Literature review methodology and applications
Marketing is a complex issue (Joshi, 2005; Christensen, 1997). Because of the complexities surrounding it, it is very important that every researcher into the issue carefully consider what area of marketing he or she wants to study, and focuses on that area. By doing so, marketing (both domestic and international) can be better addressed (Christensen, 1997). Long before social media ever appeared on the scene, companies were finding creative and innovative ways to market their goods and services to consumers (Joshi, 2005).
Social entrepreneurship concepts and applications
A slum is a dwelling that is built on public or private real estates unlawfully. In Turkey, these illegal settlements started with movement of people from urban to rural areas in the 1950's. Main causes of the migration incident were subdivision of agricultural lands which was caused by the then heritage systems and lack of urban public services like health, education and culture among others in rural areas and job opportunities in metropolitan areas. Currently, on average 10% of buildings are slums in Turkey.