Hotel Websites: Analysis Business Travelers, Upstairs Guests Within the hotel industry, upstairs guests are defined as travelers that crave intimacy and "who spend less time in public areas and prefer private spaces such as bedrooms over more social spaces such as lobbies and lounges" ("Frequent travelers," 2000). The Grand Washington Hyatt...
Hotel Websites: Analysis Business Travelers, Upstairs Guests Within the hotel industry, upstairs guests are defined as travelers that crave intimacy and "who spend less time in public areas and prefer private spaces such as bedrooms over more social spaces such as lobbies and lounges" ("Frequent travelers," 2000). The Grand Washington Hyatt is an excellent example of a hotel that caters to such a demographic.
It advertises itself as place where a traveler can "relax, play and stay connected" and enjoy "Hyatt Grand Beds®, 42" HDTV, and luxury marble bathrooms with Portico spa products" within the privacy of their own suites ("Rooms," 2015). The emphasis is on enjoying the traveler's own personal accommodations versus interacting with other guests. The website promotes amenities likely to be attractive to business travelers looking for solitude as they review important matters: "stay productive at our oversized work stations with a Henry Miller chair, Wi-Fi access and an iPod docks" ("Rooms," 2015).
There is also the option of a business plan upgrade. Business Travelers, Downstairs Guests In contrast, downstairs guests "tend to use concierge services more often, dine out of their rooms and prefer social spaces to private areas" ("Frequent travelers," 2000). The Ace Hotel in New York caters to business professionals seeking to do serious work that still want to interact with their fellow travelers and enjoy the amenities of the metro area.
For example, "Ace Hotel in New York" has a lobby with "long communal tables, free Wi-Fi, coffee bar, and beautiful design[s]" which "have made it a working space that has been known to draw some of the best minds in Silicon Alley" (Hullinger 2015).
The Ace Hotel in New York specifically markets itself as a bustling place to network on its official website, versus any attractive, oasis-like quality it might possess; it calls itself "a hotbed of startups, freelancers and people who just want to kick it." Leisure Travelers, Upstairs Guests Although New York famously advertises itself as the city that never sleeps, the Archer Hotel offers respite from the hustle and bustle of the Big Apple.
For leisure travelers looking for comfort, the hotel has "cable TV, safe, and minibar" which "are included in each room at Archer Hotel. Coffee-making and ironing facilities as well as a private bathroom are also featured" ("Archer Hotel NY," 2015). There is also a well-respected in-house restaurant, again for travelers uncertain if they wish to venture outside. "David Burke Restaurant is on site at this Midtown Manhattan hotel. The restaurant features modern American cuisine for guests to enjoy" ("Archer Hotel NY," 2015).
The hotel looks from the inside more like a beautifully designed and well-kept home rather than a standard chain and part of its turn-down service includes treats from some of New York City's most famous bakeries or the option of breakfast in bed. The hotel advertises that guests can "sleep soundly" even though New York is famously a city which never sleeps ("Archer Hotel," 2015). Leisure Travelers, Downstairs Guests The citizenM New York Times Square hotel promotes itself as an affordable boutique hotel located in the heart of Times Square.
It advertises itself as "right in the middle of it, actually," as in right in the middle of all the action the city has to offer ("citizenM," 2015). The hotel has hip, funky decor and every room looks unique. But the rooms are rather small, to keep the price down, and the hotel states with pride that it does not offer "trouser presses, bellboys, or other tired old hotel cliches" ("citizenM," 2015).
Instead of amenities within the room, the primary attractions of the hotel are its gathering places, including its gym overlooking the street, its panoramic rooftop bar, and.
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