Perceptual Maps
Essays

Differentiation and positioning are closely related, but they are not the same. Borna and Chapman (1993) argues that differentiation is a form of positioning, but I would argue the reverse.

In phase 1 of the simulation, CruiserThor sales are on the decline. Its previous success is being impacted by a changed market where there are fewer target customers in the traditional target audience, 35- to…

In a recent episode of ER, a young girl -- 11 years old or so -- had been kidnapped. During recovery, she was killed. In that case, the death was caused by the hubris of an arrogant new ER attending physician.

This paper analyzes CruiserThorr, a motorcycle company that is well-known in the luxury market, but which has struggled to attract younger consumers. The paper suggests that the company produce a lower-cost model,specifically marketed towards young consumers through Internet advertising and dealer promotions. Financing options should also be offered to further make the price more attractive.

CruiserThor Motorcycles was extremely successful for many years, commanding more than 40 percent of the market. However,changes in consumer preferences and the target demographic of the company required it to change its image and product offerings. This paper focuses on the release of the RRoth, a low-cost, environmentally friendly bike designed for younger riders.