Export Business Plan Essays (Examples)

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Business Plan for Ginseng Root

Words: 1488 Length: 5 Pages Document Type: Essay Paper #: 54626911

Despite these fluctuations in pricing levels, current projects indicate that demand for ginseng will continue to increase in the future due to greater demands from a burgeoning middle class Chinese market (How to grow ginseng, 2012). Although wild-grown ginseng commands higher prices, cultivated alternatives typically weigh more but the Chinese highly prefer the wild-grown version (How to grow ginseng, 2012).

As shown in Figure 1 below, West Virginia is located within the zones (3-8) that are regarded as being especially appropriate for cultivating wild-grown ginseng.

Figure 1. United States Zone Map for Planting Ginseng.

Source: Adapted from http://www.wildgrown.com/usazones.jpg

While West Virginia is located in a highly desirable geographic location for cultivating ginseng, the task is fraught with opportunities for failure, weather conditions can adversely affect the growing cycle, the plants are sparse and difficult to locate, and the actual growing process, as well as its clinical effects, remain better described…… [Read More]

References

Guo, Z. (2000). Ginseng and aspirin: Health care alternatives for aging Chinese in New York.

Ithaca, NY: Cornell University Press.

How to grow ginseng. (2012). WildGrown.com. Retrieved from  http://www.wildgrown.com/ .

Mccabe, S. (2002). Complementary herbal and alternative drugs in clinical practice.
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Business Plan for Green Tongues Summer 2011

Words: 3613 Length: 13 Pages Document Type: Essay Paper #: 95295606

Business Plan for Green Tongues

Summer 2011

Company Information

Environmental and Industry Analysis

Products or Services

Marketing Research and Evaluation

Manufacturing and Operations Plan

Management Team

Timeline

Critical Risks and Assumptions

Benefits to the Community

Exit Strategy

Financial Plan

Green Tongues is an advertising company that provides environmentally friendly advertising solutions to all those companies that value their environment and want to give back to the society in which they exist. Green Tongues envisions itself to be the premier advertising company in the near future in the entire Gulf Cooperation Council (GCC) region as consumers and businesses in this region are slowly beginning to realize the importance of environmental conservation. The six member states that comprise the GCC (i.e., Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) are shown to be well situated to take advantage of their political and economic clout in ways that promote environmentally…… [Read More]

References

Bains, K. (2008, January 9). Solar powered billboards in San Francisco, Africa, and Canada.

Solar Power Authority. Retrieved from http://solarpowerauthority.com/solar-powered-billboards-in-san-francisco-africa-and-canada/.

Blanche, E. (2011, February). Gulf rail network: The dream becomes reality. The Middle East,

419, 12-13.
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Business Plan Marketing to Brazil

Words: 962 Length: 3 Pages Document Type: Essay Paper #: 2122673

Some Brazilian businesses might want to engage in joint arrangements to have workers going to do business or live abroad in English-speaking languages learn from these tapes, and there could be special discount agreements with such companies, to make use of these resources. Additionally, the national economy would greatly benefit from a more fluent population that was better able to engage in a variety of business endeavors in other nations. This would encourage the Brazilian government to not place any additional legal obstacles when engaging in negotiations regarding such an exporting arrangement.

There already a clear and strong desire to learn more about the United States, to do business with the United States, and to travel to the United States. Brazil was the ninth largest source of visitors to the United States in 2004 and has one of the fastest growing outbound travel markets in the world. "With only 4…… [Read More]

Works Cited

Brazil." (Nov 2006) The Office of Electronic Information, Bureau of Public Affairs Retrieved 6 Dec 2006 at  http://www.state.gov/r/pa/ei/bgn/35640.htm 

Brazil: CS Market of the Month." (2006). Export.gov. U.S. Department of Commerce. Retrieved 6 Dec 2006 at http://export.gov/comm_svc/press_room/marketofthemonth/Brazil/011006brazil.html#business

Chapter 4: Best Prospects for U.S. Businesses -- Travel and Tourism." (Jan 2006).

Focus Brazil: U.S. Government Export Portal. Retrieved 6 Dec 2006 at http://www.focusbrazil.org.br/ccg/Reports/Travel%20&%20Tourism.pdf
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Business Plan for Slow Wing

Words: 4373 Length: 15 Pages Document Type: Essay Paper #: 31123381



Inventory Management Strategy. In his book, Streetwise Project Management, Dobson (2003) advocates the use of a just-in-time inventory management strategy to keep inventories low and manufacturing process more productive. This approach, though, will require close coordination with a Brazilian supplier, warehousing operations, planners and forecasters, and transportation directors throughout the inventory management process. In this regard, Epps (1995) advises, that such an approach requires the efficient transportation of materials from outside vendors directly to the work-in-process area, where the required value added processes of the manufacturing operations take place, which is followed by the shipping of the finished products to the customer within a reasonable timeframe. This inventory management strategy can save manufacturers the costs of inspection, stocking, material handling, inventory tracking, carrying the inventory, and the dangers that are typically related to damage to parts and their tendency to become obsolete over time (Epps).

The just-in-time inventory management strategy…… [Read More]

References

Bolten, E.F. (1997). Managing time and space in the modern warehouse with ready-to-use forms, checklist & documentation. New York: AMACOM.

Boyson, S., Harrington, L.H. & Corsi, T.M. (2004). In real time: Managing the new supply chain. Westport, CT: Praeger.

Brazil. (2009). U.S. government: CIA world factbook. [Online.] Available: https://www.cia.

gov/library/publications/the-world-factbook/geos/br.html.
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Business Plan The Corporate Environment and Future

Words: 2609 Length: 10 Pages Document Type: Essay Paper #: 62806523

Business Plan:

The Corporate Environment and Future Strategies of McDonald's Corporation

McDonald's Corporation is a leader in the fast-food industry. This business report includes an in-depth analysis of the present marketing environment of McDonald's Corporation including a LePEST, SWOT, Stake Holder, and Five Forces Analysis in addition the second section will consist of a proposal for possible future strategy for the organization.

Environmental Audit:

LePEST analysis:

Political Factors:

The political environment within the 120 countries in which the McDonlad's corporation has established restaurants is a constantly changing dynamic yet, for the most part the political climate in the respective countries is stable as it applies to the ability of the McDonald's corporation to run effectively. The distribution network of the organization does pose some challenges in some countries as the food and packaging of each restaurant must be obtained through approved and specific channels that attempt to and succeed in…… [Read More]

Works Cited

CIA World Fact Book (2002). Retrieved June 23, 2003, at http://www.cia.gov/cia/publications/factbook/geos/us.html

Hoover's online.(2003) McDonald's Corporation Facts Pages. Retrieved June 23, 2003, from www.hoovers.com.

Strategic Advantage. Michael Porter's Five Force Analysis. Retrieved June 23, 2003, at  http://www.strategy4u.com/assessment_tools/info.php?s=2
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Business Plan Marketing Business Plan This Proposal

Words: 627 Length: 2 Pages Document Type: Essay Paper #: 29839767

Business Plan

Marketing Business Plan

This proposal is a precursor for a fully evaluative marketing business plan. It will be used to create a dedicated and focused marketing campaign that aims to increase the overall sales of our new fuel efficient vehicle. The proposal seeks to offer a sound plan to increase vehicle sales through a combined sales and marketing approach.

The need for this more aggressive marketing campaign arose after management discovered that the overall cost per unit greatly exceeded expectations and would therefore require a much greater levels of sales success. To achieve these higher levels of sales success, we will more than likely be required to clearly define a unique niche consumer base. The objective of this proposal is to create a viable blueprint for designing a marketing strategy and then using it as the foundation for a successful marketing campaign that increases vehicle sales.

Keys to…… [Read More]

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Business Plan for a Multi-National Enterprise That

Words: 1651 Length: 5 Pages Document Type: Essay Paper #: 56540164

Business plan for a Multi-National Enterprise that conducts Foreign Direct Investment

Description of the MNE

Paradise Baby Food Company (PBFC) proposes to invest in a factory in India, one of the countries where Foreign Direct Investment (FDI) is growing at a momentous pace, and from there not only create its unique product but also have access to a growing market that is interested in western products. PBFC intends to develop a complete line of health food products for children, using minimal processing techniques. All products will contain wholesome ingredients such as herbs and naturally derived vitamins, minerals, and other supplements. They will be free of chemicals and additives. The herbs are more plentiful in, and cheaper to gain and process, from India. Other companies claim to sell healthy and nutritious baby food, but their herbs are either processed so finely that little remains, or they are imported from long distance…… [Read More]

References

GoingGlobal.com.

 http://www.going-global.com/articles/understanding_foreign_direct_investment.htm 

IBEF. Foreign Direct Investment (May, 2011) http://www.ibef.org/india/economy/fdi.aspx iloveindia.com

Merinews.com. Fast Food Industry in India on the Rise.
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Business Planning Financial Decision Making One

Words: 1435 Length: 3 Pages Document Type: Essay Paper #: 78459375

Asking for $2.5 million in loan to purchase and develop land and construct a 6,000-foot travel center.

Competitive issues -- Center will be located between Hwy 45 and 635; there is high visibility, good access, limited competition, good traffic potential.

Market segmentation -- Will offer gas, convenience store items, restrooms, showers, game rooms, trucker lounge, scales, parking -- meant to be a regular stop for truckers on busy U.S. route.

Staff -- Initially run by management team; with supplemental hourly wage staff for check out, cooking, dining, hotel maintenance, etc. Owners to take $50K each for salary, total payroll just under $500,000 per annum.

Silvera and Sons Coffee Export -- Prepares green Arabia coffee beans grown in Brazil for export to the U.S. (specialty roasters) and then sell to Brazilian wholesalers. Asking for investment to expand from 72,000 bags per year to 120-160 bags per year. Coffee differentiates because it…… [Read More]

REFERENCES

Acme Consulting Business Plan. Retrieved from:  http://www.paloalto.com/sampleplans/bpp7/enu/live/acmeconsulting_live.pdf 

Interstate Travel Center Business Plan. Retrieved from:

http://www.bplans.com/truck_stop_business_plan/executive_summary_fc.php

Silvera and Sons Coffee Export Business Plan. Retrieved from:
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Growth Sustainable Business Plan

Words: 2555 Length: 7 Pages Document Type: Essay Paper #: 33681409

Growth Sustainable Business Plan

Organizational Overview

Proposed New Business

Intellectual property rights (IPR)

Target Customers

Market Segmentation

Competitors

Skills analysis

Resources Required for the Plan

Cash Flow Forecast

Plan for obtaining resources

Type of organization and the Management Information Systems

Vision for the Business Idea

Growth Sustainable Business Plan

Organizational Overview

Systemic Software Technology is an organization established in 1998 dedicated in designing, and marketing of software products. Since the formation of the company, the organization has enjoyed significant growth. With the rapid development of Information Technology (IT), the company has enjoyed increase in demand for the software products from virtually all sectors in the United States and outside the United States. Since 1990s, the company has designed and marketed several software products ranging from the accounting software to the human resources software for the organizational efficiencies. Bulk of the software products that the organization has designed and distributed are…… [Read More]

References

Chau, P.Y.K. (1995). Factor used in the selection of packaged software in small businesses: View of owners and managers. Information & Management .29(2): 71-78.

Cook, R.G. Belliveau, P. & Lentz.C.(2007). The Gender role in U.S. microenterprise business plan development. Journal of Small Business and Enterprise Development. 14 (2).

Harrison, J. Thompson, Flanagan, H. et al. (1994).Beyond the Business Plan. e: Journal of Management in Medicine Volume: 8(1 ).

Hannon, P.D. & Atherton. A (1998) .Small firm success and the art of orienteering: the value of plans, planning, and strategic awareness in the competitive small firm. Journal of Small Business and Enterprise Development. 5 (2).
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Import Export Importing and Exporting Financial Plan

Words: 1350 Length: 5 Pages Document Type: Essay Paper #: 6020737

Import Export

Importing and Exporting: Financial Plan and Risk Assessment

Promotion Mix

Advertising will consist of distributor-oriented materials and programs for the local market and the sale of the imported coffee, while in the foreign market for the exported cotton the focus will be on specific manufacturers. Quality and price will be important factors for both products and markets, with sales promotions achieved through ongoing competitive efforts and product samples rather than specific promotional periods or programs. This will help to establish long-term and trusted relationships without the potential pitfalls of more complex variations and changes in sales promotions strategies, which is ideal when the selling mode is wholesale rather than retail focused (Ireland et al., 2005).

Letter of Credit as Possible Payment Method

Using letters of credit as the method of payment for both import and export transactions is in keeping with standard practices in international trade, and will…… [Read More]

References

CIA. (2011). Brazil. World Factbook. Accessed 5 December 2011.  https://www.cia.gov/library/publications/the-world-factbook/geos/br.html 

ICO. (2011). International Coffee Organization. Accessed % December 2011. http://www.ico.org/trade_statistics.asp

Ireland, R., Hoskisson, R. & Hitt, M. (2005). Understanding business Strategy. Mason, OH: Cengage.
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Science Business Plan Entry Science

Words: 1160 Length: 4 Pages Document Type: Essay Paper #: 12129535

Most recently he held the position of Vice President of Marketing and Product Management at Whopper Systems, a developer of PACS medical imaging and information management software. John defined the product portfolio and roadmap, managed strategic partnerships and was instrumental in the company's growth and eventual acquisition by Eastman Kodak Health Imaging. John holds a B.Sc in General Science (Physics) from Tel-Aviv University and is currently in his second year of studies at the McMaster Graduate School of Business.

Chief Medical Officer - Michelle Pfeiffer, M.D.

Michelle is a 5th year resident in Plastic and Reconstructive Surgery at the McMaster University Medical Center. Michelle co-founded and is Vice President of Societal Resources, a company with diverse health care interests ranging from import/export of medical instruments to diabetes education in the United States and serving as a liaison between Medical Bandages and the Bosnian Ministry of Health. Michelle also helped design…… [Read More]

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Export Plan for Annie's Inc Cheddar Bunnies

Words: 1945 Length: 5 Pages Document Type: Essay Paper #: 82132630

Export Plan for Annie's, Inc. Cheddar Bunnies

SITUATION ANALYSIS

Description of the Firm

Description of the Product

Competitive Situation in the Industry

Resources to be used

EXPORT MARKETING PLAN

Long-term and Short-term Goals

Characteristics of Ideal Markets

Characteristics of the target market

Economic Overview

Demographic and Socio Cultural Trends

Market Position of USA

Competitive Analysis

EXPORT STRATEGIES

Product

Pricing Strategy

Marketing and Promotional Strategies

Action Plan

The company aims at exporting its cheddar bunnies to exploit the market of Mexico. The organization aims at increasing its sales by 5% in the first year of the exports. In addition to that, it would also locate a distributor for the product in the target market every year. It aims at participating in the market place of Mexico and taking advantage of about 75% of the consumer base of Mexico. It also aims at showing a profit within three to five years of…… [Read More]

References

Annie's Homegrown, Inc. (2014). For investors - annie's homegrown. Retrieved from: http://www.investors.annies.com/phoenix.zhtml?c=251112&p=irol-irhome [Accessed: 6 Feb 2014].

Annual Report: Annie's Inc.. (2013). Washington, D.C.: Securities Exchange Commision. pp. 1-50. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTkzNDIzfENoaWxkSUQ9LTF8VHlwZT0z&t=1 [Accessed: 6 Feb 2014].

Finance.yahoo.com. (2014). Bnny competitors | annie's, inc. common stock - yahoo! finance. Retrieved from: http://finance.yahoo.com/q/co?s=BNNY+Competitors [Accessed: 6 Feb 2014].

Nationmaster.com. (2014). Gdp statistics - countries compared - nationmaster. Retrieved from: http://www.nationmaster.com/graph/eco_gdp-economy-gdp [Accessed: 6 Feb 2014].
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Exporting a Specific Product

Words: 2017 Length: 6 Pages Document Type: Essay Paper #: 6539104

Exporting Products

For over 30 years, Al Merik Surfboard Company has been referred by many as a world leader in the production of surfboards .the Company has been producing more world champions' board than anyone in history. Products from Al Merik Surfboard Company are known all over the world and they have been quite marketable abroad. Despite the presence in the world, AL Merik Surfboard Company has never ventured into exporting its surfboards to Japan. The paper is a proposal on the basic idea to the Vice president of Al Merik Surfboard Company on how their surfboards can be marketed internationally.

Before embarking on the introduction of a product that is fairly new to market, it is mandatory to carry out market research on the particular new market. There are therefore various important factors that have to be considered when looking at Japan as a potential market for surfboards abroad.…… [Read More]

References

Discover logistics.(2008). Logistics in Japan. Retrieved October 11,2013 from  http://www.dhl-discoverlogistics.com/cms/en/course/trends/asia/japan.jsp 

Weinberg, C. (2013). Japan's 'demographics of doom' trump market-stimulating tricks. Retrieved October 11, 2013 from http://www.theglobeandmail.com/report-on-business/economy/economy-lab/japans-demographics-of-doom-trump-market-stimulating-tricks/article12092365/

Tanaka, H,.(2013). Revitalizing Japan's politics and economy the key to Japanese foreign policy and regional stability. Retrieved October 11, 2013 from http://www.eastasiaforum.org/2013/04/05/revitalizing-japans-politics-and-economy-the-key-to-japanese-foreign-policy-and-regional-stability/

Rizzo, P.(2010).U.S.A surfboard makers thrive in choppy waters. Retrieved October 11,2013 from http://www.nbcnews.com/id/38472495/ns/business-us_business/t/us-surfboard-makers-thrive-choppy-waters/#.Ulhk7MuLrFw
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Exporting Razors to Canada

Words: 1475 Length: 5 Pages Document Type: Essay Paper #: 70871616

international business plan. The plan will be for Acme Corporation. The plan will be to export manual razors (non-electric) from Acme's home country of the United States to Canada. The next section, that being the executive summary, will list the different sections of this report and in the order they will be listed.

There will be numerous sections of this report. They will include an introduction, a situation analysis, an export marketing plan, several market screenings, export marketing strategies, the export financial plan and the export performance evaluation. The author of this report would flesh out the "market screenings" as there are a total of five of those. The first screening will be the basic need potential. The second screening will be financial and economic forces. The third screening will be political and legal forces. The fourth screening will be sociocultural forces. The fifth and final screening will be competitive…… [Read More]

References

Ball, D.A., Geringer, J.M., McNett, J.M., and Minor, M.S. (2013). International

business: The challenge of global competition (13th ed.). Boston: McGraw-

Hill/Irwin

Henry, A. (2015). Five Best Razors. Lifehacker. Retrieved 13 June 2015, from http://lifehacker.com/five-best-razors-761736867
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Business Growth in Export Trading

Words: 1701 Length: 6 Pages Document Type: Essay Paper #: 39209693

In certain situations the landed cost can also include customs duties, and other taxes that apply to the shipment in case.

Shipping and insurance -- 7.5% of the product's cost.

Packaging -- 5% of the product's cost.

Profits -- 20% of the product's cost.

Organic bread landed cost - $15+7.5%+5%+20% = $19.2

Organic fruits landed cost - $17 +7.5%+5%+20% = $21.76

Organic vegetables landed cost - $16 +7.5%+5%+20% = $20.48

Organic desserts landed cost - $32 +7.5%+5%+20% = $40.96

Organic cheese landed cost - $45 +7.5%+5%+20% = $57.6

Organic wine landed cost - $46 +7.5%+5%+20% = $58.88

The landed cost is established in accordance with the profits requirements of the company. The company must also identify the profits that distributors in Germany are interested in. This is intended to help Naturally Green develop a pricing strategy that can satisfy the company, its distributors, and its customers. It is important to…… [Read More]

Reference list:

1. Industry Statistics and Projected Growth (2012). Organic Trade Association. Retrieved November 21, 2012 from http://www.ota.com/organic/mt/business.html.

2. Germany (2012). CIA, the World Factbook. Retrieved November 22, 2012 from  https://www.cia.gov/library/publications/the-world-factbook/geos/gm.html .

3. Landed Cost (2012). Business Dictionary. Retrieved November 22, 2012 from http://www.businessdictionary.com/definition/landed-cost.html.
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Business Ethics Pattern of Ethical Challenges One

Words: 1679 Length: 6 Pages Document Type: Essay Paper #: 44958976

Business Ethics

Pattern of Ethical Challenges

One company that consistently makes the news because of ethical issues is Walmart. This essay examines business ethics as practiced at Walmart.

Founded in 1962, Walmart has grown to sales of $405 billion and more than 2.1 million associates worldwide. The company is now ranked as the world's largest retail chain. But that explosive growth has also made Walmart an exceptional target. How many companies can boast of their own dedicated watchdog organizations, whose sole purpose is monitoring the company's performance on a wide range of issues related to business ethics? Walmart is such a company, although it would probably prefer otherwise. According to the website of Walmart Watch, it exists solely to "hold Walmart fully accountable for its impact on communities, the American workforce, the retail sector, the environment and the nation's economy" (Walmart Watch, 2011). Launched in 2005, Walmart Watch's stated purpose…… [Read More]

References

2004 Program Enhancements. (2004). Retrieved June 26, 2011 from http://walmartstores.com/media/resources/legacydocs/2004SuppStandards_3.pdf

Assessing Walmart's environmental impact. ( 2010). Business Ethics. Retrieved June 26, 2011 from  http://business-ethics.com/2010/05/15/1411-assessing-walmarts-environmental-impact/ 

Gunther, M. (2006). 'The green machine,' CNNMoney.com. Retrieved June 26, 2011 from http://money.cnn.com/magazines/fortune/fortune_archive/2006/08/07/8382593/index.htm

Walmart Watch. (2011). About. Retrieved June 26, 2011 from http://walmartwatch.org/about/
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Business the Company's Objective Is to Develop

Words: 3569 Length: 12 Pages Document Type: Essay Paper #: 80187342

Business

The company's objective is to develop capabilities in the Research and Development areas as well as ensuing products that can be sold and distributed in the European and American markets. It should be noted, however, that such a move must be taken with caution and care; approaching the European business marketplace may not work in the same manner as other business environments. As one expert recently wrote "approaching the European markets without recognizing the importance of national languages and cultures in daily life is a crucial mistake" (Robert, 2010, pg. 31). It would be wise for the company to remember Robert's words due to the unique nature of the European markets and Germany in particular; since that is the country this paper recommends the company conducts its business.

It is important to note that choosing a country to base the company's operations is a delicate and time-consuming matter that…… [Read More]

references of political actors, German Politics, Vol. 18, Issue 3, pp. 281-300

Dickman, M.; (2003) Implementing German HRM abroad: Desired, feasible, successful? International Journal of Human Resource Management, Vol. 14, Issue 2, pp. 265 -- 283

Dunning, J.H. & Lundan, S.M.; (2008) Multinational Enterprises and the Global Economy, London: Edward Elgar Publishing

Federal Republic of Germany (2003) Background Notes on Countries of the World 2003, pp. 1 -15

Grewal, R.; Chandrashekaran, M.; Dwyer, F.R.; (2008) Navigating local environments with global strategies: A contingency model of multinational subsidiary performance, Marketing Science, Vol. 27, Issue 5, pp. 886 -- 902
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Export Project

Words: 3300 Length: 10 Pages Document Type: Essay Paper #: 1562069

Exporting a Ready-to-Drink Cold Coffee Product to Australia

The following details a market plan to export a ready-to-drink cold coffee product to Australia. The product is similar to Starbucks Frappuccino, which is the market leader in the industry in America, having around 90% market share. The product is named Elixa and will be manufactured and sold in America as well as exported to Australia.

Australia as the Export Country of Choice

There are several reasons why Australia has been selected as the country of choice. Firstly, it is important to recognize that the product will also be sold and marketed in America. Australia has been chosen because of the seasonal variation compared to America, because the market leader Starbucks has not established a market in Australia, because it is a stable market and finally, because Australia is an Americanized market.

Firstly, the seasonal variation is important. As a cold product,…… [Read More]

Bibliography

Ball, D., & McCulloch, W. International Business: The Challenge of Global Competition. New York: McGraw Hill, 1999.

Department of Foreign Affairs and Trade. "Australia in Brief 2000: A diverse people." Commonwealth of Australia, August 23, 2002. Retrieved 15 October 15, 2002. URL:

Fischer, Jeff. 'Fool Conference Call Synopsis.' July 24, 1998. Retrieved October 15, 2002. URL: < http://www.fool.com/Calls/1998/Calls980724sbuxQ3.htm >

Porter, M.E. "Competitive Strategy: Techniques for Analyzing Industries and Competitors." New York: The Free Press, 1980.
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Business Information Systems

Words: 7823 Length: 20 Pages Document Type: Essay Paper #: 60668783

Business Information Systems

What is a Business Information System? A program involving a business information system would prepare the person who is studying the intricacies of the process to be able to oversee the efficient and proper manner in which to use computer hardware and software systems. The individual who has completed the training process in a business information system would be able to work as a computer programmer, or a computer operator, or a peripheral equipment operator, or a data processing analyst, or a systems analyst, or a software engineer, and also various other positions related to the course of study. (Business Information Systems)

The fact is that a business information system is today changing the internal operations and the management of procedures within an organization. Therefore, a business professional must be proficient in the fundamentals of the business information systems that are in use today, and also be…… [Read More]

References

Ashley, William. C; Morrison, James. L. Anticipatory management, tools for better Decision Making. The Futurist, September/October 1997, 31(5), pp. 47-50. Retrieved From

 http://horizon.unc.edu/courses/papers/AnticipatoryManagement.asp  Accessed on 12 January, 2005

Brynjolfsson, Erik; Mendelson, Haim Information Systems and the Organization of Modern Enterprise. Journal of Organizational Computing, December, 1993. Retrieved From

http://ccs.mit.edu/papers/CCSWP200 / Accessed on 12 January, 2005
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Business - International Oceania Government

Words: 1165 Length: 4 Pages Document Type: Essay Paper #: 45145873

As such, Chavez's initiative inspires international leaders to increase their independence from a single force. Managers are encouraged to become more independent, to focus their efforts towards developing a solution to their problems without the aid of foreigners. Furthermore, international rulers are advised to take action in regard to their issues instead of waiting for a tertiary intervention.

The actors on the international management scene are also encouraged to seek assistance and develop relationships with their neighbours and other parties that might find themselves in similar situations and who have similar desires and expectations. As such, the decision to open a new development bank in South America inspires international leaders who rule over smaller communities to join forces in order to reach their goals and also to decrease their dependence on one strong force.

On the other hand, what Chavez's implementation of a new bank does for the community of…… [Read More]

Bibliography

Govt Orders Fish Company to Shut Down, Pacific Magazine, October 16, 2007, http://www.pacificmagazine.net/news/2007/10/16/govt-orders-fish-company-to-shut-down, last accessed on October 16, 2007

Ingham, J., New South American Bank Planned, BBC News, October 9, 2007, http://news.bbc.co.uk/2/hi/business/7034939.stm, last accessed on October 16, 2007

Nandini Lakshman, Protesters Tell Wal-Mart to Quit India, Business Week, October 12, 2007, http://www.businessweek.com/globalbiz/content/oct2007/gb20071011_524356.htm?chan=search, last accessed on October 16, 2007

Govt Orders Fish Company to Shut Down, Pacific Magazine, October 16, 2007
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Business Intelligence Competitive or Business

Words: 797 Length: 2 Pages Document Type: Essay Paper #: 82828234

However, collection of information about customers, necessary as it in any form of relationship marketing, has different challenges on the Internet than in face-to-face marketing and/or data collection and research programs. First, web clients may often be anonymous -- consumers may be whomever they wish to be over the Internet and the researcher has no way of verifying such. Second, consumers are increasingly wary of providing personal information about themselves over the Internet for fear of cybercrime, misuse of data and even companies purporting to be market research and collecting information for something entirely different. Thus, the trust and accuracy level diminishes on both sides when someone is not physically present -- even though the amount of data collected and the cost per collection is quite low (Lee, 2001, 12-14). Sources of consumer information, then, must be vetted in a way to preserve their authenticity -- that information may be…… [Read More]

REFERENCES

Bangs, David, (2002), The Business Planning Guide, New York: Kaplan Press.

Lee, O. (2001). Internet Marketing Research: Theory and Practice. New York: IGI Global.

SAP. (2011). Crystal Interactive Analysis. Retrieved from: http://www.sap.com/solutions/sap-crystal-solutions/query-reporting-analysis/sapcrystalinteractive/index.epx
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Business Enterprise and Innovation in

Words: 2699 Length: 10 Pages Document Type: Essay Paper #: 12554739



The "driving forces" that are fueling growth in the PHS industry are not unique, but they have been focused on an "innovation process [that] often leads to changes in market structure composed by varied players, and the appearance of novel services in the market" (Gao & Damsgaard 2007, p. 185). Not all industries have shared the positive experiences of the mobile telephone industry in China, though, and a number of obstacles and challenges remain firmly in place that tend to hamper innovative practices in China, and these issues are discussed further below.

Obstacles and Challenges to Innovative Practices

Obstacles and challenges to innovative practices can adversely affect an enterprise's two fundamental innovative activities, (a) product innovation and (b) process innovation (Lin & Lin 2010). Typically, higher product quality is related to higher production costs, while process innovation attempts to minimize such production costs (Lin & Lin 2010). In either case…… [Read More]

References

Cheung, K-Y. (2007). 'The Impact of Ownership on the Propensity to Innovate in China's Large -- and Medium-Sized Industrial Enterprises.' China: An International Journal, vol. 5, no. 2,

pp. 228-231.

'China.' (2011). CIA World Factbook. [online] available: https://www.cia.gov/library / publications/the-world-factbook/geos/ch.html.

'China quarterly update.' (2009, November). World Bank. [online] available: http://site resources.worldbank.org/INTCHINA/Resources/318862-1237238982080/5923417-
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Business Environment the Role of Business in

Words: 810 Length: 3 Pages Document Type: Essay Paper #: 84465591

Business Environment

The role of business in the economy

Sustainability of a business and prosperity to an economy go hand in hand. In order to attain profitability, businesses have a number of roles to play. Businesses provide society with products that are necessary to the society and otherwise unavailable Henderson & Affairs, 2004.

Business assist in providing jobs to the local population, mobilization of resources and increase a tax pool for the government with which provision of social services is made possible.

Businesses are a source of wealth creation to a nation through resource utilization. Production undertaken will build a source for export to other countries Henderson & Affairs, 2004.

Businesses assist in technological advancements and increase an economy's technology base.

Comparison and contrasts between the role of for-profit and nonprofit organization in the economy

Profit organizations are identified to by their key objective of profit maximization. Nonprofit organizations are…… [Read More]

Reference

Garvin, D.A. (2000). Building A Learning Organization, Transitional Management: . Brazil: McGraw-Hill Higher Education.

Henderson, D., & Affairs, I. o. E. (2004). The role of business in the modern world: progress, pressures and prospects for the market economy: Institute of Economic Affairs.
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Export Capability & Readiness Business

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 71144151



Discussion of management commitment

A distribution center will definitely be needed in Hong Kong, with full-time management and a staff of at least 25. Contract transportation drivers can be used to bring product from the distribution center to retail locations. Financial needs will be somewhat substantial at first to carry out securing the distribution center, hiring and training staff, and marketing the product, however there is substantial capital available to support this venture (General Mills, 2012a).

2. Export market research, screening and selection

In the last few decades, rapid economic development has been seen in many countries in Asia, with China now standing as the second largest economy in the world and Asia as a whole is a larger economic unit than the Americas or the Eurozone (APO 2012).

The association of Australian agriculture and American branding with quality also exists in China and other parts of Asia, where food…… [Read More]

There are three markets that have high potential as export targets: Japan, Hong Kong and China. The following analysis results in a recommendation to export to Hong Kong:

1. Hong Kong

Hong Kong was a colony of the United Kingdom for a century and a half, and though this ended in 1997 there is still a great deal of Western cultural influence in Hong Kong that makes
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Export of Vitamins to South

Words: 1256 Length: 5 Pages Document Type: Essay Paper #: 65142854

6%. The literacy level of the total population is 97.9%. South Korea's education expenditures reach 4.6% of GDP.

Competition

There are several local manufacturers of vitamins in South Korea. Consumers in this country favor local manufacturers. This is because their prices are obviously lower than the prices of international vitamins exporters to South Korea. Another reason for which local manufacturers are preferred over foreign ones consists in the attachment of local consumers to national brands.

However, there is still room for new companies exporting their products on the South Korean market. This market sector is currently in full growth and development process.

Product Specific Regulatory Considerations

Government regulation

Vitamins are considered to be dietary supplements and are not legally treated as drugs, but as foods. This classification attracts several consequences regarding the management of this activity. For example, vitamins' producers are entirely responsible for the safety of these products, and…… [Read More]

Reference list:

1. Introduction (2009). The Merck Manuals. Online Medical Library. Retrieved April 26, 2009 from http://www.merck.com/mmhe/sec12/ch154/ch154a.html.

2. South Korea (2009). Central Intelligence Agency. The World Factbook. Retrieved April 27, 2009 from  https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html .

3. Vitamin (2009). Wikipedia, the free encyclopedia. Retrieved April 27, 2009 from http://en.wikipedia.org/wiki/Vitamin.

4. Vitamins driving South Korean OTC market (2003). Decision News Media. Retrieved April 27, 2009 from http://www.nutraingredients.com/Consumer-Trends/Vitamins-driving-South-Korean-OTC-market.
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Business Economics Vincent There Is a Process

Words: 4034 Length: 10 Pages Document Type: Essay Paper #: 63207728

Business Economics

Vincent

There is a process by which there is both a decrease in the number of jobs that is increasing, and this is coupled with a global transfer of jobs to less developed countries. Both of these have an impact in the decrease in availability of jobs in the advanced countries. The latest news on this front is from the United States. On the 5th of the current month, there was an announcement from the Labor Department that there has been growth in the United States economy and this had led to the creation of 21,000 new jobs. The previous predictions from the economists had been that there would be a creation of 150,000 jobs, and this number is far below the expected growth. The number of jobs created is also far lower then the growth in population that occurred during that period. The rate of unemployment in…… [Read More]

Bibliography

Bender, Siegfried; Li, Kui-Wai. "The Changing Trade and Revealed Comparative Advantages of Asian and Latin American Manufacture Exports" March 2002. Retrieved at  http://www.econ.yale.edu/growth_pdf/cdp843.pdf . Accessed on Bortolotti, Bernardo; Fantini, Marcella; Siniscalco, Domenico. "Privatization around the world: evidence from panel data" Retrieved at http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V76-47C8TWR-2&_user=10&_handle=B-WA-A-A-WU-MsSAYZW-UUW-AUYWBCWBVC-AUDEEBBAVC-BAWEYUWYB-WU-U&_fmt=full&_coverDate=01%2F31%2F2004&_rdoc=14&_orig=browse&_srch=%23toc%235834%232004%23999119998%23466581!&_cdi=5834&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=fc6b7c0aa0055af294e78ae7d375c227Accessed on Global Agenda; Brown' red box, full of pink slips "The Economist. 8 March, 2004 Retrieved at http://www.economist.com/agenda/displayStory.cfm?story_id=2516331Accessed on Kanwar, Sunil; Evenson, Robert E. "Does Intellectual Property Protection Spur Technological Change?" Retrieved at http://www.econ.yale.edu/growth_pdf/cdp831.pdf. Accessed on Puzzling through the Jobless Recovery -- Or Is It a Fundamental Shift?" Retrieved at http://knowledge.wharton.upenn.edu/index.cfm?fa=viewArticle&id=955Accessed on
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Business the Ethics of Executive

Words: 3372 Length: 10 Pages Document Type: Essay Paper #: 26455336

Removing losses from the company's books made the main corporation look more attractive. Enron appeared to be operating at a profit; a key factor in the valuation of any company's stock. By virtue of this "success," Enron was able to raise even more money for more investments.

The architects of all this "growth" profited accordingly. Ken Lay and his associates held large amounts of exceedingly valuable and overvalued stock. When Enron's cheating was finally exposed, it became painfully apparent to what extent Ken Lay, Jeff Skilling, and other Enron executives had been making vast sums of money on the backs of gullible workforce, and a gullible public:

The "Enron Nine" (if we may call them that) are J.P. Morgan Chase, Citigroup, Credit Suisse First Boston, Canadian Imperial Bank of Commerce, Bank of America, Merrill Lynch, Barclays, Deutsche Bank and Lehman Brothers. These financial institutions collaborated with the now-bankrupt energy company…… [Read More]

Works Cited

http://www.questia.com/PM.qst?a=o&d=5001896979

Anderson, Terry L., and J. Bishop Grewell. "Property Rights Solutions for the Global Commons: Bottom-Up or Top-Down?." Duke Environmental Law & Policy Forum 10.1 (1999): 73. http://www.questia.com/PM.qst?a=o&d=91065585

Baghai, Mehrdad, Stephen Coley, and David White. The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise. Cambridge, MA: Perseus Publishing, 2000. http://www.questia.com/PM.qst?a=o&d=5000687446

Dettmer, Jamie, and John Berlau. "Requiem for Enron: There's Enough Blame to Go around for the Collapse of the Energy Giant From Executives to Auditors to Financial Analysts to Congress." Insight on the News 7 Jan. 2002: 12+. http://www.questia.com/PM.qst?a=o&d=5002470092
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Export Strategy Expansion of Highest

Words: 3137 Length: 9 Pages Document Type: Essay Paper #: 67500321

39 It was against this background that ASEAN Foreign Ministers during their retreat at Cebu in the Philippines in April 2005 decided to lay down three main criteria for the membership of the EAS: 1. Substantive relations with ASEAN; 2. Full Dialogue Partner status; and 3. Accession to the ASEAN's Treaty of Amity and Co-operation. The Foreign Minister of Singapore had stated that, India obviously qualifies on all three counts and it will be included in the first EAS. We hope that Australia and New Zealand which have not acceded to the TAC, will agree to the TAC in the coming months (Battese & Coelli, 1992-page 18). If so, we would welcome them to the EAS in Kuala Lumpur. The Minister further added that ASEAN alone will decide the future members of all subsequent summits and ?this is to ensure that ASEAN remains in the driver's seat of the EAS…… [Read More]

Works Cited

Anderson, Kym; Bernard Hoekman; and Anna Strutt. 1999. "Agriculture and the WTO: Next Steps." Revised version of a paper presented at the Second Annual Conference on Global Economic Analysis, Avernaes Conference Centre, Helnaes, Denmark, June 20-22, 1999.

Barshefsky, Charlene. 1999. Press briefing at the WTO Ministerial Conference, Seattle, WA.

Bhagwati, Jagdish. 1999. "Globalization: The Question of Appropriate Governance." Sang-don Suh prize-acceptance speech, Taegu. Republic of Korea, October 7, 1999

Birdsall, Nancy, and Robert Z. Lawrence. 1999. "Deep Integration and Trade Agreements: Good for Developing Countries?" In Kaul, Grunberg, and Stern, ed., Global Public Goods, 128-51.
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Ginseng Business

Words: 992 Length: 4 Pages Document Type: Essay Paper #: 85610606

Ginseng Business Plan

Ginseng Growers Company

Business Overview

Ginseng Growers Company was incorporated May 21, 2012. The company is wholly owned and operated by John Doe. The company owns twenty acres of farmland used to grow North American ginseng, also known as Panax quinquefolium. The ginseng is to be planted in September 2012, as ginseng must grow a minimum of four years prior to being harvested, product sales will not begin until the year 2016.

Vision and Mission Statement

Ginseng Growers Company seeks to establish and maintain a position among North American ginseng growers as a provider of raw ginseng products of high quality and further intends to become a member of the North American B.C. Ginseng Farmer's Cooperative and sell its products on the Asian market.

Objectives

The primary objectives of the company over the first three years of business operations include:

(1) Obtain memberships in the North American…… [Read More]

References

Growing American Ginseng in Ohio (2004) Ohio State University Fact Sheet. School of Natural Resources. F-56-04. Retrieved from: http://ohioline.osu.edu/for-fact/0056.html
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Cultural Challenges of Doing Business Overseas

Words: 917 Length: 3 Pages Document Type: Essay Paper #: 56666728

Business in Czech Republic

Doing business in a foreign country is never easy. It is not so much about the tax regulations, import/export duties or getting a license. The main challenges accrue from the differences in cultural values and social or religious beliefs. For Steve, it may prove easier to at least communicate with the people and establish a bond with them. It is also important to know that Czech Republic is very keen on attracting foreign investment and a strong U.S. presence is desired. For this reason, Steve doesn't need to worry about whether he will be welcome in that country or not. As for cultural differences, it must be borne in mind that both Czech Republic and the U.S. have some similarities and some differences but these differences can act as a major hurdle if not properly understood. Business is often taken seriously in the Czech Republic and…… [Read More]

References

1. Greet-Hofstede- Cultural Dimensions for Czech Republkic: http://www.geert-hofstede.com/hofstede_czech_republic.shtml [Accessed 14th September 2005]

2. Greet-Hofstede-Cultural Dimensions for the U.S.: http://www.geert-hofstede.com/hofstede_united_states.shtml [Accessed 14th September 2005]
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Kuwait's Business Environment

Words: 1983 Length: 7 Pages Document Type: Essay Paper #: 46413486

Kuwait's Business Environment

Business regulations

In the recent past doing business in Kuwait was only made possible and easy for Kuwait's nationals, as the past law then was mainly viewed as trying to encourage the locals to be business owners and take all the opportunities available. However this did change when in the year 2001 the Kuwait government enacted law No.8 that was intended to encourage foreign investors to establish their business in Kuwait. Law No.8 was an exception to the law governing doing business in Kuwait as it allowed non-citizens the right to fully own a business entity in certain specific sectors of the economy.

According to research conducted by Braithwaite & Drahos (2000 p78-93), which shows that there are three major factors that potential investors should consider thoroughly before establishing a business venture in Kuwait, first they should have a good knowledge about Kuwait's business environment and they…… [Read More]

References

Ayres. I, & Braithwaite. J (1992), Responsive regulations: Transcending the deregulation debate, NY: Oxford University press. Pp 122-189

Baldwin. R & Cave (1999), Understanding regulation: Theory strategy and practice: Oxford University press, pp 23-56

Braithwaite. J & Drahos. P (2000), Global Business Environment: University of Cambridge press, pp 78-93

Worthington. I & Britton. C (2009), Business Environment: Pearson education Canada pp 201- 345
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Small Businesses Important Information for Small Businesses

Words: 863 Length: 3 Pages Document Type: Essay Paper #: 75920668

Small Businesses:

Important Information for Small Businesses about Exporting Products:

One of the most important aspects of any business both small and large is exporting products since it leads to business growth and increased profits. For many small businesses, it's crucial to export products because of the many available opportunities in foreign markets. However, it's critical for a small business owner to collect some necessary information before deciding to export the company's products. First, the small business owner needs to conduct a careful analysis of the merits and demerits of expanding into new markets. Information regarding the benefits and disadvantages of expanding into foreign markets is crucial because it determines the available business opportunities and help in developing a global marketing plan.

Secondly, understanding financing and pricing issues regarding global trade is an essential element for a small business to develop a successful exporting business. In order for a small…… [Read More]

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Obesity Prevention Marketing Plan Obesity Prevention Nonprofit

Words: 3245 Length: 12 Pages Document Type: Essay Paper #: 4268443

Obesity Prevention

Marketing Plan

Obesity Prevention Nonprofit Organizational Marketing Plan

The primary purpose of this report is to help investors understand the need for a program which will help reduce obesity throughout the UK and then less developed countries in Eastern Europe. The problem is that the environment that many developed countries have created for themselves advances obesity without intending to. There is also the danger among less developed countries, that are beginning to see some amount of prosperity, that they could have the same issues that the rest of the developed world is having (Hill, Wyatt & Peters, 2005).

The goal is to use a program that has been proven to be effective to make sure that people have the tools that they need to be able to combat obesity. The issue is that the predominance of obesity is among the poor and especially with women and children. Therefore,…… [Read More]

References

Arozian, M. (2003). Branding for nonprofits: How a community nonprofit can establish a presence among those it serves and those it depends on for support by linking its name to a very recognizable symbol. The Public Manager, 32(2), 9-11.

Barreto, R.A., & Hughes, A.W. (2004). Under performers and over achievers: A quantile regression analysis of growth. Economic Record, 80(248), 17-33.

Colls, R., & Evans, B. (2010). Challenging assumptions: Re-thinking the "obesity problem." Geography, 95, 99-104.

Frumkin, P., & Kim, M.T. (2001). Strategic positioning and the financing of nonprofit organizations: Is efficiency rewarded in the contributions marketplace? Public Administration Review, 61(3), 266-277.
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Woolworth Limited Business Strategy Reprot Background to

Words: 2636 Length: 9 Pages Document Type: Essay Paper #: 80619491

Woolworth LIMITED

Business Strategy Reprot

Background to Company

Woolworth Limited is the food and takeaway liquor retailer in Australia, often colloquially known as "Woolies' and going by the slogan 'The fresh food people'. It operates in every Australian state and territory. Offshoots are Woolworth's online (Homeshop) which allows uses to purchase food over the Internet and Woolworth's Liquor a department of Woolworth's supermarket stores (IRIS Tasmania, November 2007).

Challenges

Woolworth Limited has to follow government rules and regulations. The political factor involved in this situation is creating both opportunities and a threat for Woolworth Limited. It is an advantage in that it affords Woolworth a diverse work crew since the Australian government applies the Fair Work system that requires that employees and other staff receive maximum weekly hours, protections from unfair dismissal of employee, flexible working roaster, balance between work and family life, and advance notice of termination and redundancy…… [Read More]

"Woolworth Limited" www.woolworthslimited.com.au. Retrieved October 22, 2010

"Woolworths online." 2010-06-11. http://www.homeshop.com.au/. Retrieved 2010-06-11.

"Woolworths Limited - Half Year Presentation HY10" (PDF). 2010-01-28. http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01041760. Retrieved October 22, 2010
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Starting a Small Business the

Words: 3491 Length: 9 Pages Document Type: Essay Paper #: 27946275

The concept of brand loyalty is gradually wiping out. It is the enterprise with a persona that will become successful in the 21st century, according to Steven Cohen, the director of corporate development for the accounting and professional services firm of Goldstein Golub Kessler & Co. (Pollan, 1993)

Irrespective of the type of business with which the entrepreneur is involved it is required to allure and maintain good people those can serve as the replica of the entrepreneur while addressing the customers. This is not possible unless some type of enduring relationship is offered to them. One normal mode is to deploy individuals those may not desire permanent relationship. There may be people thinking of flex-time or part-time positions to harmonize their home lives. Or they may be the older individuals those think the complete retirement is not what they desire. Irrespective of their environment, the entrepreneur is required to…… [Read More]

References

Odaka, Konosuke; Sawai, Minoru. (1999) "Small Firms, Large Concerns: The Development of Small Business in Comparative Perspective." Oxford University Press.

Linda, R. (January 2002) "The Power of Innovation: Driving Small Business Growth." Canadian Speeches. Vol. 15; No: 1; pp: 18-22

Litvan, Laura. M. (June, 1996) "The Hot Zones for Entrepreneurs - Growth Areas for Small Businesses." Nation's Business. 32-37

Pollan, Stephen. M; Levine, Mark. (8 November, 1993) "Small Business Start-Ups" U.S. News and World Report. Vol: 7; No: 1; pp: 76-85
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SME in Thailand and the Future of Family Businesses

Words: 3119 Length: 8 Pages Document Type: Essay Paper #: 69857281

Strengthening traditional SMEs business in Thailand

On the family business trends in Thailand

The concept of family ownership of firms has raised a lot of focus of late since the common trend in the U.S. is the dispersed ownership which has a strong separation between the ownership and the control of the business. There is a growing trend of firms being part of the group of companies which are brought together by a common family bond or common ownership at some point hence having common control at the family level. Such family-controlled businesses largely employ the pyramid structures in ownership in order to exert the requisite control over the large networks of the business. It is apparent that the family ownership models are predominant in countries with low levels of protection of the minority shareholders. However, this trend is fast changing with the U.S. fast adopting such a model in…… [Read More]

References

Ahola Corporation, (2015). Five Trends that are Shaping the Future of America's Family-Owned Companies. Retrieved July 5, 2015 from https://www.ahola.com/White-Papers/Whitepaper-Societal-Changes.aspx

Alan Chapman, (2004). Porter's five forces model. Retrieved 25, June 2015 from  http://www.businessballs.com/portersfiveforcesofcompetition.htm 

Akira S. & Natenapha W., (2004). Family Business in Thailand: Its Management, Governance, and Future Challenges. Retrieved 25, June 2015 from http://www.bus.tu.ac.th/department/thai/download/news/346/SuehiroWailerdsak2004.pdf

Akira S. & Natenapha W., (2014). Family Business Groups in Thailand: Coping with management and Critical Points. Retrieved 25, June 2015 from http://link.springer.com/article/10.1007%2Fs10490-014-9388-6#page-1
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Marketing Audit a Market Research Plan Is

Words: 2256 Length: 7 Pages Document Type: Essay Paper #: 69551210

Marketing Audit

A market research plan is the systematic study that deals with the gathering and analysis of the concerned data to assess the role of a certain company in the market and persuade the customers to by their products. Marketing research assist the companies to design better strategies for future with respect to customer behavior (Pickett, 2010).

Marketing audit: It is a systematic and comprehensive evaluation of a company's activities and the results achieved due to its capabilities .In order to carry out marketing research one must understand the role of marketing audit in research.

PURPOSE OF THE AUDIT (Wal-Mart)

Marketing audit is necessary because the Wal-Mart has to compare its performance with the constantly changing market environment. There are certain micro and macro environmental factors that affect the business and marketing operations of the retail business of Wal-Mart largely. A detailed description of them is as under:

Microenvironment:…… [Read More]

References

Cangemi, M.P., & Singleton, T.W. (2003). Managing the Audit Function. New York: John Wiley and Sons Ltd.

D'Souza, S. (2009). The Brain Audit. Chicago: Psychotactics.

Foxall, G.R. (1981). Strategic Marketing Management. London: Croom Helm.

Hayes, R.S., Dassen, R., Schilder, A., & Wallage, P. (2005). Principles Of Auditing. Harlow, U.K.: Pearson Education.
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Marketing Plan for Liberty Travel Company

Words: 1367 Length: 5 Pages Document Type: Essay Paper #: 68410212

Dole and Chiquita - Organic Bananas

Production Differentiation

Going (Organic) Bananas

When it comes to bananas, Dole has long been at a disadvantage. Dole is association for most Americans with pineapples and with various shady dealings in Hawai'i. If you want to go bananas, you go to Chiquita.

This paper examines the marketing strategy currently employed by Dole Bananas, asking how well this company is doing against others in the banana business as well as asking from what other directions Dole might face competition in the future and how well it is prepared to meet those challenges.

Chiquita is indeed Dole's major competitor at least in terms of banana sales (it is not a significant competitor in terms of pineapples, for example) and the two companies have clearly tried in recent years to differentiate themselves from each other so as to grab a larger share of the market. This is…… [Read More]

References

Roche, J. (1999). The international banana trade. New York: CRC Press.

A www.chiquita.com www.dole.com www.headlinewatch.com www.europe.cnn.com www.mindfully.org www.yale.edu
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Management in Business Operations and Performance

Words: 12446 Length: 45 Pages Document Type: Essay Paper #: 41162745

Integrating Total Quality Environmental Management Systems - a Critical Study of TQEM

Relevance of TQM to Environmental Management

Scope of Dissertation

Moving from Reactive to Proactive Management

Understanding TQM in Relation to TQEM

History of TQM

Operation of TQM

Quality and Environmental Management Standards

Environmental Management Systems

Weaknesses of EMS Standards

Total Quality Environmental Management

Comparing ISO 9000 and ISO 14000

Integrating the ISO 14000 Environmental Management System

Demographics

Impact of certification on economic and ecological performances

Research Design and Nature

Integrating a Sustainable EMS with TQM

Steps to Implementing an Effective TQEM Strategy

Final Word… [Read More]

Bibliography working paper. Winnipeg, MB: International Institute for Sustainable Development, 1996. 58

Bisang, O. (2000), Green Banking - The Value of ISO 14001 Certification

Chattopadhyay, S.P. (2001), "Improving the Speed of ISO 14000 Implementation: A Framework for Increasing Productivity," Managerial Auditing Journal, 16/1, pp. 36-39.

Chinn, R. (March 21, 2001). Roadmap to Realization -- "Getting Started with Your QMS/EMS Integration Process. Alamo Learning Systems.

Clark, D. (1999), What Drives Companies to Seek ISO 14000 Certification, Pollution Engineering, Summer, pp. 14.
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Product Launch Plan for Two

Words: 3731 Length: 11 Pages Document Type: Essay Paper #: 75226315



As regards its advantages in the Italian market -- the Italian culture places a rich emphasis on food and wine, is interested in expanding its export business, and with a reputable wine export business flourishing in Italy, Kudler can gain a foothold with its own wine products.

Weaknesses: Possible discrepancies between American and Canadian definitions of 'organic' may cause concerns. Then too, there is the reluctance of Canadian winemakers to allow alien influences to penetrate their market. Their aptitude in aggressively marketing themselves against current imports may pose challenges to Kudler.

As regards Italy, current economic difficulties cause the Italian population to prefer discount stores and cheaper food. Similarly too, the Italian retail market and European Union competitors may be unwelcoming to an American competitor that is attempting to enter their field.

Opportunities: There is an explosion in the demand for organic food. The Canadian wine market is still experimenting…… [Read More]

Wagner, P. (3/24/2009). Wine distribution, Retrieved January 6, 2011 from http://en.allexperts.com/q/Wine-1615/2009/3/Wine-Distribution-1.htm

Welcome to the Golden State. (2005). California Wines. Retrieved January 6, 2011 from http://www.california-wine.org/webfront/base.asp

Wines of Canada. (n.d.) Organic wines. Retrieved January 6, 2011 from http://www.winesofcanada.com/organic_wines.html
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International Business Environment of India

Words: 2971 Length: 9 Pages Document Type: Essay Paper #: 95074103

d.).

Socio-Cultural Environment

Home to the world's tenth largest economy and second largest population, India defies swift generalization. It includes a vast range of developmental situations, cultures, languages, and climates. The country remains largely rural, with just 26% of its people living in cities. Yet in 1995 it had over 30 cities of one million or more residents, including three of the world's 20 largest cities -- Bombay, Calcutta, and Delhi -- according to United Nations estimates (The Anguish of India, 1997).

Currently Indian labor laws, regulations, and workforce standards are very outdated. India is plagued with corruption. India has been ranked 9th in a list of 75 countries where dishonest practices are common, which is indeed an uncertain distinction. The corruptions, delays, bureaucratic red tape, and archaic labor laws are ingrained in India's business culture. These pitfalls have deterred foreign investors from investing in India (Stokes, 2003).

From the…… [Read More]

References

"Background Note: India," 2010, viewed 23 August 2010, < http://www.state.gov/r/pa/ei/bgn/3454.htm >

Chennai, Matrade, 2005, "Product Market Study: Consumer Behavior in India," viewed 23 August 2010,

Das Gupta, Aruna, 2007, "Social responsibility in India towards global compact approach." International Journal of Social Economic, 34(9), 637-663.

"Doing Business in India.," n.d., viewed 24 August 2010,
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International Crisis on Businesses In This Paper

Words: 2510 Length: 8 Pages Document Type: Essay Paper #: 92409541

International Crisis on Businesses.

In this paper, I will assume the task of a consultant at McKinsey and Co. It is my duty to analyze the effects on international and local businesses of the problems which are erupted in Middle Eastern/Northern African countries particularly Egypt, Tunisia and others. This paper will be produced for the clients of McKinsey and Co in order to assist them in their respective strategies for the region. The main four topics which would be addressed in this paper are as follows, the local impact on business, the global impact on businesses and industries, the impact on shareholder value and wealth of the most affected companies and finally the short, medium and long-term political influences which might affect businesses.

Local Impact on Businesses

During the times of severe political or social unrest which is now seen in countries like Egypt, Tunisia, Syria and others, the overall…… [Read More]

References

Stiles, Kendall. (2002). Civil Society by Design. Connecticut: Praeger.

Hironaka, Ann. (2005). Never-ending Wars. Massachusetts: Harvard University Press.

Madison, G. (1998). Political Economy of Civil Society and Human Rights. London: Routledge.

Cardenas, Gilberto. (2004). La Causa. Houston: Arte Publico.
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Transportation Improvement Plan

Words: 6868 Length: 20 Pages Document Type: Essay Paper #: 70415153

Toyota Transportation

Toyota Beginning and Emergence

The Market for the Company

The Major Partners and Suppliers

Toyota Supply Chain

Dedicated Transport Service

The Green Supply Chain

Transportation Planning

Freight Flow of Toyota

Speed

Reliability

The Transport Improvement Plan

Dedicated Transport Service

Route Mapping

Environmental Concerns

Integration of services

Packaging

Division of Duties at the Plant Level for Better Accountability

Mapping logistics flows

The Future of the Transport Improvement Plan

Production by region

Sales by region

Toyota is the biggest single producer and the second biggest producer of cars in the world, after General Motors.

The Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda. It is headquartered in Toyota city in Japan with regional offices and factories all around the globe. The company primarily manufactures automobiles but also has business interests in robotics, financial services and biotechnology. It employs a huge number of people and is among the top…… [Read More]

References

Antony, J., Caine, P., & Escamilla, J. (2003). Lean Sigma [production and supply chain management]. Manufacturing Engineer, 82(2), 40-42. doi:10.1049/me:20030203

Automotivelogisticsmagazine.com,. (2015). Automotive Logistics - Toyota's total supply chain vision. Retrieved 25 February 2015, from http://www.automotivelogisticsmagazine.com/interview/total-supply-chain-vision

Chambers, K. (2008). Toyota. Westport, Conn.: Greenwood Press.

DALLERY, Y., & LIBEROPOULOS, G. (2000). Extended kanban control system: combining kanban and base stock. IIE Transactions, 32(4), 369-386. doi:10.1080/07408170008963914
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Export Plan Assume That You

Words: 1555 Length: 5 Pages Document Type: Essay Paper #: 42132400

In case of damage during transportation, the insurance company will cover the incurred damage. The insurance "rates are based on: the type of item(s) being shipped (class), weight, size, commercial or residential pickup or delivery. Shipper is responsible for correct shipment description & commodity code" (Freight Center, 2006). If the damage is to occur, the insurance company will solicit documents attesting the insurance contract, the payment of the established fee and a specialized consultancy of the damage produced during transportation, as well as the causes which led to the production of the damage. When entering the Australian territory, the transporter has to prove the provenience and destination of the merchandise and pay the adherent charges. As necessary documentation, the Australian authorities will request the Security Declaration / Packing List by Sender of Unaccompanied Baggage, the Unaccompanied Personal Effects Statement, the Standard Liability Protection - Valuation Form fro Owner Packed Effects…… [Read More]

Works Cited

Australia's Trade Relationship with China, the Canberra Times, Retrieved at http://www.austrade.gov.au/ArticleDocuments/1451/EFF_Supplement_p11_2005.pdf.aspxon May 9, 2008

200, INCOTERMS 2000, International Business Training, http://www.i-b-t.net/incoterms.htmllast accessed on May 9, 2008

2006, Damage Claims, Freight Center, http://www.freightcenter.com/claims/index.html. Ast accessed on May 9, 2008

2008, Australian Documentation, Excess Baggage, Retrieved at http://www.excess-baggage.com/sea_freight_documentation.phpon May 9, 2008
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Business Expansion Report on Proposal

Words: 4330 Length: 11 Pages Document Type: Essay Paper #: 6396270

The differences in culture with the American culture will meant the American staff that may go to help open the branches in China will have to take quite some time to learn the culture and the ways of the people there.

The other difficulty will be the language barrier that may exists between the Americans and the Chinese. It may even call for a translator in the initial days as transactions between the American sales people and the Chinese customers, or interaction between the staff themselves may be a big challenge.

On the technical side, the Wal-Mart may have it hard when it comes to acquainting themselves with the market trends and the competition from the older players who are already in operation in China. It will take a lot of research work to be able to know the finer details of the market trends and the ways through which…… [Read More]

References

Abacus CPA, (2007). Register a company in Hong Kong / Hong Kong Company Formation.

Retrieved June 24, 2011 from  http://www.abacushkcpa.com/english/english_Company_Formation_Hong_Kong_Limited_Company_55.htm#55 

Center for Creative Leadership, (2009). Developing a Leadership Strategy: A Critical Ingredient

for Organizational Success. Retrieved June 24, 2011 from http://www.ccl.org/leadership/pdf/research/LeadershipStrategy.pdf
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Business Requirements That Are Needed to Fulfill

Words: 1024 Length: 3 Pages Document Type: Essay Paper #: 68576455

business requirements that are needed to fulfill the upgrading requirements for Cute Creations. It also analyses the benefits that will be reaped on their consequent implementation.

Cute Creations" a company that manufactures decorative products for the home and office is owned by Doris Cervantes. Recently, the company decided to upgrade their environment by incorporating computer systems to utilize the efficiency and effectiveness perceived from an online environment.

She started this business in the early 1990's, maintaining the company database on files. When she decided to upgrade the company with computer systems, the main objective of her decision was to implement systems whereby all the important company information and data could be maintained electronically on databases. This decision was taken in the light of new advancement in technology, especially keeping in mind that with an organized electronic database, expansion of the company would pose no problems at all. Some of the…… [Read More]

References

HouseHold Accounting for Windows, available at http://www.household-accounting-for-windows.net-software-download.com/,accessed on: November 21, 2003

INDUSTRYWEEK COLUMN -- Viewpoint -- E-Business Drives Improved Manufacturing Flexibility, available at http://www.industryweek.com/Columns/asp/columns.asp?ColumnID=775,accessed on: November 21, 2003

InfoWorld Product Finder - Detailed Solution Report, available at http://productfinder.infoworld.com/infoworld/ActivityServlet?ksAction=optInReq&solId=26038&pos=68&referer=SEARCH_RESULTS&trkpg=search_results_solname,accessed on: November 21, 2003
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Export Marketing Strategy

Words: 3399 Length: 7 Pages Document Type: Essay Paper #: 66103332

Marketing (Water Fans, India)

Industry outlook

The market in India for water fans or misting fans as they are also called is problematical at best. Without doubt, the climate (except in the northern mountains) is hot; the problem is, it is also quite humid. Still, the Indian people have been looking for ways to stay cool for centuries. It was India that gave the world the slatted shutter; when air comes in through small spaces (as in shutters, adopted in the American South before air conditioning, or in lattice-work walls as in parts of India), it is cooled. Still, they did not develop a cooling system like that of that ancient Romans, which did use water running through channels to create condensation. The reason, of course, is the problem of water quality. While industrial pollution has now added immeasurably to the water quality problems in India, the sluggish flow of…… [Read More]

References

Establishing New Ventures: Hiring People. (2004) Indiamart Web site. Retrieved December 16, 2004 fromhttp://finance.indiamart.com/

India. (2004) CIA World Factbook. Retrieved December 16, 2004 from http://www.cia.gov/cia/publications/factbook/geos/in.html

India Profile. (2004) U.S. Department of State Web site. Retrieved December 16, 2004 from  http://www.state.gov/r/pa/ei/bgn/3454.htm 

Sen, Soumik. (2004) The New Cold War. Rediff Web site, April 24. Retrieved December 16, 2004 from http://inhome.rediff.com/money/2004/apr/24ac.htm?zcc=ar
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Business Analysis of Singapore

Words: 4853 Length: 16 Pages Document Type: Essay Paper #: 73924066

Global Business Cultural Analysis: Singapore

The objective of this study is to answer the questions how the major elements and dimension of culture including religion, ethics, values, attitudes, manners, customs, social structures, and organizations integrated in Singapore by local conducting business. As well, this work will answer how these elements and dimensions compare with United States culture and business. Finally, this work will examine the implications for United States businesses that wish to conduct business in Singapore.

The work of Abeysinghe and Choy (2009) reports that the economy in Singapore has been undergone a transformation that has turned it into "…an Asian powerhouse…" due to the "far-sighted economic policies. The economy of Singapore is proof of the outcome of a market-driven economy taking place during fast development of high per capita income, and an environment free of corruption in which the workforce is both motivated and educated. The financial infrastructure…… [Read More]

Bibliography

Abeysinghe, T. And Choy, Meng Choy (2009) The Singapore Economy: An Econometric Perspective. New York: Routledge, 2009.

Abeysinghe, Tilak. 1996. Electronics and Growth Cycles in Singapore. National University of Singapore, Department of Economics and Statistics, Econometrics Studies Unit, Mid-Year Review of the Singapore Economy.

Asian Wall Street Journal. 1994. "Singapore Unveils Plans for Performing Arts Center," July 22 -- 23: 1.

Bachtiar, I. 2002. The conservation story. In Skyline, Commemorative Edition 2002. Singapore: Urban Redevelopment Authority.
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Business Investigation of Final Touch

Words: 1983 Length: 7 Pages Document Type: Essay Paper #: 1049609

Questions to be answered throughout this process include "What is the salary range for the position? What is the hiring salary range for the position? Do you (the company) ever pay higher that that range? If so, for what reason? What is the average increase being given? After one year?... How often is the employee reviewed? For performance? Salary" (Krueger, 2008).

Negotiation should be used for both salary raises, but also the granting of premiums and benefits. Some of the most notable benefits of engaging in negotiation include the creation of better communication networks between staff members and management (Hinkel, 2005). Then, the levels of trust between the parties increase and finally, as the employee gets a sense of being valued and listened to within the organization, his efforts, performances and commitment to the organizational goals are likely to register significant increases.

The executives at Final Touch should also consider…… [Read More]

References

Becker, B.E., Huselid, M.A., Ulrich, D., 2001, the HR Scorecard: Linking People, Strategy and Performance, Harvard Business Press

Hinkel, E., 2005, Handbook of Research in Second Language Teaching and Learning, Routledge

Krueger, B.D., 2008, the College Grad Job Hunter: Insider Techniques and Tactics for Finding a Top-Paying Job, 6th Edition, Adams Media

2009, Job Openings and Labor Turnover Survey, Bureau of Labor Statistics, http://data.bls.gov/PDQ/servlet/SurveyOutputServlet-data_tool=latest_numbers&series_id=JTS00000000TSRlastaccessed on March 23, 2009
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Business Proposal Report for Mice Markets

Words: 1927 Length: 4 Pages Document Type: Essay Paper #: 47341331

MICE would be best suited to their location and why.

The country that I choose is Bogota Colombia. Of the MICE acronym, I choose to hold conventions and Exhibitions in Bogota

Conventions

Bogota is a prime destination for conventions with a string of convention centers specially established for its constant stream of arriving visitors. Well-known convention centers include the Centro Ferial de Convenciones Corferias, Centro de Convenciones y Eventos Cafam, and the Centro de Convenciones Gonzalo Jimenez de Quesada (Bogota, my city!).

The site "Bogota: convention Bureau" reports that Bogota 2015 will have a new international convention Centre, and this will be a good opportunity to enrich its MICE Market. They will also they have new international airport which benefits the business travelers making air travel easier for us to arrive there and to attend conventions there.

Bogota too is a place that will attract visitors since it is a…… [Read More]

Reference

Bogota, my city! Economics in Bogota

 http://bogotathecity8b.blogspot.com/2009/11/economics-in-bogota.html 

Bogota my city! Politics in Bogota http://bogotathecity8b.blogspot.com/2009/11/politics-in-bogota.html

Bogota: convention Bureau.
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Business in India Exceed Corporation

Words: 3096 Length: 10 Pages Document Type: Essay Paper #: 45689021

These other barriers are of various natures and can include social and cultural barriers or difficulties related to an unsatisfactory communications system or transportation network.

From a cultural perspective, the Indian population is highly different from the American one. The people are more conservative and might find it difficult to accept foreigners. However, since the Exceed Corporation is focused on offering their consultancy services to state institutions or the Indian government, they would have little to do with the general population. And also, the Indian citizens are more and more oriented towards the liberalization of their economy. The language barrier would be barely existent since the large majority of the Indians speak English. "English enjoys associate status but is the most important language for national, political, and commercial communication" (Central Intelligence Agency, 2008).

However still underdeveloped, at least in comparison to the United States, the communication systems and transportation networks…… [Read More]

References

Gupta, R.K., 1997, Briefing Paper: Non-Tariff Barriers or Disguised Protectionism, Consumer Unity and Trust Society International, Number 2

Mehta, R., 2006, Non-Tariff Barriers Affecting India's Exports, Asian Development Bank, India Resident Mission, INRM Policy Brief No. 10

Office of the United States Trade Representative, Foreign Trade Barriers, Retrieved at http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estimate/2004_NTE_Report/asset_upload_file973_4773.pdfon February 12, 2008

World Trade Organization, 2007, India - Trade Policies by Sector, Retrieved at http://www.wto.org/english/tratop_e/tpr_e/tp283_e.htm. On February 12, 2008
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Business Environment of Colombia

Words: 2143 Length: 7 Pages Document Type: Essay Paper #: 52601037

Colombia

Once a no-go zone, Colombia has enjoyed something of a resurgence. This paper will examine the business environment in Colombia, highlighting the different issues that matter to businesses. Colombia has recently become the fastest-growing economy in Latin America (The Economist, 2014), which is testament to some key policy changes that have spurred renewed investment. It started with a major security push to stabilize the country and has now left Colombia enjoying a fairly attractive investment environment. This report will outline the country's economic and legal conditions, to provide the relevant background information for anyone considering doing business in Colombia.

Economic Conditions

Colombia is experiencing strong growth at present, something that can be attributed both to improved security and to a shift in economic policies. With 46 million people and a relatively slow growth rate, Colombia is the 30th-largest country in the world. Its economy ranks 32nd, with $642.7 billion…… [Read More]

References

CIA World Factbook (2015). Colombia Central Intelligence Agency. Retrieved April 21, 2015 from https://www.cia.gov/library/publications/the-world-factbook/geos/co.html

Deloitte (2014). Doing business in Colombia 2014 Deloitte. Retrieved April 21, 2015 from http://webserver2.deloitte.com.co/Tax%20&%20Legal/2014/DoingBusiness/Doing%20Business%20Colombia%202014%20Ingles%20-%20VF.pdf

Miller, S. (2011). Foreign ownership rights in Colombia. Colombia International Retrieved April 21, 2015 from http://www.colombiainternational.co/2011/05/foreigner-ownership-rights-in-colombia/

RSF. (2015). 2015 World Press Freedom Index. Reporters Without Borders. Retrieved April 21, 2015 from https://index.rsf.org/#!/index-details/COL
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Country Report Business Development

Words: 2998 Length: 9 Pages Document Type: Essay Paper #: 38862584

Business Development in Serbia

Country Report (Serbia)

Accession of Serbia in the European Zone

Ever since the formal emergence of the European Union as a trading bloc across Europe a number of benefits are associated to the membership of the European Union. One of the core benefits that are associated to the membership of European Union is the flexibility and liberal trade policies across the bloc. The European Community that initiated as a trading alliance to safeguard the mutual interest among the five European Countries is now the paragon of trading alliance of about twenty seven European Countries. Many European countries are still a contestant and potential candidates to become a full fledge member of the European Union Zone or precisely the European Union. For example, Turkey has long been a potential candidate to become a full fledge member of the European Union, but the question of it becoming a…… [Read More]

References

Bieber, F. 2003. The Serbian Opposition and Civil Society: Roots of the Delayed Transition in Serbia . International Journal of Politics, Culture, and Society, 73-90.

uki?, P. 2006. The organised world of labour in Serbia today:between economic reforms and populism. South-East Europe Review, 11 -- 30.

Dvorsky, S. 2004. Central Bank Independence in Southeastern Europe with a View to Future EU Accession. Central Bank Independence, 50-72.

Haughton, T. 2007. When Does the EU Make a Difference? Conditionality and the Accession Process in Central and Eastern Europe. Political Studies Review, 233 -- 246.
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A Webinar Business Overview

Words: 1969 Length: 7 Pages Document Type: Essay Paper #: 73180579

Business Innovation

Risks and Benefits of Enterprises

Creating a culture of innovation

Innovation in emerging Countries

Government's involvement in innovation

2008 Hot Trends

Value of Video

Risks and Benefits of Enterprises

Categorize some of the risks and benefits for each:

small medium enterprises

One of the prime advantages of small and medium enterprises is that it caters to small markets and thus is able to improvise and know exactly the requirements and demands of the customers. His gives them expertise and makes most of them specialists.

Another advantage of a small and medium enterprise is that being small, such firms are able to adjust quickly to changes in the market place. There is very little red tapism and hierarchies are not present this enhances the decision making process. This form of enterprises also allows for job flexibilities for employees as they do not have roles that are cast-in-stone (Kuratko &…… [Read More]

References

Handel, M. (2003). The sociology of organizations. Thousand Oaks: Sage Publications.

Horibe, F. (2001). Creating the innovation culture. Toronto: J. Wiley & Sons.

Kuratko, D. (2013). Introduction to entrepreneurship. [Australia]: South-Western Cengage Learning.

Kuratko, D., & Hodgetts, R. (2004). Entrepreneurship. Mason, Ohio: Thomson/South-Western.
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Report on Business Conditions

Words: 3157 Length: 10 Pages Document Type: Essay Paper #: 18409744

Business Report on Dental Prima

The Firm's Specific Advantages for its Internal Environmental Assessment

Accessing Foreign Markets and their Buyers

Key Global Environmental Issues

Political, Economic, Social and Technological Environments

Key Challenges and Opportunities in Foreign Markets

Market Entry Modes

Structure and Control Mechanisms

Logistics & International Business Operations

Future Implications

Prima Dental is based in Gloucester in the United Kingdom and has a legacy of more than 150 years. It is among the oldest of dental companies in the UK (Primadental.com, 2016). The company produces a wide range of high-tech tools that are used for dental treatments the company has business all over the world. The company has been achieving double-digit sales growth in the last few years and considers itself a global leader in precision dental products. The core competencies of the company include its extensive research work that helps it to come up with new and innovative…… [Read More]

References

Amante Garcia, B. and Martinez Martinez, M. (2014). Internationalization: Changes and challenges chasing internationalization targeting. J. Technol. Sci. Educ., 4(1).

Bateman, I., Lovett, A. and Brainard, J. (2003). Applied environmental economics. Cambridge, UK: Cambridge University Press.

Cadle, J., Eva, M., Hindle, K., Paul, D., Rollason, C., Turner, P., Yeates, D. and Cadle, J. (2014).Business Analysis. Swindon: BCS Learning & Development Limited.

Chanakira, M. (2012). Factors Affecting the Choice of Market Entry Modes in the African Telephony Industry. International Journal of Applied Behavioral Economics, 1(2), pp.1-15.
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Inglot's Five Year Strategic Plan

Words: 2228 Length: 7 Pages Document Type: Essay Paper #: 15913585

INGLOT'S STRATEGIC PLAN

Strategic Plan

Firm-level factors contributing to INGLOT's competitive advantage

Country-level (macro) factors that have contributed to INGLOT's competitive advantage

Sustainability of INGLOT

INGLOT's strategic plan for the next five years

Strategic direction and goals

Organization of INGLOT's strategic plan

Environmental scan

Sources of agility

Sources of absorption

Sources of agile absorption

Strategic action plan by year

INGLOT's strategic plan

Firm-level factors contributing to INGLOT's competitive advantage

INGLOT is committed to research and development in order to meet customer needs. One is the company's Freedom System concept that enables the company to provide exemplary products for its customers and allow potential customers to experiment with different colors and shades of their makeup products. This is one major source of competitive advantage since it allows INGLOT to be competitive in their product development and the success of their innovation is seen in product acceptance for example the breathable nail…… [Read More]

References

BROWN, T., BUSH, P. & NORBERG, L. 2001. Building Executive Alignment, Buy-In, and Focus with the Balanced Scorecard SWOT Harvard Business Review.

KIM, W.C. & MAUBORGNE, R. 2007. Blue Ocean Strategy. Harvard Business Review.

NECAS, Z. & HUY, Q.N. 2014. INGLOT: Conquering the World, Fontainebleau, France, INSEAD.

SIMONS, R. 2010. Stress-Test Your Strategy: The 7 Questions to Ask. Harvard Business Review.
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Manufacturing Business Operations in Beijing China

Words: 1016 Length: 3 Pages Document Type: Essay Paper #: 34105325

Beijing

The population of Beijing is somewhat homogenous in that the people are almost entirely Han Chinese, but the city does act as a magnet for Chinese from around the country. There can be significant cultural and even linguistic differences between Chinese from different parts of the country. While the city is 96% Han, there are significant minorities of Manchu, Hui and Mongol (Beijing Welcome, 2012), in addition a foreigner population for which estimates vary significantly but is well over 100,000 (Sina.com, 2010). The primary language spoken in Mandarin. All Chinese are taught the Beijing dialect (Putonghua) in school, so even migrants from other parts of the country should be functional in Mandarin. Most long-term foreigners in Beijing also speak Mandarin.

In addition to being the political and cultural capital of China, Beijing is one of its most important economic cities. The city's economy is rapidly growing, and 71.3% of…… [Read More]

Works Cited:

Sina.com. (2010). How many foreigners are there in Beijing? Experiencing China. Retrieved April 5, 2012 from http://www.aihong.li/index.php/life-in-beijing/travel-in-china/59-about-china/130-how-many-foreigners-are-there-in-beijing

Beijing Welcome. (2012). Beijing demographics. Beijing Welcome.com. Retrieved April 5, 2012 from http://www.beijingwelcome.com/beijing_information/Html/10116.aspx

Beijing Travels. (2012). Beijing economy. Beijing Travels.com. Retrieved April 5, 2012  http://beijing-travels.com/beijing_guide/overview/economy.html 

Walsh, P. & Lin, C. (2012). China: Beijing
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Metricum International Business Management Review of International

Words: 4896 Length: 15 Pages Document Type: Essay Paper #: 73106990

Metricum

International Business Management

Review of International Strategy at Metricum

Overview of the Metricum Company

Metricum is an SME manufacturer of materials handling equipment and intelligent handling systems. It has been based in the east of England for the last 28 years and has been catering to clients in several parts of the world. The company exports equipment to 40 countries around the world and has manufacturing facilities in Sweden and China in addition to the United Kingdom. Metricum has vertically integrated up the value chain by acquiring a key supplier in Romania. The Romanian subsidiary has great room for expansion. The company has expanded internationally through joint ventures and acquisitions. Manufacturing operations have been decentralized on the basis of local expertise. Standardized products are manufactured in China, which makes up 25% of total production. Innovative products are made in Sweden while a scaled-down labour force in the United Kingdom…… [Read More]

References

Bannock, G., 2005, The Economics and Management of Small Business: An International Perspective. New York. Routledge Briscoe, D.R., Schuler, R.S., & Claus, L., 2008, International Human Resource Management. Taylor & Francis

CIA, 2012. The World Factbook: Ukraine. Available at: <  https://www.cia.gov/library/publications/the-world-factbook/geos/up.html > [Accessed 20 April 2012].

Contractor, F.J., & Lorange, P., 2002, Cooperative Strategies in International Business. Rutgers University

Copsey, N., 2010. Ukraine. In D.O. Beachain, ed. 2010. The Colour Revolutions in the Former Soviet Republics: Successes and Failures. Taylor & Francis, p. 30.
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Sainsbury's Business Environment Mission Vision Objectives Goals

Words: 3320 Length: 10 Pages Document Type: Essay Paper #: 72886752

Sainsbury's Business Environment

Mission, vision, objectives, goals and core competence

Sainsbury's chain of supermarkets is the leading store of food retailing in Britain. A single store offers approximately thirty-two thousand varieties of products among them fresh produce and own brand comprising of fifty percent total products. A variety of grocery products and quality foods are sold by the chain of supermarkets. Additionally, they offer other services and products such as petrol stations, restaurants, coffee shops, pharmaceuticals, home ware, clothing, fish, meat, and bakery. The company emphasizes on the mission of "ensuring Sainsbury regains its greatness" (Comim & Qizilbash, 2008). Following this mission, the firm has established the following goals:

Delivering a regularly improving the experience of quality shopping to clients at fair prices for great products

Exceeding customer expectations for tasty, fresh, safe and healthy food to help ensure customers' lives are easier every day

The core values of Sainsbury…… [Read More]

References

Browne, D.J. (2011). Heinemann business studies for AS level. Oxford: Heinemann.

Comim, F. & Qizilbash, M., (2008). The capability approach: Concepts, measures and applications. Cambridge [etc.: Cambridge University Press.

Dransfield, R. (2010). Applied business: AS level for OCR. Oxford: Heinemann.

Dransfield, R., & Needham, D. (2005). Applied business: AS level for OCR. Oxford: Heinemann.
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International Business Environment My Firm's Acquisition You

Words: 809 Length: 3 Pages Document Type: Essay Paper #: 86778120

International Business Environment

My Firm's Acquisition You write a (4-8) page report answers: • As a CEO, acquire a foreign firm. The size firm double, largest industry. What firm foreign firm acquire ? Where firms based? •You enthusiastic opportunity a leading captain industry power, prestige, income.

Greys Technological Company Acquisition

Grey Technological Company (GTC) is a corporation with interests in Information Technology and Telecommunications (IT&T) and Business Process Outsourcing (BPO) located in the United States. It is one of the leading technological firms, which manufactures and exports IT&T products. For over 15 years, we have been selling these products, in the central and northwest regions of the United States. During the initial seven years of our business, we have succeeded in expanding globally in Argentina, Mexico and Chile.

The target company is a foreign IT firm that located in India that has interests in Online Computer Games (OCG). They are…… [Read More]

References

Javidan, M. (2006). Mergers and acquisitions: creating integrative knowledge. New York:

Wiley-Blackwell.

Mendenhall, M.E. (2005). Mergers and acquisitions: managing culture and human resources.

London:Stanford University Press.
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IT Management Challenges Business Process Reengineering Works

Words: 3024 Length: 10 Pages Document Type: Essay Paper #: 58873430

IT Management Challenges

Business Process Reengineering works with changes in structures and processes within the business environment. Information technology plays a highly critical part in BPR as it deals with the provision of office automation, gives an allowance for companies to make quick deliveries, work in a flexible manner, and operate in different locations. In addition, new technologies are helping organizations to have paperless transactions. In simple terms, BPR allows an efficient and effective change in the form in which work is performed (Davenport & Beers, 2005).

Describe how you see your role in integrating software, hardware, and business management capabilities.

As the head of IT management team, I would bring transformational solutions to magnum by sharing perspectives and commissioning research. Faster deployment and lower costs would shrink IT budgets, and exert pressure to deliver quality using less. Although, the new softwares integrated in the system would come with challenges,…… [Read More]

References

Chang S.L., (2000). Information technology in business processes: Business Process

Management, Vol. 6, No. 3, pp. 224-237

Cunningham, P. & Froschl, F. (2009). Electronic Business Revolution. Springer: Berlin

Heidelberg.
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Strategy for Exporting a U S Product to Venezuela

Words: 413 Length: 2 Pages Document Type: Essay Paper #: 63001894

exporting water filters to Venezuela will vary depending on the size of the initial entry into the Venezuelan market: whether the entire country is targeted or just the principal cities. This will have an effect on the cost of shipment, and therefore cannot be accurately estimated until the planned market entry is made more exact. However, certain costs can be estimated, based on generally available information.

Initial market exploration and business set-up costs:

It would be advisable to purchase a detailed business climate report from a reputable company. The cost of this will be between $1,500 and $2,500.

The executive in charge of creating the Venezuelan operation, including contracting with a local distributor and setting in motion advertising plans, will need to make a minimum of four trips to Venezuela. The estimated cost of these trips, assuming five days' duration each and departure from Los Angeles, is:

$1,475 (hotel and…… [Read More]

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Management Any Business That Seeks to Become

Words: 969 Length: 3 Pages Document Type: Essay Paper #: 5451405

Management

Any business that seeks to become internationally viable needs an export strategy. There are certain steps that managers must follow to create such a strategy. According to Adams (n.d.), such a strategy must be well planned in order to create a profitable international venture. According to the author, this involves steps like determining the target market, recognizing internal and external expertise, establishing marketing tactics, and determining the amount of commitment to international ventures within the company. After the international venture has been implemented, there should also be a long-term strategy in terms of evaluation and re-evaluation throughout the stages of the strategy.

As the first step, proper planning is the most important component of ensuring the success of the export strategy. Planning means the assessment of information like facts, constraints, goals, and objectives. Plans also need to include time schedules and milestones. These will then help to assess the…… [Read More]

References

Adams, J.A. (n.d.). Developing a Successful Export Strategy Within a Small or Medium-Sized Business. http://smallbusiness.house.gov/UploadedFiles/Small_Business_Export_Guide.pdf

Export Strategy (n.d.) Assessing a Product's Export Potential. Retrieved from:  http://www.crfonline.org/orc/pdf/exportstrategy.pdf 

International Trade Centre. (2005). Innovations in Export Strategy: competitiveness through export clustering. Retrieved from: http://smallbusiness.house.gov/UploadedFiles/Small_Business_Export_Guide.pdf
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Danfoss Business Strategy in China

Words: 2718 Length: 10 Pages Document Type: Essay Paper #: 43599722

Danfoss HR managers had to understand these cultural clashes and devised extensive employee training programs and personality development seminars. The management also devised a platform to address employee grievances. It is necessary to conduct such seminars and employee training programs to provide the Chinese employees the cultural orientation to equip them with the skills necessary for working in a global concern. Danfoss management has learnt from its initial experience the importance of understanding and appreciating the cultural differences involved in globalization. The human resource department of the Chinese subsidiary focuses on bridging the gap and promoting a more efficient working platform, which would contribute to the overall profitability of the company. As one of the Supply chain managers at Danfoss put it ' adapt to the Chinese way on the outside and doing things our own way inside the company'. [Jonathan Story]

As discussed above Danfoss has huge market potential…… [Read More]

Bibliography

1) William G. Sutton, 2002, 'China's Transition in full Swing', Viewed 2nd June 2009, http://www.appliancedesign.com/Articles/Departments/efbe75132f938010VgnVCM100000f932a8c0

2) Jonathan Story, 2004, 'Danfoss in China (A&B): Taking the Family Firm Global', Viewed 2nd June 2009, http://www.managementtoday.co.uk/search/article/548055/danfoss-china-a-b-taking-family-firm-global/

3) Deloitte, 'The Israeli China Desk', Viewed 3rd June 2009, http://www.deloitte.com/dtt/cda/doc/content/chinaDesk.pdf

4) Dr. Huibert de Man & Yang Xiong, 2005, ' Selective Implementation of Management Knowledge. The Case of HRM in China', Viewed 2nd June 2009,
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Mills Decisions About International Business Take Into

Words: 2411 Length: 8 Pages Document Type: Essay Paper #: 55186592

Mills

Decisions about international business take into account a wide range of different factors, including political, economic and social environments, in addition to firm-specific issues such as where to produce, what the company makes and how easy it is to ship the company's product. In this report, the case of General Mills in Europe will be considered. General Mills is a major producer on consumer consumables, and the countries in question are going to be France and Greece. The paper is going to discuss the key issues with respect to each country, keeping in mind the General Mills context.

General Mills produces food under a number of common household brands -- Cheerios, Betty Crocker, Pillsbury, Haagen-Dazs, Old El Paso, Yoplait and Nature Valley. The company is based in Minneapolis and began in 1860 with two flour mills, hence the name. The company would change its name to Gold Medal Flour…… [Read More]

Works Cited:

ABC. (2012). Brain drain: 120,000 professionals leave Greece amid crisis. Der Spiegel. Retrieved May 6, 2013 from  http://www.spiegel.de/international/europe/unemployment-and-recession-in-greece-lead-to-brian-drain-a-893519.html 

General Mills.com (2013). History & brand heritage. General Mills. Retrieved May 6, 2013 from http://www.generalmills.com/Company/History/Brand_heritage.aspx

2012 General Mills Annual Report.

Hofstede, G. (2013). France. Retrieved May 6, 2013 from http://geert-hofstede.com/france.html
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Small Business Software Review the

Words: 2916 Length: 10 Pages Document Type: Essay Paper #: 89148457

Sage, who has seen how costly application customization can be, has created a series of template-based charts of accounts, with the last count indicating they had over 70 of Charts of Accounts that could be quickly used by customers to customize for their business. Sage has also seen that inordinate customization of software can lead to a lack of adoption; hence their motivation for creating a library that can easily be used by customers. As Peachtree suffered from an exceptionally bad reputation for usability in its first several product generations on the Microsoft Windows platform (Collins, 2006), Sage is attempting to overcome these limitations through intensive investment in ergonomics and usability. Adding to these efforts include the development of an Online Knowledgebase and Help Center, in addition to the development of AJAX-based microsites that interlink content together. All of these sources of data are in turn integrated via XML to…… [Read More]

References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

J Carlton Collins. (2006). Small Business Software Grows Up. Journal of Accountancy, 201(3), 50

Yu Cong, & Hui Du. (2007). Welcome to the World of Web 2.0. The CPA Journal, 77(5), 6,8-10.

Michael Giardina. (2004). Buying Software: Look for What's Right, Not for What's 'Best'. The CPA Journal, 74(3), 10.
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Global Business International Reserves in

Words: 2721 Length: 10 Pages Document Type: Essay Paper #: 24643959

other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial asset. BusinessWeek and Interbrand believe this figure comes closest to representing a brand's true economic worth. (Business Week, Aug, 2007 (http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf)

Among the top 100 brands the U.S. has the largest representation with a full 52 brands on the list. This is comparable to no other nation. The U.S. also boast the highest rankings in high tech brands, producing electronic support systems, like software and PCs and/or support functions for them, as well as food and beverage provider brands, while Japan…… [Read More]

References

BP Statistical Review of World Energy, 2008, retrieved 8, 15, 2008:

http://www.bp.com/liveassets/bp_internet/globalbp/globalbp_uk_english/reports_and_publications/statistical_energy_review_2008/STAGING/local_assets/downloads/pdf/statistical_review_of_world_energy_full_review_2008.pdf

Business Week, Aug, 2007, retrieved 8, 15, 2008:

http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf
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Small Business Needs to Do

Words: 3389 Length: 11 Pages Document Type: Essay Paper #: 39462054

" (2008) Hoagland asks the final question of whether the marketing message "...provide[s] an immediate offer? (2008) Hoagland states that the marketing plan, if it is to be effective must contain: (1) a marketing message that has the element that (2) interrupts; (3) engages; (4) educates; and (5) offers.

The work entitled: "Beating Goliath" published in the Smart Business Magazine relates the story of Mike Abt and his success in keeping his electronics business ahead of the big-box competition. The report states that Mike Abt "as the president of Abt Electronics, the largest single-store electronics and appliance dealer in the United States, besting the competition is his passion. From beating the big-box retailers on price to having an exceptional Web presence and creating an engaging in-store experience, Abt has used traditional and not-so-traditional techniques to draw customers in and keep them coming back." (Wurzinger, 2006) Wurzinger states that it is…… [Read More]

Bibliography

Bannock, G. (2005). The Economics and Management of Small Business: An International Perspective. New York: Routledge.

The Impact of Big Box Retail Chains on Small Businesses (2000) Center for Applied Economics Research. January 2000. Online available at http://www.msubillings.edu/caer/bix%20box%20report.htm

Hoagland-Smith, Leanne (2008) Top 7 Tips to Avoid the Top 7 Mistakes Small Business Owners Make. Evan Carmichael 2008.

Hoagland-Smith, Leanne (2008) Customer Service Take Your Fear of the Competition Turn it Around to Generate Incredible Results. Evan Carmichael. 2008
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Marketing Plan for Digital Camera

Words: 4433 Length: 13 Pages Document Type: Essay Paper #: 55292708

The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while at the same time seeking to comply with national requirements for sustainability and green initiatives including supply chain compliance (Svensson, 2009).

Legal Factors -- Sony has a culture that embraces learning as a virtue, and continually strives to gain insights from the experiences of other Japanese companies and their legal and regulatory lessons learned. The case mentioned earlier of Toshiba Machinery Company and their sales of unauthorized milling machines to the Russians decades ago still is a foundational element of Japanese ethical training for managers (Ohishi, Naoto, 1993). As the United States and other western nations have continually seen the level of compliance and reporting escalate up through government edict, Sony has continually had to increase its focus on contract management…… [Read More]

References

Marketing of Small and Medium Sized High Tech Companies. Journal of Euro - Marketing, 12(2), 5-27.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Business Line: MARKETING: TV, laptop to lead Sony sales. (2010, December). Businessline.

Luis J. Callarisa Fiol, Miguel a. Moliner Tena, & Javier Sanchez Garcia. (2011). Multidimensional perspective of perceived value in industrial clusters. The Journal of Business & Industrial Marketing, 26(2), 132-145.
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Delimitations Today Modern Business Systems

Words: 20751 Length: 75 Pages Document Type: Essay Paper #: 13650636

A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for a 'new order' of civilization to be governed by a small group of 'all-powerful rulers.' The most important of these societies, and the one to which all subsequent conspiracies could be traced, is the Illuminati founded in Bavaria on May 1, 1776 by Adam Weishaupt" (p. 424). According to Atkins, it was Weishaupt's fundamental and overriding goal to form a secret organization of elite members of Europe's leading citizens who could then strive to achieve the Enlightenment version of revolutionary social…… [Read More]

References

American Psychological Association. (2002). Publication manual of the American Psychological

Association (5th ed.). Washington, DC: Author.

Anderson, J. (1981, 1723). The charges of a Free-Mason extracted from the ancient records of lodges beyond the sea, and of those in England, Scotland, and Ireland, for the use of the lodges in London: To be read at the making of new brethren, or when the master shall order it. Reprinted in The Radical Enlightenment: Pantheists, Freemasons, and Republicans, by M.C. Jacob, 279-285. London and Boston: Allen & Unwin in Harland-

Jacobs at p. 237.
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Marketing Plan Atlantic Frost Seafood

Words: 3723 Length: 13 Pages Document Type: Essay Paper #: 87028378



AFS

Cape Seafood

Lund's Fisheries

Marr Pelagis

Northern

Pelagic

Core Strength

Trusted Advisor

Low cost

Price Performance

Premium Quality

Premium Quality

Secondary Strength

Packaging

Known in local market

Variety

Known in local market

Known in local market

Next Strength

Pricing

Pricing

Pricing

Pricing

Pricing

Biggest Weakness

Name Awareness

Too localized

Costs of selling in channels

Premiums not work product

Too high priced

Second Weakness

Distribution

Qualty at times questionned

Supply Chain

Distribution

Distribution

Next Weakness

Vertical markets including wildlife reserves

Variety

Variety

Sporadic delivery

Lack of service

Core Competency Comparison

Projected Market Growth/Market Share Objectives

The following market growth and market share objectives for the company given the focus on growth in wholesale seafood processing:

1. To generate an incremental $500,000 in revenue through the sale of uniquely packaged bait to commercial and recreational fisherman.

2. To obtain distribution agreements with three local distributors stressing the unique nature of the…… [Read More]

References

2004 Seafood Processor's Conference: http://www.agctr.lsu.edu/seafood/activities/extensionprojects/conference.htm

DataMonitor (1998) -- Fish and Fish Products Industry Report. London, UK.

Gunn, E.A., Millar, H.H., Newbold, S.M.. "Planning Harvesting and Marketing Activities for Integrated Fishing Firms Under an Enterprise Allocation Scheme. " European Journal of Operational Research 55.2 (1991): 243

Michael Hartnett. . "Seafood Sails Again. " Frozen Food Age 1 May 2007: 18-19. ABI/INFORM Global. ProQuest.
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International Mini-Plan Wal-Mart in Hong Kong the

Words: 876 Length: 2 Pages Document Type: Essay Paper #: 51419907

International Mini-Plan

Wal-Mart in Hong Kong

The Wal-Mart store is one of the leading American subsidized markets for domestic goods that have been subsidized. In the recent past, it has been considering expansion of their stores to other countries and one of them would be Hong Kong in China.

Reason why choose Hong Kong to expand

One reason why the Wal-Mart should invest in Hong Kong is the promising economic trends that are there. The total world trade that was experienced in January to July 2007 was a staggering $391.9 billions, which was a 12.4% increment as compared to the same period of the previous year as shown in Consulate General of India, (2007). This was perpetuated by the steady demand from mainland China and particularly for industrial export products like the electronics and electronic components.

The other reason is that there is a British legal system that has been…… [Read More]

References

Consulate General of India, (2007). Business Opportunities in Hong Kong. Retrieved August 3,

2011 from http://www.indianconsulate.org.hk/images/BOHKVol7Iss9_10.pdf

Hong Kong Trade Development Council, (2008). Profiles of Hong Kong Major Service

Industries. Retrieved August 3, 2011 from  http://info.hktdc.com/main/si/advert.htm
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Strategic Marketing Plan Angostura LTD Related Company

Words: 3855 Length: 13 Pages Document Type: Essay Paper #: 15713526

strategic marketing plan ANGOSTURA LTD related company ( alcohol related). identifing incorporating marketing objective. Use format: SITUATIONAL ANALYSIS -Introduction -Company background -Vision -Mission (analyse) -Corporate objectives (financial & financial) -Portfolio analysis BCG show SBU -For SBU selected state critical success factors, unique resources & core competences give a competitive advantage INDUSTRY & ENVIRONMENT ANALYSIS -pestle implications -SPICC a table -7S's a table -7P's a table -Key drivers change -sector trends COMPETITOR ANALYSIS -Porters forces -Identify major competitors, analyse including strategies -Customer analysis competitor -Portfolio analysis competitor -Company's SWOT -Two major competitor's SWOT PRODUCT / MARKET FOCUS -Marketing & Product Objectives, SMART objectives -Target Market -Segmentation -differentiation -positioning MARKETING PROGRAMME -Include marketing mix, financial data projections (past current sales revenue 3-year forcast (budget) showing sales, gross operating profit) -Option Ansoff growth strategy (choice & ) 2 strategies needed, market penetration objective -Promotional Gantt chart -Assumptions & Contengencies -Control.

Strategic marketing plan…… [Read More]

References:

Clark, W., 2011, Heineken SWOT analysis, eHow, http://www.ehow.com/facts_6790153_heineken-SWOT-analysis.htmllast accessed on August 20, 2012

Dukcevich, D., 2001, Stock focus: alcoholic beverage companies, Forbes,  http://www.forbes.com/2001/04/09/0409sf.html  last accessed on August 20, 2012

Lamb, C.W., Hair, J.F., McDaniel, C., 2008, Essentials of marketing, Cengage Learning

Moore, D.S., 2009, The basic practice of statistics, Palgrave Macmillan