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While Facebook attempted to address some of these issues by ensuring that the user was able to adjust his privacy settings in order to restrict third party access if that was necessary, the company continues to have privacy issues even nowadays. With the continuous development of Facebook applications, these have become increasingly vulnerable and more difficult to control when it comes to the information that third parties are able to obtain about a certain user ID and individual (Steel, 2010).
It remains clear that privacy continues to remain an issue with the business model at Facebook, most importantly because sharing information on the users and allowing companies to use these in their marketing and advertising campaigns is such an intrinsic element in the business model that Facebook is working on. With that in mind, the challenge for Facebook is to address the privacy issues that potentially arise while remaining both…
Bibliography
1. Lee, Ed. February 2010. Facebook's Business Strategy. On the Internet at http://edlee.ca/2010/02/19/facebooks-business-strategy/. Last retrieved on October 29, 2010
2. Facebook Press Room. On the Internet at
Facebook In Mass Communication
Mass communication can be described as a process a message is created and transmitted by an individual, group of persons, or an organization. This usually involves the use of some medium and the message is spread to a large, anonymous, heterogeneous audience (Pearce, 2009). Mass communication has undergone a lot of evolution from the prehistoric forms of art and writing to the current methods of communication such as the internet. The term mass communication became relevant when messages could be transmitted from a single source to multiple receivers. The study of mass communication is therefore viewed as an application of diverse media options such as television, radio, advertising, and social media among others.
The growth of social network sites has been very significant for the last two decades and over thirty major sites being launched since 1997. In the midst of all these developments came the…
REFERENCES
Croft, Charlene. (2007) A brief history of facebook. Avialble online:
http://charlenegagnon.files.wordpress.com/2008/02/a-brief-history-of-the-facebook.pdf . Accessed 10/9/2013
Hodge, M.J. (2006). The Fourth Amendment and privacy issues on the "new" Internet:
Facebook.com and MySpace.com. Southern Illinois University Law Journal, 31, 95-122.
Facebook is an advertising company built on a social media platform. How Facebook works is that it attracts a large audience (over 1 billion) of users, and the users are entering personal information about themselves and their friends into the site. The site collects all of this data, and the data is then used to target advertisers. So Facebook knows a lot about a person -- where they are, what things they like, and what demographic they are. The company sells advertisements based on this information. The key resource for Facebook is the data, which allows for such refined targeting of the ads, but of course the data is only acquired by the fact that Facebook has a platform that proved attractive to users in the first place. At this point, the company's size and installed user base is a key manifestation of that asset -- people are on Facebook…
References
CNN Money. (2015). Dow Jones industrial average. Retrieved July 18, 2015 from http://money.cnn.com/data/dow30
Greeley, B. (2014). World Cup shootout: Can Nike beat Adidas at soccer? Bloomberg Business. Retrieved July 18, 2015 from http://www.bloomberg.com/bw/articles/2014-05-15/2014-world-cup-nike-adidas-gear-up-for-soccer-duels-next-round
Interbrand (2014). Best global brands. Interbrand. Retrieved July 18, 2015 from http://www.bestglobalbrands.com/2014/ranking/
Investopedia (2015). Definition of return on capital employed. Investopedia. Retrieved July 18, 2015 from http://www.investopedia.com/terms/r/roce.asp
It has more than 3,200 new applications on its site. The strategy is to organize literally everything on the Internet. Applications enhance Facebook as a social hub, but also as professional hub serving recruiters, manager and colleagues seeking to hire and promote job candidates. It also tracks consumer tastes to help vendors better target their products and services.
A c-have these campaigns been successful or unsuccessful?
Facebook's campaigns are very successful. Total registrations in 2007 quadrupled over those in 2006 (Vogelstein, 2007). In June 2007, 11.5 million of Facebook visitors were 35 or older, more than double the number a year before (Ricadela, 2007). Also, according to Ricadela, this age group now accounts for more than 41% of all Facebook visitors.
A d-advertising of the competition
On the social network front, MySpace is Facebook's main competitor while LinkedIn is Facebook's major professional network competitor (Ricadela, 2007). Like Facebook, these sites…
Bibliography
Marketing to a new generation. Retrieved at http://ga-marketblog.blogspot.com/2007/03/facebook-marketing.html
Ricadela, a. (2007, August 6) Fogeys flock to Facebook. BusinessWeek. Retrieved at http://www.businessweek.com/technology/content/aug2007/tc2007085_051788.htm
Viral marketing key to Facebooks's success. ABC News. Retrieved at http://abcnews.go.com/Technology/Story?id=3406174&page=1
Vogelstein, F. (2007, September 6) How Mark Zuckerberg turned Facebook into the web's hottest platform. Wired. Retrieved at http://www.wired.com/techbiz/startups/news/2007/09/ff_facebook
IPO
Facebook's IPO
Facebook, the world's leading social networking site, has recently filed to raise capital by launching an initial public offering (IPO). During this process the company will sell equity shares in the form of stocks to interested investors. There has been much hype about Facebook's IPO and it has been a long awaited event. Facebook has had an interesting history and the company's CEO has publicly stated his intentions "not to hurry" the IPO on many occasions. One reason that Facebook has not been in a hurry to find additional capital is because the company has been rather well capitalized throughout most of its existence. However, the circumstances have change and Facebook has finally decided to utilize the IPO to raise additional capital and make the company a public traded corporation.
In the world of finance, capital structure is used to describe the manner in which a corporation…
Works Cited
Atrill, P., & McLaney, E. (2011). Finance and accounting for managers. Harlow, UK: Pearson Custom Publishing.
Russollio, S. (2012, February 1). Facebook IPO: Should You Invest In It? Retrieved from The Wall Street Journal: http://blogs.wsj.com/marketbeat/2012/02/01/facebook-ipo-should-you-invest-in-it/
collegiate social network that provided friends the opportunity to stay in touch with each other as they moved on with their academic careers to a social network-based business model generating billions of dollars in revenue, Facebook has gone through many transformations as a business. The intent of this analysis is to evaluate the progression of Facebook on the most critical key dimensions of its performance as measured by financial metrics. Facebook's innate design structure enables it to be personalized for specific user's tastes, as the ergonomics and user experience enable this design objective (Kane, et.al.). Predicated on the ability to create highly personalized user experiences and align many of the world's most powerful brands with potential customers via their platform, Facebook is today a formidable force in online advertising (Smith, 357). The IPO provided the necessary funds to allow for Facebook to grow these core aspects of their infrastructure, accenting…
Works Cited
Cusumano, Michael A. "Technology Strategy and Management: Reflecting on the Facebook IPO." Association for Computing Machinery. Communications of the ACM 55.10 (2012): 20.
Facebook Investor Relations (2015). Investor Relations. Retrieved March 8, 2015, from Facebook Investor Relations and Filings with the SEC Web site: http://investor.fb.com/
Kane, Gerald C. (Jerry). "How Facebook is Delivering Personalization on a Whole New Scale." MIT Sloan Management Review 56.1 (2014): 1-6.
Smith, Steve. "Conceptualising and Evaluating Experiences with Brands on Facebook." International Journal of Market Research 55.3 (2013): 357.
Mergers and Acquisition
Mergers And Acquistion
Mergers and acquisition are aspects that managers of various companies use in order to grow rapidly or increase their market share in a given industry. It is often characterized by dividing, buying, selling, and combining similar entities and different companies that can exist as joint enterprises. The main aim of mergers and acquisitions is to restructure organizations with the purpose of providing positive value and growth (DePamphilis, 2012). This study endeavors to examine the circumstances that resulted in the acquisition of WhatsApp by Facebook. Facebook is a publicly traded company whose shares began trading in the NYSE since last year. Various advantages and disadvantages often accompany the process of merging and acquisition as seen from this example. This report will also identify the organizational structure that has resulted from the acquisition and the possible changes in the companies' human resource practices.
Mergers are differentiated…
References
DePamphilis, D.M. (2012). Mergers, acquisitions, and other restructuring activities an integrated approach to process, tools, cases, and solutions (6th ed.). Waltham, MA: Focal Press.
Ember, S. (February 21, 2014). Facebook's $16 Billion Deal for WhatsApp. The New York Times
Ferenczy, I. (2013). Employee benefits in mergers and acquisitions, 2013-2014. S.l.: Kluwer Law International.
MacMillan D. & Rusli, E.M. (February 21, 2014). How WhatsApp's Arora Sealed Facebook Deal. The Wall Street Journal
This 30% should be the focus of NTN to build engagement and loyal following. The social media team focus should be on attracting this specific niche group and growing them into loyal followers through increased engagement. NTN's plan is to increase engagement by two percent each week. This proposal aims to double that plan.
The existing social media team can implement the proposal. The idea is easily tested. Most social media initiatives are easy to undo, so the basic is working with trial and error. Changes would need to be made live and strategies that fail could be undone. A free premium model, where a few videos would be available as a teaser, before registration, is forced. The key is using a technology partner for signups. Quartz is a promising candidate with a great system and low cost, but openness is important for backtracking should the policy change.
The number…
Works Cited
Carter, B. & . (n.d.). Contagious Content: What People Share on Facebook and Why They Share It. Retrieved from Oginenergy: http://oginenergy.com/sites/default/files/contagious_content.pdf
Emoult, E. (2013, Mar 18). 6 Facebook Metrics Marketers Should Be Measuring. Retrieved from Social Media Examiner: http://www.socialmediaexaminer.com/facebook-page-metrics/
Smith, A. (2014, Feb 3). 6 new facts about facebook. Retrieved from Pew Research Center: http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/
Introduction
The Facebook data scandal of 2018 was less a traditional “breach” than the harvesting of data by third parties looking to monetize and use Big Data by collecting information on Facebook users. The true “breach” that did occur however was a breach of trust among Facebook users, who believed their personal information was safer and more private than it actually was. At the center of the scandal was a company called Cambridge Analytica, which was accused of inappropriately harvesting the data of Facebook users through an app which supplied them with users’ profile information (Vengattil, 2018). But in reality data leaks had occurred routinely with Facebook going back years (Rash, 2018). This paper will discuss the current and past situations regarding Facebook’s user data issues and show what steps the company is currently taking to resolve these issues.
The Issue
The 2016 presidential race in the U.S. was one…
References
Cadwalladr, C. & Graham-Harrison, E. (2018). Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach. Retrieved from https://www.theguardian.com/news/2018/mar/17/cambridge-analytica-facebook-influence-us-election
Guynn, J. (2018). Facebook limits ad targeting after Cambridge Analytica data leak. Retrieved from https://www.usatoday.com/story/tech/news/2018/03/28/facebook-limits-ad-targeting-after-cambridge-analytica-data-leak/468470002/
Hicks, M. & Ellis, C. (2018). The Cambridge Analytica and Facebook data scandal: how to tell if your data was shared. Retrieved from https://www.techradar.com/news/us-uk-investigating-facebooks-role-in-cambridge-analytica-data-breach
Newcomb, A. (2018). Facebook data harvesting scandal widens to 87 million people. Retrieved from https://www.nbcnews.com/tech/tech-news/facebook-data-harvesting-scandal-widens-87-million-people-n862771
Rash, W. (2018). Cambridge Analytica breach reveals Facebook’s weak user data defenses. Retrieved from http://www.eweek.com/cloud/cambridge-analytica-breach-reveals-facebook-s-weak-user-data-defenses
Vengattil, M. (2018). Facebook shares slide on reports of data breach involving 50 million users. Retrieved from http://business.financialpost.com/technology/facebook-shares-slide-after-reports-of-data-misuse
Watson, C. (2018). The key moments from Mark Zuckerberg’s testimony to Congress. Retrieved from https://www.theguardian.com/technology/2018/apr/11/mark-zuckerbergs-testimony-to-congress-the-key-moments
Internet research a publicly traded company United States undergone a merger acquisition (3) years. Take note circumstances surrounding merger acquisition. Write a (4-6) page paper: 1. Examine circumstances resulted merger acquisition selected company.
In February 2014, Facebook announced the conclusion of a deal to purchase leading messaging service WhatsApp, in a deal worth $19 billion, with $4 billion in cash (CNC, 2014). The deal is considered one of the biggest in the IT industry, rivaling the acquisition of Compaq by HP, for example. It is also Facebook's biggest acquisition to date. Given the price of the acquisition and the fact that the acquired company is relatively new (it has been operational for about 5 years) and employs only around 50 people (Panzarino, 2013), questions about the motivation behind the deal are obvious.
There are several reasons that motivated the acquisition. First, as Hartung (2014) pointed out, success on the market…
Bibliography
1. Hartung, Adam (2014). Three Smart Lessons From Facebook's Purchase Of WhatsApp. Forbes.
2. Rushe, Dominic (2014). WhatsApp: Facebook acquires messaging service in $19bn deal. The Guardian
3. Stone, Brad (2014). Facebook Buys WhatsApp for $19 Billion. Bloomberg Business Week
4. Constine, Josh (2014). Why Facebook Dropped $19B On WhatsApp: Reach Into Europe, Emerging Markets. On the Internet at http://techcrunch.com/2014/02/19/facebook-whatsapp/ . Last retrieved on May 6, 2014
Stock Underpricing and Market Efficiency
Underpricing can and does occur for numerous reasons. It can act as a type of insurance on the part of the underwriter, as when a stock is overpriced at its IPO, legal suits may follow: investors who end up holding heavily overpriced issues may well have an incentive to sue the underwriter and/or the company directors for publishing misleading or incomplete information in the prospectus (Saudners, 1990, p. 7). There is also the theory that underpricing is a way to compete in the IPO market, where “some investors are viewed as informed while a larger group is viewed as uninformed” (Saunders, 1990, p. 7). Other explanations include uncertainty about liquidity and/or demand: underpricing is a way to hedge against this uncertainty—i.e., better to be safe (and leave a little money on the table) than sorry (and overprice). This paper will examine the uses of underpicing,…
References
Joyce, M., Lasaosa, A., Stevens, I., & Tong, M. (2011). The financial market impact of
quantitative easing in the United Kingdom. International Journal of Central Banking, 7(3), 113-161.
Krigman, L., Jeffus, W. (2016). IPO pricing as a function of your investment banks’
past mistakes: The case of Facebook. Journal of Corporate Finance, 38, 335-344.
Saudners, A. (1990). Why are so many new stock issues underpriced? Federal Reserve
Bank of Philadelphia, Business Review, 3-12.
Facebook
Kaplan and Norton (1993) introduced the balanced scorecard as an implement for management that enables the effective execution of strategies prompted by an organization. The Balanced Scorecard supports the employment and management of all company activities in harmony with their strategic inference. This is done by connecting organizational activities that are non-financial and functioning with fundamental chains to the organization's long-term strategy. The balanced scorecard's four perspectives include: the financial perspective, customer perspective, internal process perspective and learning and growth perspective. The foundation of the different perspectives of the balance scorecard is with regard to the vision, mission and strategic objectives of an organization. In the case of Facebook, the strategic objectives include: brand management, consumer satisfaction, financial prosperity, growth, and innovation.
Facebook, whose main business operation is social media marketing, has to consider the different aspects between financial outcomes and social media growths. By making use of a…
References
Faustino, T. (2014). 5 Objectives Mark Zuckerberg Tracks for Facebook's Domination. Linked In. Retrieved from: https://www.linkedin.com/pulse/20140817211054-31240456-5-objectives-mark-zuckerberg-tracks-for-facebook-s-domination
Fiege, V. R. (2010). Facebook-Marketing Controlling: The Social Media Balanced Scorecard (SMBC). Retrieved: http://facebookmarketing.de/
Figge, F., Hahn, T., Schaltegger, S., & Wagner, M. (2002). The sustainability balanced scorecard -- linking sustainability management to business strategy. Business strategy and the Environment, 11(5), 269-284.
Kaplan, R.S. and Norton, D.P. (1993). Putting the balanced scorecard to work. Harvard Business Review. Retrieved 9 December 2015 from: https://hbr.org/1993/09/putting-the-balanced-scorecard-to-work
Facebook Marketing Plan for a eal Estate Firm in Atlanta
The online marketing or digital marketing strategy is a front that can no longer be ignored for any business to effectively growing the contemporary global environment. More and more people have less time to receive calls or walk to the areas where the physical property is located, hence can only be accessed or reached through their social media. This inaccessibility is compounded further by the fact that there are literally millions of websites hence competition for attention is at an all time high.
Facebook is the best avenue to use in accessing and directing potential clients to the firm's website where they will get the detailed content of what the firm deals in and the possibility of buying some of the many properties across Atlanta.
The facebook page will be set up as an avenue to enable the firm in…
References
Laura L., (2014). Top 10 Internet Marketing Strategies. Retrieved March 31, 2016 from http://marketing.about.com/od/internetmarketingstrategy/a/internettips.htm
Parks J., (2014). 15 Steps Guide to Create your Perfect 2015 Digital Marketing Strategy. Retrieved March 31, 2016 from http://www.jeffbullas.com/2014/10/08/15-step-guideline-to-create-your-2015-digital-marketing-strategy/
Facebook Case
In this case, Shaw is torn between two candidates for a leadership position in her firm. One is Parsons, an outgoing male who is active in his community with non-profits and who has strong leadership skills. The other is Jones, who is a female and equally qualified for the job. Shaw is leaning towards Parsons because of his leadership qualities, but she searches the two candidates on Google, she discovers some unsettling photos of Parsons on Facebook -- photos of him with his Fraternity friends, drinking and smoking "blunts." Jones has no Facebook presence -- and Google searches reveal only work-related information. In other words, Jones has a clean "Internet" presence, whereas Parsons' social media activity has "sullied" his reputation to some extent by revealing him to be a "partier." Now Shaw must decide whether Parsons' "extracurricular" activities are enough to change her opinion of him and compel…
Bibliography
Blair, Margaret. "Maximizing shareholder value versus creating value through team production," Center for Effective Public Management at Brookings, June 2015.
Halbert, Terry; Ingulli, Elaine. "Making an Ethical Decision," Law and Ethics in the Business Environment, 3rd Edition, 1999.
Jangi, Sushrut. "Can we please stop pretending marijuana is harmless?" Boston Globe.
8 October 2015. Web.
IPO
Facebook, a leading social networking service with users in excess of 800 million, has today grown far beyond the expectations of most right from the time it was founded. Launched sometimes in 2004 by Mark Zuckerberg and several other colleagues of his in college, Facebook has gradually become a force to recon with in the social networking field. The company is currently seeking to raise approximately $10billion from an upcoming Initial Public Offering (IPO). Apart from making quite a number of its current stockholders instant millionaires, Facebook's IPO will impact positively on the firm's bottom line, market capitalization and performance going forward.
Facebook: A rief History
Mark Zuckerberg according to Philips (2007) "founded Facebook while studying psychology at Harvard University." It is however important to note that even before teaming with others to establish Facebook, Zuckerberg already had several other social-networking platforms in place including Facemash and Coursematch. While…
Bibliography
Philips, S. (2007, July 25). A Brief History of Facebook. Retrieved February 27, 2012, from The Guardian website: http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia
This is a refreshing article mainly concerning itself with how facebook has developed over time since its inception. The article goes into significant detail in seeking to chart Facebook's growth from a social networking outfit targeting only a few students to a global social bazaar. The author also mentions some of the most recent happenings revolving around facebook; from rumors of Prince William having joined the platform to the banning of a water fight organized using Facebook.
Raice, S. (2012, February, 2) Facebook Sets Historic IPO. Retrieved February, 26, 2012 from The Wall Street Journal website: http://online.wsj.com/article/SB10001424052970204879004577110780078310366.html
This article mainly concerns itself with the anticipated IPO of Facebook. Raice, the author of the article keenly considers all the arguments revolving around the offering including the reason why Zuckerberg has been reluctant to take the company public. The article also highlights Facebook's recent performance with a special insistence on both its revenue and profitability. The author also takes into consideration the opinion of several market analysts in seeking to understand Facebook's chances of survival going forward.
The web camera interactions also reflect a minimal degree of actuality. The individuals meetings after virtual interactions are highly likely to experience a difference in the personal and communicative nature. The habits, preferences, and human likings are also absent in case of virtual interactions. It is also noted that after interacting with each other in virtual environment human beings are also likely to be exposed to a low level of self-expression. The human beings also have a tendency to exaggerate or underestimate certain emotional and nonverbal elements of communications. These elements are regarded as high value components of any human interactions.
Backlash within the household:
According to osin, Hanna the dominate nature of men in human relationships and marriages is replaced by women in coming years. The research also observes that the mature relationships including marriage will no more be dominated by men and the role of social media is…
References:
Akande, Joel. Relationships: What You Should Know and Do Before You Enter Into One...and After. Strategic Insight Publishing, 2009.
Cao, Qiang, et al. "Aiding the detection of fake accounts in large scale social online services." Proc. Of NSDI. 2012.
Chen, Rui. "Member use of social networking sites -- an empirical examination."Decision Support Systems 54.3 (2013): 1219-1227.
Eadie, William F. 21st century communication: a reference handbook. Vol. 1. SAGE Publications, Incorporated, 2009.
Facebook supplies Internet users an easy way to do all of those things. Its biggest advantage is the fact that it is user-friendly. But Facebook is not all good news. There is a negative side to the Facebook phenomenon.
The Disadvantages of Facebook
One negative example of the social impact of computing comes from an article reported in the mainstream media entitled "Facebook 'friend'," in which we learn how the social networking site Facebook has become both a place for boasting and bullying: "For millions of people across the world it is a useful way of catching up with friends. But the social networking site Facebook can also be used for more sinister purposes. In 2009 Notts Police recorded 28 incidents of harassment involving the site -- a figure which shot up 50% to 42 last year" (Sherdley, 2011). Instances of harassment on Facebook are, according to the report, on…
Reference List
Abram, C., Pearlman, L. (2012). Facebook for Dummies. NJ: Wiley and Sons.
Baloun, K. (2006). Inside Facebook. Karel Baloun.
Barr, M. (2010). Ohio School Under Scrutiny After Spate of Suicides. AolNews.
Retrieved from http://www.aolnews.com/2010/10/09/a/
ight to Privacy on Facebook
Privacy on Facebook: A Background
A Chronology of Privacy Breaches
Dissenting Views
The Need to Protect the Privacy of Members and the Way Forward
Today, millions of people continue to join dozens of social networking services including but not limited to Facebook, MySpace and Twitter. However, these services have been accused of neglecting the privacy of their members either for economic gain or otherwise. In this text, I concern myself with the right to privacy as well as the need for the same and how the social networking services are handling the privacy issue. In so doing, I will limit myself to Facebook.
Privacy on Facebook: A Background
Facebook according to Tavani "is a popular social networking service (SNS) founded by Mark Zuckerberg in 2004, when he was a student at Harvard University" (155). According to the author, this service allows members to not only…
References
Bus et al., ed. Digital Enlightenment Yearbook 2012. Amsterdam: IOS Press, 2012. Print.
Gutwirth, Serge, Yves Poullet and Paul De Hert, eds. Data Protection in a Profiled World. New York: Springer, 2010. Print.
James, Kyle. "Facebook Facial Recognition Raises Eyebrows in Germany, EU." Deutsche Welle. N.p., 9 June 2011. Web. 1 July 2012.
Levmore, Saul & Martha C. Nussbaum, eds. The Offensive Internet: Speech, Privacy, and Reputation. Cambridge: Harvard University Press, 2011. Print.
Leadership Ethics on Facebook
The milestone in the history of social networking world was created with the advent of Facebook. It was initially created by Mark Zukerberg for the students of Harvard as a platform for social networking. The innovation, creativity and most importantly strong leadership has made this social networking portal an internationally recognized social networking site translated in almost 70 languages. In today's era where the definition of business has changed tremendously and how businesses are conducted have found their new avenues, survival has become a challenge for all small and large organizations. The success factor for Facebook has become a core success principle for all businesses that is increased role of leadership and its active participation in the innovation, creativity and change is essential for the longevity of the businesses. Businesses have to be flexible and adaptive to the ever changing environment whether it is internal environment…
Abstract of Facebook Case Study
Facebook was initially launched for the students of Harvard by Mark Zukerberg in 2004. It then gains popularity beyond boundaries as the social network hub. It is the site free of cost since its inception and major source of revenue is the advertisement. The market share of Facebook is estimated to be 500 million active and companies like Yahoo and Google has approached for the purchase of it but its CEO Mark Zuckerberg didn't seem interested in selling it. The strategic analysis of the company is done by conducting internal analysis of its strengths and weakness and external analysis of the competition and risk through threats and opportunities. This is summarized in the SWOT analysis of the firm. The strengths of the company was found to be leading social network site ranking 2nd largest in top 500 sites in the year 2010; translated in more than 70 languages due to its wide coverage; high quality of graphics, its integrated walls and mini feed features are main source of its popularity and its innovation, creativity has given wider market coverage that has attracted marketers and great source of revenue for facebook.
Its weaknesses are technical innovation has welcomed many bugs and some of the applications and customization are not user friendly. The opportunities are its contribution to the social networking and business partnerships. The threats portrait is privacy is major concern with technological disruptions. Besides this strategic analysis, facebook success factors have been innovation, creativity and continuous adoptability to the changing environment. Innovation is a team approach that requires openness and ongoing progress. With its strong leadership and management control it has gained such popularity and according to many management gurus and training consultants it will excel further if added with more professionally experienced experts.
That is a great way for a company to market, because it is able to place many ads on the site and not pay any money until the ads are clicked - meaning that someone who clicked the ad clearly had an interest in the product or service that was offered by the advertisement itself. There is no charge to the person who has clicked on the ad, and there is only a minimal charge to the company. Some pay per click ads cost more than others, of course, and companies can offer more per click as an incentive to place the ad more prominently or have it run more often. There are many ways to use pay per click ads to the advantage of the company that markets with them, provided the marketing department understands how to use those ads correctly, so that they get the most value for…
References
Bartos, R. 1989. Marketing to women around the world. Boston: Harvard Business School.
Cavusgil, S., Zou, S. & Naidu, G.M. 1993. Product and Promotion Adaptation in Export Ventures: An Empirical Investigation. Journal of International Business Studies 24, 3: 479-506.
Delagneau, B. 2004. One world, one voice: market differences are disappearing, and global marketing units are now positioned to build worldwide brands. Pharmaceutical Executive.
Ewen, S. 1976. Captains of consciousness. Advertising and the social roots of consumer culture. New York: McGraw-Hill.
What anecdotal experiences can you share about Facebook that aligns with the issues brought up in this case study? If you haven't any, find friends who use Facebook and have them offer their thoughts on it.
Probably the most innocent example of Facebook's privacy issues is when someone shares the fact that he or she is going out with friends, does not 'block' this status update from being shown to all readers, and then is confronted by an angry friend the next day -- who was excluded from the meeting. 'Friended' employers not blocked by the user on Facebook might find clues about what an employee was really doing on a 'sick' day. Prospective employers can discover mildly (or not-so-mildly) compromising photos of a job seeker on his or her public profile. But less sexy and even more damaging is evidence that someone may be experiencing financial difficulties, as manifest…
References
Harkey, Mark. (2006, May 3). Facebook. Stanford School of Business Case Study.
Martinez-Cabrera, Alejandro, (2010, July 8). U.S. Facebook growth sputters in June. San Francisco Chronicle. Retrieved July 26, 2010 at http://articles.sfgate.com/2010-07-08/business/21942033_1_facebook-social-networks-users
Perez. Juan Carlos. (2007, November 20). Facebook's Beacon more intrusive than previously thought. PC World. Retrieved July 26, 2010 at http://www.pcworld.com/article/140182/facebooks_beacon_more_intrusive_than_previously_thought.html
Richmond, Riva. (2010 May 27). A guide to Facebook's new privacy settings. The New York
global social networking company, Facebook, Inc. has developed the standard for an interface platform that is user friendly. Facebook's developers have fully integrated the programming for Web and mobile applications. The company continues to expand ways for Facebook users to connect, discover, communicate, and share with other users across mobile and conventional digital devices. The mobile-to-mobile messaging application is available on both Android and iOS phones, and the Facebook platform integrates with Instagram. The Instagram Website and mobile application lets users customize the photos and videos they take with filter effects and the like, and share the photos and videos directly with friends and acquaintances or post them in a photo feed. At the end of fourth quarter 2013, Facebook had 1.23 billion monthly active users.
Competitive Strategy. Facebook employs a broad differentiation competitive strategy. A primary factor in the differentiation, according to David Kirkpatrick, author of The Facebook Effect,…
References
____. (2014). Facebook - Business Summary. YahooFinance!. Retrieved
Leadership
Over the last several years, Facebook has become one way that people with similar interests are able to connect with each others from around the world. This is because the site is based off of two different concepts: social networking and social browsing. Social networking is when you are connecting with different friends that you meet in: real life or online. As people will, chat and discuss similar interests that they have, in a circle of associates called Facebook Friends. The idea is to take the concept of: socialization and make it even more personal. Social browsing is when you are on Facebook and are searching for new friends / groups to associate with. These different elements are important, because they are showing how Facebook has been able to transform the way that people interact with each other on a daily basis. ("Why is Facebook so Popular," 2010)
However,…
Bibliography
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How to Write Memos. (n.d.). Poly U. Retrieved from: http://www2.elc.polyu.edu.hk/CILL/eiw/memos.htm
Why is Facebook so Popular. (2010). Economic Times. Retrieved from: http://economictimes.indiatimes.com/infotech/internet/why-is-facebook-so-popular/articleshow/5852147.cms
Perez, J. (2006). My Space Becomes Phenomenon. Mac World. Retrieved from: http://www.macworld.com/article/51004/2006/05/myspace.html
As concerns about privacy online grow, more and more people are contemplating opting out of social media altogether. And for some occupations, such as those in which sensitive material about the job could be unintentionally exchanged online, this has been increasingly preferred. The fact that certain top secret occupations and even some private enterprises forbid employees to use social media may be an additional incentive not to use online platforms (Giang 2012). However, for many individuals this is not feasible. Social media is an important source of personal and professional communication and sharing for some and for others it is necessary for their jobs. Although there are concerns that employers can and will check Facebook pages of prospective and current employees, for certain jobs in the media, establishing an online presence is necessary as a condition of employment. As note by journalist Hern (2016), even though he deleted his personal…
References
Fox-Brewster, T. (2016). Facebook is playing games with your privacy and there is nothing you
can do about it. Forbes. Retrieved from: https://www.forbes.com/sites/thomasbrewster/2016/06/29/facebook-location-tracking- friend-games/#3eb4d26c35f9
Giang, V. (2012). Is it legal for employers to check Facebook? Business Insider. Retrieved from:
http://www.businessinsider.com/is-it-legal-for-employers-to-check-facebook-2012-3
Hern, A. (2016). Facebook is chipping away at privacy and my profile has been exposed.
The Guardian. Retrieved from: https://www.theguardian.com/technology/2016/jun/29/facebook-privacy-secret-profile- exposed
McDonnell, A. (2016). 60% of employers are peeking into candidates\\' social media profiles.
Career Builder. https://www.careerbuilder.com/advice/60-of-employers-are-peeking-into- candidates-social-media-profiles
Facebook Inc’s Organization
Introduction
The organization of Facebook consists of the company’s top managers and its Board of Directors. Its tope managers are Mark Zuckerberg (CEO), Sheryl Sandberg (COO), Dave Wehner (CFO), Mike Schroepfer (CTO), and Chris Cox (CPO). On the Board are Zuckerberg (as Chairman), Sandberg, Marc Andreessen, Erskine B. Bowles, Kenneth I. Chenault, Susan Desmond-Hellmann, Reed Hastings, Jan Koum, and Peter A. Thiel (Facebook Management, 2018). This paper will identify the role of these key organizational leaders at Facebook and show how their responsibilities tie to the organization’s mission, vision, and values.
Mission, Vision and Values
Facebook’s mission statement is: “to give people the power to share and make the world more open and connected” (Smithson, 2017). This mission was recently updated to include the goal of giving people “the power to build community and bring the world closer together” (Moscaritolo, 2017).
Facebook’s vision statement is for “people…
Organizational Social Web Presence
Social media are virtual organizations that foster and encourage interactions among members allowing them posting personal and company information, connect and communicate with other users. Major social media are Facebook, Twitter, Linkedin, Youtube, Google+, and Whatsapp's. In most cases, frequently interactions with other users make the network interactions becoming stronger, and the social media allow users to communicate through the message, weblogs, music and video stream.
The objective of this paper is to investigate how Facebook as an example of a major social achieving competitive market advantages.
Key Elements of Facebook Web Strategy
Facebook is the U.S. for-profit organization providing the social networking and social media services. Based in California, Facebook was launched in 2004, and initially, Facebook only allowed the Harvard students to access the website. Gradually, Facebook supported other students from other universities in the United States. Since 2016, Facebook allowed users aged 13…
In this Facebook data breach essay, we discuss how Facebook allowed applications to mine user data. The essay will explain what data was breached, how it was breached, and how that data was used. Furthermore, the essay will also discuss the repercussions of the breach, including Facebook founder Mark Zuckerberg’s hearing in front of the United States Senate, issues involving Cambridge Analytical, and information that is being revealed about additional data breaches.
In addition to explaining the data breach, the essay will also discuss whether Facebook has a responsibility to users to keep data safe, and the steps that Facebook is taking to resolve data breaches in the future. This example essay should not only provide you with an overview of the Facebook data breach, but also provide you with a technical guide on how to write an academic essay. It will include the following parts of a standard academic…
Company Valuation
Facebook IPO Valuation Method
In accordance to the Securities Exchange Commission (SEC) egistration Statement Form S-1, Facebook's Initial Public Offering (IPO) method of valuation encompassed considering several objective and subjective factors to ascertain their best estimate of the fair value of their Class B common stock. The factors included latest private stock sale transactions, historical financial results and projected trends, and projections for Facebook's future financial performance. There was also the factor of the performance and market position in relation to competitors and identical publicly traded corporations. Another factor was the economic and competitive setting, taking into account the industry in which Facebook operates and independent third-party valuations completed at the end of every financial quarter (Securities Exchange Commission, 2012).
The valuations of the Facebook IPO took into consideration the aforementioned factors and also employed a combination of financial and market-based methodologies to ascertain the firm's business enterprise…
References
Alter, D. (2016). Why the Facebook Stock will see a 112% gain by 2020. Money Morning. Retrieved from: http://moneymorning.com/2016/06/08/why-the-facebook-stock-price-will-see-a-112-gain-by-2020/
Bhuptani, R. (2013). How does IPO Pricing Work? Forbes. Retrieved from: http://www.forbes.com/sites/quora/2013/11/08/how-does-ipo-pricing-work/#3c55ed273712
Hamilton, B. (2013). 5 Reasons Investing In An IPO Could Be A Terrible Idea. Business Insider. Retrieved from: http://www.businessinsider.com/5-myths-about-ipo-investing-2013-10
Investopedia. (2015). 5 Tips for Investing in IPOs. Retrieved from: http://www.investopedia.com/articles/00/100300.asp
Facebook is still banned in China, which took initiatives in 2009 to quell any sort of protest or governmental opposition sparked by social media sites like Facebook. Facebook is not the only Western site to be banned in China. Moreover, it has essentially a lookalike Chinese competitor known as Renren, which is a social media site that operates just like Facebook but complies with the Chinese government’s regulations with regard to the filtering of content posted on the site (Darwell, 2012). China’s government is very concerned about regulating content published on the Internet since this is such an impactful platform for communicating and spreading information in the Digital Age. For a government that wants total control of every aspect of the country’s life, allowing Facebook to have the freedom to come in and allow users to post whatever content they want without regulating or filtering it would be like allowing…
emergence of social media as a political, economic and similar forces has been a sight to behold over the last five to ten years. It started a little slowly with MySpace but has since grown at a frenetic pace in the form of Facebook, Twitter, Instagram, Yelp and other similar websites. This particular report shall focus on Facebook as they are perhaps the most obvious and powerful example of what social media has become in the modern marketplace as well as the culture of the United States and the rest of the world. Points of analysis will include segments of the general business environment, forces of competition, external threats, opinions about the strengths and weaknesses of Facebook, a summary of the strengths and weaknesses of Facebook and an analysis of their value chain. While Facebook's arc to the top has not been completely flawless, they rival other dominant companies like…
References
Bayer, D.L. (2012). Employers are not friends with Facebook: How the NLRB is protecting employees' social media activity. Brooklyn Journal of Corporate,
Financial & Commercial Law, 7(1), 169-194.
Five forces analysis. (2014). Construction Industry Profile: Asia-Pacific, 11-16.
IBT. (2014, April 28). Mark Zuckerberg Dead? Facebook Creator Death Hoax Says he
Advocacy: Facebook for Gays and Lesbians in Canada Today
A growing number of organizations of all types are providing a broad range of social services to the gay and lesbian communities throughout Canada and many of these have used the media to help them achieve their goals. For instance, the group "Dykes on Mykes" has produced a radio show since 1987 to promote community awareness of the challenges facing the gay and lesbian communities in Canada (Macphee & Hogan, 2006). Likewise, Willson, Green, Haworth-Brockman, and Beck (2006) report that they partnered with the Prairie Women's Health Centre of Excellence (PWHCE) in Winnipeg and Saskatoon using a strategy known as "photovoice" to provide impoverished Canadian women with the opportunity to share their experiences using their own words and photographic records of their lives. In the photovoice approach, "Participants are given cameras and training in how to use them; they then photograph…
References
'The irreverent raging grannies: Humour as protest. (2006, Summer/Fall). Canadian Woman
'Studies, 25(3, 4), 141-148.
Bersten, R. (2008). Marginalia: Living on the edge. Gay and Lesbian Issues and Psychology
Review, 4(1), 9-10.
equity at Facebook is to use the capital asset pricing model. The formula for CAPM is as follow:
Rj = RF + ?j [RM - RF]
The first step to determining the cost of equity is to gather the different variables go into CAPM. The risk free rate is the first such variable. The risk free rate reflects the rate of return that an investor can earn on an investment that has no risk The only investments that are deemed to have no risk are Treasury securities. This is because the U.. Treasury prints money, so there is zero risk that these will not be repaid. There is risk that the payment will not have the same real value, but it will have the same nominal value as expected.
According to the U.. Treasury webpage, a one-year Treasury bond carries with it a rate of 0.13%. This is the risk…
Sources
Campbell, H. (1995). The CAPM - WWWFinance. Retrieved May 2012 from http://www.duke.edu/~charvey/Classes/ba350/riskman/riskman.htm
Investopedia.com (2012). Financial concepts: capital asset pricing model (CAPM). Retrieved May 2012 from http://www.investopedia.com/university/concepts/concepts8.asp
Yahoo! Finance. Retrieved November 18, 2013 from http://finance.yahoo.com/
More specifically, the growing ability of employees to share their opinions about their employers means that employers who fail to provide a uniformly consistent and positive vocational experience will have greater difficulty recruiting and retaining the best-qualified talent (Alessie, 2008). Three-quarters of contemporary business executives polled have expressed concern about their ability to recruit and retain good employees and as many as eighty percent have concerns that may not be able to maintain the enough talented employees to sustain their organizations (Alessie, 2008).
According to many contemporary business HM professionals, the role of Facebook has increased the pressure of ensuring employee satisfaction. In addition to having to compete for talent in an environment that makes job hunting easier, they also have to worry about the negative impact on recruitment of public opinions posted on Facebook about employees' experiences (Leader-Chivee, Hamilton, & Cowan, 2008). Similarly, as the competition for top talent…
References
Alessie, L. "Big Brother is watching: Lorenza Alessie, associate director at HVS
Executive Search, investigates how professional and social online networks such as Facebook and Linkedin are affecting the face of recruitment." Leisure Report, (August 2008).
Leader-Chivee, L., Hamilton, B.A., and Cowan, E. "Networking the way to success:
online social networks for workplace and competitive advantage." People & Strategy, (December 2008).
Followers - males and females of all ages who join sites to keep up with what their peers are doing.
Faithfuls - older males and females generally aged over 20, who typically use social networking sites to rekindle old friendships, often from school or Functionals - mostly older males who tend to be single-minded in using sites for a particular purpose. (Are you an…, 2008, ¶ 5)
Friends online, off-line
Dan Tynan (2008), a self-acclaimed expert on technology, contends in the article, "The etiquette of social networking: How to make friends online without alienating anybody," that friends on Facebook may not be exactly whom they claim to be. Tynan relates information regarding: "How to approach strangers online, handle unwelcome solicitations, or make real friends out of virtual ones" (Tynan, ¶ 1). Some individuals on Facebook only invite people they know well. Some invite people they know little about, while some…
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"Are you an 'Alpha socialiser' or an 'attention seeker'?...Ofcom Research Identifies Social
Networking Profiles." (2008). M2 Presswire. M2 Communications Ltd. Retrieved May
02, 2009 from HighBeam Research: http://www.highbeam.com/doc/1G1177378076.html
The Columbia World of Quotations. (1996). New York: Columbia University Press. Retrieved May 02, 2009 from: www.bartleby.com/66/
As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East.
Facebook revolutions
It was in the wake of 2008 when Oscar Morales, a young man in Columbia, decided that he had had enough of FARC (Revolutionary Armed Forces of Colombia), a Marxist group which routinely kidnaps people, keeping them as hostages for months or years, while many of the hostages die in captivity. Angry and depressed by the actions of FARC, one night he turned to Facebook which he had been using to connect with his friends and high school classmates. He…
Works Cited
Alexanian, Janet A.. "Eyewitness Accounts and Political Claims: Transnational Responses to the 2009 Postelection Protests in Iran." Comparative Studies of South Asia, Africa and the Middle East 31.2 (2011): 425-442. Project MUSE. Web. 3 Oct. 2011. .
Burns, Alex and Ben Eltham, "Twitter free Iran: an evaluation of twitter's role in public diplomacy and information operations in Iran's 2009 election crisis," in Papandrea, Franco & Armstrong, Mark (Eds.). Record of the Communications Policy & Research Forum 2009. Sydney: Network Insight Institute. Web. 26 Nov. 2011 .
China, Walid. "The Facebook Revolution." New African 503 (2011): 24. MasterFILE Premier. Web. 26 Nov. 2011.
Eltahawy, Mona. "The Middle East's Generation Facebook." World Policy Journal 25.3 (2008): 69-77. Academic Search Premier. Web. 26 Nov. 2011.
Strategic Management Facebook
Strategic Management
Mission and Vision Statement against Organizational Performance
Evaluation of Strategic Goals
Financial Performance of the Organization
Competitive and Market Analysis
Corporate Strategy to Maximize eturn to Shareholders
Mergers or Acquisitions as a Viable Strategy
Employee Motivational Techniques
Organizational Existing Strategies' Support to Business Ethics
The world of commerce in the twenty fist century has changed, indeed revolutionized in terms of doing business and making money. The technological innovations and advancement has left an indelible imprint on the ways of operating business functions. Strategic management, in this regard, is one of the approaches that are put into effect by the organizations top management in order to analyze their vital initiatives and performance in the external environment (Thompson, Cram101 Textbook eviews, Strickland & Gamble, 2006).
Strategic management is an enduring phenomenon that serves as a roadmap to the organization, where it usually evaluates and controls the overall…
References
Facebook. (2012). Facebook -- About (Mission Statement). Retrieved from Facebook website: http://www.facebook.com/ facebook/info
Facebook. (2012). Facebook -- Investor Relations (Code of Business Conduct and Ethics). Retrieved from Facebook website:
Managerial Challenge at Facebook
Marketing Problem at Facebook
Application of Project Management to Facebook's Marketing Problem
Project Team
The Triple Constraint
Gant chart of the Project
Application of Operations Management to Facebook's Marketing Problem
Application of Information Systems Management to Facebook's Marketing Problem
Assignment of the Project Team
Training Needed
Work Breakdown including Critical Path
Planning Budget
Facebook is one of the social media platforms that has transformed modern communications and become highly successful and profitable in the process. Throughout its operations, the company has remained successful and adopted suitable business strategies and initiatives. One of these initiatives is the recent initial public offering that was largely successful despite numerous challenges in initial stages. However, several events have taken place in the recent past and contributed to decline in the number of Facebook's users. This decline is a reflection of marketing and advertising problems at the company, which is a…
References
Cameron, M. (2012, August 31). Facebook's Big Marketing Problem. Retrieved March 13, 2016, from http://www.brw.com.au/p/sections/emerging_companies/facebook_big_marketing_problem_FKKtZmy6O2OjBvwTUL1abN
Edwards, J. (2012, September 5). Here Are Facebook's 7 Biggest Problems, According To Its Top Ad Product Exec. Business Insider. Retrieved March 13, 2016, from http://www.businessinsider.com/facebooks-7-biggest-advertising-problems-according-gokul-rajaram-2012-9
Food and Agriculture Organization. (n.d.). Chapter 9: Marketing Information Systems. Retrieved March 13, 2016, from http://www.fao.org/docrep/w3241e/w3241e0a.htm
Heldman, K. (2007). PMP: Project management professional exam study guide (4th ed.). Indianapolis, IN: Wiley Publishing Inc.
Asset to Society?
In February 2014, Facebook will be celebrating ten years of having connected people worldwide. By then, it is expected that the number of users benefiting from its system would increase beyond today's point of over 1.15 billion. Of this number, quite a substantial percentage is occupied by profiles belonging to companies, public figures, representatives, etc. To put it otherwise, Facebook seems to have become the engine to which most individuals relate to one way or another. hile it is often referred to as a social network, the service does not actually provide the continuity that socializing, in its intrinsic terminology, attains. However, certain features do become helpful tools in providing relevant information and bringing people together for a specific purpose. For example, an organization fighting to raise awareness in regards to a specific cause, like cancer, can increase its odds of achieving success by using the hashtag…
Works Cited
Allan, Richard. Measuring Facebook's Economic Impact in Europe. Facebook Brussels, 24 Jan. 2012. Web. 29 August 2013.
ConsumerReports.org. Facebook and Your Privacy: Who Sees the Data You Share on the Biggest Social Network. Consumer Reports, June 2012. Web. 29 August 2013.
Privacy Risks In Using Facebook
When contemplating using Facebook, users must engage in a cost-benefit analysis. This analysis will be different for every individual on both a personal and professional level. Even for individuals who are not concerned about incurring major risks to their personal and professional security, the constant temptation of accessing online social networking sites can be a drain upon their time and mental stability. For others, the concern that their friends may be judging them based upon their posts, particularly in this heightened and polarized political climate may be disconcerting. On the other hand, Facebook does provide an easy way to remain connected to individuals that a poster might not otherwise be in contact with, including old school friends and people with similar interests living far away.
The main professional concern for Facebook users is that something that a prospective or current employer might disagree with may…
References
Fox-Brewster, T. (2016). Facebook is playing games with your privacy and there is nothing you
can do about it. Forbes. Retrieved from: https://www.forbes.com/sites/thomasbrewster/2016/06/29/facebook-location-tracking- friend-games/#3eb4d26c35f9
Giang, V. (2012). Is it legal for employers to check Facebook? Business Insider. Retrieved from:
http://www.businessinsider.com/is-it-legal-for-employers-to-check-facebook-2012-3
Hern, A. (2016). Facebook is chipping away at privacy and my profile has been exposed.
The Guardian. Retrieved from: https://www.theguardian.com/technology/2016/jun/29/facebook-privacy-secret-profile- exposed
McDonnell, A. (2016). 60% of employers are peeking into candidates\\' social media profiles.
Career Builder. https://www.careerbuilder.com/advice/60-of-employers-are-peeking-into- candidates-social-media-profiles
Social networks are emerging as a powerful and sophisticated new kind of marketing channel. Marketing is becoming precise, personal, and social: social networking sites are giving marketers new abilities to hypertarget campaigns using profile information, engage community members by tapping into social capital within friend groups, and systematically cultivate word-of-mouth marketing across their existing customer base (Shih 81-82).
Hypertargeting through social networks like Facebook is an important part of the new way of advertising. hat is so different in the Facebook age of marketing is that through Facebook people end up sharing a lot of demographic information about themselves, as well as "psychographic information" (Shih 83). Shih (83) notes that it is considered normal to share your birthday, your religion, your hobbies, your political views, and even your relationship status. This means that through hypertargeting, ads can now reach individuals whom they are specially designed to influence.
Facebook has changed…
Works Cited
Hovland, Roxanne. & Wolburg, Joyce M. Advertising, Society, and Consumer Culture.
M.E.
Sharpe, 2010.
Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is
Companies including Salesforce.com are very interested in partnering with Facebook to gain access to these data sets to further strengthen their applications as well.
The third significant area of potential growth for Facebook is in the area of entertainment. The statistics and analysis of interest in Facebook as an entertainment platform shows high levels of potential adoption and use over time with the convenience over mobile devices further driving demand (Zhang, 2010). The development of entirely new forms of entertainment based on activities members are tagged in pictures of also has significant potential for product placement which is an entirely new area global brands are looking into right now (Smith, Kidder, 2010). Facebook Already has many Fan pages for individual movies, entertainment events and sports teams. In the future the ability to measure these marketing efforts is going to make fine-tuning entertainment options all the more effective.
Conclusion
Facebook is…
References
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Hennig-Thurau, Malthouse, E., Friege, C., Gensler, S., Lobschat,
L., Rangaswamy, A., & Skiera, B.. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research: JSR, 13(3), 311.
Smith, W., & Kidder, D. (2010). You've been tagged! (Then again, maybe not): Employers and Facebook. Business Horizons, 53(5), 491.
unethical for employees to use Facebook during work hours provided that 1. It does not interfere with their work duties and 2. They are not expressly forbidden from doing so according to company policy. However, the issue is not employers exercising their legitimate rights to monitor employee posting on work computers, but what prospective employees (and existing employees, depending on the policy) say and do on their social media accounts away from work, on their home computers and mobile phones.
It is not 'easy' to find out personal things, necessarily, online. Some people do attempt to enact a certain amount of screening in terms of how much is visible to the public on Facebook. Some people use privacy settings so that only close friends and relatives are privy to what they post. When employers ask for Facebook passwords they are intruding into a private sphere in which there is a…
Company's Head of Corporate Communications
Siemens is a company which is extremely noble in its place in the world and in business. Siemens is a company which really is making the world, a greener, safer and more sustainable place to live and to do business. Siemens is a company which can be of an enormous asset when it comes to empowering other firms to engage in business activities with a higher level of stability and aplomb. Facebook is a powerful tool for Siemens to strengthen relationships with existing partners, meet new partners, and to extend its presence on the web in the exact manner that Siemens chooses.
Positive Feedback
One of the ideal aspects of Siemens' usage of its Facebook page is that it is able to consistently post a few times a day. Many other companies can't even seem to manage that. Establishing a consistent presence on Facebook is…
References
Siemens.com. (2012). Driving Sustainability. Retrieved from Siemens.com:
http://www.siemens.com/sustainability/pool/en/current-reporting/siemens-sr2012.pdf
e-Commerce
MAJOR STRATEGIC ISSUES OF FACEBOOK
Identify the major strategic issues of Facebook
Facebook strategically aimed creating a platform for social interactivity in the internet. The team used the existing website technology to facilitate this interaction. In order to expand into new markets without losing what originally made it popular, Facebook must ensure that the new products are connected to its original idea in one way or the other. For instance, as an advertising tool, Facebook should make sure that corporate and businesspersons who need marketing own Facebook accounts where people connect with them.
Major Characteristics of Web 2.0
Allows web-based applications to be accessed from any place
Simple applications are used to solve specified problems
Its value is more anchored on the content rather than the software used to display the same content.
Sharing of data is straightforward.
Is uses a bottom-up distribution pattern rather than top-down.
User friendly…
Yet, this has had a serious negative impact on the stock value of the company, as investors are weary that the company can stand strong while not meeting its projected numbers. Stocks dropped about 16%. The article, however, has no graphics to help portray the dramatic stock decline.
rticle 4
Dietrich, Chirs. (2012). Blue chips drop 243 points. Wall Street Journal. Web. Retrieved October 23, 2012 from http://online.wsj.com/article/SB10001424052970203406404578074151221809878.html?mod=WSJ_hp_mostpop_read
Major company 3M failed to impress this third quarter. The filing of its revenue numbers showed a dramatic decline that has been continuing to affect the company's stocks since the beginning of the year. Not only did 3M's poor performance impact its own stock prices, it helped generate poor Dow Jones numbers in general within the industrials context. Poor management decisions have led to falling income, and as such the company's stock is suffering. The article presented a short video which helped…
Article 5
Lessin, Jessica. (2012). Apple drops an iPad Mini on rivals. Wall Street Journal. Web. Retrieved October 23, 2012 from http://online.wsj.com/article/SB10001424052970204425904578074681343454060.html?mod=WSJ_business_LeadStoryCollection
In a general market decline for the third quarter, Apple just announced a major competitive product to help fight with its competitors that have cheaper tablets on the market. It announced the mini iPad to compete with Amazon's Kindle and other products, whose companies are showing higher stock percentage increases. However, as the article stated, "investors were underwhelmed, with most of the new products previously reported or rumored." This management decision may have been made too early, as the company will ultimately be competing with itself based on the recent launch of the iPad 2. As such, stocks fell about 3.3% after the announcement went public. The article has several vivid imaged that showcase the new iPad Mini alongside Apple sponsored videos unveiling the product. They help showcase the product in question, but really don't provide any insight into the negative impact the announcement had in terms of stock value.
People on Facebook act more like they have the world wired and can afford anything, and that life is wonderful rather than a challenge (Boyt, 2011). As a result if someone does criticize another's work they are openly criticized or ostracized -- clearly not the behavior that leads to sales being made rapidly (Boyt, 2011). Facebook is actually a pecking order of sorts, kind of like a virtual high school where those who can tell the best stories and work to attain popularity get the most followers or "friends." It is easy to inflate friend figures on Facebook, further accelerating the peak of inflated expectations as well. With a valuation of $50B whetting the appetite of thousands of companies on how to translate the popularity of the site into revenue (O'Leary, 2011).
Why Not in Other Areas of the Hype Cycle
Facebook does not belong in any other area of…
References
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Susie Boyt. (2011, January). Facebook's unfriendly face. FT.com FT Online
O'Leary, N.. (2011, January). First on Facebook. Adweek, 52(2), 9.
Chris Nuttall. (2009, April 13). Real-time updates open a fresh frontier for social network sites. Financial Times,13.
emergence of social media and other sharing-based websites and portals on the orld ide eb has been to a degree that has been life-changing and society-changing in nature. For the most part, these effects have been quite good and fruitful. As with all things, however, there are adaptations and/or uses that are less than positive in terms of the intentional or unintentional effects that are rendered. A major one of those effects, and indeed the focus of this report, is the attention/sharing aspect of the behavior and how this can lead to drastic and/or unforeseen consequences. Indeed, there is the propensity of some people to "over-share" and reveal details, behaviors or events that are unseemly or extremely unwise, if not both. This does not mean, of course, that the entire technology should be scrapped or banned or that it should be over-regulated. However, people do need to understand the implications…
Works Cited
ABA. "Facebook Messages Admissible Under Traditional Evidence Rules -- Litigation News -- ABA Section Of Litigation." Apps.americanbar.org. N.p., 2016. Web. 2 July 2016.
Roberts, Bryan. "10 Ways To Avoid Facebook Drama." RELEVANT Magazine. N.p., 2012. Web. 2 July 2016.
Sieczkowski, Cavan. "Woman's Outrageous Photo At Arlington National Cemetery Sparks Facebook Fury." The Huffington Post. N.p., 2012. Web. 2 July 2016.
Texas, Virgil. "How I Infiltrated A White Pride Facebook Group And Turned It Into 'LGBT Southerners For Michelle Obama' -- VICE -- United States." VICE. N.p., 2016. Web. 2 July 2016.
Social Media Friends
Social media has become a virtual world where relationships are sustained via the instant messaging of short little blurbs and the posting of random photographs followed by the arbitrary "like" button. In a world where the concept of friendship has become digitized, it is somewhat difficult just to even define the concept of friendship. Old world terms or traditional norms seldom apply in the 21st century where everything from sex to gender to political affiliation has taken on a new meaning of its own in recent years. So when the subject of friendship and social media comes up, the first thing to do is define the concept. If "friends" is being defined as someone you at least talk to (if not face-to-face then at least over the phone) in order to catch up on each other's life, as someone you take that much interest in and feel…
Works Cited
Dailey, Kate. "Friends with Benefits: Do Facebook Friends Provide the Same Support as
Those in Real Life?" Writing Today: Brief Third Edition. Eds. Richard Johnson-Sheehan and Charles Paine. Boston: Pearson, 2016. 202-205. Print.
Staples, Brent. "What Adolescents Miss When We Let Them Grow Up in Cyberspace."
New York Times. May 29, 2004. A24.
What is interesting to me is that the conservative Christian cry used to be stop watching porn on the internet, or that your kids would be pimped out on the internet by perverts. Now, social media has become the latest "sinful" activity.
Perhaps Rev. Miller should get on the phone to Sarah Palin, and counsel her about her kids' activity on Facebook. Bristol Palin found time from her "Dancing with the stars" practice to get on Facebook with her sister Willow to ride on a friend who had the chutzpah to say "Sarah Palin's Alaska is failing so hard right now." Willow's response was to call the poster a gay slur, and Bristol jumping in the fray to respondL "you're just running your mouth to talk sh•t." I give the Palin girls credit: the apples didn't fall from the tree. They attack just like their mother.
I wonder what the…
I actually agree that money is an important concept in the contemporary society and by gaining access to as much as possible someone can make wonders. The numerous areas lacking basic needs raise public awareness regarding the way that people need to think in order to make the world a better place. Even with this, lacking the funds to help people there means that one is powerless in the face of suffering.
Despite the significance of money today, one should also acknowledge the importance of being human. This is exactly what the initial Facebook involved -- people knew that this was a social network built on the need to bring people together rather than to simply increase someone's profits. Individuals would use it as a place to escape society and to get involved in a community where things other than money were important. Appreciation for simple things was possible there…
Large number of respondents will require large number of questionnaires to be given to the individuals and this would have high financial implications.
1.9
Delimitations
Due to the problem of fear of the information that if the Facebook members disclose will be used against them in future, I intend to guarantee them anonymity on any information given and confidentiality by ensuring no names or sensitive information is required in the questionnaires. On the time constraint, the questionnaires will be designed so that it takes small amount of time with few open ended questions. On the financial, the samples taken will be done randomly so that even if it's quite small compared to the whole Facebook membership, it will be representative.
CHAPTER TWO
BACKGROUND
2.1
Literature review
2.1.1
Introduction
Social networking is considered the as the manner of communication in the 21st century. It refers to the individuals grouping into groups…
2004 and now is one of the world's popular website. Facebook has over 845 monthly active users and over 483 million daily active users. There are also 425 million mobile users (Protalinksi, 2012). The popularity of the site is so much that when security breaches occur, the private information of near one in every seven people in the world is at risk. ith the site being a place where people keep their personal information, there is also the risk that this information becomes valuable to potential employers, though for all the wrong reasons. The open nature of Facebook means that people you do not know have access to the information. It is argued that people need to be careful when they use Facebook, and take care of their personal information.
How Facebook orks
Facebook's business model is to gather information about people and sell that information to marketers. This works…
Works Cited:
Protalinski, E. (2012). Facebook has over 845 million users. ZDNet. Retrieved April 24, 2012 from http://www.zdnet.com/blog/facebook/facebook-has-over-845-million-users/8332
Mui, C. (2011). Facebooks' privacy issues are even deeper than we knew. Forbes. Retrieved April 24, 2012 from http://www.forbes.com/sites/chunkamui/2011/08/08/facebooks-privacy-issues-are-even-deeper-than-we-knew/
Brown, E. (2011). Facebook timeline privacy concerns deepen as rollout begins. ZDNet. Retrieved April 24, 2012 from http://www.zdnet.com/blog/feeds/facebook-timeline-privacy-concerns-deepen-as-rollout-begins/4424
Du, W. (2012). Job candidates getting tripped up by Facebook. MSNBC.com. Retrieved April 24, 2012 from http://www.msnbc.msn.com/id/20202935/ns/business-school_inc_/t/job-candidates-getting-tripped-facebook/
Business
There has been some disagreement among people about whether Facebook is good for business. Some people suggest that Facebook is an invaluable marketing tool that can really help business, particularly emerging businesses, by helping them with publicity. Other people warn about the dark side of Facebook. Although it allows good news about businesses to spread virally, it also leaves businesses open to some dangers. For example, unlike on business websites, businesses have no control over what people say about them on Facebook, so that a disgruntled customer or a customer with a grudge might be able to do significant damage to a company's reputation, even if such damage is actually unwarranted by the underlying scenario. Despite that caveat, there are five ways that Facebook is good for business: 1) it allows a business to manage its reputation; 2) it allows a business to engage in event promotion;
it helps…
In this way, it has even come to supercede basic email interaction as a way of establishing lines of communication. Moreover, the nature of the forum is such that the lines of communication are always open and function in a way that is multidirectional.
As a result, Facebook is today continually redefining both the way people use the internet, and even more importantly, the way that people intercourse socially. Such is demonstrated by the evolving purposes which social networking sites have come to reflect, increasingly eschewing previously prominent cultural tendencies emphasizing modesty, privacy and disclosure only to a close circle of friends. The aggressive expansion of one's social circle via such networking avenues has produced myriad unconscious rationales for sharing such personal information. As Salkever (2009) observes, this has become an ever more persistent condition of youth culture, with personal disclosure mirroring these instincts amongst peers and in a celebrity…
Works Cited:
Barnes, S.B. (2006). A Privacy Paradox: Social Networking in the United States. First Monday, 11(9).
Harkey, M. (2006). Case 14: Facebook. Stanford Graduate School of Business.
Miyazaki, a.D. & Fernandez, a. (2000). Internet Privacy and Security: An Examination of Online Retailer Disclosures. Journal of Public Policy & Marketing, 19(1), 54-61.
Salkever, a. (2009). Will social networks kill Google? A Facebook founder (naturally) says yes. Daily Finance.
The Facebook page must incorporate a means to provide customer feedback. Hence, the Facebook page will feature a feedback form. It will also accept messages so that customers have another channel to send administration suggestions and constructive comments.
5.0 Marketing
5.1 enefits of Facebook Page
Facebook pages provide numerous benefits. For example, the Facebook platform supports UserVoice, an externally hosted feedback forum (lack, 2012). lack (2012) states, "Another approach to getting customer feedback on an ongoing basis is to use a hosted feedback forum such as UserVoice."
5.2 Costs
5.2.1 Development and Management Costs
Facebook does not charge a fee for the Facebook business page service. Furthermore, design, development, and deployment of a Facebook page social campaign is relatively inexpensive. For example, Constant Contact, a third party Facebook page developer, charges about $50 for a site with about 5,000 to 10,000 fans (Constant Contact, 2012).
5.2.2 Marketing Costs
Elaborate marketing…
Bibliography
AP Alert Presence 2012, Best hospital pages- childrenl hospitals, accessed 30th April 2012, .
AP Alert Presence 2012, Best hospital pages- individual hospitals, accessed 30th April 2012, .
Black L. 2012, 4 simple ways to get customer feedback online, accessed 30th April 2012, .
Constant Contact: social campaigns pricing 2012, accessed 30th April, 2012, .
Ten-Year Billionaire: Mark Zuckerberg
My 2011 challenge is to become a vegetarian and only eat meat if I kill the animal myself. The reason for this is that I feel lucky for having such a great life. In order to practice thankfulness, I want to be more connected to the food I eat and the animals that give their lives so I can eat them. Mark Zuckerberg, January 1, 2011
There are certain business leaders who make impact on their companies and often on the world of business because of their philosophies, action, and businesses they lead. Among the more recent top performers is Facebook founder, Mark Zuckerberg, who took an idea and transformed it into a billion-dollar empire in less than 10 years. To gain some new insights into how Zuckerberg leveraged his modest concept into the world's most popular social media network, this paper provides a review of…
References
Avolio, B.J., & Bass, B.M. (2002). Developing potential across a full range of leadership:
Cases on transactional and transformational leadership. Mahwah, NJ: Lawrence Erlbaum
Associates.
Conner, J. (2009). Facebook, the image and the virtual cedar bar. Afterimage, 37(2), 11-13.
Unconsented Facebook Behavioral User Research
Facebook's 2012 involvement in a behavioral experiment on a series of its unknowing users
Case Presentation
There is much controversy with regard to Facebook's role in a scandal involving users being followed and exploited. The company is responsible for performing a study where 689,003 individuals on Facebook were manipulated in an attempt to determine how particular ideas influenced them. These respective users were divided in two groups: one of them was provided with news feeds containing positive information while the other was provided with news feeds containing negative information. As a consequence of the experiment, analysts determined that the first group was more likely to make positive posts while the second was inclined to post negative ideas.
Facebook's attempt to interfere with people's lives and analyze how this affected them raised a series of questions:
as this experiment ethical?
as this experiment legal?
To what…
Works cited:
Bakan, J. "Childhood Under Siege: How Big Business Targets Children." (Simon and Schuster, 9 Aug 2011)
Hill, K. "Facebook Added 'Research' To User Agreement 4 Months After Emotion Manipulation Study." Retrieved November 17, 2014, from http://www.forbes.com/sites/kashmirhill/2014/06/30/facebook-only-got-permission-to-do-research-on-users-after-emotion-manipulation-study/
Jacobsen, D., & Idziorek, J. "Computer Security Literacy: Staying Safe in a Digital World." (CRC Press, 27 Nov 2012)
Kramer, A.D.I. Retrieved November 17, 2014, from https://www.facebook.com/akramer/posts/10152987150867796
2008 Election
Facebook and Presidential Elections
In a recent article for The Christian Science Monitor, writer Gloria Goodale called President Obama "the undeniable king of digital outreach" in the 2008 election (Goodale n.pag.). No candidate before him had had access to the kind of technology available to Mr. Obama and none of his contemporaries made use of the new social media quite like he did. His campaign's use of Facebook separated candidate Obama from the pack during the primaries, although both Mr. Obama and Republican rival John McCain used Facebook during the presidential race. Social media changed the face of the 2008 election and ensured its role on the political scene of the future.
Because Facebook is still relatively new and has only been available during one presidential campaign, little research has been done on its efficacy. Data from Pew Internet reveal that sixty-five percent of social network site (SNS)…
Works Cited
Goodale, Gloria. "New social media and the 2012 election: Waaaaay beyond Facebook 2008."
The Christian Science Monitor 20 April 2011: n. page. Web. 1 Oct 2011.
Joseph, Linda C. "Campaign 2008." MultiMedia & [email protected] 15.5 (2008): 17-20. Web.
1 Oct 2011.
Blog
Bennett, Jessica. "Should Facebook Ban Sexist Pages?"
Misogyny is alive and well online; the nternet provides just another forum in which bigots can express their views. n "Should Facebook Ban Sexist Pages," Jessica Bennett (http://www.thedailybeast.com/articles/2011/11/05/should-facebook-ban-sexist-pages-the-reality-of-misogyny-online.html) suggests that female bloggers can control the discourse by raising awareness about the presence of misogyny and working to correct the underlying social problems that spawn it in the first place. n many online forums, misogynists can hide behind the cloak of anonymity that the nternet provides. Even when identities are exposed, as on Facebook, sexism remains rampant. As Bennett puts it, "Facebook is just a newer version of the same old problem," (p. 2).
While Bennett fails to effectively address the central question she poses in the title of her blog post, other authors tackle the subject well. For instance, Brendan O'Neill of The Telegraph (http://blogs.telegraph.co.uk/news/brendanoneill2/100115868/the-campaign-to-stamp-out-misogyny-online-echoes-victorian-efforts-to-protect-women-from-coarse-language/) accuses all those who would view censorship…
In the peer-reviewed online journal First Monday ( http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3086/2589 ), Eszter Hargittai notes that young users of Facebook are savvier about protecting their privacy than is commonly feared. However, Facebook has been under a lot of scrutiny lately, related to the site's privacy options and default settings. According to an article appearing in the online Wall Street Journal, ( http://online.wsj.com/article/SB10001424052970204224604577030383745515166.html ) "Facebook Inc. is close to a settlement with the U.S. government over charges that it misled users about its use of their personal information, the latest sign of widening public concern over privacy in the digital age." Hargittai champions personal responsibility and empowerment: which is far more useful in preventing privacy breaches than government intervention.
With a new Facebook phone ( http://www.itworld.com/it-managementstrategy/227281/facebook-phone-buffy-privacy-slayer ), set to reach markets, consumers are understandably suspicious about the pervasiveness of the social networking tool. Just how far are we willing to allow social networking to monitor our interests, beliefs, and ways of life? Facebook presents an interesting conundrum: we get more out of our Facebook interactions and friendships if we share more about ourselves; yet the more we share, the more of our lives becomes free fodder for marketing companies.
Savvy users of Facebook, like the young men and women participating in Hargittai's study, know how to restrict who sees what on their Facebook profile. It is up to the individual to make the privacy setting changes that are most appropriate to the user. Instead of crying about how a company wants to make money, Facebook members should learn about the Web tools they use on a daily basis.
Such businesses can therefore approach the opinion leaders with incentives to recruit new members to the buying service.
I would personally not participate in group buying experience on Facebook this is because it can lead to protracted legal battle with those Facebook users whose profiles and postings were studied without their consent. Using such information to track members' activities and purchases on the Web for marketing purposes is a violation of someone's privacy. This is especially tragic if personal information that members had not intended to share is gleaned to third parties.
The Facebook experience with Beacon spells doom for the two group buying business opportunities. Businesses that embark on usage of text-analytic software to probe the content of the member profiles and postage message with a view to identifying their interests in specific products or services violates the privacy of Facebook users. Many Facebook users use messaging services to…
References
McCuddy, M.K. & Morgal, M.L. (2012). Facebook: Just a Social Networking Site or an Opportunity for Entrepreneurs? Retrieved from http://brainmass.com/business/management/455893