Public vs. Private Social Networking
Public information is defined as being suitable for use across a very broad range of segments, audiences and interest groups of a given population. One of the main attributes or characteristics of public information is its applicability and relatively low level of harmfulness to any person or institution (Hugl, 2011). Public information is often deliberately created to support a given communications program or plan and is evaluated in terms of its overarching value to the entire population of a region or country. Lastly, public information can be as if not more valuable than private information, in that it contains useful, insightful analysis and ideas, including recommendations, of how to solve complex problems.
Private information hasn't got through the same vetting and analysis process that public information has, and often contains insights and data that is very harmful to institutions, organizations and people. For companies and people alike, private information often incudes their most vulnerable and weakest areas, in addition to insight into their strongest as well – that is precisely why it needs to be kept private (Hugl, 2011). Private information carries with it an explicit responsibility to manage the value of it widely and with discretion as a person's and organization's life can change rapidly if it is not used well. Private information is also the most potent as it can completely change the perceptions others have a person or organization, and often does (Asiimwe, 2010).