Hotel industry is currently in the middle of its economic cycle. The industry tends to be strongly affected by macroeconomic conditions. hen the U.S. slipped into recession in 2008-2009, the hotel industry slumped as well. As Turner (2010) notes, "trading volume fell sharply…lodging operating metrics of RevPAR and ADR deteriorated accordingly." hile the economy recovery somewhat over the past couple of years, there are signs now that growth is slowing again. In particular, RevPAR declined in September (De Lollis, 2012). After an optimistic start to the year, the slow pace of economic recovery appears to be weighing on the industry. That said, because the economy is at a key juncture where it could begin to improve rapidly or it could slip back into recession, the hotel industry finds itself in roughly the same position.
Choosing the right type of hotel is important to its success. If the brand is going to….

Ultimately the profitability of the hospitality industry is directly linked to how effective hospitality leaders and managers are in making this connection of experiences and measured performance over time.
The second major trend in the hospitality industry today is the growing reliance on business analytics software applications to better understand, anticipate and respond to customers' concerns (McKnight, 31). The use of business analytics software including predictive analytics that Harrah's has developed an expertise with example is a case in point (McKnight, 30). The ability to find the most profitable customer segments and tailor specific messaging, service offers, and coupons to them is keeping Harrah's profitable despite the recession that is going on right now. This filed of business analytics and predictive intelligence is one that continues to grow rapidly with the need for analysts, managers, directors and vice presidents to continually manage the large amount of data captured and used….

Human esources Management in Hotel Hospitality
Hotel Industry Human esources Management

Human esource Management in the Hotel Hospitality Industry

Authors Frank Go and Mary Monachello (1996) note, "effective management of human resources is required in all functions of hospitality in order to cultivate teamwork and sustain a competitive edge" (Go and Monachello, 1996, p.8). Because good management rests on both knowledge of human resource management and skill to implement effective human resource strategies, it is essential that those in the hotel hospitality industry fully understand and implement strategies for good management in order for their hotel to succeed to its highest capability. The purpose of such management is based on the need for high performance level and dedication of hotel employees. Despite the various resources and supplies that a company may require, human resources is actually the most important resource because without a labor force, no business can be done (Milkovich, 1997, p.….

The Green Hotel Association (GHA) suggests using "printed towel rack hangers and sheet changing cards" in the bathroom of hotel rooms. The sign on the hanger mentions that guests do not have to have their linens changed (sheets, pillow cases) if they prefer not to; they can help the hotel save water -- in fact the GHA notifies the hotel guest that "millions of gallons of water are used to wash bed sheets" every day. So when the "sheet-changing card is left on the pillow, the room attendants" know to just make the bed but don't wash the sheets (Fostering Sustainable Behavior).
The obvious positive aspect of this is not just water savings but the electricity that it takes to heat the water and run the huge industrial clothes washing machines represents even more savings. There is no negative aspect to asking the room attendants to leave the same sheets….

High-road competition focuses on service quality (Working for America Institute 2004), which means developing property in prime locations and the regular upkeep and upgrade of property. Hotels using high-road competition charge high room rates but provide top-class amenities, satisfying customer service and on-site attractions, such as restaurants, lounges, conference sites, gift shops and concierge service to attract customers and incline them to spend. Upper segments are likelier to engage in high-road competition and lower segments, in low-road competition. Hotels in the limited-service segments must differentiate themselves from low-cost providers by offering better service, while upper-upscale and upscale hotels must reduce costs to increase or maximize profit (Working for America Institute). The amount and quality of service in the upper segments allow them to charge higher prices and to directly reward investment.

The high-road strategy may, however, not be conducive to the level of productivity that owners and managers would want, which….

AH&LA: ecent Lobbying Initiative
The American Hotel & Lodging Association (AH&LA) is a lobbying group which supports the interests of the hotel industry in congress as well as provides educational and professional resources for members. Networking is a critical aspect of surviving in hospitality and AH&LA offers numerous conferences throughout the year, during which its members can "exchange ideas, strategies, and contacts with industry leaders" as well as with one another ("Conventions and events," 2015). The AH&LA has supported a number of recent acts of legislation to protect the industry including the ADA Education and eform Act of 2015, H.. 3765.

According to the AH&LA, the ADA Education and eform Act of 2015, H.. 3765 addresses what it calls the "unseemly practice of 'drive-by' lawsuits ... by specifying clear, unambiguous rules for identifying and correcting ADA access violations before allowing litigation or a drawn-out settlement process" ("AH&LA applauds," 2015). The AH&LA states….

Business Plan1. Executive SummaryMission Statement: Our hotel provides a comfortable and convenient lodging experience for travelers visiting the Lumberton, NC area, a certified retirement community, where outdoor activities like fishing, golfing, kayaking and canoeing are plentiful (LumbertonNC, 2023). This hotel will strive to provide exceptional customer service, comfortable accommodations, and convenient amenities to meet the needs of our guests, who may be visiting Lumberton for the first time to see if it is a place they would like to settle down in.Objectives: To establish a profitable and sustainable hotel business in the Lumberton, NC area. To provide clean, comfortable, and well-maintained accommodations that meet the needs and expectations of our guests. To maintain high levels of customer satisfaction by providing exceptional customer service and personalized attention to each guest. To create a positive and welcoming atmosphere that encourages repeat business and referrals. To contribute to the local economy by providing….

Sunmee Choi & Anna S. Mattila (Cornell Hotel & Restaurant Administration Quarterly): The impact that a hotel can have on customers by sharing a frank and specific list of pricing practices ("revenue management" [RM]) is significant, according to a peer-reviewed journal article published in 2005. Choi & Mattila conducted a study of 120 travelers (all waiting for flights from Reagan National Airport in ashington, D.C.), providing them with three distinctly different scenarios regarding a hotel's rate-management policies. The result of the research determined that the scenario with the most detailed information on hotel pricing was preferred by far more customers than the other two. Looking deeper into these results, the authors report that while merely providing information on the varying rates offered by the hotel improved customer perceptions of the hotel, which alone did not "...improve customers' perceptions of fairness." hat did improve perceptions of fairness in the minds of….

Seasons
Analyze the industry environment of Four Seasons Hotel

Industry lifecycle: The state of the Four Seasons Hotels

The lifecycle of an industry takes the form of four distinct stages: the introduction of the product or service, growth, maturity, and decline (Product life cycle, 2012, Tutor2U). The Four Seasons is one of the most venerable hotels in the marketplace today. It made significant gains in the 1990s when egent International hotel sold its hotels to the chain, giving the Four Seasons "an instantly expanded position in Pacific Asia, and also created the basis for expansion of the Four Seasons brand in Europe and Asia" (Go 1996). Even before this international acquisition, the Four Seasons was an international brand, and was particularly famous for its New York incarnation, where its food was considered to rival that of four and five star free-standing restaurants, which is highly unusual for a hotel.

Despite the recent recession,….

Spring Street Restaurant of Hotel Windsor
With the rising growth of hotel business, it is important that the management techniques must include and adopt the changes. In a lot of cities, the business of hotels has been re-built with addition of latest technology (Rutherford & Fallon, 2007). People fond of hotels, and individuals who use hotels on frequent basis, expect high quality for the amount of money that the hotel requires. The various companies within the business understand the different aspects of motivating, training and recruiting the staff to make sure that the customers receive the best service from them. The business of hotels is difficult in the sense that they cannot easily achieve something different and unique that would give them an advantage over their competitors. Thus, the success of a hotel business is highly based on personal interactions and engagement of the employees with the customers to take….

Sustainability and the benefits derived from its implementation have become a contentious issue within the hotel industry. Populations, particularly in emerging markets, continue to expand at a very rapid pace. In fact, it is estimated that the population will grow to nearly 10 Billion people by the year 2050. This rapid expansion of population, although exciting, will require sustainability practices that meet present needs without compromising the needs of future generations. As such, resources, and their subsequent management will be paramount to the overall success of the hotel industry. Sustainability practices, to a large extent will require hotels to reevaluate how they operate. Through proper implementation, hotels can benefit both financially and from a customer loyalty perspective. As indicated above, the overall population is increasing rapidly. As such, the tourism market will expand alongside it. According to the article, tourism is already the largest industry in the world, with nearly….

Hotel Websites: Analysis
Business Travelers, Upstairs Guests

Within the hotel industry, upstairs guests are defined as travelers that crave intimacy and "who spend less time in public areas and prefer private spaces such as bedrooms over more social spaces such as lobbies and lounges" ("Frequent travelers," 2000). The Grand Washington Hyatt is an excellent example of a hotel that caters to such a demographic. It advertises itself as place where a traveler can "relax, play and stay connected" and enjoy "Hyatt Grand Beds®, 42" HDTV, and luxury marble bathrooms with Portico spa products" within the privacy of their own suites ("ooms," 2015). The emphasis is on enjoying the traveler's own personal accommodations versus interacting with other guests. The website promotes amenities likely to be attractive to business travelers looking for solitude as they review important matters: "stay productive at our oversized work stations with a Henry Miller chair, Wi-Fi access and an….

Hotel as Chain or Independent
he Advantages and Disadvantages of Hotels Affiliating with a Brand

Dev, Chekitan S., James R. Brown, and Zheng Zhou Kevin. "Global Brand Expansion: How to Select a Market Entry Strategy." Cornell Hotel and Restaurant Administration Quarterly 48.1 (2007): 13,27,8.

he intent of this research is to evaluate the best possible management and ownership strategy for a hotel or hospitality business to attain and keep competitive advantage. he study found that the strengths and weaknesses of specific regional markets played a far greater role in defining the overall competitive advantage of a business compared, with local ownership being a critical success factor. he study concludes that the best possible scenario is to have a local owner of the hotel capable of infusing a strong sense of customer service into the business over time. Customer service is a precursor how well a given organization culturally fits into a given country….

In order to capitalize fully on the market segment of travelers in search of convenience rather than a particular destination or certain luxuries, affordability and a consistent level of basic quality should be emphasized in both ventures. In addition, the separation of the hotel and restaurant branding is desirable in order to promote the greatest revenue from both ventures. In keeping with the convenience and quality aspects of both business ventures, and the need for consistency and careful management control without extensive owner oversight, Holiday Inn has been selected for the hotel brand and management company, and Chili's has been selected as the brand and operator of the restaurant. This combination should provide the revenue and profitability that the owners are seeking without engaging in necessarily expensive attempts to increase occupancy rates.
Profitability in the hospitality industry can be more difficult to come by than might be imagined, but it….

Star Gold Coast Hotels
The Gold Coast sector is on the top 66 est Luxury Hotels in Australia list (The 66 est Luxury Hotels in Australia). It is popular for the surf beach, rain forest, golf, theme parks, as well as other attractions (Gold Coast Hotels) and specializes in vacation and holiday getaways (Gold Coast 5 Star Accommodation). The Gold Coast 5 star Hotels are also popular to businesses for meeting, conferences, and other business events. Some of the tourist attractions include the hump back whale tours, theme parks, wildlife sanctuaries, hot air ballooning, kayak paddling, snorkeling, and entertainment at hospitality places with spectacular views (Tourism Queensland, 2010). Australians enjoy a laid back lifestyle with river activities and watching horse racing at the irdsville Races.

PEST Analysis

The PEST Analysis includes analysis in political, economic, socio-cultural, and technological (Manktelow). The Australian government is a constitutional monarchy with a parliament system of governance. Australia's….