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They may feel animosity because of the acquisition and are just going along until they can find a job somewhere else. While acquisitions can be a good thing, companies must understand that there is a strong possibility that there might be a high employee turnover rate within the first year or so of the acquisition. It is extremely important that any sensitive issues that may arise are handled openly, honestly and in an efficient manner.
y merging with another company, Kudler Fine Foods could gain knowledgeable employees, and potential alternate locations/buildings in addition to an influx of capital necessary to quickly expand the business and the opportunity to re-invent itself into a new business. More potential advantages of mergers and acquisitions include achieving economies of scale, combining complementary resources, eliminating inefficiencies, and receiving tax advantages. Other reasons for consider this type of growth include obtaining property rights as…… [Read More]
Functional Area elationships: Kudler
Kudler Fine Foods
Mission, vision, values, and goals
Kudler Fine Foods has made a commitment to providing healthy products to its customers like fresh produce -- and fine, gourmet items as well. These products may span from the freshest cauliflower to imported cheeses. It is not an ostentatiously 'healthy' company with an organic mission, but it strives to offer customers who are concerned and interested in what they put on their table the products they want.
The company began as the brainchild of California entrepreneur Kathy Kudler as a single gourmet food shop that offered fresh ingredients and tools for the serious gourmet cook. Because of its climate and culture, California is often on the cutting edge of food trends in the United States. Kudler's vision was to offer one-stop shopping for produce, meats, cheeses, and wines, along with other products used and beloved by…… [Read More]
Kudler Fine Foods Case Analysis
Kudler Fine Food Case
Business Proposal to Enable Greater Innovative Thinking and Contributions
Creating greater levels of innovating thinking and contributions throughout the company will lead to a broader base of potential next-generation products to select from, an increase in the number of concepts and ideas to reduce costs, and most importantly, deliver greater value and responsiveness to customers. These and other benefits can be realized when frameworks and programs are put into place that encourages and rewards innovating thinking and contributions.
The most effective approaches to creating innovation at Kudler center on providing employees with the autonomy to select and pursue ideas they see as innovative and capable of delivering long-term value, mastery of their given areas, and an overriding purpose to continually contribute new concepts. The three elements of autonomy, mastery and purpose are critically important for first creating a culture of innovation…… [Read More]
These two types of wine alone had contributed to 90% of the total export growth.
Italy saw a major rise in wine production in 2007 which again came from growth in production of sparkling wines. "Trade committee within the framework of Consortium Asti Spumante (Consorzio dell'Asti Spumante) declared that in comparison with the previous year the sales of sparking wines grew by 11.9% to total 78.8 million bottles. Export figures of the organization's members went up by 13% with 80% of the total volumes of products going for export. Such considerable growth is the result of 48% sparkling wine sale increase at the ussian market and 13.1% at the British market respectively." 
Knowing this, we can say that while local consumption may be shrinking, Italian wine market itself is expanding considerably thus making it a very attractive place for wine producers and sellers. But the one big problem is…… [Read More]
Kudler Fine Foods
The design elements for this system have to focus on ease of use at the front end, and access to data on the back end. On the front end, the POS system should have only limited interface with the staff, to minimize training requirements. If the information gathering is automatic, that it best. At the back end, when the data needs to be used, the dashboard format is recommended. A dashboard is a common design for managerial decision-making systems. The best dashboards have some flexibility, so that different users can have different elements that they choose to see or to hide. This flexibility means that the same back end system can be used by different people within the company (in marketing, in purchasing, etc.). There will be several categories of information gathered, and it should be easy to filter out the data in a number…… [Read More]
Kudler Fine Foods and the significance of marketing research as it applies to its strategies and tactics. The paper as well tries to find out areas where extra market research is required. Finally, the discussion covers the significance of competitive intelligence and analysis in taking into consideration development of Kudler Fine Foods.
Kudler Fine Food
The description of Kudler Fine Foods shows local upscale particularly foods kept in San Diego as well as California. The company comprise of three locations which include La Jolla, Del Mar and Encinitas. Every store contains around 16,000 square feet of retail space situated in fashionable shopping center. The stocking of the stores are done with the very best foods whether domestic or imported. Everything is stocked which carries upscale fresh meats and seafood, baked goods, deli, produce, and dairy departments. Kathy Kudler who is the owner started the initial three stores in 1998. Kathy…… [Read More]
The managerial team is already a small one and shares numerous responsibilities
Additionally, the structure of the stores could easily impede with high levels of operational efficiency. Nevertheless, customers enjoy this kind of treatment, freshness and high quality of the merchandise
Despite its being presented as an organizational strength, the small size of the entity constitutes an issue as it could impede with the company's ability to attract the required financial resources -- for instance, it would find it difficult to issue equity or to offer collateral when requesting a loan from a financial institution
The owner has a close relationship with the staff members and this could take a negative turn in which the employees take advantage of this relationship and perform their tasks at poor levels of quality, generating as such customer dissatisfactions and financial loses for Kudler Fine Foods
Then, not all stores are performing as well…… [Read More]
Kudler Fine Foods is an Italian cheesemaker seeking to expand into France. There are a few reasons for this choice of country. The first is that France is also in the European Union, so there are no legal differences in trade between the two countries. The second reason is that France is a good market for cheese. ith a consumption rate of 25 kg of cheese per capita annually, France's consumption is slightly higher than that of Italy (No author, 2011). Like Italy, the French market is mature and sophisticated, but it also has a higher percentage of cheese as an industrial ingredient, which could help Kudler capture volume if the company is able to produce enough cheese to enter this part of the French market.
The French market is also large, in terms of population, with 65 million people. The market is centered on Paris, which provides…… [Read More]
Channel Strategy for Kudler Fine Foods
Who are the major legal entities?
In Korea the major legal entities are: the State Council; the Ministry for Food, Agriculture, Forestry and Fisheries; Ministry of Environment; along with the Ministry of Foreign Affairs and Trade. In Australia the major legal bodies are: the Executive Council, Ministry for Agriculture, Fisheries and Forestry and Minister of Trade. ("Politics in Korea," 2010)
How might they influence organizational choices?
They would influence organizational choices by having an impact upon: determining what kinds of foods are distributed throughout Korea, the overall costs for these foods and how the company will operate internally. For Australia this would have an impact on: how much of particular item is exported, the overall costs (duty / tariffs), the length of time that the product will have to sit in customs clearance areas and how quickly the merchandise can be sent to the…… [Read More]
Time management is extremely important for Kudler Foods because it is introducing a new product line which is a perishable good. This means it must sell within a certain time period and for this reason sales staff must be given a clear time frame in which to achieve various sales targets. Time management is important also because it tells the sales staff where they need to spend more time and energy. For example Kudler is an up-market brand name which means that people living in certain affluent areas are more likely to purchase its salads than those living in low income areas. For this reason, while it might not hurt to try to gain a market in other areas, it would be utterly useless to spend as much time in these places as they are spending in target customers' areas. Therefore time management plays a very significant role as ick…… [Read More]
The organic nature of the products that the company offers all seems to have a detrimental effect on profitability. Kudler may have to eliminate certain product offerings. This is particularly true if these products are not selling very well. In addition, the owner of the company may have some success in negotiating a lower price for those products that do sell well. The owner should be careful not to settle for whatever price she is quoted.
Another issue is payroll expense. All companies have problems with getting payroll expenses to a reasonable level. However. Kudler seems to have a problem in being able to pay highly specialized workers at the rate of the market. In addition, when on the specialized workers gets sick or quits it is difficult to find a replacement. Some of this will be remedied when the aforementioned problems are handled because it will create greater cash…… [Read More]
Another important factor for Italy is the fact that, although the food and beverage market is shrinking, certain geographic areas in the country are experiencing a lack of this service. This can be used to perpetuate the public perception of scarcity, which can then be mitigated by Kudler's products. In creating a communications strategy for Italy, the two main factors to focus on are therefore nice markets, specific brands and specific geographic areas where the perception of scarcity can be used to sell products (Aruvian 2010).
Advertising and Promotion Programs
Three distinct channels that can be used by marketers for maximum effect include the sales channel, the product channel, and the service channel (Kwik 2009). Specifically, what
Kudler needs to do in its target countries is to differentiate its products in the target markets. In Canada, for example, it needs to specifically differentiate its wines. Although there is an underserved…… [Read More]
Kudler Fine Foods
Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. ith the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing foundation -- product, place, price, and promotion. Using a well thought out marketing strategy is a key component to support the company's desired expansions. Kudler must conduct research to ensure that they are differentiated enough to find their own niche while also positioning themselves at the right place in the market. This analysis will cover some of the items that should be included in Kudler's strategic marketing plan. Recommendations will be made as to how Kudler's can craft…… [Read More]
Even if not organic, they have the sustainability marketing advantage of being positioned as more 'local'
Internationally, there is a great deal of competition in the international organic wine market. Germany has made a substantial investment in growing its product, and the German government was one of the first to invest in organic wine production, followed by France, Spain, and the United Kingdom (Worldwide organic wine consumption on increase, 2010, Wines from Spain).
Kudler's wines are known for their accessibility, as are most California wines, in general. A New World wine source that is now in competition with many European wines for quality and diversity, "international demand for California wines continues to grow rapidly. In almost 20 years, exports have increased from $35 million in 1985 to a record $808 million in 2004. This is an average increase of almost 20% per year (Welcome to the Golden…… [Read More]
Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to provide additional part-time employees package was found, but 30 hours per week. (Shim & Siegel 2010)
In addition, Kudler is to buy stock, catering, and any major issues such as responsible business, so if she fell ill, no one can proceed on the basis of business operations. Most organizations have managers that work with the president so that if necessary, they are available. Kudler is important to hire more administrative staff to assist some of the duties. Finally, the payment offered…… [Read More]
Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines.
"Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website of Kudler Fine Foods, 2011).
In the development of its marketing strategies and tactics, Kudler Fine Foods places great emphasis on the role of the marketing research, as well as the analysis of the competition. This project sets out to assess just why and how important these features are in the creation of the marketing efforts.
a) Marketing research
Marketing research is mostly focused on the analysis of the customers' needs and wants, in an effort to ensure that…… [Read More]
Kudler Fine Foods
How does the organization compete in the marketplace? What are the strengths and weaknesses of the firm?
Kudler Fine Foods Company is dedicated to providing quality products and services to its customers. It is unique in the manner in which it delivers its products and assortments to consumers. For instance, the company stocks highly valuable gourmet products that are highly demanded by consumers. These products are unique as they are rarely offered elsewhere by competing firms. In addition, the customer service component allows it to charge premium prices to consumers. The company supplies many of the ingredients needed to create a healthy gourmet meal. As such, consumers have access to more convenience as gourmet ingredients are only offered by a few suppliers within the market place. By offering a large assortment, and combining this offering with superior service, Kudler Fine Foods (KFF) is attracting consumer market share…… [Read More]
There is some possibility that mandates for maintaining and/or establishing operations in certain regions might be implemented to ensure adequate food distribution to all of Italy as a means of addressing current trends and concerns, such a move is considered highly unlikely (Datamonitor 2010; Aruvian 2010). It is also unclear whether such a move by the Italian governement would be damaging or even necessarily applicable to Kudler Fine Foods unless it expanded its product offerings to wider and less expensive grocery offerings. Little else in the legal environment of this market has changes (Alvin 2010).
There are also legal entities and agencies in the European Union that influence and affect the Italian retail grocery market, and general European economic cooperation policies and tendencies also present something of a barrier to entry from an American competitor such as Kudler Fine Foods (Alvin 2010; Aruvian 2010). Organizational decision-making must account for the…… [Read More]
Kudler Fine Food's Frequent Shopper Program
Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines.
Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to reward customer loyalty. Kathy Kudler is always looking for new ways to expand and market her company. She believes that the frequent shopper program would be a great way to meet those goals. There are many potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program.
Description of the Frequent Shopper Program
The main objective of the frequent shopper program is to track purchasing behavior at the customer level…… [Read More]
esource: Kudler Fine Foods Virtual Organization
The importance of marketing: Kudler Fine Foods
The food business is a very volatile industry. ecently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales reached an estimated $10.3 billion in 2003, up from $3.5 billion in 1997" (Dimitri & Oberholzer). However, because prices of organic foods tend to be higher than those of standard-grown products, demand can be volatile, particularly during an economic downturn. When people are concerned about affording basic necessities, buying organic is less important to them. Kudler must use marketing research to determine if demand for organics is continuing to grow at a rapid pace, or is leveling…… [Read More]
Launching in the Australian market represents a number of different challenges for Kudler Fine Foods. The company is based in Seoul, where it caters to the ex-pat market, including a large proportion of Australians. This convinced the company that it could take its concept to Australia. There are differences, however, including the nature of the customer base, the best means of reaching them and the messages that need to be sent. Each of these differences will reflect in the marketing communications plan for the company. The campaign will include an understanding of the current situation, a set of strategic objectives, a strategy, tactics, actions and controls (BSA Marketing, 2010).
The current situation is that Kudler has run a successful estern-style gourmet shop in Seoul, where the customer base in nearly an even split between estern ex-pats and local Koreans. The store's selection is predominantly estern gourmet goods, many…… [Read More]
The place is also a moderately difficult facet to alter.
Locating Kudler's stores to regions where they are going to be most successful is crucial to their success.
Because one of Kudler's methods of differentiation is their convenience with one-stop shopping for gourmet needs, it's important that they locate their stores in areas where marketing research has shown a high percentage of consumers that would likely appreciate this convenience and have a need for gourmet products. For this reason, store location is one of the most important marketing strategies the organization can employ.
Lastly, promotion is another element in the marketing mix, which is more difficult to change.
For this reason, it's important that Kudler pay particular attention to this facet. Promotion determines how the product is physically distributed as well as sales and marketing aspects.
This impacts the organization's strategies and tactics by determining how they will attract customers…… [Read More]
A third area Kudler needs to concentrate on is understanding the psychographic segments of their customers, including how they perceive themselves as part of a broader group (Wagner, 2010). This is essential for them to gain greater insight into how best to manage these key influencers as part of a broader panel and gain critical intelligence on how to position their business.
Finally, it's very critical that any retail business have exceptionally strong competitive insight and intelligence. This is an area of market research that Kudler Foods needs to concentrate on thoroughly., as they will over time attract greater competition on price alone. If the amateur and commercial chef market is an affluent one in this area of the country, other competitors will certainly begin approaching these customers with loyalty programs and advanced deals. Using social media and continued monitoring of competitors while watching these critical segments' shopping patterns, Kudler…… [Read More]
innovation, design, creativity strategy organizations: Kudler
There are several key components to effective business and marketing strategy. Some of the most eminent of these are the prudent usage of creativity, innovation, as well as an appropriate design that customers and potential partners can relate to. An analysis of the strategy of two companies in particular, Kudler Fine Foods and iordan Industries, readily confirms these facts, and serves as a model for other organizations to pattern themselves after.
There is an innate simplicity in the strategy employed by Kudler Fine Foods, which was the creation of Kathy Kudler in the final years of the 20th century. The food retailer still relies on the marketing image of its founder simply trying to merge two exceedingly pragmatic ideas into one innovative one -- that in which it could "create one store that would stock a wide selection of the freshest ingredients as well…… [Read More]
Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social media campaign. Based upon this, we will use findings to create a customer behavior profile. We will use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market. The essay will contain a brief introduction on market segmentation that leads to answers to the following questions:
How is segmentation effectively used to sell products online?
What characteristics of online sales encourage people to buy?
How may a company target a customer for online sales?
The author will explain the steps they took to create the customer profile and how the product message and USP was developed.
Market Segmentation -- an Introduction
A market segment is simply a classification…… [Read More]
This could help them address one of the biggest competitive threats they face -- the emergence of a competing gourmet store that can undercut their prices. In addition, an acquisition would provide Kudler Fine Foods with access to different markets -- they could utilize different formats suited for different areas. For example, acquiring smaller stores could give them the means to make a market like Del Mar succeed, which is not possible given Kudler's current format.
Merging with another organization brings many of the same benefits as an acquisition would. However, a merger might bring Kathy Kudler the opportunity to phase out of the industry and towards her retirement or other opportunities. Moreover, a merger opportunity would be with a larger company than an acquisition, so the advantages such as economies of scale would be greater compared with making an acquisition.… [Read More]
As regards its advantages in the Italian market -- the Italian culture places a rich emphasis on food and wine, is interested in expanding its export business, and with a reputable wine export business flourishing in Italy, Kudler can gain a foothold with its own wine products.
eaknesses: Possible discrepancies between American and Canadian definitions of 'organic' may cause concerns. Then too, there is the reluctance of Canadian winemakers to allow alien influences to penetrate their market. Their aptitude in aggressively marketing themselves against current imports may pose challenges to Kudler.
As regards Italy, current economic difficulties cause the Italian population to prefer discount stores and cheaper food. Similarly too, the Italian retail market and European Union competitors may be unwelcoming to an American competitor that is attempting to enter their field.
Opportunities: There is an explosion in the demand for organic food. The Canadian wine market is still experimenting…… [Read More]
Demand for the product
After having conducted a study among the potential customers and having identified the target audience, Kudler Fine Food came to the conclusion that there was a great demand for healthy products among those interviewed. The target audience stated that they were constantly searching for new healthy food products on the market and believed the combination between health and Asian ingredients to be a much desired one.
The company thought it would be most cautious if during the first month they only produced half the requested quantity of salad and further on, based on the selling of the first month import more ingredients and place more salad on the market.
Competitive products on the market
According to the studies conducted by the marketing department at Kudler, the company found out that the most important competitors on the market would be "Sinjan's Kitchen" and "Indidam," but both competitors…… [Read More]
These are simply the strategies that help the sales staff know how it would go about achieving its targets. There is usually more than one strategy at work at any given time. For example Kudler can use direct marketing, door to door selling, fairs and events to promote its products. In many affluent areas, there are large malls that people gather at for fun, shopping and eating out. This is a good place for promotion of Kudler's salad line.
The program must be kept alive and active by consisting sending out mails, letters, and promotional items to all those who matter. This helps in increasing the consumer base as Parinello says: "Send no less than 50 letters of introduction to new prospects each week; make no less than 50 cold calls of introduction to new prospects each week; make no less than 20 face-to-face contacts with new prospects…… [Read More]
Family Size - Indicator of how much time the consumer has for fine food shopping as well as how much discretionary income may be available for these items. For example, a large family may prefer to shop at a less expensive supermarket.
Age - Indicator of how much time the consumer has for fine food shopping as well as interest in gourmet cooking. May also be an indicator of discretionary income.
Ethnicity - Reveals the types of ethnic foods that consumers will be looking for.
Weekly Shopping Budget - Reveals how much consumers are willing to spend.
Desire to Be Healthy - Indicates desire for organic foods, health food products, lean meats, fresh produce, etc.
Convenience as a Shopping Factor - Indicates how important service is to consumers as well as their desired travel distances to stores and shopping hours. Provides insight into demand for prepared foods.
Changing Eating…… [Read More]
Organizational culture change is noted by Kotler et al. .(1996) noted to be a common aspect of every organization. This is due to the fact that change is the only thing that can be said to be constant in any given organization. Organizational change is often met with a lot of resistance. This resistance can undermine the operations and the performance of any given organization. Kudler Fine Foods Virtual Organization recently had a change in the leadership of its accounting department. The first level manager in this department (Senior Accountant) was fired as a result of involvement in corporate fraud as well as nonperformance. He was however liked by the staff in that department since he was an inspirational figure to most of the junior accounting staff. His departure as well as the introduction of a new team leader and procedures (processes) would no doubt be met with a lot…… [Read More]
validate the organizational vision, mission, and value system.
The organizational vision of Kudler is to "build and maintain Total Customer Value by providing knowledgeable and friendly staff, better product selection and impeccable image."
Its mission is to "provide high quality foods and wines to our valued customers, backed by superior customer service"
Its value system is: "Management is obligated to obtain the best products for our valued customers. Employees at Kudler's must believe that if they perform exceptionally, they will have a job tomorrow. Kudler's operation thrives on giving back to the community it operates."
Since many of these terms are vague, my first step is to operationalize and conceptualize its terms. For instance, Kudler states that its mission is to "provide high quality foods and wines to our valued customers, backed by superior customer service." My first step would be to define this 'high quality foods and wines what…… [Read More]
Project Title: Opening of Branch Store in La Jolla CA.
Project Manager: SELF
The main store is located in Del Mar and is the only store that serves the entire community plus the extra population that comes in to shop here from surrounding towns and neighborhoods. The long distance that the clients have to cover has been a concern for both the clients and the management as well. It is from this point of consideration that the management should venture into opening another branch in La Jolla so that it can help shorten the agony of clients having to travel long distance to source for the fresh produce from the main store.
The main objective is to reduce the time wastage for the clients between their homes and the point where they can source for the products of the company.
To retain the clientele that the store has…… [Read More]
Using perceptual maps in marketing: CruiserThor
This paper will review the market situation of CruiserThor Motorcycles and examine how the introduction of a new low-cost motorcycle to its product offerings was able to change the company's brand image. CruiserThor had a market image and price tag commensurate with Harley Davidson or other large, expensive, high-power bikes. Unfortunately, consumer desires are changing and these vehicles are no longer in high demand. At the beginning of the simulation, CruiserThor had to find a way to change with the times, or be left behind its competitors.
During the first phase of the simulation, CruiserThor Motorcycles controlled 40% of the market of heavy duty motorcycles. The market environment was an oligopoly, which meant that it was dominated by a few, select companies. It was particularly well-known in the heavyweight motorcycle category. CruiserThor's dominance of the market had been carefully crafted…… [Read More]