Filter By:

Sort By:

Reset Filters

Marketing Environment Essays (Examples)

Having trouble coming up with an Essay Title?

Use our essay title generator to get ideas and recommendations instantly

Marketing Plan Name Location Nature the Business
Words: 975 Length: 3 Pages Document Type: Essay Paper #: 31928662
Read Full Paper  ❯

Marketing Plan

Name, Location, Nature

The business will be a food truck specializing in chicken and waffles. It will be called Big Mabel's Chicken & Waffles, the namesake being a fictional grandmother who, according to the marketing myth, developed the recipes. The food truck will have a number of different locations, which is normal in the business. The city will license out specific spaces and times for the truck, generally when those areas have high traffic. The business model is especially suited for areas where traffic is high only during a few hours of the day, so lunch time near construction sites, by the stadium on game night, or in a bar district on weekend evenings. The kitchen is tiny, so the choice of food will be limited to chicken and waffles, which is a classic American dish.

Customer Analysis

There are a number of potential customers. These will differ…

Referenced:

Christ, Paul (2011). Principles of Marketing. KnowThis.com. Available December 3, 2012, at  http://www.knowthis.com/principles-of-marketing-tutorials/ 

Marketing Power Dictionary (2011). American Marketing Association.. Available December 3, 2012 at http://www.marketingpower.com/_la

Marketing Made Simple. (n.d.). Available December 3, 2012 at.

http://www.marketing-made-simple.com/

Marketing in the Simplest Terms
Words: 2039 Length: 7 Pages Document Type: Term Paper Paper #: 77690616
Read Full Paper  ❯

It remains important, however, that the company does not violate any of the prevailing laws with respect to marketing. Laws concerning false advertising and intellectual property (especially trademark) violations must be paid due attention when developing the marketing strategy. At present, BCC seems to be well clear of any laws on these subjects, but they are worth acquiring knowledge of nevertheless.

Conclusion

Bathurst Carbon Cutters cannot reject the idea of marketing outright, for two reasons. The first is that the notion of marketing as destructive is false, especially given that the underlying theory of the business appears to be that convincing more Bathurst residents to utilize bicycles will ultimately benefit the environment. If this is the case, then the business is faced with an ethical dilemma should it proceed, not only because marketing activity is inevitable but because the name of the company conveys to the consumer the idea of…

Works Cited:

Silk, A. (2006). What is marketing? Boston: Harvard Business Press.

Investopedia. (2010). Perfect competition. Investopedia. Retrieved October 6, 2010 from  http://www.investopedia.com/terms/p/perfectcompetition.asp 

QuickMBA. (2007). The marketing mix. QuickMBA.com. Retrieved October 6, 2010 from  http://www.quickmba.com/marketing/mix/ 

No author. (2010). A brief history of marketing. Bournemouth University. Retrieved October 6, 2010 from  http://media3.bmth.ac.uk/marketing/02defining/01history.html

Marketing Report Per Una Brand
Words: 819 Length: 2 Pages Document Type: Thesis Paper #: 79801310
Read Full Paper  ❯

The global online marketplace is one that represents a significant opportunity for M&S with the Per Una brand, yet the retailer is reticent to move away from oyal Mail and White Arrow courier services. To capitalize on the unmet needs of higher-income consumers in the Middle East and Asia, M&S must create a more aggressive shipping and logistics program to support the sales of the Per Una brand throughout these regions of the world. Global competition online for lingerie and woman's wear is forcing the urgency of this issue for M&S general management today.

A third marketing environmental factor that M&S must concentrate on with regard to the primary customer segments who purchase the Per Una brand of lingerie and women's wear are the environmental "green" initiatives and corporate social responsibility (CS) initiatives that Per Una and its supply chain partners also adhere to. The more environmentally conscious the consumer…

References

Manfreda Cavazza 2007. M&S blooms as Rose wins women's vote. McClatchy - Tribune Business News May 23

1.  http://www.proquest.com  (Accessed November 10, 2008).

Jonathan Guthrie 2008. First the credit crisis, now the fashion crisis:[LONDON 1ST EDITION]. Financial Times, February 14,

Marketing Problem Nokia Marketing Problem Lack of
Words: 911 Length: 3 Pages Document Type: Essay Paper #: 29130604
Read Full Paper  ❯

Marketing Problem Nokia

Marketing problem: Lack of product innovation

Current marketing environment of Nokia

Marketing Problem Nokia

Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual eport, 2012). Although Nokia was the first company to have launched…

References

Ewing, A., Moritz, S. & McMahon, M. (2013). Nokia Unveils Lumia Phone with Camera to Revive Demand. Bloomberg Businessweek. Retrieved from: [ http://www.businessweek.com/news/2013-07-11/nokia-to-sell-phone-with-high-resolution-camera-to-revive-demand ]

Gassee, J.L. (2012, April). Nokia: Three Problems for deposed king of Mobile Phones. The Guardian. Retrieved from: [ http://www.guardian.co.uk/technology/2012/apr/23/monday-note-nokia ]

Nokia Annual Report. (2012). Enabling a Mobile World. Nokia Siemens Networks. Retrieved from: [http://i.nokia.com/blob/view/-/2268488/data/3/-/NSN-form-2013.pdf]

Marketing Plan for Miller Inc
Words: 6075 Length: 20 Pages Document Type: Term Paper Paper #: 79496921
Read Full Paper  ❯



As a result of huge growth, the company's management may lose focus of the scope of their business.

Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.

Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.

The constrant production nature of the product leads to huge strains on personnel and machinery.

Product line and client base lack diversification.

While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.

Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.

The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.

External

Opportunities

The…

References

Armstrong, G., et al. Marketing: An Introduction. Essex: Financial Times Prentice Hall, 2009. Print.

Brenkert, George G. "Ethical Challenges of Social Marketing." Journal of Public Policy & Marketing 21.1 (2002): 14-25. Print.

Clow, K.E., and D. Baack. Integrated Advertising, Promotion, and Marketing Communications. Boston, MA: Pearson Prentice Hall, 2007. Print.

Cooper, Lee G. "Strategic Marketing Planning for Radically New Products." The Journal of Marketing 64.1 (2000): 1-16. Print.

Marketing Plan for a New
Words: 3685 Length: 12 Pages Document Type: Term Paper Paper #: 62284785
Read Full Paper  ❯

The most relevant competitors at this stage are represented by the Microsoft Corporation, the SEGA Corporation and the Sony Corporation (Hoovers, 2010).

In terms of the second persona, the competition is less concentrated as the hi-tech consumers will often renounce brand loyalty and will look for products which serve their needs, even if these products are sold by small size companies. This status quo is due to two primary elements:

On the one hand, the technical consumers have higher expectations. They do not care for fashionability, but they expect high quality or even flexibility so that they can program over the initial application and personalize the game.

On the other hand, the status quo was propagated by the abundance of firms and even individuals who create applications and sell them within the virtual community. The advent of the internet then enhances competition within the industry by bringing games and gamers…

References:

Farhoomand, a., 2009, Nintendo's disruptive strategy: implications for the video game industry, the Asia Case Research Center

Kotler, P., Keller, K.L., 2009, Marketing management, 13th edition, Pearson Education

2010, Nintendo Co. Ltd., Datamonitor,  http://www.datamonitor.com/store/Product/nintendo_co_ltd?productid=AC85BB43-AE55-413B-A0AD-445DFE712CE3  last accessed on November 26, 2010

2010, Nintendo Co. Ltd., Hoovers, http://www.hoovers.com/company/Nintendo_Co_Ltd/crxkki-1.html last accessed on November 26, 2010

Marketing Toyota's Problem as Discussed
Words: 897 Length: 3 Pages Document Type: Term Paper Paper #: 20618734
Read Full Paper  ❯

Faced with a stiff competition from the two companies, Toyota must adopt either one of these two, or perhaps both, strategies in order to keep up with the 'numbers' game in sales and marketing of Toyota cars.

ne of the primary bases of Toyota for using the boomer's babies are (1) the consumer market's capability to buy or be enticed to buy a car and (2) dependence on its loyal customers over the years. The first rationale or basis illustrates the nature of consumers who are car-buyers: since it is the adult-middle-aged customers who have disposable incomes big or sufficient enough to buy a car, then they are the most logical target market that Toyota, or any car company for that matter, should center on. The second basis works on the assumption that Toyota has a strong following from its former customers -- customers who were satisfied in the quality,…

One of the primary bases of Toyota for using the boomer's babies are (1) the consumer market's capability to buy or be enticed to buy a car and (2) dependence on its loyal customers over the years. The first rationale or basis illustrates the nature of consumers who are car-buyers: since it is the adult-middle-aged customers who have disposable incomes big or sufficient enough to buy a car, then they are the most logical target market that Toyota, or any car company for that matter, should center on. The second basis works on the assumption that Toyota has a strong following from its former customers -- customers who were satisfied in the quality, design, and make of Toyota cars, they will also be, most likely, the people who will buy Toyota cars in the future. Thus, Toyota patrons must always be kept up-to-date with the latest product releases, car exhibits, and other activities of the company. Its decision to widen its target market starting in the year 1999 (the year the article was published) demonstrates how the notion of possession of disposable incomes have also been extended to include young adult workers who are also financially capable of buying Toyota cars and products.

Over-all assessment of Toyota's marketing strategy is strategy, especially since it fares better in terms of pricing and product quality compared to its competitors, whether be they an Asian, American, or European car brands. Its weak points, however, is its promotional strategy, which is still vague and ineffective in informing the people about the company's target audience (in introducing the said promotional strategy).

Toyota's current market standing is satisfactory, having surpassed the challenge of bringing in an "overhaul" change of the company's product and brand image. At present, the company has successfully re-designed its popular cars such as the ECHO, RAV4, Camry, and Corolla lines in order to clearly delineate its target market (ECHO and RAV4 targets young adults, Corolla in-between the 20s-50s bracket, and Camry, the higher end of the bracket). As a result of this effective program of re-designing its car models, Toyota is now able to create promotional strategies that target the each segment of age bracket 20s-50s (its target market). It also helps that the company is able to maintain its excellent pricing strategy and financial payment scheme.

Marketing Plan and a Factious Company
Words: 1555 Length: 5 Pages Document Type: Term Paper Paper #: 18245879
Read Full Paper  ❯

Marketing Plan

Trendy Electronics, Inc., is a small company that is family owned and which is just about to celebrate its five-year work anniversary. Trendy Electronics sells the latest electronics ranging from computers to television screens, stereos and fridges and microwaves to companies and organizations for their use. The forty employees of Trendy Electronics face plenty of marketing challenges because more and more companies are opting to purchase electronics from supermarkets. In the past few months the employees have been quite idle. The biggest test that Trendy Electronics faces is to come up with better marketing techniques to retain its customers and also attract new clients as well. An assessment and appraisal of the business's internal strengths and weaknesses and external opportunities and threats functioned as the basis for this strategic examination and marketing plan. To be more precise, the marketing plan places emphasis on the business's growth strategy, signifying…

References

Dickson, P.R., Ginter, J.L. (1987). Market Segmentation, Product Differentiation and Marketing Strategy. Journal of Marketing, 51(2), 1-10.

Information retrieved from: www.bplans.com

Information retrieved from: www.mplans.com

Kotler, P., Keller, K.L., Brandy, M., Goodman, M. & Hansen, T. (2009). Marketing Management, 1st edition, New York: Pearson Education.

Marketing Barriers to the Growth
Words: 2513 Length: 7 Pages Document Type: Term Paper Paper #: 27684896
Read Full Paper  ❯

(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below.

2.3. Human Barriers

As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what is also apparent from the literature on the subject is that there are many human barriers to these developments. Central to these human barriers is resistance to change. As one pundit states, there are a number of reasons why people may be unwilling to accept organizational and technological changes implicit in e-marketing; for example when their stability and security is threatened and "… Coping strategies and comfort zones are affected." (Harris & Dennis, 2002, p. 74) This can occur when new emerging technologies are introduced.

The growth of e-marketing methods can therefore cause anxiety in some people who may feel threatened by these new technologies and approaches to marketing and…

References

Bielski, Lauren (2006) 'Debit's Growing Popularity', ABA Banking Journal, vol. 98, no.1.

Chan-Olmsted, S 2002, 'Branding and Internet Marketing in the Age of Digital Media', Journal of Broadcasting & Electronic Media, vol 46, no. 4, pp. 641+.

Dholakia, N, Fritz W, Dholakia R. And Mundorf N (Eds.) 2002, Global E-Commerce and Online Marketing: Watching the Evolution, Quorum Books, Westport, CT.

Doyle P. 2000, Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, John Wiley & Sons, New York.

Marketing Strategy of FedEx Examining
Words: 3816 Length: 12 Pages Document Type: Marketing Plan Paper #: 88609575
Read Full Paper  ❯



For the first 2010/2011 fiscal quarter ending Aug 31, FedEx Freight generated revenue of $1.26 billion, up 28% from last year's $982 million, but made a loss of $16 million -- down from an income of $2 million a year ago (2010, FedEx).

FedEx Corp. reported gross revenue of $9.46 billion in the quarter, up 18% from $8.01 billion the previous year; operating income of $628 million, a 99% increase from $315 million last year; and net income of $380 million, a gain of 110% from $181 million in 2009/10 (2010, FedEx).

Financial Performance

On September 15, FedEx shares dropped by 3.4% on the news that profits in the quarter ending August 31 (the first quarter of fiscal 2011) had totaled $380 million. Although they had doubled relative to the immediately preceding quarter, this profit level was still seen as somewhat below market expectations (2010, Company Profiles).

According to Investor's…

References

A to Z. Of Management Concepts & Models (2005). Porter's generic strategies, p. 272-277. Retrieved from Business Source Complete database.

Blois, K., Dibb, S. (2000). Market segmentation. Added Oxford Textbook of Marketing, p.380, sections 1-10. Retrieved from Business Source Premier database.

Boyle, M. (2008). UPS and FedEx Think Outside the Box. BusinessWeek, (4099), 064. Retrieved from Business Source Complete database.

Cambra-Fierro, J., Hart, S., & Polo-Redondo, Y. (2008, October 15). Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context. Journal of Business Ethics, 82(3), 645-656. doi:10.1007/s10551-007-9583-1.

Marketing Manager's Role Marketing Plan Over the
Words: 2993 Length: 9 Pages Document Type: Essay Paper #: 66370088
Read Full Paper  ❯

Marketing Manager's Role

Marketing Plan

Over the last several years, the newspaper and magazine publishing industry has been turned upside down. Part of the reason for this, is because the Internet is creating an alternative medium that providing readers with free information. As a result, a host of different newspapers and magazines have been struggling with declining subscriptions. A good example of this can be seen with the continued implosion in the total number of newspaper subscribers nationwide. According to recent statistics provided by the Audit ureau of Circulations, they found that newspaper subscriptions were down 8.7% in the first six months of 2010. While Sunday circulation, was down by 6.5% during the same time. This follows declines of: 10.6% and 7.5/% (in daily as well as Sunday subscriptions) for the same period in 2009. (Vanacore 2010) What this shows, is that the newspaper industry is undergoing a tremendous transformation.…

Bibliography

Teens Prefer Reading News Online, 2010, Guardian. Available from: [14 January 2011].

Anthony, Scott, 2010, Can the Newspaper Industry Stare Disruption in the Face, Nimann Foundation. Available from: [14 January 2011].

Bakker, Piet, 2007, Free Newspaper Readership, Newspaper Innovation. Available from: [14 January 2011].

Kurtz, David, 2009, Contemporary Marketing, Nelson, Toronto.

Marketing Overview of the Apple
Words: 1047 Length: 3 Pages Document Type: Term Paper Paper #: 52817918
Read Full Paper  ❯

The industry has a heavy exposure to the consumer electronics and cellular technologies, as these areas are already dominated by contract manufacturers who are looking to bring MP3 capabilities to these devices, especially cellular phones. All companies in this industry including Apple has seen some cannibalization of its products in recent times, as sales of some of its newly released products have an affect on sales of some of its more established MP3 products. Pervasively impacting Apple and its product positioning is the supply of raw materials continues to influence future product designs and production strategies, and is a potentially significant weakness if there is a disruption to memory or electronics. The fact that every music player on average generates $250 in incremental sales revenue of music is what sustains the entire industry today. There are signs however that this is reaching a saturation point, according to Credit Suisse, 2006.…

References

Apple, 2006 - Selected Annual Reports from Apple.com. Accessed on November 15, 2007:

 http://www.apple.com/investor/ 

Credit Suisse 2006 - iPod, How Big Can it Get? Credit Suisse Research. 23 May 2006.

Nike, 2006 - Your Workout May Be Killing Your iPod. Mac News World.Cassandra Bianco. Accessed from the Internet on November 15, 2007:

Marketing Baseball
Words: 1090 Length: 3 Pages Document Type: Marketing Plan Paper #: 61821621
Read Full Paper  ❯

San Diego Padres have two marketing segments, the B2C segment and the B2B segment. The Padres sell packages to the consumer segment which include a selection of game tickets and also events outside of games as well. The Padres appeal to the emotional ties that consumers have with their team in order to sell these memberships. The Padres have a feature demographic, the 35-50 white male, so a lot of marketing targets that demo, but they are also looking to get younger in general, as baseball has something of an aging fanbase.

When the Padres market to business, it is entirely different. There is no emotional connection, so they must rely on analytics. The Padres have to offer value to their corporate customers. They are selling everything from advertising in the stadium to luxury boxes to the corporate clients. The marketing environment is challenging, and the Padres are forced to…

References

Schwab, D. (2014). Plans taking shape for new Padres season. San Diego Downtown News. Retrieved April 2, 2015 from  http://sandiegodowntownnews.com/plans-taking-shape-for-new-padres-season/

Marketing Plan for Hyatt Hotels Corporation
Words: 3631 Length: 12 Pages Document Type: Marketing Plan Paper #: 26140824
Read Full Paper  ❯

Hyatt Marketing Plan

Situational Analysis

Environmental Analysis

Strengths

Weaknesses

Opportunities

Threats

Barrier to Marketing Planning

Marketing Planning

Product

Techniques for New Product Development for the Business Traveler

Marketing Mix

Products

Price

Distribution

Promotion

Ethical Issues

Budget

Implementation

Hyatt Hotels Corporations is a chain of hotels and one of the largest and renowned corporations in the hospitality industry. The corporation has been in the business for several years and has become a brand name amongst high-end hotels. The company is always keen on providing the best hospitality services to its guests. In particular, the company is keen on making the most of the increasing numbers of business travelers across the world. The company aims to provide the business traveler clienteles a 'home away from home' and an office away from their own offices. The product offering presented to the management team of Hyatt Industries in this case is the introduction of…

References

Alexandria. V. A. (2015). Business travel spending growing, but muted. Hotel News Now. Retrieved 31 October 2015 from:  http://www.hotelnewsnow.com/Article/16227/Business-travel-spending-growing-but-muted 

McDonald, M. H. (1989). Ten barriers to marketing planning. Journal of Marketing Management, 5(1), 1-18.

Meldrum, M. (2015). The Biggest Barrier to Implementing a Marketing Planning System -- and How to Eliminate It. Retrieved 31 October 2015 from: http://www.raintoday.com/library/podcasts/the-biggest-barrier-to-implementing-a-marketing-planning-systemand-how-to-eliminate-itan-interview-with-mike-meldrum/

Warner, A. (2010). Strategic Analysis and choice: A structured approach. New York: Business Expert Press, LLC.

Marketing Plan Dropbox
Words: 2057 Length: 5 Pages Document Type: Essay Paper #: 48395199
Read Full Paper  ❯

Marketing Plan

Item Page

Product Description

Value proposition 3

Features and Benefits

Target market

Competitive Analysis

Strengths

Weaknesses

Opportunities

Threats

Marketing objectives

Measures

Pricing strategy

Distribution strategy

Marketing promotion

The Budget

Sales Forecast

Table 5.1.2 Marketing Expense Budget

The founders of Dropbox Inc. have formulated this three-year marketing plan with an aim of securing additional funding for growth as well as to inform potential investors, as well as existing customers of not only the service's direction but also its current status. Initiated only six years ago, Dropbox has experienced significant growth, and available data shows that the target market of corporate customers and consumers (active) aged between 25 and 45 would want to not only get involved in the Dropbox digital world, but also be assured of the security of their stored files. In addition, the company plans to explore opportunities for Android and upcoming Mac versions. The marketing environment…

References

Barrett, V. (2011, November 7). Dropbox: The Inside Story of Tech's Hottest Startup. Forbes Magazine. Retrieved from  http://www.forbes.com/sites/victoriabarret/2011/10/18/dropbox-the-inside-story-of-techs-hottest-startup/ 

Denney, A. (2014, February 26). Incentive Deals Open Doors for North Austin Jobs. Community Impact Newspaper. Retrieved from  http://impactnews.com/austin-metro/northwest-austin/incentive-deals-open-door-for-north-austin-jobs/ 

Dropbox. (2014). Dropbox News. Dropbox Inc. Retrieved 18 July 2014 from  https://www.dropbox.com/news/companyinfo .

Kotler, P. & Keller, K.L. (2006). Marketing Management (12th ed.). Upper Saddle River, NJ: Prentice Hall.

Marketing Men's Attire in New York City
Words: 5242 Length: 20 Pages Document Type: Business Plan Paper #: 29884621
Read Full Paper  ❯

Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels

This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able…

References

Craik, J. (1993). The face of fashion: Cultural studies in fashion. London: Routledge.

Dahl, D. (2011). How to write an operational plan for your business. Inc. Retrieved from  http://www.inc.com/guides/201107/how-to-write-an-operational-plan-for-your-small-business.html .

Davis, J. (2009, October 12). Clothier of generations, Svoboda will close Arlington Heights

men's store bows to age, fashion trends. Daily Herald (Arlington Heights, IL), 1.

Marketing Procedures for Volvo's S60 Model Market
Words: 1252 Length: 4 Pages Document Type: Marketing Plan Paper #: 9932923
Read Full Paper  ❯

MAKETING POCEDUES FO VOLVO'S S60 MODEL

Market Analysis for the Volvo S60

Market Analysis for the Volvo S60

Company profile

Volvo, a Swedish-based car production company, stands out as the leading manufacturer of premium cars. The company produces luxury cars with the vision to provide to the world the most luxurious desired automobile. The company's mission entails providing the world's most exciting and safest cars for the modern families. By extension company seeks to increase shareholders values.

Strengths

Good heritage

Firm trust in their brands

Accredited environmentally friendly production process and use

High regard for safety

Quality Customizations

Good relations with the customer that achieves development of products related to customer preferences

Weaknesses

The company following a change of guard seems to have confusion with identifying itself in the market

The products under the company logo appear costly compared other products in the market

Limited market shares and penetration

Strict…

References

Grant, R.M. (2010). Contemporary Strategy Analysis, 7th Edition. New York: John Wiley and Sons.

Jan, T.S., & Hsiao, C.T. (2004). A Four-Role Model of the Automotive Industry Development in Developing Countries: A Case in Taiwan. The Journal of the Operational Research Society, 55(11), 110-118.

Trout. J. (2004). Trout on Strategy. New York: McGraw-Hill.

Marketing in the Contemporary Organizations the Contemporary
Words: 1248 Length: 4 Pages Document Type: Essay Paper #: 16762711
Read Full Paper  ❯

Marketing in the Contemporary Organizations

The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster than it used to, hence posing a cut edge competitive environment for each organization. Each company that wants to remain relevant in the market must embrace techniques and trends that will enable it remain afloat and relevant, such as marketing.

The modern organizations has so many functions going on like production, resource development, finance departments, the human resource departments all in tandem. In order to align these functions within the organization with the needs and wants and expectations of the customers, there is need to involve a marketing strategy that will deliberately guide these functions towards that direction (ama ao, 2005). The key to success in the current organizations do not rest on marketing or any…

References

Business case Studies, (2012). Engaging consumers through word of mouth marketing: A

Red Bull case study. Retrieved September 22, 2012 from  http://businesscasestudies.co.uk/red-bull/engaging-consumers-through-word-of-mouth-marketing/the-role-of-the-marketing-function.html 

Centive, (2012). Keeping Up with the Changing Consumer and Information Consumption.

Retrieved September 22, 2012 from http://blog.centiv.com/index.php/tag/modern-era-of-marketing/

Marketing in Recent Times People Have Become
Words: 1470 Length: 4 Pages Document Type: Essay Paper #: 86048888
Read Full Paper  ❯

Marketing

In recent times, people have become more conscious of their health and they are choosing products that are healthy such as organic products. This has also been the case when it comes to organic wines. These wines improve the health of soil and vines at the same time improving the productivity of older vineyards. Organic wines are also beneficial to customers in that the wines are healthy as they contain only a small proportion of preservatives like sulfur which are added to normal wines which cause headaches. This paper will therefore look at the potential marketing landscapes for organic wines. It will also look at micro and macro environmental forces that have an effect on marketing ability of organic wines.

Marketing landscape for organic wines

Marketing involves the understanding of the potential market landscape or market place as well as the needs, demands and wants of the customers, market…

References

Valenzuela, F. (2000). Understanding the marketplace and the consumers; is your wine giving you a headache?

Zainbooks (2003).Principles of marketing; Marketing microenvironment. Retrieved March 19, 2013, from  http://www.zainbooks.com/books/marketing/principles-of-marketing_11_marketing-micro-environment.html

Marketing Decisions and Strategies Embraced
Words: 1836 Length: 6 Pages Document Type: Business Proposal Paper #: 8489814
Read Full Paper  ❯

This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).

2.1.4 Place Strategy

This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to…

References

Beamish, K., & Ashford, R. (2007). Marketing planning 2007-2008. New York: Elsevier.

Chaffey, D. (2007). E-business and e-commerce management: strategy, implementation and Practice. New York: Pearson Education.

Christensen, C.M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business School Press.

Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation, and change: challenges for management. Oxford: Oxford University Press U.S..

Marketing Challenge the Primary Marketing Challenge at
Words: 1968 Length: 7 Pages Document Type: Case Study Paper #: 49546183
Read Full Paper  ❯

Marketing Challenge

The primary marketing challenge at Flare Fragrances is to develop an appropriate and competitive marketing strategy for the new Savvy brand to be launched in 2009. The specific issues in this challenge include the question of whether to launch Savvy in the first place, whether to distribute it through conventional or through new channels, and whether to associate it with the Loveliest umbrella brand or to give it a separate identity.

The industry is experiencing a decline because of the economic crisis and sales at Flare Fragrances grew by only 2% in 2008 although overall performance was average given the economic challenges. Improving performance in the coming years will require a significant improvement in sales, either through existing or new products. Advertising expenditure is also a major question to be addressed. A major competitor, Aromatique, plans to introduce Dulcet, a product similar to Savvy for the same target…

Works Cited

IFRA. Women's Fragrance Catgeories. Accessed 29 April 2012



Morgan, Spencer. Scent Branding Sweeps the Fragrance Industry. Business Week, 16 June. 2010. Accessed 29 April 2012

Marketing Discuss Product Service Terms Current Target
Words: 1629 Length: 5 Pages Document Type: Essay Paper #: 15517487
Read Full Paper  ❯

MAKETING

Discuss product service terms current target market demographics U.S. Census Data. 2.Determine product service declining popularity. Be include information social, demographic, ethnic markets; economic technological factors; political legal factors; competitive factors.

Product description

The market for bottled water in the U.S. has been experiencing a steady decline in growth as a result of huge awareness campaigns that are conducted to curb consumer demand. This is in contrast to other parts of the world where the popularity of bottled water is continuing to increase by 6.7% each year which is reported by the Beverage Marketing Corporation (2008)

as the smallest increase experienced in the last 10 years. The U.S. used to be the largest consumer of bottled water but in the latest years, there has been a shift towards preference of tap water rather than bottled water Institute, 2012()

The Beverage Marketing Corporation (2008)

states that 54 per cent of…

References

Beverage Marketing Corporation. (2008). The 2007 Stats. New York, NY: Beverage Marketing Corporation.

Central Intelligence Agency. (2012). World Factbook: India Retrieved October 3rd, 2012, from  https://www.cia.gov/library/publications/the-world-factbook/geos//in.html 

Ferrell, O.C., & Hartline, M. (2010). Marketing Strategy. Mason, OH: Cengage Learning.

Institute, W. (2012). Bottled Water Demand May Be Declining Retrieved October 3rd, 2012, from http://www.worldwatch.org/node/5878

Marketing to the Bottom of the Pyramid
Words: 1880 Length: 6 Pages Document Type: Case Study Paper #: 28828180
Read Full Paper  ❯

Marketing to the Bottom of the Pyramid

Ethical issues: 7

Social Issues: 7

Market Opportunity: 8

Value for underprivileged: 8

The underdeveloped countries are becoming major emerging markets with a huge potential based on the large populations. The large corporations operating in developed markets also expand in international markets. The multinational companies operating in under developed and developing countries also look for opportunities in the market through a different approach. The key question that needs to be answered is that these markets have different dynamics in terms on consumer preferences, geographical locations, and income at the disposal of a large number of inhabitants. The businesses including major multinational corporations also look for opportunities in establishing their reach and appeal to the locals that are under privileged and in some cases the bottom of the pyramid (BOP) market segment. These underprovided populations not only live under the poverty line but they…

References:

Chikweche, T., & Fletcher, R. (2012). Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities. Journal of Consumer Marketing, 29(7), 507-520.

Kacou, E. (2010). Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation. USA: Pearson Prentice Hall.

Kahn, K.B. (2011). Product planning essentials. USA: ME Sharpe.

Rangan, V.K., Quelch, J.A., Herrero, G., & Barton, B. (Eds.). (2007).Business solutions for the global poor: Creating social and economic value. USA: John Wiley & Sons Inc.

Marketing Plan First of All
Words: 854 Length: 3 Pages Document Type: Term Paper Paper #: 42594901
Read Full Paper  ❯

His income level is reasonable enough to allow him to afford to buy a product that is at least average priced.

Another threat that needs to be dealt with is the fact that the age category we are addressing is most predisposed to change. People in this age group have a tendency to change their car once every a couple of years, change the electronics around the house, change the computer, etc. Compared with the over 55 category, much more conservatory, the consumers we are targeting have lower customer retention indicators and consistent additional effort needs to be made in this sense.

The third threat from the market that needs to be mentioned is related to technological obsoleteness and the implications deriving here from. One of the causes of the customer retention indicator I have previously mentioned is related to the fact that new technological features constantly appear in short…

Marketing Digital Tools and Technology
Words: 2593 Length: 8 Pages Document Type: Essay Paper #: 30288868
Read Full Paper  ❯



In an online setting, owley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies based on the information they receive from online reports. Further, the author suggests advertising can be more targeted because it is more easily tracked in an online setting vs. An offline setting. owley (2004) goes on to assert that the combination of online and offline services allows for more customization, and enables "mutual dependence" which in turn creates complex and diversified communities inclusive of customers and businesses. Organizations that utilize the Internet wholly, rather than partially, are more likely to become targets for innovation, research and development, which will only advance their goals in the short- and long-term (owley, 2004, p. 39).

There are theorists that study certain aspects of marketing, like advertising, but…

References

Bansal, Harvir S., Gordon, H.G. And McDougall, Shane S. 2004, 'Relating e-satisfaction to behavioral outcomes: An empirical study'. Journal of Services Marketing, vol. 18 no.4, pp.290-302, DOI: 10.1108/08876040410542281, Emerald Group Publishing Ltd., ISSN: 0887-6045

Foucault, Brooke E. And Scheufele, Dietram a. 2002, 'Web vs. campus store? Why students buy textbooks online'. Journal of Consumer Marketing, 19, no.5, pp.409-423. DOI: 10.1108/07363760210437632, Emerald Group Publishing Ltd., ISSN: 0736-3761

Harridge-March, Sally. 2004, 'Electronic marketing, the new kid on the block'.

Marketing Intelligence & Planning, vol. 22 no.3, pp.297-309. DOI: 10.1108/02634500410536885, Emerald Group Publishing Ltd. ISSN: 0263-4503

Marketing Report for Ms Janet Bradley Keeping
Words: 4971 Length: 11 Pages Document Type: Essay Paper #: 63623939
Read Full Paper  ❯

Marketing eport for Ms. Janet Bradley

Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…

References

Birn, R. 2004. Effective Use of Market Research: How to Drive and Focus Better Business Decisions, 4th Edition. London: Kogan Page

Blythe, J., & Megicks, P. 2010. Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Ellwood, I. 2002. The essential brand book: over 100 techniques to increase brand value. 2nd Edition. London: Kogan Page

Hill, C.W., & Jones, G.R. 2012. Strategic Management Theory, 10th Edition. Mason, OH: South-Western, Cengage Learning

Marketing Plan Benetton Is a
Words: 3062 Length: 12 Pages Document Type: Research Proposal Paper #: 94269488
Read Full Paper  ❯



Marketing strategy

Overall Marketing Strategy

The group's marketing strategy is focused on raising awareness on social issues concerning today's society and taking a stance of the real world, rather than encourage costumers to buy its products.

Competition

Considering the large product diversification characterizing Benetton's portfolio, it is very difficult to define the manufacturer's main competitors, as it's difficult to define it's industry. Thus, according to Hoovers.com (Accessed January 2009), the company's top 3 competitors are: Inditex, GAP and H&M. Inditex is a Spanish based, clothing group, which is considered to be Benetton's main competitor as it designs and retails its own products. It is also a global company managing over 3,690 stores in 68 countries. GAP is an American-based company with 4,250 stores worldwide. Unlike the Italian company, GAP doesn't manufacture its products, being responsible only for the retailing part. H&M is a Swedish-based company with over 1,500 stores in…

Reference List

Annual Report - Benetton. 2008.

A www.benetton.com

Annual Report - H&M. 2007.

A www.hm.com

Marketing Orientated Organisation the Coca-Cola
Words: 3004 Length: 10 Pages Document Type: Research Proposal Paper #: 61024371
Read Full Paper  ❯



Another way to increase the market share could materialize in product developments. This would ensure that the number of customers increases as the product offering becomes more diversified and is able to suit more tastes. Sales would immediately boost up, in part due to the promotional strategies, but the growth must be sustained even after the promotions are over. The reason for this specification is that several companies registered record sales during promotional periods, but the revenues were unsustainable in normal periods.

Constant communications with the final consumers and the retail customers would also help in identifying newer needs and trends. The satisfaction of these demands would eventually lead to more buyers and a significantly higher market share.

Improve customer relations good relationship with the customers, both end consumers as well as retail customers, is the key to a successful corporate outcome. In order to improve it, the company could…

References

Hays, C.L., 2004, the Real Thing: Truth and Power at the Coca-Cola Company, Random House, ISBN 037550628

Lloyd, M.E., 2008, Coca-Cola CEO: 2nd Half '08 to Remain Challenging in North America, CNN Money, last accessed on July 18, 2008

2008, Official Website of the Coca-Cola Company,  http://www.thecoca-colacompany.com , last accessed on July 18, 2008

2008, Ansoff Matrix, Strategy Vector Model, http://www.strategyvectormodel.com/index.php?option=com_content&view=article&id=56&Itemid=62last accessed on July 18, 2008

Marketing Plan Sweet Treats Coffee
Words: 4922 Length: 18 Pages Document Type: Term Paper Paper #: 85743183
Read Full Paper  ❯

3 Competition

As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.

Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).

Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).

Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…

References

Dawidowska, K., April 1, 2002, Coffee Overload. Agree that coffee from gourmet coffee shops is too expensive - Almost 3 in 4 coffee shops patrons 72%, American Demographics

Dream, C.S., 1997-2008, How to Start a Coffee Shop, Home Business Inc., http://www.homebusinesscenter.com/how_to_start/coffee_shop.htmllast accessed on February 28, 2008

Ferguson, M., 2004, Specialty coffee retail in the U.S.A. 2003-04, Specialty Coffee Association of America, Retrieved at  http://www.scaa.org/pdfs/press-coffee_retail_sales.pdfon  February 28, 2008

Fisenko, a. And Associates, 2006, How to Start a Successful Coffee Shop, a Coffee-Espresso Drive-Thru or a Coffee/Espresso Cart, Espresso Business,  http://www.espressobusiness.com/last  accessed on February 29, 2008

Marketing Plan Introduction of the Business in
Words: 2610 Length: 9 Pages Document Type: Essay Paper #: 81765666
Read Full Paper  ❯

Marketing Plan

ntroduction of the Business

n 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source Restaurant" and "Moo Brew" as part the suite of offerings. By 2012, the range of product offerings will have expanded further to include the exclusive "Pavilion Apartments," greater wine making capacity, the avant-garde MONA FOMA festival, and the flagship MONA private art museum.

As a winery, Moorilla winery has one of the oldest vineyards in the state, and a new winery has just established on the Moorilla site. We produce cool-climate wines. The fruit is grown in our Tamar and Derwent Valley vineyards. t new winery focuses on a much smaller and very high quality output. t uses gravity-flow to make boutique, ultra-premium wines. And they use estate fruit that is grown in a sustainable manner, with organic and bio-dynamic techniques.…

Individual selling strategy normally entails the prevailing marketing communications. Marketing communications are normally the messages that deal with the prevailing purchaser -retailer exhibitions, promotions accompanied by the public relations. Marketing interactions that entails to the prevailing personal selling are categorized into dual classes namely the impersonal and personal (John, 2002, pp 56-87).

Impersonal selling

The impersonal entails the process of

Marketing Pricing Strategy There Are Different Approaches
Words: 1443 Length: 5 Pages Document Type: Research Paper Paper #: 43112375
Read Full Paper  ❯

Marketing

Pricing Strategy

There are different approaches to pricing strategy. The pricing strategy should fit within the context of the overall marketing strategy. Among the different options for pricing strategy are revenue maximization, profit maximization, survival, skim pricing, and penetration pricing (NetMBA, 2010). There are also approaches such as cost-plus that take into account the company's cost structure but in a competitive marketplace it is more normal that the pricing strategy reflects what competitors are doing. For MegaWidget, the $10 price tag comes with a sales target of one million new units. The MegaWidget only costs $3 to produce, so the price is not based on the cost. It is based on penetration pricing strategy. Ten dollars is a threshold, one that consumes will notice more -- at ten dollars or less a consumer is willing to purchase the product on impulse. As a result of that, the MegaWidget should…

References

BEA. (2014). National income and product accounts. Bureau of Economic Analysis. Retrieved November 28, 2014 from  http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm 

Brookins, M. (2014). Tools used in market research. Houston Chronicle. Retrieved November 28, 2014 from  http://smallbusiness.chron.com/tools-used-market-research-17205.html 

MindTools. (2014). The marketing mix and the 4Ps of marketing. MindTools. Retrieved November 28, 2014 from  http://www.mindtools.com/pages/article/newSTR_94.htm 

NetMBA.com (2010) Pricing strategy. NetMBA.com. Retrieved November 28, 2014 from  http://www.netmba.com/marketing/pricing/

Marketing Plan Ectaco Is a
Words: 2092 Length: 7 Pages Document Type: Research Proposal Paper #: 79212180
Read Full Paper  ❯

e. English-Mandarin) or for multiple packs (i.e. 12 language packs). There is only one competing product on the iPhone App Store and it does not have these capabilities. The product is a complement to the existing line of iTravl translators and Lingvosoft applications for other high-end multi-function mobile devices.

Because the product has a high-end position, it should be priced accordingly. The current prices for Palm OS for example range anywhere between $79 for single language packs to $199 for multiple language packs. The iPhone applications should be priced within a similar range. The current competitor Mobile Glot has their basic dictionaries priced for free, which reflects the low quality of their product relative to Ectaco's products.

The placement for this product will be the iTunes App Store. This is the sole outlet for such applications specific to the iPhone. The target market searches the app store for these products…

Works Cited:

Translation.net. (2010). Handheld devices and PDA software & utilities. Translation.net. Retrieved January 25, 2010 from  http://www.translation.net/handheld.html 

Middleton, C. (2009). Let technology do the talking: Testing mobile translators in Chinatown. The Telegraph. Retrieved January 25, 2010 from  http://www.telegraph.co.uk/travel/travelaccessories/4370561/No-longer-lost-in-translation-Testing-mobile-language-devices-in-Chinatown.html 

FedSpending.org. (2010). Contracts to Ectaco. FedSPending.org. Retrieved January 25, 2010 from  http://www.fedspending.org/fpds/fpds.php?company_name=ectaco&sortp=r&detail=0&datype=T&reptype=r&database=fpds&fiscal_year=2005&submit=GO 

White, J. (2008). Start your engines: Mobile application development. DevX.com. Retrieved January 25, 2010 from  http://www.devx.com/SpecialReports/Article/37693

Marketing Plan for New Evian
Words: 2693 Length: 10 Pages Document Type: Term Paper Paper #: 71140256
Read Full Paper  ❯



The bottled water industry is an extremely dynamic one which has brought the players major revenues. Seeing the great potential for further profits, new companies have emerged and some of the already existent ones merged as to get better comparative advantages. Evian's main competitors are the Perrier Group, Aquafina and Dasani, and all these have engaged in marketing operations to differentiate themselves from the newly entered players and consolidate their position in the international market. The Perrier Group based their marketing campaigns onto radio announcements in order to reinforce their brand; Dasani has launched a new television advertisement featuring the Commodores and other funk stars; and Aquafina (from PepsiCo), has developed a televised campaign based on advertisements featuring celebrities (Hein, 2001).

3.4 Target Market

The target market is identified through the application of the segmentation criteria. The most commonly used such criteria include age, cultural background, economic and social status,…

References

Danone Group 2005-2006 Annual Report, Retrieved at http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-reportsAnnual2005on April 3, 2008

Hein, K., May 21, 2001, Water Competition Heats Up; Summer Awash with a Bevy of Ads, Brandweek

1988-2008, Oxygenated Water, Tools for Wellness,  http://www.toolsforwellness.com/oxygenated-water.htmllast  accessed on April 3, 2008

2002-2007, the Marketing Mix (the 4 P's of Marketing), Net MBA, Business Knowledge Center,  

Marketing Plan for Clinique Marketing Plan Clinique
Words: 1815 Length: 5 Pages Document Type: SWOT Paper #: 73137801
Read Full Paper  ❯

Marketing Plan for Clinique

Marketing Plan Clinique

Clinique -- Introduction:

Clinique is one of the world's leading brands in skincare, fragrances, cosmetics, and toiletries products. It was introduced by Estee Lauder Corporation in 1968. Clinique is a business unit that represents all the beauty and cosmetics products which Estee Lauder Corporation owns and operates. The company is headquartered in New York, United States of America and sells its Clinique products in more than 80 countries of the world. Clinique is recognized as a premium quality brand which offers extensive range of cosmetics products manufactured according to individual needs of customers from all age groups (Clinique). The following sections present a marketing plan for Clinique brand which may be helpful in analyzing the selling, marketing, and promotional activities of the company and the business environment in which it operates.

A) Current Market Situation:

Market Description:

The beauty and cosmetics industry of…

Works Cited

Barnes, Cindy; Blake, Helen; & Pinder, David. Creating & Delivering your Value Proposition: Managing Customer Experience for Profit, 1st Edition. Philadelphia: Kogan Page, 2009. E-Book.

Clinique. 3 Step System. 2012. Web. 25 July, 2012.

Henry, Anthony. Understanding Strategic Management, 1st Edition. New York: Oxford University Press, 2008. Print

Lamb, Charles; Hair, Joseph; & McDaniel, Carl. Essentials of Marketing, 7th Edition. Ohio: South-Western Cengage Learning, 2012. Print

Marketing Plan The New iPad
Words: 2838 Length: 11 Pages Document Type: Marketing Plan Paper #: 75390594
Read Full Paper  ❯

It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid growth for the last few years. Anticipating huge potential of growth in this industry, numerous new companies are entering the market. These new entrants are manufacturing same quality products for the same target customers. Therefore, they are also a big threat for the company for its new iPad keyboard and case combo (Kotler, 2008).

iii. Threat from the substitute products:

There are no direct substitutes for iPad keyboard and case combo. However, all those manufacturers that offer keyboard and protective covers or cases separately can be regarded as the alternative choice for this innovative product. For example, if a customer does not need Bluetooth keyboard, but wants to protect his iPad from damage and scratches; he will definitely go for buying…

References

Bearden, W.O., Ingram, T.N. & LaForge, R.W. (2007). Marketing: Principles and Perspectives, 5th Edition. Boston, Mass: McGraw-Hill

Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Financial Times Prentice Hall

Groucutt, J., Leadley, P. & Forsyth, P. (2004). Marketing: Essential Principles, New Realities,1st Edition. Sterling: Kogan Page.

Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26.

Marketing Valuation of Special Kellog's Cereal Marketing
Words: 1575 Length: 5 Pages Document Type: Essay Paper #: 69592636
Read Full Paper  ❯

Marketing Valuation of Special Kellog's Cereal

Marketing valuation Kellogg's Special K. cereals

Kellogg's Foods: 3

Marketing mix: 3

Product: 4

Price: 4

Promotion: 5

Product Differentiation: 5

Triple bottom line Strategy: 6

Financial, Social, and Environmental Factors: 7

The business case of Kellogg's Special K. cereals is analyzed to assess the effectiveness of marketing mix, key features of the business strategy, and growth factors. The history of Kellogg's Foods is briefly described along with the analysis of marketing mix. Later section provides a brief about the product differentiation strategy of the business. The recommendations for overall business are followed by the triple bottom line strategy. Finally conclusion is presented as a summary of the findings.

Kellogg's Foods:

The company started its operation in 1906 and expanded its operations in domestic market. The first international opening is remarked as its Canada operations in 1914. The innovative development in 1915 was introduced…

References:

Advertisements, S.K. (2012). Feeling Good Never Looked Better. Challenging Images of Women in the Media: Reinventing Women's Lives, 3.

Aschemann-Witzel, J., Perez-Cueto, F.J., Niedzwiedzka, B., Verbeke, W., & Bech-Larsen, T. (2012). Lessons for public health campaigns from analyzing commercial food marketing success factors: a case study. BMC public health,12(1), 139.

Henriques, A., & Richardson, J. (2004). The triple bottom line, does it all add up?: assessing the sustainability of business and CSR. USA: Earthscan.

Kellogg's Foods.(n.d.).Cereals. Retrieved from:  http://www.specialk.com/cereals

Marketing- Mass vs Personal Mass vs Personal
Words: 554 Length: 2 Pages Document Type: Essay Paper #: 58119506
Read Full Paper  ❯

Marketing- Mass vs. Personal

Mass vs. Personal Marketing

In the articles, "Word of Mouth on the Web" by Cate eigner (2007) and "The Continuing Power of Mass Advertising" by Paul Nunes and Jeffrey Merrihue (2007), a comparative analysis of mass and personal marketing via traditional and online channels was conducted. Although the authors' studies were independent of each other, their research focus provides a sufficient survey of current literature evaluating the effectiveness of new and traditional marketing strategies in today's rapidly evolving consumer market.

One of the popular questions posed in consumer environment that is now driven by Internet technologies is, "Is mass advertising dead in the era of personalized marketing?" eigner and Nunes reports on personalized and mass marketing, respectively, showed the same line of thought when assessing the prevalence and effectiveness of personalized compared to mass marketing. Both their studies highlighted the fact that even though personalized marketing…

References

Nunes, P. And J. Merrihue. (2007). "The Continuing Power of Mass Advertising." MIT Sloan Management Review, (48)2.

Reigner, C. (2007). "Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions." Journal of Advertising Research.

Marketing Experiments the World of
Words: 826 Length: 3 Pages Document Type: Research Paper Paper #: 33978489
Read Full Paper  ❯



Experimental Design

The way that this design will work is comparing the control group (the current display that is used) with the three independent variables (the different displays of Raid). How customers react to the three independent variables in relation to the control group; will speak volumes as to how each of the new displays will be viewed by consumers. The below display illustrates how the survey will be designed at each store.

Raid Store Display Diagram

Consumer Response to New Display

Control Group

Independent Variable

Current Display #1 Display #2

Display # 3

Participants Selected Randomly. Real world environment

Conduct Test

Retest

Analyze Data

Management Decision (Cooper, D. & Schindler, 2006, pg. 278)

Select / Assign Participants

Like what was stated previously, participants will be selected at random mirroring real world situation for each display in the store.

Test / Revise

The way that the research will be revised…

Bibliography

Test Marketing. (2010). Retrieved March 23, 2010 from Business Directory

website: http://www.businessdictionary.com/definition/test-marketing.html 

Cooper, D. & Schindler, P. (2006). Experiments and Test Markets. Business Research Methods. (pg. 299). New

York, NY: McGraw Hill.

Marketing Budget During Economic Crisis
Words: 2108 Length: 7 Pages Document Type: Thesis Paper #: 38850623
Read Full Paper  ❯

All these were achieved with immense marketing budgets.

In the current situation when the United States and the world are threatened by an economic crisis, the giant shoemaker continues to sustain an increased marketing budget. A specification that must be made however is that changes in the structure of the budget have occurred. In this order of ideas, the marketing specialists at Nike are more centred on interactive and innovative marketing, rather than traditional marketing operations. In a time of financial difficulties then, the number one shoemaker of the globe is trying to approach the audience using less conventional means. Nike officials argued that they were not in the business of keeping the media companies alive, but that their primary interest was that of best communicating with the audience. In this order of ideas then, the multinational organization drastically reduced marketing budgets for television advertisements and other traditional means and…

Works Cited

Chandler, T., Nike Gets Engaged, Shrinks Traditional Ad Spending. Here's How Copywriters Can Benefit, the Copywriter Underground, 2007, http://copywriterunderground.com/2007/10/22/nike-gets-engaged-shrinks-traditional-ad-spending-heres-how-copywriters-can-benefit/last accessed on October 16, 2008

Lovell, C., Marketing Budgets Cut at Record Rate as Economic Crisis Deepends, Brand Republic, 2008,  http://www.brandrepublic.com/Campaign/News/852748/Marketing-budgets-cut-record-rate-economic-crisis-deepens/last  accessed on October 16, 2008

McNamara, C., All About Marketing, Free Management Library, 2008,  http://www.managementhelp.org/mrktng/mrktng.html . Ast accessed on October 16, 2008

Ford's Product Facing a Deepening Financial Crisis, Daily Times, 2006,  http://www.dailytimes.com.pk/default.asp?page=2006 57story_7-5-2006_pg5_30last accessed on October 16, 2008

Marketing Enters the 21st Century
Words: 307 Length: 1 Pages Document Type: Research Proposal Paper #: 11201991
Read Full Paper  ❯



Economic: the economic forces affecting the marketing operations can be linked to the increasing numbers of organizations competing within the same industry, the better access to financial resources or the growing income per capita for the working population; all these forces generate new needs and as such require increased marketing efforts.

eferences

Proctor, T., 2005, Essentials of Marketing esearch, 4th Edition, Pearson Education

Wilson, ., Gilligan, C., 2004, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Elsevier Science and…

References

Proctor, T., 2005, Essentials of Marketing Research, 4th Edition, Pearson Education

Wilson, R., Gilligan, C., 2004, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Elsevier Science and Technology Books

Marketing Memorandum CEO Potential Acquisition
Words: 617 Length: 2 Pages Document Type: Marketing Plan Paper #: 38676624
Read Full Paper  ❯

In Italy, the local marketing approach would also emphasize the authentic nature of the environment except that local marketing would be less explicit and devoid of specific references in that regard. Instead, it would attempt to present services, menus, and other accoutrements in a manner that would allow local customers to come to their own conclusion that the hotel provides a highly authentic Italian experience.

PERSONAL REFLECTION

This exercise was extremely valuable to the study of Human Resource Management issues. Prior to this exercise, it would not have occurred to me how important local customs in a foreign country might be from the perspective of human resource management and the potential for civil liability to American employees working abroad. The exercise also provided an opportunity to make an important decision based on the comparative potential risks and rewards of two alternate courses of action.

From the perspective of marketing in…

Marketing Strategy Plan Firm Chosen
Words: 2585 Length: 7 Pages Document Type: Term Paper Paper #: 72002294
Read Full Paper  ❯

Those proposals included broadening its vital presence, and strong growth, in commercial markets and health imaging, refocusing research and development dollars; speeding investments in commercial markets; and taking over other companies and technologies to enlarge Kodak's portfolio of digital products and services.

On the force of its taking over Kodak Versamark and NexPress, Kodak's Graphic Communication Group is piling a portfolio of major variable-date printing equipment providers. Kodak's Digital and Film Imaging Systems business persists to prove its success in digital markets. In 2003, Kodak's share of the consumer digital camera market went up to No. 4 across the world, making the strong acceptance of the Kodak Easyshare range of cameras. Kodak the sole company coming in the Top 5 also ranks No. 2 in digital camera sales in America. Following just 8 months after entering the snapshot printer market in April 2003, Kodak claimed the top slot and persists…

References

Eastman Kodak.  http://www.coursework.info/i/51664.html . Retrieved from Accessed on 4 June, 2005

Health, Safety, and Environment 2004 Annual Report: Employee Training an Important Practice at Kodak. Eastman Kodak Company. Retrieved at  http://wwwcaen.kodak.com/U.S./plugins/acrobat/en/corp/environment/04CorpEnviroRpt/HSE2004AnnualReport.pdf . Accessed on 4 June, 2005

Introduction. Retrieved at  http://www.kodak.com/U.S./en/corp/kodakHistory/index.shtml . Accessed on 4 June, 2005

Kodak Reports Significant Progress in Digital Growth Strategies. 22 September, 2004. Retrieved at  http://www.cdrinfo.com/Sections/News/Details.aspx?NewsId=10658Accessed  on 4 June, 2005

Marketing Plan for Starlet Alarms
Words: 1972 Length: 7 Pages Document Type: Term Paper Paper #: 58095812
Read Full Paper  ❯

They will also be in charge with packaging the product.

4.2 Distribution Strategy

The distribution channel will be considerably simplified given that the PortAlarm is a DIY system. Therefore, company will no longer have to send their electrician to install the alarm system. His presence within the company is however compulsory for he will have to attend any complaints and additional services required by the buyers.

The distribution will be a direct one, no intermediaries interfering in the process. The client will be able to pick up the product form the company's location, reducing as such the company's logistic expenses.

4.3 Promotion Plan

The PortaAlarm will be promoted both directly and indirectly. The direct strategies imply that Starlet Alarms will present the new product to their customers with the aid of their sales representatives. The telesales staff will contact the past customers they have in the company's database and will…

References

Starlet Alarms

2002-2007, the Marketing Mix (the 4 P's of Marketing), Net MBA,  

Marketing Strategies Competing in Today's Economy Demands
Words: 1142 Length: 4 Pages Document Type: Essay Paper #: 36410647
Read Full Paper  ❯

Marketing Strategies

Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound marketing strategy requires effective planning; this helps a business to capitalize the opportunities present in the market and leverage their strengths. Service businesses and firms encounter a number of unique cost considerations that need to be addressed when formulating service pricing strategy. Service pricing is not often finalized until after provision of the service; hence the consumer faces a lot of price uncertainty. Product line pricing tends to be more complicated. The opportunity for illegal pricing is greater in services than in goods.

The overall profitability of a business can be assed by examining change and firm or business profitability. An enterprise gross margin can be used to measure the contribution of the enterprise to a business. The sum of business…

References

Ferell, O.M. (2010). Marketing Strategy. Atlanta: Cengage.

LUIS, E.D. (2011). Contemporary Business. New York: Wiley and Sons.

Marketing Plan- Julia Grant Marketing
Words: 1192 Length: 4 Pages Document Type: Marketing Plan Paper #: 88816042
Read Full Paper  ❯



JG's fashion style is characterized as a mix of the following genres: commercial, trend-based, art focus / cultural / theme-based, couture high fashion and mid-market. In essence, JG's fashion style encompasses from low to high fashion markets, historical to contemporary arts and cultures.

IV. Target Market

JG's target markets for fashion advertising are Australian mid-range boutiques and high fashion brands. These boutiques and brands are known for having edgy and unique fashion images. Brands fitting this profile include the following, to name a few: Ellery, Lover, omance was Born, Bec and Bridge, Sass & Bide, Karen Walker, Lonely Hearts, Camilla and Mac, Zimmerman.

Within the fashion editorial sector, JG targets magazines that offer exclusive international fashion and showcase the work of leading Australian photographers and up-and-coming fashion design talent. The demographic foci of these magazines are people who have a passion for fashion, art, graphics, photography, illustration and street culture.…

References

"Designer fashion in the Australian market." (November 2008). New Zealand Trade and Enterprise.

Weller, S. (October 2007). "Beyond 'Global Production Networks': Australian Fashion Week's Trans-sectoral Synergies." Centre for Strategic Economic Studies, Victoria University.

Marketing in Healthcare Management Over
Words: 3563 Length: 11 Pages Document Type: Case Study Paper #: 47724235
Read Full Paper  ❯

It was especially effective when evaluated for the specific demographic segmentation the organization was targeting. Young adult males were particularly inclined to watch the commercial, thanks to the buxom, bikini-clad beauty as the star. In addition, young adult females were more likely to relate to the star of commercial, more so than if they had cast a middle-aged housewife. Although these demographics were more likely to watch the commercial, such a small portion of the commercial was devoted to the actual message, it's difficult to determine the effectiveness on whether or not these viewers would take action, such as learning more about breast cancer or conducting monthly self breast exams, or other behaviors that would help with early detection of breast cancer, to ensure the likelihood of survival.

egarding the seven Ps of marketing, the Save the Boobs campaign was more effective than originally anticipated regarding the place of the…

References

Aggarwal, V.B., & Gupta, V.S. 2001, Handbook of journalism and mass communication, Concept, New Delhi.

Anselmo, D. 2010, Marketing demystified a self-teaching guide,.McGraw-Hill, New York.

Assael, H. 2005, Consumer behavior and marketing action (3rd ed.), Kent Pub. Co., Boston.

Crane, F.G. 2001, Professional services marketing: strategy and tactics, Haworth Press, New York.

Marketing a Market Follower Is
Words: 2316 Length: 6 Pages Document Type: Term Paper Paper #: 12260137
Read Full Paper  ❯

The internet has given marketers a great deal of flexibility of time and message, though it must be clear that contrary to the previous assumptions there are limits to advertising ability and revenue. The tool enters the individuals home, just as direct marketing does and often offers links to direct purchase of the product advertised. Television, also enters the consumers home, and offers product information and brand exposure. Radio is often a mode of marketing that is accessed in transit, where millions of people listen to the radio as they drive and remember products, services and events that they hear about on the radio. Word of mouth marketing is important as it provides a personal touch to the product or service as testimonial can be the key to product awareness and utilization. (Ryans, 1996, p. 63)

8. Old statistics with regard to advertising to sales ratios, 10 years ago being…

Geller, 2002, p. null03)

10. Foreign market growth is one of the biggest issues in business today and many even small and medium sized companies often direct resources toward finding and establishing foreign market locations in the increasingly global economy. There are several risks involved with entering a foreign market and at least three are, non-existent or low consumer demand for product, competition of local market and lastly legal and ethical issues that determine the market situation. Some demand situations are unknown until a service or product has been exposed to a foreign market, and historical consumer desires must be discovered before entrance, sometimes this is difficult as if a consumer is unaware of a product they do not know if they would buy it or use it, they may have historical and traditional desires to utilize existing market products and not care to try something new, in which case a risk would be great. Competition in local markets is often a risk that a foreign company must weigh as there are often similar products and services available on a local scale that have a market hold, without proper information and/or research a risk could be great for product not fitting in to an existing market, because local providers already serve the niche. Lastly, legal issues are often unknown to the foreign provider, as some communities are more or less controlled by government entities, through non-free market set ups. Without such information the foreign provider takes great risk in having his goods and/or services sanctioned, overtaxed, refused or even confiscated in a foreign market that is not freely active, as many across the globe are.

Bauer, 1963, p. ii)

Marketing Dollar Scan Triad Dollar
Words: 2159 Length: 8 Pages Document Type: Research Paper Paper #: 84488642
Read Full Paper  ❯



Compehension

Standad maketing follow-up pocesses will be used to detemine whethe each taget maket undestood the specific content and context of the maketing communications initiatives diected to them. Suveys will addess the extent to which the intended messages managed to communicate the intended messages effectively and whethe those audiences made puchasing decisions based on the claity and effectiveness of those messages.

Involvement

Standad maketing follow-up pocesses will be used to detemine how well customes believe the sevice met thei specific needs and expectations pospectively. Suveys will addess the extent to which the sevices they puchased met thei expectations and povided the benefits pomised and desied. Those mechanisms will also be used to collect infomation petaining to any desied changes o pefeences of customes in connection with thei futue patonage. Sevice packages, picing, and maketing changes will eflect the analysis of those data.

Retention

Standad maketing follow-up pocesses will be used…

references of customers in connection with their future patronage. Service packages, pricing, and marketing changes will reflect the analysis of those data.

Retention

Standard marketing follow-up processes will be used to determine how well customers remembered the specific messages in marketing campaigns and how those messages may have contributed to their decisions. The same technique will be used to collect data from prospective customers who initially expressed interest or who requested information about the service but ultimately decided not to purchase the product. Those surveys will address the extent to which those decisions may have been functions of the failure of marketing initiatives to achieve the necessary retention to generate sales of services.

Yield

Standard marketing follow-up processes will be used to determine the extent to which specific elements of messages in marketing campaigns motivated their eventual decision to purchase the product and how those messages may have contributed to their decisions. The same technique will be used to collect data from prospective customers who initially expressed interest or who requested information about the service but ultimately decided not to purchase the product. Those surveys will address the extent to which those decisions may have been functions of the failure of marketing initiatives to inspire prospective customers to make follow-up inquiries or further consider purchasing the service.

Marketing Company G Wishes to Launch a
Words: 1841 Length: 7 Pages Document Type: Essay Paper #: 50081976
Read Full Paper  ❯

Marketing

Company G. wishes to launch a line of small appliances. The marketing plan is designed to guide the process of bringing that line to market. The line will initially begin with a couple of products, but will eventually expand to fill a broad portfolio of products. Within Company G, the small appliances line has been developed not only to take advantage of an opportunity in the market, but is designed to give Company G. A growing product line in order to bolster stagnating revenues. This plan will outline the process by which the line will be marketed.

Mission Statement

With its new line, Company G. has the objective of becoming a premium player in the small appliance industry. These new appliances will bring professional quality into your kitchen, but at domestic prices. Our mission is to help you cook your best.

Market Objectives

The target market for the company's…

Marketing Internal Influences on Gateway
Words: 1783 Length: 6 Pages Document Type: Term Paper Paper #: 5184703
Read Full Paper  ❯

"Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers." (Khermouch & Green, 2001)

Conclusion

In conclusion, this phase of the marketing experience revolved around the perceived impact of various internal influences on consumers as they would be convinced to purchase Gateway Plasma Screen Televisions. The report looked at various aspects and marketing approaches such as demographic data gathering including age and income as well as psychographic data gathering which incorporates personality style or lifestyle data in the marketing of products. The world has become highly technologically advanced and has therefore introduced many new sources or opportunities such as direct database marketing, email contact points and internet shopping to marketing and consumerism management. Marketing and selling have therefore greatly changed. It is no longer a viable approach to just blanket advertise and other traditional…

References

Khermouch, Gerry & Green, Jeff (2001, July 30). "Buzz Marketing: Suddenly This Stealth Strategy Is Hot -- but it's Still Fraught with Risk." Business Week Online. Retrieved on February 20, 2005, at  http://www.businessweek.com/magazine/content/01_31/b3743001.htm 

Silverman, George (1997, November). How to Harness the Awesome Power of Word of Mouth. Direct Marketing Magazine, 32-37. Retrieved on February 20, 2005, from Market Navigation, Inc., Web Site:  http://www.mnav.com/H2HarnWOM.htm 

Marketing

Marketing Channels and Methods
Words: 2664 Length: 7 Pages Document Type: Term Paper Paper #: 16942492
Read Full Paper  ❯

Marketing Channels and Methods -- the New Svelte Shape of McDonald's

Objectives & Mission Statement

Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…

Works Cited

Bauman, Valerie. (11 Aug 2005) "People try to lose weight at McDonalds." AP Wire. Accessed on AOL on 22 Aug 2005 at  http://aolsvc.news.aol.com/news/article.adp?id=20050811163009990002 

Burger King. (2005) Official Website. Retrieved 11 Sept 2005 at  http://www.haveityourway.com/ 

Collins, Luke. (2002) "Chips are down for Burger Giants" MCD: McDonald's Corporation News and Articles. Retrieved 27 Aug 2005 at  http://www.licenseenews.com/news/news134.html 

Daft, R.L. (1997). Management. Fort Worth, TX: Dryden Press.

Marketing Segmentation and Product Positioning
Words: 1812 Length: 6 Pages Document Type: Term Paper Paper #: 29834462
Read Full Paper  ❯

The company will also offer training service for small and home businesses. ATC will achieve strategic positioning by delivering value proposition for its product and services. ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way.

Price: ATC will offer its product and services at industry average price. The company will not offer its products below the industry average price because the customers may believe that the company is not offering the best value for its product and services. However, ATC will use the early payment discount, price discrimination skimming and penetration as the pricing strategies.

Place: ATC will use different distribution strategy to reach customers .The company will open offices at the strategic positions across the United States where customers could order for the company product and services. The company will also use the…

References

Census Bureau (2012). Employment Size of Firms. USA.

Financial Express (2012). India PC market grew 13% in 3rd quarter. Sunday, 14 Oct 2012.

Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review, 79(3): 62-74.

Small Business Administration (2011). United States Small Business Facts. U.S. Small Business Administration.

Marketing Consider the Broad Changes Occurring in
Words: 1012 Length: 3 Pages Document Type: Essay Paper #: 3343325
Read Full Paper  ❯

Marketing

Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. The most fundamental change in marketing today is that it has become increasingly consumer-driven (Lake, 2011). The marketing and advertising ploys popular in the days of the "Mad Men" advertising agencies don't work well with the sophisticated consumers who are networked to each other, access information online with ease, and -- following round-after-round of corporate fraud and betrayal -- have reached the apex of suspicion with regard to corporate behavior (Lake, 2011). Furthermore, consumers want to be engaged with brands in a new way (Lake, 2011). Consumers are looking to have conversations with brands in which they feel respected as knowledgeable individuals who spend some effort to stay informed (Lake, 2011). Marketers and advertisers are finding that they must take a different tact with consumers by inviting participation in the…

References

DeVault, G. (2012). Market Research. About. com

Lake, L. (2011). Marketing. About.com

Suggett, P. (2012). Advertising. About. com

Marketing Strategies the American Snack Chip Manufacturing
Words: 926 Length: 2 Pages Document Type: Essay Paper #: 86421355
Read Full Paper  ❯

Marketing Strategies

The American Snack Chip Manufacturing Corporation ("American Snack") has the mission of delivering the world from hunger, one chip at a time. The company will produce flavored snacks from its home in Queens. The company was founded by two women and some inherited commercial-grade equipment.

The branding strategy must be tied to the business model, it must be consistent and it must connect emotionally with the customer. The brand, American Snacks, is a statement of intent. Americans connect to all things American, and foreign markets understand that no country produces a wider variety -- and higher quality -- of snacks. The brand will be associated with classic snack products. Pricing will be premium to match the premium positioning of American Snacks. ith this premium pricing, the brand will be able to capture healthy margins not only in foreign markets, but also in the domestic market through premium retail…

Works Cited:

Daye, D. & VanAuken, B. (2012). Product launch strategy & success. Branding Strategy. Retrieved December 14, 2012 from  http://www.brandingstrategyinsider.com/2012/10/product-launch-strategy-and-success-.html 

Girard, F. (2012). Concept of integrated marketing communication. eHow. Retrieved December 14, 2012 from http://www.ehow.com/info_7742033_concept-integrated-marketing-communication.html

Foulger, D. (2004). Models of the communication process. Brooklyn College/CUNY. Retrieved December 14, 2012 from  http://davis.foulger.info/research/unifiedModelOfCommunication.htm 

Inc. (2012). How to do market research. Inc. Magazine. Retrieved December 14, 2012 from  http://www.inc.com/guides/marketing/24018.html