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Frozen Food Statistics
The industry is quite a competitive one. There are a number of large firms in operation that already hold an enormous share of the overall market. Take for example Lean Cuisine and Stouffers. Lean Cuisine corners a healthier market, by covering lower calorie frozen food options and single serve dinners that appeal to those who are on a diet, but still do not have the time to prepare their own foods. Another major competitor here is Stouffers. This firm is much larger and therefore targets a more diverse demographic. It has its own diet options, but also caters to younger demographics and those who enjoy comfort foods but do not have the time to prepare them.
As seen in the last assignment, it was recommended that the firm cut its prices in order to increase overall demand. By cutting prices, the firm has the potential to increase…… [Read More]
In the frozen food aisle of my local is divided into categories of food. The banks of products have labels hanging off of the glass cases. They read "breakfast," "dinners," "vegetables," and "snacks." There is a specially marked section for "pizza." The dessert section of frozen foods is more specifically labeled with: "pie," "ice cream," "individual servings," and "other desserts." Each of these labels is designed to aid the consumer in locating what it is they desire as quickly as possible, while also showing them similar products which might also appeal to that buyer.
Each of these labels is designed to appeal to a certain type of consumer. The frozen food section is designed for people who have limited time to prepare meals and thus can purchase food in this section and cook it later at their discretion. Some of the labels, such as "vegetable" and "dinner" are…… [Read More]
food increasingly popular a leisure activity. Background Information: Food people solely 'food fuel'. Food,, aspects a leisure activity: shopping [ farmer's markets], eating, cooking, reading, TV viewing, blogging .
Food as a Leisure Activity
Conditions in the contemporary society have made it possible for people to change their perspective regarding some concepts and things as simple as food have come to represent a leisure activity. Individuals are no longer interested in eating with the purpose to satisfy this need, as many people presently regard cooking and eating as an art. Moreover, one needs to focus expansively on these concepts in order to harvest all the benefits associated with making and eating food. Food has reached a whole new level in first-world countries, considering that the financial condition that people in these countries have virtually enabled them to see food as being more than just a necessity. Numerous individuals are actively…… [Read More]
All of these attributes are more likely to be provided by multiple sourcing.
However, multiple sourcing can make it difficult to encourage a continued commitment by suppliers to offer consistent and competitive prices. Adjusting or 'tweaking' the menus seasonally offers a potential risk management strategy. Frequent menu changes means Ms. Nok will never be at the mercy of an individual supplier and without bargaining power if, for example, the price of beef suddenly escalates. On the other hand, she will be unable to reduce her orders substantially without incurring a large price 'hike' given that she does not have an exclusive, close relationship with a supplier. Having bulk vegetables, meats, and fish from a single supplier that can be seasoned in unique ways to allow for diversity might be one way to make single sourcing work, and if sympathetic high-quality producers were found with which to establish a relationship, this…… [Read More]
Therefore, it is true that the aspect of trade of wine and quality, as well as publication of the paintings, used the grapes and wine themes for the marketing brand associated and the underlying culture within the painter's lives.
Why the artists from Classical Antiquity to Modernism have been using particularly this theme?
From the Classical Antiquity to the modernism era, people developed an attitude that keeps certain groups of painters making a name through the themes they apply in their paintings. Therefore, the grapes and wine theme is already in deep roots within the basis of sales possible. Every painting that applies the use of the grapes and wines theme receives significant support and acceptance within the society; hence, the reason it has such wide application by the classical antique and modernism-painting activists.
Why the modern artists have been continuing to use themes particularly from Classical antiquity and from…… [Read More]
esource: Kudler Fine Foods Virtual Organization
The importance of marketing: Kudler Fine Foods
The food business is a very volatile industry. ecently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales reached an estimated $10.3 billion in 2003, up from $3.5 billion in 1997" (Dimitri & Oberholzer). However, because prices of organic foods tend to be higher than those of standard-grown products, demand can be volatile, particularly during an economic downturn. When people are concerned about affording basic necessities, buying organic is less important to them. Kudler must use marketing research to determine if demand for organics is continuing to grow at a rapid pace, or is leveling…… [Read More]
LMT 307 Food and Beverage everse Logistics -- Fall 2015
The implementation of sustainable rules and regulations as well as constraints in the markets across the world, have compelled international industries, in this case, the food and beverage industry, to establish reverse logistics, which is the backflow management of the supply chain system. everse logistics encompasses the waste management of products and merchandises in the backward supply chain. There has been a gap or limitation in research studies on the implementation of reverse logistics on the food and beverage industry. Due to the fact that food and beverage products are delicate in nature, the backward flow of packing and food supplies compel the formation of a free-flowing reverse logistics system throughout the supply chain. The development of an efficacious reverse supply chain practice for the food retail industry necessitates the conduction of studies on prevailing…… [Read More]
Most canned versions of prepared foods are not as good as the same dish freshly prepared. For example, a can of soup tastes nothing like a freshly cooked soup, and canned spaghetti is mushy. Because canned foods often contain preservatives or added salt or sugar, they also taste different than that same food purchased fresh.
Convenience is a core difference between canned and fresh foods. Fresh foods are convenient for people who have a local produce market nearby, or who can visit a farmer's market regularly enough to stock up their produce bin. People who live in urban centers often have access to fresh food, and people who live in rural regions sometimes live near local farms or grow fresh vegetables themselves. Anyone who lives near a fishing center can procure fresh fish. However, buying fresh food is not always an option. Fresh foods are not always local foods and…… [Read More]
Schlosser: Fast Food Nation
The fast food industry has been infused into the every nook and corner of American Society over the last three decades. The industry seen to have originated with a few modest hot dog and hamburger of Southern California have been perceived to have extended to every nook and corner of the nation, marketing an extensive range of food products to which affordable customers are found widely. Fast food is presently provided at restaurants and drive-through, at stadiums, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and also at hospital cafeterias. As per an estimate the total expenditure of Americans on fast food during 1970 was about $6 billion. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)
The expenditure had a massive increase to about $110 billion in 2000. Americans presently perceive…… [Read More]
Seneca Foods was founded in 1949 and is a producer of canned, frozen and bottled foods for the supermarket trade, often under store labels. In 2013, Seneca posted $1.27 billion in sales and net income of $41.4 million. The company is in the mature stage of growth for both itself and the industry, growing mainly with increases in population and inflation. The company's operations are subject to variability from weather, which affects the crops at the heart of the supply chain, and the seasonality of the industry.
Internally, Seneca has a strong supply chain, wherein it contracts with farmers to ensure supply of critical fruits and vegetables for its products. That said, Seneca remains quite small compared with many of its competitors, as Seneca mainly sells in the U.S. And has few major brands. Larger competitors sell globally and have individual brands as large as Seneca's entire operation. One of…… [Read More]
However, fruit juices, consumed in moderation, can be a healthy addition to a diet, as long as they are not consumed in lieu of actually eating any whole fruits.
My nutritional analysis revealed that I am not eating a balanced diet. I am consuming too much protein and too little fiber, issues that plague the diets of many Americans. To remedy these problems, I need to increase my intake of fruits, vegetables, and grain products, while reducing my intake of meat products. In addition, because my intake of milk products was also low, I need to look at how to increase my milk intake without increasing protein intake.
Here is the food displayed for jjohn90 on 9/10/2008
Select your serving sizes and specify how many servings you consumed for each. When you are done, click Save & Analyze to save your food entry information and to analyze your food…… [Read More]
Healthy Food Prevent Obesity?
Now more than ever obesity has become an immense issue in the United States. What used to be a growing concern has now become a topic of constant discussion and debate. It has received great media attention, with as far as getting celebrities and athletes to sponsor healthier food and more exercise. The President and First Lady of the United States have even made it a personal concern of theirs to get America healthier. Children are at an all time high for getting Diabetes from the unhealthy food that they are eating and that are being marketed to them. Adults are getting high cholesterol levels, Diabetes, and high blood pressure, from all the unhealthy fat and high amounts of salt and sugar in the foods that they are eating. In today's society, being healthy has become not only a way of living, but also a trend.…… [Read More]
Food Capital Budgeting
Strategy for Price Elasticity
Major effects of government policies on production and employment
Government egulations for fairness in the low-calorie, frozen microwavable food industry
Major Complexities in Expansion via Capital Projects & Key Actions
Convergence between the Interests of Stockholders and Managers
Strategy for Price Elasticity
The Price Elasticity is a tool that is used by economists and business to measure exactly the quantity response that is needed to adjust to a change in price. This gives a very good idea of the quantity that is supplied or demanded changes due to a change in the price. This is also defined by the degree of reaction of a demand or supply curve with respect to any change in price. The essentiality of a product often decides the price elasticity of the product and thus varies across a product range. The products that are considered to be necessities…… [Read More]
In the case of Wal-Mart, Kellogg, and other companies that have introduced organic versions of processed foods, organic often seems more like a marketing technique, not a seal of health.
No matter how carefully I avoided using the word 'organic' when I spoke to groups of food enthusiasts about how to eat better, someone in the audience would inevitably ask, What if I can't afford to buy organic food? It seems to have become the magic cure-all, synonymous with eating well, healthfully, sanely, even ethically, he complains (Bittman 2009). Organic food has become synynonmous with health and a high price, and so health and high prices have become interrelated in the public's mind. Rather than enhance the public's desire to purchase healthy food, not being able to afford organic produce has become kind of an excuse -- 'I can't afford to buy organic, so why bother.'
Organic food is not…… [Read More]
Marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing quality. This was regardless of the value. They now put a greater stress on convenience and price in comparison to other features when ordering for themselves. Kraft Canada wants to come up with a way to not just market to the parents, but also to their children in a way that is effective and that can be traded in a way that is appealing (Kraft Foods Canada:Targeting The Millennials 2014). It is evident to the company that such transitions…… [Read More]
Human Effects on Antarctica
There are many unintended consequences of human activities that have had adverse effects on Antarctica. Global warming, which is all but certainly fueled at least in part by the human use of fossil fuels and the release of carbon and other molecules into the Earth's atmosphere, has had an impact on Antarctica despite the frozen continent's distance from anything resembling true modern industry (Ward 2001). The ice shelves surrounding the continent, which provide living habitats and feeding grounds for many land- and sea-dwelling Antarctic animals, have been melting and disintegrating at an increasing rate (Ward 2001). More direct impacts can be found resulting from commercial human activities, such as the harvesting of krill; though over-harvesting may be a problem in and of itself, this harvest also has the unintended consequence of limiting the food supply of seals and penguins, creating other disturbances throughout the…… [Read More]
Designing a eseach study: Two scenaios
Lewisville Health Sevices, a family health clinic, has seen few people coming in to eceive the influenza vaccine. The bochue advocating getting the vaccine that is distibuted to clinic uses seems to be ineffective. The goal of the eseach is to encouage moe clients to eceive the vaccine.
Reseach method and souces of infomation
This quantitative study will distibute a suvey to clinic uses, asking them if they intend to get the vaccine, if they eceived the vaccine in the past and ask them vaious questions about why they did o did not eceive the vaccine. Thei peceptions of the clinic's cuent maketing of the vaccine will also be assessed.
Natue of data to be gatheed and analyzed
The data gatheed and analyzed will be quantitative in natue, as it will be based upon a distibuted suvey to all clinic paticipants. Client's demogaphic infomation…… [Read More]
This is challenging, as it will require Whole Foods to continue to adapt in order to make themselves stand out. Prices can have a negative impact on the firm's bottom line results. This is occurring through increasing costs on the wholesale level and tremendous amounts of discounting. Over the course of time, these factors can hurt the company's earnings and ability to maintain their competitive position. ("Global Food etailing Industry," 2013) (Burch, 2007) ("Annual Stakeholders eports," 2012)
Clearly, ABC should integrate with Whole Foods. This will allow the company to maintain its market share and augment the products they are selling into the firm's strategy. At the same time, the management team could help Whole Foods to more effectively address the challenges they are facing from: increased competition and pricing. This will enable both firms to take advantage of each other's cost structure and create a unique atmosphere which…… [Read More]
popularity of foreign restaurant: consumer attitude and behavior toward foreign cuisines in Bangkok
Thailand as a tourist destination
Thailand has become a tourist destination hotspot for its scenic beauty, the humble nature of their people, and the relative value of foreign currencies relative to the baht. According to EIU ViewsWire (2003), "Growth in the tourism industry in recent years was the result of the depreciation of the baht against non-Asian currencies (which improved competitiveness relative to destinations outside the region), aggressive marketing campaigns and an increase in the number of airlines offering flights to Thailand." (EIU ViewsWire, 2003)
Additionally, according to EIU ViewsWire (2003), "Tourist arrivals rose by 5.8% to just over 10m in 2001, despote the global economic downturn and the September 11 terrorist attacks in the U.S., bringing in Bt 295bn (U.S. $6.6 bn) in revenue. Thailand benefited from its reputation as a safe and stable society and…… [Read More]
Organic Agriculture, Gardening and Retail
Global Emerging Industry
The purpose of this work is to explore the feasibility of entering into the industry of either retail of organic food or perhaps the possible agricultural realm of the organic food industry. This work will examine all aspects of the organic food industry in brief as well as exploring the marketing possibilities as well as the financial report of a sampling of those doing business within this industry.
Organic food products are growing in terms of customer demand and that is good news for those in the business and indeed for those who desire to see this industry expand which will offer more choices in health wise consumption to consumers as well as providing employment for those who may be otherwise considered non-employable due to educational limitations and finally this industry may very well provide at least some of the…… [Read More]
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Topic:Technology to Enhance Learning: Distance & Online Applications
Application: Online Course Design Online education offers convenient and effective means by which nurses, nursing students, and other populations can gain valuable learning experiences. In this Application, you will design an online learning environment on a nursing-education topic of interest to you. If you would like to put your course online, you are invited to try Moodle, a free course management web application, but this is not a requirement of the assignment.To begin, review Chapter 6, EuroDesigning the Online Learning Environment," in Developing Online Learning Environments in Nursing Education (OEuro(TM)Neil, Fisher, &…… [Read More]
Retail Grocery: Industry Strategic Employment and Compensation Analysis
An Analysis of Ukrop's Super Markets
Although Piggly iggly was the first self-service store opened in 1916, the first supermarket to open was King Kullen Grocery Company in New York in 1930 (Food Marketing Institute 2004). Today, though, there are over 69,461 supermarkets competing nationally for a share of the American consumer food dollar. In Central Virginia, Ukrop's Super Markets have achieved a degree of success by focusing on providing busy consumers with a wide range of prepared foods, in-store cafes, full-service pharmacies and a prohibition on alcohol sales. This paper will provide an overview of Ukrop's Super Markets and the sector within the North American Industry Classification System in which they compete. An analysis of the number of establishments within the sector, the average payroll and average number of employees will be followed by an assessment of the types of benefits…… [Read More]
Distinguish between guerilla marketing, permission and word of mouth marketing
Guerilla marketing: this is an alternative and unconventional type of marketing usually employed by smaller companies that perhaps don't have huge advertising / marketing budgets. Guerilla marketing is usually designed to take the consumer "by surprise," by making an "indelible impression which can create copious amounts of social buzz" (creative guerrilla marketing).
Permission marketing: this is a very different kind of marketing, and much of permission marketing is based on social media and other components on the Internet. If an online user goes to Facebook and finds a product or service he would like to know more about or be linked to, he clicks on the link and when there is new product or service is launched he receives an email or a text pitching the newest and latest. In a Forbes article Seth Godin, the permission marketing guru,…… [Read More]
Capitalism is predicated on the principles of "Creative Destruction" where the loss of one item or industry, leads to the creation of another more beneficial product or industry. This principle has both destroyed and given rise to numerous industries throughout the world. For example, in the early 1900's, farming gave way to the industrialization of American made goods. Producers went from the farm lands to the assembly line of manufacturers. Entire industries, including the automobile, rail; oil and gas industries were born and created. Today, we are seeing a shift from producing tangible products to producing intangible services and technology. Industries often change for the better. The low-calorie frozen, microwavable food industry is no different in this regard. Shifts and changes in consumer preferences and industry dynamics necessitate a shift within the overall industry. In assignment 1, the industry was predicated on perfect competition with price competition and products that…… [Read More]
Giant Consumer Products Incorporated
When considering the ever-changing and highly competitive globalized landscape of today's food industry, firms must stay at the cutting edge of their respective fields in order to sustain profitability in the long-term. Accordingly, companies are faced with the continuous task of finding new ways to understand and subsequently accommodate the shifting needs of customers and shareholders, while simultaneously securing lucrative business models and job environments. The Giant Consumer Products Corporation (in particular its frozen food division, which is also its driving operational force) is facing a multitude of barriers on the road to the sustainment of profitability. While trying to contend with growing levels competition and the emergence of countless convenient organic alternatives, this firm must find a way to reach these emerging market segments and compete profitably with young progressive market entrants. For, despite this organization's historic dominance in the frozen food sector, countless new…… [Read More]
Known in local market
Known in local market
Known in local market
Costs of selling in channels
Premiums not work product
Too high priced
Qualty at times questionned
Vertical markets including wildlife reserves
Lack of service
Core Competency Comparison
Projected Market Growth/Market Share Objectives
The following market growth and market share objectives for the company given the focus on growth in wholesale seafood processing:
1. To generate an incremental $500,000 in revenue through the sale of uniquely packaged bait to commercial and recreational fisherman.
2. To obtain distribution agreements with three local distributors stressing the unique nature of the…… [Read More]
In the "question marks" category were introduced the products of the "Specialty channel," as they appeared in 2004 and tried to conquer a relatively new market for the company, that of the non-traditional products. Therefore, this attempt has not been proved to be a real success because, just as in the case of the natural, organic and frozen products, the market of the specialties had been reached by other companies and, even though the investments were quite high, because the offer of products was diverse, the growth has proved to be quite low.
The QSPM Matrix
Having all these in mind, the main two directions I could identify for the Kellogg Company to follow are represented by a potential enlargement of its company in Europe -where for example, the sugar free chocolate chips cannot be found- or by a diversification of the products line in the North America, the most…… [Read More]
For the purpose of noting buyer behavior, I visited a neighborhood grocery store named ‘Redner’s Warehouse’, one of a chain of popular outlets in my locality. One can find a couple of these outlets on the very same highway, attached to petrol pumps. I elected to observe the behavior of buyers along two aisles in the outlet: the baking and frozen vegetable aisles. Simply staring at buyers is weird and, thus, I selected aisles where I actually had products to buy and could discreetly observe fellow buyers. My aim was noting variations in buyer behavior for diverse goods, besides variations in buyers themselves. For achieving more superior results, I chose to visit the store twice, on a weekday (Wednesday) and on a Sunday, during noon time. During the weekday visit, I found few buyers in for purchase, while on my weekend visit, the store was certainly packed with more…… [Read More]
Tesco, the largest UK company, employs 260,000 people. This corporation has global aspirations and has come a long way in a relatively short period of time" (2003, p. 3).
According to the company's promotional literature, the employment figure for 2003 has almost doubled today, as shown in Table 1 below.
Current Key Figures for Tesco
Staff in the UK
Total stores in the UK
Number of markets
China, Czech Republic, Hungary, India, Japan, Malaysia, Poland, Republic of Ireland, Slovakia, South Korea, Thailand, Turkey, UK, USA
Note: Facts correct October 2010
Source: Tesco Quick Facts 2010
Figure 1. Respective Number of Tesco Retail Formats in the U.K.
Source: Based on tabular data in Tesco Quick Facts 2010
A brief summary of the company's guiding corporate strategy is provided in…… [Read More]
Jenny Craig stresses its ease of fitting into a busy lifestyle, as the food is pre-prepared, and also its healthful balance. It is not low-carb and does it entirely cut out sweets and indulgent foods -- portion control is important in the program, as it is for Lean Cuisine. It also offers counseling for women about emotional over-eating. Learning how not to over-eat for comfort, not conforming to an ideal of past, youthful beauty, is the focus of Jenny Craig. It is thus a plan that addresses the needs and concerns of a woman who basically accepts herself, but wants to abandon some of her more unhealthy eating habits.
One of the unique facets of the Atkins diet promotional campaign is that it does not only feature women. This may sound unremarkable, but given that the major diet retailers usually use women, who are presumably more weight-conscious than…… [Read More]
The product is a line of bake-at-home doughnuts. The name of the product is YoNuts, meaning "Your Doughnuts", because this might be the first time that a company has marketed doughnuts that you can make at home yourself. The logic of the product is simple. First, everybody loves doughnuts. We can have fun with this, having a tagline like "Not just for cops anymore" or something like that, but the reality is that doughnuts are one of the most popular snack foods in America, the retail doughnut industry worth around $13 billion annually (IBIS World, 2014). This includes both shops and doughnuts sold in grocery stores as well. IBIS estimates that the overall doughnut market has nearly 9000 competitors, ranging from small hipster doughnut shops like the trendy Voodoo Donut in Portland to giant chains like Krispy Kreme, Dunkin Donuts and Tim Horton's. The packaged doughnut market is…… [Read More]
Southwest has the lowest prices per seat of any other airline. Moreover their pricing structure is simple and relatively transparent to passengers, with few classes of fares and few ticket reservations. They are able to do this due to providing frequent point-to-point service between secondary airports that are on average only 515 miles apart. They offer more direct, non-stop flights than the traditional hub and spoke system, and have quick turn around times (of 25 minutes compared to an hour or more for most major airlines). It ranks high on-time performance, baggage handling, and least customer complaints.
They do not offer meals, only peanuts and drinks. They have no major frills. Huge competition.
Major airlines have pared down flight schedules, and deferred or cancelled new aircraft deliveries, whilst some have also retired approximately 5% of their older planes. This leaves greater opportunity for low-cost startups…… [Read More]
The important task of monitoring the behavior of the employee and building rapport is to bring about the commitment of the employee to the organization. The organizations that consider humanitarian values and employee care have the largest loyalty. (McShane; Von Glinow, 2010)
Other factor that is to be considered is the individual perceptions of the work and the individual's personal make up. Some of the considerations that are required to make an assessment of the individual in the context of the organization relate to the "individuals background, the moral intensity, ethical sensitivity, and situational influences, and the imbibed ethical perceptions of the workplace." (McShane; Von Glinow, 2010) Employees with lesser sensitivity may not be concerned about ethical importance. (McShane; Von Glinow, 2010)
The Company Communication:
The Kroger Company seems to have had consideration of all these principles in all its mergers and acquisitions and has effectively use technology to bridge…… [Read More]
This will not only reduce the burden of tariffs, but will also create more potential for localized market learning over time. The two options are simply too costly long-term for the company to undertake.
Assume Ben & Jerry's decides to think more strategically about all of Asia and seek a mass merchandiser to carry all distribution and share production costs. Is this a good or bad idea based on their existing distribution channel and production strategies?
Given the widespread varation in product needs across all of Asia, partnering with a Woolworth's or comparable mass merchandiser throughout the entire region may be an excellent approach to learning more about logistics and supply chain issues across countries, yet the company would need to have an in-house marketing team at the partner of choice to ensure branding consistency. The uniquely egalitarian, quirky and fun brand takes exceptional skill for anyone to manage over…… [Read More]
Identity is often part of a branding strategy: contrast the wholesome, clean-cut image of a wearer of alph Lauren Polo clothing or Abercrombie & Fitch with that of a Hot Topic teen. Consider Coca-Cola's all-American image vs. that of Pepsi's more teen-friendly branding as the drink of the next generation of soda drinkers. Pillsbury's branding of wholesomeness and home-cooked yet fast and easy to prepare meals and the 'cuteness' of the Doughboy, while iconic, does not necessarily stand out in the crowded atmosphere of today's marketplace.
Today's marketing atmosphere is far noisier than ever before and failing to stand out may not entirely be Pillsbury's fault. Developing new, iconic brands is more difficult than in the past, and few have succeeded with the possible exception of Google and Apple. Developing a unique image as an all-American baking company may no longer resonate as well with consumers as it did in…… [Read More]
The success or failure of an organization unreservedly depends upon the behavior of consumers towards its products or services (Kotler, 2010). Consumers have now become more knowledgeable and conscious towards choosing and consuming products. They do not just buy a product; but make a relationship with that brand and the manufacturer of that product (Oliver, 1999). This relationship reflects their consumption patterns and brand preference. This is the fact which business organizations must recognize about consumer behavior (Farley, 1964). To stumble upon this consumer behavior, organizations use different marketing and promotional strategies to stay competitive within their respective industries. In this way, they explore what is their potential target market and what they can do to meet these consumption demands (Kotler, Brown, Burton, Deans, & Armstrong, 2010).
The purpose of this paper is to analyze the behavior of consumers towards the products offered by one of the…… [Read More]
Health Promotion Pamphlet
• Layout appeal • Content quality • eading level • Clarity • Examples health promotion pamphlet • Usefulness • Cultural sensitivity competence • Helpful hints tips -care management • Appropriate literacy level target audience Include publication information pamphlet
The importance of fruits and vegetables:
A current health promotion pamphlet's appropriateness for the general public
Obesity is on the rise in America. Given this concern, the CDC (Centers for Disease Control) has produced a pamphlet on the need to incorporate more fruits and vegetables into meals. The title of the pamphlet reads: "How to use fruits and vegetables to manage your weight," so it is explicitly promoted as weight maintenance publication. The cover is orange and features photographs of a cauliflower, cherries, a banana, an orange pepper, and peas, presumably chosen because of their attractive colors, the balance they signify in the eater's diet, and also their relative…… [Read More]
Attention Shoppers" by Michelle Serros is a short story that uses humor to critique the experience of two Latina girls shopping for vegetables in the frozen food section. One girl complains that so-called Latin Style Vegetables are cut up in tiny pieces and are implicitly labeled as being lower in quality than Malibu Style Vegetables that are presumably intended for Caucasians. This starts a revolt in the frozen produce section -- for example, Asian shoppers are similarly outraged at Oriental Style Vegetables. The story ends on a somewhat ambiguous note -- clearly, Martina has a point but on the other hand the girls leave without the vegetables they needed and ironically they lose the ability to make the Spanish-style rice they originally intended to make (a name which Martina was not outraged about when they entered the grocery store).
Q2. "Ain't Going to Let Nobody Turn Me Around" The Roots…… [Read More]
The bottled water industry is an extremely dynamic one which has brought the players major revenues. Seeing the great potential for further profits, new companies have emerged and some of the already existent ones merged as to get better comparative advantages. Evian's main competitors are the Perrier Group, Aquafina and Dasani, and all these have engaged in marketing operations to differentiate themselves from the newly entered players and consolidate their position in the international market. The Perrier Group based their marketing campaigns onto radio announcements in order to reinforce their brand; Dasani has launched a new television advertisement featuring the Commodores and other funk stars; and Aquafina (from PepsiCo), has developed a televised campaign based on advertisements featuring celebrities (Hein, 2001).
3.4 Target Market
The target market is identified through the application of the segmentation criteria. The most commonly used such criteria include age, cultural background, economic and social status,…… [Read More]
team assigned a large project current organization ( organization ). Prepare a paper 1,050 words describes an incentive plan applied a business setting increase team's motivation, satisfaction, performance.
The performance of employees is influenced by certain factors that must be addressed by companies in order reach their objectives. The motivational level within the company is one of the most important factors that affect personnel's performance level. Therefore, it is important that companies identify the best incentives plan that can be applied in accordance with the characteristics of each company.
United Natural Foods is one of the largest organic foods producers in the U.S. The company's range of products includes natural and organic groceries, frozen foods, personal care products, nutritional supplements, and others. The company has approximately 5,000 associates in its network of distribution centers. United natural Foods' interest in its employees' satisfaction is recognized by the…… [Read More]
Webvan Case Analysis
This analysis will consider the Webvan strategy and its market position to serve as a basis for recommendations to Webvan's management team. Webvan was once the largest online grocery enterprise in the United States. However it is now considered a classic large investment failure despite the fact that the total industry volume was over one billion dollars per year while the online segment was over two hundred million dollars annually. Webvan failed to live up to its expectation despite the large amount of capital it had at its disposal.
Webvan began in 1998 as an innovative business idea that excited and drew support from investors already caught up in the dot-com phenomenon. However, the company finally botched the opportunity to attract and develop a customer base large enough to justify the large investments it made in the development of technology systems and elaborate distribution warehouses.
It was…… [Read More]
The model integrates all aspects of the design, budgeting, and marketing process to ensure that they are not at odds with one another. It thus encourages cross-communication between different marketing divisions as well as facilitates the releasing of new projects through the development of a systematized model.
Business journalist Joan Schneider notes that the model itself is subject to frequent tweaking. For example, some companies separate the final 'launch' stage of the project into two phases. This "forces you to consider critical questions and to seize control of important timing factors, such as when planning for launch should begin and when it should end. The more deliberate you are in scheduling and handling launch, the better your results will be-particularly if you start thinking about launch as soon as you receive the go/no go signal from management" (Schneider 2005).
In this two-phase model, the product launch is first planned as…… [Read More]
There are four hypotheses about this:
Some industries are more productive and create more high-wage jobs.
Some industries are faster growing and contribute more to economic growth.
Some industries do more to improve productivity in other sectors. High investment in dynamic industries accelerates growth."
The following chart labeled Chart 1.0 shows the respective shares (%) of Exports in China compared to the U.S., China compared to Japan, the U.S. compared to China and the U.S. compared to Japan:
In the event that the growth rate of the economies of the East Asian countries slow what is unlikely to disappear is the increasing dependence on economics terms that exists between the U.S., Japan, and East Asia, inclusive of the country of China. This type of reliance or interdependence expresses a sense of vulnerability between the countries which should be taken as a caution in actions, regulations, or other interactions…… [Read More]
Marshall Executive Brief #3 Trade Policy Greece and France
This brief will discuss critical issues of trade policy, including global trade, global currency exchange, business strategy and operations, R&D, human resources, accounting and finance.
Global Trade and Currency Exchange
Free trade is a system where the governments of two countries do not discriminate between the imports and exports of the other country. In particular, free trade in the modern sense applies to tariffs and other trade barriers, or the non-existence thereof. Ricardo described free trade in terms of absolute and comparative advantage. Usually, this concept is described using a simplistic, fictional world in which there are two countries and maybe only two goods. In this example, countries should produce the good in which they have comparative advantage, and in doing so the two countries combined with have a higher aggregate output than if only the country with absolute…… [Read More]
Nutri System Order
A Model of Organizational Performance and Change
G.H. Litwin and other experts came together in 1968 that was later refined by W.W. Burke and his colleagues almost 20 years later to look at a model that Litwin and his colleagues originally created a model of a group effort that is indicated by arrows which organizational functions encourage more openly while other functions and make a difference in being transformed that agrees upon the forces in managerial performance and modifications. The model is represented with 12 labeled boxes that stand for these two experts' decisions of executive variables they consider to be most effective have tried to explain for key components at an overall system altitude, and this is the variables that were used to look at Nutrisystem (1992).
Nutrisystem has its own structure which is defined by Litwin and Burke as "the understanding of the purpose and…… [Read More]
Dollar General (NYSE:DG) is a U.S. chain of retail stores headquartered in Goodlettsville, Tennessee. Dollar General belongs to the discount and variety stores industry and was founded in 1939. Having variety and discount stores at more than 10,000 locations, the company's current key people include chard W. Drelling as CEO and David M. Tehle as CFO (About Us, n.d.). With annual revenue of more than $14 billion in fiscal year (FY) 2011, the company has more than 90,000 thousands employees. Low cost items are main product category in which DG deals. The business model of Dollar General is based on selling convenience goods, quality brands, discount pricing, and variety in business model according to locality served. Dollar General competes with Wal-Mart but with much smaller retail and discount stores as compared to Wal-Mart. Having more than 10,000 neighborhood stores, DG maintain 'simple' layout of her stores. The main products that…… [Read More]
Although the definition of a product may seem intuitive, it has a very specific meaning in the vocabulary of marketers. A product can be a tangible item, a service, or an idea but above all it is the result of an exchange. The product is the foundation of the marketing mix of product, price, promotion, and place.
Products fall into two basic categories of consumer and business products. Subsets of consumer products include convenience products (inexpensive, casual purchases made with little effort); shopping products (more expensive items requiring research and comparison); specialty products (items for which there are few substitutes); and unsought products (products not actively sought by the buyer). A product may be part of a product line (closely-related items) which is likewise part of a product mix. A product mix consists of all the products sold by the organization such as Campbell Soup's product mix of…… [Read More]
Walmart's Delivery Time Cycle
Walmart is the largest discount retailer in the world, and it has a great deal to offer to the people who shop there as well as those who work there. One of the reasons that Walmart is so successful is because of the way it handles its delivery times and supply chain (Barstow, 2012). While all companies have to make certain they have the products their customers want on their store shelves, Walmart has mastered the ability to keep shelves stocked without having a lot of extra inventory setting around (Gereffi & Michelle, 2009). Items come into the stores, and they are placed on the shelves nearly right away. Very little stock is kept in the back room, which means that space does not have to be large. That allows Walmart to have more actual floor space, where the company can place larger numbers of items…… [Read More]
Rodstrom said, shaking again. "Just something in his -- "
"Is this Collin?" Mark asked, showing Mrs. Rodstrom a black and white of Collin's face in the morning's newspaper. Instantly, Mrs. Rodstrom recognized his smile.
"Well, I dare say, it is!"
Mark put down the paper suddenly. "If he's in the store we need to find him, now! Come on, Virginia!"
"Mark, what is this?" Mrs. Rodstrom asked as she followed him out of the room, twisting her ankle on her heel. But before Mark could answer, the two policemen barged into view.
"Virginia Rodstrom?" one of them shouted.
"Yes -- what is all this fuss? Why is everyone so worked up?"
"Mrs. Rodstrom," the officer responded, "I need you to come with me for your safety. Mrs. Rodstrom, you're husband -- I'm sorry, but, well, he's dead."
"Dead?" Gasped Mrs. Rodstrom. "How -- "
"You need to come with…… [Read More]
history of the 1920's, a colorful era of tycoons, gangsters, bohemians and inventors. Areas covered include the arts, news and politics, science and humanities, business and industry, society fads and sports. The bibliography includes fives sources, with five quotations from secondary sources, and footnotes.
The 1920's are commonly referred to as the 'Roaring Twenties', an appropriate title for a decade that did indeed roar out of the Victorian Era. Gone were the corsets and up went the skirt hems as flapper girls bared their legs and speakeasies with bathtub gin dominated the nightlife.
Tycoons became America's royalties while bohemian lifestyles bore the twentieth century's most influential era of art and literature. Inventions brought us into the modern age of convenience and history making events.
The twenties began with a serious but short-lived post-war recession, following World War 1.
Yet, by the mid-twenties, business and industry had created legends that have…… [Read More]
Global Warming Reduction
Global warming is caused by human activities of burning solid waste, wood, and fossil fuels, release of hydroflurocarbons (HFCs), perfluorocarbons (PFCs), and sulfur hexafluoride (SF6) from industrial processes, and deforestation (Rey, 2011). urning fossil fuels, such as oil, natural gas, and coal puts greenhouses gases that affect the atmosphere. The industrial processes increase heat more than normal and when released into the air, it gets trapped into the atmosphere. And, deforestation allows carbon dioxide to be released into the atmosphere that also causes the global warming.
As the human population grows, so does the demand for housing that uses more trees, the number of vehicles that are operated that release more greenhouse gasses, and more demand for industrial processes that also release more gasses into the atmosphere and increase the demands that are needed to meet human needs. All these gasses going into the air and land…… [Read More]
Borrower Firm Analysis of Wal-Mart
Major Line of Business
Walmart U.S. currently performs most of its business in roughly six strategic merchandise units, entertainment, grocery wellness and health, entertainment, hardlines, home and apparel. Grocery comprises of a line of grocery items, as well as meat, produce, bakery deli, dairy, frozen foods, alcoholic and nonalcoholic drinks, floral and dry grocery, in addition to consumables, for instance health and baby products, household chemicals, beauty aids, paper goods and pet supplies; Wellness and health and consist of drugstore, optical services, over-the-counter drugs and clinical facilities; Entertainment covers toys, electronics, cameras and supplies, photo processing services, cellular phones, cellular service plan contracts and prepaid service, movies, music, video games and books. The hardlines also consist of stationery, automotive, hardware and paint, sporting goods, fabrics and crafts and seasonal merchandise; Apparel consist of attire for women, girls, men, boys and babies, in addition to shoes,…… [Read More]
Food Nation is the kind of book that you hope young people read because it demonstrates far better than any social studies class the need for government regulation, the unchecked power of multinational corporations and the importance of our everyday decisions.
Despite international concerns with the Cold War and Senator McCarthy's accusations, the 1950s were an exciting change for many Americans. A large number headed out to the suburbs to newly designed housing. National roads started sweeping across the cities and towns. Soon, another change came about on these roads: the arrival of fast-food restaurants, which have epitomized America ever since. People just have to is drive up to the window and order their meals; within minutes they are fed and content. Yet, there are always two sides to an issue, especially when big money is involved. According to the book Fast Food Nation by Eric Schlosser, fast-food…… [Read More]
Examples in the United States include canned mushrooms" (p. 365). In contrast to the fresh market, the market for canned mushrooms in the United States has been adversely affected by imports, initially from Taiwan but increasingly from mainland China (Zamula 1998).
The research showed that the global mushroom industry has enjoyed significant growth in recent years due to a combination of increased consumer demand and innovative production methods. The research also showed that although fresh white button mushrooms continue to dominate the production and consumption patterns in the United States, demand fell slightly for this category while specialty mushroom categories experienced significant growth. The mushroom industry appears to have weathered the global economic downturn better than some other industries as well, and despite increasing pressure from foreign producers, it is reasonable to conclude that the domestic and global mushroom industries will continue to experience solid growth in the future.…… [Read More]
Five Guys Burgers and Fries -- Ingredients for Success:
Five Guys Burgers and Fries has emerged as a brand that is renowned for its ability not to be considered as a fast food chain since customers are getting quality food at any time and in any location. In addition to advocating for quality control, Five Guys Burgers and Fries toast their buns on a grill. The food joint is committed to production of quality foods through fresh ingredients, simple menus, never-frozen meat, and classic flavors in its entire food production process. As a result of its commitment to these values, Five Guys Burgers and Fries has won several awards for producing the best burger throughout the country, particularly from Maryland and Virginia where the food joint originated. Despite of these advantages, the food joint was rated as extremely unhealthy for people concerned about intake of fat and calories. Nonetheless, the…… [Read More]
Technology [...] food processing in history, and how the development of food processing technologies has altered lives for the better. Food processing, and the healthy, edible food it produces, is taken for granted in today's society. However, in the nineteenth century, fresh food was not normal, and technologies were developed to preserve food, so that more Americans could enjoy fresh, wholesome food year round. It was one of the most important technologies to develop, and it changed the way people ate, drank, and enjoyed their meals.
Before the advent of food processing, fresh food spoiled, it was that simple. In medieval times, people attempted to cover up the smell and taste of tainted food by using fragrant herbs in the cooking and serving process. Even earlier, people used salt to preserve meats, and they used smoking and drying, especially for meats. However, none of these processes was totally satisfactory, and…… [Read More]
Polycarbonate with Bisphenol a (#7) is found in water bottles and scientists have linked very low doses of it to cancers, early onset of puberty, obesity, diabetes, hyperactivity, impaired immune function, among a myriad of other problems (2011).
Some of the recommendations that are offered by the Ecology Center (2011) are to buy one's food in glass or metal containers as opposed to plastic ones. Avoiding polycarbonate drinking bottles that contain Bisphenol a is also recommended. One should not heat food in plastic containers or store any kinds of fatty foods in plastic containers or in plastic wrap (2011). As well as avoiding the plastic containers or wrap for food, the Ecology Center recommends staying away from giving young children plastic toys that they may put in their mouth or plastic teethers (2011). One other recommendation is to avoid all PVC and Styrene products (2011).
Because of the health risks…… [Read More]
ased on the list of protein sources other than meats, the pantry is doing a fairly good job of providing an adequate amount of protein to the recipients. The recipients receiving food distributions on a weekly basis will probably fare better than the recipients of the Home Delivery Service and this is because deliveries are made only once a month. This means that these people will have to learn how to make the food received last an entire month and some foods such as eggs and other perishables may not remain as fresh after a month.
The dietary quality of the food for the recipients is good and there do not seem to be any type of changes necessary in the types of food and protein sources that the food aid recipients are receiving. However, regarding the Lakeview Pantry's Home Delivery Service, the recommendation would be to change the deliveries…… [Read More]
According to the recently released Stock Status Ratings -- 2012: Status of the orld's Fisheries for Tuna, which was compiled by the International Seafood Sustainability Foundation (ISSF), "there are 23 stocks of the major commercial tuna species worldwide (6 albacore, 4 bigeye, 4 blue-n, 5 skipjack and 4 yellow-n stocks) ... (and) globally, 52% of the stocks are at a healthy level of abundance, 39% are over-shed and 9% are at an intermediate level" (3). The International Union for Conservation of Nature (IUCN) Red List of Threatened Species has found that because "this species has been intensively fished since the early 1950s "estimated (that) spawning stock biomass has declined approximately 85% over the past 36 years (1973 -- 2009) and there is no sign that the spawning stock is rebuilding" (1). Today, the majority of canned tuna purchased by consumers is sourced from commercial "fish farms" and industrial fisheries that…… [Read More]
2. SWOT Analysis
2.1. Strengths and Weaknesses
The most important strong point of Earth's Best is its wide range of products. The company's extremely diversified products satisfy all types of customers. Earth's Best has lines of products for each age group: the Infant Line, based on iron-fortified cereals and single ingredient foods. The product line for children aged 18 months and older is consisted of Arrowroot Squares, Cereal Bars, Crunchin' Blocks, and Organic Juices. There is also a line for older children, consisting of Organic 2% Milk, Apple Sauces, and Whole Grain Bars. In addition to this, Earth's Best has launched a body care products line.
Another strength refers to the quality of Earth's Best's products. The company's products benefit from a lot of credit from its customers, which become loyal clients. The company's web site presents a series of testimonies from customers that appreciate the quality of the company's…… [Read More]