Mattel Essays (Examples)

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Marketing Research Can Help Solve

Words: 1777 Length: 6 Pages Document Type: Essay Paper #: 92713511



Devise P and marketing strategies to earn greater trust, typing their performance back to the perceptual maps as a measure of performance. This is also a critical step as it will show the progress over time of selected marketing and P strategies to gain greater trust and credibility back.

Develop Voice of the Customer Programs and aggressively pursue getting channel members involved. Getting customers to have a sense of ownership over the products and also showing the willingness to act on their feedback is also critical for getting the company trusted again, and also ensuring product strategies are aligned with customer needs.

Initiate a Partner elationship Management system to measure the financial implications of both the recall and marketing strategies on the performance of channel partners and resellers.

eferences

Associated Press, (2007). Mattel issues new massive China toy recall. etrieved October 9, 2007, from MSNBC Web site: http://www.msnbc.msn.com/id/20254745/

CM Buyer…… [Read More]

References

Associated Press, (2007). Mattel issues new massive China toy recall. Retrieved October 9, 2007, from MSNBC Web site: http://www.msnbc.msn.com/id/20254745/

CRM Buyer (2005) - Searching for Blue Ocean Strategies. Louis Columbus. CRMBuyer.com. September 23, 2005. Accessed from the Internet on October 9, 2007:

 http://www.crmbuyer.com/story/46292.html 

Gartner 2001 - Eight Building Blocks of CRM: A Framework for Success. John Radcliffe. December 13, 2003.
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Barbie as an Online Tool

Words: 1995 Length: 6 Pages Document Type: Essay Paper #: 53816198

Nairn sees these Barbies as being tortured to destroy the doll's perfection, but the same children (I have noticed from observing female relatives) may demand a new Barbie, even after treating the old one carelessly.

Additionally, not all Barbies are disposed of. In fact, there is a thriving industry of adults who collect Barbies. These Barbies embody characters from famous old films, new films, or characters from around the world. Even some Barbies marketed at younger girls that are reasonably priced like those of the Twilight series of Barbies, are clearly not disposable. Barbies run the gamut from the cheap to the beautifully coiffured, yet all of them suggest a model of femininity that is similar: adult and girlish at the same time. Even as early as the 1960s, according to the website "Barbie's Career History," Barbie was used to embody 'acceptable' female occupations for young women, including that of…… [Read More]

Works Cited

Buffamonte, Christina. "Barbie's career history." Good Housekeeping. 2008.

June 23, 2010. http://www.goodhousekeeping.com/family/teens/barbie-dolls-careers

Bindel, Julie. "Con -- Barbie: Dumb blonde or diehard feminist?" The Guardian. December 28,

2008. June 23, 2010.
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Two Org Change Case Studies

Words: 1474 Length: 4 Pages Document Type: Essay Paper #: 29827368

Organizational Change

Nike could have avoided the downturn had it been more receptive to ongoing change. One of the things it could have done differently was to "periodically analyze the organizational environment and identify forces for change." It is evident that Nike did not do this until it saw its sales slump. There were several underperforming divisions, and more importantly there were several untapped new product areas. An environmental scan would have allowed Nike to identify those much sooner, and perhaps respond more quickly. By being slow to respond to its external environment, Nike put itself in a more vulnerable position. Nike was forced in the to embark on revolutionary change, rather than evolutionary, because of its slow response. Ultimately, it could have adopted the revolutionary approach by being in tune with its environment, and by creating an organizational culture that was in general more receptive to change.

That said,…… [Read More]

References

Barnett, C., Pratt, M.(2000). From threat-rigidity to flexibility -- Toward a learning model of autogenic crisis in organizations. Journal of Organizational Change Management. Vol. 13 (1) 74-88

Buschgens, T., Bausch, A. & Balkin, D. (2013). Organizational culture and innovation: A meta-analytic review. Journal of Product Innovation Management. Vol. 30 (4) 763-781.

Chapter 10 & Chapter 11

Jiao, H., Alon, I., Koo, K. & Cui, Y. (2013). When should organizational change be implemented? The moderating effect of environmental dynamism between dynamic capabilities and new venture performance. Journal of Engineering Management and Technology. Vol. 30 (2) 188-205.
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Barbie as a Male I've

Words: 752 Length: 2 Pages Document Type: Essay Paper #: 66031495

Barbie's official website does feature an adult doll collection of "Dolls of the orld" which has a slightly more diverse range of images, but even these dolls are fairly uniform in style: the Asian doll is decked out in a midriff-bearing sexy, sari, for example, but looks just like a 'regular' Barbie.

In terms of body image, the typical Barbie doll has branched out to slightly more diverse interests than fashion: Barbie now skis and surfs, and even rides dirt bikes. Barbie is athletic, as well as feminine, in the official image she projects to young girls, suggests that one can be outdoorsy and girlish at once. Barbie's "I can be" collection features a Barbie news anchor and computer engineer, the latter in plastic pink 'geek chic' glasses. Barbie's adult line now features less artificial looking dolls that are supposed to represent famous characters from film and fiction, including the…… [Read More]

Works Cited

Barbie. Official Website. Mattel. June 23, 2010.

http://www.barbie.com/

"Barbie: Dolls of the world." Barbie Collector. June 23, 2010.

http://www.barbiecollector.com/news/news.aspx?news_id=275
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Anlayzing Duty Ethics CSR

Words: 1189 Length: 3 Pages Document Type: Essay Paper #: 11400396

Mattel Inc.'s case study with regard to the principle of corporate social responsibility (CS).

Corporate Social esponsibility

CS requires the engagement of a corporate accountability vision to a broad array of stakeholders, aside from investors and shareholders. The main areas of interest are personnel well-being, societal/community well-being, and environmental protection in the present time as well as into future prospects (Corporate social responsibility (CS) -- Current issues). Underpinning the CS view is the theory that businesses cannot behave as separate economic units functioning detachedly from the wider society. Conventional attitudes with regard to profitability, competitiveness, and survival are disappearing. A number of organizations still neglect their supply chain-level CS -- for instance, through the importing and selling of unlawfully harvested timber. Although governmental bodies can impose fines and embargos on offending firms, it would be better for firms themselves to commit to sustainability, through a more careful choice of their…… [Read More]

References

International Institute for Sustainable Development (n.d.). -- IISD. Corporate social responsibility (CSR) -- Current issues. Retrieved July 26, 2016, from  http://www.iisd.org/business/issues/sr.aspx 

Kavilanz. (2009). CNNMoney - Business, financial and personal finance news. Mattel fined $2.3 million for lead-paint violation - Jun. 5, 2009. Retrieved July 26, 2016, from  http://money.cnn.com/2009/06/05/news/companies/cpsc/ 

(2007). Knowledge @ Wharton. Trouble in Toyland: New Challenges for Mattel - and 'Made in China' - Knowledge @ Wharton. Retrieved July 26, 2016, from  http://knowledge.wharton.upenn.edu/article/trouble-in-toyland-new-challenges-for-mattel-and-made-in-china/ 

Levick, R. (n.d.). Home - CR Magazine. Lessons from the Mattel Crisis - CR Magazine. Retrieved July 26, 2016, from http://www.thecro.com/topics/communications/lessons-from-the-mattel-crisis/
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Economics After the Incident of

Words: 1555 Length: 5 Pages Document Type: Essay Paper #: 42270223

Mattel must not only have an adaptive management set up but they also must have introduced only those products in the market that ride well with their corporate values and culture.

Gilbert (1996) asserts that one of the responsibilities of the top management is to connect their aims and objectives with their corporate culture in such a way that both work hand-in-hand. Being in the top end of the hierarchy, the general managers are responsible and accounted for not only planning but also for controlling and coordinating the decisions they make with their entire workforce. Additionally, he points out that they emphasize some cultural factors, which favor transformation; at the same time as weeding out negative, as well as, conservative mindsets (Gilbert, 1996). The top management of Mattel must have been extremely selective in its strategies that it employed soon after the incident, since it was able to successfully sort…… [Read More]

References

Daft, R. 1982. Bureaucratic vs. Nonbureaucratic Structure and the Process of Innovation and Change. In Bacharach, S. (Ed.), Research in the Sociology of Organizations, 1. Greenwich, CT: JAI Press.

Davis, S. 1984. Managing Corporate Culture. Ballinger: Cambridge MA.

Deal, T. & Kennedy, A. 1982. Corporate Cultures. Reading MA: Addison-Wesley.

Gilbert, J. 1996. Managing Innovation: The Role of the General Manager. Review of Business. 17: 3.
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How Barbie Lost Her Groove

Words: 770 Length: 2 Pages Document Type: Essay Paper #: 15671419

Barbie Lost Her Groove

Mattel- why managers changed their decision-making over time, and the kinds of cognitive errors therein

A formidable business intelligence gathering program identifies threats in good time. However, according to George Day, intelligence is only one aspect of the whole. Day has studied numerous business giants that failed to pick cues from the market and paid dearly for such flips. Day is a marketing professor at the University of Pennsylvania, Wharton School. There is need to have both human and technological systems to deal with and interpret data. You also need the know-how to deal with the information. Mattel stumbled at this point. Several ex Mattel managers such as Bruce; a Bruce Stain; the chief officer in charge of operations and the head of Mattel globally from 1997 to 1999, and consultants such as Day confirm this fact. According to expert analysis, two factors weakened Mattel's reaction.…… [Read More]

References

Duvall, M. (2005, August 4). Roadblock: The Chief Executive Officer. Retrieved from Baseline Magazine:  http://www.baselinemag.com/c/a/Projects-Data-Analysis/Roadblock-The-Chief-Executive-Officer 

Kim, S. N., & Duvall, M. (n.d.). How Barbie lost her groove.
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Barbie Strategic Decision Making

Words: 698 Length: 2 Pages Document Type: Essay Paper #: 95532231

Barbie

Mattel's managers were slow to adapt because they had become complacent. Barbie is a billion-dollar brand (Mattel 2014 Annual eport) and had been able to beat many prior competitors. There was no motivation for the Barbie team to change, because there were no major challengers, and it had been a long time since a viable threat to the brand had emerged. Without incentive, many managers become complacent and then they refuse to change and to innovate. The financial incentives for these managers were likely tied to profitability, and Barbie was still highly profitable. It was only after Bratz knocked Barbie's sales down 30% that the Barbie managers took notice of the threat (Pimentel, 2007).

The cognitive errors that would contribute to this would include feeling that if Barbie had been able to deflect new entrants in the past that it would be able to do so in the future.…… [Read More]

References

Mattel 2014 Annual Report. Retrieved December 10, 2015 from http://files.shareholder.com/downloads/MAT/0x0x820303/68C602DD-88F3-47F8-ABB5-46635E8495D8/Mattel_-_Bookmarked_2014_Annual_Report_Final_.PDF

Pimentel, B. (2007). How employee financial incentives can backfire. Insights by Stanford Business. Retrieved December 10, 2015 from https://www.gsb.stanford.edu/insights/jeffrey-pfeffer-how-employee-financial-incentives-can-backfire
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Management in Accounting Profitable Business

Words: 1974 Length: 7 Pages Document Type: Essay Paper #: 34348555

Process redesign is central to cost control. The notion of focus groups as a means to reduce costs and enhance process control is notable for its two-pronged approach.

Focus groups (Bannon, 2001) also enable manufacturers to identify early in the process whether a product will be a hit among the consumer base or if it is expected to flop. The earlier the product is identified to flop, the better the savings for the company and potential for greater profits through the pipeline of alternative toys used in the focus group process.

Other measures pertinent to the cost control process include securing an earlier production schedule (Bannon, 2001) and utilizing a smaller number of molds or casts necessary to manufacture the facsimile toy product. "The difference is important, since molds can cost as much as $100,000 each. Says Mr. Bousquette. "For 30 years, the company has been talking about doing this,"…… [Read More]

References

Bannon L. New Playbook: Taking Cues from GE, Mattel's CEO Wants Toy Maker to Grow Up - the Former Cheese Whiz Puts Financial Discipline Ahead of Marketing Flash - but is Barbie Unpredictable? Wall Street Journal. (Eastern Edition). New York, NY.: Nov 14, 2001. Pg a.1

HEYMAN, S. (1975). Expense control for retail companies. Retail Business Review, 44(2), 2. Retrieved fromhttp://search.proquest.com/docview/211124929?accountid=13044

Landers, B. (1989). Overhead cost management in retailing. International Journal of Retail & Distribution Management,17(3), 14. Retrieved from  http://search.proquest.com/docview/210969127?accountid=13044 

Trozzi, M. (1974). Managing the Cost Reduction Process. Retail Business Review 42.9 (Jun/Jul) 14. Retrieved fromhttp://search.proquest.com.rlib.pace.edu/abiglobal/docview/211124576/12DAF4D15AB6D9CC697/12?accountid=13044
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Global Impact as Well as How it

Words: 1060 Length: 3 Pages Document Type: Essay Paper #: 27783108

global impact, as well as how it related to the programmatic level. ased on that original idea and any feedback you received from your classmates in the Discussion, you will extend that idea and develop an outline for a logical, scholarly argument on the topic

Trend in the field: Offering high quality, low-cost products through outsourcing

Like many businesses, my bus company is faced with the challenge of offering low-cost products in an increasingly competitive international transportation marketplace. Globally, no single autobus firm can command more than 20% of the marketplace (Global bus market, 2013, Free Patents Online).Our buyers want products that are of high quality, meet national safety standards, and yet are priced competitively. To meet this challenge, many companies, including my own, have used outsourcing as a way to lower labor costs. We have recently opened up a factory in China. The decision was a difficult one, and…… [Read More]

Bibliography

Barboza, David & Louise Story. 2007. Toymaking in China, Mattel's way. The New York

Times. Available:  http://www.nytimes.com /2007/07/26/business/26toy.html?pagewanted=all&_r=0

[19 Jan 2013]

Global bus market. 2013. Free Patents Online. Available:
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Lindner S Philosophy of Going Deep to Penetrate Global Markets

Words: 2734 Length: 8 Pages Document Type: Essay Paper #: 13281756

Penetrate Global Markets

Global marketing in today's world depends upon a mix of technological and cultural understanding as Spillan (2012) points out: the "reach of the Internet to unknown places" and the "social environments that exist in global regional market segments" help to drive the global economy and the markets that exist within it. Therefore, comprehending how the Internet and various social media outlets intersect and interact with social environments, especially in developing worlds, is supremely important in assessing one's role in the global market strategy. This is essentially also the point of Luca Lindner (2015), president of McCann Worldgroup and author of "Why Global Marketing Must Move Beyond Cultural Stereotypes and Go Deep." When Lindner advises that marketers "go deep," he means that marketers must tap into the "local" economy and culture of the environment they seek to reach: after all, the trend in recent years is a rise…… [Read More]

References

Greenstein, T. (2011). The Fed's $16 Trillion Bailouts Under-Reported. Forbes.

Retrieved from http://www.forbes.com/sites/traceygreenstein/2011/09/20/the-feds-16-trillion-bailouts-under-reported/

Jones, E. M. (2000). Libido Dominandi: Sexual Liberation and Political Control.

South Bend, IN: St. Augustine's Press.
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Analysis of Moschino Barbie Ad

Words: 1006 Length: 3 Pages Document Type: Essay Paper #: 58551607

Advertising

Company Overview

Mattel is a producer of children's toys, including the well-known industry brands Fisher Price, Barbie and Hot Wheels. The company has strategic partnerships with several other major brands such as Disney, WWE, Nickelodeon and Warner Bros. The company did nearly $6.5 billion in revenue in the last fiscal year, and turned a profit of just of $900 million. Nearly half of its revenues come from international markets.

The Barbie brand is the most important for the company, with just over $1 billion in annual revenues. The company's marketing is focused around the end-of-year, when gift-buying for children reaches its peak. The company utilizes most forms of media for its advertising, including traditional 30-second television spots. Mattel spent $733.2 million, or 12.2% of net sales, on its marketing efforts in the last fiscal year (Mattel 2014 Annual eport). In terms of distribution, its three largest customers are Walmart,…… [Read More]

References

Mattel 2014 Annual Report. Retrieved November 30, 2015 from http://files.shareholder.com/downloads/MAT/0x0x820303/68C602DD-88F3-47F8-ABB5-46635E8495D8/Mattel_-_Bookmarked_2014_Annual_Report_Final_.PDF

Ad link: https://www.youtube.com/watch?v=TULVRlpsNWo
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Abbott Labs and Vertical Integration

Words: 651 Length: 2 Pages Document Type: Essay Paper #: 97262381

It must apply the same rigor it does to evaluating its supply chain as it does to the quality of its pharmaceutical products.

Strategic inflexibility

As a company with a worldwide outreach, Abbott would benefit from leasing areas to serve as distribution hubs. This would enable it to retain close contact with both outsourced and non-outsourced segments of the supply chain, yet allow for greater flexibility and agility regarding the market situation and new opportunities. Of course, the costs of leasing must be contrasted on a cost-benefit basis with the costs of maintaining a unity.

Increased mobility and exit barriers

As demand grows more volatile, the costs of 'exiting' a particular market or area have increased. This can be difficult if a product is shown to be ineffective over time or demand decreases due to the availabilities of cheaper competitors or generics, or simply because of demographic shifts. Once again…… [Read More]

Resources

Bullwhip effect. (2011). Net MBA. Retrieved August 6, 2011 at  http://www.quickmba.com/ops/bullwhip-effect/ 

Mattel outsourcing success victim. (2007). UPI. Retrieved August 6, 2011 at  http://www.upi.com/Business_News/2007/08/29/NYT-Mattel-outsourcing-success-victim/UPI-57971188426718/
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Risk Mitigation Planning When Doing Business Abroad

Words: 1279 Length: 4 Pages Document Type: Essay Paper #: 64739160

World-Wide Concepts, Inc. (World-Wide): isk avoidance

Because World-Wide Concepts, Inc. is an internationally-based company with operations in a wide variety of sectors spanning across the developing as well as the developed world, it must proceed with caution when entering into business agreements. Business law, customs, and ethics can be extremely varied internationally and particularly in China, ussia, and India (where World-Wide has based some of its most critical operations), there must be discretion in terms of how the organization's contracts and other arrangements are framed to ensure it will continue to succeed in the future.

One risk of doing business abroad is that there are often different safety standards for products such as the pharmaceuticals and medical technology manufactured by World-Wide. In any contract, the roles, responsibilities, and identities of all of the involved parties should be clearly delineated, along with a timetable for the participants. For example, one notable…… [Read More]

References

Blackstone, E., Fuhr, J., Pociask, S. (2014).The health and economic effects of counterfeit drugs

American Health Drug Benefits, 7(4): 216-224. Retrieved from:

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4105729/

Green, M. (2016). Perspectives: Pharmaceutical quality and counterfeit drugs. CDC Travel
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Internal Controls and ERP Systems

Words: 1427 Length: 5 Pages Document Type: Essay Paper #: 29030506

Implicit in the use of these internal controls is keeping strategic plans and initiatives on track. This focus on continual alignment of strategies to their objectives through the use of internal controls is what separates those organizations attaining success with their supply chains or not.

One of the more successful organizations globally in orchestrating their supply chains through the use of internal EP controls is PC and laptop manufacturer Lenovo (Barrett, et.al.). According to studies of their supply chain completed by AM esearch, Lenovo has been able to attain a 37% reduction in supply chain costs over three years (Barrett, et.al.). In addition Lenovo has been able to stay profitable while experiencing 42% growth during the 4th quarter of 2009, a time when many of its competitors were facing financial losses. Compare their growth to the overall market growth of 17% and the value of supply chain-based internal controls becomes…… [Read More]

References

Hari Bapuji, and Paul W. Beamish. "Mattel and the Toy Recalls (A). " Richard Ivey School of Business Case Collection: 9B08M010: Mattel and the Toy Recalls (A) 21 December 2009

Barrett, Jane . " Lenovo: The Journey of a Supply Chain Leader ." AMR Research . AMR Research, 12 March 2010. Web. 8 Apr 2010. .

Barrett, J.. "Demand-Driven is an Operational Strategy. " Industrial Management 1 Nov. 2007

Bhagwat, R., and M. Sharma. "Performance measurement of supply chain management using the analytical hierarchy process. " Production Planning & Control 18.8 (2007): 666.
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Product Introductions Developing and Launching

Words: 999 Length: 3 Pages Document Type: Essay Paper #: 55876197

An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process of new product development and introductions due to a slow-moving company, Motorola was able to spin off the new product development of their popular azr phone and gain significant market share as a result (Burkett, 2005). Each of these examples illustrates how technologies have been used to mitigate the risk of new product introductions. The success of the azr product launch (Burkett, 2005) is a case in point. Mattel and Coca Cola both have extensive programs for using technology-based systems and applications for listening to customers, yet in the case of the product introductions mentioned, they failed to accurately gauge the level of interest in product concepts.

Legal and Ethical Implications of New Product Development

The legal and ethical considerations of…… [Read More]

References

Andritsos, D., & Tang, . (2010). Launching new products through exclusive sales channels. European Journal of Operational Research, 204(2), 366.

Michael Burkett. (2005, July). The "Perfect" Product Launch. Supply Chain Management Review, 9(5), 12-13.

LESLEY GILLIAN. (2003, June 28). Almost famous: Sorting treasures from trash: how big brand blunders can work to your advantage URBAN ARCHAEOLOGIST - LESLEY GILLIAN: [LONDON 1ST EDITION]. Financial Times, p. 8.

Grumet, L.. (2009). Stretch the Brand, Don't Lose the Equity. The CPA Journal, 79(1), 7.
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Learning From Leapfrog Creating Educational

Words: 1501 Length: 4 Pages Document Type: Essay Paper #: 99164816

Also, by creating school-centered products for older children, it can lessen the criticism that it is imposing technology upon the young, impressionable minds of preschoolers.

Available action alternatives

LeapFrog could continue to stress its core model, or 'razor and blades' approach. However, given that other educational and toy companies are capitalizing upon the LeapFrog platform model, LeapFrog cannot afford to ignore the fact that this market will eventually shrink, even if LeapFrog remains the industry standard. However, the Obama Administration is expanding the focus of the nation on standards-based education. Thus, shifting LeapFrog's focus to its K-high school Leap Start initiative, ESL programming, and other devices that make teaching standards-based education easier for teachers in crowded and cash-strapped classrooms would seem to be the ideal way to ensure that LeapFrog has a comprehensive market approach that covered all potential 'bases' for the company, regardless of the market environment. Furthermore, even…… [Read More]

References

Bennett, Haynie, McKelvie, Tarallo, Torrens, Wiklund. (2009). Strategic and entrepreneurial management. McGraw-Hill Primis Custom Publishing.

SWOT or TOWS analysis. (2010). Quick MBA. Retrieved February 3, 2010 at http://www.mba-tutorials.com/strategy/96-SWOT-or-tows-analysis-tows-matrix.html
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Espoused the Statement Effective Doctors

Words: 388 Length: 1 Pages Document Type: Essay Paper #: 67060996

"Why? Because of their products. Product development is what interests the consumer" (Blanchard, pg. 7). Perhaps the automakers should take note.

One toy manufacturer does an excellent job of marketing to the consumer. Mattel uses an ongoing tracking program in its efforts to sell more Barbie dolls.

The last decade has seen over 40 differently featured Barbie dolls for sale in approximately 140 countries. ecently Mattel discovered they no longer had to change the features of Barbie (at least in Asian countries) because "market testing led an official from Mattel to proclaim: "Blond Barbie sells just as well in Asia as in the U.S." (Cross, Smits, 2005, pg. 874). Now it is possible for children almost everywhere in the world to be happy with their new Barbie dolls. That is a fine example of consumer-centric activities.

eferences

Blanchard, D.; (2006) Are your best practices getting the job done?, Industry Week,…… [Read More]

References

Blanchard, D.; (2006) Are your best practices getting the job done?, Industry Week, Vol. 255, No. 12, pg. 7

Cross, G.; Smits, G.; (2005) Japan, the U.S. And the globalization of children's consumer culture, Journal of Social History, Vol. 38, No. 4, pp. 873-890

Pettit, M.L.; (2008) an analysis of the doctor-patient relationship using Patch Adams, the Journal of School Health, Vol. 78, No. 4, pp 234-238
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Credible Sources Support Claims Identify Purpose Incorporate

Words: 1471 Length: 4 Pages Document Type: Essay Paper #: 40819439

credible sources support claims. Identify purpose, incorporate audience, establish a desired tone, and organize information/claims effectively.

Automotive company: Causes and effects of importing most of its materials from foreign manufacturers

In the new global economy, nations have gained the potential to become increasingly specialized in terms of how and what they produce. For many companies outsourcing everything from the component parts of their products to helplines offers a way to cut costs, lower prices, and increase demand. However, these decisions have many hidden costs. "As stated by the new market research report on Automotive Component Outsourcing, Asia-Pacific remains the most prominent regional market for automotive component outsourcing, with revenues from the region waxing at a CAG of about 12% over the analysis period" (Global automotive component outsourcing market to reach $1.09 trillion by 2017, 2012, P Web). An overreliance upon overseas providers of materials can have the unintended long-term effect…… [Read More]

References

Carey, W.P. (2004). Deep supplier relationships drive automakers' success. Know WPC. Retrieved:

http://knowwpcarey.com/article.cfm?aid=940

Global automotive component outsourcing market to reach $1.09 trillion by 2017. (2012).

PR Web. Retrieved:  http://www.prweb.com/releases/automotive_component/manufacture_outsourcing/prweb8285953.htm
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How Hong Kong Responds to Fitness Clubs

Words: 7625 Length: 25 Pages Document Type: Essay Paper #: 32408791

Fitness Industry in Hong Kong

Hong Kong is a densely populated, coastal city in Asia, where both Eastern and Western cultures meet. In this city-state of 7 million persons, the potential for the fitness industry (fitness clubs) to find consumer demand is evident in the government's recent emphasis on health and fitness as well as the entertainment industry's usage of body image to convey an impulse among consumers to mimic what they see. At the same time, Hong Kong has a distinctly Asian desire for fitness workouts that are more dance-oriented than in the West. Choreography is a big draw for Hong Kong fitness club users and the more complex the choreography, the more likely the draw. Still, fitness clubs also appeal to older consumers who want to belong to a club and who seek to achieve some activity in their lives, as there is limited open space in Hong…… [Read More]

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Global Mergers and Acquisitions the

Words: 1906 Length: 7 Pages Document Type: Essay Paper #: 12243507



Conclusion

Standing at the pivotal point of a changing world economy offers companies and business organizations new opportunities, but they must heed the lessons learned thus far, and make wise and pragmatic business decisions. These business choices are responsible for bringing about a stable world economy. Kemal Davis (2005) at the Financial Times and International Finance Corporation, summed it up this way:

"Given the scale of the challenge we face, there has never been a more critical time for the private sector, together with government, society and others to work together to build a better globalization for all (online)."

Building a globally-integrated world is a bold goal, but not unattainable. Business must take the lead and create for itself an environment of consumer trust, product quality and safety, and become more socially diverse and politically smart. Business must demonstrate its integrity, and concern for their markets by creating international trade…… [Read More]

Works Cited

Davis, Kemal, (2005). Newsroom, United Nations Development Programme, found online at http://content.undp.org/go/newsroom/2005/november/statement-dervis corporation-conference-20051109.en?src=print, retrieved February 2, 2010.

Elliott, Peter and Devine, Tim, (2009). Technology and Digital Business, FT.Com,

Financial Times, found online at http://www.ft.com/cms/s/0/4f043b02-d06e-11de-af9c-00144feabdc0.html, retrieved February 1, 2010.

Grein, Andreas F. And Gould, Stephen J., (2007). Voluntary Codes of Ethical Conduct:
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Business That Sells Price Elastic

Words: 408 Length: 1 Pages Document Type: Essay Paper #: 37893680

Producing inexpensive restaurant meals for McDonald's has been highly profitable, given its ability to sell many burgers quickly and to create standardized franchises all over the world. Having the ability to produce in large volume also buffers a firm against the danger of a price-elastic good getting into a price war with other firms. In the case of Mattel and McDonald's, both firms are so large and have such brand recognition, they are protected to some extent of being forced to sell at such a low price they cannot cover their overhead.

Occasionally, pricing low does not achieve the desired objective: during boom times in some instances, the cheapest goods and services will sometimes experience a drop in demand, while higher-end purveyors will see the goods and services they sell become more in-demand. But selling price-elastic goods always requires clever and deliberate strategizing upon the part of the producer, unlike…… [Read More]

Reference

Price-elastic goods. (2009). Investopedia. Retrieved November 3, 2009 at  http://www.investopedia.com/university/economics/economics4.asp
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Organizing International Business Overview to

Words: 727 Length: 2 Pages Document Type: Essay Paper #: 62541422

Currency downturns and upturns that cannot be controlled by the business can also affect the receptivity of imports, exports, and the costs of doing business abroad. Doing business internationally can 'hedge' risk in the sense that a downturn in one arena can be compensated by an upturn in another area, but during times of general economic downturn, the risks can also be greater, rather than balanced. This can be seen in the wake of the current credit crisis -- because of interconnected global operations, when American real estate 'sneezes' the world's credit market 'caught cold' in the subsequent deep-freeze.

Finally, expanding operations too rapidly without adequate research about local culture and needs can also result in imposing the home country's organization upon a foreign workforce, one of the pitfalls al-Mart fell into during its brief tenure in Germany. al-Mart instructed German clerks to bag customer's groceries, even though Germans were…… [Read More]

Works Cited

Hehl, Uwe & Jutta Roever. Organizing the international business. MBA School. Retrieved April 6, 2009 at http://74.125.93.104/search?q=cache:533DRhS4rb4J:www.mba-school.de/index.php%3Foption%3Dcom_docman%26task%3Ddoc_download%26gid%3D52%26Itemid%3D88+organizing+international+business&cd=3&hl=en&ct=clnk&gl=us&client=firefox-a

Hotfelder. Aaron (2009, March 29). The McCurry, the McShawarma, the McLobster, and other

McDonald's regional specialties. Gadling. Retrieved April 6, 2009 at http://www.gadling.com/2009/03/29/the-mccurry-the-mcshawarma-the-mclobster-and-other-mcdonalds/

Langfitt, Frank. (2007, April 25). Reasons for GM Slide Go Beyond WorkForce. NPR
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Teenager's Awareness and Their Lack

Words: 8637 Length: 31 Pages Document Type: Essay Paper #: 7405703

In this article, the author describes the technological, demographic, and market forces shaping this new digital media culture and the rich array of Web sites being created for children and teens. Many nonprofit organizations, museums, educational institutions, and government agencies are playing a significant role in developing online content for children, offering them opportunities to explore the world, form communities with other children, and create their own works of art and literature. For the most part, however, the heavily promoted commercial sites, sponsored mainly by media conglomerates and toy companies, are overshadowing the educational sites. ecause of the unique interactive features of the Internet, companies are able to integrate advertising and Web site content to promote "brand awareness" and "brand loyalty" among children, encouraging them to become consumers beginning at a very early age. The possibility that a child's exploration on the Internet might lead to inappropriate content, aggressive advertising,…… [Read More]

Bibliography

Hansen, C. (2003). Catching potential Internet sex predators [Electronic Version]. MSNBC. Retrieved 27-

7-2006 at  http://www.webcitation.org/5JcD9Dul1 

Cassell, Justine and Cramer, Meg (2004) High Tech or High Risk: Moral Panics about Girls Online. Center for Technology & Social Behavior. online available at
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Offshoring Gordon and Rutt 2008 Attribute the

Words: 710 Length: 2 Pages Document Type: Essay Paper #: 39856194

Offshoring

Gordon and Rutt (2008) attribute the rise of globalization to cheap gas, but that is only part of the story. Cheap gas makes shipping around the world competitive, but does the high cost of doing business in the U.S. relative to other countries. For simple tasks like manufacturing, many countries around the world are capable of leveraging their cheap land and/or cheap labor to produce at a level of quality similar to that of the U.S., but with much lower costs. The cost differential is so great that even the goods are cheaper, even with the additional shipping cost.

Bringing manufacturing back to the U.S. depends on understanding why it left in the first place. The tasks that were offshored, and to a large extent this is still true today, are routine tasks. Grossman (2006) notes that there is a fundamental difference between tasks that are routine and those…… [Read More]

Works Cited:

Anderson, J. (2005). Squeeze play. Black Enterprise. Retrieved April 7, 2012 from http://findarticles.com/p/articles/mi_m1365/is_11_35/ai_n14816908/pg_2/

Gordon, B. & Rutt, K. (2008). The short tale. World Trade 100. Retrieved April 7, 2012 from http://www.worldtradewt100.com/articles/the-short-tale

Grossman, G. & Rossi-Hansberg, E. (2006). The rise of offshoring: It's not wine for cloth anymore. Princeton University. Retrieved April 7, 2012 from  http://www.princeton.edu/~grossman/TheRiseofOffshoring.pdf
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Technology and in House Pay Administration

Words: 631 Length: 2 Pages Document Type: Essay Paper #: 46746193

Human Resources -- Technology and in-House Pay Administration

The selection of a provider for in-house wage/salary and benefits administration is difficult but necessary for modern business. After comparing Oracle and ADP, one can rightfully conclude that both providers are quite capable of providing effective software solutions for our company. However, ADP appears more user-friendly for a midsize business trying to efficiently perform these tasks in-house with its administrative staff.

Keeping wage/salary and benefits administration in-house

In order to adequately compare software for wage/salary and benefits administration, it is necessary to define the business of my company, the potential user requirements, information requirements, and technology requirements (Kugel, 2010). The modern business software world is rife with providers. After review of available software, ADP (ADP, Inc., 2014) and Oracle (Oracle, 2014) were compared.

Upon review, ADP was chosen over Oracle. Since the subject company has 200 employees, it is deemed definitely "midsized"…… [Read More]

Works Cited

ADP, Inc. (2014). Payroll services and beyond for midsized business. Retrieved February 16, 2014 from www.adp.com Web site: http://www.adp.com/solutions/midsized-business.aspx

Kugel, R. (2010, Winter). Sharpening compensation management's dull edge. Retrieved February 16, 2014 from search.proquest.com Web site: http://search.proquest.com.ezproxy.trident.edu:2048/docview/821301578

Mattel, G. (2000, July). New technology to support incentive compensation management. Retrieved February 16, 2014 from search.proquest.com Web site: http://search.proquest.com.ezproxy.trident.edu:2048/docview/194699759

Oracle. (2014). Products and Services | Hardware, Software, Services. Retrieved February 16, 2014 from www.oracle.com: http://www.oracle.com/us/products/index.html
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Oreo's Entry into China and india

Words: 1788 Length: 6 Pages Document Type: Essay Paper #: 89398728

Smart Cookie: SWOT Analysis

Oreo's entry into China and India presented two different types of challenges to the successful American cookie company. Because these two cultures were different from the American culture that had made the cookie famous in the U.S. (and each different from one another), Oreo had to consider how best to approach these two markets in order to make its product a worldwide success. Both countries represented enormous market opportunities for the company -- and each posed their own unique obstacles. China, for instance, was not traditionally a cookie eating nation; India was the biggest cookie eating nation. The former demanded a longer term strategy than the latter simply because of the Chinese orientation to cookies in general (let alone to the Oreo brand itself). From a SWOT perspective, Oreo was in a position to build its brand in both markets if it adapted to the particular…… [Read More]

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Management's Primary Goal Is to

Words: 783 Length: 2 Pages Document Type: Essay Paper #: 89107309



These examples indicate that a Machiavellian approach to corporate ethics and an utter lack of concern for the state of the environment in the future is poor business practice. Yet the ethical arguments in favor of businesses showing concern for the environment, having rigorous accounting ethics and observing regulations regarding consumer safety is that a failure to take ethical action often results in losses of profits. It is far more difficult to argue that a firm should ignore the need to make a profit at all, and to place the environment first.

Consider the principles of the Deep Ecology movement, which point out that Western capitalism and consumerism itself generates waste, and a focus upon maximizing productivity actually causes harm to the environment. Deep Ecology principles stress that even encouraging people to buy more consumer goods, regardless of origin, is unethical, and that improvements in technology often results in destruction…… [Read More]

References

Drengson, Alan. 2011. Mission statement. Foundation for Deep Ecology. Accessed  http://www.deepecology.org/mission.htm [February 5, 2011]

Gogoi, Pallavi. 2006. Wal-Mart's Organic offensive. Business Week. Accessed at http://www.businessweek.com/bwdaily/dnflash/mar2006/nf20060329_6971.htm

[February 5, 2011]

Whoriskey, Pete. 2011. GM and Chrysler, owned by the government, lobby against fuel efficiency, safety improvements. The Washington Post. Accessed through Green Change
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Men Power & Women

Words: 1438 Length: 4 Pages Document Type: Essay Paper #: 92450379

The role of sex in advertising is even more blatant in a food advertisement of an ejaculating Tabsco sauce bottle over a split bake potato -- hot and spice as a metaphor for intercourse.

Sex sells: a woman wants to be desired by a man which requires the perfect figure, in the perfect low-cut dress with the perfectly matching nail polish, and a man can only be desired by a woman if he drives a BMW, wears a olex watch and has on a alph Lauren suit (which is not a Polo suit but the higher end and much more expensive Purple Label suit). Media's objectification of women and the fact that sex does sell has lead to the "sexification" of young girls and teens. Kilboure makes her point with magazine covers and television spots, including JonBenet in full makeup for a toddler beauty pageant, a teenage Brittney Spears displayed…… [Read More]

Resources:

Keith, Thomas. 2008. Tough Guise: Violence, Media & the Crisis in Masculinity. Available at http://www.youtube.com/watch?v=DP1ACIUHhp4&feature=related, parts 1-9.

Keith, Thomas. 2008. GENERATION M: Misogyny in Media & Culture. Available at http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&key=234&template=PDGCommTemplates/HTN/Item_Preview.html

Kilbourne, Jean. Date unknown. Killing Us Softly 3: Advertising's Image of Women. Available at http://www.youtube.com/watch?v=9zudgbjFvvo&feature=related

Moore, Alecia Beth (AKA Pink). 2006. Stupid Girls. Lyrics available at www.lyricstop.com/s/stupidgirls-pink.html. Music available at iTunes.com.
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Retired Military Media Analysts Gates

Words: 808 Length: 2 Pages Document Type: Essay Paper #: 12980474



Although former soldiers might assert that they are being objective because they are using their past experiences to support their assessments, viewers have the right to know what might influence former soldiers' perception of military evidence. This is particularly important in dealing with military speakers, because often a military title and a uniform, even of a retired officer, can cause a viewer to stand a little taller, and feel unpatriotic discounting the officer's testimony. A casual television viewer might assume the officer is reporting directly about what he or she has seen of troops in the field -- not balance sheets in a contractor's office. While Gates, as Secretary of Defense, clearly respects the men and women who have served the nation, he notes: "when they [former officers] are referred to by their title, the public doesn't know whether they are active duty or retired officers because those distinctions tend…… [Read More]

Reference

Gates urges greater clarity by military media analysts. (2008, April 21). Space Daily.

Retrieved January 31, 2010 at  http://www.spacewar.com/reports/Gates_urges_greater_clarity_by_military_media_analysts_999.html
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Bitter Milk Timberland and Nike

Words: 378 Length: 1 Pages Document Type: Essay Paper #: 35297680



Nike

John Woodman, Nike's general manager in Indonesia, defended the company's practices, saying that the company had brought jobs that would not have otherwise existed to the region and thus raised many people's standard of living, despite the sweatshop-style conditions and wages. He said it was not Nike's business to know about the conditions on the ground -- despite the fact that Nike promoted itself as a socially responsible company. Michael Jordan's $2 million dollar paycheck was greater than the entire payroll of all Nike workers in Indonesia. Even through Nike may have been buying the shoes from independent contractors Nike still had a moral responsibility to take an interest in the conditions of the manufacturers of its shoes. Presumably, Nike exercises quality control to make sure the shoes are constructed appropriately. A similar level of concern must be paid to the human rights of workers. Mattel later used a…… [Read More]

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Ethics and Technology Questions What

Words: 682 Length: 2 Pages Document Type: Essay Paper #: 45567248

Creating reporting agencies that know how to deal with such information in a proactive manner is necessary, rather than relying upon the media to publicize the negative information.

The lack of protective legislation is another problem. However, there is often great difficulty in generating legislative and popular support for protections to be accorded to whistle-blowers. Historically, many whistleblowers are like Daniel Ellsberg, who revealed the true nature of the war in Vietnam to the American public -- they have embarrassed organizations or companies with powerful interests in Congress. Other whistleblowers seem to have mixed motives for doing so, like whistle-blowing executives who testify against a corporation solely to protect their own skins in light of a coming financial debacle or ethical scandal.

Q3: What impact has it had on the standard of living and worker productivity?

In some ways, it has vastly improved the lives of workers -- workers can…… [Read More]

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Business Ethics Export Capital for

Words: 835 Length: 2 Pages Document Type: Essay Paper #: 9217075



However, the issue is more nuanced -- what if, as a humanitarian effort, a pharmaceutical company sold recently expired drugs at very low cost to an impoverished developing nation in the grips of an epidemic? hat if a food company donated food that was safe but 'past its expiration date' to a famine-stricken nation? In this case, a utilitarian calculus would support such exchanges. The balance between the benefit of being cured or not starving to death and potential harm of bad drugs or food would suggest such a donation was ethical. From a Rawlsian point-of-view, imagining whether you were the producer or the consumer, it seems likely that 'you' the consumer would take a risk of eating safe but recently stale rice to avoid starvation, much like a producer would be happy to gain good publicity and unload goods that cannot be sold in the U.S. Everyone, in short,…… [Read More]

Works Cited

Shaw, W.H. & Barry, V. (2007). Moral issues in business. (10th ed.). USA: Thomson

Wadsworth
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Sophisticated Argument About a Particular

Words: 1693 Length: 4 Pages Document Type: Essay Paper #: 73387823

307).

Yet American Girl dolls, perhaps because of their expense but also because of their reliability seldom provoke such mutilation. "I have to confess -- I have an emotional connection to this brand," admitted one adult, female NPR commentator, reviewing the film, stating that it was impossible for her to give an objective review of "Kit Kittredge, American Girl" because of her own love of the Kristen doll, as a girl, a doll that had traveled far from Sweden to settle in colonial America (Baker 2008). "She has the same name as me...I like playing with them [better than Barbies] because they're more like me," said an eleven-year-old interviewed by the NPR reporter, explaining why she adored the brand and couldn't wait to see the film

Even while some might be cynical about the fact that "a Kit doll, complete with book and accessories, will currently run you $105" and…… [Read More]

Works Cited

American Girl Official Website. December 5, 2008  http://www.americangirl.com/ 

Baker, Jesse. "Kit Kittredge: An American Girl." June 19, 2008. http://www.npr.org/templates/story/story.php?storyId=91680901

Catsoulis, Jeanette. "Wholesome life lessons for budding Reporter. The New York Times. June 29, 2008. December 5, 2008 http://movies.nytimes.com/2008/06/20/movies/20kitt.html?ref=movies

Chin, Elizabeth. "Ethnically Correct Dolls: Toying with the Race Industry."
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Region in Which You Are

Words: 920 Length: 3 Pages Document Type: Essay Paper #: 1976028

al). All of these general requirements are transforming the role of DBAs to be more strategic than tactical in their roles, tackling complex business problems over being custodians of it systems.

Compare the job duties listed for the database administrator positions that you found with the database administrator activities identified in the industry. Were their any job duties that surprised you?

The position used for this analysis is the Senior Database Administrator at Disney Consumer Products (DCP) is used as the basis of this analysis. This position requires 7 to 10 years of DBA experience with Microsoft SQL Server, Oracle 9i database, in addition to 5 years of experience with each of these platforms. There is also an expertise in tiered architectures and ETL tools including SQL Server DTS and Informatica. There is also the expectation of knowledge at the operating system level including IBM AIX and Microsoft Windows Server.…… [Read More]

References

Scott W. Ambler. "Agile and Large Teams" Dr. Dobb's Journal 1 Jul 2008: 60-62. ABI/INFORM Trade & Industry. ProQuest. 22 Jul. 2008

Tony Baer. "IT adopts a service mentality. " Manufacturing Business Technology 1 Mar. 2008: 44-44. ABI/INFORM Global. ProQuest. 22 Jul. 2008

David Gardner. "More Specialization, Higher Pay" InformationWeek

13 Feb. 2006: 74. ABI/INFORM Global. ProQuest. 23 Jul. 2008
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Distribution Channels Wal-Mart's Impact on

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 38000248



Wal-Mart and the Loss Leader Concepts' Impact on Distribution

Wal-Mart's use of loss-leader pricing strategies in their toy retailing operations is detrimental to the long-term viability of the toy industry and ironically, to Wal-Mart itself. This loss-leader approach to pricing toys below their cost to drive up traffic in their retail stores is flattening the elasticity curve of newly-introduced toys and causing manufacturers to second-source and often move their manufacturing off-shore, where quality and safety standards are not nearly as rigorous as in the United States. Loss-leading pricing strategies are meant to drive up retail foot traffic. Wal-Mart's purchasing economies of scale and focus on supply chain efficiencies, which are briefly described in this paper, all contribute to their ability to price toys below to wholesale price to other retailers. The flattening of pricing elasticities of new toy products greatly impacts the profitability of toy manufacturers themselves. Taking a loss-leader…… [Read More]

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China -- Not Necessarily a

Words: 4943 Length: 14 Pages Document Type: Essay Paper #: 28645935

12). Six weeks after that public relations disaster for RC2 Toys, other toy company, Fisher-Price, was obliged to recall "nearly 1 million of its most popular character toys, also because of lead paint," Field continues. Not long after those embarrassing recalls, Mattel and Fisher-Price announced "three more recalls from China" (Field, 12).

When an adult item is recalled, it doesn't make as big a negative splash as when items for children are recalled, so the toy industry was truly rocked by these events. One can also factor in the American economic downturn at the time of these above-mentioned recalls; that is, when people are out of work by the millions, and many are having their homes foreclosed, to have one's hard-earned dollars spend on a product that might sicken family members is doubly impactful on the negative side of the ledger.

Field explains that the recalls have had a "far-reaching…… [Read More]

Bibliography

Adams, Duncan. 2007, 'Baby crib recalled over bolts: Bassett Furniture imported the item from China. Fasteners in the railings can work loose,' Roanoke Times, Retrieved August 5, 2011, from EBSCOHost.

BBC News. 2011, 'China officials close fake Apple stories in Kunming city,' Retrieved August 6, 2011, from  http://www.bbc.co.uk .

Canadian Press. 2008, 'Melamine fears: FDA slaps sweeping hold order on foods imported from China. Retrieved August 5, 2011, from TOPICsearch.

De Melim, 2007, 'Can we trust Chinese manufactured furniture?' Cabinet Maker, issue 5553, Retrieved August 6, 2011, from EBSCOHost.
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Tainted Meat Recalls of Tainted Meat by

Words: 1118 Length: 3 Pages Document Type: Essay Paper #: 37087402

Tainted Meat

Recalls of tainted meat by government authorities

Consumers don't know when and where it's being recalled from III. The Solution -- Disclosure

The Case Against Disclosure

hy Disclosure, ethically, is the right thing to do.

"Tastes like (the California State Legislature is being) Chicken"

Public threats to health and safety in the food industry pose unique ethical quandaries for public health officials. On one hand, full disclosure seems to be the best option. No one wants people, especially children, becoming ill, from tainted food. Even from a capitalist's potentially self-interested perspective, nothing was worse for the fast food industry when a child died from e.coli poisoning from a Jack n' the Box hamburger. Eric Schlosser's landmark Fast Food Nation, the expose of the hamburger and fast food industry was the result, and sales of the chain have been plummeting since the revelation.

However, on the other hand, no…… [Read More]

Works Cited

Lee, Mike. (October 2, 2004)"Recall data to remain secret: Bill to release details on retail sales of possibly tainted meat vetoed by governor." The Sacramento Bee. Retrieved on October 3, 2004 at http://www.sacbee.com/content/business/story/10948904p-11866241c.html

Schlosser, Eric. (2001) Fast Food Nation. Houghton Mifflin, 2001.

USDA treats those details as confidential business information and says secrecy is the key to getting cooperation from meat companies.
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E-Business Entry E-Business May Have Been the

Words: 3376 Length: 11 Pages Document Type: Essay Paper #: 16720681

E-Business Entry

E-business may have been the most innovative idea to emerge from the birth of World Wide Web, but it was also the most misunderstood technology. Most firms believed that e-business would be easy. All you had to do was to offer your products or services online and then let customers visit you and make their purchases. But as it turned out, e-business turned out to be more complicated than that, resulting in massive shakeout in e-commerce sector during early 2000s. The dot.com bubble, as it was commonly known as, was one of the worst possible scenarios in the growth of e-business and it was believed that firms might never be able to harness the power of the Internet successfully. Brick and mortar option was considered safer and the sudden failure of most e-business was attributed to many things including poorly conceived business structures and models. During their study…… [Read More]

References

Agarwal, Vikas, Luis D. Arjona, and Ron Lemmens (2001), "E-Performance: The Path to Rational Exuberance," The McKinsey Quarterly, n. 1, 31-43.

Ayers, Doug, Robert Dahlstrom, and Steven J. Skinner (1997), "An Exploratory Investigation of Organizational Antecedents of New Product Success," Journal of Marketing Research, (February), 107-16.

Berggren, Eric and Thomas Nacher (2001), "Introducing new products can be hazardous to your company: Use the right new -solutions delivery tools," Academy of Management Executive, 15, no. 3, (August), 92-101.

Cooper, Robert G. (1990), "The Stage-Gate Systems: A New Tool for Managing New Products," Business Horizons, (May-June), 44-54.
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Managing Religious Diversity in the

Words: 4595 Length: 11 Pages Document Type: Essay Paper #: 28736846

(Krukowski, 2001) Civil religion and workplace mysticism each change the institutional locus of religious expression from the church, synagogue, or mosque to another public organization- the state or the company. The existence of these different organizations hoists the main question of individuality and perhaps challenging faithfulness.

Both civil religion and workplace theology do not show the likely clashes and problems often met by employees who are also religious practitioners. Jews, Christians, or Muslims who are workforce of a company may well have grounds to question the customs of their company on religio-moral basis. Workplace theology in a funded organization does not distinguish these possible clashes. Institutionally conveying workplace theology is obviously not identical with permitting individual employees to convey their beliefs and customs at work. This grave outlook of workplace theology should not be realized, as a censure of persons who want to live out their definite religious or spiritual…… [Read More]

References

Alpert, Richard T. "Religious Diversity in the workplace." Retrieved at http://users.crocker.com/~amedpub/rc21d/Religion%20in%20the%20Workplace11.htm. Accessed on 4 February, 2005

Denise Smith

"Workplace Religious Freedom: What is an Employer's Duty to Accommodate? A Review of Recent Cases" Workplace Religious Freedom / 49. Retrieved at http://homepages.ius.edu/LCHRISTI/Journal%20of%20emply/religious%20accommodation.pdf. Accessed on 4 February, 2005

Deveney, William D. (September-October, 2004) "Religious Harassment Claims: Case Studies in Good Faith." No. 05-05. Retrieved at http://www.etsw.com/NewsletterLB/2004_09-10.pdf. Accessed on 4 February, 2005
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Wal-Mart and the Toy Industry

Words: 1401 Length: 5 Pages Document Type: Essay Paper #: 31777699

The combined sales from al-Mart and Toys 'R Us account for a smaller percentage than these other distribution channels.

Another alternative may be to establish their own category killer store to replace Toys 'R Us. However, this is a risky move and is capital intensive. They would have to make certain that the market would be willing to accept this alternative. This alternative would require a heavy capital outlay and carries the greatest amount of risk. However, it may be a more cost effective alternative in the continuation of marketing research and product development. The costs and benefits of this alternative would have to be weighed against the risk.

In addition to expanding existing distribution channels other than al-Mart, toy manufacturers may wish to develop other distribution channels as well. For instance, they may wish to attempt to entice other retail establishments such as K-Mart, increase holdings in Target, Meijers…… [Read More]

Works Cited

Brown, Eryn (2004, Sep. 12) "

Imagining Toyland Without One of Its Giants," New York Times, pg. 3, 5.

Freeman, R. (2003). Wal-Mart 'Eats' More U.S. Manufacturers. November 28, 2003. Executive Intelligence Review.

Pride, W. And Ferrell, O. (2003). Marketing. Twelfth Edition. Houghton Mifflin Publishers.
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Organizational Decision-Making Mcdonald's Reevaluation of

Words: 2661 Length: 8 Pages Document Type: Essay Paper #: 63918875

After all, the company rationalized that new menu items had always been a part of McDonald's innovative image, and keeping on the cutting edge of restaurant trends, as had been the case with the introduction of its innovative breakfast sandwich items like the Egg McMuffin in 1976 and Chicken McNuggets in 1980 ("McDonald's Case Study,"2008).

Effectiveness of the Decision-Making Process

One problem with initiating changes like the "Made for You" campaign in the fast food industry is that customers are not always cognizant that the changes have occurred, as they are not usually connoisseurs of the food, only apprehending vaguely a decline or improvement in quality. "It seems a little bit better," observed one consumer when prompted by a reporter, noting "the bacon looks like it's just been cooked." Another frequent McDonald's patron was more complementary: "it seems like the Quarter Pounder is juicier," declared Rosemary Frigo, a nurse from…… [Read More]

Works Cited

Barett, Larry. "McBusted." Baseline. Jul 2, 2002. Jul 15, 2008 http://www.baselinemag.com/c/a/Projects-Supply-Chain/McDonalds-McBusted/

Buscemi, Eric. "McDonald's vs. Burger King: Battle of the Brands." Blogging Stocks. Apr 9, 2007. Jul 15, 2008. p:/ / www.bloggingstocks.com/2007/04/09/mcdonalds-vs.-burger-king-battle-of-the-brands/

Burger King." Official Website. Jul 15, 2008. http://www.burgerking.com/bkglobal/

Canedy, Dana. "McDonald's burger war salvo: Is 'Made for You' the way folks want to have it?"
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Toy Industry in Hong Kong Hong Kong

Words: 1523 Length: 4 Pages Document Type: Essay Paper #: 39037561

Toy Industry in Hong Kong

Hong Kong Toy Industry

The world toy industry in the world is growing tremendously and hence the need by many nations to invest in the sector. Among the nations, Hong Kong has been at the lime light, especially for being the leading economy in the industry. In conjunction with the Chinese mainland, the total accountability amount to 75% of the toys manufactured. The success of the operations have been credited to the ever developing market, constant customers, well-organized logistics, knowledge and a broad networking program for the marketing the end products. Famous brands developed for the industry include Playmates, May Cheong, Silverlit, Toy2R and Hot Toys.

Contextually, Silverlit is a family-oriented company but managed through the OEM, ODM and OBM bodies. It is situated in Dongguan but having no manufacturing operations in Hong Kong. Nevertheless, it has a large populous of employees and several branches…… [Read More]

Works Cited

Federation of Hong Kong Industries. Hong Kong Manufacturing SMEs: Preparing for the Future. Industrial Situation Report. 2010.

Strange Roger, Wang Limin and Slater Jim. Trade and investment in China: the European experience. New York: Routledge. 1998.

Solomon, Michael, R. The Truth about what Customers want. Chicago; FT Press. 2009.
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Frisbees the Near-Ubiquitous Flying Discs

Words: 613 Length: 2 Pages Document Type: Essay Paper #: 37058901

They have been adapted to sports -- Frisbee Golf and Frisbee Football-- with their own rules, fields of play, and tournaments" (p. 276).

Indeed, Frisbee Golf aficionados take their game very seriously, and many carry different sized discs in a "golf bag" just like their traditional golfing counterparts and use many of the same invectives when they miss their shots (pers. obs.). Likewise, Frisbee throwers compete with each other for top ratings in various categories. For instance, West reports that, "As with the games Monopoly and Scrabble, careful records are kept of outstanding (and strange) Frisbee achievements: greatest distance thrown (623.5 feet), maximum time aloft (16.72 seconds), and longest distance thrown by two persons during twenty-four hours (362.4 miles)" (p. 276).

Knockoffs of the real Frisbee brand can be found everywhere for just a dollar or so, and mastery of the basic elements requires just a few minutes. Becoming truly…… [Read More]

References

Fensch, T. (1995). The sports writing handbook. Hillsdale, NJ: Lawrence Erlbaum Associates.

Freeth, N. (2009). Made in America. New York: Fall River Press.

West, E. (1996). Growing up in twentieth-century America: A history and reference guide.

Westport, CT: Greenwood Press.
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Product Recalls Reaction Every Now and Then

Words: 581 Length: 2 Pages Document Type: Essay Paper #: 35714431

Product Recalls: Reaction

Every now and then, I will turn on the morning news and hear that there has been a product recall for something I consider vaguely absurd, such as a product that can possibly cause harm if it is misused in some extraordinary fashion. However, I have also heard about product recalls in which there are serious questions about the safety of the product. An excellent example of this occurred several years ago, when some Mattel toys were found to contain harmful substances like lead that could injure a small child if swallowed, which is a common occurrence when children play with toys. Given the bad publicity which can ensue if a company's product results in an injury or the death of a user, being aggressive about instituting product recalls, versus taking a 'wait and see' approach, seems to be the superior strategy.

The Dell and Pinto instances…… [Read More]