Communication Kraft Foods Study Effective Case Study

Length: 7 pages Sources: 10 Subject: Business - Advertising Type: Case Study Paper: #60898383 Related Topics: Communication Strategy, Organizational Communication, Effective Communication, Business Communication
Excerpt from Case Study :

The fourth C. is contagiousness. In communications, contagiousness is good. One wants their viewers to catch the message, run with it, and spread it around. In order to be contagious, a message has to be lively, new, dissimilar, and unforgettable. It should also suggest a bright emotional reaction, have talk prospective, inspire the target to do something, and draw out a comprehensible response (Albanese, 2011).

When it comes to advertising in regards to children the advertising industry has acknowledged a need to be aware of:

The special sensitivities involved in communicating to kids

The diverse stages of development the child goes through in its social environment

The lack of understanding the child has and its limited ability to measure the trustworthiness of messages it receives from the media

The significance for concern when appealing to the creative capabilities of younger kids

The important roles of parents and their accountability in the education of their kids

The realism that advertising plays a normal and essential part of any kid's intellectual growth and the need to make sure that children understand the actuality of the world in which they live (Ethical Guidelines for Advertising to Children, n.d.).

It appears that Kraft evaluated the message that they were sending and decided it might not be being received as they would like it to be. In 2005, Kraft proclaimed that it would stop advertising some products to kids under the age of twelve. These goods included regular Kool-Aid beverages, Oreo and Chips Ahoy cookies, several Post children's cereals and some assortments of its Lunchables lunch packages. These favorites can still be found in stores, but Kraft said it would no longer be aiming at kids with television, radio, and print ads for these products (Case 6-3 Kraft Foods, Inc.: The Cost of Advertising on Children's Waistlines, 2006). Kraft is doing parents a big favor by distinguishing that foods of reduced dietary quality should not be advertised to children. By setting nutrition values for foods advertised to six to eleven-year-olds, Kraft will make it a little easier to decrease kids' consumption of products high in calories, saturated and...


Kraft has taken a significant first stride. The next should be to make stronger its sodium values, limit advertising to children twelve to seventeen, and expand its marketing strategies to cartoon characters on packages, advergames on the Internet, contests, and other kinds of marketing (Wootan, 2005).

Future Research

It is important that in the future there be more research done on how advertising is received by listeners. It is important for companies to know that what they are trying to say is getting across in the right way (The Teaching and Learning of Listening: A Survival Skill for First-Year Students, n.d.). Listening is sometimes a very hard thing to do and people often miss what is really trying to be communicated to them. Companies can ill afford for their advertising to be misinterpreted as it almost always affects their bottom line. Advertising should be reviewed constantly so that there is no doubt that the intended message is getting across and that nothing changes along the way to alter this. If problems are found then they should be fixed immediately in order to deter any future issues. Advertising can transit powerful messages and companies should always make sure that what they want to say is what is really being heard.


Advertising as Effective communication? (2011). Retrieved from

Albanese, Isabelle. (2011). How to Make Your Messages Memorable. Retrieved from

Anderson, Arnold. (2011). 7 C's of Effective Business Communication. Retrieved from

Case 6-3 Kraft Foods, Inc.: The Cost of Advertising on Children's Waistlines. (2006). Retrieved


Ethical Guidelines for Advertising to Children. (n.d.). Retrieved from


Guidelines on the Organizational Communication Process within and beyond Autonomous

Hospitals, (n.d.). Retrieved from

The Elements of a Good Advertisement. (2009). Retrieved from


The Process of Listening. (n.d.). Retrieved from

The Teaching and Learning of Listening: A Survival Skill for First-Year Students. (n.d.).

Retrieved from

Wootan, Margo G. (2005). Kraft Advertising-to-Kids Policy Applauded. Retrieved from

Sources Used in Documents:


Advertising as Effective communication? (2011). Retrieved from

Albanese, Isabelle. (2011). How to Make Your Messages Memorable. Retrieved from

Anderson, Arnold. (2011). 7 C's of Effective Business Communication. Retrieved from

Case 6-3 Kraft Foods, Inc.: The Cost of Advertising on Children's Waistlines. (2006). Retrieved

Cite this Document:

"Communication Kraft Foods Study Effective" (2011, June 11) Retrieved July 30, 2021, from

"Communication Kraft Foods Study Effective" 11 June 2011. Web.30 July. 2021. <>

"Communication Kraft Foods Study Effective", 11 June 2011, Accessed.30 July. 2021,

Related Documents
Kraft Case Study
Words: 1281 Length: 4 Pages Topic: Business Paper #: 22492516

Kraft Summary The author of this response is to find out some details and information about the company Kraft Foods. Indeed, the facets and characteristics that will be summarized and described will include the organization's structure, how centralized it is or is not, the lines of authority and communication as well as the teams, committees and task forces that make up the organization. Next up will be the systems of Kraft

Kraft Foods, Inc.
Words: 3421 Length: 11 Pages Topic: Business Paper #: 32258615

Applied Operations Kraft Foods Kraft Foods, Inc. Kraft Foods Kraft Foods An American Firm, Kraft foods Incorporation is a grocery manufacturing and confectionary firm formed in 2012. In the Chicago suburb, Northfield, Illinois is a place where headquarter of Kraft Foods Group is established. The organization is formed by demerger. Mondelez International was the new name of the demerger from Kraft Foods (About Kraft, 2012). In turn, Mondelez is a confectionary company and multinational snack

Kraft Foods Canada Targeting of the Millennials
Words: 3322 Length: 11 Pages Topic: Business Paper #: 89560578

Situation Analysis Marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing

Strategy Implementation at Kraft Foods Strategy Implementation
Words: 1518 Length: 5 Pages Topic: Business - Management Paper #: 91422716

Strategy Implementation at Kraft Foods Strategy Implementation at Krafts Foods This paper presents an analysis of the strategy implementation at Kraft Foods by analyzing different internal processes and systems which can impact the strategy implementation process in a positive or negative way. It includes an analysis of the people, processes, systems, and culture at Kraft Foods and evaluates their contributions, impacts, and strategic fit with its mission, strategy, and corporate principles. This paper

Competitive Strategy of Kraft
Words: 1777 Length: 5 Pages Topic: Business - Management Paper #: 28340733

Kraft Foods' Competitive Strategy Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft

Organizational Components at Kraft
Words: 1753 Length: 5 Pages Topic: Business - Management Paper #: 86519992

Business The Alignment of Organizational Components, Mission and Strategy at Kraft Foods Organizational Components Organizational Design Key Strategic Controls Primary Human Resource Concerns Cultural Factors Alignment of Organizational Components, Mission, and Strategy Kraft Foods are a major North American Food manufacturer. The firm has a duel mission, to be the best food and beverage firm in North America selling products that people love and becoming the best investment in the industry. To achieve these goals and overcome, the