Kraft Foods Essays (Examples)

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Kraft Past and Present Challenges

Words: 563 Length: 2 Pages Document Type: Essay Paper #: 68263444

The result would be a shift in consumer habits toward better value through store-name brands and higher nutritional value through smaller-label or independently owned firms. This denotes a critical challenge for Kraft to present itself as providing healthy and organic lines of food, absorbing the cost of this strategic investment and pushing for a general change in its long-held image as a factory-firm with little direct interest in nutritional quality control.

Current Challenges:

In response to the challenges imposed by a shifting set of market tastes in the U.S., Kraft's current orientation is toward a growing international marketing scope. This is highlighted by its recent acquisition of the London-based Cadbury company and its heightened focus on penetrating new markets. According to Ferrari, "Kraft's supply chain is about to undergo a rather dramatic transition. According to a presentation delivered by Chairwomen and CEO Irene Rosenfeld at this week's GAGNY conference in…… [Read More]

Works Cited:

Ferrari, B. (2010). Kraft Foods Facing Considerable Global Supply Chain Challenges. Supply Chain Matters.

3

Langenfeld, B.K. & Morris, R.J. (2005). Tradictional Case 2: Kraft Foods in the Era of the Category Killer. Strategic Management: Theory and Practice-Cengage Learning.
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Kraft Over the Last Few Years Kraft

Words: 1483 Length: 5 Pages Document Type: Essay Paper #: 165124

Kraft

Over the last few years, Kraft has been dealing with unique challenges. This is from the wide range of products and markets the firm is competing. In this study, there was a focus on the current opportunities and challenges. What was determined is that Kraft is facing considerable risks from a number of industry and external factors. To address these issues, the firm must maintain constant amounts of watchfulness of new changes and quickly adjust to them. This will help the company adapt with critical challenges and address the needs of stakeholders.

For many firms, globalization has increased the competitive pressures they are facing inside the marketplace. This has transformed the kinds of strategies they are utilizing. In the cases of Kraft Foods, they are facing similar issues from these and other factors such as: high raw material and energy costs. This has the potential to hurt their ability…… [Read More]

References

Kraft Foods. (2012). Yahoo Finance. Retrieved from:  http://finance.yahoo.com/q?s=KRFT 

Our Progress in 2011. (2011). Kraft. Retrieved from: http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/KraftFoods_DeliciousWorld2011.pdf

PEST Analysis. (2009). Value-Based Management. Retrieved from:   http://www.valuebasedmanagement.net/methods_PEST_analysis.html  

Porter's Five Forces: A model for industry analysis. (2007). Quick MBA. Retrieved from:     http://www.quickmba.com/strategy/porter.shtml
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Kraft Case Study

Words: 1281 Length: 4 Pages Document Type: Essay Paper #: 22492516

Kraft Summary

The author of this response is to find out some details and information about the company Kraft Foods. Indeed, the facets and characteristics that will be summarized and described will include the organization's structure, how centralized it is or is not, the lines of authority and communication as well as the teams, committees and task forces that make up the organization. Next up will be the systems of Kraft including how the budgets are set, how the planning is done and what measures are used to evaluate performance. After that, the people of Kraft will be discussed. The facets of the people will include the skills, experience and knowledge of the employees, their depth and quality and their attitudes about the company itself and their jobs within in. Finally, there will be a description of the culture of Kraft. Topics for the culture will include their values, their…… [Read More]

References

Clarke, B. (2014, October 11). Cross-cultural management: Kraft's - CEO Forum Group.

Cross-cultural management: Kraft's - CEO Forum Group. Retrieved October 11,

2014, from http://www.ceoforum.com.au/article-detail.cfm?cid=6063&t=/Ben-

Clarke-Kraft/Crosscultural-management-Krafts-
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Kraft Resource-Based View Assessment of the Organization in 2014

Words: 1488 Length: 4 Pages Document Type: Essay Paper #: 12662202

Business

BV Analysis of Kraft Foods

Kraft Foods is a large corporation with interests in many sectors of the food and beverage markets. The basis of the firms' success, and challenges, can be appreciated by looking at the firm from an internal perspective using the resource-based view (BV). In a resource-based view analysis a firm can be seen as more than its output, instead it is viewed in the context of its combined assets and competences and the way in which they are configured, or can be reconfigured, in order to compete and create value.

The resources themselves may be considered in two main categories; the tangible and the intangible resources. The different asset types may be assessed individually, with consideration of the way they are configured.

Tangible resources

Physical assets

A major category of Kraft Food assets, and an asset group on which the firm is highly reliant on,…… [Read More]

References

Alvarez, Jesus Timoteo; Gonzalez, Sonia A. Ferruz; Daguerre, Jesus Calzadilla, (2012, Dec), Pricing and Valuation of Intangible Assets, Journal of Modern Accounting and Auditing, 8(12), 1780-1788

CSI Market (2014), Kraft, accessed at       http://csimarket.com/stocks/competitionSEG2.php?code=KRFT       on 17th Sept 2014

Kleinberg, Adam, (2011, Jan), Why Every Brand Needs an Open API for Developers, accessed at  http://mashable.com/2011/01/04/brand-open-api-developers/ 

Kotler Philip; Keller Kevin, (2014), Marketing Management, Prentice Hall
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Kraft Porter's Five Forces Analysis Threat of

Words: 1078 Length: 4 Pages Document Type: Essay Paper #: 33416166

Kraft

Porter's Five Forces Analysis

Threat of Competition (Moderated)

To begin, the threat of competition is moderated by the large size and market position of Kraft. The food and beverage industry should grow, at least as fast of the overall population. Combined with market share growth, the company is well positioned to grow 3% to 5% a year. Kraft is one of the largest food and beverage distribution companies in North America. It is a publicly- traded limited partnerships in the U.S. However, Kraft faces competition in the industry, as there are other companies that offer similar services in addition to proprietary products owned and operated by large integrated companies, and also it is the possibilities of merge or acquisition to other companies. Information that can be used to better ascertain the companies position are trade publications such as the overall census report to determine population growth. Food and beverage,…… [Read More]

Resources with explanation

1) www.census.gov- this resource provided information regarding population growth and the subsequent expenditures of the population. This information provides an overview of the overall industry as it relates to Kraft. This information is very reliable as it is provided by the United States government.

2) http://www.census.gov/compendia/statab/cats/business_enterprise/investment_capital_expenditures.html- this resource provides information as to capital expenditures and investments as it relates to competition. These investments all Kraft to better gauge occurrences in the industry overall. This source is very reliable as it is very specific in regards to industry.

3) http://www.bizreport.com/magazines/food_and_beverage_packaging.html- this resource provides trends within the overall food and beverage industry. Kraft can utilize this information to better ascertain its ability to compete in a changing and dynamic industry.

4) http://www.stlouisfed.org/publications/re/articles/?id=2194- this resource provides information regarding foreign direct investment. This allows Kraft to view competitor's expenditures in other markets outside the United States. This information is very reliable by may be subject to mistakes. Areas such as China are not entirely accurate with their disclosures regarding investment.
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Competitive Strategy of Kraft

Words: 1777 Length: 5 Pages Document Type: Essay Paper #: 28340733

Kraft Foods' Competitive Strategy

Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft Foods, 2014). This has left the company with a high level of focus in selected product categories and North American markets. The shift in the company's focus has impacted on the way in which they compete, but despite this change narrowing of focus, the organization still be seen as one which serves the mass market, with some type of Kraft Food product 90% of all households in the United States, 99% of all households in Canada (Kraft Foods, 2014).

2.…… [Read More]

References

CSI Market, (2014), Kraft Foods, accessed at       http://csimarket.com/stocks/competitionSEG2.php?code=KRFT      

Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall

Kraft Foods (2014), Home Page, accessed at http://www.kraftfoodsgroup.com

Kraft Foods, (2014) 10=k, accessed at http://ir.kraftfoodsgroup.com/secfiling.cfm?filingID=1545158-14-3&CIK=1545158
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Organizational Components at Kraft

Words: 1753 Length: 5 Pages Document Type: Essay Paper #: 86519992

Business

The Alignment of Organizational Components, Mission and Strategy at Kraft Foods

Organizational Components

Organizational Design

Key Strategic Controls

Primary Human esource Concerns

Cultural Factors

Alignment of Organizational Components, Mission, and Strategy

Kraft Foods are a major North American Food manufacturer. The firm has a duel mission, to be the best food and beverage firm in North America selling products that people love and becoming the best investment in the industry. To achieve these goals and overcome, the challenges of the past, the firm has developed a new divisional structure based on products to increase the focus on the individual brands. The culture values the employees, and one of the main areas of focus is the &D, with more than 500 staff employed in 2 &D centers. The past culture of Kraft saw innovation associated with failure, this has now been turned around using an approach referred to "positive discontent',…… [Read More]

References

Buchanan, D; Huczynski, A, (2010) Organizational Behavior, Harlow, FT/Prentice Hall

CSI Market (2014), Kraft, accessed at       http://csimarket.com/stocks/competitionSEG2.php?code=KRFT      

Forbes, (2013, March 22), How Kraft Changed the "Change" Perception, Forbes, accessed at http://www.forbes.com/sites/johnkotter/2013/03/22/3822/

Kraft Foods, (2014), accessed at http://ir.kraftfoodsgroup.com/
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Seneca Foods Strategy

Words: 4227 Length: 10 Pages Document Type: Essay Paper #: 35801576

Seneca Foods was founded in 1949 and is a producer of canned, frozen and bottled foods for the supermarket trade, often under store labels. In 2013, Seneca posted $1.27 billion in sales and net income of $41.4 million. The company is in the mature stage of growth for both itself and the industry, growing mainly with increases in population and inflation. The company's operations are subject to variability from weather, which affects the crops at the heart of the supply chain, and the seasonality of the industry.

Internally, Seneca has a strong supply chain, wherein it contracts with farmers to ensure supply of critical fruits and vegetables for its products. That said, Seneca remains quite small compared with many of its competitors, as Seneca mainly sells in the U.S. And has few major brands. Larger competitors sell globally and have individual brands as large as Seneca's entire operation. One of…… [Read More]

References

"Retail." Seneca Foods. Retrieved from  http://www.senecafoods.com/products/retail 

"Seneca Foods 2013 Annual Report." (2013). Seneca Foods. Retrieved from http://www.senecafoods.com/sites/default/files/node-annual_report-field_annual_report_pdf_/annual_13report.PDF

"Farming Operations." Seneca Foods. Retrieved from  http://www.senecafoods.com/farming-operations 

"About Us." Seneca Foods. Retrieved from  http://www.senecafoods.com/about-us
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TV Analysis for Food Products

Words: 466 Length: 1 Pages Document Type: Essay Paper #: 6418748

Convenience rather than creating cuisine is the priority of Kraft ads. Adult tastes are given less of a priority than suiting the palate of children. Nutrition is paid homage to, but only in the sense of giving a family a starch, protein, and vegetable on a plate in the Hormel TV dinner advertisement.

One ad that occurred towards the end of the show, a Domino's Pizza advertisement, seemed to clash with the demographic of the other advertisement. However, the cheapness of Domino's many specials enables a mother to feed a large family quickly.

It is interesting to compare the Martha advertising with the advertising for later-night television programs aimed at a younger demographic, with a larger male audience. These ads favor snack food like sodas, have hipper and more conceptual features, and in the case of many fast food advertisements like KFC and McDonald's, often feature minority actors, even those…… [Read More]

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Child Obesity and Fast Food

Words: 755 Length: 2 Pages Document Type: Essay Paper #: 84408262

childhood obesity and its correlation to social-economic background. he researchers argued that attention to childhood obesity focuses on genetic and environmental factors, and there is the increasingly prevalent belief that pediatric obesity may be a combination of both. Environmental factors can limit obesity but what -- the researchers wondered - stimulated the influencing environmental factors

Previous study: What has the previous study found out?

A previous study that the researchers had conducted stipulated three prime factors that were environmentally responsible for obesity. hese were: low weekly levels of moderate physical exercise, high levels of daily television viewing, and routine participation in a school lunch program.

Hypothesis:

he hypothesis of this study was that certain socio-economic backgrounds were more conducive for introducing these factors than were others in that -- and this was their hypothesis - median household income influenced nutrition and recreational activities.

Investigation of this suggestion was the purpose…… [Read More]

The correlation may be there but it pertains just to Massachusetts and indicates correlation rather than causality.

Source

Eagle, T. et al. (2012). Understanding childhood obesity in America: Linkages between household income, community resources, and children's behaviors. The American Heart Journal, 163, 816-837.
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Strategic Management Which of the

Words: 989 Length: 3 Pages Document Type: Essay Paper #: 35548592

In order to achieve the economies of scale, the company has vast network of sales and distribution along with acquisitions and mergers to support increased production of which Cadbury is a recent example. The company also tries to sustain and enhance its brand image by virtue of comprehensive branding strategy. Vertical and horizontal expansion of companies' product range is also indicative of Kraft's sustained strategic expansion. ecently the company split into Mondel-z International, Inc. And Kraft Foods Group, North America.

The potential discrepancies in the strategic and business level strategies of the company are based in the functional capacity of the firm. There have been issues related to internal control of the company being not stringent enough to ensure integrity of financial reporting and for this purpose; the company also adopted an audit committee charter. Aim was to improve the functional management in relation to finance and operations.

3) How…… [Read More]

References

Bhaskaran, S., Polonsky, M., Cary, J., & Fernandez, S. (2006). Environmentally sustainable food production and marketing: opportunity or hype-British Food Journal, 108(8), 677-690.

Kraft Foods. (2013). Make a Legacy. Kraft Foods Group. Retrieved from:   http://www.kraftfoodsgroup.com/About/index.aspx  

Low, W., & Davenport, E. (2005). Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream. International Marketing Review, 22(5), 494-511.

Thomson, N., & Baden-Fuller, C. (2010). Basic Strategy in Context: European text and cases. Wiley-Blackwell.
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Internal Analysis SWOT Analysis Resource-Based View RBV

Words: 1285 Length: 4 Pages Document Type: Essay Paper #: 171148

Internal Analysis SWOT Analysis

esource-Based View (BV) analysis in Kraft Foods Company

esources in Kraft Foods Company

Physical resources

Kraft Foods Company has an advance of physical resources. These resources are meant for production and creation of a sustainable environment of productivity. Within the notion of productivity, Kraft Foods Company benefits from the resources since they offer the company a positive strength or capability to perform in the market. Increase in the amounts of resources translates to increase in productivity within the organization. Therefore, fullness of resources within the company has fostered its existence and strength of productivity in the market. Physical resources are the tangible facets that are used in production. For instance, the company relies on manufacturing structures, tools, and transportation mechanisms like trucks. These tangible resources are of immense assistance when it comes to productivity within the organization.

The physical resources give the company strength of productivity.…… [Read More]

References

Henry, A. (2007). The Internal Environment: A Resource-Based View of Strategy.

Understanding Strategic Management. Oxford University Press. Retrieved on November 6, 2012 from http://www.oup.com/uk/orc/bin/9780199288304/henry_ch05.pdf

The Value Chain. (2007). Retrieved on November 6, 2012 from:

 http://www.netmba.com/strategy/value-chain/
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Business and Corporate

Words: 1234 Length: 4 Pages Document Type: Essay Paper #: 96120665

Business Strategy

Business and Corporate

business strategy analysis of kraft foods

Analysis of Business Level Strategy

Kraft Foods Inc. is the second largest food company in the world and makes annual revenues in excess of $54 billion (Kraft Foods Annual eport, 2012). It operates in a highly competitive consumer foods industry where high volume sales are essential for competitive success. Tapping into new markets and growing one's brand portfolio are also important for growth and success.

Kraft Foods Inc. pursues a number of business-level strategies to support its corporate level strategies. The business level strategies are determined by answering the question How do we compete? (Ireland, Hoskisson & Hitt, 2008). Kraft Foods Inc. has selected product differentiation and brand development as its primary business level strategy. Product differentiation involves creating and conveying to the consumer a unique feature of the product portfolio that distinguishes the company from the competition and…… [Read More]

References

Furrer, O. (2011). Corporate level strategy: Theory and applications. (p. 2). Routledge

Ireland, R.D., Hoskisson, R.E., & Hitt, M.A. (2009). Understanding business strategy: Concepts and cases. (p. 88). Cengage Learning

McKern, B. (2003). Managing the global network corporation. (p. 125). Routledge

O'Grady, T.P., & Malloch, K. (2010). Innovation Leadership. (p. 371). Jones & Bartlett Learning.
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Strategic Management Process Vision Goals Objectives This Document

Words: 1515 Length: 5 Pages Document Type: Essay Paper #: 3737640

Strategic Management Process/Vision, Goals, Objectives

This document examines the mission, vision, values, and goals of Kraft Foods Group. It does so primarily to denote the fact that these components are indicators of this company's strategy. The document also aligns these components with the interest of stakeholders.

It is exceedingly important for organizations within today's climate of rapid-fire technology and constantly changing marketplaces to adhere to strategy. Due to the celeritous pace of both of these factors, there has been a tendency of many competitive organizations to assume that they can only remain competitive by refining operations processes, which involves cutting costs and increasing time to market of its products (Hammond, 2001). Nonetheless, an evaluation of one of the most successful enterprises within the food and beverage industry, Kraft Foods Group, reveals that an adherence to strategic positioning is a critical prerequisite for not only short-term success, but that which continues…… [Read More]

References

Hammonds, K. (2001). Michael Porter's big ideas. www.fastcompany.com Retrieved from  http://www.fastcompany.com/42485/michael-porters-big-ideas 

Welch, J., Welch, S. (2008). State your business. Bloomberg Business Week. Retrieved from http://www.businessweek.com/stories/2008-01-02/state-your-business
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Business There Are a Number of Issues

Words: 1440 Length: 5 Pages Document Type: Essay Paper #: 17777478

business, there are a number of issues that will have an impact on a firm's ability to compete and increase their profit margins. One of the most formidable is the transformations that can occur inside an industry. This means that corporations have to understand potential threats and create strategies for mitigating them. Otherwise, there is the possibility that a company could lose their market share and dominance in the sector.

A good example of this can be by looking at General Motors. From 1946 until 2008, they were considered to be the world's largest automaker. Yet, foreign manufacturers continued to erode away at their position. This is because the management failed to understand the challenges they were facing and adapt with them. The long-term effects are that the firm was forced into bankruptcy and had to receive government bailouts in order to stay in business. This is illustrating how not…… [Read More]

References

About Us. (2012). Kraft Foods. Retrieved from:   http://www.kraftfoodsgroup.com/About/index.aspx  

Kraft. (2012). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/co?s=KRFT+Competitors

Kraft Recalls. (2011). Consumer Bell. Retrieved from:  http://blog.consumerbell.com/2011/10/03/product-recalls-safety-kraft-velveeta-recall/ 

Porter's Five Forces. (2012). Quick MBA. Retrieved from:     http://www.quickmba.com/strategy/porter.shtml
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Strategic Choices Please Attached Documents Create a

Words: 998 Length: 4 Pages Document Type: Essay Paper #: 29064150

Strategic Choices

Please attached documents create a research paper accordance guidance provided.

Low cost

Differentiation

Preemptive

Strengths: Outbound logistics

The company should improve their distribution method to make it more cost effective thus allowing them to cut distribution costs and these savings can be passed on to the consumers. As posited by Alagse (2012)

, the best strategy for Kraft foods would be to become the lowest cost supplier of their products rather than the lowest cost producer. This would enable the company to translate their cost advantage into price advantage for their consumers enabling them to improve their market share.

The company should ensure availability of their products in order to enjoy prolonged sustainability as a result of ease of access of their innovative products to the consumers thus increasing brand loyalty. The company will also be able to create unique value for their products as a result of…… [Read More]

References

http://www.alagse.com/strategy/s10.phpAlagse. (2012). Customer focused low cost leadership strategy Retrieved November 22nd, 2012, from Dennis, A.R., Nunamaker, J.F., Jr., & Paranka, D. (1991). Supporting the Search for Competitive Advantage. Journal of Management Information Systems, 8(1), 5-36. doi: 10.2307/40397972

Jemmeson, P. (1997). Using the Internet for competitive advantage. Industrial Management & Data Systems, 97(4), 139-142. doi: 10.1108/02635579710173202

Lindahl, D.P., & Beyers, W.B. (1999). The Creation of Competitive Advantage by Producer Service Establishments. Economic Geography, 75(1), 1-20. doi: 10.2307/144459

Ma, H. (1999). Creation and preemption for competitive advantage. Management Decision, 37(3), 259-267. doi: 10.1108/00251749910264497
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Saying As American as Apple

Words: 868 Length: 3 Pages Document Type: Essay Paper #: 16617894

A metal or wooden spatula would work best for spreading. (emember, no licking off the utensil until everything is spread.) Top with chili and cheddar cheese.

Bake at 350 degrees for 20 to 25 minutes or until thoroughly heated. Garnish with chopped green onion and bits of tomato. Serve with tortilla chips.

If you are going to a party and know that an oven is available, I would wait until you arrive before heating up the dish. That is, unless you live in the same place or next door to where the party is being held.

As you can see, this is really a no brainer. Even I can make it, and believe me, I am no chef. Plus, it is something that will be liked by almost everyone at the party. Who cannot like this American delicacy?

There are a great number of permutations on this dish, which can…… [Read More]

References Cited

Hormel Foods. Our Kitchen. "Hormel Chili Cheese Dip." Website retrieved October 22, 2005. http://www.hormel.com/kitchen/recipe.asp?id=1712

Kraft Foods. Kraft Best-Ever Holiday Recipe Collection Description. New York:

Meridith Books, 2000.

The Recipe Link. Chili Cheese Dip. Website retrieved October 22, 2005.
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Sales Department for the Success

Words: 662 Length: 2 Pages Document Type: Essay Paper #: 29086101



Another contribution that a Sales Department can provide is not only in terms of introducing the new Far East Salad and bringing it to the market. Additionally, the Sales Department can play the role of taking care of customers' needs and looking after the things that are beneficial for them in relation to the organization's food products that they patronize. This role provides benefits for both the customers and the organization which in the end can result to the success of the organization.

Thirdly, the sales department can further contribute to the success of the organization by making the product known to consumers which consequently can make the company known as well. The Sales Department can achieve this through effective sales strategies of foods; strategies that include the following elements (Kraft Online).

Product

Price

Place

Promotion

Although these elements are sometimes mistaken for marketing elements, it is actually during sales…… [Read More]

Bibliography

Perner, L. Consumer Behavior and Marketing Strategy.

Retrieved on May 25, 2006, from Online.

Web site:  http://www.consumerpsychologist.com/ 

The Vital Role of Sales at Kraft Food UK.
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International Marketing

Words: 3827 Length: 14 Pages Document Type: Essay Paper #: 86125335

Introduction
eanie-the Flavor Company-was born in the homely garage of Mark Porteus in February 2009. It was the brainchild of Chris Tarling and Mark Porteus, former employees of oater's Coffee. As more investors joined the company, the eanies brand was officially launched and registered. As operations began to expand out of the scope of Mark's garage, a 1000 square foot space was rented as an economical alternative in May 2009. Four varieties of flavored instant coffee were introduced in the same month. eanies truly became an "international" brand when it commenced exporting its product for the coffee lovers in Poland. With business growing further, the firm moved to a 2000 square foot space at the end of the winter in 2010. Growth in the digital realm is of prior importance to eanies and it launched its user friendly, fully integrated e commerce website that allows users to create a profile…… [Read More]

Bibliography
Beanies. (2012). Retrieved April 28, 2012, from Beanies Coffee: http://www.beaniescoffee.co.uk/
Coffee in Germany. CBI Ministry of Foreign Affairs in Netherlands.
(2010). Exporter Guide Germany Country Brief December 2010. New Zealand Trade & Enterprise.
German Coffee -- Flavor And Smoothness. (2011). Retrieved April 28, 2012, from German City: http://www.mygermancity.com/german-coffee
Germany Demographics Profile 2012. (2011, July 12). Index Mundi .
Germany Economic Structure. (2010, April 8). Economy Watch .
Germany in Transition: Traditional Markets in decline. (2004, June 14). Coffee and Cocoa International .
(2012). Hot Drinks in Germany February 2012. Marketline Industry Profile.
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Competitor Product's Market a Short History of

Words: 1695 Length: 6 Pages Document Type: Essay Paper #: 68343790

Competitor Product's Market

A short history of the organization and a description of their product

Hostess Brands, Inc. is a company set up in 1930 under the name Interstate Bakeries that later changed to Hostess Brands Inc. In November 2009. The company is located in the United States with its headquarters in Irving Texas. It has an operation centre in Kansas City, Missouri. The company works as a distributor and wholesale baker of snacks in the United States. It owns many brands such as Nature's Pride, Wonder Bread, Bakers Inn, Drake's and Dolly Madison. The company makes and sells cakes, loaves, snacks and rolls under different bakery brands (Smith, 2012).

These brands also make blue berry muffins, cheese Danishes, food cake donuts, honey buns and bear claws among others. Hostess gets revenue through selling of baked goods to mass marketers, supermarkets and stores in the U.S. The privately held bread…… [Read More]

References

Blythe, J., & Zimmerman, A.S. (2005). Business-to-business marketing management: A global perspective. London: Thomson Learning.

McEachern, W.A. (2012). Microeconomics: A contemporary introduction. Mason, OH: South-Western Cengage Learning.

Smith, A.F. (2012). Fast food and junk food: An encyclopedia of what we love to eat. Santa Barbara, Calif: Greenwood.

Welch, P.J., & Welch, G.F. (2009). Economics: Theory and practice. Hoboken, N.J: Wiley.
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Beverage and Tobacco Industry

Words: 412 Length: 1 Pages Document Type: Essay Paper #: 96512427

Beverage & obacco

Beverage and obacco Industry Analysis

Opportunities

Although the beverage and tobacco industry face mounting obstacles to their success, there are also an infinite number of possible opportunities. One clear opportunity is provided by emerging markets. he numbers of individuals who have greater levels of disposable incomes are increasing exponentially in the developing world. his represents a tremendous opportunity for corporations in the beverage and tobacco industry to tap into these emerging markets. Another opportunity for this industry can be thought of in terms of a localization initiative. here are growing concerns in industrialized nations which are centered on health issues. hus the beverage and tobacco industry stands the potential to innovate based on the consumer demands. hey could create a diversified product portfolio that was catered to the needs of the specific market.

hreats

here are a growing number of potential threats that plague the beverage and…… [Read More]

There are a growing number of potential threats that plague the beverage and tobacco industry. The first is the trend that is emerging in many of the industry's primary markets which is that the consumers are becoming more health conscious. Thus consumer demand for tobacco products and unhealthy beverages that contain ingredients such as high fructose corn syrup are diminishing rapidly. Many consumers are dedicated to living more healthy lifestyles and as a consequence they are shunning products that are not consistent with this preference. Another threat that is driven by consumer preference but represent an entirely different level of threat is that many health considerations are actually the subject of increasing regulations. For example, many cities have chosen to ban smoking from public spaces as well as prohibit unhealthy beverages being sold at places such as schools.

Suppliers

There are a countless number of manufactures and suppliers in this industry. Phillip Morris is one of the world's largest tobacco companies which name was officially rebranded in 2003 under a new name known as Atria. Atria also holds a significant stake in Kraft foods and also subsidiaries that operate in the wine industry. PepsiCo is one of the largest food and beverage companies and the largest U.S. based firm in the industry. InBev is one of the largest alcoholic manufactures and distributors in the world and operates in over one hundred thirty different countries. It recently purchased Anheuser-Busch in 2009 which significantly increased the size of the operations. To complete the deal, the United States required that InBev quit importing certain brands of beers to the U.S. market so that InBev would meet anti-trust regulations.
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Relaunch of Cadbury's Wispa Bar

Words: 2607 Length: 7 Pages Document Type: Essay Paper #: 90377350

2 Marketing Communication Objectives

• Promotional Objectives: Initiate grass root, interactive, and experiential campaigns, over a six-month period, throughout the United States, to increase brand awareness, trial consumption, and long-term end-users. Target the college and college-aged segment, and college beach territories. Track consumer activity through specialized giveaways and promotions one to 1.5 years to determine the number of resulting repeat, long-term users. Aside from branding results, promotional efforts, with a budget capacity of $300,000, aim to secure at least 20,000 new long-term users or $250,000 in traceable sales, within one to 1.5 years.

• randing Objectives: Maintain and augment a fun, celebratory brand image for Wispa bars. Contract brand ambassadors to foster brand awareness among 250 U.S. colleges, and reach 250,000 U.S. college-aged students with gratuitous Wispa bar samples, over a six-month period.

• Sales and usiness Development Objectives: Establish relationships with five new major retail distributors in the United…… [Read More]

Bibliography

Cadbury. (2012). Cadbury Products. Available:

http://www.cadbury.co.uk/ourproducts/Pages/OurProducts.aspx. Last accessed 7th April 2012.

GlobalData. (2010). Cadbury plc (CBRY) - financial and strategic analysis review. Available:

http://www.just-food.com/market-research/cadbury-plc-cbry-financial-and-strategic-analysis-review_id97007.aspx. Last accessed 6th April 2012.
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Negotiation Stories Lessons Learned Negotiation

Words: 9576 Length: 30 Pages Document Type: Essay Paper #: 55074775

While Cadbury was initially vulnerable resulting in this take over, Kraft had to borrow heavily to afford the final price of 850p per share. In the coming months and years, Kraft will have to balance against recovering the money put into this acquisition (Wiggins, 2010). A risk, many British politicians and citizens alike fear will mean the end of their signature chocolate in an effort by Kraft to increase their profit margin quickly.

Case Study 2: Discussion

The Kraft acquisition of Cadbury is a corporate negotiation making headlines across the world both for the magnitude of the deal and the incredible hostility which marked the negotiations prior to the final signing of the agreement. Cadbury wound up in a financially vulnerable position after several strategically bold maneuvers ultimately resulted in a poor stock showing for the newly de- merged Dr. Pepper Snapple drinks company, and the reliance of Cadbury on…… [Read More]

References

1. "Exxon, Mobil in $80B deal." CNN Money official site. CNN, 1 Dec. 1998.

2. Beaudin, Guy. "Kraft- Cadbury: Making Acquisitions Work." BusinessWeek. 9 Feb. 2010.

3. "Mannesmann seals deal." CNN Money official site. CNN, 3 Feb. 2000.

4. "$58B bank deal set: J.P. Morgan agrees to buy Bank One in a deal that would combine two of the nation's biggest banks." CNN Money.com. 15 Jan 2004.
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Kellogg's Company When the Kellogg

Words: 2832 Length: 10 Pages Document Type: Essay Paper #: 88409012

In the "question marks" category were introduced the products of the "Specialty channel," as they appeared in 2004 and tried to conquer a relatively new market for the company, that of the non-traditional products. Therefore, this attempt has not been proved to be a real success because, just as in the case of the natural, organic and frozen products, the market of the specialties had been reached by other companies and, even though the investments were quite high, because the offer of products was diverse, the growth has proved to be quite low.

The QSPM Matrix

Having all these in mind, the main two directions I could identify for the Kellogg Company to follow are represented by a potential enlargement of its company in Europe -where for example, the sugar free chocolate chips cannot be found- or by a diversification of the products line in the North America, the most…… [Read More]

Bibliography

Henry H. BEAM, "Kellogg Company-2005," Western Michigan University

Rory O'BRIEN, "Normative vs. Empirical theory and Method," New York American library, 1981

J.P. GUILFORD, 'Psychometric Methods," McGraw-Hill, New York, 1954

E. GUMMERSSON, Relationship Marketing," Macmillan Publishing Company, New York, 1993
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Marketing and Promotion Marketing Project

Words: 1610 Length: 6 Pages Document Type: Essay Paper #: 73791879



Another method that the company can use in order to promote its products is represented by sampling. The company can offer free samples of its products in supermarkets, hypermarkets, and other locations frequented by numerous customers. This is good strategy intended to introduce the company's products to the potential customers in the UAE.

There are several issues that must be addressed when developing the company's marketing strategy for the UAE market. The most important aspects are represented by the cultural and language barriers between the UAE culture and the American culture. There are significant differences between the Arab habits and the American ones. These habits also refer to eating habits.

There are products and ingredients that the Arabs are not allowed to eat. Therefore, it is recommended that the company is careful in selecting the products that will be introduced on the UAE market. The company should use a UAE…… [Read More]

Reference list:

1. Strategies (2008). Campbell Soup Company. Retrieved October 9, 2010 from http://careers.campbellsoupcompany.com/Strategies.aspx.

2. Annual Report (2009). Campbell Soup Company. Retrieved October 9, 2010 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc0ODM3fENoaWxkSUQ9MzczMDc3fFR5cGU9MQ==&t=1.
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Hostile Takeovers Unethical Why 2 What

Words: 714 Length: 2 Pages Document Type: Essay Paper #: 93602919

hostile takeovers unethical? Why ? 2. What strategies turbulent, high-Velocity markets?

Do you think hostile takeovers are unethical? Why or why not?

A hostile takeover, unlike a willing merger or acquisition, is a takeover of one company by another company that is openly resisted by the board of directors of the targeted firm (Hostile takeover definition, 2011, Investopedia). The problematic ethics of hostile takeovers can be seen in the recent war between the American-based Kraft Foods and old, stalwart British chocolate manufacturing company Cadbury. Cadbury's chief executive criticized Kraft's takeover bid, citing the lack of ethics of "large, heavily indebted firms" like Kraft that were in stark contrast to Cadbury's independent spirit (Carrell 2010). Cadbury's CEO said "principled capitalism [was] woven into the very fabric" of his company, in contrast to Kraft (Carrell 2011). Without upholding long-standing corporate principles "you risk destroying what makes Cadbury a great company" (Carrell 2011).…… [Read More]

References

Carrell, Severin. (2010, January 20). Cadbury takeover raises doubts over Kraft's business ethics.

The Guardian. Retrieved January 29, 2011 at http://www.guardian.co.uk/business/2010/jan/20/cadbury-kraft-takeover-fair-trade

Hostile takeover definition. (2011). Investopedia. Retrieved January 29, 2011 at  http://www.investopedia.com/terms/h/hostiletakeover.asp 

Kuzmicki, Jana F. (2011). Tailoring strategy to fit specific industry and company situations
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Cpk Analysis California Pizza Kitchen

Words: 1199 Length: 4 Pages Document Type: Essay Paper #: 2546400

The decision to sell off stores in the 2006, 2007 and 2008 timeframes has also harmed the company's ability to deliver value (Fair Disclosure Wire, 2010).

Balancing Profitability and Value

CPK needs to align its mission, strategy and organizational components to deliver value and build a foundation to grow exceptional customer experiences on. Based on an analysis of the investment in the ASAP locations, it is evident that building three well-located and executed full service restaurants would have been more profitable and supported the value proposition of delivering superior quality experiences and food.

This is the paradox that CPK finds itself in; by investing to broaden the reach of the company, it very well could have been better off developing even greater levels quality and experience in the existing stores and opening a few very high quality full service locations. Brand equity would have been preserved and the logistics costs…… [Read More]

References

Event Brief of Q2 2010 California Pizza Kitchen Earnings Conference Call - Final. (5 August 2010). Fair Disclosure Wire

Lockyer, S. (2008, March). Chains look to licensed products to drive revenues amid soft sales. Nation's Restaurant News, 42(11), 1,9,70.

Jessica Long. (2006, November). California Pizza Kitchen Refocuses Sights on San Diego Marketplace. San Diego Business Journal, 27(47), 1.

Ruggless, R. (2007, December). Fast-casual segment continues to forge ahead despite uncertain economic times. Nation's Restaurant News, 41(49), 1,75,78,80.
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Systems Theory Starbucks

Words: 1252 Length: 4 Pages Document Type: Essay Paper #: 92817996

Its business alliances have succeeded because of the past encounter and uncompromising principles of Starbucks. When Starbucks created a licensing contract with Kraft Foods, Inc., it permitted Kraft Foods to begin to make Starbucks' items available in grocery markets, and now because of that attempt their items are available all over Northern U.S. And even the United Kingdom. If Starbucks did not have the primary features of what it is looking for in an alliance, it might not have been as effective in its collaboration with Kraft Foods or any other partner. Starbucks was willing to think about the good and bad in the possible collaboration and choose on whether or not the collaboration would benefit its organization (Davidson & Fielden, 2013). If Kraft Foods, Inc. did not have the same corporate perspective and objectives that Starbucks had, Starbucks would not have engaged in business with them. Starbucks has been…… [Read More]

References

Beer, S. (2014). Diagnosing the system for organizations. New York, NY: Wiley.

Harrison, M. (2004). Diagnosing Organizations: Methods, Models, and Processes (Applied Social Research Methods) (3rd ed.). Berlin: Sage Publications.

Davidson, M., & Fielden, S.L. (2013). Individual diversity and psychology in organizations. Hoboken, NJ: John Wiley.

Smith-Acuna, S. (2010). Systems Theory in Action: Applications to Individual, Couple, and Family Therapy. John Wiley & Sons
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Cadbury Schweppes Case Study

Words: 635 Length: 2 Pages Document Type: Essay Paper #: 47902922

Cadberry/Schweppes

Cadbury/Schweppes

Cadbury has a rich history that begun nearly two centuries ago. In 1831 John Cadbury began manufacturing cocoa products in the United Kingdom that were used in primarily chocolate drinks. The company later went through a series of evolutions to become the multinational confectionery company known today. Its original introduction into the confectionery market was a direct attempt to stem off the Swiss dominance that overtaken the industry. Today's market is somewhat similar to the market of the early twenty first century in the sense that there is still a large dominance by one of Cadbury's competitors.

Strengths

By the late twentieth century Cadbury virtually dominated its home markets which were mainly comprised the European market and that of former British Commonwealth nations such as Australia and New Zealand. In these markets, Cadbury gained notary and product loyalty through early expansion efforts. In this particular industry, it is…… [Read More]

Works Cited

Carr, R. "Cadbury Chairman Reiterates Opposition to Kraft Bid." 12 September 2009. DealBook. Web. 13 October 2011.

Reynolds, J. "Kraft claims Cadbury brand is top British icon." 16 September 2010. Marketing. Web. 13 October 2011.
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Altria Group Overview Level of

Words: 1283 Length: 4 Pages Document Type: Essay Paper #: 26916507

S. operations. "The joint venture, now known as MillerCoors is designed to create cost savings in the U.S., where SAB is the second biggest brewer and Molson the third behind Anheuser Busch" (Herman 2007). Thus, the SABMiller arm of Altria is also falling into line with the general acknowledgement for the need to cut costs in terms of business operations in the U.S. This is good news for Altria as well because it ensures that the product lines in which it still possesses an interest extend beyond the realm of tobacco are likely to cut costs and may improve their market showing in upcoming months. Given that beer is less expensive than many other alcoholic beverages, even during a recession it is more likely that people will consume beer than more expensive wine or spirits, and alcohol is more socially acceptable from a health standpoint than cigarette smoking in the…… [Read More]

Works Cited

About Altria overview."(2008). Altria Group. Retrieved 11 Aug 2008 at http://www.altria.com/about_altria/1_0_AboutAltriaOver.asp

Corporate restructuring." Altria Group. Retrieved 11 Aug 2008 at http://www.altria.com/investors/2_2_corprestructuring.asp

Herman, Robin. (18 Jan 2007). "Reanalysis of cigarette content confirms tobacco companies have increased addictive nicotine 11% over recent seven-year period." Harvard School of Public Health. Retrieved 11 Aug 2008 at http://www.hsph.harvard.edu/news/press-releases/2007-releases/press01182007.html

Our companies and their brands." (2008). Altria Group. Retrieved 11 Aug 2008 at http://www.altria.com/about_altria/1_2_companiesandbrands.asp
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Club Amazon com Finding the Book of

Words: 1717 Length: 5 Pages Document Type: Essay Paper #: 68233919

Club / Amazon.com

Finding the Book of the Month Club at the URL given for this assignment was not possible. For some reason, accessing www.bookofthemonthclub.com, leads to something called BuyDomains.com. Indeed, BuyDomains.com appears to be attempting to sell the site visitor the URL to Book of the Month Club - "Domains for sale," yells the header. Is this some kind of Internet skullduggery? However, by going to Yahoo! And searching for Book of the Month Club, one discovers that the URL is www.bomc.com.And meantime, as to which company (amazon.com or bomc.com) has the better site and marketing mix - it seems very clear that Amazon.com is far out in front in the sheer volume of offerings for the Web consumer. If shoppers just want books or movies, then bomc.com is an easy site to navigate. But when looking for clothing, electronics, toys, software, and the kitchen sink, amazon.com is the…… [Read More]

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How to Interpret Financial Reports

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 44912698

Starbucks has established themselves as the giant in the gourmet yet quickly served coffee industry. Sure, there are other competitors nipping at their proverbial heels like Dunkin Donuts, Caribou and Seattle's Best (at least until Starbucks bought them out) but Starbucks is national and ubiquitous on a level that these other more regional and/or smaller outfits can only dream of. Not only do they have a lockdown on the store-based market but they are also branching out into the home market by selling conventional coffee beans, K-Cups for the Keurig single-serve coffee makers and they also have started their own line of machines on top of that. While Starbucks should dare not be complacent or fail to look forward to the future, their current fortunes and progress are quite good and are unlikely to change in at least the near future due to aggressive expansion plans and good practices.

Analysis…… [Read More]

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Lets Talk Money Interview Transcript

Words: 1632 Length: 4 Pages Document Type: Essay Paper #: 25270026

alt Disney Company Scenario

Scene: Fiscal Karat (FK), host of TV's Let's Talk Money, is seated at the center of an oak conference table. Let's Talk Money is a weekly PBS talk show that interviews business leaders and often finds government officials to debate certain ideas and programs. Tonight's episode features Mr. Michael McDuck (MM), CEO of alt Disney Company and Mr. Rigid B. Crat (RC), Senior Administrator for the U.S. Treasury's Anti-trust Division.

FK: Good evening and welcome to Let's Talk Money, your weekly adventure into provocative and interesting monetary topics ranging from mild to wild. Tonight, a special treat for the kid in us all -- Michael McDuck, CEO of alt Disney goes head to head with the Administration's Senior Anti-Trust Maven, Rigid B. Crat. elcome gentlemen!

First though, let's take a moment to establish a bit of background. The alt Disney Company is a multinational mass media…… [Read More]

Works Cited

Disney Vows to Investigate Claims of ABuse at Factories. (2005, June). Retrieved from SACOM: http://sacom.hk/archives/66

J&J, Walt Disney, Kraft Foods Top Rankgin. (2010, October 13). Retrieved from Environmental Leader:  http://www.environmentalleader.com/2010/10/13/jj-walt-disney-krafts-foods-top-csr-ranking/ 

Hearing: Are Government Contractors Exploiting Workers Overseas? (2011, November 2). Retrieved from Sparky - Keeping You Plugged In:  http://mssparky.com/2011/10/hearing-are-government-contractors-exploiting-workers-overseas/ 

Areeda, P., & Hovenkamp, H. (2011). Fundamentals of Antitrust Law. New York: Kluwer Law.
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International Strategy the Altria Group

Words: 550 Length: 2 Pages Document Type: Essay Paper #: 55217444

This restructuring refers to Kraft Foods. The reason behind developing Kraft Foods into an independent company relies on enhancing growth and creating long-term value. By gaining its independence, Kraft Foods will benefit from increased flexibility, which will allow the company to address the market in new and diverse manners. Also, the company will benefit from: "access to an acquisition currency that is not available to it today; engaging in alliances that potential partners will pursue eagerly, given the absence of a controlling shareholder; enhancing its ability to pursue divestitures in a tax efficient manner; access to greater debt capacity" (Camilleri, 2006).

The group's Camilleri further stated that "Philip Morris USA's overarching financial objective is to balance moderate share growth behind the strength of Marlboro and its three other focus brands with sustainable and predictable earnings growth" (Camilleri, 2006).

The Philip Morris USA strategy will be based on opposing the cigarette…… [Read More]

Reference List

Our Mission and Goals (2008). The Altria Group. Retrieved August 28, 2008 at http://www.altria.com/about_altria/1_1_altriagroup.asp.

Remarks by Louis C. Camilleri Chairman and Chief Executive Officer Altria Group, Inc. At Morgan Stanley Global Consumer and Retail Conference (2006). The Altria Group. Retrieved August 28, 2008 at http://www.altria.com/media/press_release/03_02_pr_2006_11_16_01.asp.

Annual Report (2007). The Altria Group. Retrieved August 28, 2008 at  http://www.altria.com/download/pdf/investors_AltriaGroupInc_2007_AnnualRpt.pdf .
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Obesity in Children and Impact of Advertising

Words: 2722 Length: 10 Pages Document Type: Essay Paper #: 85317494

Participants will be recruited with announcements in local newspapers and school newsletters. Flyers are posted in the nurse's offices and in the clinic. esponse cards will be given to parents who indicate an interest in participating in the study. See the participation invitation -- Appendix 1.

Materials

Once enrolled, participants will answer a series of questions related to food choices, influences, physical activities and food and beverage advertisements. The first measure will involve showing the children a set of distinct images. The children will then be asked 1) what company the image belongs to; 2) what they feel about that company; 3) if the images make them feel good/bad/nothing; 4) if they enjoy the food; 5) how they feel after eating the food; and, 6) what their parents think of the type of food or company. The following 15 images are examples of popular logos. These 15 will be used…… [Read More]

References

Caprio, Sonia. (2006). Treating child obesity and associated medical conditions. The Future of Children,16(1), 209+. Gale Group.

Darwin, David. (2009). Advertising obesity: Can the U.S. follow the lead of the UK in limiting television marketing of unhealthy foods to children? Vanderbilt journal of transnational law,42(1), 317+. Gale Cengage Learning.

Enz, C., & Lundberg, C. (1993). A Framework for student case preparation. Case Research Journal,13, 134.

Evans, W. Douglas. (2008). Social marketing campaigns and children's media use. The Future of Children,18(1), 181+. Gale Cengage Learning.
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Kellogg's Marketing Plan the Ready-To-Eat

Words: 2501 Length: 8 Pages Document Type: Essay Paper #: 17674261

The weaknesses of the company are first that it relies on just a few top customers for the majority of its revenue growth and its lack of product quality have at times led to recalls. Opportunities include the growing level of health consciousness in globally, higher levels of product demand in Latin America nations that today have relatively low levels of adoption today and the potential to grow through mergers and acquisitions (Kissas, 2007). The threats Kellogg's is facing include stringent regulations and a lack of strategies for managing foreign exchange risk. In addition there is intensive pricing pressure from competitors as well.

GOALS and OBJECTIVES

The goal of transforming Kellogg's Fruit Loops into a healthy alterative and also spinning off new products for its widespread popularity is the goal of this marketing plan. Specifically concentrating on product line extensions for the product into the ready-to-eat cereal category is the…… [Read More]

References

Bainbridge, J.. (2010, March). All-day breakfast. Marketing,32.

Jeff Cioletti. (2005, January). There is no spoon. Beverage World, 124(1746), 12.

Clare Dowdy. (2004, October). Bright lights, big brands. Marketing,39-40.

Anne Bond Emrich. (2008, June). Kellogg Makes Progress on Nutrition Initiatives. Grand Rapids Business Journal, 26(26), 6.
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Altira Group the Altria Group

Words: 609 Length: 2 Pages Document Type: Essay Paper #: 17755430

They still continue to handle the shareholders who own Kraft Foods stocks as to best help them (Official Website of the Altria Group, 2008).

The Altria Group currently has three major components: Phillip Morris USA (PM USA), Phillip Morris Capital Corporation and Phillip Morris International. Each one of these components has the ability to influence the managerial and ultimate business outcome of the group. "Phillip Morris USA is the largest component of the company, with its focus on domestic sales of cigarettes and smokeless tobacco products" (the Altria Group 2007 Annual eport). A most recent and relevant way in which they influenced the management of the group was of having them allow and fund the purchase of John Middleton Incorporated, a leading manufacturer of machine-made large cigars.

The Phillip Morris Capital Corporation is the financial subsidy of the Altria Group, which handles portfolio operations. They influence the managerial operations in…… [Read More]

References

The Altria Group 2007 Annual Report, Retrieved at  http://www.altria.com/investors/2_4_1_annualreport.aspon  September 8, 2008

Official Website of the Altria Group, http://www.altria.comlast accessed on September 8, 2008
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Altria Business Strategy

Words: 428 Length: 1 Pages Document Type: Essay Paper #: 55033955

Atria's Business Strategy

Altria group, the parent company to Kraft, Phillip Morris and a host of other well-known companies, prides themselves on their commitment to innovative business practices and achievement. The company historically has performed remarkably well and has ranked number one for economic value added delivery providing shareholders unsurpassed value and performance (Altria, 2005). Their strategies for growth and business survival include superior delivery and economic returns to their shareholders in the short- and long-term.

To accomplish this goal Altria has committed themselves to improving each member of the Altria family or each of its operating enterprises. These include primarily Kraft Foods and Phillip Morris (Altria, 2005). The company also maximizes the returns shareholders realize in a consistent manner by taking advantage of technological advancements and innovations to ensure optimal technologies and knowledge sharing practices are adopted within the company.

There have been plans in recent years to restructure…… [Read More]

Reference:

"Altria Group." 2, November 2005:

http://www.altria.com/about_altria/1_2_1_altriagroup.asp#FromHome
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Richmond Virginia Richmond Is the

Words: 926 Length: 3 Pages Document Type: Essay Paper #: 45143003

Healthy food cannot be imposed from the top down, or students will see junk food as 'forbidden fruit.' Students must be solicited for their input in creating new cafeteria menus. They can work to formulate substitutions for traditional fundraisers like on-premises vending machines and selling candy bars. Staging a 'recipe contest' for different healthy recipes city-wide, with rewards for the school of the winner, might be one way to show students that eating healthier is a struggle they must engage in, alongside adults. Students must be encouraged to engage in healthy eating and weight loss strategies to facilitate their own health or they will use junk food and circumventing PE classes as a means of rebellion.

Source: Bruce, Emily. (2010) Dorothea Orem's Theory of Self-Care. PowerPoint. Retrieved February 12, 2010 at www.nipissingu.ca/faculty/arohap/.../DorotheaOremTheory.pp

Increase data about students: Parents naturally fear that keeping track of students' BMI and screening children for diabetes…… [Read More]

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Ethics and Corporate Social Responsibility

Words: 5084 Length: 17 Pages Document Type: Essay Paper #: 93426401

Ethical esponsibility of Corporate America

Many organizations strive to increase their profit margins by doing everything possible (including unethical practices) to increase their revenues. Nevertheless, the past three decades have seen some organizations embracing CS (Corporate Social responsibility). This idea has become significantly important to almost every organization that seeks to increase revenues. Corporate social responsibility is also referred to as community responsibility, stewardship, corporate sustainability, corporate responsibility, accountability and corporate ethics among others. In essence, CS enable organizations to bring in people and the environment into their decisions, strategies and plans (Anyango Ooko, 2014).

In this paper, the use of the term corporate social responsibility will mean a set of actions by enterprises that are geared towards meeting the legal, ethical, economic, and discretional responsibilities that the stakeholders expect them to fulfill. They should undertake the economic obligations of producing profits, and meeting the consumption requirements of the people;…… [Read More]

References

AnyangoOoko, G. (2014). The environmental factors that influence implementation of corporate social responsibility (CSR) in an organization. Journal of Humanities and Social Science, 19(12): 95-102.

Castka, P., Bamber, C., Sharp, J. (2005). Implementing Effective Corporate Social Responsibility and Corporate Governance: A Framework. UK: British Standards Institution.

Daft, R. L., & Marcic, D. (2006). Understanding management. Mason, Ohio: Thomson/South-Western.

Pearce, J., Doh, J. (2005). The high impact of collaborative social initiatives. MIT Sloan Management Review, 46(3): 30-38.
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Factors Determining Starbucks' Success External Environment

Words: 2138 Length: 7 Pages Document Type: Essay Paper #: 90626654

STABUCK'S

CASE ANALYSIS: STABUCKS

Starbucks Case Analysis

Starbucks Case Analysis

Situation Analysis

Suppliers

Competitors

New Entrants

Strengths

Weaknesses

Opportunities

Threats

Strategic fit

Many individuals all over the world walk into Starbucks daily for their cup of coffee, but it is more than the costly coffee that brings individuals in day after day to the shops across the globe. Starbucks offers a high-energy atmosphere and helpful employees who help clients in any issue or question they might have with the coffee or service. People buy the product because of symbolizes and the status position coming along with it. Although various business designs are available, the concepts and framework of Starbucks is a good design to follow, due to its nationwide and international success. This paper investigates the strategic fit of Starbucks as a business and further shows how it survives even through hard economic times. By looking at the market and…… [Read More]

References

Grimm, C.M., Lee, H., & Smith, K.G. (2006). Strategy as action: Competitive dynamics and competitive advantage. New York: Oxford University Press.

Pham-Gia, K. (2009). Marketing strategy of 'Starbucks Coffe'. Mu-nchen: GRIN Verlag GmbH.

Pahl, N. (2008). The idea behind the Starbucks experience: The main elements of Starbucks' strategic diamond. Munchen: GRIN Verlag.
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Marketing Plan for New Evian

Words: 2693 Length: 10 Pages Document Type: Essay Paper #: 71140256



The bottled water industry is an extremely dynamic one which has brought the players major revenues. Seeing the great potential for further profits, new companies have emerged and some of the already existent ones merged as to get better comparative advantages. Evian's main competitors are the Perrier Group, Aquafina and Dasani, and all these have engaged in marketing operations to differentiate themselves from the newly entered players and consolidate their position in the international market. The Perrier Group based their marketing campaigns onto radio announcements in order to reinforce their brand; Dasani has launched a new television advertisement featuring the Commodores and other funk stars; and Aquafina (from PepsiCo), has developed a televised campaign based on advertisements featuring celebrities (Hein, 2001).

3.4 Target Market

The target market is identified through the application of the segmentation criteria. The most commonly used such criteria include age, cultural background, economic and social status,…… [Read More]

References

Danone Group 2005-2006 Annual Report, Retrieved at http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-reportsAnnual2005on April 3, 2008

Hein, K., May 21, 2001, Water Competition Heats Up; Summer Awash with a Bevy of Ads, Brandweek

1988-2008, Oxygenated Water, Tools for Wellness, http://www.toolsforwellness.com/oxygenated-water.htmllast accessed on April 3, 2008

2002-2007, the Marketing Mix (the 4 P's of Marketing), Net MBA, Business Knowledge Center, http://www.netmba.com/marketing/mix/last accessed on April 4, 2008
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Coca-Cola Company Analysis Coca-Cola Company

Words: 4104 Length: 16 Pages Document Type: Essay Paper #: 86498262

0

11,088.0

11,374.0

10,406.0

8,164.0

Gross Profit

22,426.0

19,902.0

20,570.0

18,451.0

15,924.0

Selling/General/Administrative Expenses, Total

13,158.0

11,358.0

11,774.0

10,945.0

9,431.0

Research & Development

0.0

0.0

0.0

0.0

0.0

Depreciation/Amortization

0.0

0.0

0.0

0.0

0.0

Interest Expense (Income), Net Operating

0.0

0.0

0.0

0.0

0.0

Unusual Expense (Income)

0.0

0.0

Other Operating Expenses, Total

0.0

0.0

0.0

Operating Income

8,449.0

8,231.0

8,446.0

7,252.0

6,308.0

Interest Income (Expense), Net Non-Operating

0.0

0.0

0.0

0.0

0.0

Gain (Loss) on Sale of Assets

0.0

0.0

0.0

0.0

0.0

Other, Net

5,185.0

40.0

39.0

Income Before Tax

14,243.0

8,946.0

7,506.0

7,919.0

6,578.0

Income Tax - Total

2,384.0

2,040.0

1,632.0

1,892.0

1,498.0

Income After Tax

11,859.0

6,906.0

5,874.0

6,027.0

5,080.0

Minority Interest

-50.0

-82.0

-67.0

-46.0

0.0

Equity in Affiliates

0.0

0.0

0.0

0.0

0.0

U.S. GAAP Adjustment

0.0

0.0

0.0

0.0

0.0

Net Income Before Extra. Items 11,809.0

6,824.0

5,807.0

5,981.0

5,080.0

Total Extraordinary Items…… [Read More]

Works Cited

Coca-Cola Company. Heritage Timeline. < http://heritage.coca-cola.com / > Accessed 16 February 2011.

"Coca-Cola Company." <  http://www.wikinvest.com/stock/Coca-Cola_Company_%28KO%29/Data/Debt_to_Equity?ref=ataglance  ?X??\??Y M??X??X\?H ? LK???????KP??H????????????X[?[\?\?[???] ?T?K???\[?K????KP??KP???66W76VBbfV''V'?#?6?66????F??%F?R6?6?6??V?G?7?7FV??"??GG???wwr?6?6?6????F??6???V?G??Fb??fW'f?Wu?vFVf??B?Fb??66W76VBbfV''V'?#?WV?G??fR?$6?6?6??6????GG???WV?G???fR?6???????&W?'B?sR?4?4?4???4??'B??66W76VBbfV''V'?#?f?&&W2?%&F???2?"??GG???f??2?f?&&W2?6???f??2??7?f???6R?6????f??&F??2??7?F?#????????????????????????()?????)??????
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Outsourcing of Strategic it as

Words: 2830 Length: 10 Pages Document Type: Essay Paper #: 21065041

Once the outsourcing agreement ends, it is possible for the supplier to sell the information to the client's competitors (Schniederjans, Schniederjans and Schniederjans, 2005)

It would require long periods of time for the outsourcing operations to be implemented and retrieve the desired results

The organizational change generated mutations in the organizational culture and stood increased chances of being welcomed with reticence on the part of the Unilever employees

It would be necessary to convince IBM to implement a managerial process based on customer satisfaction (van Dijk, 2009)

Throughout the duration of the outsourcing contract, several lessons were learned by the managerial team at Unilever. All these lessons represent retained capabilities which will help the company improve its future operations and as such its future results. Some of the most notable of these lessons include:

In order to succeed, strong organizational culture and governance are pivotal

Partnerships with strong teams increase…… [Read More]

References:

Carmel, E., Tija, P., 2005, Offshoring Information Technology: Sourcing and Outsourcing to a Global Workforce, Cambridge University Press, ISBN 0521843553

Gottschalk, P., Solli-Saether, H., 2005, Critical Success Factors: From it Outsourcing Theories: An Empirical Study, Industrial Management and Data Systems, Vol. 105, No. 6

Savvas, a., 2008, Unilever Extends IBM Procurement Outsourcing Contract, Computer Weekly, http://www.computerweekly.com/Articles/2008/01/02/228696/unilever-extends-ibm-procurement-outsourcing-contract.htm last accessed on May 13, 2010

Schniederjans, M.J., Schniederjans, a.M., Schniederjans, D.G., 2005, Outsourcing and Insourcing in an International Context, M.E. Sharpe, ISBN 076561586X
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Globalization and International Business the

Words: 2713 Length: 10 Pages Document Type: Essay Paper #: 89864277

In Japan for example, where Starbucks opened its first international outlet, the concept of group harmony and social cohesion is more important in business relations. In China the business relations revolve around personal relation while in Korea for example hierarchical relationships or obedience to authority becomes more crucial. In Northern Europe a participatory style of management is in place. Southern Europe on the other hand has workers that resent the concepts like pay-for-performance and commission salaries.

Managers on international missions face the responsibility of having to exert authority while at the same time trying to be liked by the subordinates. U.S. managers put more weight on being friendly and liked whereas Asian and European managers exercise authority.

Managing Cultures

Businesses have become global with globalization taking the business world by storm. With global businesses the communication takes place across the boundaries of the continents and countries. This creates a more…… [Read More]

References

Stopper, W. (2004). Establishing and Maintaining the Trust of Your Employees. Human Resource Planning. 27(2): 21+.

'Starbucks:to Drink or Not to Drink' Whole Earth. Publication Date: Summer 2002. Page Number: 15.

Daft. (1997). Management. Dryden Press.
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Starbucks Stakeholders Starbucks Operates Over

Words: 1420 Length: 5 Pages Document Type: Essay Paper #: 98085674

Starbucks relies on their suppliers for a constant supply of consistent, high quality products. This stakeholder relationship is strong for both groups.

A key group of supply-side stakeholders for Starbucks are coffee growers. The company's size makes them one of the world's largest purchasers of coffee beans. It is not just size that makes Starbucks important, however. Their high visibility means that they are in a position of influence with regards to their coffee purchasing decisions. The coffee industry worldwide is representative of global agricultural issues such as sustainability and fair trade farming. Coffee producers are a major stakeholder for Starbucks because the firm has staked its reputation on high quality coffee. They need to develop sustainable sources of quality beans. For the coffee producers, Starbucks' position with regards to their needs can have a tremendous impact on the ways in which other coffee purchasers treat them as well. Starbucks…… [Read More]

Works Cited

No author. (2004). Starbucks Engages Stakeholders on its Coffee Purchasing Guidelines. Starbucks Corporation. Retrieved December 16, 2008 at http://www.starbucks.com/aboutus/pressdesc.asp?id=391

Some financials and corporate information from Reuters. Retrieved December 16, 2008 at  http://www.reuters.com/finance/stocks/companyProfile?symbol=SBUX.O 

No author. (2008). Schultz to shareholders: Starbucks Going Back to Basics. Portland Business Journal. Retrieved December 16, 2008 at http://www.bizjournals.com/portland/stories/2008/03/17/daily24.html

Allison, Melissa. (2008). Starbucks' New Blend for Stronger Standing. Seattle Times. Retrieved December 16, 2008 at http://seattletimes.nwsource.com/html/businesstechnology/2004293831_starbucksbiz20.html
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Powerade Marketing Plan Controls Powerade Implementation Milestones

Words: 978 Length: 3 Pages Document Type: Essay Paper #: 66637676

PowerAde

Marketing plan

Controls: PowerAde

Implementation milestones

Coca-Cola's PowerAde is one of the primary rivals of PepsiCo's Gatorade in the sports beverage market. Gatorade is the most popular sports beverage drink "with sales of 553 million cases last year" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). However, PowerAde has undertaken some aggressive moves to position itself ahead of its rivals. In 2011, PowerAde replaced another of its rivals, Vitamin Water "on the sidelines of 88 NCAA non-football championships, including baseball and basketball, giving it wide-ranging marketing rights" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). PowerAde sales have tripled in the last ten years, showing Coca-Cola's ability to expand its marketing outreach in this area.

PowerAde has positioned itself as a lower-cost alternative to Gatorade, offering the same electrolyte replenishment at a lower price. But overall, Coca-Cola does not…… [Read More]

References

Keep playing campaign. (2008). Marketing case studies. Retrieved November 27, 2011 at  http://marketing-case-studies.blogspot.com/2008/05/keep-playing-campaign.html 

McWilliams, Jeremiah. (2011). Gatorade spin-offs amp up sports drink battle. The Atlanta

Constitution. Retrieved November 27, 2011 at http://www.ajc.com/business/gatorade-spin-offs-amp-797817.html

McWilliams, Jeremiah. (2011). PowerAde, Gatorade go after youth market. The Atlanta
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Coca Cola Marketing Planning

Words: 2585 Length: 8 Pages Document Type: Essay Paper #: 45457872

Marketing Planning for Coca-Cola

Coca Cola is the global companies operating in more than 200 countries. Headquartered in the United States, the company uses different brands to market their products across the globe. While Coca-Cola has recorded an increase in sales in the last few years, the company has faced a stiff competition with several beverages companies globally. The study develops marketing planning for Coca-Cola, and examines the internal and external environments that the company operates. The report also develops the SWOT analysis for the company, and outcome of the analysis reveals that the company is facing stiff competitions with different soft drink companies. The report recommends that the management of Coca-Cola should focus in the production of energy boost drinks because these categories of drinks have gained increased market attention among consumers. Moreover, few companies are still operating in this line of business.

Introduction

Coca-Cola is an American multinational…… [Read More]

Reference

Armstrong, G. & Kotler, P. (2011). Marketing: An Introduction, (10th Edition). New York: Pearson/Prentice Hall.

Baker, M. (2008). The Strategic Marketing Plan Audit. UK. Cambridge Strategy Publications.

Coca Cola (2015). Annual Report 2015. USA.

Eric, S. Siegel, B. R. Ford, J. et al. (1993), 'The Ernst & Young Business Plan Guide' (New York: John Wiley and Sons)
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A Concise and Comprehensive Analysis Coca Cola

Words: 2375 Length: 5 Pages Document Type: Essay Paper #: 40358955

Coca Cola Company is the biggest beverage company in the world. The company faces major competition and the top three competitors include Pepsico, Inc., Nestle S.A. and Dr. Pepper Snapple Group, Inc. The weaknesses of the company encompasses its substantial dependency on carbonates and the adverse perception of coca cola products being filled with high sugar content and therefore deemed unhealthy. The prospects that the company should seize encompasses the rise in growth and development of emerging markets and also the increase in need for healthier drinking options. The company's recent performance has been impressive as the company has generated increases in net income. However, the company should improve the sales revenue generated as this amount has been dwindling in the past three years. The company relies on debt to finance its assets as its debt to equity ratio stands at 188%.

Introduction

The history of Coca-Cola started out in…… [Read More]

References

Coca Cola Company. (2016). About Our Suppliers. Retrieved from: http://www.coca-colacompany.com/our-company/workplace-overview/suppliers/suppliers

Coca Cola Company. (2016). Form 10-K. United States Securities and Exchange Commission.

Coca Cola Company. (2016). Supplier and Customer Partnerships. Retrieved from: http://www.coca-colacompany.com/our-company/suppliers/supplier-and-customer-partnerships

Coca Cola. (2015). Form 10-K. United States Securities and Exchange Commission.
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Insurance Industry

Words: 3437 Length: 12 Pages Document Type: Essay Paper #: 22729511

erkshire Hathaway, Inc.

Legal insights into an insurance investment strategy

Warren E. uffet's erkshire Hathaway's company strategy since the global economic crisis in 2008 has been characterized by what some would call 'safe-but-boring' industries. Consistently outperforming on the S&P, the Company has been effective where others have not. The foregoing project proposal looks at the decision making model(s) used by H in investment in the insurance industry, with a hypothesis that one Selective Insurance Group (SIG) will emerge as the target for acquisition. Attendant to this study of competition and crisis is the formative role that insurance law plays in investment and the impact of corporate counsel as a functionary aspect to the insurance business. Employing a Six Sigma assessment approach, corporate case studies and aggregate insurance industry data are put into dialogue with the history of client litigation by those firms.

TALE OF CONTENTS

Abstract

Introduction 4

Problem Statement…… [Read More]

Bibliography

ACE, Ltd. (2010). Hoovers. Retrieved from:    http://www.hoovers.com   

Berkshire Hathaway, Inc. (2010). Retrieved from:  http://www.berkshirehathaway.com/ 

Berkshire Hathaway, Inc. (2010). Hoovers. Retrieved from:
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Tactics Newcomers Tend to Be Discriminated From

Words: 1586 Length: 5 Pages Document Type: Essay Paper #: 54678284

tactics, newcomers tend to be discriminated from existing members of a group in the course of learning. For instance, new sales employees in organizations tend to receive training within the department. In this period, they rarely interact with other group members they intend to join after the training. In informal tactics, newcomers learn while on the job. For instance, most restaurants socialize new waitresses and waiters by enabling them to work alongside experienced waitresses and waiters. Formal tactics have a tendency of leading to an institutionalized orientation while informal tactics would lead to an individualized orientation (Phillips, 2008).

In institutionalized role orientation, new entrants are taught how to respond to events in a similar manner just as all members of existing groups would respond to similar events. Institutionalized orientation supports conformity and obedience to existing norms, rules, and roles. Newcomers undergoing an institutionalized orientation have high chances of engaging in…… [Read More]

References

Beaumont, P.B. (2010). Human resource management: Key concepts and skills. London [u.a.: Sage.

Glasser, P.H. & Mayadas, N.S.(2011). Group workers at work: Theory and practice in the '80s. Totowa, N.J: Rowman & Littlefield.

National Research Council. (2009). The changing nature of work: Implications for occupational analysis. Washington, DC: National Acad. Press.

Phillips, K.W. (2008). Diversity and groups. Bingley, UK: Emerald/JAI.
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Store Design Has Been at the Forefront

Words: 1278 Length: 5 Pages Document Type: Essay Paper #: 97218492

Store design has been at the forefront of marketing strategies for many years. Marketing professionals use store design to create an ambiance that creates an environment that compels people to purchase certain products or services. The purpose of this discussion is to explain how public space affects people. For the purposes of this discussion we will focus on the store design of Starbucks. Our investigation will discuss the moods, feelings and ideas that the atmosphere presents to the customers. e will also focus on how the set-up of the building affects the people in the store. Finally, we will discuss the type of people that may frequent a Starbucks coffee shop.

Let's begin our discussion by explaining some of the history behind the concept of store design.

Store Design

Some of the first experiments with store design occurred in grocery stores. According to a book entitled, The American Grocery Store:…… [Read More]

Works Cited

Mayo, James M. 1993. The American Grocery Store: The Business Evolution of an Architectural Space. Greenwood Press: Westport, CT.

Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15.

Starbucks.  http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
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Teamwork the Important Features Influencing the Magnitude

Words: 4845 Length: 12 Pages Document Type: Essay Paper #: 94399950

Teamwork

The important features influencing the magnitude and composition of a team are quantity, type, and intricacy of the assignment concerned. Involvement in work is increasingly regarded a privilege of individuals in the offices and a manner to render establishments increasingly effectual and prolific. (Williams, 1996) Though a team must all the time possess sufficient members to deal with the tasks and not leave the associates experiencing subdued, a bloated workforce contributing scantily can be fed-up and disappointed. The mind-set of the participants of the team and the mind-set of the organization are the two main aspects in the working of every team inside the office. In order to accomplish the objectives of the establishment to be triumphant and remain contending, the constituents of the teams must be adjustable, compliant and capable of collaborating. Adjustability is a vital characteristic of a team, which is functioning in an excellent manner comprising…… [Read More]

References

Bowers, Paige. (January 31, 2003) "Working Smart with Teamwork Communications" Atlanta Business Chronicle, Volume: 20; No: 1; pp: 8-14

Martin, Chuck. (May 2002) "Inside Player: Top Management's New Role" Chief Executive Volume: 8: No: 1; pp: 7-10

Nurick, Aaron J. (Winter 1993) "Facilitating Effective Work Teams" SAM Advanced Management Journal. Volume: 58; No: 1; pp: 22-27

Parcells, Bill (1995) "Finding a Way to Win: The Principles of Leadership, Teamwork and Motivation" New York: Doubleday.
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Culture and Management

Words: 2947 Length: 8 Pages Document Type: Essay Paper #: 67961768

Management Overview

In the discussion of cultural forces, we identified 10 fundamental person values that are often listed by individuals as central to them and the American culture. How would you rank these values in terms of their relative importance to you? What was the basis for your selection of the top three ranked values?

Ethics help in defining proper and improper behavior and these set of standards show what comportment is tolerable and intolerable. A few characterizations of proper and improper may be contingent on the viewpoint deliberating matters of principle. 4 essential forces affect ethical conduct of persons and administrations: culture, lawful and supervisory, structural and singular. To begin with, cultural values tend to become the mainstay of ethical decision-making and comportment.

Normally, persons change their beliefs to their life conditions. They promote the significance they attribute to beliefs they can freely achieve and relegate the significance of…… [Read More]

Bibliography

(2009). Retrieved from mathermerketing.com:  http://www.mathermarketing.co.uk/how-not-to-go-it-alone/some-examples-of-joint-ventures.php 

Adeel, A. (2012). Ethical Communication in an Organization. Islamabad: Pakistan Institute of Engineering and Applied Sciences.

Amadeo, K. (2011). Trade Policy. Retrieved from USeconomy.com: http://useconomy.about.com/od/tradeterms/g/Foreign-Direct-Investment-FDI-Definition.htm

Blagdon, J. (2013, March 06). Retrieved from The Verge:  http://www.theverge.com/2013/3/6/4073354/samsung-boosts-lobbying-spend-by-500-percent-in-2012
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Branding Experiment

Words: 384 Length: 1 Pages Document Type: Essay Paper #: 79850358

Wegmans store brand food items vs. well-Known brands

Lunchmeat

Wegmans hickory-smoked turkey lunchmeat vs. Hillshire Farms hickory-smoked turkey lunchmeat

Review placement on shelf: Both products are positioned side-by-side on a hanging rack in the dairy section

Cost of brand vs. cost of private label: Wegmans $2.99; Hillshire Farms $3.39 for the same amount in ounces

Ingredients same or different?: Virtually identical

Is private label made by brand manufacturer: Yes

Dairy

Wegmans shredded cheddar vs. Kraft shredded cheese

Review placement on shelf: Wegmans was positioned at eye level, Kraft was positioned somewhat lower

Cost of brand vs. cost of private label: Wegmans was $3.89 for 16 ounces; Kraft was $3.19 for 8 ounces

Ingredients same or different?: Kraft offered a blend of different flavors and colors of cheddar cheese; Wegmans bags of shredded cheese only came in single flavors and colors

Is private label made by brand manufacturer?: Yes

Category 3:…… [Read More]

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Low Cost Differentiation Preemptive Strength Brand Identity

Words: 1052 Length: 4 Pages Document Type: Essay Paper #: 66882970

Low Cost

Differentiation

Preemptive

Strength

Brand identity

Differentiate from other low cost providers to increase volume

Brand identity commands a premium price, increasing margin

Brand identity becomes identifiable with a specific niche

Build brand identity quickly to reduce the threat of new entrants

eakness

Lack of diversification

Diversify into many products to promote volume sales

Brand extensions

Diversification is not part of this strategy.

Diversification is key to opening new market opportunities.

Opportunity

Geographic expansion

Increase volume

Increase volume

Increase volume

Increase opportunities

Threat

High substitutability

Inherent in the strategy -- low cost defends against this

Differentiation seeks to neutralize this threat

Product uniqueness defends against this threat

There should not be substitutability; if there is another innovation is needed

Sources: Porter, M. / QuickMBA.com (2007)

Brand Identity

Brand identity is one of the major strengths of Kraft, and its brands are household names within its distribution area. hile brand…… [Read More]

Works Cited:

Kim, W.C. And Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on November 6, 2012 from: http://www.blueoceanstrategy.com/abo/what_is_bos.html

Competitive Advantage (2007). Retrieved on November 6, 2012 from:  http://www.quickmba.com/strategy/competitive-advantage/ 

Porter's Generic Strategies. (2007). Retrieved on November 6, 2012 from:   http://www.quickmba.com/strategy/generic.shtml
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Kellogg's Company

Words: 1961 Length: 6 Pages Document Type: Essay Paper #: 86740188

reakfast is considered the important meal of the day. It is a good, nutritional start for the rest of the day. The metabolism of the human body is at its peak from morning to noon. More energy is required during this period. Nutritionists believe that breakfast should be the heaviest meal of the day. And meals should become smaller as the day progresses. Cereal is a good source of carbohydrates -- the body's primary fuel-source. When the body does not get enough carbohydrates, it scavenges muscles for fuel. This leads to a toxic condition known as ketosis.

In this day of hectic time-schedules and careers, a mother's access to a quick and healthy diet is essential. Cold cereals are healthy. They are quick and easy to prepare. They often provide both carbohydrates (from the cereal) and protein (from the milk) -- essential components for the body. Many recent studies have…… [Read More]

Bibliography

Kelloggs.com. Tony the Tiger™. 2003. Retrieved March, 22 2003 from. http://www.kelloggs.com/kelloggco/our_company/marketing_characters/tony.html

Compton, W. Dale. The Management of World-Class Manufacturing Enterprises W.D. Compton. Upper Saddle River, N.J.: Prentice Hall, 1997.

Kelloggs.com. Advertising. 2003. Retrieved March, 22 2003 from. http://www.kelloggs.com/kelloggco/our_company/philosophy_advertising/index.html

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. The Irwin Series in Marketing. 6th ed. Burr Ridge, Ill.: Irwin, 1994.
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Organic Fruit Taste Test Comparative

Words: 665 Length: 2 Pages Document Type: Essay Paper #: 45051146



Data Analysis

1. The taster determined 11 of the 14 samples correctly. Three samples were incorrectly identified. Thus, the taster received a statistical score of 88%.

2. The results failed to support the null hypothesis. There was obviously a difference between the organic and conventional food items.

3. This output indicates that while there is a difference, the margin of 10% is too small.

4. The test indicated that for greater than 50% of the time the taster was able to identify the differences between organic and conventional foods.

5. For the next test, I would most likely use one fruit and run multiple tests with a single piece tasted each time.

Works Cited

Fullion, Laurence & Arzai, Stacey (2002), Does organic food taste better? A claim substantiation approach. Nutrition & Food Science, 32(4): 153-157.

Padel, Susanne & Foster, Carolyn (2005), Exploring the gap between attitudes and behaviour: Understanding why…… [Read More]

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Neo Pets Case Study Neopets

Words: 2025 Length: 5 Pages Document Type: Essay Paper #: 75323658



Life lessons, relationship lessons, even artistic, music, and performance sharing could take place (imagine, a NeoPet "Grease" production using a global cast)?

Conclusions and Implications -- NeoPets obviously provides a niche about which some consumers are excited. Like many technological entertainment devises, though, there is certainly potential for abuse. One would not necessarily want their children to sit in front of a NASCA racing program, replete with ads, for hours at a time and never have any physical activity. It is not the place of technology to mandate other behavior, but the wisdom of parents and society to create a balance. Ensuring that this will not be a fad is quite simple -- continue to evolve, to grow, to become more sophisticated in content and interaction. In a similar way, funding could come from private foundations that might sponsor a segment (e.g. Boeing on history of flight; Microsoft on computing…… [Read More]

REFERENCES and WORKS CONSULTED

"Adults Play Neopets." (2009). Neopets. Cited in: www.neopets.com/~grownups

Ireton, D. (2003), Internet-Based Market Research, Advanced Systems Development.

Ha, K. (September 14, 2004). "Neopets site for children stirs Controversy." the

San Jose Mercury News. Cited in:
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Wetlands Regulation in USA

Words: 8001 Length: 30 Pages Document Type: Essay Paper #: 63050849

Stress: Regulation of etlands in the United States

Regulation of etlands in the United States

Defining etlands and their Value

A wetland refers to a place where water covers the soil. A wetland is a saturated land that comprises of swamps or marshes. Lewis defines a wetland as, "an ecosystem that depends on constant or recurrent, shallow inundation or saturation at or near the surface of the substrate" (p.3). He further ascertains that the minimum necessary qualities of a wetland are sustained inundation, saturation or recurrent at or near the surface and the existence of chemical, biological and physical facets that reflect recurrent, saturation and sustained inundation (Lewis 3). The major diagnostic wetland features include hydrophytic vegetation and hydric soils. These characteristics present biotic, anthropogenic or physicochemical features apart from where the growth of these aspects has been blocked (Lewis 3). The wetlands are located near rivers, oceans, lakes or…… [Read More]

Work Cited

Beermann, Jack. Administrative law. Texas: Aspen Publishers Online, Jul 2, 2010

Connolly, Kim Diana, Johnson, Stephen, Williams, Douglas. Wetlands law and policy:

Understanding. New York: American Bar Association, Dec 30, 2005.

Gaddie, Ronald Keith, Regens, James. Regulating wetlands protection: Environmental federalism and the states. New York: SUNY Press, 2000.
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Nutrition What Was Eaten One

Words: 1730 Length: 6 Pages Document Type: Essay Paper #: 79584787

In short, I am eating too much of what is not beneficial, and not enough of what is. In order to address this problem, which could develop into a full-blown health crisis in a few years if I do nothing, I must make drastic changes to the way I eat. For example, one of my first goals must be to increase the amount of fruits and vegetables that I eat each day. According to Canada's Food Guide, my intake of fruits and vegetables should be roughly around 875 ML. I can achieve this goal by drinking 100% juices and eating more salads and leafy vegetables. Similarly, I must increase my amount of milk alternatives by drinking more milk and eating more cheese. Perhaps I can limit my intake of diet soda, replacing it with milk. By changing these eating habits, I will achieve to meet more of the recommendations of…… [Read More]

Works Cited

"Canada's Food Guide." Health Canada. (2007). The Canadian Government. 9 July 2008.  http://www.hc-sc.gc.ca/fn-an/food-guide-aliment/order-commander/eating_well_bien_manger-eng.php#2 .

Hidgon, Jane. "Vitamin C Deficiency." Micronutrient Information Center. (2006).

Oregon State University. 9 July, 2008. http://lpi.oregonstate.edu/infocenter/vitamins/vitaminC/

Enker, Warren. "Bowel Function and Dietary Fiber." Continuum Health Partners. (n.d.).