Export Business Plan

Export Business Plan: Moldovan Cellular Phones

Purpose-Why has the plan been written?

The plan has been written in order to guide our mobile phone export business. Cell phones in Moldova are rapidly overtaking land phones as many cellular phones now provide Internet access and cell phone computers. SMS, MMS and broadband are becoming standard features on cell phones. Nonetheless, mobile phones are expensive in Moldova and not everyone can afford them. Furthermore, although Moldova has made great lines in improving their technology in the telecommunications area, there is still line for improvement. Cellphones need to be upgrade to a 4G level. At the moment they are ranked at 2G and 3G. Moldovan Cellular Phones can find their niche by exporting refurbished cheap mobile phones to Moldova, introducing cheap policies and incentives, and providing Moldavians with quality mobile phones at competitive prices. The potential for success is huge.

Table of contents-…… [Read More]

Export Business Plan International Expansion

Exchange ate Trends:

The Canadian dollar has been consistently, slightly less valuable than the U.S. dollar for many years and is poised to stay that way. The opportunity for exchange goods and production has remained rather high for this reason. "Canadian dollars per U.S. dollar - 1.3015 (2004), 1.4011 (2003), 1.5693 (2002), 1.5488 (2001), 1.4851 (2000)" (CIA World Factbook "Canada," 2005, NP)

Import estrictions:

Import restrictions in Canada are relatively low, as a result of NAFTA, which guides some semblance of open border free trade.

Price Controls:

There are no price controls on tech products in Canada. Pricing of the product will be comparable to the sale price in the U.S. The Game sells as a unit with the year subscription to upgrades, for $35.95 U.S..

Government and Public Attitudes to U.S. Products:

The U.S. is Canada's largest trade partner, with the exchange being near 61% as compared to other…… [Read More]

Business Plan for Ginseng Root

Despite these fluctuations in pricing levels, current projects indicate that demand for ginseng will continue to increase in the future due to greater demands from a burgeoning middle class Chinese market (How to grow ginseng, 2012). Although wild-grown ginseng commands higher prices, cultivated alternatives typically weigh more but the Chinese highly prefer the wild-grown version (How to grow ginseng, 2012).

As shown in Figure 1 below, West Virginia is located within the zones (3-8) that are regarded as being especially appropriate for cultivating wild-grown ginseng.

Figure 1. United States Zone Map for Planting Ginseng.

Source: Adapted from http://www.wildgrown.com/usazones.jpg

While West Virginia is located in a highly desirable geographic location for cultivating ginseng, the task is fraught with opportunities for failure, weather conditions can adversely affect the growing cycle, the plants are sparse and difficult to locate, and the actual growing process, as well as its clinical effects, remain better described…… [Read More]

Business Plan for Green Tongues Summer 2011

Business Plan for Green Tongues

Summer 2011

Company Information

Environmental and Industry Analysis

Products or Services

Marketing esearch and Evaluation

Manufacturing and Operations Plan

Management Team

Timeline

Critical isks and Assumptions

Benefits to the Community

Exit Strategy

Financial Plan

Green Tongues is an advertising company that provides environmentally friendly advertising solutions to all those companies that value their environment and want to give back to the society in which they exist. Green Tongues envisions itself to be the premier advertising company in the near future in the entire Gulf Cooperation Council (GCC) region as consumers and businesses in this region are slowly beginning to realize the importance of environmental conservation. The six member states that comprise the GCC (i.e., Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) are shown to be well situated to take advantage of their political and economic clout in ways that promote environmentally…… [Read More]

Business Plan Marketing to Brazil

Some Brazilian businesses might want to engage in joint arrangements to have workers going to do business or live abroad in English-speaking languages learn from these tapes, and there could be special discount agreements with such companies, to make use of these resources. Additionally, the national economy would greatly benefit from a more fluent population that was better able to engage in a variety of business endeavors in other nations. This would encourage the Brazilian government to not place any additional legal obstacles when engaging in negotiations regarding such an exporting arrangement.

There already a clear and strong desire to learn more about the United States, to do business with the United States, and to travel to the United States. Brazil was the ninth largest source of visitors to the United States in 2004 and has one of the fastest growing outbound travel markets in the world. "ith only 4…… [Read More]

Business Plan for Slow Wing

Inventory Management Strategy. In his book, Streetwise Project Management, Dobson (2003) advocates the use of a just-in-time inventory management strategy to keep inventories low and manufacturing process more productive. This approach, though, will require close coordination with a Brazilian supplier, warehousing operations, planners and forecasters, and transportation directors throughout the inventory management process. In this regard, Epps (1995) advises, that such an approach requires the efficient transportation of materials from outside vendors directly to the work-in-process area, where the required value added processes of the manufacturing operations take place, which is followed by the shipping of the finished products to the customer within a reasonable timeframe. This inventory management strategy can save manufacturers the costs of inspection, stocking, material handling, inventory tracking, carrying the inventory, and the dangers that are typically related to damage to parts and their tendency to become obsolete over time (Epps).

The just-in-time inventory management strategy…… [Read More]

Business Plan Marketing Business Plan This Proposal

Business Plan

Marketing Business Plan

This proposal is a precursor for a fully evaluative marketing business plan. It will be used to create a dedicated and focused marketing campaign that aims to increase the overall sales of our new fuel efficient vehicle. The proposal seeks to offer a sound plan to increase vehicle sales through a combined sales and marketing approach.

The need for this more aggressive marketing campaign arose after management discovered that the overall cost per unit greatly exceeded expectations and would therefore require a much greater levels of sales success. To achieve these higher levels of sales success, we will more than likely be required to clearly define a unique niche consumer base. The objective of this proposal is to create a viable blueprint for designing a marketing strategy and then using it as the foundation for a successful marketing campaign that increases vehicle sales.

Keys to…… [Read More]

Business Plan for a Multi-National Enterprise That

Business plan for a Multi-National Enterprise that conducts Foreign Direct Investment

Description of the MNE

Paradise Baby Food Company (PBFC) proposes to invest in a factory in India, one of the countries where Foreign Direct Investment (FDI) is growing at a momentous pace, and from there not only create its unique product but also have access to a growing market that is interested in western products. PBFC intends to develop a complete line of health food products for children, using minimal processing techniques. All products will contain wholesome ingredients such as herbs and naturally derived vitamins, minerals, and other supplements. They will be free of chemicals and additives. The herbs are more plentiful in, and cheaper to gain and process, from India. Other companies claim to sell healthy and nutritious baby food, but their herbs are either processed so finely that little remains, or they are imported from long distance…… [Read More]

Business Planning Financial Decision Making One

Asking for $2.5 million in loan to purchase and develop land and construct a 6,000-foot travel center.

Competitive issues -- Center will be located between Hwy 45 and 635; there is high visibility, good access, limited competition, good traffic potential.

Market segmentation -- Will offer gas, convenience store items, restrooms, showers, game rooms, trucker lounge, scales, parking -- meant to be a regular stop for truckers on busy U.S. route.

Staff -- Initially run by management team; with supplemental hourly wage staff for check out, cooking, dining, hotel maintenance, etc. Owners to take $50K each for salary, total payroll just under $500,000 per annum.

Silvera and Sons Coffee Export -- Prepares green Arabia coffee beans grown in Brazil for export to the U.S. (specialty roasters) and then sell to Brazilian wholesalers. Asking for investment to expand from 72,000 bags per year to 120-160 bags per year. Coffee differentiates because it…… [Read More]

Import Export Importing and Exporting Financial Plan

Import Export

Importing and Exporting: Financial Plan and isk Assessment

Promotion Mix

Advertising will consist of distributor-oriented materials and programs for the local market and the sale of the imported coffee, while in the foreign market for the exported cotton the focus will be on specific manufacturers. Quality and price will be important factors for both products and markets, with sales promotions achieved through ongoing competitive efforts and product samples rather than specific promotional periods or programs. This will help to establish long-term and trusted relationships without the potential pitfalls of more complex variations and changes in sales promotions strategies, which is ideal when the selling mode is wholesale rather than retail focused (Ireland et al., 2005).

Letter of Credit as Possible Payment Method

Using letters of credit as the method of payment for both import and export transactions is in keeping with standard practices in international trade, and will…… [Read More]

Argos Shipping Company Business Plan

Business Plan for Argos Shipping Company

The proposal attempts to inaugurate a new shipping business to meet the demand for an overwhelming increase in the shipping services. Moreover, an increase in the level of international business has led to a rapid increase in demand for shipping services that offer reliability, convenience, speed, and promise. Moreover, the shipping industry is rapidly changing and growing because of the rapid rate of international trade, however, it is still pertinent to realize that shipping industry involves a lot of money because the business is competitive and capital intensive. More importantly, starting the shipping business requires having in-depth knowledge of container, import, and export, and logistics industries. Despite our intention to start the shipping business, we still need a business plan to realize our goal.

A business plan is one of the strategies that can assist a start-up company in succeeding in the shipping business,…… [Read More]

Science Business Plan Entry Science

Most recently he held the position of Vice President of Marketing and Product Management at Whopper Systems, a developer of PACS medical imaging and information management software. John defined the product portfolio and roadmap, managed strategic partnerships and was instrumental in the company's growth and eventual acquisition by Eastman Kodak Health Imaging. John holds a B.Sc in General Science (Physics) from Tel-Aviv University and is currently in his second year of studies at the McMaster Graduate School of Business.

Chief Medical Officer - Michelle Pfeiffer, M.D.

Michelle is a 5th year resident in Plastic and Reconstructive Surgery at the McMaster University Medical Center. Michelle co-founded and is Vice President of Societal Resources, a company with diverse health care interests ranging from import/export of medical instruments to diabetes education in the United States and serving as a liaison between Medical Bandages and the Bosnian Ministry of Health. Michelle also helped design…… [Read More]

Export Plan for Annie's Inc Cheddar Bunnies

Export Plan for Annie's, Inc. Cheddar Bunnies

SITUATION ANALYSIS

Description of the Firm

Description of the Product

Competitive Situation in the Industry

esources to be used

EXPOT MAKETING PLAN

Long-term and Short-term Goals

Characteristics of Ideal Markets

Characteristics of the target market

Economic Overview

Demographic and Socio Cultural Trends

Market Position of USA

Competitive Analysis

EXPOT STATEGIES

Product

Pricing Strategy

Marketing and Promotional Strategies

Action Plan

The company aims at exporting its cheddar bunnies to exploit the market of Mexico. The organization aims at increasing its sales by 5% in the first year of the exports. In addition to that, it would also locate a distributor for the product in the target market every year. It aims at participating in the market place of Mexico and taking advantage of about 75% of the consumer base of Mexico. It also aims at showing a profit within three to five years of…… [Read More]

Exporting a Specific Product

Exporting Products

For over 30 years, Al Merik Surfboard Company has been referred by many as a world leader in the production of surfboards .the Company has been producing more world champions' board than anyone in history. Products from Al Merik Surfboard Company are known all over the world and they have been quite marketable abroad. Despite the presence in the world, AL Merik Surfboard Company has never ventured into exporting its surfboards to Japan. The paper is a proposal on the basic idea to the Vice president of Al Merik Surfboard Company on how their surfboards can be marketed internationally.

Before embarking on the introduction of a product that is fairly new to market, it is mandatory to carry out market research on the particular new market. There are therefore various important factors that have to be considered when looking at Japan as a potential market for surfboards abroad.…… [Read More]

Exporting Razors to Canada

international business plan. The plan will be for Acme Corporation. The plan will be to export manual razors (non-electric) from Acme's home country of the United States to Canada. The next section, that being the executive summary, will list the different sections of this report and in the order they will be listed.

There will be numerous sections of this report. They will include an introduction, a situation analysis, an export marketing plan, several market screenings, export marketing strategies, the export financial plan and the export performance evaluation. The author of this report would flesh out the "market screenings" as there are a total of five of those. The first screening will be the basic need potential. The second screening will be financial and economic forces. The third screening will be political and legal forces. The fourth screening will be sociocultural forces. The fifth and final screening will be competitive…… [Read More]

Business Growth in Export Trading

In certain situations the landed cost can also include customs duties, and other taxes that apply to the shipment in case.

Shipping and insurance -- 7.5% of the product's cost.

Packaging -- 5% of the product's cost.

Profits -- 20% of the product's cost.

Organic bread landed cost - $15+7.5%+5%+20% = $19.2

Organic fruits landed cost - $17 +7.5%+5%+20% = $21.76

Organic vegetables landed cost - $16 +7.5%+5%+20% = $20.48

Organic desserts landed cost - $32 +7.5%+5%+20% = $40.96

Organic cheese landed cost - $45 +7.5%+5%+20% = $57.6

Organic wine landed cost - $46 +7.5%+5%+20% = $58.88

The landed cost is established in accordance with the profits requirements of the company. The company must also identify the profits that distributors in Germany are interested in. This is intended to help Naturally Green develop a pricing strategy that can satisfy the company, its distributors, and its customers. It is important to…… [Read More]

Business Ethics Pattern of Ethical Challenges One

Business Ethics

Pattern of Ethical Challenges

One company that consistently makes the news because of ethical issues is Walmart. This essay examines business ethics as practiced at Walmart.

Founded in 1962, Walmart has grown to sales of $405 billion and more than 2.1 million associates worldwide. The company is now ranked as the world's largest retail chain. But that explosive growth has also made Walmart an exceptional target. How many companies can boast of their own dedicated watchdog organizations, whose sole purpose is monitoring the company's performance on a wide range of issues related to business ethics? Walmart is such a company, although it would probably prefer otherwise. According to the website of Walmart Watch, it exists solely to "hold Walmart fully accountable for its impact on communities, the American workforce, the retail sector, the environment and the nation's economy" (Walmart Watch, 2011). Launched in 2005, Walmart Watch's stated purpose…… [Read More]

Business the Company's Objective Is to Develop

Business

The company's objective is to develop capabilities in the Reseach and Development aeas as well as ensuing poducts that can be sold and distibuted in the Euopean and Ameican makets. It should be noted, howeve, that such a move must be taken with caution and cae; appoaching the Euopean business maketplace may not wok in the same manne as othe business envionments. As one expet ecently wote "appoaching the Euopean makets without ecognizing the impotance of national languages and cultues in daily life is a cucial mistake" (Robet, 2010, pg. 31). It would be wise fo the company to emembe Robet's wods due to the unique natue of the Euopean makets and Gemany in paticula; since that is the county this pape ecommends the company conducts its business.

It is impotant to note that choosing a county to base the company's opeations is a delicate and time-consuming matte that…… [Read More]

Export Project

Exporting a Ready-to-Drink Cold Coffee Product to Australia

The following details a market plan to export a ready-to-drink cold coffee product to Australia. The product is similar to Starbucks Frappuccino, which is the market leader in the industry in America, having around 90% market share. The product is named Elixa and will be manufactured and sold in America as well as exported to Australia.

Australia as the Export Country of Choice

There are several reasons why Australia has been selected as the country of choice. Firstly, it is important to recognize that the product will also be sold and marketed in America. Australia has been chosen because of the seasonal variation compared to America, because the market leader Starbucks has not established a market in Australia, because it is a stable market and finally, because Australia is an Americanized market.

Firstly, the seasonal variation is important. As a cold product,…… [Read More]

Business - International Oceania Government

As such, Chavez's initiative inspires international leaders to increase their independence from a single force. Managers are encouraged to become more independent, to focus their efforts towards developing a solution to their problems without the aid of foreigners. Furthermore, international rulers are advised to take action in regard to their issues instead of waiting for a tertiary intervention.

The actors on the international management scene are also encouraged to seek assistance and develop relationships with their neighbours and other parties that might find themselves in similar situations and who have similar desires and expectations. As such, the decision to open a new development bank in South America inspires international leaders who rule over smaller communities to join forces in order to reach their goals and also to decrease their dependence on one strong force.

On the other hand, what Chavez's implementation of a new bank does for the community of…… [Read More]

Business Intelligence Competitive or Business

However, collection of information about customers, necessary as it in any form of relationship marketing, has different challenges on the Internet than in face-to-face marketing and/or data collection and research programs. First, web clients may often be anonymous -- consumers may be whomever they wish to be over the Internet and the researcher has no way of verifying such. Second, consumers are increasingly wary of providing personal information about themselves over the Internet for fear of cybercrime, misuse of data and even companies purporting to be market research and collecting information for something entirely different. Thus, the trust and accuracy level diminishes on both sides when someone is not physically present -- even though the amount of data collected and the cost per collection is quite low (Lee, 2001, 12-14). Sources of consumer information, then, must be vetted in a way to preserve their authenticity -- that information may be…… [Read More]

Business Environment the Role of Business in

Business Environment

The role of business in the economy

Sustainability of a business and prosperity to an economy go hand in hand. In order to attain profitability, businesses have a number of roles to play. Businesses provide society with products that are necessary to the society and otherwise unavailable Henderson & Affairs, 2004.

Business assist in providing jobs to the local population, mobilization of resources and increase a tax pool for the government with which provision of social services is made possible.

Businesses are a source of wealth creation to a nation through resource utilization. Production undertaken will build a source for export to other countries Henderson & Affairs, 2004.

Businesses assist in technological advancements and increase an economy's technology base.

Comparison and contrasts between the role of for-profit and nonprofit organization in the economy

Profit organizations are identified to by their key objective of profit maximization. Nonprofit organizations are…… [Read More]

Export Capability & Readiness Business

Discussion of management commitment

A distribution center will definitely be needed in Hong Kong, with full-time management and a staff of at least 25. Contract transportation drivers can be used to bring product from the distribution center to retail locations. Financial needs will be somewhat substantial at first to carry out securing the distribution center, hiring and training staff, and marketing the product, however there is substantial capital available to support this venture (General Mills, 2012a).

2. Export market research, screening and selection

In the last few decades, rapid economic development has been seen in many countries in Asia, with China now standing as the second largest economy in the world and Asia as a whole is a larger economic unit than the Americas or the Eurozone (APO 2012).

he association of Australian agriculture and American branding with quality also exists in China and other parts of Asia, where food…… [Read More]

Business Economics Vincent There Is a Process

usiness Economics

Vincent

There is a process by which there is both a decrease in the number of jobs that is increasing, and this is coupled with a global transfer of jobs to less developed countries. oth of these have an impact in the decrease in availability of jobs in the advanced countries. The latest news on this front is from the United States. On the 5th of the current month, there was an announcement from the Labor Department that there has been growth in the United States economy and this had led to the creation of 21,000 new jobs. The previous predictions from the economists had been that there would be a creation of 150,000 jobs, and this number is far below the expected growth. The number of jobs created is also far lower then the growth in population that occurred during that period. The rate of unemployment in…… [Read More]

Business the Ethics of Executive

Removing losses from the company's books made the main corporation look more attractive. Enron appeared to be operating at a profit; a key factor in the valuation of any company's stock. By virtue of this "success," Enron was able to raise even more money for more investments.

The architects of all this "growth" profited accordingly. Ken Lay and his associates held large amounts of exceedingly valuable and overvalued stock. hen Enron's cheating was finally exposed, it became painfully apparent to what extent Ken Lay, Jeff Skilling, and other Enron executives had been making vast sums of money on the backs of gullible workforce, and a gullible public:

The "Enron Nine" (if we may call them that) are J.P. Morgan Chase, Citigroup, Credit Suisse First Boston, Canadian Imperial Bank of Commerce, Bank of America, Merrill Lynch, Barclays, Deutsche Bank and Lehman Brothers. These financial institutions collaborated with the now-bankrupt energy company…… [Read More]

Export Strategy Expansion of Highest

39 It was against this background that ASEAN Foreign Ministers during their retreat at Cebu in the Philippines in April 2005 decided to lay down three main criteria for the membership of the EAS: 1. Substantive relations with ASEAN; 2. Full Dialogue Partner status; and 3. Accession to the ASEAN's Treaty of Amity and Co-operation. The Foreign Minister of Singapore had stated that, India obviously qualifies on all three counts and it will be included in the first EAS. e hope that Australia and New Zealand which have not acceded to the TAC, will agree to the TAC in the coming months (Battese & Coelli, 1992-page 18). If so, we would welcome them to the EAS in Kuala Lumpur. The Minister further added that ASEAN alone will decide the future members of all subsequent summits and ?this is to ensure that ASEAN remains in the driver's seat of the EAS…… [Read More]

Ginseng Business

Ginseng Business Plan

Ginseng Growers Company

Business Overview

Ginseng Growers Company was incorporated May 21, 2012. The company is wholly owned and operated by John Doe. The company owns twenty acres of farmland used to grow North American ginseng, also known as Panax quinquefolium. The ginseng is to be planted in September 2012, as ginseng must grow a minimum of four years prior to being harvested, product sales will not begin until the year 2016.

Vision and Mission Statement

Ginseng Growers Company seeks to establish and maintain a position among North American ginseng growers as a provider of raw ginseng products of high quality and further intends to become a member of the North American B.C. Ginseng Farmer's Cooperative and sell its products on the Asian market.

Objectives

The primary objectives of the company over the first three years of business operations include:

(1) Obtain memberships in the North American…… [Read More]

Cultural Challenges of Doing Business Overseas

Business in Czech epublic

Doing business in a foreign country is never easy. It is not so much about the tax regulations, import/export duties or getting a license. The main challenges accrue from the differences in cultural values and social or religious beliefs. For Steve, it may prove easier to at least communicate with the people and establish a bond with them. It is also important to know that Czech epublic is very keen on attracting foreign investment and a strong U.S. presence is desired. For this reason, Steve doesn't need to worry about whether he will be welcome in that country or not. As for cultural differences, it must be borne in mind that both Czech epublic and the U.S. have some similarities and some differences but these differences can act as a major hurdle if not properly understood. Business is often taken seriously in the Czech epublic and…… [Read More]

Small Businesses Important Information for Small Businesses

Small Businesses:

Important Information for Small Businesses about Exporting Products:

One of the most important aspects of any business both small and large is exporting products since it leads to business growth and increased profits. For many small businesses, it's crucial to export products because of the many available opportunities in foreign markets. However, it's critical for a small business owner to collect some necessary information before deciding to export the company's products. First, the small business owner needs to conduct a careful analysis of the merits and demerits of expanding into new markets. Information regarding the benefits and disadvantages of expanding into foreign markets is crucial because it determines the available business opportunities and help in developing a global marketing plan.

Secondly, understanding financing and pricing issues regarding global trade is an essential element for a small business to develop a successful exporting business. In order for a small…… [Read More]

Obesity Prevention Marketing Plan Obesity Prevention Nonprofit

Obesity Prevention

Marketing Plan

Obesity Prevention Nonprofit Organizational Marketing Plan

The primary purpose of this report is to help investors understand the need for a program which will help reduce obesity throughout the UK and then less developed countries in Eastern Europe. The problem is that the environment that many developed countries have created for themselves advances obesity without intending to. There is also the danger among less developed countries, that are beginning to see some amount of prosperity, that they could have the same issues that the rest of the developed world is having (Hill, Wyatt & Peters, 2005).

The goal is to use a program that has been proven to be effective to make sure that people have the tools that they need to be able to combat obesity. The issue is that the predominance of obesity is among the poor and especially with women and children. Therefore,…… [Read More]

Woolworth Limited Business Strategy Reprot Background to

Woolworth LIMITED

Business Strategy Reprot

Background to Company

Woolworth Limited is the food and takeaway liquor retailer in Australia, often colloquially known as Woolies' and going by the slogan 'The fresh food people'. It operates in every Australian state and territory. Offshoots are Woolworth's online (Homeshop) which allows uses to purchase food over the Internet and Woolworth's Liquor a department of Woolworth's supermarket stores (IRIS Tasmania, November 2007).

Challenges

Woolworth Limited has to follow government rules and regulations. The political factor involved in this situation is creating both opportunities and a threat for Woolworth Limited. It is an advantage in that it affords Woolworth a diverse work crew since the Australian government applies the Fair Work system that requires that employees and other staff receive maximum weekly hours, protections from unfair dismissal of employee, flexible working roaster, balance between work and family life, and advance notice of termination and redundancy…… [Read More]

Starting a Small Business the

The concept of brand loyalty is gradually wiping out. It is the enterprise with a persona that will become successful in the 21st century, according to Steven Cohen, the director of corporate development for the accounting and professional services firm of Goldstein Golub Kessler & Co. (Pollan, 1993)

Irrespective of the type of business with which the entrepreneur is involved it is required to allure and maintain good people those can serve as the replica of the entrepreneur while addressing the customers. This is not possible unless some type of enduring relationship is offered to them. One normal mode is to deploy individuals those may not desire permanent relationship. There may be people thinking of flex-time or part-time positions to harmonize their home lives. Or they may be the older individuals those think the complete retirement is not what they desire. Irrespective of their environment, the entrepreneur is required to…… [Read More]

Marketing Audit a Market Research Plan Is

Marketing Audit

A market research plan is the systematic study that deals with the gathering and analysis of the concerned data to assess the role of a certain company in the market and persuade the customers to by their products. Marketing research assist the companies to design better strategies for future with respect to customer behavior (Pickett, 2010).

Marketing audit: It is a systematic and comprehensive evaluation of a company's activities and the results achieved due to its capabilities .In order to carry out marketing research one must understand the role of marketing audit in research.

PUPOSE OF THE AUDIT (Wal-Mart)

Marketing audit is necessary because the Wal-Mart has to compare its performance with the constantly changing market environment. There are certain micro and macro environmental factors that affect the business and marketing operations of the retail business of Wal-Mart largely. A detailed description of them is as under:

Microenvironment:…… [Read More]

Marketing Plan for Liberty Travel Company

Dole and Chiquita - Organic Bananas

Production Differentiation

Going (Organic) Bananas

When it comes to bananas, Dole has long been at a disadvantage. Dole is association for most Americans with pineapples and with various shady dealings in Hawai'i. If you want to go bananas, you go to Chiquita.

This paper examines the marketing strategy currently employed by Dole Bananas, asking how well this company is doing against others in the banana business as well as asking from what other directions Dole might face competition in the future and how well it is prepared to meet those challenges.

Chiquita is indeed Dole's major competitor at least in terms of banana sales (it is not a significant competitor in terms of pineapples, for example) and the two companies have clearly tried in recent years to differentiate themselves from each other so as to grab a larger share of the market. This is…… [Read More]

Management in Business Operations and Performance

Integrating Total Quality Environmental Management Systems - a Critical Study of TQEM

Relevance of TQM to Environmental Management

Scope of Dissertation

Moving from Reactive to Proactive Management

Understanding TQM in Relation to TQEM

History of TQM

Operation of TQM

Quality and Environmental Management Standards

Environmental Management Systems

Weaknesses of EMS Standards

Total Quality Environmental Management

Comparing ISO 9000 and ISO 14000

Integrating the ISO 14000 Environmental Management System

Demographics

Impact of certification on economic and ecological performances

Research Design and Nature

Integrating a Sustainable EMS with TQM

Steps to Implementing an Effective TQEM Strategy

Final Word

ibliography

INTEGRATING QUALITY AND ENVIRONMENTAL ManagementS SYSTEMS - A CRITICAL STUDY

INTRODUCTION

ackground and Overview of Study

For decades economic growth has been considered the main indicator of a healthy society (Oliver, 1996). However, only recently has society begun to recognize the environmental cost of this growth. As a result, there is now an…… [Read More]

Product Launch Plan for Two

As regards its advantages in the Italian market -- the Italian culture places a rich emphasis on food and wine, is interested in expanding its export business, and with a reputable wine export business flourishing in Italy, Kudler can gain a foothold with its own wine products.

eaknesses: Possible discrepancies between American and Canadian definitions of 'organic' may cause concerns. Then too, there is the reluctance of Canadian winemakers to allow alien influences to penetrate their market. Their aptitude in aggressively marketing themselves against current imports may pose challenges to Kudler.

As regards Italy, current economic difficulties cause the Italian population to prefer discount stores and cheaper food. Similarly too, the Italian retail market and European Union competitors may be unwelcoming to an American competitor that is attempting to enter their field.

Opportunities: There is an explosion in the demand for organic food. The Canadian wine market is still experimenting…… [Read More]

International Business Environment of India

d.).

Socio-Cultural Environment

Home to the world's tenth largest economy and second largest population, India defies swift generalization. It includes a vast range of developmental situations, cultures, languages, and climates. The country remains largely rural, with just 26% of its people living in cities. Yet in 1995 it had over 30 cities of one million or more residents, including three of the world's 20 largest cities -- Bombay, Calcutta, and Delhi -- according to United Nations estimates (The Anguish of India, 1997).

Currently Indian labor laws, regulations, and workforce standards are very outdated. India is plagued with corruption. India has been ranked 9th in a list of 75 countries where dishonest practices are common, which is indeed an uncertain distinction. The corruptions, delays, bureaucratic red tape, and archaic labor laws are ingrained in India's business culture. These pitfalls have deterred foreign investors from investing in India (Stokes, 2003).

From the…… [Read More]

International Crisis on Businesses In This Paper

International Crisis on Businesses.

In this paper, I will assume the task of a consultant at McKinsey and Co. It is my duty to analyze the effects on international and local businesses of the problems which are erupted in Middle Eastern/Northern African countries particularly Egypt, Tunisia and others. This paper will be produced for the clients of McKinsey and Co in order to assist them in their respective strategies for the region. The main four topics which would be addressed in this paper are as follows, the local impact on business, the global impact on businesses and industries, the impact on shareholder value and wealth of the most affected companies and finally the short, medium and long-term political influences which might affect businesses.

Local Impact on Businesses

During the times of severe political or social unrest which is now seen in countries like Egypt, Tunisia, Syria and others, the overall…… [Read More]

Transportation Improvement Plan

Toyota Transportation

Toyota Beginning and Emergence

The Market for the Company

The Major Partners and Suppliers

Toyota Supply Chain

Dedicated Transport Service

The Green Supply Chain

Transportation Planning

Freight Flow of Toyota

Speed

eliability

The Transport Improvement Plan

Dedicated Transport Service

oute Mapping

Environmental Concerns

Integration of services

Packaging

Division of Duties at the Plant Level for Better Accountability

Mapping logistics flows

The Future of the Transport Improvement Plan

Production by region

Sales by region

Toyota is the biggest single producer and the second biggest producer of cars in the world, after General Motors.

The Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda. It is headquartered in Toyota city in Japan with regional offices and factories all around the globe. The company primarily manufactures automobiles but also has business interests in robotics, financial services and biotechnology. It employs a huge number of people and is among the top…… [Read More]

Export Plan Assume That You

In case of damage during transportation, the insurance company will cover the incurred damage. The insurance "rates are based on: the type of item(s) being shipped (class), weight, size, commercial or residential pickup or delivery. Shipper is responsible for correct shipment description & commodity code" (Freight Center, 2006). If the damage is to occur, the insurance company will solicit documents attesting the insurance contract, the payment of the established fee and a specialized consultancy of the damage produced during transportation, as well as the causes which led to the production of the damage. hen entering the Australian territory, the transporter has to prove the provenience and destination of the merchandise and pay the adherent charges. As necessary documentation, the Australian authorities will request the Security Declaration / Packing List by Sender of Unaccompanied Baggage, the Unaccompanied Personal Effects Statement, the Standard Liability Protection - Valuation Form fro Owner Packed Effects…… [Read More]

Business Expansion Report on Proposal

The differences in culture with the American culture will meant the American staff that may go to help open the branches in China will have to take quite some time to learn the culture and the ways of the people there.

The other difficulty will be the language barrier that may exists between the Americans and the Chinese. It may even call for a translator in the initial days as transactions between the American sales people and the Chinese customers, or interaction between the staff themselves may be a big challenge.

On the technical side, the Wal-Mart may have it hard when it comes to acquainting themselves with the market trends and the competition from the older players who are already in operation in China. It will take a lot of research work to be able to know the finer details of the market trends and the ways through which…… [Read More]

Business Requirements That Are Needed to Fulfill

business requirements that are needed to fulfill the upgrading requirements for Cute Creations. It also analyses the benefits that will be reaped on their consequent implementation.

Cute Creations" a company that manufactures decorative products for the home and office is owned by Doris Cervantes. ecently, the company decided to upgrade their environment by incorporating computer systems to utilize the efficiency and effectiveness perceived from an online environment.

She started this business in the early 1990's, maintaining the company database on files. When she decided to upgrade the company with computer systems, the main objective of her decision was to implement systems whereby all the important company information and data could be maintained electronically on databases. This decision was taken in the light of new advancement in technology, especially keeping in mind that with an organized electronic database, expansion of the company would pose no problems at all. Some of the…… [Read More]

Export Marketing Strategy

Marketing (Water Fans, India)

Industry outlook

The market in India for water fans or misting fans as they are also called is problematical at best. Without doubt, the climate (except in the northern mountains) is hot; the problem is, it is also quite humid. Still, the Indian people have been looking for ways to stay cool for centuries. It was India that gave the world the slatted shutter; when air comes in through small spaces (as in shutters, adopted in the American South before air conditioning, or in lattice-work walls as in parts of India), it is cooled. Still, they did not develop a cooling system like that of that ancient omans, which did use water running through channels to create condensation. The reason, of course, is the problem of water quality. While industrial pollution has now added immeasurably to the water quality problems in India, the sluggish flow of…… [Read More]

Business Analysis of Singapore

Global usiness Cultural Analysis: Singapore

The objective of this study is to answer the questions how the major elements and dimension of culture including religion, ethics, values, attitudes, manners, customs, social structures, and organizations integrated in Singapore by local conducting business. As well, this work will answer how these elements and dimensions compare with United States culture and business. Finally, this work will examine the implications for United States businesses that wish to conduct business in Singapore.

The work of Abeysinghe and Choy (2009) reports that the economy in Singapore has been undergone a transformation that has turned it into "…an Asian powerhouse…" due to the "far-sighted economic policies. The economy of Singapore is proof of the outcome of a market-driven economy taking place during fast development of high per capita income, and an environment free of corruption in which the workforce is both motivated and educated. The financial infrastructure…… [Read More]

Business Investigation of Final Touch

Questions to be answered throughout this process include "What is the salary range for the position? What is the hiring salary range for the position? Do you (the company) ever pay higher that that range? If so, for what reason? What is the average increase being given? After one year?... How often is the employee reviewed? For performance? Salary" (Krueger, 2008).

Negotiation should be used for both salary raises, but also the granting of premiums and benefits. Some of the most notable benefits of engaging in negotiation include the creation of better communication networks between staff members and management (Hinkel, 2005). Then, the levels of trust between the parties increase and finally, as the employee gets a sense of being valued and listened to within the organization, his efforts, performances and commitment to the organizational goals are likely to register significant increases.

The executives at Final Touch should also consider…… [Read More]

Business in India Exceed Corporation

These other barriers are of various natures and can include social and cultural barriers or difficulties related to an unsatisfactory communications system or transportation network.

From a cultural perspective, the Indian population is highly different from the American one. The people are more conservative and might find it difficult to accept foreigners. However, since the Exceed Corporation is focused on offering their consultancy services to state institutions or the Indian government, they would have little to do with the general population. And also, the Indian citizens are more and more oriented towards the liberalization of their economy. The language barrier would be barely existent since the large majority of the Indians speak English. "English enjoys associate status but is the most important language for national, political, and commercial communication" (Central Intelligence Agency, 2008).

However still underdeveloped, at least in comparison to the United States, the communication systems and transportation networks…… [Read More]

A Webinar Business Overview

Business Innovation

isks and Benefits of Enterprises

Creating a culture of innovation

Innovation in emerging Countries

Government's involvement in innovation

2008 Hot Trends

Value of Video

isks and Benefits of Enterprises

Categorize some of the risks and benefits for each:

small medium enterprises

One of the prime advantages of small and medium enterprises is that it caters to small markets and thus is able to improvise and know exactly the requirements and demands of the customers. His gives them expertise and makes most of them specialists.

Another advantage of a small and medium enterprise is that being small, such firms are able to adjust quickly to changes in the market place. There is very little red tapism and hierarchies are not present this enhances the decision making process. This form of enterprises also allows for job flexibilities for employees as they do not have roles that are cast-in-stone (Kuratko &…… [Read More]

Report on Business Conditions

Business eport on Dental Prima

The Firm's Specific Advantages for its Internal Environmental Assessment

Accessing Foreign Markets and their Buyers

Key Global Environmental Issues

Political, Economic, Social and Technological Environments

Key Challenges and Opportunities in Foreign Markets

Market Entry Modes

Structure and Control Mechanisms

Logistics & International Business Operations

Future Implications

Prima Dental is based in Gloucester in the United Kingdom and has a legacy of more than 150 years. It is among the oldest of dental companies in the UK (Primadental.com, 2016). The company produces a wide range of high-tech tools that are used for dental treatments the company has business all over the world. The company has been achieving double-digit sales growth in the last few years and considers itself a global leader in precision dental products. The core competencies of the company include its extensive research work that helps it to come up with new and innovative…… [Read More]

Inglot's Five Year Strategic Plan

INGLOT'S STATEGIC PLAN

Strategic Plan

Firm-level factors contributing to INGLOT's competitive advantage

Country-level (macro) factors that have contributed to INGLOT's competitive advantage

Sustainability of INGLOT

INGLOT's strategic plan for the next five years

Strategic direction and goals

Organization of INGLOT's strategic plan

Environmental scan

Sources of agility

Sources of absorption

Sources of agile absorption

Strategic action plan by year

INGLOT's strategic plan

Firm-level factors contributing to INGLOT's competitive advantage

INGLOT is committed to research and development in order to meet customer needs. One is the company's Freedom System concept that enables the company to provide exemplary products for its customers and allow potential customers to experiment with different colors and shades of their makeup products. This is one major source of competitive advantage since it allows INGLOT to be competitive in their product development and the success of their innovation is seen in product acceptance for example the breathable nail…… [Read More]

Manufacturing Business Operations in Beijing China

Beijing

The population of Beijing is somewhat homogenous in that the people are almost entirely Han Chinese, but the city does act as a magnet for Chinese from around the country. There can be significant cultural and even linguistic differences between Chinese from different parts of the country. hile the city is 96% Han, there are significant minorities of Manchu, Hui and Mongol (Beijing elcome, 2012), in addition a foreigner population for which estimates vary significantly but is well over 100,000 (Sina.com, 2010). The primary language spoken in Mandarin. All Chinese are taught the Beijing dialect (Putonghua) in school, so even migrants from other parts of the country should be functional in Mandarin. Most long-term foreigners in Beijing also speak Mandarin.

In addition to being the political and cultural capital of China, Beijing is one of its most important economic cities. The city's economy is rapidly growing, and 71.3% of…… [Read More]

Metricum International Business Management Review of International

Metricum

International Business Management

eview of International Strategy at Metricum

Overview of the Metricum Company

Metricum is an SME manufacturer of materials handling equipment and intelligent handling systems. It has been based in the east of England for the last 28 years and has been catering to clients in several parts of the world. The company exports equipment to 40 countries around the world and has manufacturing facilities in Sweden and China in addition to the United Kingdom. Metricum has vertically integrated up the value chain by acquiring a key supplier in omania. The omanian subsidiary has great room for expansion. The company has expanded internationally through joint ventures and acquisitions. Manufacturing operations have been decentralized on the basis of local expertise. Standardized products are manufactured in China, which makes up 25% of total production. Innovative products are made in Sweden while a scaled-down labour force in the United Kingdom…… [Read More]

Management Any Business That Seeks to Become

Management

Any business that seeks to become internationally viable needs an export strategy. There are certain steps that managers must follow to create such a strategy. According to Adams (n.d.), such a strategy must be well planned in order to create a profitable international venture. According to the author, this involves steps like determining the target market, recognizing internal and external expertise, establishing marketing tactics, and determining the amount of commitment to international ventures within the company. After the international venture has been implemented, there should also be a long-term strategy in terms of evaluation and re-evaluation throughout the stages of the strategy.

As the first step, proper planning is the most important component of ensuring the success of the export strategy. Planning means the assessment of information like facts, constraints, goals, and objectives. Plans also need to include time schedules and milestones. These will then help to assess the…… [Read More]

Danfoss Business Strategy in China

Danfoss HR managers had to understand these cultural clashes and devised extensive employee training programs and personality development seminars. The management also devised a platform to address employee grievances. It is necessary to conduct such seminars and employee training programs to provide the Chinese employees the cultural orientation to equip them with the skills necessary for working in a global concern. Danfoss management has learnt from its initial experience the importance of understanding and appreciating the cultural differences involved in globalization. The human resource department of the Chinese subsidiary focuses on bridging the gap and promoting a more efficient working platform, which would contribute to the overall profitability of the company. As one of the Supply chain managers at Danfoss put it ' adapt to the Chinese way on the outside and doing things our own way inside the company'. [Jonathan Story]

As discussed above Danfoss has huge market potential…… [Read More]

Mills Decisions About International Business Take Into

Mills

Decisions about international business take into account a wide range of different factors, including political, economic and social environments, in addition to firm-specific issues such as where to produce, what the company makes and how easy it is to ship the company's product. In this report, the case of General Mills in Europe will be considered. General Mills is a major producer on consumer consumables, and the countries in question are going to be France and Greece. The paper is going to discuss the key issues with respect to each country, keeping in mind the General Mills context.

General Mills produces food under a number of common household brands -- Cheerios, Betty Crocker, Pillsbury, Haagen-Dazs, Old El Paso, Yoplait and Nature Valley. The company is based in Minneapolis and began in 1860 with two flour mills, hence the name. The company would change its name to Gold Medal Flour…… [Read More]

Small Business Software Review the

Sage, who has seen how costly application customization can be, has created a series of template-based charts of accounts, with the last count indicating they had over 70 of Charts of Accounts that could be quickly used by customers to customize for their business. Sage has also seen that inordinate customization of software can lead to a lack of adoption; hence their motivation for creating a library that can easily be used by customers. As Peachtree suffered from an exceptionally bad reputation for usability in its first several product generations on the Microsoft Windows platform (Collins, 2006), Sage is attempting to overcome these limitations through intensive investment in ergonomics and usability. Adding to these efforts include the development of an Online Knowledgebase and Help Center, in addition to the development of AJAX-based microsites that interlink content together. All of these sources of data are in turn integrated via XML to…… [Read More]

Global Business International Reserves in

other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial asset. BusinessWeek and Interbrand believe this figure comes closest to representing a brand's true economic worth. (Business Week, Aug, 2007 (http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf)

Among the top 100 brands the U.S. has the largest representation with a full 52 brands on the list. This is comparable to no other nation. The U.S. also boast the highest rankings in high tech brands, producing electronic support systems, like software and PCs and/or support functions for them, as well as food and beverage provider brands, while Japan…… [Read More]

Small Business Needs to Do

" (2008) Hoagland asks the final question of whether the marketing message "...provide[s] an immediate offer? (2008) Hoagland states that the marketing plan, if it is to be effective must contain: (1) a marketing message that has the element that (2) interrupts; (3) engages; (4) educates; and (5) offers.

The work entitled: "eating Goliath" published in the Smart usiness Magazine relates the story of Mike Abt and his success in keeping his electronics business ahead of the big-box competition. The report states that Mike Abt "as the president of Abt Electronics, the largest single-store electronics and appliance dealer in the United States, besting the competition is his passion. From beating the big-box retailers on price to having an exceptional Web presence and creating an engaging in-store experience, Abt has used traditional and not-so-traditional techniques to draw customers in and keep them coming back." (Wurzinger, 2006) Wurzinger states that it is…… [Read More]

Marketing Plan for Digital Camera

The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while at the same time seeking to comply with national requirements for sustainability and green initiatives including supply chain compliance (Svensson, 2009).

Legal Factors -- Sony has a culture that embraces learning as a virtue, and continually strives to gain insights from the experiences of other Japanese companies and their legal and regulatory lessons learned. The case mentioned earlier of Toshiba Machinery Company and their sales of unauthorized milling machines to the ussians decades ago still is a foundational element of Japanese ethical training for managers (Ohishi, Naoto, 1993). As the United States and other western nations have continually seen the level of compliance and reporting escalate up through government edict, Sony has continually had to increase its focus on contract management…… [Read More]

Delimitations Today Modern Business Systems

A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for a 'new order' of civilization to be governed by a small group of 'all-powerful rulers.' The most important of these societies, and the one to which all subsequent conspiracies could be traced, is the Illuminati founded in Bavaria on May 1, 1776 by Adam Weishaupt" (p. 424). According to Atkins, it was Weishaupt's fundamental and overriding goal to form a secret organization of elite members of Europe's leading citizens who could then strive to achieve the Enlightenment version of revolutionary social…… [Read More]

Marketing Plan Atlantic Frost Seafood

AFS

Cape Seafood

Lund's Fisheries

Marr Pelagis

Northern

Pelagic

Core Strength

Trusted Advisor

Low cost

Price Performance

Premium Quality

Premium Quality

Secondary Strength

Packaging

Known in local market

Variety

Known in local market

Known in local market

Next Strength

Pricing

Pricing

Pricing

Pricing

Pricing

Biggest Weakness

Name Awareness

Too localized

Costs of selling in channels

Premiums not work product

Too high priced

Second Weakness

Distribution

Qualty at times questionned

Supply Chain

Distribution

Distribution

Next Weakness

Vertical markets including wildlife reserves

Variety

Variety

Sporadic delivery

Lack of service

Core Competency Comparison

Projected Market Growth/Market Share Objectives

The following market growth and market share objectives for the company given the focus on growth in wholesale seafood processing:

1. To generate an incremental $500,000 in revenue through the sale of uniquely packaged bait to commercial and recreational fisherman.

2. To obtain distribution agreements with three local distributors stressing the unique nature of the…… [Read More]