Instagram Essays (Examples)

Instagram consumer culture- shopping/e commerce , influencers and brand matching, brands seeking influencers through purchasing item yourself then promoting on your page (the deeper story)

With developed markets, economic growth is heavily predicated on consumerism. In these instances, consumers are enticed to purchase products designed to make like more enjoyable, convenient, and easier. These products are ultimately backed by strong brands which look to occupy a niche within the consumer mind. Traditionally, this was accomplished through print and television advertisements. Companies such as Sears and JC Penny pioneered shopping catalogs designed specifically to entice consumers to purchase a litany of various products, goods and services. With television, ads were run consistently during prime-time periods to further generate mind share with the consumer unconscious psyche. Brands such as Coca-Coca, Proctor and Gamble, and Johnson & Johnson began to emerge during this period and dominated using these traditional forms of advertising. Today,…

Instagram impact role in marketing/Advertising/PR

Instagram's impact on modern life:

Its role as a marketing tool for small and large companies and the way it has changed how people see the world

hat is Instagram?

Instagram is a relatively new social media tool that has exploded in popularity. The development of smartphones equipped with their own cameras means that everyone has the potential to quickly upload visual snippets of their life with relative ease. The speed with which Instagram was adopted by users, even in comparison to Facebook and Twitter, was phenomenal. As one Internet website noted in 2011, "although Instagram has only been around for a little over three months, you've most likely heard of it, if not used it" (Lux 1). It was soon acquired by Facebook, further increasing the ease and ubiquity of how it could be used. ithin 24 hours of its 2010 launch it was…

Comparing and Contrasting Facebook and Instagram
Two social media sites that are very popular today are Facebook and Instagram. While both offer users the ability to upload content and share it with followers and friends, the two differ in many ways as well. This paper will use the following criteria points—1) ease of use, 2) content, 3) appeal, and 4) originality—to compare and contrast Facebook and Instagram and show why even though Facebook may have more registered users, Instagram is the better site according to these selected criteria.
The first point on this list of criteria is ease of use—and in this category, Instagram wins. Facebook was not designed as a mobile app in the beginning, though it has transitioned well to being an accessible site on handheld devices, smartphones and tablets. Instagram on the other hand was designed and still is an online app made for smartphone users. It…

GoPro Social Media

The Gopro camera is an action-oriented personal camera that can be mounted virtually anywhere and record spectacular action sequences with stillness and clarity never before possible through the use of handheld equipment. Gopro's use of social media -- particularly Youtube, where user videos are uploaded and shared with millions of viewers -- is a great way for the company to market itself to consumers, who are a given numerous examples of just what they could do and capture with their own Gopro mounted camera.

GoPro has branded itself as the camera for all things extreme: its tag at the end of its online videos is "Be a Hero" -- and is displayed at the end of videos such as that of the man training a pelican to hunt fish and to fly. The camera company is appealing to individualistic people looking to do something different, something exciting,…

social media strategies for business through the works of published commentators on the phenomenon (Mendelson, Haydon) and through two case studies, one a New York publishing house (Saint Martin's Press) and the other a South Carolina-based jewelry design firm (eece Blaire). The paper argues that social media strategy for business is dependent to some extent on building a social media presence independent of the business (or at least independent of an instant monetizing strategy) as a way of building the face of the brand, and also with an awareness that the different social media platforms reach different audiences, so therefore a unified strategy will not ultimately work.

Social media is, in terms of the business world, an extremely new phenomenon. Of the big six social media platforms that exist in 2014 -- Facebook, Twitter, Tumblr, YouTube, Instagram and LinkedIn -- only one (LinkedIn) actually existed as a public Internet platform…

Sheikh Majed Al Sabah was born into royalty. He is the grandson of the 10th Amir of Kuwait as well as the nephew of the current Shaikh Sabah Al Ahmad Al Jaber Al Sabah. Thanks to the fashion entrepreneurship and style of Sheikh Majed, Kuwait has become a leading fashion capital of the middle east. His journey into the fashion world began with Villa Moda and brands like Gucci, Ferragamo, and Prada, amongst others and currently 21 Carrots and TFK (The Fragrance Kitchen). The Fragrance Kitchen is a fragrance house based in Kuwait that houses a mixture of scents inspired by Sheikh Majed's memories of his beloved grandmother.

With a nickname like "Sheikh of Chic," given to him by Times Magazine, one would expect a larger than life man with a big persona. When interviewing him, I could see that was far from the truth. Sheikh Majed is the most…

Diesel Social Media

Diesel is a clothing designer and retailer based in Italy. The company is privately-owned. Diesel is a design house with an emphasis on casual clothing, aimed at younger consumers. The company also runs its own retail shops, in dozens of countries around the world. Diesel operates exclusively in the clothing business, and with their emphasis on consumers in their 20s and maybe 30s, Diesel has emphasized social media in recent years as a means of reaching their target market. The company has five social media platforms in addition to their website -- Facebook, Twitter, YouTube, Instagram and Pinterest. This paper will examine Diesel's social media presence to analyze its potential effectiveness.

The Brand

The Diesel brand was formed with the company in 1978. The brand has distinguished itself with Italian styling, American marketing and an emphasis on the younger consumer (Surendar & oy, 2010). The brand image…

1) A great idea to introduce a company to social media websites like Facebook, Twitter, Instagram, Pinterest, and YouTube?
It is hard to imagine a business surviving without some social media presence. Introducing a business to social media is important for several reasons. The first and most obvious is that social media is a marketing tool, and a flexible one. Various forms of social media, or social media platforms, allow the company to deliver a cohesive, consistent message using multimedia. For example, Pinterest and Instagram rely primarily on visuals like video and photos. Companies can use Pinterest and Instagram to promote their products visually on these platforms. The company can use visual platforms to ensure their imagery and logos are consistent with their brand image and identity. Twitter and Facebook use visual and video data, too, but also offer opportunities for verbal discourse. Companies can use these sites to reach…

NYC African Restaurants

African Restaurants

African Restaurants in NYC

The restaurant's soft industrial lighting makes the chrome gleam. A soft and expansive backdrop of blue gives the space a cool and slightly futuristic industrial like a hip loft in the future. Exposed brick walls are tinged in a blue sheen and the distressed wood chairs and tables have been stained steel gray and have marble table tops. In three weeks, Cisse Elhadji, the owner of Ponty Bistro in Midtown, will open his new restaurant La Terengea. Located at 144 West 139th St., the restaurant us nestled in between the Hudson and Harlem rivers a few blocks west of the City College of New York. The location of the restaurant is quite lucrative given its relative proximity to both Central Park as well as Yankee Stadium.

Though Elhadji has succeeded once with an African restaurant, La Teregenga is still a gamble.…

Social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today.
Titles
Social Media: Then and Now Social Media and it’s Impact on Business Social Media as a Social Movement Social Media and it’s influence on our Lives Social Media: Changing the Way People Communicate

Topics
Social Media Platforms The Impact of Twitter and Facebook on Business The Rise of YouTube Difference Between Social Media Platforms How Social Media is used to Communicate Social Media Effects on Society

Outline
I.  Introduction

a.  Social media has transformed the ways people communicate and…

ALDO SHOES' SOCIAL MEDIA STATEGY

Business Communication Class

MEMOAUDUM

Analysis of the ALDO Shoes' Social Media Strategy

However, as Douglas Bensadoun, VP marketing and creative director has been quoted as saying, "fashion retailing is relentless, it's a beast that needs to constantly be fed" (Surridge, 2012). esearch has identified many of the current best practices and innovative strategies that are being used in the industry and compiled the top three social media focal points that are suggest over the coming year. These mediums include:

Facebook

eddit

Pinterest

MEMOAUDUM

ALDO SHOES' SOCIAL MEDIA PLATTEFOM ANALYSIS

Fashion on Social Media

#1 -- Facebook

#2 -- eddit

#3 -- Pinterest

eferences

LIST OF FIGUES

Figure 1 - Aldo's Official Social Media Channels (Aldo, N.d.)

Figure 2 - Social Media Traffic Statistics for Top Fashion Brands (Boland, 2015)

Figure 3 - Boland (2015) esearch Findings

Figure 4 - Burberry Social Media Ad (Sharma, 2015)…

unning head: SAPPHIE BAND CASE STUDY SAPPHIE BAND CASE STUDY 2Discussion Questions: Case Study of the Sapphire Brand3. How does the brand spawn a community merely through its adoption?Sources contend that a brand itself cannot be a movement on its own, but it could help spawn a community (OBrien & Veenstra, 2021). OBrien and Veenstra (2021) define a spawning movement as that moment when a brand and the values it represents becomes more than just something to buy; when it catches fire and becomes a part of peoples lives. A brand-fueled movement happens at the point of intersection between a brand identity and an unmet need, social trend, or untapped passion (OBrien & Veenstra, 2021). Based on this foundation, several factors made it possible for the Sapphire brand to spawn a movement or community as soon as it was launched (Grobart, n.d.).First, the product design exhibited sleekness and class with…

What follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the future holds when it comes to all of the above and beyond.
Essay Prompt
In assessment, build work Assignment 2, taking a step develop e-Marketing Strategy. However, assignment, work individual produce individual report, building group work Assignment 1. The task assessment guidelines detailed .

In this assessment, you build on…

E-Marketing Implementation

What follows in this report is a narrative and summary of the e-marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the future holds when it comes to all of the above and beyond.

Key Issues

There are a number of key issues that Namshi must deal with as part of its e-marketing strategy, in addition to its broader e-commerce strategy. The facets and factors that must be dealt with include…

Interpersonal Conflict in Past Year

Varying interests, scarcity of resources or divergent opinions will always result in interpersonal conflicts. Such conflicts may be expressed in different ways including word of mouth, signs and gestures or through silence (212books).

I have an older brother named Charles. We have been very close since childhood. When our parents divorced back then he was there for me and I regarded him like a father figure. He always made sure I did the right thing and would also help me sort out my problems. He guided me throughout childhood and adolescence and helped me to get into the university am currently in. We like every other siblings out there always had small disagreements but things never got out of hand not until early 2012 when I became very close to my brother and his girlfriend at that time (Yoojung). Yoojung was a Korean native and…

Personal Social Media Audit

Reflective observation

Abstract conceptualization

Most used websites

Device used

Time of the day using a specific website

Active experimentation

The usage of social media depends on the personal interests and priorities. There are various websites, blogs, content communities, and gaming zones categorized as internet-based social media. The users of social media often do not realize their patterns and number of hours spent in using social media. In order to understand the usage information a seven days diary was maintained. The analysis of diary entries provided an in-depth understanding of the situation. The reflection of observations, assessment of the findings and active experimentation is presented below.

Reflective observation:

Social media comprises of electronic tools, applications, websites, and various community-based blogs that attract the users. The users also utilize their email and contact numbers to share their profile information with contacts. It is also a medium that has…

Currency fluctuations tend to create instability and disrupt the planning activities of tourists. In times of an economic recession, there is normally a lot of fluctuation in the currencies. In the previous year, many currencies appreciated in value while some depreciated. The appreciation of Great ritain Pound and U.S. Dollar against currencies of other countries, such as third world countries, while the depreciation of the Pakistani Rupee, Indian Rupee and the Sri Lankan Rupee against the U.S. Dollar (REPORTER, Staff, 2012) made it less likely for the travelers located in such places to plan to visit countries, as expenditure on goods and services will be incurred in the appreciated currency of the destination country and will have to be supported by the depreciated home currency. This increased expenditure, especially in the times of an economic recession, is considered to be a luxury that needs to be overlooked, at least until…

Blogs and social networking have altered our daily usage of the Internet and the World Wide Web. Of that, we can be certain. But how exactly has this change evolved, and what specific effects is it having on Internet and Web usage patterns around the world? This paper addresses the history of blogs and social media, and shows their state of development now. This brief introduction will segue into a discussion of the various personal and professional applications for both blogging and social media. Additionally, sections on political applications and implications will round out the discussion on how social media and blogging have changed the ways people communicate and receive information. Finally, it would be remiss to ignore the confluence of hardware, software, coding, applications, and protocols that have led to revolutions in the ways people use their digital devices. Tablets and smartphones are the physical manifestations of the changes…

emergence of social media as a political, economic and similar forces has been a sight to behold over the last five to ten years. It started a little slowly with MySpace but has since grown at a frenetic pace in the form of Facebook, Twitter, Instagram, Yelp and other similar websites. This particular report shall focus on Facebook as they are perhaps the most obvious and powerful example of what social media has become in the modern marketplace as well as the culture of the United States and the rest of the world. Points of analysis will include segments of the general business environment, forces of competition, external threats, opinions about the strengths and weaknesses of Facebook, a summary of the strengths and weaknesses of Facebook and an analysis of their value chain. While Facebook's arc to the top has not been completely flawless, they rival other dominant companies like…

Game Plan

The ecreational Water Facility in consideration will be physically located East Downtime. This is deemed an effective position as it is not only easily accessible to the target market, but also due to the fact that it is in a central position within the expanse. The facility will largely thrive owing to the different cutting-edge and appealing amenities that will be offered to the general public. The operational strategy of the recreational water facility will include the following amenities for the members and also general clients.

Leisure lap pool

Pool w/Juice Bar

Kids Area

Water Fitness Class

Obstacle Course

Nutrition Store

The success of the operational plan of the facility will be measured in different manners. To start with, the facility will consider the remarks and comments given by the consumers on the surveys piloted. In addition, the facility will frequently set different goals and objectives purposed to…

Introduction

As the GM Case Study indicates, competition between the local brand and the foreign brand can give the local brand an edge especially when the foreign brand has more cost attached to it. GM, for example, was obliged to cut the costs of its cars in China because the national brands were gaining market share “by offering cheaper sport utility vehicles” (Bloomberg, 2015). In Kuwait, there is a lot of potential for local businesses to grow and edge out foreign competitors. In various fields, Kuwait is showing potential and innovation. It is behind only Saudi Arabia and Turkey in the number of scientific and technological patents produced (USPTO, 2015). Kuwait has emerged as a leader in Gulf Cooperation Council (GCC) countries in terms of innovation (“Kuwait sees fastest growth of GCC countries obtaining patents,” 2016). And as the Kuwait Times (2018) reports, “Kuwait has witnessed an extraordinary rise in…

New Product: Debut to Target Market
Developing and refining a new product is an exciting time, particularly one that fulfills a clear and present need of consumers all over the world. Introducing a new product to the world is even more exciting, especially if that product has done well with test markets. Introducing a new product to existing and new markets requires strategy and motivation in order to get the product into the hands of the people who are going to use it, love it and tell their friends. The key to doing this successfully is to truly understand your product and to promote it to the target markets using proven strategies for both sales and marketing.
Product Description
This product was born out of the fact that the world of business, sports and entertainment has evolved at a rapid pace and continues to each day, and for the average…

Massive Multiplayer Online Game

Demographics

Some people believe that videos games are pointless activities, and only teenagers waste their time playing these games. These people will be surprised to know that the average of video game players is somewhere around 26 years. In fact, teenagers account to only 25% of the video games players. According to the demographic statistics of the players of these games, 50% of them are full time employees. Around 36% of them are married; meanwhile 22% of them have children (Flew and Humphreys, 2005). Therefore, it will not be wrong to say that the demographic of video games' players is quite diverse. From high school students, to early professionals to retirees and middle-aged home makers, people are quite fond of playing these games. If stated in other words, it can be said that video games are not appealing to the youth subculture, but people from every…

Transmedia Property. Case study related a media property (e.g., comic, film, television, ). This analysis existing property development a transmedia plan property. Break movie's elements starting introduction, music, back ground, audience engage movie, flow movie All typed papers assignments double-spaced, 12- 11-point font -inch margins.

Summary of the property

The transmedia concept is not a novelty these days, as the concept was first patented at the beginning of the 1990s. According to researchers, "The term transmedia was coined in 1991 by then-USC professor Marsha Kinder, while the transmedia storytelling concept was developed by current USC Annenberg professor Henry Jenkins. He describes transmedia storytelling as "a process in which integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story." (Tenderich, 2013) More precisely, transmedia…

headline from May 2015. "Picasso's omen of Algiers Smashes Auction Record," is how the BBC phrased it, on May 12, noting that "Picasso's omen of Algiers has become the most expensive painting to sell at auction, going for $160 million" (Gompertz 2015). In the frequently dicey and volatile early twenty-first century economy, it is clear that high art has managed to maintain its value in a way that the mortgage of a Florida homebuyer or the Beanie Baby collection of a midwestern housewife have not. It is now almost eighty years since alter Benjamin issued his famous meditation on what precisely the value of the visual arts could be under late capitalism, "The ork of Art in an Age of Mechanical Reproduction." The subject of what art means in an age where reproductions of art are ubiquitous has been around for a while. But Benjamin had never seen the Internet.…

Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels

This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able…

Social Media on the Business World

Social media continues to be one of the most disruptive technology platforms there are today, driven by the rapid scalability of web applications coupled with the social dynamics of immediate sharing of data and experiences. The concepts of social media began with the introduction and widespread adoption of Web 2.0 technologies (O'eilly, 2006). The foundational elements of these technologies led to the creation of more advanced social media platforms diverse as Facebook, LinkedIn, Twitter, Instagram and a myriad of other social media platforms. Their impact on personal communication is unprecedented, as is their potential to streamline and revitalize how enterprises communicate and collaborate (Kristien, Heene, 2003). The intent of this analysis is to evaluate the history of social media, its advantages and disadvantages, explore the myths of social media, dominant websites, the impact of social media on daily life, and also the potential future…

social media of hotel industy influence consume puchasing behavio 24/09/2015

Pominent examples of social media

Business Use of Social Media

Social media and consume puchasing

Role of Social media in Advetising and Maketing

Social Media Maketing

Evidence of impotance of Social Media Maketing

Impact of Social Media Maketing on Consume Puchasing Behavio

The Heding Effect

Theoy of Social Impact

Social Media Influence Factos on Consumes

Social Media in the Hotel Industy

Social media and Thailand Hotels

Appoaches to Methodology

Outline of eseach Method

Sample selection and Size

Questionnaie Design

Obstacles in Reseach

: Data Analysis

: Ethical Consideations in Reseach

: Limitations of the study

Results and Analysis

: Results fom Suvey of Hotel subscibes

: Results fom Suvey of Hotel Maketing Officials

Infeence fom the Analysis

Social Media Factos Affecting Custome Puchasing Behavio 39

5.2: Recommendations fo Manages fo Use of Social Media 40

Refeences 43

Chapte 1: Intoduction…

Athletics Supreme Marketing Plan

Company Overview and Market esearch

Overview of Company

Athletics Supreme is a company that has been in the sporting product industry for 10 years now. The main offices and largest retail store of the company is located in New York City. In particular, the company has become a household name in providing sports equipment, such as tennis rackets and balls, rugby balls and footballs. In addition, the company offers sporting exercise equipment, such as treadmills, weights, rollers and the like. The company has grown, both in scale and size, over the past five years. It has been able to open several other retail stores in different states across the nation. In addition, the company has also been able to expand globally with one store in Canada and another in the United Kingdom. In the contemporary, owing to the increase in demand from consumers and popularity, Athletics…

Social Media on Human Perception

The human interactivity has its rots in the inception of faster communication systems like the telephone, telegraph and later on the email system. As the IT continued to develop and the globalization intensified, the frequent interaction between people on extreme ends of the world became a more regular phenomenon and hence more valued over the years. The continued interaction has been seen in the gaming industry where competitors from different parts of the world connect to each other in real time over the internet and compete in the same game for hours. This has over the years engaged people from different parts of the globe though it has been limited to the gaming aspect only. The other predominant mode of interaction in the contemporary society is the social media which has mushroomed over the last decade, seeing companies like facebook, twitter, SnapChat, Instagram, Flickr among…

Business Plan

Company Description

Fountain Inc. is a company that will be set in the non-alcoholic beverage industry. In particular, the company will focus on producing energy drinks to the market. Fountain Inc. intends to provide the consumer market with an ostentatious product combined with outstanding value, manufacturing and retailing a drink that not only increases and boosts the consumers' energy, but also congruently provides an enjoyable and satisfying taste. In recent periods, statistics indicate a steady increase in the consumption levels of energy drinks, not only in the United States, but globally as well. The main headquarters of Fountain Inc. will be situated in the state of Ohio.

Mission and Vision

The mission of the company is to manufacture non-alcoholic beverages that have a transcendent taste that will oppose all other beverages in the marketplace and one that offers an energizing feel to the customers enduring for a lengthy…

Marketing

The positioning statement is also referred to as the brand strategy or positioning strategy. In particular, it is a statement that offers a concise, but detailed description of the core target audience to whom a brand is heading for, and a convincing depiction of how the marketer wants them to perceive the brand. The main products that I was enticed to purchase using social media were shirts from Target. The positioning statement the company used is "Expect More. Pay Less." This is an appealing and compelling description of the products being retailed by the company. This implies that the products that I would purchase would be cheaper and will be of a greater value. Social media portrayed this positioning statement in a very effective manner. First of all, the statement is perceived next to the name of the company every time a search for "Target" is done. In addition,…

Nike's Energy Bar Marketing Plan

Founded in 1964, Nike is the largest sportswear and fitness company in the world. The company designs, manufactures and markets apparel, accessories, and equipment for a broad variety of sports including basketball, football, soccer, baseball, tennis, and cricket. The company's success in the highly competitive sportswear and fitness can be attributed to product innovation and excellence as well as commitment to consumer needs. ecently, the company ventured into the energy bar market following its complete withdrawal from the golf equipment market. The new product line, dubbed as Nike Fuel +, was informed by the need to focus on fitness as opposed to just sports. Introducing the product provides an important opportunity for the company to widen its market as well as extend its brand. Given the intense rivalry in the energy bar market, a comprehensive marketing strategy is required if the product is to successfully…

Social Media

The author of this brief response has been tasked with giving ideas related to social media and what methods and messages get the best return on investment (OI). The social media arenas in question are Instagram, Facebook, Twitter and Constant Contact. Of course, there are other social media outfits that could be considered and used. These include Yelp and a few others. egardless, there are most certainly OI-rich methods that can and should be used so as to garner more business and referrals from the same.

One site that has a wealth of information is a blog offered on the Wishpond website. In total, they offer twenty-one tips to increase and improve OI when it comes to social media and realty. They include the following:

Facebook

• Post pictures of the surrounding neighborhood. Of course, Facebook is a great place to do this (but not the only place)…

sleep and electronics. In particular, this research paper aims to explore the possible effects of screen time on sleep, based on experiences from participants in a survey. Prior to conducting the survey, the hypothesis was 'more screen time equals less sleep time'. Surveys are a valid research method to help test hypotheses by collecting information in the form of responses from target populations. By asking if screen time (e.g., video games, computers, mobile devices, and television) affected sleep outcomes of teenagers aged 14-18, the research paper could discover a negative correlation between screen time and sleep time. The negative correlation supported the hypothesis that teenagers exposed to higher levels of screen time, would sleep fewer hours. The research paper includes an appendix with a survey and excel data results collected from participants at Stuyvesant High School.

Introduction

Teenagers have access to a wide array of electronics. From televisions to smart…

Toshi Dream Spa and Salon is a full-featured spa and salon business located on Main Street and open seven days per week from 10AM until 7PM. They have been in business for fifteen years. Five years ago, they expanded and modernized, going from a hair salon with five chairs to a full-service spa that offers facials, body treatments, waxing, manicures, and pedicures. Their shop is modern, clean, and slick looking. The decor is minimalist, with a cool color scheme using white and icy blue and purple shades. Toshi Dream Spa and Salon wishes to convey an image of cleanliness and being in touch with the aesthetics and grooming needs of contemporary urban consumers.

This business uses a wide range of marketing methods to promote their business. Word of mouth is their primary marketing method, which is enhanced by relationship building through multiple social media platforms. The Toshi Dream Spa offers…

.....business chooses to advertise it is attempting to introduce a product or service into the marketplace to make potential customers more likely to buy and become loyal to the business. The aim is to increase visibility and generate brand awareness of the product and/or service, thereby increasing potential profits. Companies do this all the time when they are first launching a brand-new product or service. For example, Apple increases its advertising when they first launch a new iPhone. The same can be said with companies like Amazon when they launch a new version of their kindle.

The type of signals, advertisers make for their company are to create a connection with the consumer base. The customers need to feel a deeper connection to the product that will compel them to purchase and continue purchasing. Social media is being used to by companies now because social media savvy people already have…

Premier Portraits: Online Branding Proposal

Premier Portraits is a luxury brand. Its customers are not interested in bargain prices but in quality and the prestige of having a custom photographic portrait of themselves or a loved one ("Different Types of Goods," 2016). Given that the target audience comprises corporate executives, sports figures, politicians, actors, and other people in the media or with significant income, price not a concern versus crafting an image of exclusivity. In the case of some media figures, the portraits may be used in marketing their own personal brand.

Product Offering

The core product should be a personalized digital photograph altered and retouched to customer specifications. For example, some of the portraits may be altered to look as if they were painted by famous artists like Rembrandt in his traditional chiaroscuro style. Other portraits may have handcrafted touches, like actual oil painting superimposed upon them. Each product…

Anxiety and Learning
Anxiety impacts roughly 18% of the population in one form or another. It is particularly troubling for students in higher academics. This study aims to investigate the question: What factors outside of the classroom increase anxiety in academic performance? This paper will provide an overview of anxiety, discuss how college students are affected by it, examine the factors that cause it, and look at how parents and educators can help those who suffer from it.
What is Anxiety?
There are many different types of anxiety, but generally put anxiety refers to nervousness and a feeling of being overwhelmed by stress about something related to one’s life. There is social anxiety, panic disorder, fears and phobias, separation anxiety, and general anxiety disorder, which refers to a chronic case of anxiety that simply will not go away. The characteristics of anxiety include a feeling of apprehension, tension, restlessness, jumpiness,…

This will help to set off the startup costs.

The initial production costs are realistic because of the suggestion that outsourcing will be used. The company is relying on an outsourcing expert who has written several books on the subject. The software development will also expand to an offshore location which potentially can cut cost even further. USuggest plans to use search engine linked online portals as a marketing tool and they are seeking a merger or acquisition with a large, established Internet company to further increase profits for their brand. Mergers can lead to the company becoming more efficient by utilizing economies of scale. Cost saving can also be recognized by combined marketing, advertising and by cutting down on the overlap of &D (Shukla and Gekara, 2010).

Even though this venture is in the startup stages, it definitely has the potential to grow into something much larger. The target…

All this factors were considered in making the final list of questions since this are the major issues that revolve around this sites. The privacy of those who access the sites is paramount that is why most of the questions were to be based on privacy.

The data was collected through distributing the questionnaires that were previously prepared and some were given to our class mates. The questionnaires were also given to our lectures that drive personal cars. Another batch of the questionnaires was distributed to working areas like offices within the school, and finally we gave some of the questionnaires to our friends who we do not school with. The filed in questionnaires then provided the information that we compiled into the report after thorough analysis of the data. There was a great internal consistency between the attitudinal dimensions and the attitudinal measure as a whole. This means that…

Treme

Explain your plan for dealing with risk by developing a contingency plan

The risk embedded within the overall market is that of uncertain macroeconomic factors and their overall implications on consumer confidence. Unemployment remains stubbornly high at 7.7%. Unemployment has never seen these levels since the great depression (Beaudreau, 1996). Median incomes in the United States have fallen from $51,000 prior to 2008 to a now more modest $48,000 (DeNavas, 2012). During this period however, commodity prices have increased. The prices of gas, food, utilities, and rent have all increased over the past 5 years. This puts a strain on consumer confidence and consumer spending. This affects Treme as the restaurant relies on the discretionary income of individual customers to generate profit. As such a contingency plan is warranted in the event of adverse economic circumstances. The main sources of risk for the company will be changing consumer sentiments,…

Marketing Strategy for KitKat Desktop Publishing

Creating an independent desktop publishing business from one's home is indeed an exhilarating prospect. Entrepreneurship offers one a career of truly boundless possibilities and the intoxicating freedom of being one's own boss. However, such a path is not without challenges; there are the regulatory and compliance issues, financial issues, start-up capital needed to be gathered, evaluation of technology systems, and marketing (Schulaka, 2009). When it comes to the last challenge, marketing, this truly is an aspect which can make or break a business, particularly a nascent business and one which is small and developing. "Marketing and entrepreneurship are traditionally regarded as two separate academic disciplines" (Hills et al., 2008). However, such a perspective is inherently flawed. Strategic marketing in necessary for a small business to exist, survive and thrive, particularly for a small, home-based business. The best marketing strategy for such a specific type…

Media

Injustice and the Media

There was a point in the not-too-distant past when it was reasonable to perceive the media as a force collectively aimed at informing the public, exposing corruption, surfacing scandal and general performing the responsibility of protecting the people's right to know. However, several forces have permeated the so-called 'fourth estate,' diluting the media's acceptance of this responsibility. At one end of the spectrum, the growth in value of cable news such as CNN or MSNBC has created a highly monetized and commercially-motivated form of news. At the opposite end of the spectrum, the increasing visibility of social media such as Facebook and Twitter in spreading news stories has removed much of the accountability or professionalism from our media outlets.

The result is that our media outlets rarely have the motivation to ensure that a well-informed public is made aware of injustice in all its forms.…

Live Concet Analysis

How Doing Good Makes Us Feel Poweful and Poweless at the Same Time

Design Activism vs. Design fo Social Change

The Awakening Consciousness of Designes 1960's

Manifesto

Thee has been lukewam inteest in public sevice design, social impact and design activism. But in most convesations, all othe designs wok to enhance the standad of living of the people; some of it must be activism. The agument is seldom boosted by the notion that achitectue has been impacted by intellectual movements and ats fo instance, modenism which fuels an idea of a evolutionay society. These movements had ideal poposals fo society's efoms. They wee elated deeply to commece and aesthetics as well (Jose et al., 2008). Conside the diffeence between modenism and activism fo that matte. The modenism idea states that people stand equals to each othe, while society became united in evey aspect fo instance uniting laboes,…

Safeway's Use Of Social Media

In today's ever more crowded marketplace, with online retailers and wholesale outlets competing directly with traditional grocers, modern consumers have literally hundreds of options to choose from when deciding where they will purchase food, household supplies and other necessities. Faced with the sobering reality that the traditional model of customer loyalty, based as it was for decades on a customer's proximity to a store's location and regional affinities, has now been replaced by a virtual open-air market, major supermarket chains like Safeway, Albertson's and Bashas' have all devised loyalty programs based on social media interaction in an effort to retain precious market share. Typically based on the concept of a preferred customer club, these loyalty programs driven by Facebook, Twitter, Instagram and other social networking outlets incentivize repeat visits to a particular supermarket outlet by offering significant discounts to cardholders at the register. Akin to…

Paltrow and the Public Eye: As Portrayed by Us Magazine

One public figure who has prominently been focused on with more fervor of recent times has been Gwyneth Paltrow. This is in part because she is a beautiful celebrity and famous actress, and also in part because of a rumor that recently went around that Vanity Fair was planning a "take down" article on her. One online magazine which appears to feature her very heavily and on a regular basis is U.S. Magazine. This magazine will publish something about Ms. Paltrow every few days and appears to play both sides of the coin when it comes to how they portray her. When the magazine wants to portray her favorably, they do so. When they want to portray her unfavorably, they do so as well. They're extremely mercurial when it comes to how she is presented to the rest of the…

Public dialog in a network age can cover a lot of topics. The network age is filled with a plethora of varying interests, ideas, subjects, and issues. Some of which relate to privacy, piracy, and even technology. People often forget what an impact the Internet has made in the last couple of decades, even in just 8 years. ANON came into existence, social networking sites like Facebook, Twitter came into popularity, and the recent concept of content creators has shaped the way people view and accept media. ith all these innovative ideas that came out, what kind of impression has it left on the public? hat were the origins of some of these topics? And moreover, has the Internet shaped the identity of people in the last decade?

Several events within internet history have made public dialog important. People need to discuss and analyze things in order to fully understand…

E-Business

The specialty muffin company in San Antonio with six stores needs to consider how a website and series of social media accounts can increase in-store traffic and sales first, then consider selling their specialty muffins online globally. This second strategy of selling muffins online needs to be supported with a production and fulfillment operation capable of producing muffins quickly and packaging them for global sales.

Starting first with a website and series of social media accounts including Twitter, Facebook, Instagram, SnapChat and Vine, the specialty muffin company needs to immediately define and amplify their brand by showing their products. The website needs to include specials, coupons and special events to draw customers into the stores. If the specialty muffin company also has a catering business, this also needs to be mentioned on the initial website as well. At this point in the website strategy, the owners of the specialty…

Google Glasses

The digital world of communications that we are now living is not only the making of its creators; it is not without the active connivance of, if initially tentative, acceptance of we, the users. The creators of this digitally contrived world are very good at reading the human race in that, which eventually comes around to accepting and adapting to things that are thrown hard at it (Miller, 2013). This adaptability and flexibility has been taken advantage of very subtly. The first few tentative steps that humans take slowly gain in strength and eventually the distrust gives way to acceptance, and eventually confidence. What naturally follows is a warm hearted embrace and soon addiction results. A full-fledged dependence is only a matter of time, thence. This a stage most well suited for the advertisers and marketers where they move in to make the most of the situation and…

Small Business

Mr. A. Peterson

From: . Tyler

Starting a Small Business

Mr. Peterson,

My friends and I have considered several small business ideas and did some research to help us make a decision. Ultimately, there have been two articles that caught our attention. The first of these is the article "This App Developer Turned A Ford Van Into A Fantastic Mobile Office Space" by Tweedie (2014). The second is "This Tiny Tech Startup Has Figured Out How To Turn Twitter's Trove of Free Data Into a Goldmine" by Edwards (2015).

Description

The article by Tweedie concerns entrepreneur David McKinney, who transformed a van into an office for his app development business. The one by Edwards focuses on a startup company known as Twizoo that uses information from Twitter help users find the best restaurants, night clubs, etc. In their vicinity. I am most interested in the latter business idea.…

Country and Company of Specialty Marketing Strategy

Introduction about Singapore

Introduction of Chipotle Mexican Grill, Inc.

Background of Chipotle Mexican Grill, Inc.

Global Macro Environment

Macro Environment Analysis, PEST analysis

Politics, ules and egulations

Economy

Society and culture

Technology

Opportunities and the threats

Opportunities

Threats

Global Competition Analysis

Competition Analysis

Primary competition in the selected market

Secondary competition

Entry Strategies Discussion & Evaluation in the selected country

Entry Strategy Selection and discussion in the selected country

Target market analysis & segmentation

Target market analysis

Target market segmentation

Global Marketing Mix Strategies

Product Strategy

Current product strategy with examples

ecommended product strategy

Price Strategy

Current price strategy with examples

ecommended price strategy

Promotion Strategy

Current promotion strategy with examples 13

ecommended promotion strategy 13

Place strategy 14

Current place strategy with examples 14

ecommended place strategy 14

eferences 14

Synopsis

Chipotle Mexican Grill, Inc., simply referred to as Chipotle, is a…

strategic role for CMP

Knowledge Management and Business Intelligence (BI)

Importance of knowledge management and the purpose of BI

Make recommendations on improvements that can be made at CMP in terms of knowledge management.

Explain how the forecasts in your Excel spreadsheet can assist Michael with BI.

Porter's Five Forces Model

Analysis of buyer and supplier power for CMP using Porter's Five Forces Model.

Analysis of rivalry, entry barriers, and threat of substitute products

ecommendations on strategies for CMP to combat competition.

Website Success

Explain why measuring web traffic is not a good indicator of website success.

ecommendations on ways to improve CMP's website to enhance financial success.

Social Media

Which social media tools would you recommend for CMP and why?

Barriers CMP may encounter when trying to use this medium for marketing and selling their products.

ecommend changes that should be made to the way CMP operates so that…

Sociology

Symbolic interactionism is the theory suggesting human beings are best understood in "interactive relation to their environment," (University of Twente, 2014). The three core principles of symbolic interactionism including meaning, language, and thought. Meaning refers to the fact that people ascribe meaning to their relationships, institutions, and other social structures. This meaning is what guides human emotion and cognition. Language is the symbolic type of human communication. Like meaning, language also impacts human emotional and cognitive states. Thus, the third component of symbolic interactionism is thought. How a person perceives, judges, and interacts with the world is covered by symbolic interactionism. Symbolic interactionism also suggests that the self is a mirror for others, and vice-versa in what is known as the "looking glass self," ("The Symbolic Interactionist Perspective," n.d.). Symbolic interactionism is an ideal sociological lens through which to understand how social media has transformed the nature of human…

VW on CM

Customer elationship Management (CM) highlights the significance of the ability of companies in managing customer relations, current and future ones (Kumar & einartz, 2012). The concept occurs as a win-win for customers and companies. Customers benefit with desirable customer service delivery. On the other hand, companies can capitalize on the opportunities in customer-company interaction to enlighten the customer on new products and services. CM occurs as the foundation of contemporary marketing strategy utilized by companies. It is crucial to pay attention to the aspect of CM as it carries benefits and demerits alike.

Lack of a proper design plan of the CM that relies on company objectives could see the company lose companies, current and prospective ones. The success of the CM depends on three elements of People, Process, and Technology. Out of the three, people occur as the most critical element. The aspect of Process describes…

Business and Social Media -- A case of Cameron's Coffee

Social Media

Definition and Use of Social Media

Social media and how businesses use it

Big Data

Definition and Use of Big Data

Big data and Businesses uses

Cloud Computing

Definition and Use of Cloud Computing

Cloud computing and businesses use

Social Media

Definition and Use of Social Media

The collection of internet based online communication channels that are dedicated for community based input, content sharing, interaction and collaboration is broadly defined as social media. There are a number of different types of social media that include websites and applications that are used by forums, microblogging, social bookmarking and social networking.

Social media is generally used to communicate with the members of a particular community who are members of a particular type of social media. Such communication can also take place through Blogs like WordPress and Blogger or through websites…

Marketing Plan

Current Marketing Situation

Product

The personal computer (PC) is designed to increase convenience of computing aspects employed by consumers. In particular, this product is purposed to enable the consumer to undertake several functional and computing services through one device. IBM, the producer of the personal computer, is acknowledged as one of the key trailblazers in the technology industry. In particular, the company is one of the original founders and advancers of the personal computer versions that we perceive and use in the present day. PC manufactured by IBM facilitates not just the individual consumer at home, but also organizations as a whole in their business operations. The benefit of this product is that it enhances the convergence of technology being used within an organization. For instance, the computer works in tandem with other technologies, such as the internet, different software and cloud-based services. This is a user-friendly device…

Marketing Plan

Current Marketing Situation

Product

The personal computer (PC) is designed to increase convenience of computing aspects employed by consumers. In particular, this product is purposed to enable the consumer to undertake several functional and computing services through one device. IBM, the producer of the personal computer, is acknowledged as one of the key trailblazers in the technology industry. In particular, the company is one of the original founders and advancers of the personal computer versions that we perceive and use in the present day. PC manufactured by IBM facilitates not just the individual consumer at home, but also organizations as a whole in their business operations. The benefit of this product is that it enhances the convergence of technology being used within an organization. For instance, the computer works in tandem with other technologies, such as the internet, different software and cloud-based services. This is a user-friendly device…

Business Plan

Enfant is a children's clothing boutique in Park Slope, Brooklyn. The business model is to bring in unique lines of children's clothing, sourced from around the world if need be. Unique items, coupled with a focus on customer relationship management and social media promotion form the differentiation strategy. The target market is fairly wealthy, educated and stylish. They are willing to spend on their children's clothing as they see their children as reflections of their own style.

The shop will lose some money in the first year, but will be profitable in subsequent years, and be able to pay the proprietor a salary. The proprietor is 30% owner, with the uncle as a silent partner who contributes all of the capital in exchange for a 70% cut.

The clothing will be high end, not made in sweatshops, stylish in design and unique to the store in most cases.…

online how does that change corporate decision making and strategy?

According to the predictions of Google Executive Chairman Eric Schmidt, the entire world will be online by the year 2020 (Gross 2013). This is a bold statement, given that the International Telecommunication Union estimated that only 38% of the world was online in 2013 (Gross 2013). However, despite the infrastructure problems of the developing world, mobile technology has increased the capacities of more and more people, regardless of location, to have online access. "In South Africa, for instance, Google says, 25% of its searches during the week are via mobile devices, rising to 65% on the weekends" (Gross 2013). This will increase the importance of mobile platforms for online organizations more than ever before.

Of course, the ubiquity of online technology will not only change how companies market but to whom they market. Global online connectivity means that organizations both…