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The second thing I would want to know is the details of the additional spending. The spending must fit with our overall brand development strategy. It should support our current endeavors and not conflict with the brand image we are seeking. Moreover, the ads should target our existing target audience -- if not I would need to know that ahead of time. Additionally, the decision of whether to apply the money to customer attraction or retention is a strategic matter (Lewis & Otto, 2005), and therefore this $500K should be considered as a strategic move within the context of the overall marketing strategy.
The third thing I would want to know is what sort of profit we can expect for that additional $2 million in revenue. If the additional revenues do not generate a level of profit above $500K, then the campaign would lose money on a net basis. So…… [Read More]
Cocacola is the market leader in beverage and fuzzy drinks category in United States. Pepsi co. is 2nd in the lead to coke. Despite being a multi-brand company, comprised of Pepsi cola and Frito Lays, the brand Pepsi hasn't been able to knock off Coke from the top spot for a long time now. Tropicana, Gatorade and Aquafina bottled water are other brands that Pepsi Co relies on. Combined revenue from all these leading brands make PepsiCo. The biggest non-alcoholic company.
Pepsi has always been a market innovator in terms of advertising and media communications. ecently heavy expenditure has been done on internet display advertising and community engagement through social media. Other than that the traditional media mix comprises of leading Television and radio networks. Cable television advertising and national TV / adio advertising deliver the maximum spots for Pepsi. Advertising is being done on leading national newspapers and magazines,…… [Read More]
Coca Cola Company is the market leader in the production of soft drinks and non-alcoholic beverages globally. It has a long history of excellent performance courtesy of its extremely efficient management style. The company has been considered as a monopoly in the industry. This is because it has dominated the market as the key player in production of soft drinks and non-alcoholic drinks.
The legal system of a country where Coca Cola operates largely affects the company's political system. For example, the relationship between the judicial system and the political process is a vital factor to the existence, growth, and survival of Coca Cola in the region. National laws particularly in the areas of employment practices, safety standards, trade and patent probations as well as health and safety standards affect many organizations. There are also laws governing any cross-border activities such as payment of custom duties and dividends…… [Read More]
Office Depot started its operation five years after Staples. The company has aligned its business strategy to target increasing its market share through business policies similar to those undertaken by Staples Inc. The company is locally owned and faces difficulties in capital expansion to be able to roll more distribution outlets similar to Staples. This has incapacitated the company in acquiring economic of scale in operation. The company currently controls 27% of the total market shares in regions where Staples operates. Office Max is a foreign company that has been in operation for the last 8 years. The company traces its roots in Australia where it controls the largest proportion of office paper supply. In the region, the company has captured 8% of the market share in distributing paper products majorly. The company targets to acquire the market for paper distribution this being where the larger proportion of stationary demand…… [Read More]
One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), indows, Symbian and other systems. The market has moved from a stable oligopoly of four firms basically between two firms into a market that is much closer to monopolistic competition. However, there is the risk that as operating systems shake out, the market could return to an oligopoly of just three operating systems (est & Mace, 2007).
In the short-run, firms in this industry will seek to gain market share through differentiation. The products are slightly differentiated from each other -- they…… [Read More]
A challenger thus goes for an all out attack against the leader in order to gain market share. In the field of pharmaceuticals, for example, Merck would be seriously challenged by Pfizer because both companies are massive in size and are targeting almost the same areas. Some of the strategies attained by a challenger would include Frontal attack (offering new and better products at lower price) Leapfrog (offering treatment in previously untouched areas), Flank (reach a new segment of market) and encircle (develop a niche).
A company may choose to focus on one single segment and hence achieve the title of a specialist. The company is still trying for domination but only in its selected areas. It doesn't want to compete in every single field like the leader or the challenger. For example a firm may try to become a dominant player in discovering treatments for neurological disorders.…… [Read More]
market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommended strategies which it can use to beat the competition and effectively communicate its marketing messages to the most potential target customers.
Divine Chocolate is one of the leading Fair Trade chocolate manufacturers in the United Kingdom and United States. In addition to producing the best quality chocolates, Divine Chocolate also aims to promote fair trade in the Global community. This paper presents a comprehensive analysis of the current business and marketing strategies of Divine Chocolate and proposes a market communication plan which can help it better understand its target market, effectively run its advertising and promotional campaigns, and beat the competitor brands which are supported by numerous unknown credential…… [Read More]
market case analysis for Verizon FiOS TV offered by Verizon Communications. The analysis consists of product, pricing, promotional, and distribution strategies which Verizon Communications should follow in order to operate in the industry in the most competitive and profitable way. The analysis of industry and competition is also given as a part of marketing research strategy.
Verizon Communications is one of the leading communication services providers in the World. Its major products and services include Verizon FiOS TV, FiOS Internet, FiOS Digital Voice, set-top box, and receiver sets. This paper presents a marketing analysis for Verizon FiOS TV -- one of the most successful communication services offered by Verizon Communications in the United States and some other countries. Verizon FiOS TV is a high quality fiber optic cable network for home television entertainment. Verizon Communications offers its Verizon FiOS TV in all the major cities and towns of the United…… [Read More]
sevice (Huse, Evangelho 2007). What is needed is moe concentation fist on the objectives of the study in light of the planes' poposed econfiguations' inceasing full sevice elative to low cost. Once that hypothesis in conjunction with a picing analysis of how much those loyal business leade taveles on the ailine today ae willing to pay, then a moe accuate eseach design can be developed.
Following a claification of the eseach design and hypothesis, the eseach team needs to also conside attitudinal and psychogaphic eseach in addition to puely looking at the economics of picing as it elates to poviding geate sevices on thei jets in the fom of meeting aeas. Specifically looking at what business leades conside to be exceptional sevice offeings elative to thei baseline levels of expectations is citical to see if the inclusion of tables is even in thei set of pefeences o minimum expectations (Enquist,…… [Read More]
For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy…… [Read More]
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may…… [Read More]
3. How the quality of service changed and why?
The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and needs of each ethnic population represented by the segments served. The quality also increased because the staff also began to better understand the unique needs of the patients being served, with more emphasis on interpersonal communication than had been the case in the past. This personalization aspect of leadership works both ways; the hospital staff had a much better appreciation and understanding of the unique needs of the population they were serving, and the potential patients and customers developed familiarity and trust with the providers. The next step for the hospital is to create a means to continually evaluate the level of satisfaction they are delivering to patients. The hospital could use the SEVQUAL metrics to evaluate the level of…… [Read More]
One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.
Short Run and Long…… [Read More]
A third area Kudler needs to concentrate on is understanding the psychographic segments of their customers, including how they perceive themselves as part of a broader group (Wagner, 2010). This is essential for them to gain greater insight into how best to manage these key influencers as part of a broader panel and gain critical intelligence on how to position their business.
Finally, it's very critical that any retail business have exceptionally strong competitive insight and intelligence. This is an area of market research that Kudler Foods needs to concentrate on thoroughly., as they will over time attract greater competition on price alone. If the amateur and commercial chef market is an affluent one in this area of the country, other competitors will certainly begin approaching these customers with loyalty programs and advanced deals. Using social media and continued monitoring of competitors while watching these critical segments' shopping patterns, Kudler…… [Read More]
emaining workers will get jobs at higher than equilibrium wage, the Supply curve shifts to the left, and wage and output stabilize until something else changes like input cost or legislation.
Were firms able to hire workers at less than minimum wage, say like in Figure 4, where the cost of paying illegals including the enforcement cost results in lower demand for legal minimum wage workers, the result would be a total average cost between the two supply lines, increased outcome for the firm, at less than average minimum wage cost. The new Alabama law seems to attempt to drive off the black line "illegals" by mandating stiffer enforcement for services and privileges like business or auto licenses, awls (2011) explains. This creates an interesting distribution of costs if firms derive profit, but the cost of enforcement is being pushed onto others not employing illegals. If the black line in…… [Read More]
Leaders come in many different types and flavors with the visionary leaders being the most prominent and cited much of the time. Names that come to mind are Oprah Winfrey, Steve Jobs and Warren Buffett. This report will cover the topic of visionary leadership in general as well as a focus on one leader in particular, that being Bill Gates of Microsoft fame, and how he himself signified and exemplified visionary leadership (USA Today, 2013). The author of this report is asked to what makes Bill Gates a visionary with some specific examples. The author is also asked to clarify and explain what a visionary leader brings to the workplace they operate in. The author is asked whether a visionary leader is needed in every workplace with a clarification of why or why not. Finally, the business conditions that call for visionary leadership are also asked for.
Questions…… [Read More]
Growing & Mature Markets
Analyzing the Characteristics of Growing and Mature Product Markets
Throughout the lifecycle of any product there are distinct phases that include drastically different pricing, product management, promotion and distribution strategies. The intent of this analysis is to evaluate how the various phases of a given markets' lifecycle, from nascent or emerging to growing, maturing, stabilizing to contracting and consolidation affect the profitability and revenue of companies competing in them. Just like products, markets also have product lifecycles (addats, 2011). In high technology, many markets move faster than the product lifecycles of the devices being sold into them, with microprocessors, electronic components and very specialized, engineer-to-order products having this characteristic (addats, 2011). Each phase of the lifecycle of a market are defined in this paper and the profitability implications on companies competing within it are assessed.
Nascent or Introductory Phase
When markets first emerge as a consolidated…… [Read More]
The internet has given marketers a great deal of flexibility of time and message, though it must be clear that contrary to the previous assumptions there are limits to advertising ability and revenue. The tool enters the individuals home, just as direct marketing does and often offers links to direct purchase of the product advertised. Television, also enters the consumers home, and offers product information and brand exposure. Radio is often a mode of marketing that is accessed in transit, where millions of people listen to the radio as they drive and remember products, services and events that they hear about on the radio. Word of mouth marketing is important as it provides a personal touch to the product or service as testimonial can be the key to product awareness and utilization. (Ryans, 1996, p. 63)
8. Old statistics with regard to advertising to sales ratios, 10 years ago being…… [Read More]
For example, client X required a dashboard where each of the projects' variables would have been automatically calculated and a red-yellow-green would have been awarded to each of the project, in order to determine the project's status at a certain moment of time. Another client using the same product required that the red-yellow-green grades should be noted manually, with comments and motivations in each case. As such, for a product that basically had the same functionality, two slightly different versions needed to be created.
Assistance for implementation refers to all operations required for the client to be able to start using the UMT application. In many cases, the client purchases not one, but several tens of licenses, for all its employees. Implementation first requires the instalment on the server and, subsequently, installing the application on each of the individual computers. The server and network manager needs to fully understand all…… [Read More]
Competitor Product's Market
A short history of the organization and a description of their product
Hostess Brands, Inc. is a company set up in 1930 under the name Interstate Bakeries that later changed to Hostess Brands Inc. In November 2009. The company is located in the United States with its headquarters in Irving Texas. It has an operation centre in Kansas City, Missouri. The company works as a distributor and wholesale baker of snacks in the United States. It owns many brands such as Nature's Pride, Wonder Bread, Bakers Inn, Drake's and Dolly Madison. The company makes and sells cakes, loaves, snacks and rolls under different bakery brands (Smith, 2012).
These brands also make blue berry muffins, cheese Danishes, food cake donuts, honey buns and bear claws among others. Hostess gets revenue through selling of baked goods to mass marketers, supermarkets and stores in the U.S. The privately held bread…… [Read More]
Netflix has an interesting market position. Positioned as a differentiated provider, Netflix competes directly against companies like Blockbuster but indirectly against a variety of entertainment options. In online video specifically, Netflix is now the market leader with a 44% share, overtaking Apple at 32.3%, a dramatic decline from past results (Pepitone, 2012). The remaining companies in the market have single-digit shares.
Content is typically licensed, and those licenses cover specific geographic regions. Therefore, Netflix is limited by its licenses as to where it can expand. The company's primary market is the United States. The company also has licenses to operate in Canada, the United Kingdom, Ireland, Scandinavia and a number of countries in Latin America (Netflix, 2012). Its positioning in each market is essentially the same, where it focuses on the high quality of its offering, the vast number of titles that the company offers as well.
Netflix entered the…… [Read More]
5% of total liabilities. Their retained earnings, on the other hand, total $5.073 billion. The heavy use of retained earnings is partially explained by their view of themselves as a growth company. hile they pay a dividend, Nike prefers to re-invest much of its profits back into expansion. They do not feel that the market has matured sufficiently to stop their aggressive growth strategy. Another consideration in their capital structure is the cost of capital. On account of its low volatility, Nike has a low cost of debt, approximately 6.8% using CAPM. Their long-term debt is primarily a revolving credit facility. The rate, based on their a+ rating, is LIBOR + 0.15%, which would equate to 4.12% based on the October 15th price of the 1-year LIBOR. If anything, Nike could become more financially efficient by increasing their use of debt financing.
Nike places strong emphasis on human resources. They…… [Read More]
Motorcycle Industry Environmental Analysis
One of the primary determinants of success or failure in most industries is the level of competition and response to that competition by individual firms. In many industries this is entirely straightforward, as competition is direct in terms of product offering and pricing scale: McDonald's and Burger King are clearly in direct competition with each other, for example. Things are not quite so clear-cut in the motorcycle industry, as the product lines of many of the key players in this industry differ dramatically and cannot all be said to be in direct competition with each other, the competitive forces and macroenvironmental influences that exist in the industry can affect different companies in very different ways.
Numerous Competitors: In some regards, the motorcycle industry is very well populated and well balanced, and there is not a clear industry leader. While Harley Davidson has the largest…… [Read More]
net, 2010). For HNI, the objective is to build market share, as much as possible, in ergonomic chairs. The pricing strategy is going to need to reflect that, and should therefore be at the low end of the ergonomic segment.
In this situation, we have chosen a skimming strategy. The skimming strategy involves setting high prices based on value. The company wants to build market share on the basis of quality (Meissner, 2010). Ergonomic chairs are a growth market, and this strategy will allow us to gain entry into the market without sacrificing margins. e do not intend to be the biggest player in the market, but to build a solid market share based on a high quality product. e want to make good margins on our products and a skimming strategy will allow us to do this while staking our position in the market overall. Ergonomic chairs are relatively…… [Read More]
leader candidate leadership (past present) struggled due ineffective management. How / improved / management practices? Please specific practical problems leader faced.
Nokia is certainly one of the best known companies in the world and its past success has made it possible for hundreds of millions of fans to direct their attention toward the company. The company's CEO up until recently (Microsoft purchased Nokia on September 2, 2013), Stephen Elop, is largely responsible for a series of successes that the Nokia saw from 2010 on. However, the fact that he considered that the firm had what it took to compete with companies like Samsung and Apple made it difficult for Nokia to keep its place on the smartphone market. Elop did not realize that the mobile phone industry started to experience rapid progress and that he needed to urge his subordinates to come up with complex strategies in order to prevent…… [Read More]
market values" UK Listed Companies evaluate companies Investor atios Profitability atios. With reference statement: require critically appraise importance market balance sheet UK listed companies critical assess a relevant range investor profitability ratios measuring performance.
Market value and balance sheet value
A British firm listed on the market is generally traded at its market value, regardless of its balance sheet value. At a simplistic level, the balance sheet value represents the value of the firm as it is computed within the organization and in terms of the company's resources, revenues and other internal values. The market value on the other hand is the value of the company as it is assigned by the multitude of players in the market, and which is often computed based on elements intrinsic to the market, such as profitability of the company, risks and so on.
At a more specific level, the two concepts…… [Read More]
Reinvigorating a big company is one of the hardest jobs an executive can ever take on. Often times, a boss thinks they possess all solutions to all problems. They therefore stop listening to their colleagues and this has resulted organizational decline (BBC, 2016). It can be a tough exercise leading organizational change. Not all business leaders are cut for such an exercise. It can be debated that the organizations that win in the long run are those that have mastered both planning and leading change. There are several things that can spur change including growth being predominantly in a market which is unfamiliar, pricing factors to remain competitive, change in regulations, changing customer expectations, shortfall in talent and constraints in the organization's capacity. The factors which spur change are numerous and the examples given are not a complete representation of the wide scope of demands that force organizations to change…… [Read More]
leader I am selecting is Howard Schultz from Starbucks. Schultz founded the company based on his vision based on the coffeeshops of Europe, which filled a social function as well as serving coffee. He sought to design a shop for Americans that would serve the same dual function. His original name was Il Giornale, but when he had the opportunity to buy Starbucks from its original owners, he did that and merged the two operations.
Schultz graduated with a Bachelor of Science in Communication from Northern Michigan University, and indeed Communication has long been one of his strengths. Schultz has consistently been able to communicate his vision of the company to all employees, not just his senior management team. This vision is his strength, and that can be seen in a couple of ways at Starbucks. The first is that the company has a consistent look and feel to its…… [Read More]
S. pefeences of design. We will assess thei selection of spectacles to evaluate the design and band that most seem to choose and design ou spectacles accodingly. We will also eseach all chaacteistics of the glasses that will appeal to an Ameican population.
At the same time, we will ceate one o moe focus goups of the tageted client as well as of veteans in the eyewea industy who wok in Ameica and quey thei expeience, ecommendations fo the entepise, and thei opinions egading success of the entepise and pojected population.
Ou next step will be to single out a few stoes in paticula tageted aeas, maket JIN bands that combine elements that emeged fom eseach, maket them to tageted population using Ameican-type maketing stategies, and obseve the level of sales success in those stoes. We may do that by asking ownes to ecod thei sales and following up sales…… [Read More]
John Mackey: hole Foods Leader
Leadership is often defined as having an inspirational function. "Leadership is the ability to influence a group toward the achievement of goals. A leader does not have to be someone who holds a formal position or title. They can emerge from a group and provide vision and motivation to those around them" (Schutte, Chapter 12, 2010: Slide 3). Leadership is said to be in stark contrast to management, which merely "deals with the complexity of the organization and works with planning, organizing, leading and controlling to bring about order and consistency in the organization. Even though the two roles have different areas of focus, both are necessary for organizational success" (Schutte, Chapter 12, 2010: Slide 3). Leadership defines the vision of the organization; management offers practical ways to embody that vision. Having charismatic and inspiring leadership is essential for an organization that 'breaks the mold'…… [Read More]
Technology and the internet have brought about many changes in nearly all facets of modern living. As a result, markets and financial systems also have felt the impacts of this massive revolution. Monopolistic trends have been witnessed in the past decade as those organizations who can capitalize on a market, or by creating a brand new market, dominate with product innovation and keen business practices
The purpose of this essays is to exaine Google as company who is exisiting and flourishing in a monopoly market. The serach engine market has produced billions of dollars of revenue for this internet company. This essay will describe the major factors that affect the degree of the competitiveness in this market that Google is currently dominating. The essay will also examine the competitive forces that are trying to vie for business share and competitive advantage in this particular market.
Signs of a…… [Read More]
When this occurs typically a company will have to scramble to explain why all their commitments about a new product only partially were delivered, if at all. This and the precise market positioning of a new product to ensure existing products are not cannibalized require product managers to have a unique and expert-level skill set (Guide, Li, 2010).
Why the Industry Needs the Product Development and Management Association (PDMA) and New Product Development Professional (NPNP) Certifications
The role of the PDMA is to support the continual education and attainment of excellence in product development and management, creating opportunities for professional advancement for its members while ensuring a consistently high level of professionalism and thought leadership. The PDMA often hosts seminars and promotes opportunities for learning among its membership base, which is global in scope. In addition to its commitment to continual learning, the PDMA also works to define and continually…… [Read More]
Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.
It is the intention of this…… [Read More]
A third strategic effort made by eBay in conquering the Asian market is represented by diversification -- not the diversification of its operations or provision of services, but the diversification of the markets served. Traditionally focused on China as a source of increased gains, eBay has come to redirect its attention to other countries as well. The online auction company is as such focusing on launching and expanding operations in Japan, South Korea, Singapore, Malaysia, Thailand or even the Philippines (Chan). Through this strategic expansion to more Asian countries, eBay is decreasing its dependency on the revenues generated in China and is striving to create a stable expansion on the Asian continent.
Starbucks is one of the largest American corporations, with stores opened throughout the entire globe. The global expansion strategy at the coffee company is that of physical expansion through the opening of more and more Starbucks…… [Read More]
oth Phillip obbit and Richard Robison offer accounts of what a market-state is. obbit contends that the core features of the market-state are a crisis of the nation-state, a transformation of core state functions, relations of national states to transnational markets, and cosmopolitan culture. Finance is at the center of the culture, the money economy. Governments are more centralized but weaker because power is allocated by the money men, the banks, the managers of finance and capital, and governments are merely their footstools. According to Robison, on the other hand, market-states are neo-liberal, techno-managerial and instrumental, and citizens are clients and consumers. oth describe the materialistic, consumerist society, yet each has its own theoretical approach and unique conceptualization. This paper will compare obbit's and Robison's accounts of market-states and use the writings of Smith, Keynes, Marx and others to help illustrate the nature of the two.
Differences of What…… [Read More]
This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of cosmetics in particular, the Japanese, are more focused on the specifics of the how a product is produced and want to know in great detail what the ingredients are in specific measures. The level of data analysis presented by cosmetics providers in Japan is often taken as a measure of the elegancy and exclusivity of a given cosmetic product over another (Grammenou, 2009). Due to these wide variations in how cosmetics are sold, Avon continues to excel in westernized cultures with the U.S. being their flagship market. In Asian cultures were the depth and sophistication of data is an indicator of exclusory and elegance, Avon continues to struggle in other…… [Read More]
VON Calls on Foreign Markets
von believed that having regionalized new product development centers, supply chain operations, marketing and sales divisions would make them more competitive in foreign markets. Ironically the exact opposite happened, as the case illustrates. von's performance was drastically reduced and the duplication of effort crippled the organization. Unfortunately the highly decentralized, market-driven organizational structure that von had such high expectations for failure to deliver the results needed to keep the company growing. The net outcome of the highly decentralized organizational structure was a massive duplication of effort and cost overruns; the organizational structure turned into more of a liability than strategic asset. The goal of this case analysis is to explain and recommend how von can regain profitability while also attaining a higher level of internal new product development, production and selling efficiency. nother objective of this analysis is to evaluate how von can attain a…… [Read More]
The author of this report is asked to look at a competitive market and its main business that leads or otherwise exemplifies the sector. The sector that will be looked at is retail. The far and away leader of this retail market is Wal-Mart but they have three competitors in the form of Target, Kroger and K-Mart/Sears, that each compete against Wal-Mart in their own way. Despite the fact that they are in the same general line of business, they each have their own niche that they target.
Niche of Each Business
Wal-Mart's clear objective is to sell in bulk at low prices. They deal heavily in the grocery and hardline sectors and are very aggressive discounters in both markets. In half a century, they have risen a nascent retail to a worldwide juggernaut that employs more than a million people in the United States alone and nearly…… [Read More]
Regional Star to Global Leader
Global and Intercultural Competencies of Yang Jianguo
Using the information case study from regional star to global analyze the global competencies and intercultural competencies of Yung Jianguo. What are his strength and weakness?
Yang Jianguo possesses some of the most important and competent skills having been promoted from a regional to a global leader. Getting an appointment to this position demands great qualities that only a few educated and well-experienced persons can possess. This man had certain cultural and global competencies that enabled him to be among the best people. For instance, he is very innovative and can form ideas and opinions that can take a business so many milestones. His critical analysis of situations and business environment makes him capable of tackling global issues that may seem a bit complex. His ability to apply these skills competently made him one of the best global…… [Read More]
Netflix is the leader in renting DVDs to its customers. When the customer returns one DVD, another is issued. Netflix gained a remarkable success but, on the other, it is facing some of the problems nowadays. Netflix charge a monthly fee from its customers and it has an agreement with the film studios. Due to this agreement, it pays the studios a specific amount from its revenue and this amount is paid on per issue rather than on monthly basis. Since film studios are observing dynamic growth of Netflix, it is likely that they will increase their share rate on per issue and since Netflix charge its customers on monthly basis, it is likely that a decline in its revenue will occur. For this, it should make an agreement of monthly profit sharing with the studios. Due to increase in technology, people do not prefer to rent a DVD; therefore,…… [Read More]
Whole Foods: Current market conditions
The supermarket industry is highly competitive. However, Whole Foods has been able to garner a market advantage through specialization. Whole Foods is a national chain but offers exclusively organic items to customers, thus conveying additional value for a specific yet rapidly-expanding demographic of customers. Growth in the organics market remains strong, even though it experienced a downturn after the recession. "According to the Organic Trade Association, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. That's 18.4% growth annualized over 19 years" (Beyers 2011).
As well as health-conscious consumers, Whole Foods also offers a wide array of international, gluten-free, peanut-free, and other specialty items. It is a relatively large chain, although still dwarfed in size by major national supermarket retailers like Wal-Mart. Thus, the market structure is that of a competitive market, with…… [Read More]
Determine which institutional and risk factors must be considered and whether they support entry or not.
The company needs to evaluate critically the risks and institutional factors before deciding on entering the foreign market. The institutional and risk factors must be relevant to the ambitions and expectations of the company. Institutional factors constitute three principal aspects. The first aspect of institutional factors is the political institutions for instance the nature of policymaking, regulations, and adjudications in the foreign market. The company intending to enter the foreign market must ensure that the political institutions support its mission and vision in the process of exploiting the scarce resources within the economy (Baek, 2011). The second institutional factor is the economic situation of the foreign country. Economic nature of the nation would be in the form of structure of the national factor markets and accessibility of the international factors of production.…… [Read More]
Firstly, in Piagetian manner, the subject is confronted with a moral dilemma, that is, a short story in which two or more moral principles oppose each other. He or she is asked to make a choice. Secondly, the interviewer uses intensive probing, that is, why-questions, and questions which stimulate the respondent to consider varying situational contexts. Thirdly, stage scoring of interview is based on well conceived and meaningful measurement units.Through the confrontation with moral dilemmas, the subject is stimulated to consider moral norms rather than merely technical knowledge of solving a problem (most people suggest a technical solution first, which seems an appropriate strategy in most every-day decision making).(Kolhberg)
There are six levels of leaders, according to the combined works of Jean Piaget, Lawrence Kohberg, and obert Kegan. esearch shows the majority of leaders are level four leaders or level five leaders. Level four leader 'Achiever' is categorized as…… [Read More]
Analyze describe founding leader(s), leadership style, major business principles a profit-oriented entrepreneurial approach primary goal provide a product service consumers make a profit. 2. Analyze describe founding leader(s), leadership style, major business principles a social-responsibility oriented entrepreneurial approach primary goal make a positive impact society (people, families, ecology, similar) providing a product service consumers make a profit.
Leadership style refers to the method or manner in which a person provides guidance regarding a particular issue, implements plans or motivates people in order to get a particular job done or goal achieved Baumgartel, 1957.
There are there major leadership styles that are seen in the various leaders all over the world Lewin, 1944()
The first is the authoritarian or autocratic leader. This is the leader who is a dictator and tells his employees or servants what they want to be done, how they want it done and any recommendations that…… [Read More]
The buzz is mainly employed for ensuring rise in the sales, which will correspondingly result in the higher profits. There have been different products including Trivial Pursuit, Cold Mountain, and Hotmail which were able to achieve the focus and attention in the market not through the medium of advertising, but solely through buzz (Margo, 2006). If the buzz is used in appropriate manner, it supports advertising of the product in efficient and effective manner. It has been observed that 'an advertisement will never enjoy the credibility of buzz, but it can get closer by simulating buzz through testimonial advertising, such an execution is challenging' (Peyton, 2002). The success of the buzz is relevant to the verification of its authenticity. The credible buzz have resulted in the promotion of the brands on different accounts, 'the testimonials were highly credible because they were customers, and not just customers, but customers that actually…… [Read More]
There are four types of leaders, each with a slightly different style, each with slightly different strengths. The four leadership styles are telling, selling, developing and delegating (eck and Yeager, 2001).
The first leader exercises his power by directing or telling employees what to do, when to do it and how to do it. This is the most dominant form of leadership and it can be destructive to a team.
The second leader gets together with the employees and listens to their ideas before coming to a decision. This style of leadership can be criticizes as over-involving the employees rather than making a decision and delegating authority.
The third leader develops his ideas with his staff. The leader supports the employees and solves any problems that come up. In its negative form, this type of leadership is over-accommodating, as some leaders allow the employees to simply flounder around without…… [Read More]
In addition, product innovations such as: "McCafe beverage line, new snack offerings, and the national launch of McCafe frappes and real-fruit smoothies have provided a meaningful extension to the McCafe line that was well-received by customers" (McDonald's.com. 2010 Annual eport. PP. 12). The U.S. segment has also benefitted from a move to healthier options: salads, lower caloric meals, and reduced fat choices which have brought in new foot traffic to restaurants.
In Europe the focus has been on Coffee and the McCafe line. Like the U.S., coffee has proven to be a profitable menu item despite considerable competition from Starbucks, Green Mountain, and Dunkin. McDonald's has "expanded the coffee business to 1,300 McCafe locations, which are separate areas inside the restaurant that serve specialty coffees, indulgent desserts and light snacks" (McDonald's.com. 2010 Annual eport. PP. 12).
The APMEA market represents a diverse offering:
A third Angus burger option in Australia…… [Read More]
Mexico's Trade Strategy
Mexico has pursued a three-dimensional trade strategy perhaps more diligently than even the United States according to Schott (Studer & Wise, 2007). Mexico has been an active participant in multilateral talks since its GATT accession in 1986 and was the host country for the special Summit of the Americas in Monterrey and for the hemispheric trade talks in Puebla. Mexico is perhaps most famous as the instigator of NAFTA as well as many other FTAs with countries around the world including key industrial markets such as the European Union (EU, The European Free Trade Association (EFTA), and Japan. In addition, Mexico entered in FTAs with olivia, Chile, Costa Rica, El Salvador, Guatemala, The G3 (Colombia, Mexico, and Venezuela), Honduras, Israel and Nicaragua during the period January 1995 to June 2001 (Schott in Studer & Wise, 2007). It is important to emphasize that Mexico has many more FTAs…… [Read More]
As a result: "In 1940, just 16% of Americans invested in stocks. Now over 50% do -- thanks to the explosion of 401(k) plans, the wide availability of mutual funds, lower trading costs, and accessible research." would call Charles Merrill a leader rather than a manager, although it is likely that he was a strong manager of his organization as well. But he was a leader because he led his industry in a whole new direction, and changed that industry permanently in the process. According to Leadership vs. management (April 14, 2004), Charles Merrill was not just a leader of an organization; he was a leader of change within his entire industry:
www.1000ventures.comLeadership is about getting people to abandon their old habits and achieve new things, and therefore largely about change - about inspiring, helping, and sometimes enforcing change in people. "While there can be effective management absent ideas, there…… [Read More]
It is also a "what" problem, however, because the major issue Mr. McNerney, (and others at the company) need to address is "what needs to be changed." It is a "why" problem, moreover, because 3M executives need to endeavor to discover how 3M "lost its groove" (so-to-speak) in the first place, and how it might now go about getting it back. So the problem of #M's organizational leadership problem is a three-part problem (or, perhaps, three separate yet related problems).
3. One strategy Mr. McNerney is using is to attempt to get everyone onboard, and in favor of the changes he envisions, rather than simply ordering change. Mr. McNerney is using persuasion with subordinates, rather than coercion. As one 3M employee, having watched McNerney in action, observes: "Jim doesn't say, 'You've got to do this.' Instead he says, '3M has this tremendous reputation and global presence and great technology, and…… [Read More]
What does the leader of the future look like?
New and distinctive challenges for leader face?
What does a blueprint for dynamic planning look like?
Competencies and Future Decision-Making
What disciplines or areas must the new leader focus on?
What lessons have past leadership behaviors taught us?
What type of leadership will the current and next generation look for?
Executive Leader Competencies and Crisis Consequences
Scientific Management paradigm influence
Network-Centric paradigm influence
Current and Future Decision-Making and Variable Influences
What does the leader of the future look like?
As the world approaches 2015-2025, leaders can expect rampant change and complexity along with inevitable crises that each change could bring (Modis, 2003).Modis suggested that at the present complexity growth rate "... [by] the year 2025 we would be witnessing the equivalent of all the major milestones of the twentieth-century[i.e. electricity, automobile, DNA structure described, nuclear energy, WWII, space travel,…… [Read More]
organizational leader responsible for developing policies related to managing diversity through looking at: age, gender, race, ethnicity, religious and spirituality and the organizational functions of human resource, marketing, customer service.
Over the last several years, human resources (HR) has been playing an increasingly evolving role in dealing with a host of different challenges ranging from: employee satisfaction to helping the firm adapt with changes in the marketplace. These factors have meant that there has been a shift in the kind of tools that are being used by firms. Part of the reason for this, is because globalization has caused a transformation in the way businesses are competing against each other. This means that they have been seeking out any kind of strategic advantage to help increase their overall bottom line results. At the heart of this basic strategy, is having HR work closely with management and stakeholders to deal with…… [Read More]
Market growth in wheelchairs is favorable for a few reasons. The growth in the industry is concentrated in higher-priced segments, with 12-15% each. This means that the relevance of the standard wheelchair is declining, despite that segment remaining the highest volume wheelchair at around 208,000 units or 61.3% by volume and 31.4% of dollar sales. Projecting current growth rates out five years, the industry will looks as follows:
1998 Wheelchair Market
1998 unit share
1998 $ share
Standard wheelchairs are going to lose unit share and are going to decline significantly in dollar share as well. The other three categories are going to increase in importance, so it is important for firms to capture a share of these markets. ight now, the power market is not served by Sunrise, so the company is essentially competing for what will be 38-39% of the total…… [Read More]
Then all of this information needs to be communicated to everyone who will either be involved with the change or affected by it. Having open line of communication will help to reduce the normal resistance to change that has come to be expected. People don't like to change and if they have no idea why they are being asked to change they are even less likely to buy into it.
Once the change plan has been defined and communicated then it is time for a leader to gain the trust of those who they will be leading through the change. People are more likely to follow someone who the can trust to be telling them the truth and be telling them exactly what is going on. This is where it is often helpful for a good leader to lead by example. They must show those affected that the change will…… [Read More]
Few leaders so overtly and ostentatiously embody the concept of transformational leadership as Sir Richard Branson. Branson heads the mega company Virgin Group. The leader's unconventional personality has been described as vocal and flamboyant, (Management and Leadership of Richard Branson at Virgin Group Ltd., 2010). Although Branson is known for his personal charisma, he does not limit himself to a charismatic leadership style. Charismatic leaders operate on the assumption that Charm and grace are all that is needed to create followers, (Leadership Styles, Changing Minds).
From his charismatic character flows a natural leadership style that encourages personal freedom of choice at the managerial level. Thus, Richard Branson can be best appreciated as a transformational leader, and one who has extraordinary vision. Transformational leadership is characterized by the empowerment of workers to make decisions that promote organizational goals, visions, and values. Transformational leaders aim to achieve an articulated vision of…… [Read More]
Envisioning Future of Physician Leader of Medical Group Practice
Health care industry to get financial and management praises are also adopting the strategies of retail giants Wal-Mart, Google and Amazon. A research study have suggested that merely 3% of American physicians are in regular contact with their patients through emails or whatever means and one fifth of Medicare recipients that had visited hospital will end up back at the hospital within a month or even less. It was found through research that this figure of high frequency of repeat patients can be reduced drastically if doctor or nurse followed up with the patients after checking them. Doctors or nurses don't bother to follow up with the patient after reasonable time of their check up like a week because they don't find any incentive in doing so (Nobel, 2011).
The management and organizational structure of hospital is as important as any…… [Read More]
Whole Foods Market
Which Organizational Diagnosis Model Is Best to Use at Whole Foods Market
Open Systems Theory
Weisbord's Six-Box Model
McKinsey 7S Framework
Likert System Analysis (1967)
Nadler-Tushman Congruence Model
Methods to use this Tool
Analyze each key element separately
ecognize the people that can help to get the work done and help in accomplishing the goals of the organization
Analyze how these Elements Interrelate in the Organization
Plan to Create and Maintain Congruence
Issues of Whole Foods Market
Poor Working Conditions
Failure to Support Farmworkers
Best Model to esolve Issues of Whole Food Markets
In this modern competitive era of rapid transformation and advancement, new organizations must be evolved and developed continuously. More effective learning processes need to be adopted and goal setting and planning processes must be learned and time should be spent to improve and advance the goal-setting…… [Read More]
JIM Kouzes, lecturer and author of nine books of leadership, including the best seller, "The leadership Challenge," qualities that make an effective leader have different perspectives.
There are four things that everyone look for in a good leader. Firstly, people want a leader who is honest to them, trustworthy, and has integrity. Secondly, people want someone who looks forward that is forward looking, who has a vision of the future, and thinks about the long-term, also people want someone who can forecast things in case of crisis. Thirdly, people want someone who is consistent, competitive, expertise and knows what they are doing. Fourth, people want a person who is inspiring, energetic, optimistic and positive about the future.
Research on how leaders execute or put all those attributes into action, or execute those qualities has produced five practices that successful leaders indulge those practices on the job and contribute to the…… [Read More]
Manager: A Leader
Leaders and business managers are valued commodity in the workplace. A leader is someone who can offer a compelling invitation for others to take action, while managers manage and accomplish work through others. Leaders lead and motivate people to higher levels, often giving people purpose to what they do, while managers tend to be more mechanical and provide authority based on the administrative level.
Today's leader needs a multitude of characteristics including an ability to develop a vision, and an ability to articulate that vision. Some of the traits of leaders are honesty, energy, a thirst for learning and commitment.
Vision in regards to the leader refers to visualizing a future state. The leader has a clear picture of what the future looks like. Moreover, a leader has a clear picture of achieving that vision (Godin, 11). In addition, an effective leader must also be able to…… [Read More]
The strategy has helped a limitation and a better control over the costs and it was subscribed by Neeleman himself, who only makes $200,000 a year in wages - quite low in comparison to other executives at international corporations.
The second feature in the successful corporate culture implemented by David Neeleman was that of an increased focus onto the full satisfaction of the customers' needs and wants. Instead of prospecting the market to identify the strategies implemented by the competition and trying to top them, the founder researched the market in order to identify the needs of the customers. "So instead of trying to beat the other airlines, he took a different angle. He's not in the aviation industry, Neeleman says, "e're in the customer service business" (Mount, 2007).
As such, by cutting costs while satisfying both his staff and his employees, David Neeleman was able to find a perfect…… [Read More]