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Relevance Materiality Quantitative the Financial Year Accounting Period
Words: 3440 Length: 12 Pages Document Type: Essay Paper #: 75799930
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The Financial Year/Accounting Period Concept

Application of Literature eview into practice for IKEA's 3-year (2009-2010-2011) financial reports

What is missing and ok in the reports? The good and bad points of eports based on Literature eview.

103-year comparative ratio analysis and their interpretations

Literature eview of "Strategic Management Accounting Concept" and its application to facilitate the IKEA's ambitions for the future.

The concept of financial reporting is important to each and every organization. The information contained in financial reports is important since it helps in the reduction of financial risks while also acting as a tool for corporate governance (Kothari,2000; Berndt,2007).Financial report must have a series of desirable characteristics. In this paper, we use IKEA's financial reports in evaluating the desirable characteristics of financial reports. Also discussed is the possible effects of using the concepts of strategic management accounting and its methods in the promotion and facilitation…


Beuselinck, C. & Manigart, S. (2007). Financial Reporting Quality in Private Equity Backed Companies: The Impact of Ownership Concentration. Small Business Economics, 29, 261-274.

Dabor, EL., Adeyemi, SB (2009).Corporate Governance and the credibility of financial statements in Nigeria. Journal of Business Systems, Governance and Ethics. Vol 4, (1)

Datamonitor (2012). Ikea Group. 

Dechow, P.M., Sloan, R.G. & Sweeney, A.P. (1996). Causes and consequences of earnings manipulation: An analysis of firms subject to enforcement actions by the SEC. Contemporary Accounting Research, 13(1), 1-36.

Tale of Two Cultures the
Words: 1986 Length: 7 Pages Document Type: Essay Paper #: 64883975
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Rather than attempting to increase the diversification of product offerings, management at Best Buy have found small and subtle ways to adjust the retail experience, making stores (or more specifically, certain areas of each store) more tailored to specific classes and types of consumers. Sales staff have also been trained to use different language styles and sales efforts when dealing with different consumers, again tailoring each individual consumer's experience to their own personal needs and preferred methods of conducting business. By simply presenting and describing the largely technological offerings available at Best Buy stores in different manners to different consumers, sales have increased and the store's profitability has risen, as well. The continued success of the company depends on its ability to continue this process of incremental innovation, adjusting and developing as new consumer trends come to the fore.

Encouraging managers and employees to become intrapreneurs, making profitable incremental innovations…

Strategic Public Relations Discuss the
Words: 1422 Length: 4 Pages Document Type: Research Proposal Paper #: 49234377
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At Google, areas of interest include their intensive sustainability commitment to promote eco-friendly buildings and energy efficiency, the company's approach to managing the Chinese government relationship and messaging, and the torrent of new applications they produce. In conclusion, the organizations I'd seek out to work for after graduation would have brands that were global and could use my skill set of globally-based coordination and intercultural collaboration while also being highly creative with a pace that made programs challenging yet attainable.

Upload a 300-500-word persuasive essay that describes what you understand to be the fundamental role of public relations in society. Illustrate your commentary by citing a recent example (good or bad) of strategic public relations at work from an area of the field that is of particular interest to you.

At its most strategic, public relations seeks to unify the messaging and communications across a company while ensuring accuracy, authenticity…


Hamilton, J., Knouse, S., & Hill, V. (2009). Google in China: A Manager-Friendly Heuristic Model for Resolving Cross-Cultural Ethical Conflicts. Journal of Business Ethics, 86(2), 143-157.

James S. O'Rourke IV, Brynn Harris, & Allison Ogilvy. (2007). Google in China: government censorship and corporate reputation. The Journal of Business Strategy, 28(3), 12-22.

Mainstream Culture the First Installment of the
Words: 1555 Length: 5 Pages Document Type: Term Paper Paper #: 50033177
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Mainstream Culture

The first installment of the Iron Man franchise can be analyzed in the context of whether it either reaffirms or criticizes mainstream culture. Indeed, the film does a bit of both. The movie script itself as well as the underlying method and motives of the filmmakers and actors in terms of how the film is being marketed and portrayed potentially irrespective of what is being asserted directly in the movie itself will also be assessed.. Iron Man and films like it play a two-sided game of both glorifying and condemning ideas that are political and ideological in nature but often does so in a way that is not even-handed or is otherwise not grounded in reality.

Iron Man Observations

hat is clear straight away with the interactions and the developments surrounding Tony Stark (Downey) and Obadiah is that the movie is making a statement about corporate greed and…

Works Cited

Fisje, John "The Cultural Economy of Fandom," pp. 30-49, in Adoring Audience

Friday, Kirster "A Generation of Men Without History": Fight Club, Masculinity, and the Historical Symptom," Postmodern Culture 13:3 (2003), 

Henry A. Giroux and Imre Szeman, "Ikea Boy Fights Back: Fight Club, Consumerism,

Marketing Strategy Assessment of the
Words: 4165 Length: 13 Pages Document Type: Research Proposal Paper #: 62473460
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There is also the need to concentrate on the interaction of these personal demographic factors as the foundation for group factors analysis.

Group Factors Analysis

The accumulated effects of the personal factors defined in the first section of this paper are put into relevance when the social factors are quantified and measured specifically relating to the retail home furnishings industry. One of the most commonly used is the VALS2 methodology (Piirto, 1996) which has its basis in the following set of metrics as shown in Figure 2, Lifestyle Orientation Definitions.

Table 2: Lifestyle Orientation Definitions

Source: (Piirto, 1996)




I am successful and deeply committed to work, family, and community.

A like predictability and consistency over risk.

My work affords me material rewards and prestige that shows success to my friends.

Strivers like to be trendy want to be stylish and admire people who are well-known for their…


Bennington, R. (2001) Furniture Marketing,

NY Fairchild Publications.

Jason M. Carpenter. 2008. Demographics and patronage motives of supercenter shoppers in the United States. International Journal of Retail & Distribution Management 36, no. 1 (January 1): 5-16.  (Accessed February 9, 2009).

Deshpande, Rohit, Farley, John U, Webster, Frederick E. Jr. 1993. Corporate culture, customer orientation, and innovativeness. Journal of Marketing

Porter's Generic Strategies B the Strategy Clock
Words: 1184 Length: 4 Pages Document Type: Case Study Paper #: 12138362
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Porter's Generic Strategies (b) the Strategy Clock

The question that both models address is the aspect of competition: how one company can gain competitive advantage over another given the finite number of unique products and services out there and the need for different companies to sell similar or common products to a limited sample of people.

In "Competitive Strategy: Techniques for Analyzing Industries and Competitors" (1980), Porter reduced competition to three strategies: 1. Cost leadership; 2. Product differentiation, and; 3. Market segmentation.

In other words, companies compete either on cost (the price of their products); on perceived value (the differentiation in value of their product from that of another company); or / and on by focusing on a particularized customer (i.e. offering a niche / segmented market).

In 1996, Cliff Bowman and David Faulkner created Bowman's Strategy Clock, which extended Porter's model to eight strategies and included identifying the likelihood…


Neuman, S. (2006). Low price doesn't always mean low quality, but it could mean a challenge to high-end products, Washington Uni. In St. Louis. 

IKEA: how the Swedish retailer became a global cult brand. Business Week online, 14 November 2005.

implement education and training
Words: 2260 Length: 6 Pages Document Type: Term Paper Paper #: 96233279
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Cross-Cultural Management

Education and Training for Cross-Cultural Management at IKEA

Business across borders has presented significant challenges for multinational organisations. Due to cultural differences between countries, a multinational organisation is compelled to take the differences into account during important processes such as human resource management. IKEA, a Swedish multinational firm, is one organization in which the challenge of cross-cultural management is relevant. Significant cultural differences between the U.S. and Sweden may make Swedish practices inappropriate in the U.S. All the same, the organisation can overcome cultural barriers by implementing a cross-cultural education and training program. The program, which would take the form of deliberately planned seminars and workshops, would equip employees with knowledge and ability to work effectively in a cross-cultural environment. It would be more appropriate for the organisation to hire an external cross-cultural management consultant as it may not have such expertise internally. Implementing the training program would…


Bhattacharyya, D. (2010). Cross cultural management: text and cases. New Delhi: PHI Learning.

Browaeys, M., & Price, R. (2008). Understanding Cross-cultural Management. Harlow: Prentice Hall.

Chebium, R. (2015). How to create an effective cross-cultural training program. Retrieved from: training.aspx

Lucas, R., Lupton, B., & Mathieson, H. (2006). Human resource management in an international context. London: Chartered Institute of Personnel Development.

A Series of Operations Management Questions
Words: 6099 Length: 20 Pages Document Type: Term Paper Paper #: 40800548
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operations management and operations strategy.

Using an example of your own, explain how operations performance objectives can change over time.

Explain which factors that influence the timing of capacity change.

Explain how developments in process technology can change trade-offs in the product-process matrix.

Explain the main differences between continuous and breakthrough improvements.

Describe a typical stage gate model of the product and service development process.

Describe the different ways in which headquarter operations staff can act to create value for their company and its individual operations.

Explain the difference between pure risk and speculative risk.

Question 1 -- Brintons Carpets Ltd.

Question 2 -- Operations Strategy analysis of IKEA

Question 3 -- Hagen Style

Differences between operations management and operations strategy.

the systematic approach to address the challenges and the issues that relate to the transformation of raw materials or any other form of input into output so that the…

Strategic Information Systems' A Strategic Information System
Words: 5960 Length: 22 Pages Document Type: Essay Paper #: 12835532
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Strategic Information Systems'?

A strategic information system is a system that enables an organisation to alter the structure of its business strategy so that it can achieve a competitive advantage over others. This system also helps organisations in fastening the time it takes to react and adapt to several environmental changes that take place and makes the overall business structure more efficient. Within a strategic information system there exists a decision support system that helps align business goals and strategies with information systems and technologies.

Write down the various business models of internet.

The various business models of the internet include:

Advertising, Blogging, Affiliate, Community, Utility, Subscription, Brokerage, Merchant, Manufacturer.

Question 3: What is 'Network Bandwidth'?

The amount or volume of data which is being transmitted through a particular network at a given point in time is referred to as a network bandwidth. Network bandwidth's can be affected by software…

Store Layout and Design Analysis
Words: 1920 Length: 6 Pages Document Type: Term Paper Paper #: 11840244
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The store uses empty space wisely by filling it with store specials, and when designs are in progress the area has a sign that tells the consumer what is coming soon. Music is non-discernable (I don't remember if there is any at all) but there is so much for the eye it is not needed. The whole store smells like baking cinnamon buns, a store specialty (offered in the Cafe and in the Bistro as you leave). This makes the place really smell like home! Every inch of the store (excluding the warehouse for utility sake) it taken up by a display of some sort and everything is pleasing to look at and dissect. Special displays, such as the "living in 480 sq ft" full home layout are fantastic and feel very complete, as if you could simply kick off your shoes and watch television or lay down and take…

Corporate Social Responsibilities Comparison of CSR Practices
Words: 873 Length: 2 Pages Document Type: Essay Paper #: 61469748
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Corporate Social esponsibilities

Comparison of CS Practices

In the 21st century, attaining some degree of social responsibility is recognized as a business quality that most corporations use in their daily operations to keep being in business Enquist, Edvardsson, & Petros, 2008.

The inclusion of social responsibility into a corporation helps to form a connection between the corporation's objectives with the idea of sustainable developments Samuel & Walter, 2009.

Corporate social responsibility helps corporations to show their ethical concern for sustainable development and that for their stakeholders. In this paper, a comparison of corporate social responsibility of three companies is given.

CS practices of IKEA, Hennes & Mauritz (H&M) and Starbucks compared

H&M philosophy in conducting business as the third largest retailer of clothing in the world is to offer the best price for fashion and quality outfits. The issue of the quality by H&M does not only involve the final…


Chaudhary, K., & Krishin, V.R. (2007). Impact of Corporate Social Responsibility and Tranformational Leadership on Brand Community: An Experimental Study'. Global Business Review, 8(2), 205-220.

Enquist, B., Edvardsson, B., & Petros, S., S. (2008). Corporate Social Responsibility for Charity or for Service Business? . The Asian Journal of Quality, 9(1), 55-67.

Samuel, O.I., & Walter, L.F. (2009). Global Practices of Corporate Social Responsibility. Heidelberg: Springer.

Gay and Lesbian Advertising in the Last Decade
Words: 3536 Length: 10 Pages Document Type: Term Paper Paper #: 64264053
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advertising geared to the gay and lesbian communities. Specifically, it will discuss advertising in the context of gay and lesbian culture, and how particular ad campaigns are significant to the gay and lesbian communities. While society has become more accepting of the gay and lesbian lifestyle, there are still many aspects of culture and society that disapprove of the gay/lesbian experience. Traditionally, mainstream advertising has not courted gays and lesbians, but some advertisers have recognized the size and dimensions of the market, and are beginning to break down the barriers in advertising to gays and lesbians in mainstream markets. In the last decade, advertising has become more open, and the gay lifestyle has become more accepted. Advertisers will continue to create new markets to create new opportunities for business and industry, and the gay/lesbian market is still waiting to be fully tapped.

The gay and lesbian lifestyle has existed for…


Author not Available. "Mainstream/B2B Advertising Best Practices." 2004. 19 July 2004. 

Boyce, David B. "Coded Desire in 1920's Advertising." Gay & Lesbian Review Worldwide 7.1 (2000): 26-30.

Buford, Howard. "Understanding Gay Consumers." Gay & Lesbian Review Worldwide 7.2 (2000): 26-28.

Burnett, John J. "Gays: Feelings about Advertising and Media Used." Journal of Advertising Research (2000): 75.

Ingvar Kamprad Wealthy Man Frugal Man Entrepreneur
Words: 1492 Length: 5 Pages Document Type: Case Study Paper #: 24560219
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Ingvar Kamprad: Wealthy Man, Frugal Man, Entrepreneur Extraordinaire

The case concerns Ingvar Kamprad, former CEO of IKEA. To comply with Dutch age retirement laws for chief executives, he retired from the position in 1999, but remains actively involved in running the company. His three sons also work at the company. As Ingvar grew up, he developed an entrepreneurial spirit by selling various items at his local neighborhood. He started IKEA with a cash gift he received from his father when he was seventeen years old. From its humble beginnings, the company grew to be an international power. To ensure its success, Kamprad has ensured a paternalistic employment paradigm combined with a social safety net as well as a drive for profits and market share. To promote the culture of hard work as a requirement of success, IKEA functions on the basis of frugality, which is manifest in actions such as…


Alagse (2011). Leadership Grid -- a simple assessment tool for leaders. Retrieved from:

Blanchard, K. And Zigami, D. (2011). Mangers vs. Leaders. Success Performance Solutions. Retrieved from: 

Changing Minds. (2011). Leadership Styles. Retrieved from: 

Nelson, D.L. And Quick, J.C. Organizational Behavior: Science, the Real World, and You.

Gallery Furniture
Words: 1712 Length: 5 Pages Document Type: SWOT Paper #: 97561663
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Gallery Furniture

Founded in 1981, gallery Furniture has worked its way up the ladder in a systematic and well organized way to become one of the highest placed furniture houses in Houston. The founder of this firm is Jim Mclangvale and his name plus that of the organization has become more like an institution in Houston, well-known across the market and known for their ability to save the buyers money upon purchases. The enterprise has two locations in Houston, a fact that makes it one of the leading furniture retailers in Houston and takes up a whole 20% share of the furniture market in Houston. Apart from dominating the market, it also makes one of the highest sales per square foot in the entire nation. Gallery Furniture deals in mattresses of various brands, bedroom furniture, home office furniture, dinning room furniture as well as living room furniture. It is significant…


Ashley Furniture Industries Inc., (2014). Houston, TX Ashley Furniture Homestore. Retrieved February 24, 2014 from 

Bel Funiture, (2014). About Bel Furniture. Retrieved February 24, 2014 from

Hoover's Inc., (2014a). Gallery Furniture Company Information. Retrieved February 24, 2014 from

Hoover's Inc., (2014b). Haverty Furniture Companies, Inc. Company Information. Retrieved February 24, 2014 from

Marketing Strategies and Decision Making
Words: 858 Length: 2 Pages Document Type: Term Paper Paper #: 33737587
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"Serving small rather than large customers or densely rather than sparsely situated customers are other examples in which the best way to configure marketing, order processing, logistics, and after-sale service activities to meet the similar needs of distinct groups will often differ" (Porter, 1996, p.67).

But choosing a unique position, however, is not enough to guarantee a sustainable advantage. A competitor can reposition itself to match a superior performer by copycatting, like J.P. Penny did with Sears, or straddle customer segments in its marketing strategy" to match the benefits of a successful position while maintaining its existing position" like a luxury line offering a value line (such as Continental Airlines offering 'Continental Lite' (Porter, 1996, p.67). But there are always trade-offs, as straddling can create inconsistencies in image or reputation, dilute finite resources like labor and capital, and also from limits on internal coordination and control (Porter, 1996, p.67).


Works Cited

Ferrell, O.E. & Michael Hartline. Marketing Strategy. 4th Edition. Mason, OH: Thomas Learning/

Southwestern College Publishing, 2008.

Porter, Michael. "What is Strategy?" Harvard Business Review. Nov-Dec 1996. Reprint 96608.

Work Life Balance - The Role of
Words: 7287 Length: 22 Pages Document Type: Essay Paper #: 68583743
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Work Life Balance - the ole of HM

Human resources management come with massive demands chiefly in light of the fact that it involves dealing with people, a task that is complex in itself. To enhance organizational growth, pleasure on the part of workforce is very crucial. This is a necessity that human resources sectors in organizations have to grapple with on a day-to-day basis through the initiation and implementation of means of achieving workers satisfaction and overall performance (Frame & Hartog, 2003). Creating room for work life balance constitutes come of the mechanisms that employers use in achieving this goal (Clutterbuck, 2003). Work life balance is a concept whose relevance in the organization and more so in the world of advancing technology holds a lot of water. It brings to both parties in the business environment numerous benefits (Ehnert, 2009). The concept has a wide range of practice ranging…


Avgar, Ariel C., Givan, Rebecca Kolins and Liu, Mingwei, A Balancing Act: Work -- Life Balance and Multiple Stakeholder Outcomes in Hospitals (December 2011). British Journal of Industrial Relations, Vol. 49, Issue 4, Pp. 717-741, 2011

Business: The Ultimate Resource. (2003). Beijing: Citic Publishing House

Cascio, W.F. (2010). Investing In People, Electronic Resource, FT Press

Cieri HD, Holmes B, Abbott J & Pettit T (2005), Achievements And Challenges For Work/Life Balance Strategies In Australian Organizations, The International Journal Of Human Resource Management16 (1)

Package as Truly Wise Business
Words: 1255 Length: 4 Pages Document Type: Research Paper Paper #: 85954256
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Sporadic bonuses across the year also help employee performance to stay more consistent. "Set up a series of smaller rewards throughout the year to motivate ongoing performance excellence. For example, instead of an annual trip, award several three-day getaways for each quarter. Vary the basis for the awards. Top sales might be one category, but so can top research or most diligent. ecognize that several types of excellence motivate your employees to focus on additional areas of their performance" (Berkus, 2012). In this quote, Berkus, truly brings up an important point: some of the bonus methods of compensation are going to depend on the employee hired, as the most effective bonuses will be the ones that are unique to the employee. For instance, some people might just want bonuses in the form of free clothes and shoes. Other people would prefer strictly cash bonuses. There will be some exploration that…


Berkus, D. (2012, July 13). Six Ways to Drive Employee Performance and Motivation. Retrieved from (2012, May). May 2012 National Occupational Employment and Wage Estimates. Retrieved from 

Gordon, C. (2012, July 19). Simple Cafeteria Benefits Plans. Retrieved from 

Stewart, G., & Brown. (2012). Human Resource Management. New York: John Wiley and Sons.

Teamsters Union Is a General Workers' Union
Words: 394 Length: 1 Pages Document Type: Essay Paper #: 1040197
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Teamsters Union is a general workers' union based in the United States and Canada. The operating structure of the union is based around functional departments. These are Accounting & Budget, Affiliates & Automated Records, Capital Strategies, Communications, Drive Accounting, Economics & Contracts, Federal Legislation and Regulation, Field and Political Action, Human Rights Commission, Information Systems, International Auditors, Legal, Organizing, Safety and Health, Strategic Research and Campaigns and Training & Development. The union is also organized in terms of its membership. The different structural elements are the local unions, joint councils, trade divisions and conferences and the International Brotherhood of Teamsters. There are hundreds if not thousands of local unions, representing different workplaces.

The Teamsters union has some issues, for example, there are complains that its demands are too excessive (Smith, 2012), that it calculates dues structure unfairly (Tweh, 2013) and that it is causing resentment in its workplaces (Halme, 2013).…

Griffin, D. (2013). Functional organization structure advantages. Houston Chronicle. Retrieved December 8, 2013 from 

Smith, K. (2012) The Teamsters union is taking away our Twinkies. Forbes. Retrieved December 8, 2013 from (2013). About. Retrieved December 7, 2013 from

10 Marketing Questions Promotion
Words: 1653 Length: 4 Pages Document Type: Essay Paper #: 96850764
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Individuals now have increasing control over how and when they receive information. Promoters now have to take a new approach to reaching potential consumers. The push method of promotion, broadcasting messages in bulk, is no longer as effective as it once was. Now promoters have to be more creative and implement more of a pull strategy to entice consumers. They have to create a desire for the consumer to want to hear the information.

Starbucks -- this brand is likely best target to populations at a national level. Not every country has a culture that values coffee in the same way.

Netflix -- Netflix is also best targeted at a national or regional level. Different populations and groups will have different media preferences.

Local milk -- the local milk brand should target the regional or local level since it is regionally produced.

d. North Face -- this brand could potentially…


Ad Respect. (N.d.). Ad Library. Retrieved from Ad Respect: 

BuildDirect. (N.d.). Life at Home. Retrieved from BuildDirect: 

Free Checking Information. (N.d.). Ally Bank. Retrieved from Free Checking Information: 

Johnson, L. (2015, July 22). Uber Takes Over New York Times Homepage With Large Ad Calling Out the Mayor. Retrieved from AdWeek:

Brand Image of Sears
Words: 2050 Length: 9 Pages Document Type: Term Paper Paper #: 80371160
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Executive Summary

Sears is a retail company that offers a range of products and services via brick and mortar locations and online shopping portals. Its brand focuses on offering quality proprietary brand products and in-home services in an industry that is currently led by larger retailers like Wal-Mart, Target and Amazon, the e-commerce giant that is single-handedly changing the nature of retail today. In order to stay competitive, Sears is focusing on building brand loyalty among the young target market with disposable income—the 25-30 year old demographic; it is differentiating itself from its competitors by focusing on providing quality products and services as opposed to only discounted options. Sears’s main selling point, therefore, is its quality brand products—like Kenmore and Craftsman—that appeal to homeowners, especially to new homeowners who are in a prime position to develop brand loyalty to the types of appliances and services that only Sears can offer.…

Hni Furniture Target Market When
Words: 671 Length: 2 Pages Document Type: Term Paper Paper #: 49272848
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net, 2010). For HNI, the objective is to build market share, as much as possible, in ergonomic chairs. The pricing strategy is going to need to reflect that, and should therefore be at the low end of the ergonomic segment.

In this situation, we have chosen a skimming strategy. The skimming strategy involves setting high prices based on value. The company wants to build market share on the basis of quality (Meissner, 2010). Ergonomic chairs are a growth market, and this strategy will allow us to gain entry into the market without sacrificing margins. e do not intend to be the biggest player in the market, but to build a solid market share based on a high quality product. e want to make good margins on our products and a skimming strategy will allow us to do this while staking our position in the market overall. Ergonomic chairs are relatively…

Works Cited:

Johansson, C. (2000). Top 10 emerging practice areas to watch in the new millennium. American Occupational Therapy Association. Retrieved April 24, 2010 from 

No author. (2010). Industry overview -- retail office furniture in the United States. Retrieved April 24, 2010 from 

No author. (2010). Best ergonomic office chair. Retrieved April 24, 2010 from 

Meissner, J. (2010). Basic pricing strategies and when to use them. Meissner Research Group. Retrieved April 24, 2010 from

Learning in Recent Years Is
Words: 629 Length: 2 Pages Document Type: Essay Paper #: 69090854
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(3) According to the Multiple Intelligences Survey, I have quite a bit of intrapersonal and interpersonal intellegence and a moderate amount of musical and kinesthetic intelligence. This makes sense because I enjoy analyzing people and situations; and, I decided to leave my old job because I was bored sitting still behind a desk and not talking to anyone for most of the day.

As I was enjoying the surveys so much, also I took Kolb's Learning Styles Inventory and discovered that my learning style consists of doing and feeling or what Kolb would abbreviate as "CE/AE." When these findings are placed on the two-by-two grid by Kolb, my learning style is accommodating. An accommodating learning style is often times referred to as a "hands-on" style and one that relies upon intuition over logic. In fact, these findings also did not surprise me because I have to do something at least…


Codde, PhD, J.R. (2006). Using Learning Contracts in the College Classroom. Michigan State University.

Role of Empathy in a
Words: 4160 Length: 12 Pages Document Type: Literature Review Paper #: 84170454
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Specialists that analyze this subject refer to this as The New Age of Innovation.

The empathic business model developed around the product assumes that customers are invited to participate in the development of the product in case. They are allowed to present their ideas and to get involved in the actual production of the product in case.

The empathic business model based on price consists in strategies that offer a very low price or no charge pat all in exchange of certain information that can be used for advertising purposes, or for the fact that the customer must carry or assembly the product in case.

The empathic business model based on place are usually related to the use of the Internet, that allows customers to access the product or service whenever they want, from wherever they want.

The empathic business model based on promotion refers to strategies developed in order…

Reference list:

1. Martinuzzi, B. (2006). What's Empathy Got to Do with It? MindTools. Retrieved October 13, 2010 from .

2. Berry, T. (2009). Empathy as Key to Business Success. Retrieved October 13, 2010 from .

3. Oosterhout, B. (2010). Empathy: One Thing that Strong Business Models Have in Common. Retrieved October 13, 2010 from

4. Mortensen, K. (2006). The Role of Empathy and Service in the Sales Cycle. Retrieved October 13, 2010 from .

Influence of Brand Effect on Consumption Behavior of the Irish and Chinese in Ireland
Words: 4682 Length: 17 Pages Document Type: Research Paper Paper #: 41494005
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rand Effect on Consumer ehavior

Influence of rand Effect

The influence of brand effect on consumer behavior:

Irish and Chinese consumers in Ireland

This paper discusses the influence of brand effect on consumption behavior of the Irish and Chinese in Ireland. Since shopping and purchase decision are affect by many sociological factors, the factors that influence the Chinese and the Irish in Ireland may be inherently distinct. While the Chinese population in Dublin is only a small part of the total population, they are becoming an important cultural force in the city, which can have an effect on Ireland's economy. rand loyalty can influence purchasing behavior, however, this paper will attempt to show that Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics as opposed to brand names.

Keywords rand effect, Chinese consumers, Irish consumers, brand loyalty

Paper type Research paper


rand effect is the ability…


Antonides, Gerritt. & van Raaij, W. Fred. (1999). Cases in consumer behaviour. John Wiley & Sons.

Bloomberg Businessweek. (2004). Ireland: A nation of immigrants? Retrieved 28


2010 from:

Migros Company Visit Introduction Number
Words: 1455 Length: 4 Pages Document Type: Research Proposal Paper #: 32313504
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37). Indeed, the company's emphasis on so-called "social clauses" (discussed further below) has been at the forefront of its corporate philosophy: "Socially, ecologically, and ethically produced products were key aspects of Migros' product offering. iedener knows that Migros benefited from a unique position -- and he wants to make sure that Migros defends it from both new and old competitors" (einhardt et al., p. 37).

Current and past issues.

The company faces some profound challenges in its efforts to grow its business in the future but has continued its corporate philosophy of socially responsible corporate citizenship (einhardt, Dessain, & Sjoman, 2005). The company's management has been examining ways to assist emerging economies in the countries where it competes or intends to expand to facilitate it future growth while helping improve the quality of life for the residents in these regions. In this regard, Sternquist and Kacker note that, "Many Eastern…


About Migros. (2009). Migros. [Online]. Available: .

Brysk, a. (2002). Globalization and human rights. Berkeley, CA: University of California Press.

Reinhardt, F.L., Dessain, V. & Sjoman, a. (2005, December 14). Migros case study. Harvard Business Publishing.

Sternquist, B. & Kacker, M. (1999). European retailing's vanishing borders. Westport, CT: Quorum Books.

Marketing Knowing the Readiness Stage
Words: 381 Length: 1 Pages Document Type: Essay Paper #: 86199533
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In the liking stage, the company will aim its ad to turning the information provided into a positive reception from the customers. Additional information may help, but it is most useful to put it into a good light, like IKEA did in its ads to show how making the furniture on your own could be fun.

In the preference stage, the company will aim its ads to promoting some of the advantages of a product in comparison to those of a rival company. A TV ad that promotes Dominos shows a staff from rival Safeway company ordering a pizza from Dominos.

In the conviction phase, the marketer will aim to build confidence for the client that the product is better than a rival one. Ads will contain recommendations and feedback from other buyers, for example, usually celebrities or experts. Finally, in the purchase stage, the ads may be aimed towards…


Last retrieved on November 6, 2008

Pencils Keep Score During Board
Words: 491 Length: 1 Pages Document Type: Term Paper Paper #: 55474108
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Broken pencil shards can pick locks, be used as weapons, or be used as toothpicks.

Pencils can be used in magic tricks and impromptu basketball games. Instead of drawing straws, you can draw pencils of different lengths. A pencil marks the finish line in a race. Pencils are used to solve math problems, underline in textbooks, to write in-school essays and to write love letters. A pencil can be used to hold rings, bracelets, safety pins, keys, hair ties or hats. Stick pencils into the ears to block out sounds, or up the nose to make a kid laugh. Use a pencil and a sponge to clean hard-to-reach areas. Pencils can be used as: door stoppers, chopsticks, bookmarks, pathway markers, bun pins for hair, mark buried treasure, to sabotage someone on a stairwell, mix non-edible ingredients, pointers, swizzle sticks, cat toy, paper weight, to slice open a package, address a…

Art Gallery Exhibition
Words: 1117 Length: 3 Pages Document Type: Research Paper Paper #: 57586856
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Art Museum

Beauty is in the eye of the beholder, as the old trope goes, and that phrase holds true even when encountering some of the world's "great" art, as I saw in the Boston Museum of Fine Arts. The Museum itself is massive. It holds more than 450,000 works of art and a recent expansion added 28% more space with an expansion of 133,000 square feet (Dwyer). ithin its walls there are naturally pieces of art that fall outside of specific people's taste. For me, there were three works of art in the museum that struck a chord -- two that I loved and one that I disliked intensely.

Unfortunately, the piece of art I liked the least in the museum is also one of the most prominent. The sculpture is a massive green glass sculpture by Dale Chihuly that sits in the entrance of the Boston MFA. The…

Works Cited

Barlow, Deborah. "Chihuly at the MFA." Slow Muse. 10 April, 2011. 8 June, 2011.

Benfrey, Christopher. "A Certain Slant of Light" Slate 13 November 1997. 8 June 2011.

"Dance at Bougival." 8 June, 2011.

Delmar, John D."Oskar Kokoschka: Early Portraits from Vienna and Berlin 1909-1914." The City Review. 2002. 8 June, 2011.

Mondragon Cooperative Corporation's Basic Principles Four Main
Words: 3089 Length: 11 Pages Document Type: Essay Paper #: 30189219
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Mondragon Cooperative Corporation's Basic Principles. Four main factors stand out: 1) the Mondragon Cooperative Corporation's rapidly advancing concept of Work Environment, in accordance with Finance, 2) reasons people change and the nemesis which causes the ever-growing sense of improvement (perceived as advancement) in Retail, 3) Benefits of Autonomy and elf-Reliance in Industry, and 4) the self-determination from which all knowledge is based.

By all means, knowledge poses as the central theme by which these other elements find nourishment; without knowledge, a vital sense of comprehensive awareness, that on-top-of-it characteristic paramount to Mondragon would not exist as it stands.

Work Environment

The move from a mechanized and industrialized culture to a digital society has fundamentally modified what we consider these key-phrases: occupation, employment, profession, career, assignment, and vocation. What's nice, of course, is that advancement and promotional encouragement is much more easily attainable, and will continue to increase as the world's…

Sturr, Chris. Steelworkers Form Collaboration with MONDRAGON, the World's Largest Worker-Owned Cooperative (27 October 2009). Dollars and sense real world economics. Web. 8 April 2011.

Finez, Javier. "Virtual Teams and Creativity in the Mondragon Cooperative Corporation" (2007). Higher Creativity for Virtual Teams: Developing Platforms for Co-Creation. IGI Global. Web. 2011.

Kasmir, Sharryn. The Myth of Mondragon: Cooperatives, Politics, and Working-Class Life in a Basque Town (1996). State University of New York. New York Press.

Positioning Reverse Positioning and Breakaway
Words: 1517 Length: 4 Pages Document Type: Term Paper Paper #: 94014352
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" (Moon) good example of breakaway product success can be seen by the popular online auction site called eBay. The site has the unique distinction of selling both new and used products but also has the distinction of being the biggest yard sale in the world. This site literally left the category of simple auction house and become a combination of many of the features of auctions, whole sale distribution centers, yard sales, and more. But it is also a type of meeting place for millions of people who are only interested in window shopping or browsing. In other words, like the internet in general, eBay has redefined itself, its competition, its vendors and suppliers and its consumers. "Like reverse positioning, this strategy allows the product to shift backward on the life cycle curve, moving from the doldrums of maturity into a thriving growth position. Just as important, it can…

Works Cited

DHL. DHL International. (2005.) Retrieved on 30 June 2005, from the DHL homepage at 

Moon, Youngme. "Break Free From the Product Life Cycle." Harvard Business Review. Vol. 83, Issue 5. (2005, May): p86-9p.


Words: 1483 Length: 4 Pages Document Type: Essay Paper #: 65464970
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e suspect that these Chuck-E-Cheese temples were used for worship of the rodent god and we suspect also child sacrifice at these sites. Finding this coin at this site is perhaps an indication that the owner of this dwelling either was a member of the Chuck-E-Cheese cult or had escaped from one of the temples and later survived into adulthood.

The fifth specimen is a five cent piece from the United States of America. This piece is in abundance in the area, and this specimen is unexceptional. It was found in the main sleeping area of the dwelling. The sixth specimen was found near to the fifth. This specimen appears to be a one-cent piece, but is flat and nearly featureless. This type of damage is unusual, in that it is so severe it could not have been made by a human. It is possible that the damage was caused…

Works Cited:

Beck, C. & Jones, G. (1989). Bias and archaeological classification. American Antiquity. Vol. 54 (2) 244-262.

Eerkens, J. & Lipo, C. (2005). Cultural transmission, copying errors, and the generation of variation in material culture and the archaeological record. Journal of Anthropological Archaeology. Vol. 24 (2005) 316-334.

Wylie, a. (1988). Simply analogy and the role of relevance assumptions: Implications of archaeological practice. International Studies in the Philosophy of Science. Vol. 2 (2) 134-150.

Marketing Will Affect Someone's Life in the
Words: 1167 Length: 4 Pages Document Type: Essay Paper #: 36995691
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Marketing Will Affect Someone's Life in the Future

How Marketing Will Affect a Person's Life in the Future

The growing reliance on social media as a means to communicate has created a new level of collaboration between customers and the brands they trust. This, along with several of the trends identified and analyzed in this paper, are accelerating in their impact on people globally. Over the next decades and generation, these changes will also serve to redefine the relationships between customers and brands they choose to trust. One of the most significant of all factors that is emerging today and will continue to accelerate is the critical nature of trust. This is a galvanizing thread that runs through all of the trends and observations mentioned throughout this analysis. The net or aggregate effect of all of these factors and trends will be a truer, more accurate and purified form of…

Sweden Economy International Business Sweden the World
Words: 4560 Length: 14 Pages Document Type: Essay Paper #: 99701775
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Sweden Economy

International business: Sweden

The world economic powers have controlled the world economies for the longest time. Sweden is a remarkably small nation, yet it has developed to become among the best and wealth endowed nations in the world. It is a historically established nation that has been existence as early as the 7th century. From these early centuries, Sweden has been known for the level of involvement and development in trade.

Geographic, demographic and natural resources information of Sweden

The geography of Sweden makes it a nation of envy by many others. Sweden has a small area of total coverage of about 449,964 sq km. The area that is dry land is about 410, 934 sq km, and the rest is water. This in comparison to the United States is just slightly larger than the state of California by about land total 2,233 km. Sweden has a coastline…


Organisation for Economic Co-operation and Development. (2012). OECD Territorial Reviews:

Sma-land-Blekinge, Sweden 2012: (Swedish version). Vaxjo: Regional council of Southern Smaland, Sweden.

Development, O.E.C. (2013). OECD Economic Surveys. Paris: OECD Pub.

Kent, N. (2008). A concise history of Sweden. Cambridge, UK: Cambridge University Press.

Dacia in Less Than 10 Years Dacia
Words: 638 Length: 2 Pages Document Type: Essay Paper #: 36547562
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In less than 10 years Dacia, the omanian car manufacturer, has risen to great success. This success began when, in 1999 enault's CEO Louis Schweitzer made a move to acquire this company. Both of these automobile companies were not performing to high standards at the time, but now, things are different and success has been very rewarding since this merger. The purpose of this essay is to review this decision to combine forces and what were the strategic elements involved in this transactions.

According to Dacia's website, "As a brand of the enault Group, Dacia uses clever sourcing and proven technology to ensure its cars are reliable, robust and affordable. From the Sandero hatchback to the Duster SUV, Dacia cars are simple to use and affordable to own." Dacia has found a soft spot in the low-end auto market and it seems to be paying big dividends for the…


Automotive News Europe, 2012, 'Renault's Profit Machine,' Automotive News Europe, December, 2012. Vol 1. Available from  -- 2012_12.pdf

Dacia, Interview: Stephen Norman, Marketing Director, Groupe Reault Monde. Available from - marketing-director-groupe-renault-monde

Ramsey, J 2013, ' Dacia brand has become 'cash cow' for parent Renault,' Autoblog, 4 Jan 2013. Available from - become-cash-cow-for-parent-renault/

Management Action and Productivity Businesses in Developed
Words: 2475 Length: 9 Pages Document Type: Research Proposal Paper #: 22553671
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Management Action and Productivity

usinesses in developed countries tend to think of Corporate Social Responsibility (CSR) as a characteristic that is centered in their own businesses or, failing that, situated in the industries of wealthier nations. The CSR movement is substantively skewed in the direction of the developed world where the motivation for adopting a CSR initiative is driven more by altruism -- or "enlightened self-interest" (Vogel 2006: 18) -- than profit margins. It is unusual to find a perspective that considers CSR from the perspective of a sourcing company. In the centrically-oriented corporate arena of the developed world, CSR is seen as originating with the company that establishes a supply chain with a multinational company -- not the other way around. In order to manage and control ethical issues arising from doing business with overseas markets, many corporations rely on a social compliance model (PricewaterhouseCoopers 2007).

The social compliance…


Buying your way into trouble? The challenge of responsible supply chain management. 2004. Insight Investment, HBOS. London, UK: Acona Investment Consulting. Retrieved 

Cooper, D.R. And Schindler, P.S. 2008. Business Research Methods, 10th Ed. Edition, McGraw-Hill.

Environics International 3rd Annual CSR Monitor. 2002. (In November of 2003, Environics became GlobeScan Incorporated. [Press release] Retrieved 

Eslenshade, J. 2004. Monitoring Sweatshops: Workers, Consumers, & the Global Apparel Industry. Temple University Press.

Internet Marketing Advantages
Words: 580 Length: 2 Pages Document Type: Case Study Paper #: 48021809
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Competitive Advantage through Online promotion

he online environment provides a rich environment for marketing. Marketing is likely to be seen whenever someone goes online; search engines operate with sponsored results at the top, and/or advertisements at the side of the page and many web cites will have advertisements embedded in their pages. Online marketing can also be seen in some less obvious formats such as marketing though maintaining a presence on the social networking mediums and use advergaming. With the high presence of online marketing it may be unsurprising to discover that in 2013 the global spend on internet advertising was estimated to be U.S. $503 billion (Linden, 2013). In the U.S. alone the online advertising spending amounts to U.S. $109.7 billion, accounting for 21.8% of advertising budgets (Linden, 2013). If this amount of money is being spent on internet advertising, it may be assumed the marketers believe that…

The first advantage of the internet is its ability to provide a cost effective medium, which helps to level the playing field between the large and the smaller firms. The use of creative thinking by marketers has been seen to develop some very compelling marketing campaigns. A good example was the West Jet 'Christmas Miracle' public relations stunt, which was filmed and released as a video on You Tube

. In December 2013 passengers on two flights were asked what they wanted for Christmas by Santa, while they were in the air West Jet purchased and wrapped the presents asked for, delivering them to the passengers when they landed by placing them on the luggage collection carousel, labeled with the passengers names. The exercise must have been costly, arranging all of the recourses needed, as well as purchasing the gifts. The video went viral, to date more than 35 million people have seen the video, and the attention received by the firm went beyond the internet, attracting the attention of the mass media, even getting airline on new programs. The airline has received a high level of attention, which is likely to have made the exercise extremely cost effective; the firm has also marketed itself as a caring and giving airline, helping to differentiate itself from other airlines. As the message did not come through the usual advertising channels where consumers may display resistance, it is also possible that this also increased the credibility of the marketing message and that it reached parts of the target market that may otherwise have been inaccessible. This aspect of image promotion is a potential source of competitive advantage.

While West jet improved their image, the real purpose of marketing is to support, and usually to increase the bottom line. IKEA is a good example of the way that this can be archived. This well-known home furnishing company sells through shops as well as from a catalogue. In 2012 the firm realized they needed to adopt a new approach to marketing for the catalogue, as the sales were flat (Econsultancy, 2013). The strategy adopted was the development of an app that would complement the content of the printed catalogue. The app allowed users to scan a page, and it would then give more information on the products, supplying customers with more knowledge (Econsultancy, 2013). The

Goodbye Lenin Great Comedy With Politics in the Background
Words: 1206 Length: 3 Pages Document Type: Essay Paper #: 29222911
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hen Alex tries to find out what his father looked like, his sister says she saw him at the Burger King. He wore gold rimmed glasses and drove a Volvo. That's not a very specific description; but she also said he eats cheeseburgers, so the director cuts to a scene of a very morbidly obese man stuffing a triple cheeseburger into his fat face. The place that the cheeseburger man is in seems quite opulent, and Alex says, "He lived in his world, and I lived in mine." This is poignant because throughout the movie Alex has indicated that he wants to know something about his father.

Another scene that relates to the geographic portion of the movie is Alex roaring along on a motor bike, saying life in East Berlin was moving faster and faster, "e were all like tiny atoms in a huge particle accelerator." But his mother,…

Works Cited "Good Bye Lenin!" Retrieved April 14, 2014, from . 2004

Becker, Wolfgang. "Good Bye Lenin!" YouTube. Retrieved April 14, 2014, from 2004.

Ebert, Roger. "Goodbye Lenin!" Retrieved April 14, 2014, from .