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Hotel Industry Essays (Examples)

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Hotel Benefits Programs Benefits Programs
Words: 4302 Length: 13 Pages Document Type: Term Paper Paper #: 14357839
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Sunmee Choi & Anna S. Mattila (Cornell Hotel & Restaurant Administration Quarterly): The impact that a hotel can have on customers by sharing a frank and specific list of pricing practices ("revenue management" [RM]) is significant, according to a peer-reviewed journal article published in 2005. Choi & Mattila conducted a study of 120 travelers (all waiting for flights from Reagan National Airport in ashington, D.C.), providing them with three distinctly different scenarios regarding a hotel's rate-management policies. The result of the research determined that the scenario with the most detailed information on hotel pricing was preferred by far more customers than the other two. Looking deeper into these results, the authors report that while merely providing information on the varying rates offered by the hotel improved customer perceptions of the hotel, which alone did not "...improve customers' perceptions of fairness." hat did improve perceptions of fairness in the minds of…

Works Cited

Bowen, John T., & Shoemaker, Stowe. (2003). Loyalty: a strategic commitment: building a Group of loyal customers is money in the bank for a hotel, but loyalty requires a long-term

Relationship in which a hotel earns its guests' trust. Cornell Hotel & Restaurant

Administration Quarterly, 44.5-6, 31-54.

Kapferer, Jean-Noel. (2005). The roots of brand loyalty decline: an international comparison,

Hotel and Motel Management and
Words: 2802 Length: 10 Pages Document Type: Term Paper Paper #: 98035292
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These travelers tend to book longer stays and are looking for more conveniences, an important emphasis for the industry in the coming years.

Tourism specialists are beginning to realize the advantages of technology in the industry. Among the benefits of technology include electronic travel or communication. Technological advances have made communications faster and more efficient. Improved computer networking has decreased the need to travel in some instances because consumers and other professionals are able to save time and money by simply contacting one another via electronic mail or electronic conferencing rather than via traveling (Muehsam & Tarlow, 1992). This may mean less people traveling, but typically it means an equivalent number of people traveling but looking for more technological conveniences when traveling including video conferencing and access to internet technology.

Thus the face of travel and tourism is changing. Consumers are looking for more electronic conveniences as they travel, particularly…

Bibliography

Gray, W.S. & Liguori, S.C. (1993). "Hotel and Motel Management and Operations, 3rd ed." New York: Prentice Hall

HIS. "Hotel Information Systems." [Online}. 17, November, 2004:

http://www.hotel- online.com/Trends/HotelInformationSystems/index.html

Muehsam, M.J. & Tarlow, P.E. (1992). "Wide horizons: Travel and tourism in the coming decades." The Futurist, 26(5):28

Hotel Strategy the Impact and
Words: 3540 Length: 10 Pages Document Type: Research Proposal Paper #: 88077015
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As tourism would surpass rice exports, in being the number one product or service that the nation provides. This has helped the industry to grow, with various tourists from around the globe going to these destinations and then talking about their trips when they return home. Over the course of time, this has caused many of these new travel destinations to increase dramatically in popularity. The information from this source is useful, because it highlights how globalization has been allowing more people, to be able to travel farther and to exotic places. As a result, this can be used to identify how the industry has changed and why a variety of hotels have taken more of an international focus. This helps to discover how globalization has changed the industry, as consumers are seeking out a more unique travel experience. In the case of the survey that is being conducted, this…

Bibliography

Global Hotel Industry Outlook, 2010, Companies and Markets. Available from: [30 August 2010].

How to Conduct an Online Survey, 2010, Take Survey. Available from: [30 August 2010].

Iconic Palm Island Reaches New Low, 2010, Real Estates Times. Available from:

Marriot International Reports Fourth Quarter Results, 2010, Marriot. Available from: [30 August 2010].

Hotel Lodging Operations Analysis of
Words: 3690 Length: 12 Pages Document Type: Term Paper Paper #: 17478181
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The section will provide non-alcoholic drinks and an environment where Christians can feel like they are in "paradise." This will as a result ensure that the hotel enlarges its target group. By including this, Paradise Hotel will be a suitable destination for all including domestic tourists who will get an opportunity to enjoy their local delicacies as well as a taste of international delicacies.

The hotel will feature fully renovated and modernized guestrooms with an extra intimate hot tub and relaxation space. The new look hotel will include an elegant late-night poolside lounge which will comprise of sun-loungers, day beds and decks. The main idea behind the renovations of the pool is to transform outdoor spaces into outdoor living rooms that offer flexible dining, drinking, events and relaxing spaces. The intimate spa will have floor cushions and new striking lights. ith these renovations in place, the hotel will therefore provide…

Works Cited:

Atzmon, Gilad. Web Log post. Peacepalestine. Peacepalestine, 24 Oct. 2005. Web. 22 Mar. 2010. .

"Easy to Implement & Maintain 5-Step Action Plan." Best Perfomance Systems: Keeping People and Profits Healthy. Bestperfomancesystems.com. Web. 22 Mar. 2010. .

"Investing in Kenya: Tourism Industry." Article Garden:Sustainable Living Articles. Article Garden. Web. 22 Mar. 2010. .

Muhoho, Robert. "Mombasa Beach Hotels- Top 10 Beach Hotels in Mombasa Kenya." Buzzle.com: Intelligent Life on the Web. Buzzle.com. Web. 22 Mar. 2010. .

Hotel Food and Beverage Cost
Words: 3327 Length: 10 Pages Document Type: Term Paper Paper #: 53277460
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In this regard, Neely advises that a "Menu has to deliver the desired target food margin percentage whilst offering a variety of tastes across a range of price points, and conform to the expectations of the brand concept" (252).

Storeroom Control. Clearly, without adequate security procedures in place, a hotel's storeroom can turn into a major center for pilferage and other shrinkage. Key control is essential to this security if electronic locks are not in place (Sunstrom 59). If physical keys are used, or a combination of approaches is elected, Sunstrom recommends that the key numbering system follow that recommended by the American Hardware Association (AHA). Under the AHAs system, the grand master key is designated with a single upper-case letter; the next level of master keys would be the previous letter designation and another letter. Change keys (these are single keys that operate a single door) are designated with…

Works Cited

Atkinson, Sally and David Butcher. (2003). "Trust in the Context of Management Relationships: An Empirical Study." SAM Advanced Management Journal 68(4):24.

Baird, Douglas G. And Robert K. Rasmussen. (2003). "Chapter 11 at Twilight." Stanford Law Review 56(3):673.

Baum, Joel A.C. And Paul Ingram. (1997). "Chain Affiliation and the Failure of Manhattan Hotels, 1898-1980." Administrative Science Quarterly 42(1):68.

Beaudry, Mark H. (1997, March). "One for the Road." Security Management 41(3):79.

Industry Environment of Four Seasons Hotel
Words: 893 Length: 2 Pages Document Type: Research Paper Paper #: 67649017
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Seasons

Analyze the industry environment of Four Seasons Hotel

Industry lifecycle: The state of the Four Seasons Hotels

The lifecycle of an industry takes the form of four distinct stages: the introduction of the product or service, growth, maturity, and decline (Product life cycle, 2012, Tutor2U). The Four Seasons is one of the most venerable hotels in the marketplace today. It made significant gains in the 1990s when egent International hotel sold its hotels to the chain, giving the Four Seasons "an instantly expanded position in Pacific Asia, and also created the basis for expansion of the Four Seasons brand in Europe and Asia" (Go 1996). Even before this international acquisition, the Four Seasons was an international brand, and was particularly famous for its New York incarnation, where its food was considered to rival that of four and five star free-standing restaurants, which is highly unusual for a hotel.

Despite…

References

Barnett, C. (2003). Traveling in style; what your money should buy at a deluxe hotel. Network Journal, 11(1), 58-58. Retrieved from  http://search.proquest.com/docview/222647916?accountid=10901 

Clifford, Stephanie. (2011). Sales of luxury goods are recovering strongly. The New York Times.

Retrieved:  http://www.nytimes.com/2011/08/04/business/sales-of-luxury-goods-are-recovering-strongly.html 

Four Seasons Hotels. (2012). Official website. Retrieved:  http://www.fourseasons.com/

Hotel Windsor Restaurant Analysis
Words: 2328 Length: 8 Pages Document Type: Essay Paper #: 94569103
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Spring Street Restaurant of Hotel Windsor

With the rising growth of hotel business, it is important that the management techniques must include and adopt the changes. In a lot of cities, the business of hotels has been re-built with addition of latest technology (Rutherford & Fallon, 2007). People fond of hotels, and individuals who use hotels on frequent basis, expect high quality for the amount of money that the hotel requires. The various companies within the business understand the different aspects of motivating, training and recruiting the staff to make sure that the customers receive the best service from them. The business of hotels is difficult in the sense that they cannot easily achieve something different and unique that would give them an advantage over their competitors. Thus, the success of a hotel business is highly based on personal interactions and engagement of the employees with the customers to take…

Bibliography

Cairncross, G., Wilde, S.J. & Hutchinson, L. (2008). Training and service quality: a case study analysis of regional Australian restaurants. Tourism and Hospitality Planning and Development, vol. 5, no. 2, pp. 149-163.

Canina, L. & Carvell, S. (2007). Short-term Liquidity Measures for Restaurant Firms: Static Measures Don't Tell the Full Story. Cornell Hospitality Report, 7 (11) 1-18.

Cho S, Woods RH, Jang S, Erdem M (2006) Measuring the impact of human resource management practices on hospitality firms' performances. International Journal of Hospitality Management 25: 262-277

Duties of a Restaurant Manager. (2015, May 03). Retrieved from Hospitality Guide: http://www.hospitalityguild.com/Careers/01_RM_duties.htm

Hotel Sustainability
Words: 396 Length: 1 Pages Document Type: Business Plan Paper #: 28305655
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Sustainability and the benefits derived from its implementation have become a contentious issue within the hotel industry. Populations, particularly in emerging markets, continue to expand at a very rapid pace. In fact, it is estimated that the population will grow to nearly 10 Billion people by the year 2050. This rapid expansion of population, although exciting, will require sustainability practices that meet present needs without compromising the needs of future generations. As such, resources, and their subsequent management will be paramount to the overall success of the hotel industry. Sustainability practices, to a large extent will require hotels to reevaluate how they operate. Through proper implementation, hotels can benefit both financially and from a customer loyalty perspective. As indicated above, the overall population is increasing rapidly. As such, the tourism market will expand alongside it. According to the article, tourism is already the largest industry in the world, with nearly…

References:

1) Blewitt, J. (2008). Understanding Sustainable Development. London: Earthscan. ISBN 978-1-84407-454-9

2) Daly, H. & J. Cobb (1989). For the Common Good: Redirecting the Economy Toward Community, the Environment and a Sustainable Future. Boston: Beacon Press. ISBN 0-8070-4703-1.

Different Types of Hotel Tourism
Words: 771 Length: 2 Pages Document Type: Essay Paper #: 45901519
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Hotel Websites: Analysis

Business Travelers, Upstairs Guests

Within the hotel industry, upstairs guests are defined as travelers that crave intimacy and "who spend less time in public areas and prefer private spaces such as bedrooms over more social spaces such as lobbies and lounges" ("Frequent travelers," 2000). The Grand Washington Hyatt is an excellent example of a hotel that caters to such a demographic. It advertises itself as place where a traveler can "relax, play and stay connected" and enjoy "Hyatt Grand Beds®, 42" HDTV, and luxury marble bathrooms with Portico spa products" within the privacy of their own suites ("ooms," 2015). The emphasis is on enjoying the traveler's own personal accommodations versus interacting with other guests. The website promotes amenities likely to be attractive to business travelers looking for solitude as they review important matters: "stay productive at our oversized work stations with a Henry Miller chair, Wi-Fi access…

References

Ace Hotel in New York. (2015) .Official Website. Retrieved from:

 http://www.acehotel.com/newyork 

Archer Hotel. (2015). Official Website. Retrieved from:  http://archerhotel.com/new-york 

Archer Hotel NY. (2015). Booking.com. Retrieved from:

Hotel Use of IMC
Words: 2531 Length: 8 Pages Document Type: Case Study Paper #: 21033226
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Hotel Use of IMC

Starwood Hotels and esorts

Starwood Hotels and esorts Worldwide, Inc. is one of the world's largest luxurious hotel chains. It is an American multinational corporation that owns, operates, manages, and franchises luxury hotels, resorts, residences, vacation ownership properties, and spas. It has more than 1100 hotels, resorts, and properties in almost 100 countries across the Globe. Its internationally recognized hotel brands include Sheraton, St. egis, Le Meridien, W Hotels, Four Points by Sheraton, The Luxury Collection, Element, Aloft, and Westin. Starwood Hotels and esorts Worldwide, Inc. manages 48% of its hotels and resorts while 46% have been franchised to private investors from all over the world. It only owns 6% of its total hotels, resorts, spas, and vacation ownership properties. It has currently employed nearly 171,000 people -- more than a quarter is employed in the United States (Starwood Hotels and esorts Worldwide, Inc., 2013).

Founded…

References

Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Prentice-Hall.

Chitty, W. (2011). Integrated Marketing Communication, 3rd Edition. South Melbourne: Cengage Learning.

Gustafsson, A., Johnson, M.D. & Roos, I. (2005). "The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention," Journal of Marketing, 69 (4): 210-218.

Hotelier Middle East Staff, (2012, 04, 25). Starwood commits 75% of marketing spend to digital. Retrieved on September 15th, 2013, from

Hotel Vendome Fire and Collapse
Words: 1351 Length: 4 Pages Document Type: Essay Paper #: 30191540
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The organization mainly focused on analyzing the history of the construction of the building by examining its two main sections, floors, and walls.

Cause of the Collapse:

Following its extensive and detailed investigations, alter J. Hickey Associates, Inc. presented a report on the possible cause for the collapse of the hotel. After making computations, it was discovered that the load on the cast iron column from the dead load alone was approximately 200,000 pounds in consideration of a minimal allowance for the corbelling action. However, a study revealed that the arching or corbelling effect of the C-Line all was only of slight importance. Due to the load, the bearing stress on the wall was estimated at around 7 to 8 times the permissible stress for a wall of good grade brick that has a good line cement mortar ("Investigation of Collapse," p. 45).

hile the bearing stress at the opening…

Works Cited:

CROMBIE, EDWARD. "Significant Fires - the Vendome Hotel Fire." Hooks & Irons. EDWARD CROMBIE, 11 June 2011. Web. 25 Apr. 2012. .

Fire Rescue Magazine. "Hotel Vendome: Remembering the Worst Firefighting Tragedy in Boston's History - My Firefighter Nation." My Firefighter Nation. Firefighter Nation, 17 June 2010. Web. 25 Apr. 2012. .

"Investigation of Collapse at the Hotel Vendome." Internet Archive. USA Government Documents. Web. 25 Apr. 2012. .

"Learning the Lessons from the Past." The Company Officer. Elsevier Public Safety and Hosted Bloggers. Web. 25 Apr. 2012. .

Hotel Strategy the First Strategy Is to
Words: 953 Length: 3 Pages Document Type: Essay Paper #: 43947537
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Hotel Strategy

The first strategy is to promote the spa at the atermark Hotel. The spa is a key strength and competitive advantage of the hotel. Many new hotels have spas in them, but few hotels have exceptional spas, something the atermark has. A great spa can help attract both business travellers looking for a break after a hard day at work, and recreational travellers looking to relax (Minnini, 2007).

Spas, like hotels, are differentiated by their branding. Customers identify with the branding of a spa and will seek out this branding when they travel (Borgman, 2011). This means there are two options for the spa at the atermark. The company can continue with its current branding, which is linked to the hotel, or it can find a spa branding partner, which has an international name in the industry. Such a deal would allow the atermark to license the spa…

Works Cited:

Borgman, P. (2011). New thinking on private branding for spas. American Spa/Spatrade.com. Retrieved May 8, 2012 from  http://www.spatrade.com/spa-business/new-thinking-on-private-branding-spas 

Minnini, T. (2007) The latest marketing strategy in the hospitality industry: Spas. Marketing Profs. Retrieved May 8, 2012 from  http://www.mpdailyfix.com/the-latest-marketing-strategy-in-the-hospitality-industry-spas/ 

No author. (2012). Buyer behavior -- the decision-making process. Tutor2U.net. Retrieved May 8, 2012 from  http://tutor2u.net/business/marketing/buying_decision_process.asp 

NW Star. (2012). Isa passengers increase 10%. North West Star. Retrieved May 8, 2012 from www.northweststar.com.au/news/local/news/general/isa-airport-passengers-increase-10/2547664.aspx

Hotel Risk Analysis The Reduction of Various
Words: 1307 Length: 4 Pages Document Type: Essay Paper #: 97077435
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Hotel isk Analysis:

The reduction of various kinds of physical and liability risks associated with the hotel business is one of the most significant aspects of managing and operating a hotel. This process of risk management requires risk analysis, which is the process of examining the hotel's risk exposure and developing appropriate strategies for lessening and preventing those risks. This risk management and analysis process also involves developing a program for minimizing the business' exposure to risks through supplementing insurance protection in case the incident takes place. A hotel manager would enhance the effectiveness and profitability of the business by eliminating every possibility of incidents occurring on the property. However, this is not always possible since the hotel manager does not have control over certain incidents (ushmore, 2010, p.18). This paper discusses the appropriate insurance for a hotel through examining importance of property insurance, difference between independent agency and exclusive…

References:

Hoyt, R.E., Dumm, R.E. & Carson, J.M. (2006, May). An Examination of the Role of Insurance Producers and Compensation in the Insurance Industry. Retrieved March 2, 2013, from  http://www.aiia.org/flat/contigencyreport.doc 

Rushmore, S. (2010, March). Managing Risks Part of Managing Hotels. Retrieved March, 2, 2013, from  http://www.hvs.com/Content/2989.pdf 

"Types of Reinsurance and Reinsurance Program Design." (n.d.). Chapter 2. Retrieved March 2, 2013, from  http://www.aicpcu.org/comet/programs/are/assets/docs/ARe144.pdf

Hotel Motel Management Operations Hotel
Words: 3702 Length: 10 Pages Document Type: Term Paper Paper #: 95727463
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One of the most important decisions that need to be taken is regarding the number of cleaning employees that are required and the frequency at which the cleaning will be conducted. These are all about the public areas where the house keeping has to be active. They also have to look after the guest room areas. The area near the guest rooms consist of the elevators through which the guests will be traveling, the corridors which they will use to reach their rooms, the stairwells through which also the guests may go and finally the guest rooms themselves. (Housekeeping)

Well one can say that the other areas are semi-public while the rooms are absolutely private, and in those the cleaning has to be done in agreement with the guest or in their absence. After cleaning, it has to be realized that the housekeeping staff are the only persons from the…

References

Facility Engineering and Maintenance. Retrieved from  http://wps.prenhall.com/wps/media/objects/1010/1034988/1 . Accessed 30 August, 2005

Food and Beverage. Retrieved at

Hotel Self-Service Kiosks History and
Words: 940 Length: 3 Pages Document Type: Thesis Paper #: 31091747
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Reduced overhead is good news for cash-conscious consumers, but bad news for hotel staff, although some former front desk employees may be promoted 'laterally' to other parts of a company.

However, subsequent IT security and maintenance demands may offset some of these cost savings. "Self-serve applications such as the Fairmont's kiosk are different from desk applications because they have to run 24/7. Once deployed, there are no ways to intervene. The kiosk can't be automatically restarted, so it needs to be a rock-solid, robust device" (Lombardi 2005). The security system must be constantly monitored for possible infringement: "The kiosks are sitting on a secure network, and we're also running EP security, a wireless encryption protocol. That's not 100 per cent bullet proof, so there's another server-based layer of security which authenticates transactions as well as providing another level of encryption" says the Fairmont (Lombardi 2009).

Kiosks can be tailored to…

Works Cited

Chakravorty, Jui. "Self-service hotel check-in to increase." Reuters. March 16, 2005.

November 23, 2003.

 http://www.usatoday.com/travel/hotels/2005-03-16-hotel-kiosks_x.htm 

Lombardi, Rosie. "Fairmont enhances customer service with self-service kiosks.

Hotel as Chain or Independent the Advantages
Words: 721 Length: 2 Pages Document Type: Annotated Bibliography Paper #: 3734155
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Hotel as Chain or Independent

he Advantages and Disadvantages of Hotels Affiliating with a Brand

Dev, Chekitan S., James R. Brown, and Zheng Zhou Kevin. "Global Brand Expansion: How to Select a Market Entry Strategy." Cornell Hotel and Restaurant Administration Quarterly 48.1 (2007): 13,27,8.

he intent of this research is to evaluate the best possible management and ownership strategy for a hotel or hospitality business to attain and keep competitive advantage. he study found that the strengths and weaknesses of specific regional markets played a far greater role in defining the overall competitive advantage of a business compared, with local ownership being a critical success factor. he study concludes that the best possible scenario is to have a local owner of the hotel capable of infusing a strong sense of customer service into the business over time. Customer service is a precursor how well a given organization culturally fits into…

The sampling frame of this study is 1,900 U.S. hotels whose performance was analyzed between 2002 and 2003, specifically focused on the net operating income percentage, occupancy and average daily rate (ADR). Brand affiliation was not a contributing factor in explaining the variation in hotel performance, but the net operating income, regional focus and price point were. The study concentrates on net operating income (NOI) as a measure of overall hotel performance and shows that in recessionary times the budget hotels that relied on quantifiably differentiated value did the best in terms of continual occupancy rates.

Walsh, Kate, Cathy A. Enz, and Linda Canina. "The Impact of Strategic Orientation on Intellectual Capital Investments in Customer Service Firms." Journal of Service Research: JSR 10.4 (2008): 300.

This is a study of 538 hotels in the lodging industry with the orientation being on which sets of attributes most determine long-term financial success. The three core areas of elements are systems capital, customer capital and human capital. Branding was include in customer capital and showed not differentiating value across the study. Customer capital did however show a foundational effect for all segments of the market and served as a stabilizing factor in overall performance. The net effect of this is that branding doesn't differentiation in how knowledge is used in a hotel, it is an essential element in defining its identity over time however. Added to this is the role of customer service and stability of key hires in a hotel, which is critical for keeping service and professional employees engaged and motivated to perform over time.

Hotel Rest Hotel and Restaurant
Words: 1564 Length: 6 Pages Document Type: Research Paper Paper #: 84709151
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In order to capitalize fully on the market segment of travelers in search of convenience rather than a particular destination or certain luxuries, affordability and a consistent level of basic quality should be emphasized in both ventures. In addition, the separation of the hotel and restaurant branding is desirable in order to promote the greatest revenue from both ventures. In keeping with the convenience and quality aspects of both business ventures, and the need for consistency and careful management control without extensive owner oversight, Holiday Inn has been selected for the hotel brand and management company, and Chili's has been selected as the brand and operator of the restaurant. This combination should provide the revenue and profitability that the owners are seeking without engaging in necessarily expensive attempts to increase occupancy rates.

Profitability in the hospitality industry can be more difficult to come by than might be imagined, but it…

References

Brinkers International. (2012). Accessed 20 March 2012.  http://www.brinker.com/company/ 

DineEquity. (2012). Accessed 20 March 2012. http://investors.dineequity.com/phoenix.zhtml?c=104384&p=irol-irhome

IHG. (2012). Accessed 20 March 2012. http://www.holidayinn.com/hotels/us/en/global/support/about_ihg

Wyndham. (2012). Accessed 20 March 2012. http://www.wyndhamworldwide.com/

Star Gold Coast Hotels the Gold Coast
Words: 1012 Length: 3 Pages Document Type: Essay Paper #: 84909161
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Star Gold Coast Hotels

The Gold Coast sector is on the top 66 est Luxury Hotels in Australia list (The 66 est Luxury Hotels in Australia). It is popular for the surf beach, rain forest, golf, theme parks, as well as other attractions (Gold Coast Hotels) and specializes in vacation and holiday getaways (Gold Coast 5 Star Accommodation). The Gold Coast 5 star Hotels are also popular to businesses for meeting, conferences, and other business events. Some of the tourist attractions include the hump back whale tours, theme parks, wildlife sanctuaries, hot air ballooning, kayak paddling, snorkeling, and entertainment at hospitality places with spectacular views (Tourism Queensland, 2010). Australians enjoy a laid back lifestyle with river activities and watching horse racing at the irdsville Races.

PEST Analysis

The PEST Analysis includes analysis in political, economic, socio-cultural, and technological (Manktelow). The Australian government is a constitutional monarchy with a parliament system…

Bibliography

Australia: September 2002. (2002, Sep 25). Retrieved from World Trade Organization:  http://www.wto.org/english/tratop_e/tpr_e/tp202_e.htm 

Tourism Queensland. (2010). Retrieved from Tourism Queensland:  http://www.tq.com.au/newsroom/ 

Technology Pioneers 2013: Pushing New Frontiers. (2012). Retrieved from World Economic Forum:  http://www3.weforum.org/docs/WEF_TP_PushingNewFrontiers_Report_2013.pdf 

Australia Economy and Politics. (n.d.). Retrieved from AsiaRooms.com:  http://www.asiarooms.com/en/travel-guide/australia-economy-and-politics.html

Kimpton Hotel
Words: 1921 Length: 7 Pages Document Type: Business Plan Paper #: 65459447
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Kimpton Hotel

Cost

The Kimpton Hotel will have higher costs in contrast with other locations. This is because Hong Kong is one of the most expensive real estate markets in the world. As it is sitting, at a cross roads between mainland China and the West based upon the cultural traditions and history it embraces. At the same time, the location of One Exchange Square; is considered to be prime real estate. This is due to the fact that it sits on the water front of the Victoria Harbor. (McMillan, 2012)

Estimate cost of leasing for One Exchange Square Hong Kong (total of 8th floor) yearly

Its total square footage is 2 million ft. The structure consists of 88 floors. The hotel will be located on the 8th floor. Currently, UBS is the primary renter for the facility with them paying a total of $42 million per year to lease…

References

Five Star Hotels. (2013). Hotel Club. Retrieved from:  http://www.hotelclub.com/shop/hotelsearch?type=hotel&hotel.keyword.key=Hong%20Kong&hotel.rooms [0].adlts=2&hotel.rooms[0].chldAge[0]=&hotel.rooms[0].chldAge[1]=&hotel.rooms[0].chldAge[2]=&hotel.rooms[0].chldAge[3]=&hotel.rooms[0].chldAge[4]=&hotel.rooms[0].chlds=0&hotel.type=keyword&hotel.rating=5&hotel.chkin=14/05/13&hotel.chkout=15/05/13&search=Search&DCSext.tld=hotelclub.com&curr=USD&locale=en_AU&lpid=plhot

Hotel Industry in Hong Kong. (2007). HK EX-News. Retrieved from:  http://www.hkexnews.hk/listedco/listconews/sehk/2007/0319/01881/ewp115.pdf 

McMillan, A. (2012). Hong Kong Headache. Reuters. Retrieved from:  http://uk.reuters.com/article/2012/02/20/ubs-hongkong-rent-idUKL4E8DF2SC20120220 

McMillan, A. (2010). In Hong Kong. New York Times. Retrieved from:  http://www.nytimes.com/2010/12/10/greathomesanddestinations/10iht-rehk.html?_r=0

American Hotel Lodging Association Management Carriers Under
Words: 1493 Length: 5 Pages Document Type: Essay Paper #: 77362291
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American Hotel Lodging Association

Management Carriers under the Hotel and estaurant Industries

Hotel, lodging and restaurant industries are one of the fastest growing career areas in the world today. These industries have very high potential for job creation because they are diverse and dynamic. This sector grows every day in all parts of the world and absorbs many people ranging from the skilled, semi-skilled and unskilled. There is a high demand for services offered by these industries in America and beyond. This high demand forces the operators in this sector to expand and grow in all ways in order to meet their customers' expectations. esearch in the hospitality industry which include hotels and restaurant shows that, this sector grows at a high rate than any other sector. Statistics shows that more than one out of ten jobs in the world today relates to this sector directly or indirectly.

Hotel, lodging…

References

U.S Bureau of Labor and Statistics. (2006).Career Guide to Industries 2006-2007.Washington:

Washington D.C

David, K.H. And Jack, D.N. ( 2009). Human Resource Management in the Hospitality Industry.

New Jersey: John Willy and sons.

Expanding Hotel Business Market Plan
Words: 2344 Length: 8 Pages Document Type: Term Paper Paper #: 22921184
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The hotel seeks to promote its strategic location and incomparable services to boost its sales to the majority of people and tourists visiting Southern California. Its proximity to central Loss Angeles also gives an advantage to the hotel to target the urban dwellers seeking recreation facilities outside the central city.

Marketing programs

Pricing of services and products offered by the Long beach hotel is under management and control of market conditions of demand and supply. Prices are elastic depending on the season of the year. During peak periods, prices for accommodation services range from $100 to $400. These prices aim to meet the demands of a bigger range of people. The prices vary depending on the capability of a customer. Price charge depends on the facilities available in the hotel rooms and other services that a customer may require such as dinner and breakfast. Charges such as $400 per night…

References

Nijssen, E., Frambach, R. (2001). Creating consumer value through strategic marketing planning: A management approach. AH Dordrecht: Kluwer academic publishers.

Westwood, J. (2002). The marketing plan: A step-by-step guide. London: Kogan page Limited

Stapleton, J & Thomas, J, M. (1998). How to prepare a marketing plan: A guide to reaching the consumer market. Brookfield: Growing publishing limited

Berry, T & Wilson, D. (2001). On target: The book on marketing plans. United States of America: Palo Alto software Inc.

Franchising of Hotels Advantages vs Disadvantages the
Words: 3130 Length: 10 Pages Document Type: Research Paper Paper #: 63374695
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Franchising of Hotels: Advantages vs. Disadvantages

The objective of this study is to examine the advantages and disadvantages of franchising hotel operations. Toward this end, this study will conduct an extensive review of literature in this area of inquiry as well as interview two individuals, Mr. X, and Mr. Y in order to determine whether there are more advantages or disadvantages.

Mr. X is the General Manager of a well-known hotel in Istanbul Turkey, specifically Radisson lue Istanblue Asia. The property is owned by a private company 'Ant Yapi' but the hotel is affiliated with brand Radisson, owned by the Rezidor Group. Mr. Y is the front office manager of another hotel in Istabul, specifically Swiss Otel osphorus, the property being owned by FIA group and the hotel affiliated with Swiss Hotel brand with the brand being owned by Raffles Group.

Literature Review

Chapter 19 entitled Property Management of an…

Bibliography

1. Sealover, E. (2010) Independent hotels struggle against chains, reward programs. The Business Journal. Retrieved from:  http://www.bizjournals.com/denver/stories/2010/07/05/story3.html?page=all 

2. Wolff, C. (2009) Taking An Independent Approach. Hotel News Now. Retrieved from:  http://www.hotelnewsnow.com/Articles.aspx/827/Taking-an-independent-approach 

3. International Chains Hotel, Chains Hotel, or Independent? (2012) Hotel and Resort Management. Retrieved from: http://thehomeinteriordesign.com/international-chains-hotelnational-chains-hotel-independent/

4. Mayock, P. (2011) Independents Team Up With Brands., Feb. Retrieved from:  http://www.inndevmgmt.com/pdfs/Independents_team_up_with_brands.pdf

Western Hotels Best Western Has a Prominent
Words: 596 Length: 2 Pages Document Type: Essay Paper #: 45018143
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Western Hotels

Best Western has a prominent international presence with hotels in over 90 countries worldwide. The largest percentage of these hotels (2194) is in North America followed by Europe with 1,424 hotels then, Asia with over 300 then South America with slightly over 116 (Best Western International, 2012).

Competitive analysis

The top Best Western competitors are Holiday Inn and Comfort Inn. Holiday Inn has a 90.9% total Brand Awareness followed by Best Western at 89% then followed by Comfort Inn at 88.7% in addition, Best Western's total advertising awareness in 2010 was 18% followed by Holiday Inn Express at 16.8% and then Holiday Inn at 16.7% (Best Western International, 2012)

The Disadvantages of Franchising

The preparation of legal documents such as agreements, Uniform Franchise Offering Circulars (UFOCs) and related documents, and filing them is costly.

The state laws regulate the situations in which a franchisor may wish to terminate…

References

Best Western International . (2012). North American Development. Retrieved from www.bestwesterndevelopers.com:  http://www.bestwesterndevelopers.com/membership/pdfs/NAD-2011-Sales-Presentation-FINAL.pdf 

Hotel New Resource. (2012, August 12). Best Western Hotel Industry News . Retrieved from www.hotelnewsresource.com:  http://www.hotelnewsresource.com/HNR-companyid-coid-10057-Best_Western.html

Adult Day Care Industry
Words: 2226 Length: 7 Pages Document Type: SWOT Paper #: 9162375
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Adult day care industry is well-known for providing social and basic health assistance to the elderly with physical and mental disabilities. The assistance provided in these adult day care centers include meals, hygiene services such as bathing and cleaning up, therapeutic activities and transportation. This industry is differentiated from nursing homes since adult day cares only operate during normal business hours and therefore do not include home or night care ACH National espite esource Center, 2004.

Companies in this industry depend on three major sources of finance which are grants from donor agencies, fees charged to clients or public funding from the government. Public funding represents 55% of product segmentation while client fees represent 26%. In the year 2013, the industry had gross revenue of 6.2 billion dollars representing an annual growth of 2%. 3,700 businesses operating in this industry made total profits of just over 396 million dollars. According…

References

ARCH National Respite Network & Resource Center. (2012). Building Blocks for Lifespan Respite: Federal Guide to Funding for Adult's and Children's Respite. (Lifespan Respite ed., Vol. 101): Chapel Hill.

ARCH National Respite Resource Center. (2003). Respite for Persons with Alzheimer's Disease or Related Dementia. (ARCH Factsheet ed., Vol. 55): Chapel Hill.

ARCH National Respite Resource Center. (2004). Adult Day Care: One Form of Respite for Older Adults. Chapel Hill: ARCH Factsheet Number, 54(1), 14.

IBIS World. (2013). Adult Day Care in the U.S. Industry Report OD5942. Retrieved November 10th, 2013, from  http://www.ibisworld.com/industry/home.aspx

Luxury Hotels Embracing Executive Lounges
Words: 11230 Length: 25 Pages Document Type: Multiple Chapters Paper #: 60104422
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executive lounges of luxury hotel in London

Promotion of Executive Lounge

Overview of the UK hotel industry

Executive lounge market research and trends

Advantages and disadvantages from the hotel perspective

Tourism data

SERVQUAL theory

Methodology and previous research

Research strategy and tools

Sample selection

Reliability and validity

Executive lounges are sections set aside by hotels to cater for guest or customers who are would not mind paying more in order to receive a premium or preferential services (Nguyen, 2015). Just as in the airline industry, the hotel industry has recognized the need to have special services for clients who have huge demands, especially business travelers. The major benefits of executive lounges are the services or amenities offered. Most executive lounges allow guest to have an early check-in and late checkout, business center, allowing guest to take a shower before their rooms are available, private meeting areas, and free meals. The…

Bibliography

AB HAMID, N.R. & AKHIR, R.M. 2013. Beyond technology-based customer relationship management: It is total customer experience management. Research in Business and Economics Journal, 8, 1.

BECKER, E. 2013. Overbooked: the exploding business of travel and tourism, New York, NY, Simon and Schuster.

BJORN, A. 2013. The needs and wants of business and leisure guests at Marriott Brussels.

BRYMAN, A. 2012. Social research methods, Oxford, Oxford university press.

Starwood Hotel Chain Today Businesses
Words: 3157 Length: 8 Pages Document Type: Research Proposal Paper #: 49015747
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S.S.. This has resulted in a renewed tourist enthusiasm to visit these countries. The imaging process involved a portrayal of conformity to the European paradigm, a projection of a safe and friendly environment, and the development of niche tourism products to attract visitors. These efforts have culminated in countries such as Hungary and Poland becoming very attractive tourist markets. This creates a favorable climate for hotel chain expansion.

In a writing that dates ten years later, Hughes and Allen (2009: 188) also indicate this. Factors in favor of CEE countries and the tourist demand for travel in these countries include their EU membership and associated publicity, as well as the above-mentioned increase of "Europeanness," as opposed to communism, in these countries. Indeed, Hungary and Poland ranked 15th and 17th respectively in the world when surveyed for their international tourist arrivals (Hughes and Allen, 2008). Croatia, Estonia, and Lithuania also showed…

References

Bartl, H (1999) The hotel market in the former Eastern Bloc -- An overview. Journal of Vacation Marketing, Vol 3, No 4. Internet  http://jvm.sagepub.com/content/3/4/341.full.pdf+html  Accessed on 06/11/2010.

Chasan, E (2010) Extended Stay accepts Starwood reorganization bid. Reuters, 17 March. Internet  http://www.reuters.com/article/idUSN1718200020100317  Accessed on 06/11/2010.

De Lollis, B (2008) CEO Profile: Starwood, Van Paasschen both on the move. USA Today, 23 June. Internet  http://www.usatoday.com/money/companies/management/2008-06-22-starwood-ceo-paasschen_N.htm  Accessed on 06/11/2010.

Drohan, R and Foley, A (2009) Towards A Resource-Based View Of The Firm Perspective On Enhancing Customer Relationships In The Hotel Industry. Internet  http://repository.wit.ie/1381/1/TOWARDS_A_RESOURCE-BASED_VIEW_OF_THE_FIRM_PERSPECTIVE_ON_ENHANCING_CUSTOMER_RELATIONSHIPS_IN_THE_HOTEL_INDUSTRY_-_RIKON_Group.pdf . Accessed on 06/11/2010

Ensuring the Security of a Hotel
Words: 1951 Length: 6 Pages Document Type: Term Paper Paper #: 87099774
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Security Measures

The hotel industry has experienced the need to enhance security of guests in the recent past given the increased security threats/attacks in the modern business environment. The increased focus on enhancing security in the hotel industry has represented a major shift from the serious neglect of various security responsibilities that characterized this industry in the past. According to Fischer, Halibozek & Walters (2013), hotel managers, particularly security managers, are faced with the need to enhance their security measures because of the numerous safety concerns in this sector such as potential terrorist attacks. In light of modern security concerns, there is need to adopt a comprehensive approach towards improving hotel security. This paper provides a plan for improving hotel security during ground breaking, grand opening, and across daily operations. The discussion is based on plans to construct the newly approved John Jay Hotel on 59th Street in New York…

References

Bennett, F.L. (2007). The management of construction: a project lifecycle approach. Third Avenue, NY: Taylor & Francis Group.

Fischer, R.J., Halibozek, E.P. & Walters, D.C. (2013). Introduction to security (9th ed.). Waltham, MA: Butterworth-Heinemann.

Heibutzki, R. (n.d.). Safety and Security Tips for Hotel Management. Retrieved June 28, 2017, from  http://work.chron.com/safety-security-tips-hotel-management-7983.html 

National Counter Terrorism Security Office. (n.d.). Counter Terrorism Protective Security Advice for Hotels and Restaurants. Retrieved from Association of Chief Police Officers website:  https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/374923/Hotels_Restaurants_Reviewed.pdf

Case Analysis of Portman Hotel
Words: 2332 Length: 8 Pages Document Type: Case Study Paper #: 70766220
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Portman Hotel Company

Diagnosis

Business Goals and Accomplishments of PV (Personal valets) System

The Portman Hotel Company

The Portman Hotel Company is acknowledged as being one of the prestigious and luxury hotels in the expanse. PV system is now set to increase its service level for the guests to ensure that it far exceeds the service level provided by its competitors. In particular, the main business objective of the PV system was to provide quality service to the guests as the PVs were specially trained to understand the personality-based needs of the consumers. The PV system was purposed to change the organization of the hotel altogether with the objective of making it more effective and alluring as compared to its competitors. In particular, conventional luxury hotels in America had different personnel for undertaking different duties such as cleaning rooms, stocking up the mini bars, cleaning the hallways and so on.…

References

Catrett, J., & Lynn, M. (1999). Managing status in the hotel industry how Four Seasons came to the fore. Cornell Hotel and Restaurant Administration Quarterly, 40(1), 26-39.

Chiang, C. F., Jang, S., Canter, D., & Prince, B. (2008). An expectancy theory model for hotel employee motivation: Examining the moderating role of communication satisfaction. International Journal of Hospitality & Tourism Administration, 9(4), 327-351.

DeLamater, J. (2006). Handbook of Social Psychology. New York: Springer.

Gallardo, E., Sanchez-Canizares, S. M., Lopez-Guzman, T., & Margarida Nascimento Jesus, M. (2010). Employee satisfaction in the Iberian hotel industry: the case of Andalusia (Spain) and the Algarve (Portugal). International Journal of Contemporary Hospitality Management, 22(3), 321-334.

Internet and the Lodging Industry
Words: 1143 Length: 3 Pages Document Type: Research Paper Paper #: 2472398
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Ethics and security concerns

Despite the fact that the internet is a tool that cannot be outdone by any other when it comes to publicity of any business, there are risks and security threats and breaches that come alongside especially the hotel and accommodation industry.

Various government regulations on the hospitality industry have a dramatic effect on the internet and its usability in the hotel industry. The governments achieve this by introducing new regulations and limitations every other waking day and also highly throttles the exploitation of the internet, some of which work to the good and yet others to the detriment of the industry.

Due to the rampant nature of internet hackers and people out to cause damage to the industry by spying on the hospitality industry players with an aim of causing harm to the clients, there are privacy and security issues that must be observed in order…

References

Christoph Muller, (2011). The impact of the internet and social media on the hotel industry.  http://www.grin.com/en/e-book/170753/the-impact-of-the-internet-and-social-media-on-the-hotel-industry 

Nick Nikolos (2011). Internet Marketing in Hospitality Industry. http://www.singaporehotelsandrates.com/hospitality-industry/internet-marketing-in-hospitality-industry.html

Travel City, (2011). Benefits And Disadvantages Of Online Travel Agencies. http://travelcityhotel.org/travel-agency/benefits-and-disadvantages-of-online-travel-agencies

Kimpton Hotels Are Among the Most Respected Destinations
Words: 1077 Length: 3 Pages Document Type: Essay Paper #: 24412576
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Kimpton Hotels and Restaurants

The Kimpton Hotel chain features 65 hotels, and the company has 82 restaurants in 33 cities. Headquartered in San Francisco and known for their quality and uniqueness, these boutique hotels and restaurants are also known as excellent places to work and have taken positively open-minded positions when it comes to hiring minorities, women, and members of the LBGT community as well. Management for these hotels and restaurants is very progressive when it comes to guests and to employees, and this paper reviews and critiques the Kimpton Hotels and Restaurants in terms of the quality of their management services.

How Kimpton Hotels / Restaurants Treat their Guests & Employees

An article in Fortune.com points out that Kimpton offers six weeks of parental leave, they offer preventative health services for women and hearing and vision care for all employees. Also, Kimpton offers "backup childcare and elder care," and…

Works Cited

Fortune. "Kimpton Hotels & Restaurants." Retrieved April 18, 2016, from  http://fortune.com . 2016.

Great Place To Work. "Kimpton Hotels & Restaurants / What Employees Say." Retrieved

April 18, 2016, from  http://reviews.greatplacetowork.com . 2015.

Shankman, Samantha. "4 Best Hotel Companies to Work For According to Fortune's

Marketing in Small Hotels I Read Summarize
Words: 539 Length: 2 Pages Document Type: Essay Paper #: 54708008
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Marketing in Small Hotels

i read summarize paper, talking strong paper give opinion. s references summarize

Moriarty, Jane, Jones, Rosalind, Rowley, Jennifer, & Kupiec-Teahan, Beata. (2007). Marketing

in small hotels: qualitative study.

Journal of Marketing Practice: pplied Marketing Science, 26 (3): 293-315.

ccording to Moriarty (et al. 2007), the marketing practices of small enterprises form a unique subset of entrepreneurial techniques that are distinct from the positioning of larger entities. Given the decline in tourism in the United Kingdom, the focus of the authors is specifically upon the hotel industry as a way of shedding light upon ways to improve the prospects of the hospitality segment. The authors interviewed 15 small hotel owner-managers using loosely-structured telephone interviews and transcripts were organized according to common themes and then analyzed (Moriarty 2007:300).

literature review of research on small hotels found that "SMEs tend to focus on short-term goals rather than long-term objectives…

A literature review of research on small hotels found that "SMEs tend to focus on short-term goals rather than long-term objectives due to time constraints (Beaver and Harris, 1995) and prefer action rather than planning (Moriarty 2007:295). Their strategic marketing tends to be less formalized than large enterprises as well. "SME's have the advantage of having closer contact with customers and are more flexible, responsive to change and more innovative than most larger firms. They rely significantly on word-of-mouth for promotion" (Moriarty 2007:295). They lack the resources for formalized, large-scale marketing research and brand loyalty membership programs.

The researchers attempted to classify the interview responses based upon Carson's model of activity. However, because so many responses lay between Carson's scale of "little or no marketing" and "implicit or simple marketing," the researchers created an additional category of "inexpert marketing" to more effectively assess the responses (Moriarty 2007:300). "The additional category of "inexpert marketing" is a level of marketing between non-marketing and implicit marketing. The firm whose level of marketing planning is 'inexpert' has some understanding of the relevance of marketing and attempts to carry out marketing effectively, but does not have the required knowledge or experience to do so successfully" (Moriarty 2007:300). Inexpert marketers have a vague knowledge of size, location and possibly competitors, but little understanding of how to engage in segmentation, versus implicit marketers which do engage in some segmentation, and the sophisticated marketing of larger firms. In contrast, "the inexpert marketing hotel does not keep customer records because they feel that they know their regular customer base well, and converse on a first name basis with them. The hotel however does not know how many customers have used their hotel and previous customers are never contacted" (Moriarty 2007:308).

The lack of sophistication of small hotels in their marketing efforts is interesting, but the sampling size is somewhat limited -- not only is it small, but it was also concentrated in Wales. The extent to which this can be generalized to hotels in other areas remains questionable. Also, there is the question of if this lack of sophistication is a transitory phenomenon, given more and more small businesses are developing websites and using the Internet to engage in inexpensive marketing and advertising. Finally, there remains the question as to whether the refinement of Carson's model would be applicable to all industries, or simply to the hospitality industry. The article suggests the need for further research, as to the question of whether more sophisticated marketing could benefit small-to-medium hotels.

Unihost Industry Analysis the Canadian
Words: 1669 Length: 5 Pages Document Type: Case Study Paper #: 49583382
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9 million beyond the First Mortgage loan. In order that the company does not dilute its equity, it is recommended that the convertible and debenture issues are made. If the convertibles are taken as equity, the capital structure will be around 28.6% in two years not counting new retained earnings, and this is close to the target capital structure that UniHost has. It is recommended therefore that those two options are undertaken in order to finance the expansion of UniHost. The convertible will need to be more than the $75 million -- more is possible so a this issue should net around $85 million. The company is unable to finance with just equity and convertibles, so some amount of debenture will be required, so it would be difficult for UniHost to undertake its growth strategy and avoid the restrictive covenants that will prohibit it from further growth. Future expansion needs…

Resort Industry Has Been Facing
Words: 665 Length: 2 Pages Document Type: Essay Paper #: 96654031
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It is a challenging task to harmonize the operations of the resort and the branches among different cultures till one achieves a smooth operation. It will involve first understand the varying cultures and train the employees to understand the culture of the various people and keep training them each time a new employee joins the group.

Technology; with the ever changing technological world, there is need for every business sector to keep in step with the changes otherwise it be left out and behind. The technology should therefore be adjusted with the business objective in mind. The old and outdated infrastructure must be updated in any resort that wants to remain relevant in the market today. This technological update goes all the way to the training of the employees and the application of the same in general management. This intersects with the security system of every resort. The issue of…

References

Gerald Oliver, (2005). Top 10 Global Issues & Challenges in Hospitality for 2005. Retrieved

December 15, 2011 from  http://www.hedna.org/pdf/EMEA_Newsletter_Dec_2004  -- Top_10_Global.pdf

Wang Jin Zhoa & Wang Jing, (2009). Issues, Challenges, and Trends, that Facing Hospitality

Industry. Management Science and Engineering ISSN 1913-0341 Vol.3 No.4 2009

Marketing Plan for Hyatt Hotels Corporation
Words: 3631 Length: 12 Pages Document Type: Marketing Plan Paper #: 26140824
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Hyatt Marketing Plan

Situational Analysis

Environmental Analysis

Strengths

Weaknesses

Opportunities

Threats

Barrier to Marketing Planning

Marketing Planning

Product

Techniques for New Product Development for the Business Traveler

Marketing Mix

Products

Price

Distribution

Promotion

Ethical Issues

Budget

Implementation

Hyatt Hotels Corporations is a chain of hotels and one of the largest and renowned corporations in the hospitality industry. The corporation has been in the business for several years and has become a brand name amongst high-end hotels. The company is always keen on providing the best hospitality services to its guests. In particular, the company is keen on making the most of the increasing numbers of business travelers across the world. The company aims to provide the business traveler clienteles a 'home away from home' and an office away from their own offices. The product offering presented to the management team of Hyatt Industries in this case is the introduction of…

References

Alexandria. V. A. (2015). Business travel spending growing, but muted. Hotel News Now. Retrieved 31 October 2015 from:  http://www.hotelnewsnow.com/Article/16227/Business-travel-spending-growing-but-muted 

McDonald, M. H. (1989). Ten barriers to marketing planning. Journal of Marketing Management, 5(1), 1-18.

Meldrum, M. (2015). The Biggest Barrier to Implementing a Marketing Planning System -- and How to Eliminate It. Retrieved 31 October 2015 from: http://www.raintoday.com/library/podcasts/the-biggest-barrier-to-implementing-a-marketing-planning-systemand-how-to-eliminate-itan-interview-with-mike-meldrum/

Warner, A. (2010). Strategic Analysis and choice: A structured approach. New York: Business Expert Press, LLC.

Generic Application and Effectiveness of Lean Six Sigma Practices Across Diverse Industry Types
Words: 5903 Length: 20 Pages Document Type: Research Proposal Paper #: 84506557
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Quality Management System and Continuous Improvement

Six Sigma Strategy for Continuous Improvement

Implementing Six Sigma

Lean Strategy for Continuous Improvement

Lean and Sig Sigma Interrelated

Industrial application of lean / six sigma

Lean / Six Sigma in Service Industry

Lean / Six Sigma in Manufacturing Industry

Lean / Six Sigma in Construction Industry

Lean / Six Sigma in Mining Industry

Effectiveness of the Lean / Six Sigma in the Industry

Population and Sampling

In the business management strategy, quality plays a major role for global organizations that seeks market competitive position through achieving customer satisfaction more successfully, advancing on internal business processes and reducing cost. The process of globalization is shrinking the market place, creating new avenues for business and confronting them with more challenges and international competition. Under such scenario customer expectations are growing as they can find variety and easy substitute of product and service whereas the products…

References

Antony, J, & Banuelas, R. (2002). Key ingredients for the effective implementation of six sigma program. Measuring Business Excellence, 6(4), 20-27.

Antony, J. (2004). Some pros and cons of six sigma: an academic perspective. The TQM Magazine, 16(4), 303-306.

Bernett, R, & Nentl, N. (2010).Opinions and Expectations about Continuous Improvement Programs. Journal for Quality & Participation, 32(4), 35-38.

Berwick, D. (1989). Continuous improvement as an ideal in health care. The New England Journal of Medicine, 320(1), 53-56.

Hotel Facilities Maintenance
Words: 1209 Length: 4 Pages Document Type: Essay Paper #: 4378295
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Facilities Maintenance

Hotel Facilities Maintenance

As the proposal for Hotel Montreux enters the next phase, plans for maintenance must be delineated. Proper scheduled maintenance of the facilities systems, buildings, equipment and other features is essential to protect the capital investment and to ensure that Hotel Montreux achieves the international reputation targeted by investors and financiers. This report provides a plan of overall maintenance designed to maximize the investment by ensuring timely and appropriate maintenance and repairs. The sections that follow address the following specific management, care, and maintenance areas:

Maintenance systems

Equipment specifications

Purchasing criteria

Guest, employee, and corporate benefits

Cost accounts

Sustainability assurances

The recommendations and the overall facilities maintenance plan are based on comprehensive research relevant to the needs of the hotel, its customers, and its investors. Sources include online and print industry journals, hospitality periodicals, industry websites, and authoritative books.

Maintenance systems

Hotel Montreux is equipped with…

Chinese Tourism for Hotels Just as the
Words: 1274 Length: 4 Pages Document Type: Essay Paper #: 76293997
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Chinese Tourism for Hotels

Just as the 4ps are no longer sufficient to capture the sophisticated buyer of regular goods, the inquiring traveler is part of a larger network of service consumers who has a need more. And that's why the now recognized 7ps can play a major role in reaching out to tourist customers who come from different cultures or otherwise have an expectation of being part of something special that recognizes their passing needs (Khanna, 2011).

It is for this reason that many hotels that have an interest in the massively growing Chinese tourism sector have already turned their attention to this unique, well-informed, and rather well prepared community of buyers (Chen, L., 2011). As with any other customer, Chinese visitors want to be greeted with a sense of detail that at least tips its hat to the fact that both parties to the transaction respect what the…

REFERENCES:

Chen, L. 2011, Chinese Tourism, A potential bounty for U.S. hotels. HVS. Retrieved from  http://www.hvs.com/article/5386/chinese-tourism-a-potential-bounty-for-us-hotels/ .

Khanna, R. (n.d.), Service Marketing. Retrieved from  http://www.scribd.com/doc/52329532/Final-7ps-Tourism .

Dragon Tail (June 2010), China takes lead in global tourism industry recovery. Retrieved from  http://www.chinatraveltrends.com/2010/06/china-takes-lead-in-global-tourism-industry-recovery/ .

Dragon Tail (January 2011), 'Sports Tourism' will be the new spotlight for Chinese outbound tourism. Retrieved from  http://www.chinatraveltrends.com/2011/01/sports-tourism-will-be-the-new-spotlight-for-chinese-outbound-tourism/ .

Fairmont Hotel
Words: 423 Length: 1 Pages Document Type: Term Paper Paper #: 95390078
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Fairmont Hotel

PRODUCT:

Few hotels in the world can rival the majesty, grandeur, and service of The Fairmont Green Ridge. A blend of charming New England tradition and classic opulence, the resort has become a symbol of all that Vermont offers at its very best. Hike or ski a majestic mountain, explore the local breweries, enjoy a wine tasting in one of our world-renown restaurants; whatever you do at Green Ridge, you will enjoy the quiet pampering of a world-class resort.

The resort is replete with top of the line recreational activities to suit the enthusiast in anyone. The golf course, a Stanley Thompson 18, is frequented by the masters but offers special learning seminars for even the youngest golfer in your midst. In the winter wonderland that is Burlington, ski resorts abound, and our own private stretch will make you feel at home regardless of your ability. Let our…

Equity Analysis the Industry That
Words: 922 Length: 3 Pages Document Type: Term Paper Paper #: 51395600
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The firm's balance sheet, however, is very healthy, with great liquidity and no long-term debt.

The fourth largest company in the industry by market cap is Builders FirstSource. This company has a stock price of $5.31. It has no P/E, since it is losing money. The company is focused on products for residential construction in the southern and eastern states, so the housing recovery needs to be in those regions for this company to benefit. The consistent losing of money, however, makes this company a risky investment, as does the high level of long-term debt. The beta is 2.3, which is highly volatile.

The fifth-largest company by market cap is Orchard Supply Hardware Stores, which is a California-based competitor to Home Depot and Lowe's. Its stock is priced at $10.11. The company lost $8.08 per share last year and is on a downward trend in revenue, gross income, operating income…

Works Cited:

No author. (2012). How to value stocks. Motley Fool. Retrieved November 11, 2012 from  http://www.fool.com/investing/beginning/how-to-value-stocks.aspx 

No author. (2012). Stock-picking strategies: Introduction. Investopedia. Retrieved November 11, 2012 from  http://www.investopedia.com/university/stockpicking/#axzz2Btw9KNL9 

Skariachan, D. (2012). Permanent fix of U.S. housing to take time: Home Depot CEO. Reuters. Retrieved November 11, 2012 from  http://www.reuters.com/article/2012/10/11/us-homedepot-ceo-plans-idUSBRE89A1M420121011 

Yahoo! Finance. (2012). Home improvement stores. Retrieved November 11, 2012 from  http://biz.yahoo.com/ic/736.html

How Terrorism Affects the International Tourism Industry
Words: 5575 Length: 18 Pages Document Type: Research Paper Paper #: 90258062
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Terrorism Affects the International Tourism Industry

There is an undeniable relationship between terrorism and tourism. This is because of the industry power tourist sites are attractive avenues for terrorists to cause unprecedented magnitudes of economic and social disruption. The 21st century economy is dominated by three sectors namely information technology, tourism, and telecommunications. Tourism generates ten percent of international employment with a surplus of 30% in the Caribbean region. World tourism organization estimates that over two hundred million people across the world will be employed in the industry by 2015. The tourism and travel sectors have expanded by 700% in the last two decades (Gabbay & Ghosh, 2013). It is further projected that tourists will spend twice as much in foreign nations on tourism activities. For most developing nations, tourism is the leading source of income in terms of GDP thus a key influence in the economic growth. The issue…

References

Beirman, D. (2013). Restoring tourism destinations in crisis: A strategic marketing approach. Crows Nest, N.S.W: Allen & Unwin.

Gabbay, R. & Ghosh, R.N. (2013). Tourism and economic development: Case studies from the Indian Ocean region. Burlington, VT: Ashgate.

Keyes, D.C., & Jonathan L.Burstein. (2010). Medical response to terrorism: Preparedness and clinical practice. Philadelphia [u.a.: Lippincott Williams & Wilkins.

Huggett, C., & Pownall, D. (2010). Teaching travel and tourism 14. Maidenhead: Open University Press.

Four Seasons Hotel
Words: 677 Length: 2 Pages Document Type: Research Paper Paper #: 21732074
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SEASON'S HOTEL

Four Seasons Hotel

Four Season's Hotel

The Four Season's Hotel

The Four Seasons Hotel is a high rated hotel facility founded in the early 1960 to cater for the hospitality and tourism industry. The Luxurious hotel chain is a private business corporation having an estimated number of 33,000 employees. It has operations is 86 hotels scattered amongst 35 countries world wide. The hotel is globally managed by a two- person counsel office (Kingsbury, 2010). Throughout its marketing operations, it has conducted and formulated specific marketing strategies amongst all its chains. These strategies in marketing are mainly planning and the implementation process. The Four Season's strategies have certain inherent attributes such as service differentiation and marker segmentation that assists in the hotel's overall marketing schemes.

Service Differentiation

Differentiation strategies in marketing are the ideologies of distinguishing between an organization's products or services from the ones offered. They are fundamental…

References

Daft, R.L. (2007). Management. New York: Cengage Learning.

Hill, C. W and Jones, G.R. (2011). Essentials of Strategic Management. New York: Cengage Learning.

Tourism and Hospitality Industries Management Integration of
Words: 698 Length: 3 Pages Document Type: Essay Paper #: 15685362
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Tourism and Hospitality Industries: Management

Integration of Travel and Hospitality Companies

Vertical integration has been a major trend in corporate business in profit-based and consumer-based industries over the past several decades, particularly as more specialized and dynamic good and services are being offered with wider global distribution. There have been many examples of vertical integration in the travel and hospitality industry within the past several decades, although due to the volatility of industries based upon consumer activity with disposable income during the recession since 2008, it is a somewhat risky maneuver, particularly in the acquisition of transportation companies.

The general principle of vertical integration, however, leads to greater profit margins as two or more related ventures are purchased by the same entity, thus lowering overhead and eliminating external expenditure. Vertical integration is particularly of benefit for the development of travel and hospitality packages that seek to offer savings to customers…

References

Hargrave, A. (2011)"The Ownership of Travel and Tourism Organisations: Takeovers"  http://www.bized.co.uk/educators/1619/tourism/business/activity/ownership.htm 

George Lafferty, Anthony van Fossen, Integrating the tourism industry: problems and strategies, Tourism Management, Volume 22, Issue 1, February 2001, Pages 11-19.

John Tribe, The competitive, technological, political and sociocultural environment, The Economics of Recreation, Leisure and Tourism (Fourth Edition), Butterworth-Heinemann, Oxford, 2011, Pages 173-204.

Ludwig Theuvsen, Vertical Integration in the European Package Tour Business, Annals of Tourism Research, Volume 31, Issue 2, April 2004, Pages 475-478.

Shangri La Hotels the History
Words: 1966 Length: 6 Pages Document Type: Case Study Paper #: 52267497
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This is designed to take various personal goals of the individual and combine them with those of the organization. At which point, everyone is motivated to go the extra mile for: the customers and will take pride in the company that they work for. As they are benefiting from, the increased levels of customer satisfaction through: various bonuses and other incentives. This is important, because it shows how this basic control system is serving as way to help motivate employees, by addressing their basic needs. While at the same time, it is helping the hotel to realize its different goals (creating a win -- win situation for everyone). (Campbell, 2006)

Recommendations

In the case Shangri La Hotels, they are in a good position to benefit from the increased amounts of growth that are taking place in many regions of the world. However, their strategy has stalled in certain developed countries.…

Bibliography

About Us. (2011). Shangri La Hotels. Retrieved from: http://www.shangri-la.com/en/corporate/aboutus/overview

Shangri La Hotels. (20110). Business Week. Retrieved from:  http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=SHANG:TB 

Safety and Security. (2011). Shangri La Hotels. Retrieved from: http://www.shangri-la.com/en/corporate/safetysecurity

Buckley, M. (2008). Shangri La. Guilford, CT: Brandt Travel Guides.

Lodging Industry Sales and Marketing
Words: 992 Length: 3 Pages Document Type: Research Proposal Paper #: 726180
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Higher-end lodges or five-star establishments would focus more on specialty items that can be offered at a higher price for higher quality. Valet services, designer jewelry, personalized service, and specialty rooms are some of the means at the disposal of higher-end marketers.

These segmentation and targeting practices then combine to provide the lodging operation with its marketing position. Depending upon its offering and consumer target, lodging operations position themselves at certain levels within the market. Five-star hotels that generally target high-end, high-budget consumers would for example position themselves as such in the market, whereas lower-end, budget establishments position themselves at a different segment.

According to Feiertag (2010), hotel and lodge marketers often confuse the terms "leads" and "prospects." The author notes that the distinction between these is the key principle in successful prospecting. First, it is therefore important to distinguish between the terms. According to the author then, a marketing…

References

Feiertag, H. (2010, Aug. 13). Proper prospecting prevails in producing profits. Hospitality World Network. Retrieved from:  http://www.hospitalityworldnetwork.com/boutique/proper-prospecting-prevails-in-producing-profits-0 

O'Neill, J.W., Hanson, B. And Mattila, A. (2008). The Relationship of Sales and Marketing Expenses to Hotel Performance in the United States. Cornell University. Vol. 49, Iss. 4.

Retrieved from:  http://www.personal.psu.edu/jwo3/Hotel%20Marketing%20Expenses%20Article.pdf 

Rudra, S. (n.d.) Market Segmentation, Targeting, and Positioning. Retrieved from:  http://www.scribd.com/doc/6356725/MARKET-SEGMENTATION-TARGETING-POSITIONING-By-Subha-Rudra

Junction Hotel Is One of
Words: 2451 Length: 8 Pages Document Type: Essay Paper #: 79546091
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They think about the break, they go on the break and the come back thinking about the passed break and waiting to the future one. By the time they focus on the actual task, the next break is up. But if they get two breaks, of 30 minutes each, then they will not constantly interrupt their work and the efficiency would increase.

Setting stricter deadlines, but -- as a manager -- being prepared for them to be delayed. This strategy is useful as the stress of an upcoming deadline will often press the employees to be more active and efficient (Schilling, 2007). This does not mean that the employees would be exploited, only that the time allocated to procrastination is decreased.

Developing and implementing a reward system, based on performances. In other words, it would be necessary for the managers at the Junction Hotel to evaluate the efficiency of each…

References:

Chapman, A., 2010, Frederick Herzberg's motivation and hygiene factors, Business Balls,  http://www.businessballs.com/herzberg.htm  last accessed on July 19, 2011

Cullinane, K., 2011, International handbook of maritime economics, Edward Elgar Publishing, ISBN 1847209335

Griffin, R.W., Moorhead, G., 2009, Organisational behavior: managing people and organisations, 9th edition, Cengage Learning, ISBN 0547167334

Knorr, A., Arndt, A., 2003, Why did Wal-Mart fail in Germany? Institute for World Economics and International Management,  http://www.iwim.uni-bremen.de/publikationen/pdf/w024.pdf  last accessed on July 19, 2011

Independent Owner of a Six-Story Hotel in
Words: 1122 Length: 4 Pages Document Type: Essay Paper #: 32864536
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independent owner of a six-story hotel in the business district in a major city (population at least 100,000) near where live. wish to apply for insurance for my hotel. The first part lays out my finances whilst the following sections detail basis for my confidence of insurance company's reliability as well as the requirements for the formation of a valid insurance contract. With this information in hand, can confidently proceed to complete the transaction.

This is the information of my capital:

Total invested assets $50,000,000

Loss reserves 40,000,000

Total liabilities 70,000,000

Bonds 35,000,000

Unearned premium reserve 25,000,000

Total assets 90,000,000

Based on this information, calculate that the Hotel's policyholders' surplus for Delta nsurance Company is 150,000,000

The three principle ways of regulating insurance companies are by: (a) legislation, (b) court rulings, and (c) regulations and rulings issued by state insurance departments.

(a) legislation

States regulate insurance by regulating the companies…

Investopedia. Principles of Risk and Insurance - Contract Requirements  http://www.investopedia.com/exam-guide/cfp/principles-of-risk-and-insurance/cfp5.asp#ixzz2NADrcqm4 

thismatter.com Insurance Regulation

 http://thismatter.com/money/insurance/insurance-regulation.htm

Tourism and Hospitality Industries it Is Perhaps
Words: 1017 Length: 3 Pages Document Type: Essay Paper #: 63571827
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Tourism and Hospitality Industries

It is perhaps indicative of how interconnected the hospitality industry and the tourism industry are that they are often connected in literature as one broad industrial category, "the hospitality and tourist industry." Their aims and objectives certainly overlap, sharing a common goal of catering to the needs and desires of people who are traveling for one reason or another. It is a facile separation of the domains of each industry to suggest that hospitality pertains to where people stay and tourism pertains to what people do in the process of travel, particularly as the options become more elaborate and varied to reflect a simultaneous increase in technology and the sophistication of consumer demand. Instead of focusing upon debatable divisions between the functions of each industry, it is perhaps a better model to look at the ways in which they support each other's key services (Ottenbacher 2009).…

References

Brey, ET al. (2008). Standard Hospitality Elements at Resorts: An Empirical Assessment. Journal of Travel Research. 47: 2; 247-258.

Crouch, GI. (2011). Destination Competitiveness: An Analysis of Determinant Attributes. Journal of Travel Research. 50: 27-45

Denver ES et al. (2009). "A World Ranking of the Top 100 Hospitality and Tourism Programs" Journal of Hospitality & Tourism Research. 33, 4: 451-470.

McCleary KW. (1993). Hotel Selection Factors as They Relate to Business Travel Situations. Journal of Travel Research. 32: 2; 42-48.

Women Participation in Marine Industry the Relation
Words: 2063 Length: 6 Pages Document Type: Essay Paper #: 49781867
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Women Participation in Marine Industry

The Relation Ship between the Participation of Woman in Maritime Sectors and Various Policy Organizations

Women represent a considerable portion of the world's labor force. However they face the hurdles of wage discrimination, harassment, and occupational segregation which ultimately limit their economic advancement. Historically, marine industry does not tend to be a successful career path for women. However, with the passage of time women have penetrated quite deeply in this marine industry. This essay highlights the participation of women in marine industry and the role played by policy making organizations like International Transport Federation (ITF), Seafarers International Research Center (SIRC), International Labor Organization (ILO), and International Maritime Organization (IMO). It explains the extent to which these various marine bodies are addressing the issue of gender.

The Relation Ship between the Participation of Woman in Maritime Sectors and Various Policy Organizations

Traditionally marine industry has been…

Bibliography

Belcher, P. Sampson, H., Thomas, M., Veiga, J. & Zhao, M. (2003). Women Seafarers: Global

Employment Practices and Policies, Geneva: International Labor Organization.

Dcomm (2003). Women seafarers: Fighting against the tide? As on land, so by sea: Women join

the ranks of seafarers, World of Work Magazine, 49, Retrieved September 29, 2012, from  http://www.ilo.org/global/publications/magazines-and-journals/world-of-work-magazine/articles/WCMS_081322/lang  -- en/index.htm

Corporate Environmentalism in the Hotel
Words: 306 Length: 1 Pages Document Type: Research Proposal Paper #: 280881
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This analysis also includes a synopsis of a series of five INTEEG studies specifically created, implemented and used for monitoring the development of cross-cultural networks across the Finnish-Swedish border to assess how intercultural integration is leading to broader integration across EU border regions. There is also an analysis of how cross-border regionalization assists in the development of border infrastructures and the development of modified systems, institutions and structures.

eferences

(Kasim, 2007)

Kasim, Azilah. (2007). Corporate Environmentalism in the Hotel Sector: Evidence of Drivers and Barriers in Penang, Malaysia. Journal of Sustainable Tourism. 15(6), 680-699.

(Prokkola, 2008)

Prokkola, Eeva-Kaisa. (2008). esources and barriers in tourism development: cross-border cooperation, regionalization and…

References

(Kasim, 2007)

Kasim, Azilah. (2007). Corporate Environmentalism in the Hotel Sector: Evidence of Drivers and Barriers in Penang, Malaysia. Journal of Sustainable Tourism. 15(6), 680-699.

(Prokkola, 2008)

Prokkola, Eeva-Kaisa. (2008). Resources and barriers in tourism development: cross-border cooperation, regionalization and destination building at the Finnish-Swedish border. Fennia. 186(1), 31-46.

Trade Show Industry in Germany
Words: 31155 Length: 113 Pages Document Type: Dissertation Paper #: 38292092
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Significance of the Study

This study is significant because it sheds light on a very important contributor to local and international trade. Trade fairs have a long history in providing a meeting place for buyers and sellers. They are an important channel of communication for B2B buyers and sellers. This is a significant area for study because there are limited channels of communication between B2B buyers and sellers. The previous sections have diversified the importance of communication to trade. B2B buyers and sellers cannot use mass channels of communication such as television advertising or newspaper advertising. In this market usage of personal visits and demonstrations are the common channels of marketing and communication. The B2B selling and marketing activities are less highlighted in research than B2C activities. Therefore, this study is significant because it explores a very important channel of marketing and communication in the B2B market.

The study is…

UFI.(2009). The Trade Fair Industry in Asia, 5th edition: A UFI report researched and compiled by Business Strategies Group Executive Summary -- for UFI members only." Business Strategies Group Ltd. [online] Available at  http://www.ufi.org/media/membersarea/studies_reports/2009_bsg_report_summary_andorder_form.pdf  [Accessed 10 May, 2012].

Viardot, E. (2004). Successful Marketing Strategy for High-Tech Firms. Volume 5. NY: Artech House

Yeshin, T. (2006). Sales Promotion. NY:Cengage Learning

Marketing - Aerospace Industry an
Words: 2053 Length: 6 Pages Document Type: Term Paper Paper #: 52476598
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Despite these constraints, it is reasonable to assume that anyone able to invest $100,000+ in a five-minute space flight will be able to afford the trip.

Future Trends.

Given NASA's historic lack of enthusiasm for commercial space travel, it is reasonable to conclude that private initiatives such as SpaceShipOne are going to remain at the forefront of private space travel in the near future. In fact, NASA's Strategic Plan only contains a minor reference to the importance of the commercialization of space in the section entitled "Administrator's Strategic Outlook," wherein the NASA administrator references six areas of interest as NASA priorities with commercial space ventures being only briefly mentioned at the end of the last area of interest (Hudgins, 2002). According to this author, "Barriers to space enterprise result from the way these important space policies treat space commerce. One can readily conclude that commercializing space is not a high…

References

Coren, M. (2004a, June 20). Commercial space travel next leap for mankind? CNN: Science and Space. Retrieved October 5, 2007 at  http://www.cnn.com/2004/TECH/space/06/18/ssone.flight.history/index.html .

2004b, July 14). Private craft soars into space, history. CNN: Science and Space. Retrieved October 5, 2007 at  http://www.cnn.com/2004/TECH/space/06/21/suborbital.test/index.html .

Graham-Rowe, D. (2007, January 18). UK rocket man who's racing the billionaires into space. The Evening Standard (London, England), 14.

Hudgins, E.L. (2002). Space: The free-market frontier. Washington, DC: Cato Institute.

InterContinental Hotel Groups Entry into China
Words: 1932 Length: 6 Pages Document Type: Research Paper Paper #: 43450170
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INTECONTINENTAL HOTEL GOUP'S ENTY INTO CHINA

Organizational Background

The International Hotels Group (IHG) is a British multinational hotel chain. The history of IHG dates back to 1777 when William Bass founded the company originally as a beer brewing company in England, called the Bass Beer PLC. After nearly two centuries predominantly in the beer industry, Bass entered the hospitality industry in 1970 by purchasing hotel assets. Three decades later, Bass sold all of his beer assets to focus completely on the hospitality industry, renaming the company to Six Continents PLC. To focus even more completely on the hospitality industry, the company demerged is hotel and soft drink assets and rebranded itself to International Hotels Group PLC in 2003.

Keen on making the IHG brand the first choice for travellers and hotel owners, the chain has become one of the largest hotel chains worldwide. Through management contracts, franchise agreements, and direct…

Reference

Enz, C. (2010). Hospitality strategic management: concepts and cases. 2nd ed. Hoboken: John & Sons.

Enhancing the Hotel Experience Wit Appropriate Human Resource Strategies
Words: 1528 Length: 5 Pages Document Type: Case Study Paper #: 31378949
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Park Hotels: Designing Experience

The hospitality industry is highly dependent on what is communicated to the public and the quality of services offered. An entity satisfying its clients' needs with high-quality services and goods eventually succeeds in the market. The better part of this is that there will be a more improved aspect as the interests of the parties in the trade are met. The better part of this program is that with an improved sustainability of these dreams, there will be a better part of government utilization coming out. Some of the tips used in meeting the needs of the clients includes positive marketing and a balanced marketing of ideologies with the need to address the interests set out by the growing population of clients. This following study addresses Park Hotel's growth process and the factors that contributed to the success currently being enjoyed.

Question 1

The service concept…

References

Gostin, L. (2010). Operational Management (Rev. and updated 2nd Ed.). Berkeley, Calif.: University California Press

Ramachandran, J & Gupta, S. (2012). The Park Hotels: Designing Experience. Indian Institute of Management Bangalore.

Fairmont Hotel
Words: 627 Length: 2 Pages Document Type: Term Paper Paper #: 84925459
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resort is visioned to be a place that is rich with different kinds of facilities where spending of days and nights is aimed to be lively and worthwhile, the potential customers of the resort are generally everyone, either private groups such as family groups, or groups of students, or companies that look for a place to spend their company activities, or even individuals who may want to take a break out of the routine-like way of life.

Generally, group outings and activities are the main events that the Fairmont Hotel and Resort looks forward for the delivery of their services. Hence, family groups, student groups, company groups, and tourists, are the expected customers of the hotel and resort. To be able to attract them to try the services of the hotel and resort, advertising strategies and planning is being considered by the management. Included in which is the promotion and…

Bibliography

Microsoft Monitor.

Retrieved on June 15, 2005, from Jupiter Research Online.

 http://www.jupiterresearch.com/bin/item.pl/research:service/1093/ 

Microsoft Events and Webcasts.