Steve Jobs's 2005 Stanford commencement address and rhetorical persuasion
As the iconic co-founder and CEO of Apple Inc., and the innovator responsible for revolutionizing the way humanity communicates in the modern world, Steve Jobs was uniquely positioned to understand the immense persuasive power of rhetorical ability. Throughout his storied career Jobs' reputation for effectively communicating visionary ideas was exceeded only by his preternatural ability to persuade, shaping public perception and convincing consumers time and time again that the latest Apple product was an essential addition to their lifestyle. When Jobs took the stage to deliver his now legendary commencement address to the 2005 graduating class at Stanford University, the late multimedia mogul responsible for the Macintosh personal computer, iPod, iPhone, iPad, along with a wide array of similarly groundbreaking advances in computing technology, was poised to present his own life as an allegory for the dogged pursuit of one's personal passion. In doing so, Jobs epitomized the concept of the epideictic oratory, or "ceremonial speech which assigns praise or blame and is concerned with the present" (Dawkins, 2013), as conceived by Aristotle in his Rhetoric, the original discourse dedicated to forming theoretical foundations for rhetorical speech.
Yahoo's business strategy, history, and competitive positioning analysis
Yahoo is one of the leading and premier technology companies around the globe. Although it was the first in the search engine business, the company has been overtaken by Google. This has seen its fortunes dwindling day-by-day. This study undertakes a strategic analysis on the company by utilizing the SWOT analysis and the Five forces model. The study also offers valuable recommendations that the company may embrace in order to regain its lost glory.
Smart phones' multifaceted impact on education, relationships, and morality
There are few pieces of technology available today that have has as great an impact on society as smart phones. Placed within its proper context, however, smart phones perhaps epitomize the trends towards mobile…
Mobile application strategy and objectives for Fun with Learning
Fun with Learning is a language tool in need of a mobile app. This paper explores the planning process and makes the business case for investing in such a strategy. Includes a sample project plan and team matrix. Outlines important considerations including defining the project scope, overall objective, device selection, and budget.