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What is Process Essays (Examples)?

A process essay is fundamentally different from other types of academic writing assignments.  In fact, it is closer to technical writing than to other types of academic writing. That is because a process essay describes a process that leads to a specific outcome.  There are two approaches to the process essay.  The first approach is often referred to as a directional process essay and is the simpler of the two approaches; it describes the steps necessary to complete a task.  The second approach to the process essay does more than outline steps, it also analyzes or explains the steps involved in the process.  The wording of your assignment will be important when you are trying to determine which approach to take while writing your process essay.  

The introduction of your process essay needs to accomplish several things.  First, it needs to introduce the process you are going to describe, and give background information about that process, when such information is necessary.  Next, it needs to identify your audience.  Identifying your audience does not require actually saying the targeted audience for your essay, but, if your reader needs a certain educational, technical, or professional background to understand the essay, then the introduction provides a great opportunity for you to provide that material.

The body of the essay involves your actual descriptions of the process.  For simple directional process essays, the body of the essay involves a step-by-step description of each part of the process.  For analytical process essays, in addition to outlining the steps you might explain them to the reader or analyze whether the steps are necessary to the process and make the process more efficient, or should be eliminated or changed in order to maximize efficiency and performance.

Finally, the conclusion of your essay will reiterate what you hope to achieve with the process described in the essay.  If you have analyzed the process and found it lacking, the conclusion may also describe suggestions for further study or review.  

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Functionality and Delivery of CRM
Verizon's continued growth in consumer and business-based subscriber levels can be attributed to the depth of customer insight and intelligence the company has operated with, in addition to their unique approach to selling services contracts. Cellular and telecommunication services providers must balance a transaction focus to sell more with a relationship focus to keep customers signing up year after year. Many businesses rely on Customer Relationship Management (CRM) systems to manage this balance between transactions and relationship-based selling (Chen, Popvich, 2003). Verizon is a sales-driven company that has grown quickly through mergers, acquisitions and alliances, and as a result, a transaction mentality pervades the company. The combination of the mergers, acquisitions and alliances and the priority put on new business over renewals has made Verizon suffer at building and maintaining relationships with customers. The company has a disjointed, disconnected series of customer processes that need to be unified through a Cloud-based CRM system. Company Background Verizon (NYSE:VZ) is one of the leading providers of cellular and telecommunications services globally, operating in 150 countries with 92.2 million customers globally. During their latest full fiscal year (FY), the company reporting $110B in revenues, an increase of 4% of their previous full fiscal period. Verizon attained a $12.8B operating profit in their latest fiscal year, which was a decrease of 12.1%. Net Profit during these two time periods also decreased by 5.7% during these fiscal years as well, with the company reporting $2.4B in FY2011. As with many cellular and telecommunications services providers, Verizon has gone through several reorganizations, each being focused on making the company more efficient at driving top-line revenue growth. The strategy has worked to this point and today the company has two globally-based business divisions, Verizon Wireless and Wireline. Verizon generates the majority of their revenues from the consumer segment, the majority of profits from the business and government sectors. In these latter segments it is more difficult to displace a cellular or telecommunication provider once contracts and service agreements are in place. This strategy of lock-in in the business and government sectors have compensated for the exceptionally high churn with consumers and small businesses, a problem hat a CRM system could solve. Business Problems Verizon today operates in 150 nations has partnerships in place with Cellco and Vodafone globally at the service provider level of their business. Verizon also has hundreds of partnerships with local cell phone, cellular equipment and enterprise networking companies as well. The two dominant divisions, Verizon Wireless and Wireline, rely on a procurement and supply chain management system that has over time been customized to the unique requirements of the company. The procurement and supply chain management systems are disconnected form the over two dozen CRM systems in the company as of 2012, which makes it nearly impossible for sales representatives, managers and senior managers to see what equipment they have available for sale. Instead, Verizon has integrated their procurement and supply chain management systems to their catalog management systems first. This is ideally used in a more inventory-based approach to selling which does not take into account customer needs first. Instead, Verizon sales reps are told to sell the products and services that are the most profitable without regard to customer needs. While this approach has been exceptionally successful in driving top-line revenue growth it has not yielded a high level of customer satisfaction. One of the most critical success factors of a CRM system is designing its many attributes to reflect what customers expect to be a successful interaction and relationship (Hsin, 2007). Verizon has today created the integration of their procurement, supply chain and catalog management systems to their many CRM systems for transaction efficiency first. Designing a CRM system for customer satisfaction first and transactions second or even third is critical to meeting and exceeding customer expectations on a consistent basis (Adalikwu, 2012).
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In his work Mercosur: Regional Integration, World Markets the author discusses important components of Latin America's strategy for "achieving economic and political consolidation."