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Fast Food Nation the Ramifications of Technology
Words: 612 Length: 2 Pages Document Type: Term Paper Paper #: 42477659
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Fast Food Nation

The Ramifications of Technology on Health Care and elfare of Animals and Meatpacking orkers in "Fast Food Nation" by Eric Schlosser

In the book "Fast Food Nation" by Eric Schlosser, newfound information about the behind-the-scenes operations of fast food establishments such as the well-known McDonald's, had been discussed critically. In revealing the 'hidden operations' behind the production of merchandise associated with the fast food industry such as meat production, Schlosser was able to convey his message that technology had been more of a detriment than beneficial to consumers of these fast food establishments.

In arguing his position that the fast food industry was detrimental to consumers, he provided examples in which the technology of machinery had led to developments that only increased the chances of dangerous diseases to spread and thrive and worsened the conditions in which meatpackers worked. Moreover, these detrimental effects of technology had important…

Work cited

Schlosser, E. (2002). Fast Food Nation: the dark side of the all-American meal. NY: Perennial Books.

Fast Food Advertisements Should Not Be Shown
Words: 786 Length: 2 Pages Document Type: Essay Paper #: 75343059
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Fast food advertisements should not be shown during TV shows for children

Obesity is on an unprecedented rise in America, and the rate of obesity for children has doubled if not tripled during the last decades. There are various reasons given for this epidemic of childhood obesity, but one prominent reason may well be simply the fact that children eat too much. And part of the reason that children eat too much and that much of the food that they are stimulated to eat ids junk food is due to the fast food advertisements that are shown during TV shows for children.

According to the U.S. Centers for Disease Control and Prevention, more than one in six children and teenagers are obese - this is three-fold more than a generation ago (HuffPost (arch 9, 2012 )) and although specialists believe that there are various reasons for obesity, TV advertisements are…

MSNBC.com (6/1/2007) Kids' TV shows contain more junk food ads now  http://www.msnbc.msn.com/id/18989237/ns/health-childrens_health/t/kids-tv-shows-contain-more-junk-food-ads-now/ 

ScienceDaily (Apr. 24, 2007) TV Food Advertisements Increase Obese Children's Appetite By 134%

 http://www.sciencedaily.com/releases/2007/04/070424130951.htm

Fast Food Junk-Food Companies
Words: 743 Length: 2 Pages Document Type: Research Paper Paper #: 89398196
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S. that is no reason to sue the fast food franchises. These lawsuits "are an embarrassment to our legal system, and an embarrassment to the people who are saying they were so dumb not to know they might get fat" (Abrams, 2004). In fact on the day that Abrams wrote that piece for MSNBC the U.S. House of Representatives passed the so-called "Cheeseburger bill" which was legislation to "protect the fast food industry from frivolous lawsuits." (Abrams).

Abrams attacked John Banzhaf, the lawyer that has launched some of the suits against the fast food industry. Abrams says that Banzhaf is wrong to link the suits against tobacco with the need to sue junk food companies. In the case of tobacco companies, Abrams continues, "people were misled about what was in cigarettes" but the same deception doesn't apply to fast food. "People should know fast food isn't good for you," Abrams…

Works Cited

Abrams, Dan. "Lawsuits against fast food companies are ridiculous." MSNBC. Retrieved May

18, 2011, from  http://www.msnbc.com .

CNN. "House bans fast-food lawsuits." CNN Justice. Retrieved May 18, 2011, from http://articles.cnn.com. (2004).

Ebert, Roger. "Super Size Me." Retrieved May 18, 2011, from  http://rogerebert.suntimes.com .

Fast Food and Child Obesity
Words: 1889 Length: 6 Pages Document Type: Essay Paper #: 60014706
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Fast Food and Child Obesity

Jonathan Kwan

This study identifies the underlying correlation of fast food consumption and the increasing rate of child obesity. The system of fast food is prevalent in all countries, with each country having its own variations of types of items served and the nature of establishments serving. The popularity of fast food is due to the convenience of fast service, packaged food and low cost. Now major fast food industries try to make their product seem as healthy as possible. It is likely that the convenience is influencing the growth of childhood obesity in the United States. In addition, the factors of media, family, and environment bring about differences within our community. Understanding the correlation between these factors is vital in producing a solution. However, there needs to be a better support for causation, not just correlation. The children and youth will one-day influence the…

References

Chou, S. (2008). Fast Food Restaurants Advertising on Television and its Influence on Childhood Obesity. The Journal of Law & Economics, 51, 599-618.

Darwin, A. (2008). Childhood Obesity: Is it Abuse? The Children's Voice, 17, 4-24.

Eagle, T. (2012). Understanding Childhood Obesity in America: Linkages between Household Income, Community Resources, and Children's Behaviors. The American Heart Journal, 163, 816-837.

Fraser, L. (1998). Fast Food and Obesity. American Journal of Preventive Medicine, 14, 245-248.

McDonald Fast Food
Words: 2227 Length: 7 Pages Document Type: Term Paper Paper #: 74992724
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Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music ? combined." (Schlosser Eric. 1998)

It is now become common news that obesity has become a major health concern in both developed "Westernized" and less developed countries around the world. One of the major factors that have been blamed for this increase in obesity and obesity related diseases is fast food -- often termed 'junk food."…

Bibliography

Adams. M. The real reason why processed meats are so dangerous to your health. 2005. Accessed August 25, 2005.  http://www.newstarget.com/011148.html 

(This is an extremely useful article as it covers some of the main reasons why fast food products are detrimental to health. The article was particularly good at outlining the negative aspects of processed foods.)

Berlau, John. "Big Food Fight: When Big Tobacco Was Taken Down by a Rash of Lawsuits, Consumers Were Assured That Other 'Bad' Products Wouldn't Be Targeted. But the Fast-Food Industry Appears to Be Next." Insight on the News 15 July 2002: 12+. Questia. 27 Aug. 2005 .

(An important article that deals not only with the health issues facing the fast food industry but also with the legal aspects and the comparison between the tobacco and fast food industries.)

Internalization of Fast Food Business
Words: 3657 Length: 11 Pages Document Type: Essay Paper #: 34235580
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Internalization of Fast Food Business

Internationalisation of Fast-food Business

PEST Analysis for India

Political

Economical

Social

Technological

PEST Analysis for United States

Political

Economical

Social

Technological

Comparison between the two Countries

Changes in the Global Environment due to Financial Crisis

Impact of Financial Crisis on Internationalisation

Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of the industries that have developed over the time. Even though fast food consumption has shown an increasing pattern of factors that has affected the health in many ways such as increased overall calorie intake, contribution to weight gain, and elevation in the risk for various diseases, yet, the consumption trend at the same time has represented an escalation in the recent years (Parsa & Kwansa,…

References

Brauch, H.G. 2009. Facing Global Environmental Change: Environmental, Human, Energy, Food, Health and Water Security Concepts. Springer. Wurzburg.

Griffin, D. 2010. Business with a Purpose: Starting, Building, Managing and Protecting Your New Business. Easy Brain Labs Inc. USA.

Haberberg, A. & Rieple, A. 2007. Strategic Management: Theory and Application. Oxford University Press. New York, USA.

IMF. 2008. IMF Survey. International Monetary Fund. USA.

Corporate Research Fast Food the
Words: 709 Length: 2 Pages Document Type: Term Paper Paper #: 46399552
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These kinds of lawsuits are often upsetting to the fast food industry, because it is not the restaurants' fault that someone has chosen to eat their food to excess. However, the idea of being sued because of this or because they allegedly did not tell the consumer how much fat, etc., was in their food is a real possibility in today's society.

There are changes being made because of the legal concerns, but there are also changes being made because of the health concerns that many people are facing as well. The fast food industry has made some changes to the menu, as more fast food restaurants realize that there are some very health-conscious people that still will not eat at their establishments because the amount of sugar and fat that they would receive is just too much. As some of the changes are being implemented, however, those that are…

Works Cited

Hoovers. 2006. www.hoovers.com

Methodology on Child Obesity Fast Food
Words: 957 Length: 3 Pages Document Type: Research Paper Paper #: 10744300
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Childhood Obesity and Fast Food

Inductive Reasoning

Empirical Research

Applied Research

Quantitative Research

Qualitative Research

Exploratory Research

Focus Groups

Participants

The paper is a research based on the topic of "The influence of fast food on child obesity." The study aims to evaluate and identify the root cause of child obesity. The study is based on a scientific approach by developing a hypothesis and then proving it through data collected.

Inductive Reasoning:

The hypothesis of this research has been developed after a number of general observations. These observations came from generally observing the school friends, cafes and restaurants, and family members. It was observed that children who were eating fast food regularly were fat. Another observation was that when we talk to obese people they often mention that they blame fast food restaurants for their obesity. Since we have developed specific conclusions from general observations, it is an inductive approach.…

Schlosser Fast Food Nation
Words: 2025 Length: 5 Pages Document Type: Term Paper Paper #: 31701015
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Schlosser: Fast Food Nation

The fast food industry has been infused into the every nook and corner of American Society over the last three decades. The industry seen to have originated with a few modest hot dog and hamburger of Southern California have been perceived to have extended to every nook and corner of the nation, marketing an extensive range of food products to which affordable customers are found widely. Fast food is presently provided at restaurants and drive-through, at stadiums, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and also at hospital cafeterias. As per an estimate the total expenditure of Americans on fast food during 1970 was about $6 billion. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)

The expenditure had a massive increase to about $110 billion in 2000. Americans presently perceive…

References

Fast Food Nation by Eric Schlosser: A Book Club Reading Guide. Retrieved from  http://www.bookbrowse.com/reading_guides/detail/index.cfm?book_number=769  Accessed on 25 May, 2005

Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser. Retrieved from  http://www.readinggroupguides.com/guides3/fast_food_nation1.asp  Accessed on 25 May, 2005

Introduction: Fast Food Nation - The Dark Side of the All-American Meal. Retrieved from  http://www.nytimes.com/books/first/s/schlosser-fast.html  Accessed on 25 May, 2005

Rosenberg, Matt. T. Fast Food Nation by Eric Schlosser. February 2, 2001. Retrieved from  http://geography.about.com/library/misc/blffn.htm  Accessed on 25 May, 2005

PESTLE Please Include PESTLE Analysis Fast Food
Words: 1022 Length: 3 Pages Document Type: Essay Paper #: 67952945
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PESTLE

Please include

PESTLE analysis: Fast food industry

Political

The recent backlash against unhealthy eating could prove to be difficult for the fast food industry. There are calls to limit the marketing of fast food products to children and to limit the sale of fast foods in schools. Given that children are such an important driver of sales, this could curtail the efficacy of many fast food campaigns, particular those with tie-ins to children's films and television shows. Campaigns like Michelle Obama's "Let's Move" campaign underline the importance of healthy eating and eating minimally processed foods. Although President Obama and the First Lady have been photographed eating burgers and they say that they are not against all fast food, the overall emphasis on the administration has been on restricting access to 'junk food' (Michelle Obama loves fast food, 2010, Slashfood).

Economic

The economic uncertainty in America has proved to be…

References

David, Brennan & Christopher Carpenter. (2009). Proximity of fast-food restaurants to schools and adolescent obesity. American Journal of Public Health, 99 (3). Retrieved:

 http://www.foodpolitics.com/wp-content/uploads/fast-food.pdf 

Fast food nation: The sequel. (2009). The Guardian. Retrieved:

 http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/feb/17/fast-food-recession-cooking

Mcdonald's the Largest Fast-Food Chain Across the
Words: 2916 Length: 10 Pages Document Type: Essay Paper #: 75502649
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McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves to be similar in the countries of operation because of the tendency of the organization to establish contracts of areas of development with local businesspersons.

How does international business achieve its internationalisation objectives in the contemporary context?

Brief overview of the organisation and its mission/objectives related to international business

McDonalds Company is one of the most effective and explosive business entities across the 21st century (Company Spotlight, 2005). The organization focuses on the provision of quality products and services to…

References

Company Spotlight: McDonald's Corporation. (2005). Market Watch: Global Round-up,

4(12), 78-83.

Gerhardt, S., Dudley, D., & Hazen, S. (2012). Franchising and the Impact of McDonald's.

Journal Of Management & Marketing Research, 101-10.

China Star Fast Food Restaurant
Words: 1547 Length: 4 Pages Document Type: Term Paper Paper #: 52734674
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The mother and grandmother responded to being observed by facial expressions of disapproval, but these were short lived, and both women became more focused on their plates and the child, ignoring that they were being observed. This was an amazing defense mechanism, a false consciousness, which that allowed them to continue manifesting their disorder in a public setting. It was difficult not to experience a sense of empathy for the child, who would no doubt become a product of habitus, or a product of her environment. She is a young child whose own destiny has been sidetracked by her mother's and grandmother's overeating maladies.

Today, the term "McDonaldization" has been applied to the system and syndromes revolving around the fast food industry (Cohen, . And Kennedy, P. 2000, Global Sociology, MacMillan, London, p. 378). However, the hypothesis that is presented here, as a result of this observation study, is that…

Reference List

Henslin, J.M., (DATE), Essentials of Sociology a Down to Earth Approach by. Henslin 7th Edition, (PUBLISHER).

Cohen, R. And Kennedy, P. 2000, Global Sociology, MacMillan, London.

WWLTV.com, 2008, found online at:  http://www.wwltv.com/local/stories/wwl010208tpbuffetfight__.1c12476.html , retrieved 29 January 2008.

Suggested Strategies for Improving Motivation in a Fast Food Outlet
Words: 1599 Length: 4 Pages Document Type: Essay Paper #: 97593301
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Improve Employee Motivation

It is well-known that motivated employees a number of benefits to employers, reducing potential attrition levels, as well as increasing productivity and innovation (Buchanan & Huczynski, 2011). For a fast company, such as McDonald's or Burger King, where there are high levels of attrition, and many staff may include students who do not see the company providing long-term career opportunities, motivation can be particularly challenging (Kroc, 2012). This paper provides an outline of how to improve motivation in a fast food operation, taking into account the circumstances which are prevalent within the fast food industry. The outline considers some of the topics and the theoretical basis, with the subsequent section providing practical advice and the implementation of strategies specifically for the fast food chain.

Outline of topics and subtopics for recommendations

Motivation of employees is an important consideration for employers. It is important to understand what does…

References

Autor, DH (2014). Skills, Education, and the Rise of Earnings Inequality Among the 'Other 99%. Science, 344(6186), 843-851.

Buchanan, D., & Huczynski, A. (2011). Organisational Behaviour. Harlow: FT/Prentice Hall.

Cook, S. (2008). The Essential Guide to Employee Engagement: Better Business Performance Through Staff Satisfaction. London: Kogan Page Publishers.

Herzberg, F. (1968). One more time: how do you motivate employees? Harvard Business Review, 46(1), 53-62.

Ban Fast Food Advertising Directed
Words: 817 Length: 2 Pages Document Type: Essay Paper #: 40768693
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It is often said that 'we eat with our eyes' first, and children are no different. hen hamburgers are in attractive packaging emblazoned with cartoon characters, children will want to eat the burgers more than broiled chicken and whole wheat pasta. Conversely, Cornell's Center for Behavioral Economics in Child Nutrition Programs found that children eat more fruit when the fruit is displayed in attractive baskets rather than in stainless-steel buckets (Aubrey 2011). However, the presence of fast food offerings is too powerful to resist, even when fruit is present. In my own experience, I notice that when children beg to go to McDonald's, they show no interest in the healthier menu. One study of McDonald's located on hospital premises found: "hen apple dippers and milk jugs were on the menu...families rarely ordered them. Apple dippers were purchased by anywhere from 0.3% to 3.6% of kids; milk from 1.1% to 6.6%…

Works Cited

Aubrey, Alison. "Cheap marketing techniques help kids choose more fruit." NPR.

October 3, 2011. [October 4, 2011] NPR.  http://www.npr.org/blogs/thesalt/2011/10/03/141003800/cheap-marketing-techniques-help-kids-choose-more-fruit 

"Fast food linked to child obesity." CBS. January 1, 2004. [October 4, 2011]

 http://www.cbsnews.com/stories/2004/01/05/health/main591325.shtml

Food as a Public Good and Obesity as an Externality
Words: 1729 Length: 5 Pages Document Type: Research Paper Paper #: 51126364
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Health Public Good

Public Health as a Public Good

The United States has one of the lowest cost food options available to its consumers in the world. For an extended period, people assumed that this was a benefit of capitalism and that competition had helped push down the prices and made food available at lower costs through the market. However, many externalities have arisen in these circumstances that are now pointing researchers to question the consequences of having mass processed food available to consumers. The United States, as well as many other industrialized nations, currently has epidemic rates of obesity as well as the related obesity diseases such as heart disease and diabetes.

This trend is not restricted to just adult and the obesity rates among children have subsequently risen as well. This has made many instructions and activists compare the effects of poor diets and their health consequences to…

Works Cited

Adams, R. "Fat is a financial issue: Litigation over obesity could consign Big Mac, large fries and bucket-sized." 27 December 2002. The Guardian. Web. 28 March 2013.

Benloulou, J. "Pelman v. McDonald's: An In-depth Case Study of a Fast Food -- Obesity Lawsuit." April 2005.

"CASE 2-7." McDonald's and Obesity. N.d.

Chicago Defender. "Obesity and Fat Farm Subsidies." Chicago Defender (2003): 1. Online.

Food Justice and Woman S Role in Food Preparation
Words: 1042 Length: 3 Pages Document Type: Essay Paper #: 63471162
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Food Justice Movement and Its Themes

Intersectional Theory is the study of systems that intersect in terms of power structure dichotomies -- oppression vs. hegemony -- and approaches this intersection from the standpoint of focusing on how various variables (such as gender, age, class, etc.) interact with cultural, ecological, environmental, economical categories in different ways. In the food justice movement, "the social relations of food have been organized along lines of gender" with women predominantly in the role of food preparer, thus projecting woman's role in the world "in deep, complex, and often contradictory ways" (Allen, Sachs, 2007, p. 1). Yet, with the globalization of food through the rise of multinationals, the powerful role held by women in food preparation and production has been taken from them and placed in the hands of the corporations (Shiva, 2009, p. 17). Food simultaneously elevates and impoverishes women in terms of the social…

References

Allen, P. & Sachs, C. (2007). Women and Food Chains: The Gendered Politics of Food.

International Journal of Sociology of Food and Agriculture, 15(1), 1-23.

Patel, R. C. (2012). Food Sovereignty: Power, Gender, and the Right to Food. PLoS

Medicine, 9(6).

Weintraub's The Battle Against Fast Food Begins
Words: 614 Length: 2 Pages Document Type: Essay Paper #: 40005970
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Weintraub's "The Battle Against Fast Food Begins Home."

Although Daniel Weintraub's "The battle against fast food begins in the home" was published nearly 10 years ago in the Sacramento Bee, it is as relevant today as it was during the time it which it was written. The general premise of the article is that parents need to shoulder more of the responsibility of the prevention of childhood obesity. The article was written at a time in which the state of California, largely led by the efforts of former governor Gray Davis, was making attempts to address the issue from an administrative perspective via its Center for Public Health Advocacy.

The state's efforts were focused on virtually everything except for the parents' responsibilities in the issue. It found that obesity was worse for minorities in the inner cities (and for boys more than girls), and that by taking systematic measures to…

Shifting Trends in the Food
Words: 2541 Length: 9 Pages Document Type: Term Paper Paper #: 49490583
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How Fast Food Restaurants are Reacting to the Shift to More Organic Foods:
To remain competitive, fast food restaurants have had to turn to
innovative products, often redeveloping their product lines, to meet the
changing demands of consumers for organic foods specifically, and healthier
foods in general. The demand for organic foods has been the mechanism for
industry evolution. As noted, McDonalds phased out their supersize menu
items, in response to society's growing health concerns. In addition,
they've begun to offer more healthy menu choices, such as low-fat items and
fresh salads, to their customers, as well as promoting healthy lifestyles
in their marketing campaigns. In the New England area, McDonald's even
replaced their coffee with Newman's Own Organic blend, in an attempt to
take further advantage of more organically-discriminating tastes of
consumers. This move has been well-received in the region[18]. In
addition, new fast food restaurants are being introduced…

Bibliography
Abelson, J., "An Overarching Goal: Innovation," Boston Globe (September 24,
2006): E2 (database online); available from ProQuest, ProQuest ID:
1136409491.
Brunning, R. "Organic Fast-Food Restaurant to Open in Boulder," Knight
Ridder Tribune (October 12, 2006): 1 (database online); available from
ProQuest, ProQuest ID: 1157712541.
"Fast Food in the United States." Market Line (August 2005) Database
online. Available from Datamonitor.

Production of Food Products Has Changed Dramatically
Words: 2941 Length: 10 Pages Document Type: Research Paper Paper #: 82456402
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production of food products has changed dramatically over the past several years. Technological changes in machinery, increased use of better and more expedient forms of transportation, and improved fertilizers have all contributed to a more efficient food production process. This more efficient process, however, has not come with some requisite problems.

The existing system of delivering food products in the United States is a major contributor to the world's global warming problem. The largest contributor to global warming is the use of fossil fuels. One study released in 2000 estimated that nearly ten percent of all the energy used in the United States was consumed by the food industry. (Heller, 2000).

This large use of fossil fuels is generated throughout the food production and delivering industry. A large measure of this use is through the extensive reliance upon artificial fertilizers and pesticides. Although the use of these products results in…

References

Center for Disease Control. (2003). Diabetes Public Health Resource. Retrieved December 4, 2010, from Centers for Disease Control and Prevention:  http://www.cdc.gov/diabetes/pubs/figuretext.htm#fig1 

Eckholm, E. (2010, August 11). Farmers Lean to Truce on Animals' Close Quarters. The New York Times .

Eisnitz, G.A. (2006). Slaugherhouse: The Shocking Story of Greed, Neglect, and Inhuman Treatment Inside the U.S. Meat Industry. Prometheus Books.

Fossil Fuels. (n.d.). Retrieved December 3, 2010, from U.S. Department of Energy: http://www.energy.gov/energysources/fossilfuels.htm

Mcdonald's Company Name Mcdonald's Industry
Words: 1367 Length: 4 Pages Document Type: Case Study Paper #: 310404
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McDonalds also places strong emphasis on marketing to children, including the use of playgrounds in its restaurants. As a result, McDonalds is able to maintain some pricing power over its customers and to attract customers to its restaurants despite strong competition from a wide number of sources.

Issues and Challenges: McDonald's operates in a number of mature markets, where growth is slow. Growth is now focused not only on overseas markets but for the most part on less desirable overseas markets, the China and India excepted. This has slowed the pace of growth for the company in recent years. Another challenge has been the economic downturn that saw many customers reduce their meals away from home. The result of these two challenges has been that McDonald's saw a reduction in its revenue in fiscal 2009 (MSN Moneycentral, 2010).

The childhood obesity issue is the latest in a string of challenges…

Works Cited:

Allen, N. (2010). McDonalds Happy Meals with toys banned to fight childhood obesity. The Telegraph. Retrieved July 25, 2010 from  http://www.telegraph.co.uk/news/worldnews/northamerica/usa/7647021/McDonalds-Happy-Meals-with-toys-banned-to-fight-childhood-obesity.html 

CBC. (1990) Muscovites mad for McDonald's. Canadian Broadcasting Corporation. Retrieved July 25, 2010 from  http://archives.cbc.ca/economy_business/business/clips/12844/ 

Chatterjee, S. (2009). McDonald's offers potato burger with fries, no onions in India. Bloomberg. Retrieved July 25, 2010 from  http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aS3rBACqZf7Q 

Holguin, J. (2003). Fast food linked to obesity. CBS News. Retrieved July 25, 2010 from  http://www.cbsnews.com/stories/2004/01/05/health/main591325.shtml

Marketing Market Summary the Market for Fast
Words: 982 Length: 3 Pages Document Type: SWOT Paper #: 48218095
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Marketing

Market Summary

The market for fast food is, in general, congested. In the food court at the mall alone there are a dozen or so competitors. In fast food, the key to success is to keep turnover high, as the margins are quite low. The total market is massive, but Grill Kabob would primarily be competing for the market within the Fox Valley Mall. The total market for this mall is estimated to be around $20,000 per day, or $7.3 million per year in revenue. This is split among the outlets in the mall. There are significant fluctuations in mall traffic day-over-day, but the outlet is expected to be open when the mall is open, as per the operating lease. A 10% share of this market would give Grill Kabob $2,000 in daily revenues, or $730,000 per year.

SOT Analysis & Competition

Grill Kabob's main strength is its distinctiveness.…

Works Cited

NetMBA. (2010). The marketing mix. NetMBA.com. Retrieved November 8, 2012 from  http://www.netmba.com/marketing/mix/ 

Oches, S. (2012). The QSR Top 50. QSR Magazine. Retrieved November 8, 2012 from  http://www.qsrmagazine.com/reports/top-50-sorted-rank 

Brox, D. (2010). Fast food fast. QSR Magazine. Retrieved November 10, 2012 from  http://www.qsrmagazine.com/ordering/fast-food-fast?microsite=1703

Rating for Mcdonalds Is the Biggest Fast
Words: 568 Length: 2 Pages Document Type: Essay Paper #: 73039655
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ating for McDonalds

McDonalds is the biggest fast food firm in the world. It serves more than fifty million customers regularly. It is mainly operated by the franchisee or any other affiliate of the firm itself. There are many sources for its revenues such as rent, sales and so on. Its revenues grew by more than twenty five percent in the last three years making a total of more than twenty two billion dollars. Its main products include hamburgers, different sorts of cheeseburgers and chicken products, many types of breakfast items, french fries, soft drinks, desserts and so on. In this paper, we will analyze the analysts' rating for McDonalds. We will also see how many analysts rated the company, what was the percentage rated for a strong buy, what has been the average ratings and other factors regarding ratings.

Analysis in Detail

"Positive rating are very important for further…

References

Phalen, P. (2000). Ratings Analysis. New Jersey: Lawrence Erlbaum.

Aft, L. (2000). Work Measurement and Methods Improvement. New York: Wiley.

Qsr the Quick Service Industry
Words: 12142 Length: 44 Pages Document Type: Dissertation Paper #: 44843945
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9% to 734 units (Khun, 2009)

Additionally, James Moss, of Curzon Investment Property, has commented (Khun, 2009) that Dominos and Subway have been successful in the UK market as a result of their franchise models that are almost recession proof. In addition many investors (who want to own a franchise) have found these two chains to be exceptional investments. Additionally, many "Britons are also shunning posh business lunches and choosing instead to head to Eat or Pret for a sandwich (Khun, 2009,9)." The report also explains that "Independent operators (with fewer than five outlets) have increased their market share by 2.2% across the UK's top 10 cities to further fuel the feeling that many high streets are turning England into 'fried chicken Britain'(Khun, 2009,9)." The following chart illustrates the most popular cities for Fast Food in the UK.

Number of Fast Food Restaurants by City

London (central) (847 outlets)

Edinburgh…

Works Cited

"About the Company." Available at:  http://www.pret.com/us/about_our_company/about.htm  [Accessed 11 August 2011].

Business: Junior fat; obesity and advertising. 2005. The Economist, 377(8457), 68-58-61. R

Jones, P.; Hillier, D., Shears, P.,Clarke-Hill, C. 2002 . Customer perceptions of services brands: A case study of the three major fast food retailers in the UKManagement Research Review25. 6/7: 41-49

Kuhn, K 2009. UK's fast food sector is up 8%. Caterer & Hotelkeeper199. 4605 (Nov 27-Dec 3, 2009): 9

Food Choices in Australia Today Consumers in
Words: 1327 Length: 4 Pages Document Type: Essay Paper #: 10198714
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Food Choices in Australia Today

Consumers in many developed nations are experiencing a veritable epidemic of obesity, a trend that has been exacerbated both by an increasingly sedentary lifestyle as well as the types of foods that are consumed. Fast food and high fat content have also contributed to these trends, and the healthcare costs associated with treating obesity are enormous. Furthermore, unhealthy food choices during the formative years in early childhood can also result in a lifetime of weight-related problems, making the need to identify factors that influence food choices in a given setting a timely and important enterprise. To this end, this paper provides a discussion concerning three of the most important factors that have been identified by researchers as potentially influencing food choices in Australia households, which are food availability, individual preferences for flavor and taste and, increasingly, the environmentally responsible manner in which foods are produced.…

References

Bellisle, F. (2012, January 3). The determinants of food choice. EUFIC Review. Retrieved from  http://www.eufic.org/article/en/expid/review-food-choice/ .

Craig, L. (2005). The money or the care. Australian Journal of Social Issues, 40(4), 521-523.

Introduction. Contributors: Emma Costantino - author, Sian Supski - author. Journal Title: Journal of Australian Studies. Issue: 87. Publication Year: 2006. Page Number: 1+.

Grainger, C., Senauer, B. & Runge, C.F. (2007). Nutritional improvements and student food choices in a school lunch program. Journal of Consumer Affairs, 41(2), 265-267.

Food Prices Over the Past
Words: 5030 Length: 17 Pages Document Type: Research Proposal Paper #: 86265982
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In developing countries, consumers are more affected for two reasons. One is that consumers are more likely to buy raw ingredients. ithout manufacturing entities to absorb some of the commodity price increases, consumers are left to absorb almost all of the increase (Ibid.). As a result, food prices have increased more in the developing world than in the developed world. Additionally, consumers in these countries already expend a significantly higher percentage of their income on food than do consumers in estern nations. Thus, demand for food in the developing world is price elastic and consumers suffer because they are unable to meet their food needs.

In the developed world, increased food prices suppress demand in other sectors of the economy, which can cause minor shocks in employment and investment in some businesses and industries. In the developing world, food price shocks can result in starvation and civil unrest. The recent…

Works Cited

Lapidos, Juliet. (2008) "Why are Global Food Prices Soaring?" Slate. Retrieved December 4, 2008 at  http://www.slate.com/id/2187882/ 

Wiewel, Wim & Persky, Joseph. (2002) Suburban Sprawl M.E. Sharpe, Armonk NY, 2002.

Barnier, Michael. (2008) "Europe is Key to Solving Food Crisis" Tehran Times. Retrieved December 4, 2008 at  http://www.tehrantimes.com/index_View.asp?code=184060 

Clayton, Mark. (2008) "As Global Food Costs Rise, are Biofuels to Blame?" Christian Science Monitor. Retrieved December 4, 2008 at  http://www.csmonitor.com/2008/0128/p03s03-usec.html

Food Regulatory Issues for Businesses
Words: 633 Length: 2 Pages Document Type: Essay Paper #: 21030703
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consumer issues concerning health and nutrition that have an impact on planning food service operations? Why? How do these concerns impact menu planning and trends in the industry?

From the perspective of operators of a food service organization, the rise of food intolerances and allergies has the clearest, immediate impact on their day-to-day work and planning. Clearly labeling foods for common allergens, particularly foods which do not obviously contain the offending substance (like foods fried in peanut oil, for example) is essential to avoid liability concerns. It is also important to have a variety of options for consumers with food-related issues, such as dairy-free options and nut-free options. Having proper practices in place such as hand-washing and wearing gloves is also essential. Even if customers do not have to go gluten-free, dairy-free, wheat-free, or meat-free for life-threatening reasons, many are doing so because of the perception (real or imagined) that…

References

Aubrey, A. (2014). Want a calorie count with that? FDA issues new rules for restaurants. NPR.

Retrieved from:  http://www.npr.org/sections/thesalt/2014/11/24/366405949/want-a-calorie-count-with-that-fda-issues-new-rules-for-restaurants 

Baskin, K. (2014).With more patrons with food allergies, restaurants cater to every need.

The Boston Globe. Retrieved from:

Food and Beverage Reverse Logistics
Words: 2268 Length: 3 Pages Document Type: Essay Paper #: 60925248
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Sustainable ules

Drake Nash

LMT 307 Food and Beverage everse Logistics -- Fall 2015

Ayers

The implementation of sustainable rules and regulations as well as constraints in the markets across the world, have compelled international industries, in this case, the food and beverage industry, to establish reverse logistics, which is the backflow management of the supply chain system. everse logistics encompasses the waste management of products and merchandises in the backward supply chain. There has been a gap or limitation in research studies on the implementation of reverse logistics on the food and beverage industry. Due to the fact that food and beverage products are delicate in nature, the backward flow of packing and food supplies compel the formation of a free-flowing reverse logistics system throughout the supply chain. The development of an efficacious reverse supply chain practice for the food retail industry necessitates the conduction of studies on prevailing…

References

Gustavsson, J., Otterdijk, R. (2011). Global food losses and food waste: extent, causes and prevention. Food and Agriculture Organization of the United Nations, pp. 1-29.

Hawks, K. (2006). What is Reverse Logistics. Reverse Logistics magazine. Retrieved 1 October 2015 from:  http://www.rlmagazine.com/edition01p12.php 

Kabir, M. I. (2013). Reverse Logistics in Pharmaceutical Industry. International journal of supply chain management, 2(1).

Petersen, J.A., Kumar, V. (2009). Are product returns a necessary evil? Antecedents and consequences. Journal of Marketing, Vol. 73, No. 3, pp. 35-51.

Child Obesity and Fast Food
Words: 755 Length: 2 Pages Document Type: Article Review Paper #: 84408262
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childhood obesity and its correlation to social-economic background. he researchers argued that attention to childhood obesity focuses on genetic and environmental factors, and there is the increasingly prevalent belief that pediatric obesity may be a combination of both. Environmental factors can limit obesity but what -- the researchers wondered - stimulated the influencing environmental factors

Previous study: What has the previous study found out?

A previous study that the researchers had conducted stipulated three prime factors that were environmentally responsible for obesity. hese were: low weekly levels of moderate physical exercise, high levels of daily television viewing, and routine participation in a school lunch program.

Hypothesis:

he hypothesis of this study was that certain socio-economic backgrounds were more conducive for introducing these factors than were others in that -- and this was their hypothesis - median household income influenced nutrition and recreational activities.

Investigation of this suggestion was the purpose…

The correlation may be there but it pertains just to Massachusetts and indicates correlation rather than causality.

Source

Eagle, T. et al. (2012). Understanding childhood obesity in America: Linkages between household income, community resources, and children's behaviors. The American Heart Journal, 163, 816-837.

Food Sustainability the Topic for This Project
Words: 674 Length: 2 Pages Document Type: Research Proposal Paper #: 62219494
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Food Sustainability

The topic for this project is sustainability in the way food is processed and packaged. This paper will investigate the cost effectiveness of processing and packaging food in a sustainable manner over the long-term. Industries are slowly making sustainable changes in the packaging of products, but not necessarily in the processing of the foods (Pollan, 2002). Sustainability has been a major marketing factor in the way food is delivered (Author). Research has demonstrated that the current food system plays an important role in causing climate change and how better food choices could significantly reduce greenhouse gas emissions. This makes the production of the food supply an important factor in sustainability with environmentally and social affects.

The "Our Common Future" report describes sustainability as development that meets the needs of the present without compromising the ability of future generations to meet their own needs (owden, 2011). As the meanings…

Bibliography

Author, U. (2012). Connecting family, community, and health from a food system perspective. Retrieved from Iowa State University: http://www.liopold.iastate.edu/sites/default/files/grants/M2010-30.pdf

Author, U. (n.d.). Soil Association. Retrieved from Feeding the Olympics.

Bowden, C. (2011, Aug 16). Woodbury University. Retrieved from The Sustainability Reading List: Sustainability_Reading_List_2_0-1/pdf.

Davis, A.S. (2012). Increasing cropping system diversity balances, productivity, profitability and environmental health. PloS ONE, 7(10), E47, 149.

Food and Beverage Management
Words: 1793 Length: 6 Pages Document Type: Term Paper Paper #: 948991
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Food and Beverage Management

Articles eview myriad of ingredients go into the stew that is successful food and beverage service, including: good equipment, good location, excellent product, pleasant atmosphere, quality middle-level management, forward-thinking administration-level hierarchy, and sincere / consistent customer service. And moreover, a vitally essential component which completes the recipe for food and beverage success is a terrific staff, which springs from the planning that goes into finding talent, followed by the training and maintenance of staff excellence through intelligent processes. This paper reviews those issues, and the research which delves into how notably competent H and hands-on management can bring - and keep - high-caliber employees on board successfully.

Article #1: "How the achievement of human-resources goals drives restaurant performance," by Daniel J. Koys, Cornell Hotel & estaurant Administration Quarterly

Attitude" has a different meaning in the 21st Century than it did in previous years. To often today,…

References

Kay, Christine; & Russette, John (2000). Hospitality-management Competencies.

Cornell Hotel & Restaurant Administration Quarterly, 41, 52.

Koys, Daniel J. (2003). How the achievement of human-resource goals drives restaurant performance. Cornell Hotel & Restaurant Administration Quarterly, 44, 17025.

When Paul le Von took over the food service director (FSD) at St. Mark's Hospital in Salt Lake City, he faced a number of challenges. Like other FSDs who are new to a job, le Von wanted to make numerous dramatic changes in a short period of time - renovating the facility, upgrading the menu, creating more responsive customer service - to show he was worth his salt. Also, he knew that in order to get the things done that were first on his agenda - such as a customer service overhaul "...a friendlier way of talking with customers, more like a waiter in a restaurant" (Bond, 2002) - he full cooperation with

Transformation of Different Cultures' Foods Into American Foods
Words: 2815 Length: 9 Pages Document Type: Essay Paper #: 58196389
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Americanization of Foods:

Food is traditionally considered as a simple means of subsistence but has developed to become filled with cultural, psychological, religious, and emotional significance. Consequently, food is currently used as a means of defining shared identities and symbolizes religious and group customs. In the early 17th and 18th centuries, this mere means of subsistence was considered as a class maker but developed to become a symbol of national identity in the 19th centuries. In the United States, food has been influenced by various cultures such as Native American, Latin America, and Asian cultures. Consequently, Americans have constantly Americanized the foods of different cultures to become American foods. The process on how Americans have Americanized different cultures' foods and reasons for the Americanization is an important topic of discussion.

Background Information:

As previously mentioned, food was traditionally considered as a mere means of subsistence, especially in the 17th and…

Works Cited:

"America's Take on Ethnic Food." Ai InSite - Culinary. The Art Institutes, 2 Mar. 2012. Web. 31 Mar. 2014. .

Ikerd, John. "The New American Food Culture." Agricultural Economics. University of Missouri, n.d. Web. 30 Mar. 2014. .

Jevgenijs. "Americanization." Transatlantic MA Program in East-Central European Studies. West Virginia University, 30 Jan. 20143. Web. 31 Mar. 2014. .

Kikomr. "Food and Globalization!" Food Communication. James Madison University, 4 June 2012. Web. 26 Mar. 2014. .

International Food Trends Influencing the
Words: 1373 Length: 5 Pages Document Type: Term Paper Paper #: 40570537
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and, lastly, due to Australian's tendency to work longer and longer hours, chicken has an appeal to the fast-food orientated consumer, with a limited amount of time in the day to take meals.

However, one of the largest international influences for Australian restaurants is Asia, in general. As Henly (2001) surmises, Australians want simpler lives but more complex food experiences. They want value, but also flavor and visual appeal.

As noted earlier, the food service industry is steadily growing due to increased consumer incomes and lifestyle changes.

Fast-food hamburgers are being replaced by Chinese takeaways.

However, Chinese takeaways is only a small portion of the picture. With more than 2,000 Chinese restaurants in the country, Chinese is clearly the most popular choice of Asian restaurants in Australia. However, Thai and Japanese restaurants are becoming increasingly popular. In fact, according to Elizabeth Chong, a Hong Kong Goodwill Ambassador, who has run…

References

Food service in Australia, (July 2007), [Online], Available:  http://library.marketlineinfo.com.ezproxy.apollolibrary.com/library/Download.aspx?R=E461A761-E53E-4043-915F-8602D6A30CC4&pType=MarketProfile&itemHref=E461A761-E53E-4043-915F-8602D6A30CC4.pdf [11/03/08].

Gatfield, T. 2006, "Australia's gone chicken! An examination of consumer behaviour and trends related to chicken and beef meats in Australia," Journal of Food Products Marketing vol. 12, no. 3, pp. 29-43.

New wagyu farms," Dec. 2007, Food Service - Grill vol. 5, no. 11, p. 22.

Nourse, P. (2008), Australian Gourmet Traveler 2008 Restaurant Guide Awards, [Online], Available:  http://gourmettraveller.com.au/australian_gourmet_traveller_2008_restaurant_guide_awards.htm [11/03/08].

Convenience Food to Generation Y
Words: 2774 Length: 11 Pages Document Type: Term Paper Paper #: 6508963
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" (Guelph Food Technology Centre, 2008) This report additionally relates four "meta trends" in the packing industry which are those of:

1) Convenience;

2) Health and wellness;

3) Upscale experiences; and 4) Sustainability. (Guelph Food Technology Centre, 2008)

The work entitled: "Generational Change and Marketing Indicators" states that five decades ago "when supermarkets were 'stores of the future' retailers and manufacturers pretty much knew where to find their customers. Food came from food stores; drugs from drug stores and cooked meals were consumed at drive-in or sit-down restaurants." (Mogelonsky, nd) it is important to know where shoppers intend to buy their food today. Generation Y, at a total population of 72 million, is an important consideration for marketers. Potato chip shopping including tortilla chips and pretzels are stated to "round out the top three snack categories, with household penetration rates of 76 and 62% respectively." (Mogelonsky, nd)) Also noted is…

Bibliography

Ramierz, Andrea (2008)Leveraging Consumer Megatrends National Association of College & University Food Services. Online available at  http://www.nacufs.org/i4a/pages/Index.cfm?pageID=4425 

Sloan, a. Elizabeth (2005) Top 10 Global Food Trends. Food Technology April 2005 Vol. 59 No. 4.

How to Connect with Generation Y (2007) Times Online. 20 May 2007. Online available at  http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/recruiter_forum/article1813031.ece 

Generation Y: Graduates Who Dare to Demand More (2008) University of Liverpool. Online available at  http://www.liv.ac.uk/news/features/generation-y.htm

Meat Packing Industry
Words: 6838 Length: 20 Pages Document Type: Term Paper Paper #: 17615196
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Safety and Health Issues in Meat Processing Industry

In the meat processing industry, health and safety issues are of vital importance, in view of the several risks arising out of microbial contamination of meat and the occupational hazards faced by workers. Past experiences have shown that microbial reproduction in meat and meat products can reach alarming proportions traversing across countries and even continents. The infamous mad cow disease and the foot and mouth disease in cattle has rattled the British meat industry for a considerable period, resulting in loss of image, confidence and erosion of profits. North America's main problem is the widespread prevalence of eschericia coli in meat, more commonly known as the hamburger disease. It is well-known that meat is highly susceptible to attack of bacteria and virus and hence there is a constant need to address this risk. When microbial activity sets in, the quality of meat…

References

American Meat Industry Fact Sheet: 'Worker Safety in the Meat and Poultry Industry', (2002) Available at www.meatami.com/content/presscentre/factsheets_infobits/FactSheetWorkerSafety.pdf. Accessed 11/28/2003

Brodeur, C. (n.d) Agriculture and Agri-food Canada - 'Meat Safety: The war on bacteria', Available at http://www.res2.agr.gc.ca/orda/pubs/art8_e.htm. Accessed 11/28/2003

Cannon, J.E et. al (1996) 'Pork Chain Quality Audit Survey: Quantification of Port Quality Characteristics', Journal of Muscle Foods (7), 56-62

Chesworth, N (1997) 'Food Hygiene Auditing', Blackie Academic & Professional, London

American Industry Within the Past
Words: 1606 Length: 5 Pages Document Type: Term Paper Paper #: 69159763
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Overall the growth of the homebuilder industry is consistently in flux. This is because, this particular industry is not nearly as solidified in its infrastructure as the above two industries. As a result, speculation and investment often drives homebuilding to a frenetic pace, but then can crash almost instantly as well. Furthermore, the economy dictates to a much stronger degree to the actual success of the industry.

However, in application to tradeshows, the constant flux in the industry has a positive effect. This is because homebuilding professionals are much more interested in price and diversity as result of the diversity within the sector. Tradeshows that exhibit different products can cater to the differing needs of their clients, as a result, they are much more effective than other industries. Professionals are always looking at new methods to out compete whether through quality or price. Therefore tradeshows offers them the opportunity to…

Chinese' Food and the Model Minority Study
Words: 3511 Length: 8 Pages Document Type: Term Paper Paper #: 34083204
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Chinese' Food and the Model Minority study in ethnic cuisine and culture, marginalization and commercialization, and the paradox of exoticism.

The anthropological theme studied for this work was that of the ethnic compromises and paradoxes inherent in creating a "Chinese" restaurant in America, for Americans. In every English speaking country from England to Canada, Chinese food is a huge business. For many immigrants it is one of the only businesses ready and willing to take them in. Most Chinese restaurants strive to present themselves as cultural representations where the American connoisseur can have a legitimate cross-cultural experience. The more I researched the actual traditions of Chinese and Asian cuisine and the way in which Western prejudices and expectations shape the presentation of this experience, the more it became apparent that --like so many other cultural phenomena-- the cultural relevance of the Chinese-food experience is far from untainted. Repeated immersion at…

Bibliography

About, Inc. "Eating Patterns: You call this Progress?" What You Need To Know About.

2003. Accessed at http://nutrition.about.com/library/weekly/aa070201a.htm

Hung-Youn, Cho. "Traditional Way of Life in East Asia." Korea Focus Vol.9 No.1. 2000.

Acessed at http://www.kofo.or.kr/koreafocus/content.asp?no=354

Trader Joe's and Whole Foods
Words: 2339 Length: 7 Pages Document Type: Essay Paper #: 87573618
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profiled for this exercise are Whole Foods and Trader Joe's. Whole Foods is based in Texas and has spread across the country as a retailer of organic, gourmet and natural foods. The company has expanded into Canada and the United Kingdom. Whole Foods also made a major move in the United States when it acquired Wild Oats, which was its major competitor at the time. The deal ran into trouble with the Federal Trade Commission but was ultimately allowed to go through, since there is nothing stopping other grocery stores from selling the same type of foods (Gogoi, 2007).

Trader Joe's is a competitor to Whole Foods, but one that remains only in the United States and it has typically expanded by building new stores. The company does not just have natural foods but it competes for roughly the same customer base as Whole Foods, and most customers of one…

References

CBC. (2013). Trader Joe's loses fight with Vancouver's Pirate Joe's. Canadian Broadcasting Corporation. Retrieved June 3, 2014 from  http://www.cbc.ca/news/canada/british-columbia/trader-joe-s-loses-fight-with-vancouver-s-pirate-joe-s-1.1912400 

Gogoi, P. (2007). No Wild Oats for Whole Foods? Business Week. Retrieved June 3, 2014 from  http://www.businessweek.com/stories/2007-06-06/no-wild-oats-for-whole-foods-businessweek-business-news-stock-market-and-financial-advice 

Loeb, W. (2012). Aldi's Trader Joe's is a winner. Forbes. Retrieved June 3, 2014 from  http://www.forbes.com/sites/walterloeb/2012/05/17/aldis-trader-joes-is-a-winner/ 

Moore, A. (2007). Whole Foods to acquire rival Wild Oats. MarketWatch. Retrieved June 3, 2014 from  http://www.marketwatch.com/story/correct-whole-foods-to-acquire-rival-wild-oats-for-565-million

Kudler Fine Foods Was Created in an
Words: 1150 Length: 4 Pages Document Type: Essay Paper #: 52738864
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Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines.

"Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website of Kudler Fine Foods, 2011).

In the development of its marketing strategies and tactics, Kudler Fine Foods places great emphasis on the role of the marketing research, as well as the analysis of the competition. This project sets out to assess just why and how important these features are in the creation of the marketing efforts.

a) Marketing research

Marketing research is mostly focused on the analysis of the customers' needs and wants, in an effort to ensure that…

References:

Kovach, V.V., 2010, Fast facts for Kudler Fine Foods, eHow, http://www.ehow.com/facts_7420251_fast-kudler-fine-foods.html last accessed on September 8, 2011

2011, Website of Kudler Fine Foods, http://kudlerfinefoods.info / last accessed on September 8, 2011

Microeconomics Industry Structure Analysis Campbell's
Words: 1708 Length: 6 Pages Document Type: Research Paper Paper #: 40166168
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In addition to this, the company must continue to develop new products. This is because consumers' needs and requirements are in a continuous change process and the company's products will have to adapt to the requirements issued by customers.

eference list:

1. History (2008). CSC Brands. etrieved March 19, 2010 from http://careers.campbellsoupcompany.com/History.aspx.

2. Strategies (2008). CSC Brands. etrieved March 19, 2010 from http://careers.campbellsoupcompany.com/Strategies.aspx.

3. Annual eport (2009). CSC Brands. etrieved March 19, 2010 from http://files.shareholder.com/downloads/CPB/871395724x0x320834/0a34b982-31c3-4cb4-bebb-96301d23a4bd/CPB_2009_Annual_eport.pdf.

4. Shea, M.E. & Mathis, M. (2002). Campbell Soup Company. Arcadia Publishing, Charleston. etrieved March 19, 2010 from http://books.google.ro/books?id=wqekiCpw4qcC&printsec=frontcover&dq=campbell+soup+company&source=bl&ots=rwkPu0hPI&sig=ErN5zHrIZhchnuxNP7TanqWBJ8s&hl=ro&ei=qWKjS7__M5L4mgOLxZ3wCQ&sa=X&oi=book_result&ct=result&resnum=5&ved=0CCQQ6AEwBA#v=onepage&q=&f=false.

5. Campbell Soup Company (2010). Wikinvest. etrieved March 19, 2010 from http://www.wikinvest.com/stock/Campbell_Soup_Company_(CPB)#Campbell_Soup_Company_and_the_Competition.

6. Industry Statistics and Projected Growth (2010). Organic Trade Association. etrieved March 19, 2010 from http://www.ota.com/organic/mt/business.html.

Reference list:

1. History (2008). CSC Brands. Retrieved March 19, 2010 from  http://careers.campbellsoupcompany.com/History.aspx .

2. Strategies (2008). CSC Brands. Retrieved March 19, 2010 from  http://careers.campbellsoupcompany.com/Strategies.aspx .

3. Annual Report (2009). CSC Brands. Retrieved March 19, 2010 from http://files.shareholder.com/downloads/CPB/871395724x0x320834/0a34b982-31c3-4cb4-bebb-96301d23a4bd/CPB_2009_Annual_Report.pdf.

4. Shea, M.E. & Mathis, M. (2002). Campbell Soup Company. Arcadia Publishing, Charleston. Retrieved March 19, 2010 from  http://books.google.ro/books?id=wqekiCpw4qcC&printsec=frontcover&dq=campbell+soup+company&source=bl&ots=RrwkPu0hPI&sig=ErN5zHrIZhchnuxNP7TanqWBJ8s&hl=ro&ei=qWKjS7__M5L4mgOLxZ3wCQ&sa=X&oi=book_result&ct=result&resnum=5&ved=0CCQQ6AEwBA#v=onepage&q=&f=false .

Red & Blue Ocean' Industries Red and
Words: 581 Length: 2 Pages Document Type: Essay Paper #: 48716443
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ed & Blue Ocean' Industries

ed and Blue Ocean Industries: Quick Service estaurant Industry

Location, location, location. This is the mantra of retailers who depend highly on getting the best location as the key to increasing the presence (both physical and perceived presence) of the business, brand, and product or service to the consumer's psyche. This is especially applicable in the case of the fast food or quick service restaurant industry. Food is a universal need and commodity, and differences among consumers depend on their taste preference, perception of the brand, and value for money, among many others. But location is a very critical component for consumers, and a brand or store's presence in a trade area most often becomes the primary basis for patronizing the brand or store. If the store is not present in the consumer's location, then the store has just lost an important share of the…

References

Rogers, D. (2007). "Retail location analysis in practice." Research Review, Vol. 12, No. 2.

Stone, K. And G. Artz. (1999). "Determining the Market for Your Goods & Services." Iowa Cooperative Extension Service. Iowa University.

Thrall, I. (2002). Business Geography and New Real Estate Market Analysis. NY: Oxford University Press.

Hotel Food and Beverage Cost
Words: 3327 Length: 10 Pages Document Type: Term Paper Paper #: 53277460
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In this regard, Neely advises that a "Menu has to deliver the desired target food margin percentage whilst offering a variety of tastes across a range of price points, and conform to the expectations of the brand concept" (252).

Storeroom Control. Clearly, without adequate security procedures in place, a hotel's storeroom can turn into a major center for pilferage and other shrinkage. Key control is essential to this security if electronic locks are not in place (Sunstrom 59). If physical keys are used, or a combination of approaches is elected, Sunstrom recommends that the key numbering system follow that recommended by the American Hardware Association (AHA). Under the AHAs system, the grand master key is designated with a single upper-case letter; the next level of master keys would be the previous letter designation and another letter. Change keys (these are single keys that operate a single door) are designated with…

Works Cited

Atkinson, Sally and David Butcher. (2003). "Trust in the Context of Management Relationships: An Empirical Study." SAM Advanced Management Journal 68(4):24.

Baird, Douglas G. And Robert K. Rasmussen. (2003). "Chapter 11 at Twilight." Stanford Law Review 56(3):673.

Baum, Joel A.C. And Paul Ingram. (1997). "Chain Affiliation and the Failure of Manhattan Hotels, 1898-1980." Administrative Science Quarterly 42(1):68.

Beaudry, Mark H. (1997, March). "One for the Road." Security Management 41(3):79.

Third Party Supply Industry The First One
Words: 704 Length: 2 Pages Document Type: Essay Paper #: 28569064
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third party supply industry. The first one highlights on the appropriate size for companies within the third party supply chain. The second one is on XPO Logistics which is a third party logistics firm. These two articles show what the third party logistics industry is all about. This paper is a summary of two articles within the supply distribution dealing with frozen products mainly beef manufacturing products. The paper will show how the third party distribution chain works and should be in different companies. The third party supply industry involves a company supports goods in their warehouse and the warehouse sells these goods to other retailers or restaurants but these restaurants are not aware of their suppliers.

An example of a third party supply company is Macca's supply chain. The organization uses a supply chain model that is based on a culture of partnership and collaboration. This makes it possible…

References

Alagh, A. (2013). Third Party Due Diligence -- What Can We Learn From The Horse Meat Scandal Engulfing Europe? Retrieved September 17, 2014 from  https://www.executiveboard.com/blogs/third-party-due-diligence-what-can-we-learn-from-the-horse-meat-scandal-engulfing-europe/ 

MacDonald's Australia. (2014). Retrieved September 17, 2014 from Meet the suppliers.

 https://mcdonalds.com.au/about-maccas/our-supply-chain

Whole Foods Market Strategic Review
Words: 1454 Length: 5 Pages Document Type: Case Study Paper #: 61586112
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Strategic eview

Whole Foods Market is one of the top retail stores dealing with organic and natural foods in the United States. The company operates and owns a chain of organic and natural foods supermarkets across the United States and Canada. In essence, the company has been able to reach large number of customer by operating through several subsidiaries, and Whole Foods is the first company in the United States to be awarded the first "Certified Organic" grocer. Whole Foods Market was incorporated in 1978 and started the organic and natural foods business in 1980. Within the last 35 years of its operations, the company has become the largest retailer in the organic and natural foods. The success that the company has enjoyed over the years makes the Whole Foods and ABC Company considering integrating their business portfolios.

Objective of this report is to provide a top-notch advice to the…

Reference

Annual Report (2013). Whole Foods 2013 Annual Report. USA

Morning Star (2014). Whole Foods Financial Ratios. USA.

Prospective Marketing Plan of a Healthy Fast
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Prospective Marketing Plan of a Healthy Fast Food Franchise Chain-to-Be

SIMON SAYS -- EAT HEALTHY, EAT SMART

Vision

Today, the average American consumer has little time to prepare home cooked meals. This fact of modern daily living has driven even the most conscientious mother and father into the arms of fast-food chain stores. The result has been the national health disaster of the expanding American waistline and also the expanding American health care budget. Americans, our chain believes, want to eat easy, healthy meals that taste good. Americans, today, in an increasingly image conscious society care about their health and looks but desire a way to have a warm and tasty family meal in a warm family environment that is emotionally as well as physically supportive of such a lifestyle. In other words, no sprouts, but not just fried spuds

Core Values

The core values of our organization are that…

Works Cited

Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books.

Harrell, Gilbert. Marketing: Connecting with Customers.

Services Marketing Industry Overview Mcdonalds
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S. recession -- the ability to make up for such downturns with growth elsewhere is highly valuable. The internal systems allow for two things critical to McDonalds -- efficiency and consistency. The McDonalds experience is the same in every restaurant in every country, something that is essential to brand development.

There are few weaknesses at McDonalds. The company does not have a good reputation among certain segments of the market because its food is perceived as being unhealthy. The company has had a few product missteps in trying to explore opportunities in other business -- pizza being one such failure. These weaknesses have not proven to harm the company in the long run but there are times when such instances will have an adverse effect on the company's revenue streams or cost structure.

There remain opportunities for McDonalds. The company sees coffee as an opportunity and is pursuing market share…

Unions in the Healthcare Industry
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The union thus acts as an advocate for worker's legal rights, including their right not to be subject to drug tests as well (although this issue is far more contentious, given that Xanitos also argues that testing is required from the point-of-view of patient safety.

A more controversial drug testing issue is prohibiting all workers from using tobacco, a controversial practice that has become increasingly common amongst healthcare establishments. "More hospitals and medical businesses in many states are adopting strict policies that make smoking a reason to turn away job applicants, saying they want to increase worker productivity, reduce health care costs and encourage healthier living" (Sulzberger 2011: 1). However, the union argues "such policies are a slippery slope -- that if they prove successful in driving down health care costs, employers might be emboldened to crack down on other behavior by their workers, like drinking alcohol, eating fast food…

References

Green, Laura. (2010, November 5). Housekeepers union files lawsuit against St. Mary's Medical

Center. The Sun Sentinel. Retrieved February 22, 2011 at  http://articles.sun-sentinel.com/2010-11-05/news/fl-nurses-lawsuit-20101105_1_hospital-workers-housekeepers-union-contract 

Runkel, Ross. (2006, January). Disparate impact. Law Memo. Retrieved February 22, 2011 at http://www.lawmemo.com/101/2006/01/disparate_impac_1.html

Service Employees International Union. (2011). Official website. Retrieved February 22, 2011 at  http://www.seiu.org/splash/

Food Riots as Social Systems Canaries
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Tariff is essentially a tax that has been imposed on goods and services that are imported. The most fundamental use of a tariff is to restrict trade by increasing the cost consumers have to pay for imported goods and services. Some tariffs are termed specific tariffs as they are designed to levy a fixed fee on a particular type of item. A tariff that is levied according to the value of certain items is called an ad-valorem tariff.

Tariffs are used to shape trade policy and they can benefit governments and domestic manufacturers since they generate additional revenue -- but they do so at the expense of consumers and of foreign manufacturers. As a general rule, consumes will purchase goods that are manufactured in foreign countries since they tend to be priced lower than domestically produced goods. An inadvertent complication of tariffs is that they reduce global competition for domestic…

References

Benjamin S. (1997). Meat and strength: The moral economy of a Chilean food riot. Cultural Anthropology, 12, 234-268™

Tariffs. (2014). Investopedia. Retrieved from  http://www.investopedia.com/terms/t/tariff.asp 

Start and Run a Successful
Words: 8411 Length: 30 Pages Document Type: Research Paper Paper #: 75311731
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1.7. Key definitions of terms

esearch process = a sustained effort concentrated around a topic or subject of study aimed at generating new findings, and characterized by identification and labeling of variables, research design, collection of data, analysis of data and evaluation of the problem (Shinde).

Qualitative research = esearch method through which researchers address the studied phenomenon by observing it in its natural environment and strive to make sense of it (Klenke, 2008).

Drive through = a window or another open and easy access facility, through which business can be conducted, and the customer does not have to leave their car (MacMillan Dictionary).

Startup business = a business that finds itself in the first stages of business operations (Investopedia, 2012).

Target market = the group of people to which an economic agent has decided to market and sell its products and/or services (Preddy, 2004).

1.8. Chapter 1 summary

In…

References:

Acs, Z.J., Audretsch, D.B., 2010, Handbook of entrepreneurship research: an interdisciplinary survey and introduction, 2nd edition, Springer

Analoui, F., Karami, a., 2003, Strategic management in small and medium enterprises, Cengage Learning EMEA

Becherer, R.C., Helms, M.M., 2009, the value of business plans for new ventures: company and entrepreneur outcomes, Journal of Small Business Strategy, Vol. 20, No. 2

Brigham, E.F., Ehrhardt, M.C., 2010, Financial management theory and practice, 13th edition, Cengage Learning

Yum Brands
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Aspects such as weight reduction, disease reduction, and overall peak performance will be emphasized (Jeffery, 2006). Sponsoring many of Australia's more popular sporting events with the products would also be very beneficial. Placement of these products will occur within all of the Yum! Brands locations. As mentioned above, two strengths of the company are its global positioning in regards to its brand, and its overall depth of franchises (McGinley, 2004). With more locations than any of its competitors in emerging markets, the company has a distinct competitive advantage relative to its peers in the industry. By effectively utilizing this franchise to unveil its healthier product segment, Yum! Brands can capitalize on its location density. The locations are also very useful in regards to cross selling many of the newer health option that customers may not be aware off. By placing the new products in all of its location simultaneously the…

References:

1) Barrett, Patrick (January 22, 1997). "KFC." Marketing Magazine

2) Chapman, Michelle (28 February 2011). "Taco Bell to fight meat filling claims via TV ads." The Daily Breeze. Associated Press

3) Cyrek, Christopher (October 20, 2009). "Pizza Hut going after wings market." Dallas Business Journal (Dallas, Texas: American City Business Journals, Inc.).

4) Ghanawi, Nadine (December 31, 2012). The Internationalization of KFC. GRIN Verlag. p. 1. ISBN 978-3-656-34256-4

Demographic Shifts Instructions Assuming Demographic Hispanics Accurate
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Demographic Shifts Instructions Assuming demographic Hispanics accurate, comment shift segmentation grocery fast food industries. For, a grocery store visit frequently 15% space dedicated Hispanics changed light

Hispanic population has been rising steadily over the last couple of years. According to demographics Hispanics will become the largest ethnic group in the coming years. With these changes, the fast food industry will have to start catering for their preferred tastes. The same will also apply in the grocery section. What this indicates is that fast food restaurants and groceries have to increase their Hispanic foods and groceries. Failure to do this would result in lost market segments and revenues. Hispanics have a different lifestyle when compared to the average American. With an increase in their numbers, a grocery store would be forced to either shut down or increase the space dedicated to Hispanics. Hispanics prefer specific foods or groceries, which are characteristics…

References

 http://www.retailleader.net/top-story-consumer_insights-hispanics__buying_power_has_retailers__cpg_companies_listening_up-1622.htmlAnn  Meyer. (2012). Hispanics' Buying Power Has Retailers, CPG Companies Listening Up, from Brian Bueno. (2011). The Growing Hispanic Population Means Big Business for These 7 Sectors. Los Angeles.

Kim Piston. (2013). Why Hispanic consumers will revive the American economy, from  http://www.voxxi.com/hispanic-consumers-revive-economy/ 

PR Newswire. (Feb, 2013). Hispanic men present opportunities for marketers, reports Mintel, from  http://www.prnewswire.com/news-releases/hispanic-men-present-opportunities-for-marketers-reports-mintel-191033671.html

Marketing Report for Ms Janet Bradley Keeping
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Marketing eport for Ms. Janet Bradley

Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…

References

Birn, R. 2004. Effective Use of Market Research: How to Drive and Focus Better Business Decisions, 4th Edition. London: Kogan Page

Blythe, J., & Megicks, P. 2010. Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Ellwood, I. 2002. The essential brand book: over 100 techniques to increase brand value. 2nd Edition. London: Kogan Page

Hill, C.W., & Jones, G.R. 2012. Strategic Management Theory, 10th Edition. Mason, OH: South-Western, Cengage Learning

Five Guys Burgers and Fries -- Ingredients
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Five Guys Burgers and Fries -- Ingredients for Success:

Five Guys Burgers and Fries has emerged as a brand that is renowned for its ability not to be considered as a fast food chain since customers are getting quality food at any time and in any location. In addition to advocating for quality control, Five Guys Burgers and Fries toast their buns on a grill. The food joint is committed to production of quality foods through fresh ingredients, simple menus, never-frozen meat, and classic flavors in its entire food production process. As a result of its commitment to these values, Five Guys Burgers and Fries has won several awards for producing the best burger throughout the country, particularly from Maryland and Virginia where the food joint originated. Despite of these advantages, the food joint was rated as extremely unhealthy for people concerned about intake of fat and calories. Nonetheless, the…

References:

Boone, L.E. & Kurtz, D.L. (2012). Contemporary business (14th ed.). Retrieved from  http://www.scribd.com/doc/110686983/Contemporary-Business-14th-edition 

"Five Guys Burgers and Fries." (n.d.). Plans Book. Retrieved April 18, 2013, from  http://www.bradleyrichtman.com/img/portfolio/5guys/five_guys_plans_book.pdf 

Garrett, J. (2010, September 1). The Success Story of Five Guys Burgers and Fries. Retrieved April 18, 2013, from  http://voices.yahoo.com/the-success-story-five-guys-burgers-fries-6712214.html?cat=51 

Joiner, L.L. (2012, February 8). Five Guys found Simple Recipe for Success: Do it Right. USA

Causes for the Popularity of
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"In toy stores, children can become accustomed to food brands early by buying a Hostess bake set, Barbie's Pizza Hut play set or Fisher-Price's Oreo Matchin' Middles game. and, for budding math whizzes, there is a series of books from Hershey's Kisses on addition, subtraction and fractions" (Barboza, 2002).

Of course, the most notorious innovation in fast food, even more so than the Happy Meal, targeted at children, is the Supersized Meal. For people without children, for people for whom taste is not much of an issue, the issue of value often trumps everything. Supersizing means increasing the size of the cheapest parts of the traditional combo meal, the potatoes (starch) and the soda (high fructose corn syrup, cheaper even than real sugar). For only pennies more, people can get much larger portions, but because people tend to eat more food when more food is placed before them, this causes…

Works Cited

Barboza, David. (5 Aug 2003). "Fast Food Industry Zeroes in on Children

International Herald Tribune. Retrieved 3 Apr 2007 at  http://www.rense.com/general39/fast.htm 

Schlosser, Eric. (3 Sept 1998). "Fast-Food Nation: The True Cost of America's Diet."

Rolling Stone. Issue 794. Retrieved 3 Apr 2007 at  http://www.mcspotlight.org/media/press/rollingstone1.html

Yum brands Strategy Analysis With Increasing
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S. market anticipated to deliver between 5 and 7% margin growth over the next five years. Further, the Chinese marketplace is also one marked by lower labor costs and a lack of the stigma associated with working in fast food establishments that exists in the United States and other westernized nations.

Looking at Table 2: U.S. Operating Profit Source by Brand for 2004 according to SEC filings (2004) clearly Taco Bell contributes the majority of profits followed by Pizza Hut at 34%, then KFC at 15%. Long John Silver's and A & W. have been continually losing share and profits relative to larger competitors.

Table 2: U.S. Operating Profit Source by Brand

Taco Bell

Pizza Hut

KFC

Long John Silver's/A&W

Contrast U.S. profit source by brand with International profit sources, and the critical role of KFC in any expansion strategy becomes clear. Table 3, International Operating Profit Source by Brand…

American Politics
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Food Nation is the kind of book that you hope young people read because it demonstrates far better than any social studies class the need for government regulation, the unchecked power of multinational corporations and the importance of our everyday decisions.

USA Today

Despite international concerns with the Cold War and Senator McCarthy's accusations, the 1950s were an exciting change for many Americans. A large number headed out to the suburbs to newly designed housing. National roads started sweeping across the cities and towns. Soon, another change came about on these roads: the arrival of fast-food restaurants, which have epitomized America ever since. People just have to is drive up to the window and order their meals; within minutes they are fed and content. Yet, there are always two sides to an issue, especially when big money is involved. According to the book Fast Food Nation by Eric Schlosser, fast-food…

Reference

Schlosser, Eric. Fast Food Nation. New York: Harper Collins, 2002.

Pizza Hut in Egypt and
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This is largely due to the fact that, despite the constant sense of rejection of western influence among the older generation, the young generation of Muslim teenagers is more and more interested in the American lifestyle and every product that suggests a part of American culture. Dahlia Zayed, Regional Marketing Manager for TNS Middle East & Africa supports this point in her article "Fast food still sells in Egypt" arguing that the mirage of the American culture has made the society change. At the same time however, it is pointed out that the main part was played by the campaigns that tried to promote precisely the idea that companies have oriented their products according to the special needs of the Muslim religion which rejects pork meat or different other spices that otherwise make the basis of Pizza Hut products. This adaptability is important in a world of competition because it…

Bibliography

Barry Mike John W. Slocum Jr. "Slice of Reality: Changing Culture at Pizza Hut and Yum! Brands, Inc." Organizational Dynamics, Vol. 32, No. 4, pp. 319-330, 2003.

Craig S. Smith. "The Market McDonald's Missed: The Muslim Burger." Clichy-sous-Bois Journal. The New York Times International. 2005. (4 March 2008)  http://www.nytimes.com/2005/09/16/international/europe/16halal.html?_r=2&oref=slogin&oref=slogin 

Fenlon, Brodie. "China: Better Rich Than Red. Leashing the Economic Dragon." The Toronto Sun Toronto, Canada, Nov. 29, 2002. (4 March 2008)  http://www.worldpress.org/Asia/895.cfm 

FoxNews. "Pakistani Youths Set Pizza Hut on Fire to Protest Cleric's Death." Fast Food Jihad. 2006 (4 March 2008) http://www.jihadwatch.org/archives/012274.php

Advertising - Ethical Issues Ethical
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Studies (Howard 2005) have indicated that it may be very difficult to position healthier foods against traditional fast foods, by virtue of the strength of the latter's long- standing successful history of advertising. Naturally, the fact that healthy fast food cannot hope to compete with traditional fast food in terms of taste and its purported addictive quality presents another challenge that must be met by creative advertising and marketing strategies to overcome those disadvantages from the advertising perspective. Incorporating Challenges into a Marketing Plan:

Incorporating those challenges into a marketing plan requires long-term vision to anticipate the likely pattern of consumer demand over time, specifically in response to advice about health, wellness, and the relationship of diet to overall human health.

Naturally, the healthy fast food industry should emulate some of the strategies that have traditionally proven successful, particularly in the case of fast food in terms of name recognition…

References

Halbert, T., Ingulli, E. (2000) Law & Ethics in the Business Environment. Cincinnati: West Legal Studies. Howard, M. (2005) We Know What You Want: How They Change Your Mind. New York: The Disinformation Company

Gibbs, N, (2007) One Day in America. Time Magazine.

Nov. 26 / 07 (pp. 60-61)

Popular Space
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spanned Old Highway 31, Broadway, State Route 119, High Street, and even the Champs-Elysees. They have elicited feelings of mouth-watering salvation from children in the backseat of cars for generations and tugged on the deeply imprinted visions of the American Dream from the adults in the front; having visited them already, adolescents on the streets of American cities clutch the greasy paper bags on the way home from school, gabbing with their friends and sharing their French fries; in downtown New York, they grace Wall Street with a top-hatted, white-gloved greeter at the front door. The Golden Arches permeate American culture, all walks of life, classes, ethnicities, social stratii, and geographies in a way that no other commercial space has. McDonald's, a leader in the worldwide fast food industry, has capitalized on its commercial ingenuity, successful marketing, globalization, and place in the American imagination by careful recognition of the cultural…

Epidemiological Analysis of Obesity as a Result
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Epidemiological Analysis of Obesity

As a result of increasingly sedentary lifestyles and poor nutritional choices, an increasing number of consumers are gaining weight and obesity has reached epidemic levels in many countries. Although the social and economic consequences of obesity are well documented, there remains a need to better understand the epidemiology of obesity in order to formulate effective population-based interventions. To this end, this paper provides an analysis of the obesity problem in the United States compared to Thailand where obesity is not as great a problem, but where the prevalence of obesity is still on the rise. A further comparison of obesity rates and obesity-related healthcare costs in New York compared to national rates and costs is followed by an assessment concerning how the political aspects of this issue hinder the ability of epidemiologists in addressing this problem. In addition, recommendations concerning four new policies or laws that…

References

Anderson, P.M., Butcher, K.F. And Levine, P.B. (2003). Economic perspectives on childhood obesity. Economic Perspectives, 27(3), 30.

Clinton, J., & Smith, D. (1999). Understanding childhood obesity. Jackson, MS: University

Press of Mississippi.

Daniels, S.R. (2006). Consequences of childhood overweight and obesity. The Future of Children, 16(1), 47.

Omnivore's Dilemma Michael Pollan's Award-Winning
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Moreover, vegetarianism is theoretically possible at McDonalds by eating the token salads on the menu. The token salads might still be in keeping with the tenets of agro-business but they do not contain meat products. Still, Pollan hints at how those salads support the same industries that sustain large-scale animal slaughtering.

In Chapter Seven, Pollan focuses on the ethics and the feasibility of the fast food business model as well as its effects on dietary health and well being. Without droning didactically, Pollan points out the problems with fast food: such as high levels of fat and sodium. The nutritional content of fast food is directly and causally related to heart disease, obesity, and diabetes. Pollan needs not delve into great detail about that which most Americans should already be aware. What Pollan does point out are the hidden ingredients in McDonald's menu items, especially in the chicken McNuggets. By…

References

Pollan, Michael. Omnivore's Dilemma. Penguin, 2006.