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Market Analysis Mocfish Market Analysis

Words: 788 Length: 3 Pages Document Type: Business Plan Paper #: 4689960

2009).

Market Share and Sales

As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.

Ongoing Market Evaluation

Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move…… [Read More]

References

Mohammed, A. (2008). Retailers Competing for Market Share: 2007 Retail Sales in Review. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/11-621-m/11-621-m2008075-eng.pdf 

Office of Consumer Affairs. (2011). Consumer Trends Report. Accessed 18 October 2011.  http://www.ic.gc.ca/eic/site/oca-bc.nsf/eng/ca02088.html 

Urbach, M., Schaan, S. & Anderson, F. (2009). Technological Change in the Private and Public Sectors. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/88f0006x/88f0006x2009004-eng.pdf
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Market Study and Potential for EOT Cranes

Words: 1372 Length: 5 Pages Document Type: Essay Paper #: 87703623

Market Study and Potential for EOT Cranes, Gantry Cranes, Jib, and the Market for Imported European Hoist and Crane Components in India.

A boom in the construction industry caused a corresponding boom in the demand for construction building equipment (specifically in cranes and hoists), which shows prediction of increasing in the future. Cement, steel, and construction industries have all been involved in this popularity, all of them requesting EOT cranes, Gentry cranes, JIB cranes and European-imported hoist and crane components. The market for machinery is huge, particularly for used machinery coming from Europe with the latter mostly being used in the unorganized sector. Off Highway esearch (OH), reported that in 2009, India sold 6,499 mobile cranes, most of which have been the pick and carry type. As of 2011, the market size for EOT cranes and hoists is approximately s 1,500 crore to 1,700 crore (Project Monitor). By the year…… [Read More]

References

Basistha, P.P. 2008. 'Lifting Boom'. NBM Media, [Online] Available at:  http://www.nbmcw.com/reports/market-research/equipment-machinery/848-lifting-boom.html 

Cranes Today. n.d. Middle East Cranes. 'BC India Show Preview'. [Online] Available at: http://www.cranestodaymagazine.com/story.asp?storyCode=2058704&sectioncode=66

Cranes Today. N.d. Middle East Cranes. 'Excon 2007, Bangalore, India.' [Online] Available at:

http://www.cranestodaymagazine.com/story.asp?storycode=2047960
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Market Entry the Introduction of

Words: 9989 Length: 27 Pages Document Type: Term Paper Paper #: 40661812

com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000)

The real skill is involved in making the device suitable to accomplishment of the business strategy and also makes profit persistently. (Howard, 1999) This makes McGrath and Heiens to describe the failures of Internet startups as a moot testimony that "the Internet is a tool, not a panacea" and that a "sound business strategy is always a prerequisite for success" Therefore, even though many successes have appeared to day on the Web in the online industry and in the digital forms in general still more are to be explored for accomplishing long-term goals of the…… [Read More]

References

Allbritton, Marcel M; Rogers, Everett M. (1995) "Interactive Communication Technologies in Business Organizations" the Journal of Business Communication. Volume: 32; No: 1; pp: 36-43

Archer, Norm; Head, Milena; Wang, Fang. (2002) "E-Tailing: An Analysis of Web Impacts on the Retail Market" Journal of Business Strategies. Volume: 19. No: 1; pp: 114-120

Baker, John. F. (December, 1998) "Hyper Wars: Eleven Strategies for Survival and Profit in the Era of Online Business-review." Publishers Weekly. Volume: 12. No: 1; pp: 27-33

Beck, John C; Lynch, Patrick D. (2001) Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies. Journal of International Business Studies. Volume: 32; No: 1; pp: 57-63
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Market Analysis and Product Innovation Facebook Inc

Words: 2277 Length: 6 Pages Document Type: SWOT Paper #: 32448512

MAKET ANALYSIS & PODUCT INNOVATION

Market Analysis and Product Innovation: Facebook Inc.

In an increasingly competitive environment, business organizations must remain innovative. They must deliver offerings that resonate with the ever changing needs of the consumer and the operating environment (Akbar & Tzokas, 2013). This often calls for product innovation, which has been marked as a crucial driver of competitive advantage in the contemporary marketplace (Song & Chen, 2014). Nonetheless, product innovation is often not a straightforward undertaking. An organization must have comprehensive understanding of the environment in which it operates, especially in terms of the threats and opportunities it presents, for its products to succeed in the marketplace (Bart, 2002). The organization must also effectively utilize its resources and capabilities to overcome those threats and take advantage of the opportunities (Holahan, Sullivan & Markham, 2014).

One organization that is an epitome of innovation in today's business environment is Facebook…… [Read More]

References

Akbar, H., & Tzokas, N. (2013). An exploration of new product development's front-end knowledge conceptualization process in discontinuous innovations. Journal of British Management, 24, 245-263.

Bart, C. (2002). Product innovation charters: mission statements for new products. R&D Management, 32(1), 23-34.

Facebook (2015). Annual Report 2015. Retrieved 28 September 2016 from: https://s21.q4cdn.com/399680738/files/doc_financials/annual_reports/2015-Annual- Report.pdf

Holahan, P., Sullivan, Z., & Markham, S. (2014). Product development as core competence: how formal product development practices differ for radical, more innovative and incremental product innovations. 31(2), 329-345.
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Market Planning the Discipline of

Words: 1117 Length: 4 Pages Document Type: Essay Paper #: 71769477

When this occurs typically a company will have to scramble to explain why all their commitments about a new product only partially were delivered, if at all. This and the precise market positioning of a new product to ensure existing products are not cannibalized require product managers to have a unique and expert-level skill set (Guide, Li, 2010).

Why the Industry Needs the Product Development and Management Association (PDMA) and New Product Development Professional (NPNP) Certifications

The role of the PDMA is to support the continual education and attainment of excellence in product development and management, creating opportunities for professional advancement for its members while ensuring a consistently high level of professionalism and thought leadership. The PDMA often hosts seminars and promotes opportunities for learning among its membership base, which is global in scope. In addition to its commitment to continual learning, the PDMA also works to define and continually…… [Read More]

References

Choi, J., Kristiansen, E., & Nahm, J.. (2010). VAPORWARE. International Economic Review, 51(3), 653.

Guide, V., & Li, J.. (2010). The Potential for Cannibalization of New Products Sales by Remanufactured Products. Decision Sciences, 41(3), 547.

David Pickton. (2003). The PDMA Toolbook for New Product Development. R & D. Management, 33(4), 459-461.

Schmidt, J., Sarangee, K., & Montoya, M.. (2009). Exploring New Product Development Project Review Practices. The Journal of Product Innovation Management, 26(5), 520.
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Research Apple

Words: 710 Length: 2 Pages Document Type: Essay Paper #: 49879597

Apple

"A population is thus an aggregate of creatures, things, cases and so on," ("Populations and Samples," n.d.). The population samples for this research will consist of product developers and engineers, market researchers, Apple employees, and consumers. Using a broad population base like this allows for the most thorough insight possible into how Apple can improve their innovation strategies. The product researchers, engineers, and developers are the people who are most in tune with what can be done, and what is within the pragmatic realm of possibility. For example, if product developers were asked what they would design if money were not an issue, they could help determine some new directions for Apple. Product researchers, engineers, and developers will be contacted directly by our research team. Our research team will phone or email a list of product researchers and developers working for different companies all over the world. The initial…… [Read More]

References

Easton, V.J. & McColl, J.H. (n.d.). Target population. Retrieved online:  http://www.stats.gla.ac.uk/steps/glossary/sampling.html 

"Populations and Samples," (n.d.). British Medical Journal. Retrieved online:  http://www.bmj.com/about-bmj/resources-readers/publications/statistics-square-one/3-populations-and-samples
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Market Model Patterns of Change

Words: 1403 Length: 4 Pages Document Type: Research Paper Paper #: 25248307

Over the last few years, the government has exerted more control on the insurance industry by controlling premium rates meaning the industry has become less competitive on pricing. In addition to this, through Obamacare, the government has set requirements for healthcare insurers which have significantly reduced their medical loss ratio Dinan 396.

The second factor that affects the degree of competitiveness of the industry is the number of companies operating in the industry. This has been the major reason for the hundreds of mergers in the industry since this is the major driving factor for changes in market share. The last factor is government-provided health insurance. The government provides insurance plans which create significant competition for the private companies Vanness and olfe 101()

The productivity measures that can be developed are the number of health insurance consumers, average cost of providing medical cover and price of health insurance premiums. The…… [Read More]

Works cited

Austin, D. Andrew, and Thomas L. Hungerford. The Market Structure of the Health Insurance Industry. Washington, DC: Congressional Research Service, 2009. Print.

Baughman, Reagan. "Differential Impacts of Public Health Insurance Expansions at the Local Level." International Journal of Health Care Finance and Economics 7.1 (2007): 1-22. Print.

Dinan, John. "Shaping Health Reform: State Government Influence in the Patient Protection and Affordable Care Act." Publius 41.3 (2011): 395-420. Print.

Dossche, Maarten, Freddy Heylen, and Dirk Van den Poel. "The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data." The Scandinavian Journal of Economics 112.4 (2010): 723-52. Print.
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Market Model Patterns of Change Market Model

Words: 1216 Length: 4 Pages Document Type: Essay Paper #: 89375879

Market Model Patterns of Change

Market Model Pattern of Change

The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.

Explain the industry and outline the overall wave of change of the specific market structure

The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental…… [Read More]

Reference

Blockbuster LLC, 47). Company Overview. Blockbuster Corporate.

Michael, R.J. (2011). Transaction and Strategies; Economics for Management. Mason, USA

The Motion Picture Association of America. (2011). Mpaa statement on strong showing of support for stop online piracy act. The Motion Picture Association of America. Washington, D.C.

Ford, A.(2009). Modeling the Environment, Second Edition.New York: Island Press
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Market Analysis and Marketing for

Words: 1837 Length: 6 Pages Document Type: Term Paper Paper #: 37907304

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.

As mentioned above, the communication strategy…… [Read More]

Reference List

Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at  http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .

Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at  http://www.diesel.com/#/dieselinfoandpress/ .

Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at  http://www.census.gov/main/www/cen2000.html .

Consumer Buying Behavior Notes. Retrieved July 8, 2007 at  http://www.udel.edu/alex/chapt6.html#personal .
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Market Model Changes the Medtech or Medical

Words: 865 Length: 3 Pages Document Type: Essay Paper #: 11539350

Market Model Changes

The medtech, or medical technology, industry is a large and intensely competitive industry that produces highly innovative medical devices for hospitals and other healthcare facilities in the effort to save lives and improve health for patients (Research, 2012). It is spread across different segments including, cardiology, oncology, neuro, orthopedic, and aesthetic devices. It relies largely on aging baby boomers, high unmet medical needs, and increased incidence of lifestyle diseases, including cardiovascular disease, diabetes, hypertension, and obesity.

The industry is being challenged by pricing concerns, hospital admissions and procedural volume, uncertainty concerning healthcare reform, Medicare reimbursement issues as agencies are looking for cost reduction measures, and regulatory overhang. There is a rise in patients deferring treatment in elective procedures. "One factor aligning economic and clinical forces: in the U.S., the number of medical practices owned by hospitals grew from 25% in 2005 to 50% in 2008" (practice, 2011).…… [Read More]

Bibliography

Blog, I. (2012, Mar 12). MedTech Industry Stock Outlook. Retrieved from Financial Content: http://markets.financialcontent.com/stocks/news/read/20832505/MedTech-Industry-Stock-Outlook

practice, B.G. (2011, Feb 9). Creating a new commercial model for the changing medtech market. Retrieved from Bain & Company:  http://www.bain.com/publicatgions/articles/creating-a-commercial-model-for-changing-medtech-market.aspx 

Research, Z.E. (2012, June 15). MedTech Industry Stock Outlook-June 2012-Zacks Analyst Interviews. Retrieved from Nasdaq:  http://community.nasdaq.com/News/2012-06/medtech-industry-stock-outlook-june-2012-zachs-analysts-interviews.aspx ?
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Market Entry Challenges in Asia Many Companies

Words: 1121 Length: 3 Pages Document Type: Essay Paper #: 59724207

Market Entry Challenges in Asia

Many companies want to move into Asia, but there are market entry challenges that have to be faced there. Still, Asia represents a very important and profitable market for many companies, and it is not unusual for these companies to draw major profits from their overseas operations. EBay, however, has many problems in the Asian markets, and has struggled with these issues in the past (Chan, 2007). In order to understand why this is the case for the company, one must address the 4 Ps (product, place, promotion, and price). By looking at each one of those, a person can get a better idea of why eBay failed in some of the Asian markets and why it performed better in others. In the U.S., eBay is very popular. The same is true for the UK and a few other countries. That does not mean, though,…… [Read More]

References

Chan, Isabelle (2007) "EBay Has Its Eye on Southeast Asia" 29 Oct 2007, e-commerce, Business Week.

Ihlwan, M. & R. Hof (2006) Out-eBaying eBay in Korea, Business Week, New York: July 17, 2006, p.74, Issue 3993

Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9, 249-254.

Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local Rivals Eat Into Market Share, Wall Street Journal, New York, N.Y.; October 12, 2006.
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Market Analysis of House of Fraser House

Words: 804 Length: 3 Pages Document Type: Essay Paper #: 93509961

arket Analysis of House of Fraser

House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.

The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.

House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by…… [Read More]

Mintel (2011), Department Stores Retailing-UK-March 2011,  http://academic.mintel.com/sinatra/oxygen_academic//display/&id=545274 

Office for National Statistics (2012), Consumer Prices Indices- RPI Annual Percentage Changes 1948 to 2011,  http://www.ons.gov.uk/ons/datasets-and-tables/data-selector.html?cdid=CDKQ&dataset=mm23&table-id=2.2 

Wikipedia (2012), House of Fraser,  http://en.wikipedia.org/wiki/House_of_Fraser
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Market Patterns One Industry That Has Shifted

Words: 1231 Length: 4 Pages Document Type: Essay Paper #: 70338621

Market Patterns

One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), indows, Symbian and other systems. The market has moved from a stable oligopoly of four firms basically between two firms into a market that is much closer to monopolistic competition. However, there is the risk that as operating systems shake out, the market could return to an oligopoly of just three operating systems (est & Mace, 2007).

In the short-run, firms in this industry will seek to gain market share through differentiation. The products are slightly differentiated from each other -- they…… [Read More]

Works Cited:

West, J. & Mace, M. (2007). Appropriability, proximity, routines and innovation. Druid Summer Conference 2007. Retrieved February 4, 2012 from http://www2.druid.dk/conferences/viewpaper.php?id=1675&cf=9%20{^

Seppala, (no date). Monopolistic competition. University of Illinois. Retrieved February 4, 2012 from http://www.econ.uiuc.edu/~seppala/econ102/lect15.pdf

Watkins, T. (no date). The transaction cost approach to the theory of the firm. San Jose University. Retrieved February 4, 2012  http://www.sjsu.edu/faculty/watkins/coase.htm 

Blodget, H. (2011). Android is destroying everyone, especially RIM -- iPhone dead in water. Business Insider. Retrieved February 4, 2012 from http://articles.businessinsider.com/2011-04-02/tech/30089528_1_android-phones-google-s-android-smartphone-market
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Market Competition and Regulation the

Words: 2379 Length: 8 Pages Document Type: Essay Paper #: 65812053

Of course, this is a good thing for customers on short-term, but is negatively affects other companies on the market. This is because smaller competitors and especially those that intend to enter the market addressed by IBM find it at least difficult to provide product prices in accordance with those provided by IBM. These smaller companies do not have the ability of reducing their production or operating costs, which does not allow them to introduce competitive prices on the market. This way, they are clearly disfavored by IBM's position and market power.

In addition to this, in a field like it, it is imperative to make continuous investments into the research and development activity. This requires significant capital amounts from these companies. The investment levels that IBM reaches cannot be reached by many of these companies. This makes it difficult for these companies to keep up with IBM and its…… [Read More]

Reference list:

1. Oates, J. (2009). IBM Faces EU Monopoly Probe. Enterprise. Retrieved November 14, 2010 from  http://www.channelregister.co.uk/2009/01/20/ibm_eu_probe/ .

2. Annual Report (2010). IBM. Retrieved November 15, 2010 from  http://www.sec.gov/Archives/edgar/data/51143/000104746910001151/a2195966z10-k.htm .

3. Monopoly: A Brief Introduction (2006). Linux Information Project. Retrieved November 15, 2010 from  http://www.linfo.org/monopoly.html .

4. O'Gara, M. (2010). EC Opens Two Antitrust Investigations of IBM. Retrieved November 15, 2010 from http://soa.sys-con.com/node/1478919.
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Market Summary Swot Analysis Victory Motorcycles

Words: 874 Length: 3 Pages Document Type: SWOT Paper #: 54769487

Even public transportation is growing more expensive, given that cash-strapped states are raising fares.

SOT Analysis:

Strengths

Victory offers customizable bikes with great value and power, according to its promotional literature. I

eaknesses

Victory began as an "offshoot" of Polaris Industries, which is mainly known for marketing snowmobiles and ATVs. Amongst the target audience, particularly in the South and areas where snowmobiling is uncommon, it may have little brand recognition.

Opportunities

The economic downturn and demand for more fuel-efficient vehicles could be capitalized upon as a great opportunity for the company -- more individuals are likely to be seeking out motorcycles as a mode of transportation.

Threats

In a recent head-to-head of Harleys and Victories, one trade magazine said that Victory produced the superior model, but Harley had the better-known name: "It comes down to cooler character of the Harley vs. The better handling, more powerful Cross Country. I know…… [Read More]

Works Cited

Cherney, Andrew. 2010 H-D Road Glide vs. 2010 Victory Cross Country: New breed of baggers busts out. Motorcycle Cruiser. 2010. October 7, 2010 at  http://www.motorcyclecruiser.com/roadtests/1004_crup_2010_hd_road_glide_vs_2010_victory_cross_country/motorcycle_design.html 

Scooters and Motorcycles Popularity and Wrecks Increase. Technology for the Future. July 21, 2010. October 7, 2010 at  http://techus.org/2010/07/scooters-and-motorcycles-popularity-and-wrecks-increase/ 

Victory Motorcycles. Official website. October 7, 2010.

 http://www.polarisindustries.com/en-us/victory-motorcycles/Pages/Home.aspx
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Market Analysis Arik Air Based

Words: 3615 Length: 13 Pages Document Type: Research Proposal Paper #: 97373357

(Dunn, 2009)

Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. That will be the lifeline for the international network. That's what sets up apart from our rivals." (Dunn, 2009)

Martin Russell states in the report entitled: "Arik Air: The Future of African Aviation" that both the "internal opinion of African air travel and that of onlookers overseas was bleak before the arrival of Nigeria's newest treasure, Arik Air." (2008) Russell states that the aviation industry is African is "hampered by somewhat less predictable weather and frequent storms" resulting in aviation in African being "far from predictable with temperamental skies that readily…… [Read More]

Bibliography

Nigeria's air traffic grows by 31% during 2008; defies global slump (2009) TradeInvest Nigeria Thu, 05 Mar 2009. Online available at:  http://www.tradeinvestnigeria.com/news/957188.htm 

Lawal, Lateef (2009)FG Invests Over N7b In Air Navigation, Safety, Search & Rescue - Nigeria Masterweb Daily News. Online available at: http://www.nigeriamasterweb.com/blog/

More Frequencies to Foreign Airlines Put Nigerian Carriers at Risk (2009) The Guardian -- Travels 17 Jul 2009. Online available at:  http://www.ngrguardiannews.com/travels/article01//indexn2_html?pdate=170709&ptitle=More%20frequencies%20to%20foreign%20airlines%20put%20Nigerian%20carriers%20at%20risk 

Dunn, Graham (2009) Arik Air: Pressing Ahead with International Plans. 3 June 2009. Airline Business. Online available at:  http://www.flightglobal.com/articles/2009/03/06/323508/arik-air-pressing-ahead-with-international-plans.html
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Market Penetration in Order to Be Able

Words: 325 Length: 1 Pages Document Type: Term Paper Paper #: 50200831

Market Penetration

In order to be able to calculate the market penetration in our case, we should first give a brief definition and description of the market penetration concept. Identified by some with the company's market share, the market penetration concept allows a company to determine "what percentage of all possible sales was represented by their actual sales"

It is calculated by " measuring all real sales of a given good for a given period and then comparing that total with the total of all sales of that specific good for the same period made by one's own company"

In our particular case, we will be calculating the market penetration as the ratio between the total number of customers on the market and the number of customers that have actually bought our company's products.

As such,

Market Penetration = Number of customers that have bought the product/Total number of customers…… [Read More]

Bibliography

1. Kobulnicky, Paul and Stoffle, Carla. Market Penetration in Research Libraries. January 1999. On the Internet at www.arl.org/stats/program/Market.pdf

Kobulnicky, Paul and Stoffle, Carla. Market Penetration in Research Libraries. January 1999. On the Internet at www.arl.org/stats/program/Market.pdf

Ibid.
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Market Audit

Words: 4086 Length: 10 Pages Document Type: Term Paper Paper #: 29648303

Market Audit

The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may…… [Read More]

REFERENCES

"Before You Buy Hiking Boots" Retrieved from http://shoes.about.com/od/athleticshoes/bb/bybhikingboots.htm

Accessed 12 October 2005

"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from  http://www.smh.com.au/news/Business/Colorado-dashes-hopes-of-retail-recovery/2005/08/05/1123125885090.html  Accessed 11 October 2005

"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from http://www.onesourceexpress.com/companyreports/default_ec.asp?keyid=44678842& camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005
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Market Society and the Public Sphere

Words: 1350 Length: 4 Pages Document Type: Essay Paper #: 55410408

Market Society and the Public Sphere

My journal text comes to illustrate the utmost significance of globalization viewed as the force molding and shaping the current world. It describes the multidimensional aspect of globalization that influences and encompasses all facets of life through an integrated network. Currently, globalization is the buzzword in media articles, daily talks of media people and talks of politicians. There is no aspect of life that is not influenced or affected by globalization (Tober, 2006, 33). However, many people find it difficult to reflect on this phenomenon. This is because the term is applied in so many aspects leading to its ambiguity in defining it according to my text.

Numerous volumes of work have written about globalization in numerous fields such as political, science, business, economics, sociology and many more. This has made the term globalization lack a precise cogent theory and definition. This is seen…… [Read More]

References

Barnet, R. & Cavanagh, J. (2004). Global dreams: imperial corporations and the new world order. New York: Simon & Schuster

Hass, R. (2003). The corporation without boundaries. The new paradigm in business: emerging strategies for leadership and organizational change. New York: Tarcher/Perigee.

Kapstein, B. (2004). Governing the global economy: international finance and the state.

Cambridge. MA: Harvard University Press
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Market Model Patterns of Change Sir Madam Answers

Words: 883 Length: 3 Pages Document Type: Essay Paper #: 76379430

Market Model Patterns of Change

Sir/Madam, answers attachment page. But write a APA format, citing quotations a APA format. answers fits 3 pages.

The operating system software industry that was dominated by Microsoft was a monopoly till quite some years back when other players came into the market and disrupted the monopoly. These players include Linux with their various operating system software such as edhat and Ubuntu and Apple with their Macintosh operating system.

The general pattern of change in this particular market model was that of monopoly to oligopoly. There are several short-run and long-run behaviors in the monopoly and oligopoly market models. In monopoly, there is only one market player who has full control over the market. However, in oligopoly, there are several market players who hold different market shares depending on their marketing strategies, brand awareness, product specification, product diversification, etc. Soberman & Gatignon, 2005()

The short-run…… [Read More]

References

Brooks, G.R. (1995). Defining Market Boundaries. Strategic Management Journal, 16(7), 535-549.

Chintagunta, P.K. (1996). Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure. Marketing Letters, 7(4), 319-328.

Soberman, D., & Gatignon, H. (2005). Research Issues at the Boundary of Competitive Dynamics and Market Evolution. Marketing Science, 24(1), 165-174.
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Market Behavior One Industry That Has Seen

Words: 1380 Length: 4 Pages Document Type: Essay Paper #: 89428434

Market Behavior

One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.

Short Run and Long…… [Read More]

Works Cited:

Ha-aburda, H. & Yehezkel, Y. (2011). Platform competition under asymmetric information. NET Institute Working Paper. Retrieved May 9, 2012 from  http://archive.nyu.edu/bitstream/2451/31399/2/11_05.pdf 

Kokovin, S., Parenti, M., Thisse, J-F. & Zhelbodko, E. (2011). Monopolistic competition with big firms. Google Scholar. Retrieved May 9, 2012 from  http://d852eff6-a-62cb3a1a-s-sites.googlegroups.com/site/mathieuparenti/home/research/KPTZ.pdf?attachauth=ANoY7cpH5Fs5HfC7W-DaU_jYLfshpIWuFjGQCtwDfIlgmj8XZQjc6ooKbOToLXP9dRdEkSMqCS3FwU-WOisyNmvlPGWdewkrOq-OL-nY4y7rJEDKgYcUsXNwq7m3JMiSWKrhtM4Is8Y-uys6Gtdw6GUAnSX_Xs5P4Dk7UKBmzE9KRySQadZg8JhrIirYITG4tkbdGRW7B4m1KuzWLj1MU3t3s4aCiZn7Z3CgXyu5CyRzRvOHGirSCKg%3D&attredirects=0 

Thierer, A. (2012). Bye Blackberry: How long will Apple last? Forbes. Retrieved May 9, 2012 from  http://www.forbes.com/sites/adamthierer/2012/04/01/bye-bye-blackberry-how-long-will-apple-last/
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Market Leadership Report Final Project

Words: 3168 Length: 9 Pages Document Type: Essay Paper #: 9237729

Office Depot started its operation five years after Staples. The company has aligned its business strategy to target increasing its market share through business policies similar to those undertaken by Staples Inc. The company is locally owned and faces difficulties in capital expansion to be able to roll more distribution outlets similar to Staples. This has incapacitated the company in acquiring economic of scale in operation. The company currently controls 27% of the total market shares in regions where Staples operates. Office Max is a foreign company that has been in operation for the last 8 years. The company traces its roots in Australia where it controls the largest proportion of office paper supply. In the region, the company has captured 8% of the market share in distributing paper products majorly. The company targets to acquire the market for paper distribution this being where the larger proportion of stationary demand…… [Read More]

References

BAYE, M.R. 2010. Managerial economics and business strategy. 7th ed., New York, McGraw-Hill/Irwin.

BORN, G. 2009. International Commercial Arbitration, Netherlands, Wolters Kluwer Law & Business.

CARNEY, W.J. 2009. Mergers and Acquisitions, Aspen, Aspen.

FLEISHER, C.S. & BENSOUSSAN, B.E. 2007. Business and Competitive Analysis Methods: Effective Application of New and Classic Methods, Upper Saddle River, NJ, Financial Times Prentice Hall.
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Market Potential

Words: 992 Length: 3 Pages Document Type: Essay Paper #: 53177297

Market Potential Index

There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.

The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.

Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.

Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.

The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class,…… [Read More]

References

Global Edge (2014) website, various pages. Global Edge. Retrieved December 13, 2014 from  http://globaledge.msu.edu/mpi 

Koetsier, J. (2013). Tablets will outsell laptops 6 to 1 by 2017 as mobile PC market hits 579.4 million. Venture Beat. Retrieved December 13, 2014 from  http://venturebeat.com/2013/05/06/tablets-will-outsell-laptops-6-to-1-by-2017-as-mobile-pc-market-hits-579-4-million/
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Market Orientation and Healthcare Case

Words: 841 Length: 3 Pages Document Type: Case Study Paper #: 26572052



3. How the quality of service changed and why?

The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and needs of each ethnic population represented by the segments served. The quality also increased because the staff also began to better understand the unique needs of the patients being served, with more emphasis on interpersonal communication than had been the case in the past. This personalization aspect of leadership works both ways; the hospital staff had a much better appreciation and understanding of the unique needs of the population they were serving, and the potential patients and customers developed familiarity and trust with the providers. The next step for the hospital is to create a means to continually evaluate the level of satisfaction they are delivering to patients. The hospital could use the SEVQUAL metrics to evaluate the level of…… [Read More]

References

Barrett, H., Balloun, J., & Weinstein, a.. (2009). How variation in management perceptions affects organizational performance. Quality and Quantity, 43(3), 451-461.

Paul Hughes-Cromwick, Sarah Root, & Charles Roehrig. (2007). Consumer-Driven Healthcare: Information, Incentives, Enrollment, and Implications for National Health Expenditures. Business Economics, 42(2), 43-57.

Ravichandran, K., S. Prabhakaran, and S. Kumar. 2010. Application of Servqual Model on Measuring Service Quality: A Bayesian Approach. Enterprise Risk Management 2, no. 1, (January 1): 145-169.

Wrenn, B.. (2006). Marketing Orientation in Hospitals: Findings from a Multi-Phased Research Study. Health Marketing Quarterly, 24(1/2), 15.
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Market for Beef This Report

Words: 530 Length: 2 Pages Document Type: Term Paper Paper #: 97767398

Once again, the quantity supplied of chicken does not change in the short run because supply is a factor of time, meaning that chicken farmers also need time to adjust their inventory.

Beef and leather are complements-in-production because they are simultaneously produced using the exact same resource, cattle. Thus, the production of one good automatically triggers the production of the other. As noted in the market for beef, the supply of beef does not respond to demand changes in the short run, thus the supply of leather is also not impacted. Likewise, the demand for leather is not impacted by the increase in the demand for beef because these goods serve different functions for the consumer and are, therefore, not related. It is worthy of note, that an increase in the price of beef will eventually cause an increase in the supply of leather because cattle ranchers will respond to…… [Read More]

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Market Equilibration the Process of Achieving a

Words: 601 Length: 2 Pages Document Type: Essay Paper #: 2695321

Market Equilibration

The process of achieving a market equilibrium relies on some basic principles. The principle of demand holds that, all other things being equal, the higher the price of a good the less people will demand of that good (Investopedia, 2012). There are exceptions to this law, for example goods with inverse price elasticity of demand, but in general the law of demand holds for all goods, even those with very low price elasticity of demand.

The law of supply is the inverse. It holds that all other things being equal the higher the price of a good, the more suppliers will want to provide. Thus, as prices rise, the supply of a good will rise because the profit associated with the production of that good will increase, but the lower the demand will be, because the buyers' marginal utility will decrease.

Those other things that must be equal,…… [Read More]

Works Cited:

Investopedia. (2012). Economics basics. Investopedia. Retrieved April 11, 2012 from  http://www.investopedia.com/university/economics/economics3.asp#axzz1rk5hnhyh 

Riley, G. (2006). AS markets and market systems. Tutor2U.net. Retrieved April 11, 2012 from  http://tutor2u.net/economics/revision-notes/as-markets-equilibrium-price.html
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Market Equilibration Process for Computer Peripherals That

Words: 639 Length: 2 Pages Document Type: Essay Paper #: 70813341

Market Equilibration Process for Computer Peripherals

That Experience High Level of Cyclicality

The demand for computer peripherals in general for the inkjet and low-end nonimpact printers specifically has continually proven to be highly inelastic, where price reductions are not as effective as a continual stream of new product innovations. Having completed internships with peripherals manufacturers, this observation became very clear as product management and marketing teams continually tested the market equilibration process with price reductions, bundling suppliers and extending the overall warranty period as well. When the law of demand is applied to computer peripherals in general and inkjet printers specifically, the inelasticity of these markets becomes more pronounced and the ancillary process workflows emerge as the primary differentiators.

Analysis of Market Equilibration Process for Computer Peripherals

In the absence of highly elastic product demand and exceptional product differentiation that leads to unitary or highly elastic demand curves for products,…… [Read More]

References

Leijonhufvud, A. (2009). Limits to the equilibrating capabilities of market systems. Journal of Economic Interaction and Coordination, 4(2), 173-182.

Matsushima, N. (2004). Technology of upstream firms and equilibrium product differentiation. International Journal of Industrial Organization, 22(8), 1091-1114.
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Market Value of Commercial Property

Words: 1937 Length: 7 Pages Document Type: Book Report Paper #: 75803270



It is however important to come up with an integrated proactive management of real property in order to cover most of the risks that affect this market sector.

The requirement for the integrated property management

So as to achieve the required alignment between the strategic decisions of a business and other elements like the organization structure, enabling physical environment and work processes, it is necessary that organizations come with clear methods of managing their property. Proactive management of real estate/corporate property is one of the ways of ensuring that the property is not at risk. It however demands that very clear strategic positions are taken by senior management with clarity of the expected deliverable in measurable terms.

Fig.2 Proactive real estate management

Source

Source: Then (1996).

Conclusion

The market value of commercial property has been fluctuation over time. The last three years has however seen it suffer a heavy hit…… [Read More]

References

Appraiser BC Appraisals Inc. What is a cost approach appraisal method  http://www.bcappraisalsinc.com/faq/what-is-a-cost-approach-appraisal-method.html  (2011).

Deutsche Bank. Real estate markets still in grip of financial crisis (2008)

<  http://www.dbresearch.com/PROD/DBR_INTERNET_EN-PROD/PROD0000000000235517.PDF 

Forsyth, S. Why the Market Value of Commercial Property Can Rise & Fall Over Time.(2010)
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Market Watch The Political Economy

Words: 624 Length: 2 Pages Document Type: Article Review Paper #: 99231074



Another example of policy approach is given by the editors' arguments that, in order to successfully implement the 10x Program and restore the balance between the primary and specialty care within the United States, a new policy approach is necessary. Its aim would be that of restoring the role and importance of a strong primary health care, as the basis of the entire American health care system. "To achieve U.S. health policy goals of accessibility, affordability, quality, safety and equity, a robust primary care sector must become the foundation of U.S. health care" (italics in the original text). But not only that this recommendation is linked to policy, it demands new regulatory measures to be taken. These regulatory measures will enhance the capabilities and role of the primary health care sector.

The focus placed by the four authors on the shortages of the contemporaneous medical sector within the United States…… [Read More]

Reference:

Sandy, L.G., Bodenhelmer, T., Pawlson, L.G. Starfield, B., the Political Economy of U.S. Primary Care, Health Affairs, July / August 2009, Vol. 28, No. 4, pp.1136-1144
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Experimental Research Methods in Business Experimental Research

Words: 4846 Length: 16 Pages Document Type: Literature Review Paper #: 87946505

Experimental esearch Methods in Business

Experimental esearch Methods

The author provides a survey of the literature illustrating applied experimental research methods in cross-sections of business and organization types. The advantages and disadvantages of the experimental research methods are discussed for each of the examples provided which run the gamut from depression-era agricultural economics to research conducted for the National Science Institute. While the article focuses on business research methods, the range of examples from multiple disciplines serves to demonstrate the adaptability of various methods to distinct contexts, the importance of thoughtfully developed research questions, and perceptions in the field regarding scientific rigor. The article is intended to guide students in their exploration of the breadth and depth of experimental research methods and to convey a sense of the challenges of applied scientific inquiry.

Introduction

The study of business topics has not always been inherently scientific. Certainly the work of Max…… [Read More]

References

Campbell, A. (2004). A quick guide to research methods, Australian and New Zealand Journal of Family Therapy, 25(3), 163-165.

Cooper, D.R. And Schindler, P.S. (2011). Business research methods. New York, NY: McGraw Hill.

Demarco, T., Hruschka, P., Lister, T., Robertson, S., Robertson, J., and McMenamin, S. (2008). Adrenaline junkies and template zombies: Understanding patterns of project behavior. New York, NY: Dorset House Publishing Co., Inc.

Elliott F.F. (1929, October). Experimental method in economic research, Journal of Farm Economics, 11 (4) 594-596. [Oxford University Press on behalf of the Agricultural & Applied Economics Association]. Retrieved http://www.jstor.org/stable/1229899
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Tolapp Corporation Market Analysis as

Words: 575 Length: 2 Pages Document Type: Research Paper Paper #: 44684984

Not only do these physical retailers represent the same level of competitive increase as the plethora of manufacturers with whom Tolapp is competing, but there are also online retailers and distributors that have very low overhead costs and even larger selections of appliances and competing products, meaning consumers have many different choices available to them other than the Tolapp Corporation not only when it comes to selecting an appliance manufacturer, but even more so in the retail market (QuickMBA, 2012). Though Tolapp might be able to derive some competitive advantage as a manufacturer and retailer, competition for consumer attention will be extreme.

An overall analysis of the manufacturing and the retail markets for appliances leads to some clear implications for the Tolapp Corporation. No matter what the company decides to do or how it decides to grow, it will face serious competition. At this time, focusing on growth and countering…… [Read More]

References

Google Maps. (2012). Accessed 18 April 2012.  http://maps.google.com/maps?hl=en&q=tenessee+appliance+retail+map&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1057&bih=532&um=1&ie=UTF-8&sa=N&tab=wl&authuser=0 

IbisWorld. (2012). Major Household Appliance Manufacturing Market Research Report. Accessed 18 April 2012.  http://www.ibisworld.com/industry/default.aspx?indid=789 

QuickMBA. (2012). Porter's Five Forces. Accessed 18 April 2012.  http://www.quickmba.com/strategy/porter.shtml
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Business Plan for a Market

Words: 1665 Length: 6 Pages Document Type: Research Paper Paper #: 83134472

This can be defined at the system level of the consultancy's network architecture. Finally the firewall of the systems will be defined also through the definition of system parameters throughout the network operating system running the entire firm (Malecki, 2012). There will be little resistance to change for each of these implementations as they are designed to protect and streamline the work being completed in the firm. There will also be a clearer sense of accountability over data security once the Practice Leaders and senior consultants realize that if they accidentally lose their iPhone, iPad or laptop all data will be erased immediately, which forces them to be more vigilant how they uses these systems and also how they are backed up.

Impact of the egulatory Environment

As the proposed research and advisory firm is a private corporation, it does not need to comply with the Sarbanes-Oxley (SOX) Act as…… [Read More]

References

Cox, J. (2009). iPhone winning over it security skeptics. Network World, 26(34), 1-1,12.

Hamblen, M. (2012). iPhone 5: Pros and cons in the enterprise. Computerworld, 46(17), 6-6.

Henry, E., Lin, S., & Ya-wen Yang. (2009). The European-U.S. "GAAP gap": IFRS to U.S. GAAP form 20-F reconciliations. Accounting Horizons, 23(2), 121-150.

Malecki, F. (2012). Next-generation firewalls: Security with performance. Network Security, 2012(12), 19-20.
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Foreign Market Determine Which Institutional and Risk

Words: 1872 Length: 6 Pages Document Type: Essay Paper #: 21417696

Foreign Market

Determine which institutional and risk factors must be considered and whether they support entry or not.

The company needs to evaluate critically the risks and institutional factors before deciding on entering the foreign market. The institutional and risk factors must be relevant to the ambitions and expectations of the company. Institutional factors constitute three principal aspects. The first aspect of institutional factors is the political institutions for instance the nature of policymaking, regulations, and adjudications in the foreign market. The company intending to enter the foreign market must ensure that the political institutions support its mission and vision in the process of exploiting the scarce resources within the economy (Baek, 2011). The second institutional factor is the economic situation of the foreign country. Economic nature of the nation would be in the form of structure of the national factor markets and accessibility of the international factors of production.…… [Read More]

References

Baek, K., & Qian, X. (2011). An Analysis on Political Risks and the Flow Of Foreign Direct

Investment In Developing And Industrialized Economies. Economics, Management & Financial Markets, 6(4), 60-91.

Seyoum, B. (2011). Informal Institutions and Foreign Direct Investment. Journal of Economic

Issues, 45(4), 917-940.
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Expanding Hotel Business Market Plan

Words: 2344 Length: 8 Pages Document Type: Term Paper Paper #: 22921184

The hotel seeks to promote its strategic location and incomparable services to boost its sales to the majority of people and tourists visiting Southern California. Its proximity to central Loss Angeles also gives an advantage to the hotel to target the urban dwellers seeking recreation facilities outside the central city.

Marketing programs

Pricing of services and products offered by the Long beach hotel is under management and control of market conditions of demand and supply. Prices are elastic depending on the season of the year. During peak periods, prices for accommodation services range from $100 to $400. These prices aim to meet the demands of a bigger range of people. The prices vary depending on the capability of a customer. Price charge depends on the facilities available in the hotel rooms and other services that a customer may require such as dinner and breakfast. Charges such as $400 per night…… [Read More]

References

Nijssen, E., Frambach, R. (2001). Creating consumer value through strategic marketing planning: A management approach. AH Dordrecht: Kluwer academic publishers.

Westwood, J. (2002). The marketing plan: A step-by-step guide. London: Kogan page Limited

Stapleton, J & Thomas, J, M. (1998). How to prepare a marketing plan: A guide to reaching the consumer market. Brookfield: Growing publishing limited

Berry, T & Wilson, D. (2001). On target: The book on marketing plans. United States of America: Palo Alto software Inc.
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Wedding Market Planning Developing a Market Plan

Words: 844 Length: 3 Pages Document Type: Essay Paper #: 9456023

Wedding Market Planning

Developing a market plan and strategy for weddings is a challenging endeavor, primarily because it is a highly-differentiated industry that interestingly requires the planner to establish linkages to different kinds of industries. While it is highly specialized as a business, the business owner or planner must be savvy enough to know other businesses as well to remain competitive in the wedding planning business. Market planning and strategy in the wedding industry requires the individual to have an almost innate talent and skill for identifying the specifics and details required to plan and realize a wedding. Thus, for the business owner / entrepreneur / wedding planner, s/he must be both a generalist and a specialist: generalist, because s/he must be able to envision and visualize the overall result of the wedding plan, and specialist, because s/he must be a master of details and linking these details together to…… [Read More]

References

Adler, H. And T. Chien. (2004). "The wedding business: a method to boost food and beverage revenues in hotels." Journal of Foodservice and Business Research.

Terrell, E. (2004). "Wedding industry research." Business Reference Services Website. Retrieved on 10 August 2012. Available at:  http://www.loc.gov/rr/business/wedding/ 

"Wedding statistics." (2012). Association for Wedding Professionals International Website. Retrieved on 10 August 2012. Available at:  http://afwpi.com/wedstats.html