Business Plan for Green Tongues
Summer 2011
Company Information
Environmental and Industry Analysis
Products or Services
Marketing Research and Evaluation
Manufacturing and Operations Plan
Management Team
Timeline
Critical Risks and Assumptions
Benefits to the Community
Exit Strategy
Financial Plan
Green Tongues is an advertising company that provides environmentally friendly advertising solutions to all those companies that value their environment and want to give back to the society in which they exist. Green Tongues envisions itself to be the premier advertising company in the near future in the entire Gulf Cooperation Council (GCC) region as consumers and businesses in this region are slowly beginning to realize the importance of environmental conservation. The six member states that comprise the GCC (i.e., Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) are shown to be well situated to take advantage of their political and economic clout in ways that promote environmentally responsible solutions. This study presents a marketing analysis of the environment in which Green Tongue intends to compete, including relevant company information, an environmental and industry analysis, a description of the product involved, salient marketing research and evaluation, a manufacturing and operations plan, a listing of the company's management team, and a timeline for achieving the company's organizational goals. Finally, a discussion of the potential benefits that may accrue to the community in which the company competes is followed by a description of the company's exit strategy and financial plan.
Business Plan for Green Tongues
Company Information
In an age where everyone is already manufacturing everything, identifying new opportunities in the marketplace has become especially challenging, but truly timely solutions are developed from time to time that seem to optimally match current and projected demand in ways that distinguish them from their competitors. This is certainly the case with solar-powered billboard technology today, particularly in areas where their deployment represents a cost-effective marketing alternative. Green Tongues is an advertising company that provides environmentally friendly advertising solutions to all those companies that value their environment and want to give back to the society in which they exist. Green Tongues envisions itself to be the premier advertising company in the near future in the entire Gulf Cooperation Council (GCC) region as consumers and businesses in this region are slowly beginning to realize the importance of environmental conservation.
Indeed, the six member states comprising the GCC (i.e., Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) are well poised to become an increasingly important consortium economically and politically in the future. For instance, Siddiqi (2006) reports that during the period 2001 to 2006, the GCC economy more than doubled in size in nominal dollar terms to about $723 billon. A study conducted by the Institute of International Finance (IIF), an association of private banks headquartered in Washington, D.C., determined that collectively, the GCC comprise the 17th biggest economy in the world, ranking just slightly below the aggregate gross domestic product (GDP) of the Russian Federation at $763 billion (Siddigi, 2006). More importantly, Siddiqi concludes that current trends indicate that the GCC will become the world's 10th largest economy by 2016.
This impressive economic performance is attributed in part to skyrocketing oil and gas prices, but there are signs that the governments of the GCC are reinvesting their profits into a wider range of industries in an effort to diversify their economies and improve their environmental sustainability practices (Siddiqi, 2006). For example, Siddiqi notes that, "There are encouraging signs that the energy-rich region is actually deploying surplus petrodollars (windfalls) to more prudent use -- unlike the spending binge of the 1970s and early 1980s" (2006, p. 410). Moreover, government investments in the private sector are expected to fuel demand for alternative marketing methods that reflect this increased focus on environmentally responsible solutions. In this regard, Siddiqi reports that Moody's Investors Services, the global credit-rating agency, noted that throughout the GCC: "A higher proportion of [oil revenues] has been saved than previously, while extra government expenditure has been focused more on capital than on current spending. Most governments are also proceeding with structural reforms aimed at boosting the private sector" (2006, p. 41).
There are already some significant trends discernible throughout the GCC as well with respect to increases in the disposable incomes being earned by a growing upper middle class. For instance, the International Monetary Fund reports that real economic growth averaged nearly 6% per year during the period from 2000 to 2005 with corresponding increases in per capita GDP (Siddiqi, 2006). Although this rate varies significantly from emirate to emirate...
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