Dunkin' Donuts

The message presented on the Dunkin' Donuts Web site seems very consistent with the impression created by the video. The home page of the site is quite promotional and attempts to interest the visitor in the products available for sale on the Web site and in the Dunkin' Donuts stores. However, there is also a detailed corporate history, which mirrors much of what the video covered, and a biography of the company founder, Bill Rosenberg. It is clear they are interested in the quality of their merchandise, and the Web site continues this attention to quality by offering nutritional information on their products, and even coffee delivery service to home or office. It is clear the company is committed to quality, because the Web site is high quality and engaging at the same time.

One area the video did not cover at all is the vast array of other food items the shops have available, which was surprising. They offer breakfast sandwiches, deli sandwiches, and even pizza, which seems a little incongruous with their mainstay, coffee and donuts. It seems as if they are branching out to become almost a fast-food location, rather than just a coffee and donuts location, and that makes me wonder about the quality of all these new food items.

The video shows a company that is concerned, even obsessed with quality. The Web site shows a company that is concerned with quality, but that is attempting to broaden its customer base by including information for young people, businesses, and even areas where there are no Dunkin' Donuts stores. The Web site enhances the information given on the video, and indicates the company is successful, growing, and interested in the people it serves. They seem to complement each other very nicely, and the overall impression of the company is a good one, actually better than I initially had. The video helped make the company more "real," and the Web site makes it more human.