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Global Strategy for Service Industries
The advent of technological advancement and Internet culture and technology has created globalization, wherein societies and nations all over the world go beyond the boundaries that physical geography has limited. This means that through globalization, people are able to gain access and knowledge about nations all over the world, thereby encompassing differences in each society. Applied in the business environment, globalization is characterized by a company's ability to "serve domestic and foreign markets or to use a different strategy in each country" (Churchill 1995 309). In fact, this definition is aptly applied to the definition of globalization in the broader sense, which is the "integration and democratization of the world's culture, economy, and infrastructure through transnational investment... communication and information technologies... And free market forces" (Microsoft Encarta 2002).
Applied in economics and the business environment, the concept of globalization is mainly anchored towards the integration…
Churchill, G. (1995). "Marketing: Creating Value for Customers." Illinois: Richard D. Irwin, Inc.
Global Strategic Management." Quick MBA Web site. Accessed 16 June 2003 http://www.quickmba.com/strategy/global/ .
Globalization." Microsoft Encarta Reference Library 2002. Microsoft Inc. 1998.
IBM and Avaya contact center and customer relationship management (CRM) solution." International Business Machines (IBM) Corporation Official Web site. Accessed 16 June 2003 http://www-1.ibm.com/industries/telecom/doc/content/solution/255422102.html .
Applying a Global Strategy to the Judicial eform in Brazil
Brazil has emerged as a confident country across the world. Clearly, Brazil is among the first countries that emerged to stimulate the global economy and investment. Early, this year, the government of Brazil initiated new restrictions to preserve enduring foreign direct investment. The politics of Brazil have played a key role in the judiciary. This was recently demonstrated by the current president who sacked various judiciary officials on allegations of irregularities and corruption. While the president's firm political decisions have angered many, they have similarly gained support within the judiciary fraternity (Nunes, 2010). With this introduction about the political situation in Brazil, the following section describes the judicial reform in Brazil. Essentially, the paper follows the standard approach to judicial and legal reform.
Beyond the obscure wrangles on the contributions of the rule of law contributes to economic…
Barrington, L. (2012). Comparative Politics: Structures and Choices. Wadsworth Pub Co.
Brinks, D. (2009). Judicial Reform and Independence in Brazil and Argentina: The Beginning of a New Millennium? TEXAS INTERNATIONAL LAW JOURNAL VOL. 40:595 pp 595-621.
Nunes, R.M. (2010). Politics without Insurance: Democratic Competition and Judicial Reform in Brazil. Westport, Conn: Praeger.
Ryan, M. (1998). GLOBAL STRATEGY VIEWS: Where and Why of Global Strategy. (Dunning, Journal of International Business Studies 1998)
His ideas are not important for their uniqueness (though they are singular), but because of the essential similarities between his conservative business utopia and other versions of collectivism" (Gilbert, p. 12). This biographer reports that King Camp Gillette was born in January 1855, the fifth of seven children, to George Wolcott Gillette and Fanny Camp Gillette, in Fond du Lac, Wisconsin; when King was four years old, the family moved to Chicago, where King attended Skinners School. Following the disastrous Chicago fire, which destroyed much of his father's property as well, King worked with the hardware firm of Seeberger and reakey. Two years later, he took a comparable job New York; as he later recalled of the time, "From the time I was twenty-one until the fall of 1904 I was a traveling man and sold goods throughout the United States and England, but traveling was not my only vocation…
Baghai, Mehrdad a., Stephen C. Coley, Charles Conn, Robert J. Mclean and David White. 1996. Staircases to Growth. The McKinsey Quarterly, 4: 39.
Baghai, Mehrdad a., Stephen C. Coley, and David White. 1999. Turning Capabilities into Advantages. The McKinsey Quarterly, 1: 100.
1999, August 21. Internet Museum of Safety Razors. Available: http://www.creekstone.net/razors/gillette.htm.
eBay can continue to experience economic growth in services if the company successfully manages to transform the insights gained from their data marts and base of intelligence into marketable services.
Investing in &D to continually grow the areas of reputation management and trust-based verification services will make a significant contribution to long-term value as these are areas all e-commerce strategies require.
I. Progression of eBay Value Chain from the Physical to the Virtual
a. equires a Hybrid Model to integrate the physical and virtual
b. Critical for the company to move into services
II. Assessing eBay's Core Competencies
a. Dynamic Pricing and Auction Core Strength
b. eferent Systems Development
III. Assessment of the eBay Value Chain
a. Keeping Trust in Transactions is Critically Important
b. Must continue to have a strong focus on security and fraud detection
c. 300,000 third party online resellers form the foundation of the…
Chen, E., & Weber, I. (2010). To Discount or Not to Discount: An Assessment of Perceptions, Beliefs, and Intentions to Use Electronic Auctions with Discounts. Group Decision and Negotiation, 19(2), 127-148.
Dini, F., & Spagnolo, G. (2009). Buying reputation on eBay: Do recent changes help? International Journal of Electronic Business, 7(6), 581.
Gregg, D. (2009). Outline Reputation Scores: How Well Are They Understood? The Journal of Computer Information Systems, 50(1), 90-97.
Karen E. Klein (2008, October). The Growing Frustration of eBay Sellers. Business Week (Online).
Doing business internationally can be very different from a human resource perspective versus doing business domestically. Each country has its own laws and norms with respect to the labor market. For this reason, human resources is almost always a national function. Companies are limited with respect to what they can do globally. Globally, a company can set basic human resource strategy and principles, though the actual implementation of any general strategy will vary by country. Even generalizing about "EU" or "Asia" is laughably ignorant -- you cannot make labor market generalizations about Canada and the U.S., let alone about the twenty-odd EU countries or 60-something Asian ones.
In the EU, workers can come from any member country, as labor has freedom of movement within the EU. This also makes it nearly impossible to recruit non-EU workers to work in Europe. Labor laws within the EU, however, vary by…
Costea, E. (2005). The challenges of human resources management towards organizational effectiveness: A comparative study in southern EU. Journal of European Industrial Training. Vol. 29 (2) 112-134.
Morris, S., Wright, P., Trevor, J., Stiles, P., Stahl, G., Snell, S., Paauwe, J. & Farndale, E. (2009). Global challenges to replicating HR: the role of people, processes and systems. Human Resource Management. Vol. 48 (6) 973-995.
Our company, Matrix Capital, intends to pursue a controlled and focused expansion into global markets. This expansion is informed by the company’s relative success in the U.S. In essence, ours is an investment fund that makes use of a proprietary trading approach to identify market opportunities to make the relevant investment decisions. The company accepts funds from investors and invests the said funds in three key sectors, i.e. consumables, energy, and financial services. We intend to evaluate countries in tree key regions; i.e. Africa, the Middle East and South America. The countries include Qatar (Middle East), Kenya (Africa), and Brazil (South America).
In seeking to expand, the company has four key factors it will be taking into consideration to inform its location choices. These include; country gross domestic capital per capita, political stability, competitive situation, and the country tax regime.
Analysis: Decision Matrix
GDP per capita…
CIA. (2018). The World Factbook: Middle East – Qatar. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/qa.html
Drummond, G., Ensor, J. & Ashford, R. (2007). Strategic Marketing: Planning and Control. New York, NY: Routledge
Watson, G.G., Domingo, V., Landman, M., Miller, G., Watson, C.D. & Hopkins, M.C. (2006). Geography: Focus on Economics. New York, NY: Council for Economic Education.
Global Management Strategies
Involvement in the global economy is inherently risky but also carries a number of distinct opportunities for those who venture thusly. According to our research, as highlighted in the text by Dess & Lumpkin (2002), there are four distinct management strategies for entering into the international trade. Accordingly, these are identified as exporting; licensing and franchising; strategic alliances and joint ventures, and; wholly owned subsidiaries.
Exporting is perhaps the most common avenue for engaging in the global trade. Many domestic companies rely on target populations in foreign countries in order to meet core sales expectations. And as the article by Delaney (2010) notes, many of these companies will use intermediary export companies or agencies in order to reach broad customer bases. Indeed, this is the most notable advantage of the approach, which enables a company to bring its products to a decidedly wider base…
Delaney, L. (2010). Indirect Exporting: Advantages and Disadvantages to Indirect Exporting. About Import and Export.
Dess, A. & Lumpkin, L. (2002). Strategic Management: Creating Competitive Advantages, 1st edition. McGraw-Hill.
Joint Ventures. (2013). The Advantages and Disadvantages of Entering A Joint Venture. Joint-venture.swimintheincomestream.com.
Strengths and Weaknesses of Wal-Mart Global Strategy
The company has had to develop its business globally in order to evade the competition back at home. Wal-Mart today has its hope on its global strategy that has been more successful than the domestic sales. After initiating a global approach in 1991, Wal-Mart not operates in over50 countries across the globe. The failing stores in the USA have been complimented by the growing sales in other countries such as Mexico, China, Brazil and South Korea. The growth of the economies in these countries has enabled Wal-Mart to develop in these countries. For this reason, the focus of the company today is based on opening more and more stores in countries that are doing well economically such as the Asian countries such as Japan as well as those in Africa such as South Africa. However, it is important to note that the company…
Case #8: Global Strategies
Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China
Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods in mainland China were expected to reach $16.9 Billion dollars in 2011, which is a huge market, so G&B is going after some of those Billions. Third, G&B already has 26 stores there, so they are already known in China and G&B already know they can successfully sell in China. Fourth, they can sell a lifestyle of D&G, just as Ralph Lauren did, so that people will buy new products that support that imagined lifestyle.
Are there any market specifics that may suggest a different strategy for each of the markets?
A number of market specifics were identified in the case study, including consumer preferences for the types of shampoo and conditioners that were offered and whether they provided the desired outcome (German consumers wanted products that made their thin hair appear fuller, for instance). Similarly, the widely held perception of the company's products as being associated with feminine cosmetics in France, for example, largely limited its premium brands to older women. Likewise, Franch and Quintana emphasize that consumers in different European countries have different hair-washing practices, and while French consumes were washing their hair more frequently than in the past, they still languished far behind their counterparts in other countries such as Germany where consumers washed their hair twice as often -- and therefore consumed twice as much shampoo.
The concentration of new product…
Franch, J. & Quintana, N. (2000). L'Oreal (B): Locally adapting Elseve's global strategy.
Community of European Management Schools Case Study No. 501-012-1.
One of the largest sources of competitive advantage for a global corporation is the ability to optimize operations on a world-wide scale by minimizing costs and maximizing revenues. This is accomplished by leveraging technology, manufacturing efficiencies, brand names, and/or capital across countries. The major thrust of Starbuck Corporation's global strategy has been to build a global brand to target customers in all major markets throughout the world. However, even with instant name recognition, the company has faced enormous challenges in applying its domestic business model to work in many foreign markets.
Starbucks was founded in 1971 as a gourmet coffee bean roaster and distributor and began to dominate the North American market over the following two decades. To continue its rapid growth and to combat the threat of future market saturation in its own domestic market, Starbucks turned its eye to international expansion in 1996 (Starbucks outlines international…
Coffee in a time of conflict: Starbucks' growth risks backlash (2003, April 17). CNN. Retrieved January 1, 2005 from Web site: http://www.cnn.com/2003/U.S./West/04/17/profile.starbucks.ap
Holmes, S, Kunii, I. Ewing, J. And Capell, K. (2003, June 9). For Starbucks, there's no place like home. Business Week. Retrieved January 1, 2005 from Web site: http://www.businessweek.com/magazine/content/03_23/b3836056.htm
Planet Starbucks (B): caffeinating the world. Thunderbird, The Garvin School of International Management. Retrieved January 1, 2004 from Web site: http://220.127.116.11/search?q=cache:vIhzOOZBQ4gJ:www.thunderbird.edu/pdf/about_us/case_series/a07030013.pdf+Starbucks+and+dominance+and+%22north+america%22& hl=en
Starbucks outlines international growth strategy; focus on retail expansion and profitability. (2004, October 14). Business Wire. Retrieved January 1, 2005 from Web site: http://www.businesswire.com/webbox/bw.101404/242885958.htm
In 2004, it established its operations in Mexico to cash in on the high rate of diabetes in this country. Diabetes is responsible for 13 out of every 100 deaths in Mexico and Novo Nordisk expanded into this Latin American market. It also encompassed Mexico as part of its global campaign and its representatives went to schools and villages to spread awareness about the disease and the ways and means to cope with it.
The H system that was implemented in Mexico was different from the one that existed in Denmark and this was mainly due to the differences in culture, work attitude of the people and national factors that have a profound impact on the employment benefits of the workers. For example, in Denmark, every worker gets to participate in the decision making process. This is a part of the Danish culture and comes from the long-standing democracy and…
Shields, John. 2007. Managing employee performance and reward: concepts, practices and strategies. Boston: Cambridge University Press.
Bratton, John. 2001. Strategic Human Resource Management. Hampshire: Palgrave Macmillan .
Bamberger, Peter; Meshoulam, Ilan. 2000. Human Resource Strategy: Formulation, Implementation and Impact. Thousand Oaks, California: Sage Publications.
No Author. No date. Human Resources UC Berkeley. UC Berkeley. [Online]. Available at: http://hrweb.berkeley.edu/guides/managing-hr/interaction/diversity/resources
The problem with this strategy was that it determined higher indirect costs that the company did not take into consideration when making this decision.
c) General Motors is one of the most successful U.S. companies. But GM was forced to modify its strategy because the global competition conditions. This is mostly the case of Toyota, which developed into an important competitor of GM on the European, U.S., and Asian market. The numerous advantages of Toyota and its products and services include: lower prices, better supply chain management that is based on Japanese methods, and higher quality management (Klum, 2011).
These advantages helped Toyota become the leader of the Asian market. This helped the company also improve its international position. In addition to this, General Motors' sales and profits significantly reduced. Therefore, the company had to modify its strategy in order to reduce its costs. The company's managers considered that this…
1. The GM's Consolidated Strategy and Enhanced Approach (2011). The Global Mechanism. Retrieved September 24, 2011 from http://global-mechanism.org/about-us/strategyand-approach .
2. Muller, J. (2009). GM's Global Strategy in Doubt. Forbes Magazine. Retrieved September 24, 2011 from http://www.forbes.com/forbes/2009/0622/autos-foreign-aide-gm-global-strategy-in-doubt.html .
3. Klum, E. (2011). General Motors Growth Strategy. Retrieved September 24, 2011 from http://www.streetdirectory.com/travel_guide/51055/cars/general_motors_growth_strategy.html .
It is indeed sad to point out that the Kyoto protocol has not been enforced as a result of its rejection by the U.S. government and the ussian move of deferring it.
As pointed out by Hamada (2006).the process of controlling the global weather change should be done through a combined and unified effort of all nations. These must include the entire global community of the developed and the developing nations. It is therefore important to put aside political differences and then advance a sense of unity in coming up with an appropriate framework to be used in tackling global warming. A global strategy should therefore be put forward to tackle the problem. The design of the global strategy must accommodate the situation of all the participating nations. On the technical aspect, the strategy must involve the view of both social and natural scientist.
Encyclopedia of Earth (2010)."Global…
Encyclopedia of Earth (2010)."Global Warming"
Guardia (2009). Climate change increasing malaria risk, research reveals http://www.guardian.co.uk/environment/2009/dec/31/climate-change-malaria-kenya
Hamada, T (2006). How Should Global Society Address Climate Change? - The Kyoto Protocol
global strategy, retail giant Wal-Mart has a few different factors to consider, as is evident in the Newsweek article, "Wal-Mart World." Not only does Wal-Mart have certain factors that must be taken into account when considering their global strategy, but these choices differ from country to country.
According to the article, "Wal-Mart is the No. 1 retailer in the United States, Canada and Mexico, growing rapidly in Asia, but still a minor player in Europe and South America." This can be attributed to the ways in which Wal-Mart attempts to expand into these regions. For example, when considering whether or not to move into a region and how the process shall be achieved, Wal-Mart must look at things such as the country's current economy, local labor laws, how the country's market operates, what sort of government regulations are in place, and the country's culture, to name just a few.
Ernsberger, Jr., Richard. Wal-Mart World. Newsweek. (International ed.). New York: May 20, 2002. pg. 50.
Kotler Marketing Group. Defensive Strategy in Price Wars -- Asda. Retrieved November 14, 2003. Web site: http://www.kotlermarketing.com/resources/miltonkotler/seeds/s18.html .
Wal-Mart Stores. Third Quarter Earnings Call. Retrieved November 14, 2003. Web site: http://www.walmartstores.com/wmstore/wmstores/[email protected]@@@[email protected]@@@&BV_EngineID=ccciadcjjgkgekmcfkfcfkjdgoodglg.0&pagetype=news&template=NewsArticle.jsp&categoryOID=-8298&contentOID=13385&catID=-8248&prevPage=NewsShelf.jsp&year=2003 .
Some of the problems that this type of approach offered were:
Reliability issues -- many of these marketing directors had their own host perspective (local responsiveness) and the headquarter perspective (global integration), but none of the overarching overview that someone coordinating all the activities in other countries might have.
7. Research findings, Analysis and Evaluation
The results of the primary research are fully supported by the findings of the secondary research and backed by the general theory in the area of global marketing strategy. The marketing directors of both companies in all different regions (Asia, Latin America, Europe) have admitted to adapting their marketing strategies as much as possible to local specificities, but also recognized the important role that the headquarters and central marketing department played in the way they made their decisions, especially since the central departments were also coordinating the marketing budgets and were working towards creating economies…
1. Aswathappa, A. 2006. International Business. Tata McGraw Hill.
2. Kotler, P. 2006. Marketing Management. Academic Internet Publishers Incorporated.
3. Wasilewski, Nikolai. 2001. Transnational Marketing Strategies: Performance and Limitations. Global Competitiveness
4. Egan, J. 2007. Marketing Communications. Cengage Learning Business Press
When businesses go international, they have to operate in a more competitive, uncertain, and risky business environment. The forces present in the Global environment bring a number of challenges for the businesses; making it more difficult for them to maintain their market share, enhance profitability, and keep the customers satisfied (Cherunilam, 2007). To compete successfully and ensure a sustainable future in the international markets, business organizations have to analyze these forces carefully and strategize accordingly. Globalization has also impacted the way countries use to recognize themselves as internationally competitive and advanced than other countries (Tellis, Stremersch, & Yin, 2003).
This paper presents a comprehensive discussion on the positive and negative impacts of Globalization and the efforts which nations and business organizations make in order to become internationally competitive and keep up pace with the Globalization. The paper starts with a brief description of different environmental forces that are…
Benetton, (2012). The Group. Retrieved on May 3rd, 2012, from
CIA, (2012). Italy: Economy Overview. Retrieved on May 3rd, 2012, from
Cherunilam, F. (2007). International business: text and cases. India: PHI Learning Pvt. Ltd.
Dconti, (2012). Effects of Globalization on Italy. Retrieved on May 3rd, 2012, from
Global Business Strategies
When a firm looks to complete a joint venture, it is necessary to determine what type of exit strategy (or strategies) would be appropriate. This strategy allows the company to leave the agreement without facing extreme los, and it also allows the business to maintain the respect that they had gained in the industry already. In the proposed joint venture with the Murakami Mill in Japan, the risks have already been detailed, and it seems that the venture will be profitable to both parties. However, it would be irresponsible not to look at possible plans to leave the venture if it is not acceptable for some reason. In this section, exit strategies including divestiture of assets, allowing a joint venture partner to take the risk, diversification, shutting down the operation and other contingencies will be examined.
Divestiture of Assets
The goal of entering into a…
Allen, S. (2010). What is a joint venture and how do they work? Retrieved from http://entrepreneurs.about.com/od/beyondstartup/a/jointventures.htm
Carroll, M. (2012). A founder's framework for when it's time to move on and leave your startup. Retrieved from http://www.forbes.com/exit-strategy/
Kotelnikov, V. (2010). Diversification strategies. Retrieved from http://www.1000ventures.com/business_guide/im_diversification_strategies.html
Robbins, S. (2012). Exit strategies for your business. Retrieved from http://www.entrepreneur.com/article/78512
According to Cleveland and Laroche (2007), the global consumer is characterized as someone who fits in with global consumer culture. This is a culture that has certain characteristics that are static internationally, such that the global consumer can be subject to global marketing. The global consumer is understood in contrast to the local consumer. The local consumer bears strong characteristics of the local market, in their tastes and buying patterns. The global consumer trends more towards international norms. The global consumer is aware of and has some preference for international products and bears similarity to international buying patterns. In essence, the global consumer in Shanghai will have tastes and characteristics that relate more to other global consumers in Vancouver, London or Mumbai than to the people of the local Shanghai market.
Global consumers have emerged as the result of two key trends, identified in Czinkota and onkainen (2013).…
Andersson, S. & Servais, P. (2010). Combining industrial buyer and seller strategies for international supply and marketing management. European Business Review. Vol. 22 (1) 64-81.
Balabanis, G. & Diamatopoulos, A. (2004). Domestic country bias, country-of-origin effects and consumer ethnocentrism: A multidimensional unfolding approach. Academy of Marketing Science Journal. Vol. 32 (1) 80-95.
Cleveland, M. & Laroche, M. (2007). Acculturation to the global consumer culture: Scale development and research paradigm. Journal of Business Research. Vol. 60 (3) 249-259.
Czinkota, M. & Ronkainen, I. (2013). International Marketing. South-Western College Publishing.
The capital requirements together with reserve policies were overhauled with the entry of new leadership and avenues of the company. Moreover, the company had to align compensation with long-term returns. The strategies, which were laid by the company after its revival was to settle the dividends of the purchasers, and pay debts, which had been accrued in payments (Stonehouse, 2004).
Porter's Five Force
The Porter's Five Forces have a great influence of the way McDonald's Company has been operating in the market. Literally, the company has embraced all the five figures making up the Porter's Five Forces. These are the forces, which influence the market as it happened to McDonald's Company. The company faced the threat of new entrants into the market. When the company was introduced, it dealt with different products, most of which were also being produced by some other companies. As such, the company had to shift…
Ahlstrom, D., & Bruton, G.D. (2010). International management: Strategy and culture in the emerging world. Australia: Southwestern Cengage Learning.
Facella, P., & Genn, a.M. (2009). Everything I know about business I learned at McDonald's:
The seven leadership principles that drive break out success. New York: McGraw-Hill.
Gilbert, S. (2009). The story of McDonald's. Mankato, MN: Creative Education.
Global Fighter Jets Marketing Plan
Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.
Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.
Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.
Price: The reason…
Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.
Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.
Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.
Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).
The study methodology is predicated on a literature review of over two dozen previous studies, stratified across both the French and U.K.-based respondent populations. Of particular interest with regard to the methodology is the researcher's detailed work on defining variations in cultural differences, which is an area that Dr. Hofstede and the Model of Cultural Dimensions is specifically designed to take into account (Marieke, Hofstede, 2010). The study is highly qualitative in nature and uses academic databases as its primary research instrument (Gloria, Wulf, Mullen, 2013). The studies cited throughout the analysis indicate the potential to break out senior citizen segments by psychographics, an areas of emerging interest for Internet marketers. There is also a thorough analysis from numerous secondary studies of the correlation of income, gender, education and Internet usage. Demographics within the study are defined more in age-based terms when psychographic delineations create through primary research and factor…
Belal, H.M., Shirahada, K., & Kosaka, M. (2013). Value Co-Creation with Customers through recursive approach based on Japanese Omotenashi service. International Journal of Business Administration, 4(1), 28-28.
Kim-Shyan Fam, Waller, D.S., Ernest Cyril, d. R., & He, J. (2013). Advertising dislikeability in Asia. Asia Pacific Journal of Marketing and Logistics, 25(1), 144-161.
Gloria, a.M., Wulf, C., & Mullen, H. (2013). Internet marketing to 50+ generations in the UK and France. Journal of International Consumer Marketing, 25(1), 45.
Marieke, d. M., & Hofstede, G. (2010). The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85.
Global Strategic Business
Strategic Global Business Strategies
Globalization has become a ubiquitously used word in a relatively short time. Much of this globalization trend is centered on international economic systems becoming more intertwined which have been largely technologically driven. Technology has provided a platform in which has increased the speed of information transfer and consequently provided corporation more feasible access to foreign markets. As a result of globalization, many multi-national corporations (MNCs) have begun to drive a level of homogenization throughout the international business community. Standardizing processes and incorporating technology on a global scale creates much efficiency that can reduce redundancies in business processes. This advantage has produced enormous MNCs and the trend will continue to grow indefinitely. Four issues related to this trend were chosen from a current model of global corporate dominance and will be discussed in order to provide insights on strategies in the globalized environment (Anil,…
Anil, G., V. Govindarajan and H. Wang. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. New York: Jossey-Bass, 2008. Book.
Minbaeva, D., et al. "MNC knowledge transfer, subsidary absorptive capacity, and HRM." Journal of International Business Studies 34.6 (2003): 581-599. Web.
Importance of the Global Mindset
I agree with the assertion made by Cohen that possessing a global mindset is a key and integral part to being successful in business, particularly if global expansion is an organizational goal or aspiration. To be successful in today's marketplace, leaders must understand that the world is no longer made up of only local/regional/national customers and competitors. It has been shaped by the digitized age we live in. Customers come from everywhere, for just about everything. Similarly, competition does too. This means to be truly successful, business leaders must know how to integrate a number of geographies, cultures, demographics, tastes, preferences, and business strategies from across the globe (Gumbel 2008). Leaders need an appreciation for diverse business relationships and more specialized skills to achieve their goals.
Universal cooperation is a daily business reality. The vast majority of this is due to technological advancement…
Beechler, S, & Baltzley, D 2008, 'Creating a Global mindset', Chief Learning Officer, 7, 6, pp. 40-45, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Cohen, SL 2010, 'Effective global leadership requires a global mindset', Industrial & Commercial Training, 42, 1, pp. 3-10, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Gumbel, P 2008, 'Big Mac's Local Flavor', Fortune, 157, 9, pp. 114-121, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Massingham, P 2013, 'Cognitive Complexity in Global Mindsets', International Journal Of Management, 30, 2, pp. 232-248, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Global Law and Politics:
Political and legal institutions and communications have played an integral role in the development and provision of legitimacy in contemporary societies. This has been through the development of obligatory collective decisions, general legal principles, exercise of political power, and resolution of conflicts. In the new global system, these legal and political institutions have created and conveyed social values, political power, and social meaning in every sector of the society. Both of the institutions are considered as legitimate because they have been established on core values that are related to essential freedoms, the rule of law, and democracy.
Aspects of a New Global System:
Modern societies across the globe are faced with critical issues and problems that are dealt with at the global level by the establishment of laws and policies, which are developed in various institutions. Global law and politics has had a significant impact on…
Concannon, T (2004), Chapter 5 - Resource Exploitation in Nigeria, Pambazuka News, viewed
27 December 2011,
Ejimeke, A (2010), The Oil Spills We Don't Hear About, The New York Times, viewed 27
Global Gadgets Direct Marketing
Direct marketing is any form of marketing that "allows business to communicate directly with its target market" (SEODesk.org, 2011). This contrasts with indirect marketing where the company is simply getting its message into the world, and the onus is then on the recipient to be exposed to the message. A good way of explaining the difference is a website is indirect marketing, but an email list built from that website is a tool for direct marketing.
There are many different types of direct marketing. Direct mail is a popular form of direct marketing. Examples include catalogs, product samples or advertisements. Generally for this to be direct advertising, the mailouts should be built from a list of potential customers. This method has a high fixed cost of producing the mailout, and the response rate is unknown. However, direct marketing has proven effective and it allows the company…
SEODesk.org. (2011). What is direct marketing? SEO Desk. Retrieved January 22, 2012 from http://seodesk.org/what-is-direct-marketing/
Koch Group. (2009). Direct mail tips for manufacturers' letters. Koch Group. Retrieved January 22, 2012 from http://www.kochgroup.com/directmail.html
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Global Human Resource Management
McDonald's Company, responding to the growing need to train its employees and managers to provide excellent customer service to its 18, 380 branches worldwide, has established the Hamburger University. The Hamburger University was established in 1961 to serve as a worldwide Management Training Center, with its main headquarters located in Oak rook, Illinois. It currently educates and trains 65, 000 managers from around the world, and has training centers in England, Japan, Germany, and Australia. The Hamburger University in Illinois trains McDonald's employees to achieve global training in fast food restaurant management, which mainly centers on customer satisfaction and service. One of the most important features of the McDonald's global training is its ability to fuse both local and international standards of customer service. Since McDonald's caters fast food to numerous countries with different cultures, i.e., different food preferences and habits, the difficult task of providing…
Solomon, C. (1996). Big Mac's McGlobal HR Secrets. Personnel Journal, Vol 75, Issue 4.
Global Gadget Imports
Cooperative marketing is any situation where two or more companies work together to bring a product to market, especially when the brands of both firms are attached to the marketing. Another form of cooperative marketing could be setting up a system whereby firms in an industry are marketing their products together to a common set of customers -- a common example can be found with agricultural cooperatives.
The link provided outlines a cooperative market program at the governmental level that allows vendors to have better access to government customers. The government agencies opt into the program, as do the vendors, and then the agencies outline their needs for vendors. The vendors then have the opportunity to peruse the needs of all of the agencies nationwide and seek out the opportunities that are listed on the cooperative website. For Global Gadgets, such a program would allow GGI to…
Figueredo, P. (2006). E-Commerce link: Mutual benefit, revisited. Target Marketing. Retrieved January 27, 2012 from http://www.targetmarketingmag.com/article/getting-cooperative-marketing-partnership-started-35081/1
No author (2012). Co-op purchasing plan links small-business owners and local governments. National Federation of Independent Businesses. Retrieved January 27, 2012 from http://www.nfib.com/business-resources/business-resources-item/cmsid/35423/v/1
Global Crossing was a telecommunications company that was afflicted by serious waste and mismanagement. It was the fourth largest bankruptcy in U.S. history, and its failure in the midst of a recession had serious repercussions for the U.S. economy as well as for shareholders. The company was founded in 1997 by Gary Winnick and was based upon exploiting the expanded use of the Internet by organizations and individuals alike: "it seemed like a no-brainer at the time: As more people surfed the information superhighway, demand for bandwidth would skyrocket" (Behind Global Crossing's failure, 2002, CNET). A common cliche then was to refer to the Internet as the 'information superhighway.' Global Crossing offered to provide the paving for this highway with optical networking that would "transmit data as light through specially made glass fibers. Surrounded by protective cabling, bundles of these fibers can be laid under water to connect distant continents,…
Behind Global Crossing's failure. (2002). CNET. Retrieved:
Berman, Dennis. (2002). Global Crossing faces SEC probe of accounting practices on leases.
The Wall Street Journal. Retrieved:
Global Economy vs. Traditional Economy
An economy can be described as closed or open. A closed economy is one where all the earnings and income flows are locally generated. This does not involve the issue of importation or expectation. On the contrary, an open economy is one that encompasses trade with other countries and the local traders. In the recent past, international companies have invaded the local markets and are bringing serious economic concerns to many nations. States are interested in stabilizing their economies and safeguarding them from the invasion of the international companies. This has been the center of discussion for most government leaders and has contributed to the political process of nations.
Effect of multinationals
Multinationals have proved to be more effective and efficient as well as providing better quality products than most local companies. For instance, McDonald's is currently one of the most sought after company by…
A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create a $20 billion nutrition business. This is not related to market conditions as such, just a focus on growing an area of business. In contrast, an adaptive strategy is one where the company needs a strategy to adjust to some sort of change in the marketplace. An example of this would be an old-school grocery store adding more organic foods to its shelves in response to that market trend.
A market entry strategy is a strategy used to enter a market. There are several of these: exporting, licensing, joint venture, and direct investment (QuickMBA, 2010). These work for entering new domestic markets as well. New products or changes to existing products would also qualify, perhaps, as entering a new market.…
The company offers training sessions for their staff members and presents them with several incentives, such as discounts on the organization's services or employee empowerment. This virtually means that the individual staff members are valued as vital organizational assets, and their input is considered throughout the decision making process.
The second component of the transportation and logistics infrastructure is given by the fleet. This is composed from the following:
654 aircraft fleet, out of which 71 are Airbus A300; 56 are Airbus A310; 13 are AT 72s; 26 are ATT 42s; 79 are Boeing 727; 1 is Boeing DC10 (10s); 6 are Boeing DC10 (30s); 57 are Boeing MD 10 (10s); 12 are Boeing MD 10 (30s); 57 are Boeing MD (11s); 10 are Cessna 208As; 242 are Cessna 208Bs and finally, 24 are Boeing 757-200s
43,000 vehicle fleet over 100,000 power ships over 2 million ships and ship managers…
Marc h 16, 1995, FedEx Extends Tracking and Information Capabilities to America Online Users; Federal Express Customers already Using Services on FedEx Internet Worldwide Web Home Page, Business Wire
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As household penetration increases, competition for products in the online marketplace also increases in those areas, as does the need for components to access the online marketplace. Further, as internet skills increase in companies and households around the world, the competitive advantage achieved from coordinating marketing across countries can be significant (Steinbock, 2000).
Microsoft, for example, has developed a huge online presence in response to household penetration increases and increases in online competition. As of November 2005, Microsoft operates websites specifically designed for each of 139 countries worldwide. Each web site contains information in the language of the country, contains products, services, and even images that reflect the culture of the country, and is aimed specifically at the household consumer and business consumer within that country. For example, when accessing the home page for the United States, advertising related products display information for new software called Microsoft Streets and Tips…
Fill, C. (2002.) Marketing Communications: Contacts, Strategies, and Applications, 3/e. New York: Prentice Hall.
Harris Poll # 97. (2004, December 8.) Different leisure activities popularity rise and fall, but reading, TV watching and family time still top the list of favorites. Harris Poll #97. Retrieved November 4, 2005 from Harris Poll Interactive Archive.
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This is important, because physics has allowed the combustible engine to provide the world with a cost effective solution for traveling long distance. Sadly, the electric car can only be used for short to medium distances. Then, there is another potential problem that could be developing with the lithium batteries that are used, where China control 95% to 100% the resources for these batteries (lithium). This is problematic because they could restrict how much they are exporting (which they already have) to ensure that there is enough supply for the country to meet its own internal demand. (ryce 2010)
Despite this dire news, there are increased effort within the industry to support the use and development of such new technologies, to work in conjunction with the combustible engine. An example of this support for such technologies can be seen by the fact several oil companies hold the patents on several…
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Global Marketing -- Country Penetration Strategies
Global marketing refers to the degree to which a business organization strategizes to operate in an international market in a competitive way. This paper focuses on the Country Penetration strategies that are formulated to ensure a potential entry and a sustainable future into a new international market (Lord & anft, 2000). The increasing trend towards Globalization has opened attractive opportunities for large-size organizations to expand their business operations in potential international markets. In order to thrive and develop their strong presence in those markets, organizations need to perform a comprehensive situational analysis and formulate marketing strategies so that they can avail the attractive opportunities and encounter the possible threats (Lord & anft, 2000).
This paper covers all those country penetration strategies that are devised by large MNCs when they target some international market as a part of their expansion or growth strategy.…
Achrol, R., S., (1991). Evolution of the Marketing Organization: New Forms for Turbulent Environments, the Journal of Marketing, American Marketing Association, Vol. 55, No. 4 (Oct., 1991), pp. 77-93
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Global Financial Strategy
Critical assessment of the proposal to raise capital locally rather than in the UK
In the analysis of the proposal of raising capital locally rather than in the UK, it is essential to consider four critical aspects: costs, risks, benefits/advantages, and limitations/disadvantages. In the presentation of this critical assessment, the focus will be on the four factors or aspect in order to offer reliable analysis of the situation.
In the process of raising capital locally rather than in the UK, the organization must incur several costs. One of the essential costs is the professional cost. This refers to the amount of money or financial resources paid to the legal advisors, auditors, and reporting accountants in order to execute the process of raising the capital effectively and appropriately. Another important aspect of cost is the trading cost. These are direct costs including the brokerage commissions and financial…
Burnham, P 2010, 'Class, Capital and Crisis: A Return to Fundamentals', Political Studies Review, 8, 1, pp. 27-39,
Carvalhal, A, & Camara Leal, R 2013, 'The World Financial Crisis and the International Financing of Brazilian Companies', Brazilian Administration Review (BAR), 10, 1, pp. 18-39,
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Chana Kok, T, & Yap Voon, C 2011, 'Risk Factors of Commercial Banks in Malaysia', Journal Of Modern Accounting & Auditing, 7, 6, pp. 578-587,
Employee development and training is an alternate zone. In the IT business, training is not simply about recognizing training needs and giving the presupposed training, but anticipating and reckoning the necessities and advancing suitable training to equip employees so that they can handle the challenges.
Another serious challenge is the way businesses have the ability to fuse all the sub-systems in H and help them in accomplishing a definitive objective: extraordinary performance. Individuals must be groomed to get in tune with the performance culture. Making an environment that invigorates the formation of information and its sustenance all through the organization is an enormous challenge. However, investments in Human esource Information Systems (HIS) must create, maintain, and enhance a performance driven culture. The role shifts to that of a facilitator. H will include the entire organization in this process and go about as an advisor and facilitator. This is a H…
Aswathappa, A. (2009). International business. New Delhi: Tata McGraw-Hill.
Bell, M.P. (2012). Diversity in organizations. Mason, Ohio: South-Western College.
Burke, R.J. (2005). Reinventing human resource management: Challenges and new directions. London [u.a.: Routledge.
Congress, E.P., & Gonza-lez, M.J. (2013). Multicultural perspectives in social work practice with families. New York: Springer Pub. Company.
Strategy & Decision Making
Wal-Mart has become a global corporation. The company's primary vision focuses on a more global presence and promotion of the organization's ethical culture across global stakeholders. The company's concept of a vision statement focusing on a culture of ethics is vital in globalization. The company has embraced diversity and culture in their global operations thus leading to a competitive advantage and good reputation. By promoting a culture of ethics, Sam Walton has assisted stakeholders and customers to make informed decisions thus doing the right thing (Griffin, 2012).
Wal-Mart's mission statement focuses on quality customer service, striving for excellence and respect for individuals. Therefore, based on their core beliefs and values, the mission of the company emphasizes on the provision of daily low prices and exceptional services to customers. The company has managed to uphold their business for long because the top executives and managers work…
Griffin, R.W. (2012). Fundamentals of management. Mason, OH: South-Western Cengage
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2009). Strategic management: Competitiveness and globalization. Mason, OH: South-Western
Husted, B., & Allen, D.B. (2011). Corporate social strategy: Stakeholder engagement and competitive advantage. Cambridge, UK: Cambridge University Press
This behavio is not consideed dishonest; in fact, and Indian peson would be consideed ude if he o she did not ty to attempt to give a peson what has been equested.
Anothe vey impotant aspect of business cultue in India is the meeting etiquette. Meeting Etiquette is influenced by all sots of cultual elements descibed above, including social class. Fo example, in India, one must geet the eldest o moe senio fist, and when leaving a goup each peson must bid faewell individually. Though shaking hands is common, this is only in big cities, whee the natives ae accustomed to Westenes. Men and women, howeve, do not usually shake hands.
The next pat of the business cultue is knowing Indian names, and whee they oiginate. Accoding to one aticle, names ae based upon "eligion, social class, and egion of the county." Fo Hindus fo example, in the noth, people…
references taken from "India: Language, Culture, Customs and Etiquette." (2011). Kwintesential. Retrieved August 13, 2011, from .
List provided by Shukla, M. (2011). "Guide to India." Executive Planet: Wiki. Retrieved August 13, 2011, from < http://www.executiveplanet.com/index.php?title=India >.
Jayaganesh, M & Shanks, G. (2009). "A cultural analysis of Business Process Management governance in Indian organizations." Department of Information Systems, University of Melbourne. Retrieved August 13, 2011, from .
Jayaganesh, M & Shanks, G. (2009). "A cultural analysis of Business Process Management governance in Indian organizations." Department of Information Systems, University of Melbourne. Retrieved August 13, 2011, from . s
McKnight, D., Stokes, P., Vilmenay, J. (2003). "India - A Market Analysis: For Staples Incorporated." University of Maryland. Retrieved August 13, 2011, from < http://www.sixsmart.com/SSPapers/subindia.htm >.
Just as Sarbanes-Oxley legislation created significant opportunities for management consultancies, the same holds true for sustainability requirements in European nations.
In conclusion, all management consultancies are attempting to position themselves as trusted advisors to firms looking to stabilizing existing sales while growing into emerging markets. Of the five included in this analysis, all also have social media channels that are well-populated with content meant to convey their thought leadership in specific areas as well. Yet in the area of equating strategies to IT investments, the majority take the approach that more IT spending is potentially the path out of strategies not performing well. Only the Boston Consulting Group takes a more strategic view of systematic change to businesses, choosing to layer in TI after the frameworks have been created. Their legacy strengths in the BCG and Growth/Share Matrices could be the impetus for this approach. Despite that fact, Boston Consulting…
Greiner, L., Motamedi, K., & Jamieson, D.. (2011). New consultant roles and processes in a 24/7 world. Organizational Dynamics, 40(3), 165.
Mors, M.. (2010). Innovation in a global consulting firm: when the problem is too much diversity. Strategic Management Journal, 31(8), 841.
Klaasjan Visscher, & J. Irene A Visscher-Voerman. (2010). Organizational design approaches in management consulting. Management Decision, 48(5), 713-731.
Many of them are either uddhist or Taoist, and both of these religions teach respect very seriously. In order to understand the idea of respect amongst siblings in the way that the Chinese individuals see it, it becomes necessary to also understand some of the Taoist and uddhist traditions and beliefs. These are not always seen as being very significant, largely because many individuals in the west do not understand Taoism and/or uddhism, and therefore it gets largely ignored. However, it is also important to understand the importance of schooling and how this affects the way that the Chinese individuals think when it comes to the respect that they show to their siblings (ogdan & iklen, 1992).
Integration of the Elements by Locals
Religion and usiness in China
uddhism is the religion that is generally seen in the Chinese culture. uddhists seek an elimination of suffering. The uddha teaches that,…
Balfour, Frederik. (2006). B&Q stores: Renovating China's attitudes. BusinessWeek. Retrieved from: http://www.businessweek.com/globalbiz/content/apr2006/gb20060425_120572 . htm
Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.
Bogdan, R.C., & Biklen, S.K. (1992). Qualitative research for education: An introduction to theory and methods (2nd ed.). Boston: Allyn & Bacon.
Cateora, P.R., & Graham, J.L., (2002) International Marketing 11th Ed. Mc Graw-Hill
The training program will be multidisciplinary, to give our people all of the tools they need to excel, rather than merely giving them some of the tools they need to function. The fifth component will be to foster cooperation within the company. This will allow our people to share knowledge from all areas of the company with one another. Furthermore, it will provide a more enriching work environment, and allow for the free flow of workers to different parts of the company. These last two components of the plan will help us build a company full of leaders, from which we will derive sustainable competitive advantage.
An international firm's human resources policies support its business strategy. Human resources is one of the most important inputs in any knowledge-based industry, or any firm that seeks to succeed through a differentiation strategy. When human resources policies are not aligned with the strategy,…
The Bombardier's innovative designs, for example V220 and V300T engines are far superior in durability, quality and reliability as their features result in the elimination of shock, and allow smoother operation, as well as offering easier maintenance than current aviation piston power plants (Dyck, Buckland, Harder, & Wiensee, 2000). Their MoGas capability, use of propeller speed reduction units, and mufflers also ensure that the Bombardier V220 and V300T can meet the future competitive challenges of the business.
In capitalizing on know how, the company is increasingly pursuing a strategy of acquiring other companies in the industry. For example, portfolio of its acquisition includes companies such as Canadair, de Havilland, and Learjet and even Shorts, Europe's oldest aircraft manufacturer. Moreover, the company's entry into markets can be seen as an innovative company that prides itself in taking the risks. ecently, the company acquired two new sources of growth with the Adtranz…
Dyck, B., Buckland, J., Harder, H. & Wiens, D. (2000). "Community Development as Organizational Learning: The Importance of Agent-participant Reciprocity," Canadian Journal of Development Studies, 21, 605-620.
Prahalad CK and G. Hamel (1990) "The Core Competence of the Corporation," Harvard Business Review, 68, pp 79-91
2.1. Separate Unification - Advantages
A specification has to be made in that this process would commence with the unification of Comsec and its affiliates' websites
In case of success, the websites of other Entrystop subsidiaries would be unified
As such, the unification of Comsec's website offers a prototype
The new website would offer sufficient information as desired by the customers
4.2.1. Separate Unification -- Limitations
Only offers one category of information
Customers may often search to protect themselves against general as well as fire risks, but the sole Comsec website would offer limited data
Lack of an offer for complementary products and services
4.3. No Unification -- Advantages and Disadvantages
No additional risks
No additional costs
No possibility for improvement
Reduced chances to adapt to the changing needs of the customers
Possibility to lose competitive position
5.1. Proposed Solution
Due to the current state of the company…
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Global and Domestic Marketing
In the question, I pick three factors social, cultural, and technological factors and see their effects on global and domestic marketing.
In both domestic market and global market, a customer's buying behavior is influenced by social factors. The role of social factors becomes especially important to impress others and identify with the groups to which the customer belongs. Social factors interact to influence the purchase decision through various means. For example, a person first suggests or thinks of the idea of buying a particular product or service, then the individual with the power and/or financial authority makes the ultimate choice regarding which product to buy. If this behavior is adopted by others in the group, the social factors begin to influence the marketing by others.
Many consumers purchase noticeable goods to satisfy not just material needs but also social needs such as prestige. In…
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Rothschild, M.D. (1979), "Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood Like Soap" Journal of Marketing., (Spring), 11-20.
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Global Strategic Planning Process Eestjohn
STEPS IN THE GLOBAL STRATEGIC PLANNING PROCESS
AND REASONS FOR PLANNING GLOBALLY
Following are detailed steps for the global strategic planning process:
Analyze the company's external environments: Examine the political, economic and cultural environments of the proposed country for strategic investment. Ensure these are compatible with the company's proposed international direction (portability and conversion of earnings, conducive to foreign investment).
Analyze the company's internal environment: Make sure that the internal environment supports global expansion through applicable human resources policies (selection, training, relocation and repatriation of expatriates), appropriate legal and financial support and a corporate culture that functions within foreign cultures.
Define the company's business and mission: Company direction must be clearly articulated, to ensure that the desired results for globalization are understood by shareholders, management, employees and relevant host country parties.
Set corporate objectives: Financial performance and strategic performance objectives must be established within the…
The shared understanding is crucial in order to build strength and enough confidence necessary for the implementation of strategy and to necessitate evolution.
Second Phase: LG's strategic intent
In order to remain competitive, LG has to stick to its long-term vision which should act as stabilizers to the corporation in times of uncertainty. The vision in this case refers to as a statement of the things that can be achieved by the corporation. The concept of strategic intent is very crucial to the operating of a corporation since it acts as a magnet that pulls the present corporate dynamics and activities to the future. Any given strategic intent should be formulated in a manner that the corporation's remain with a large vision that can energize the workforce at all times. The formulation of new strategic intent options can help LG in capturing new markets while remaining competitive within the uncertain…
Chandler, AD (1962).Strategy and structure: chapters in the history of the industrial enterprise.
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Bradford, RW (2008). Communicating Your Strategic Plan with Employees . Available online http://www.strategyletter.com/CD1103/featured_article.php retrieved 16 January 2011
Bartlett, C. And Ghoshal, S. (1994), "Changing the role of top management: beyond strategy to purpose," Harvard Business Review, Vol. 72
other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial asset. BusinessWeek and Interbrand believe this figure comes closest to representing a brand's true economic worth. (Business Week, Aug, 2007 (http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf)
Among the top 100 brands the U.S. has the largest representation with a full 52 brands on the list. This is comparable to no other nation. The U.S. also boast the highest rankings in high tech brands, producing electronic support systems, like software and PCs and/or support functions for them, as well as food and beverage provider brands, while Japan…
BP Statistical Review of World Energy, 2008, retrieved 8, 15, 2008:
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Both goods and services can be provided to a diverse group of people, provided that diversity is properly addressed and acknowledged (agin, 1994).
The changing face of globalization will also require that the labor market do some changing. More people with Internet skills will be needed, as will good writers who can get high rankings in search engines. ecent changes to Google have shown that low-quality content is no longer acceptable, and people with writing skills that are above and beyond the standard ability of anyone to put together a few sentences will be in demand. In addition to good writers, graphic designers, coders, and others who are capable of working with web sites to bring them customers and good search engine rankings will be in more demand than ever before. Management will still be a significant area in which people can excel, but the managers of tomorrow will need…
Giddens, A. (1990). The consequences of modernity. Stanford, CA: Stanford University Press.
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Strategy implementation issues
Strategy formulation and implementation are very difficult and lengthy parts of a management process. It should be known that both formulation and implementation are interdependent. In other words, the strategy making and the implantation of the strategy should be carried out in a proper way. There are many issues that arise in making strategy and implanting it.
Conflicts can arise during strategy formulation and one should know how to handle them. As mentioned earlier, strategy planning and execution are interdependent and a plan needs to be present before something can be executed. Another thing to note is that execution takes more time than coming up with the plan. This can detract the managers from attending to the strategic goals of the process. Furthermore, the process of executive should be adaptive and dynamic enough to any changes that may arise.
Another issue that comes up is…
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The success rates of this venture are increased as investors are willing to risk their money in the hope of increased gains. Otherwise put, shareholders "can accept downside risks because they fully share the upside as well" (Dynamic Equity, 2002). egardless of the sources used in contracting the necessary money, the organization would still have to retrieve a minimum of $40 million revenues during the first year in order to be profitable.
7. Exchange ate isk
Some managers at the Wilson Company argued that the organization should contract its loans in enminbi, or the Chinese currency. The measure would, according to them, help the company protect itself against currency exchange risks. Considering that the company comes to disregard this suggestion, the situation would present itself as follows:
the exchange rate is of one M to 0.2 USD, meaning basically that a United States dollar can be purchased for 5 enminbis…
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Indeed, according to later reports, this is indeed what the company has done. Whether this will have the desired effect or will simply drive Blockbuster further away from their competitive edge, remains to be seen. Indeed, Netflix has the advantage of diversity in terms of its rental titles. The Johnson piece reports that Blockbuster was planning to gain customers by offering better Internet deals than Netflix. In retrospect, the problem is however that the deals are so excellent that they badly affect Blockbuster's revenues (Cruise, 2007). Indeed, the company's current strength - its in-store customers - is being undermined by its efforts to increase its online customers to compete with Netflix.
B) Blockbuster believes that it can gain competitive advantage over Netflix by offering better deals to their in store customers, which could also entice online customers away from Netflix (Cruise, 2007). uch deals include in store coupons and free…
Archer, Brent (2007, Nov. 21). Ford (F) tumbles on economic worries. BloggingStocks. http://f.bloggingstocks.com/
Cruise, Patrick (2007, April 17). Blockbuster's online focus is killing its competitive advantage. Seeking Alpha. http://seekingalpha.com/article/32374-blockbuster-s-online-focus-is-killing-its-competitive-advantage
McIntyre, Douglas (2007, Nov 14). Ford ready to shelve some autos if sales fall further. BloggingStocks.
Now, the way to get found is through the internet. There are several different methods that can be used, too, and may businesses will choose a combination of methods so that they are able to reach out to the largest number of people without spending too much money. Even the largest and most prosperous companies have a budget, and they probably do not want to (or cannot) go over that budget in order to get results. With that being the case, these companies have to focus on the most popular ways to reach out to customers. To do that, the company needs to know the market it is targeting with its product or service (Amor, 1999; Beynon-Davies, 2004; Frieden & oche, 2006; Tcakz & Kapczynski, 2009).
A target market is vital to success, because any business (online or not) has to market to people who want and need what the…
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Beynon-Davies P. (2004). E-Business. Palgrave: Basingstoke.
Charlesworth, A. (2009). Internet marketing: a practical approach. New York: Butterworth-Heinemann.
Chaudhury, A. & Kuilboer, J.P. (2002). e-Business and e-Commerce Infrastructure. New York: McGraw-Hill.
Global usiness Strategies
The aftermath of World War II has seen the evolution of economic regionalism as a means for fostering foreign trade thereby economic growth of participating countries. Economic regionalism was a conscious attempt to manage the opportunities and constraints created by international economic tie-ups after World War II through institutional arrangements facilitating free flow of goods and services and coordination of foreign economic policies. It embraced free trade areas, customs unions, common markets and economic unions. On the basis of the level of integration the economic regionalism can be differentiated widely, which can be visualized in the form of creation of free trade areas, custom unions, common markets and economic unions. The member countries practice preferential tariffs levying comparatively lower rates of duty on imports of goods among themselves than that from non-member countries. Free trade among the member countries is protected by a schedule of customs…
Marcial, Pedro. "Venezuela and Regional Integration in South America" retrieved at http://wehner.tamu.edu/mgmt.www/NAFTA / spring99 / Groups99 / pedro / final.htm Accessed on 10 April, 2004
Regional Integration in Central America" Retrieved at http://www.itcilo.it/english/actrav/telearn/global/ilo/blokit/cacmin.htm . Accessed on 10 April, 2004
Stubbs, Nicole Anne. "Regional Economic Integration: a Comparison of NAFTA and the EU" retrieved at http://depts.washington.edu/canada/nafta / 98chapters / 4stubbsnafta98.htm Accessed on 10 April, 2004
The resolution of this policy counsel meeting is the endorsement of a refinement of Australia's terror policy with respect both to the preservation of constitutional rights and in terms of approach its relationship to the United States with balance and diplomacy. Recognizing the severity the security threat but simultaneously recognizing the need to refine policies so as to diminish the tendency toward inflaming the political and ideological anger of the developing world, Australia must spend the coming decades finding ways to quell such hostility. This will mean a closer consideration of the economic, political and trade policies that often have run aground of the interests of the developing world. Likewise, it means that Australia must function as a continued partner to the U.S. But also as a voice of conscience with respect to the discretionary use of military force or diplomatic finesse.
Aly, a. (2007). Australian Muslim…
Aly, a. (2007). Australian Muslim Responses to the Discourse on Terrorism in the Australian Popular Media. Australian Journal of Social Issues, 42(1).
Australian Federal Police (AFP). (2009). Fighting Terrorism in Australia. www.afp.gov.au
BBC News. (2006). Australian Loses Terrorism Appeal. BBC News.
Brown, M. (2009). Al-Shabaab terrorists 'living in Australia.' ABC News. Online at http://www.abc.net.au/news/stories/2009/09/23/2693927.htm?section=justin
Changes (Global, National, Region, Local, and Farm)
In the work entitled: "Climate Change and Agriculture" a brochure prepared for the UK Ministry of Agriculture, Fisheries and Food written by Muriel, Downing, and Hulme, et al. In Section 4: Impact of Climate Change on Crops report findings that:
1) Elevated temperature increased their rate of grain growth but shortened the duration of grain filling;
2) Higher temperatures may have decreased the availability of assimilates so decreasing grain size, grain yield and mass per grain; and 3) Higher temperatures reduced average mass per grain, in one experiment, by 25% in normal CO2 and 14% in elevated conditions." (Muriel, Downing, and Hulme, et al. nd)
The following chart demonstrates the effect that CO2, temperature, and CO2 combined with a higher temperature had on crop yields in this study.
Change in yield (%)
Source: (Muriel, Downing, and Hulme, 2006)
Chipanshi, a., Chanda, R., & Totolo, O. (Dec 2003). Vulnerability assessment of the maize and sorghum crops to climate change in Botswana. Climatic Change, 61(3).
Dhakwa, G. & Campbell, L. (Dec 1998). Potential effects of differential day-night warming in global climate change on crop production. Climatic Change, 40(3).
Isik, M. & Devadoss, S. (20 April 2006). An analysis of the impact of climate change on crop yields and yield variability. Applied Economics, 38(7).
Peng, S., Huang, J., Sheehy, J., Laza, R., Visperas, R., Zhong, X., Centeneo, G., Khush, G., & Cassman, K. (6 July 2004). Rice yields decline with higher night temperature from global warming. Proceedings of the National Academy of Sciences of the United States of America, 101(27).
Furthermore it has become critically necessary to be equipped technologically in handling today's increased IT demands for business communication.
Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com.
Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html.
Martin, Jeannet S. And Chaney, Lillian H. (2006) Global usiness Etiquette: A Guide to International Communication and Customs. Online available at http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155.
Global usiness Support: Creating the Infrastructure for International usiness Communication (2006) Nova's Communication-ased usiness Activities. Online available at http://www.nova.ne.jp/english/corporation/02jigyo/jigyou_business.html.
Jarvenpaa, Sirkka L. And Leidner, Dorothy E. (1998) Communication and Trust in Global Virtual Teams - JCMC 3 (4) June 1998. Online available at http://jcmc.indiana.edu/vol3/issue4/jarvenpaa.html
Global Alliance Joins the Organization of the World Congress on Communication for Development (2006) Global Alliance 5 July 2006 Online available at http://www.globalpr.org/news/industry_news_direct.asp?v1=86
usiness Communications Applications on Any Network (2005) Avaya White Paper May 2005.
Avaya White Paper, "New Era of Intelligent…
Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com.
Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html.
Martin, Jeannet S. And Chaney, Lillian H. (2006) Global Business Etiquette: A Guide to International Communication and Customs. Online available at http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155.
Global Business Support: Creating the Infrastructure for International Business Communication (2006) Nova's Communication-Based Business Activities. Online available at http://www.nova.ne.jp/english/corporation/02jigyo/jigyou_business.html.
As the 21st century unfolds, we are told that the world is embracing globalism -- a key change in the economic, political and cultural movements that, broadly speaking, move the various countries of the world closer together. This idea refers to a number of theories that see the complexities of modern life such that events and actions are tied together, regardless of the geographic location of a specific country (political unit). The idea of globalism has become popular in economic and cultural terms with the advent of a number of macro-trade agreements combined with the ease of communication brought about with the Internet and cellular communication.
Would we not logically think, then, that countries in the developing world would be doing their upmost to encourage global thinking? That these same countries would embrace the chance to forge a nation of entrepreneurs and move into a position of self-sustaining…
Committee For Economic Development. (2006). Education for Global Leadership: The
Importance of International Studies and Foreign Language Education for U.S. Economic
And National Security. CED. Retrieved from: http://www.ced.org/images/library/reports/education/report_foreignlanguages.pdf
Graham, J.P. (2005). The Globalization of the Small Enterprise. Going Global. Retrieved from:
Global Refugee Regime eems to Be Veering Away From Traditional Rules
As the threat of war looms large, the situation of those displaced because of violence and fights is becoming the focal point of talks amidst humanitarian groups. Many wrote about the situation in Afghanistan. The last many years have brought about quite a lot of enormous "refugee movements and humanitarian emergencies." More than 50 million people have been displaced by conflicts, war and other disasters and things may get worse.
The many organizations that offer aid to those who are forced to flee from their native lands are trying their level best to reach out and help each one of them. But nations all over seem to be hesitant to take in refugees who do not have any place else to go. What is the solution? How can humanitarian agencies cope with the increasing number of refugees? A book…
Agamben, Giorgio (1995). We refugees.(Section 2: Issuing Identity) Symposium v49, n2 (Summer):114
Appling, Cathy (1995). United Nations Involvement in Haiti from a Humanitarian Perspective. Current World Leaders 38, 4, Aug, 83-98.
Copeland, Emily (1992). Global refugee policy: an agenda for the 1990s. (Conference Reports) International Migration Review v26, n3 (Fall):992
Deng, Francis M. (1995). Dealing with the Displaced: A Challenge to the International Community. Global Governance 1, 1, winter, 45-57.
Global usiness Marketing
Why do you think Toyota had waited so long to move much of its manufacturing for European sales to Europe?
One possible reason why Toyota was so hesitant is because: the euro was a new currency that had been trading for only two years. This was problematic for the company, as they could not make decisions about production, due to the fact that the euro was untested against the major currencies. At the same time, Toyota wanted to see how any possible EU integration would work. As many of the different economists and proponents claimed how it would create a new trading zone. Yet, a number of the countries were divided and this was the first attempt, to unite all of the European nations. As a result, the company would limit the overall amount of production in the European countries to: only 25% of all vehicle sales.…
Toyota's European Exposure. (n.d.)