Persuasion Essays (Examples)

Filter results by:

 

View Full Essay

Persuasive Presentations

Words: 666 Length: 2 Pages Document Type: Essay Paper #: 93218692

Persuasion

What are the important factors of the audience that a persuader considers? What are the strategies of audience analysis used by persuaders? Be sure to provide examples to illustrate your discussion.

The persuader first needs to create the audience, focusing only on the key players or decision-makers involved in the issue. Creating an organizational chart can be helpful in identifying key payers, and those who are empowered to make the decisions relevant to the topic at hand. For example, if I want to pitch an idea for a new information system, I would want to talk with the head of the IT department.

Once the audience has been identified and targeted, it is essential to perform an audience analysis. Some of the techniques of audience analysis are direct, such as polling or interviews. Polling is usually possible only with a good degree of financial resources: because it costs a…… [Read More]

View Full Essay

Ethics and Television How Has

Words: 722 Length: 2 Pages Document Type: Essay Paper #: 77502347

First, they evaluate the truthfulness of the message. Next, they evaluate the authentic of the persuader. Third, they determine the persuader's level of respect for the persuadee. Fourth, they examine the equity of the persuasive appeal. Finally, they look at the social responsibility for the common good of the action they are being urged to take. Combining all five elements together, a person is able to make a judgment about a persuader's ethics.

Personally, I feel that ethical judgments are most effectively made at a situational level. I do not believe that universal ethics apply, but instead feel that situations can help determine the ethicality of a particular action. For example, I do not feel it would be unethical for an American President to lie to the American people about a planned attack on foreign country if being honest would jeopardize the soldiers on the mission. Likewise, I do not…… [Read More]

View Full Essay

Building on the Three Pillars

Words: 686 Length: 2 Pages Document Type: Essay Paper #: 41821393



The tone of the argument is generally constructive. While the author implies a clear conflict -- in this situation the basic class warfare argument -- the author proposes constructive resolutions to the issue, such as the passage of new laws governing campaign finance. Because the call to action is aimed at all parties, there is little in the way of disruptive tone, save for disruption to the status quo, which is argued to be a threat.

There is also an element of group and cultural influence in the argument. The author takes care to otherize the threat as being that of "foreign" influence, a clear device used to galvanize those in support of the author's proposals as American. This stretch of the truth -- the vast majority of campaign financing comes from American sources -- is used specifically to invoke America's culture of independence from foreign influence and to galvanize…… [Read More]

View Full Essay

Vendors Pander to Their Audiences

Words: 396 Length: 1 Pages Document Type: Essay Paper #: 49665521

Manipulating the public into thinking that when they fuel up at Shell or British Petroleum that they are doing something good for the environment is not an ethical choice, it is a purely capitalist one.

Similarly, food companies like Kellogg's and Kraft have added "healthy" and "organic" foods to their portfolio. In one case, a fat-free product is advertised to be something that is part of a healthy lifestyle. Yet fat-free products are the ones that contain the highest percentage of additives and chemical ingredients. Those foods are less pure than their full-fat alternatives and therefore not as healthy as they are made out to be. Advertising products that can lead to long-term health problems or an unhealthy cycle of weight loss followed by weight gain is also unethical. Similarly, hippies in the woods do not always make "organic" products. Many rely on factory farming and are no different than…… [Read More]

Reference

Pontifical Council for Social Communications (1997). Ethics in advertising. Retrieved Nov 12, 2009 from  http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html
View Full Essay

Team Management Creating and Managing

Words: 1394 Length: 4 Pages Document Type: Essay Paper #: 86267910

I would also allow team members to take on leadership roles at appropriate times. For example, if a certain task of the team is linked to a team member's primary skill, I would allow them to lead the team during that task. This will help build team chemistry by allowing all members to see the value of the other members. It will also help build leadership within the team and will help the team members leading to see that they have value to the team. This strategy will also help with motivation, since employees are likely to be motivated by the opportunity to utilize their key skills and be recognized for them.

For techniques of persuasion, I would focus on the objectives of the team and the team members' roles in achieving the objectives. The objective would be not on forcing team members to take certain actions, but instead helping…… [Read More]

Works Cited

Daft, R.L. Management. Fort Worth, TX: The Dryden Press, 1997.

Goleman, D. The New Leaders: Transforming the Art of Leadership Into the Science of Results. London: Time Warner Books, 2002.

Schermerhorn, J.R. Management for Productivity. New York: John Wiley & Sons, 1989.
View Full Essay

Orwell Social Control Is the Cornerstone of

Words: 595 Length: 2 Pages Document Type: Essay Paper #: 54639354

Orwell

Social control is the cornerstone of both 1984 and Animal Farm. However, the methods of persuasion and propaganda used in these two Orwell novels differ from one another. Animal Farm exemplifies overt forms of persuasion, intimidation, and violence. A revolutionary government is created; to maintain its power, the government becomes tyrannical and overbearing. It must therefore use methods of persuasion and treachery in order to retain its control over the animals. In 1984, methods of persuasion and social control are more covert in nature. Thought crime and the thought police comprise subversive methods of undermining individuality and creating a dystopic reality. Therefore, the primary difference between the methods of persuasion and social control in Animal Farm and 1984 is that the former utilizes straightforward, almost traditional methods of oppression; whereas 1984 takes propaganda and persuasion to a whole new, sinister level.

Animal Farm represents a typical coup d'etat: the…… [Read More]

References

Orwell, G. (1945) Animal Farm. Signet Classics (Harcourt, Brace).

Orwell, G. (1949). 1984. Signet Classics (Harcourt, Brace).
View Full Essay

Advertising and Word of Mouth

Words: 9576 Length: 22 Pages Document Type: Essay Paper #: 41357392

(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6).

The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.

2. Decision Making Process Theories

Dr. onnie Halpern-Felsher (2009), an Associate Professor at theUniversity of California, San Francisco, identifies a number decision-making criteria in her report, "Adolescent decision making: an overview." According to Halpern-Felsher, determinations of definitions for a competent decision, the process of how the decision was made, differ dramatically. The actual behavior or outcome, albeit, does not determine competent decision making, however, during the normative model of decision-making process, one does consider the consequences to not choosing a particular behavior or a specific event.

Normative models of decision making,…… [Read More]

BIBLIOGRAPHY

'Advertising, Public Relations' N.d. < http://courses.umass.edu/bmat352/lectures_and_readings/KA_16.pdf > [25 May 2009].

Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: < http://www.highbeam.com > [20 May 2009].

Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',

Journal of Advertising Research - January/February 1997.
View Full Essay

Statement of Purpose for a MA in Communications

Words: 987 Length: 3 Pages Document Type: Essay Paper #: 93969244

Communications -- Personal Statement

Say the word 'communications,' and immediately people think of the written or the spoken word. They think of a page of newspaper, a conversation with a friend. But corporate communications encompasses so much more than merely the verbal exchange of ideas.

Corporate communications is kinesthetic. Through my work at my current place of business, Alcoa I communicate by email to all Alcoans worldwide, regarding the Earthwatch program, including its guidelines and the application process. Earthwatch expeditions are hands-on efforts designed to add to the knowledge of Alocan personnel to give them personal knowledge of the different needs that must be met to build a sustainable future. My communication efforts for this program are personal as well as technical, and facilitate the communications process between employees on a personal level, and for the fifteen individuals ultimately chosen to become a part of the program, on a physical…… [Read More]

View Full Essay

Communications - Pop Music Propaganda

Words: 1867 Length: 7 Pages Document Type: Essay Paper #: 18989777

As a result, consumers again have choices. y limiting media exposure, and being aware of media techniques used to brand and market pop stars, we can make educated choices. Rather than choosing what to listen to by turning on the radio and television, we now have the choice to investigate on our own, on the Internet. It will be interesting to see how pop music responds.

ibliography

Daly, Steve. "ritney Spears inside the heart and mind (and bedroom) of America's new teen queen." Rolling Stone, 15 April 1999, 60-70.

Fox, Mark A., and Paul Kochanowski. "Models of Superstardom: An Application of the Lotka and Yule Distributions." Popular Music & Society 27, no. 4 (2004): 507-522.

Larson, Charles U. Persuasion: Perception and Responsibility, 9th ed. elmont, CA: Wadsworth / Thomson Learning, 2001.

Lelanc, Larry. "A Revival At Top 40 Radio rings Wave Of New Teen Acts In Canada." illboard, 17 June…… [Read More]

Bibliography

Daly, Steve. "Britney Spears inside the heart and mind (and bedroom) of America's new teen queen." Rolling Stone, 15 April 1999, 60-70.

Fox, Mark A., and Paul Kochanowski. "Models of Superstardom: An Application of the Lotka and Yule Distributions." Popular Music & Society 27, no. 4 (2004): 507-522.

Larson, Charles U. Persuasion: Perception and Responsibility, 9th ed. Belmont, CA: Wadsworth / Thomson Learning, 2001.

LeBlanc, Larry. "A Revival At Top 40 Radio Brings Wave Of New Teen Acts In Canada." Billboard, 17 June 2000, 75.
View Full Essay

Social Psychology Social Beliefs and

Words: 2534 Length: 8 Pages Document Type: Essay Paper #: 79190155

I have had friends that I've known since I was in grade school. Our initial interaction occurred because of our attraction toward one another. We had so many things in common, such as the same favorite television shows and the same favorite sports. Our proximity to one another also aided in the development of this attraction toward one another. We all lived on the same block and therefore had more opportunities to interact with one another outside of the school setting.

Although physical attractiveness did not necessarily influence our friendship, according to Myers (2012), it is usually the first step in any sort of relationship, even those that are platonic in nature. The theory of physical attractiveness is based on research conducted that tends to suggest that people who are viewed as being more physically attractive are seen as being more approachable (Myers, 2012). My relationship with my friends can…… [Read More]

References:

David, M. (2012). Social psychology. (11 ed.). New York, NY: The McGraw-Hill Companies, Inc.
View Full Essay

Seeing the Dome in Milan Was Perhaps

Words: 1001 Length: 3 Pages Document Type: Essay Paper #: 82626270

Seeing the Dome in Milan was perhaps the first experience that actually knocked me out. This was not a cathedral, at least not like the ones I had seen: it was a myriad of dreams, a swarm of statues, towers and sculptures, a tickle for the soul. I just sat and wondered for a moment and just let the entire imagery gently float over my physical self in an attempt to let my soul rise above and notice everything from there.

I went up the several hundred steps to the roof of the dome and for a moment there I was: Gulliver among the statues and little towers that dominated the roof top. I was on a battlefield, with the armies of towers quietly pondering the next attack, readily organized and prepared. The general was much taller and had a statue of Mary on top, as if to ensure the…… [Read More]

Bibliography

1. Garlikov, Rick. Bogus "Critical Thinking" Teaching Strategies. On the Internet at  http://www.garlikov.com/teaching/bogus.htm 

2. Persuasion and Critical Thinking. On the Internet at http://www.citruscollege.com/DE/Eiland/eiland_shared/critical/persuade.htm

3. http://www.kcmetro.cc.mo.us/longview/ctac/definitions.htm

4. http://www.coping.org/write/percept/critical.htm#Language