Print Advertisement Essays (Examples)

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Print Media Is Dead 'Print Media Is

Words: 2938 Length: 9 Pages Document Type: Essay Paper #: 42403533

Print Media is dead 'Print Media is dead'

Since time immemorial, the world of business has been continuously producing goods and services that can meet the customer's requirements and demands. In this regard, marketing and promotion of the goods and services has been considerably a vital source of communication that can fill the gap between the target audience and the corporations. Organizations employed different and diverse types of mediums and channels for their marketing and advertising to be effective and valuable. The very popular and traditional marketing medium initiated from print media that moved on to different other sources such as television, radio, digital, online marketing and so forth over the course of period (Jenkins, 2006).

Marketing and advertising through print media (which include newspapers, magazines) is one of the traditional and conventional methods that have been widely used by the enterprises for several years, in fact decades. However, as…… [Read More]

References

Biagi, S. 2011. Media Impact: An Introduction to Mass Media. 10th Edition. Cengage Learning, Boston, USA.

Carroll, B. 2010. Writing for Digital Media. Taylor & Francis, New York, USA.

Entrepreneurs, 2012). Print is Dead? Not so Fast. Forbes. Viewed December 1, 2012: http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast/

Hooper, M. 2012. Who says print is dead? The Guardian. Viewed December 1, 2012: http://www.guardian.co.uk/media/2012/jun/03/who-says-print-is-dead
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Advertisements to Compare

Words: 1347 Length: 3 Pages Document Type: Essay Paper #: 36245595

Advertisements Comparison

Advertisements to Compare

Understanding the consumer behavior is the first and significant step in ensuring the product intended for sale gets the right placement in the sales chain. The communication of the desired message about a product to the target customer is of great importance since without getting information about a product then there is no way one can purchase the product. This is because the customers have to have adequate information for them to make an informed decision of whether or not they will purchase what is being sold.

The paper will look at two advertisements and make a comparison of the two. It will also identify the target group that is likely to purchase the product that is on the advertisement. There will also be a discussion on the channels of communicating the message that is on the advertisement to the target group and details on…… [Read More]

References

Gfk, (2014). Advertising and Communication Optimization. Retrieved February 3, 2014 from http://www.gfk.com/solutions/Advertising-and-communication-optimization/Pages/default.aspx

Nraombr.(2014). Marketing Communication: Channels and Promotion Tools . Retrieved February 3, 2014 from  http://nraomtr.blogspot.com/2011/12/marketing-communication-channels-and.html 

Shoes advertisement. http://www.google.com/imgres?client=firefox-nightly&hs=GWb&sa=X&rls=org.mozilla%3Aen-U.S.%3Aunofficial&channel=fflb&biw=1280&bih=821&tbm=isch&tbnid=i8VsENXctXCGeM%3A&imgrefurl=http%3A%2F%2Fwww.pervasivetags.com%2FPublic%2FExamples.aspx&docid=KJF1bKX7LgzXCM&imgurl=http%3A%2F%2Fwww.pervasivetags.com%2FPublic%2FImages%2FExamples%2FExamples-Retail-Advertisement.png&w=629&h=900&ei=5FfvUt-7AcmDhQfQ2oHwCA&zoom=1&ved=0CHkQhBwwBQ&iact=rc&dur=311&page=1&start=0&ndsp=20

MacDonald's Advertisement. https://www.google.co.ke/search?q=mcdonalds+print+advertisements&tbm=isch&imgil=7gN5QtS1fak_XM%253A%253Bhttps%253A%252F%252Fencrypted-tbn1.gstatic.com%252Fimages%253Fq%253Dtbn%253AANd9GcRz_sP1vOVe5S-W85lPkbBASYB2Bks7ShQeNe1FXKCVs3ujpgmz%253B590%253B755%253BPZ7ZhqUc33afcM%253Bhttp%25253A%25252F%25252Fwww.foodiggity.com%25252Fthe-first-mcdonalds-big-mac-ad%25252F&source=iu&usg=__dTXvRXPxT9TgIkYCiPrzrZJAEm4%3D&sa=X&ei=3cnvUsTfHZSrhQfvl4GwDA&ved=0CDUQ9QEwBg&biw=1024&bih=625#facrc=_&imgdii=UK9c-s-L9bk3ZM%3A%3BiDByFfUf3-_R1M%3BUK9c-s-L9bk3ZM%3A&imgrc=UK9c-s-L9bk3ZM%253A%3BaX0mEYcdqtBjoM%3Bhttp%253A%252F%252Fm1.behance.net%252Frendition%252Fmodules%252F33671555%252Fdisp%252F705891516668bd248e3803b88b019583.jpg%3Bhttp%253A%252F%252Fwww.behance.net%252Fgallery%252FMcDonalds%252F4288169%3B600%3B788
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Advertisements Comparison of Advertising The Sublime and

Words: 654 Length: 2 Pages Document Type: Essay Paper #: 23025904

Advertisements

Comparison of advertising: The sublime and the offensive

One of the most popular and most-forwarded advertisements in recent memory is the Volkswagen advertisement that features a young boy dressed in a Darth Vader costume apparently controlling the car. People watched the advertisement over and over again on YouTube, as if were a short film, in an era where 'skipping' past advertisements thanks to recorded technology has become increasingly common. This begs us to ask: what makes one ad memorable enough for an individual to watch it without being compelled to do so, while another ad is almost painful to watch?

Print advertisements that appear in magazines do not have many of the advantages of televised advertisements: they cannot move, or use extensive narrative to tell a story. But many effective fashion advertisements create a sense of ambiance that is very compelling. The 2011 campaign for the fashion line Chanel…… [Read More]

References

Chanel 2011 campaign. (2011). Accessible at  http://burstinstyle.blogspot.com/2011/01/chanel-springsummer-2011-ad-campaign.html 

FRS. (2011). Accessible at http://costanostra.net/59286/FRS-Don-t-Crash
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Comparing Two Advertisements

Words: 1633 Length: 5 Pages Document Type: Essay Paper #: 70094127

Advertisements for the Same Product

Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company's products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing.

Considerations When Designing Advertisements

Generally, big companies or businesses utilize advertisements in attempts to reach markets and target audience through product…… [Read More]

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Advertisement in the Media Assessing Company Motive

Words: 655 Length: 2 Pages Document Type: Essay Paper #: 49501259

Advertisement in the Media: Assessing Company

Motive and Public Perception

Kassin, Fein and Markus (2011) note: "the strength of an attitude is indicated not only by the amount of information on which it is based but also by how that information was acquired" (p. 213). This notion applies perfectly to the art of successful advertisement. The public need not be bombarded by the same advertisement on a daily basis to have its message engrained in their minds. A clever advertisement, if presented in the right manner, only takes one view to resonate in its viewers psyche, leaving them thinking about the ad long after they are out of its physical presence.

This type of resonating advertisement can be seen in Denver Water's recent water conservation promotion campaign which reads, "Use Only What You Need." The billboard itself utilizes only about one fourth of the available space, leaving the rest of…… [Read More]

References

Kassin, S., Fein, S., and Markus, H. (2011). Social Psychology, 8th Edition. Belmont, CA:

Wadsworth Publishing.

Advertisement Text: "Use Only What You Need"

Advertiser: Denver Water
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Print Art and Advertising and

Words: 970 Length: 3 Pages Document Type: Essay Paper #: 15637229

Indeed, Rodrigue was very pleased to be commissioned in this way. Another artist who followed this trend was Yuri Gorbachev, painting the bottle during the early 1990s. After this, the artist created a "Christmas present" for tolichnaya. This proved so successful that the company retained this artistic service on a yearly basis. Many of these ads have found their way into collectors' homes, where they are framed and displayed. In this way, the boundaries between art and advertising have blurred even further.

The success of such advertisements, along with the associated respect for the artists involved, is indicative of consumer reaction to such advertising. The reason for this is ascribed to the qualities of fine art: the quality, strength and emotion associated with art is communicated to the product being advertised, which finds its way into the consumer heart and mind on a multiplicity of levels. Using art in this…… [Read More]

Sources

AbsolutAd.com. (2003). From the Fine Art of Advertising to the Advertising of Fine Art.  http://www.absolutad.com/absolut_about/history/advertising/ 

Admedia Solutions Ltd. (2007). Magazine Advertising Trends - the story so far. http://www.myadbase.com/cgi-bin/guide.cgi?page=magazine_adverts_trends

Tarateta, Maja. (2001, April). Advertising & Art: A modern-Day Marriage. Art Business News. http://findarticles.com/p/articles/mi_m0HMU/is_4_28/ai_73063938
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Print Newspapers vs Online News

Words: 2408 Length: 8 Pages Document Type: Essay Paper #: 29860539

During 2006, according to the accountants P. wC, global newspaper advertising revenues increased 4%. They increased by 15.6% during r the past five years. "Hidden within those figures is the fact that newspapers - the 2nd largest advertising medium after TV - are actually larger than the combined advertising value of radio, cinema, magazines and the Internet"

. By 2010, according to P. wC predictions, the global advertising market will increase by 6.2% to $525bn ([pound]265bn), a growth of $111bn ([pound]56bn). Newspapers are projected to capture 18.2%, second only to TV and the internet. Print (newspapers and magazines) is expected to capture 27.4% of that growth, an amount greater than projected for and the internet. O'eilly also reports:

According to the UK research company TGI, newspaper readership has grown by 2.1 per cent over the past five years, with readership among 15- to 24-year-olds growing by 6.9 per cent and…… [Read More]

REFERENCES

Analyst Speak: Online editions' impact on print newspapers. (2007). Retrieved New Media Age.

Centaur Communications Limited. December 13, 2009 from HighBeam

Research:

http://www.highbeam.com/doc/1G1-164394296.html
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Advertisements an Analysis of Two

Words: 1077 Length: 3 Pages Document Type: Essay Paper #: 75201403

The ad can appeal to women who want to be women in an old world view sort of way -- and not have to be the leader in a relationship or in a family. This dual appeal may also be discernible in the John hite shoe ad, which at first glance appeals mainly to men.

The John hite shoe ad features a nude woman holding a John hite men's shoe over her groin. The nudity of the female form is sure to lure a man's eye, but the bold sexuality of her nudity is sure to catch the woman's attention as well and tell her what she can do to lure a man's attention. The woman's body is thin and fit, with large breasts and trim waist. hile it can arouse the desire of the man viewing it, a woman might find the ad appealing if she believes such a…… [Read More]

Works Cited

Bordo, Susan. "Hunger as Ideology." Eating Culture. (ed. By Ron Scapp). NY: State

University of NY Press, 1993. Print.

Gans, Herbert. Popular Culture and High Culture. NY: Basic Books, 1999. Print.

Hall, Stuart. "Spectacle of the Other." Representation: Cultural Representations and Signifying Practices. UK: Open University, 1997. Print.
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Media Specialty Overview of Print

Words: 1262 Length: 3 Pages Document Type: Essay Paper #: 86110039

This makes using the Internet much more desirable for advertisers, who may soon be unwilling to advertise in newspapers at all, especially as the current age demographic of news readers begins to taper off with the inevitable consequences of aging.

Of course, it could be argued that people have always had access to free content in the form of libraries, which did not result in the demise of paid, print media. The convenience of reading a book, however, has become less of a factor as laptops grow more streamlined and because of innovations like Amazon's Kindle, which enables users to access printed content on a small, easily transported computer device. In fact, even libraries themselves are becoming more digitally-based, as college students can research journals online from their dorm bedrooms, and many academic journals, facing small subscription pools and high costs of production, are shifting to an online format.

The…… [Read More]

Works Cited

More Americans turning to the web for news." (1 Mar 2008). Reuters. Retrieved Jul 9, 2008 at http://www.reuters.com/article/technologyNews/idUSN2824760420080301

Greenspan, Brian, Theodore Olsen, & Brian Tierney. (28 Apr 2008). "The future of print media:

How to adapt to the digital age." Global Conference 2008. The Milken Institute. Retrieved Jul 9, 2008 at http://www.milkeninstitute.org/events/gcprogram.taf?function=detail&eventid=GC08&EvID=1356

Nakashima, Ryan. (7 Jul 2008). "Digital threat prompts movie industry downgrade." AP News
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Captain Morgan Black Spiced Rum Advertisement in

Words: 1314 Length: 4 Pages Document Type: Essay Paper #: 68235191

Captain Morgan Black Spiced Rum advertisement in the recent issue of Miami New Times is dark. A black candle on a black candlestick smolders in the air, presenting one of only three traces of light colors via its cream colored smoke, billowing about. Directly above it, the white phrasing of "Introducing a darker, bolder spiced rum" leaps out at the viewer, in stark contrast to the opal shades that characterize the rest of the advertisement. The final light shade on the ad, the label for the bottle of Captain Morgan Black Spiced Rum, displays a grinning, sword clutching captain standing on a barrel mounted atop the distant cliffs of some shore. Other than the warm, reddish tinged liquor cooling on a couple of ice cubes in a transparent glass, everything else depicted in this ad is black. The table containing the bottle, the glass and the candle is black, a…… [Read More]

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Print Ads Brochures Popular Forms Marketing Communications

Words: 813 Length: 2 Pages Document Type: Essay Paper #: 64694385

Print ads brochures popular forms marketing communications billboards, banners signs overlooked. Briefly discuss advantages disadvantages billboards, banners signs. Question 2-5 Finding good sales reps a difficult time-consuming task.

Advantages and disadvantages of billboards, banners and signs

One advantage is that they usually attract attention since they are placed where they can be seen by many people. In most situations, whether the people like it or not, they will be forced to view the advertisement. This creates some impact of the advertisement Schmit & Kaiser, 2004()

The second advantage is that they can reach a larger population of people as a result of the advertisement being viewed by many people who regularly use the routes where the advertisement has been placed.

One disadvantage of using billboards, banners and signs is that it is extremely difficult to measure the effectiveness since even though they can reach a large audience, it does not…… [Read More]

References

Maxwell, S., Reed, G., Saker, J., & Story, V. (2005). The Two Faces of Playfulness: A New Tool to Select Potentially Successful Sales Reps. The Journal of Personal Selling and Sales Management, 25(3), 215-229.

Millar, C.C.J.M., & Choi, C.J. (2003). Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles. Journal of Business Ethics, 48(3), 267-277.

Raju, J., & Zhang, Z.J. (2005). Channel Coordination in the Presence of a Dominant Retailer. Marketing Science, 24(2), 254-262.

Schmit, T.M., & Kaiser, H.M. (2004). Decomposing the Variation in Generic Advertising Response over Time. American Journal of Agricultural Economics, 86(1), 139-153.
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Advertisement Become an Offer One of the

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 38588099

advertisement become an offer, one of the three elements requisite for the formation of a contract between the offeror and offeree? What special rules govern the sale of goods online, and, if this point is reached, at what point does a contract exist between the website (offeror) and the purchaser (offeree)? If, indeed an enforceable contract is formed between an online offeror and a purchaser/offeree, what remedies are available in the form of damages if that contract is breached? The case of Todd v. Foodmart calls upon us to determine an answer to all three of these questions, to decide whether Foodmart's advertised sale of discontinued chocolate sauce was an offer, whether Todd entered into an enforceable contract with Foodmart for the purchase of chocolate sauce at the advertised sale price, and whether Todd can recieve damages for breach of that contract when Foodmart refused to deliver the chocoalte sauce…… [Read More]

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Advertisements for Harley Davidson Both Have the

Words: 4814 Length: 12 Pages Document Type: Essay Paper #: 95979455

advertisements for Harley Davidson both have the overall message that Harley Davidson's are for rebellious individuals and that societies rules do not apply to the Harley Davidson owner.

The text of the first ad, "in some circles, paisley and florals have yet to catch on" sets the tone for the ad and also conveys the meaning. Firstly, the text has an air of importance to it as well as an air of indifference. The "in some circles" is patronizing and suggests that these 'some' are not as good as the rest. The humor associated with 'paisley and florals' takes the edge of this patronizing feel, so that overall the text has a humor that means it is not to be taken too seriously. This creates a humorous and ironic tone to the ad. This text, without the picture, also captures the meaning of the ad. These 'circles' that haven't caught…… [Read More]

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Advertisements In the Advertisement Palmolive

Words: 510 Length: 2 Pages Document Type: Essay Paper #: 56437593

However, on an emotional level, a woman who wanted a mild soap and was concerned about the aging effects of her current product might feel motivated to choose Palmolive.

TOPIC 2: Famous bios & thesis statements

A politician: Barak Obama changed what most pundits thought was possible for an African-American to accomplish in the modern political era: he was elected president. The combined crisis of the worldwide financial meltdown and the loss of confidence in American military power due to the conflicts in Iraq and Afghanistan had an undeniable impact in the success of Obama's campaign. But his personal charisma combined with his savvy use of the Internet for fundraising and populist appeals also had a strong influence in propelling him to victory.

A movie star: George Clooney skyrocketed to fame playing a sexy doctor on the popular television soap opera ER. However, he used his fame to build a…… [Read More]

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Advertisements Are Specifically Designed to Lure Select

Words: 1272 Length: 4 Pages Document Type: Essay Paper #: 50495924

advertisements are specifically designed to lure select audiences -- such as the use of Joe Camel to entice youth to smoke. The article "Racial and Gender Biases in Magazine Advertising" concerns a study that looked at whether or not this problem with stereotyped advertising has grown. Are the racial and gender biases in magazine advertisements increasing, and, if so, to what extent? To determine the answer, authors S. Plous and Dominque Nepture of Wesleyan University conducted content analyses of ten years of fashion advertisements geared toward white women, black females or white men. In total, 1000 ads were studied that ran in 1985 to 1994 publications. The researchers found a) except for black females in white women's magazines, African-Americans were underrepresented in white magazines; b) female body exposure was greater than male body exposure, and white female body exposure rose significantly during the ten years; c) white women were shown…… [Read More]

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Advertisement Is to Speak Both

Words: 1871 Length: 6 Pages Document Type: Essay Paper #: 44425949

it's like Bordo's example, "A black man jogs down the street in sweat clothes, thinking of the class he is going to teach later that day; a white woman passes him, clutches her handbag more tightly, quickens her step; in her eyes, the teacher is a potentially dangerous animal" (Bordo 134). This is almost exactly how North Koreans will perceive Americans after seeing this picture. American soldiers could be going to North Korea thinking about how they are going to help the North Koreans by opening new schools and hospitals. But looking at the image, the North Koreans will only see us as potentially dangerous animal, ones that would hurt them at their earliest convenience.

In 2006 National Geographic aired a special program "National Geographic: Inside North Korea." It is a living example of the power of propaganda. It showed little kids singing a song about killing Americans. In one…… [Read More]

Works Cited

Bartholomae, David and Anthony Petrosky, eds. Ways of Reading: An Anthology for writer.

8th edition. Boston: Bedfors/St. Martiri's, 2008. Print

Bordo, Jane. Beauty (Re)discovers the Male Body. Bartholomae and Petrosky. 130-76. Print

"Anti American propaganda from North Korea." Oriens Magazine Trend. Web. 14 Oct 2010. http://theoriens.com/anti-american-propaganda-from-north-korea
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Gender in Ads an Advertisement

Words: 955 Length: 3 Pages Document Type: Essay Paper #: 52798188

In the Calvin Klein jeans ad, it is he who is chased and who resists and fends off the female. The imagery is opposite to that of typical gender roles, in which female sexuality is restrained. The man's body is toned, muscular, and hairless. Even if he were more interested in the female behind him, he controls his passion admirably.

The Calvin Klein advertisement allows the female to unleash a deep sexual hunger. Her open mouth, biting action, wet hair, and grabbing motion all show she possesses an animalistic hunger and passion. The wet hair increases the elemental, wild feel of the advertisement. The background is a nebulous dark area, allowing the viewers to imagine any kind of scenario and put themselves into the ad. Target audiences will relate to the imagery on multiple levels: perceiving Calvin Klein "Double Black" Jeans as intensifying a man's innate sexuality and creating desire…… [Read More]

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Children's Cereal Advertisements A Frosted

Words: 963 Length: 3 Pages Document Type: Essay Paper #: 24862221

There is always a question as to who is really the purchase-driver of children's foods. One school of thought suggests that children, through the 'nag factor.' drive the purchases of sugary cereals. On the other hand, some might say that it is always the parent who puts down the final dollars for the product. The contemporary Frosted Flakes advertisement shows Kellogg's savvy in understanding that it is both: Tony the Tiger's image draws children in, yet parents are comforted by the fact that the cereal apparently contains some nutritional value.

Unlike the earlier box, however, this ad is quite misleading. Its stress that the flakes are "full of energy" hides the fact that 'energy' is being used as a synonym for calories and sugar. Even a Snickers bar, after all provides energy. The advertisement of today is more holistic in its audience target. It also reveals that the way people…… [Read More]

Works Cited

1960s Kellogg's Frosted Flakes Advertisement. Flickr. October 27, 2010.

 http://www.flickr.com/photos/christianmontone/4497280472/sizes/m/in/photostream/ 

Frosted Flakes Gold. October 27, 2010.

http://www2.kelloggs.com/ServeImage.aspx?BID=48170&MD5=55ba3ef9d204548d6d646c42d1905cc7&W=220
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Commercials Smehra Print Commercials in a Print

Words: 1113 Length: 4 Pages Document Type: Essay Paper #: 78776271

Commercials Smehra

Print Commercials

In a print AD found in National Geographic's May 2003 issue, Canon's print AD involves a photograph of a 'blunt-nosed leopard lizard'. National Geographic is known, among many things, for its photography, and Canon use this image to capture a spirit of National Geographic in their commercial. The AD contains an interior shot of a map location of where the lizard is located in the world, as well as a snippet of information regarding its length, weight and surviving number. Canon's AD is definitely appealing to the demographic that read (or flip through the pages of) National Geographic. The print section of the AD actually is two-paragraphs of information regarding the lizard and not about Canon's cameras or lens.

As a closer, Canon states "As an active, committed global corporation, we join worldwide efforts to promote awareness of endangered species" which ties in to the magazine…… [Read More]

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Nike Television Advertisements as an Ordinary Girl

Words: 1233 Length: 4 Pages Document Type: Essay Paper #: 98470740

Nike television advertisements, as an ordinary girl is transformed into an Olympic runner. Bombarding the airwaves during the 2004 Athens Olympic Games, the "You're faster than you think" campaign is an example of Nike's ability to produce engaging, effective television commercials. hile the ultimate success of these advertising campaigns can only be seen in the quarterly reports of the corporations, from a design and marketing standpoint, the Nike ad is eminently successful. The "You're faster than you think" campaign promotes brand awareness and creates a brand imprint in the consumer brain, but the commercials are also artistic, clever, and entertaining. However, Nike is a large Fortune-500 company with a substantial marketing and advertising budget. Smaller companies such as those listed in Inc. magazine work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can.…… [Read More]

Works Cited

Amazon.com http://www.amazon.com/exec/obidos/subst/home/home.html/102-4.

Fortune.com http://www.fortune.com/fortune/fortune500?promoid=cnnmoney.

Inc.500." Inc.com. http://www.inc.com/resources/inc500/index.html.

Nike.com http://www.nike.com/main.html.
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Online News Editions on Printed

Words: 1582 Length: 4 Pages Document Type: Essay Paper #: 87114328

U.K. newspapers online, however, have likewise begun to offer web-only features like the New York Times hyperlinks to outside sites and columnist blogs, and perhaps most convincingly in support of the shift to an online format, increased web readership has lead to decreased print, paying readership and advertising in the U.K. As well as the United States.: "The hard figures show that ad expenditure is down from £2.25bn in 2000 to £1.93bn by the end of last year - a fall of 17%. Not quite up to U.S. standards of catastrophe, but a loss of ad share from 14.7% to 10.5%. The one big similarity between the Los Angeles Times and the British quality dailies is that both have millions of online readers but hardly any money earned as a result" (Snoddy 2008, p.18). The enhanced content and features found online and its greater affordability may mean that print newspapers…… [Read More]

Works Cited

Boczkowski, Pablo. (2005). Digitizing the news. Cambridge: MIT Press

Gibbons, Sheila & Ray E. Hiebert. (1999). Exploring mass media for a changing world

Mahwah: Lawrence Erlbaum.

Gunter, Barrie. (2003). News and the net. Mahwah: Lawrence Erlbaum Associates.
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Communication Coordination Electronic Advertisement the World of

Words: 863 Length: 2 Pages Document Type: Essay Paper #: 65741663

Communication Coordination

Electronic advertisement

The world of advertisement has greatly revolved and there are several changes that each company must follow in order to have the market presence and be at par with the competition that are in the same market. This particular marketing and campaign strategy will be on electronics line that is yet to be produced.

The primary objective is to reach as many as possible people within the U.S.A. And across the world with the brand name hence sensitizing them of the entry of the brand name.

The new line will get involved in Sports sponsorship to give it a global platform to showcase some of its latest inventions and act as a brand ambassador for the company. Millions of dollars will be spent over years in aggressive advertisement at such sports events which will give the customers a chance to see the products hence creating more…… [Read More]

References

Macdermott, (2011). Modern Marketing Methods. Retrieved October 12, 2013  http://www.flyingsolo.com.au/marketing/business-marketing/modern-marketing-methods
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Image Chosen Is an Advertisement for Jurlique

Words: 404 Length: 1 Pages Document Type: Essay Paper #: 27279922

image chosen is an advertisement for Jurlique products put out by that company. Specifically, the ad is for a line of Jurlique products which are lavender-scented lotions and sprays and designed for a person's skin care. This advertisement is directed at women who are concerned about their skincare and their physical appearance. It also indicates from the text and the overall presentation that women who are stressed or overwhelmed will benefit from purchasing this product. The overall effect of the advertisement is to assure women who see it that buying these skin care products from Jurlique will not only benefit their skin care and thus their physical appearance, but their life as well in that stress will be reduced and relaxation and calm will follow.

The layout of the image is rectangular shaped. The left side of the advertisement shows three long lavender flowers. They are laid at an angle…… [Read More]

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Labour-Management Corporation Advertising Print Ad Infomercial Homecoming

Words: 2109 Length: 7 Pages Document Type: Essay Paper #: 40289313

Labour-Management Corporation

Advertising

Print Ad

Infomercial

Homecoming Event

Website

Highs and Lows

Achievements

Failures

A New Innovation in Car Manufacturing Industry

In 1982, General Motors (GM) decided to counter the challenge of the Japanese car manufacturers who were continuously enjoying the lion's share in the U.S. market. The consumers had started loving and appreciating the small but high-class Japanese cars. Seeing this, General Motors aimed to change their strategies.

The story began when the General Motors produced The Chevrolet Vega as an answer to Japanese challenge in 1970. A number of problems were identified with this model. Later in 1975, they produced another small car, the Chevette which too had discouraging results. They then produced the Chevrolet Spectrum with Japanese assistance. This model was not up to the mark as well. These disappointing outcomes made people think that the General Motors do not have the capability to manufacture small and…… [Read More]

Bibliography

, . "Saturn Corporation." Funding Universe. ., Web. 20 April 2011. .

, . "Saturn History." We love Saturns. . G-Biz Unlimited, Web. 20 April 2011. .

French, Thomas D. . Partington, Michael. Court, David. Moguire, Tim I.. "Marketing in 3-D." The McKinsey Quarterly . . (1999): 6. Web. 20 April 2011. .

Guzda, Henry p.. "Lessons in Co-management." Monthly Labor Review . 125. 8 (2002): 33+. Web. 20 April 2011. .
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Animated Characters in Advertisements the

Words: 5194 Length: 20 Pages Document Type: Essay Paper #: 51972258

On the one side are those who argue against advertisements aimed at children due to a belief that children are uniquely susceptible, and on the other side are those who sell advertisements and advertising, such as ad agencies and business school textbook authors, out of a belief that advertising is able to effect product preference in any meaningful way. In short, both of these groups are incorrect, because advertising, and animated characters in particular, actually have fairly little influence on product preference and purchasing decisions. They can generate recognition and positive emotional connections between the audience and the product, but these connections do not necessarily translate into actual purchases. However, in order to demonstrate why this is the case, one must examine some relevant scientific research on the subject and attempt to inject some reasonable skepticism into the hyperbolic claims of parents' groups and advertising cheerleaders.

Aside from market research…… [Read More]

Bibliography

Altstie, T, and J. Grow, Advertising strategy: creative tactics from the outside/in, SAGE,

Thousand Oaks, 2006.

Callcott, MF, and W. Lee, "A content analysis of animation and animated spokes-characters,"

Journal of Advertising, vol. 23, no. 4, 1994, pp. 1-12.
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Analyzing a Watch Advertisement

Words: 415 Length: 1 Pages Document Type: Essay Paper #: 96418625

ad and analyze it though Semiotics.

Make an overall judgment, observation and interpretation.

Talk about the signification

What are the signifiers in the ad?

What do they signify?

What meaning does that assign to the product?

What social values / norms does this promote?

Are these particular social groups that the ad speaks to? Not speak to?

What are the possible alternate Interpretations?

Examine all parts: Image, text, background, colors, font

The Patek Philippe print advertising campaign has used the iconic slogan "Begin your own tradition" for fifteen years. This campaign deploys a photographic image depicting a father and son in a warm, timeless moment of parent-child bonding.

Photographs for this campaign are typically in black and white, evoking nostalgia, tradition, a sense of time passing and family heritage. This image focuses on the emotional bond between a father and son, allowing viewers to connect with the image on a…… [Read More]

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Family Relations as Portrayed in Commercial Ads

Words: 3259 Length: 7 Pages Document Type: Essay Paper #: 10879807

Family Relations as Portrayed in Commercial Ads

Family relations are an important consideration in how companies interact with them. his is based on the knowledge that families form the nucleus of the society. As a result, ad developers have realized the necessity of addressing family relations in ad development. Commercial ad development with family consideration has a deep history relating back to the industrial revolution. Intuitive ads developed at the time focused inherently on the social attitudes (behavior and principles) as reflected on the reach of the ad to the society. In engineering the ad, different members of the family, are presented in their demographic role of a society or a family. his analysis will comprehensively analyze thirty-five ads, twenty-four commercial ads and eleven prints ads by examining the nature of family relationships in the society targeted by the each ad. he study will also analyze the dominant family types…… [Read More]

This print advertises the Kalbe Family initiative

The main context of the advert is a nuclear family matching in front

The dominant family is the nuclear family. The ad communicates on the essentiality of having protection covers for a family http://www.behance.net/gallery/KALBE-FAMILY-REWARDS-PRINT-AD-2012-%28KEY-VISUAL%29/8611195
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Push Distribution Channel Strategy and

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 58057940



The more effective strategy for creating consumer demand is pull-oriented, yet is inordinately more expensive to initiate and maintain. The costs of a pull strategy include continual advertising both online and offline, and a continued commitment to keep the brand and its value at the forefront of consumers' mind. Once a customer has become loyal however, pull marketing strategies make up-selling and cross-selling products more effective. By initiating a strong pull-oriented marketing campaign, marketers can also attain greater levels of control over their channels as well.

Part Two: Product advertising Objectives

Locate a print advertisement (magazines, newspapers, direct mail, etc.) that has a special appeal to you personally. The located of the ad is also cited below.

The advertisement was chosen from the August 6th edition of the Wall Street Journal, featuring the partnership between Sprint and Treo (Sprint/Treo Advertisement, 2008).

Write a comprehensive description of that advertisement so that…… [Read More]

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Client Pitch Presentation

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 42070653

Marketing

IMC for the HP Slate

In 2013 HP had a second attempt at entering the tablet market. In 2010 they launched a tablet, which was competitive in terms of price and features, but failed to gain sufficient market share against the competitors and HP withdrew from the tablet market. Now, in 2013 they have once again entered the tablet market, but to be successful they need to have strong marketing, as well as a good product, especially when the firm will be competing against forms such as Google, Samsung and Amazon. The aim of this presentation is to present an outline for an integrated marketing campaign.

Before developing the integrated marketing campaign (IMC) it is necessary to review the product that it will support. The HP Slate is a tablet computer. It is available in either a dark grey/black color or red, with a soft touch backing which makes…… [Read More]

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Advertising Agency Government's Role in Advertising Regulation

Words: 2487 Length: 9 Pages Document Type: Essay Paper #: 42708035

Advertising Agency

Government's ole in Advertising egulation

History of attitudes towards advertising

Changing attitudes

Government's authority

Taste and decency

The advertising is a major contributor and visual segment of the complete marketing strategy of a business. It is also noted as one of the image carrier for an organization. The businesses seek support of advertising agenciesdealing in print and electronic media to establish an advertising campaign along with the design of such activities to further their marketing objectives (Shimp, 2013). There are various environmental factors as well as regulations that should be followed by the advertising agencies. The governments also take part in evaluation of the content printed in advertisements. The role of government in regulating the advertising material and assessment of the content is discussed below. It is required that the governments lower their involvement in such activities and empower the self-regulation of advertisement content through agencies, associations. And…… [Read More]

References:

Carroll, A.B., & Buchholtz, A.K. (2011). Business & society: Ethics and stakeholder management. USA: CengageBrain.

Chryssides, G.D., & Kaler, J.H. (1993). An introduction to business ethics.USA: CengageBrain.

De Fleur, M.L. en EE Dennis (2002). Understanding Mass Communication.A Liberal Arts Perspective.

O'guinn, T.C., Allen, C.T., & Semenik, R.J. (2011). Advertising and integrated brand promotion.USA: Cengage Learning.
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Direct to Consumer Advertising History of Drug

Words: 16271 Length: 59 Pages Document Type: Essay Paper #: 71118969

Direct to Consumer Advertising

HISTRY F DRUG ADVERTISING

THE DTC ADVERTISING PHENMENN

CREATING DEMAND

DECEPTIVE ADVERTISING - A WLF IN SHEEP'S CLTHING

CAUSE F DEATH

PRFIT

UTILIZATIN, PRICING, AND DEMGRAPHICS

LEGISLATIN, PLITICS AND PATENTS

LEGISLATIVE INITIATIVES REGARDING DTC

RECALLED and/or DEADLY DRUGS

In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit and consumer oriented organizations. Every attempt will be made to avoid sources of information sponsored by or directly influenced by the pharmaceutical industry.

Existing data regarding the history, levels, content and growth of direct-to-consumer advertising will be examined. In addition, the industry's composition prior to and after the proliferation of direct-to-consumer advertising will be examined, with regard to market share, type of substances sold, benefits of substances sold, and…… [Read More]

On January 9, 2002, Dr. Darlene Jody, Vice President of Medical Marketing for Bristol-Myers Squibb, issued a manufacturer's "Important Drug Warning Including Black Box Information." The Important Drug Warning advises healthcare practitioners that "cases of life-threatening hepatic failure have been reported in patients treated with SERZONE." The manufacturer's Warning indicates that numerous persons have or will suffer liver failure, death or transplantation. The manufacturer's Warning also indicates that the current estimate of the rate of liver failure associated with Serzone use is "about 3-4 times the estimated background rate of liver failure." A new Warning is being added to the Serzone prescribing information, advising that "patients should be advised to be alert for signs and symptoms of liver dysfunction (jaundice, anorexia, gastrointestinal complaints, malaise, etc.) and to report them to their doctor immediately if they occur." According to Warnings, Serzone should be promptly discontinued if signs or symptoms suggest liver failure.

Vioxx belongs to a class of drugs known as COX-2 inhibitors. When the drugs were introduced a few years ago, COX-2 inhibitors were thought to be safer and more effective than other drugs such as Aspirin and Ibuprofen. However, several studies have questioned the cardiovascular safety of Vioxx. Studies indicate that people taking Vioxx have four times the risk of a heart attack.

In May 2002, the U.S. Food and Drug Administration (FDA) published a Talk Paper about new label warnings for the popular arthritis and pain drug know as Vioxx (rofecoxib). The new label warnings are based on the results of the Vioxx Gastrointestinal Outcomes Research (VIGOR). According to the FDA, recent studies demonstrate that Vioxx is associated with a higher rate of serious cardiovascular thromboembolic adverse events (such as heart attacks, angina pectoris, and peripheral vascular events). Based on the recent study, the FDA agreed with the Arthritis Advisory Committee recommendations February 8, 2001 that the label for Vioxx include gastrointestinal and cardiovascular warning information. Serious side effects attributed to Vioxx are heart attacks, seizures, strokes, or liver/kidney problems. http://www.recalleddrugs.com
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Advertising and Functions and Objectives

Words: 4304 Length: 15 Pages Document Type: Essay Paper #: 24601400

The same can also be said of corporate organisation that has in their possession accumulated research capacity which enables it to deliver unique products and services from its competitors.

1.2.7 To increase market share.

Advertising can also be used to increase the market share of an organisation resulting from the acceptance of the products but the consumer and subsequent recognition of the brand.

1.3 FUNCTIONS OF ADVERTISEMENT

Advertising as a promotional mix element is expected to play some functions. Organisations usually employ advertisement to play the following functions.

1.3.1 To distinguish products from their competitors

Advertising has been found to be a useful promotional tool when it comes to distinguishing between the products of an organisation from their competitors. There are so many products in the market. Sometime the same types of products are competing in one market. It is even the case that other manufacture may imitate the products…… [Read More]

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Business Communications Final Analysis Report in Order

Words: 1530 Length: 5 Pages Document Type: Essay Paper #: 37499738

Business Communications Final Analysis Report

In order to apply the strategies and decisions formulated in the initial phases of the communication research, they are applied in the context of business communication, particularly in group decision-making processes. In the final analysis report, the case study on the Creative Media team conflict is discussed, addressing the prevalent issues that bring about miscommunication within the team.

The case study on the Creative Media team situation has the following specifics: Gap Jeans, Inc. is planning to launch a new advertising campaign for its new product, called the Gap Washed Jeans, which features a denim-wash (faded look) feature for women, which will be available in hipster and flared styles. Gap is looking for a creative ad agency that will conceptualize and produce the ad campaign, although specific information about the nature of the ad campaign is not yet formulated. Thus, the whole advertising and marketing…… [Read More]

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Popular Culture Cultural Practices and Historical Struggles

Words: 1935 Length: 6 Pages Document Type: Essay Paper #: 34044273

Sociology of American Eugenics and Nativism in Advertising

The study of eugenics as a valid science during the early 20th century American society are based upon two prevalent beliefs, which is the belief in " the perfectibility of the human species and a growing faith in science as the most dependable and useful form of knowledge (Microsoft Encarta 2002). Eugenics as popular science during the 20th century emerged due to the social 'landscape' of American society during that time. In an article by Garland E. Allen in the Image Archive on American Eugenics Movement entitled, "Social Origins of Eugenics," the possible social roots of eugenics is discussed in order to analyze and determine the factors that helped popularize this new kind of science, which resounds dominantly of Social Darwinism. Eugenics basically subsists to the belief that 'good' or desirable genes must prevail over 'bad' or undesirable ones in order to…… [Read More]

Bibliography

American Memory, The Library of Congress, "Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929." Available at  http://memory.loc.gov/ammem/coolhtml/ccpres00.html .

Dolan DNA Learning Center, Cold Spring Harbor, "Image Archive on the American Eugenics Movement." Available at  http://www.eugenicsarchive.org/eugenics/ .

Eugenics." Microsoft Encarta Reference Library 2002. Microsoft Inc. 1998.

John W. Hartman Center for Sales, Advertising, and Marketing History, & the Library of Congress, "Emergence of Advertising in America, 1850-1920 and Timeline." Available at http://scriptorium.lib.duke.edu/eaa/timeline.html.
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Marketing Promotion Analysis Promotion and Price Analysis

Words: 846 Length: 3 Pages Document Type: Essay Paper #: 78375004

Marketing (Promotion Analysis)

Promotion and Price Analysis Paper on Canon USA, Inc.

Analyzing the promotional aspect of a product or service within a business organization involves identifying and studying the dynamics of various promotional strategies, such as print, television, radio, Internet, telemarketing, direct mail, and publicity media. This paper conducts a promotional analysis of the company Canon USA Inc., a professional business and consumer imaging equipment and information systems provider. The analysis includes promotional strategies of Canon USA through three media: publicity, print, and Internet (or online). The rationale behind the use of these three promotional strategies is that the company has more exposure and promotional programs among these three media.

In terms of print promotion, Canon advertises on international publications (newspapers and magazines), especially news-oriented ones (e.g., Newsweek and TIME magazines). These print advertisements mainly illustrate three of the company's most popular products, which are printers, cameras, and copier…… [Read More]

Bibliography

Churchill, G. (1995). Marketing: Creating value for customers. IL: Richard D. Irwin, Inc.

Canon-UNICEF Press release. (June 28, 2004). TIME Magazine, Vol. 163, No. 25.

Canon print advertisement. (June 21, 2004). Newsweek Magazine, Vol. 143, No. 25.

Canon Official web site. Available at: www.usa.canon.com.
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Marketing Component of a Business Plan

Words: 2188 Length: 7 Pages Document Type: Essay Paper #: 76485931

Vending Machine Businsess Plan

Maketing business plan

Location, envionment and taget maket

Value poposition and competitive edge

Maketing and sales stategy

Online maketing technique

Picing

Business plan:

H.U.M.A.N. Healthy Vending -- Healthy Seven Vending

Location, envionment and taget maket

Ameica's obesity epidemic has been spialing out of contol in the past two decades, and will continue to gow unless dastic measues ae taken to change Ameican eating habits. It is of paticula concen that the ate of childhood and adolescent obesity is gowing so apidly. H.U.M.A.N. Healthy Vending (Healthy Seven Vending) believes that it is essential that food copoations pai with local municipalities, educational institutions, and othe oganizations that play a vital ole in young people's lives. "Moe than half of U.S. middle and high schools still offe suga dinks and less healthy foods fo puchase. Students have access to suga dinks and less healthy foods at school thoughout the…… [Read More]

references even when they are not eating from vending machines.

A growing problem. (2013). Overweight and obesity. Centers for Disease Control. (CDC).

Retrieved:  http://www.cdc.gov/obesity/childhood/problem.html 

Not even public health experts entirely agree why the obesity rate has skyrocketed in recent decades. This website provides an overview of some of the leading proposed causes, including the popularity of marketing junk food to teens.

H.U.M.A.N. Healthy vending machines. (2013). http://www.healthyvending.com/machines
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Food and Drug Law in

Words: 1160 Length: 4 Pages Document Type: Essay Paper #: 77408681

S. Food and Drug Administration, because they were in wide use before the 1938 Act (grandfathered in, as it were). (Dunn 1938)

The problem was that Act contained a definition for a "new drug" (one in need of prior approval to market), as any drug "the composition of which is such that such drug is not generally recognized, among experts qualified by scientific training and experience to evaluate the safety and effectiveness of drugs, as safe and effective for use under the conditions prescribed, recommended, or suggested in the labeling." FDCA § 201(p) (1). The manufacturers set out to establish then, that anything GRAS/GRAE therefore was not a new drug, and needed no FDA blessing.

Many medicines are ancient, and the active ingredients of many drugs on were first introduced before 1938. To make matters worse, between 1938 and 1962, the FDA considered drugs that were identical, related, or similar…… [Read More]

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Image-Making -- Mcdonald's Ads Why

Words: 1941 Length: 6 Pages Document Type: Essay Paper #: 2574959

e see therefore that sensations and sensibilities work hand-in-hand as thought processes work together with the affective domain like partners in a dance. A balance or equilibrium is attained where the heart and mind intersect, where beneficial decisions are made, such as whether to satisfy a hunger that is necessary for living, or just a craving that can make one obese.

The sense of hunger like any living sensation is a biological calling for survival. hen one needs to energize, one has to fuel up with some supply of calories and for living things, it is called food. Here we see that what captures the senses, whether they are grounded on necessity or excess, is the first encompassing attracting element of any advertising campaign.

Until now McDonalds advertisements evoke the sense of fulfilling one's basic needs such as food that can be conveniently accessed and attained with ease because of…… [Read More]

Works Cited

The Editors of Publications International, Ltd. 8 Memorable Advertisement Campaigns.

Howstuffworks. 1998-2009.
FAQS. McDonalds Canada. 4 May 2009.

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Gillette a Division of Procter

Words: 1769 Length: 5 Pages Document Type: Essay Paper #: 58773568



To help address skin discomfort and the root cause of tug and pull, Gillette Fusion ProGlide razors incorporate a series of unique technologies that address critical areas for a better shave.

The science behind Gillette Fusion ProGlide razors address every aspect of the razor's interaction with both hair and skin, while taking into account dozens of variables reflecting the shaving habits and rituals of men across the globe.

Gillette Fusion ProGlide is available in both Power and Manual.

Features and Benefits:

Low Cutting Force Blades with thinner, finer blades and our advanced low-resistance coating, enabling the blades to cut effortlessly through hair with less tug and pull*.

A Blade Stabilizer to maintain optimal blade spacing for comfort, while allowing the blades to adjust to the contours of a man's face.

A streamlined Snowplow Comfort Guard which channels excess shave prep to help maintain optimal blade contact, stretching the skin for…… [Read More]

Works Cited:

Gillette.com, various pages. (2010). Retrieved November 8, 2010 from http://www.gillette.com/en/us/Products/Razors/proglide/fusion-proglide-power-razor.aspx

Sewell, D. (2010). 5 is enough, but Gillette upgrades razor, again. ABC News. Retrieved November 8, 2010 from http://abcnews.go.com/Business/wireStory?id=9814547

Schick.com., various pages. (2010). Retrieved November 8, 2010 from  http://www.schick.com/
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Consumption and Mass Media

Words: 1145 Length: 4 Pages Document Type: Essay Paper #: 47376096

Consumption and Mass Media

What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item (Rolex) that you would like to buy. To what extent could conspicuous consumption affect your decision?

Conspicuous consumption is consumption for the sake of impressing observers. Most consumers buy Rolex watches not because of Rolex's quality, but because the brand signifies that the purchaser is wealthy enough to afford a Rolex. Although an extremely cheap watch and an expensive watch may vary in terms of their quality, the expense of a Rolex cannot be justified by quality alone. Someone who wishes to signify his social class and economic status to friends and associates 'in the know' buys a Rolex; without these signifiers the Rolex means nothing.

Q2. What is conspicuous leisure? In what ways are leisure activities informed by social and economic class? Provide an example of a popular leisure…… [Read More]

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Advertising and Promotional Communication

Words: 2001 Length: 7 Pages Document Type: Essay Paper #: 71901202

Embedded Communication in Advertising

"There is no evidence that advertising can get people to do things contrary to their self-interest." -- JI Fowles, in Advertising's Fifteen asic Appeals

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief." -- Leo urnett, Advertising Executive and Creator of the Marlboro Man

"The ability to attract new smokers and develop them into a young adult franchise is key to brand development." 1999 Philip Morris report

When the preceding collection of opinions regarding the influence of modern advertising are considered in conjunction with the iconic advertising image shown above, it becomes quite clear that, much like advertising itself, forming an informed position on this ubiquitous aspect of modern marketing is simply a matter of perception and perspective (elch 120). Corporate conglomerates and other private enterprises ascribe tremendous value to the persuasive power of advertising, bombarding the general public…… [Read More]

Bibliography

Altman, David G., Michael D. Slater, Cheryl L. Albright, and Nathan Maccoby. "How an unhealthy product is sold: Cigarette advertising in magazines, 1960 -- 1985." Journal of Communication 37, no. 4 (1987): 95-106.

Belch, George E., Michael A. Belch, and Angelina Villarreal. "Effects of advertising communications: Review of research." Research in marketing (1987).

Bovee, Courtland L., and William F. Arens. "The Indictments Against Advertising." Writing and Reading Across the Curriculum. Laurence Behrens and Leonard J. Rosen. New York, NY: Pearson Higher Education, 2008. 685-691. Print.

De Gregorio, Federico, and Yongjun Sung. "Understanding attitudes toward and behaviors in response to product placement." Journal of Advertising 39, no. 1 (2010): 83-96.
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Mcdonald's Integrated Marketing Campaign This Paper Is

Words: 12619 Length: 48 Pages Document Type: Essay Paper #: 21725758

McDonald's Integrated Marketing Campaign

This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising in general and then specifically into fast food advertising. The second section in literature review is based on new media as a marketing communication tool and lastly, in the same chapter different aspects of marketing campaign will also be analyzed. The second chapter is a personal reflection on the experience and lessons learnt by the student while preparing the dissertation.

Table of Content

CHAPTE ONE: Literature review

Introduction

Section one:

Advertising

Advertising theories

Types of advertising

1.2.1 Digital advertising…… [Read More]

References

Ben H., (2005): "4udible revolution," The Guardian,

Berry, R. (2006). Will the iPod kill the radio star? Profiling podcasting as radio. Convergence: The International Journal of Research into New Media Technologies, 12(2), 143.

Brownell, K.D., & Horgen, K.B. (2004); Food fight: The inside story of the food industry, America's obesity crisis, and what we can do about it. New York: McGraw-Hill.

Blanchard, O., (2008) Macroeconomics. Harlow: Pearson Education
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Developing Effective Communication in Marketing Through Various Advertising Techniques

Words: 2258 Length: 8 Pages Document Type: Essay Paper #: 13332348

communication through various advertising techniques. The writer explores newspapers, advertisements, direct mail, ecommerce and other methods of attempting to reach the potential consumer. The writer uses 12 sources to complete the paper.

The development and sustaining of any company that offers products or services is heavily dependent on its ability to market and advertise. The use of advertising to communicate messages to the consumer is not a new concept. It is something that has been used for many years to entice the consumer into purchase. Communication through the use of advertising is not a new concept but there are several relatively new approaches being used today.

Many years ago before there was electricity or television there was only one way for a business to advertise and that was through print advertisements. Print ads included things such as posters, newspaper ads and magazine publications. Print ads often contained pictures of the…… [Read More]

References

It Takes a Cybervillage.(analysis of web sites and Internet services for schools and teachers)

Is The End Of The Ad Slump In Sight?(First/The Question Authority)(Interview)

Perceptions and attitudes about eCommerce development in China: an exploratory study.

ENews, ECommerce, EManaged Care: Managed Care Firm Begins Online Conversion To "Virtual" Consultations.
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Ford Motor Car Co Is

Words: 1858 Length: 6 Pages Document Type: Essay Paper #: 41582285

If Boca Raton, Fla. buys 32 Explorers, we need to let the entire municipal market know about it.

Foreign sales

The key to foreign sales is understanding that the Explorer will be a luxury item in much of the rest of the world. Ford Explorers may be driven by middle-class families and soccer moms in the United States, but the $30,000 price tag is going to make the Explorer an upper-class item in countries with a lower standard of living than the United States.

Naturally, to overseas upper-class drivers, the vehicles they drive are status symbols, and we must focus on the prestige element of owning an Explorer. We should look for luxury lifestyle magazines - foreign versions of the Robb Report, for example - and purchase adverting that focuses on the luxury features and prestige factor of owning the Explorer. Ads with American celebrities, who often are even more…… [Read More]

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Advertising Can Influence Memory for

Words: 1421 Length: 5 Pages Document Type: Essay Paper #: 85048137

Although some memories remain veritable and intact from the original experience, many memories are inextricably mixed up with post-analysis and interpretation. Furthermore, the authors examine psychological literature for information on memory processing, noting that false memories and actual reproductive memories activate the same brain regions and are therefore processed similarly. However, research shows that when people recognize the falseness of the memory at the time of encoding, they will process the cues differently. The researchers designed the present study based on these prior researches. Furthermore, the current study hearkens to advertising literature in general, which investigates the impact of ads on consumer behavior. The authors note that the retroactive impact of advertising has been studied far less than the proactive impact of advertising and therefore the present study can fill gaps in the literature and offer impetus for conducting future studies.

2. The psychological concepts discussed center on memory: both…… [Read More]

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Gay and Lesbian Advertising in the Last Decade

Words: 3536 Length: 10 Pages Document Type: Essay Paper #: 64264053

advertising geared to the gay and lesbian communities. Specifically, it will discuss advertising in the context of gay and lesbian culture, and how particular ad campaigns are significant to the gay and lesbian communities. While society has become more accepting of the gay and lesbian lifestyle, there are still many aspects of culture and society that disapprove of the gay/lesbian experience. Traditionally, mainstream advertising has not courted gays and lesbians, but some advertisers have recognized the size and dimensions of the market, and are beginning to break down the barriers in advertising to gays and lesbians in mainstream markets. In the last decade, advertising has become more open, and the gay lifestyle has become more accepted. Advertisers will continue to create new markets to create new opportunities for business and industry, and the gay/lesbian market is still waiting to be fully tapped.

The gay and lesbian lifestyle has existed for…… [Read More]

References

Author not Available. "Mainstream/B2B Advertising Best Practices." CommercialCloset.org. 2004. 19 July 2004. http://www.commercialcloset.org/cgi-bin/iowa/index.html?page=best

Boyce, David B. "Coded Desire in 1920's Advertising." Gay & Lesbian Review Worldwide 7.1 (2000): 26-30.

Buford, Howard. "Understanding Gay Consumers." Gay & Lesbian Review Worldwide 7.2 (2000): 26-28.

Burnett, John J. "Gays: Feelings about Advertising and Media Used." Journal of Advertising Research (2000): 75.
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What Ads Say Without Using Words

Words: 1894 Length: 10 Pages Document Type: Essay Paper #: 47346993

childhood obesity advertising. First, there is the issue of why a young child is overweight. Of course, it can be bad habits and examples portrayed by the parents or guardians or it can be a health issue such as a gland or metabolism problem. Either way, the potential health problems for that child immediately and down the road are hard to miss. The other issue would be the bullying/social side of things. One can take one look at this girl and know that she will be bullied and made fun of for her weight. This picture of her and the implications thereof clearly focus on the former of the two points of analysis listed above rather than the latter. Some might say that the focus on the bullies and their negative actions. However, the root reason for the child being overweight is the cause of everything else and that needs…… [Read More]

References

Corcoran, D. (2013). New controversial ads combat teen pregnancy. WPTV. Retrieved 24 April

2016, from http://www.wptv.com/news/region-c-palm-beach-county/new-controversial-

ads-combat-teen-pregnancy

Creative Bloq. (2013). 10 controversial ad campaigns of 2013. Creative Bloq. Retrieved 24
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Community Healthcare Marketing Campaign

Words: 4551 Length: 15 Pages Document Type: Essay Paper #: 42420625

Community Needs Assessment

Recent obsevations in the ti-county aea of ual Iowa have shown a distubing tend of a constant incease in women and young childen in the emegency depatments and sheltes. These women and young childen visits emegency depatments and sheltes with diffeent healthcae concens including undetected female cances, miscaiages, pediatic pediculosis, and symptoms of malnouishment. The county's health executive, Susan, has convened a meeting on behalf of the thee counties to discuss this distubing tend. The emegency sevices diecto noted that most of the women and childen visiting the emegency depatments have no addesses, which is an indicato of them being homeless. While the healthcae executives ecognize the need to addess the healthcae concens of this population, the county's healthcae system has limited esouces and schedule to even help 5% of this population. By the end of the meeting, the attendees agee that thee is need to involve…… [Read More]

reference: A Descriptive Evaluation of Billings, Montana Mothers. Journal of Management and Marketing Research, 1-22.

The Community Tool Box. (2016). Section 4: Segmenting the Market to Reach the Targeted Population. Retrieved from University of Kansas website: http://ctb.ku.edu/en/table-of-contents/sustain/social-marketing/reach-targeted-populations/main
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Sales Promotion Techniques Used in

Words: 12044 Length: 44 Pages Document Type: Essay Paper #: 53541405



Since the 1970s, the global retail clothing industry has experienced intense international competition and major shifts in the pattern of consumer demand. These pressures have had far-reaching implications for the clothing industry in the areas of pricing, design, quality, manufacturing processes and employment (Rath, 2002). According to this author, "In the 1970s, traditional manufacturers, particularly High Street retailers with their own manufacturing capacity, found themselves unable to compete with low wage producers in newly industrialized countries. Standard garments such as suits, rainwear and jeans, where seasonal fashion changes tended to be minimal, were particularly susceptible to competition" (p. 77).

The early 1980s witnessed a 'retail revolution' which was occasioned by demands for more frequent style changes and garments with a high fashion content. Retail clothing stores such as the Burton Group, Sears, Storehouse and Next tried to lure consumers away from relatively cheap mass-marketed clothes by promoting a new coordinated…… [Read More]

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Rethinking Marketing Strategies for Increased Efficacy Business

Words: 1598 Length: 4 Pages Document Type: Essay Paper #: 4858878

ethinking Marketing Strategies for Increased Efficacy

Business

Personal hygiene products are a very sensitive issue no matter for what gender or for what age. Nonetheless, everyone needs personal hygiene whether or not they actually practice it. Therefore, there is a strong and persistent need for these kinds of products. Marketing personal hygiene products is not easy territory through which to navigate. It is important to alert consumers to the presence and characteristics of the product, but set within the wrong context, the advertising for these products can put people off, embarrass them, or disinterest them. For example, currently, AllWays markets its line of products primarily with televised commercials and print advertisements. The content of which usually includes showing the product inside the packaging as well as outside of the wrapper. Though women want to know how and where the product will work for them, showing blue liquid pouring into an…… [Read More]

References:

Cross Border Journal. (2006) Chinese Market, Japanese Company, American Methods. Available from  http://asiagander.typepad.com/asia_gander/2006/05/chinese_market_.html . 2012 June 20.

Lambert, A., Sargent, J.D., Glantz, S.A., & Ling, P.M. (2004) How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control. Tobacco Control, 13, 379 -- 387.
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History of Direct to Consumer Advertising of Prescription Drug Products in US

Words: 729 Length: 2 Pages Document Type: Essay Paper #: 57150721

History of Direct to Consumer Advertising of Prescription Drugs in the U.S.

Imagine this: you are at home watching television one evening after work. As you casually flip through the channels searching for something interesting to watch, you notice a multitude of advertisements for prescription drug products. This form of advertisement is known as direct-to-consumer advertising, and is now well-known to practically all American households. One needs only to watch virtually any commercial television program or to browse through any consumer-directed magazine to view advertisements for a variety of prescription drugs. In regard to broadcast media, this is a relatively new phenomenon because, for many years, pharmaceutical manufacturers had to follow certain requirements. These requirements consisted of the inclusion of a substantial amount of material about the drug product's side effects, contraindications, and effectiveness.

Recent changes in 1999 under the guidance of the Food and Drug Administration (FDA) altered the…… [Read More]

Bibliography

Jackson, Charles O. (1970). "Food and Drug Legislation in the New Deal." Princeton University

Press.

Palumbo, Francis B. "The Development of Direct-to-Consumer Prescription Drug Advertising

Regulation." Food and Drug Law Journal 57.3 (2002). 423-443.
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Investor Soft Before Starting a New Business

Words: 2228 Length: 7 Pages Document Type: Essay Paper #: 36937522

Investor Soft

Before starting a new business venture, it is important to take into account the both the potential benefits and possible drawbacks of the new venture. The opportunities and challenges should be in appropriate balance for the business venture to be viable in terms of the future. When considering the InvestorSoft opportunity, a number of things present both opportunities and challenges. InvestorSoft offers many benefits that can be set in contrast to its competitors.

The greatest benefit that the venture might offer its clients is time savings. The service would, for example, offer significant time savings in terms of managing technical problems and waiting for IT revisions by professionals in the field. Investor relations professionals would be able to use the software to update their investor relations website without waiting for third parties to do so for them. The elimination of the wait time invested in this would then…… [Read More]

References

Kalyanaram, G. And Gurumurthy, R. (n.d.) Market Entry Strategies: Pioneers vs. Late Arrivals. Best Practice. Retrieved from:  http://www.wright.edu/~tdung/entry.pdf 

Market Segmentation and Positioning. (n.d.) Retrieved from: http://www.oup.com/uk/orc/bin/9780199290437/baines_ch06.pdf
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Strategic Use and Impact of Social Media in the 2012 Elections

Words: 3709 Length: 13 Pages Document Type: Essay Paper #: 39248298

Strategic Use and Impact of Social Media in the 2012 Elections

The goal of the research is to find evidence of the use and impact of social media in U.S.'s 2012 presidential elections. This is because it was reported that President Obama won the elections because of the ground operation presented by volunteers of his elections' campaigns (CNN ire 1). I chose this topic since reports in state media indicated that the Republican Party was heading in the pre-election polls, but in the end, the Democratic Party won due to the use of technological innovation (Edsall 1). An in depth analysis of the research problem intends to reveal that the presidential contest favored President Obama, for using social media. Social media is increasingly an easy, fast, and effective way for people to have personal contact through technology. The intention is to prove the political premise that the most effective means…… [Read More]

Works Cited

"Changing Face of America Helps Assure Obama Victory." Pew Research Center for the People & The Press. People-Press. 7 Nov 2012. Web. 19 Apr 2013.

"Election 2012: Barack Obama wins with 'Better Ground Game'." CNN Wire. 7 Nov 2012. Web. 19 Apr 2013.

Blow, Charles M. "Election Data Dive." New York Times. Nov 9, 2012. Web. Apr 19, 2013.

Edsall, Thomas, B. "Campaign Stops: What We Already Know." New York Times, The Opinion Pages. Nov 4, 2012. Web. Apr 19, 2013.
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Boomers Context of the Problem

Words: 2030 Length: 7 Pages Document Type: Essay Paper #: 50541021

A large number of ads, however, routinely try to market these items to TV viewers, without consideration of the viewing generations' wants and needs.

In learning more about boomers' wants and needs, along with exploring factors contributing to advertisements, this researcher questions if perhaps, the undertaking of this particular subject simultaneously evolves from the desire to learn more about himself personally. Boomers possess the greatest purchasing power and constitute the group of people this researcher desires to target. If one day, this researcher reaches the goal of owning a business, the insight into which group/s possess the most purchasing potential would prove to be a valuable asset.

This researcher worked for this particular group a number of years' experience, specifically in the service industry, and has attained a significant amount of education in business and finance. In addition, as this researcher possesses a personality which aims to please the consumer,…… [Read More]

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Marketing Strategizing and Positioning a

Words: 4837 Length: 18 Pages Document Type: Essay Paper #: 14195168



Shorter Sales Cycles

As an expert in the field, Remont will also enjoy the benefit of shorter sales cycles. People who come to them will require less research, and will push more people to their product (Charlesworth 2009). They will approach the site with confidence and they will find them buying quicker than ever.

Joint Ventures

Becoming an expert will also influence others in the trade to seek a business out. They will look to connect with Remont because of their money making potential, and whether they are offering similar or complimentary products, it will enhance business (Reis 2001).

The basics steps of leveraging the Internet must be understood before the technical one, and these following ones will serve as the foundation of the sales approach.

Step 1 -- Be Giving

Having the right attitude on the website is essential for making progress with Internet pages. The company needs to…… [Read More]

Works Cited

Charlesworth, A. 2009, 'Internet Marketing: A Practical Approach', Butterworth-Heinemann, Oxford, UK.

Ferrell, O.C. And Michael D. Hartline, 2008, 'Marketing Strategy, 4e', Thomson South-Western, Mason, OH.

Lee, O. 2001,'Internet Marketing Research: Theory and Practice', Idea Group Publishing, Hershey, PA.

Ries, A. And Jack Trout, 2001, 'Positioning: How to Be Seen and Heard in the Overcrowded Marketplace', The McGraw-Hill Companies, New York, NY.
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Race Gender and Class the

Words: 2170 Length: 6 Pages Document Type: Essay Paper #: 15664707

Specifically reported by Coy is that the "recent launch of a black Disney princess may be an indicator of greater cultural diversity, but in terms of the 'girl power' values it carries the view that it is 'a great step . . . [and] could help black children see themselves more positively' (Adesioye, 2009) fails to address how it will reinforce messages of sexualization for black girls." (2009) to excel in the music industry, it is expected and even required that women become sexualized because this is a primary point of the success realized in the music industry as the music industry is highly sexualized overall. A study reported in the work of Stankiewitz and osselli (2008) states that the study examined the way that women were depicted in 1,988 advertisements "from popular U.S. magazines." The advertisements were coded in relation to whether women were presented as sex objects of…… [Read More]

References

American Psychological Association, Task Force on the Sexualization of Girls. (2010). Report of the APA Task Force on the Sexualization of Girls. Retrieved from:  http://www.apa.org/pi/women/programs/girls/report-full.pdf 

Coy, M. (2009) Milkshakes, Lady Lumps, and Growing Up to Want Boobies: How the Finlay, a. (2013) Hyper-sexualizing Women Leads to Self-Objectification -- More Destructive and Prevalent than Society Admits

Liang, E. (2011) the Media's Sexualization of Female Athletes: A Bad Call for the modern Game. Vol. 3 No. 10. Retrieved from:  http://www.studentpulse.com/articles/587/the-medias-sexualization-of-female-athletes-a-bad-call-for-the-modern-game 

Naubert, R. (2011) Media's Growing Sexualization of Women. Psych Central. Retrieved from:  http://psychcentral.com/news/2011/08/11/medias-growing-sexualization-of-women/28539.html
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CBS Outdoor Displays Digital Ads

Words: 2766 Length: 8 Pages Document Type: Essay Paper #: 30664680

External and Internal Environments

External & Internal Environments Business

CBS Outdoor Americas Inc. (NYSE: CBSO) leases ad space in the category known as Out-of-Home (OOH) advertising throughout the United States, Canada, and Latin America (oss Sorkin, 2014). CBS Outdoor went public in April 2014 and separated from CBS ?Corporation (NYSE: CBS.A and CBS), the broadcaster and owner of Showtime, as the final step following its initial public offering (IPO) (oss Sorkin, 2014). The shares of CBS Outdoor rose 18% since the IPO in March 2014 (oss Sorkin, 2014). CBS Outdoor offers a range of outdoor advertising options that are designed to target somewhat different markets: Billboards, bus and railroad media, mobile billboards, specialty advertising signs, sports media, street furniture, and walls (oss Sorkin, 2014). A specialty of CBS Outdoor is an extensive multi-media digital inventory in many of these markets, and highly sophisticated mobile interactive capabilities that extend to all…… [Read More]

References

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2013). Strategic management: Concept and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

Levin, M. (2012, February). Was study of digital billboard safety botched? Fair Warning. NBC News. Retrieved  http://investigations.nbcnews.com/_news/2012/02/14/10400036-was-study-of-digital-billboard-safety-botched 

Ross Sorkin, A. (2014). CBS Outdoor in $690 million deal for advertising assets. Dealbook. The New York Times. Retreived http://dealbook.nytimes.com/2014/07/21/cbs-outdoor-in-690-million-deal-for-outdoor-advertising-assets/?emc=edit_dlbkpm_20140721&nl=business&nlid=54745473

Hansen, M.T. And Birkinshaw, J. (2007, June). The innovation value chain. The Harvard Business Review. Retreived http://hbr.org/2007/06/the-innovation-value-chain/ar/1
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Marketing Discuss the Aspects of

Words: 928 Length: 2 Pages Document Type: Essay Paper #: 76615342

Many companies struggle with consistency over time with their P. Finally, personal selling is a critical component of any integration marketing strategy. The advantages of personal selling are that companies have a chance to create personal relationships with customers and understand their unmet needs, greater trust is created through more effective communication, and the key messages of a company are more clearly communicated. The cons or negatives of personal selling include its costs, as it is very expensive to have a direct sales force in the field. Second, sales forces tend to turn over rapidly or churn which becomes problematic as new sales people need to be trained. Finally direct sales can easily turn into business development or lose focus on selling when a sales team is not held accountable for its quota.

Select and explain the most suitable method for measuring advertising or promotional effectiveness. Your decision must include…… [Read More]

References

Hester, J. (2009) The Marketing Performance Measurement Toolkit, Journalism and Mass Communication Quarterly, 86(4), 952-953.

Kitchen, P., Kim, I., & Schultz, D. (2008). Integrated Marketing Communications: Practice Leads Theory. Journal of Advertising Research, 48(4), 531.

Mangold, W., & Faulds, D.. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357.

Wakolbinger, L., Denk, M., & Oberecker, K.. (2009). The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts? Journal of Advertising Research, 49(3), 360.