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Mass Media
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What is Mass Media?

Mass media sits at the center of communications studies because it shapes how individuals, communities, and entire societies receive and interpret information. Students across journalism, sociology, cultural studies, and political science courses engage with this topic because it raises fundamental questions about power, representation, and influence. The field spans traditional outlets such as television and news print to broader cultural products like film, video games, and music, making it relevant to a wide range of academic disciplines. What makes the topic especially compelling is the tension it produces: media simultaneously reflects and constructs social reality, meaning its effects are both measurable and deeply contested.

The papers archived here take several distinct approaches. Some are argumentative, examining how mass media affects contemporary society or threatens ontological security. Others are historical, tracing the growth of mass media in the United States across different sociological eras. Case-study approaches appear frequently, with writers analyzing media depictions of youth crime, the relationship between media and acculturation for Taiwanese adult ESL learners, and connections between violent media content and behavior. Theoretical critique is also well represented, including challenges to pluralistic functional approaches in mass communication research.

A strong essay on mass media begins with a tightly scoped thesis that commits to a specific claim about media's role rather than broadly asserting that it is "influential." Evidence drawn from sociological research, content analysis, or documented case studies carries the most weight. The most common pitfall is conflating correlation with causation, particularly when arguing that media exposure directly produces social outcomes. Grounding claims in established theoretical frameworks and acknowledging counterevidence will significantly strengthen any argument in this area.

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Research Paper Doctorate
The symbiotic relationship between sports and mass media in marketing
¶ … components of sport marketing and how sports affect the way that sports is marketed.
Paper Undergraduate
Coca-Cola's dominance and the Cola Wars with Pepsi
Before 1970, Coca Cola was the only major player in the carbonated beverage industry. There were other players, popular in some markets, but Coke dominated the global market. Then, in the 1980s an interesting marketing phenomenon began – the so-called "Cola Wars." This was the term for the manner in which Coca Cola now had to go on the defensive and vie to remain a leader in the soft-drink market. The war is fought in the trenches of product endorsements, the world of advertising, motion pictures, modern social networks, and even events like the space shuttle launch. Although Coca Cola continues to rest on its laurels as the "real soft drink," Pepsi continues to challenge the organization as the drink "for a new generation." Both companies have launched new products, cancelled products, and tried desperately to gain control over a huge and fickle global market (lemon, lime, cherry flavors, new delivery mechanisms, new tries at diet drinks, etc.). What is most interesting from a business standpoint, though, is that a clear winner never really emerges. Instead, we see peaks and valleys for both companies' balance sheets, and a clear increase in carbonated soft drink niche on a global basis.
Research Paper Undergraduate
Media ownership, advertising, and representation in American society
Croteau, David R. & William Hoynes. Media / Society: Industries, Images, and Audiences. Pine Forge Press, 2002.
Research Paper Doctorate
Fred Rogers' philosophy of self-acceptance and human decency
Fred Roger's neighborhood has become everyone's neighborhood. It is a soft-spoken environment of inner feelings and the safe exploration of world. He taught his audience, his neighbors, to appreciate the small things in…
Paper Undergraduate
Religious and traditional elements in modern wedding ceremonies
Performing a Modern Wedding: Religious, Traditional or Something Else Entirely
Research Paper Undergraduate
Media's influence on United States foreign policy decisions
The initial role of media was limited to the deliverance of news report, but with the passage of time and introduction of technologies, the media under went restructuring and a change in its policies and objectives were…
Research Paper Doctorate
Language and terminology in global law enforcement counterterrorism
The old children's rhyme, "sticks and stones may break my bones, but words will never hurt me," is oddly inconsistent with the realities of human discourse, something we know all too well since the advent of…
Paper Undergraduate
Dime novels and social acculturation in nineteenth-century America
The dime novel has a specific literary meaning, but has generally become term used to mean several different late 19th and early 20th century popular U.S. fictional stories that were true "dime novels" (costing a dime), story papers, 5- and 10-cent weekly libraries and early pulp magazines. The term was even used as late as the World War II era with a relatively unsuccessful resurgence of the pulp Western Dime Novels. In spirit, though, dime novels are the precursor to contemporary comics, graphic novels, paperbacks, and even popular television and movies based on this genre.
Paper Undergraduate
Police communication strategies for individuals with schizophrenia
Dealing with people who suffer from Schizophrenia
Paper Doctorate
Technology and globalization's impact on media industry evolution
¶ … media has been continually evolving. Part of the reason for this is: technology has changed the way the people are entertained and informed. As a result, this has led to a dramatic shift in the models used, to…