These studies can be beneficial in providing direct human responses, and though such data is not appropriate for statistical analysis, it can provide tremendous insight into the feelings of the average consumer and lead to some creative new ideas (Tutor2u). Surveys could also be sent out or even included in product packages to determine tastes and satisfaction levels, and even advertising awareness and response (Tutor2u). The drawback to such research is that both surveys and panels will only return a handful of responses at a time, and tastes may range greatly between individuals and regionally, making it necessary to conduct many panels over all of the regions which it's Popcorn Time! Wishes to sell to. Still, the benefits of this type of research -- true human insight into the consumer's wants -- far outweigh the limitations.
Some qualitative methods I would employ when conducting research for it's Popcorn Time! would…… [Read More]
Cuently, Kudle has an Asian specialty poduce depatment and a Euopean-style bakey at all of its stoes. Afte eviewing demogaphic data, Kudle may discove that a location unde consideation has a lage ethnic population and can use this infomation to evise the poducts it stocks to cate to unique ethnic food pefeences in the community which may not necessaily be Asian o Euopean.
In Kudle Fine Food's cuent situation, it aleady has thee successful locations, La JaJolla, DelMa and Encinitas. In addition to looking at completely new tows, Kudle ought to exploe whethe o not these existing locations can suppot anothe goumet food shop. It needs to conside the demand at its cuent stoes and the potential demand of the entie town, once again based on demogaphics and competitive analysis. It may be possible to opeate a new stoe in the same town without taking maket shae away fom the…… [Read More]
(as the survey is an intercept interview, the survey should not exceed more than 20 minutes, and the 15-minute interview length would be the recommended duration given that the survey is about customer satisfaction.)
III. Executive Summary
This document provides important information on Mercy Health System's market research plan and strategy: a mini-guide on the market research process and the research plan for the proposed Customer Satisfaction Study.
The market research process mini-guide provides a brief discussion of the important stages in research implementation. Brief descriptions are provided based mainly on the Consultant's experience in market research as conducted in the healthcare / health service setting. Key points discussed include the formulation of the research objectives, developing the research design and methodology (data collection), data analysis and interpretation, and report writing and presentation. While each stage is given its proper merit and importance, it is the Consultant's recommendation that to…… [Read More]
As the elasticity of demand for their products is flat Kudler could easily increase prices on new products and consumers would still buy them. They are missing out on a major opportunity to drive up profitability as a result.
Customer's Preferences for Selection and Unmet Wants
Large-scale retailers often rely on a framework of research to define the preferences and unmet wants or needs of customers by segment and audience (Thompson, Stanton, 2010). This framework impacts everything from the planograms used for laying out retail stores to the definition of pricing and discounting, including seasonal specials on given products (Thompson, Stanton, 2010). Kudler most likely does not have one of these for even the commercial chef market yet, and as a result is missing out on a very significant revenue opportunity. The use of these frameworks can greatly simplify supply chain coordination, store planning, and the development of store promotions.…… [Read More]
Market esearch at Kudler Foods
Market esearch at Kudler Fine Foods
The catalyst of any successful business is the ability to quickly translate customer data in its many forms into a competitive advantage (Perreault, Cannon, & McCarthy, 2008). For Kudler Fine Foods, they have many opportunities to learn from their customers and grow their core business in the process. The intent of this analysis is to evaluate how the many concepts, frameworks and structures of market research can be used to augment and strengthen the store's ability to serve existing customers and gain new ones.
etailers especially need to be cognizant of how to best to coordinate all the market research functions in a concerted and focused base of knowledge which can be used for making insightful, intelligent strategic decisions (Perreault, Cannon, & McCarthy, 2008). For retailers this focus needs to include the complete customer experience from an authenticity and…… [Read More]
Discuss: "Market research is probably the greatest single deterrent to excellence in modern business. It's crutch for manager with no vision and no conviction."
One of the most famous corporate success stories of recent memory, the Apple Corporation, did almost no market research. Instead it relied upon the vision of its CEO and founder Steve Jobs. "Apple as a company follows its instincts. They're less interested in giving the market what it wants as they are in giving the market what it doesn't yet know it wants. Apple aims to create innovate products that didn't previously exist (iPad) or take existing products and redefine them in a way that makes them completely new (iPod, iPhone)" (Bradley 2010). Apple customers are loyal, yet it does not use focus groups, surveys, questionnaires, or other conventional methods of assessing what consumers want. Consumers do not know what they want, Jobs believed.…… [Read More]
In addition to consumption habits, the questionnaire will also focus on purchase habits between these two groups. Lastly, the questionnaire will tackle respondents' attitudes and perceptions about digital entertainment, iPod product line, and Apple Inc. As an American multinational company and consumer electronics manufacturer.
As mentioned earlier, the qualitative exploratory design will make use of the focus group discussion (FGD) method to generate information on the preferences of two groups, users and non-users of portable media player, of concepts on packages / bundles that will be offered for every purchase of a particular product in the iPod product line.
Target espondents/Sampling Scheme
Target respondents for the UAI and FGDs are made up of two main groups: users and non-users of portable media players. Targeted sample size must not be less, but can be more than N=400.
The users group are males/females, 15-55 years old distributed proportionately across socio-economic classes. The…… [Read More]
This is where the fundamental disconnect is in the purchasing process and why despite the heavy investments in catalogs and games the company is still struggling. It is not reaching the most profitable customers on a consistent basis.
4. Using the appropriate t-test, determine if those who purchased from Gucci and those who did not (q11), are different in terms of a. Their evaluations of catalogs (q7_a - q7_f), b. Their perceptions of Gucci (q12_a - q12_d), and c. Their evaluations of the demonstration catalog (q13_a - q13_f)?
Interpret the results, provide marketing implications.
The result of completing the t-tests further supports the observation that catalogs are seen as informative, yet not useful enough based on top-of-mind awareness of respondents alone. Respondents varied significantly however in their evaluations of catalogs in general and the demonstration catalog provided by Gucci for the research project. According to the t-test completed comparing means…… [Read More]
With regard to the second article, a Magic Potion?; Wellness drinks from the Economist (2007), the lack of secondary research is so glaring as to make the claims of weight reduction from drinking the new beverage unbelievable. The entire article could have been two sentences, with the first announcing the drink and the second, that the research had not been released. Further, the investment and financial analyst quoted says he does not like the taste, yet is that relevant? It seems as if the data included in the article is to pump up the Coca-Cola stock price and little else. Secondary data as to the size of the market, Coke's relative market share and the fact that Coke is having trouble with the Centre for Science in the Public Interest all underscores how a lack of secondary data can seriously undermine the credibility of any message or article. For Coke,…… [Read More]
Meanwhile, band images that emeged fom the FGDs will then be detemined and assessed quantitatively, wheein detemined images will be pesented to espondents, and will be asked to choose which image best fits the poduct cited in the suvey.
To evaluate the eseach conducted, I will coss-check the suvey esults, ensuing that the conduct of eseach was conducted in eithe one of the following manne: (1) a homogenous goup of espondents wee given equal chances to view animatics of diffeent kinds of Akie Feet Fam ads, showing diffeent feet food, o (2) showing of one kind of Akie Feet Fam ad to thee o moe diffeent goups that ae consideed homogenous in almost all majo qualifies, except pehaps fo a distinguishing facto distinct in the goup (i.e., occupation of espondents, geogaphic location, poduct patonized, among othes).
Possible categoizations fo the poposed evaluation of the Akie Feet Fam eseaches would also…… [Read More]
sevice (Huse, Evangelho 2007). What is needed is moe concentation fist on the objectives of the study in light of the planes' poposed econfiguations' inceasing full sevice elative to low cost. Once that hypothesis in conjunction with a picing analysis of how much those loyal business leade taveles on the ailine today ae willing to pay, then a moe accuate eseach design can be developed.
Following a claification of the eseach design and hypothesis, the eseach team needs to also conside attitudinal and psychogaphic eseach in addition to puely looking at the economics of picing as it elates to poviding geate sevices on thei jets in the fom of meeting aeas. Specifically looking at what business leades conside to be exceptional sevice offeings elative to thei baseline levels of expectations is citical to see if the inclusion of tables is even in thei set of pefeences o minimum expectations (Enquist,…… [Read More]
For example, in the early 1990's the 'Intel Inside' of computers was great for computer sales. That is until the Intel brand name took a major hit for allowing a faulty chip to make its way to the market. The internet-based Word-of-Mouth made the 'Intel Inside' a marketing nightmare.
The Word-of-Mouth and Buzz marketing approach coupled with the internet are more effective than any available print or television ad currently used because consumers are too overly saturated by those mediums. This new approach of the future was recently used and studied for the popular film 'Fahrenheit 911' and the blockbuster results in revenues clearly show that this new approach is the wave of the next generation.
In conclusion, the world of marketing has changed and our more global and technologically advanced social and business environment will make marketers reevaluate their approach. Marketing executives can no longer go about in…… [Read More]
A third area Kudler needs to concentrate on is understanding the psychographic segments of their customers, including how they perceive themselves as part of a broader group (Wagner, 2010). This is essential for them to gain greater insight into how best to manage these key influencers as part of a broader panel and gain critical intelligence on how to position their business.
Finally, it's very critical that any retail business have exceptionally strong competitive insight and intelligence. This is an area of market research that Kudler Foods needs to concentrate on thoroughly., as they will over time attract greater competition on price alone. If the amateur and commercial chef market is an affluent one in this area of the country, other competitors will certainly begin approaching these customers with loyalty programs and advanced deals. Using social media and continued monitoring of competitors while watching these critical segments' shopping patterns, Kudler…… [Read More]
Microsoft's future development plans for ensuring a high level of usability of their applications also includes putting the familiar Microsoft Office applications interface onto the more complex Enterprise esource Planning (EP) and Customer elationship Management (CM). These are all strategies Microsoft has undertaken based on their research of customers' expectations to bring their previously more difficult-to-use applications more in alignment with what customers' expectations dictate. For Microsoft, the managing of expectations from purely a usability and functionality standpoint can mean the difference of holding onto their long-standing customers or not. esearch expectations are essential for Microsoft to continually bring value to their loyal customer base. Without this research Microsoft would not be able to align their product strategies to the evolving needs and expectations of their customers.
Yu, L (2005). The Great Expectations Effect. MIT Sloan Management eview, 47(1), 5. etrieved March 12, 2008, from ABI/INFOM Global database. (Document…… [Read More]
overtly stated. It aims at showing the benefits and privacy issues associated with the use of technology. The article shows that use of the internet benefits the market researchers by providing them with opportunities to collect research information and presents the lack of privacy of information of the internet users (the big data). The authors present numerous evidences to support the purpose of the article. For example, it raises the questions on the ways in which the internet facilitates market research, then goes ahead to provide detailed analysis of its application in conducting market research. The article also provides multiple privacy issues associated with the use of the big data for functions like social networking and its impacts on the daily life of an individual.
The article bases its findings on researches conducted to determine the influence of the big data/internet on people's privacy and market research. For example, it…… [Read More]
Athletics Supreme Marketing Plan
Company Overview and Market esearch
Overview of Company
Athletics Supreme is a company that has been in the sporting product industry for 10 years now. The main offices and largest retail store of the company is located in New York City. In particular, the company has become a household name in providing sports equipment, such as tennis rackets and balls, rugby balls and footballs. In addition, the company offers sporting exercise equipment, such as treadmills, weights, rollers and the like. The company has grown, both in scale and size, over the past five years. It has been able to open several other retail stores in different states across the nation. In addition, the company has also been able to expand globally with one store in Canada and another in the United Kingdom. In the contemporary, owing to the increase in demand from consumers and popularity, Athletics…… [Read More]
Internet also known as the big data to the market researchers. The article also aims to show the disadvantages associated with the big data like privacy issues. The article presents two dimensions of the Internet use, its benefits, and disadvantages. However, its analysis lies more on the benefits than the disadvantages. The major reasons for supporting these aims are premised on the authors' ability to identify the benefits and the risks associated with the big data and their analysis to support the claims. Through this, they succeed in convincing the reader about the benefits and dangers associated with of the Internet (Nunan & Di Domenico, 2013).
The authors have used different research strategies to support their purposes. They used empirical studies conducted by other researchers like MS 2006, Leigh 2010, Jacobs 2009, Ohm 2009, and IBM to support their case. For example, they obtained information from MS' 2006 research to…… [Read More]
What is lacking however are programs to better monitor competitors, understand more macro-economic and larger industry trends, and also understand how substitute technologies could potentially influence the company's direction. In short, the company's market research department excels at the short-range projects yet is either neglecting or doesn't have the resources to deal with the longer-range research areas that will also impact the company.
Each of these areas of shortcoming will next be analyzed, in addition to a series of recommendations for making the department more effective at the longer-term market research needs going unmet today.
The company I work for manufactures high technology products including parts for computer equipment used in personal computers and network routing equipment used for creating local area networks. As this is a fast-changing industry the ability to monitor and capitalize on longer-term trends is critical for our company, which is an area of market…… [Read More]
Ultimately the use of multiple forecasting techniques serves to increase the knowledge of a market and minimize market entry risk.
How would you forecast sales force size in a specialized industry, for example, aircraft?
As the demand for aircraft is defined by a select set of customers who have highly specialized information needs, defining the sales force size for aircraft would be easily accomplished by looking at the average sales cycles in this specific industry (which happen to be quite long) combined with the project management skills necessary to ensure a design win. A design win is the event where the aircraft is designed into the broader program of an airline, or in the case of military aircraft, purchased by a branch of the Department of Defense. Taking the average length of sales cycles and the total population of potential customers for the specific aircraft, calculating the size of the…… [Read More]
The same differentiation of how research is completed in specific countries also needs to pervade the development and execution of media research in various countries as well. International market research that centers on measuring branding effectiveness often has a focus on aligning with cultural values and norms, and in certain countries, religious beliefs (as is the case in Islamic countries) versus a purely feature or solution focus. Market research on both media preferences including branding and the development of research plans must be attuned to regional differences within nations that are more than just driven by previous purchases of research prospects, the cultural diversity of a nation must also be taken into account if a research project is to be effective (Yin Wong, Merrilees, 2007).
Alexander, N., hodes, M., Myers, H (2007). International market selection: measuring actions instead of intentions. The Journal of Services Marketing, 21(6), 424-434. etrieved January…… [Read More]
A market research plan is the systematic study that deals with the gathering and analysis of the concerned data to assess the role of a certain company in the market and persuade the customers to by their products. Marketing research assist the companies to design better strategies for future with respect to customer behavior (Pickett, 2010).
Marketing audit: It is a systematic and comprehensive evaluation of a company's activities and the results achieved due to its capabilities .In order to carry out marketing research one must understand the role of marketing audit in research.
PUPOSE OF THE AUDIT (Wal-Mart)
Marketing audit is necessary because the Wal-Mart has to compare its performance with the constantly changing market environment. There are certain micro and macro environmental factors that affect the business and marketing operations of the retail business of Wal-Mart largely. A detailed description of them is as under:
Microenvironment:…… [Read More]
e. questionnaires and interview questions) in a manner that allows the researcher to explore specific areas of interest. For example, if the researcher wants to know what aspects of their products or services are most valuable to consumers, the survey instruments can focus on comparisons of value perception or ask consumers directly which variables are more important to them than others (Belch & Belch, 2006). Likewise, if market researchers want to know how important their corporate reputation or values are to consumer choice, they can ask specific questions about those issues. Finally, market researchers can also use survey-based research to determine how effective or ineffective their advertising and promotional efforts are (Gerrig & Zimbardo, 2008).
Domtar Marketing Efforts
The Domtar Corporation is a good example of multi-level marketing. Its corporate websites present various different web pages, some of which are intended for consumption by an adult audience and others that…… [Read More]
As one might expect, cultural psychology is no different. The author of this brief report has been asked to consider a brief case study and example from the cultural psychology field. Specifically, the author has been asked to go to a grocery store or restaurant that is different than one's own culture. Concurrent and primary to that will be a review of an article that is relevant to the field and example given above. Included in that would be items such as the narrative of the article, the methods and samples used, the reporting/findings delivered, the relevance to the class and a few other things. While it would be optimal to be a "fly on the wall" in areas of different cultures, there is the recognition and reaction that reflects that one is not of that culture, even if it is subtle.
The author of this report, as part…… [Read More]
Market Share and Sales
As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.
Ongoing Market Evaluation
Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move…… [Read More]
Market Study and Potential for EOT Cranes, Gantry Cranes, Jib, and the Market for Imported European Hoist and Crane Components in India.
A boom in the construction industry caused a corresponding boom in the demand for construction building equipment (specifically in cranes and hoists), which shows prediction of increasing in the future. Cement, steel, and construction industries have all been involved in this popularity, all of them requesting EOT cranes, Gentry cranes, JIB cranes and European-imported hoist and crane components. The market for machinery is huge, particularly for used machinery coming from Europe with the latter mostly being used in the unorganized sector. Off Highway esearch (OH), reported that in 2009, India sold 6,499 mobile cranes, most of which have been the pick and carry type. As of 2011, the market size for EOT cranes and hoists is approximately s 1,500 crore to 1,700 crore (Project Monitor). By the year…… [Read More]
eliability and Validity in esearch
eliability is a term used to talk about the "test-retest" quality of a measurement. eliability refers the capacity of a measurement to obtain the same results over many repetitions when all the underlying conditions are stable (Chisnall, 2005; Saunders, Lewis and Thornhill, 2009). Many research variables can change over time, and these variables can impact reliability. However, statistical procedures exist to correct for most of those changes and to allow reliable data to be collected.
eliability of the questionnaires
Of the three options for establishing reliability (equivalent forms, internal consistency, parallel forms, and test-retest), internal consistency offers the most practical application for a survey to be used for concept testing or a product launch (Mitchell, 1996). To implement a strategy for determining internal consistency, a market researcher designs a number of survey questionnaire items that measure the same construct (idea, phenomenon, thing) (Chisnall, 2005).…… [Read More]
com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000)
The real skill is involved in making the device suitable to accomplishment of the business strategy and also makes profit persistently. (Howard, 1999) This makes McGrath and Heiens to describe the failures of Internet startups as a moot testimony that "the Internet is a tool, not a panacea" and that a "sound business strategy is always a prerequisite for success" Therefore, even though many successes have appeared to day on the Web in the online industry and in the digital forms in general still more are to be explored for accomplishing long-term goals of the…… [Read More]
MAKET ANALYSIS & PODUCT INNOVATION
Market Analysis and Product Innovation: Facebook Inc.
In an increasingly competitive environment, business organizations must remain innovative. They must deliver offerings that resonate with the ever changing needs of the consumer and the operating environment (Akbar & Tzokas, 2013). This often calls for product innovation, which has been marked as a crucial driver of competitive advantage in the contemporary marketplace (Song & Chen, 2014). Nonetheless, product innovation is often not a straightforward undertaking. An organization must have comprehensive understanding of the environment in which it operates, especially in terms of the threats and opportunities it presents, for its products to succeed in the marketplace (Bart, 2002). The organization must also effectively utilize its resources and capabilities to overcome those threats and take advantage of the opportunities (Holahan, Sullivan & Markham, 2014).
One organization that is an epitome of innovation in today's business environment is Facebook…… [Read More]
When this occurs typically a company will have to scramble to explain why all their commitments about a new product only partially were delivered, if at all. This and the precise market positioning of a new product to ensure existing products are not cannibalized require product managers to have a unique and expert-level skill set (Guide, Li, 2010).
Why the Industry Needs the Product Development and Management Association (PDMA) and New Product Development Professional (NPNP) Certifications
The role of the PDMA is to support the continual education and attainment of excellence in product development and management, creating opportunities for professional advancement for its members while ensuring a consistently high level of professionalism and thought leadership. The PDMA often hosts seminars and promotes opportunities for learning among its membership base, which is global in scope. In addition to its commitment to continual learning, the PDMA also works to define and continually…… [Read More]
"A population is thus an aggregate of creatures, things, cases and so on," ("Populations and Samples," n.d.). The population samples for this research will consist of product developers and engineers, market researchers, Apple employees, and consumers. Using a broad population base like this allows for the most thorough insight possible into how Apple can improve their innovation strategies. The product researchers, engineers, and developers are the people who are most in tune with what can be done, and what is within the pragmatic realm of possibility. For example, if product developers were asked what they would design if money were not an issue, they could help determine some new directions for Apple. Product researchers, engineers, and developers will be contacted directly by our research team. Our research team will phone or email a list of product researchers and developers working for different companies all over the world. The initial…… [Read More]
Over the last few years, the government has exerted more control on the insurance industry by controlling premium rates meaning the industry has become less competitive on pricing. In addition to this, through Obamacare, the government has set requirements for healthcare insurers which have significantly reduced their medical loss ratio Dinan 396.
The second factor that affects the degree of competitiveness of the industry is the number of companies operating in the industry. This has been the major reason for the hundreds of mergers in the industry since this is the major driving factor for changes in market share. The last factor is government-provided health insurance. The government provides insurance plans which create significant competition for the private companies Vanness and olfe 101()
The productivity measures that can be developed are the number of health insurance consumers, average cost of providing medical cover and price of health insurance premiums. The…… [Read More]
Market Model Patterns of Change
Market Model Pattern of Change
The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.
Explain the industry and outline the overall wave of change of the specific market structure
The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental…… [Read More]
For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy…… [Read More]
Market Model Changes
The medtech, or medical technology, industry is a large and intensely competitive industry that produces highly innovative medical devices for hospitals and other healthcare facilities in the effort to save lives and improve health for patients (Research, 2012). It is spread across different segments including, cardiology, oncology, neuro, orthopedic, and aesthetic devices. It relies largely on aging baby boomers, high unmet medical needs, and increased incidence of lifestyle diseases, including cardiovascular disease, diabetes, hypertension, and obesity.
The industry is being challenged by pricing concerns, hospital admissions and procedural volume, uncertainty concerning healthcare reform, Medicare reimbursement issues as agencies are looking for cost reduction measures, and regulatory overhang. There is a rise in patients deferring treatment in elective procedures. "One factor aligning economic and clinical forces: in the U.S., the number of medical practices owned by hospitals grew from 25% in 2005 to 50% in 2008" (practice, 2011).…… [Read More]
Market Entry Challenges in Asia
Many companies want to move into Asia, but there are market entry challenges that have to be faced there. Still, Asia represents a very important and profitable market for many companies, and it is not unusual for these companies to draw major profits from their overseas operations. EBay, however, has many problems in the Asian markets, and has struggled with these issues in the past (Chan, 2007). In order to understand why this is the case for the company, one must address the 4 Ps (product, place, promotion, and price). By looking at each one of those, a person can get a better idea of why eBay failed in some of the Asian markets and why it performed better in others. In the U.S., eBay is very popular. The same is true for the UK and a few other countries. That does not mean, though,…… [Read More]
arket Analysis of House of Fraser
House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.
The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.
House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by…… [Read More]
One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), indows, Symbian and other systems. The market has moved from a stable oligopoly of four firms basically between two firms into a market that is much closer to monopolistic competition. However, there is the risk that as operating systems shake out, the market could return to an oligopoly of just three operating systems (est & Mace, 2007).
In the short-run, firms in this industry will seek to gain market share through differentiation. The products are slightly differentiated from each other -- they…… [Read More]
Of course, this is a good thing for customers on short-term, but is negatively affects other companies on the market. This is because smaller competitors and especially those that intend to enter the market addressed by IBM find it at least difficult to provide product prices in accordance with those provided by IBM. These smaller companies do not have the ability of reducing their production or operating costs, which does not allow them to introduce competitive prices on the market. This way, they are clearly disfavored by IBM's position and market power.
In addition to this, in a field like it, it is imperative to make continuous investments into the research and development activity. This requires significant capital amounts from these companies. The investment levels that IBM reaches cannot be reached by many of these companies. This makes it difficult for these companies to keep up with IBM and its…… [Read More]
Even public transportation is growing more expensive, given that cash-strapped states are raising fares.
Victory offers customizable bikes with great value and power, according to its promotional literature. I
Victory began as an "offshoot" of Polaris Industries, which is mainly known for marketing snowmobiles and ATVs. Amongst the target audience, particularly in the South and areas where snowmobiling is uncommon, it may have little brand recognition.
The economic downturn and demand for more fuel-efficient vehicles could be capitalized upon as a great opportunity for the company -- more individuals are likely to be seeking out motorcycles as a mode of transportation.
In a recent head-to-head of Harleys and Victories, one trade magazine said that Victory produced the superior model, but Harley had the better-known name: "It comes down to cooler character of the Harley vs. The better handling, more powerful Cross Country. I know…… [Read More]
Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. That will be the lifeline for the international network. That's what sets up apart from our rivals." (Dunn, 2009)
Martin Russell states in the report entitled: "Arik Air: The Future of African Aviation" that both the "internal opinion of African air travel and that of onlookers overseas was bleak before the arrival of Nigeria's newest treasure, Arik Air." (2008) Russell states that the aviation industry is African is "hampered by somewhat less predictable weather and frequent storms" resulting in aviation in African being "far from predictable with temperamental skies that readily…… [Read More]
In order to be able to calculate the market penetration in our case, we should first give a brief definition and description of the market penetration concept. Identified by some with the company's market share, the market penetration concept allows a company to determine "what percentage of all possible sales was represented by their actual sales"
It is calculated by " measuring all real sales of a given good for a given period and then comparing that total with the total of all sales of that specific good for the same period made by one's own company"
In our particular case, we will be calculating the market penetration as the ratio between the total number of customers on the market and the number of customers that have actually bought our company's products.
Market Penetration = Number of customers that have bought the product/Total number of customers…… [Read More]
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may…… [Read More]
Market Society and the Public Sphere
My journal text comes to illustrate the utmost significance of globalization viewed as the force molding and shaping the current world. It describes the multidimensional aspect of globalization that influences and encompasses all facets of life through an integrated network. Currently, globalization is the buzzword in media articles, daily talks of media people and talks of politicians. There is no aspect of life that is not influenced or affected by globalization (Tober, 2006, 33). However, many people find it difficult to reflect on this phenomenon. This is because the term is applied in so many aspects leading to its ambiguity in defining it according to my text.
Numerous volumes of work have written about globalization in numerous fields such as political, science, business, economics, sociology and many more. This has made the term globalization lack a precise cogent theory and definition. This is seen…… [Read More]
Market Model Patterns of Change
Sir/Madam, answers attachment page. But write a APA format, citing quotations a APA format. answers fits 3 pages.
The operating system software industry that was dominated by Microsoft was a monopoly till quite some years back when other players came into the market and disrupted the monopoly. These players include Linux with their various operating system software such as edhat and Ubuntu and Apple with their Macintosh operating system.
The general pattern of change in this particular market model was that of monopoly to oligopoly. There are several short-run and long-run behaviors in the monopoly and oligopoly market models. In monopoly, there is only one market player who has full control over the market. However, in oligopoly, there are several market players who hold different market shares depending on their marketing strategies, brand awareness, product specification, product diversification, etc. Soberman & Gatignon, 2005()
The short-run…… [Read More]
One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.
Short Run and Long…… [Read More]
Office Depot started its operation five years after Staples. The company has aligned its business strategy to target increasing its market share through business policies similar to those undertaken by Staples Inc. The company is locally owned and faces difficulties in capital expansion to be able to roll more distribution outlets similar to Staples. This has incapacitated the company in acquiring economic of scale in operation. The company currently controls 27% of the total market shares in regions where Staples operates. Office Max is a foreign company that has been in operation for the last 8 years. The company traces its roots in Australia where it controls the largest proportion of office paper supply. In the region, the company has captured 8% of the market share in distributing paper products majorly. The company targets to acquire the market for paper distribution this being where the larger proportion of stationary demand…… [Read More]
Market Potential Index
There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.
The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.
Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.
Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.
The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class,…… [Read More]
3. How the quality of service changed and why?
The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and needs of each ethnic population represented by the segments served. The quality also increased because the staff also began to better understand the unique needs of the patients being served, with more emphasis on interpersonal communication than had been the case in the past. This personalization aspect of leadership works both ways; the hospital staff had a much better appreciation and understanding of the unique needs of the population they were serving, and the potential patients and customers developed familiarity and trust with the providers. The next step for the hospital is to create a means to continually evaluate the level of satisfaction they are delivering to patients. The hospital could use the SEVQUAL metrics to evaluate the level of…… [Read More]
Once again, the quantity supplied of chicken does not change in the short run because supply is a factor of time, meaning that chicken farmers also need time to adjust their inventory.
Beef and leather are complements-in-production because they are simultaneously produced using the exact same resource, cattle. Thus, the production of one good automatically triggers the production of the other. As noted in the market for beef, the supply of beef does not respond to demand changes in the short run, thus the supply of leather is also not impacted. Likewise, the demand for leather is not impacted by the increase in the demand for beef because these goods serve different functions for the consumer and are, therefore, not related. It is worthy of note, that an increase in the price of beef will eventually cause an increase in the supply of leather because cattle ranchers will respond to…… [Read More]
The process of achieving a market equilibrium relies on some basic principles. The principle of demand holds that, all other things being equal, the higher the price of a good the less people will demand of that good (Investopedia, 2012). There are exceptions to this law, for example goods with inverse price elasticity of demand, but in general the law of demand holds for all goods, even those with very low price elasticity of demand.
The law of supply is the inverse. It holds that all other things being equal the higher the price of a good, the more suppliers will want to provide. Thus, as prices rise, the supply of a good will rise because the profit associated with the production of that good will increase, but the lower the demand will be, because the buyers' marginal utility will decrease.
Those other things that must be equal,…… [Read More]
Market Equilibration Process for Computer Peripherals
That Experience High Level of Cyclicality
The demand for computer peripherals in general for the inkjet and low-end nonimpact printers specifically has continually proven to be highly inelastic, where price reductions are not as effective as a continual stream of new product innovations. Having completed internships with peripherals manufacturers, this observation became very clear as product management and marketing teams continually tested the market equilibration process with price reductions, bundling suppliers and extending the overall warranty period as well. When the law of demand is applied to computer peripherals in general and inkjet printers specifically, the inelasticity of these markets becomes more pronounced and the ancillary process workflows emerge as the primary differentiators.
Analysis of Market Equilibration Process for Computer Peripherals
In the absence of highly elastic product demand and exceptional product differentiation that leads to unitary or highly elastic demand curves for products,…… [Read More]
It is however important to come up with an integrated proactive management of real property in order to cover most of the risks that affect this market sector.
The requirement for the integrated property management
So as to achieve the required alignment between the strategic decisions of a business and other elements like the organization structure, enabling physical environment and work processes, it is necessary that organizations come with clear methods of managing their property. Proactive management of real estate/corporate property is one of the ways of ensuring that the property is not at risk. It however demands that very clear strategic positions are taken by senior management with clarity of the expected deliverable in measurable terms.
Fig.2 Proactive real estate management
Source: Then (1996).
The market value of commercial property has been fluctuation over time. The last three years has however seen it suffer a heavy hit…… [Read More]
Another example of policy approach is given by the editors' arguments that, in order to successfully implement the 10x Program and restore the balance between the primary and specialty care within the United States, a new policy approach is necessary. Its aim would be that of restoring the role and importance of a strong primary health care, as the basis of the entire American health care system. "To achieve U.S. health policy goals of accessibility, affordability, quality, safety and equity, a robust primary care sector must become the foundation of U.S. health care" (italics in the original text). But not only that this recommendation is linked to policy, it demands new regulatory measures to be taken. These regulatory measures will enhance the capabilities and role of the primary health care sector.
The focus placed by the four authors on the shortages of the contemporaneous medical sector within the United States…… [Read More]
Experimental esearch Methods in Business
Experimental esearch Methods
The author provides a survey of the literature illustrating applied experimental research methods in cross-sections of business and organization types. The advantages and disadvantages of the experimental research methods are discussed for each of the examples provided which run the gamut from depression-era agricultural economics to research conducted for the National Science Institute. While the article focuses on business research methods, the range of examples from multiple disciplines serves to demonstrate the adaptability of various methods to distinct contexts, the importance of thoughtfully developed research questions, and perceptions in the field regarding scientific rigor. The article is intended to guide students in their exploration of the breadth and depth of experimental research methods and to convey a sense of the challenges of applied scientific inquiry.
The study of business topics has not always been inherently scientific. Certainly the work of Max…… [Read More]
Not only do these physical retailers represent the same level of competitive increase as the plethora of manufacturers with whom Tolapp is competing, but there are also online retailers and distributors that have very low overhead costs and even larger selections of appliances and competing products, meaning consumers have many different choices available to them other than the Tolapp Corporation not only when it comes to selecting an appliance manufacturer, but even more so in the retail market (QuickMBA, 2012). Though Tolapp might be able to derive some competitive advantage as a manufacturer and retailer, competition for consumer attention will be extreme.
An overall analysis of the manufacturing and the retail markets for appliances leads to some clear implications for the Tolapp Corporation. No matter what the company decides to do or how it decides to grow, it will face serious competition. At this time, focusing on growth and countering…… [Read More]
This can be defined at the system level of the consultancy's network architecture. Finally the firewall of the systems will be defined also through the definition of system parameters throughout the network operating system running the entire firm (Malecki, 2012). There will be little resistance to change for each of these implementations as they are designed to protect and streamline the work being completed in the firm. There will also be a clearer sense of accountability over data security once the Practice Leaders and senior consultants realize that if they accidentally lose their iPhone, iPad or laptop all data will be erased immediately, which forces them to be more vigilant how they uses these systems and also how they are backed up.
Impact of the egulatory Environment
As the proposed research and advisory firm is a private corporation, it does not need to comply with the Sarbanes-Oxley (SOX) Act as…… [Read More]
Determine which institutional and risk factors must be considered and whether they support entry or not.
The company needs to evaluate critically the risks and institutional factors before deciding on entering the foreign market. The institutional and risk factors must be relevant to the ambitions and expectations of the company. Institutional factors constitute three principal aspects. The first aspect of institutional factors is the political institutions for instance the nature of policymaking, regulations, and adjudications in the foreign market. The company intending to enter the foreign market must ensure that the political institutions support its mission and vision in the process of exploiting the scarce resources within the economy (Baek, 2011). The second institutional factor is the economic situation of the foreign country. Economic nature of the nation would be in the form of structure of the national factor markets and accessibility of the international factors of production.…… [Read More]
The hotel seeks to promote its strategic location and incomparable services to boost its sales to the majority of people and tourists visiting Southern California. Its proximity to central Loss Angeles also gives an advantage to the hotel to target the urban dwellers seeking recreation facilities outside the central city.
Pricing of services and products offered by the Long beach hotel is under management and control of market conditions of demand and supply. Prices are elastic depending on the season of the year. During peak periods, prices for accommodation services range from $100 to $400. These prices aim to meet the demands of a bigger range of people. The prices vary depending on the capability of a customer. Price charge depends on the facilities available in the hotel rooms and other services that a customer may require such as dinner and breakfast. Charges such as $400 per night…… [Read More]
Wedding Market Planning
Developing a market plan and strategy for weddings is a challenging endeavor, primarily because it is a highly-differentiated industry that interestingly requires the planner to establish linkages to different kinds of industries. While it is highly specialized as a business, the business owner or planner must be savvy enough to know other businesses as well to remain competitive in the wedding planning business. Market planning and strategy in the wedding industry requires the individual to have an almost innate talent and skill for identifying the specifics and details required to plan and realize a wedding. Thus, for the business owner / entrepreneur / wedding planner, s/he must be both a generalist and a specialist: generalist, because s/he must be able to envision and visualize the overall result of the wedding plan, and specialist, because s/he must be a master of details and linking these details together to…… [Read More]
high tech global economy, market researchers are facing all new challenges and this case provided an insight into one of the major dilemmas. This case focused on the fact that marketers have been trying to get in touch with our current teen population. The objective of the case was to help differentiate between basic and applied research methods and to evaluate how ethical marketing approaches are being used by research companies. These teens are more culturally diverse and as a group out number their predecessor groups such as the baby boomers. As noted, teens have become one of the fastest growing segments of the population and they are expected to continue to grow. But, to differentiate this group from any other, these teens live in a world of X-Box, high definition satellite TV, internet ready personal computers, palms, cell phones and ATM's full of cash. In other words, they may…… [Read More]