Kudler Fine Foods Marketing Analysis Kudler Fine Essay

Length: 3 pages Sources: 3 Subject: Business - Advertising Type: Essay Paper: #66996072 Related Topics: Fine Art, Heritage Assessment, Process Analysis, Analysis
Excerpt from Essay :

Kudler Fine Foods

Marketing Analysis

Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. With the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing foundation -- product, place, price, and promotion. Using a well thought out marketing strategy is a key component to support the company's desired expansions. Kudler must conduct research to ensure that they are differentiated enough to find their own niche while also positioning themselves at the right place in the market. This analysis will cover some of the items that should be included in Kudler's strategic marketing plan. Recommendations will be made as to how Kudler's can craft a pricing and positioning strategy.

Price and Position

Price is generally one of the first items considered in regards to marketing; however this only part...


Many companies fail to consider their brand equity into the equation. Oscar Wilde defined a cynic as someone who knows "the price of everything and the value of nothing." It is common today that with rising commodity and raw material costs, that companies sacrifice quality through cost saving measures. To save money and keep prices low, companies will trim products and make cost cutting measures at every opportunity the face. For marketers, though, it is vital to think beyond price and to maintain an intuitive grasp on the value of at least one seminal thing: brand equity (Edwards, 2011).

Brand equity represents the value added portion of the price that consumers perceive with making purchasing decisions. It is often the case that companies are so quick to compare themselves on pricing measures that they do not consider how consumers view the value of their products compared to the value of the products offered by their competitors. As a result, these companies miss some key opportunities for profitability. For example, if companies increased prices by just 1%, and demand remained constant, on average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit. Sears would see 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35% (Mohammed, 2010).

The key to capturing the value added portion of a product's price is to establish effective differentiation. American Heritage defines differentiate and positioning as (Tehrani, 2009):


Sources Used in Documents:

Works Cited

Edwards, H. (2011). The Sensitive Art of Pricing. Marketing, 19.

Mohammed, R. (2010). Building a New Pricing Strategy. Minority Business Entrepreneur, 34, 36, 38.

Tehrani, N. (2009). On Differentiation and Positioning. Customer [email protected] Solutions, 1.

Cite this Document:

"Kudler Fine Foods Marketing Analysis Kudler Fine" (2013, January 23) Retrieved August 19, 2022, from

"Kudler Fine Foods Marketing Analysis Kudler Fine" 23 January 2013. Web.19 August. 2022. <

"Kudler Fine Foods Marketing Analysis Kudler Fine", 23 January 2013, Accessed.19 August. 2022,

Related Documents
Kudler's Future Success. The Importance
Words: 1632 Length: 6 Pages Topic: Business - Advertising Paper #: 61970484

The place is also a moderately difficult facet to alter. Locating Kudler's stores to regions where they are going to be most successful is crucial to their success. Because one of Kudler's methods of differentiation is their convenience with one-stop shopping for gourmet needs, it's important that they locate their stores in areas where marketing research has shown a high percentage of consumers that would likely appreciate this convenience and have a

Marketing Research of Gourmet Grocery Store
Words: 1894 Length: 4 Pages Topic: Business - Advertising Paper #: 16246598

Marketing Research of Gourmet Grocery Store The organization is not a chain of stores, but a group of three stores of medium size located at La Jolla, Del Mar and Encinitas in the San Diego area. The store is not trying to compete with the big marketing chains to achieve high volumes. At the same time, it has a very fine image, as it is located in high class shopping areas.

Kudler Fine Foods Was Created in an
Words: 1150 Length: 4 Pages Topic: Business - Advertising Paper #: 52738864

Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines. "Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website

Kudler Option Differentiating Between Market Structures Table
Words: 1193 Length: 4 Pages Topic: Agriculture Paper #: 64433669

KUDLER Option Differentiating Between Market Structures Table Compare the four market structures by filling in the table. Perfect competition Monopoly Monopolistic competition Oligopoly Example organization Grocery stores Utility companies Cable companies Automobile companies Goods or services produced by the organization Indistinguishable from others unique Very unique Fairly unique Barriers to entry nonexistent Virtually insurmountable high Relatively high Number of organizations many few A small group Price elasticity of demand Highly elastic none Relatively inelastic Relatively inelastic Is there a presence of economic profits? negligible yes yes Kudler Fine Foods Virtual Organization: The firm's strategic plan and marketing overview Kudler Fine

Kudler Marketing Resource: Kudler Fine Foods Virtual
Words: 625 Length: 2 Pages Topic: Agriculture Paper #: 44446906

Kudler Marketing Resource: Kudler Fine Foods Virtual Organization The importance of marketing: Kudler Fine Foods The food business is a very volatile industry. Recently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales

Kudler Functional Area Relationships: Kudler Fine Foods
Words: 1189 Length: 4 Pages Topic: Business - Advertising Paper #: 65749087

KUDLER Functional Area Relationships: Kudler Kudler Fine Foods Mission, vision, values, and goals Kudler Fine Foods has made a commitment to providing healthy products to its customers like fresh produce -- and fine, gourmet items as well. These products may span from the freshest cauliflower to imported cheeses. It is not an ostentatiously 'healthy' company with an organic mission, but it strives to offer customers who are concerned and interested in what they put