Facebook Essays (Examples)

Facebook Is an Advertising Company Built on

Facebook is an advertising company built on a social media platform. How Facebook works is that it attracts a large audience (over 1 billion) of users, and the users are entering personal information about themselves and their friends into the site. The site collects all of this data, and the data is then used to target advertisers. So Facebook knows a lot about a person -- where they are, what things they like, and what demographic they are. The company sells advertisements based on this information. The key resource for Facebook is the data, which allows for such refined targeting of the ads, but of course the data is only acquired by the fact that Facebook has a platform that proved attractive to users in the first place. At this point, the company's size and installed user base is a key manifestation of that asset -- people are on Facebook because you sort of have to be, because everybody else is. The rest of the company's critical resources are the ones that are used to support this system -- the financial resources and physical infrastructure to run the site; the technological skill that allows Facebook to acquire so much data…… [Read More]

Facebook Brand Advertisement from College to Professional Networking

It has more than 3,200 new applications on its site. The strategy is to organize literally everything on the Internet. Applications enhance Facebook as a social hub, but also as professional hub serving recruiters, manager and colleagues seeking to hire and promote job candidates. It also tracks consumer tastes to help vendors better target their products and services.

A c-have these campaigns been successful or unsuccessful?

Facebook's campaigns are very successful. Total registrations in 2007 quadrupled over those in 2006 (Vogelstein, 2007). In June 2007, 11.5 million of Facebook visitors were 35 or older, more than double the number a year before (Ricadela, 2007). Also, according to Ricadela, this age group now accounts for more than 41% of all Facebook visitors.

A d-advertising of the competition

On the social network front, MySpace is Facebook's main competitor while LinkedIn is Facebook's major professional network competitor (Ricadela, 2007). Like Facebook, these sites have relied mostly on viral marketing techniques instead of advertising as well. However, Facebook has a more upscale audience than MySpace and is winning against LinkedIn by generating more buzz and excitement and avoiding the "button-down" feel of LinkeIn (Ricadela, 2007). Another differenece is that MySpace has encouraged users to…… [Read More]

Facebook Going Public

IPO

Facebook's IPO

Facebook, the world's leading social networking site, has recently filed to raise capital by launching an initial public offering (IPO). During this process the company will sell equity shares in the form of stocks to interested investors. There has been much hype about Facebook's IPO and it has been a long awaited event. Facebook has had an interesting history and the company's CEO has publicly stated his intentions "not to hurry" the IPO on many occasions. One reason that Facebook has not been in a hurry to find additional capital is because the company has been rather well capitalized throughout most of its existence. However, the circumstances have change and Facebook has finally decided to utilize the IPO to raise additional capital and make the company a public traded corporation.

In the world of finance, capital structure is used to describe the manner in which a corporation finances its assets through some mixture of equity, debt, or hybrid securities (Atrill & McLaney, 2011). A firm's capital structure is the breakdown or structure of its long-term liabilities. For example, a firm that sells eighty million dollars in equity and twenty million in debt is said to be eighty…… [Read More]

Facebook IPO Growth

collegiate social network that provided friends the opportunity to stay in touch with each other as they moved on with their academic careers to a social network-based business model generating billions of dollars in revenue, Facebook has gone through many transformations as a business. The intent of this analysis is to evaluate the progression of Facebook on the most critical key dimensions of its performance as measured by financial metrics. Facebook's innate design structure enables it to be personalized for specific user's tastes, as the ergonomics and user experience enable this design objective (Kane, et.al.). Predicated on the ability to create highly personalized user experiences and align many of the world's most powerful brands with potential customers via their platform, Facebook is today a formidable force in online advertising (Smith, 357). The IPO provided the necessary funds to allow for Facebook to grow these core aspects of their infrastructure, accenting their value with deep analytics and insights that are readily used for defining advertising profiles, digital marketing campaign strategies and digital services to brand marketers (Kane, et.al.).

Funding of Facebook

The most significant events in Facebook's funding history began in 2004 and progress up to the IPO in 2012. Peter…… [Read More]

Facebook's Acquisition of Whatsapp

Mergers and Acquisition

Mergers And Acquistion

Mergers and acquisition are aspects that managers of various companies use in order to grow rapidly or increase their market share in a given industry. It is often characterized by dividing, buying, selling, and combining similar entities and different companies that can exist as joint enterprises. The main aim of mergers and acquisitions is to restructure organizations with the purpose of providing positive value and growth (DePamphilis, 2012). This study endeavors to examine the circumstances that resulted in the acquisition of WhatsApp by Facebook. Facebook is a publicly traded company whose shares began trading in the NYSE since last year. Various advantages and disadvantages often accompany the process of merging and acquisition as seen from this example. This report will also identify the organizational structure that has resulted from the acquisition and the possible changes in the companies' human resource practices.

Mergers are differentiated from acquisition partly from the size of the company and financing. Payment by cash is usually termed as acquisitions because the target comes under the indirect control of the bidder's shareholders while the shareholders of the target company. Stock payment is mainly used in mergers. The company's stocks are given…… [Read More]

Facebook Engagement Plan

This 30% should be the focus of NTN to build engagement and loyal following. The social media team focus should be on attracting this specific niche group and growing them into loyal followers through increased engagement. NTN's plan is to increase engagement by two percent each week. This proposal aims to double that plan.

The existing social media team can implement the proposal. The idea is easily tested. Most social media initiatives are easy to undo, so the basic is working with trial and error. Changes would need to be made live and strategies that fail could be undone. A free premium model, where a few videos would be available as a teaser, before registration, is forced. The key is using a technology partner for signups. Quartz is a promising candidate with a great system and low cost, but openness is important for backtracking should the policy change.

The number of likes, shares, comments, and views are metrics appropriate to measure results. Fan reach is a key indicator to measure the appeal of the content and appreciate the quality of the audience (Emoult, 2013). Organic reach help identify ways to improve content visibility and measure results from other marketing channels.…… [Read More]

Facebook and Whatsapp

Internet research a publicly traded company United States undergone a merger acquisition (3) years. Take note circumstances surrounding merger acquisition. Write a (4-6) page paper: 1. Examine circumstances resulted merger acquisition selected company.

In February 2014, Facebook announced the conclusion of a deal to purchase leading messaging service WhatsApp, in a deal worth $19 billion, with $4 billion in cash (CNBC, 2014). The deal is considered one of the biggest in the IT industry, rivaling the acquisition of Compaq by HP, for example. It is also Facebook's biggest acquisition to date. Given the price of the acquisition and the fact that the acquired company is relatively new (it has been operational for about 5 years) and employs only around 50 people (Panzarino, 2013), questions about the motivation behind the deal are obvious.

There are several reasons that motivated the acquisition. First, as Hartung (2014) pointed out, success on the market is closely linked to maintaining relevancy. What this means is that a company needs to continuously stay in touch with the changes and developments on the market, particularly in terms of customer preference. It needs to innovate and propose new service to match these customer requirements. Sometimes, it cannot do…… [Read More]

Analyzing Social Media and Facebook

Facebook

Kaplan and Norton (1993) introduced the balanced scorecard as an implement for management that enables the effective execution of strategies prompted by an organization. The Balanced Scorecard supports the employment and management of all company activities in harmony with their strategic inference. This is done by connecting organizational activities that are non-financial and functioning with fundamental chains to the organization's long-term strategy. The balanced scorecard's four perspectives include: the financial perspective, customer perspective, internal process perspective and learning and growth perspective. The foundation of the different perspectives of the balance scorecard is with regard to the vision, mission and strategic objectives of an organization. In the case of Facebook, the strategic objectives include: brand management, consumer satisfaction, financial prosperity, growth, and innovation.

Facebook, whose main business operation is social media marketing, has to consider the different aspects between financial outcomes and social media growths. By making use of a social media marketing balanced scorecard, it becomes possible to evaluate and assess the diverse short-term benefits and long-term benefits for Facebook Inc. Comparable to the original balanced scorecard by Kaplan and Norton, the social media balanced scorecard as portrayed takes into account metrics from four different perspectives. These include: the…… [Read More]

Using Facebook for Marketing Real Estate

Facebook Marketing Plan for a Real Estate Firm in Atlanta

The online marketing or digital marketing strategy is a front that can no longer be ignored for any business to effectively growing the contemporary global environment. More and more people have less time to receive calls or walk to the areas where the physical property is located, hence can only be accessed or reached through their social media. This inaccessibility is compounded further by the fact that there are literally millions of websites hence competition for attention is at an all time high.

Facebook is the best avenue to use in accessing and directing potential clients to the firm's website where they will get the detailed content of what the firm deals in and the possibility of buying some of the many properties across Atlanta.

The facebook page will be set up as an avenue to enable the firm in Building relationships with clients to properly understand and meet their needs. This means it will have to be as interactive as possible. The comments and questions by the clients on the property will have to be promptly responded to and a short but succinct answer provided for any question or…… [Read More]

To Facebook or Not to Facebook Lessons From Applying for a Job

Facebook Case

In this case, Shaw is torn between two candidates for a leadership position in her firm. One is Parsons, an outgoing male who is active in his community with non-profits and who has strong leadership skills. The other is Jones, who is a female and equally qualified for the job. Shaw is leaning towards Parsons because of his leadership qualities, but she searches the two candidates on Google, she discovers some unsettling photos of Parsons on Facebook -- photos of him with his Fraternity friends, drinking and smoking "blunts." Jones has no Facebook presence -- and Google searches reveal only work-related information. In other words, Jones has a clean "Internet" presence, whereas Parsons' social media activity has "sullied" his reputation to some extent by revealing him to be a "partier." Now Shaw must decide whether Parsons' "extracurricular" activities are enough to change her opinion of him and compel her to give the job to Jones, whose online profile is much more sober.

Analysis

There are a number of principle moral frameworks that could be utilized in this position. One could adopt the John Stuart Mill "Utilitarian" approach (that which produces the "greatest good" -- with a view towards…… [Read More]

IPO Facebook a Leading Social Networking Service

IPO

Facebook, a leading social networking service with users in excess of 800 million, has today grown far beyond the expectations of most right from the time it was founded. Launched sometimes in 2004 by Mark Zuckerberg and several other colleagues of his in college, Facebook has gradually become a force to recon with in the social networking field. The company is currently seeking to raise approximately $10billion from an upcoming Initial Public Offering (IPO). Apart from making quite a number of its current stockholders instant millionaires, Facebook's IPO will impact positively on the firm's bottom line, market capitalization and performance going forward.

Facebook: A Brief History

Mark Zuckerberg according to Philips (2007) "founded Facebook while studying psychology at Harvard University." It is however important to note that even before teaming with others to establish Facebook, Zuckerberg already had several other social-networking platforms in place including Facemash and Coursematch. While Coursematch basically concerned itself with matching or bringing together individuals taking a similar course, the former was a platform that enabled individuals to rate the attractiveness of others.

Facebook was launched in February 2004. However, its original name then was "The facebook" (Philips, 2007). Initially, the membership of the new…… [Read More]

Divorce Facebook and Divorce Issue

The web camera interactions also reflect a minimal degree of actuality. The individuals meetings after virtual interactions are highly likely to experience a difference in the personal and communicative nature. The habits, preferences, and human likings are also absent in case of virtual interactions. It is also noted that after interacting with each other in virtual environment human beings are also likely to be exposed to a low level of self-expression. The human beings also have a tendency to exaggerate or underestimate certain emotional and nonverbal elements of communications. These elements are regarded as high value components of any human interactions.

Backlash within the household:

According to Rosin, Hanna the dominate nature of men in human relationships and marriages is replaced by women in coming years. The research also observes that the mature relationships including marriage will no more be dominated by men and the role of social media is significant in creating such shift. It is also likely that the dominant sex of men is well replaced by women through active users of social media and other related internet enables social networking websites. It is highly recommended to study the shift of power from men to women at all…… [Read More]

Role of Facebook in Today's

Facebook supplies Internet users an easy way to do all of those things. Its biggest advantage is the fact that it is user-friendly. But Facebook is not all good news. There is a negative side to the Facebook phenomenon.

The Disadvantages of Facebook

One negative example of the social impact of computing comes from an article reported in the mainstream media entitled "Facebook 'friend'," in which we learn how the social networking site Facebook has become both a place for boasting and bullying: "For millions of people across the world it is a useful way of catching up with friends. But the social networking site Facebook can also be used for more sinister purposes. In 2009 Notts Police recorded 28 incidents of harassment involving the site -- a figure which shot up 50% to 42 last year" (Sherdley, 2011). Instances of harassment on Facebook are, according to the report, on the rise.

The article tells of Azundah Brown, recently put in prison "for harassing a fellow student on the site" (Sherdley). His victim was Alex Kimberley who accepted his friend request on Facebook. Brown was "on a four-year scholarship program from Nigeria," when Kimberley met him in person at a…… [Read More]

Right to Privacy on Facebook Privacy on

Right to Privacy on Facebook

Privacy on Facebook: A Background

A Chronology of Privacy Breaches

Dissenting Views

The Need to Protect the Privacy of Members and the Way Forward

Today, millions of people continue to join dozens of social networking services including but not limited to Facebook, MySpace and Twitter. However, these services have been accused of neglecting the privacy of their members either for economic gain or otherwise. In this text, I concern myself with the right to privacy as well as the need for the same and how the social networking services are handling the privacy issue. In so doing, I will limit myself to Facebook.

Privacy on Facebook: A Background

Facebook according to Tavani "is a popular social networking service (SNS) founded by Mark Zuckerberg in 2004, when he was a student at Harvard University" (155). According to the author, this service allows members to not only make new friends but to also share information about themselves with those they regard as their friends on this platform. In the past, Facebook has been accused of invading the privacy of its members.

It is important to note that the amount of information Facebook has on any of its…… [Read More]

Case Study of Facebook

Leadership Ethics on Facebook

The milestone in the history of social networking world was created with the advent of Facebook. It was initially created by Mark Zukerberg for the students of Harvard as a platform for social networking. The innovation, creativity and most importantly strong leadership has made this social networking portal an internationally recognized social networking site translated in almost 70 languages. In today's era where the definition of business has changed tremendously and how businesses are conducted have found their new avenues, survival has become a challenge for all small and large organizations. The success factor for Facebook has become a core success principle for all businesses that is increased role of leadership and its active participation in the innovation, creativity and change is essential for the longevity of the businesses. Businesses have to be flexible and adaptive to the ever changing environment whether it is internal environment or external environment.

When we talk about adaptability to the changing environment and success of Facebook in adopting this strategy is credited to its revolutionary leadership skills. Businesses fail if they are reluctant to change and accept innovation. This reluctance is inherited from the leaders pulling the strings of the…… [Read More]

Advertising on Facebook in the

That is a great way for a company to market, because it is able to place many ads on the site and not pay any money until the ads are clicked - meaning that someone who clicked the ad clearly had an interest in the product or service that was offered by the advertisement itself. There is no charge to the person who has clicked on the ad, and there is only a minimal charge to the company. Some pay per click ads cost more than others, of course, and companies can offer more per click as an incentive to place the ad more prominently or have it run more often. There are many ways to use pay per click ads to the advantage of the company that markets with them, provided the marketing department understands how to use those ads correctly, so that they get the most value for their money.

The keywords that are used for the marketing campaign on Facebook are important, because they need to match what the customer or potential customer is looking for and they need to show up on the pages of people who would be interested in the products or services that…… [Read More]

Business Model Facebook Is Using

What anecdotal experiences can you share about Facebook that aligns with the issues brought up in this case study? If you haven't any, find friends who use Facebook and have them offer their thoughts on it.

Probably the most innocent example of Facebook's privacy issues is when someone shares the fact that he or she is going out with friends, does not 'block' this status update from being shown to all readers, and then is confronted by an angry friend the next day -- who was excluded from the meeting. 'Friended' employers not blocked by the user on Facebook might find clues about what an employee was really doing on a 'sick' day. Prospective employers can discover mildly (or not-so-mildly) compromising photos of a job seeker on his or her public profile. But less sexy and even more damaging is evidence that someone may be experiencing financial difficulties, as manifest in anxious, generally shared status updates about mortgage or student loan payments, and this could also be unwittingly made public to 'friended' employers and even individuals with whom the user has a business as well as a social relationship.

Q 4. Where does the social aspect of an e-commerce enterprise…… [Read More]

Global Social Networking Company Facebook Inc Has

global social networking company, Facebook, Inc. has developed the standard for an interface platform that is user friendly. Facebook's developers have fully integrated the programming for Web and mobile applications. The company continues to expand ways for Facebook users to connect, discover, communicate, and share with other users across mobile and conventional digital devices. The mobile-to-mobile messaging application is available on both Android and iOS phones, and the Facebook platform integrates with Instagram. The Instagram Website and mobile application lets users customize the photos and videos they take with filter effects and the like, and share the photos and videos directly with friends and acquaintances or post them in a photo feed. At the end of fourth quarter 2013, Facebook had 1.23 billion monthly active users.

Competitive Strategy. Facebook employs a broad differentiation competitive strategy. A primary factor in the differentiation, according to David Kirkpatrick, author of The Facebook Effect, is that Facebook was based on genuine identities. Facebook's differentiation from other social networking sites, such as MySpace and Friendster, is the fact that the platform is based on authentic email addresses that are tied to people's real identities. This established a tenor of authenticity that encouraged people to engage…… [Read More]

Rogerian Argument About Facebook

Rogerian Argument Facebook

Rogerian Argument about Facebook

Social networking sites (SNS) are a rapidly growing segment of social interaction all over the world. (McCafferty 19)They serve as a source of information for individuals and groups as well as a source of relative connectivity between individuals who know one another in the real world and to allow connections between people who share common interests but might not know one another outside a SNS. (Houghton & Joinson 75) The interconnectivity of the sites, in this paper the focus will be on Facebook the most popular of the SNS service, can serve as a foundational support network for information and to build and/or maintain social connections, yet it also has the potential to leave individuals vulnerable to fraudulent and bad behaviors by others as well as a public arena for the exposition of one's own bad behaviors. Some people claim that the potential for connectivity, and especially international connectivity issues associated with a global world view, mandate the support of the broader community for SNS sites and activities. (McCafferty) Conversely others argue that the potential for violations of privacy and inappropriate (or illegal) activities make SNS an insurmountable threat to individuals that should…… [Read More]

Leadership Over the Last Several Years Facebook

Leadership

Over the last several years, Facebook has become one way that people with similar interests are able to connect with each others from around the world. This is because the site is based off of two different concepts: social networking and social browsing. Social networking is when you are connecting with different friends that you meet in: real life or online. As people will, chat and discuss similar interests that they have, in a circle of associates called Facebook Friends. The idea is to take the concept of: socialization and make it even more personal. Social browsing is when you are on Facebook and are searching for new friends / groups to associate with. These different elements are important, because they are showing how Facebook has been able to transform the way that people interact with each other on a daily basis. ("Why is Facebook so Popular," 2010)

However, the tremendous amounts of the success that the company has had, means that they could become the victim of their own success. As changes in technology, could make the social networking site a relic of the past, unless it keeps up these changes that are taking place. A good example…… [Read More]

Facebook vs Competitors Arguably Facebook

While Facebook attempted to address some of these issues by ensuring that the user was able to adjust his privacy settings in order to restrict third party access if that was necessary, the company continues to have privacy issues even nowadays. With the continuous development of Facebook applications, these have become increasingly vulnerable and more difficult to control when it comes to the information that third parties are able to obtain about a certain user ID and individual (Steel, 2010).

It remains clear that privacy continues to remain an issue with the business model at Facebook, most importantly because sharing information on the users and allowing companies to use these in their marketing and advertising campaigns is such an intrinsic element in the business model that Facebook is working on. With that in mind, the challenge for Facebook is to address the privacy issues that potentially arise while remaining both profitable and legal.

The Road ahead

The partnership that Facebook struck with Microsoft for the exclusive use of Bing in its pages gives an interesting perspective on the road ahead for Facebook. It seems clear that the company is planning to complement its core social networking part of the business…… [Read More]

Facebook in Mass Communication Mass Communication Can

Facebook In Mass Communication

Mass communication can be described as a process a message is created and transmitted by an individual, group of persons, or an organization. This usually involves the use of some medium and the message is spread to a large, anonymous, heterogeneous audience (Pearce, 2009). Mass communication has undergone a lot of evolution from the prehistoric forms of art and writing to the current methods of communication such as the internet. The term mass communication became relevant when messages could be transmitted from a single source to multiple receivers. The study of mass communication is therefore viewed as an application of diverse media options such as television, radio, advertising, and social media among others.

The growth of social network sites has been very significant for the last two decades and over thirty major sites being launched since 1997. In the midst of all these developments came the now popular site Facebook. These social network sites cannot be ignored in the study of mass communication since they have been embraced widely in spreading information and have led to the participation of a larger population leading to what may be referred to as "citizen journalism." For instance, the spread…… [Read More]

SWOT for Facebook

emergence of social media as a political, economic and similar forces has been a sight to behold over the last five to ten years. It started a little slowly with MySpace but has since grown at a frenetic pace in the form of Facebook, Twitter, Instagram, Yelp and other similar websites. This particular report shall focus on Facebook as they are perhaps the most obvious and powerful example of what social media has become in the modern marketplace as well as the culture of the United States and the rest of the world. Points of analysis will include segments of the general business environment, forces of competition, external threats, opinions about the strengths and weaknesses of Facebook, a summary of the strengths and weaknesses of Facebook and an analysis of their value chain. While Facebook's arc to the top has not been completely flawless, they rival other dominant companies like Apple, Microsoft and Amazon in terms of just now much of their market that they control.

Analysis

Of course, the general environment of business is commonly comprise of the acronym PESTEL, which is short for the different dimensions of the general environment. That acronym stands for political, economic, social, technological,…… [Read More]

Advocacy Facebook for Gays and Lesbians in

Advocacy: Facebook for Gays and Lesbians in Canada Today

A growing number of organizations of all types are providing a broad range of social services to the gay and lesbian communities throughout Canada and many of these have used the media to help them achieve their goals. For instance, the group "Dykes on Mykes" has produced a radio show since 1987 to promote community awareness of the challenges facing the gay and lesbian communities in Canada (Macphee & Hogan, 2006). Likewise, Willson, Green, Haworth-Brockman, and Beck (2006) report that they partnered with the Prairie Women's Health Centre of Excellence (PWHCE) in Winnipeg and Saskatoon using a strategy known as "photovoice" to provide impoverished Canadian women with the opportunity to share their experiences using their own words and photographic records of their lives. In the photovoice approach, "Participants are given cameras and training in how to use them; they then photograph aspects of their realities, discuss the photographs, and share them. The process can produce compelling images and stories that become tools for social and personal change, vehicles to raise consciousness and influence policymakers" (pp. 160-161).

Despite the positive outcomes being realized through these media-based advocacy efforts, there remains a lack…… [Read More]

Human Resource Management -- Facebook

More specifically, the growing ability of employees to share their opinions about their employers means that employers who fail to provide a uniformly consistent and positive vocational experience will have greater difficulty recruiting and retaining the best-qualified talent (Alessie, 2008). Three-quarters of contemporary business executives polled have expressed concern about their ability to recruit and retain good employees and as many as eighty percent have concerns that may not be able to maintain the enough talented employees to sustain their organizations (Alessie, 2008).

According to many contemporary business HRM professionals, the role of Facebook has increased the pressure of ensuring employee satisfaction. In addition to having to compete for talent in an environment that makes job hunting easier, they also have to worry about the negative impact on recruitment of public opinions posted on Facebook about employees' experiences (Leader-Chivee, Hamilton, & Cowan, 2008). Similarly, as the competition for top talent continues to increase, HRM professionals have also begun to mine Facebook and other social media for unsatisfied employees of their competitors (Leader-Chivee, Hamilton, & Cowan, 2008). Ultimately, Facebook can enable HRM departments to increase their ability to attract and retain good employees but it can also present a risk that…… [Read More]

Power and Facebook Michel Foucault

Power and Facebook (Michel Foucault)

Throughout the course of his literary career, French philosopher Michael Foucault provided and considered several definitions for the term power, most of which were posited in view of the broader social implications of the word. Of particular note to this assignment is his conception of disciplinary power, which was engendered as a scion of traditional sovereign power, that in which its "form is the law of transgression and punishment…confronted by a power that is law…is he who obeys (History of Sexuality Volume 1, part 4, chapter 1, p.85)." Whereas sovereign power is generally employed as a negative effect of power in which individuals are restrained by litigation to keep from traversing society's laws and norms, disciplinary power is a more beneficial application of power which attempts to make people useful through a subtler means of curtailing their rights (Discipline and Punish, part 1, chapter 1, p. 11). This paper seeks to examine the nature of disciplinary power, and its particular techniques, to determine if internet applications of social media websites such as Facebook can be considered a manifestation of disciplinary power.

Even a cursory view of Foucault's written works will demonstrate the author's inherent concern…… [Read More]

Performance Reviews on Facebook Agree

The most critical aspect of these systems is the ability to create a highly collaborative, communicative, trusting environment for workers (Bert, 2009). It is not the software that matters the most; it is the ability of a leader to bring lasting change into an organization and lead it to a transformational state over the long-term (Krishnan, 2004). That is the role of an excellent leader implementing these social network tools and propagating them throughout the company.

The statement that social network style tools may prove to be more effective in bringing out the performance of a boss is also predicated on how well they are aligned to the specific needs of the company, and more specifically, the employees. The focus needs to be on using these tools to increase the transparency and information velocity throughout a business if it is to be effective over the long-term. No amount of orders or directives can take the place of a leader who makes it clear that their goal is to lead a significant change in how a company works, ensuring a higher level of information and knowledge sharing (Krishnan, 2004).

The need for these social media tools to align with business processes,…… [Read More]

Friends and Self-Esteem Facebook Friends

Followers - males and females of all ages who join sites to keep up with what their peers are doing.

Faithfuls - older males and females generally aged over 20, who typically use social networking sites to rekindle old friendships, often from school or Functionals - mostly older males who tend to be single-minded in using sites for a particular purpose. (Are you an…, 2008, ¶ 5)

Friends online, off-line

Dan Tynan (2008), a self-acclaimed expert on technology, contends in the article, "The etiquette of social networking: How to make friends online without alienating anybody," that friends on Facebook may not be exactly whom they claim to be. Tynan relates information regarding: "How to approach strangers online, handle unwelcome solicitations, or make real friends out of virtual ones" (Tynan, ¶ 1). Some individuals on Facebook only invite people they know well. Some invite people they know little about, while some invite strangers to become their friends online. Facebook automatically suggests people one might know as "friends," based on individuals already in their network. In general, friends make better connections when some kind of link exists to the person; when a valid reason exists for making the "friend" connection. Section 5:…… [Read More]

Social Media Facebook Facebook A Vehicle

As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East.

Facebook revolutions

It was in the wake of 2008 when Oscar Morales, a young man in Columbia, decided that he had had enough of FARC (Revolutionary Armed Forces of Colombia), a Marxist group which routinely kidnaps people, keeping them as hostages for months or years, while many of the hostages die in captivity. Angry and depressed by the actions of FARC, one night he turned to Facebook which he had been using to connect with his friends and high school classmates. He used the Facebook search box for "FARC" but apparently nothing came out of that. Seeing that there was no group activism or outrage expressed against FARC on Facebook, he decided to start one. He designed a logo in the form of the Colombian flag with a caption "NO MORE KIDNAPPINGS,…… [Read More]

Strategic Management Facebook Strategic Management Mission and

Strategic Management Facebook

Strategic Management

Mission and Vision Statement against Organizational Performance

Evaluation of Strategic Goals

Financial Performance of the Organization

Competitive and Market Analysis

Corporate Strategy to Maximize Return to Shareholders

Mergers or Acquisitions as a Viable Strategy

Employee Motivational Techniques

Organizational Existing Strategies' Support to Business Ethics

The world of commerce in the twenty fist century has changed, indeed revolutionized in terms of doing business and making money. The technological innovations and advancement has left an indelible imprint on the ways of operating business functions. Strategic management, in this regard, is one of the approaches that are put into effect by the organizations top management in order to analyze their vital initiatives and performance in the external environment (Thompson, Cram101 Textbook Reviews, Strickland & Gamble, 2006).

Strategic management is an enduring phenomenon that serves as a roadmap to the organization, where it usually evaluates and controls the overall performance of the enterprise periodically to determine the overall success of failure of the strategies and policies. Moreover, the phenomenon of strategic management also entails goal setting and development of strategies after comprehensive assessment of the competition within the industry, so that the company can live up to the expectations…… [Read More]

Marketing Problem at Facebook

Managerial Challenge at Facebook

Marketing Problem at Facebook

Application of Project Management to Facebook's Marketing Problem

Project Team

The Triple Constraint

Gant chart of the Project

Application of Operations Management to Facebook's Marketing Problem

Application of Information Systems Management to Facebook's Marketing Problem

Assignment of the Project Team

Training Needed

Work Breakdown including Critical Path

Planning Budget

Facebook is one of the social media platforms that has transformed modern communications and become highly successful and profitable in the process. Throughout its operations, the company has remained successful and adopted suitable business strategies and initiatives. One of these initiatives is the recent initial public offering that was largely successful despite numerous challenges in initial stages. However, several events have taken place in the recent past and contributed to decline in the number of Facebook's users. This decline is a reflection of marketing and advertising problems at the company, which is a significant managerial problem.

The company is facing the need to remain attractive to younger users, especially teenagers and expanding advertising. A marketing project is proposed to help address this managerial challenge and enhance Facebook's profitability in light of increased competitiveness. A project team has been established to deal with the…… [Read More]

Initial Public Offering Facebook

Business -- Corporate Finance -- IPO Facebook

Provide a brief description of the company you chose, its main business and operational activities and a short synopsis of the main developments of the company over the past few years

Facebook, Inc. is a global social networking company building and employing tools and applications for communication among its users on computers and mobile devices. Incorporated in 2004, Facebook, Inc. has approximately 5,299 employees and more than 1.06 billion monthly active users on its web site: http://www.facebook.com. Its corporate headquarters are located in Menlo Park, CA and its corporate staff consists of: Mr. Mark Zuckerberg, Founder, Chairman and Chief Exec. Officer; Mr. David A. Ebersman, Chief Financial Officer; Ms. Sheryl K. Sandberg, Chief Operating Officer and Director; Mr. Michael Schroepfer, Chief Technology Officer and VP of Engineering; and Mr. David B. Fischer, VP of Marketing and Bus. Partnerships.

Facebook, Inc. is a publicly traded corporation with Index Memberships on the Nasdaq 100 and AMEX, listed in the Industry of Information Providers and the Sector of Technology. Effective October 18, 2013 at 7:59PM EDT, its Current Stock Price is $54.26. Its Sales/Revenue and Profitability (Net Income) are as follows, with all numbers in thousands:…… [Read More]

Society Facebook Has Over 123

Social networks are emerging as a powerful and sophisticated new kind of marketing channel. Marketing is becoming precise, personal, and social: social networking sites are giving marketers new abilities to hypertarget campaigns using profile information, engage community members by tapping into social capital within friend groups, and systematically cultivate word-of-mouth marketing across their existing customer base (Shih 81-82).

Hypertargeting through social networks like Facebook is an important part of the new way of advertising. What is so different in the Facebook age of marketing is that through Facebook people end up sharing a lot of demographic information about themselves, as well as "psychographic information" (Shih 83). Shih (83) notes that it is considered normal to share your birthday, your religion, your hobbies, your political views, and even your relationship status. This means that through hypertargeting, ads can now reach individuals whom they are specially designed to influence.

Facebook has changed society in such a profound way because of its ability to assist marketers in making sure that the people whom the ad was created for see the ad. Before Facebook, marketers couldn't control who saw what; they could only hope that their ads would eventually be seen by the people…… [Read More]

Future of Facebook Having Begun

Companies including Salesforce.com are very interested in partnering with Facebook to gain access to these data sets to further strengthen their applications as well.

The third significant area of potential growth for Facebook is in the area of entertainment. The statistics and analysis of interest in Facebook as an entertainment platform shows high levels of potential adoption and use over time with the convenience over mobile devices further driving demand (Zhang, 2010). The development of entirely new forms of entertainment based on activities members are tagged in pictures of also has significant potential for product placement which is an entirely new area global brands are looking into right now (Smith, Kidder, 2010). Facebook Already has many Fan pages for individual movies, entertainment events and sports teams. In the future the ability to measure these marketing efforts is going to make fine-tuning entertainment options all the more effective.

Conclusion

Facebook is emerging as a platform for advertising, CRM and entertainment and will continue to grow in these areas as the unique value of this social network will energize and enrich each of these areas. Facebook could easily be larger than Google within five years as a result (Zeisser, 2010).… [Read More]

Unethical for Employees to Use Facebook During

unethical for employees to use Facebook during work hours provided that 1. It does not interfere with their work duties and 2. They are not expressly forbidden from doing so according to company policy. However, the issue is not employers exercising their legitimate rights to monitor employee posting on work computers, but what prospective employees (and existing employees, depending on the policy) say and do on their social media accounts away from work, on their home computers and mobile phones.

It is not 'easy' to find out personal things, necessarily, online. Some people do attempt to enact a certain amount of screening in terms of how much is visible to the public on Facebook. Some people use privacy settings so that only close friends and relatives are privy to what they post. When employers ask for Facebook passwords they are intruding into a private sphere in which there is a legitimate expectation of privacy. Just as an employee has an expectation of privacy when writing in a diary or in a letter to a friend, when someone is posting on a Facebook profile using privacy settings on a personal computer, there is a legitimate expectation of privacy. Merely because it…… [Read More]

Siemens on Facebook

Company's Head of Corporate Communications

Siemens is a company which is extremely noble in its place in the world and in business. Siemens is a company which really is making the world, a greener, safer and more sustainable place to live and to do business. Siemens is a company which can be of an enormous asset when it comes to empowering other firms to engage in business activities with a higher level of stability and aplomb. Facebook is a powerful tool for Siemens to strengthen relationships with existing partners, meet new partners, and to extend its presence on the web in the exact manner that Siemens chooses.

Positive Feedback

One of the ideal aspects of Siemens' usage of its Facebook page is that it is able to consistently post a few times a day. Many other companies can't even seem to manage that. Establishing a consistent presence on Facebook is half the battle. Another really positive aspect is that many of the company posts are benefit driven and educational. A lot of people don't know the basics of what Siemens does and the Facebook postings help to bridge that gap. This helps the company of Siemens generally seem more accessible…… [Read More]

Declining Social Capital and Facebook

Bowling Alone/V2

In his book about declining social capital, sociologist Robert Putnam argued that individuals in society are increasingly disconnected from one another. He defined social capital as the connections among people, meaning "social networks and the norms of reciprocity and trustworthiness that arise from them" (Putnam 2000, p. 19). In his book Bowling Alone, Putnam explores various explanations that may account for the decline in social capital. People often claim they are "too busy" for activism, volunteerism and even for friendship. Today's population is more highly mobile than any previous generation, making it difficult for people to maintain long-term relationships. "[F]or people as for plants, frequent repotting disrupts root systems" (Putnam 204). People who move frequently tend to have weaker community ties. The development of sprawling suburbs result in fewer communities people can actually be tied to. There are gated communities, large and impersonal malls that have replaced Main Street businesses, and great distances between destinations that require we drive cars everywhere. The use of mass transit has declined over the years and the average commuting distance has increased. People end up spending more and more time alone in their cars.

At first, Facebook seems like the ideal solution;…… [Read More]

Major Strategic Issues of Facebook

e-Commerce

MAJOR STRATEGIC ISSUES OF FACEBOOK

Identify the major strategic issues of Facebook

Facebook strategically aimed creating a platform for social interactivity in the internet. The team used the existing website technology to facilitate this interaction. In order to expand into new markets without losing what originally made it popular, Facebook must ensure that the new products are connected to its original idea in one way or the other. For instance, as an advertising tool, Facebook should make sure that corporate and businesspersons who need marketing own Facebook accounts where people connect with them.

Major Characteristics of Web 2.0

Allows web-based applications to be accessed from any place

Simple applications are used to solve specified problems

Its value is more anchored on the content rather than the software used to display the same content.

Sharing of data is straightforward.

Is uses a bottom-up distribution pattern rather than top-down.

User friendly as it allows both the employees and customers to use it on their own.

The social tools enhance collaboration among people as it allows editing, categorization, and promote information.

Enhances network effects: the higher the number of contributors, the better the content

Advantages of Web 2.0

Has facilitated free information…… [Read More]

Sengupta Somini 2012 Facebook Revenue

Yet, this has had a serious negative impact on the stock value of the company, as investors are weary that the company can stand strong while not meeting its projected numbers. Stocks dropped about 16%. The article, however, has no graphics to help portray the dramatic stock decline.

Article 4

Dietrich, Chirs. (2012). Blue chips drop 243 points. Wall Street Journal. Web. Retrieved October 23, 2012 from http://online.wsj.com/article/SB10001424052970203406404578074151221809878.html?mod=WSJ_hp_mostpop_read

Major company 3M failed to impress this third quarter. The filing of its revenue numbers showed a dramatic decline that has been continuing to affect the company's stocks since the beginning of the year. Not only did 3M's poor performance impact its own stock prices, it helped generate poor Dow Jones numbers in general within the industrials context. Poor management decisions have led to falling income, and as such the company's stock is suffering. The article presented a short video which helped explain how single companies and their poor performance could have such an impact on the Dow Jones in general.… [Read More]

Hype Cycle Facebook and the

People on Facebook act more like they have the world wired and can afford anything, and that life is wonderful rather than a challenge (Boyt, 2011). As a result if someone does criticize another's work they are openly criticized or ostracized -- clearly not the behavior that leads to sales being made rapidly (Boyt, 2011). Facebook is actually a pecking order of sorts, kind of like a virtual high school where those who can tell the best stories and work to attain popularity get the most followers or "friends." It is easy to inflate friend figures on Facebook, further accelerating the peak of inflated expectations as well. With a valuation of $50B whetting the appetite of thousands of companies on how to translate the popularity of the site into revenue (O'Leary, 2011).

Why Not in Other Areas of the Hype Cycle

Facebook does not belong in any other area of the Hype Cycle because it is beyond the Technology Trigger role and has not yet passed into the trough of disillusionment. In reality Facebook is a marketing information systems business model cleverly disguised as an egalitarian social network. The majority of Facebook revenues today are not from advertising, it is…… [Read More]

Attention Sharing on Facebook Gone Wrong

emergence of social media and other sharing-based websites and portals on the World Wide Web has been to a degree that has been life-changing and society-changing in nature. For the most part, these effects have been quite good and fruitful. As with all things, however, there are adaptations and/or uses that are less than positive in terms of the intentional or unintentional effects that are rendered. A major one of those effects, and indeed the focus of this report, is the attention/sharing aspect of the behavior and how this can lead to drastic and/or unforeseen consequences. Indeed, there is the propensity of some people to "over-share" and reveal details, behaviors or events that are unseemly or extremely unwise, if not both. This does not mean, of course, that the entire technology should be scrapped or banned or that it should be over-regulated. However, people do need to understand the implications and effects that can be brought to bear if the wrong choices are made. While social media is a wondrous and worthwhile thing if used in the right way, the effects of using it foolishly can be long-lasting and pronounced.

Analysis

One major reason that social media ends up being…… [Read More]

The Difference Between Real Friends and Facebook Friends

Social Media Friends

Social media has become a virtual world where relationships are sustained via the instant messaging of short little blurbs and the posting of random photographs followed by the arbitrary "like" button. In a world where the concept of friendship has become digitized, it is somewhat difficult just to even define the concept of friendship. Old world terms or traditional norms seldom apply in the 21st century where everything from sex to gender to political affiliation has taken on a new meaning of its own in recent years. So when the subject of friendship and social media comes up, the first thing to do is define the concept. If "friends" is being defined as someone you at least talk to (if not face-to-face then at least over the phone) in order to catch up on each other's life, as someone you take that much interest in and feel devoted enough to actually give that kind of time to, then social media does not make a good breeding ground for real friends. However, if "friends" is defined as someone who follows your Twitter feed ... well, let's just say that's not how I define "friends." I take the Old…… [Read More]

Finance Assessing a Potential Investment in Facebook

Finance

Assessing a Potential Investment in Facebook

Under the concept of time value, money today is worth more than the same amount in the future (Nellis and Parker, 2006). This is over time, inflation will erode the value of money and in a years time $100 will buy less than it will buy today. If Facebook is offering a $100,000 bond, for one year, the investor, wanting to make a profit and account for the money that could be made elsewhere, will offer less that the face value.

Using the CAPM, shown in question 2, to allow for the time value of money, the interest rates I may get elsewhere and the risk associated with Facebook investments, the price I would pay is $86,333. However, if I were risk adverse I may want to discount this even further to a gain a higher risk premium, as there are other indicators of risk, such as a low profit margin and return on assets and equity, however the cash flow appears good in the current and quick ratios (see table 2).

Question 2

To assess how much one may pay for a bond it is necessary to look at the rates that…… [Read More]

Adult Couples Could Be True

What is interesting to me is that the conservative Christian cry used to be stop watching porn on the internet, or that your kids would be pimped out on the internet by perverts. Now, social media has become the latest "sinful" activity.

Perhaps Rev. Miller should get on the phone to Sarah Palin, and counsel her about her kids' activity on Facebook. Bristol Palin found time from her "Dancing with the stars" practice to get on Facebook with her sister Willow to ride on a friend who had the chutzpah to say "Sarah Palin's Alaska is failing so hard right now." Willow's response was to call the poster a gay slur, and Bristol jumping in the fray to respondL "you're just running your mouth to talk sh•t." I give the Palin girls credit: the apples didn't fall from the tree. They attack just like their mother.

I wonder what the sisters would do to the man who shot his television set because he thought Bristol's dancing is awful.

I will be interested to see if Rev. Miller's leadership responds favorably to his demand to quit Facebook, or will their be a few members looking for another church this Sunday. In…… [Read More]

Letter to Mark Zuckerberg

I actually agree that money is an important concept in the contemporary society and by gaining access to as much as possible someone can make wonders. The numerous areas lacking basic needs raise public awareness regarding the way that people need to think in order to make the world a better place. Even with this, lacking the funds to help people there means that one is powerless in the face of suffering.

Despite the significance of money today, one should also acknowledge the importance of being human. This is exactly what the initial Facebook involved -- people knew that this was a social network built on the need to bring people together rather than to simply increase someone's profits. Individuals would use it as a place to escape society and to get involved in a community where things other than money were important. Appreciation for simple things was possible there and people no longer need to subject to many of society's traditional rules.

I am very well-acquainted with the fact that as Facebook, you've experienced much progress during recent years. I'm not trying to say that you should abandon all the knowledge you've accumulated during these years. Instead, I'm simply…… [Read More]

Young Generation Chapter One and

Large number of respondents will require large number of questionnaires to be given to the individuals and this would have high financial implications.

1.9

Delimitations

Due to the problem of fear of the information that if the Facebook members disclose will be used against them in future, I intend to guarantee them anonymity on any information given and confidentiality by ensuring no names or sensitive information is required in the questionnaires. On the time constraint, the questionnaires will be designed so that it takes small amount of time with few open ended questions. On the financial, the samples taken will be done randomly so that even if it's quite small compared to the whole Facebook membership, it will be representative.

CHAPTER TWO

BACKGROUND

2.1

Literature review

2.1.1

Introduction

Social networking is considered the as the manner of communication in the 21st century. It refers to the individuals grouping into groups which are specific in nature similar to little neighbourhood division or rural communities. Social networking is most popular online although it is possible in person in particular at universities, workplace and high schools. The reason for this is that unlike most colleges, high schools or work places there are millions…… [Read More]

2004 and Now Is One of the

2004 and now is one of the world's popular website. Facebook has over 845 monthly active users and over 483 million daily active users. There are also 425 million mobile users (Protalinksi, 2012). The popularity of the site is so much that when security breaches occur, the private information of near one in every seven people in the world is at risk. With the site being a place where people keep their personal information, there is also the risk that this information becomes valuable to potential employers, though for all the wrong reasons. The open nature of Facebook means that people you do not know have access to the information. It is argued that people need to be careful when they use Facebook, and take care of their personal information.

How Facebook Works

Facebook's business model is to gather information about people and sell that information to marketers. This works because the website has created a space for people to interact with one another and share things about their daily lives with one another. This means that people voluntarily put the information onto Facebook. To help people maintain control of the information, Facebook allows its users to have a number…… [Read More]

Strategic Profile and Case Analysis

In this way, it has even come to supercede basic email interaction as a way of establishing lines of communication. Moreover, the nature of the forum is such that the lines of communication are always open and function in a way that is multidirectional.

As a result, Facebook is today continually redefining both the way people use the internet, and even more importantly, the way that people intercourse socially. Such is demonstrated by the evolving purposes which social networking sites have come to reflect, increasingly eschewing previously prominent cultural tendencies emphasizing modesty, privacy and disclosure only to a close circle of friends. The aggressive expansion of one's social circle via such networking avenues has produced myriad unconscious rationales for sharing such personal information. As Salkever (2009) observes, this has become an ever more persistent condition of youth culture, with personal disclosure mirroring these instincts amongst peers and in a celebrity culture which imposes a significant influence on the desires and impressions of adolescents and teenagers. Salkever finds that "for the first time, social media has made it convenient to tap the collective wisdom of your crowd, and people who know your crowd, to get recommendations for just about anything. Sure,…… [Read More]

Ten-Year Billionaire Mark Zuckerberg My 2011 Challenge

Ten-Year Billionaire: Mark Zuckerberg

My 2011 challenge is to become a vegetarian and only eat meat if I kill the animal myself. The reason for this is that I feel lucky for having such a great life. In order to practice thankfulness, I want to be more connected to the food I eat and the animals that give their lives so I can eat them. Mark Zuckerberg, January 1, 2011

There are certain business leaders who make impact on their companies and often on the world of business because of their philosophies, action, and businesses they lead. Among the more recent top performers is Facebook founder, Mark Zuckerberg, who took an idea and transformed it into a billion-dollar empire in less than 10 years. To gain some new insights into how Zuckerberg leveraged his modest concept into the world's most popular social media network, this paper provides a review of the relevant literature concerning his businesses, how he got started and three major business challenges he managed to overcome in establishing Facebook. An analysis of Zuckerberg's leadership style and discussion concerning how he has adapted to cultural differences and how he operates the business effectively in global markets is followed…… [Read More]

Business There Has Been Some Disagreement Among

Business

There has been some disagreement among people about whether Facebook is good for business. Some people suggest that Facebook is an invaluable marketing tool that can really help business, particularly emerging businesses, by helping them with publicity. Other people warn about the dark side of Facebook. Although it allows good news about businesses to spread virally, it also leaves businesses open to some dangers. For example, unlike on business websites, businesses have no control over what people say about them on Facebook, so that a disgruntled customer or a customer with a grudge might be able to do significant damage to a company's reputation, even if such damage is actually unwarranted by the underlying scenario. Despite that caveat, there are five ways that Facebook is good for business: 1) it allows a business to manage its reputation; 2) it allows a business to engage in event promotion;

it helps a business move up in its Google rankings; 4) it allows business to recruit employees; and 5) it promotes relationship-building.

In order to understand why Facebook is good for business, it is important to understand Facebook's function. Facebook is a social media tool. In that way, Facebook is not a…… [Read More]