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Kudler Marketing
Resource: Kudler Fine Foods Virtual Organization
The importance of marketing: Kudler Fine Foods
The food business is a very volatile industry. Recently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales reached an estimated $10.3 billion in 2003, up from $3.5 billion in 1997" (Dimitri & Oberholzer). However, because prices of organic foods tend to be higher than those of standard-grown products, demand can be volatile, particularly during an economic downturn. When people are concerned about affording basic necessities, buying organic is less important to them. Kudler must use marketing research to determine if demand for organics is continuing to grow at a rapid pace, or is leveling off. It must forecast several economic scenarios,...
While consumers may have a desire to purchase organically-grown vegetables and fruits, they may feel less strongly about baked goods made with organic flour. Marketing research can help determine areas of highest demand. Anticipating demand patterns is essential in the food industry, because the inventory is perishable and cannot even be sold at a discount, past a certain point, particularly at a company which bases its reputation upon quality rather than price, like Kudler.
Kudler must also keep abreast of the prices and offerings of its competitors, of which there are many in the organic foods market. Whole Foods is continuing to expand its all-organic offerings across the nation, and has a strong and loyal following. Even some discount and 'big box' stores like Wal-Mart are offering organic options. Kudler must determine what organic products are desired, what are the prices and the offerings of…
References
Demand for ethnic and international foods reflects a changing America. (2005). Frozen Food
Digest. Retrieved: http://www.thefreelibrary.com/Demand+for+ethnic+and+international+foods+reflects+a+changing+America.-a0134387845
Dimitri, Carolyn & Lydia Oberholzer. (2005). Organic price premiums remain high.
Amber Waves. Retrieved: http://www.ers.usda.gov/AmberWaves/September05/Findings/OrganicPrice.htm
Kudler Fine Foods Marketing Analysis Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. With the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing
Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines. "Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website
KUDLER Functional Area Relationships: Kudler Kudler Fine Foods Mission, vision, values, and goals Kudler Fine Foods has made a commitment to providing healthy products to its customers like fresh produce -- and fine, gourmet items as well. These products may span from the freshest cauliflower to imported cheeses. It is not an ostentatiously 'healthy' company with an organic mission, but it strives to offer customers who are concerned and interested in what they put
Kudler Fine Foods and the significance of marketing research as it applies to its strategies and tactics. The paper as well tries to find out areas where extra market research is required. Finally, the discussion covers the significance of competitive intelligence and analysis in taking into consideration development of Kudler Fine Foods. Kudler Fine Food The description of Kudler Fine Foods shows local upscale particularly foods kept in San Diego as
In the event of a recall or price protection program on any product, given the rudimentary nature of how Kudler's is managing their systems, they would not be able to react quickly. Instead the reaction would be manual and very slow, and costly to complete. There are the systemic or basic threats the company would face. If the company chose to use SaaS-based applications there is the high dependency
Organizational culture change is noted by Kotler et al. .(1996) noted to be a common aspect of every organization. This is due to the fact that change is the only thing that can be said to be constant in any given organization. Organizational change is often met with a lot of resistance. This resistance can undermine the operations and the performance of any given organization. Kudler Fine Foods Virtual Organization