Jordan has said that "hen the right situation comes up, it will happen. I'm very patient. I enjoy being home. I enjoy being with my kids and doing a lot of the things that I haven't had a chance to do" (hat pp). Michael Bauman said that "Jordan was probably the one who got me watching basketball. I always tried to double-pump a jump shot like he did. I would always shoot an airball, because I wasn't strong enough. I was always amazed when I saw him do it" (Bauman pp).
In a 1993 interview with Ebony magazine, Jordan said, "For me, my job begins the moment I walk off the floor. It's everything that surrounds the actual playing of the games...a product endorser, an employee of the Chicago Bulls...dealing with the media. That's my job" (Jordan pp).
Critics, such as Michael Hunt, believed that Jordan stayed in the game…… [Read More]
Economic Impact of Michael Jordan
) and made himself the greatest celebrity/player to have the greatest economic impact in the United States history. His fame, enigma and charisma did things for his team and his sponsors that no other sportsman could do before and that was the hype that he created in the commercial scenario (Smith, 4). His choice of Nike, the famous shoe company brought millions in the United States and abroad to buy the Nike shoes and generated a Cass flow, according to the Fortune Magazine, worth $10 billion since 1984. For instance in the following table proves the economic mobility relative to companies for which Jordan promoted products and services.
2002 Estimated P/E
Projected EPS Growth*
Market Value ($mil)
AOL Time Warner
Athletic footwear and apparel
Athletic footwear and apparel; Jordan sponsor
Jordan sponsor…… [Read More]
Thus, to use an American basketball star as your key marketing tool points to the success of globalizing tactics employed by American transnationals in spreading the "American way of life." The fact that Nike accomplished this by using exploitive labor practices in their Asian factories is the seamier side of the story, one that elicits no sympathy for practitioners of global capitalism. y continuing these practices - and by continuing to spread American culture through the media, effectively asserting America's hegemony over the developing world - LaFeber argues that violent instability will be provoked, both at home and abroad. Considering the fact that this book was written in 1999, it is easy to see how prescient LaFeber's argument is from a post-9/11 standpoint.
LaFeber, Walter. Michael Jordan and the New Global Capitalism. New York:…… [Read More]
Leaning to Lead by Expeience
Two yeas ago, I lost the most impotant peson in my life. My heat ached. Befoe I lost my mom, I thought I was in the most secue point of my life -- but I was not. Thoughout the pocess of gieving, I found out who I tuly was. I was someone who took advantage of situations and people, someone who was caeless with money by spending it ecklessly to make himself feel bette and ignoe poblems. I was someone who neve leaned fom my mistakes and kept huting othes because of these decisions. All I knew was that all of these thing that I was doing wee wong but I did them anyways, because it was the only way I knew to solve my poblems. I had to take a long look in the mio knowing what kind of hoible peson I was. The…… [Read More]
Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Jordan" (Aaker & Biel, 1993, p.105). This excerpt demonstrates the extreme length of effectiveness of the complex and truly multi-faceted marketing campaign launched by Nike.
In conclusion, professional athletes have long exerted a strong influence over men's fashion and sports apparel. However, the case of Air Jordans represents a shoe where a celebrity endorsement truly revolutionized the product, the celebrity and the entire athletic shoe industry. Nike took a highly calculated and highly strategic risk when they started courting Michael Jordan and when they used such a tremendous bulk of their advertising budget on this particular campaign. However, their strategy paid off: they successfully…… [Read More]
This disparity also relates to the opposing ways that the Irish people saw Collins. "The question is how do the Irish view Collins: as the fellow who bombed the British out of Ireland, or as the one who insisted that the bombing he started must stop? Some Irish view both Collins and De Valera as sellouts. Jordan says he means to celebrate Collins "the statesman and, ultimately, man of peace." (Shulgasser B.)
Historically it seems that the actual intentions and motivation of Michael Collins as a human being are not clearly known. The identity of Michael Collins is to a large extent shrouded in myth and contradiction. The director of the film has stated as much.
Even though Collins lived only about 75 years ago, much of the information we have about him is as mysterious as the existence he maintained. I have made choices about certain events based on…… [Read More]
Production: Gaumont-British; Producer: Michael Balcon; Screenplay and Adaptation: Charles Bennett and Alma Reville from the novel by John Buchan; Principal Actors: Madeleine Carroll, Robert Donat, Lucie Mannheim and Godfrey Tearle
The 39 Steps was based on the John Buchan novel, written in 1915. Hitchcock freely adapted and changed the premise of the novel that very little of the original plot remained. Buchan, who was also the British Governor General in Canada at that time, was initially upset; but, after he saw the final product, he admitted that the film was much better than his novel.
This was the first time that Hitchcock used the now often-repeated theme of sympathy for the man unjustly framed and on the run, all the while attempting to clear his besmirched name and find the real culprit. Hitchcock also used the techniques of combining two scenes unrelated visually but by sound. The director relied more…… [Read More]
Given that Puma's new Bolt-endorsed line of running shoes doesn't really contain any groundbreaking innovations, either, it seems like simply more of the same rather than anything fresh and exciting.
Puma is reaching out to a different market than Nike, it is understood, and Usain Bolt simply does not have the same celebrity status or marketing clout as Michael Jordan. The relationship itself, however, just seems lackluster compared to the long-running Air-Jordan campaign and to other efforts made by other companies in the securing of endorsements and engaging in product-specific celebrity alignments. A rather basic looking running shoe blandly supported by a world-class runner -- the balance isn't there, and neither is they hype. There is more excitement brewed by the new comfort-oriented shoes being released by Asics than there is when it comes to Bolt's purported choice in footwear.
Other celebrity associations with footwear have been more successful, likely…… [Read More]
video, three different forms of bad statistics were mentioned. The first was bad sampling, the second was bad use of measures of central tendency and the third was leading questions. Leading questions are a form of sampling error, in which survey respondents are led to specific conclusions. Their responses are calculated in the results, the context in which those responses arose was not noted. The context, however, played a significant role in framing the responses. There are many ways to lead people with questions. I think a lot of times the leading questions are emotional in nature, to put somebody in a specific emotional state that frames their response. The question about Santa Claus in the video was a good example of this -- "Do you really still believe in Santa Claus?" But this happens with all types of surveys. "A lady found a finger in her taco last week…… [Read More]
John Woodman, Nike's general manager in Indonesia, defended the company's practices, saying that the company had brought jobs that would not have otherwise existed to the region and thus raised many people's standard of living, despite the sweatshop-style conditions and wages. He said it was not Nike's business to know about the conditions on the ground -- despite the fact that Nike promoted itself as a socially responsible company. Michael Jordan's $2 million dollar paycheck was greater than the entire payroll of all Nike workers in Indonesia. Even through Nike may have been buying the shoes from independent contractors Nike still had a moral responsibility to take an interest in the conditions of the manufacturers of its shoes. Presumably, Nike exercises quality control to make sure the shoes are constructed appropriately. A similar level of concern must be paid to the human rights of workers. Mattel later used a…… [Read More]
It was after this season that Phil Jackson left the Platoons of Albany and joined the Chicago Bulls as an Assistant Coach, and as it is generally said, the 'rest is history'. (Lakers Coach Phil Jackson signs with WMA and Original Entertainment)
In a nutshell, a leader can be seen as a person or an individual who is inevitably the most important person within the group or organization where he is working or associated with in any way. It is this very leader who is most often responsible for the successes and the failures of the group or the team, which is under him. However, it is sometimes said that success and failure also lies in the hands of the followers, and in nay sort of organization or group, it is in the hands of the follower that the leader's goals and dreams are generally carried out or executed. Chris…… [Read More]
' The author argued, "[t]he effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brands the star. It is not to sponsor culture but to be the culture" (160).
The phenomenon of making of the logo as the culture of society can be traced back to the popularity of event sponsorships as a strategy for brand expansion. In an attempt to make people more aware and familiar with their brands and logos, promotional strategies have become more customized to specific demographics and cultures. As a way to reach out to as many people as possible, companies developed event sponsorships that are unique to a community or group, and, as Klein stated, make their brand and logo the "star" of the event rather than the people or event itself. However, once these cultures are 'penetrated' by the logo,…… [Read More]
Marketing - Nike: Company nalysis
Genius World of dvertising and Marketing
The media bombards society with commercial messages daily, both written and spoken. There are, for example, the easily forgettable newspaper ads, the brightly colored billboards on the highway that one can see while driving, or on the side of buildings, the man or woman sitting on the side of the road with a flyer, or the boring radio commercials. There are also, of course, the funny messages on the television, and those jingles and seem not to want to escape constant humming. In other words, merican are simply surrounded by these various marketing tools that say "buy this" or "try this."
In fact, according to Consumer Reports, an average merican is exposed to 247 such messages daily.[footnoteRef:1] Other sources, however, beg to differ with this estimate and offer much higher ones. For example, lf Nucifora, who is an…… [Read More]
In approaching sports marketing, many advocate what is called the 'JOBS' approach: hat 'job' is the product doing -- what fundamental problem is your customer trying to solve? hat objectives do your customers use to evaluate solutions? hat barriers limit your customers' ability to use your solution? hat solutions do your customers consider? The problem might be a perceived lack of purpose in life or 'respect' -- which may cause many fans to identify heavily with local sports teams, for example. Objectives might be entertainment, a feeling of fan identification with a player or a team, or enjoying a rivalry between two teams. Barriers might be cost, a feeling that the players are overly market-driven and don't care about the fans, and solutions might include increased interactivity between fans and players, ideally through an online format (Poe 2009).
Online interaction and connectivity will be vital to sports marketing of the…… [Read More]
5% of total liabilities. Their retained earnings, on the other hand, total $5.073 billion. The heavy use of retained earnings is partially explained by their view of themselves as a growth company. hile they pay a dividend, Nike prefers to re-invest much of its profits back into expansion. They do not feel that the market has matured sufficiently to stop their aggressive growth strategy. Another consideration in their capital structure is the cost of capital. On account of its low volatility, Nike has a low cost of debt, approximately 6.8% using CAPM. Their long-term debt is primarily a revolving credit facility. The rate, based on their a+ rating, is LIBOR + 0.15%, which would equate to 4.12% based on the October 15th price of the 1-year LIBOR. If anything, Nike could become more financially efficient by increasing their use of debt financing.
Nike places strong emphasis on human resources. They…… [Read More]
Marketing Research on Athletic Shoe- Industry
The brand caters a promise of reliability, in effect that one stand behind their product. Branding is not an action we can realize overnight. A successful brand is built over time from the hundreds of little things we do right. . The brand is, at its core, an declaration of a standard performance. It guarantees that the product or service carrying that brand will live up to its reputation. The merit of a brand rises or falls with the integrity of the people behind it. The principles of the principals build or rupture a brand.
When running shoes first came on the market, it was a marvelous development over the old sneakers and high-tops. But soon the market became crowded with shoes bearing a wide variety of features, at a wide range of price points. The main players in the sports shoe industry are…… [Read More]
Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured Madonna, Michael Jackson, Brittany Spears, and even Mike Tyson. Pepsi is known around the world, just as the celebrities whom are featured on the Pepsi commercials. In other words, in using the notoriety of celebrities, a corporation may be able to increase its market share into the pockets of consumers who are more familiar with the celebrity than the product. The celebrity thus is a bridge between the consumer and the product. But what happens when those celebrities are notorious for other things as well as their entertainment or sport talent? And why do the corporations continue to utilize these celebrities if these celebrities have been known to engage in improprieties or dubious activities?
Corporations have a business model that has multiple branches leading from three or four…… [Read More]
D., What is Altitude Training section). The Website promoting products that Hypoxico Altitude Training Systems offers, reports that when a person is exposed to hypoxia, oxygen reduced environments, his/her body "struggles to produce required amounts of energy with less available oxygen. This struggle triggers the onset of a range of physiological adaptations geared towards enhancing the efficiency of the body's respiratory, cardiovascular and oxygen utilization systems" (Hypoxico Altitude Training, N.D., Why it Works section). In consideration of controversial perceptions regarding ethical conclusions relating to hypoxico, Lippi, Guides and Franchini stress that the "spirit of sport" needs to be developed to include the notion of ethics and authenticity. Lippi, Guides and Franchini, nevertheless, report that they do not entirely agree with the assumption that teleologically, no evidence suggests that more harm than good comes from these particular devices. They note that a universal ban on passive training regimens, such as hypoxic,…… [Read More]
mixed research solution to help explain just why there are so many black males in special education. The researcher supported the research questions by utilizing article, journals, observational researches, and statistical data to greatly assisted in demonstrating the final resulst of the study. The articles and journals can give a reason of the quantitative variables - for example learning styles, referral process; I.Q. testing, cultural diversity, insufficient early intervention plan, and poverty are influential in the classification of young black males as special education candidates. Participants who will remain active in the research will undoubtedly be students who range from grades K-12. Statistical data is going to be used to exhibit how African-American males signify nearly all students in the special education structure understanding the fact that they're half the normal commission of the student populace. The information will exhibit how African-American males are plagued with racial inequality and racially…… [Read More]
Monty at Fisher
On October 31, the national tour of the musical "The Full Monty" was performed at the Indiana University of Pennsylvania in Fisher Auditorium. The musical is the story of six unemployed buddies who come up with a "foolproof" plan to make money and conquer their fears. The musical was a British film that was made into a musical.
First of all, this musical is funny. It is billed as a musical comedy, but sometimes that is not really the case. This musical is funny, and the lyrics to the songs are witty and sometimes caustic. "Michael Jordan's Ball" was especially funny, and the way it was written, in a bouncy, very masculine tone, made it really seem like the court action of a basketball game. "Big Black Man" had a jazz feel, and the brass and drums kept it light and yet very modern at the same…… [Read More]
In practical terms, there is very little difference between Gatorade and PowerAde. Both are forms of dietary supplements which often pose an unknown source of danger for individuals growing up to be sportsmen. All the growing up sportsmen should be educated on the subject as they are likely to face troubles in their life later, otherwise.
Many products that are marketed provide good returns for the marketing organization, but little benefits for the user.
The products are sports drinks and they are promoted with the images of sportsmen and Michael Jordan appeared on Gatorade bottles, but he did not get the benefit of having his own flavor. Now there is a new favorite of the sports world, and he is LeBron James, and his image will be the advertising for PowerAde's Flava 23. When the flavor was selected, James was a part of the process. The process took…… [Read More]
One recent study defined purpose as "an extraordinary achievement" (Moran, 2009, p. 143), yet the there are many individuals in the world who believe that the purpose of intelligence is to prevent surprise. Contemplating the contradiction, the question that could be asked is "how then does an extraordinary achievement translate into everyday intelligence?" This author believes that the purpose of intelligence is not to prevent surprise, instead that the purpose of intelligence is to determine a pathway for the life of the individual.
Measuring the successful pathway of an individual life can be a difficult venture, especially if such measurements are based on the person's intelligence. My belief is that preventing a surprise by showing intelligence can be applied to these type of scenarios with very limited success. There are a myriad of methods used to determine ones intelligence, including but certainly not limited to: measuring intelligent quotient as…… [Read More]
Nike's marketing strategies in the United States and globally. The paper argues that Nike is able to boost its global revenue despite some shortcomings in its marketing strategies.
Pros, Cons, and isks of Nike's core Marketing Strategy
Nike started its operation in 1962 with a commitment to design an innovative product that would command high demand among the U.S. consumers. Nike uses different strategies to achieve its marketing objective by using influential sportsmen in the U.S. to build its marketing campaign. For example, Nike used well-known sportsmen such as unner Steve Prefontaine, and Michael Jordan to promote its brand across the United States. In 1985, the company was able to increase its annual revenue to over $100 million when it signed a marketing agreement with Mike Jordan. By using the personality of sportsmen, Nike has been able to record superior performances in annual revenue. Moreover, the "Just Do It" Nike's…… [Read More]
Nike apparel company is a steadfast company in the minds of most athletic gear and apparel consumers and in the industry as a whole, with substantial earnings growth even in the last few years of recession it has still managed to record substantial growth. The company has even coined household phrases like "Just Do It" a mark of American influence over the global market. Much of this success has long been attributed to the solid nature of its upper management, namely its long time CEO and co-founder Phillip H. Knight. Nike recently made international news when it announced the retirement of Knight to the press, which in the business world can mean at least short-term trouble. The announcement was made with less than sixty days to pass before what would call a revolutionary change for the company. Though Knight will stay on as Chairman of the board, his intention is…… [Read More]
In recognition that these t-shirts might be found to be objectionable to many young women, who are among our best customers, we contacted Heather Arnet, Executive Director of the omen & Girls Foundation, and offered to discuss the issue with them. e recognize that the shirts in question, while meant to be humorous, might be troubling to some." Despite, or perhaps, one could argue, because of, the controversy generated by the sexually explicit t-shirts, on November 15, 2005, CEO Mike Jeffries stated that the company had enjoyed record third quarter profits. "These strong results reflect the broad momentum and successful differentiation of our brands, confirming our entire organization's dedication to building dominant iconic brands. e are uniquely positioned as the top of mind premium provider of sportswear with brands that appeal to a broad spectrum of customers in the pre-teen through post-collegiate demographic. This is a position we have worked…… [Read More]
In addition to these accomplishments, the company also branched into over a dozen businesses and has successfully created one of the most successful supply chains globally today (Barrett, 2003). Along the way to these stellar accomplishments however Nike has been accused of going too easy on suppliers who violate child labor laws and having questionable ethics (Doorey, 2011). It has also been experiencing high legal costs due to the various approaches the company takes to protecting its brand (Nike Investor Relations, 2012). As the company pursues high growth opportunities in women's apparel including shoes, one of the fastest growing markets it competes in, it is challenged with relatively moderate growth in sales, relatively flat gross contribution margins at 10% and a Return on Assets (ROA) of 14% with little growth over the period of analysis shown in the Appendix. On top of all these factors, the competitive climate of the…… [Read More]
Sports and Sexual Stereotypes
Anger and the WNA
Whatever women do they must do twice as well as men to be thought half as good. Luckily this is not difficult.
P.E. -- to me there was nothing closer to my seventh-grade conception of hell than that infernal class. There, wearing the requisite blue short-shorts and pulled up tube socks, facing forty-five long minutes of humiliating (to my adolescent sensibilities) sweat-inducing activities, I learned it would be better to be a lousy jump-roper, dodge-ball player, or atrocious relay racer, than to actually attempt excellence at these endeavors.
Even at such a young age, I already knew that it simply "isn't attractive," to exert oneself physically in front of the opposite sex, unless, that is, the exertion does not detract from culturally-accepted ideals of beauty -- after all, cheerleaders, gymnasts, and figure skaters could be pretty (perhaps because…… [Read More]
Popular culture differs from what was once referred to as "high" culture ("Popular Culture" 2000). High culture distinguished and continues to distinguish itself from popular culture by subordinating the latter. However, a tremendous shift in academia has led to the critique of both "high" and "low" culture and a subsequent merging of the two ("Popular Culture" 2000).
Also known as "mass" culture, popular culture can be considered crude even as it shapes politics and policy ("Popular Culture" 2000). According to Chito Childs & Laudone (2004), popular culture is uniquely responsible for the shaping of values, beliefs and norms surrounding interracial friendships, interracial relationships, and race relations in general. Films that depict interracial couples "tend to reinforce the existing racial hierarchy, rendering interracial relationships problematic," (Chito Childs & Laudone 2004, p. 1). Popular culture is part mirror for social realities and part shaper of those realities.
One exception to the generally…… [Read More]
When io de Janeiro recently won its bid to host the 2016 Olympic Games, they had one world famous representative on their Olympic committee that may have actually been more famous than our President Barak Obama. This individual may not be a household name in America, but he is most famous for scoring 2 goals in the 1958 World Cup championships when he was only 17 years old. This made him the youngest player to ever play in these renowned championships and over the course of his distinguished career; the majority of the football world would certainly consider him to be the best soccer player ever. Brazil actually has declared this individual as a national treasure in order to thwart other teams and countries from stealing him away and out of their country. His name is Edson Arantes Do Nascimento, but you may know him simply as --…… [Read More]
To define what it means to 'play,' I first turned to the dictionary. Immediately, when I looked at the entry for "play" given by freedictonary.com, I was confronted with a seemingly limitless list of different definitions of the word "play." To play can mean to act in "jest or sport," or "to occupy oneself in amusement, sport, or other recreation." The noun "play" can also mean a drama or comedy on the stage, and the verb to play can mean to play a part a work of theater. A play can mean to employ a particular maneuver during a game, or to play a particular position in a sport. These definitions suggest responsibility rather than the apparently free and discursive nature of play.
As someone who has played football in college, I appreciate the sense that 'play' can be both fun and serious work. I began…… [Read More]
But these markets are far more deeply explored and mined, both by X-L and its competition. Plus, China's middle class is still growing, and even from a geographical perspective, there is more 'outdoors' in China in which citizens can deploy their sporting skills, in comparison the more densely populated other Asian nations.
Not only lifestyles have changed but the idea of spending money on sporting clothes is still relatively new. X-L must establish itself as the brand of choice, at this critical juncture in China's economic history. "At the moment, China's consumer economy is about the size of Italy's, but in two years' time it is going to start adding an Italy every year," observed one China analyst (Ford, 2007). Plus, the young, athletic market is expanding: "Young people are responding, and refusing to follow their parents' example of socking away 25% of their post-tax income - one of the…… [Read More]
Operations Evaluation of Nike Incorporated
Marketing Mix Price
Marketing Mix Place
Factories Based on Region and Product
Current Situation of Footwear Industry
Marketing Mix Product
Nike Current Situation
Marketing Mix Promotion
Changes in Operations orkers at Factories
Code of Conduct Grade Assessment
Operations Evaluation of Nike Incorporated
Understanding how globalization affects a company will be analyzed to explore how Nike Incorporated handles the multiple risks and capitalizes on the benefits of such expansion. As Nike has faced immense growth and criticism due to the complex business model that has led to the number one position in the athletic footwear industry. It has been a challenge to balance strong organizational performance along with required corporate ethical standards expected for a global leader. A critical evaluation of Nike Inc. will…… [Read More]
Stereotypes -- Why are Black People Good at Sports?
In the United States black people, African-Americans that is, make up roughly 1/16th of the population. Yet, if one looks at professional sports, in particular, football, basketball, and baseball, relative to their overall population percentage (1/16th) they make up a disproportionate percentage of professional athletes. The NFL is roughly 70% African-American, as is NBA, and baseball, which has seen a relative decline in the number of black athletes over the year (for various reasons) still boasts a healthy figure. Moreover, even in sports where black athletes are not traditionally known for being preeminent figures, i.e. golf and tennis, black athletes have, in recent years, made their mark (Tiger Woods, The Williams Sisters). Unfortunately, as a result of their success, black athletes have been forced to confront stereotypes that pretend to explain and/or rationalize their athletic prowess and relative dominance in the…… [Read More]
He stated that people are simply good at a variety of skills, although some individuals may have higher levels of specialized intelligences more in the spheres than others. ("Charles Spearman," Major Theories of Intelligence, 2004) in other words, a gifted musician can also be a gifted poet, but these are still different intelligences -- Spearman, in contrast, would suggest the two are interrelated.
Spearman also came up with another term known as the "s" factor. This he said was the factor devoted to "specific skills and information" needed to perform intellectual tasks. Thus, even Spearman allowed that there were multiple factors that went into an individuals' success in life and on intelligence tests. But he felt that overall scores on IQ tests, however specific were highly saturated with "g" an intelligence that pervades all tasks. Thus, the most important information to have about a person's intellectual ability is an estimate…… [Read More]
Central Arkansas is an NAIA school, a small college, and it had never sent a basketball player to the pros, and moreover the team did not help, falling a basket or two short every year in that last local tournament, missing the NAIA finals and national exposure in Kansas City (Montville Pp). Dyer called San Antonio and Dallas, no one was interested Pippen, at least not until the NBA tryout camp in Chicago (Montville Pp). There had been some talk from superscout Marty Blake about a kid from Central Arkansas and Jerry Krause had listened and Sexton, the agent had been sent a newspaper clipping, but both were impressed when they saw him play (Montville Pp).
Pippen climbed the draft ladder daily in camps in Portsmouth, Virginia, Hawaii and finally Chicago (Montville Pp).
Krause was on the phone with Seattle for two days working a deal - the Bulls had…… [Read More]
As Belch and Belch (631) note, "music and sports are universal languages for teens." By creating this association, Coca-Cola is increasing its appeal to the young market. In saying this, it must be noted that music and sports stars and recognized as idols for many teens. This includes that teens look to these stars or celebrities to determine what is considered cool. Music and sports celebrities that have featured in advertisements for Coca-Cola include Christina Aguilera, Michael Jordan, Shaquille O'Neal, and singer Mya. By having these celebrities endorse the product, Coca-Cola is communicating to the young audience that the product is considered cool and linked with success. It must be noted that the celebrities that endorse Coca-cola also tend to be young and attractive. This shows that the product is not just being positioned to appeal to all people who consider athletes and celebrities successful. Instead, it is specifically being…… [Read More]
I thought most of the music was easy to listen to, but I would have liked a more modern or hip approach to some of the music. At least some of these guys seemed like guys who would listen to modern music, like hip-hop, and I would have liked to have seen more variety in the music, making it relate more to a younger, hipper audience. I did think the music helped make the characters more real, along with the storyline. It showed they were not stupid or "losers" because they were out of work, and showed they could be creative when they needed to be, and had ideas, ideals, and dreams, just like anyone else.
A enjoyed the dancing too, and thought they did a good job choreographing it, especially to make it look like they did not know what they were doing, when you could tell they really…… [Read More]
I have been a big fan of the Dallas Cowboys and especially Emmitt Smith for many years. For example, one of the most difficult moments in my appreciation of sports occurred when the Dallas Cowboys released Smith and he ended up on a lackluster Arizona Cardinals. This was after he had just surpassed the late great alter Payton to become the number one rushing running back in the history of the National Football League. "They are the two most punitive judgments that can be handed down for a running back: Too small, too slow. And yet that was the harsh assessment of Emmitt Smith, 5-foot-9 and 199 pounds, by the pro-scouts although he was an All-American at Florida. That same Emmitt Smith who skittered and stutter-stepped his way past the NFL rushing record held by his idol, alter Payton, and finished with 18,355 yards." (Schwartz) There are…… [Read More]
Flat (2006), Thomas Friedman describes the new global capitalist economy and how it has affected the United States, as well as the type of skills and education that will be most in demand in the 21st Century. Even white-collar workers, managers and engineers have been doing poorly because of globalization, while unskilled and semiskilled blue-collar workers have been devastated. Construction and manufacturing workers with only a high school education have been losing ground in wealth and incomes to the elites for the last thirty years. This era has been far better for the creative and imaginative designers of new technologies than those performing routine tasks. For the last ten years, the majority of Americans were surviving through inflated credit, mortgage and asset bubbles, but when these collapsed in 2008-09 their true economic situation became stark. Friedman's main thesis is that those workers with flexible, adaptive, creative skills who can understand…… [Read More]
Backward and We: A Comparison
When writers think about the future it's often in dichotomous terms. Writers generally see the future in shades of black and white, with very little deviation between the two. This is particularly the case in the novels Looking Backward by Edward Bellamy and We by Yevgeny Zamyatin. The former is an optimistic tale about a socialist utopia which essentially describes a future full of improvements. The latter describes a futuristic dystopia where humans lack autonomy and privacy. In spite of these incredibly different descriptions and notions about the future, there's still a significant amount of overlap between these two novels. Exploring the different shades of each can provide a deeper understanding of each respective author's inner fears and wishes. As different as these two novels appear to be, they are both actually stories about societies which have made the ultimate (and wrong) sacrifice: they've given…… [Read More]
Bets: Quiz 25%. key concepts:
What does "little bets" mean?
There are two types of innovators. One kind of innovator is conceptual and can make great discoveries early in life. However, there is another type of innovator that can make breakthroughs through "little bets." These are small, incremental, and usually slow experiments that are a driver for innovation.
"Little bets are concrete actions taken to discover, test, and develop ideas that are achievable and affordable. They begin as creative possibilities that get iterated and refined over time, and they are particularly valuable when trying to navigate amid uncertainty, create something new, or attend to open-ended problems."
What is the difference between conceptual and experimental innovators?
There are several differences between conceptual and experimental innovators. The conceptual innovator is generally blessed with a large amount of natural talent that allows them to conceptualize abstract concepts that allows them to…… [Read More]
When a merger the size of the AOL ime Warner merger takes place and then disintegrates, it is time to look for what went wrong. Both companies were regarded as important in their fields; both had been successful, one for many years (ime Warner), the other for only a short while (AOL), but that success was extreme.
What did go wrong? he simple answer is that is was probably a classic clash of old paradigm vs. new paradigm.
In fact, the simple answer is the whole answer, and it appears in graphic detail on the 91st page of Alec Klein's book, Stealing ime: Steve Case, Jerry Levin, and the Collapse of AOL ime Warner. On that page, Klein describes the scrambling of the lawyers for both firms -- AOL and ime Warner -- when operation Alpha ango is revealed to them. (Both Case and Levin chose to keep…… [Read More]
personalities who have, by their actions, become notable individuals this writer must first explain why a different direction has been opted for in this assignment. In doing so the written response will be somewhat lengthier than the initial assignment requested. With the advent of mega technology and virtual reality bombarding the computerized twenty first century, information is at the fingertips of anyone owning a computer and having Internet access. The Internet user can instantly find answers to questions that before would take hours and hours of diligent investigation and research. Today, simply sitting in front of a computer screen, entering a few search words though Google, massive amounts of information are immediately available. Whether the user is inquiring about Federal eserve policies, reviews on literature classics, or new car prices someone else has likely all ready made a presentation that can be viewed. Unfortunately extensive computerized information retrieval has, however,…… [Read More]
History of Reebok
he company of Reebok started in England in around 1890 to provide shoes which could help athletes run faster. he cleated running shoes were developed by Joseph William Foster and he had then started a company to make hand-stitched athletic shoes for the runners of that time. he enterprise continued in that manner and started with the name of Reebok International due to the starting of a new company by the grandsons of JW Foster. he name was taken from the name of an African gazelle. he company came to USA in 1979 when Paul Fireman bought an exclusive license for distribution of Reebok in North America. From the beginning itself, the products were the most expensive, and were being sold for $60 a pair even in 1979. he sales increased over time, and became $1.3 million in 1981, and then the production capacity of…… [Read More]
Fade-Away Jump Shot
Basketball is one of the most popular games in America and the Caribbean. The game's core object is to drive the ball through an eighteen-centimeter backboard-supported hoop. There are a wide range of trajectories, spins, deflections and angles from which a shooter can choose. This explains the gravity-defying, jaw-breaking physical moves that are a common phenomenon in basketball. The foul, the bank, the fade-away, and the jump-shot are some of the major basketball shots. The fade-away, which forms the basis of this text, is a deadly basketball technique whereby instead of jumping perpendicularly from the floor, the shooter essentially directs himself away from the defender, i.e. 'fades.' He then releases the ball at the highest point of his jump's backward arc. In so doing, the shooter dips the shoulder in one direction, and then pushes off in the other, with the aim of fooling the defender into…… [Read More]
Nike's tremendous success up until the mid-90s?
Nike was founded by Phil Knight in 1964 when he put his MA project into practice along with his former track coach ill owerman. At that time, the companies which were already established were manufacturing the sports shoes in economy that was high waged; while the project showed that decreasing the costs of transport would mean that the company could gain high sourcing from the countries that had low costs of labor. Keeping this in mind, Nike started importing shoes from Japan; however with the birth of waffle trainer by owerman one night, the company became a designer logo rather than an importer. The strong personalities and the love for sports of Knight and owerman played a lot of role in defining the purpose of Nike and it attracted a lot of confident and young employees to the company. The logo of Nike…… [Read More]
Nike's Energy Bar Marketing Plan
Founded in 1964, Nike is the largest sportswear and fitness company in the world. The company designs, manufactures and markets apparel, accessories, and equipment for a broad variety of sports including basketball, football, soccer, baseball, tennis, and cricket. The company's success in the highly competitive sportswear and fitness can be attributed to product innovation and excellence as well as commitment to consumer needs. ecently, the company ventured into the energy bar market following its complete withdrawal from the golf equipment market. The new product line, dubbed as Nike Fuel +, was informed by the need to focus on fitness as opposed to just sports. Introducing the product provides an important opportunity for the company to widen its market as well as extend its brand. Given the intense rivalry in the energy bar market, a comprehensive marketing strategy is required if the product is to successfully…… [Read More]
positive experiences working in teams, and when those experiences were positive and the performance of the team was high or surpassed expectations, it was always because of a few simple rules that are outlined by Musselwhite (2007) and Conant (2012). For example, Musselwhite (2007) points out the importance of seeing the big picture at all times, and not getting bogged down in silly details. The big picture is something that is important to remember for the product or service we are working on as a team, but also in terms of clarifying our role as individuals. The role of the team itself depends on seeing the big picture -- why the company actually needs us to work on a specific task. "Understanding the big picture promotes collaboration, increases commitment and improves quality," (Musselwhite, 2007)
The principles illustrated by Conant (2012) and Musselwhite (2007) include the need for seeing the big…… [Read More]
Michael Wood’s “Iraq: The Cradle of Civilization” offers fascinating insight into human civilization, through a narrative of the story of Iraq. Tracing Iraq from the cradle of civilization to its current state of devastation, Wood warns viewers to learn from the mistakes of the past instead of continuing to repeat them. In addition to its overarching message, “Iraq: The Cradle of Civilization” includes some incredible details about the cultural diversity within Iraq and how current customs reveal cultural continuity with the past. Some of the most amazing examples of diversity include the Mandean people, who have cultural practices that are vestiges of Christian times such as a wedding ceremony that includes a full-immersion baptism in a river they refer to as the “Jordan,” even though it is the Euphrates. There is also the Yazidi people, who worship Satan but are not what a European or American would call a Satan…… [Read More]
Rather than facing the conflict and resolving it immediately with the person causing conflict, Kalinsky leaks valuable information to a person with a vested interest in both the company and the future of the person being removed from company management. It is no wonder that the situation seemed to backfire on Kalinsky.
In this exercise, integrative negotiations were utilized through the process of principled negotiations. Kalinsky and Kenworthy came to amicable terms with regards to cashing out both his and his father's stake in the company and they dropped the wrongfully terminated suit. The wrongful termination suit was most likely just filed in spite and was postured as a leverage point on which bargaining could begin. It was obvious that Kalinsky was not in the financial position to pay out the Kenworthys' shares immediately, however it was only fair to pay them the agreed upon amount.
Communication Problems…… [Read More]
Atlanta International Airport is the busiest airport in the world, serving 80 million passengers and employing over 10,000 people. The Operations Director must ensure that all of the process, procedures and organizational structures enable the airport to be efficient, effective and always improving. This paper will discuss the Atlanta Airport in the context of its operations management success and will also work in an example from the Hashemite Kingdom of Jordan as well.
Allen (2009) outlines the transformational model as a set of seven variables that need to be aligned for a business to be successful. The seven variables are environment, strategy, culture, core processes, systems, structure and results. The core processes at Atlanta International Airport include baggage handling, aircraft maintenance, air traffic control, security, designing passenger flow, passenger information systems, loading and unloading the aircraft and providing information and basic services.
For the customer, these activities should appear to…… [Read More]
Pericopes From Mark and Matthew on Divorce
A pericope, hermeneutically speaking is defined as a selection or extract from a biblical book such as one of the gospels. It is especially used to reference a selection from the Bible, appointed to be read in the churches or used as a text for a sermon used to teach or instruct upon a specific rather than a general matter of Church doctrine and comes from the Greek meaning a "cutting" or a textual extract. ("Pericope," The American Heritage Dictionary, 2004) The synoptic Gospels of Mark and Matthew show many parallels in their relating of the events of Jesus' life in their selection of such textual extracts. However the order of these two gospels is slightly different in terms of the way they set and vary the different blocks of Jesus' teachings. ("Introduction to the New Testament," p. iii)
The overall chronology of…… [Read More]
There is a process by which there is both a decrease in the number of jobs that is increasing, and this is coupled with a global transfer of jobs to less developed countries. oth of these have an impact in the decrease in availability of jobs in the advanced countries. The latest news on this front is from the United States. On the 5th of the current month, there was an announcement from the Labor Department that there has been growth in the United States economy and this had led to the creation of 21,000 new jobs. The previous predictions from the economists had been that there would be a creation of 150,000 jobs, and this number is far below the expected growth. The number of jobs created is also far lower then the growth in population that occurred during that period. The rate of unemployment in…… [Read More]
EI's commitment to being the trusted advisor in the sports areas they concentrate on is a proven strategy in its industry as North Face has successfully implemented this same approach to gain consumers' and sports enthusiasts' trust (Kusterbeck, 2008). Of the two companies, EI has been more successful therefore in transforming their expertise into a competitive advantage, and supporting an effective multichannel selling strategy too.
Assessing the Impact of an Expert-Driven Multichannel Strategy
Where Sports Authority has centered its marketing overall and website specifically on product features and a product line grouping by demographics, EI has centered their multichannel strategy on becoming the trusted advisor in snowboarding. The difference is that EI drives its product mix based on knowledge of the buyer and creates channels to inform and sell at the same time. The kiosks in their stores have access to all 78,000 items in their catalog, creating a virtual…… [Read More]
Thick and thin book review.
Some year," JK Galbraith once wrote, "like some poets, and politicians and some lovely women, are singled out for fame far beyond the common lot." For the Middle East in general, and for the people of Palestine in particular, 1948 was clearly such a year. It was the year in which the British-Mandate for Palestine terminated, a Jewish state was established, thousands of Arab Palestinians became refugees, and regular armed forces of Trans-Jordan, Egypt, Syria and other Arab countries entered Palestine - Israel and clashed with Israeli forces." (Bregman, 2000) In the same way, some land masses seem to carry a higher level of importance than others. Such is the case with a small strip of land lying along the eastern shore of the Mediterranean Sea.
Israel, or Palestine depending on the year the map was published, has been a place of conflict since first…… [Read More]
For example, the possibility exists that one site was a specialized food production area; it remains unknown if the occupants were farmers, herders or involved in a variety of activities. Similarly, another site may be a specialized elite compound. Evidence of food processing in rooms located at the bottom of the mound and storage jars in the center of the building, indicate that the elite may have fulfilled more than one function or specific individuals had access to certain areas of the building for food processing.
In addition, the elite and farmers were dependant on each other. The theory is if one of these sites produced food daily for the other, elites most likely had the means to ensure that food supplies were provided. Thus, it can be supposed, notes Dionne (2002) that the elite power was based on a redistribution system and exchanged services or resources against food. That…… [Read More]
Pedagogic Model for Teaching of Technology to Special Education Students
Almost thirty years ago, the American federal government passed an act mandating the availability of a free and appropriate public education for all handicapped children. In 1990, this act was updated and reformed as the Individuals with Disabilities Education Act, which itself was reformed in 1997. At each step, the goal was to make education more equitable and more accessible to those with special educational needs. During the last presidential term, the "No Child Left Behind" Act attempted to assure that individuals with disabilities were increasingly mainstreamed and assured of high educational results. All of these legislative mandates were aimed at insuring that children with disabilities were not defrauded of the public education which has become the birthright of all American children. The latest reforms to IDEA, for example, provided sweeping reforms which not only expanded the classification of special…… [Read More]
CEO of Harley Davidson
The Harley Davidson Company came to be in 1903, founded by William Harvey and Arthur Davidson. In 1907, the two associates incorporated the Harvey Davidson Motor Company leading to a split of stock into four, to cater for the new associate Walter Davidson. Over the years, Harley Davidson has managed to remain financially stable, despite the prior records of slowed growth, owing to the maturing market that results to low growth rates for all companies dealing with motorcycles (Mark, Tycen and Jordan 1987). The motorcycles from the company used by the military, and to date, have become an American representation because of the many Harley Rallies around the globe (Mark, Tycen and Jordan 1987).
The success of the company does not only lay in the many investments, or rather the money it has, but also the management of the company, and its workforce. The company practices…… [Read More]
Clandestine Drug Labs and the Fire Service
hat are the risks and inherent dangers when firefighters are facing a blaze that resulted from a meth lab? hat should firefighters do when they suspect a fire has been caused by the existence of a meth lab? Are clandestine meth labs more prevalent then they were a few years ago? These questions and others will be addressed in this paper.
hat States' Firefighters have the biggest Threats from Meth Labs?
According to the U.S. Department of Justice (and the Drug Enforcement Agency) the states with the most meth labs (as of 2011) are Missouri (2,684 busts in 2011), Indiana (1,364 busts in 2011), Kentucky (with 1,084 busts) and Tennessee (1,130 busted meth labs). Other states that have a great deal of meth lab activity include Oklahoma (916), Michigan (365 labs busted), Mississippi (269 labs shut down) and Iowa (380 labs busted) (DOJ,…… [Read More]
Consistency, coupled by approval generates legitimacy. A government system is only legitimate if it receives the support of plural citizens. Therefore, a good example is Hosni Mubarak's one party, which was illegitimate. Any policy enjoying the majority approval of the citizens is said to be a legitimate policy. In this context, the United States invasion into Iraq has been perceived as illegitimate. This is not because many citizens of Iraq disapproved the policy but also due to the fact that majority of the Arabs recorded substantial support. As the global military utility continues to decline, a country perceived as consistent and legitimate will encounter minimal resistance from the new Arab world while the U.S. continues to execute its policies.
The occurrence of the Second World War is reflected from the relations between the American grand strategy and the initial existence of the realism, constructivism, and liberalism. Moreover, it is evident…… [Read More]