Use our essay title generator to get ideas and recommendations instantly
Point Summary 1Construct food service reports on market size, trends, market segmentation, consumer attitude, and purchasing habits in order to see the impact foodservice has on the economy and possible opportunities in the foodservice industry.The restaurant industry is roughly $900 Billion. In addition, households in America spend roughly 50% of their food dollars on restaurants. During a normal business cycle, upwards of nearly 20 million people are employed in the food service and restaurant industries. In addition, there are over 1 million food service establishments in the United States. The food service industry is typically divided into two categories commercial and non-commercial food service. A commercial food service establishment is that whose main purpose is creating and selling food and beverage A non-commercial foodservice establishment is embedded in an organization where food and beverage is not the primary business focus, such as in healthcare, education, the military, and transportation. Of…
Final Marketing Plan for Natural Machines' Foodini D Food PrinterToday, professional kitchen users are searching for innovative solutions to the challenges that are inherent in the food service industry, including most especially ways to prepare foods that are tasty and nutritious in an efficient fashion. In response to this growing demand, a number of manufacturers are promoting three dimensional (3D) food printers as a viable solution to these needs. The purpose of this paper is to present a final marketing plan for Natural Machines 3D food printing device, the Foodini Pro. To this end, the paper first provides a brief but comprehensive description of this product followed by a SWOT analysis and discussion concerning the current and future target market for the Foodini Pro. In addition, a competitive analysis and positioning assessment, a summary of the secondary research as well as the findings that emerged from primary research concerning this…
About Foodini. (2021). Natural Machines. Retrieved from https://www.naturalmachines. com/faq.
Karidis, A. (2020). 3D Printer Helps Chefs Get Creative While Cutting Food Waste. Waste360, 37-41.
Lansard, M. (2021, August 5). Food 3D printing: 7 food 3D printers available in 2021. Aniwaa. Retrieved from https://www.aniwaa.com/buyers-guide/3d-printers/food-3d-printers/ .
Liegey, P. R. (2020). Microwave oven regression model. U.S. Bureau of Labor Statistics. Retrieved from https://www.bls.gov/cpi/quality-adjustment/microwave-ovens.htm .
Food Served in Public Schools
he school nutrition environment, consisting of school meals and competitive meals, has actually properly gotten terrific attention due to the fact that kids eat, usually, one-third of their everyday calorie consumption at school (Briefel et al., 2009).
Improving the dietary consumption of our country's kids is of crucial value given that one-third of school-age kids are obese or overweight (Ogden et al., 2010).
Paper's Scope and significant areas:.
his research will clarify Kid Nutrition Reauthorization from FRAC. he research addresses school meal quality and gain access to (Hartline-Grafton, 2010). Moreover, the present research concentrates on competitive meals, which are extensively readily available in schools, mostly exempt from federal nutrition criteria, and have an unfavourable influence on the wellness and health of all pupils, particularly pupils from low-income households.
he semi-structured type of interview is utilized in the research in addition to the standardized…
Terry-McElrath, Y.M., O'Malley, P.M., Delva, J., & Johnston, L.D. (2009). The school food environment and student body mass index and food consumption: 2004 to 2007 national data. Journal of Adolescent Health, 45(3 Supplement), S45-S56.
U.S. Department of Agriculture, Food and Nutrition Service; U.S. Department of Health and Human Services, Centers for Disease Control and Prevention; and U.S. Department of Education. (2005). Making It Happen! School Nutrition Success Stories. FNS-374. Available at: http://www.fns.usda.gov/TN/Resources/makingithappen.html . Accessed April 20, 2013.
Wharton, C.M., Long, M., & Schwartz, M.B. (2008). Changing nutrition standards in schools: the emerging impact on school revenue. Journal of School Health, 78(5), 245-251.
Food and Beverage Management
Articles eview myriad of ingredients go into the stew that is successful food and beverage service, including: good equipment, good location, excellent product, pleasant atmosphere, quality middle-level management, forward-thinking administration-level hierarchy, and sincere / consistent customer service. And moreover, a vitally essential component which completes the recipe for food and beverage success is a terrific staff, which springs from the planning that goes into finding talent, followed by the training and maintenance of staff excellence through intelligent processes. This paper reviews those issues, and the research which delves into how notably competent H and hands-on management can bring - and keep - high-caliber employees on board successfully.
Article #1: "How the achievement of human-resources goals drives restaurant performance," by Daniel J. Koys, Cornell Hotel & estaurant Administration Quarterly
Attitude" has a different meaning in the 21st Century than it did in previous years. To often today,…
Kay, Christine; & Russette, John (2000). Hospitality-management Competencies.
Cornell Hotel & Restaurant Administration Quarterly, 41, 52.
Koys, Daniel J. (2003). How the achievement of human-resource goals drives restaurant performance. Cornell Hotel & Restaurant Administration Quarterly, 44, 17025.
When Paul le Von took over the food service director (FSD) at St. Mark's Hospital in Salt Lake City, he faced a number of challenges. Like other FSDs who are new to a job, le Von wanted to make numerous dramatic changes in a short period of time - renovating the facility, upgrading the menu, creating more responsive customer service - to show he was worth his salt. Also, he knew that in order to get the things done that were first on his agenda - such as a customer service overhaul "...a friendlier way of talking with customers, more like a waiter in a restaurant" (Bond, 2002) - he full cooperation with
However, there is a unanimously accepted opinion that the best way to curb this problem is through voluntary actions and consumer education.
Buffet dining another type of restaurant commodity primarily attends clients who are interested in getting economical deals of unlimited quantity and diverse platter of multi-cuisines. The buffets are second on the restaurants hit list, and make considerable business especially in breakfast and dinner platter when families can come and spend time together. Buffets include almost all cuisines, appetizers, salad bars, soups, beverages, seafood and desserts and are instantly served. The variety could be as extensive as 250,000 different meals and snacks served on the buffet table, as at Walt Disney World food-service fantasia everyday (Nation's estaurant news); often food is accompanied by light music or other performing art entertainment. Buffets usually thrive in vacation and tourism spots in tropical areas, islands, and places that draw big crowds…
Jacquelyn Lynn, Feb 2003, You Are What You Eat: A How-To For The Budding Restaurant, Entrepreneur, Pg 1.
Judith Potwara, July 2004, Breaking the chain: a declaration of independents against chain restaurants, Entrepreneur, pg 1.
Fast growing, fast food, August 1, 2005, Retail Traffic.
Jayne Hurley and Bonnie Liebman, March 2005, Fast food in '05, Nutrition Action Healthletter. Page 1.
food, memory Recipe
Food is a basic requirement in an individual's life, and most of the human activities are means of ensuring that there is food security for the entire society. Food varieties vary from one community to another, and various dishes are known to be served during certain occasions. Basically, in events planning, one of the weighty considerations made, is the type of food to be served during the occasion. Food is considered to be one of factors that are used to bring people together in families and in society (Berg 8).
Most families have set aside a particular time of the day or evening when they all gather for family meals. Some families find it difficult to gather around daily for family meals due to non-flexible daily schedules. Extended families organize occasional gathering for instance once a year with a solemn aim of having a meal together. On…
Berg, Grethe. The Importance of Food and Mealtimes in Dementia Care: The Table Is Set. London: Jessica Kingsley Publishers, 2006. Print
What this organization has is a culinary leadership and this is not present in many similar organizers of events. This leadership enables all the partner venues to benefit and the collective talent and creativity of the entire culinary staff is spread all over the organization, in all areas. An organization like this cannot grow in isolation and has to coordinate and facilitate the sharing of ideas, techniques and award winning recipes for the preparation of different items. This has to take place not only within the organization, but also among the total community of chefs, even if they are working in other organizations.
This requires close coordination and for final and regular preparation of the items there has to be standards, increased efficiencies and total improvement of menus and services. Only through a close attention to detail, it is possible to provide the best that is available to the clients.…
Announces Intent to Refinance Senior Debt and Names Janet L. Steinmayer President. February 28, 2005. Retrieved at http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/02-28-2005/0003107582&EDATE=Accessed 21 October, 2005
Baird, Robert. Volume Services America Holdings downgraded to 'neutral'. June 28, 2004.
Retrieved at http://www.newratings.com/analyst_news/article_438062.html . Accessed 20 October, 2005
Centerplate Announces Cash Payments on Income Deposit Securities. Canada NewsWire.
must be factored into the equation of how much it will cost to operate the business.
Finally, because human beings are one of the primary resources of the service sector, employee attrition is always a problem. Poor employee training results in poor customer service, and a loss of critical demand. In manufacturing, a behind-the-scenes employee can be retrained with greater alacrity, and his or her personality and ability to provide good customer service is less critical to the survival of the business.
From an operation manager's perspective, the most frustrating difference between the two sectors lies in the fourth area of expense, the greater overhead costs of the service sector. It is often more difficult to pinpoint where needless waste is occurring, in the service industry, because it is often due to human factors, or incorrect use of the equipment by employees. In the manufacturing sector, a manager can quantitatively…
Health Public Good
Public Health as a Public Good
The United States has one of the lowest cost food options available to its consumers in the world. For an extended period, people assumed that this was a benefit of capitalism and that competition had helped push down the prices and made food available at lower costs through the market. However, many externalities have arisen in these circumstances that are now pointing researchers to question the consequences of having mass processed food available to consumers. The United States, as well as many other industrialized nations, currently has epidemic rates of obesity as well as the related obesity diseases such as heart disease and diabetes.
This trend is not restricted to just adult and the obesity rates among children have subsequently risen as well. This has made many instructions and activists compare the effects of poor diets and their health consequences to…
Adams, R. "Fat is a financial issue: Litigation over obesity could consign Big Mac, large fries and bucket-sized." 27 December 2002. The Guardian. Web. 28 March 2013.
Benloulou, J. "Pelman v. McDonald's: An In-depth Case Study of a Fast Food -- Obesity Lawsuit." April 2005.
"CASE 2-7." McDonald's and Obesity. N.d.
Chicago Defender. "Obesity and Fat Farm Subsidies." Chicago Defender (2003): 1. Online.
consumer issues concerning health and nutrition that have an impact on planning food service operations? Why? How do these concerns impact menu planning and trends in the industry?
From the perspective of operators of a food service organization, the rise of food intolerances and allergies has the clearest, immediate impact on their day-to-day work and planning. Clearly labeling foods for common allergens, particularly foods which do not obviously contain the offending substance (like foods fried in peanut oil, for example) is essential to avoid liability concerns. It is also important to have a variety of options for consumers with food-related issues, such as dairy-free options and nut-free options. Having proper practices in place such as hand-washing and wearing gloves is also essential. Even if customers do not have to go gluten-free, dairy-free, wheat-free, or meat-free for life-threatening reasons, many are doing so because of the perception (real or imagined) that…
Aubrey, A. (2014). Want a calorie count with that? FDA issues new rules for restaurants. NPR.
Retrieved from: http://www.npr.org/sections/thesalt/2014/11/24/366405949/want-a-calorie-count-with-that-fda-issues-new-rules-for-restaurants
Baskin, K. (2014).With more patrons with food allergies, restaurants cater to every need.
The Boston Globe. Retrieved from:
restaurants and bars fail is that owners and operators fail to implement a food and beverage control system. Without one, they have no way of knowing if anything is missing or if costs do not measure up to standard. A control system is a necessary and beneficial tool in maximizing profit and keeping waste and pilferage to a minimum.
One of the most critical aspects of food and beverage control is profit planning. In the final analysis, the profit generated must be sufficient to keep the business running and the owner pleased with the investment.
Three ratios are extremely important in profit planning:
Operating Ratio = Net Income efore Taxes / Net Sales: This ratio is commonly known as net profit to net sales. The higher this ratio is, the better. For example, in full service operations with an average check of less than ten dollars, the median…
Profit By Inch." Nation's Restaurant News. 1999.
Gordon, Robert. Brezinski, Mark. The Complete Restaurant Management Guide. 1998.
Miller, Jack. Hayes, David. Food and Beverage Cost Control, 2001.
Dittmer, Paul. Principles of Food, Beverage, and Labor Cost Controls. 2002
Secondly, in my opinion, it is irrational and insensitive for the rich to continue spending billions of dollars on luxuries as millions across the world continue to suffer. For instance, why would an individual own several luxury cars while another person cannot even afford to settle his or her medical bills? Similarly, why should an individual have billions of dollars lying idle in the bank as scores of people across the world die of hunger? In my opinion, luxury items are insignificant when compared to the basic needs of others including but not limited to food, shelter, and medical attention. In the final analysis, it does not make much sense for one to live in luxury as others wallow in poverty. e therefore have an obligation to give up some of our luxuries so as to help the less fortunate amongst us.
Lastly, I am convinced that helping the poor…
Gupta, Bina, ed. Ethical Questions: East and West. Maryland: Rowman & Littlefield, 2002. Print.
MacKinnon, Barbra. Ethics: Theory and Contemporary Issues. Concise Edition. Boston, MA: Cengage Learning, 2010. Print.
Service Demand & Supply
Service Demand and Supply Planning
Planning is considered the most important function of every project and organization (Singla, 2011). Successful organizations spend their more than 60% of the time in the planning process. It is because strong planning makes the subsequent steps easy. If planning is poor, the rest of the activities are bound to fail. It is, therefore, mandatory to spend maximum time and put in the best efforts in the phase of planning so that execution and implementation can be made possible without hassle.
In the context of business organization, the major game to play around is maximizing profitability (Tulsian, 2002). It is the core objective of every commercial organization and the very survival and existence of organization depends upon the ratio of profits it earns. The simple formula of profit calculation is revenue less expense. In order to maximize profits, organizations adopt any…
1. Arlbjorn, Jan, Vagn, Freytag and Henning, De. 2011. "Service Supply Chain Management." International Journal of Physical Distribution & Logistics Management 41: 277-295
2. Arlbjorn, Jan. 2010. Supply Chain Management. Denmark: Academica.
3. Costes, Fabbe, Marianne, Jahre and Christine, Roussat. 2009. "Supply chain integration: the role of logistics service providers." International Journal of Productivity and performance Management 58: 71-91.
4. Holmstorm, Jan, Ala-Risku, Timo et al. 2010. "Demand-supply chain representation: A tool for economic organizing of industrial services IMS." Journal of Manufacturing Technology Management 21: 376-387.
Wal-Mart specifically is pioneering the development of adio Frequency Identification (FID) projects with up to two thousand of its key suppliers today (Kumar, 2007). The goal of this pilot is to enable food and beverage suppliers to coordinate more effectively with Wal-Mart on mixed pallet mode shipping of products (Kumar, 2007). This is critical for Wal-Mart from the standpoint of supporting their expansion strategies into smaller, more diverse stores in terms of selection. The focus of Wal-Mart going forward will be on smaller stores in urban and suburban locations in the U.S., and smaller stores throughout their most successful global locations as well. The use of FID as a technology to enable greater logistics and supply chain performance is already showing signs of supporting much greater levels of shipping accuracy and cost control. FID tags can be read on pallets traveling at 40 miles per hour through warehouses and from…
R Cigolini, & T. Rossi. (2006). A note on supply risk and inventory outsourcing. Production Planning & Control, 17(4), 424.
Joanna Cosgrove. (2003, February). Riding the retail wave. Beverage Industry, 94(2), 35-46.
Sameer Kumar. (2007). Connective technology as a strategic tool for building effective supply chain. International Journal of Manufacturing Technology and Management, 10(1), 41.
Liao, C.. (2009). Consumers' behavior in the food and beverage industry through data mining. Journal of Information & Optimization Sciences, 30(4), 855.
S. recession -- the ability to make up for such downturns with growth elsewhere is highly valuable. The internal systems allow for two things critical to McDonalds -- efficiency and consistency. The McDonalds experience is the same in every restaurant in every country, something that is essential to brand development.
There are few weaknesses at McDonalds. The company does not have a good reputation among certain segments of the market because its food is perceived as being unhealthy. The company has had a few product missteps in trying to explore opportunities in other business -- pizza being one such failure. These weaknesses have not proven to harm the company in the long run but there are times when such instances will have an adverse effect on the company's revenue streams or cost structure.
There remain opportunities for McDonalds. The company sees coffee as an opportunity and is pursuing market share…
Dealers are required according to casino policy to make customers feel relaxed and at ease, and to help put them in the same spending/gambling mood that all of the other elements of the decor and operation are meant to create, as well (Sallaz, 2002). In order to do this, the casino employs primarily young female dealers and encourages them to happily chat with the players regardless of how the action is going or how much tipping occurs (Sallaz, 2002). In reality, things don't actually operate quite this way, with dealers clearly motivated to act differently depending on how the tipping is going -- motivated by their own gain rather than by the casinos -- but this highlights a problem with the setup of the employer/employee relationship, and does not question the basic premise of the idealized relationship between the service worker and the consumer in terms of emotional work (Sallaz,…
Leidner, R. (1993). "Over the Counter: McDonald's." In Fast Food, Fast Talk. Berkeley,
Sallaz, J. (2002). The House Rules: Autonomy and Interests Among Service Workers in the Contemporary Casino Industry. Work and Occupations 29(4): 394-427.
and, lastly, due to Australian's tendency to work longer and longer hours, chicken has an appeal to the fast-food orientated consumer, with a limited amount of time in the day to take meals.
However, one of the largest international influences for Australian restaurants is Asia, in general. As Henly (2001) surmises, Australians want simpler lives but more complex food experiences. They want value, but also flavor and visual appeal.
As noted earlier, the food service industry is steadily growing due to increased consumer incomes and lifestyle changes.
Fast-food hamburgers are being replaced by Chinese takeaways.
However, Chinese takeaways is only a small portion of the picture. With more than 2,000 Chinese restaurants in the country, Chinese is clearly the most popular choice of Asian restaurants in Australia. However, Thai and Japanese restaurants are becoming increasingly popular. In fact, according to Elizabeth Chong, a Hong Kong Goodwill Ambassador, who has run…
Food service in Australia, (July 2007), [Online], Available: http://library.marketlineinfo.com.ezproxy.apollolibrary.com/library/Download.aspx?R=E461A761-E53E-4043-915F-8602D6A30CC4&pType=MarketProfile&itemHref=E461A761-E53E-4043-915F-8602D6A30CC4.pdf [11/03/08].
Gatfield, T. 2006, "Australia's gone chicken! An examination of consumer behaviour and trends related to chicken and beef meats in Australia," Journal of Food Products Marketing vol. 12, no. 3, pp. 29-43.
New wagyu farms," Dec. 2007, Food Service - Grill vol. 5, no. 11, p. 22.
Nourse, P. (2008), Australian Gourmet Traveler 2008 Restaurant Guide Awards, [Online], Available: http://gourmettraveller.com.au/australian_gourmet_traveller_2008_restaurant_guide_awards.htm [11/03/08].
In this regard, Neely advises that a "Menu has to deliver the desired target food margin percentage whilst offering a variety of tastes across a range of price points, and conform to the expectations of the brand concept" (252).
Storeroom Control. Clearly, without adequate security procedures in place, a hotel's storeroom can turn into a major center for pilferage and other shrinkage. Key control is essential to this security if electronic locks are not in place (Sunstrom 59). If physical keys are used, or a combination of approaches is elected, Sunstrom recommends that the key numbering system follow that recommended by the American Hardware Association (AHA). Under the AHAs system, the grand master key is designated with a single upper-case letter; the next level of master keys would be the previous letter designation and another letter. Change keys (these are single keys that operate a single door) are designated with…
Atkinson, Sally and David Butcher. (2003). "Trust in the Context of Management Relationships: An Empirical Study." SAM Advanced Management Journal 68(4):24.
Baird, Douglas G. And Robert K. Rasmussen. (2003). "Chapter 11 at Twilight." Stanford Law Review 56(3):673.
Baum, Joel A.C. And Paul Ingram. (1997). "Chain Affiliation and the Failure of Manhattan Hotels, 1898-1980." Administrative Science Quarterly 42(1):68.
Beaudry, Mark H. (1997, March). "One for the Road." Security Management 41(3):79.
For years, kosher issues in food service have been known. However, the kosher food market has never been so large as to warrant more than attention to a niche market. Halal food production is different due to the sheer size of the product market and is a different story. While kosher meals can be special ordered and catered, there are many more options available for halal needs. The hospital could actually leverage more patient choice for those who have elective procedures to choose this hospital (as opposed to going somewhere else). Though the kosher market is a smaller one, when combined together with halal, the two make for a huge financial and P victory for the hospital in the long run, especially since these costs can be passed on to the consumer (the patient).
While the information about kosher/halal special food service in hospitals is not readily available,…
Bradley university - general college information. (2011). Retrieved from http://www.apply4admissions.com/Section2/00210/Information.htm .
Bradley university offers halal food service. (2010, November 22). Retrieved from http://chicago.cbslocal.com/2010/11/22/bradley-university-offers-halal-food-service/ .
El Gindy, G. (2011). Meeting jewish and muslim patients' dietary needs. Retrieved from http://www.minoritynurse.com/cultural-competency/meeting-jewish-and-muslim-patients '-
dietary-needssomething completely different with mashed potato and
Tesco UK food department
a.) Legislative risks: The decision to provide healthier food by labeling the ingredients on the packages to include the calories, sugar, fat, sodium, and saturated fat content needs to also comply with the U.K. food and labeling law. According to the Department of Food and Nutritional Sciences, The University of eading, "In most cases, ingredients have to be listed in weight descending order determined as at the time of their use in the preparation of the food. This is commonly referred to as the 'mixing bowl stage'. The following exemptions are however permitted" (A Guide to UK egulations, 2011)
Water and volatile products used as ingredients have to be listed in order of their weight in the finished product. The weight of water is calculated by subtracting from the weight of the finished product the total weight of the other ingredients used.
If an ingredient is…
CSPI Reports International (1998) Functional Foods: Public Health Boon or 21st Century Quackery? http://www.cspinet.org/reports/functional_foods/uk_regltry.html
Feindt, P.H. & Flynn, A. 2009, Policy stretching and institutional layering: British food policy between security, safety, quality, health and climate change, Palgrave Macmillan.
Food Labels: A Guide to the UK Regulations. Department of Food and Nutritional Sciences, The University of Reading. http://www.reading.ac.uk/foodlaw/label/index2.htm
Lacey, R. 1992, Scares and the British Food System: Problems and Policies in Relation to Food-Related Health Issues, Emerald Group Publishing, Limited.
Food Emporium -- Business Proposal
This business proposal outlines an emerging model for food preparation. The business will be called the "Food Emporium" and will be located in the downtown Kuwait City area. The overall trend in food services is one that is learning towards health and this trend is expected to develop exponentially as more and more consumers become more health conscious and discover the advantages of living healthier lifestyles. The model consists of some combination or blend of a coffee shop, a cooking school, and retail shop mixed into one spread across two floors. Customers can partake in any of the activities within the store; however it is recommended that they enjoy all three simultaneously to receive the full experience that the location has to offer.
The layout is carefully designed to ensure that the most effective use of space is maintained. On the top floor…
" (Guelph Food Technology Centre, 2008) This report additionally relates four "meta trends" in the packing industry which are those of:
2) Health and wellness;
3) Upscale experiences; and 4) Sustainability. (Guelph Food Technology Centre, 2008)
The work entitled: "Generational Change and Marketing Indicators" states that five decades ago "when supermarkets were 'stores of the future' retailers and manufacturers pretty much knew where to find their customers. Food came from food stores; drugs from drug stores and cooked meals were consumed at drive-in or sit-down restaurants." (Mogelonsky, nd) it is important to know where shoppers intend to buy their food today. Generation Y, at a total population of 72 million, is an important consideration for marketers. Potato chip shopping including tortilla chips and pretzels are stated to "round out the top three snack categories, with household penetration rates of 76 and 62% respectively." (Mogelonsky, nd)) Also noted is…
Ramierz, Andrea (2008)Leveraging Consumer Megatrends National Association of College & University Food Services. Online available at http://www.nacufs.org/i4a/pages/Index.cfm?pageID=4425
Sloan, a. Elizabeth (2005) Top 10 Global Food Trends. Food Technology April 2005 Vol. 59 No. 4.
How to Connect with Generation Y (2007) Times Online. 20 May 2007. Online available at http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/recruiter_forum/article1813031.ece
Generation Y: Graduates Who Dare to Demand More (2008) University of Liverpool. Online available at http://www.liv.ac.uk/news/features/generation-y.htm
More objectivity is however expected from scientists, but their opinions also vary. Specifically, the opinions of those who support growth hormones and those who reject them are all derived from scientific evidence. This in turn means that the results of scientific research could be manipulated and influenced so that the findings are indicative of the desires of those who initiated the study. In this particular sense, the most pertinent situation is revealed by the beef and dairy producers, who hire their own scientists to lead the research process in the direction desired by them.
Aside from these situations however, the scientists who have conducted studies tend to link various health problems with the growth hormones. Some of the side effects to consuming products with residual matters from growth hormones include the onset of early puberty in girls, an increase in the risk of breast cancer, an increase in the risk…
Leonard, a., the story of stuff, the Story of Stuff Project, http://www.storyofstuff.org / last accessed on February 21, 2012
McLaughlin, a. 2011, the effects of growth hormones in food, Live Strong, http://www.livestrong.com/article/98816-effects-growth-hormones / last accessed on February 21, 2012
Artificial hormones, Sustainable Table, http://www.sustainabletable.org/issues/hormones / last accessed on February 21, 2012
EU scientists confirm health risks of growth hormones in meat, Organic Consumer Association, http://www.organicconsumers.org/toxic/hormone042302.cfm last accessed on February 21, 2012
The business is a prepped meal service for seniors, where prepared, nutritionally-balanced meals are delivered to seniors who have trouble cooking for themselves, at a cost-effective price. The industry is at the intersection of food service and senior care. The core competencies that drive the business are in the efficient preparation of food. The difference is that we are targeting seniors who live on their own, a market not reached by institutional food service providers.
The industry has existed for a number of years, and as of 2013 was estimated to be worth $1 billion annually (McDill, 2013). This is a niche market, catering primarily to seniors with ample disposable income, but without either the ability or inclination to prepare their own food. Some simply have never prepared much of their own food, while others are more in a position where they can no longer regularly and reliably cook…
The reinforcement power of this feedback loop strengthens the customer service culture to the point where it has become for HMS Host a source of competitive advantage.
Another way in which HMSHost develops its customer service expertise is through its partnerships. The company utilizes these partnerships to institute a two-way transfer of a wide range of competencies, including technology, logistics and training (QSR Magazine, 2002). These partnerships allow partners like Starbucks and Burger King to contribute their own strong customer service values to HMS managers, who can in turn transfer this knowledge throughout the organization. This infusion of creativity allows for a wider range of ideas and best practices to be introduced into the organization, thereby enhancing organizational learning. The same occurred when HMSHost was taken over by Autogrill -- the parent company was able to influence customer service standards and bring in new ideas with regards to enhancing the…
HMS Host website. Various pages. (2010). Retrieved March 13, 2010 from http://www.hmshost.com
No author. (2010). Host/Hostess. Simply Hired. Retrieved March 13, 2010 from http://www.simplyhired.com/job-id/jv4ritjh67/host-hostess-jobs/
QSR Magazine. (2002). HMSHost and Burger King improve efficiency with a two-phase kitchen upgrade. QSR Magazine. Retrieved March 13, 2010 from http://www.qsrmagazine.com/articles/news/story.phtml?id=3641
Turner, C. (2009). How Etihad's marketing set new global airline standards. UTalkMarketing.com. Retrieved March 13, 2010 from http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=11214&Title=How_Etihad%27s_marketing_set_new_global_airline_standards
Sources of Information for a Porters Five Forces Analysis on Kraft Foods
To undertake a Porters Five Forces analysis it is necessary to identify potential sources of information that will give the required information. The Five Forces analysis will require an assessment of the five areas; degree of rivalry among competitors, threat of new entrants, bargaining power of suppliers, bargaining power of customers, and availability of substitutes. This process can be examined by looking at the sources which may be used for a Porters Five Forces analysis of Kraft Foods, a firm that competes in the food industry. Each of the forces will be considered separately.
Degree of rivalry among competitors
Source 1; CSI Market; UL is http://csimarket.com/stocks/competitionSEG2.php?code=KFT
This is a very useful web site which has the primary aim of providing information to potential investors. The page on Kraft Foods is particularly useful in assessing the firm's position…
Baertlein, L, (2014, Sept 30), Kraft challenged by "healthier" macaroni and cheese brands, didReuters, accessed at http://www.reuters.com/article/2014/03/30/us-kraft-macandcheese-idUSBREA2T09C20140330
CSI Market (2014), Kraft accessed at http://csimarket.com/stocks/competitionSEG2.php?code=KRFT on 7th Sept 2014
Food and Drug Administration, (2004), accessed at http://www.fda.gov/Food / on 7th September 2014
K-Mart, (2014), accessed at http://www.kmart.com/en_us/grocery-pet.html on 7th Sept 2014
Innovations in Marketing Services Innovation
Innovation of services
According to Chang (2010), service-based concepts have traditionally lent themselves less easily to innovation than tangible products (Chang 2010:113). Service-based enterprises are said to suffer from the problem of immediate exposure or the fact, that unlike the launch of a new, technical device, there is no 'build-up' or secrecy regarding the released service. However, clearly innovative services have been generated. For example, the innovation of providing supermarket shoppers with home-based deliveries, ordered online, has recently begun to be a popular service. Service sectors have been identified as existing in the Wholesale and etail, Business and Professional, Education, Government, and Finance sectors. The Goods Sector encompasses Manufacturing, Construction, Agriculture and Extraction services (Omachonu & Einspruch 2010: 110).
Services have been defined as deeds, processes, and performances after which no material object is generated (Omachonu & Einspruch 2010: 111). However, there is a clear…
Chang, C.M. (2011). The creation of novel and marketable service ideas. International Journal
of Innovation and Technology Management, 8 (1) 113 -- 133.
Omachonu, Vincent K. & Norman Einspruch. (2010). Innovation: Implications for goods and services. International Journal of Innovation and Technology Management, 7 (2) 109 -- 127.
(Cherrington, 1973) These types of rewards are referred to as contingent rewards. The theory is that employees are willing to put forth extra effort if they know they will be rewarded accordingly.
Cherrington and his colleagues surmised that no inherent link between satisfaction and performance exists. Instead, satisfaction and performance are dependent upon performance-contingent awards. (Cherrington, 1971) Three types of rewards can be found in an organization. They are random, positively contingent, and negatively contingent. andom awards are given regardless of performance. High and low performers are rewarded equally under this system. Next, positively contingent awards are given only to high performers. Low performers are given nothing. Finally, negatively contingent awards are given to low performers while the higher performers receive nothing. (Cherrington, 1971) Cherrington's findings place power on the reward itself. In another study on performance-contingent rewards, Jacobs and Solomon confirmed the finding of Cherrington. The connection between job…
Cameron, Judy, & Pierce, David W., (April 30, 2002). Rewards and Intrinsic Motivation: Resolving the Controversy. Westport, Connecticut: Bergin & Garvey.
Cherrington, David J. & Cherrington, J. Owen. (1973). Contingent reinforcement in budgeting and performance appraisals. Retrieved from http://www23.us.archive.org/stream/contingentreinfo107cher/contingentreinfo107cher_djvu.txt
Cherrington, David J., Reitz, H. Joseph, & Scott, William E. (1971). Effects of Contingent and Non-Contingent Reward on the Relationship Between Satisfaction and Task Performance. Journal of Applied Psychology, 55, 531-536.
Gagne, Maryle'ne, & Deci, Edward L. (2005). Self-determination theory and work Motivation. Journal of Organizational Behavior, 26, 331-362. DOI: 10.1002/j.322
9% to 734 units (Khun, 2009)
Additionally, James Moss, of Curzon Investment Property, has commented (Khun, 2009) that Dominos and Subway have been successful in the UK market as a result of their franchise models that are almost recession proof. In addition many investors (who want to own a franchise) have found these two chains to be exceptional investments. Additionally, many "Britons are also shunning posh business lunches and choosing instead to head to Eat or Pret for a sandwich (Khun, 2009,9)." The report also explains that "Independent operators (with fewer than five outlets) have increased their market share by 2.2% across the UK's top 10 cities to further fuel the feeling that many high streets are turning England into 'fried chicken Britain'(Khun, 2009,9)." The following chart illustrates the most popular cities for Fast Food in the UK.
Number of Fast Food Restaurants by City
London (central) (847 outlets)
"About the Company." Available at: http://www.pret.com/us/about_our_company/about.htm [Accessed 11 August 2011].
Business: Junior fat; obesity and advertising. 2005. The Economist, 377(8457), 68-58-61. R
Jones, P.; Hillier, D., Shears, P.,Clarke-Hill, C. 2002 . Customer perceptions of services brands: A case study of the three major fast food retailers in the UKManagement Research Review25. 6/7: 41-49
Kuhn, K 2009. UK's fast food sector is up 8%. Caterer & Hotelkeeper199. 4605 (Nov 27-Dec 3, 2009): 9
Carollo, Caterina; Lo Presti, Rosalia & Caimi, Gregorino. "Wine, Diet and Arterial Hypertension." Angiology 58, no. 1 (Feb/Mar 2007): 92-96. Database online: Available from Academic Search Premier, ISSN: 0003-3197.
Foodservice in the United States." (July 2007): 1-32. Database online: Available from Marketline.
In Pictures: America's Most Obese Cities. (2007). Online. Available at http://visitlasvegas.com/getfile/2006Top25Questions.pdf?fileID=106[accessed 27 Mar 2008].
Las Vegas Restaurants: Moderate Costs. (2008). Online. Available at http://www.lasvegasrestaurants.com/price.cfm/price/3/Moderate[accessed 27 Mar 2008].
Obesity Rates Rise Throughout USA. (24 Aug 2005) Online. Available at http://www.medicalnewstoday.com/articles/29645.php[accessed 27 Mar 2008].
Overweight and Obesity in U.S. Cities. (2008). Online. Available at http://obesity1.tempdomainname.com/subs/fastfacts/cities.shtml[accessed 27 Mar 2008].
Prososki, Lisa. Effects of Urban Growth. (2008). Online. Available at http://www.pbs.org/newshour/extra/teachers/lessonplans/politics/big_picture_growth_1107.html[accessed 27 Mar 2008].
Restaurants in Las Vegas. (2008). Online. Available at http://www.livedeal.com/search?zip=89112&query=restaurants&search_type=yellowpage[accessed 27 Mar 2008].
Ruiz, Rebecca. America's Most Obese Cities. (26 Nov 2007). Online. Available at http://www.forbes.com/2007/11/14/health-obesity-cities-forbeslife-cx_rr_1114obese.html[accessed 27 Mar 2008].
Vegas FAQ. (Apr 2007). Online. Available at http://visitlasvegas.com/getfile/2006Top25Questions.pdf?fileID=106[accessed 27 Mar…
Barone, Terry. Area Growth. (7 Jul 2007). Online. Available at http://www.primesourcecoml.com/LV_Growth.htm [accessed 27 Mar 2008].
Carollo, Caterina; Lo Presti, Rosalia & Caimi, Gregorino. "Wine, Diet and Arterial Hypertension." Angiology 58, no. 1 (Feb/Mar 2007): 92-96. Database online: Available from Academic Search Premier, ISSN: 0003-3197.
Foodservice in the United States." (July 2007): 1-32. Database online: Available from Marketline.
In Pictures: America's Most Obese Cities. (2007). Online. Available at http://visitlasvegas.com/getfile/2006Top25Questions.pdf?fileID=106 [accessed 27 Mar 2008].
Without this, the revenue potential for the truck will be diminished.
As the product is essentially self-distributing, it is worth considering that we also need a vehicle to haul the food truck around town. The truck is a self-contained unit, but it may require driving. To that end, we will need to either ensure that our food truck is self-driving or if using a trailer that we acquire a truck to drive it. Depending on the city bylaws, we may need to move the cart frequently, multiple times per day. Thus, we need to have reliable transportation for the truck.
Additionally, distribution is naturally going to be governed by local ordinances. Distribution and opening hours are closely related. As a result, it is important that Yats is able to secure permits for various locations that will allow the truck to maximize its opening hours. The timing of the permits is…
However, in order to establish a private facility the consent of state legislature is required. Once a state makes the decision for allowing establishment of a private for-profit prison then corporations are asked to participate in bidding by submitting their proposals. The highest bidder offering better services is awarded the contract. Many states attach certain conditions such as maintenance and provision of educational and rehabilitation services before actually awarding the contract. After awarding the contract government exercises the right of monitoring and accountability by means of thorough inspections, interviews, observations, hearings, and meetings. For example, in the state of Florida there is a legal requirement that such prison facilities can be inspected at least once annually. Some argue that annual and semi-annual inspections are not enough and full-time government monitoring is required but this too may have issues of costs and corruption. To counter this some private firms have taken…
Campbell, A., Coyle, A., & Neufeld, R. (2003). Capitalist Punishment: Prison Privatization & Human Rights. Clarity Press. Atlanta.
Gandy, J. & Hurl, L. (1987). Private Sector Involvement in Prison Industries: Options and Issues. Canadian Journal of Criminology. Volume: 29. Issue: 2.
Foods Market Marketing Plan
Whole Foods Market, El Paso, Texas
The Whole Foods chain was founded in Austin, Texas during 1980, with just 19 employees and a single storefront. Today Whole Foods has grown to 310 stores throughout the United States and United Kingdom. The unique value proposition While Foods offers customers is the revolutionary concept of providing natural foods, locally grown and sourced from suppliers who can meet exacting requirements, free of artificial flavoring and preservatives. The mission of the company is summed up in the intersection of While Foods, Whole People and Whole Planet. The combining of these three elements is the cornerstone of the supply chain, sourcing, logistics, retailing and customer service success the company has achieved (Lewis, 2006). In defining the marketing plan for opening a While Foods Market in El Paso, Texas, the most critical success factors are to define the optimal product…
Beckeman, M., & Olsson, A. (2011). The role of swedish retailers in food innovations. The International Review of Retail, Distribution and Consumer Research, 21(1), 51.
LaMotta, L. (2006, Oct 30). Whole foods makes marketing move with animal-friendly labels. PRweek, 9(43), 9-9.
Lewis, H. (2006). Branding and marketing whole and natural food to 2012: Management briefing: The whole and natural food market to 2012. Bromsgrove, United Kingdom, Bromsgrove: Aroq Limited.
At the same time, they could be giving customers greater amounts of free items than are necessary (i.e. napkins, paper cups and plastics utensils). This is problematic, because it means that the underlying costs for these items will begin to increase exponentially. At which point, the expenses for food and other items will skyrocket. Given the fact that they are up so much, this is a sign that this is what is occurring. As a result, managers need to be able to control the amount of food that is being thrown away and how condiments are dispersed to customers. If they can be able to achieve this objective, this will help to reduce these costs. This is when the underlying profit margins of the restaurant will begin to increase. (rown, 2003, pp. C4-1 -- C4-16)
The lack of skilled labor is an indication that managers may not be paying enough…
Beriss, D. (2007). The Restaurants Book. New York, NY: Berg.
Brown, D. (2003). The Restaurant Manager's Handbook. New York, NY: Atlantic Publishing.
Global Food System
Multinational agribusiness is thriving, yet nearly 40 developing countries urgently need food to feed their starving populations (Lean, 2008). Food security is being held hostage by giant food and biotech companies (Lean, 2008). Profits take priority over solutions for the expanding global food crisis, and farmers in the developing world are not benefitting from their labors (Lean, 2008).
The profits and earnings of giant agribusinesses have increased dramatically, pleasing shareholders commodities traders across the globe (Lean, 2008). Few programs of scale sufficient to assist hungry people are established and implemented by agribusiness. Programs that are developed are a step in the right direction, but are too small to have much impact -- many critics see these programs as a form of public relations to ease the collective conscience and to signal corporate social responsibility. Many highly profitable companies engage in Fair Trade practices that ensure farmers in…
Austin, J.E. & Reavis, C. (2002, October 2). Starbucks and Conservation International [Case]. Cambridge, MA: Harvard Business School. Prod. #: 303055-PDF-ENG. Retreived http://hbr.org/product/starbucks-and-conservation-international/an/303055-PDF-ENG
Banco, J. (2010). Is fair trade really fair? Inspired Economist. Retreived http://inspiredeconomist.com/2010/09/03/is-fair-trade-really-fair/
Gonzales, D. (2014, March 31). Making the food trade work for all. Food for All. Huffington Post. Retreived http://www.huffingtonpost.com/daniel-gonzales/making-the-food-trade-wor_b_5065465.html
Graef, F., Sieber, S., Mutabazi, K., Asch, F., Biesalski, H.K.,Bitegeko, J., Bokelmann, W., Bruentrup, M., Dietrich, O., Elly, N., Germerd, U., Grote, U., Herrmann, L., Herrmann, R., Hoffmann, H., Kahimba, F.C., Kersebaum, K-C., Kilembe, C., Kimaro, A., Kinabo, J., Konigg, B., Konigs, H., Lana, M. Levy P.C., Lyimo-Macha, A.J., Makoku, B. Mazoko, G., Mbagav, S.H., Mbogorou, W., Milling, M.H., Mtambow, K., Mueller, J., Mueller, C., Mueller, B.K., Nkonjan, E., Reif, B., Ringlern, C., Ruvyg., S., Schaefer, M. (2014, February). Framework for participatory food security research in rural food value chains. Global Food Security, 3(1), 8-15. Retrieved http://www.sciencedirect.com/science/article/pii/S2211912414000029
Mediterranean Food History
Food History of Mediterranean Cuisine
hat is the geographical location of the Mediterranean and why it would have an affect on the Mediterranean cuisine? (i.e., what is the Mediterranean's weather condition and what do they eat mostly, etc.).
Although the list of Mediterranean countries encompasses some of the oldest national cultures of the world, the so-called Mediterranean diet has gotten much popular recent press, because of its supposed contribution to an individual's longevity -- today, all people wish to be as long-lived as the influence of the countries that spawned the diet and enjoy the lowered risk of a heart attack the Mediterranean food and lifestyle supposedly conveys! However, the adaptation of the Mediterranean diet was a product of necessity, not a carefully controlled decision by the populace of the region to live longer and to create the perfect diet. (Barry, 2005)
All of the Mediterranean countries…
Alexiadou, Vefa. (2005) "Greek Food and Tradition." Retrieved 12 Oct 2005 http://www.yasou.org/food/FandTrad.htm
Barry, Colleen. (2005) Cheshire Medical Serivces. Retrieved 12 Oct 2005 http://www.cheshire-med.com/services/dietary/nutrinew/mediter.html
'Best of Sicily" (2005) Best of Sicily. Retrieved 12 Oct 2005
Service ecovery in a Successful elationship
After exhausting all the possible thresholds of the product manufacturing industry the marketers and the organizations are showing a clear tilt towards the services sector. The service industry refers to the companies that are involved in the rendering intangible services for the benefit of the customers. Irrespective of the fact that the service industry deals with intangibles but yet the services sector operates fully to accommodate the basic principles of business and marketing in the competitive environment. The customers and profitable customer relationship management are equally important for the organizations concerned with the tangibles as well as intangibles.
Services encompass all the activities of an organization that are mainly focused on ensuring that the requirements, desires and needs of the customers are appropriately catered via intangibles. It is hereby required by a service organization to satisfy the needs and wants of the…
Friedman, N. (2007). Service Recovery. The Art of Damage Control .
Korczynski, M. (2002). Human Resource Management in Service Work. Basingstoke.
Lehndorff, S. (2005). Working in the service sector:a tale from different worlds. New York: Routledge.
Also, this should be seen as a short-term solution for people who are temporarily out of jobs in the U.S. And not as a long-term means to living comfortably.
Social Security Benefits
Social security benefits help many elderly and disabled people to live a reasonable life. In 2010, more than 53 million Americans received social security benefits that amount to a whopping $703 billion. Out of these, 34 million retired workers accounted for $40 billion and $1.7 billion went to 2.9 dependents of retired workers at an average amount of $1,170 per month. The eight million disabled workers and their $1.9 billion dependents received an average of $1,065 per month and this amounted to $8.5 billion and $0.6 billion respectively. The remaining $6.3 billion went to 6.4 million survivors at an average monthly benefit of $1,129. (Social Security Administration USA, 2010).
The Social Security Administration of the U.S. estimates that…
USDA Food and Nutrition Service. (December 2010). State Supplemental Nutrition Assistance Program Participation Rates in 2008. Washington, DC:Author. Retrieved from: http://www.fns.usda.gov/oane/MENU/Published/snap/FILES/Participation/Reaching2008.pdf
DeParle, Jason. (November 28, 2009). Food Stamp Use Soars and Stigma Fades. New York Times.
Social Security Administration USA (2010). Fact Sheets. Washington, DC:Author. Retrieved from: http://www.ssa.gov/pressoffice/factsheets/basicfact-alt.pdf
Trumball, Mark. (2011, January 17). The Retirement Workforce. Christian Science Monitor.
Opportunities and Threats in Order of Importance for a Food Truck Company
Discussions on Opportunities and Threats
Opportunities and Threats in Order of Importance for a Food Truck Company
Multiple expansion avenues - Many avenues of expansion that include expanding service hours, menu and packaged service
Change in Perception: A new and emerging food truck market that is driven by changing consumer taste and perception about street food and truck food
Low Competition - Being part of an industry that is unorganized on one hand and with not much competition on the other ("Company Background/SWOT," 2012).
Low Entry Barriers - A relatively new industry with low entry level barriers which can lead to sudden increase in competition
Weather - Outdoor service area means business is always under threat from inclement weather
Stricter egulations - Stricter regulations pertaining to health and quality standards of food served by local…
Company Background/SWOT. (2012). The Fuss; Food Truck Company. Retrieved 7 March 2016, from https://kevinod24.wordpress.com/company-backgroundswot/
Food Trucks Are a Win-Win. (2012). The Huffington Post. Retrieved 7 March 2016, from http://www.huffingtonpost.com/entry/food-truck-regulations-dc_b_1266866.html?section=india
Food trucks enjoy unfair advantages as they scoop up lunch business. (2012). www.minnpost.com. Retrieved 7 March 2016, from https://www.minnpost.com/community-voices/2012/07/food-trucks-enjoy-unfair-advantages-they-scoop-lunch-business
Food Justice Movement and Its Themes
Intersectional Theory is the study of systems that intersect in terms of power structure dichotomies -- oppression vs. hegemony -- and approaches this intersection from the standpoint of focusing on how various variables (such as gender, age, class, etc.) interact with cultural, ecological, environmental, economical categories in different ways. In the food justice movement, "the social relations of food have been organized along lines of gender" with women predominantly in the role of food preparer, thus projecting woman's role in the world "in deep, complex, and often contradictory ways" (Allen, Sachs, 2007, p. 1). Yet, with the globalization of food through the rise of multinationals, the powerful role held by women in food preparation and production has been taken from them and placed in the hands of the corporations (Shiva, 2009, p. 17). Food simultaneously elevates and impoverishes women in terms of the social…
Allen, P. & Sachs, C. (2007). Women and Food Chains: The Gendered Politics of Food.
International Journal of Sociology of Food and Agriculture, 15(1), 1-23.
Patel, R. C. (2012). Food Sovereignty: Power, Gender, and the Right to Food. PLoS
The focus must also be on how to create the place or location so it is eclectic enough to meet the diverse expectations of the customer base.
When the Gap Model of Service Quality is applied to Place there are many areas of marketing strategy that need to be taken into account. First, there is the need to ensure the Place or location does not cause the need for service recovery completely on its own. This can happen if the variation in quality of locations varies so significantly that customers perceive big differences in expeie3nces between floors of the club Pacha for example. As the website and club have shown through marketing, each floor is unique yet of consistent high quality in terms of sound systems and seating, lighting and dance floors. All of these factors or place service to differentiate the club overall but also create the potential of…
Berger, C. et al. (1993) Kano's Methods for Understanding Customer-defined Quality, in Center for Quality of Management Journal, Vol. 2, 1993, Nr. 4, pg. 3-36
Booms, B.H. And Bitner M.J. (1981) 'Marketing Strategies and Organization Structures for service firms' inD onnelly, J .H.and George, W.R. (eds) (1981) Marketing of Services, Chicago: American Marketing Association, pp. 47 -- 52.
Carlos JF Candido, & DS Morris. (2000). Charting service quality gaps. Total Quality Management, 11(4-6), S463-S472.
Crosby, L.. (2010). The experienced relationship. Marketing Management, 19(2), 10.
McDonald's introduction stage of a product is characterized by television advertisements and other advertising support. During this stage, McDonald's seeks to achieve various objectives including creating awareness, informing customers about the value and benefits of the product and motivating them to try the product. Depending on the market in which McDonald's is launching its product, the promotional and product pricing strategies usually vary because of its market competitors.
The second stage is the growth stage with which the company experiences increased sales of the product, higher profits and more competitors. It's in this stage that the company faces intense and stiff competition from other companies like Starbucks and Burger King. McDonald's is sometimes forced to increase its promotional spending while focusing on the benefits of the product's brand name as a result of competition. Following the increased competition in the market, McDonald's product then enters the maturity stage where the…
"Marketing at McDonald's." (2008). McDonald's Corporation. Retrieved June 15, 2011,
"McDonald's 24/7: By Focusing on the Hours between Traditional Mealtimes, the Fast-food
Giant is Sizzling." (2007, February 5). Bloomberg Businessweek. Retrieved June 15, 2011, from http://www.businessweek.com/magazine/content/07_06/b4020001.htm
Tariff is essentially a tax that has been imposed on goods and services that are imported. The most fundamental use of a tariff is to restrict trade by increasing the cost consumers have to pay for imported goods and services. Some tariffs are termed specific tariffs as they are designed to levy a fixed fee on a particular type of item. A tariff that is levied according to the value of certain items is called an ad-valorem tariff.
Tariffs are used to shape trade policy and they can benefit governments and domestic manufacturers since they generate additional revenue -- but they do so at the expense of consumers and of foreign manufacturers. As a general rule, consumes will purchase goods that are manufactured in foreign countries since they tend to be priced lower than domestically produced goods. An inadvertent complication of tariffs is that they reduce global competition for domestic…
Benjamin S. (1997). Meat and strength: The moral economy of a Chilean food riot. Cultural Anthropology, 12, 234-268™
Tariffs. (2014). Investopedia. Retrieved from http://www.investopedia.com/terms/t/tariff.asp
Food & Leisure Business Plan
The objective of this project is to develop a business plan focusing on developing a business website for Food & Leisure Inc. Food & Leisure is a new business dedicating in providing seafood, traveling experience and lodging services for potential customers. The plan will provide a blog providing information about recipes, real-time review, and recommendation. The project will also present the projected revenue that will detail the costs of advertisement and promotions and net revenues with the goals of building a reputation that will lead to a prosperous business and marketing vehicles to other viable businesses.
Steps to Achieve the Goals
The project will design the website and provide marketing techniques to achieve the business goals for Food & Leisure. In the contemporary business environment, increasing number of micro and small businesses are taking the advantages of the internet technology to launch their…
Al Jenaibi, B.N.A. (2013). Use of Social Media in the United Arab Emirates: An Initial Study. Global Media Journal Arabian Edition,1,(2): 3-27.
Anderson, A.R. and Jack, S.L. (2002), "The articulation of social capital in entrepreneurial networks: a glue or a lubricant?," Entrepreneurship and Regional Development, 14 (3): 193-210.
Second Harvest Food Bank
What does hunger look like? The image many people hold of what hunger is and who it afflicts does not reflect reality. With changing economic conditions in Florida, as well as the entire country, the face of hunger now reflects the images of our friends and neighbors. It is the mission of Second Harvest Food Bank of Central Florida to battle hunger in Central Florida in order to achieve freedom from hunger in the region.
There are several objectives and activities established by Second Harvest in order to work toward achieving a hunger-free Central Florida. One of the most primary activities conducted by the Food Bank is the provision access to grocery items and food to individuals and families in need. ecipients of this service are diverse and do not fit into one mold, whether it be, race, age-group, or perceived social class.
Another main activity…
Internalization of Fast Food Business
Internationalisation of Fast-food Business
PEST Analysis for India
PEST Analysis for United States
Comparison between the two Countries
Changes in the Global Environment due to Financial Crisis
Impact of Financial Crisis on Internationalisation
Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of the industries that have developed over the time. Even though fast food consumption has shown an increasing pattern of factors that has affected the health in many ways such as increased overall calorie intake, contribution to weight gain, and elevation in the risk for various diseases, yet, the consumption trend at the same time has represented an escalation in the recent years (Parsa & Kwansa,…
Brauch, H.G. 2009. Facing Global Environmental Change: Environmental, Human, Energy, Food, Health and Water Security Concepts. Springer. Wurzburg.
Griffin, D. 2010. Business with a Purpose: Starting, Building, Managing and Protecting Your New Business. Easy Brain Labs Inc. USA.
Haberberg, A. & Rieple, A. 2007. Strategic Management: Theory and Application. Oxford University Press. New York, USA.
IMF. 2008. IMF Survey. International Monetary Fund. USA.
Non-Instructional Services in Schools
eplacing non-instructional personnel in schools with professional service providers is a controversial topic for several reasons. Parents and other stakeholders are naturally more reluctant to trust the welfare of their children to for-profit professional service providers than local school employees. Whereas schools have direct control over their employees, outsourced workers are more loyal to their employers than to schools. There are concerns about the quality of services and how their quality might be adversely affected by cost-cutting measures. On the other hand, outsourcing non-essential functions could potentially represent significant cost savings for educational institutions. On balance, outsourcing non-instructional functions is a viable approach to cost reduction provided that institutions follow best practices in connection with selection of service providers and accurate calculation of measurable projected outcomes. However, in addition to the actual implementation of an effective service selection process, there are also internal political considerations.
Bushman M.F. And Dean J.E. (2005) Outsourcing of non-mission-critical functions: A
solution to the rising cost of college attendance. Lumina Foundation. Accessed online:
Services, Infrastructure and the Cloud
IS management review is an essential aspect in realizing the goals and targets of an organization through achievement of quality interaction and communication with relevant stakeholders and consumers. This is a similar case with reference to Hot-Shots Company. HOT-SHOTS Company in Australia, founded in 1995, seeks to meet the growing demand for children's licensed confectionery and biscuit products. The company is an accredited supplier of licensed merchandise and food products. The organization focuses on the provision of various products in the form of Fruit Tails, Cookies, and ice Snacks, tin lunchboxes, and Halloween products. The organization obtains license in promoting diverse brands such as Scooby Doo, My Biggs, Hello Kitty, The Simpsons, and M&M's. Under the influence globalization, Hot-Shots Company operates in areas such as United States, South Africa, United Kingdom, Hong Kong, New Zealand, and Australia (Pinard, 2013, p. 94).
Environment and Context
Bouchikhi, H., & Kimberly, J.R. 2008, "The soul of the corporation: how to manage the identity of your company." Upper Saddle River, N.J., Wharton School Pub.
Mahoney, J. 1992, "Business ethics in a new Europe." Dordrecht u.a, Kluwer.
West, C. 1992, "Cloud company." Oxford University Press.
Pinard, K.T. 2013, "Computer concepts: illustrated essentials." [S.l.], Cengage Learning.
How Fast Food Restaurants are Reacting to the Shift to More Organic Foods:
To remain competitive, fast food restaurants have had to turn to
innovative products, often redeveloping their product lines, to meet the
changing demands of consumers for organic foods specifically, and healthier
foods in general. The demand for organic foods has been the mechanism for
industry evolution. As noted, McDonalds phased out their supersize menu
items, in response to society's growing health concerns. In addition,
they've begun to offer more healthy menu choices, such as low-fat items and
fresh salads, to their customers, as well as promoting healthy lifestyles
in their marketing campaigns. In the New England area, McDonald's even
replaced their coffee with Newman's Own Organic blend, in an attempt to
take further advantage of more organically-discriminating tastes of
consumers. This move has been well-received in the region. In
addition, new fast food restaurants are being introduced…
Abelson, J., "An Overarching Goal: Innovation," Boston Globe (September 24,
2006): E2 (database online); available from ProQuest, ProQuest ID:
Brunning, R. "Organic Fast-Food Restaurant to Open in Boulder," Knight
Ridder Tribune (October 12, 2006): 1 (database online); available from
ProQuest, ProQuest ID: 1157712541.
"Fast Food in the United States." Market Line (August 2005) Database
online. Available from Datamonitor.
Whole Foods is a far more experiential store than Trader Joe's, as the smells from the freshly-made foods permeate the store and delight the customer's senses. It encourages consumers to linger and to buy more. Yet, despite the fact that Trader Joe's is cheaper, Whole Foods is also more individualistic. Consumers are given a wide array of choices, to allow themselves to customize their buying experience to their needs. If they wish to buy organic and earthy-friendly products they may, but they can also select expensive imported goods like tinned caviar and various imported olive oils. Whole Foods customers can custom-order cakes and pastries for an occasion, as well as various hot as well as cold foods. Trader Joe's has many prepared goods, but they are all pre-fabricated. A customer seeking to buy nuts in bulk from Trader Joe's cannot even select precisely how much food he or she wishes…
Hong Kong Food Culture
Unlike many other cities, Hong Kong offers a unique case study in the effects of globalization on local economies and cultures due to its premier status as a nexus between China and the West. Over the years, and even through British rule, Hong Kong maintained its own distinctly Chinese culture even in the face of relentless influence from other countries and explicit attempts to manipulate Hong Kong culture. However, globalization has caught up with Hong Kong, greatly undermining the traditional Chinese culture, a fact seen most clearly in the case of Hong Kong food culture. Nonetheless, Hong Kong retains its Chinese cultural importance, such that one examining the decline of Hong Kong food culture cannot help but see the areas in which the process has been inverted as well, with Hong Kong culture serving to integrate certain foods or drinks into Chinese society. Thus, as globalization…
Elsey, B., & Tse, R.C. (2007). Changing the behaviour of traditional bakers in a chinese multi-
family owned food company through workplace action learning in hong kong. Journal of Workplace Learning, 19(8), 511-525.
Furnham, A., & Li, J. (2008). Gender portrayal in food and beverage advertisements in hong
kong: A content analytic study. Young Consumers, 9(4), 297-307.
Schlosser: Fast Food Nation
The fast food industry has been infused into the every nook and corner of American Society over the last three decades. The industry seen to have originated with a few modest hot dog and hamburger of Southern California have been perceived to have extended to every nook and corner of the nation, marketing an extensive range of food products to which affordable customers are found widely. Fast food is presently provided at restaurants and drive-through, at stadiums, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and also at hospital cafeterias. As per an estimate the total expenditure of Americans on fast food during 1970 was about $6 billion. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)
The expenditure had a massive increase to about $110 billion in 2000. Americans presently perceive…
Fast Food Nation by Eric Schlosser: A Book Club Reading Guide. Retrieved from http://www.bookbrowse.com/reading_guides/detail/index.cfm?book_number=769 Accessed on 25 May, 2005
Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser. Retrieved from http://www.readinggroupguides.com/guides3/fast_food_nation1.asp Accessed on 25 May, 2005
Introduction: Fast Food Nation - The Dark Side of the All-American Meal. Retrieved from http://www.nytimes.com/books/first/s/schlosser-fast.html Accessed on 25 May, 2005
Rosenberg, Matt. T. Fast Food Nation by Eric Schlosser. February 2, 2001. Retrieved from http://geography.about.com/library/misc/blffn.htm Accessed on 25 May, 2005
Product/Services/Promotional Strategies offered by Black Diamond Equipment and My Web Page
eport on Product/Services/Promotional Strategies offered by Black Diamond Equipment
Black Diamond designs and manufactures a complete line of authentic, inspired, performance equipment for rock climbers, ice climbers, alpinists and backcountry and telemark skiers. Black Diamond's products are targeted toward those who are dedicated to the process of climbing and skiing. Especially Black Diamond likes to promote its products for young people who take pride and enjoy rock climbing, alpinism or backcountry skiing. Black Diamond also targets its products for kids to provide them equipments that are versatile and lightweight and can be used for mountaineering. Moreover, Black Diamond's captures a share of market because of its high level of expertise in manufacturing high quality devices and equipments that have made the experience of rock climbers and skiers enjoyable. Black and Diamond prides the quality of its products that…
Kotler, P. (1991). Marketing Management. New Jersey: Prentice Hall.
Kotler, P. And Armstrong, G. (1996).
Principles of Marketing. New Jersey: Prentice Hall.
Another important factor for Italy is the fact that, although the food and beverage market is shrinking, certain geographic areas in the country are experiencing a lack of this service. This can be used to perpetuate the public perception of scarcity, which can then be mitigated by Kudler's products. In creating a communications strategy for Italy, the two main factors to focus on are therefore nice markets, specific brands and specific geographic areas where the perception of scarcity can be used to sell products (Aruvian 2010).
Advertising and Promotion Programs
Three distinct channels that can be used by marketers for maximum effect include the sales channel, the product channel, and the service channel (Kwik 2009). Specifically, what
Kudler needs to do in its target countries is to differentiate its products in the target markets. In Canada, for example, it needs to specifically differentiate its wines. Although there is an underserved…
Alvin, E. (2010). Italy may run out of grocery stores. Accessed 5 December 2010. http://ffog.net/italy-may-run-out-of-grocery-stores-in-2016-20105742.html
Aruvian, R. (2010). Food retail industry in Italy. Accessed 5 December 2010. http://www.reportlinker.com/p0199296/Food-Retail-Industry-in-Italy-PEST-Framework-Analysis.html
Datamonitor. (2010). Food and Grocery Sales via Key Retail Formats in Italy to 2013. http://www.just-drinks.com/market-research/food-and-grocery-sales-via-key-retail-formats-in-italy-to-2013_id91649.aspx
Kwik, H. (2009). Channel strategy. http://responsiblemarketing.com/blog/2009/10/27/channel-strategy-new-product-marketin
Kudler Fine Foods
Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. ith the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing foundation -- product, place, price, and promotion. Using a well thought out marketing strategy is a key component to support the company's desired expansions. Kudler must conduct research to ensure that they are differentiated enough to find their own niche while also positioning themselves at the right place in the market. This analysis will cover some of the items that should be included in Kudler's strategic marketing plan. Recommendations will be made as to how Kudler's can craft…
Edwards, H. (2011). The Sensitive Art of Pricing. Marketing, 19.
Mohammed, R. (2010). Building a New Pricing Strategy. Minority Business Entrepreneur, 34, 36, 38.
Tehrani, N. (2009). On Differentiation and Positioning. Customer [email protected] Solutions, 1.
Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music ? combined." (Schlosser Eric. 1998)
It is now become common news that obesity has become a major health concern in both developed "Westernized" and less developed countries around the world. One of the major factors that have been blamed for this increase in obesity and obesity related diseases is fast food -- often termed 'junk food."…
Adams. M. The real reason why processed meats are so dangerous to your health. 2005. Accessed August 25, 2005. http://www.newstarget.com/011148.html
(This is an extremely useful article as it covers some of the main reasons why fast food products are detrimental to health. The article was particularly good at outlining the negative aspects of processed foods.)
Berlau, John. "Big Food Fight: When Big Tobacco Was Taken Down by a Rash of Lawsuits, Consumers Were Assured That Other 'Bad' Products Wouldn't Be Targeted. But the Fast-Food Industry Appears to Be Next." Insight on the News 15 July 2002: 12+. Questia. 27 Aug. 2005 .
(An important article that deals not only with the health issues facing the fast food industry but also with the legal aspects and the comparison between the tobacco and fast food industries.)
production of food products has changed dramatically over the past several years. Technological changes in machinery, increased use of better and more expedient forms of transportation, and improved fertilizers have all contributed to a more efficient food production process. This more efficient process, however, has not come with some requisite problems.
The existing system of delivering food products in the United States is a major contributor to the world's global warming problem. The largest contributor to global warming is the use of fossil fuels. One study released in 2000 estimated that nearly ten percent of all the energy used in the United States was consumed by the food industry. (Heller, 2000).
This large use of fossil fuels is generated throughout the food production and delivering industry. A large measure of this use is through the extensive reliance upon artificial fertilizers and pesticides. Although the use of these products results in…
Center for Disease Control. (2003). Diabetes Public Health Resource. Retrieved December 4, 2010, from Centers for Disease Control and Prevention: http://www.cdc.gov/diabetes/pubs/figuretext.htm#fig1
Eckholm, E. (2010, August 11). Farmers Lean to Truce on Animals' Close Quarters. The New York Times .
Eisnitz, G.A. (2006). Slaugherhouse: The Shocking Story of Greed, Neglect, and Inhuman Treatment Inside the U.S. Meat Industry. Prometheus Books.
Fossil Fuels. (n.d.). Retrieved December 3, 2010, from U.S. Department of Energy: http://www.energy.gov/energysources/fossilfuels.htm
98 million farmers. It is reported that in a review of sustainable agriculture projects findings show that "average food production per household increased by 1.71 tons per year (up 73%) for 4.42 million farmers on 3.58 million hectares, bringing food security and health benefits to local communities. Increasing agricultural productivity has been shown to also increase food supplies and raise incomes, thereby reducing poverty, increasing access to food, reducing malnutrition and improving health and livelihoods." (Independent Science Panel, 2003) Sustainable agriculture results in low-cost and readily available food resources being gained by consumers since organic food is safer. Specifically it is reported that: "Sustainable agricultural approaches draw extensively on traditional and indigenous knowledge, and place emphasis on the farmers' experience and innovation. This thereby utilizes appropriate, low-cost and readily available local resources as well as improves farmers' status and autonomy, enhancing social and cultural relations within local communities." (Independent Science…
What Are Transgenic Plants? (2010) Transgenic Crops: An Introduction and Resource Guide.
Department of Soil and Crop Sciences, Colorado State University 1999-2004. Online available at' http://www.cls.casa.colostate.edu/TransgenicCrops/what.html
Melton, Margaret and Rissler, Jane (2009) Environmental Effects of Genetically Modified Food Crops -- Recent Experiences. Union of Concerned Scientists: Food and Agriculture. Online available at: http://www.ucsusa.org/food_and_agriculture/science_and_impacts/impacts_genetic_engineering/environmental-effects-of.html
Raney, Terri ( 2006) Economic Impact of Transgenic Crops in Developing Countries. Opinion in Biotechnology 2006, 17:1-5. Online available at: http://www.agbioworld.org/pdf/raney.pdf
The United States would most likely survive without global food trade because it exports more agricultural products (9.2%) than it imports (4.9%). (CIA - the world factbook) However, the country would be worse off because it would not be trading with the countries that have comparative advantage in producing certain agricultural products and certain products could become scarce and more costly or unavailable.
Food trade has important economic implications because it impacts Gross Domestic Product (GDP), the total market value of all final goods and services produced with a country. One of the components for calculating GDP is exports minus imports. Thus, when a country exports more food than it imports, it increases its GDP and when a country exports less than it imports GDP goes down.
The United States currently imports more than it exports. Estimates for 2007 show imports to be $1.987 trillion while exports were $1.14 trillion…
CIA - the world factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/us.html#Econ
State fact sheets: Florida.U.S.Department of Agriculture. Retrieved at http://www.ers.usda.gov/StateFacts/FL.htm
Overview of Florida agriculture. Florida Department of Agriculture and Consumer Services. Retrieved at http://www.florida-agriculture.com/agfacts.htm
Trade and agriculture What's at stake for Florida. U.S. Department of Agriculture. Retrieved at http://www.fas.usda.gov/info/factsheets/WTO/states/fl.pdf
A good example of this can be seen with Whole Foods discussing how they are meeting these long-term objectives with the firm stating, "We believe that companies, like individuals, must assume their share of responsibility as tenants of Planet Earth. We actively support organic farming, the best methods for promoting sustainable agriculture and protecting farm workers / the environment. We also aim to protect the environment by supporting alternative sources of energy and recycling or compositing our waste. We are actively involved in our communities by supporting food banks, sponsoring neighborhood events and contributing at least 5% of the total net profits to charities. Our vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity and individual choice." This is illustrating how Whole Foods Markets is dedicated towards specific groups that share similar performance goals and standards.…
Our Mission and Culture. (2013). Whole Foods Market. Retrieved from: http://www.wholefoodsmarket.com/careers/our-mission-and-culture
The Congruence Model. (2013). Mind Tools. Retrieved from: http://www.mindtools.com/pages/article/newSTR_95.htm
Whole Foods. (2013). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/ae?s=WFM+Analyst+Estimates
Why Work Here? (2013). Whole Foods Market. Retrieved from: http://www.wholefoodsmarket.com/careers/why-work-here