However, we also intend to eventually emphasize a small niche market of people willing to see the "real" Hawaii, to learn about Hawaiian culture and customs, and be a part of a traditional community. Goals and strategies for expansion are as follows.
Objective 1: Provide a more upscale service and facilities

At this phase of our development, and with the goal of developing Kaho'olawe, we want to improve the outlook of tourism on the island to make it more valuable for the upscale market. The current development is not suitable for the luxury or more discerning traveler. Therefore, future plans will encourage upscale and niche luxury travel. The expansion will further improve local infrastructure by financially benefitting the local community.

Strategy 1: Build cabins

Cabins will be built using local materials, when possible, to create architectural works of art that are also sustainable. The aesthetic of the resort will be in keeping with….

Moreover, paved roads will invite a greater number of tourists and lead to increased tourism revenues.
Objective 2: Developing the Cultural educational center

Currently, there are no formal tourism facilities at all on the island of Kaho'olawe. Through effective marketing and advertising strategies, the proposed cultural education center will invite individuals across the globe to know the essence of Hawaiian culture by visiting the island of Kaho'olawe. Visitors to Kaho'olawe will improve their knowledge on the cultural aspects of the inhabitants of the region while enjoying the scenery and surroundings. An educational approach to tourism will focus on the promotion of the culture of the inhabitants through provision of relevant knowledge and information concerning the island of Kaho'olawe. Visitors, or edu-tourists, can choose among various cultural activities, workshops, and seminars. The facilities will expand in quality and quantity as the state of Hawaii receives return on initial investments.

At the center, visitors….

Grassroots movements and peaceful protests have helped promote equality in Hawaiian higher education. In 1991, a fierce debate waged throughout the nation over the legitimacy of affirmative action programs. That debate helped to showcase the need to take action—affirmative action—to conscientiously and constructively solve the problem of institutionalized racism. In a KFVE news show entitled “Island Issues,” two professors from the University of Hawaii talk about the need for affirmative action and how it can be put into practice at the senior levels of education. Professors Marion Kelly and Mimi Sharma focus on faculty diversity as opposed to student body diversity. The professors debate the host of “Island News” about some of the misconceptions about affirmative action. Those misconceptions include the “quality” question, a position that takes the short-range vision. The quality question is related to the perception that promoting minorities would mean promoting people who are less qualified for their….

The Meller / Feder article substantiates what Banner asserted about the diseases brought by mainlanders that killed off large portions of the Hawaiian population. Indeed, between 200,000 and 400,000 native Hawaiians lived on the Islands at about the time Captain Cook (reportedly the first white visitor) arrived in 1778; by 1910, the time of the first official U.S. Census of the Hawaiian population, there were just 38,547 natives remaining.
The Actual Motivation for the Overthrow of the Hawaiian Kingdom

riting in the Journal of Economic History, Sumner J. La Croix and Christopher Grandy explain that the beginning movement leading to the overthrow of the Hawaiian monarchy (kingdom) was accomplished through a cunningly crafted document. The La Croix article explains that, "…a small group of Caucasian" residents actually launched the overthrow through the signing of a limited time "reciprocity treaty" in 1876

(La Croix 1997 161). ith the background of the social, cultural,….

Geographical Process "Tourism Hawaii"
They don't know what they've got!" Jack London exclaimed to his hosts, while on his first visit to Kona in 1970. "Just watch this land in the future, when they once wake up!" (Both quotes from London 1917, 229).

Eighty years later, readers of Hawaii media might well have the thought "they" had finally awakened "The Big Bang Begins" proclaimed a special report of Hawaii Investor (ood 1987, n.p/), while Tune (1987, D1) asserted in the Honolulu Star-Bulletin that "Big Island Billions" were on the way. Both of these articles discussed the latest phase of tourism development that was sweeping over the State of Hawaii. ith aikiki, on Oahu, and the leeward coasts of Maui already heavily occupied by resort properties, it appeared that the Kona and Kohala Coasts on the Big Island of Hawaii were to have their turn. Fully imbued with the optimistic business spirit of….

Product Placement
Hawaii Five-0- Solving crimes with Microsoft phones

The CBS crime drama Hawaii Five-0 is a re-configured version of the old 1960s crime drama set in exotic Hawaii. In its newest incarnation, the special task force crime fighters use contemporary methods to track crime, including smartphones. Every episode begins with a new crime, which is then resolved by the end of the hour. Microsoft has negotiated a special product placement deal with the series, so the phones that are used by Lieutenant Steve McGarrett, Detective Danny 'Danno' Williams and Chin Ho Kelly are inevitably Microsoft-branded. Most recently, the Lumia 920 phone has given particular prominence as has the Microsoft Surface, Microsoft's tablet rival to the iPad. It is the Microsoft Surface that is particularly eye-catching in its usage, given that this tablet-style device is so photogenic in its ability to display crime information on the screen.

A typical episode features the Surface….

Destination development and marketing: Kaho'olawe, Hawaii
Kahoolawe: Destination Development and Marketing

Background Information on Kahoolawe

In the context of Hawaiian island chain, Kahoolawe is the smallest located towards the southwest of Maui. Kahoolawe is significant to the region for several ways thus the need towards its protection and preservation. To the native Hawaiians, the island of Kahoolawe is sacred because of the history, culture, and religious relations to the natural feature. In over thousand years ago, the island offered valuable habitat for several hundred Hawaiians. The inhabitants survived mainly through fishing and farming. Other individuals in this time depended on the development of stone tools. The island experienced a decline in relation to the decrease in the population of the inhabitants of the region. This exercise was mainly because of the lack of freshwater source, violent wars, and diseases. During the colonial era, the island was used as the prison for the colony.….

This business may not be prepared for the type of tension expansion and "growing pains" can cause. Still the company must still to its overall image of quality made natural cheeses as they continue to establish themselves. Image is everything in marketing. As Gemmy Allen (1999) writes, "many people think that marketing is just selling and advertising" (1) when those are just methods of marketing. Marketing a product means understanding the customer just as well as the product or service. It is important the company be a good fit for that customer. Advertising and selling help impact the market by constantly reassuring the customer of the company's positive image.
A small business may run into problems because they have not corrected identified themselves in the market or have not focused in the correct segment of the population that fits their product. For a company like HVCB, they may lack the….

Kona, Hilo
Marketing Plan

Marketing a Hawaiian Vacation to Canadians

The Big Island

Target Market

Canadian Demographical Information

This report was generated to serve as the basis for a marketing plan for 2013. The target market will be analyzed in terms of its demographic information as well as its vacation preferences. The target market consists of Canadian travelers who might be interested in a trip to the big island and the goal is to increase the number of travelers as well as the length of the trip and the total expenditures per day and consequently per trip. The Canadian target market segment represents a key segment. Recently activity in this segment has increased fueled by favorable exchange rates. Thus, with an effective marketing plan, the environmental conditions can be leveraged even further to broaden the base of Canadian travelers.

The Big Island

The Big Island Overview (Hawaii Tourism Authority, 2012)

Hawaii Island isn't just big, it's still growing. The….

HPU Course Requirement
Hawaii Pacific University is a liberal arts academic institution with a long history that can be traced back to 1965 when it was founded as Hawaii Pacific College. Since its inception as a liberal arts college, Hawaii Pacific University (HPU) has experienced rapid growth and expanded to include various academic programs. Some of the programs that have been included in the university include School of Business Administration and English Foundations Program. The tremendous growth of the institution is also attributable to innovative undergraduate and graduate programs that are geared towards anticipating the ever-changing community needs (Hawaii Pacific University, p.8).

As an international learning community with rich cultural context of Hawaii, Hawaii Pacific University has established a requirement that all students take a course focused on Hawaii and/or the Pacific. This requirement is established in order for the learning institution to develop a global learning community with Hawaii's or Pacific's….

Trump v. Hawaii Constrained Court View and the influences on the Supreme Court Thesis:
The main aim of this text is to highlight the misdeeds of the trump administration ruling on the immigration policy to the extent of the law. Legal precedence always follows facts and without that, the law is void and needs clarification. In the constrained view of the case, there is need to look at the implications on the economics, culture, outlook and psychology of the people involved. The law affects immigrants from all nations of Islam. The need to get the law right on this one is still in contention since various factions argue to differ. The law states clearly that America is land of the free but again, the law dictates that the government is mandated by the constitution to help the citizens preserve their security and be able to stay safe. The Trump vs Hawaii law….

Foreigners and the Economy
Impact foreigners had on Hawaii Island

The history of the discovery and consequent changes caused by the outside world dates back to the third voyage that Captain James Cook made to the Pacific with an attempt to explore more on the Northwest passage in 1778. This is when he first sighted the Islands and was well received by the locals of the islands, indeed they considered him a messenger of a god and gave him decent hospitality during his stay there. As a show of gratitude, Cook left the Hawaiians two English pigs, three goats and seeds for melons, onions and pumpkins. He then named some of the islands after his patron and this interaction can be considered the beginning of external influence on the economy of Hawaii since these gifts led to the introduction of animal husbandry and land tilling for growing the various plants Cook left….

Hawaiian culture, "each small patch of earth has its own reason for being, has a place in the grand scheme of geography, which needs to be remembered and dignified by a name of its own," (Kanahele 183). The practice of naming places is deeply embedded in Hawaiian culture. Place names anchor the human being and community to the earth. The relationship between human beings and the land is represented by the Hawaiian term aina, for which there is no direct translation in English because there is no similar concept. Literally, the word aina means "that which feeds." The "feeding" refers to the mundane quality of land as providing food, but also to spiritual sustenance that being connected to land can provide (Kahahele). Geography in Hawaiian culture has metaphorical and cosmological significance. Furthermore, Aina means more than just "earth," because it represents the deep relationship human beings have with the….

University of Hawaii has set forth a set of Strategic Directions, its version of a mission statement, to guide the university's priorities during a seven-year period. This document claims that the university system is "committed to improving the social, economic and environmental well-being of current and future generations" ("Strategic Directions," 2015). For any student or faculty, actual or prospective, it is worth asking to what extent the university system follows through with the mission set forth in its Strategic Directions.
Of course, one difficulty with this avenue of questioning is that it raises certain questions about the nature of a document like this. Is an institutional mission statement meant to be understood as a ready-made, self-subsistent blueprint -- the kind of thing where it offers us a vision of something concrete that will actually be built? Or is it meant to be some kind of Platonic ideal which is aimed….

Hawaii
Sustainable Tourism Impacts

The impact of sustainable tourism on Kaho'olawe can be divided into three constituent parts: the economic impact, the physical or environmental impact, and the socio-cultural impact.

Economic impact: The economic impact of sustainable tourism on Kaho'olawe is predicted to be a net positive gain after initial investment. Hiring only local labor, when possible, will conform to sustainable tourism goals. This will also prevent financial leakage: that is, losing any revenues gained to outsiders and instead keeping revenues within the island. This will have a net-positive impact on the local economy and permit further investment.

Physical/environmental impact: This is the area of greatest concern regarding the development of Kaho'olawe. Tourism infrastructure is likely to lead to issues and potential problems such as pollution, land degradation (erosion, sinkhole), and habitat loss for local flora and fauna. Additionally, the development of tourism could have unforeseen aesthetic drawbacks such as the need for large….