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Kudler Revised Launching in the Australian Market

Words: 971 Length: 3 Pages Document Type: Essay Paper #: 44852068

Kudler Revised

Launching in the Australian market represents a number of different challenges for Kudler Fine Foods. The company is based in Seoul, where it caters to the ex-pat market, including a large proportion of Australians. This convinced the company that it could take its concept to Australia. There are differences, however, including the nature of the customer base, the best means of reaching them and the messages that need to be sent. Each of these differences will reflect in the marketing communications plan for the company. The campaign will include an understanding of the current situation, a set of strategic objectives, a strategy, tactics, actions and controls (BSA Marketing, 2010).

The current situation is that Kudler has run a successful estern-style gourmet shop in Seoul, where the customer base in nearly an even split between estern ex-pats and local Koreans. The store's selection is predominantly estern gourmet goods, many…… [Read More]

Works Cited:

Australian Bureau of Statistics. (2008). 2006 census community profile series: Sydney. Australian Bureau of Statistics. Retrieved February 6, 2011 from 

BSA Marketing. (2010). Developing a marketing communications plan using the SOSTAC model. BSA Marketing. Retrieved February 5, 2011 from

Flandreau, M. (2010). South Korea: Why so wired? ABC News. Retrieved February 5, 2011 from 

Rust, R.; Ambler, T.; Carpenter, G.; Kumar, V. & Srivastava, R. (2004). Measuring marketing productivity: Current knowledge and future directions. Journal of Marketing. Vol. 68 (Oct 2004) 76-89.
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Kudler's Future Success The Importance

Words: 1632 Length: 6 Pages Document Type: Research Paper Paper #: 61970484

The place is also a moderately difficult facet to alter.

Locating Kudler's stores to regions where they are going to be most successful is crucial to their success.

Because one of Kudler's methods of differentiation is their convenience with one-stop shopping for gourmet needs, it's important that they locate their stores in areas where marketing research has shown a high percentage of consumers that would likely appreciate this convenience and have a need for gourmet products. For this reason, store location is one of the most important marketing strategies the organization can employ.

Lastly, promotion is another element in the marketing mix, which is more difficult to change.

For this reason, it's important that Kudler pay particular attention to this facet. Promotion determines how the product is physically distributed as well as sales and marketing aspects.

This impacts the organization's strategies and tactics by determining how they will attract customers…… [Read More]


Competitive intelligence. (6 Jan 2007). Retrieved January 8, 2007, at .

Garvin, A. (15 Sept 2005). Evolve approach to serve complex market. Marketing News, 39(15). Retrieved January 8, 2007, from Business Source Complete database.

Frequently asked questions. (No date). Retrieved January 8, 2007, at

Kudler Fine Foods. (No date). Retrieved January 2, 2007, from .
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Market Research at Kudler Foods

Words: 631 Length: 2 Pages Document Type: Essay Paper #: 28247195

A third area Kudler needs to concentrate on is understanding the psychographic segments of their customers, including how they perceive themselves as part of a broader group (Wagner, 2010). This is essential for them to gain greater insight into how best to manage these key influencers as part of a broader panel and gain critical intelligence on how to position their business.

Finally, it's very critical that any retail business have exceptionally strong competitive insight and intelligence. This is an area of market research that Kudler Foods needs to concentrate on thoroughly., as they will over time attract greater competition on price alone. If the amateur and commercial chef market is an affluent one in this area of the country, other competitors will certainly begin approaching these customers with loyalty programs and advanced deals. Using social media and continued monitoring of competitors while watching these critical segments' shopping patterns, Kudler…… [Read More]


Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 1458948591).

David W. Norton, & B. Joseph Pine II. (2009). Unique experiences: disruptive innovations offer customers more "time well spent." Strategy & Leadership, 37(6), 4-9. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 1920016781).

Megan Thompson, & John Stanton. (2010). A framework for implementing retail franchises internationally. Marketing Intelligence & Planning, 28(6), 689-705. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 2146332871).

Megan Thompson, & John Stanton. (2010). A framework for implementing retail franchises internationally. Marketing Intelligence & Planning, 28(6), 689-705. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 2146332871).
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Innovation Design Creativity Strategy Organizations Kudler There

Words: 864 Length: 3 Pages Document Type: Essay Paper #: 57455401

innovation, design, creativity strategy organizations: Kudler

There are several key components to effective business and marketing strategy. Some of the most eminent of these are the prudent usage of creativity, innovation, as well as an appropriate design that customers and potential partners can relate to. An analysis of the strategy of two companies in particular, Kudler Fine Foods and iordan Industries, readily confirms these facts, and serves as a model for other organizations to pattern themselves after.

There is an innate simplicity in the strategy employed by Kudler Fine Foods, which was the creation of Kathy Kudler in the final years of the 20th century. The food retailer still relies on the marketing image of its founder simply trying to merge two exceedingly pragmatic ideas into one innovative one -- that in which it could "create one store that would stock a wide selection of the freshest ingredients as well…… [Read More]


Baihaqi. (2009). "Riordan manufacturing history." Riordan Manufacturing. Retrieved from

No author (2013). "About Kudler." Kudler Fine Foods. Retrieved from 

No author (2010). "Riordan manufacturing: analysis of service request assessment."

Retrieved from
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Kudler Company Blog to Sell Products Online

Words: 876 Length: 3 Pages Document Type: Essay Paper #: 71167303

Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social media campaign. Based upon this, we will use findings to create a customer behavior profile. We will use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market. The essay will contain a brief introduction on market segmentation that leads to answers to the following questions:

How is segmentation effectively used to sell products online?

What characteristics of online sales encourage people to buy?

How may a company target a customer for online sales?

The author will explain the steps they took to create the customer profile and how the product message and USP was developed.

Market Segmentation -- an Introduction

A market segment is simply a classification…… [Read More]


Allen, E., & Fjermestad, J. (2011). E-commerce marketing strategies: an integrated framework and case analysis. Logistics Information Management, 1(2), 14-23.

McDonald, M., & Dunbar, I. (2004). Market segmentation: how to do it, how to profit from it.

Burlington, MA: Elsevier Ltd.

Wright, D.K., & Hinson, M.D. (2009). Examining how public relations practitioners actually are using social media. Public Relations Journal, 3(3), 1-33.
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Going Public Through an IPO

Words: 301 Length: 1 Pages Document Type: Term Paper Paper #: 631668

This could help them address one of the biggest competitive threats they face -- the emergence of a competing gourmet store that can undercut their prices. In addition, an acquisition would provide Kudler Fine Foods with access to different markets -- they could utilize different formats suited for different areas. For example, acquiring smaller stores could give them the means to make a market like Del Mar succeed, which is not possible given Kudler's current format.

Merging with another organization brings many of the same benefits as an acquisition would. However, a merger might bring Kathy Kudler the opportunity to phase out of the industry and towards her retirement or other opportunities. Moreover, a merger opportunity would be with a larger company than an acquisition, so the advantages such as economies of scale would be greater compared with making an acquisition.… [Read More]

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Product Launch Plan for Two

Words: 3731 Length: 11 Pages Document Type: Research Paper Paper #: 75226315

As regards its advantages in the Italian market -- the Italian culture places a rich emphasis on food and wine, is interested in expanding its export business, and with a reputable wine export business flourishing in Italy, Kudler can gain a foothold with its own wine products.

eaknesses: Possible discrepancies between American and Canadian definitions of 'organic' may cause concerns. Then too, there is the reluctance of Canadian winemakers to allow alien influences to penetrate their market. Their aptitude in aggressively marketing themselves against current imports may pose challenges to Kudler.

As regards Italy, current economic difficulties cause the Italian population to prefer discount stores and cheaper food. Similarly too, the Italian retail market and European Union competitors may be unwelcoming to an American competitor that is attempting to enter their field.

Opportunities: There is an explosion in the demand for organic food. The Canadian wine market is still experimenting…… [Read More]

Wagner, P. (3/24/2009). Wine distribution, Retrieved January 6, 2011 from

Welcome to the Golden State. (2005). California Wines. Retrieved January 6, 2011 from

Wines of Canada. (n.d.) Organic wines. Retrieved January 6, 2011 from
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Special Events Proposal the Main

Words: 1341 Length: 4 Pages Document Type: Term Paper Paper #: 54523400

Demand for the product

After having conducted a study among the potential customers and having identified the target audience, Kudler Fine Food came to the conclusion that there was a great demand for healthy products among those interviewed. The target audience stated that they were constantly searching for new healthy food products on the market and believed the combination between health and Asian ingredients to be a much desired one.

The company thought it would be most cautious if during the first month they only produced half the requested quantity of salad and further on, based on the selling of the first month import more ingredients and place more salad on the market.

Competitive products on the market

According to the studies conducted by the marketing department at Kudler, the company found out that the most important competitors on the market would be "Sinjan's Kitchen" and "Indidam," but both competitors…… [Read More]


Kudler Fine Foods Proposal, uploaded on August the 1st 2005

http://www.*****/term-papers/63026.html, last visited on July the 7th 2006

Far East Salad, posted on August the 7th 1998 , last visited on July the 7th 2006
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Sales Plan Sales Organizational Plan

Words: 1410 Length: 5 Pages Document Type: Term Paper Paper #: 45163653

Sales Strategies:

These are simply the strategies that help the sales staff know how it would go about achieving its targets. There is usually more than one strategy at work at any given time. For example Kudler can use direct marketing, door to door selling, fairs and events to promote its products. In many affluent areas, there are large malls that people gather at for fun, shopping and eating out. This is a good place for promotion of Kudler's salad line.

The program must be kept alive and active by consisting sending out mails, letters, and promotional items to all those who matter. This helps in increasing the consumer base as Parinello says: "Send no less than 50 letters of introduction to new prospects each week; make no less than 50 cold calls of introduction to new prospects each week; make no less than 20 face-to-face contacts with new prospects…… [Read More]


Electrical Apparatus: Creating a sales plan, Electrical Apparatus Jun 2004. Accessed online 3rd June 2006: 

Sales Ethics: A requirement for meaningful long-term sales success - Sales Focus Inc. Sales Tips Newsletter - Vol. II, Issue 19 Accessed online 3rd June 2006:
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Demographic Data and Psychographic Information

Words: 464 Length: 2 Pages Document Type: Term Paper Paper #: 76281055

Family Size - Indicator of how much time the consumer has for fine food shopping as well as how much discretionary income may be available for these items. For example, a large family may prefer to shop at a less expensive supermarket.

Age - Indicator of how much time the consumer has for fine food shopping as well as interest in gourmet cooking. May also be an indicator of discretionary income.

Ethnicity - Reveals the types of ethnic foods that consumers will be looking for.


Weekly Shopping Budget - Reveals how much consumers are willing to spend.

Desire to Be Healthy - Indicates desire for organic foods, health food products, lean meats, fresh produce, etc.

Convenience as a Shopping Factor - Indicates how important service is to consumers as well as their desired travel distances to stores and shopping hours. Provides insight into demand for prepared foods.

Changing Eating…… [Read More]

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Organizational Culture Change Is Noted by Kotler

Words: 1226 Length: 4 Pages Document Type: Essay Paper #: 53902764

Organizational culture change is noted by Kotler et al. .(1996) noted to be a common aspect of every organization. This is due to the fact that change is the only thing that can be said to be constant in any given organization. Organizational change is often met with a lot of resistance. This resistance can undermine the operations and the performance of any given organization. Kudler Fine Foods Virtual Organization recently had a change in the leadership of its accounting department. The first level manager in this department (Senior Accountant) was fired as a result of involvement in corporate fraud as well as nonperformance. He was however liked by the staff in that department since he was an inspirational figure to most of the junior accounting staff. His departure as well as the introduction of a new team leader and procedures (processes) would no doubt be met with a lot…… [Read More]


Barr, P.S., Stimpert, J.L. And Huff, A.S. (1992) "Cognitive Change, Strategic Action,

and Organizational Renewal," Strategic Management Journal, 13 (Special Issue),

pp. 15-36.

Hassink, F et al. (2009).Corporate fraud and the audit expectations gap: A study among business managers. Corporate fraud and the audit expectations gap: A study among business managers. Journal of International Accounting, Auditing and Taxation. Vol 18, Issue 2,, 85 -- 100
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Validate the Organizational Vision Mission and Value

Words: 900 Length: 3 Pages Document Type: Essay Paper #: 69651206

validate the organizational vision, mission, and value system.

The organizational vision of Kudler is to "build and maintain Total Customer Value by providing knowledgeable and friendly staff, better product selection and impeccable image."

Its mission is to "provide high quality foods and wines to our valued customers, backed by superior customer service"

Its value system is: "Management is obligated to obtain the best products for our valued customers. Employees at Kudler's must believe that if they perform exceptionally, they will have a job tomorrow. Kudler's operation thrives on giving back to the community it operates."

Since many of these terms are vague, my first step is to operationalize and conceptualize its terms. For instance, Kudler states that its mission is to "provide high quality foods and wines to our valued customers, backed by superior customer service." My first step would be to define this 'high quality foods and wines what…… [Read More]


Breakwell, G.S., Hammond, S., & Fife-Schaw, C. (2000). Research methods in psychology. London: SAGE.

Hill, C.W., & Jones, G.R., (2004). Strategic Management. An Integrated Approach (6th ed.). Boston: Houghton Mifflin Company

Latham, G.P., & Wexley, K.N. (1993). Increasing productivity through performance appraisal. U.S.: Mountain Pub.

Kudler Fine Foods. Wine Retrieved January 6, 2011 from our-products/wine/
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Project Management Project Title Opening of Branch

Words: 652 Length: 2 Pages Document Type: Essay Paper #: 27498168

Project Management

Project Title: Opening of Branch Store in La Jolla CA.

Project Manager: SELF

The main store is located in Del Mar and is the only store that serves the entire community plus the extra population that comes in to shop here from surrounding towns and neighborhoods. The long distance that the clients have to cover has been a concern for both the clients and the management as well. It is from this point of consideration that the management should venture into opening another branch in La Jolla so that it can help shorten the agony of clients having to travel long distance to source for the fresh produce from the main store.

The main objective is to reduce the time wastage for the clients between their homes and the point where they can source for the products of the company.

To retain the clientele that the store has…… [Read More]


Kudler Fine Foods, (2011). Welcome to Kudler Fine Foods. Retrieved January 13, 2012
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Cruiserthor Perceptual Maps Using Perceptual Maps in

Words: 1102 Length: 4 Pages Document Type: Essay Paper #: 38432475


Perceptual maps

Using perceptual maps in marketing: CruiserThor

This paper will review the market situation of CruiserThor Motorcycles and examine how the introduction of a new low-cost motorcycle to its product offerings was able to change the company's brand image. CruiserThor had a market image and price tag commensurate with Harley Davidson or other large, expensive, high-power bikes. Unfortunately, consumer desires are changing and these vehicles are no longer in high demand. At the beginning of the simulation, CruiserThor had to find a way to change with the times, or be left behind its competitors.


During the first phase of the simulation, CruiserThor Motorcycles controlled 40% of the market of heavy duty motorcycles. The market environment was an oligopoly, which meant that it was dominated by a few, select companies. It was particularly well-known in the heavyweight motorcycle category. CruiserThor's dominance of the market had been carefully crafted…… [Read More]


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