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The Issue of the EV: Is it Really Green and Good?
Do Teslas Make the World a Better Place
The electric vehicle (EV) has arrived and the 21st century is poised to be the century of the EV. However, there is still a great deal of controversy and confusion about what EVs actually do for the environment and if they are really as “green” as they are purported to be. Chad Berndt, a writer for Teslarati (a pro-Tesla site), boasts that Teslas are the greatest thing for the world since sliced bread in his article “A Tesla is Greener Than You Think and Getting Greener.” However, James Ellsmoor, writing for Forbes, begs to differ and argues in his article “Are Electric Vehicles Really Better For The Environment?” that all the strip mining for rare earth materials and petroleum that goes into producing the plastics and parts for Teslas outweighs…
ZAP and the Electric Vehicle Industry
This report will be discussing several relevant aspects related to ZAP and to the electric vehicles industry. After a brief introduction, I will proceed to discuss in detail an analysis on the current situation at ZAP and in the industry.
I will be including here a SWOT analysis, a competition analysis based on Porter's five forces model and an extensive analysis of the external environment, quite important and with a certain impact in this case. After underlining several key issues, I will include several alternative options in terms of grand strategies and product strategies. Finally, in the end I will argument that the best solution for ZAP's business in the future is a penetration market strategy and an emphasis on the two most profitable products from its portfolio, the electric scooter and the electric bicycle.
The history of the company goes…
1. Pankaj Ghemawat, David J. Collis, Gary P. Pisano and Jan W. Rivkin, "Strategy and the Business Landscape: Core Concepts," Pearson Education, January, 2001. Chapter 2: Mapping the Business Landscape.
2. Brandenburger, Adam M. Discussing Business Landscapes. Harvard Business School. February 1998
3. Abell, Derek. Defining the Business. Prentice Hall. 1980
4. Thompson, AA & Strickland, Strategic management, 13th edition,
Electromagnetic Induction in Action: Hybrid Electric Vehicles
The interest in electric cars is certainly not new, but rather dates back to the early 19th century when inventors were actively searching for ways to build cars that would run on battery power only. Despite these early efforts, the internal combustion engine has predominated since that time and it has only been relatively recently that renewed interest in hybrid electric vehicles has emerged. These vehicles operate on battery power, but they can also use gasoline or diesel to augment the limited range provided by batteries only. This paper provides a review of the relevant literature concerning recent trends in hybrid electric vehicles to identify the role of electromagnetic induction and to determine the probable future of these technologies. A summary of the research and important findings about hybrid electric vehicles are provided in the conclusion.
Review and Discussion
Today, there is a…
The electric vehicle (EV) market has received a considerable boost in recent years thanks in no small part to the rise of Tesla and its Model 3. However, while Tesla is basically a luxury EV manufacturer and most other automakers in the business are approaching the EV design with a tendency towards luxury over affordability, the idea behind this venture is to provide a cheap, high-quality EV to consumers that is practical, appealing, and safe. Considering that internal combustion engine (ICE) cars have reached a plateau in terms of how much further advanced they can get, and the EVs from Tesla, VW, Porsche and other firms are all going after the luxury consumer market, there is room for an innovate EV idea that will transform the entire industry just as the first car transformed the horse and buggy industry. This idea aims to be disruptive. The product will be…
Strategy Development at Tesla Motors
The hybrid and all-electric vehicle market is growing rapidly, and some industry analysts suggest that the future of personal transportation is in the hands of these manufacturers. One company that is in the vanguard of this industry is Tesla Motors, named for famed inventor Nikolai Tesla. The purpose of this capstone project is to provide an industry analysis to develop a strategy for the CEO of Tesla Motors to help shape the company's future.
Review and Analysis
Define strategy and examine how the definition of strategy fits Tesla Motors and its situation
Although a number of different definitions have been advanced over the years, a useful definition in an organization context states that “strategy determines the direction and scope of an organization over the long term, and it should determine how resources should be configured to meet the needs of markets and stakeholders” (Three levels…
technology for hybrid vehicles is proven to work, we as a nation should only build and sell hybrid vehicles to help reduce the damage done to the nation's air quality. Hybrid Electric Vehicles (HEVs) have reached the point that they are affordable for most drivers, they use less energy, and they are cleaner than gasoline and diesel powered vehicles. These vehicles make sense for today and for the future, and Americans need to recognize the importance of saving the environment over their attachment to large, fuel inefficient vehicles. As a nation, the people should support and demand that automakers only build and sell HEVs. It is time to take the nation's air quality into our own hands, and demand carmakers take responsibility for the decrease in air quality standards in America today.
Hybrid electric vehicles have been talked about for many years. It is only in the last decade that…
Author not Available. "Air Quality." Airquality.Utah.gov. 2004. 21 June 2004.
Editors. "Hybrid Vehicles." Department of Energy. 2004. 21 June 2004.
< http://www.ott.doe.gov/hev / >
I do that every day. ut I've never done that with a car. I buy what I need to look successful. esides, how would I ever calculate a payback when I have no idea what gasoline will cost in the future?" A few said with apparent certainty, "one year" or "two years." However, when we inquired where the number came from, they simply asserted that they spent lots of money on gasoline and would quickly earn their money back through savings. A smaller group proposed longer terms -- eight to ten years -- noting that they keep their cars for a long time. Several households explained that their lack of attention to gas costs was due to the fact that they felt they couldn't do anything about it; they had to drive as much as they did to lead the lives they had constructed for themselves." (Kurani, Turrentine, and Heffner,…
Turrentine, Tom; Kurani, Kenneth; and Heffner, Rusty (2007) Fuel Economy: What Drives Consumer Choice? Access. No. 31, Fall 2007. Online available at: http://pubs.its.ucdavis.edu/publication_detail.php?id=1159
E85 Everywhere: Minnesota Consumer Perception Survey for E85 & Flex-Fuel Vehicles (Phase 2: Post-Advertising Campaign) (2007) Phoenix Marketing International Report of Findings. Online available at: http://www.cleanairchoice.org/news/E85FinalReport-PhaseIITRG.pdf
Connelly, Mary (2007) Study: Car Ads Aren't Green Enough. Automotive News. 13 Aug 2007. Online available at: http://www.mindclickgroup.com/mgwmonitor/press/automotivenews.pdf
Struben, Jeroen and Sterman, John D. (2007) Transition Challenges for Alternative Fuel Vehicle and Transportation Systems. MIT Sloan School of Management, Cambridge, MA. Online available at: http://web.mit.edu/~jsterman/www/StrubenSterman%20EPB%2007.pdf
GE- A combination of Strategy and technology
General Electric: A combination of Strategy and Technology / General Electric: easons behind Success
The Company Profile
General Electric's history forms a significant component of U.S. technological history. GE has progressed from the home lab of Thomas Alva Edison to become one among the world's largest corporations, through the course of electrical technology's advancement from the plainest initial applications to the 21st century's high-tech innovations and offerings. GE has a world market comprising over a hundred countries; roughly 45% of company revenues are generated from overseas operations. Through innovations spanning more than 110 years, GE has accumulated over 67,500 patents; scientists working for the organization have received Nobel Prize almost twice, in addition to several other awards for their contribution to the field (eferenceforbusiness, 2015). The company engages in manufacturing, processing, building, developing, producing, and assembling; leasing, selling, distributing and supplying; purchasing, mining,…
Downie, H., & McMurray, A.J. (2013). General Electric's Lessons in Product Innovation. Strategy+Business. Available from http://www.strategybusiness.com/article/re00222?gko=e3a0c [Accessed: 30th October, 2015]
Emerald. (2006). "Green is green at General Electric." Strategic Direction. Emerald Group Publishing Limited, 22 (9), 21-23. DOI: 10.1108/02580540610686513
GE. (2015). Hear from Jeff Immelt and a global community of industry experts: Build YourDigital Industry. Minds and Machines 2015. Available from [Accessed: 30th October, 2015]
Kilgore, T. (2015). General Electric to create 1,000 energy-sector jobs in the U.K., not the U.S. Market Pulse. Available from http://googleweblight.com/?lite_url=http://www.marketwatch.com/story/generalelectric-to-create-1000-energy-sector-jobs-in-the-uk-not-the-us-2015-09
Tesla Marketing Plan
For over a decade, Tesla Motors has emerged as one of market leaders in designing, manufacturing, and selling luxurious electric cars, battery components, and powertrain components. ith its establishment in 2003, the company has established an innovative niche in the electric car business. Tesla has developed a market strategy that embodies the company's core values in the luxury electronic vehicle business. ith this strategy, the company establishes a competitive niche that surpasses other players in the market.
ith this strategy, Tesla can benefit from gaining a significant market share, brand loyalty and awareness, and realization of profits through the adoption of new strategies. In this paper, we look into the market success plan for Tesla Motors (Damodaran 40).
In this case, we develop a fully electric, brand new, and entry-level car named Tesla Z. The car will possess core components of a Tesla vehicle. However, the creation…
Ayre, James (2015, March 28). "Electric Car Demand Growing, Global Market Hits 740,000 Units." Clean Technica, 28 March 2015.
Damodaran, Aswath. Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University Edition. New York: John Wiley & Sons, 2012. Print.
Kalla, Susan. "Demand For Tesla Is Not The Problem, Switching The World To Electric Cars Is" Forbes. 30 November 2014. Web.
It comes with a built-in tripod, so heavy recovery workers needing an auxiliary source of light can adjust its stream of light exactly where it is needed, and keep it there. The flashlight is 2.5 kg, 340 mm long and 160 mm in diameter.
Wearable Lights: The Pelican manufacturer offers a hands-free light (#2680 "Headsup Lite") that is ideal for recovery professions who have their hands full dealing with emergencies and other demanding, and the last thing they need is to have to fiddle with off-and-on switches, and worry about battery staying power.
The light is an LED flashlight that puts out the illumination of a high performance incandescent -- and yet the manufacturer claims the Headsup doesn't project those "dark spots and irregular beam pattern" which are part and parcel of most standard filament lamps. How are they able to produce a clear, clean flood of light with no…
Babin, Bob. "Harness the power: trolley beam style systems vs. safety cables: which is
Better for fall protection?" Pit & Quarry 97.5 (2004): 28.
Big Rig Products. "Stand-Alone Truck Mounted Generator Sets: Rigmaster Power."
5 March 2005 http://www.bigrigproducts.com/generator.htm .
Hybrid cars generally run quieter that the traditional IC engine cars. (Keelan, 2004) the very design of operation of the hybrid cars ensures that the engine turn off when stationary and start up on electric power and then switch to gas. This design could be risky to people who do not pay attention to the road and blind pedestrians. It is presumptuous to state that this is a negative for the hybrid cars. Any change in technology is always viewed with skepticism.
For instance, when cars with glass on all four sides were introduced, people were afraid to ride in them. This was due to the concern that they had regarding the safety of the vehicle if it met with an accident and the glass broke. (PBS, 2007) it took some time and observation of the benefits such as protection from the elements that convinced people that it was safe…
Valdes-Dapena, Peter. (2006). Hybrids: Seven worries, seven answers. CNN. Retrieved June 16, 2007, from the World Wide Web: http://money.cnn.com/2006/03/14/Autos/tipsandadvice/hybrid_worries/index.htm
Verhoeven, Peter. (2007). Silence of hybrid vehicles concerns blind pedestrians. Retrieved June 17, 2007, from the World Wide Web: http://www.magnifiers.org/news.php?action=fullnews&id=232
Wood, Douglas S. (2001). The relationship between the automobile and the suburbs. CNN. Retrieved June 17, 2007, from the World Wide Web: http://www.cnn.com/SPECIALS/2000/democracy/sprawl/stories/auto.history/index.html
Space Vehicles for Future Space Tourism
Developing Space Vehicles for Future Space Tourism
Today, certain individuals in the developing countries could be viewing "space tourism" as vocabulary. Nonetheless, in the developed countries, this term is turning to be more familiar and gradually becoming a holiday experience for world Forbes. This is an expensive venture that is exciting, stunning, adventurous, and relatively remains the least exploited phenomena in the world history. Since the first "space tour" in 2001, the rich stamps their foot on a fact that wherever they can go, the poor cannot manage to go, and what the poor can do, they can do best. Over the past few decades, the general perception about space tourism has been changing yearly. History reveals that this perception considered space tourism as a "science fiction." However, this term currently gains recognition and is becoming the most important grand target for the growing…
Ashford, D.M. (1984). Space tourism: Key to the universe? Journal of Spaceflight, 26(4), 123-
Bono, P. (1973). The reusable booster paradox: Aircraft technology or operations? Journal of Space Flight, 9(3), 379-387.
Broz, T.A. (1985). NASA administrator rules out shuttle for space tourism. Commerce on Space Tourism, 9(8), 68-77.
Gerard, M. & Jefferson, P. (1998). International cooperation in space: New government and industry relationships. Journal of Space Exploration, 9(5), 27-39.
Fuel consumption advantage is an important consideration in an age where fuel prices are skyrocketing, as well as in the current political climate. The hybrid car therefore provides the driver not only with the advantage of power when needed, but also with the vitally important fuel consumption advantage that is so prominent in electric cars.
Another advantage of hybrid cars is maintenance. The fact that two different power sources are used on an as-needed basis reduces the wear and tear on both the motors. This results in lower maintenance time and costs. Another element of lower maintenance is the brakes. Regenerative braking is the result of both the electric motor and the regular brakes combining to slow down the car. The ultimate result is less wear on the brakes. The brakes are also connected to the batteries, which mean that they charge while slowing down the car. The tires are…
Dunn, Philip. Hybrid Cars - Pros and Cons. PhysOrg.com, 2006. http://www.physorg.com/news10031.html
Eggert, Mike. Hybrid Cars: An Introduction. 2007. http://www.nicedeals.co.uk/blog/hybrid-cars/hybrid-cars-an-introduction/
Koster, James. What are the advantages of hybrid cars? Solar Energy News, 2006. http://www.solarenergynews.info/hybridcars/hybrid-advantages.htm
"2-liter soda bottles are made of polyethylene terephthalate, more commonly known as PET plastic, which is a non-renewable resource" (Takac 2009). It launched a plant billboard made of "a thriving species of Fukien tea plant, which absorbs air pollutants" so that while advertising its company it could also help improve the environment (Coca-Cola's environmentally-friendly plant billboard, 2011, Larry Fire)
While this program clearly has positive effects for the company in terms of P and cost savings, it may not be enough to deflect criticism from the soda manufacturer for its role in the nation-wide obesity epidemic. Although it has been praised by the current Administration for its efficient and environmentally-friendly ways of delivering its product, soda has increasingly been targeted as a culprit in the rise of obesity. Even diet sodas have been linked to weight gain, given their blunting of the response of the body's ability to process sugar.…
Coca-Cola's environmentally-friendly plant billboard. (2011). Larry Fire. Retrieved November
8, 2011 at http://larryfire.wordpress.com/2011/07/10/coca-cola%e2%80%99s-environmentally-friendly-plant-billboard/
Coca-Cola® leads the charge toward greener fleets. (2011). Coca-Cola.
Retrieved November 8, 2011 at http://www.thecoca-colacompany.com/dynamic/press_center/2011/09/leading-the-charge-toward-greener-fleets.html
Few hydrogen fueling stations exist, and it will cost billions to build an infrastructure that will make FCVs practical.
Critics say that hydrogen is difficult to store and that producing the hydrogen makes FCVs less efficient than other types of alternative vehicles, such as electric or natural-gas-powered cars.
Even though FCVs may represent the future of the industry, they are still not practical for most applications. However, the hybrid technology and biodiesel powered cars are already practical and many of the mainstream international rental car companies are already offering these alternative fueled vehicles. For example, Hertz will rent a Toyota Prius or comparable model as well as a bio fueled Volkswagen Jetta at many locations (Hertz, N.d.).
Lotus Rental Car should meet its customers' demands for clean technologies in their vehicle fleet. The two most practical technologies that could be added now without many challenges would be the hybrid technology…
Consumer Reports. (2010, May). The ultimate green machine: More fuel-cell vehicles are hitting the road, but it's still an uphill climb. Retrieved from Consumer Reports: http://www.consumerreports.org/cro/2010/05/the-ultimate-green-machine/index.htm
Hertz. (N.d.). Green Traveler. Retrieved from Hertz: http://www.hertz.com/rentacar/productservice/index.jsp?targetPage=greentravelercollection.jsp
Thackery, John. "ybrid autos REV up: but will SUV-addicted buyers opt for an environmentally friendly car that saves on gas but commands a premium price?" Electronic Business: Automotive Electronics. Oct 2002 v28 i10 pp. 64(5)
Even before reading the article, "ybrid autos REV up" an informed consumer of the media should know that quite often automobile and electronics magazines are highly favorable of the industries they chronicle. The industry is essentially their 'bread and butter' of such magazines -- i.e. without cars, fancy car gadgets, and car aficiandos, there would be no audiences for such segmented magazines. The credentials of John Thackery, the article's author, are not immediately obvious, but the article's title "ybrid autos REV up: but will SUV-addicted buyers opt for an environmentally friendly car that saves on gas but commands a premium price?" suggests a highly positive slant is being given to the vehicles, for…
However, the article does provide credible statistical evidence to suggest the car's popularity, noting "Toyota has sold a total of 100,000 of all types of HEVs worldwide in the last five years and boasts that it will crank out 300,000 HEVs annually by 2005, as more car buyers show a preference for lower emissions and better mileage." As further testimony to the likely future popularity of the cars it also notes as well that in addition to Toyota, Honda and Nissan have also begun to offer hybrid cars. Other automotive manufacturers plan to introduce electric cars in the next few years, including Ford, General Motors and Daimler Chrysler. All of these manufactures, incidentally, have linked advertisements to this article on the World Wide Web.
The intended audience of this article, however, is clearly more interested in the car's purported power than environmental impact. Although the article does quote a director of alternative power technologies at J.D. Power & Associates, Westlake Village, who notes "the total HEV industry could be as large as one-half-million units by 2007," instead the author is more keen to emphasizes that forward-thinking car makers are "building a new breed of HEVs with smaller sticker premiums and more modest emission-reduction and mileage-enhancement targets." Thackery gently mocks the Toyota Prius, for example, stating that the car "sells on its appeal as a statement of the driver's environmental piety," but the more revved up HEVs, of the future, which are incidentally are more likely to be made by American car manufacturers, "are more attuned to market realities in a country where gas guzzling is an accepted addiction. 'If you do the math, you can see that we can actually save significantly more fuel converting a 20-mpg vehicle into a hybrid than a 30-mpg vehicle, especially if it's a vehicle that sells in high volumes, not a niche vehicle,'" one GM executive is quoted as saying, in defense of GM's future, more modest emissions standards for its electronic vehicles, in contrast to the Toyota Prius.
Thus, the article overall presents solid and credible information about how hybrid cars work, and their burgeoning popularity. But this American car and electronic niche magazine, aimed at car and gadget aficionados rather than the average cost-conscious middle class American car consumer may be too quick to sneer at the petite and cost-conscious hybrids such as the Prius, and too quick to endorse the more mildly conservationist and conserving 'mild-HEVs' that American manufactures plan to make in the future. Although its information its solid, its tone must be regarded with a pinch of proverbial (electrically charged) salt.
Electronic and Hybrid Engines Be Used Instead of the Petrol Engines
Hybrid engines and electric and other forms of fuel are being tried the world over on account of multiple problems. It is not only for vehicles but also for the industries that use fossil fuels and chemicals for manufacture. The primary problem is the pollution of the air, water and the entire planet on account of fossil fuel use. Not all fossil fuel forms are harmful. For example CNG, compressed natural gas is less harmful. The use of fossil fuel has deadly repercussions on human, animal and plant health. In other words all life on the planet can be at jeopardy. The shocking truth is revealed as follows: John Vidal of the Guardian reported that millions die in Asia on account of vehicle pollution. According to the report he quoted, issued by a consortium of universities working in conjunction…
Alternative Fuels Data Center. Plug-In Hybrid Electric Vehicles Govt Energy site.
Eto, Joseph. 1996. The Past, Present, and Future of U.S. Utility Demand-Side Management Programs.
Imperial College. Environmental Planning and Management. Imperial College Press.
Gas-electric hybrids have taken their knocks for being costly and relatively inefficient at highway speeds, but they remain very much on the agenda, not just at hybrid pioneer..." (2007) McCormick further relates that the hybrid choice for many is Toyota's 'Prius' particularly for those who drive mostly in the city. atter technology has been improved "to the point where the concept of a plug-in hybrid -- one that can be charged from the grid and/or use an onboard electrical power source (a gasoline or diesel engine or even a fuel cell) -- becomes a practical reality. GM's Chevrolet Volt concept, which debuted at the Detroit auto show, is the leading example of this effort. Much further down the road but still the focus of extensive engineering effort by most of the world's top automakers is the hydrogen fuel cell powered vehicle. To speed up the move to hydrogen, some automakers,…
Hybrid Cars: All about Hybrid Vehicles, Hybrid Theory of Operation, Pros & Cons, Tax Credits, Oil Pricing, Nitrogen Tire Inflation (2007) CarBuyingTips.com Online available at http://www.carbuyingtips.com/hybrid-cars.htm
Hybrid Cars (2007) All You Wanted to Know about Hybrid Cars. Online available at http://www.hybrid -- cars.info/articles/History-of-Hybrid-Cars.
McCormick, John (2007) Vehicles Tap into New Technology. Auto Insider. 18 April 2007. Online available at http://detnews.com/apps/pbcs.dll/article?AID=/20070418/AUTO02/704180313/1320/AUTO04
Amos, Christopher D. (2006) Are Hybrid-Electric Vehicles a Good Buy for Fleet Government Fleet September/October 2006.
Electronic Hybrid and Patrol Engines
ELECTONIC, HYBID AND PETOL ENGINES
The first auto engine was invented in 1886 by Karl Benz and Gottlieb Daimler. Tracing the history of the origin and development of engines, we see that the crucial role in the creation of the car engine played a gasoline internal combustion engine, which remains to this day, a source of power to the vast majority of engines. Analysis of the ways of development of automobile engines is not only interesting from a historical point-of-view but it is a striking illustration of a very productive and relatively rapid improvement of internal combustion engines with respect to those requirements of road transport. Very often, it takes years, even decades, before a more perfect principle or the most rational design application in production. The design of automobile engines, their creation, improvement and mass production for a wide variety of operating conditions, carried…
Choi, H & O. Inha, (2010)."Analysis of product efficiency of hybrid vehicles and promotion policies, "Energy Policy, Elsevier, vol. 38(5), pp 2262-2271.
Michi, N, (2009)."Hybrid or Electric Vehicles? A Real Options Perspective," Discussion Papers in Economics and Business, pp 09-31,Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP)
Moyer, M (2009), 'Internal-Combustion Engine. (Cover Story), Scientific American, 301, 3, p. 97.
Wolf-Peter, S. (2010)."Electric Vehicles: Charging into the Future," Weekly Report, DIW Berlin, German Institute for Economic Research, vol. 6(27), pp 207-214.
Lotus ental Car's CFO feasibility adding alternative fuel vehicles fleet
The problem of switching to a more fuel efficient car, especially ones that are considered non-polluting will arise for all tourist and individual car owners. The reason is the rising cost of fossil fuels and the actions of environmentalists and other powers that try and curb the use of fossil fuels and cars in many places. While the operators have some more breathing time, it can be predicted that in the near future there will be a forced shift to hybrid cars, electric vehicles and non-fuel-based vehicles in all sectors of the world. The automotive industry is itself gearing up for the change. One factor that has made the automobile producers take to producing hybrid vehicles and electric and other fuel vehicles is primarily the costs of fuel as is obtained now. The rising cost in fuel has made automobile…
Baker, Linda. (2006) "The Service Economy: Car Sharing Is the New Consumer Model." E
Magazine, vol. 17, no. 2, pp: 16-18.
Becker, Helmut. (2006) "High noon in the automotive industry"
GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's imagination. The company has shed the Hummer stigma, now it must create a new image for itself in the future, not just domestically, but internationally.
Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009
General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.
Retrieved August 6, 2009.
Hu, Lei. (2008). GM's joint venture is China's top-selling brand in 2007. Edmunds.
Retrieved August 6, 2009.
Jason. (2004). The global hybrid race: Is Europe catching the fever. GreenHybrid. Retrieved August 6, 2009 at http://www.greenhybrid.com/wiki/index.php/The_Global_Hybrid_Race:_Is_Europe_Catching_The_Fever%3F
ald, Matthew. (200, August 5) $2 million in grants to speed up electric car manufacturing.
The New York Times. Retrieved August 6, 2009.
Ying, Tina &…
Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009
General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.
Retrieved August 6, 2009.
Merger, Acquisition and International Strategies
Mergers, Acquisitions and International Strategies
A merger is a combination of two or more business entities with the aim of consolidating the resources that they have and creating a single entity with that. The process of merging is done through acquisition or direct pooling together of the resources available. Acquisition occurs when a firm buys a stake in another firm and assumes control of it. Acquisitions are part of growth strategies paid for in cash, payment through stock of the acquiring company or both. Mergers and Acquisitions commonly denoted by M & A work hand in hand and are in recent times seen as one. M & A is a strategy of finance and management dealing with the selling, buying, combination of, firms and entities to help grow a firm rapidly. M & A occur to help a firm create a new strategy, joint venture…
GM:New York Stock Quote - General Motors Co - Bloomberg. (n.d.). Bloomberg - Business, Financial & Economic News, Stock Quotes. Retrieved December 1, 2012, from http://www.bloomberg.com/quote/GM:U.S .
General Motors | GM.com. (n.d.). General Motors | GM.com. Retrieved December 1, 2012, from http://www.gm.com/
Tesla Motors | Premium Electric Vehicles. (n.d.). Tesla Motors | Premium Electric Vehicles. Retrieved December 1, 2012, from http://www.teslamotors.com/
Electric and Self-Driving Cars
Both the electric car trend and the self-driving car initiative may be considered fads that in the long run are simply untenable. Autonomous cars present numerous safety obstacles that are currently not being addressed, and the electric car phenomenon presents numerous obstacles as well. Currently it is a niche market: increasing power to the electric car and making it equal to gas-powered vehicles is a substantial obstacle, and a solution—expanding the number of electric vehicle charge points—needs to become part of the infrastructural horizon. In the UK, this solution is already being applied, as Murray (2016) shows: charge points are set to outnumber petrol stations in the United Kingdom by 2020.
However, much of the rest of global society is affected by the autonomous car in only a marginal way: if they are ever allowed to proceed into the mass market it will be a different…
Solar is the Solution, author Steve Heckeroth argues that solar energy is the key to alleviating climate change. Heckeroth builds his argument on the statement that "Solar is a promising source of future energy supplies because not only is it clean, it's remarkably abundant." Another one of Heckeroth's claims is that "relying on coal, oil and natural gas threatens our future with toxic pollution, global climate change and social unrest caused by diminishing fuel supplies." These statements are internally valid; although Heckeroth does not provide quantitative data to back up these statements, they are easy to reference. Moreover, Heckeroth establishes his own credibility as an author qualified to write about environmental science by stating "I have been studying our energy options for more than 30 years." Of course, "studying" something for thirty years does not automatically make a person an expert. Heckeroth is admitting that he is a layperson who…
Heckeroth, Steve. "Solar is the Solution." Dec-Jan 2008. Retrieved online: http://www.motherearthnews.com/Renewable-Energy/2007-12-01/Solar-is-the-Solution.aspx?page=6
Hybrid Consumer Vehicles: Where on the S-Curve?
For this case study, I have selected the hybrid car as the technology of interest. Hybrid cars have been a steady presence in the consumer auto market since the early 2000s. Toyota's Prius is the best-known example and has the largest market share, which is set to expand into other market niches with the development of subcompact and hatch/crossover versions of the Prius. Although Toyota has made sweeping claims about the amount of research money they spend (specifically, safety research) they do not report specifically how much of their &D budget is devoted to innovation and how much to safety and design refinements. A thorough analysis by Booz Allen & Hamilton on the relationship between &D spending and market performance shows that gross measures of research spending have no predictive power over market share or sales (Jaruzelski, Dehoff, & Bordia, 2004). Especially in…
Elfalan, J. (2008). 2008 Tesla Roadster - First Drive. Road and Track, online January 24, 2008, retrieved March 10, 2011. http://www.roadandtrack.com/tests/drives/2008-tesla-roadster
Kanazawa, S. (2010). Why liberals and atheists are more intelligent. Social Psychology Quarterly, 73 (1): 33-57.
Jaruzelski, B., Dehoff, M., & Bordia, R. (2004) The Booz Allen Hamilton Innovation 1000. New York: Booz Allen Hamilton.
Shane, S. (2009). Technology strategy for managers and entrepreneurs (1 st ed.).
hy the huge disparity in viewpoints when the science has been empirically established for twenty years or more? Journalist Bryan alsh references sociologists from Michigan State and Oklahoma State Universities (Riley Dunlap and Aaron McCright, respectively), who say there has been a "well-financed effort on the part of conservative groups and corporations to distort global-warming science" (alsh, 2011). In the book written by Dunlap and McCright (the Oxford Handbook of Climate Change and Society) they assert that global climate change science has been "assaulted" by fossil-fuel corporations, conservative think tanks" for over twenty years.
Hence, in conclusion, one way to spread the word to consumers and citizens is to battle back against the propaganda that seeks to deny the truth about climate change. In addition, very simple changes in lifestyles (using CFLs, taking the bus, hanging clothes out to dry, keeping the car tuned up, and sealing up leaks and…
Chevrolet. (2012). Somebody Has to Be First. Chevrolet VOLT. Retrieved March 8, 2012, from http://www.chevrolet.com/volt-electric-car/ .
Environmental Protection Agency. (2011). Frequently Asked Questions About Global Warming
And Climate Change: Back to Basics. Retrieved March 8, 2012, from http://www.epa.gov/climatechange .
Greenercars.org. (2010). Green Driving Tips. Retrieved March 9, 2012, from http://www.greenercars.org/drivingtips.htm .
Ford Motor Company (herein referred to as Ford) has grown from a somewhat obscure automaker to one of the world's most recognized motor vehicle brands. Founded in the year 1919 by Henry Ford, the company's main business remains the production of trucks and cars. However, through some of its subsidiaries, the company also concerns itself with motor vehicle financing.
The Ford Motor Company: A Brief Overview of its Vision, Mission and Primary Stakeholders
Ford's mission according to Lewis et al. (2006) is outlined as:
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives.
I am convinced that the statement above successfully captures the company's purpose. In so doing, it also succeeds in outlining the firm's overall goals going forward. On the other hand, the company's…
Carter, C., Clegg, S.R., Kornberger, M. & Schweitzer, J. (2011). Strategy: Theory and Practice. London: SAGE Publications.
Dyck, B. & Neubert, M. (2008). Management: Current Practices and New Directions. Boston, MA: Cengage Learning.
Henry, A. (2008). Understanding Strategic Management. New York: Oxford University Press.
Lewis, P.S., Goodman, S.H., Fandt, P.M. & Michlitsch, J.F. (2006). Management: Challenges for Tomorrow's Leaders (5th ed.). Mason, OH: Cengage Learning.
The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition:
adding some open-ended items such as these to a more traditionally scaled quantifiable survey, such as one with Likert-scaled attitudinal items, and/or "check/off" questions on demographic background variables, is a good way to make the survey "multimethod" in nature. This is because you'd be using that "single" data collection vehicle (survey instrument) to collect your data (responses) in more than one form: quantitative and qualitative! You could ask the same general questions in both forms and then compare the two alternative forms of responses to see if they 'converged,' or agreed, regarding the phenomenon that you are trying to measure via the survey (e.g., attitudes towards school climate). If they do, you can have greater assurance that "there's something real being captured/measured" regarding…
Area Sales of Luxury SUVs in High Gear; Gas Prices Don't Slow Down Affluent Buyers. (2007, April 28). The Washington Times, p. C10. Retrieved April 24, 2008, from Questia database:
Alternate Energy in Daily Life
Imagine that you could travel in time, much like Doc Brown and Marty McFly in the movie Back to the Future. uppose you traveled back to 1955 with the Doc and Marty and asked a resident of 1955 what the year 2011 would be like. Would he predict hybrid cars, or flying cars? Would he believe that the United tates has a moon base -- or that is has no moon program at all? Would he believe that kids carry cell phones but that the only commercial viable robot is the Roomba vacuum? omeone living in 1955 would probably predict a future much different from the one we are actually living today. When you consider how life in the future was depicted in movies, TV programs, and books in the middle of the 20th century, it easy to see that our predictions about the future…
Sources." (February 21, 2009.) Retrieved April 27, 2011 from the Alternative Energy website at http://www.alternative-energy-news.info/hydrogen-fuel-from-non-food-sources/
IBM. (2000.) "Flying Cars Commercial." Retrieved April 26, 2011 from YouTube.com at http://www.youtube.com/watch?v=vzm6pvHPSGo
Johnson, Keith. (August 10, 2009.) "Blown Away: Wind Power Makes Electricity Cheaper in Texas." Retrieved April 28, 2011 from the Wall Street Journal at http://blogs.wsj.com/environmentalcapital/2009/08/10/blown-away-wind-power-makes-electricity-cheaper-in-texas/
Kobayashi, Teruo. (December, 2005.) "Progress of Electric Railways in Japan." Japan Railway and Transport Review issue 42. Pp 62-69. Retrieved from http://jrtr.net/jrtr42/pdf/s62_kob.pdf
Loftin, Josh. (April 18, 2011.) "Home renewable energy for focus of Utah conference." Retrieved April 27, 2011 from Business Week at http://www.businessweek.com/ap/financialnews/D9MM3JV80.htm
Hybrid vs. Gas Powered Cars
Currently, global warming and a shrinking natural resource base are two of the greatest headaches for governments and regulators alike the world over. The price of gas in the U.S., for instance, almost doubled over the last decade, from $1.86 in 2004 to $3.62 on average in the first half of 2014; and given that more than half of the country's oil consumption is taken up by motor vehicles, one question looms -- what will the situation on our roads be like when our oil reserves can no longer sustain our consumption needs? Then there is the even greater problem of greenhouse emissions and global warming. The transport sector accounts for approximately 17%-18% of total CO2 emission globally, and automakers have been under intense pressure to roll out emission-free automobiles, and thereby reduce the damage resulting from the Greenhouse effect. More and more regulators are…
IIHS. (2014). Hybrid Models have Lower Injury Odds than their Conventional Counterparts. Insurance Institute for Highway Safety (IIHS). Retrieved 5 November 2014 from http://www.iihs.org/iihs/news/desktopnews/hybrid-models-have-lower-injury-odds-than-their-conventional-counterparts
Markel, T. & Simpson, A. (2006). Cost-Benefit Analysis of Plug-In Hybrid Electric Vehicle Technology. WEVA Journal, 1(1), 1-8.
Pavan, R.S. (2013). A Review on Hybrid Vehicles. International Journal of Research and Engineering and Technology, 2(5), 59-64.
Reddy, S.S. & Tharun, K.S. (2013). Eco-Friendly Vehicle: Hybrid Electric Vehicle. International Journal of Engineering Trends and Technology, 4(4), 957-960.
Ford Motor Company is - according to its financial statements for the last year - in relatively good financial shape, especially if one considers the current weak state of the economy, the past recessionary months and the still extremely shaky state of the recovery. This paper analyzes the current strengths and weaknesses of the company as it moves toward increasing globalization.
A useful tool in analyzing the external environment in which Ford is presently situated can incorporate Michael Porter's Five Forces model, which is graphically summarized below: (http://www.marketingteacher.com/Lessons/lesson_fivefoces.htm)
Ford is vulnerable to the threat of both new entrants (in terms generally of new car models as well as specifically of new environmentally friendly cars) as well as the threat of substitute products from other car companies eager to attract the same consumers that Ford wishes to attract. Honda, for example, is likely to become one of Ford's primary…
Hamel, Gary and C.K. Prahalad. Competing for the Future. Boston: Harvard Business Press, 1997. http://www.businessweek.com/2000/00_19/b3680166.htm
The Effects Corporatocracy Has in Government
Corporatocracy occurs when a government is found to be run not by its own people, but by corporations or conglomerates within the country. The mixture of business and government allows corporations to control a country by deciding its governmental direction or economic plans (Mooney, Knox, and Schacht 256). Whether a corporation involves itself in a country's government for the good of its people or its profits, corporatocracy effects all involved, from employees and citizens to government and business. It is not uncommon for there to be a blurred line between government and business, but it is unfortunately a line that is all too often crossed.
Perhaps one of the strongest and most notable displays of corporatocracy in America was that of General Motors. In 1987, GM produced a solar powered car named Sun aycer which won the first World Solar Challenge, hosted by…
Mooney, L.A., David Knox, and Caronline Schacht. Understanding Social Problems. 6th.
Belmont, California: Cengage, 2009. 256. Print.
Perkins, John. Confessions of an Economic Hit Man. San Francisco, California: Berrett-Koehler
Publishers, Inc., 2004. Print.
2007 Economic Crisis on American Car market
Effect of the 2008 global economic crisis on automotive industries
Crisis in the United States
Crisis in Canada
Crisis in ussia
Crisis in European markets
Crisis in Asian markets
Effects by other related crisis events
In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will also have a look at how this crisis had affected car manufacturers in other major markets around the world notably Europe, Canada and the prominent Asian markets such as China and India. Finally, we will look at some of the other factors which were important to this event namely the energy crisis since the cost of fuel is directly related to the car industry.
The automobile industry is a very important part…
Lee, C. (2003). Financial Liberalization and Economic Crisis in Asia. New York: Routledge.
Pempel, T.J. (1999). The Politics of Asian Economic Crisis. New York: Cornell University Press.
Arestis, P. (2001). What Global Economic Crisis? New York: Palgrave.
Liou, K.T. (2002). Managing Economic Development in Asia. Westport, CT: Praeger.
The concept of the five forces is rooted in the idea that these are the five forces that influence whether an industry or company can be profitable. A company, when formulating its strategy, will seek to find ways to shift these forces and manipulate them in ways that allow the company to be profitable, preferably sustainably profitable. As Porter (2008) elaborates, the five forces that shape competitive strategy are the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitutes and the intensity of rivalry within the industry.
About the Company
The company to which the five forces will be applied is Tesla Motors, the electric car maker. Tesla is a relatively new player in the industry, has a tremendous reputation with respect to product quality, but has yet to turn a profit, has a tremendous bleed rate, but it…
Bershidsky, L. (2016). Millennials are buying cars after all. Bloomberg. Retrieved May 14, 2016 from http://www.bloomberg.com/view/articles/2016-01-04/millennials-are-buying-cars-after-all
Hard, A. (2016). Apple car rumor roundup: Here's everything you need to know about Project Titan. Digital Trends. Retrieved May 14, 2016 from http://www.digitaltrends.com/cars/apple-car-news/
MSN Moneycentral: Tesla Motors. Retrieved May 14, 2016 from http://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.TSLA.NAS?ocid=qbeb
Porter, M. (2008). The five forces that shape competitive strategy. Harvard Business Review. January 2008, 79-93.
General Motors was founded in 1908 and has been the largest manufacturer, designer, building and marketer of cars and trucks throughout the world since 1921. It sells vehicles in more than 200 countries worldwide and maintains assembly, manufacturing, distribution or warehousing operations in 53 of these countries. In 2000, it sold 8.6 million cars and trucks - constituting 15.1% of the entire world vehicle market (the world's biggest share) at $4.5 billion net sales and $184.6 billion in revenues. (General Motors). It envisions itself as the enduring world leader in transportation products and related services, whose goal is "to maintain this position through enlightened customer enthusiasm and continuous improvement, driven by the integrity, team work and innovation" of its employees. (General Motors)
The organization operates in four regions. The first, which has the largest market at 27%, is the GM North America. This region designs, manufactures and markets vehicles for…
Business Wire. Raytheon Chosen by General Motors to Provide Dealership
Technical Training, 1999
2. Insider. XV8 Power: Another Intriguing Concept Engine from the General.
McMullen Argus Publishing, Inc., 2002
As happened with many service businesses during a recession, Jazz Event Productions experienced a drop in revenues in 2010. For a company that has grown steadily throughout its 15-year history, it was an unwelcome first. The decrease in sales occurred primarily because companies faced with tough economic choices because of the recession either cut back or eliminated entirely their budgets for special events. hereas many of our loyal customers continued to trust us to produce their special events just as in past years, others were operating with reduced budgets. As a result, Jazz experienced a period wherein sales dropped by about five percent.
ith the improved economy, sales have returned to pre-recession levels, however, because they are cautious and careful owners who want to perform their due diligence, Alex and Cindy are looking for ways to ensure that the company stays profitable. They believe that the best approach,…
Bansal, P. & Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43(4), 717-736. Retrieved from http://www.jstor.org/stable/1556363
Cronin, J.J., Smith, J.S., Gleim, M.R., Ramirez, E., & Martinez, J.D. (2011). Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39(1), 158-174. doi: 10.1007/s11747-010-0227-0
Hartmann, P., Ibanez, V.A., & Sainz, J.F. (2005). Green branding effects on attitude: Functional vs. emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29. doi: 10.1108/02634500510577447
Internal Revenue Service. (2011). Qualified plug-in electric drive motor vehicles (IRC 30D). Retrieved November 22, 2011 from: http://www.irs.gov/businesses/article/0,,id=214841,00.html
Use of electricity a d heat production is to systemize this process (.Nurettin Demirdoven, 13 Aug. 2004)
In contract Hybrid and fuel vehicles are efficient plus its engine is conventional with internal combustion. Fuel vehicles which consume hydrogen from fossil fuels dose not offer efficient energy with an advantage to operate an urban drive cycle used by hybrid vehicles. However, priority is mostly given to hybrid vehicles by government and various industries. In Addition, One of a famous company, Honda has released its Honda hybrid car in 2007 namely Honda Civic Compact Sedan. This car is made on the basis of new technology for saving gas. This car generally operates with three features including battery pack, gas powered engine and an electric motor to save its energy. There is also a full hybrid car which consists of the same major features mentioned above. Honda's hybrid car can easily be powered…
Ashford Writing Center. Must include a title page: Title paper Student's Course number Instructor's Date submitted Must begin introductory paragraph a succinct thesis statement.
Efficiency of Cars
The following pages focus on debating whether cars should be more efficient or not. The Introduction presents certain points-of-view that will be used in the sections of the paper. The Efficiency section intends to provide a definition and explanation of efficiency. The Efficiency of Cars section presents a discussion that compares different types of cars and their efficiency. The Conclusions section presents some of the most important issues discussed in the paper.
The business environment in which companies develop their activity determines them to focus on strategies that help them improve their efficiency. It seems that efficiency is considered an important factor that influences companies' success. The need for efficiency is determined by the resources of customers. In other words, customers want to…
3. Whitman, J. (2011). High Hopes, and Hurdles, for Hydrogen Cars. Retrieved March 18, 2012 from http://www.usatoday.com/money/autos/2011-06-19-cnbc-hydrogen-cars_n.htm .
4. Electric Vehicles (2012). U.S. Department of Energy. Retrieved March 18, 2012 from http://www.fueleconomy.gov /feg/evtech.shtml.
5. What Is an Electric Car (2012). HybridCars. Retrieved march 18, 2012 from http://www.hybridcars.com/electric-car .
Therefore, they use strict evaluation criteria to make choice among different alternatives. Keeping in view the strength of customers' bargaining power, Toyota and other automakers are expending huge amounts on advertisements and promotional campaigns to create awareness about their brands and convince these customers to prefer them over all other brands (Jenny & Scammon, 2010).
5. Internal Environmental Analysis for Toyota Motor Corporation
5.1. The esources Types:
Like other types of business corporations, Toyota also relies on four different organizational resources. These are: financial resources, human resources, informational resources, and physical resources. Financial resources are the money invested by the company's shareholders and the profits left after paying off liabilities. These resources enable the company to run its day-to-day operations, run marketing campaigns, and make strategic investments to keep it innovative and competitive in all aspects. Secondly, the human resources are the intellectual capital that plays a major role in…
Bearden, W.O., Ingram, T.N. & LaForge, R.W. (2007). Marketing: Principles and Perspectives, 5th Edition. Boston, Mass: McGraw-Hill
Blythe, J., & Megicks, P. (2010). Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall
Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Financial Times Prentice Hall
Frederic, M., Agnes, V. & John, M. (2011). Pest Analysis, 2nd Edition. U.K: Gardners Books
There is, however, a more practical side to this paradigm shift:
These four were not surprising, given the economic and regulatory conditions of 2007 to 2009 and their impacts on building owners. Faced with energy spikes in 2007 and 2008 and the recession beginning in 2008, owners found it difficult to set reliable utility budgets and obtain financing for capital projects. (Rozgus)
Furthermore, as regards to the write-in answers on the surveys, the top four were all ralted energy efficiency or sustainability, they were: LED lighting and lighting controls, Alternative energy, LEED and green technology or regulations, and Energy efficiency.
The authors conclude that if sustainability and lifecycle issues such as environmental performance, reliability, maintainability, and lifecycle cost, are important to the owner, then these issues will have to be more clearly defined in the engineering contracts. Consequently the associated extra costs and fees that would be required to support…
Figure 3. Central England Temperature
Note: Blue bars indicates changes in CET annual values during the period 1877 to 2006 relative to the average over the 1961-90 baseline period (about 9.5 "C). Error bars enclose the 95% confidence range and the red line highlights decadal variations.
Source: UK Climate Projections 2011 at http://ukclimateprojections.defra.gov.uk / content/view/751/500/
As shown in Figure 3 above, the Central England temperature (CET) has increased by approximately one degree Celsius since 1980; in fact, the year 2006 was the warmest on record (Central England temperature 2010). Some salient trends represented by these historic weather patterns include:
1. Following a period of relative long-term stability for most of the 20th century, CET has increased by about a degree Celsius since the 1980s. This is a more rapid rise than that of the global average land-surface temperature over the same period, and considerably faster than that of the global…
Allen, R.D., Seaman, S.M. & Delascio, J.E. 2009 "Emerging Issues: Global Warming Claims
and Coverage Issues." Defense Counsel Journal 76(1): 12-13.
"A low-carbon UK." 2011 U.K. Department of Energy & Climate Change. [online] available:
Marketing Plan for Toyota
Toyota Motor Corporation is a public Japanese automotive manufacturer located in Toyota, Aichi, Japan. The company was founded in 1937 by Kiichiro Toyoda as a division of his father's Toyota Industries company (Chart, Ends, & Shares, 2000). While still a department of Toyota Industries, the company created its first product, which was a type A engine and passenger car dubbed Toyota AA. Toyota Motor Corporation produces automobiles under five brands namely Toyota brand, Lexus, anz, Daihatsu, and Hino. In 2016, the company had 348,877 employees worldwide, and it is ranked as the fourteenth largest company by revenue in the world. The company has managed to produce over 10 million vehicles in a year, making it the world's first automotive manufacturer to attain this in 2012 and 2013. The company has managed to beat rivals General Motors and Ford although it is ranked as the world's third…
Amasaka, K. (2009). The effectiveness of flyer advertising employing TMS: Key to scientific automobile sales innovation at Toyota. The Academic Journal of China-USA Business Review, 8(3), 1-12.
Chart, S., Ends, F. Y., & Shares, C. H. (2000). Toyota Motor Corporation.
Ginsberg, J. M., & Bloom, P. N. (2004). Choosing the right green-marketing strategy. MIT Sloan Management Review, 46(1), 79.
Schlegelmilch, B. B. (2016). The Future of Global Marketing Strategy Global Marketing Strategy (pp. 221-249): Springer.
Surge Is Unlikely for Prices of U.S. Gas," by Clifford Krauss (Krass, 2013). There were four main points of distinction embedded within the article. The first and arguable most important element within the article was in reference to the growing conflict in Syria. The article was written in late August when unrest in the Middle East was near its height. During this period, Americans were concerned with the subsequent rising oil prices that might occur due in part to the civil unrest occurring in Syria. The article first explains how gas prices are unlikely to increase due to a litany of factors. First, Syria is a very small oil exporter. It exports roughly 1% of the world's oil. As such, even if the entire country were to be engaged in war, the resulting damage in regards to oil exports would be minimal. Many pundits believe that the rippling effect of…
1) Kay, Jane Holtz, Asphalt nation: how the automobile took over America, an how we can take it back, New York, Crown, 1997. ISBN 0-517-58702-5
2) Krass, Clifford. "Major Surge Is Unlikely for Prices of U.S. Gas." New York Times. N.p., 30 Aug. 2013. Web. 20 Oct. 2013.
3) Seale, Patrick (1987). The Struggle for Syria. ISBN 978-0-300-03944-3
4) "New Billions In Oil" Popular Mechanics, March 1933. article on invention of water injection and detergents for oil recovery
Ford Motor Company is facing the challenge of a changing external environment in the long-run. In the short-run, business will continue more or less as usual, but in the medium to long run the company faces technological changes that will make electric cars mainstream, and will introduce driverless cars to the roadways, which will be a transformative development for society, one that might only be a couple of years away (Hars, 2016). Further, the costs associated with burning fossil fuels are likely to escalate, in particular the potential for carbon taxes, consumer rejection of burning carbon and a gradual shift in the first half of the 21st century towards different models of transportation. Ford will need to examine the long-run impacts of these trends to its business, and seek to find the right long-run strategy to build around for the future.
Ford Motor Company is a leading producer of…
Enderle, R. (2016). How Ford's approach to innovation could help Apple. CIO Magazine. Retrieved May 20, 2016 from http://www.cio.com/article/3020263/innovation/how-ford-s-approach-to-innovation-could-help-apple.html
Ford.com (2016). Model: Focus Electric. Ford Motor Company. Retrieved May 20,2016 from http://www.ford.com /cars/focus/trim/electric/
Hars, A. (2016). Driverless car market watch. Driverless Future.com. Retrieved May 20, 2016 from http://www.driverless-future.com/
Interbrand (2015). Top Global brands: rankings. Interbrand. Retrieved May 20, 2016 from http://interbrand.com/best-brands/best-global-brands/2015/ranking/
Part I: Description of the Organization
Tesla is a niche-market company organization that manufactures electric vehicles and batteries to advance the green energy movement in the modern world. Guided by the vision of the CEO, Elon Musk, Tesla began its car business by provided luxury brand vehicles under two models, the Tesla Model X and the Tesla Model S. Recently, the company has been working on mass production of a lower-priced brand, the Tesla Model 3, for consumers not in the market for luxury vehicles. Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” (Tesla, 2013). At the core of its business is the concept of providing a product that promotes sustainability and that does not rely upon the burning of fossil fuels for vehicle transportation. Tesla’s electric vehicles are battery powered rather…
Business & ociety Questions
Business & the Environment
The UP Green Fleet
A United Parcel ervice (UP) store is located in Chambersburg, Pennsylvania. The company has established a number of initiatives that are environmentally friendly, not the least of which is the conversion of a portion of their fleet to hybrid electric vehicles. In fact, as of February 2011, the UP delivery fleet using alternative fuel and technology had driven 200 million miles since the alternative fuel vehicle fleet (AFV) was established. That's the equivalent of circling the globe more than 8,600 times or the equivalent of nearly three round trips to Mars. At the time the 200 million mark was accomplished, UP had more than 1,900 AFV vehicles and had placed an order for an additional 62 vehicles. All things being equal, UP believes the AFV will accomplish another 200 million miles mark by the year 2017. The UP…
Sources: http://www.advfn.com/nyse/StockNews.asp?stocknews=RAI&article=44382553&headline=us-judge-holds-hearing-on-how-to-implement-tobacco-restrictions http://www.altria.com/en/cms/Responsibility/tobacco-product-issues/strategy-approach/default.aspx?src=top_nav
emotional positioning stategies. Maketing Intelligence & Planning, 23(1), 9-29.
Philip Kotle, & David Getne. (2002). County as band, poduct, and beyond: A place maketing and band management pespective. Jounal of Band Management, 9(4/5), 249-261.
Matin, Bidget, & Simintias, Antonis C. (1995). The impact of geen poduct lines on the envionment: Does what they know affect how they feel? Maketing Intelligence & Planning, 13(4), 16.
Keith Naughton. (2007, Octobe). An Electic Deam: THE $98,000 Tesla Roadste aims to be the ultimate geen ca. Will it succeed?. Newsweek, 150(18), E6.
Jason D. Olive, & Seung-Hee Lee. (2010). Hybid ca puchase intentions: a coss-cultual analysis. The Jounal of Consume Maketing, 27(2), 96-103.
Potheo, A., McDonagh, P., & Dobscha, S.. (2010). Is Geen the New Black? Reflections on a Geen Commodity Discouse. Jounal of Macomaketing, 30(2), 147.
Sangkapichai, M., & Saphoes, J.. (2009). Why ae Califonians inteested in hybid cas? Jounal of Envionmental Planning…
references. Public Finance Review, 38(1), 120.
Jack Ewing. (2008, October). Greener Luxury Cars, and Not Just Hybrids. Business Week (Online)
Furlow, N.. (2010). Greenwashing in the New Millennium. The Journal of Applied Business and Economics: Special Issue, 10(6), 22-25.
Patrick Hartmann, Vanessa Apoalaza Ibanez, & F. Javier Forcada Sainz. (2005). Green branding effects on attitude: functional vs. emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9-29.
Philip Kotler, & David Gertner. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4/5), 249-261.
Fracking and Ethics
While “fracking”—the term applied to the practice of hydraulic fracturing of rock to gain access to the oil or gas underground—has been hailed as a revolutionary way for the oil industry to draw oil from previously hard to reach places, there are a variety of ethical issues surrounding the practice (Evensen & Stedman, 2018). Stakeholders in the issue of fracking go beyond those in the oil/gas industry, however. They include people in communities, whose water supply has been contaminated as a result of fracking. They include people whose lives have been changed by fracking due to the opportunity to invest in companies engaged in this practice. They include the workers and employees who are given jobs because of the new opportunities that fracking provides. Thus any position for or against fracking will impact all these stakeholders in different ways. Some believe fracking is the way of…
Social Media etailing Applications: Opportunities and Threats
How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for etailers Today?
This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a description of optimal business strategies for social media applications, the pros/cons of using these tools in the industry, and some representative case studies concerning companies that succeeded and some that recently failed in their use of social media. Finally, the study provides a summary of the research and important findings is followed by a series of recommendations concerning how retailers should use social media technologies in their own businesses in the concluding chapter.
Social Media Business Applications
About Honda. (2013). Honda. Available: http://corporate.honda.com/america/philanthropy.aspx?id=philanthropy_overview . Last accessed 1 November 2013.
About Virgin. (2013). Virgin America. Available: http://www.virginamerica.com/about/airline-company.html.
Baumann, M. (2010, June). @Twitter Discloses Business Model #Promotedtweets RT.
Information Today, 27 (6) 1-5.
The mission statement is the most important part of a business plan: it communicates the organization’s purpose and identifies its goals, aims and values. It makes clear to all stakeholders exactly why the company is in business and what it intends to offer to people. It describes the standard to which the company will hold itself and is a clear statement that stakeholders can use to hold the company accountable.
The significance of the mission statement within the sustainability dialogue is that it sets the stage for the company’s plan. If the company intends to engage in sustainable practices, it will say so in the mission statement. For example, Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” (Tesla, 2013). By building its brand around the idea of sustainability, Tesla identifies both a…
Below is a chart depicting various amounts of energy consumption by the average individual in Society? Notice that "space cooling," "water heating" and "lighting" segments contribute nearly 30% of all energy consumption in the household (Australian Energy Outlook 2006).
This energy consumption however, is variable in nature. Lighting costs or space cooling costs are dependent primarily on individual preference and discipline. By simply turning off lights, or reducing the amount of time in the shower, individuals can significantly reduce excessive energy use. Through this practice, society can achieve a significant and sustainable reduction in energy use (Tester, 2005).
In addition to excessive use with automobiles, lighting, cooling, and CO2 emissions mentioned above, I think Society must commit to energy savings in a profound manner. This is my biggest opportunity in regards to excessive energy use. Many individuals simply are not committed to such behavior. Their activities regarding energy reflect this…
1) Francis, D.R. (2008, September). Economic Slump: Ethics Loom Large. Retrieved July 31, 2011, from Christian Science Monitor: http://www.csmonitor.com/Business/2008/0915/p16s03-wmgn.html
2) James L (2008). Understanding Employee Motivation. N/a June 20088, Vol. 36
3) Australian Energy Outlook 2006. International Energy Agency. 2006. ISBN 92-64-10989-7.
4) MacKay, David JC (2008). Sustainable Energy -- without the hot air. Cambridge: UIT. ISBN 978-0-9544529-3-3. http://www.withouthotair.com .
Hence, these are "invisible" to the end user, but no less vital to the success of the company for it. Components of this type of competition include production lead time, development speed in research and development, production quality, and the capacity of group companies and parts suppliers (The Manufacturer, 2010). Production quality is one of Toyota's great success benchmarks, as the company's inherent philosophy is that quality is a built-in component of all its products.
A further benchmark is the Toyota Global Vision 2010. Created in 2002, the Vision identified four areas of innovations. The first of these is the drive towards greener practices, known as "true to the earth" (The Manufacturer, 2010). The drive is to develop the most advanced environmental technologies, as seen above. The second component is "Comfort of life." This means that Toyota would create products that provide ease, safety and comfort for users. "Excitement for…
Lean Directions (2001). Toyota Site Visits Reveal Best Practices. Retrieved from: http://www.sme.org/cgi-bin/get-newsletter.pl-LEAN&20010209&5&
The Manufacturer. (2010). The Toyota Vision. Retrieved from: http://www.themanufacturer.com/us/detail.html?contents_id=4010
One World Trust. (2006). Toyota Motor Corporation. Retrieved from: http://oneworldtrust.org/publications/doc_view/101-2006-gar-accountability-profile-toyota?tmpl=component&format=raw
Spear, S.J. (2002, Sep. 5). Just-in-Time in practice at Toyota: Rules in Use for building self-diagnostic, adaptive work-systems. Retrieved from: www.hbs.edu/research/facpubs/workingpapers/papers2/0102/02-043.doc
Global Company Report: Tesla, Inc.
Introduction: Summary of the Business and Its Industry
Tesla, Inc. was launched in 2003 in California as a niche market luxury carmaker that specialized in electric vehicles (EV). The Tesla Roadster was its first product. The Roadster was a high-end EV and not a mass market car. Today, Tesla offers the much more affordable Tesla Model 3, which is a mass-market EV designed for the common man. Its other products include the Tesla Model S and the Tesla Model X. Tesla sells its cars in North America, Europe and in Asia. It has recently obtained financing to build cars in China, where its vehicles are already being sold, and is currently poised to enter Japan’s market. Tesla’s focus on sustainability and its CEO Elon Musk’s use of social media has made Tesla a favorite among investors who view sustainability as the future and Musk’s innovative…
The energy it stores (?180 Wh kg?1) at an average voltage of 3.8 V is only a factor of 5 higher than that stored by the much older lead -- acid batteries. This may seem poor in the light of Moore's law in electronics (according to which memory capacity doubles every 18 months), but it still took a revolution in materials science to achieve it. Billions of lithium-ion cells are produced for portable electronics, but this is not sustainable as cobalt must be obtained from natural resources (it makes up 20 parts per million of Earth's crust). (Armand & Tarascon, 2008, p. 653).
Fu investigated the lithium-ion conductivities of glasses and glass-ceramics in the LI2O-AlO3-TiO2P2O5 system. Fu's samples revealed high conductivity, albeit when Abrahams and Hadzifejzovic similarly investigated the LI2O-AlO3-TiO2P2O5 glass and glass-ceramic systems, their findings revealed "a maximum room temperature conductivity of 3.98 x 10-6 S/cm in their crystallized…
Armand, M & Tarascon, J.M. (2008). Building better batteries. Nature. Volume 451. Retrieved
April 17, 2010 from http://www.uio.no/studier/emner/matnat/kjemi/MENA5020/h08/undervisningsmaterial
Battery power. (2010). Royal Society of Chemistry (RSC). Retrieved April 17. 2010 from http://www.rsc.org/Education/EiC/issues/2008Mar/BatteryPower.asp
Lawrence Berkeley National Laboratory Implementation Plan
Introduction and Business strategies
Lawrence Berkeley National Laboratory continully receives increasing competition in the information services industry. To reinstate the effectiveness and generate consumer satisfaction, as well as company presence in the market, a proactive strategy must be formed to increase functionality and service, as well as generate a wider consumer base, all while minimizing overhead and operational cost. Along with this aim, an implementation plan must be executed. The plan will consist of a five-step problem-solving model. This model will identify and address concerns, while establishing a process of improvement for Lawrence Berkeley National Laboratory and create increases in the company's wireless service efficacy. "The 5-Step model is a process to; categorize the situation, label and frame the central issue, articulate final goals, possible alternatives, and evaluate those alternatives" (Kundra, United States, & Chief Information Officers Council (U.S.),2010, p. 12)
The model as…
Haugen, D.M., Musser, S., & Lovelace, K. (2009). Outsourcing. Detroit: Greenhaven Press.
Kundra, V., United States, & Chief Information Officers Council (U.S.) (2010). 25 point implementation plan to reform federal information technology management. Washington [D.C.: The White House, [Chief Information Officers Council.
Lacity, M.C., & Hirschheim, R.A. (1995). Beyond the information systems outsourcing bandwagon: The insourcing response. Chichester: Wiley.
Laudon, K.C., & Laudon, J.P. (2002). Management information systems: Managing the digital firm. Upper Saddle River, N.J: Prentice Hall.
Concerns about the availability of fuel also slows adoption. In a simulation representing California, entrepreneurs opened alterative fuel stations in urban areas but not in less-populated rural areas where demand is initially lower. According to Science Daily (2007), urban alternative fuel drivers must then avoid the rural areas, reducing the appeal of alternative fuel vehicles and slowing their sales everywhere. In theory, the fuel efficiency of alternative fuel vehicles should attract more buyers; however, in reality, since drivers of alternative fuel vehicles need much less fuel, energy suppliers build fewer alternative fuel stations. This in turn lowers the appeal of these vehicles, and sales of alternative fuel vehicles may in reality decline. Thus, as indicated above, the positive factors associated with alternative fuel vehicles do not meet the burdens that a car rental facility would face with adding alternative fuel vehicles to their rental fleet.
Incentives for Adding Alternative Fuel…
California Energy Commission. (2005). Resource Guide: Infrastructure of Alternative
Fuel Vehicles. Retrieved November 12, 2007 at http://www.energy.co.gov/reports/afuguide.html.
Garrett, D. (2007). Choosing Alternative Fuels. Retrieved November 19, 2007 at http://www.choosingalternativefuel.com/.
Science Daily. (2007). Alternative Fuel Vehicles will be Tough to Sell, but Policy
As the author noted, Muir did not encounter 'truly environmental' problems such as air, water, land, and noise pollutions and global warming, among others. Thus, at present, Muir's idea of preservation is no longer relevant in a society wherein preservation is no longer the main concern, but merely the survival or maintaining of ecological balance between humanity and nature. However, Muir's preservationist stance is still significant in promoting environmentalism in the country, which, as the Sierra Club had shown, can take an active role in achieving Muir's vision of a harmonious relationship between nature and humanity.
Indeed, the Sierra Club takes environmentalism not only out on the streets, but in the legislative processes as well. The organization is well-known is known for its active and radical stance when it comes to nature preservation and pollution prevention programs. It works with civil society, manufacturing and business companies, as well as the…
Cosgrove, S. "H. R. 4200, the "Forest Emergency Recovery and Research Act." Testimony before the United States House of Representatives Committee on Agriculture.
Hakim, D. (July 2005). "With Sierra Club's Help, Ford Pushes a New Hybrid." The New York Times.
Miller, S. (1993). John Muir, Life and Work. Albuquerque: University of New Mexico Press.
1985 "Hacking," or entering / gaining unauthorized access to a computer system, has been committed by a group of young computer programmers. The victims of this new incidence of hacking were the Pentagon and the telecommunications company, AT&T.
Nuclear energy became the primary source of energy used in weapons making, characterized to be more efficient and powerful compared to its predecessor, the atomic bomb (energy).
1986 The first operation was conducted which granted a patient an artificial heart, lengthening the life survival of patients who have poor heart conditions.
1988 Stealth bomber aircrafts were manufactured and introduced by the United States. These new aircrafts provide ease and increasingly rapid speed of flight without being detected by enemy radar (especially during war time).
1990 Switzerland had produced the first solar-powered vehicle, which runs on solar power alone, without the use of excessive fuel energy. This project aims to provide…
Daniel, C. (Ed.). (1993). Chronicle of the 20th Century. NY: JL International Publishing.
McNeil, I. (2002). An Encyclopedia of the History of Technology. NY: Routledge.
Microsoft Encarta Reference Library 2002. Microsoft Corporation 1983-2001.
positioning affect segmentation and targeting strategies when entering a market?
Positioning strategies serve as the foundational framework for strategic marketing plans and planning, execution, management and evaluation of marketing strategies. Positioning is also used for defining how a company's products or services are differentiated within a customer segment. For example, Apple uses positioning very effectively selling its high-end iPads. his specific positioning strategy by Apple concentrates on only those consumers willing to pay for premium performance, reliability and convenience the iPad offers. Apple does this to position themselves above the myriad of Google Android-based tablets who are competing primarily on price. Apple also uses positioning successfully to sell more on value and less on price. Positioning not only defines the competitiveness of a given product or service relative to competitors, it also communicates the unique value and differentiated features as well (Perreault, Cannon, 2012). Apple excels at this type of…
The maturity of any business has a direct and long-lasting effect on the positioning strategy any company uses to market its products. For start-ups, their positioning strategy will often focus on innovation and how their new products are completely redefining existing markets and leading to entirely new ones being created. Startup companies must continually innovate to stay alive, and their positioning strategies reflect a more focused message on replacing substitute products and services that may have grown obsolete and less useful to customers. The success of the new electric car models from Tesla are a case in point. The positioning being used by Elon Musk who runs Tesla is showing the value of having an all-electric vehicle that doesn't pollute, is cheaper to maintain than an internal combustion engine-based vehicle and is sleek, stylish and very quiet to travel in. All of these product features and benefits of the Tesla are used for defining its positioning as a disruptive innovation in automobile design. Conversely, General Motors' (GM) many variations of car brands all show how a company much more mature uses product line repositioning and product line extensions to continually differentiate their vehicles. GM concentrates on making slight variations to their positioning so they can support marketing and selling strategies from a product perspective. GM is also very focused on cost reduction, while Tesla is obsessed with building market share right now. Given the youth of Tesla and their focus on disruptive innovation as a positioning statement relative to the staid, conservative approach of GM, these positioning directions make sense. This examples shows how positioning varies by startups vs. very mature companies. Positioning will also vary by the stage of the product lifecycle of a given product or service, and in broader terms, entire industries (Perreault, Cannon, 2012).
Explain how the product life cycle can influence the choices available?
The product life cycle is the most rigid constraint there is to defining positioning strategies, as product features and benefits must support, accentuate and deliver on the promises made in market positioning statements and strategies by marketers. The specific product lifecycle phase of a given product often dictates the type of positioning strategy used (Perreault, Cannon, 2012). For new products that deliver exceptional levels of disruptive innovation, as the Tesla, iPad,
At the same time, Ford has not shied away entirely from larger vehicles. It still offers a range of crossovers, SUVs and trucks with powerful motors and towing capacity, and has expanded its product line in the last year, now that the economy has picked up again (Ford, 2010). This allows it to compete in a market with limited competition, since companies like Toyota and Nissan do not offer many large vehicles. However, Ford is not offering as great a variety as GM or Chrysler, which have many trucks and SUVs to choose from. This is still beneficial for the company: it is able to compete in the large vehicle market, but has a reduced number of vehicles in comparison to its competitors, so it is not wasting money on developing and assembling too many different models.
Lastly, with a strong variety of vehicle options, Ford has expanded into new…
Ford Motor Co. Global Operations. Retrieved Feb 22, 2011 from: http://corporate.ford.com/about-ford/global-operations
Google Finance. Ford Motor Company quote. Retrieved Feb 14, 2011 from: http://www.google.ca/finance?q=NYSE:F