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Honda Corporate Jet Department
Departmental Analysis: Honda Corporate Jet Department
Background of Honda Aviation Department
The department of Honda Jet bears its beginnings in Honda Aviation. The journey to the aviation industry began when engineer Michimasa Fujino, initiated the vision in 1986 of Honda's participation in research and development in advanced airborne Honda (Honda, 2012). Close to four decades later, the vision is almost a realization as Honda Jet is now in its developmental and implementation stage. Therefore, Honda Jet is an apprehension of a decade long dreams that inspired innovation in aircraft design. The main aim of the development of Honda jet is the need for a light jet that is more efficient, advanced, and elegant (Business Wire, 2012). Through experiments, research, and exploration, Honda engineers now see the Honda Jet come to realization in the next year. The company's research and development team, along with engineers for the…
Business Wire (2012, Oct 29). Honda Aircraft Company Begins Honda Jet Production: Highlights Program Progress at NBAA 2012. Press Release: Business Wire. Retrieved 7th October, 2012 from http://www.marketwatch.com/story/honda-aircraft-company-begins-hondajet-production-2012-10-29 .
Honda (2012). Honda Jet. Retrieved 7th October, 2012 from https://hondajet.honda.com/news/Index.aspx.
Honda-Current Brand Strategy
Honda has taken numerous actions to achieve new growth as it moves towards the fast changing era in the world. Its re-branding campaign is a progressive initiative, which has increasingly gained momentum over the years. This paper will focus on Honda's re-branding and brand equity strategies as reviewed in case studies and scholarly writings. Honda has maintained to be the most successful automotive import company in Japan. According to various automotive and financial analysts, Honda is geared towards becoming the leading automaker across the world. Currently, General Motors Corporation holds this position. This posits new challenges to Honda and its brand image. Honda launched brand equity and re-branding campaign to show its impact on the Japanese economy. This study looks at the possible success of Honda's re-branding and brand equity strategies.
e-branding can be defined as how a brand is re-born. In most cases, a company…
Gelder, S.V. (2009). Global brand strategy: Unlocking brand potential across countries, cultures & markets. London [u.a.]: Kogan Page.
Heneric, O., Licht, G., & Sofka, W. (2009). Europe's automotive industry on the move: Competitiveness in a changing world. Heidelberg: Physica-Verlag.
Kay, J.A. (2011). Foundations of corporate success: How business strategies add value. Oxford: Oxford University Press.
Roll, M. (2010). Asian Brand Strategy: How Asia Builds Strong Brands. Basingstoke: Palgrave Macmillan.
Honda Case Study
Honda Motors the iconic Japanese automobile and engine manufacturer was the definitive example of the 1980's and early 90's surge of Japanese dynamism and economic muscle. Only 25 years after the firm entered the automobile industry, the 'industry of industries', Honda had become one of the world's top ten producers (Mair, A. 1997). Over the last two decades though Japan has been mired in a morass of economic stagnation however, Honda continues its long run success by capitalizing on its ability to adroitly navigate the competitive global automobile landscape with innovation, economic prowess, and a focus on Total Quality Management; a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements (Free Management Library. N.D.).
The continued focus on producing superior products and technology has propelled the company to the seventh position in global vehicle sales with three million…
"Superior operations, proactive care and maintenance, a focus on functional flexibility, wellness and reliability and healthy manufacturing; this is the essence of Honda" (Arnold, P.N.D.). Honda's achievement of this quality standard rests on dismissing the notion of tradeoffs as the only viable strategic solution to polar opposite positions in areas such as: "buyer-supplier relations, work organization, product development processes, and product quality, cost, and delivery" (Mair, A.). The "Honda Way" describes an ongoing process of thought which seeks to develop a best of both worlds solution to problems long considered irreconcilable and mutually exclusive. Of particular interest in the case study is the discussion on positioning vs. developing internal resources dichotomy which has broad implications in "strategic approach to manufacturing, marketing, and product positioning (Mair, A. 1997). Analysis of this overarching dichotomy is best explicated by looking at two instances detailed in the case study; product strategy and production and logistics.
Product strategy for Honda is the continuous development and refinement of technological innovation for their customers. Technological innovation broaches the long held dichotomy of cost vs. benefit, to what extent will capital spending "deliver direct and immediate competitive advantage" (Mair, A. 1997) The development of the CVCC (compound vortex controlled combustion engine) and the VTEC (variable valve timing and lift electronic control) are striking examples of the "refusal to accept taken-for-granted trade-offs to technological change" (Mair, A. 1997). Product strategy is seen also in the design of Honda's automobile line, specifically speed of development process and model replacement. Again the transparent theme of these examples is the reconciliation of long held bifurcations. Development lead times for products which historically took five to six years were reduced by Honda to two years, all without sacrificing quality or increasing costs of production (Mair, A. 1997). Too, model replacement reconstituted the traditional approach between "complete model change in which the whole design process starts from scratch, and the 'facelift' in which only a small number of components are redesigned" (Mair, A. 1997). Honda's approach instituted a hybrid of the two positions with a "rolling or iterative model change program with significant and regular changes to each model (and hence a regular boost to consumer interest)" (Mair, A. 1997)
The logistics and production of Honda's operations reveal the
Honda case, Honda simultaneously developing hybrids, diesel, natural gas, fuel cell cars. a. Why Honda chosen strategy? Is characteristic company industry? Should Honda pick focus efforts important Honda pursue synergies ( preserve options) developing promoting multiple technologies? b.
Honda Motor Company Ltd.
The diversification strategy and the environmentally friendly automobile
Honda is a long established and powerful presence within the international automobile industry. Throughout the past recent years, the company has become focused on a determined diversification strategy which strives to respond to the various needs of vast consumer palettes. The manifestation of this diversification strategy has materialized in the creation of four categories of vehicles -- hybrids, diesel, natural gas and fuel cell cars.
A question is being posed relative to the reasons which might have driven the Honda executives to implement this strategic approach. Two primary reasons could be offered at this stage. The first is constituted by…
Until very recently, GM was not being publicly traded; after its bailout by the U.S. government, the company was required to pay down its debt and essentially purchase itself back from the taxpayers before issuing stock. This stock has now been issued, and the debt was very recently paid off, giving the company a current debt/equity ratio of .36 (GM 2011). This means that the company is primarily being financed through the ownership funds of the company rather than through borrowing, which likely means fewer short-term gains but longer financial stability. Honda, on the other hand, has a debt/equity ratio of .71, meaning that a greater percentage of the company's operations are being financed through borrowed funds rather than through ownership funds (Honda 2011). While this might lead to more short-term advantages, it is a less desirable position to be in during volatile economic and industry times.
Finally, there is…
GM. (2011). General Motors Company and Subsidiaries Supplemental Material. Accessed 7 February 2011. http://media.gm.com/content/dam/Media/gmcom/investor/2010/Q3-Financial-Highlights.pdf
Honda. (2011). Consolidated financial results for the fiscal third quarter ended December 31, 2010. Accessed 7 February 2011.
Major markets are saturated with products. Because of high fixed costs in the industry, exit barriers are high. Competition has kept margins relatively low, so Honda must move volume since they do not have sufficient differentiation to leave the mass market category. Overall, the outlook for the automotive industry is weak for the coming years.
One environmental consideration however is with respect to higher fuel costs. hile this represents a threat to most industry players, Honda has been at the front of the curve in terms of developing automobiles that utilize alternative fuels. They also have a core competency in developing automobiles with excellent mileage. Indeed, Honda's initial success in the North American automobile market was in marketing its fuel-efficient compact cars in the wake of the oil crisis in the early 1970s.
By the end of that decade, Honda has won enough market share to open a manufacturing operation…
MSN Moneycentral. Retrieved March 9, 2009 at http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=HMC
Honda Motor Company website. Retrieved March 9, 2009 at http://corporate.honda.com/about/
2008 Honda Annual Report. Retrieved March 9, 2009 at http://world.honda.com/investors/ annualreport/2008/pdf/ar2008.pdf
2009 Third Quarter Fact Sheet. Honda Motor Company. Retrieved March 9, 2009 at
Acura was launched in the mid 1980s, and it was the first Japanese produced luxury car, however it lacked many of the features that customers were looking for in high end vehicles and Acura went through almost five years of net losses before Honda finally figured out their design and distribution methods. Honda depends too much on their ingenuity and ability to adjust once a product enters the market, and as a result, they often make hasty and faulty decisions that they must then spend millions and years to fix.
Honda has significant opportunities in the near future to become the premier manufacturer in the world. The biggest opportunity lies in their technology advantage, as the frontier leader within fuel economy, they have had years of research to help them build motors that are highly fuel efficient. This applies to every single market that they operate in and with the…
The results of the cost and benefit comparisons were fairly straightforward. Regardless of the cost of fuel and the number of miles driven, the buyer of a hybrid consistently posts a net loss. Even assuming fuel costs of four-and-a-half dollars per gallon (the most expensive fuel scenario modeled) and an annual mileage of twenty-thousand miles (the highest mileage scenario modeled), the buyer is still at a net loss of nearly eighteen-hundred dollars. Combining the state benefit in increased sales tax and the public benefit from environmental benefits creates a surplus of less than two hundred dollars, and the federal losses from taxes on fuel are over three hundred dollars in and of themselves.
This is the scenario that creates the greatest benefit to the buyer in terms of fuel savings (the more expensive fuel is and the more the buyer uses, the more the savings when compared to a…
Downstream glass manufacturing is local, because each market has its own characteristics, it is low scale production and it is the most important success factor is good customer relationship. This step was seen as successful by some and unsuccessful by others. During the diversification in the automotive industry the company also acquired other business of similar profile, which was seen as successful. Later on, Pilkington entered the ophthalmologic and contact lens industry, which was characterized by every analyst as failure and the manufacturer abandoned these projects. However, during this last diversification, the company didn't disinvest immediately after the management realised that it wouldn't pay off. After acquiring the ophthalmologic capabilities and being faced with unsuccessful results, the manufacturer tried to find solutions to get back on the track that would maintain the investment. Consequently, the company moved forward to contact lenses area. Pilkington had both successes and failure in its…
Duarte, C.L. And E. Garc'a-Canal. 2004. "The Choice Between Joint Ventures and Acquisition in Foreign Direct Investments: The Role of Partial Acquisitions and Accrued Experience," Thunderbird International Business Review, vol. 46(1): pp. 39-58.
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Kogut, B. And H. Singh. 1988. "The Effect of National Culture on the Choice of Entry Mode," Journal of International Business Studies, vol. 19(3): pp. 411-432.
Lewis, H. And J.D. Richardson. 2001, forthcoming. Why Global Commitment Really Matters! Washington, D.C.: Institute for International Economics, October.
In this order of ideas, they request the assistance of specialized auditors, from both within and outside the institution. "To ensure objective control of the Company's management, outside directors and outside corporate auditors are appointed to the Board of Directors and the Board of Corporate Auditors, which are responsible for the supervision and auditing of the company. Honda has also introduced an operating officer system, aimed at strengthening both the execution of business operations at the regional and local levels and the supervision by the Board of Directors" (Honda Motor Corp. 2008 Annual eport).
A more comprehensive take on the four control mechanisms implemented by Honda can be achieved by looking at the following lines. They are a comparative analysis of the strategic approaches to control, revealing both positive and negative impacts of each mechanism, as well as the impacts they are likely to generate upon the four functions of…
Faulkner, D., de Ron, M., 2000, Cooperative Strategy: Economic, Business and Organizational Issues, Oxford University Press
Mito, S., 1990, the Honda Book of Management: A Leadership Philosophy for High Industrial Success, Continuum International Publishing Group
2009, Honda Motor Corp 2008 Annual Report, Retrieved at http://world.honda.com/investors/ annualreport/2008/on January 12, 2009
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GM v Honda
In FY 2010, General Motors earned revenue of $135 billion and earned profit of $6.17 billion on this. The 2010 FY figures are distorted because of the impact of the government bailout, but in prior years GM was losing over $30 billion per year, despite recording higher sales ($177 billion in 2007 and $147 billion in 2008). Sales hit their nadir in 2009 with just $104 billion, so part of the company's success in 2010 was that sales began to rebound. Sales thus far in fiscal 2011 are higher again, with the company on pace for around $149 billion. Net income is also stronger, the company having recorded almost $8.5 billion in net income in the first three quarters of fiscal 2011.
Honda's revenue and profit figures show a similar trend, where the company had stronger profits in 2007 and 2008, only to slump in 2009 and…
MSN Moneycentral: General Motors (2012). Retrieved February 6, 2012 from http://investing.money.msn.com/investments/stock-price?Symbol=GM
MSN Moneycentral: Honda ADR. (2012). Retrieved February 6, 2012 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=HMC
Shephardson, D. (2012). Analyst: GM may buy out retiree pensions. Detroit News. Retrieved February 6, 2012 from http://www.detroitnews.com/article/20120112/AUTO01/201120408
According to an article entitled " New Manufacturing System Gives Honda Flexibility" The flexible manufacturing process created by Honda gives the company an advantage over competitors. The article explains that close cooperation between Honda's production and R&D departments allowed the company to create the first ever production line in North America upon which SUV's and Trucks could be produced together. On this production line Honda's popular minivan the Odyssey and its luxury SUV the Acura MDX are produced. The article asserts that using what the automaker has dubbed its "New Manufacturing System...will increase speed by reducing the time needed to bring a new model to mass production or add an existing model to a different plant. It also will increase efficiency by cutting much of the investment normally needed for retooling (right).
In addition the author explains that Honda's manufacturing system utilizes new general welding equipment. This equipment allows for…
GM, Ford, Chrysler All Cutting Back on Production."2001. Brandweek. http://findarticles.com/p/articles/mi_mOBDW/is_1_42/ai_68965323
Kurtus., R. 2002. Variability reduction and the Taguchi Approach in Manufacturing. http://www.school-for-champions.com/tqm/taguchi.htm
Ford's Competitive Advantage Based on Time Driven Change." 2002. http://www.gartnerg2.com/cas/cas-1002-0008.asp
Wright, L. 2000. Ward's Auto World. http://findarticles.com/p/articles/mi_m3165/is_2000_Sept/ai_68325994
Ford v. Honda
Ford's SOT Analysis:
Low quality scores (LeBeau, 2011)
Chinese market (Forbes, 2011)
Management retirements (Muller, 2012)
eak economic conditions
Renewed consumer interest
High gas prices
Mulally is a good leader
No global mfg platform
US competitors are backed by gov't
In order for Ford to address these issues, the following strategic concepts should be implemented. The company needs to improve its innovation pipeline, but it also needs to improve its production practices so that quality is restored. The customers want Ford to succeed, but poor quality reviews are going to hurt the company's turnaround. High gas prices and rising costs elsewhere may wipe out the benefits of a U.S. recovery, so Ford needs to shift its focus to emerging market growth. That said,…
Forbes. (2011). Ford hits $14 with China growth, fuel efficiency focus. Forbes. Retrieved April 15, 2012 from http://www.forbes.com/sites/greatspeculations/2011/11/29/ford-hits-14-with-china-growth-fuel-efficiency-focus/
Forbes. (2011). Honda recovery rolling slowly with weak global growth. Forbes. Retrieved April 15, 2012 from http://www.forbes.com/sites/greatspeculations/2011/08/22/honda-recovery-rolling-slowly-with-weak-global-growth/
LeBeau, P. (2011). Ford quality tumbles in JD Power survey. CNBC. Retrieved April 15, 2012 from http://www.cnbc.com/id/43511239/Ford_Quality_Tumbles_in_J_D_Power_Survey
Muller, J. (2012). Key leaders in Ford turnaround to retire; Mulally not going anywhere. Forbes. Retrieved April 15, 2012 from http://www.forbes.com/sites/joannmuller/2012/02/09/key-leaders-in-ford-turnaround-to-retire-mulally-not-going-anywhere/
New Honda City
There is a new look and feel to urban life in Australia. Simultaneously, there is a new look and feel to the recently released Honda City model made for Australia. The sleek corners, stylish cafes and major metropolitan areas Down Under are ideal for perusing through in the 2014 Honda City, which has a number of specific features for the urban Aussie traveler navigating the increasingly modern and technologically advanced realms of Australian inner city life.
City owners will never have to worry about gas mileage as its 1.5 liter, i-VTEC engine consumes a mere 5.7 liters for every 100 kilometers traveled while pumping out 88 kW of thrust. The engine is sufficiently fortified with two choices of transmission: a five-speed manual for those who prefer the race car driving feel, or Honda's new Continuously Variable Transmission Technology. The latter eschews the typical gear approach for a…
It has wide and comfortable front seats and the rear seat passengers also have enough space qualifying as a true mid-size sedan. Easy front and rear door openings render it easy to get inside and come out of the car. It is a splendid family sedan, at or near the top of its class in all degree. It offers a soft, calm ride quality, and a gorgeous interior having front and rear seats which are spacious and cosy. Driving it enthuse confidence and its VTEC engines are even, powerful and capable. This adds to Honda's reputation for quality, durability and reliability. (2000 Honda Accord: The benchmark for mid-size sedans)
The Honda may be the best mid-size cars for the masses, however the Nissan Maxima is debatably the most excellent for the people who view cars as more than transportation devices. It is priced at $25,200 as the tested price. It…
Get quotes on the 2000 Honda Accord Sedan.
Retrieved at http://www.shopping.com/xPR-Honda_2000_Honda_Accord_Sedan~RD-1335249Accessed on January, 14, 2005
Nissan Maxima. Hispana News.
Retrieved at http://www.hispanianews.com/archive/1999/December03/04.htm Accessed on January, 14, 2005
Copoate Stategies of Japanese Automake in Euope: Case of Honda
Success in the auto industy depends in pat upon the ability of automakes to build a supeio poduct that functions efficiently and economically. Taditionally Japanese automakes have been associated with this success and efficiency in the wold of auto manufactuing. Honda, one well-known competito, is paticulaly well-known fo its dive to set itself apat fom othe automakes in copoate stategy and in the fight to design quality poducts.
Auto Manufactuing Oveview: Spotlight Honda
Studies of Japanese automake stategies suggest that the success of Japanese ca sales and copoate stategies in times of old can be attibuted in pat to the quality, wokmanship and low opeating costs of Japanese vehicles (Dadis & Sobeon-Fee, 1994; Chapman, et. al, 1995). Japanese automakes have long been known fo poducing quality and highly desied vehicles. Honda is the seventh lagest auto make (Dadis & Sobeon-Fee,…
references for Japanese Automobiles." Journal of Consumer Affairs, Vol. 28, Issue 1, p. 107
Dyer, Jeffery H.; Madhok, Anoop; Nobeoka, Kentaro. (2002). "The Influence of Customer Scope Supplier Learning and Performance: the Japanese Automobile Industry." Journal of International Business, Vol. 33, Issue 4, p. 717
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IST. (2003). "The Effects of Education System Policies and Practices on an Innovative Arts and Education Program." [Online]. Available: http://www.indiana.edu/%7Eeducr795/prop3.html#chapter3
"What objectives specific goals making ?"
What are the objectives and specific goals making these changes?
Change is constant in the business landscape, and despite being a firm with a strong reputation, Honda must strive to rehabilitate its brand image in the eyes of future consumers. Honda is primarily seen as a 'reliable' brand and while reliability is commendable, the purchase of a car must have salient emotional qualities that transcend those of mere functionality. If a car is merely a vehicle to get someone from one place to another, then Honda can easily be outflanked by other rivals that offer similarly 'reliable' transportation. In short, Honda must strive to increase its 'sex appeal' as a brand, particularly in the U.S., a nation which is so emotionally connected to its cars Although Honda is well-recognized brand, our recent survey rated the effectiveness of Honda advertising as low.
Cozens, C. (2004). Honda scoops top advertising prize. The Guardian. Retrieved:
Ross, J. (2013). Honda 'Hands' Ad is a worthy successor to 'Cog'. Retrieved from http://www.autoblog.com/2013/07/08/honda-hands-ad-is-a-worthy-successor-to-cog/
WebRidesTV. (2009, July 29). Honda The Cog [video file]. Retrieved from http://www.youtube.com/watch?v=_ve4M4UsJQo&noredirect=1
In January 2004, the J.D. Power and Associates, named Honda as the highest non-luxury brand of car. This same study looked at buyer's perceptions of problems such as engineering problems, quality of workmanship and worker errors in production. Buyers were happy with Honda, and it ranked fourth behind Lexus, Cadillac and Jaguar. The Honda also ranked first in Van and entry level SUV, and in the top three in compact, sports car, and midsize SUV (Honda anks, 2004). This study clearly shows that reliability and quality workmanship are important to the public when they are looking for an automobile to purchase.
Clearly, there are differences in the markets that each automobile company targets for sales and this makes the individual qualities of the vehicle important to the consumer. By 1990, the public could choose from 572 models of vehicles. Advertising and the public's perception of the automobiles are important. The…
BMW Classics. (2004). Retrieved November 7, 2004, at http://www.bmwworld.com/
Honda Ranks as the Highest Non-Luxury Brand in J.D. Power and Associates Initial Quality
Study. (2004). Retrieved November 7, 2004, at http://www.hondawindward.com / about.htm
Aircraft Purchasing Plan
An aircraft purchase plan is a plan designed by an organization, a corporate company or an individual with the aim of acquiring an aircraft. The design of the plan matches the buyer's specifications and needs. The acquisition plan must match the buyer's monetary resources. The resources that one has, determines the aircraft that one can purchase. The purchase plan should be consistent with the goals of the buyer (Betz 2010). The plan should be adapted to suit the needs of the buyer. This is an example of an effective aircraft purchase plan. A flight department has the duty of organizing flights for the corporate managers of the business. The flight department has the duty to ensure the aircrafts that the company has are proper to transport goods and people. The department organizes flight hours and schedule for flying corporate members.
The purpose of this purchase plan is…
Betz, F., & International Association for Management of Technology. (2010). Creating and managing a technology economy. Singapore: World Scientific.
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Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2008). Strategic management: Competitiveness and globalization. Mason, Ohio: South-Western.
Hutt, M.D., & Speh, T.W. (2012). Business marketing management: B2B. Australia: South-Western, Cengage Learning.
S. market. Instead of purchasing millions of dollars in research, Japanese manufacturers will often send their engineering and development teams to a foreign nation to study not just market conditions, but also the nuances of a given customer base as well (Aldridge, 1990). This will allow for greater insights into unmet needs, including the need to see the foreign manufacturers as being a contributor, not detractor, to national welfare. Toyota and Honda did this exceptionally well, as does Panasonic and Samsung with Google Android smartphones today.
2. Do you feel that there is really any difference, in a consumer's mind, between a Toyota Camry manufactured in the United States and an identical Camry that was manufactured in Japan but sold in the United States?
The indirect answer is that it depends on the individual consumer and their perceptual biases. From those consumers with a high level of ethnocentric mindsets, then…
Aldridge, D.N. (1990). Marketing strategy: The Japanese Approach. Marketing and Research Today, 18(4), 239.
Genestre, a., Herbig, P., & Shao, a.T. (1995). What does marketing really mean to the Japanese? Marketing Intelligence & Planning, 13(9), 16.
Halfhill, D.S. (1980). Multinational marketing strategy: Implications of attitudes toward country of origin. Management International Review, 20(4), 26.
Thackery, John. "ybrid autos REV up: but will SUV-addicted buyers opt for an environmentally friendly car that saves on gas but commands a premium price?" Electronic Business: Automotive Electronics. Oct 2002 v28 i10 pp. 64(5)
Even before reading the article, "ybrid autos REV up" an informed consumer of the media should know that quite often automobile and electronics magazines are highly favorable of the industries they chronicle. The industry is essentially their 'bread and butter' of such magazines -- i.e. without cars, fancy car gadgets, and car aficiandos, there would be no audiences for such segmented magazines. The credentials of John Thackery, the article's author, are not immediately obvious, but the article's title "ybrid autos REV up: but will SUV-addicted buyers opt for an environmentally friendly car that saves on gas but commands a premium price?" suggests a highly positive slant is being given to the vehicles, for…
However, the article does provide credible statistical evidence to suggest the car's popularity, noting "Toyota has sold a total of 100,000 of all types of HEVs worldwide in the last five years and boasts that it will crank out 300,000 HEVs annually by 2005, as more car buyers show a preference for lower emissions and better mileage." As further testimony to the likely future popularity of the cars it also notes as well that in addition to Toyota, Honda and Nissan have also begun to offer hybrid cars. Other automotive manufacturers plan to introduce electric cars in the next few years, including Ford, General Motors and Daimler Chrysler. All of these manufactures, incidentally, have linked advertisements to this article on the World Wide Web.
The intended audience of this article, however, is clearly more interested in the car's purported power than environmental impact. Although the article does quote a director of alternative power technologies at J.D. Power & Associates, Westlake Village, who notes "the total HEV industry could be as large as one-half-million units by 2007," instead the author is more keen to emphasizes that forward-thinking car makers are "building a new breed of HEVs with smaller sticker premiums and more modest emission-reduction and mileage-enhancement targets." Thackery gently mocks the Toyota Prius, for example, stating that the car "sells on its appeal as a statement of the driver's environmental piety," but the more revved up HEVs, of the future, which are incidentally are more likely to be made by American car manufacturers, "are more attuned to market realities in a country where gas guzzling is an accepted addiction. 'If you do the math, you can see that we can actually save significantly more fuel converting a 20-mpg vehicle into a hybrid than a 30-mpg vehicle, especially if it's a vehicle that sells in high volumes, not a niche vehicle,'" one GM executive is quoted as saying, in defense of GM's future, more modest emissions standards for its electronic vehicles, in contrast to the Toyota Prius.
Thus, the article overall presents solid and credible information about how hybrid cars work, and their burgeoning popularity. But this American car and electronic niche magazine, aimed at car and gadget aficionados rather than the average cost-conscious middle class American car consumer may be too quick to sneer at the petite and cost-conscious hybrids such as the Prius, and too quick to endorse the more mildly conservationist and conserving 'mild-HEVs' that American manufactures plan to make in the future. Although its information its solid, its tone must be regarded with a pinch of proverbial (electrically charged) salt.
Moreover, with more and more individuals taking on motorcycling, the number of accidents is on a continuous rise (saferoads.org).
III. a. With advancements in the motorcycle industry making motorcycles safer, motorcyclists are exposed to accidents to a lesser degree. Furthermore, even when they are involved in an accident, people who ride motorcycles containing the latest technology are less likely to experience the damage they would normally undergo. The Honda Gold Wing 2006 model is one of the best examples of technological advancements put in motorcycles, given that its airbag system is extremely important in protecting motorcyclists who experience a head-on collision (world.honda.com).
b. The National Highway Traffic Safety Administration promotes motorcycle safety through informing the general public (all kinds of motorists and even pedestrians) regarding motorcyclists and how they should not be discriminated. Through the NHTSA motorcycling program, authorities expect traffic accidents involving motorcyclists to be reduced (saferoads.org).
"Honda Develops World's First Production Motorcycle Airbag System." Retrieved December 13, 2010, from the Honda Website: http://world.honda.com/news/2005/2050908.html
"Motorcycle Helmets." Retrieved December 13, 2010, from the Advocates for highway and auto safety Website: http://www.saferoads.org/issues/fs-helmets.htm
"Motorcycle Safety." Retrieved December 13, 2010, from the moto-rider website: http://www.moto-rider.net/motosafety.html
"The Motorcycle Population Is Growing With More Women and Younger Riders." Retrieved December 13, 2010, from the Curves Ahead Website: http://www.curvesahead.net/Spotlight/the-Motorcycle-Population-Is-Growing-With-More-Women-and-Younger-Riders
Perceptual map is a marketing tool that is used to help place a brand in context of its competitors in terms of public perception of the brands with respect to critical industry variables (Daye, 2009). The two-dimensional nature of the map means that there are two dimensions (elements) that are evaluated. Consumer opinions about these variables and a variety of brands are taken in order to construct the map. The objective of the perceptual map is to understand how the brand's position in perceived by the public, and use this information to shape marketing strategy either to reinforce this perception or to change it.
Two major variables that people consider when purchasing a vehicle, other than price, are safety and prestige. For car buyers, safety is an important issue because of the inherent dangers in driving and the need to minimize the risk to yourself and your family. Prestige is…
Daye, D. (2009). Brand positioning and perceptual maps. Branding Strategy. Retrieved October 27, 2012 from http://www.brandingstrategyinsider.com/2009/09/brand-positioning-and-perceptual-maps.html
" (Worden and arton, 2003) Assessment is a method that provides an estimate of the extent of the damage and prediction is the method that offers information concerning the structural safety and that provides estimation of the residual life.
It is reported that many modern approaches to damage identification are "based on the idea of pattern recognition (PR)." (Worden and arton, 2003) A PR algorithm is stated to be one that assigns to a sample of measured data a class label, usually from a finite set. In the case of damage identification, the measured data could be vibration modeshapes, full-field thermoelastic data, scattered wave profiles etc. The appropriate class labels would encode damage type, location etc. In order to carry out the higher levels of identification using PR, it will almost certainly be necessary to construct examples of data corresponding to each class." (Worden and arton, 2003, p.3) It is…
Dale, A.K. (1984) The Analysis of Gear Noise Excitation. Journal of the Society of Environmental Engineers.
Dempsey, P.J., Afjeh, A.A. (2003) Integrating Oil Debris and Vibration Gear Damage Detection Technologies Using Fuzzy Logic." International 58th Annual Forum and Technology Display, Quebec (Canada) June 11 -- 13, 2002.
Farrar, Charles R. And Lieven, Nick A. (2007) Damage Prognosis: The Future of Structural Health Monitoring. Phil. Trans. R. Soc. A. 12 Dec 2007. Online available at: http://institutes.lanl.gov/ei/shm/pubs/PTRS%20Prognosis%2006.pdf
Hauser, G. (1985) A New Analysis Procedure for Noise and Vibration Diagnosis of Rotating Machinery. Paper presented at the INgenieurburo fur Technische Adkustik, West Germany.
Social Media etailing Applications: Opportunities and Threats
How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for etailers Today?
This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a description of optimal business strategies for social media applications, the pros/cons of using these tools in the industry, and some representative case studies concerning companies that succeeded and some that recently failed in their use of social media. Finally, the study provides a summary of the research and important findings is followed by a series of recommendations concerning how retailers should use social media technologies in their own businesses in the concluding chapter.
Social Media Business Applications
About Honda. (2013). Honda. Available: http://corporate.honda.com/america/philanthropy.aspx?id=philanthropy_overview . Last accessed 1 November 2013.
About Virgin. (2013). Virgin America. Available: http://www.virginamerica.com/about/airline-company.html.
Baumann, M. (2010, June). @Twitter Discloses Business Model #Promotedtweets RT.
Information Today, 27 (6) 1-5.
The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition:
adding some open-ended items such as these to a more traditionally scaled quantifiable survey, such as one with Likert-scaled attitudinal items, and/or "check/off" questions on demographic background variables, is a good way to make the survey "multimethod" in nature. This is because you'd be using that "single" data collection vehicle (survey instrument) to collect your data (responses) in more than one form: quantitative and qualitative! You could ask the same general questions in both forms and then compare the two alternative forms of responses to see if they 'converged,' or agreed, regarding the phenomenon that you are trying to measure via the survey (e.g., attitudes towards school climate). If they do, you can have greater assurance that "there's something real being captured/measured" regarding…
Area Sales of Luxury SUVs in High Gear; Gas Prices Don't Slow Down Affluent Buyers. (2007, April 28). The Washington Times, p. C10. Retrieved April 24, 2008, from Questia database:
The 'euniting Families Act' would also try to increase the current per country limit of 7% to 10% for the issuing of green cards. This bill, if passed, would also permit widows, widowers and children of those persons who die before the completion of the immigration process to get LP status. (Shank, Michael Honda to Announce Key Component of Comprehensive Immigration eform: euniting Families); (euniting Families Act-2009); (Honda, The euniting Families Act (H.. 2709))
euniting Families Act also attempts to stop discriminatory clauses in other immigration rules which prevent permanent same-sex partners to reunite with their families. From the perspective of illegal immigrants, section 245(i) would be more suitable as they will not have to return to their home country before filing a petition for a change of status because if they do return, they might face a possible ban ranging from 3 to 10 years barring them from entering…
Butterfield, Jeanne A. AILA on 245(i) Provisions.
Dinan, Stephen. Senate Democrats propose amnesty for some illegals. The Washington Times, 10
May, 2002. p. A4.
With the increased level of awareness of the environment, automotive car manufacturers vie on the viability of selling environmentally hybrid cars. Leading this group are Honda and Toyota. The following is a market analysis of the position of Toyota's Prius. It analyzes the following factors:
Situation of the firm in the market
The industry of hybrid cars
The strategy adopted by Prius and how it is faring in the market
The barriers of the market
Some alternative strategies to rectify the weakness of Prius and The implementation of one of its alternatives.
Toyota Motor Corporation with its subsidiaries all around the world reports $5,447 billion for the fiscal year 2001. With more than 5.5 million cars, trucks, and buses worldwide sold annually, the company boast of high profits and symbolizes the ideal in automotive industry. Spread to 24 nations and regions worldwide, Toyota with its…
Shenandoah Weiss, Environmentally friendly car may become wave of the future., University Wire, 04-26-2000.
REITMAN, VALERIE Toyota Touts Dual Benefits Of Hybrid Power System. Wall Street Journal March 26, 1997-Page A-12
JOE GAROFOLI, SUN NEWS SERVICES, NEW CIVIC TAKES HYBRIDS PRIME TIME., The Edmonton Sun, 02-01-2002, pp DR28.
Once a DMS has been created that spans across all three dealerships, financial and accounting decisions about pricing, promotion and rebates can be more effectively coordinated to a level of and accuracy not possible today. It is a common weakness in automotive retailers who represent multiple brands to be constrained by the lack of systems integration that limits their ability to create synchronized strategies (Bradford, Samuels, Wood, 2008). By having a customer system of record that spans across all dealerships that also takes into account the many variations and complexities of co-op and promotional programs, dealers are able to more cost-effectively manage selling and service programs (Zinnbauer, Eberl, 2005). Schlossmann Automotive Group needs to concentrate on how to tie together all their diverse DMS systems to create a single system of record that is based on customer activity and lifetime customer value, allowing for flexibility of integration with dealer co-op,…
Bradford, M., Samuels, J., & Wood, R. (2008). Beta Auto Dealers: Integrating Disparate Data to Solve Management Problems. Issues in Accounting Education, 23(2), 309-326.
David Pollitt. (2005). E-learning delivers management skills to Ford's North American dealers. Training & Management Development Methods, 19(1-5), 639-642.
Gary Reed, Vicky Story, & Jim Saker. (2004). Information technology: changing the face of automotive retailing? International Journal of Retail & Distribution Management, 32(1), 19-32.
Patricia T. Warrington, Elizabeth Gangstad, Richard Feinberg, & Ko de Ruyter. (2007). Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM. International Journal of E-Business Research, 3(2), 57-69.
Gas-electric hybrids have taken their knocks for being costly and relatively inefficient at highway speeds, but they remain very much on the agenda, not just at hybrid pioneer..." (2007) McCormick further relates that the hybrid choice for many is Toyota's 'Prius' particularly for those who drive mostly in the city. atter technology has been improved "to the point where the concept of a plug-in hybrid -- one that can be charged from the grid and/or use an onboard electrical power source (a gasoline or diesel engine or even a fuel cell) -- becomes a practical reality. GM's Chevrolet Volt concept, which debuted at the Detroit auto show, is the leading example of this effort. Much further down the road but still the focus of extensive engineering effort by most of the world's top automakers is the hydrogen fuel cell powered vehicle. To speed up the move to hydrogen, some automakers,…
Hybrid Cars: All about Hybrid Vehicles, Hybrid Theory of Operation, Pros & Cons, Tax Credits, Oil Pricing, Nitrogen Tire Inflation (2007) CarBuyingTips.com Online available at http://www.carbuyingtips.com/hybrid-cars.htm
Hybrid Cars (2007) All You Wanted to Know about Hybrid Cars. Online available at http://www.hybrid -- cars.info/articles/History-of-Hybrid-Cars.
McCormick, John (2007) Vehicles Tap into New Technology. Auto Insider. 18 April 2007. Online available at http://detnews.com/apps/pbcs.dll/article?AID=/20070418/AUTO02/704180313/1320/AUTO04
Amos, Christopher D. (2006) Are Hybrid-Electric Vehicles a Good Buy for Fleet Government Fleet September/October 2006.
Economic Value Added
Economic Value Added is an analytical tool which was developed in 1982 by Joel Stern and G. Bennett Stewart and has been widely accepted as a means of measuring a company's real profitability. This tool is unique because it involves calculating "the firm's residual profitability, net of both the direct cost of debt capital and the indirect cost of equity capital." (Grant, p. 2) Debt capital can be defined as the amount of money a company must spend on its current debt, including interest and other fees. However, because most interest expenses can be deducted from taxes, the calculation is often measured after taxes. Equity capital is a much more complicated factor in the equation because it deals with the value of all the assets of the company, which would normally be owned by the shareholders, but are necessary for the running of the company. This…
Bremer, Catherine. (2010, Feb. 7). "Mexico sets 250,000 tonne 2010 sugar import quota." Reuters. Retrieved from http://www.reuters.com/article/2010/02/07/mexico-sugar-idUSN0716673520100207
"China to increase coal exports quota to 38 million tonnes for 2011." (2011, Mar. 21) China Mining Association. Retrieved from http://www.chinamining.org/News/2011-03-21/1300668416d43907.html
"Economic Value Added" Whole Foods Website Retrieved from http://www.wholefoodsmarket.com/company/eva.php
Ehmke, Cole, Joan Fulton and Jayson Lusk. "Marketing's Four P's: First Steps for New Entrepreneurs." Purdue University Agriculture and Commercialization Center. Retrieved from http://www.ces.purdue.edu/extmedia/ec/ec-730.pdf
2007 Economic Crisis on American Car market
Effect of the 2008 global economic crisis on automotive industries
Crisis in the United States
Crisis in Canada
Crisis in ussia
Crisis in European markets
Crisis in Asian markets
Effects by other related crisis events
In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will also have a look at how this crisis had affected car manufacturers in other major markets around the world notably Europe, Canada and the prominent Asian markets such as China and India. Finally, we will look at some of the other factors which were important to this event namely the energy crisis since the cost of fuel is directly related to the car industry.
The automobile industry is a very important part…
Lee, C. (2003). Financial Liberalization and Economic Crisis in Asia. New York: Routledge.
Pempel, T.J. (1999). The Politics of Asian Economic Crisis. New York: Cornell University Press.
Arestis, P. (2001). What Global Economic Crisis? New York: Palgrave.
Liou, K.T. (2002). Managing Economic Development in Asia. Westport, CT: Praeger.
Ford Motors: Strategy to Beat Competitors Using Operations and Supply Chain
Ford Motor Company is the second largest automobile manufacturer in the United States apart from General Motors. The Ford Company is credited for the production of trucks and cars for mass markets. The company also produces car accessories such as cars' electronic components, vehicles' plastic, and replacement parts. Moreover, Ford Motor owns approximately 8% stakes in Aston Martin, a 2.1% stake in Mazda, and 49% stake in Jiangling. Ford Motor also develops joint ventures with several companies around the world. The company has also diversified their business operations into financial services such as American oad Insurance and Ford Motor Credit. However, Lincoln and Ford's models accounted for the approximately 10.5% of the company sales in the United States. A rise in prosperity of emerging markets has made Ford focusing their business attention in China. At the end…
Kearney, A.T. (2013). Creating Competitive Advantages through Supply Chain: Insights on India. Council of Supply Chain Management Professional.
Bozarth, C. & Handfield, R.B. (2012). Introduction to Operations and Supply Chain Management. Pearson Education.
Ned Davis Research (2016). NYSE:F Ford Motor Company. USA.
Morningstar (2016).Ford Motor Co F (XNYS). USA.
This time, it was a television commercial for a community college targeted toward adults who want to go back to school. The purpose of the college, Cortiva Insitute, was to train adults returning to school in practical job related fields such as massage therapy.
The target market of this advertisement is most likely adults who are either unsatisfied with their jobs, have recently lost their jobs, or who have never been employed. The MTV audience, however, is traditionally made up of young people who are not yet ready to consider a professional career. Though an advertisement for a four-year college seeking high school students or students who had recently graduated might be appropriate for this audience, a commercial targeting adults who want to move on with their careers is not. By advertising on MTV, the marketing planner choose to advertise to an audience too young and too inexperienced with the…
Honda Fit, Honda. The Fit Is Go! Advertisement. Game Informer. June 2008: 81
Unknown. (2008). Ad Board. Facebook. Retrieved May 30, 2008, from: http://www.facebook.com/ads/adboard/ .
Cortiva Institute. Advertisement. MTV. May 30, 2008.
The first consideration is that employees may be reluctant to reveal their innermost feelings about the company for fear that they will be punished for their responses. For this reason, it is imperative that employees are assured of absolute anonymity. This will also encourage honest answers and be the most likely to result in discovering the root causes of the problem. Employees will be able to respond anonymously by dropping their folded responses into a box by human resources.
Those that feel good about their job may be more eager to respond to a survey than those that are unhappy. A voluntary response would be more likely to result in a biased sample population. It is important that the sample is representative of the entire plant, rather than a small, select group. Therefore, employees will be told that the survey is mandatory. Although, there will be no real way to…
Gibson, S. (2004). Social Learning (Cognitive) Theory and Implications for Human Resource Development. Advances in Developing Human Resources. 6 (2): 193-210.
Manta Company Intelligence.(2008)Cardington Yutaka Technologies, Inc. (CYT). Retrieved May 28, 2008 at http://www.manta.com/comsite5/bin/manta_tt_page.pl?page=uecp_help_sidebar&mf=coms2/dnbcompany_cc305sq
Zimmerman, M. (2007). Intrinsic vs. Extrinsic value. Stanford Encyclopedia of Philosophy. Retrieved May 28, 2008 at http://plato.stanford.edu/entries/value-intrinsic-extrinsic
Use of electricity a d heat production is to systemize this process (.Nurettin Demirdoven, 13 Aug. 2004)
In contract Hybrid and fuel vehicles are efficient plus its engine is conventional with internal combustion. Fuel vehicles which consume hydrogen from fossil fuels dose not offer efficient energy with an advantage to operate an urban drive cycle used by hybrid vehicles. However, priority is mostly given to hybrid vehicles by government and various industries. In Addition, One of a famous company, Honda has released its Honda hybrid car in 2007 namely Honda Civic Compact Sedan. This car is made on the basis of new technology for saving gas. This car generally operates with three features including battery pack, gas powered engine and an electric motor to save its energy. There is also a full hybrid car which consists of the same major features mentioned above. Honda's hybrid car can easily be powered…
Lotus ental Car's CFO feasibility adding alternative fuel vehicles fleet
The problem of switching to a more fuel efficient car, especially ones that are considered non-polluting will arise for all tourist and individual car owners. The reason is the rising cost of fossil fuels and the actions of environmentalists and other powers that try and curb the use of fossil fuels and cars in many places. While the operators have some more breathing time, it can be predicted that in the near future there will be a forced shift to hybrid cars, electric vehicles and non-fuel-based vehicles in all sectors of the world. The automotive industry is itself gearing up for the change. One factor that has made the automobile producers take to producing hybrid vehicles and electric and other fuel vehicles is primarily the costs of fuel as is obtained now. The rising cost in fuel has made automobile…
Baker, Linda. (2006) "The Service Economy: Car Sharing Is the New Consumer Model." E
Magazine, vol. 17, no. 2, pp: 16-18.
Becker, Helmut. (2006) "High noon in the automotive industry"
The last century has seen an increase in the level of international purchases which has been supported by the developments in transportation and technology. Goods can move faster than before with developments in logistics. The negotiation and forming contracts for purchase with companies and communicate with potential suppliers in distant countries is also easier than in the past with the internet and tools such as video conferencing and emails. This facilitates the use of international suppliers. However, other firms may choose local suppliers believing strategy will best suit their needs. Local suppliers may be able to provide where there is an increase in the transparency of the supply chain, less exposure to risks such as interruption and exchange rate risks and proximity may allow closer collaborative relationships to develop. Both procurement strategies are viable, to assess the advantages associated with each approach the procurement from international and local suppliers can…
'Automotive and Auto Parts Industry in Turkey.' (2012). Turkish Ministry of Economy. [online] available: http://blog.tcp.gov.tr/?p=2632 .
"Automotive Industry Trends Affecting Component Suppliers.' (2005). International Labour Review, vol. 144, no. 1, pp. 130-133.
Borrus, M., Ernst, D. & Haggard, S. (2001). International Production Networks in Asia: Rivalry or Riches. London: Routledge.
Burton, S., & Steane, P. (2004). Surviving Your Thesis. New York: Routledge.
Ford Motor Company is - according to its financial statements for the last year - in relatively good financial shape, especially if one considers the current weak state of the economy, the past recessionary months and the still extremely shaky state of the recovery. This paper analyzes the current strengths and weaknesses of the company as it moves toward increasing globalization.
A useful tool in analyzing the external environment in which Ford is presently situated can incorporate Michael Porter's Five Forces model, which is graphically summarized below: (http://www.marketingteacher.com/Lessons/lesson_fivefoces.htm)
Ford is vulnerable to the threat of both new entrants (in terms generally of new car models as well as specifically of new environmentally friendly cars) as well as the threat of substitute products from other car companies eager to attract the same consumers that Ford wishes to attract. Honda, for example, is likely to become one of Ford's primary…
Hamel, Gary and C.K. Prahalad. Competing for the Future. Boston: Harvard Business Press, 1997. http://www.businessweek.com/2000/00_19/b3680166.htm
Domestic and International Human Resources
Adler (1990) emphasizes the importance of the international experience in the business world. The developing technologies between the time of Adler's presentation and 2004 has made this all the more prominent. When distinguishing between domestic and international human resources then, it is important to note that the one seldom goes before the other, while the domestic human resources paradigm has developed over a far longer time than international human resources. Adler (1990) explains that there has been an evolution in the business world from domestic human resources to international or global human resources. This has to be taken into account when business is conducted both on the local and international level.
When a company is domestically orientated, the product or service remains focused on the domestic market. Thus, research and development, as well as marketing occur on the domestic level. With a centralized…
Adler, Nancy J. (1990). "Globalization and Human Resource Management: Strategic International Human Resource Development" Faculty of Management Mcgill University, April 20. http://www.cic.sfu.ca/forum/adler.html
Baumann, M.A. (2003). "Training, rewards help convince workers to stay." Hotel & Motel Management, December 8. Internet Database: Findarticles.com
Bentley, Ross. (2002). "Barriers to flexible working." Computer Weekly, May 30. Internet Database: Findarticles.com.
Berta, Dina (2003). "Human resources: offering more to obtain, retain the best workers: Emphasis on leadership development, team building and diversity" Nation's Restaurant News, August 18. Internet Database: Findarticles.com
technology for hybrid vehicles is proven to work, we as a nation should only build and sell hybrid vehicles to help reduce the damage done to the nation's air quality. Hybrid Electric Vehicles (HEVs) have reached the point that they are affordable for most drivers, they use less energy, and they are cleaner than gasoline and diesel powered vehicles. These vehicles make sense for today and for the future, and Americans need to recognize the importance of saving the environment over their attachment to large, fuel inefficient vehicles. As a nation, the people should support and demand that automakers only build and sell HEVs. It is time to take the nation's air quality into our own hands, and demand carmakers take responsibility for the decrease in air quality standards in America today.
Hybrid electric vehicles have been talked about for many years. It is only in the last decade that…
Author not Available. "Air Quality." Airquality.Utah.gov. 2004. 21 June 2004.
Editors. "Hybrid Vehicles." Department of Energy. 2004. 21 June 2004.
< http://www.ott.doe.gov/hev / >
The assumptions of industry structure and pricing are based on the market shares of the leading competitors in the motorcycle market including Harley-Davidson with 65% and Honda with 12.9%. There are over 40 different manufacturers of motorcycles globally who comprise the remaining 22% of the worldwide market (Murphy, 2008). Gaining distribution for a new motorcycle model will be challenging given the concentration level of competitors in the market. As motorcycles are considered discretionary purchases, they are influenced by the consumer sentiment index, the level of per capita disposable income, the downstream demand for motorcycle dealership and repair, and the available time consumers have for using them (Diamond, 2008). All of these factors are taken into account in the factoring of both the baseline motorcycle industry forecast and the hybrid motorcycle forecast as well.
Sales and Unit Forecasts
Using exponential smoothing and an average sale price of $9,100, the forecast for…
Diamond, D.. (2008). Managing Incentives for Green Vehicles. Public Manager, 37(4), 15-18.
Lapide, L.. (2009). History of Demand-Driven Forecasting. The Journal of Business Forecasting, 28(2), 18-19.
Patrick Mahoney. (2007, March). Taking the roar out of the crowd: HYBRID MOTORCYCLES. Machine Design, 79(5), 98-100.
Murphy, R., Graber, M., & Stewart, a.. (2010). Green Marketing: A Study of the Impact of Green Marketing on Consumer Behavior in a Period of Recession. The Business Review, Cambridge, 16(1), 134-140.
Consumer Needs and Marketing Efforts
A need is defined as "a state of felt deprivation in a person" (Kotler, Chandler, Gibbs, & McColl 1999, p. 4). The most basic human needs are those for food, clothing, warmth, and safety. There are also needs that are more psychological, such as the need to feel loved, to feel successful, or to feel a sense of belonging. A more thorough explanation of needs can be found by considering Abraham Maslow's hierarchy of needs theory.
Maslow's hierarchy of needs theory describes five levels of need that exist in a hierarchical order. In order from highest to lowest, these needs are: physiological, safety, belongingness, esteem, and self-actualization (Daft 1997, p. 530). The physiological need refers to the basic human needs for food and water. These are essentially the basic things that every individual needs to physically survive. The safety need refers…
Belch, G.E., & Belch, M.A. (1999). Advertising and Promotion. Boston, MA: McGraw Hill.
Daft, R.L. (1997). Management. Fort Worth, TX: Dryden Press.
Kotler, P., Armstrong, G., Brown, L, & Adam, S. (1998). Marketing. Englewood Cliffs, NJ: Prentice Hall.
Kotler, P., Chandler, P., Gibbs, R., & McColl, R. (1999). Marketing. Englewood Cliffs, NJ: Prentice Hall.
With.573 correlation of Unibody directly influencing Body-on-Frame sales in the years sampled. Table 3 provides the results of the query made in SPSS Version 13.
Table 3: SPSS Correlation Coefficients
With the statistical analysis showing reasonably strong predictability, the next step is to evaluate the specific 14-month time series for greater insights into the variability and predictability of the data. What emerges from completing a Linear egression along with every exponential smoothing techniques for curve fitting is further evidence of linear (.702 regression) in addition to quadratic (.737 regression) shows that variations in Body-on-Frame demand are explained through these statistical techniques.
Table 4: Model Summary and Parameter Estimates
Dependent Variable: BodyOnFrame
Monthly Energy Review (2006) - Posted: August 28, 2006 from the Energy Information Administration at Website: http://www.eia.doe.gov/emeu/mer/petro.html . Here is the specific data table used for the analysis:
Appendix a: Comparison Analysis for 14-month Analysis
COMPARING BODY on FRAME SUV vs. CROSS-OVER (UNIBODY) SUV SALES
technologies used in various industries. e will also explore the operations management procedures that are used in these industries. Let's begin with a look at IBM, which is part of the technology industry. IBM utilizes advanced technologies in many operational management procedures. According to the IBM website these technologies are particularly important to supply chain management. The website explains that the company offers end to end business solutions, employs 5500 industry specific consultants and offers flexible financing. All of these processes aid the company in the area of operations management. ("Forecast and demand planning solutions from IBM")
The apparel manufacturing/textile industry is quite different from the technology industry because it still requires a great deal of manual labor. The tour that we reviewed in this industry was from the Northeast Knitting Mill. This company was established in 1911 for $50. The tour of the manufacturing facilities displays the circular knitting…
Company Information. 2003. Dole International. 2 April 2003. http://www.dole.com/company/index.jsp
Factory Tour." 2003. Northeast Knitting Mills. 2 April 2003. http://www.neknitting.com/tour.htm
Forecast and demand planning solutions from IBM." 2003. IBM Global Industries. 1 April 2003. http://www-1.ibm.com/industries/businesssolutions/doc/content/solution/199577107.html
Tour of the HPD." 2003. Honda Performance Development. 1 April 2003. http://www.hondaracing.com/hpd/tour_hpd.html
Strategy Development at Tesla Motors
The hybrid and all-electric vehicle market is growing rapidly, and some industry analysts suggest that the future of personal transportation is in the hands of these manufacturers. One company that is in the vanguard of this industry is Tesla Motors, named for famed inventor Nikolai Tesla. The purpose of this capstone project is to provide an industry analysis to develop a strategy for the CEO of Tesla Motors to help shape the company's future.
Review and Analysis
Define strategy and examine how the definition of strategy fits Tesla Motors and its situation
Although a number of different definitions have been advanced over the years, a useful definition in an organization context states that “strategy determines the direction and scope of an organization over the long term, and it should determine how resources should be configured to meet the needs of markets and stakeholders” (Three levels…
If Boca Raton, Fla. buys 32 Explorers, we need to let the entire municipal market know about it.
The key to foreign sales is understanding that the Explorer will be a luxury item in much of the rest of the world. Ford Explorers may be driven by middle-class families and soccer moms in the United States, but the $30,000 price tag is going to make the Explorer an upper-class item in countries with a lower standard of living than the United States.
Naturally, to overseas upper-class drivers, the vehicles they drive are status symbols, and we must focus on the prestige element of owning an Explorer. We should look for luxury lifestyle magazines - foreign versions of the Robb Report, for example - and purchase adverting that focuses on the luxury features and prestige factor of owning the Explorer. Ads with American celebrities, who often are even more…
Consumer Buying Decision
Consumer purchase decision may appear random at times as a person goes to the market to buy groceries. But whether it is a low involvement product (LIP) like a jar of mayonnaise or a high involvement product (HIP) like a house, the consumer will usually go through five stages of purchase decision which are less pronounced in the case of LIP than it would for a HIP.
A low involvement product is defined as "a product where the process of searching for information is minimal, without distinct brand loyalties." (Grebitus, p. 43) A hair brush, beauty soap, a bath towel for example would all be low involvement purchases. They do not require considerable amount of effort, energy or money and hence even if the decision goes wrong, it won't have a significant effect on the consumer.
A high involvement product on the other hand is the one…
Kurtz, D. Boone. Contemporary Marketing. Nelson Publishing. 2009
Grebitus, C. Food Quality from the Consumer's Perspective: An Empirical Analysis of Perceived Pork Quality. 2008
Motorcycle Industry Environmental Analysis
One of the primary determinants of success or failure in most industries is the level of competition and response to that competition by individual firms. In many industries this is entirely straightforward, as competition is direct in terms of product offering and pricing scale: McDonald's and Burger King are clearly in direct competition with each other, for example. Things are not quite so clear-cut in the motorcycle industry, as the product lines of many of the key players in this industry differ dramatically and cannot all be said to be in direct competition with each other, the competitive forces and macroenvironmental influences that exist in the industry can affect different companies in very different ways.
Numerous Competitors: In some regards, the motorcycle industry is very well populated and well balanced, and there is not a clear industry leader. While Harley Davidson has the largest…
http://knol.google.com/k/the-u-s-motorcycle-market# http://www.mic.org / http://www.webbikeworld.com/motorcycle-news/statistics/motorcycle-sales-statistics.htm
The opening phase of dynamic psychotherapy helps the therapist to understand why the patient is seeking treatment; what kind of triggers to current problems are present; and house troubled the patient is in terms of both physical and psychological health (text p. 41). Yalom (1989) allows for several sessions of introductory therapy, also in keeping with the psychodynamic model. At this introductory phase, the therapist gets an idea of what treatment options to present and how to proceed. Yalom (1989) also determines the frequency of the treatment in the introductory phase (text p. 41). The core way that the relationship between Yalom (1989) and Carlos exemplifies psychodynamic therapy is in regards to the transference neurosis, which intensifies in therapy (text p. 53). However, transference is worked through as a core element of the therapeutic process. In the case with Carlos, neurotic transference is exemplified most clearly in the way…
Corsini & Wedding (n.d.). Textbook.
Yalom (1989), I.D. (1989). "2 - If Rape Were Legal..." In Love's Executioner and Other Tales of Psychotherapy. New York: Basic, 1989. 59-78.
Harley Davidson External Business Environment
Strategic Business Plan Outline
The Analysis of H-D's External Environment
The industry external environment compounds an array of comprehensive forces that relate to the organization. External environment analysis of an industry facilitates an understanding of an organization position comparative to other organizations in the same industry (Worthington & Britton, 2006). An awareness of the external forces working across the industry players plays a handy role in organizations strategic planning. It also facilitates an organization's awareness on their relative opportunities and threats allowing them to plan considering their capabilities focusing on the available resources (Worthington & Britton, 2006).
The understanding of the external environment works to improve an organization's competitive advantage and potential sustainable growth with the industry dynamics at play (Peng, Wang, & Jiang, 2008). The external environmental forces can influence management decisions in running an organization. The results of such influence produce ripple effects…
Michael E. Porter. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86-104.
Peng, M.W., Wang, D.Y.L., & Jiang, Y. (2008). An institution-based view of international business strategy: A focus on emerging economies. Journal of International Business Studies, 39(5), 920-936.
Worthington, I., & Britton, C. (2006). This Business Environment. Australia: Pearson Education.
Built in entertainment
Seating for seven
Dual fold down DVD screens
Dual sliding power doors
earview back camera
Large cargo capacity
Aggressive Front and ear Styling, Power Sliding Doors, Alloy Wheels, Bluetooth® Hands Free Link®, Honda Satellite-Linked Navigation System ™ with Voice ecognition and earview Camera and Tri-Zone Climate Control
Alloy Wheels, Auto Light Control System, Navigation System, Bluetooth with voice recognition, ear seat DVD entertainment system
Alloy Wheels, Dual Sliding Doors, Star Safety System, Tire Pressure Monitor System
Based on psychographic and demographic segmentation, a direct marketing campaign would be the best way to approach the marketing of the Volkswagen outan Minivan. The goal is going to be to reach families that want…
2010 Volkswagen Routan. (2010). Retrieved August 2, 2010, from U.S. News and World Report
Web site: http://usnews.rankingsandreviews.com/cars-trucks/Volkswagen_Routan/
Routan. (2010). Retreived August 2, 2010, from Volkswagen Website:
Up here in this parking lot cell coverage was never very good. I wonder if she knows about the improvement (no one who knows this neighborhood would have even attempted to make a call up until September of this year) or just happened to be making a call and it went through.
A senior citizens community bus pulls in and parks right in front of the store, in a place reserved for handicapped drivers. No one gets out for a minute or two. I get out of my car and walk closer so I can see who will get out. I leave my clipboard in my car and go to the newspaper racks as though I'm deciding which one to buy. A white-haired man who is thin and wears a Hawaiian shirt drives the bus. He looks back at the two passengers as if to say, "We're here." The first…
Multi-National Report on Ford Motor Company:
Ford Motor Company is a worldwide company that operates in both the Automotive and Financial Services sectors with its major operations being to build up, devise, produce and service cars and trucks. hile Ford's automotive sector basically sells vehicles under various brand names such as Ford, Volvo, Mercury and Lincoln, the financial services sector provide several automotive financing products both through and to automotive dealers. Ford's automotive sector is responsible for marketing trucks, cars and vehicle parts through the retail dealers, distributors and dealers in North America. Additionally, this sector offers a series of after-sale vehicle products and services in several segments like car accessories, maintenance, repairs and extended service. On the contrary, the financial services sector provides retail financing, wholesale financing and financing to profit-making customers.
Ford's financial services sector also provides other financing services incorporating loans to dealers for operational capital, developments…
Dornbach-Bender, Rhett, Bill Slade, and Joe Thorpe. "Strategic Report for Ford Motor Company." Oasis Consulting. Oasis Consulting, 20 Apr. 2009. Web. 20 Nov. 2010. .
"Ford Motor Company -- Case Study." Business Organizational. Business Organizational, Feb. 2005. Web. 20 Nov. 2010. .
Linn, Allison. "For Ford's Mulally, Big Bets Are Paying Off: Company Lauded for Avoiding Bankruptcy, Government Aid in Recession." Msnbc. Msnbc.com, 26 Oct. 2010. Web. 20 Nov. 2010. .
Thomaselli, Rich. "Marketer of the Year: Ford Motor Co." Advertising Age. Crain Communications, 18 Oct. 2010. Web. 20 Nov. 2010. .
buying a motorbike.
Motorbikes have always appealed to me. I am an inveterate cyclist feeling free only when on my bike, but lately it entered my head that motorbikes are cool and sporty and they may be a big plus for getting the new job that I want plus -- if they can be used fro advertising for procuring girlfriends, why can they not be used for procuring boys. Superman turns into superwoman on motorbike, and so my dram plan (ignoring issues of inability to ride one and safety concerns) is to get the latest super-duper motorbike out there on the market and let the reviewer of this essay pay for it.
How does one get a motorbike?
One can always steal, but my intent is to play it honest and buy, therefore my first steps were to do some Internet research and this being a major ticket item I…
Bennet, J. The complete motorcycle book: a consumer's guide New York, NY: Facts on File, c1999.
Cycle World (Feb 01, 2009) five used-bike buying tips. Vol. 48, No. 2, p. 52
Ehow.com Guide to buying a used motorcycle www.ehow.com/facts_7259364_guide-buying-used-motorcycle.html
Popular Mechanics. How to buy a motorbike www.popularmechanics.com/cars/motorcycles/news/1751147
Work, Energy, And Momentum
Work out the following problems. Be sure to show your work in detail. See the " uploaded file for examples of how the problems should be solved.
A freight elevator has a mass of 3,000 kg, including cargo. The elevator motor raises the load 50 m in 30 s. How much work is done by the motor? What is its power?
W= 3000kg *9.8m/s2*50m
What is the KE (in J) of a 2650 lb Honda Civic traveling at 100 mph?
Conversions from English to metric m=2650lb * 1kg/2.2 lb m=1204.55kg
100 mph * 1 hr/3600 sec * 1609.344 m/mi= 44.7 m/s
KE= 1/2 * 1204.55kg * (44.7m/s2)
KE= 1,203,399.7 J
A standard baseball weights 145 g. If it is thrown vertically with an initial velocity of 50 mph, what is its potential energy change at…
Nave, C. (2010a). Momentum. Retrieved 2 August, 2010, from http://hyperphysics.phy-astr.gsu.edu/hbase/mom.html#mom
Nave, C. (2010b). Work, energy, and power. Retrieved 2 August 2010 from http://hyperphysics.phy-astr.gsu.edu/hbase/work.html#wep
Zobel E. (2010a). The Physics Department: Mechanics and Energy. retrieved 12 Nov 2010, from http://zonalandeducation.com/mstm/physics/mechanics/energy/energy.html
Zobel E. (2010b). The Physics Department: Mechanics and Momentum. retrieved 12 Nov 2010 from http://zonalandeducation.com/mstm/physics/mechanics/momentum/momentum.html
Sirius and XM Satellite Radio
Satellite radio has emerged in the past few years as the hot new trend in broadcasting. Operating similar to DirecTV, satellite radio companies bounce their signals off satellites to beam high-quality digital service coast-to-coast, offering exclusive ad-free programming. Satellite radio offers listeners the opportunity to hear any show anywhere in the United States, combining the benefits of premium quality sound and convenience when traveling on the road. Research indicates that similar to the way FM radio grew against dominant AM radio, satellite radio is becoming known for "edgier" alternative programming (McCarthy, at http://www.usatoday.com/money/media/2004-10-6-radio-compare_x.htm). The entire satellite radio industry is currently made up only two companies, XM Radio, which started broadcasting in 2001 and has 2.5 million customers, and Sirius, with 600,000 subscribers since going live in 2002. This paper will offer a comparative analysis of the two companies and a general overview of the satellite…
Deitz, C. "A Step-by-step Comparison of XM and Sirius Satellite Radio Features." Radio.
2005. About. < http://radio.about.com/od/satelliteradio/ss/blsatstepbystep.htm >.
Gustafson, C.J. "Sirius Satellite Radio vs. XM Satellite Radio- Which Streams Should You
Choose?" Ezine Articles. 2005. Ezine Articles. 21 Mar. 2005
Aligning current practices
Instead, to distinguish GM from both foreign and domestic competitors, "we are certainly in the process of creating a family of diesels which could be used in a light-duty application - i.e., 1500 Tahoes, Yukons and Escalades. And we very much believe in the diesel as one of the solutions to fuel economy issues. And we know that with a diesel we could get these vehicles to maybe 25, yes 25, miles per gallon, and with plenty of horsepower and torque." ("The Solstice's Proud Daddy: Interview ith Bob Lutz of G.M." 2005) But diesel should be only one prong of a solution to create newly innovative cars to meet environmental challenges and changing consumer desires, and these vehicles and sports cars like the Solstice do not address the desires of the core, middle-class consumer of fuel, which further research must explore, via GM's marketing and…
Brunell, Don. (10 Jun 2005) "As GM Goes, so Goes the Nation." Association of Washington Business. Retrieved 18 Oct 2005 at http://www.awb.org/cgi-bin/absolutenm/templates/?a=990&z=10
Fahey, John. (24 Aug 2005) "The Gas Guzzler Relief Act." Forbes. Retrieved 18 Oct 2005. http://www.forbes.com/home/manufacturing/2005/08/24/autos-fuel-cafe-cz_jf_0824fuel.html
Maynard, Michelle. (11 Oct 2005) "As Delphi Goes, so does GM?" Business. The New York Times. http://www.nytimes.com/2005/10/11/business/11delphi.html
The Solstice's Proud Daddy: Interview With Bob Lutz of G.M." (16 Oct 2005) Automobiles. The New York Times. Retrieved 18 Oct2005 httpp:/ / www.nytimes.com/2005/10/16/automobiles/16interview.slutz.html
GE Aviation Division, Aircraft Engines
This paper discusses General Electric Corporation (GE), specifically the arm which focuses on the production of aircraft engines. Until 2005, the GE Aviation division (GEA) operated under the designation of General Electric Aircraft Engines (GEAE). We will analyze GEA from a product standpoint, as well as from a business operations standpoint. We will firstly discuss the beginnings of GE as a maker of aircraft engines. We will discuss some of the products GEA has built which have resulted in its leadership position as one of the world's best makers of aircraft engines. The product related discussion will conclude with a look into what the future may hold related to engine technology and projects that GEA will focus upon. Secondly, we will examine GEA's unique business human resource management model. Specifically, we will examine GE's leadership education organization and its belief in the practice of rotating…
Aircraft Engines | Aircraft Systems | Aviation Services. (2011).GE Aviation. Retrieved December 25, 2011, from http://www.geaviation.com/
Deutsch, C.H. (2007, January 4). The GE way isn't for everyone. The New York Times. Retrieved December 24, 2011, from http://www.nytimes.com/2007/01/04/business/worldbusiness/04iht-ge.4102488.html
Esler, D. (2009, February). Betting Big on Business Aviation. Aviation Week. Retrieved from
Founded in Bologna, Italy in 1926, Ducati is a leading manufacturer of high performance motorcycles. Since the 1950s, its motorcycles have dominated international motor racing competitions and have competed in road racing competitions with engine capacities of over 500cc (a measurement for the motor cylinder capacity). he motorcycle market is primarily spread across North America, Europe and Japan with new markets emerging in South America, India and China. Product diversification can be divided into four segments: the motor scooter market, the off-road market, the road market with engine capacities of less than 500cc, and the road market with engine capacities of over 500cc. he road market segment with engine capacities of over 500cc includes four sub-segments: sport, touring, dual and cruiser. he following analysis will investigate possible strategies for the company over the next 5 years.
Analyzing the Internal Environment
Demographic -- Ducati has a diverse customer base…
The potential for Ducati motorcycles in the next five years is tremendous. The company must focus on three main areas to grow effectively: developing new markets; attracting female riders and exploring new customer profiles. First, as more people enter the middle class in Brazil, China and India they will be interested in acquiring the aspirational trappings of middle class lifestyle in North America, Europe and Asia. The company should focus on advertising in these developing markets, ensuring supply distribution and sales access to these customers and creating a marketing image that will appeal to these first-time buyers. Work should be done to assess along the existing customer profile spectrum (performance to lifestyle) where each of these new markets is primarily focused. A second recommendation would be to attract and expand Ducati's female customer base. This group currently stands at eight percent and has tremendous capacity for improvement as female salaries come onto a more equal footing with men in the years ahead. Advertising and marketing efforts should be made to reach these customers and to create a company image distinct from the male-centered image of Harley-Davidson. By focusing on female motorcycle customers, Ducati can maintain its existing male customer base while differentiating from its existing competitors. A final recommendation is to develop new customers within the existing motorcycle buyer profile. Ducati must develop new product lines which can appeal to both the high performance as well as the lifestyle/comfort market. Ducati is a strong company with great opportunities in the years ahead. Through an effective and rational analysis of its interests new sales and marketing opportunities can be determined to enhance the companies' market share in the next five years.
Gavetti G. (2000). Ducati. Harvard Business School. Case 9-701-132.