65 results for “Perceptual Maps”.
Perceptual map is a marketing tool that is used to help place a brand in context of its competitors in terms of public perception of the brands with respect to critical industry variables (Daye, 2009). The two-dimensional nature of the map means that there are two dimensions (elements) that are evaluated. Consumer opinions about these variables and a variety of brands are taken in order to construct the map. The objective of the perceptual map is to understand how the brand's position in perceived by the public, and use this information to shape marketing strategy either to reinforce this perception or to change it.
Two major variables that people consider when purchasing a vehicle, other than price, are safety and prestige. For car buyers, safety is an important issue because of the inherent dangers in driving and the need to minimize the risk to yourself and your family. Prestige is…
Daye, D. (2009). Brand positioning and perceptual maps. Branding Strategy. Retrieved October 27, 2012 from http://www.brandingstrategyinsider.com/2009/09/brand-positioning-and-perceptual-maps.html
Differentiation and positioning are closely related, but they are not the same. Borna and Chapman (1993) argues that differentiation is a form of positioning, but I would argue the reverse. A product can be differentiated in a number of ways. Thorr Motorcycles are differentiated on the basis of bike features and branding, for example -- things that make Thorr bikes unique. Positioning reflects the perception of differentiation that the company pursues.
The perceptual map helps Thorr to analyze how the consumer thinks about the different points of differentiation of Thorr motorcycles and from there it can be better understand if Thorr is pursuing the right positioning. The views of consumers about the different attributes of Thorr bikes -- and whether those attributes are important or not -- help to characterize a best fit positioning for Thorr. Consumers see Thorr bikes as high quality machines with superior design, but…
Borna, S. & Chapman, J. (1993). Product differentiation and positioning: Confused concepts. American Journal of Business. Vol. 8 (1) 51-56.
QuickMBA.com (2010). The product life cycle. QuickMBA.com. Retrieved March 29, 2011 from http://www.quickmba.com/marketing/product/lifecycle/
Despite the marketing plans attempts to overcome price reductions on the image of the bike, performance results showed that changes such as service or style are often viewed as too superficial to change the customer's perception of an inferior product.
Even so, CruiserThor is still outperforming the competition in terms of sales for the past year.
Market research indicates that CruiserThor is still perceived as an expensive motorcycle, but that is also viewed as powerfully, high quality product.
In the final phase, I assigned lifestyle image a value of 9 to reflect the market research indicating how important this parameter is to CruiserThor's consumers. I gave quality engineering a value of 8 as this is one of the product's core strengths. Further, I continued to emphasize service for the same reasons discussed previously, assigning in a value of 7. Learning the important of price on brand image…
complete simulation login phoenix. username shannont7426 password 07071983st. click classroom tab page week 4 simulation complete assignment: Complete simulation, Using Perceptual Maps Marketing, located student website.
The situation profiled in the case study is that of CruiserThorr, a motorcycle company that once had an illustrious reputation, but has since fallen upon hard times. CruiserThorr is known for its dominance of the 'luxury' motorcycle market, offering high-powered vehicles to baby boomers. However, these consumers are gradually 'aging out' of the motorcycle market. Either they are no longer riding at all, or they have decided not to acquire as many new vehicles as they did previously. This means that CruiserThorr must find a way to lure in younger consumers and encourage them to identify with its brand. However, these potential buyers are often a bit reluctant to purchase one of the company's vehicles because of price…
Using perceptual maps in marketing: CruiserThor
This paper will review the market situation of CruiserThor Motorcycles and examine how the introduction of a new low-cost motorcycle to its product offerings was able to change the company's brand image. CruiserThor had a market image and price tag commensurate with Harley Davidson or other large, expensive, high-power bikes. Unfortunately, consumer desires are changing and these vehicles are no longer in high demand. At the beginning of the simulation, CruiserThor had to find a way to change with the times, or be left behind its competitors.
During the first phase of the simulation, CruiserThor Motorcycles controlled 40% of the market of heavy duty motorcycles. The market environment was an oligopoly, which meant that it was dominated by a few, select companies. It was particularly well-known in the heavyweight motorcycle category. CruiserThor's dominance of the market had been carefully crafted…
Product life cycle. (2013). Quick MBA. Retrieved:
Analysis of the CruiseThorr Perceptual Map and Market Positioning
The intent of this analysis is to evaluate the simulations involving perpetual mapping for the CruiseThorr and oth motorcycles, the latter model launched as part of this simulation. Each of the situations are described, followed by a recommended solution and results achieved. Additional questions are also answered at the end of this analysis pertaining to product differentiation, product repositioning and product lifecycles,
Analysis of Scenario-based Simulations
The initial situations, recommended solution and results of each iteration of the simulation are presented and analyzed in this section.
The first simulation begins with the CruiseThorr losing market share as younger buyers don't have the high disposable income to afford it The 21- to 35-year-old age group is interested in motorcycles yet cannot afford the CruiseThorr, and also find the model to be behind the times in terms of their…
Bachand, D. (1988). The marketing of ideas: Advertising and road safety. International Journal of Research in Marketing, 4(4), 291-291.
Bijmolt, T.H.A., & Wedel, M. (1999). A comparison of multidimensional scaling methods for perceptual mapping. JMR, Journal of Marketing Research, 36(2), 277-285.
Gelb, T. (1989). Overhauling corporate engine drives winning strategy. The Journal of Business Strategy, 10(6), 8-8.
Hooley, G.J. (1979). Perceptual mapping for product positioning: A comparison of two approaches. European Research, 7(1), 17-17.
In a recent episode of E, a young girl -- 11 years old or so -- had been kidnapped. During recovery, she was killed. In that case, the death was caused by the hubris of an arrogant new E attending physician. But it could have been caused at any time by the kidnapper. According to Dwelle (2004), most abducted children are recovered or killed within the first 3.2 hours; any factor that could reduce the time frame during which the child is missing will reduce the chanced the child will be killed.
The facts and figures alone are powerful marketing tools for the Techno Genie. Statistics say that:
Every 40 seconds another child is reported missing.
One in every 42 children will become abducted, missing, lost or runaway.
Over 2000 children are reported missing each day
Over 725,000 reported missing children every year.
The rate of missing children has…
Dwelle, P. (). Abducted, missing, lost and runaway children. Wichita, KS: ChildShield, U.S.A.. etrieved October 26, 2005 from the World Wide Web: www.childprotectionsolution.com
Consumer involvement refers to the amount of time, though and energy that a consumer puts into a particular purchase decision (McNamara, 2014). This can be categorized along the emotional/rational scale. So many small purchases like impulse purchases are low involvement. At the very low involvement end of the scale is something like fries with your burger -- you might not even want them, and accept the suggestion for them almost reflexively. At the high involvement end of the scale would be something like the military bidding process, or for consumers buying a house or car. A medium-involvement purchase involves at least some thought. An example might be new headphones -- it's not an impulse purchase but unless you're ad audiophile there is only so much energy you will put into that purchase.
For marketers, the optimal situation for a low involvement purchase is to reduce the search for…
Brisoux, J. & Laroche, M. (1981). Evoked set and composition: An empirical investigation under a routinized response behavior situation. Advances in Consumer Research. Vol. 8 (1981) 357-361.
Cauberghe, V. & Pelsmacker, P. (2008). The impact of banners on television: The role of program interactivity and product involvement. CyberPsychology and Behavior. Vol. 11 (1) 91-94.
Lin, L. & Chen, C. (2006). The influence of country-of-origin image, product knowledge, and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan. Journal of Consumer Marketing. Vol. 23 (2006) 248-265.
Martin, C. (1998). Relationship marketing: A high-involvement product attribute approach. Journal of Product & Brand Management Vol. 7 (1) 6-26.
Perceptual mapping is a method by which a product can be positioned in the marketplace. It allows marketers see where the competition is positioned, which is valuable for a couple of reasons. One is that the product can be positioned in a blind spot, an area on the map where there are few competing products. The other is that the marketing team understand which competitors represent the most direct threats, and why.
The product we are mapping is a line of Coca-Cola mixed drinks. These included Coke & Rum, Whiskey & Coke and other such mixed beverages. Such products are known in Europe and are particularly common in Germany in the same premixed format that we are charged with launching. In North America, however, there is little knowledge of these products. Consumers are only familiar with drinks they have mixed themselves. Moreover, consumers are familiar with the Coke brand,…
Consumer Involvement Theory
Consumer involvement theory is the idea that products and services differ in terms of the amount of time and energy that a consumer puts into the purchase decision (McNamara, 2014). There are different levels of involvement, but for marketers it is important to know what level a given product is. For the most part, involvement level reflects the category of product, rather than the individual product itself - there is not much difference between one car and another in terms of involvement, but there is a big difference between the level of involvement between a car and a pack of gum. While involvement is on a continuum, it can roughly be divided between low, medium and high involvement products.
A low involvement product is an impulse purchase, one to which is given very little thought. These are typically products with low differentiation between attributes and low…
Brisoux, J. & Laroche, M. (1981) Evoked Set Formation and Composition: an Empirical Investigation Under a Routinized Response Behavior Situation. Advances in Consumer Research. Vol. 8 (1981) 357-361.
Business Week. (2011). Preventing analysis paralysis. Business Week. Retrieved June 10, 2014 from http://www.businessweek.com/management/preventing-analysis-paralysis-12202011.html
McNamara, S. (2014). Consumer involvement theory. Ad Cracker. Retrieved June 10, 2014 from http://www.adcracker.com/involvement/Consumer_Involvement_Theory.htm
Riley, G. (2012). Buyer behaviour -- the decision-making process. Tutor2U.net. Retrieved June 10, 2014 from http://www.tutor2u.net/business/marketing/buying_decision_process.asp
According to the Boston Consulting Group, Burberry had settled into a position somewhere in between a cash cow and a dog. The market for fashion, particularly in the UK, was in a state of maturity and slow growth. The Burberry brand was successful, a trait of a cash cow, but had also grown tired, a dog trait. Thus, the brand was beginning to move in the wrong direction. The response on the part of management was to reposition in the brand so that the brand would grow, no matter what the state of the market in the UK was like.
The Ansoff Matrix breaks down a company in terms of how it can grow, with a combination of existing or new markets and existing products and new products. At Burberry, the company decided to grow using both new products and new markets, but without ignoring the traditional success of…
MindTools. (2012). Porter's generic strategies. MindTools.com. Retrieved May 15, 2012 from http://www.mindtools.com/pages/article/newSTR_82.htm
NetMBA. (2010). BCG Growth-Share Matrix. NetMBA. Retrieved May 15, 2012 from http://www.netmba.com/strategy/matrix/bcg/
QuickMBA. (2010). Ansoff matrix. QuickMBA. Retrieved May 15, 2012 from www.quickmba.com/strategy/matrix/ansoff/
For Tresemme, for example, the color scheme and general layout of the package is consistent with other Tresemme products and is not specific to the dry shampoo product.
Packaging -- Recommended
Given that the pricing need not change, the package size does not need to change either. The layout and color tone are dictated by the overall branding of Tresemme so are going to be difficult to change. Two aspects of the packaging can change, however. The first is the shape of the package, which should be changed to convey to the consumers that this is a different product from Fresh Start. The second is that the package should have a different name (not Fresh Start) and should impress upon the consumer that it is a new product. The new selling proposition "unique" should also be incorporated into the text of the packaging.
Target Market -- Recommendations
It is recommended…
Amazon.com. (2013). Retrieved April 15, 2013 from http://www.amazon.com/TRESemme-Fresh-Start-Shampoo-Dry/dp/B0037LKIAG/ref=sr_1_2?s=beauty&ie=UTF8&qid=1365976478&sr=1-2&keywords=tresemme+fresh+start
Riley, J. (2012). Brand positioning and market mapping. Tutor2U.net. Retrieved April 19, 2013 from http://www.tutor2u.net/business/marketing/brands_positioning.asp
Product, Branding, and Packaging
Increase Market Share
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…
Apple. (2011). Apple reports first quarter results. Apple. Retrieved April 26, 2011 from http://www.apple.com /pr/library/2011/01/18results.html
Apple.com. (2011). Retrieved April 6, 2011 from
Devise P and marketing strategies to earn greater trust, typing their performance back to the perceptual maps as a measure of performance. This is also a critical step as it will show the progress over time of selected marketing and P strategies to gain greater trust and credibility back.
Develop Voice of the Customer Programs and aggressively pursue getting channel members involved. Getting customers to have a sense of ownership over the products and also showing the willingness to act on their feedback is also critical for getting the company trusted again, and also ensuring product strategies are aligned with customer needs.
Initiate a Partner elationship Management system to measure the financial implications of both the recall and marketing strategies on the performance of channel partners and resellers.
Associated Press, (2007). Mattel issues new massive China toy recall. etrieved October 9, 2007, from MSNBC Web site: http://www.msnbc.msn.com/id/20254745/
Associated Press, (2007). Mattel issues new massive China toy recall. Retrieved October 9, 2007, from MSNBC Web site: http://www.msnbc.msn.com/id/20254745/
CRM Buyer (2005) - Searching for Blue Ocean Strategies. Louis Columbus. CRMBuyer.com. September 23, 2005. Accessed from the Internet on October 9, 2007:
Gartner 2001 - Eight Building Blocks of CRM: A Framework for Success. John Radcliffe. December 13, 2003.
Multidimensional scaling and factor analysis are a couple of different statistical techniques that can be used to understand the drivers of a business. MDS is a technique that renders multiple data points in a relational manner -- data points that end up closer to one another are expressed visually as such, while those that are fairly far from each other in the key variable are expressed as being far. Factor analysis seeks to learn look at a set of different variables and identify the latent variable. This is the underlying variable that is driving the other variables, something that has a lot of value for a business.
Multidimensional scaling is "a set of data analysis techniques that display the structure of distance-like data as a geometrical picture" (Young, 1985). There are a number of different techniques as part of multidimensional scaling, and this paper will outline…
Borgatti, S. (1997). Multidimensional scaling. Analytictech. Retrieved May 3, 2016 from http://www.analytictech.com/borgatti/mds.htm
Young, F. (1985). Multidimensional scaling. University of North Carolina Retrieved May 3, 2016 from http://forrest.psych.unc.edu/teaching/p208a/mds/mds.html
The success or failure of an organization unreservedly depends upon the behavior of consumers towards its products or services (Kotler, 2010). Consumers have now become more knowledgeable and conscious towards choosing and consuming products. They do not just buy a product; but make a relationship with that brand and the manufacturer of that product (Oliver, 1999). This relationship reflects their consumption patterns and brand preference. This is the fact which business organizations must recognize about consumer behavior (Farley, 1964). To stumble upon this consumer behavior, organizations use different marketing and promotional strategies to stay competitive within their respective industries. In this way, they explore what is their potential target market and what they can do to meet these consumption demands (Kotler, Brown, Burton, Deans, & Armstrong, 2010).
The purpose of this paper is to analyze the behavior of consumers towards the products offered by one of the…
Farley, J., (1964). Why Does "Brand Loyalty" Vary our Products? The Journal of Marketing, American Marketing Association, Vol. 1, No. 4, pp. 9-12
Kotler, P., (2010). Principles of Marketing: A South Asian Perspective, 13th Edition. India: Pearson Education
Kotler, P. Brown, L. Burton, S. Deans, K. Armstrong, G. (2010). Marketing. 8th Edition. U.S.: Prentice-Hall
Nestle.com, (2011). About Us. Retrieved on October 16th, 2011 from
The effectiveness of promotional strategies is highly dependent on their ability to resonate and be relevant to the target audiences over time (Reference). This is the basis of the research being undertaken; to determine which promotional tools and strategies are the most effective in attracting, training and retaining the most talented and motivated volunteers for the London 2012 Olympic Games.
The following are the aims and objectives of this analysis. The primary objective of this study is to determine which promotional tools are the most effective in recruiting and retaining volunteers. In support of this objective, the following goals are defined:
a. To understand and segment the volunteer population in westernized nations including the UK, and determine the characteristics of these markets as they relate to volunteering for events.
b. To determine the psychographic attributes of each group as they relate to propensity to participate, contribute and assist in keeping…
Bibliography / references
Gary Adamson, Joe Pine, Tom Van Steenhoven, and Jodi Kroupa. 2006. How storytelling can drive strategic change. Strategy & Leadership 34, no. 1, (January 1): 36-41.
Armstrong, G., & Kotler, P., 2005. Marketing: An Introduction (7th ed.). New Jersey: Pearson Prentice Hall.
Bardhi, F., Rohm, A., & Sultan, F.. (2010). Tuning in and tuning out: media multitasking among young consumers. Journal of Consumer Behaviour, 9(4), 316.
Belch, G.A., & Belch, M.A.., 2004. Advertising and Promotion; An Integrated Marketing Communications Perspective (6th ed.). New York: McGraw- Hill/Irwin.
The rating scale is 1 to 7 with 1 representing "I don't like this at all" and 7 "I like this a lot." Each candy bar's average rating across judges is used as a point in a scatterplot with nine points. The scatterplot looks like the constellation Orion. It also looks like a pattern described by two dimensions, sweet and salty. The stress statistic for two dimensions has an acceptable value, but not as good as when a third dimension is added. The third dimension appears to one of texture: creamy vs. crunchy.
As Borgatti (1997) observed, there are two things to look for in interpreting an MDS map: clusters and dimensions. An inspection of the clusters of points reveals that highest average rating seems distant from the other eight and falls in the region describable as somewhat sweet, not very salty, and partly crunchy (Snickers). The lowest rating, which…
Borgatti, S. (1997). Multidimensional scaling. Retrieved 4/25/2010 from http://www.analytictech.com/borgatti/mds.htm .
Cooper, L. (1983). A review of multidimensional scaling in marketing research. Applied Psychological measurement, 7, 427-450.
Garson, G.D. (2009). "Multidimensional scaling" from Statnotes: Topics in Multivariate Analysis. Retrieved 4/25/2010 from http://faculty.chass.ncsu.edu/garson/PA765/statnote .
Young, F, (1983). Multidimensional scaling. Retrieved April 24, 2010, from http://forrest.psych.unc.edu/teaching/p208a/mds/mds.html.
There a number of techniques for performing multivariate analysis. These include factor analysis, multidimensional scaling and cluster analysis. The first of these, factor analysis, is used to determine "something about the nature of the independent variables that affect the dependent variables," without actually measuring the independent variables (Darlington, n.d.).
DeCoster (1998) notes that there are two types of factor analysis: exploratory factor analysis and confirmatory factor analysis. As DeCoster points out "Factor analyses are performed by examining the pattern of correlations (or covariances) between the observed measures. Measures that are highly correlated are likely influenced by the same factors."
An example in the real world is outlined by Goldberg (n.d.). In this example, an energy company wanted explanations for trends in customer energy usage. The study featured sixteen different factors ranging from bill services to cost/rates issues to type of house. This example is not very good, because…
Darlington, R. (no date). Factor analysis. Cornell University. Retrieved November 25, 2011 from http://www.psych.cornell.edu/Darlington/factor.htm
DeCoster, J. (1998). Overview of factor analysis. University of Alabama. Retrieved November 25, 2011 from http://docs.google.com/viewer?a=v&q=cache:fhT6X0seACcJ:www.stat-help.com/factor.pdf+factor+analysis&hl=en&gl=us&pid=bl&srcid=ADGEESjxn4JseiKhyt9yGulIOd2RnUxNCCDfycz842ZJmn_FeIysy-GyFA-mNphQfYAO14e-E1fEIKcbxiEiqV8L_-laeRwcg2CYXPdQHVOCA20zdn0vxqtrtPwynEquP3QAbKc1pPSC&sig=AHIEtbTgla9jm-AxXtFO7yUHs-Aj9Pf2rQ
Goldberg, R. (no date). Proc factor: How to interpret the output of a real world example. Guideline Research. Retrieved November 25, 2011 from http://docs.google.com/viewer?a=v&q=cache:LHXtU1yyTzwJ:www2.sas.com/proceedings/sugi22/STATS/PAPER268.PDF+factor+analysis+real+world+example&hl=en&gl=us&pid=bl&srcid=ADGEESjmRIib9hGiYYKUnI01mFaBNqV9ZF_zvBJGm8sJtZyC8g3w_arK3xdkC4G03CSGwFcMbqL5lcammE1-jjEqTfYZCVgEq0PTgyh8kSsy8sHGHP21J4kTl9ExF7lgRid8ljAueMsw&sig=AHIEtbRThDVofsMNMv8rs3i4F6kzdDO54Q
Young, F. (no date). Multidimensional scaling. University of North Carolina. Retrieved November 25, 2011 from http://forrest.psych.unc.edu/teaching/p208a/mds/mds.html
TNT is a multinational company specializing in the express service delivery. The company delivers parcel, document, and mail to its customers domestically and globally. Following the global recession, competitions, and recent development in the electronic message delivery, the company has recorded a decline in the profits delivered to the shareholders in the last few years. This document develops a marketing plan to improve the company sales and boost the revenue. The marketing plan will target Netherlands, the UK, and North America. The marketing plan will also target the emerging countries such as China, India and South America. The brand positioning will be used as promotion strategy where company will use its strong brand to differentiate itself from the competitors. Moreover, TNT will employ 7Ps (Product, Price, Promotion, People, Place, Process and Physical Evidence) as the marketing mix. TNT will use brand technique to differentiate its products in the market and…
Clarity Marketing Ltd., (2005). The marketing mix 7 Ps of the marketing mix…a framework for complete marketing. Clarity Communication.USA.
Douglas, S.P Craig, S.C. & Nijssen, E.J. (1999). International Brand Architecture Development, Drivers and Design. Stern School of Business New York University.
Linda, L.S.P. Wilson, C.C.S. Hee, Y.E.(2008). An in-depth Research on Macro and Micro Factors that may influence TNT Express Marketing Strategy Today.
Onkvisit, S. & Shaw, J.J (2004). International marketing: analysis and strategy.USA. Routledge.
Marketing Analysis Strategies and Techniques
Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their effectiveness in serving customers and delivering profitable operations to a company as well. The intent of this analysis is to identify the different types of analysis used by marketers to determine product positioning, competitive position, customer perceptions, and distribution channel analysis.
The essence of effective product positioning strategies take into account the value delivered by a company with its products and services, how they differ from direct competitors and substitutes, while taking into account the motivations and unmet…
Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.
Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.
Dimitriadis, S., Kouremenos, A., & Kyrezis, N. (2011). Trust-based segmentation. The International Journal of Bank Marketing, 29(1), 5-31.
Frambach, R.T. (1997). Competitive positioning: The key to market success. International Journal of Research in Marketing, 14(1), 92-95.
Samsung Cell Phone Market Segmentation
Samsung cell phones have a competitive advantage over most competitors based on the outstanding characteristics such as the apps support, size, the weight, the ability to retain the charge, the number of games it supports, the possibility of paying for gams and install, the aesthetics, the internal memory and the camera quality among other things.
The Samsung cell phone will target two main segments; the trendy young professionals getting into the job market and secondly, the professional middle aged men with a few years of experience in the job market.
Geographic variables in this market segmentation include the rural areas as well as the urban regions where the population is high. These are areas where both the young professionals and the middle aged professionals can be found establishing themselves in various employment sectors or setting up their own businesses.
Psychographic variables considered here are…
Zincubate, (2015). 5 Great Phones for a Young Entrepreneur. http://zincubate.com/5-great-phones
In tems of image and maket chaacteistic eseach this would need to be entiely done fom a pimay eseach pespective, assuming CoffeeTime is inteested only in thei specific bands' image and maket chaacteistics. Thee ae seconday data studies howeve available fo these attibutes fom a boade standpoint. CoffeeTime's stategic needs fo infomation needs to dictate this decision.
Finally, what additional stategy (o vaiation on a given stategy) would you ecommend to the key decision make in the simulation to solve the challenge given? Pepae a 350-wod memo to the simulation's key decision make advocating you ecommendation.
Based on the initial analysis completed of the Indian maket fo coffee consumption, thee is a futhe seies of eseach stategies needed to moe fully intepet and espond to coffee consumption though India. The steps equied fom a eseach plan pespective ae as follows:
Focus goups in Mumbai, Delhi, Chennai, Bangaloe, Pune…
references of Indian consumers.
Pricing clinics in Mumbai. Delhi and Pune. What is entirely not addressed to this point in any of the research strategy for the Indian market is pricing across the spectrum of cities in the sampling methodology. Pricing elasticities, pricing thresholds and the message pricing plays in branding within the Indian economy all need to be addressed. The focus on pricing as it relates to frequent coffee consumption also needs to be addressed.
Psychographics by demographic segment need to be defined. Psychographics is the study of how consumers group themselves into various groups, and this is an area that CoffeeTime must address as it strives to acquire new customers in the 25-34 and 34-45 segments, two generations of consumers with markedly different approaches to defining themselves through group affiliation. Understanding which psychographic segments are most attuned to coffee drinking as part of their lifestyles needs to be further explored and quantified as part of the overall branding strategy.
Unmet needs analysis as it relates to competitors both from an independent and franchised outlet standpoint. Answering the question of which independent and franchised coffee shops aren't offering and what their competitive strengths and weaknesses are, from the potential customers' perspective is, also needs much greater emphasis. The development of a competitive monitoring research effort, through the use of online and in-person surveys, needs to be immediately developed to accumulate in-country knowledge of the market to give CoffeeTime a greater chance for market success.
Hamilton Island produces a wide array of entertainment that comes in many shapes and forms. The latest addition to the activity list is a nine-pin bowling alley that aims to provide endless family fun. And to top it off, other attractions the island will boast this year will include the Australian Ballet and the Great Barrier Feast event. (2009, p. 37)
Moreover, beyond the innovative use of social media networks to promote their campaign, Tourism Queensland also ensured the international mainstream media would be included in their media mix. For instance, Nolan empirically reports that during his visit to the island preparatory to the announcement of the finalist, international interest in the competition was at a frenzied level: "When I left Hamilton Island the following afternoon, it already was gearing itself up for next Wednesday's announcement. U.S. TV crews, the Aussie networks, the BBC et al. are flying in to…
Grier, G. (2011) 'Hamilton Island Earns Top Award.' The Daily Mercury, p. 37.
'Hamilton Island Destination Information.' (2011) Qantas. [online] available: http://www.
King, B.E. (1997) Creating Island Resorts. London: Routledge.
Conversely when respondents see the risk as being controllable and to an extent observable, the factor of interest would inversely correlate to the knowledge of risk axis while clustering on the controllable vs. uncontrollable risk vertical axis, settling into the region of the quadrant where motorcycles, fireworks and alcohol accidents are. Again this is an approximation yet is the strength of psychometrics overall and the use of orthogonality to enforce validity and reliability is shown in this example.
In terms of communication of risk statement, it's clear from psychometrics that the more known a risk can become with credible, third-party data that accurately portrays its true threat in conjunction with an accurate measure of how controllable a risk is or not, equitability and individuality of risk, and the risk not being globally catastrophic would minimize risks as analyzed using the psychometric paradigm as defined in Figure 1 and throughout the…
Myers-Briggs Foundation (2006) - Overview of the personality programs and the basics of their testing programs, accessed from the Internet on September 1, 2006 from location:
Slovic (1987) - Perception of Risk., Science Magazine. Volume 236. April 17, 1987.
Buyer Behavior and Communication Strategies
The Toyota Motor Corporation
The Toyota Corporation, a Japanese organization of automotives, is popular for the successful innovations and manufacture of the Toyota vehicles and other products. The Toyota vehicles have many profound advantages and benefits. The Toyota users, who are beneficiaries, have agreed that the Toyota product has always observed the sustainability issues, of economical use, society and the care of the environment. Toyotas vehicles are designed in favorable state that is to ensure they are not privy to encouraging of the rapid depletion of the scarce resources of nature. The most recognized benefit of the automotive is, therefore, its ability in preventing any degradation of the environment, including pollution. The production of the suitable vehicles has made Toyota a company is reputable, for its endless effort of stabilizing Japan's economy, as a result of reducing environmental costs. Environmental costs have always…
Amason, C.A. (2010) Strategic Management: From Theory to Practice: New York, Taylor and Francis Publishers.
Bhasin, H. (2011).Service Marketing Mix.Retrieved May 11, 2012, from www.marketing91.com/tag/marketing-mix/
Cheetham, S.B. & Nicla, P. (2007) European Autos: Segmentation and Margins- Bigger IS (Mostly) Better: Preceding P. 1-90, 88
Cortez, A.A. & Cudia, P.C. (2010) The Impact Of Environmental Innovations On Financial Performance: The Case Of Japanese Automotive and Electronic Companies: Journal of International Business Research: Vol. 9, Special Issue 1.
Through the use of better marketing strategies and advertisements that are appealing to the customer, the executives use stimuli to grab the attention of the customer ("Consumers Behavior," n.d.). In most cases, such kinds of efforts by the executives are usually vividly clear and identified by the customers. Furthermore, executives can make better marketing and advertising decisions by understanding that customers are sometimes influenced by indiscernible stimuli which is also known as subliminal message. This is regardless of the fact that a customer only pays attention to few of the stimuli that he/she comes into contact with and usually interprets the messages he/she can recall.
Secondly, perception is important to executives in making better marketing and advertising decisions since it helps in devising marketing strategies. Executives make better marketing and advertising decisions by the use of a perceptual map which helps them to identify the characteristics that customers associate with…
Babitski, I.V. (n.d.), What Is Perception?, Articleweekly.com, viewed 12 December 2010,
Consumerpsychologist.com (n.d.), Consumer Behavior: Perception, Consumerpsychologist.com, viewed 12 December 2010,
Icmrindia.org (n.d.), Consumer Behavior: Chapter 5, Icmrindia.org, viewed 12 December 2010,
0 technologies in ensuring a higher level of voter participation and voting over time (Laslier, Van der Straeten, 2008).
From the PEPS metric and the traceability of Web 2.0-based participation as shown on techpresident.com, a scorecard can be created that predicts the level of voter participation based on the effectiveness of campaign strategies candidates create to capitalize on Web 2.0-based technologies. The use of stratification techniques and Web analytics also make it possible to predict on a location-by-location basis the level of voter participation as well (Cebula, Toma, 2006). What is beginning to occur is the integration of business intelligence based on the data available through Web-based data capture and measurement techniques being analyzed through metrics that have been empirically derived and proven to support the measurement of voter participation (Moon, Birdsall, Ciesluk, Garlett, 2006).
Further adding insight and intelligence to the analysis of voter participation and segmentation into audiences,…
Richard J. Cebula, Michael Toma. (2006). Determinants of Geographic Differentials in the Voter Participation Rate. Atlantic Economic Journal, 34(1), 33. Retrieved May 6, 2008, from ABI/INFORM Global database. (Document ID: 1013181121).
Jean-Francois Laslier, Karine Van der Straeten. (2008). A live experiment on approval voting. Experimental Economics, 11(1), 97-105. Retrieved May 6, 2008, from ABI/INFORM Global database. (Document ID: 1434528501).
Bruce E. Moon, Jennifer Harvey Birdsall, Sylvia Ciesluk, Lauren M. Garlett, et al. (2006). Voting Counts: Participation in the Measurement of Democracy. Studies in Comparative International Development, 41(2), 3-32. Retrieved May 6, 2008, from ABI/INFORM Global database. (Document ID: 1139343651).
session long project. Thank ! Case 1 Let's start assignments class examining structure passenger airline market. Market structure analysis requires a supply demand side market, case, airline passengers airline companies.
Identify key external factors that affect the passenger airline industry and explain how that impact occurs
The airline industry is affected by a number of cultural and economic factors. The price of fuel has an obvious impact upon the input costs of airlines, and will affect their ability to slash prices. Cultural factors include the fears about travel after 9/11 and also seasonal variation in demand, such as the sharp upturn in travel during holidays and vacations vs. slow seasons. Other cultural factors include changes in technology: business travelers are traveling less because they can often conduct their operations online, versus in face-to-face meetings. Environmental factors like major weather events also affect the airlines. Internal factors such as…
Rothman, A., & Jasper, C. (2011). The unbearable heaviness of business class. Business Week
Structure of the airline industry (n.d.). Avjobs. Retrieved:
Samsung Cell Phones
The first distinct market segment for Samsung is the enterprise market, which is primarily regarded as employee phones market. This market segment has grown tremendously in the past few years and businesses incorporate phones into work processes. The segment contains the working class population with different income, age, and of different gender. The population is in different geographic and can be segmented through user status for employees who are looking for ways of enhancing work processes. The second market segment for Samsung cell phones is the early adopter market, which comprises of children or technically ignorant or naive customers. This segment contains children who are looking for phones to play with or individuals seeking for easy-to-use phones. The behavioral segmentation of this market is user status since it's made of first-time users or technically ignorant users who are usually found within the home setting. The individuals…
Akers, Helen. "What Is Multi-Segment Marketing?" Chron - Small Business. Hearst Newspapers, LLC, n.d. Web. 12 Sept. 2015. .
Widdel. "Market Segmentation Basics." Anoka-Ramsey Community College. Anoka-Ramsey Community College, n.d. Web. 12 Sept. 2015. .
Apple iWatch (New Product Launch)
Product / Service
Apple iWatch (New Product Launch)
Apple iWatch (New Product Launch)
Apple Inc. uses both direct and indirect marketing channels for its product offerings including the Apple iWatch. The company uses three different direct marketing channels one of which is the Apple Online Store where the channels take the form of: Producer - Consumer. The second direct channel is using the different Apple Stores where only Apple Products are sold directly to the consumer, which also takes the similar form of Producer -Consumer. The third direct marketing channels takes the form of strategic channel alliances where Apple products are sold in a store within a store. The Apple personnel sell Apple products in a retail store within Comp USA. This marketing channel takes the form of: Producer-etailer-Consumer (Mohr et al., 2010).
The indirect marketing channels take into account the…
Boone, L. E., Kurtz, D. L. (2010). Contemporary Business 2010 Update. Hoboken: John Wiley & Sons.
Mohr, J. J., Sengupta, S., Slater, S. F. (2010). Marketing of High-technology Products and Innovations. New Jersey: Prentice Hall.
Pazibat, I., Brajevic, S. (2009). Supply Chain Management in Retail Industry. IDEAS.
Apple iWatch (new product launch)
The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more functional as the product provides the user with several utility services. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The tangible aspects of the product include its design in the form of having a sleek interface of the watch, in addition to two different watch sizes of 38mm and 42 mm. On the other hand, the intangible features of the product include its quality. It is impossible to match the quality of the products provided by the company. In addition, the iWatch works in tandem with the iPhones. The intangible attribute lies with the operating system of the Apple…
Gibbs, S. (2015). Concerns raised over Apple Watch's lack of theft protection. The Guardian. Retrieved November 11, 2015 from: http://www.theguardian.com/technology/2015/may/14/concerns-raised-over-apple-watch-lack-of-theft-protection
Pride, W., Hughes, R., Kapoor, J. (2010). Business. Ohio: South Western Cengage.
Swider, M., Beavis, G. (2015). Apple Watch review. Tech Radar. Retrieved November 11, 2015 from: http://www.techradar.com/reviews/wearables/apple-watch-1264567/review
Tanner, J. F., Raymond, M. A. (2015). Principles of Marketing: Types of Consumer Offerings. Retrieved November 11, 2015 from: http://catalog.flatworldknowledge.com/bookhub/reader/5229?e=fwk-133234-ch06_s02
There are two ways of looking at Dilmah's customers. The buyers -- to whom Dilmah sells -- are the supermarkets and wholesalers that carry the tea. The other customer group is the end user. Tea is a mass market product that is consumed by a broad swath of the population, and to the extent that there is a definable "typical" demographic for tea consumption, this will vary by market. Initially, the company experienced difficulty in attracting interest from supermarket chains, which would then have had to utilize a push strategy to convince consumers to buy the tea. Over time, however, Dilmah was able to build its brand, making it more attractive to both supermarkets and consumers.
The global hot beverages market is worth $69.77 billion and the two major segments (coffee and tea) are both growing (PR eb, 2011). The growing demand, combined with…
Bajaj, V. (2010) . A Sri Lankan underdog battles global tea giants. New York Times. Retrieved May 11, 2012 from http://www.nytimes.com/2010/01/09/business/global/09tea.html?_r=1&adxnnl=1&adxnnlx=1336755890-EChS13AJJ88xmXFSg2k5lg
Datamonitor. (2010). Hot drinks in Australia to 2013. Datamonitor. Retrieved May 11, 2012 from http://www.foodprocessing.com.au/products/40497-Datamonitor-report-Hot-drinks-in-Australia-to-2-13
Dilmah Tea website. (2012). Retrieved May 11, 2012 from http://www.dilmahtea.com/dilmah-story/dilmah-difference
Ellis, E. (2007). A cup of tea like a fine wine. Fortune Magazine. Retrieved May 11, 2012 from http://money.cnn.com/magazines/fortune/fortune_archive/2007/06/25/100116289/index.htm
"Mere" exposure means that the stimulus is presented without any external motivators such as rewards or difficulties connected to it (Terry, 2006, p.42). Interestingly, it has been found that the preference affect is not connected to a conscious memory of the stimulus (p.43).
It has also been found that brief exposure often produces a more positive response than long exposures. One of the reasons why mere exposure makes a stimulus more pleasing is that an excess of habituation may cause boredom, whereas its absence may produce a type of fear that is associated with the unfamiliar. Brief exposure then provides enough time for the recipient to become familiar with the stimulus without being bored by it and therefore losing interest.
On the other hand, it is difficult to quantify the effect of varied stimuli upon the mind. A given stimulus event can for example indicate multiple and conflicting results in…
Terry, W. Scott. (2006). Learning and Memory: Basic Principles, Processes, and Procedures. Allyn and Bacon.
Sweatt, David J. (2003). Mechanisms of Memory. Academic Press.
Webb, Ben S., Roach, Neil W., and McGraw, Paul V. (2007, Dec. 19). "Perceptual Learning in the Absence of Task or Stimulus Specificity" Public Library of Science. http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2147046
From the experiences, I have had in organizations that work to combine autonomy, mastery and purpose, the level of performance goes up and becomes the new norm of corporate performance. The many studies of motivation underscore that when autonomy, mastery and purpose are combined, long-term learning and motivation occur (amsey, 2010). The communication networks and channels within organizations are accentuated and made more effective when these three attributes become the foundation of long-term learning and growth over time.
In conclusion, the culture, incentive, and leadership within a given organization have a major impact on the effectiveness of communication networks and channels within organizations. When there is a transformational mindset about aggregating content, data and information then transforming it from a system of record to competitive advantage, companies can use their expertise to compete more effectively. In many respects, this ability to compete more effectively based on better use of information…
Andriole, S. (2010). Business Impact of Web 2.0 Technologies. Association for Computing Machinery. Communications of the ACM, 53(12), 67.
Bernoff, J., & Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Billington, C., & Davidson, R.. (2010). Using knowledge brokering to improve business processes. The McKinsey Quarterly,(2), 110.
Jeffrey H. Dyer, & Kentaro Nobeoka. (2000). Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal: Special Issue: Strategic Networks, 21(3), 345-367.
The Web Accessibility Initiative (W3C) specifically concentrates on defining the intersection between usability for those who are handicapped, the elderly, and those that are faced with limitations in terms of being able to get online. The reliance on ISO Standard 9241-11 (Green, Pearson, 2006) defines the extent to which there are uniformity in the design of graphical interfaces and the use of consistently of navigational aids in the form of buttons, structure of menus, and accessibility of taxonomies including support for multiple entry points and roles-based access and use of the content on the website.
PAT B- Which of the above do you feel would be most usable and appropriate for an increasingly large population of older users. Why? Give your reasons.
Of all the techniques defined within Part a of this paper, the VAK-based methodology, with its support of multiple catalog types and structures of data through variation in…
D Applen. 2002. Tacit knowledge, knowledge management, and active user participation in website navigation. IEEE Transactions on Professional Communication 45, no. 4 (December 1): 302-306 (accessed March 22, 2009).
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. (accessed March 21, 2009)
Shirley Ann Becker. 2004. A study of web usability for older adults seeking online health resources. ACM Transactions on Computer-Human Interaction 11, no. 4 (December 1): 387. (accessed March 24, 2009).
Nico Brooks, Harrison Magun. 2008. Navigational behaviour and sponsored search advertising. International Journal of Electronic Business 6, no. 2 (March 1): 132. (accessed March 20, 2009).
Biological and Psychological Basis of Learning and Memory:
The human brain is the core of each function of the body that controls operational learning and memory and the interdependence of each of the concepts. The way with which the brain functions is basically referred to as neural processes that are linked to learning and memory. The link between learning and memory is evident through the fact that learning takes place when memory is stirred while memory is stimulated after the learning process has occurred. Notably, every process that characterizes human activity originates from the brain because it's the center of each functioning part of the body. Actually, Wickens (2005) stated that learning cannot take place without memory though some memories can be inborn such as indispensable reflexes and intuitions (p.260). This implies that the learning process is intricately intertwined with memory through a procedure that is continually transformed and updated…
Cherry, K. (n.d.). Memory -- An Overview of Memory. Retrieved February 11, 2013, from http://psychology.about.com/od/cognitivepsychology/a/memory.htm
Okano, H., Hirano, T. & Balaban, E. (2000, November 7). Learning and Memory. Proceeding of the National Academy of Sciences of the United States of America, 97(23), 12403-12404. Retrieved from http://www.pnas.org/content/97/23/12403.full
Wickens, A.P. (2005). Foundations of biopsychology (2nd ed.). New York, NY:
Windy McNernev and obert West (2007), both with the University of Notre Dame, Notre Dame, India, explain that returning the DVD while running errands depicts an illustration of effective prospective memory. Substantial documentation signifies that in various instances, the accessibility of one's effective memory ability or attentional resources can be vital for the comprehension of deferred intentions.
ichard L. Marsh, University of Georgia, Athens, Georgia, Jason L. Hicks, Louisiana State University, Baton ouge, Louisiana and Gabriel I. Cook (2006), University of Georgia, Athens, Georgia, examine whether ask interference, having an intention, creates a cost to other ongoing activities. In the journal article, "Task interference from prospective memories covaries with contextual associations of fulfilling them," Marsh, Hicks and Cook report contemporary research indicates that particular intentions held over the shorter term interfere with other tasks. As the collective effect of such costs would prove prohibitively costly in everyday life, Marsh, Hicks…
Breneiser, J.E., & McDaniel, M.A. (2006). Discrepancy Processes in Prospective Memory Retrieval. Psychonomic Bulletin & Review, 13(5), 837+. Retrieved December 9, 2010, from Questia database: http://www.questia.com/PM.qst?a=o&d=5035215935
Brewer, G.A., Knight, J.B., Marsh, R.L. & Unsworth, N. (2010). Individual differences in event
based prospective memory: Evidence for multiple processes supporting cue detection.
Millions of dollars are spent on test-prep manuals, books, computer programs and worksheets (Gluckman, 2002). Static/captive learning can help teachers around the nation prepare their students for standardized testing.
Significance of the Study to Leadership
A principal is the leader of the campus. The challenge for the principal is to know his or her district's mandated curriculum and make sure teachers are able to deliver it (Shipman & Murphy, 2001). As the key decision-maker for the use of time and space, principals must be aware of how the use of time and space affects instruction. Principals need to know how best to use assessment data based on relevant content standards with teachers, school communities. Improved student learning is always the focus of assessment.
ecause of high stakes testing, teachers are always assessing to monitor student progress and plan the scope and sequence of instruction. Principals can work to structure school…
Anglin, Gary J., Vaez, Hossein, and Cunningham, Kathryn L. (nd) Visual Representations and Learning: The Role of Static and Animated Graphics. Visualization and Learning. Online available at: http://www.aect.org/edtech/33.pdf
Arnold, T.C., & Dwyer, F.M. (1975). Realism in visualized instruction. Perceptual and Motor Skills, 40, 369 -- 370.
de Melo, H.T. (1981). Visual self-paced instruction and visual testing in biological science at the secondary level (Doctoral dissertation, Pennsylvania State University, 1980). Dissertation Abstracts International, 41, 4954A.
Dwyer, F.M. (1969). The effect of varying the amount of realistic detail in visual illustrations designed to complement programmed instruction. Programmed Learning and Educational Technology, 6, 147 -- 153.
interviews and surveys with women offenders who are inmates in the aylor Correctional Institution form the foundation of this discussion of data analysis and report writing. The revised research questions accentuate the need for a greater balance of qualitative and quantitative research to ensure as complete and accurate a research methodology is executed. The first phase of the study concentrates on a more thorough analysis of the qualitative factors that influence the outcomes of every research question. The second phased concentrates on the use of attitudinal scaling at the interval or ratio level of measurement so that multidimensional scaling (MDS) can be used to define perception- and attitudinal-based maps of how and why trigger events lead to lapses on drug tolerance. The use of MDS techniques to determine the relative level of self-awareness and attitudes towards specific treatment strategies is commonplace in social science, and often provides insights into interrelationships…
Beck, J.A. (2006). Offending women: Discipline, punishment, and re-forming selves in a therapeutic-community drug treatment program. (Order No. 3219609, University of California, Santa Cruz). ProQuest Dissertations and Theses,, 407-407
Marlowe, D.B., Festinger, D.S., Dugosh, K.L., Arabia, P.L., & Kirby, K.C. (2008). AN EFFECTIVENESS TRIAL OF CONTINGENCY Management IN A FELONY PREADJUDICATION DRUG COURT. Journal of Applied Behavior Analysis, 41(4), 565-77.
Robbins, C.A., Martin, S.S., & Surratt, H.L. (2009). Substance abuse treatment, anticipated maternal roles, and reentry success of drug-involved women prisoners. Crime and Delinquency, 55(3), 388-411.
Schwartz, S.H., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C. Konty, M. (2012). Refining the theory of basic individual values. Journal of Personality and Social Psychology, 103(4), 663.
Stimuli will be 'better' exemplars of a category the more closely related they are to the category's exemplars (Dopkins & Gleason, 1997, p.1). Categories are "mentally represented simply as collections of exemplars; categories themselves have no independent representation" and there is no prototype (Dopkins & Gleason, 1997, p.3).
In prototype theory, the prototype of a category does not have to correspond to an actually perceived exemplar but can exist as an "abstract, idealized prototype" (Mobius 2004, p.11). This is a "controversial assumption" given that it assumes a level of abstract, one could higher-order thinking that is arguably only be present in the minds of individuals with certain types of education, past a particular developmental stage, or of particular cultural mindsets (Mobius 2004, p.11).
Exemplar theory has also been called 'cloud' theory in that each category of exemplars is represented in memory by a "cloud of remembered exemplars" (Mobius 2004, p.3).…
Dopkins, Stephen & Theresa Gleason. (1997). "Comparing exemplar and prototype models of categorization." Canadian Journal of Experimental Psychology. FindArticles.com.
Retrieved July 12, 2009 at http://findarticles.com/p/articles/mi_qa3690/is_199709/ai_n8781479/
Green, Stuart. (2000, January 19). Prototype theory and the classification of offenses in a revised model penal code: A general approach to the special part. Buffalo Criminal Law Review. 4:301. Retrieved July 12, 2009 at http://wings.buffalo.edu/law/bclc/bclrarticles/4(1)/greenpdf.pdf
Mobius, Bernd. (2004). Exemplar Theory. GK: Phonetics and Phonology. University of Stuttgart. Retrieved July 12, 2009 at http://www.ims.uni-stuttgart.de/lehre/teaching/2004-SS/GK-Phon/exemplartheory4.pdf
A Review of hat the Internet Is Hiding From You
This paper reviews the book, The Filter Bubble: hat the Internet is Hiding from You, by Eli Pariser. The purpose of this paper is to analyze this book in an attempt to determine where the future of the internet is headed. The Filter Bubble begins with an overview of how Google began customizing its search results for intent users in 2009 and the results of that customization. The author hypothesizes that the future of the net is personalization. This is the undertone of the entire work. Follow up pieces by the Economist, including several supporting articles, suggest that personalization is indeed the future of the internet. These articles, while not cited by page number as they are online, do show that personalization is occurring. This however, is leading to decreased privacy over the web. This is a primary…
Alexander, Christopher, Sara Ishikawa, and Murray Silverstein.. A Pattern Language: Towns, buildings, construction. New York: Oxford University Press. 1977.
Battelle, John. The Search: How Google and its rivals rewrote the rules of business and transformed our culture. New York: Portfolio, 2005.
"Black hates, grey hairs. A shake-up in the hacker underground and fresh attacks suggest change is coming up to computer security." Aug 6, 2011. The Economist. Retrieved: http://www.economist.com/node/21525372
"Breaching the great firewall. Home-grown micro blogs are succeeding where Twitter failed."
Facilitate Shared Leadership and Team Flow?
Management literature is rife with advice on how to engage teams of workers in their tasks, how to get teams to cooperate, and how to build cultural identity as a company. Historically, humans have used group rhythmic tasks to solidify affiliation in religious, cultural, and military settings (iltermuth & Heath, 2009). Traditional team-building approaches have focused largely on the content or style rather than the form of team-building exercises (Midura & Glover, 2005), but new research in the shared leadership model of team dynamics suggests that formal elements that promote cognitive fluency - or "flow" - between team members produce more innovative results and heighten trust within a team (Makowski & Breman, 2008). Research on fluency shows that it is a key element in building rapport and effective shared leadership (Hooker & Czikszentmihalyi, 2003; iltermuth & Heath, 2009). This research probes the…
Alter, A., & Oppenheimer, D.L. (2009). Uniting the tribes of fluency to form a metacognitive nation. Personality and Social Psychology Review, 13; 216-225.
Hooker, C. & Czikszentmihalyi, M. (2003) Flow, Creativity, and Shared Leadership. In Pearce, C.L. (Ed.), Shared Leadership: reframing the how's and why's of leadership. Thousand Oaks, CA: Sage.
Kirschner, S. & Tomasello, M. (2008). Joint drumming: Social context facilitates synchronization in preschool children. Journal of Experimental Child Psychology, 102(3), 299-314.
Makowski, M. & Breman, P. (2008) Team Flow - The magic of collaboration. In Grant, K. (Ed.) Fourth European conference on management, leadership, and governance. November 27-28, 2008, Reading, UK.
Early Childhood Special Education Curriculum, Instruction and Methods Projects
This beginning chapter delineates education to the young children with special needs. In particular, early childhood special education mirrors impact and acclaimed practices resultant from the special education and early childhood fields. In the present, emphasis that is laid on early childhood does not encompass whether these young children can be provided with special needs service in typical settings but focus is rather on how the design of these inclusive programs can be most efficacious. Therefore, taking this into consideration, it is necessary to have early intervention for children with disabilities. However, an important element that is delineated in the chapter is that in as much as these children have special needs, they ought not to be treated in a dissimilar manner. The programs of early intervention for kids and preschoolers with special needs have to be centered on the similar…
Blackwell, W. H., & Rossetti, Z. S. (2014). The Development of Individualized Education Programs. Sage Open, 4(2), 2158244014530411.
Center on the Developing Child at Harvard University. (2011). Inbrief: The Science of Early Childhood Development. Retrieved from: http://developingchild.harvard.edu/index.php/resources/multimedia/videos/inbrief_series/inbrief_science_of_ecd/
Cook, R. E., Klein, M. D., Chen, D. (2012). Adapting Early Childhood Curricula for Children with Special Needs, 8th Edition. New York: Prentice Hall.
Edutopia. (2007). Smart Hearts: Social and Emotional Learning Overview. Retrieved from: http://www.edutopia.org/social-emotional-learning-overview-video
Reading The Sound and the Fury can be frustrating for the reader, particularly the reader who is used to the linear march of time and the orderly unfolding of the events. Classic chronology provides a sense of order and a sense of time for the reader. They can easily relate to their own experience and concept of the passage of time. Faulkner steps into an uncomfortable area for many readers, making his work difficult to follow in terms of linearity. It appears as if he is randomly leaping off in different directions with no sense of purpose or direction at time. However, if we look at the way in which time acts as a character one can glean a different perspective of time and gain a glimpse into the eternal nature of time. Jean-Paul Sartre explains that, "A fictional technique always relates back to the novelist's metaphysics" (Sartre). Such is…
Baldwin, M. Faulkner's Cartographic Method: Producing the Land through Cognitive
Mapping. Faulkner Journal. Vol. 7, No. 1 & 2. Fall 1991 / Spring 1992
Cape, J. And Smith, H. The Sound and the Fury: Commentary. October 7, 1929. William
Faulkner On the Web.
" (Kinnunen, 2004) the work of Kaplan and Schroar (2003) states findings that the past performance is highly relative to capitals flows to private equity funds.
The work of Mishra, Kemmerer, and Shenoy entitled: "Managing Venture Capital Investment Decisions: A Knowledge-ased Approach" relates the building of a causal map of the investment decision through use of interviewing venture capitalists and then converting this information into a "causal ayes net" which are stated to be "especially suited for domains characterized by a high degree of uncertainty." (Mishra, Kemmerer, and Shenoy, 2001) This technique has also been utilized in developing artificial intelligence and even used "in medical diagnosis, modeling portfolio risk and return, and new product development..." And are based on "probability theory." (Mishra, Kemmerer, and Shenoy, 2001) This method is reported to be one that increases the likelihood of gaining an understanding of the decision-making process of Venture Capitalists (VCs) and…
Kaplan, S. & Schroar, a. 2003. Private Equity Performance: Returns, Persistence and Capital Flows. MIT Sloan Working Paper No. 4446-03; AFA 2004 San Diego Meetings.
Cochrane, John H. The Risk and Return of Venture Capital. Working paper, University of Chicago, 2001.
Kinnunen, Harri (2004) Institutional Investor's Decision Making Criteria for Investing in Venture Capital Funds. Frontiers of E-Business Research 2004. Online available at http://www.ebrc.info/kuvat/695-709_04.pdf
Patel, Pankaj and D'Souza, Rodney (2008) Uncovering Knowledge Structures of Venture Capital Investment Decision Making. A Working Paper for SBA Office of Advocacy. Jan 2008. Online available at http://www.sba.gov/advo/research/rs315tot.pdf
..now requires understanding and manipulating the processes used to create messages in the modern world" (Adams & Hamm, 2000, p. 22) in fact the student is expected to be able to decode the information from various types of media. However the equally important point is also made that this expanding definition of what literacy comprises does not "...diminish the importance of traditional reading and writing skills; rather, it recognizes the increasing importance of information and communication technology" (Adams & Hamm, 2000, p. 22).
This is an important caveat to the enthusiastic embrace of modern technology and visual aspects of modern teaching. In other words, while visual literacy has become more important and while this aspect is closely linked to the use of modern technological tools such as computer, yet the basics of teaching and education should not be forgotten. Of equal importance however is the view that; "Today's students live…
Adams, D., & Hamm, M. (2000, Winter). Literacy, Learning and Media. Technos: Quarterly for Education and Technology, 9, 22. Retrieved August 7, 2007, from Questia database: http://www.questia.com/PM.qst?a=o&d=5002377227
Bleed R. (2005) Visual Literacy in Higher Education. Retrieved August 6, 2007, at http://www.educause.edu/ir/library/pdf/ELI4001.pdf www.questia.com/PM.qst?a=o&d=5010939928
Brumberger, E.R. (2005). Visual Rhetoric in the Curriculum: Pedagogy for a Multimodal Workplace. Business Communication Quarterly, 68(3), 318+. Retrieved August 7, 2007, from Questia database: http://www.questia.com/PM.qst?a=o&d=5010939928 www.questia.com/PM.qst?a=o&d=5005970729
Bustle, L.S. (2004). The Role of Visual Representation in the Assessment of Learning. Journal of Adolescent & Adult Literacy, 47(5), 416+. Retrieved August 7, 2007, from Questia database: http://www.questia.com/PM.qst?a=o&d=5005970729 www.questia.com/PM.qst?a=o&d=5011600259
46). Likewise, Gillispie suggests that an incremental approach can be used to "test the waters" for even very small companies seeking to project an internationalized presence. In this regard, Gillespie recommends that companies, "Craft a scaleable master design that represents the major aspects of your business worldwide and anticipates the degree of localization that will be required in each market. The degree of localization can have a real impact on budgets and timelines" (2008, p. 45). These are important factors for companies in general where limited resources and a lack of experience may preclude more aggressive internationalization initiatives, and these issues are directly related to a company's internal resources as discussed further below.
The company has a wide range of specialized internal resources which are described in Table 2 below.
Internal resources of BG Limited
BG's Specialist Cleaning division offers a…
Angola. 2011 CIA World Factbook. [online] available: https://www.cia.gov/library/publications / the-world-factbook/geos/ao.html.
Black's Law Dictionary. 1999 St. Paul, MN: West Publishing Co.
Carthew, A. 2006, September/October 'Spreading the Word.' Communication World, vol. 23,
no. 5, pp. 30-32.
Leadeship Skills Impact Intenational Education
CHALLENGES OF INTERNATIONAL EDUCATION
Pactical Cicumstances of Intenational schools
THE IMPORTANCE OF LEADERSHIP IN EDUCATION
What is Effective Leadeship fo Today's Schools?
Challenges of Intecultual Communication
Challenges of Diffeing Cultual Values
Impotance of the Team
Cuent Leadeship Reseach
APPLYING LEADERSHIP IN AN INTERNATIONAL SETTING
Wagne's "Buy-in" vs. Owneship
Undestanding the Ugent Need fo Change
Reseach confims what teaches, students, paents and supeintendents have long known: the individual school is the key unit fo educational impovement, and within the school the pincipal has a stong influence upon the natue of the school, the conditions unde which students lean, and upon what and how much they lean. Despite this ageement about the cental ole of the pincipal, thee is little eseach concening the chaacteistics of pincipals associated with effective leadeship and with pupil accomplishment, and even less insight…
Allen, K.E., Bordas, J., Robinson Hickman, G., Matusek, L.R., & Whitmire, K.J. (1998). Leadership in the twenty-first century. Rethinking Leadership Working Papers. Academy of Leadership Press. http://www.academy.umd.edu/scholarship/casl/klspdocs/21stcen.html
Bennis, W.G. (1997). "The secrets of great groups." Leader to Leader, No.3. The Peter F. Drucker Foundation for Nonprofit Management. http://www.pfdf.org/leaderbooks/L2L/winter97/bennis.html
Crowther, F., Kaagan, S., et. al. (2002). Developing Teacher Leaders. Thousand Oaks: Corwin Press.
However, while it is tempting to claim genetic influences as superior to environmental ones, there is still a great debate over whether and individual can overcome their genetics setbacks or be enhanced by their genetic superiority. The former is often achievable as in the case of the addict who has recovered from their addiction, the latter brings us to the morally trepidatious ground of eugenics where by genetic engineering can enhance the good traits and limit the bad traits. The problem there is who decides which traits to keep or loose? Usually decisions left up to a higher authority.
Gesell, A., Thompson, H., & Strunk, C. (1938). The Psychology of Early Growth: Including Norms of Infant Behavior and a Method of Genetic Analysis. New York: Macmillan.
Jang, K.L. (2005). The Behavioral Genetics of Psychopathology: A Clinical Guide. Mahwah, NJ: Lawrence Erlbaum Associates.
Johnson, A. (2003, February). The Genetic Key…
Gesell, A., Thompson, H., & Strunk, C. (1938). The Psychology of Early Growth: Including Norms of Infant Behavior and a Method of Genetic Analysis. New York: Macmillan.
Jang, K.L. (2005). The Behavioral Genetics of Psychopathology: A Clinical Guide. Mahwah, NJ: Lawrence Erlbaum Associates.
Johnson, A. (2003, February). The Genetic Key to Public Health: Strides in Genetics Research Are Making a Difference in Public Health. State Legislatures, 29, 28.
Parens, E. (2004). Genetic Differences and Human Identities: On Why Talking about Behavioral Genetics Is Important and Difficult. The Hastings Center Report, 34(1), 1-9.
The core competencies identified for this paper include: (1) data management (2) personnel management (3) strategic planning and (4) the ability to create technological innovation. ealistically speaking, a company must integrate all of its capabilities to assess its position in the market, and to determine which if any of its core competencies it must work on developing further to maintain a stable position in a volatile workplace. The computer industry is constantly evolving and changing. To be a leader in the industry one might guess the most important core capability for a computer company to have is innovative leaders and the ability to create and easily adapt to new technology.
With a foundation that includes core capabilities as data management, strategic planning and personnel management, a company could easily do this without hardship.
Aung, M. & Heeler, . (2001, Aug). "Core competencies of service firms: A framework for strategic…
Aung, M. & Heeler, R. (2001, Aug). "Core competencies of service firms: A framework for strategic decisions in international markets." Journal of Marketing Management, 17(8): 619-643.
Business Review. "Dassault Systemes S.A." Computer Business Review Online. Retrieved 3, May 2007: http://www.cbronline.com/companyprofile.asp
Cappelli, Peter & Crocker-Hefter, Anne. (1993). "Distinctive human resources are the core competencies of firms." EQW Working Papers, WP18. ERIC ED 372190.
Gartner, Inc. (May, 2007). "Gartner says companies must have a "Chindia" strategy." Research News. Tekrati, the Industry Analyst Reporter. Retrieved 3, May 2007:
According to him, a theory of intelligence can be adequately mapped with three components: analytic (academic) intelligence, creative intelligence, and practical intelligence. This theory accounts for both cognition and context is also referred as Sternberg's "triarchic" theory of human intelligence.
According to Sternberg, intelligence has three aspects. These are not multiple intelligences, as in Gardner's scheme. Where Gardner viewed the various intelligences as separate and independent, Sternberg posited three integrated and interdependent aspects of intelligence. These aspects relate intelligence to what goes on internally within a person, to what goes on in the external world, and to experience, which mediates between the internal and external worlds.
The first aspect consists of the cognitive processes and representations that form the core of all thought. Sternberg distinguished three kinds of processes: those involved in deciding what to do and in deciding how well it was done, those involved in doing what one…
powerful connection between visuals and words in storytelling. Before doing the research to write this essay, it never occurred to me place words in a hierarchy above images, so I confess to some surprise at the debate over which should be considered more important. I began my research with the premise that the two are equal; different yes, but equal certainly. And nothing that I discovered in my survey of literature on the subject has changed my mind.
The saying "A picture is worth a thousand words" sums up the debate over the relative importance of images vs. words. This statement was clearly made by someone who believes in the primacy of images. Based on my research, however, it would seem that proponents of the position that images are more important to communication than words appear to be in the minority.
There is no question that Sandra Martin believes that…
"A Bridge Falls: I-35W Bridge Collapse." Star Tribune Feb. 2008.
Lester, Paul Martin. "Syntactic Theory of Visual Communication." California State University, Fullerton. 5 August 2011
Moriarty, Sandra. "Visual Communication as a Primary System." Journal of Visual Literacy 14:2 (1994): 11-21. 5 August 2011 < http://spot.colorado.edu/~moriarts/primelang.html >
Adults ith Learning Disabilities
It has been estimated (Adult with Learning Disabilities) 1 that 50-80% of the students in Adult Basic Education and literacy programs are affected by learning disabilities (LD). Unfortunately, there has been little research on adults who have learning disabilities, leaving literacy practitioners with limited information on the unique manifestations of learning disabilities in adults.
One of the major goals of the (Adult with Learning Disabilities) 1 National
Adult Literacy and Learning Disabilities Center (National ALLD Center) is to raise awareness among literacy practitioners, policy makers, researchers, and adult learners about the nature of learning disabilities and their impact on the provision of literacy services. This fact sheet provides: a definition of learning disabilities in adults; a list of common elements found in many useful LD definitions; and a list of areas in which LD may affect life situations of adults.
In 1963, the term "learning…
Author Unkown. Adult with Learning Disabilities
Corley, Mary Ann & Taymans, Juliana M. Adults with Learning Disabilities:A Review of Literature
real problems faced by real people in the world, it might seem foolish to analyze a fictitious character. But sometimes it is easier to understand human nature when we look to art or fiction, in part because art provides us with some needed distance at times and in part because fictitious characters are often relatively pure distillations of character types. This is the case with the character of Grace from the television show "Grace Under Pressure." This paper provides an analysis of this character using first the Adlerian therapy model, then analyzing her through a behavior model and then finally suggesting a treatment plan for a person with the profile of Grace.
Grace's character - to begin with a thumbnail of her - is presented in the series as a no-nonsense, take-no-guff survivor of a bad marriage that was often abusive (at least in psychological terms). After eight years of…
Amen, D. (2000). Change your brain, change your life. New York: Times Books.
Corsini, R. & Wedding, D. (2000). Current Psychotherapies. New York: FE
Fernandez, E. (2002). Anxiety, depression, and anger in pain: research findings and clinical options. New York: Advanced Psychological Resources.
Foster, R.P., Moskowtiz, M. & Javier R.A. (Eds.) (1996). Reaching across boundaries of culture and class: Widening the scope of psychotherapy. Northvale, NJ: Jason Aronson.
Community Teaching Plan
Community Teaching Work Plan Proposal
Directions: Develop an educational series proposal for your community using one of the following four topics which was chosen within your CLC group:
Primary Prevention/Health Promotion
Secondary Prevention/Screenings for a Vulnerable Population
Planning Before Teaching:
Estimated Time Teaching Will Last:
Three 2-hour sessions
Location of Teaching:
Athens Community Health Department
Supplies, Material, Equipment Needed:
Laptop; digital projector; screen
Community and Target Aggregate:
Athens Community Health Department, Athens, Georgia
Secondary Prevention/Screenings for a Vulnerable Population
Session I: Sources of Vulnerability
Session II:Implications for Healthcare Providers
Session III: Innovative Practice; Gordon's Functional Health Patterns Assessment
Epidemiological ationale for Topic (statistics related to topic):
The literature on vulnerable people clearly indicates that the special needs of these populations and the ubiquitous barriers to quality care access lead to traceable disparities in the provision of healthcare and in their health outcomes…
Agency for Healthcare Research and Quality (AHRQ). National healthcare disparities report 2008. Chapter 3, Access to healthcare. Washington: AHRQ; 2008. Retrieved http://www.ahrq.gov/qual/nhdr08/Chap3.htm
Edelman, C.L. And Mandle, C.L. (2006). In D. Como, L. Thomas (Eds.), Health Promotion Throughout the Lifespan. St. Louis, Missouri: Mosby.
This is significant, because it is showing how the best pilots will use the various tools on the aircraft to gain a greater understanding of the situation. (Drury, 2008)
Types of UAVs
Unmanned Aerial Vehicles (2010), discusses the different kinds of UAVs that the military has been using. The most notable include: the Pioneer, the Tactical UAV, Global Hawk, Predator and Dragon just to name a few. These different aircraft are significant, because they are highlighting some of the various kinds of surveillance purposes that this used for. ("Unmanned Aerial Vehicles," 2010)
As a result, the information from this source is helpful, because it identifies some of the different kinds of aircraft that are being used. When you put these elements together, they are highlighting how this could contribute to pilot error by: illustrating how they may not have the experience in conducting various kinds of surveillance missions. ("Unmanned Aerial…
How to Become an Army UAV Pilot. (2011). E How. Retrieved from: http://www.ehow.com/how_5810859_become-army-uav-pilot.html
Security Industry. (2011). UPI. Retrieved from: http://www.upi.com/Business_News/Security-Industry/2011/02/24/Air-Force-cadets-get-UAV-pilot-training/UPI-14321298550588/
UAV Pilots Stay Clean. (2009). Dark Government. Retrieved from: http://www.darkgovernment.com/news/uav-pilots-stay-clean-and-disconnected/
Unmanned Aerial Vehicles. (2010). FAS. Retrieved from: http://www.fas.org/irp/program/collect/uav.htm
Human Learning and Cognition
The past decade has seen several experiments done to reveal that people are capable of tracking several independently moving objects. A number of the experiments had been carried out under controlled environments focusing on guessing strategies and they revealed performance patterns that vary qualitatively from the ones that would otherwise be indicated by serial scanning algorithms (Block & Gruber, 2014).
The results of these experiments indicated that an attention spreading zoom lens model would not account for the realized data. The regions both inside the convex and outside showed no significant difference in performance on detecting any changes happening to the elements of the targets (Block & Gruber, 2014).
Some interesting properties have come up in "pre-conceptual" tracking (Block and Hancock, 2013). For instance, there can be disruption to tracking by the disappearance and then reappearance of individual objects for a few milliseconds regardless of the…
Block, R.A., & Hancock, P.A. (2013). Psychology of time: Basic and applied issues. In R.R. Hoffman, P.A. Hancock, R. Parasuraman, J.L. Szalma, & M. Scerbo (Eds.), The Cambridge handbook of applied perception research. Cambridge, UK: Cambridge University Press (in press).
Block, R.A. & Gruber, R.P. (2014).Time perception, attention, and memory: A selective review. ActaPsychologica 149, 129 -- 133
Gruber, R.P., & Block, R.A. (2013).The flow of time as a perceptual illusion. Journal of Mind and Behavior, 34, 91 -- 100.
Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities
Source: (Anantachart, 2004)
The e-retailing objectives for Eleftria Athletic shoes and their plans for attaining them are defined here. The first objective is to create an e-retailing strategy that capitalizes on multi-channel management, meaning that e-retailing site will be accessible over the Web, through specialized interfaces on Blackberries and PDAs, and also will have telephone ordering as well. The second objective is to create a completely integrated e-retailing system that connects to pricing, catalogs of shoe components, suppliers to validate the shoes being designed can be built, and shoe costs to ensure when compared to pricing the can be produced at a profit. This back-end system integration needs to be real-time as it allows for greater levels of responsiveness to the customer has a result. The third objective…
Saravudh Anantachart. (2004). Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building. Journal of Promotion Management, 11(1), 101-125.
Sulin Ba, Jan Stallaert, Zhongju Zhang. (2007). Price competition in e-tailing under service and recognition differentiation. Electronic Commerce Research and Applications, 6(3), 322.
Ruby Roy Dholakia, Outi Uusitalo. (2002). Switching to electronic stores: Consumer characteristics and the perception of shopping benefits. International Journal of Retail & Distribution Management, 30(10), 459-469.
Charles F. Hofacker. (2008). E-tail constraints and tradeoffs. Direct Marketing, 2(3), 129-143.
Along with these understanding it also has proven experience with regard to the operations of international business as well as franchising. Currently, the team has attained and redefined all the essential know-how, from that of the fast food and health matters to that of branding as well as marketing, for the massive extension of the Chinese-American food. While several clients are depending on the food service industry for healthy meals which has good taste, they are also revealing a unique liking for ethnic cuisines, particularly Asian. The research conducted in the U.S. shows that over 40% of the population have shown their interest in gaining accessibility to the Asian quick service restaurants. And inside the Asian food category of the restaurant industry, Chinese-American cuisine is considered to be one of rapidly demand growing item. Considering all the markets; the maximum sales as well as growth potentiality remains with the new…
Fast Trac Growth Venture. (2006) "Competitive Advantage" Retrieved 19 July, 2007 at http://www.eventuring.org/eShip/appmanager/eVenturing/ShowDoc/eShipWebCacheRepository/Documents/Competitive_Advantage.pdf
Kirbyson, Geoff. (2004, Sep 27) "DQ Blended" Retrieved 19 July, 2007 at http://www.brandchannel.com/features_profile.asp?pr_id=199
N.A. (n. d.) "Fast food and faster data with Sangoma" Retrieved 19 July, 2007 at http://www.sangoma.com/casestudies/apigentsolutions.pdf .
N.A. "Tasty Thai: A Healthy Business Opportunity" (2007) Retrieved 19 July, 2007 at http://www.betheboss.ca/franchise.cfm?s_booth=439047
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session long project. Thank ! Case 1 Let's start assignments class examining structure passenger airline market. Market structure analysis requires a supply demand side market, case, airline passengers airline…Read Full Paper ❯
Samsung Cell Phones Segmentation The first distinct market segment for Samsung is the enterprise market, which is primarily regarded as employee phones market. This market segment has grown tremendously…Read Full Paper ❯
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Windy McNernev and obert West (2007), both with the University of Notre Dame, Notre Dame, India, explain that returning the DVD while running errands depicts an illustration of effective…Read Full Paper ❯
Millions of dollars are spent on test-prep manuals, books, computer programs and worksheets (Gluckman, 2002). Static/captive learning can help teachers around the nation prepare their students for standardized testing.…Read Full Paper ❯
interviews and surveys with women offenders who are inmates in the aylor Correctional Institution form the foundation of this discussion of data analysis and report writing. The revised research…Read Full Paper ❯
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Filter Bubble A Review of hat the Internet Is Hiding From You This paper reviews the book, The Filter Bubble: hat the Internet is Hiding from You, by Eli…Read Full Paper ❯
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..now requires understanding and manipulating the processes used to create messages in the modern world" (Adams & Hamm, 2000, p. 22) in fact the student is expected to be…Read Full Paper ❯
46). Likewise, Gillispie suggests that an incremental approach can be used to "test the waters" for even very small companies seeking to project an internationalized presence. In this regard,…Read Full Paper ❯
Leadeship Skills Impact Intenational Education CHALLENGES OF INTERNATIONAL EDUCATION Pactical Cicumstances of Intenational schools THE IMPORTANCE OF LEADERSHIP IN EDUCATION What is Effective Leadeship fo Today's Schools? Challenges of…Read Full Paper ❯
However, while it is tempting to claim genetic influences as superior to environmental ones, there is still a great debate over whether and individual can overcome their genetics setbacks…Read Full Paper ❯
The core competencies identified for this paper include: (1) data management (2) personnel management (3) strategic planning and (4) the ability to create technological innovation. ealistically speaking, a company…Read Full Paper ❯
According to him, a theory of intelligence can be adequately mapped with three components: analytic (academic) intelligence, creative intelligence, and practical intelligence. This theory accounts for both cognition and…Read Full Paper ❯
Communication - Language
powerful connection between visuals and words in storytelling. Before doing the research to write this essay, it never occurred to me place words in a hierarchy above images, so…Read Full Paper ❯
Adults ith Learning Disabilities It has been estimated (Adult with Learning Disabilities) 1 that 50-80% of the students in Adult Basic Education and literacy programs are affected by learning…Read Full Paper ❯
real problems faced by real people in the world, it might seem foolish to analyze a fictitious character. But sometimes it is easier to understand human nature when we…Read Full Paper ❯
Community Teaching Plan Community Teaching Work Plan Proposal Directions: Develop an educational series proposal for your community using one of the following four topics which was chosen within your…Read Full Paper ❯
This is significant, because it is showing how the best pilots will use the various tools on the aircraft to gain a greater understanding of the situation. (Drury, 2008)…Read Full Paper ❯
Human Learning and Cognition The past decade has seen several experiments done to reveal that people are capable of tracking several independently moving objects. A number of the experiments…Read Full Paper ❯
Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities Star Products Question Marks Cash Cows Dogs Source: (Anantachart, 2004) 3.3 e-retailing metrics The e-retailing objectives for…Read Full Paper ❯
Along with these understanding it also has proven experience with regard to the operations of international business as well as franchising. Currently, the team has attained and redefined all…Read Full Paper ❯