Price discrimination strategies for profit maximization
In this paper, we will discuss some basic concepts regarding price discrimination and its related topics. We will first choose a product and outline its market structure, then by using a technique as described in the article written by Michael E. Porter we will discuss how the price of our chosen product should be decided so that profits are maximized. Finally, we will discuss how the pricing technique would affect the profit, supply and demand of each segment of our market. For the reader to have a more general and easy idea regarding these mentioned concepts, we have chosen Pepsi as our main product.