Hotel Websites: Analysis Business Travelers, Upstairs Guests

Within the hotel industry, upstairs guests are defined as travelers that crave intimacy and "who spend less time in public areas and prefer private spaces such as bedrooms over more social spaces such as lobbies and lounges" ("Frequent travelers," 2000). The Grand Washington Hyatt is an excellent example of a hotel that caters to such a demographic. It advertises itself as place where a traveler can "relax, play and stay connected" and enjoy "Hyatt Grand Beds®, 42" HDTV, and luxury marble bathrooms with Portico spa products" within the privacy of their own suites ("Rooms," 2015). The emphasis is on enjoying the traveler's own personal accommodations versus interacting with other guests. The website promotes amenities likely to be attractive to business travelers looking for solitude as they review important matters: "stay productive at our oversized work stations with a Henry Miller chair, Wi-Fi access and an iPod docks" ("Rooms," 2015). There is also the option of a business plan upgrade.

Business Travelers, Downstairs Guests

In contrast, downstairs guests "tend to use concierge services more often, dine out of their rooms and prefer social spaces to private areas" ("Frequent travelers,"...

The Ace Hotel in New York caters to business professionals seeking to do serious work that still want to interact with their fellow travelers and enjoy the amenities of the metro area. For example, "Ace Hotel in New York" has a lobby with "long communal tables, free Wi-Fi, coffee bar, and beautiful design[s]" which "have made it a working space that has been known to draw some of the best minds in Silicon Alley" (Hullinger 2015). The Ace Hotel in New York specifically markets itself as a bustling place to network on its official website, versus any attractive, oasis-like quality it might possess; it calls itself "a hotbed of startups, freelancers and people who just want to kick it."
Leisure Travelers, Upstairs Guests

Although New York famously advertises itself as the city that never sleeps, the Archer Hotel offers respite from the hustle and bustle of the Big Apple. For leisure travelers looking for comfort, the hotel has "cable TV, safe, and minibar" which "are included in each room at Archer Hotel. Coffee-making and ironing facilities as well as a private bathroom are also featured" ("Archer Hotel NY," 2015). There is also a well-respected in-house restaurant, again for travelers uncertain if they wish to venture outside. "David Burke Restaurant is…