Marketing Environment
Marketing is considered as both an art and a science. The aim of this effort or activity in any organization is to ensure that the future development and growth of the sales of its products takes place and thus maximize the profitability of the company which are received from the products. At the same time, one should understand that the world develops in a helical manner. This makes the possibility of what is new commonplace tomorrow, and thus enables to reduce profits. On the other hand we could note that technical developments bring out the possibilities of new products which have to be launched by a profitable company in its search for the retention of market share and profits. Some succeed and some don't succeed. The search therefore continues and often new leaders thus have a chance to replace the old. This is thus the environment in which all….

Marketing Environment
Products posses a limited lifespan that comprises of four distinct stages of development with each of the development stages presenting its own unique opportunities as well as constraints. This is what is termed as the product life cycle which will be discussed with examples from the healthcare industry.

This involves the initial presentation of a particular product into the market.at this stage the sales of the product start growing slowly as the public gets to know of the product that has been newly introduced to them.in the case of healthcare industry this is the stage where the product appears in hospitals, drug stores and people start seeing advertisements either in televisions or print (Suttle, 2009).

Growth phase

This is the stage where sales and profits of the new product start rising.in this stage the price of the product will remain same in order for maximum profits to be realized.it is also….

Economics
Pick a marketing environment and a popular brand of your coice. Ten discuss te potential impact on te brand of trends tat are observable in tat external environment. How will tey impact te demand for te product? How will tey define wo te competitors are? Wat recommendations would you make to te brand to prepare for te canges your see coming from te environmental trends you observed?

I coose Coca-Cola as te brand of coice. I coose te macroenivronment as marketing environment. Te macro environment constitutes influences from te muc larger global society. Tese include culture, political issues, tecnology, te natural environment, economic issues and demograpic factors amongst oters. Te Coca-Cola beverage, produced by te Coca-Cola Company of Atlanta, Georgia is sold in more tan 200 countries. Te Company produces te Coca-Cola (oterwise called Coke) beverage wic is ten distributed to licensed international Coca-Cola bottlers. It is peraps one of te….

business-to-Business marketing environment and critically analyse them, with special reference the UK market in Europe
Identify the major trends in the business-to-business marketing environment and critically analyse them,

With special reference the UK market in Europe

Of the many trends in Business-to-Business (B2B) marketing, the most significant are social media, the continual growth of globalization, supply chains, outsourcing, green marketing and data driven marketing. Taken together these trends are completely redefining the platforms, programs and strategies of B2B marketers throughout the UK and Europe. The intent of this analysis is to provide insights into each of these trends and illustrate how B2B marketers can make the most of the opportunities they provide.

Social Media's apid Ascension and Its Impact on B2B Marketing

Social networks are redefining B2B marketing strategies faster than any other trend included in this analysis, as the collection of these applications are defining customer relationships. Instead of having to contend with….

Tesco's Marketing Environment and Performance
Today, there are a number of retail grocery and general merchandise corporations competing at the global level, including Walmart, Carrefour and Tesco. Although Walmart remains the largest retailer in the world today, Tesco in particular is fast acquiring its market share in several regions, especially China. Moreover, the company's innovation in providing efficient products and services to its customers has provided it with a distinct competitive advantage in its core United Kingdom domestic market, where it remains the largest grocery retailer in the country today. In fact, one of the main themes to quickly emerge from the research that follows is just how important Tesco is to its customers, with most simply taking the company's presence for granted. To determine how Tesco achieved this impressive level of performance, this study examines the company's proven track record of superior performance in a highly competitive industry to….

Unlike some professions, there is no ethical code for marketing professionals. But that does not mean that marketers can ignore the impact their powerful message has on others. In recent years, marketers have been criticized for making unhealthy pastimes attractive (such as eating fast food and smoking cigarettes) as well as marketing to vulnerable populations such as adolescents and children who cannot distinguish advertising from information. On one hand, in a free society, marketers have relatively free rein in terms of what they can transmit, so long as they do not outright lie. On the other hand, there have been calls to regulate advertising and marketing because of fears of its negative social impact. Companies that have violated ethical guidelines have been faced with legal sanctions and boycotts. “Nutella, a sugary hazelnut spread that was pitched as part of a nutritious breakfast for children—the company was sued, ultimately reimbursing up….

Marketing Plan
Name, Location, Nature

The business will be a food truck specializing in chicken and waffles. It will be called Big Mabel's Chicken & Waffles, the namesake being a fictional grandmother who, according to the marketing myth, developed the recipes. The food truck will have a number of different locations, which is normal in the business. The city will license out specific spaces and times for the truck, generally when those areas have high traffic. The business model is especially suited for areas where traffic is high only during a few hours of the day, so lunch time near construction sites, by the stadium on game night, or in a bar district on weekend evenings. The kitchen is tiny, so the choice of food will be limited to chicken and waffles, which is a classic American dish.

Customer Analysis

There are a number of potential customers. These will differ by location, naturally, but….

It remains important, however, that the company does not violate any of the prevailing laws with respect to marketing. Laws concerning false advertising and intellectual property (especially trademark) violations must be paid due attention when developing the marketing strategy. At present, BCC seems to be well clear of any laws on these subjects, but they are worth acquiring knowledge of nevertheless.
Conclusion

Bathurst Carbon Cutters cannot reject the idea of marketing outright, for two reasons. The first is that the notion of marketing as destructive is false, especially given that the underlying theory of the business appears to be that convincing more Bathurst residents to utilize bicycles will ultimately benefit the environment. If this is the case, then the business is faced with an ethical dilemma should it proceed, not only because marketing activity is inevitable but because the name of the company conveys to the consumer the idea of environmental….

The global online marketplace is one that represents a significant opportunity for M&S with the Per Una brand, yet the retailer is reticent to move away from oyal Mail and White Arrow courier services. To capitalize on the unmet needs of higher-income consumers in the Middle East and Asia, M&S must create a more aggressive shipping and logistics program to support the sales of the Per Una brand throughout these regions of the world. Global competition online for lingerie and woman's wear is forcing the urgency of this issue for M&S general management today.
A third marketing environmental factor that M&S must concentrate on with regard to the primary customer segments who purchase the Per Una brand of lingerie and women's wear are the environmental "green" initiatives and corporate social responsibility (CS) initiatives that Per Una and its supply chain partners also adhere to. The more environmentally conscious the consumer….

As a result of huge growth, the company's management may lose focus of the scope of their business.

Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.

Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.

The constrant production nature of the product leads to huge strains on personnel and machinery.

Product line and client base lack diversification.

While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.

Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.

The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.

External

Opportunities

The bakery industry is growing as evidenced by the increasing sales.

There….

The most relevant competitors at this stage are represented by the Microsoft Corporation, the SEGA Corporation and the Sony Corporation (Hoovers, 2010).
In terms of the second persona, the competition is less concentrated as the hi-tech consumers will often renounce brand loyalty and will look for products which serve their needs, even if these products are sold by small size companies. This status quo is due to two primary elements:

On the one hand, the technical consumers have higher expectations. They do not care for fashionability, but they expect high quality or even flexibility so that they can program over the initial application and personalize the game.

On the other hand, the status quo was propagated by the abundance of firms and even individuals who create applications and sell them within the virtual community. The advent of the internet then enhances competition within the industry by bringing games and gamers closer together.

Given….

Faced with a stiff competition from the two companies, Toyota must adopt either one of these two, or perhaps both, strategies in order to keep up with the 'numbers' game in sales and marketing of Toyota cars.
ne of the primary bases of Toyota for using the boomer's babies are (1) the consumer market's capability to buy or be enticed to buy a car and (2) dependence on its loyal customers over the years. The first rationale or basis illustrates the nature of consumers who are car-buyers: since it is the adult-middle-aged customers who have disposable incomes big or sufficient enough to buy a car, then they are the most logical target market that Toyota, or any car company for that matter, should center on. The second basis works on the assumption that Toyota has a strong following from its former customers -- customers who were satisfied in the quality,….

Marketing Plan
Trendy Electronics, Inc., is a small company that is family owned and which is just about to celebrate its five-year work anniversary. Trendy Electronics sells the latest electronics ranging from computers to television screens, stereos and fridges and microwaves to companies and organizations for their use. The forty employees of Trendy Electronics face plenty of marketing challenges because more and more companies are opting to purchase electronics from supermarkets. In the past few months the employees have been quite idle. The biggest test that Trendy Electronics faces is to come up with better marketing techniques to retain its customers and also attract new clients as well. An assessment and appraisal of the business's internal strengths and weaknesses and external opportunities and threats functioned as the basis for this strategic examination and marketing plan. To be more precise, the marketing plan places emphasis on the business's growth strategy, signifying manners….

(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below.
2.3. Human Barriers

As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what is also apparent from the literature on the subject is that there are many human barriers to these developments. Central to these human barriers is resistance to change. As one pundit states, there are a number of reasons why people may be unwilling to accept organizational and technological changes implicit in e-marketing; for example when their stability and security is threatened and "… Coping strategies and comfort zones are affected." (Harris & Dennis, 2002, p. 74) This can occur when new emerging technologies are introduced.

The growth of e-marketing methods can therefore cause anxiety in some people who may feel threatened by these new technologies and approaches to marketing and business. This….

For the first 2010/2011 fiscal quarter ending Aug 31, FedEx Freight generated revenue of $1.26 billion, up 28% from last year's $982 million, but made a loss of $16 million -- down from an income of $2 million a year ago (2010, FedEx).

FedEx Corp. reported gross revenue of $9.46 billion in the quarter, up 18% from $8.01 billion the previous year; operating income of $628 million, a 99% increase from $315 million last year; and net income of $380 million, a gain of 110% from $181 million in 2009/10 (2010, FedEx).

Financial Performance

On September 15, FedEx shares dropped by 3.4% on the news that profits in the quarter ending August 31 (the first quarter of fiscal 2011) had totaled $380 million. Although they had doubled relative to the immediately preceding quarter, this profit level was still seen as somewhat below market expectations (2010, Company Profiles).

According to Investor's Business Daily, the company….