Global Strategy Essays (Examples)

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Global Strategies

Words: 543 Length: 2 Pages Document Type: Essay Paper #: 8522760

Global Strategies

Global Management Strategies

Involvement in the global economy is inherently risky but also carries a number of distinct opportunities for those who venture thusly. According to our research, as highlighted in the text by Dess & Lumpkin (2002), there are four distinct management strategies for entering into the international trade. Accordingly, these are identified as exporting; licensing and franchising; strategic alliances and joint ventures, and; wholly owned subsidiaries.

Exporting:

Exporting is perhaps the most common avenue for engaging in the global trade. Many domestic companies rely on target populations in foreign countries in order to meet core sales expectations. And as the article by Delaney (2010) notes, many of these companies will use intermediary export companies or agencies in order to reach broad customer bases. Indeed, this is the most notable advantage of the approach, which enables a company to bring its products to a decidedly wider base…… [Read More]

Works Cited:

Delaney, L. (2010). Indirect Exporting: Advantages and Disadvantages to Indirect Exporting. About Import and Export.

Dess, A. & Lumpkin, L. (2002). Strategic Management: Creating Competitive Advantages, 1st edition. McGraw-Hill.

Joint Ventures. (2013). The Advantages and Disadvantages of Entering A Joint Venture. Joint-venture.swimintheincomestream.com.
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Marketing Case 8 Global Strategies Critically Evaluate

Words: 1957 Length: 6 Pages Document Type: Essay Paper #: 79198343

Marketing

Case #8: Global Strategies

Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China

Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods in mainland China were expected to reach $16.9 Billion dollars in 2011, which is a huge market, so G&B is going after some of those Billions. Third, G&B already has 26 stores there, so they are already known in China and G&B already know they can successfully sell in China. Fourth, they can sell a lifestyle of D&G, just as Ralph Lauren did, so that people will buy new products that support that imagined lifestyle.

As we…… [Read More]

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Applying Global Strategies at the

Words: 1008 Length: 4 Pages Document Type: Essay Paper #: 56272502



Are there any market specifics that may suggest a different strategy for each of the markets?

A number of market specifics were identified in the case study, including consumer preferences for the types of shampoo and conditioners that were offered and whether they provided the desired outcome (German consumers wanted products that made their thin hair appear fuller, for instance). Similarly, the widely held perception of the company's products as being associated with feminine cosmetics in France, for example, largely limited its premium brands to older women. Likewise, Franch and Quintana emphasize that consumers in different European countries have different hair-washing practices, and while French consumes were washing their hair more frequently than in the past, they still languished far behind their counterparts in other countries such as Germany where consumers washed their hair twice as often -- and therefore consumed twice as much shampoo.

The concentration of new product…… [Read More]

References

Franch, J. & Quintana, N. (2000). L'Oreal (B): Locally adapting Elseve's global strategy.

Community of European Management Schools Case Study No. 501-012-1.
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Global Operations

Words: 1001 Length: 3 Pages Document Type: Essay Paper #: 18863866

Global Operations

One of the largest sources of competitive advantage for a global corporation is the ability to optimize operations on a world-wide scale by minimizing costs and maximizing revenues. This is accomplished by leveraging technology, manufacturing efficiencies, brand names, and/or capital across countries. The major thrust of Starbuck Corporation's global strategy has been to build a global brand to target customers in all major markets throughout the world. However, even with instant name recognition, the company has faced enormous challenges in applying its domestic business model to work in many foreign markets.

Starbucks was founded in 1971 as a gourmet coffee bean roaster and distributor and began to dominate the North American market over the following two decades. To continue its rapid growth and to combat the threat of future market saturation in its own domestic market, Starbucks turned its eye to international expansion in 1996 (Starbucks outlines international…… [Read More]

Bibliography

Coffee in a time of conflict: Starbucks' growth risks backlash (2003, April 17). CNN. Retrieved January 1, 2005 from Web site: http://www.cnn.com/2003/U.S./West/04/17/profile.starbucks.ap

Holmes, S, Kunii, I. Ewing, J. And Capell, K. (2003, June 9). For Starbucks, there's no place like home. Business Week. Retrieved January 1, 2005 from Web site: http://www.businessweek.com/magazine/content/03_23/b3836056.htm

Planet Starbucks (B): caffeinating the world. Thunderbird, The Garvin School of International Management. Retrieved January 1, 2004 from Web site: http://216.239.63.104/search?q=cache:vIhzOOZBQ4gJ:www.thunderbird.edu/pdf/about_us/case_series/a07030013.pdf+Starbucks+and+dominance+and+%22north+america%22& hl=en

Starbucks outlines international growth strategy; focus on retail expansion and profitability. (2004, October 14). Business Wire. Retrieved January 1, 2005 from Web site: http://www.businesswire.com/webbox/bw.101404/242885958.htm
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Strategy and Human Resource Management

Words: 3649 Length: 12 Pages Document Type: Essay Paper #: 70683823

In 2004, it established its operations in Mexico to cash in on the high rate of diabetes in this country. Diabetes is responsible for 13 out of every 100 deaths in Mexico and Novo Nordisk expanded into this Latin American market. It also encompassed Mexico as part of its global campaign and its representatives went to schools and villages to spread awareness about the disease and the ways and means to cope with it.

The H system that was implemented in Mexico was different from the one that existed in Denmark and this was mainly due to the differences in culture, work attitude of the people and national factors that have a profound impact on the employment benefits of the workers. For example, in Denmark, every worker gets to participate in the decision making process. This is a part of the Danish culture and comes from the long-standing democracy and…… [Read More]

References

Shields, John. 2007. Managing employee performance and reward: concepts, practices and strategies. Boston: Cambridge University Press.

Bratton, John. 2001. Strategic Human Resource Management. Hampshire: Palgrave Macmillan .

Bamberger, Peter; Meshoulam, Ilan. 2000. Human Resource Strategy: Formulation, Implementation and Impact. Thousand Oaks, California: Sage Publications.

No Author. No date. Human Resources UC Berkeley. UC Berkeley. [Online]. Available at: http://hrweb.berkeley.edu/guides/managing-hr/interaction/diversity/resources
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Global Business Strategies Strategy of

Words: 963 Length: 3 Pages Document Type: Essay Paper #: 69015139

The problem with this strategy was that it determined higher indirect costs that the company did not take into consideration when making this decision.

c) General Motors is one of the most successful U.S. companies. But GM was forced to modify its strategy because the global competition conditions. This is mostly the case of Toyota, which developed into an important competitor of GM on the European, U.S., and Asian market. The numerous advantages of Toyota and its products and services include: lower prices, better supply chain management that is based on Japanese methods, and higher quality management (Klum, 2011).

These advantages helped Toyota become the leader of the Asian market. This helped the company also improve its international position. In addition to this, General Motors' sales and profits significantly reduced. Therefore, the company had to modify its strategy in order to reduce its costs. The company's managers considered that this…… [Read More]

Reference list:

1. The GM's Consolidated Strategy and Enhanced Approach (2011). The Global Mechanism. Retrieved September 24, 2011 from http://global-mechanism.org/about-us/strategyand-approach.

2. Muller, J. (2009). GM's Global Strategy in Doubt. Forbes Magazine. Retrieved September 24, 2011 from  http://www.forbes.com/forbes/2009/0622/autos-foreign-aide-gm-global-strategy-in-doubt.html .

3. Klum, E. (2011). General Motors Growth Strategy. Retrieved September 24, 2011 from  http://www.streetdirectory.com/travel_guide/51055/cars/general_motors_growth_strategy.html .
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Global Warming Neglecting the Complexities

Words: 1667 Length: 6 Pages Document Type: Essay Paper #: 69501337



It is indeed sad to point out that the Kyoto protocol has not been enforced as a result of its rejection by the U.S. government and the ussian move of deferring it.

Conclusion

As pointed out by Hamada (2006).the process of controlling the global weather change should be done through a combined and unified effort of all nations. These must include the entire global community of the developed and the developing nations. It is therefore important to put aside political differences and then advance a sense of unity in coming up with an appropriate framework to be used in tackling global warming. A global strategy should therefore be put forward to tackle the problem. The design of the global strategy must accommodate the situation of all the participating nations. On the technical aspect, the strategy must involve the view of both social and natural scientist.

eferences

Encyclopedia of Earth (2010)."Global…… [Read More]

References

Encyclopedia of Earth (2010)."Global Warming"

http://www.eoearth.org/articles/view/153038/?topic=49491

Guardia (2009). Climate change increasing malaria risk, research reveals http://www.guardian.co.uk/environment/2009/dec/31/climate-change-malaria-kenya

Hamada, T (2006). How Should Global Society Address Climate Change? - The Kyoto Protocol
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Global Social Economic Perspectives Global

Words: 2927 Length: 8 Pages Document Type: Essay Paper #: 12766737



Those countries who have developed their own WMD programs and have not signed various non-proliferation agreements, highlights this hypocrisy that is existing in the international community. Where, no one is willing to force new countries that develop their own WMD programs to commit to such standards. This is problematic, because it telling the world that those countries not committing to various non-proliferation efforts, can maintain their programs (in secrecy) despite the international standard that is in place. At which point, other nations will seek to start their own WMD programs, as they see this as a double standard. Where, you are not supposed to have these weapons, yet once you do they may not apply.

When you combine this with the fact, that those countries that have not signed various international accords are also not making such disclosures to the IAEA; will more than likely be inclined to pass this…… [Read More]

Bibliography

Cimbala, S. (2005). Nuclear Weapons and Strategy. New York, NY: Routledge.

Gardner, H. (2007). Risks of Nuclear Proliferation. American Global Strategy and the War on Terrorism. (pp. 81 -94) Aldershot, UA: Ashgate.

Heng, Y. (2009). The Proliferation Security Initiative. Risk, Global Governance and Security. (pp. 87 -- 95). New York, NY: Routledge.

Lia, B. (2004). Weapons of Mass Destruction. Globalization and the Future of Terrorism. (pp. 39 -- 48). New York, NY: Routeledge.
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Global Strategic Planning

Words: 477 Length: 1 Pages Document Type: Essay Paper #: 99758053

global strategy, retail giant Wal-Mart has a few different factors to consider, as is evident in the Newsweek article, "Wal-Mart World." Not only does Wal-Mart have certain factors that must be taken into account when considering their global strategy, but these choices differ from country to country.

According to the article, "Wal-Mart is the No. 1 retailer in the United States, Canada and Mexico, growing rapidly in Asia, but still a minor player in Europe and South America." This can be attributed to the ways in which Wal-Mart attempts to expand into these regions. For example, when considering whether or not to move into a region and how the process shall be achieved, Wal-Mart must look at things such as the country's current economy, local labor laws, how the country's market operates, what sort of government regulations are in place, and the country's culture, to name just a few.

A…… [Read More]

Bibliography

Ernsberger, Jr., Richard. Wal-Mart World. Newsweek. (International ed.). New York: May 20, 2002. pg. 50.

Kotler Marketing Group. Defensive Strategy in Price Wars -- Asda. Retrieved November 14, 2003. Web site:  http://www.kotlermarketing.com/resources/miltonkotler/seeds/s18.html .

Wal-Mart Stores. Third Quarter Earnings Call. Retrieved November 14, 2003. Web site: http://www.walmartstores.com/wmstore/wmstores/Mainnews.jsp?BV_SessionID=@@@@1737567764.1068923194@@@@&BV_EngineID=ccciadcjjgkgekmcfkfcfkjdgoodglg.0&pagetype=news&template=NewsArticle.jsp&categoryOID=-8298&contentOID=13385&catID=-8248&prevPage=NewsShelf.jsp&year=2003.
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Global Business Environment Multinationals Such

Words: 2547 Length: 10 Pages Document Type: Essay Paper #: 29703902



Some of the problems that this type of approach offered were:

Reliability issues -- many of these marketing directors had their own host perspective (local responsiveness) and the headquarter perspective (global integration), but none of the overarching overview that someone coordinating all the activities in other countries might have.

7. Research findings, Analysis and Evaluation

The results of the primary research are fully supported by the findings of the secondary research and backed by the general theory in the area of global marketing strategy. The marketing directors of both companies in all different regions (Asia, Latin America, Europe) have admitted to adapting their marketing strategies as much as possible to local specificities, but also recognized the important role that the headquarters and central marketing department played in the way they made their decisions, especially since the central departments were also coordinating the marketing budgets and were working towards creating economies…… [Read More]

Bibliography

1. Aswathappa, A. 2006. International Business. Tata McGraw Hill.

2. Kotler, P. 2006. Marketing Management. Academic Internet Publishers Incorporated.

3. Wasilewski, Nikolai. 2001. Transnational Marketing Strategies: Performance and Limitations. Global Competitiveness

4. Egan, J. 2007. Marketing Communications. Cengage Learning Business Press
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Global aspects of HRM Equal Employment Opportunity and Compensation and motivation

Words: 4702 Length: 15 Pages Document Type: Essay Paper #: 85451859

Human resource management is one of the essential components to the competitiveness of global firms. Corporations that perform exceptionally regarding human resource management tend to integrate strong discipline in their people with attention to strong social capital (developing networks and relationships within the organization). The multiplier impacts of this combination generate inimitable conditions for people management, which in turn drives employee engagement in the global context. The following study focuses on the historical and current trends in human resource practices with a great focus on global HM, equal employment opportunity and compensation and motivation. The emphasis will be laid on their influence on the management of international employees. The study will highlight the major aspects emerging from the three areas of focus. It will provide an extensive detail from real case examples of companies in the global field by examining major HM practices including global HM, equal employment opportunity, and…… [Read More]

References

Edwards, T. (2011). The nature of international integration and human resource policies in multinational companies. Cambridge Journal of Economics, 35.

Festing, M., Budhwar, P. S. & Cascio W. (2013). Current Issues in International HRM: Alternative Forms of Assignments, Careers and Talent Management in a Global Context. German Journal of Human Resource Management, 27(3): 161 -- 166

Gibson, J. L., Ivancevich, J. M., Donnelly, J. H., & Konopaske, R. (2012). Organizations: Behavior, Structure, Processes. Dubuque, IA: McGraw-Hill.

Kang, H. & Shen, J. (2017). International Reward and Compensation Policies and Practices. International Human Resource Management in South Korean Multinational Enterprises, pp 141-165
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Global Business

Words: 3054 Length: 10 Pages Document Type: Essay Paper #: 64425726

Global Business

When businesses go international, they have to operate in a more competitive, uncertain, and risky business environment. The forces present in the Global environment bring a number of challenges for the businesses; making it more difficult for them to maintain their market share, enhance profitability, and keep the customers satisfied (Cherunilam, 2007). To compete successfully and ensure a sustainable future in the international markets, business organizations have to analyze these forces carefully and strategize accordingly. Globalization has also impacted the way countries use to recognize themselves as internationally competitive and advanced than other countries (Tellis, Stremersch, & Yin, 2003).

This paper presents a comprehensive discussion on the positive and negative impacts of Globalization and the efforts which nations and business organizations make in order to become internationally competitive and keep up pace with the Globalization. The paper starts with a brief description of different environmental forces that are…… [Read More]

References

Benetton, (2012). The Group. Retrieved on May 3rd, 2012, from

CIA, (2012). Italy: Economy Overview. Retrieved on May 3rd, 2012, from

Cherunilam, F. (2007). International business: text and cases. India: PHI Learning Pvt. Ltd.

Dconti, (2012). Effects of Globalization on Italy. Retrieved on May 3rd, 2012, from
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Global Business Strategies Exit Strategy When a

Words: 1706 Length: 6 Pages Document Type: Essay Paper #: 46725553

Global Business Strategies

Exit Strategy

When a firm looks to complete a joint venture, it is necessary to determine what type of exit strategy (or strategies) would be appropriate. This strategy allows the company to leave the agreement without facing extreme los, and it also allows the business to maintain the respect that they had gained in the industry already. In the proposed joint venture with the Murakami Mill in Japan, the risks have already been detailed, and it seems that the venture will be profitable to both parties. However, it would be irresponsible not to look at possible plans to leave the venture if it is not acceptable for some reason. In this section, exit strategies including divestiture of assets, allowing a joint venture partner to take the risk, diversification, shutting down the operation and other contingencies will be examined.

Divestiture of Assets

The goal of entering into a…… [Read More]

References

Allen, S. (2010). What is a joint venture and how do they work? Retrieved from http://entrepreneurs.about.com/od/beyondstartup/a/jointventures.htm

Carroll, M. (2012). A founder's framework for when it's time to move on and leave your startup. Retrieved from http://www.forbes.com/exit-strategy/

Kotelnikov, V. (2010). Diversification strategies. Retrieved from  http://www.1000ventures.com/business_guide/im_diversification_strategies.html 

Robbins, S. (2012). Exit strategies for your business. Retrieved from http://www.entrepreneur.com/article/78512
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Global Marketing According to Cleveland and Laroche

Words: 1567 Length: 5 Pages Document Type: Essay Paper #: 83417030

Global Marketing

According to Cleveland and Laroche (2007), the global consumer is characterized as someone who fits in with global consumer culture. This is a culture that has certain characteristics that are static internationally, such that the global consumer can be subject to global marketing. The global consumer is understood in contrast to the local consumer. The local consumer bears strong characteristics of the local market, in their tastes and buying patterns. The global consumer trends more towards international norms. The global consumer is aware of and has some preference for international products and bears similarity to international buying patterns. In essence, the global consumer in Shanghai will have tastes and characteristics that relate more to other global consumers in Vancouver, London or Mumbai than to the people of the local Shanghai market.

Global consumers have emerged as the result of two key trends, identified in Czinkota and onkainen (2013).…… [Read More]

References:

Andersson, S. & Servais, P. (2010). Combining industrial buyer and seller strategies for international supply and marketing management. European Business Review. Vol. 22 (1) 64-81.

Balabanis, G. & Diamatopoulos, A. (2004). Domestic country bias, country-of-origin effects and consumer ethnocentrism: A multidimensional unfolding approach. Academy of Marketing Science Journal. Vol. 32 (1) 80-95.

Cleveland, M. & Laroche, M. (2007). Acculturation to the global consumer culture: Scale development and research paradigm. Journal of Business Research. Vol. 60 (3) 249-259.

Czinkota, M. & Ronkainen, I. (2013). International Marketing. South-Western College Publishing.
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Global Management of McDonald Company

Words: 3780 Length: 12 Pages Document Type: Essay Paper #: 28825679

The capital requirements together with reserve policies were overhauled with the entry of new leadership and avenues of the company. Moreover, the company had to align compensation with long-term returns. The strategies, which were laid by the company after its revival was to settle the dividends of the purchasers, and pay debts, which had been accrued in payments (Stonehouse, 2004).

Porter's Five Force

The Porter's Five Forces have a great influence of the way McDonald's Company has been operating in the market. Literally, the company has embraced all the five figures making up the Porter's Five Forces. These are the forces, which influence the market as it happened to McDonald's Company. The company faced the threat of new entrants into the market. When the company was introduced, it dealt with different products, most of which were also being produced by some other companies. As such, the company had to shift…… [Read More]

References

Ahlstrom, D., & Bruton, G.D. (2010). International management: Strategy and culture in the emerging world. Australia: Southwestern Cengage Learning.

Facella, P., & Genn, a.M. (2009). Everything I know about business I learned at McDonald's:

The seven leadership principles that drive break out success. New York: McGraw-Hill.

Gilbert, S. (2009). The story of McDonald's. Mankato, MN: Creative Education.
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Global Fighter Jets Marketing Plan Marketing Vision

Words: 2490 Length: 8 Pages Document Type: Essay Paper #: 72487675

Global Fighter Jets Marketing Plan

Marketing Vision

Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.

Marketing Mix

Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.

Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.

Price: The reason…… [Read More]

References

Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.

Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.

Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.

Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).
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Global Consumer Buying Behavior Research

Words: 2303 Length: 6 Pages Document Type: Essay Paper #: 12582853



The study methodology is predicated on a literature review of over two dozen previous studies, stratified across both the French and U.K.-based respondent populations. Of particular interest with regard to the methodology is the researcher's detailed work on defining variations in cultural differences, which is an area that Dr. Hofstede and the Model of Cultural Dimensions is specifically designed to take into account (Marieke, Hofstede, 2010). The study is highly qualitative in nature and uses academic databases as its primary research instrument (Gloria, Wulf, Mullen, 2013). The studies cited throughout the analysis indicate the potential to break out senior citizen segments by psychographics, an areas of emerging interest for Internet marketers. There is also a thorough analysis from numerous secondary studies of the correlation of income, gender, education and Internet usage. Demographics within the study are defined more in age-based terms when psychographic delineations create through primary research and factor…… [Read More]

References

Belal, H.M., Shirahada, K., & Kosaka, M. (2013). Value Co-Creation with Customers through recursive approach based on Japanese Omotenashi service. International Journal of Business Administration, 4(1), 28-28.

Kim-Shyan Fam, Waller, D.S., Ernest Cyril, d. R., & He, J. (2013). Advertising dislikeability in Asia. Asia Pacific Journal of Marketing and Logistics, 25(1), 144-161.

Gloria, a.M., Wulf, C., & Mullen, H. (2013). Internet marketing to 50+ generations in the UK and France. Journal of International Consumer Marketing, 25(1), 45.

Marieke, d. M., & Hofstede, G. (2010). The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85.
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Global Strategic Business Strategic Global Business Strategies

Words: 706 Length: 3 Pages Document Type: Essay Paper #: 40049265

Global Strategic Business

Strategic Global Business Strategies

Globalization has become a ubiquitously used word in a relatively short time. Much of this globalization trend is centered on international economic systems becoming more intertwined which have been largely technologically driven. Technology has provided a platform in which has increased the speed of information transfer and consequently provided corporation more feasible access to foreign markets. As a result of globalization, many multi-national corporations (MNCs) have begun to drive a level of homogenization throughout the international business community. Standardizing processes and incorporating technology on a global scale creates much efficiency that can reduce redundancies in business processes. This advantage has produced enormous MNCs and the trend will continue to grow indefinitely. Four issues related to this trend were chosen from a current model of global corporate dominance and will be discussed in order to provide insights on strategies in the globalized environment (Anil,…… [Read More]

Works Cited

Anil, G., V. Govindarajan and H. Wang. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. New York: Jossey-Bass, 2008. Book.

Minbaeva, D., et al. "MNC knowledge transfer, subsidary absorptive capacity, and HRM." Journal of International Business Studies 34.6 (2003): 581-599. Web.
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Global Mindsets Importance of the Global Mindset

Words: 1507 Length: 4 Pages Document Type: Essay Paper #: 68273946

Global Mindsets

Importance of the Global Mindset

I agree with the assertion made by Cohen that possessing a global mindset is a key and integral part to being successful in business, particularly if global expansion is an organizational goal or aspiration. To be successful in today's marketplace, leaders must understand that the world is no longer made up of only local/regional/national customers and competitors. It has been shaped by the digitized age we live in. Customers come from everywhere, for just about everything. Similarly, competition does too. This means to be truly successful, business leaders must know how to integrate a number of geographies, cultures, demographics, tastes, preferences, and business strategies from across the globe (Gumbel 2008). Leaders need an appreciation for diverse business relationships and more specialized skills to achieve their goals.

Universal cooperation is a daily business reality. The vast majority of this is due to technological advancement…… [Read More]

References

Beechler, S, & Baltzley, D 2008, 'Creating a Global mindset', Chief Learning Officer, 7, 6, pp. 40-45, Business Source Elite, EBSCOhost, viewed 17 May 2013.

Cohen, SL 2010, 'Effective global leadership requires a global mindset', Industrial & Commercial Training, 42, 1, pp. 3-10, Business Source Elite, EBSCOhost, viewed 17 May 2013.

Gumbel, P 2008, 'Big Mac's Local Flavor', Fortune, 157, 9, pp. 114-121, Business Source Elite, EBSCOhost, viewed 17 May 2013.

Massingham, P 2013, 'Cognitive Complexity in Global Mindsets', International Journal Of Management, 30, 2, pp. 232-248, Business Source Elite, EBSCOhost, viewed 17 May 2013.
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Global Law and Politics Political and Legal

Words: 1871 Length: 6 Pages Document Type: Essay Paper #: 51280401

Global Law and Politics:

Political and legal institutions and communications have played an integral role in the development and provision of legitimacy in contemporary societies. This has been through the development of obligatory collective decisions, general legal principles, exercise of political power, and resolution of conflicts. In the new global system, these legal and political institutions have created and conveyed social values, political power, and social meaning in every sector of the society. Both of the institutions are considered as legitimate because they have been established on core values that are related to essential freedoms, the rule of law, and democracy.

Aspects of a New Global System:

Modern societies across the globe are faced with critical issues and problems that are dealt with at the global level by the establishment of laws and policies, which are developed in various institutions. Global law and politics has had a significant impact on…… [Read More]

References:

Concannon, T (2004), Chapter 5 - Resource Exploitation in Nigeria, Pambazuka News, viewed

27 December 2011,

Ejimeke, A (2010), The Oil Spills We Don't Hear About, The New York Times, viewed 27

December 2011,
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Global Gadgets Direct Marketing Direct Marketing Is

Words: 956 Length: 3 Pages Document Type: Essay Paper #: 92775461

Global Gadgets Direct Marketing

Direct marketing is any form of marketing that "allows business to communicate directly with its target market" (SEODesk.org, 2011). This contrasts with indirect marketing where the company is simply getting its message into the world, and the onus is then on the recipient to be exposed to the message. A good way of explaining the difference is a website is indirect marketing, but an email list built from that website is a tool for direct marketing.

There are many different types of direct marketing. Direct mail is a popular form of direct marketing. Examples include catalogs, product samples or advertisements. Generally for this to be direct advertising, the mailouts should be built from a list of potential customers. This method has a high fixed cost of producing the mailout, and the response rate is unknown. However, direct marketing has proven effective and it allows the company…… [Read More]

Works Cited:

SEODesk.org. (2011). What is direct marketing? SEO Desk. Retrieved January 22, 2012 from http://seodesk.org/what-is-direct-marketing/

Koch Group. (2009). Direct mail tips for manufacturers' letters. Koch Group. Retrieved January 22, 2012 from http://www.kochgroup.com/directmail.html

Risley, M. (2005). 10 direct mail secrets. Entrepreneur Magazine. Retrieved January 22, 2012 from http://www.entrepreneur.com/article/79016
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Global Human Resource Management

Words: 305 Length: 1 Pages Document Type: Essay Paper #: 643932

Global Human Resource Management

McDonald's Company, responding to the growing need to train its employees and managers to provide excellent customer service to its 18, 380 branches worldwide, has established the Hamburger University. The Hamburger University was established in 1961 to serve as a worldwide Management Training Center, with its main headquarters located in Oak rook, Illinois. It currently educates and trains 65, 000 managers from around the world, and has training centers in England, Japan, Germany, and Australia. The Hamburger University in Illinois trains McDonald's employees to achieve global training in fast food restaurant management, which mainly centers on customer satisfaction and service. One of the most important features of the McDonald's global training is its ability to fuse both local and international standards of customer service. Since McDonald's caters fast food to numerous countries with different cultures, i.e., different food preferences and habits, the difficult task of providing…… [Read More]

Bibliography

Solomon, C. (1996). Big Mac's McGlobal HR Secrets. Personnel Journal, Vol 75, Issue 4.
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Global Gadget Imports Cooperative Marketing Is Any

Words: 915 Length: 3 Pages Document Type: Essay Paper #: 21962369

Global Gadget Imports

Cooperative marketing is any situation where two or more companies work together to bring a product to market, especially when the brands of both firms are attached to the marketing. Another form of cooperative marketing could be setting up a system whereby firms in an industry are marketing their products together to a common set of customers -- a common example can be found with agricultural cooperatives.

The link provided outlines a cooperative market program at the governmental level that allows vendors to have better access to government customers. The government agencies opt into the program, as do the vendors, and then the agencies outline their needs for vendors. The vendors then have the opportunity to peruse the needs of all of the agencies nationwide and seek out the opportunities that are listed on the cooperative website. For Global Gadgets, such a program would allow GGI to…… [Read More]

Works Cited:

Figueredo, P. (2006). E-Commerce link: Mutual benefit, revisited. Target Marketing. Retrieved January 27, 2012 from http://www.targetmarketingmag.com/article/getting-cooperative-marketing-partnership-started-35081/1

No author (2012). Co-op purchasing plan links small-business owners and local governments. National Federation of Independent Businesses. Retrieved January 27, 2012 from http://www.nfib.com/business-resources/business-resources-item/cmsid/35423/v/1
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Global Crossing Was a Telecommunications Company That

Words: 686 Length: 2 Pages Document Type: Essay Paper #: 64103343

Global Crossing was a telecommunications company that was afflicted by serious waste and mismanagement. It was the fourth largest bankruptcy in U.S. history, and its failure in the midst of a recession had serious repercussions for the U.S. economy as well as for shareholders. The company was founded in 1997 by Gary Winnick and was based upon exploiting the expanded use of the Internet by organizations and individuals alike: "it seemed like a no-brainer at the time: As more people surfed the information superhighway, demand for bandwidth would skyrocket" (Behind Global Crossing's failure, 2002, CNET). A common cliche then was to refer to the Internet as the 'information superhighway.' Global Crossing offered to provide the paving for this highway with optical networking that would "transmit data as light through specially made glass fibers. Surrounded by protective cabling, bundles of these fibers can be laid under water to connect distant continents,…… [Read More]

References

Behind Global Crossing's failure. (2002). CNET. Retrieved:

http://news.cnet.com/2009-1033-839335.html

Berman, Dennis. (2002). Global Crossing faces SEC probe of accounting practices on leases.

The Wall Street Journal. Retrieved:
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Strategies to Promote the Survival of Traditional Economies

Words: 1179 Length: 4 Pages Document Type: Essay Paper #: 34641838

Global Economy vs. Traditional Economy

An economy can be described as closed or open. A closed economy is one where all the earnings and income flows are locally generated. This does not involve the issue of importation or expectation. On the contrary, an open economy is one that encompasses trade with other countries and the local traders. In the recent past, international companies have invaded the local markets and are bringing serious economic concerns to many nations. States are interested in stabilizing their economies and safeguarding them from the invasion of the international companies. This has been the center of discussion for most government leaders and has contributed to the political process of nations.

Effect of multinationals

Multinationals have proved to be more effective and efficient as well as providing better quality products than most local companies. For instance, McDonald's is currently one of the most sought after company by…… [Read More]

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Strategy Development a Directional Strategy Is a

Words: 684 Length: 2 Pages Document Type: Essay Paper #: 76547386

Strategy Development

A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create a $20 billion nutrition business. This is not related to market conditions as such, just a focus on growing an area of business. In contrast, an adaptive strategy is one where the company needs a strategy to adjust to some sort of change in the marketplace. An example of this would be an old-school grocery store adding more organic foods to its shelves in response to that market trend.

A market entry strategy is a strategy used to enter a market. There are several of these: exporting, licensing, joint venture, and direct investment (QuickMBA, 2010). These work for entering new domestic markets as well. New products or changes to existing products would also qualify, perhaps, as entering a new market.…… [Read More]

References

QuickMBA. (2010). Foreign market entry modes. QuickMBA.com. Retrieved February 6, 2014 from   http://www.quickmba.com/strategy/global/ marketentry/ 

QuickMBA. (2010). Porter's generic strategies. QuickMBA.com. Retrieved February 6, 2014 from  http://www.quickmba.com/strategy/generic.shtml
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Global E-Commerce Challenges Due to

Words: 3126 Length: 10 Pages Document Type: Essay Paper #: 38688476

As household penetration increases, competition for products in the online marketplace also increases in those areas, as does the need for components to access the online marketplace. Further, as internet skills increase in companies and households around the world, the competitive advantage achieved from coordinating marketing across countries can be significant (Steinbock, 2000).

Microsoft, for example, has developed a huge online presence in response to household penetration increases and increases in online competition. As of November 2005, Microsoft operates websites specifically designed for each of 139 countries worldwide. Each web site contains information in the language of the country, contains products, services, and even images that reflect the culture of the country, and is aimed specifically at the household consumer and business consumer within that country. For example, when accessing the home page for the United States, advertising related products display information for new software called Microsoft Streets and Tips…… [Read More]

References

Fill, C. (2002.) Marketing Communications: Contacts, Strategies, and Applications, 3/e. New York: Prentice Hall.

Harris Poll # 97. (2004, December 8.) Different leisure activities popularity rise and fall, but reading, TV watching and family time still top the list of favorites. Harris Poll #97. Retrieved November 4, 2005 from Harris Poll Interactive Archive.

International Telecommunications Union. (2003.) World Telecommunication Development Report. Geneva, Switzerland: International Telecommunications Union.

Internet World Statistics. (2005.) Internet Usage and World Population Statistics. Retrieved November 4, 2005 from Miniwatts International. Web site: www.internetworldstats.com.
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Global Corporate Strategy of Fedex

Words: 3117 Length: 11 Pages Document Type: Essay Paper #: 97648283

The company offers training sessions for their staff members and presents them with several incentives, such as discounts on the organization's services or employee empowerment. This virtually means that the individual staff members are valued as vital organizational assets, and their input is considered throughout the decision making process.

The second component of the transportation and logistics infrastructure is given by the fleet. This is composed from the following:

654 aircraft fleet, out of which 71 are Airbus A300; 56 are Airbus A310; 13 are AT 72s; 26 are ATT 42s; 79 are Boeing 727; 1 is Boeing DC10 (10s); 6 are Boeing DC10 (30s); 57 are Boeing MD 10 (10s); 12 are Boeing MD 10 (30s); 57 are Boeing MD (11s); 10 are Cessna 208As; 242 are Cessna 208Bs and finally, 24 are Boeing 757-200s

43,000 vehicle fleet over 100,000 power ships over 2 million ships and ship managers…… [Read More]

References:

Marc h 16, 1995, FedEx Extends Tracking and Information Capabilities to America Online Users; Federal Express Customers already Using Services on FedEx Internet Worldwide Web Home Page, Business Wire

2000, FedEx Corporation SEC Filling, http://apps.shareholder.com/sec/viewerContent.aspx?companyid=FDX&docid=784953 last accessed on January 18, 2010

2010, FedEx Corporation, Hoovers, http://hoovers.com/company/FedEx_Corporation/rfhhti-1-1njdap.html last accessed on January 18, 2010

2010, The 9 Faces of Leadership, Fast Company, http://www.fastcompany.com/magazine/13/9faces.html last accessed on January 18, 2010
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Global Marketing -- Country Penetration Strategies Global

Words: 2086 Length: 7 Pages Document Type: Essay Paper #: 24107535

Global Marketing -- Country Penetration Strategies

Global Marketing

Global marketing refers to the degree to which a business organization strategizes to operate in an international market in a competitive way. This paper focuses on the Country Penetration strategies that are formulated to ensure a potential entry and a sustainable future into a new international market (Lord & anft, 2000). The increasing trend towards Globalization has opened attractive opportunities for large-size organizations to expand their business operations in potential international markets. In order to thrive and develop their strong presence in those markets, organizations need to perform a comprehensive situational analysis and formulate marketing strategies so that they can avail the attractive opportunities and encounter the possible threats (Lord & anft, 2000).

This paper covers all those country penetration strategies that are devised by large MNCs when they target some international market as a part of their expansion or growth strategy.…… [Read More]

References

Achrol, R., S., (1991). Evolution of the Marketing Organization: New Forms for Turbulent Environments, the Journal of Marketing, American Marketing Association, Vol. 55, No. 4 (Oct., 1991), pp. 77-93

Dickson, P., & Ginter, J., (1987). Market Segmentation, Product Differentiation, and Marketing Strategy, the Journal of Marketing, American Marketing Association, Vol. 51, No. 2, pp. 1-10

Farley, J., (1964). Why Does "Brand Loyalty" Vary our Products? The Journal of Marketing, American Marketing Association, Vol. 1, No. 4, pp. 9-12

Gronroos, C., (1994). From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, Management Decision, Vol. 32 Issue 2, pp. 4-20
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Global Financial Strategy

Words: 3324 Length: 10 Pages Document Type: Essay Paper #: 83072330

Global Financial Strategy

Critical assessment of the proposal to raise capital locally rather than in the UK

In the analysis of the proposal of raising capital locally rather than in the UK, it is essential to consider four critical aspects: costs, risks, benefits/advantages, and limitations/disadvantages. In the presentation of this critical assessment, the focus will be on the four factors or aspect in order to offer reliable analysis of the situation.

Costs

In the process of raising capital locally rather than in the UK, the organization must incur several costs. One of the essential costs is the professional cost. This refers to the amount of money or financial resources paid to the legal advisors, auditors, and reporting accountants in order to execute the process of raising the capital effectively and appropriately. Another important aspect of cost is the trading cost. These are direct costs including the brokerage commissions and financial…… [Read More]

References

Burnham, P 2010, 'Class, Capital and Crisis: A Return to Fundamentals', Political Studies Review, 8, 1, pp. 27-39,

Carvalhal, A, & Camara Leal, R 2013, 'The World Financial Crisis and the International Financing of Brazilian Companies', Brazilian Administration Review (BAR), 10, 1, pp. 18-39,

'Chad' 2013, Columbia Electronic Encyclopedia, 6Th Edition, pp. 1-3,

Chana Kok, T, & Yap Voon, C 2011, 'Risk Factors of Commercial Banks in Malaysia', Journal Of Modern Accounting & Auditing, 7, 6, pp. 578-587,
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Global HR Management Human Resource

Words: 3280 Length: 10 Pages Document Type: Essay Paper #: 69567668

Employee development and training is an alternate zone. In the IT business, training is not simply about recognizing training needs and giving the presupposed training, but anticipating and reckoning the necessities and advancing suitable training to equip employees so that they can handle the challenges.

Another serious challenge is the way businesses have the ability to fuse all the sub-systems in H and help them in accomplishing a definitive objective: extraordinary performance. Individuals must be groomed to get in tune with the performance culture. Making an environment that invigorates the formation of information and its sustenance all through the organization is an enormous challenge. However, investments in Human esource Information Systems (HIS) must create, maintain, and enhance a performance driven culture. The role shifts to that of a facilitator. H will include the entire organization in this process and go about as an advisor and facilitator. This is a H…… [Read More]

References

Aswathappa, A. (2009). International business. New Delhi: Tata McGraw-Hill.

Bell, M.P. (2012). Diversity in organizations. Mason, Ohio: South-Western College.

Burke, R.J. (2005). Reinventing human resource management: Challenges and new directions. London [u.a.: Routledge.

Congress, E.P., & Gonza-lez, M.J. (2013). Multicultural perspectives in social work practice with families. New York: Springer Pub. Company.
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Strategy and Policies of the

Words: 4060 Length: 11 Pages Document Type: Essay Paper #: 82424777

This is important, because physics has allowed the combustible engine to provide the world with a cost effective solution for traveling long distance. Sadly, the electric car can only be used for short to medium distances. Then, there is another potential problem that could be developing with the lithium batteries that are used, where China control 95% to 100% the resources for these batteries (lithium). This is problematic because they could restrict how much they are exporting (which they already have) to ensure that there is enough supply for the country to meet its own internal demand. (ryce 2010)

Despite this dire news, there are increased effort within the industry to support the use and development of such new technologies, to work in conjunction with the combustible engine. An example of this support for such technologies can be seen by the fact several oil companies hold the patents on several…… [Read More]

Bibliography

2011 Volt, 2010, Chevrolet. Available from: [25 April 2010].

Exxon Mobil, 2010, Yahoo Finance. Available from: [25 April 2010].

Exxon Valdez Facts, 1999, Oceana. Available from [25 April 2010].

Fuel Efficiency Standard, 2009, MSNBC. Available from: [25 April 2010].
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Strategy and Decision-Making

Words: 1589 Length: 4 Pages Document Type: Essay Paper #: 87554391

Strategy & Decision Making

Vision

Wal-Mart has become a global corporation. The company's primary vision focuses on a more global presence and promotion of the organization's ethical culture across global stakeholders. The company's concept of a vision statement focusing on a culture of ethics is vital in globalization. The company has embraced diversity and culture in their global operations thus leading to a competitive advantage and good reputation. By promoting a culture of ethics, Sam Walton has assisted stakeholders and customers to make informed decisions thus doing the right thing (Griffin, 2012).

Wal-Mart's mission statement focuses on quality customer service, striving for excellence and respect for individuals. Therefore, based on their core beliefs and values, the mission of the company emphasizes on the provision of daily low prices and exceptional services to customers. The company has managed to uphold their business for long because the top executives and managers work…… [Read More]

References

Griffin, R.W. (2012). Fundamentals of management. Mason, OH: South-Western Cengage

Learning

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2009). Strategic management: Competitiveness and globalization. Mason, OH: South-Western

Husted, B., & Allen, D.B. (2011). Corporate social strategy: Stakeholder engagement and competitive advantage. Cambridge, UK: Cambridge University Press
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Global Business Analysis - India

Words: 4108 Length: 16 Pages Document Type: Essay Paper #: 29496853

This behavio is not consideed dishonest; in fact, and Indian peson would be consideed ude if he o she did not ty to attempt to give a peson what has been equested.

Anothe vey impotant aspect of business cultue in India is the meeting etiquette. Meeting Etiquette is influenced by all sots of cultual elements descibed above, including social class. Fo example, in India, one must geet the eldest o moe senio fist, and when leaving a goup each peson must bid faewell individually. Though shaking hands is common, this is only in big cities, whee the natives ae accustomed to Westenes. Men and women, howeve, do not usually shake hands.

The next pat of the business cultue is knowing Indian names, and whee they oiginate. Accoding to one aticle, names ae based upon "eligion, social class, and egion of the county." Fo Hindus fo example, in the noth, people…… [Read More]

references taken from "India: Language, Culture, Customs and Etiquette." (2011). Kwintesential. Retrieved August 13, 2011, from .

List provided by Shukla, M. (2011). "Guide to India." Executive Planet: Wiki. Retrieved August 13, 2011, from < http://www.executiveplanet.com/index.php?title=India>.

Jayaganesh, M & Shanks, G. (2009). "A cultural analysis of Business Process Management governance in Indian organizations." Department of Information Systems, University of Melbourne. Retrieved August 13, 2011, from .

Jayaganesh, M & Shanks, G. (2009). "A cultural analysis of Business Process Management governance in Indian organizations." Department of Information Systems, University of Melbourne. Retrieved August 13, 2011, from . s

McKnight, D., Stokes, P., Vilmenay, J. (2003). "India - A Market Analysis: For Staples Incorporated." University of Maryland. Retrieved August 13, 2011, from <  http://www.sixsmart.com/SSPapers/subindia.htm >.
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Strategy From the Viewpoint of

Words: 1965 Length: 5 Pages Document Type: Essay Paper #: 4587773

Just as Sarbanes-Oxley legislation created significant opportunities for management consultancies, the same holds true for sustainability requirements in European nations.

In conclusion, all management consultancies are attempting to position themselves as trusted advisors to firms looking to stabilizing existing sales while growing into emerging markets. Of the five included in this analysis, all also have social media channels that are well-populated with content meant to convey their thought leadership in specific areas as well. Yet in the area of equating strategies to IT investments, the majority take the approach that more IT spending is potentially the path out of strategies not performing well. Only the Boston Consulting Group takes a more strategic view of systematic change to businesses, choosing to layer in TI after the frameworks have been created. Their legacy strengths in the BCG and Growth/Share Matrices could be the impetus for this approach. Despite that fact, Boston Consulting…… [Read More]

References

Greiner, L., Motamedi, K., & Jamieson, D.. (2011). New consultant roles and processes in a 24/7 world. Organizational Dynamics, 40(3), 165.

Mors, M.. (2010). Innovation in a global consulting firm: when the problem is too much diversity. Strategic Management Journal, 31(8), 841.

Klaasjan Visscher, & J. Irene A Visscher-Voerman. (2010). Organizational design approaches in management consulting. Management Decision, 48(5), 713-731.
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Global Business Culture Analysis China

Words: 5751 Length: 16 Pages Document Type: Essay Paper #: 10266160

Many of them are either uddhist or Taoist, and both of these religions teach respect very seriously. In order to understand the idea of respect amongst siblings in the way that the Chinese individuals see it, it becomes necessary to also understand some of the Taoist and uddhist traditions and beliefs. These are not always seen as being very significant, largely because many individuals in the west do not understand Taoism and/or uddhism, and therefore it gets largely ignored. However, it is also important to understand the importance of schooling and how this affects the way that the Chinese individuals think when it comes to the respect that they show to their siblings (ogdan & iklen, 1992).

Integration of the Elements by Locals

Religion and usiness in China

uddhism is the religion that is generally seen in the Chinese culture. uddhists seek an elimination of suffering. The uddha teaches that,…… [Read More]

Bibliography

Balfour, Frederik. (2006). B&Q stores: Renovating China's attitudes. BusinessWeek. Retrieved from: http://www.businessweek.com/globalbiz/content/apr2006/gb20060425_120572. htm

Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.

Bogdan, R.C., & Biklen, S.K. (1992). Qualitative research for education: An introduction to theory and methods (2nd ed.). Boston: Allyn & Bacon.

Cateora, P.R., & Graham, J.L., (2002) International Marketing 11th Ed. Mc Graw-Hill
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Global HR Management as a

Words: 349 Length: 1 Pages Document Type: Essay Paper #: 74835134

The training program will be multidisciplinary, to give our people all of the tools they need to excel, rather than merely giving them some of the tools they need to function. The fifth component will be to foster cooperation within the company. This will allow our people to share knowledge from all areas of the company with one another. Furthermore, it will provide a more enriching work environment, and allow for the free flow of workers to different parts of the company. These last two components of the plan will help us build a company full of leaders, from which we will derive sustainable competitive advantage.

An international firm's human resources policies support its business strategy. Human resources is one of the most important inputs in any knowledge-based industry, or any firm that seeks to succeed through a differentiation strategy. When human resources policies are not aligned with the strategy,…… [Read More]

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Global Entrepreneurship Global Entrepreneur the

Words: 634 Length: 2 Pages Document Type: Essay Paper #: 41439490



The Bombardier's innovative designs, for example V220 and V300T engines are far superior in durability, quality and reliability as their features result in the elimination of shock, and allow smoother operation, as well as offering easier maintenance than current aviation piston power plants (Dyck, Buckland, Harder, & Wiensee, 2000). Their MoGas capability, use of propeller speed reduction units, and mufflers also ensure that the Bombardier V220 and V300T can meet the future competitive challenges of the business.

In capitalizing on know how, the company is increasingly pursuing a strategy of acquiring other companies in the industry. For example, portfolio of its acquisition includes companies such as Canadair, de Havilland, and Learjet and even Shorts, Europe's oldest aircraft manufacturer. Moreover, the company's entry into markets can be seen as an innovative company that prides itself in taking the risks. ecently, the company acquired two new sources of growth with the Adtranz…… [Read More]

References

Dyck, B., Buckland, J., Harder, H. & Wiens, D. (2000). "Community Development as Organizational Learning: The Importance of Agent-participant Reciprocity," Canadian Journal of Development Studies, 21, 605-620.

Prahalad CK and G. Hamel (1990) "The Core Competence of the Corporation," Harvard Business Review, 68, pp 79-91
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Global Strategic Planning Process

Words: 351 Length: 1 Pages Document Type: Essay Paper #: 35339540

Global Strategic Planning Process Eestjohn

STEPS IN THE GLOBAL STRATEGIC PLANNING PROCESS

AND REASONS FOR PLANNING GLOBALLY

Following are detailed steps for the global strategic planning process:

Analyze the company's external environments: Examine the political, economic and cultural environments of the proposed country for strategic investment. Ensure these are compatible with the company's proposed international direction (portability and conversion of earnings, conducive to foreign investment).

Analyze the company's internal environment: Make sure that the internal environment supports global expansion through applicable human resources policies (selection, training, relocation and repatriation of expatriates), appropriate legal and financial support and a corporate culture that functions within foreign cultures.

Define the company's business and mission: Company direction must be clearly articulated, to ensure that the desired results for globalization are understood by shareholders, management, employees and relevant host country parties.

Set corporate objectives: Financial performance and strategic performance objectives must be established within the…… [Read More]

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Strategy in Action and Contemporary

Words: 3557 Length: 10 Pages Document Type: Essay Paper #: 47132055

The shared understanding is crucial in order to build strength and enough confidence necessary for the implementation of strategy and to necessitate evolution.

Second Phase: LG's strategic intent

In order to remain competitive, LG has to stick to its long-term vision which should act as stabilizers to the corporation in times of uncertainty. The vision in this case refers to as a statement of the things that can be achieved by the corporation. The concept of strategic intent is very crucial to the operating of a corporation since it acts as a magnet that pulls the present corporate dynamics and activities to the future. Any given strategic intent should be formulated in a manner that the corporation's remain with a large vision that can energize the workforce at all times. The formulation of new strategic intent options can help LG in capturing new markets while remaining competitive within the uncertain…… [Read More]

References

Chandler, AD (1962).Strategy and structure: chapters in the history of the industrial enterprise.

The American Historical Review, October 1962, Vol. 68 Issue: Number 1 p158-158

Bradford, RW (2008). Communicating Your Strategic Plan with Employees . Available online  http://www.strategyletter.com/CD1103/featured_article.php  retrieved 16 January 2011

Bartlett, C. And Ghoshal, S. (1994), "Changing the role of top management: beyond strategy to purpose," Harvard Business Review, Vol. 72
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Global Website Strategy in an

Words: 888 Length: 3 Pages Document Type: Essay Paper #: 72022781

2.1. Separate Unification - Advantages

A specification has to be made in that this process would commence with the unification of Comsec and its affiliates' websites

In case of success, the websites of other Entrystop subsidiaries would be unified

As such, the unification of Comsec's website offers a prototype

The new website would offer sufficient information as desired by the customers

4.2.1. Separate Unification -- Limitations

Only offers one category of information

Customers may often search to protect themselves against general as well as fire risks, but the sole Comsec website would offer limited data

Lack of an offer for complementary products and services

4.3. No Unification -- Advantages and Disadvantages

Advantages

No additional risks

No additional costs

Disadvantages

No possibility for improvement

Reduced chances to adapt to the changing needs of the customers

Possibility to lose competitive position

5.1. Proposed Solution

Due to the current state of the company…… [Read More]

Bibliography

Bennet, R., Blythe, J., 2002, International marketing: strategy planning, market entry & implementation, 3rd Edition, Kogan Page Publishers

Chaffey, D., 2006, Internet marketing: strategy, implementation and practice, 3rd Edition, Pearson Education

Fletcher, R., Brown, L., International Marketing, 4th Edition

Golberg, D., Prosser, T., Verhulst, S.G., 1998, Regulating the changing media: a comparative study, Oxford University Press
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Global Pricing Decisions II Proctor

Words: 1491 Length: 5 Pages Document Type: Essay Paper #: 91735171



Opportunities:

a) the fast growth specific to the Russian market - if only 53% of women reported using regular pads in 1996, a year later, the percentage of women stating the same thing increased to 78% (i.e. A 47% increase) b) the negative perception of tampons allowing a generous market share for pads - if in 1996, 37% of women reported using tampons on a regular basis, in 1997, only 20% of them continued to use such products c) the Russian women's tendency to move from traditional pads to the more sophisticated ones using Ultra technology and having wings (Plus) - in 1997, Always Plus registered a 5.2% unit share compared with Always Classic which reported a 2.9% unit share for the same year while Always Ultra reported a unit share five times higher that the one in the previous year.

Threats:

a) the high uncertainty of the Russian market…… [Read More]

Bibliography

1. Arnold, David. "Procter & Gamble: Always Russia." Harvard Business School, 2001.
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Global and Domestic Marketing in the Question

Words: 914 Length: 3 Pages Document Type: Essay Paper #: 73981610

Global and Domestic Marketing

In the question, I pick three factors social, cultural, and technological factors and see their effects on global and domestic marketing.

Social Factors:

In both domestic market and global market, a customer's buying behavior is influenced by social factors. The role of social factors becomes especially important to impress others and identify with the groups to which the customer belongs. Social factors interact to influence the purchase decision through various means. For example, a person first suggests or thinks of the idea of buying a particular product or service, then the individual with the power and/or financial authority makes the ultimate choice regarding which product to buy. If this behavior is adopted by others in the group, the social factors begin to influence the marketing by others.

Many consumers purchase noticeable goods to satisfy not just material needs but also social needs such as prestige. In…… [Read More]

References

McLean, F. (1998), "Corporate identity: What does it mean for museums?" Journal of Nonprofit and Voluntary Sector Marketing, Vol. 3, No. 1, 11-21.

Rothschild, M.D. (1979), "Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood Like Soap" Journal of Marketing., (Spring), 11-20.

Wilkie, William L. And Moore, Elizabeth (1999), "Marketing's Contributions to Society," Journal of Marketing, 63, 4 (October), 198-218.
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Global E-Commerce

Words: 971 Length: 2 Pages Document Type: Essay Paper #: 34511839

Global E-Commerce

Strategy implementation issues

Strategy formulation and implementation are very difficult and lengthy parts of a management process. It should be known that both formulation and implementation are interdependent. In other words, the strategy making and the implantation of the strategy should be carried out in a proper way. There are many issues that arise in making strategy and implanting it.

Conflicts can arise during strategy formulation and one should know how to handle them. As mentioned earlier, strategy planning and execution are interdependent and a plan needs to be present before something can be executed. Another thing to note is that execution takes more time than coming up with the plan. This can detract the managers from attending to the strategic goals of the process. Furthermore, the process of executive should be adaptive and dynamic enough to any changes that may arise.

Another issue that comes up is…… [Read More]

References

Kraemer, K., Fibbs, J. And Dedrick, D. (2002). 'Impacts of Globalization on E-Commerce Adoption and Firm Performance: A Cross-Country Investigation'. [e-book] Irvine: University of California. http://www.crito.uci.edu/papers/2002/JIBS.pdf [Accessed: 16 Sep 2013].

Stathopoulos, K., Espenlaub, S. And Walker, M. (2004). U.K. Executive Compensation Practices: New Economy vs. Old Economy. Journal of Management Accounting Research, 16 (1), pp. 57-92
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Global Business International Reserves in

Words: 2721 Length: 10 Pages Document Type: Essay Paper #: 24643959

other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial asset. BusinessWeek and Interbrand believe this figure comes closest to representing a brand's true economic worth. (Business Week, Aug, 2007 (http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf)

Among the top 100 brands the U.S. has the largest representation with a full 52 brands on the list. This is comparable to no other nation. The U.S. also boast the highest rankings in high tech brands, producing electronic support systems, like software and PCs and/or support functions for them, as well as food and beverage provider brands, while Japan…… [Read More]

References

BP Statistical Review of World Energy, 2008, retrieved 8, 15, 2008:

http://www.bp.com/liveassets/bp_internet/globalbp/globalbp_uk_english/reports_and_publications/statistical_energy_review_2008/STAGING/local_assets/downloads/pdf/statistical_review_of_world_energy_full_review_2008.pdf

Business Week, Aug, 2007, retrieved 8, 15, 2008:

 http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf
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Global Marketplace the Future of

Words: 759 Length: 2 Pages Document Type: Essay Paper #: 49700632

Both goods and services can be provided to a diverse group of people, provided that diversity is properly addressed and acknowledged (agin, 1994).

The changing face of globalization will also require that the labor market do some changing. More people with Internet skills will be needed, as will good writers who can get high rankings in search engines. ecent changes to Google have shown that low-quality content is no longer acceptable, and people with writing skills that are above and beyond the standard ability of anyone to put together a few sentences will be in demand. In addition to good writers, graphic designers, coders, and others who are capable of working with web sites to bring them customers and good search engine rankings will be in more demand than ever before. Management will still be a significant area in which people can excel, but the managers of tomorrow will need…… [Read More]

References

Giddens, A. (1990). The consequences of modernity. Stanford, CA: Stanford University Press.

Jain, S.C. 1989. Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing 53(1): 70-79.

Ragin, C.C. (1994). Constructing social research: The unity and diversity of method, New York NY: Pine Forge Press.

Shaw, J. 1999. Standardized international advertising: some research issues and implications. Journal of Advertising Research 39(6): 19-24.
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Global Terror War Policy Advice

Words: 1797 Length: 6 Pages Document Type: Essay Paper #: 48239500



Conclusion:

The resolution of this policy counsel meeting is the endorsement of a refinement of Australia's terror policy with respect both to the preservation of constitutional rights and in terms of approach its relationship to the United States with balance and diplomacy. Recognizing the severity the security threat but simultaneously recognizing the need to refine policies so as to diminish the tendency toward inflaming the political and ideological anger of the developing world, Australia must spend the coming decades finding ways to quell such hostility. This will mean a closer consideration of the economic, political and trade policies that often have run aground of the interests of the developing world. Likewise, it means that Australia must function as a continued partner to the U.S. But also as a voice of conscience with respect to the discretionary use of military force or diplomatic finesse.

orks Cited:

Aly, a. (2007). Australian Muslim…… [Read More]

Works Cited:

Aly, a. (2007). Australian Muslim Responses to the Discourse on Terrorism in the Australian Popular Media. Australian Journal of Social Issues, 42(1).

Australian Federal Police (AFP). (2009). Fighting Terrorism in Australia. www.afp.gov.au

BBC News. (2006). Australian Loses Terrorism Appeal. BBC News.

Brown, M. (2009). Al-Shabaab terrorists 'living in Australia.' ABC News. Online at http://www.abc.net.au/news/stories/2009/09/23/2693927.htm?section=justin
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Global Financial Investment Globalization Has

Words: 2193 Length: 8 Pages Document Type: Essay Paper #: 96124904

The success rates of this venture are increased as investors are willing to risk their money in the hope of increased gains. Otherwise put, shareholders "can accept downside risks because they fully share the upside as well" (Dynamic Equity, 2002). egardless of the sources used in contracting the necessary money, the organization would still have to retrieve a minimum of $40 million revenues during the first year in order to be profitable.

7. Exchange ate isk

Some managers at the Wilson Company argued that the organization should contract its loans in enminbi, or the Chinese currency. The measure would, according to them, help the company protect itself against currency exchange risks. Considering that the company comes to disregard this suggestion, the situation would present itself as follows:

the exchange rate is of one M to 0.2 USD, meaning basically that a United States dollar can be purchased for 5 enminbis…… [Read More]

References:

Fabozzi, F.J., Peterson, P.P., 2003, Financial Management and Analysis, 2nd Edition, John Wiley and Sons, ISBN: 0471234842

Hull, J.C., 2003, Options, Futures and Other Derivatives, Prentice Hall, ISBN 0130091448

Roworth, G., 2005, The 7 Keys to Business Success, Buzzle, http://www.buzzle.com/editorials/4-25-2005-69063.asp last accessed on May 18, 2009

Walesh, S.G., 2003, Managing and Leading: 52 Lessons Learned for Engineers, ASCE Publications, ISBN 0784406758
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Global Communication Benchmarking Competition Ford

Words: 691 Length: 2 Pages Document Type: Essay Paper #: 60700716

Indeed, according to later reports, this is indeed what the company has done. Whether this will have the desired effect or will simply drive Blockbuster further away from their competitive edge, remains to be seen. Indeed, Netflix has the advantage of diversity in terms of its rental titles. The Johnson piece reports that Blockbuster was planning to gain customers by offering better Internet deals than Netflix. In retrospect, the problem is however that the deals are so excellent that they badly affect Blockbuster's revenues (Cruise, 2007). Indeed, the company's current strength - its in-store customers - is being undermined by its efforts to increase its online customers to compete with Netflix.

B) Blockbuster believes that it can gain competitive advantage over Netflix by offering better deals to their in store customers, which could also entice online customers away from Netflix (Cruise, 2007). uch deals include in store coupons and free…… [Read More]

Sources

Archer, Brent (2007, Nov. 21). Ford (F) tumbles on economic worries. BloggingStocks. http://f.bloggingstocks.com/

Cruise, Patrick (2007, April 17). Blockbuster's online focus is killing its competitive advantage. Seeking Alpha. http://seekingalpha.com/article/32374-blockbuster-s-online-focus-is-killing-its-competitive-advantage

McIntyre, Douglas (2007, Nov 14). Ford ready to shelve some autos if sales fall further. BloggingStocks. http://f.bloggingstocks.com/

Johnson, Arik. (2004, Aug 18). Blockbuster gunning for Netflix movies-by-mail market. Competitive Intelligence.  http://www.aurorawdc.com/ci/000184.html
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Global Warming & Decreased Crop

Words: 3634 Length: 13 Pages Document Type: Essay Paper #: 70045526



Changes (Global, National, Region, Local, and Farm)

Source:

Smith (2006)

In the work entitled: "Climate Change and Agriculture" a brochure prepared for the UK Ministry of Agriculture, Fisheries and Food written by Muriel, Downing, and Hulme, et al. In Section 4: Impact of Climate Change on Crops report findings that:

1) Elevated temperature increased their rate of grain growth but shortened the duration of grain filling;

2) Higher temperatures may have decreased the availability of assimilates so decreasing grain size, grain yield and mass per grain; and 3) Higher temperatures reduced average mass per grain, in one experiment, by 25% in normal CO2 and 14% in elevated conditions." (Muriel, Downing, and Hulme, et al. nd)

The following chart demonstrates the effect that CO2, temperature, and CO2 combined with a higher temperature had on crop yields in this study.

Change in yield (%)

Source: (Muriel, Downing, and Hulme, 2006)

There are…… [Read More]

Bibliography

Chipanshi, a., Chanda, R., & Totolo, O. (Dec 2003). Vulnerability assessment of the maize and sorghum crops to climate change in Botswana. Climatic Change, 61(3).

Dhakwa, G. & Campbell, L. (Dec 1998). Potential effects of differential day-night warming in global climate change on crop production. Climatic Change, 40(3).

Isik, M. & Devadoss, S. (20 April 2006). An analysis of the impact of climate change on crop yields and yield variability. Applied Economics, 38(7).

Peng, S., Huang, J., Sheehy, J., Laza, R., Visperas, R., Zhong, X., Centeneo, G., Khush, G., & Cassman, K. (6 July 2004). Rice yields decline with higher night temperature from global warming. Proceedings of the National Academy of Sciences of the United States of America, 101(27).
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Global Business Communication Global Communications

Words: 1787 Length: 6 Pages Document Type: Essay Paper #: 84014202

Furthermore it has become critically necessary to be equipped technologically in handling today's increased IT demands for business communication.

ibliography

Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com.

Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html.

Martin, Jeannet S. And Chaney, Lillian H. (2006) Global usiness Etiquette: A Guide to International Communication and Customs. Online available at http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155.

Global usiness Support: Creating the Infrastructure for International usiness Communication (2006) Nova's Communication-ased usiness Activities. Online available at http://www.nova.ne.jp/english/corporation/02jigyo/jigyou_business.html.

Jarvenpaa, Sirkka L. And Leidner, Dorothy E. (1998) Communication and Trust in Global Virtual Teams - JCMC 3 (4) June 1998. Online available at http://jcmc.indiana.edu/vol3/issue4/jarvenpaa.html

Global Alliance Joins the Organization of the World Congress on Communication for Development (2006) Global Alliance 5 July 2006 Online available at http://www.globalpr.org/news/industry_news_direct.asp?v1=86

usiness Communications Applications on Any Network (2005) Avaya White Paper May 2005.

Avaya White Paper, "New Era of Intelligent…… [Read More]

Bibliography

Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com.

Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html.

Martin, Jeannet S. And Chaney, Lillian H. (2006) Global Business Etiquette: A Guide to International Communication and Customs. Online available at  http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155 .

Global Business Support: Creating the Infrastructure for International Business Communication (2006) Nova's Communication-Based Business Activities. Online available at http://www.nova.ne.jp/english/corporation/02jigyo/jigyou_business.html.
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Global E-Business Business Consultancy Owning

Words: 5821 Length: 18 Pages Document Type: Essay Paper #: 59896914

Now, the way to get found is through the internet. There are several different methods that can be used, too, and may businesses will choose a combination of methods so that they are able to reach out to the largest number of people without spending too much money. Even the largest and most prosperous companies have a budget, and they probably do not want to (or cannot) go over that budget in order to get results. With that being the case, these companies have to focus on the most popular ways to reach out to customers. To do that, the company needs to know the market it is targeting with its product or service (Amor, 1999; Beynon-Davies, 2004; Frieden & oche, 2006; Tcakz & Kapczynski, 2009).

A target market is vital to success, because any business (online or not) has to market to people who want and need what the…… [Read More]

References

Amor, D. (1999). The e-business (r)evolution. Upper Saddle River: Prentice Hall.

Beynon-Davies P. (2004). E-Business. Palgrave: Basingstoke.

Charlesworth, A. (2009). Internet marketing: a practical approach. New York: Butterworth-Heinemann.

Chaudhury, A. & Kuilboer, J.P. (2002). e-Business and e-Commerce Infrastructure. New York: McGraw-Hill.
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Global Business Strategies

Words: 1374 Length: 4 Pages Document Type: Essay Paper #: 6586601

Global usiness Strategies

Vincent

The aftermath of World War II has seen the evolution of economic regionalism as a means for fostering foreign trade thereby economic growth of participating countries. Economic regionalism was a conscious attempt to manage the opportunities and constraints created by international economic tie-ups after World War II through institutional arrangements facilitating free flow of goods and services and coordination of foreign economic policies. It embraced free trade areas, customs unions, common markets and economic unions. On the basis of the level of integration the economic regionalism can be differentiated widely, which can be visualized in the form of creation of free trade areas, custom unions, common markets and economic unions. The member countries practice preferential tariffs levying comparatively lower rates of duty on imports of goods among themselves than that from non-member countries. Free trade among the member countries is protected by a schedule of customs…… [Read More]

Bibliography

Marcial, Pedro. "Venezuela and Regional Integration in South America" retrieved at http://wehner.tamu.edu/mgmt.www/NAFTA / spring99 / Groups99 / pedro / final.htm Accessed on 10 April, 2004

Regional Integration in Central America" Retrieved at http://www.itcilo.it/english/actrav/telearn/global/ilo/blokit/cacmin.htm. Accessed on 10 April, 2004

Stubbs, Nicole Anne. "Regional Economic Integration: a Comparison of NAFTA and the EU" retrieved at http://depts.washington.edu/canada/nafta / 98chapters / 4stubbsnafta98.htm Accessed on 10 April, 2004
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Global Leaders as the 21st Century Unfolds

Words: 1427 Length: 3 Pages Document Type: Essay Paper #: 46172495

Global Leaders

As the 21st century unfolds, we are told that the world is embracing globalism -- a key change in the economic, political and cultural movements that, broadly speaking, move the various countries of the world closer together. This idea refers to a number of theories that see the complexities of modern life such that events and actions are tied together, regardless of the geographic location of a specific country (political unit). The idea of globalism has become popular in economic and cultural terms with the advent of a number of macro-trade agreements combined with the ease of communication brought about with the Internet and cellular communication.

Would we not logically think, then, that countries in the developing world would be doing their upmost to encourage global thinking? That these same countries would embrace the chance to forge a nation of entrepreneurs and move into a position of self-sustaining…… [Read More]

REFERENCES

Committee For Economic Development. (2006). Education for Global Leadership: The

Importance of International Studies and Foreign Language Education for U.S. Economic

And National Security. CED. Retrieved from: http://www.ced.org/images/library/reports/education/report_foreignlanguages.pdf

Graham, J.P. (2005). The Globalization of the Small Enterprise. Going Global. Retrieved from:
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Global Refugee Regime Seems to Be Veering

Words: 10399 Length: 40 Pages Document Type: Essay Paper #: 23350149

Global Refugee Regime eems to Be Veering Away From Traditional Rules

As the threat of war looms large, the situation of those displaced because of violence and fights is becoming the focal point of talks amidst humanitarian groups. Many wrote about the situation in Afghanistan. The last many years have brought about quite a lot of enormous "refugee movements and humanitarian emergencies." More than 50 million people have been displaced by conflicts, war and other disasters and things may get worse.

The many organizations that offer aid to those who are forced to flee from their native lands are trying their level best to reach out and help each one of them. But nations all over seem to be hesitant to take in refugees who do not have any place else to go. What is the solution? How can humanitarian agencies cope with the increasing number of refugees? A book…… [Read More]

Sources

Agamben, Giorgio (1995). We refugees.(Section 2: Issuing Identity) Symposium v49, n2 (Summer):114

Appling, Cathy (1995). United Nations Involvement in Haiti from a Humanitarian Perspective. Current World Leaders 38, 4, Aug, 83-98.

Copeland, Emily (1992). Global refugee policy: an agenda for the 1990s. (Conference Reports) International Migration Review v26, n3 (Fall):992

Deng, Francis M. (1995). Dealing with the Displaced: A Challenge to the International Community. Global Governance 1, 1, winter, 45-57.