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What is Process Essays (Examples)?

A process essay is fundamentally different from other types of academic writing assignments.  In fact, it is closer to technical writing than to other types of academic writing. That is because a process essay describes a process that leads to a specific outcome.  There are two approaches to the process essay.  The first approach is often referred to as a directional process essay and is the simpler of the two approaches; it describes the steps necessary to complete a task.  The second approach to the process essay does more than outline steps, it also analyzes or explains the steps involved in the process.  The wording of your assignment will be important when you are trying to determine which approach to take while writing your process essay.  

The introduction of your process essay needs to accomplish several things.  First, it needs to introduce the process you are going to describe, and give background information about that process, when such information is necessary.  Next, it needs to identify your audience.  Identifying your audience does not require actually saying the targeted audience for your essay, but, if your reader needs a certain educational, technical, or professional background to understand the essay, then the introduction provides a great opportunity for you to provide that material.

The body of the essay involves your actual descriptions of the process.  For simple directional process essays, the body of the essay involves a step-by-step description of each part of the process.  For analytical process essays, in addition to outlining the steps you might explain them to the reader or analyze whether the steps are necessary to the process and make the process more efficient, or should be eliminated or changed in order to maximize efficiency and performance.

Finally, the conclusion of your essay will reiterate what you hope to achieve with the process described in the essay.  If you have analyzed the process and found it lacking, the conclusion may also describe suggestions for further study or review.  

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CRM and Data Warehousing Strategy at First American Corporation
The transformation of First American Corporation (FAC) from a $60M loss in 1990 to $211M in 1998 can be attributed to the greater levels of effort and high priority placed on putting the customer and their needs at the center of the business. The many investments in Customer Relationship Management (CRM) systems, analytics platforms, integration of marketing, sales and financial reporting systems which combined to form the VISION data warehouse are pivotal to the ongoing efforts at attaining profitability and performance. As FAC has been able to achieve significant results using the Tailored Client Solutions (TCS) strategy, the most critical success factors of this framework can all be attributed to how they unified customer experiences across all segments First American serves. The initial results have been impressive, yet there is much more work that needs to be done in order to gain even greater profitability and customer loyalty. The intent of this assessment is to illustrate how FAC can continually gain greater market share while increasing customer loyalty and profitability in the process. The formidable investment in analytics, BI and CRM systems is paying off, yet there are additional initiatives FAC can take to further grow beyond its current constraints and become a dominant force in the industry. The Tailored Client Solutions (TCS) strategy that includes client information, flexible product lines that can be customized to customers' specific needs, support for distribution management, and consistent service are also proving to be a scalable, highly effective platform for serving the three dominant customers as well. What needs to be included is more of a focus on how to transform these customer experiences into a foundation of ongoing trust. With the series of insights and recommendations gained from this analysis, FAC will be able to become a trusted advisor to its most valuable clients while also using the pervasive analytical platform to better understand their needs, preferences, wants and requirements. It is the intent of this analysis to show FAC how best to accomplish greater customer loyalty, increase customer trust and understand customers to a greater depth and with greater insight than ever before. All of these efforts are unified by deliberately choosing to deliver a perfect customer experience to every customer on every interaction.
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