Intellectual property theft and counterfeiting in China
In this paper we will focus on piracy, counterfeiting and patent violation taking note of latest cases towards items such as in software, books, music and other related things. Here a huge emphasis will be given on China and how many different industries across the globe suffer losses due to the illegal practices carried out by Chinese manufacturers who tend to offer a copy of the original product at a relatively cheap price.
Improving customer service excellence at Apple, Inc.
For the purposes of this task, the organisation of focus will be the international giant, Apple, Inc. Apple is an organisation and a brand with international fame conjuring instant recognition and respect from global consumers for nearly four decades. Apple has an exceptional reputation for many aspects of their business practices such as product quality, product variety, and for the paper's purposes, customer service. As the paper will demonstrate and cite, this organisation has an outstanding reputation for customer service. Apple's customer service is ranked high both nationally (domestically) and internationally. Why choose an organisation that is so far ahead of most others? It is a formidable challenge to constantly and effectively improve upon excellence; this is the task that Apple puts before itself each year, and it is the same perspective from which the paper aligns itself.
Research Paper
High School
Apple's e-commerce strategy and business success
This paper is about Apple Inc and its e – commerce capabilities. Specifically this paper includes a literature review about e – commerce, followed by an analysis of how the concepts apply to Apple. Lastly, there is a conclusion about how Apple has successfully leverage e – commerce to build its business the last ten years.
Steve Jobs's 2005 Stanford commencement address and rhetorical persuasion
As the iconic co-founder and CEO of Apple Inc., and the innovator responsible for revolutionizing the way humanity communicates in the modern world, Steve Jobs was uniquely positioned to understand the immense persuasive power of rhetorical ability. Throughout his storied career Jobs' reputation for effectively communicating visionary ideas was exceeded only by his preternatural ability to persuade, shaping public perception and convincing consumers time and time again that the latest Apple product was an essential addition to their lifestyle. When Jobs took the stage to deliver his now legendary commencement address to the 2005 graduating class at Stanford University, the late multimedia mogul responsible for the Macintosh personal computer, iPod, iPhone, iPad, along with a wide array of similarly groundbreaking advances in computing technology, was poised to present his own life as an allegory for the dogged pursuit of one's personal passion. In doing so, Jobs epitomized the concept of the epideictic oratory, or "ceremonial speech which assigns praise or blame and is concerned with the present" (Dawkins, 2013), as conceived by Aristotle in his Rhetoric, the original discourse dedicated to forming theoretical foundations for rhetorical speech.