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Persuasion Essays (Examples)

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Persuasive Presentations
Words: 666 Length: 2 Pages Document Type: Essay Paper #: 93218692
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What are the important factors of the audience that a persuader considers? What are the strategies of audience analysis used by persuaders? Be sure to provide examples to illustrate your discussion.

The persuader first needs to create the audience, focusing only on the key players or decision-makers involved in the issue. Creating an organizational chart can be helpful in identifying key payers, and those who are empowered to make the decisions relevant to the topic at hand. For example, if I want to pitch an idea for a new information system, I would want to talk with the head of the IT department.

Once the audience has been identified and targeted, it is essential to perform an audience analysis. Some of the techniques of audience analysis are direct, such as polling or interviews. Polling is usually possible only with a good degree of financial resources: because it costs a…

Ethics and Television How Has
Words: 722 Length: 2 Pages Document Type: Essay Paper #: 77502347
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First, they evaluate the truthfulness of the message. Next, they evaluate the authentic of the persuader. Third, they determine the persuader's level of respect for the persuadee. Fourth, they examine the equity of the persuasive appeal. Finally, they look at the social responsibility for the common good of the action they are being urged to take. Combining all five elements together, a person is able to make a judgment about a persuader's ethics.

Personally, I feel that ethical judgments are most effectively made at a situational level. I do not believe that universal ethics apply, but instead feel that situations can help determine the ethicality of a particular action. For example, I do not feel it would be unethical for an American President to lie to the American people about a planned attack on foreign country if being honest would jeopardize the soldiers on the mission. Likewise, I do not…

Building on the Three Pillars
Words: 686 Length: 2 Pages Document Type: Term Paper Paper #: 41821393
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The tone of the argument is generally constructive. While the author implies a clear conflict -- in this situation the basic class warfare argument -- the author proposes constructive resolutions to the issue, such as the passage of new laws governing campaign finance. Because the call to action is aimed at all parties, there is little in the way of disruptive tone, save for disruption to the status quo, which is argued to be a threat.

There is also an element of group and cultural influence in the argument. The author takes care to otherize the threat as being that of "foreign" influence, a clear device used to galvanize those in support of the author's proposals as American. This stretch of the truth -- the vast majority of campaign financing comes from American sources -- is used specifically to invoke America's culture of independence from foreign influence and to galvanize…

Vendors Pander to Their Audiences
Words: 396 Length: 1 Pages Document Type: Essay Paper #: 49665521
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Manipulating the public into thinking that when they fuel up at Shell or British Petroleum that they are doing something good for the environment is not an ethical choice, it is a purely capitalist one.

Similarly, food companies like Kellogg's and Kraft have added "healthy" and "organic" foods to their portfolio. In one case, a fat-free product is advertised to be something that is part of a healthy lifestyle. Yet fat-free products are the ones that contain the highest percentage of additives and chemical ingredients. Those foods are less pure than their full-fat alternatives and therefore not as healthy as they are made out to be. Advertising products that can lead to long-term health problems or an unhealthy cycle of weight loss followed by weight gain is also unethical. Similarly, hippies in the woods do not always make "organic" products. Many rely on factory farming and are no different than…


Pontifical Council for Social Communications (1997). Ethics in advertising. Retrieved Nov 12, 2009 from

Advertising and Word of Mouth
Words: 9576 Length: 22 Pages Document Type: Research Proposal Paper #: 41357392
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(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6).

The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.

2. Decision Making Process Theories

Dr. onnie Halpern-Felsher (2009), an Associate Professor at theUniversity of California, San Francisco, identifies a number decision-making criteria in her report, "Adolescent decision making: an overview." According to Halpern-Felsher, determinations of definitions for a competent decision, the process of how the decision was made, differ dramatically. The actual behavior or outcome, albeit, does not determine competent decision making, however, during the normative model of decision-making process, one does consider the consequences to not choosing a particular behavior or a specific event.

Normative models of decision making,…


'Advertising, Public Relations' N.d. < > [25 May 2009].

Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: <  > [20 May 2009].

Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',

Journal of Advertising Research - January/February 1997.

Statement of Purpose for a MA in Communications
Words: 987 Length: 3 Pages Document Type: Term Paper Paper #: 93969244
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Communications -- Personal Statement

Say the word 'communications,' and immediately people think of the written or the spoken word. They think of a page of newspaper, a conversation with a friend. But corporate communications encompasses so much more than merely the verbal exchange of ideas.

Corporate communications is kinesthetic. Through my work at my current place of business, Alcoa I communicate by email to all Alcoans worldwide, regarding the Earthwatch program, including its guidelines and the application process. Earthwatch expeditions are hands-on efforts designed to add to the knowledge of Alocan personnel to give them personal knowledge of the different needs that must be met to build a sustainable future. My communication efforts for this program are personal as well as technical, and facilitate the communications process between employees on a personal level, and for the fifteen individuals ultimately chosen to become a part of the program, on a physical…

Communications - Pop Music Propaganda
Words: 1867 Length: 7 Pages Document Type: Term Paper Paper #: 18989777
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As a result, consumers again have choices. y limiting media exposure, and being aware of media techniques used to brand and market pop stars, we can make educated choices. Rather than choosing what to listen to by turning on the radio and television, we now have the choice to investigate on our own, on the Internet. It will be interesting to see how pop music responds.


Daly, Steve. "ritney Spears inside the heart and mind (and bedroom) of America's new teen queen." Rolling Stone, 15 April 1999, 60-70.

Fox, Mark A., and Paul Kochanowski. "Models of Superstardom: An Application of the Lotka and Yule Distributions." Popular Music & Society 27, no. 4 (2004): 507-522.

Larson, Charles U. Persuasion: Perception and Responsibility, 9th ed. elmont, CA: Wadsworth / Thomson Learning, 2001.

Lelanc, Larry. "A Revival At Top 40 Radio rings Wave Of New Teen Acts In Canada." illboard, 17 June…


Daly, Steve. "Britney Spears inside the heart and mind (and bedroom) of America's new teen queen." Rolling Stone, 15 April 1999, 60-70.

Fox, Mark A., and Paul Kochanowski. "Models of Superstardom: An Application of the Lotka and Yule Distributions." Popular Music & Society 27, no. 4 (2004): 507-522.

Larson, Charles U. Persuasion: Perception and Responsibility, 9th ed. Belmont, CA: Wadsworth / Thomson Learning, 2001.

LeBlanc, Larry. "A Revival At Top 40 Radio Brings Wave Of New Teen Acts In Canada." Billboard, 17 June 2000, 75.

Social Psychology Social Beliefs and
Words: 2534 Length: 8 Pages Document Type: Term Paper Paper #: 79190155
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I have had friends that I've known since I was in grade school. Our initial interaction occurred because of our attraction toward one another. We had so many things in common, such as the same favorite television shows and the same favorite sports. Our proximity to one another also aided in the development of this attraction toward one another. We all lived on the same block and therefore had more opportunities to interact with one another outside of the school setting.

Although physical attractiveness did not necessarily influence our friendship, according to Myers (2012), it is usually the first step in any sort of relationship, even those that are platonic in nature. The theory of physical attractiveness is based on research conducted that tends to suggest that people who are viewed as being more physically attractive are seen as being more approachable (Myers, 2012). My relationship with my friends can…


David, M. (2012). Social psychology. (11 ed.). New York, NY: The McGraw-Hill Companies, Inc.

Seeing the Dome in Milan Was Perhaps
Words: 1001 Length: 3 Pages Document Type: Essay Paper #: 82626270
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Seeing the Dome in Milan was perhaps the first experience that actually knocked me out. This was not a cathedral, at least not like the ones I had seen: it was a myriad of dreams, a swarm of statues, towers and sculptures, a tickle for the soul. I just sat and wondered for a moment and just let the entire imagery gently float over my physical self in an attempt to let my soul rise above and notice everything from there.

I went up the several hundred steps to the roof of the dome and for a moment there I was: Gulliver among the statues and little towers that dominated the roof top. I was on a battlefield, with the armies of towers quietly pondering the next attack, readily organized and prepared. The general was much taller and had a statue of Mary on top, as if to ensure the…


1. Garlikov, Rick. Bogus "Critical Thinking" Teaching Strategies. On the Internet at 

2. Persuasion and Critical Thinking. On the Internet at



Self and Social Psychology Social Psychology Is
Words: 2462 Length: 8 Pages Document Type: Research Paper Paper #: 40851888
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Self and Social Psychology

Social psychology is a relatively new field of study in modern science. Its focus is on the identity of the "Self" -- the sense of individuality: the component parts that make up who one "is" and the meaning of the "whole" Self. This paper acts as a referenced for individuals unfamiliar with the general principles of social psychology. It aims to provide the reader with a basic overview of the field and to define key principles often used by social psychologists.

Discovering the Self

Self-Concept, Awareness, and Self-Schemas

Discovering the Self in social psychology can seem as simple as posing the question, "Who am I?" (Myers, 2010, p. 13). But answering the question is where the discovery of Self really begins. One's sense of identity, sense of self, sense of gender, race, categorical social grouping all factor into the answer. "Who am I?" raises the issue…

Reference List

Aronson, E., Wilson, T., Akert, R. (2012). Social Psychology. NY: Pearson.

Hewitt, J.P. (2009). Oxford Handbook of Positive Psychology. Oxford University


Jung, C. (1921). Psychological Types. Zurich: Rascher Verlag.

Advertising Ad Analysis Undifferentiated and
Words: 2014 Length: 6 Pages Document Type: Term Paper Paper #: 7449017
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..hile older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information," said psychologist Dale Kunkel, Ph.D., Professor of Communication at the University of California at Santa Barbara and senior author of the task force's scientific report. (Kunkel,, 2004)

The Lego ads, when seen by younger children who "do not understand persuasive intent in advertising," might feel as if the balance of the world really does hang in their hands -- and an older child might be confused by the overlapping techniques of advertising, which blur the lines between advertising with a persuasive ulterior motive to encourage consumption, and entertainment in the form of cartoons. This confusion might be another reason for the greater efficacy of movie and product tie-ins with children's advertising."(Briesch, Bridges, & Kim, 2004) This fact is seconded by…

Works Cited

Briesch, Richard, Eileen Bridges, & Chi Kin (Bennett) Yim. (Nov 2004) "Advertising

Decisions and Children's Product Categories." SMUCox. Retrieved 6 Dec 2006 at 

Campbell, Margaret & Amna Kirmani. (2000). Consumers' Use of Persuasion

Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent." Journal of Consumer Research. Vol. 27. Pp.69-83. Retrieved 6 Dec 2006 at

Austen the Influence of Class
Words: 1242 Length: 4 Pages Document Type: Essay Paper #: 78361618
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This is a fact that Austen herself most certainly appreciated as an unmarried female of the same social set she was writing about, which explains the centrality of this concept to so many of her novels. Persuasion is far from the only Austen novel where conflicts between emotional love and the necessary practical considerations of marriage arise, nor the only one where ironic changes in circumstance lead to the formation and/or solidification -- as well as the dissolution -- of friendships. Similar circumstances occur in Emma and Pride and Prejudice, for example, and Anne Elliott could certainly have taught Emma Wodehouse and Elizabeth Bennett something about love and politics as these two heroines of these respective novels also navigate the waters of their social class and end up finding themselves husbands, whether or not they even knew they were looking.

Elizabeth Bennett regarded most men with disdain -- most people,…

Marketers Contend That Demographics Are
Words: 2136 Length: 7 Pages Document Type: Term Paper Paper #: 93209565
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Isolating and measuing pomotional effectiveness alone is not a tue pictue of the total cause-and-effect that is elied on fo ceating demand fo poducts and sales, leading to tail and eventual puchase. Just as advetising spending does not coelate to puchases, the same holds tue fo pomotional pogams. It is bette to look at thei effectiveness in isolation and measue only the factos o vaiables that the p0omotional pogam is meant to diectly influence. Too often howeve pomotional pogams ae boad in scope, long-tem and lack that level of focus. As a esult, measuing thei effectiveness is difficult and often impecise.

Media planning involves a tadeoff between each and fequency. Explain what this means and give examples of when each should be emphasized ove fequency and vice vesa.

In fact the essence of media planning is in balancing each vs. fequency. Reach is defined as the pecentage of an maket…

reference: Demographic or psychographic. The Journal of Product and Brand Management, 11(4/5), 249-268. Retrieved January 11, 2008, from ABI/INFORM Global database. (Document ID: 252455841).

Cristina Ziliani (2006). Target promotions: How to measure and improve promotional effectiveness through individual customer information. Journal of Targeting, Measurement and Analysis for Marketing, 14(3), 249-259. Retrieved January 12, 2008, from ABI/INFORM Global database. (Document ID: 1097920561).