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Mattel Essays (Examples)

72 results for “Mattel”.


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10 Pages
Case Study

Business - Management

Mattel Toy Recall in 2007 Mattel Was

Words: 2971
Length: 10 Pages
Type: Case Study

Mattel Toy ecall In 2007, Mattel was dealing with a number of challenges surrounding the quality of toys that were manufactured at their plants China. This is because lead…

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5 Pages
Case Study

Business

Mattel Recall Mattel Competes in

Words: 1560
Length: 5 Pages
Type: Case Study

Mattel understands that for its customers and retailers, there is nothing worse, ethically, than putting profit over the health of children. It would appear that Lee Der did not…

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2 Pages
Term Paper

Sports - Women

Mattel Competitive Advantage Mattel's Competitive

Words: 918
Length: 2 Pages
Type: Term Paper

They may prefer to buy other toys for their daughters. The 'break up' with Ken to pursue new boyfriends will do little to allay such fears, although theoretically Barbie…

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10 Pages
Case Study

Business

Mattel Faces an Uncertain Operating Environment An

Words: 2718
Length: 10 Pages
Type: Case Study

Mattel faces an uncertain operating environment. An old-established company with a great family of brands, Mattel has a lot of strengths with which to improve its business. However, the…

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2 Pages
Essay

Business

Mattel Manufacturers of Products That Are Aimed

Words: 701
Length: 2 Pages
Type: Essay

Mattel Manufacturers of products that are aimed at children do have a special obligation with respect to their products and the marketing thereof. Considerable controversy has erupted as the…

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17 Pages
Term Paper

Business - Advertising

Mattel Corporation Has Been the

Words: 4260
Length: 17 Pages
Type: Term Paper

New York: Berg. Marketing to specific people and groups is a demonstrative development that has been around for almost as long as marketing has been recognized as a viable…

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5 Pages
Essay

Economics

Mattel Corporation Specializes in Creating Lasting Memories

Words: 1534
Length: 5 Pages
Type: Essay

Mattel Corporation specializes in creating lasting memories for every child the corporation is able to touch through the purchase of their toys. Therefore, the Mattel does not sell toys…

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4 Pages
Case Study

Business

Mattel and the Toy Recalls

Words: 1085
Length: 4 Pages
Type: Case Study

This was because during this period the company had used a yellow pigment paint which contained high levels of lead. Another product that was discovered to contain high levels…

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16 Pages
Research Paper

Business

Mattel With a Marketing Emphasis

Words: 4592
Length: 16 Pages
Type: Research Paper

It is worth noting that like many companies, Mattel has grown since its inception largely on the basis of population growth. Not to take anything away from Mattel's products,…

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4 Pages
Term Paper

Business

Mattel Toy Company Was Born in 1945

Words: 1890
Length: 4 Pages
Type: Term Paper

Mattel Toy Company was "born" in 1945. Owners, Ruth and Elliot Handler and Harold (Matt) Matson began the company out of a garage workshop in Southern California. The name,"Mattel"…

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3 Pages
Term Paper

Business - Advertising

Mattel Inc

Words: 930
Length: 3 Pages
Type: Term Paper

Marketing General Economic Environment Mattel Incorporated's general economic environment in the United States is favorable, since the income distribution among U.S. consumers of Mattel Inc. products are relatively higher…

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4 Pages
Discussion Chapter

Sports - College

Mattel S House of Barbie in Shanghai

Words: 1214
Length: 4 Pages
Type: Discussion Chapter

Mattel Faced in China In 2009 Mattel opened a six-story House of Barbie in Shanghai, expecting it to be an enormous hub for an emerging market in China. However,…

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5 Pages
Essay

Business - Ethics

Ethical Behaviors of Mattel in the Toy

Words: 1836
Length: 5 Pages
Type: Essay

Ethical Behaviors of Mattel in the Toy Industry The ethicacy of corporate behaviors are influenced by a myriad of factors yet most strongly reflect the internal culture, alignment of…

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5 Pages
Research Paper

Business - Advertising

Products Liability Research Mattel Inc Is a

Words: 2004
Length: 5 Pages
Type: Research Paper

Products Liability esearch: Mattel Inc. is a company that was founded in 1944 by Elliot and uth Handler that designs, manufactures, and markets a huge range of toy products.…

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9 Pages
Chapter

Finance

Texas Instruments and Mattel Questions

Words: 3561
Length: 9 Pages
Type: Chapter

Mergers & Acquisitions One of the more fascinating and complex part of corporate news and maneuvering is when companies engage in mergers and acquisitions as a means to further…

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6 Pages
Term Paper

Business

Marketing Research Can Help Solve

Words: 1777
Length: 6 Pages
Type: Term Paper

Devise P and marketing strategies to earn greater trust, typing their performance back to the perceptual maps as a measure of performance. This is also a critical step as…

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6 Pages
Essay

Feminism and Feminists

Barbie as an Online Tool

Words: 1995
Length: 6 Pages
Type: Essay

Nairn sees these Barbies as being tortured to destroy the doll's perfection, but the same children (I have noticed from observing female relatives) may demand a new Barbie, even…

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4 Pages
Case Study

Sports - College

Two Org Change Case Studies

Words: 1474
Length: 4 Pages
Type: Case Study

Organizational Change Nike could have avoided the downturn had it been more receptive to ongoing change. One of the things it could have done differently was to "periodically analyze…

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2 Pages
Essay

Feminism and Feminists

Barbie as a Male I've

Words: 752
Length: 2 Pages
Type: Essay

Barbie's official website does feature an adult doll collection of "Dolls of the orld" which has a slightly more diverse range of images, but even these dolls are fairly…

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3 Pages
Essay

Sports - College

Anlayzing Duty Ethics CSR

Words: 1189
Length: 3 Pages
Type: Essay

Mattel Inc.'s case study with regard to the principle of corporate social responsibility (CS). Corporate Social esponsibility CS requires the engagement of a corporate accountability vision to a broad…

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5 Pages
Research Proposal

Business - Management

Economics After the Incident of

Words: 1555
Length: 5 Pages
Type: Research Proposal

Mattel must not only have an adaptive management set up but they also must have introduced only those products in the market that ride well with their corporate values…

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2 Pages
Case Study

Business

How Barbie Lost Her Groove

Words: 770
Length: 2 Pages
Type: Case Study

Barbie Lost Her Groove Mattel- why managers changed their decision-making over time, and the kinds of cognitive errors therein A formidable business intelligence gathering program identifies threats in good…

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7 Pages
Term Paper

Business - Management

Management in Accounting Profitable Business

Words: 1974
Length: 7 Pages
Type: Term Paper

Process redesign is central to cost control. The notion of focus groups as a means to reduce costs and enhance process control is notable for its two-pronged approach. Focus…

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3 Pages
Thesis

Business

Global Impact as Well as How it

Words: 1060
Length: 3 Pages
Type: Thesis

global impact, as well as how it related to the programmatic level. ased on that original idea and any feedback you received from your classmates in the Discussion, you…

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8 Pages
Essay

Urban Studies

Lindner S Philosophy of Going Deep to Penetrate Global Markets

Words: 2734
Length: 8 Pages
Type: Essay

Penetrate Global Markets Global marketing in today's world depends upon a mix of technological and cultural understanding as Spillan (2012) points out: the "reach of the Internet to unknown…

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3 Pages
Essay

Business - Advertising

Analysis of Moschino Barbie Ad

Words: 1006
Length: 3 Pages
Type: Essay

Advertising Company Overview Mattel is a producer of children's toys, including the well-known industry brands Fisher Price, Barbie and Hot Wheels. The company has strategic partnerships with several other…

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11 Pages
Essay

Business

The Significance of Relational Contracts

Words: 3179
Length: 11 Pages
Type: Essay

Question 1 Background: A relational contract can be described as “informal agreements and unwritten codes of conduct that powerfully affect the behavior of individuals, clearly emphasizing the informal nature…

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5 Pages
Research Paper

Business

Internal Controls and ERP Systems

Words: 1427
Length: 5 Pages
Type: Research Paper

Implicit in the use of these internal controls is keeping strategic plans and initiatives on track. This focus on continual alignment of strategies to their objectives through the use…

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10 Pages
Research Paper

Business

Investing in China

Words: 3299
Length: 10 Pages
Type: Research Paper

International Business Introduction As a Western manufacturing company of English Language products considering a major investment in one of the BRICS countries—preferably China—it is advisable that the company first…

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1 Pages
Case Study

Business - Ethics

Corporate Governance Special Obligations of Manufacturers of Products for Children

Words: 343
Length: 1 Pages
Type: Case Study

The answer to the question as to whether manufacturers of products for children have special obligations to consumers and society is fairly obvious (“Of course they do!”), but it…

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3 Pages
Research Paper

Business - Advertising

Product Introductions Developing and Launching

Words: 999
Length: 3 Pages
Type: Research Paper

An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process…

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4 Pages
Research Proposal

Teaching

Learning From Leapfrog Creating Educational

Words: 1501
Length: 4 Pages
Type: Research Proposal

Also, by creating school-centered products for older children, it can lessen the criticism that it is imposing technology upon the young, impressionable minds of preschoolers. Available action alternatives LeapFrog…

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1 Pages
Thesis

Business - Advertising

Espoused the Statement Effective Doctors

Words: 388
Length: 1 Pages
Type: Thesis

"Why? Because of their products. Product development is what interests the consumer" (Blanchard, pg. 7). Perhaps the automakers should take note. One toy manufacturer does an excellent job of…

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4 Pages
Essay

Business

Credible Sources Support Claims Identify Purpose Incorporate

Words: 1471
Length: 4 Pages
Type: Essay

credible sources support claims. Identify purpose, incorporate audience, establish a desired tone, and organize information/claims effectively. Automotive company: Causes and effects of importing most of its materials from foreign…

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25 Pages
Essay

Business

How Hong Kong Responds to Fitness Clubs

Words: 7625
Length: 25 Pages
Type: Essay

Fitness Industry in Hong Kong Hong Kong is a densely populated, coastal city in Asia, where both Eastern and Western cultures meet. In this city-state of 7 million persons,…

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7 Pages
Essay

Business

Global Mergers and Acquisitions the

Words: 1906
Length: 7 Pages
Type: Essay

Conclusion Standing at the pivotal point of a changing world economy offers companies and business organizations new opportunities, but they must heed the lessons learned thus far, and make…

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1 Pages
Essay

Economics

Business That Sells Price Elastic

Words: 408
Length: 1 Pages
Type: Essay

Producing inexpensive restaurant meals for McDonald's has been highly profitable, given its ability to sell many burgers quickly and to create standardized franchises all over the world. Having the…

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2 Pages
Thesis

Business

Organizing International Business Overview to

Words: 727
Length: 2 Pages
Type: Thesis

Currency downturns and upturns that cannot be controlled by the business can also affect the receptivity of imports, exports, and the costs of doing business abroad. Doing business internationally…

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31 Pages
Term Paper

Children

Teenager's Awareness and Their Lack

Words: 8637
Length: 31 Pages
Type: Term Paper

In this article, the author describes the technological, demographic, and market forces shaping this new digital media culture and the rich array of Web sites being created for children…

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2 Pages
Essay

Business

Offshoring Gordon and Rutt 2008 Attribute the

Words: 710
Length: 2 Pages
Type: Essay

Offshoring Gordon and Rutt (2008) attribute the rise of globalization to cheap gas, but that is only part of the story. Cheap gas makes shipping around the world competitive,…

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2 Pages
A-Level Coursework

Business

Technology and in House Pay Administration

Words: 631
Length: 2 Pages
Type: A-Level Coursework

Human Resources -- Technology and in-House Pay Administration The selection of a provider for in-house wage/salary and benefits administration is difficult but necessary for modern business. After comparing Oracle…

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6 Pages
Essay

Business

Oreo's Entry into China and india

Words: 1788
Length: 6 Pages
Type: Essay

Smart Cookie: SWOT Analysis Oreo's entry into China and India presented two different types of challenges to the successful American cookie company. Because these two cultures were different from…

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13 Pages
Essay

Business

Change Management

Words: 3839
Length: 13 Pages
Type: Essay

Introduction A change management plan to implement a new process in the workforce to allow for a business to provide more personalized service is needed in the retail industry…

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2 Pages
Essay

Business

Management's Primary Goal Is to

Words: 783
Length: 2 Pages
Type: Essay

These examples indicate that a Machiavellian approach to corporate ethics and an utter lack of concern for the state of the environment in the future is poor business practice.…

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4 Pages
Reaction Paper

Sports - Women

Men Power & Women

Words: 1438
Length: 4 Pages
Type: Reaction Paper

The role of sex in advertising is even more blatant in a food advertisement of an ejaculating Tabsco sauce bottle over a split bake potato -- hot and spice…

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2 Pages
Essay

Military

Retired Military Media Analysts Gates

Words: 808
Length: 2 Pages
Type: Essay

Although former soldiers might assert that they are being objective because they are using their past experiences to support their assessments, viewers have the right to know what might…

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1 Pages
Essay

Business

Bitter Milk Timberland and Nike

Words: 378
Length: 1 Pages
Type: Essay

Nike John Woodman, Nike's general manager in Indonesia, defended the company's practices, saying that the company had brought jobs that would not have otherwise existed to the region and…

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2 Pages
Essay

Careers

Ethics and Technology Questions What

Words: 682
Length: 2 Pages
Type: Essay

Creating reporting agencies that know how to deal with such information in a proactive manner is necessary, rather than relying upon the media to publicize the negative information. The…

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2 Pages
Thesis

Business - Advertising

Business Ethics Export Capital for

Words: 835
Length: 2 Pages
Type: Thesis

However, the issue is more nuanced -- what if, as a humanitarian effort, a pharmaceutical company sold recently expired drugs at very low cost to an impoverished developing nation…

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4 Pages
Thesis

Sports - Women

Sophisticated Argument About a Particular

Words: 1693
Length: 4 Pages
Type: Thesis

307). Yet American Girl dolls, perhaps because of their expense but also because of their reliability seldom provoke such mutilation. "I have to confess -- I have an emotional…

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3 Pages
Research Proposal

Education - Computers

Region in Which You Are

Words: 920
Length: 3 Pages
Type: Research Proposal

al). All of these general requirements are transforming the role of DBAs to be more strategic than tactical in their roles, tackling complex business problems over being custodians of…

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14 Pages
Methodology Chapter

History - Asian

China -- Not Necessarily a

Words: 4943
Length: 14 Pages
Type: Methodology Chapter

12). Six weeks after that public relations disaster for RC2 Toys, other toy company, Fisher-Price, was obliged to recall "nearly 1 million of its most popular character toys, also…

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3 Pages
Term Paper

Agriculture

Tainted Meat Recalls of Tainted Meat by

Words: 1118
Length: 3 Pages
Type: Term Paper

Tainted Meat Recalls of tainted meat by government authorities Consumers don't know when and where it's being recalled from III. The Solution -- Disclosure The Case Against Disclosure hy…

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11 Pages
Essay

Business

E-Business Entry E-Business May Have Been the

Words: 3376
Length: 11 Pages
Type: Essay

E-Business Entry E-business may have been the most innovative idea to emerge from the birth of World Wide Web, but it was also the most misunderstood technology. Most firms…

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11 Pages
Term Paper

Mythology - Religion

Managing Religious Diversity in the

Words: 4595
Length: 11 Pages
Type: Term Paper

(Krukowski, 2001) Civil religion and workplace mysticism each change the institutional locus of religious expression from the church, synagogue, or mosque to another public organization- the state or the…

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5 Pages
Term Paper

Business - Advertising

Wal-Mart and the Toy Industry

Words: 1401
Length: 5 Pages
Type: Term Paper

The combined sales from al-Mart and Toys 'R Us account for a smaller percentage than these other distribution channels. Another alternative may be to establish their own category killer…

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4 Pages
Essay

Business

Toy Industry in Hong Kong Hong Kong

Words: 1523
Length: 4 Pages
Type: Essay

Toy Industry in Hong Kong Hong Kong Toy Industry The world toy industry in the world is growing tremendously and hence the need by many nations to invest in…

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2 Pages
Term Paper

Sports

Frisbees the Near-Ubiquitous Flying Discs

Words: 613
Length: 2 Pages
Type: Term Paper

They have been adapted to sports -- Frisbee Golf and Frisbee Football-- with their own rules, fields of play, and tournaments" (p. 276). Indeed, Frisbee Golf aficionados take their…

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2 Pages
Essay

Business - Advertising

Product Recalls Reaction Every Now and Then

Words: 581
Length: 2 Pages
Type: Essay

Product Recalls: Reaction Every now and then, I will turn on the morning news and hear that there has been a product recall for something I consider vaguely absurd,…

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2 Pages
Term Paper

Business

Ethics and Social Responsibility of Management

Words: 757
Length: 2 Pages
Type: Term Paper

Ethics and Social Responsibility Companies, like people, are bound by ethical requirements -- a responsibility to consumers and customers. Companies are expected to do follow up on the promises…

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