Corporate Social Action of Mcdonald\'s and the Problem of Obesity
This paper proposes a corporate social action to McDonald's to address the issue of obesity among general consumers which is caused by high-calorie and spicy fast foods. The paper starts by highlight some research studies which explain how fast foods cause obesity among children and adults, and proceeds by discussing why McDonald's should take an initiative to remove this criticism by the local and international community. The paper also highlights the strategies to implement this action plan, the intended outcomes and affected stakeholders, the constituent parts of the plan, and unintended consequences or weaknesses of this initiative by the company. ?
Literature review methodology and applications
Marketing is a complex issue (Joshi, 2005; Christensen, 1997). Because of the complexities surrounding it, it is very important that every researcher into the issue carefully consider what area of marketing he or she wants to study, and focuses on that area. By doing so, marketing (both domestic and international) can be better addressed (Christensen, 1997). Long before social media ever appeared on the scene, companies were finding creative and innovative ways to market their goods and services to consumers (Joshi, 2005).