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Product Lifecycles Mcdonald's Corporation Overview of Product
Words: 596 Length: 2 Pages Document Type: Essay Paper #: 3393875
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Product Lifecycles

McDonald's Corporation Overview

of Product Design, Development and Product Lifecycles

McDonald's Corporation relies on the intersection of continual product design innovations, new product development, and an extensive supply chain and strategic sourcing system to continually fuel the development of new menu items globally. Their approach to product design, product lifecycle management, and the different issues pertaining to product development they manage are explained in this analysis.

Product design is applied to the decision-making process within McDonald's using an accelerated New Product Development and Introduction (NPDI) process that allows for the company to continually keep their new product pipeline moving forward. This NPDI process is tightly integrated to Product Lifecycle Management (PLM) systems of record and the continual in-bound information from supply chain management (SCM), pricing and procurement systems so a 360-degree view of the new product design process is achieved (Martin, 2002). In this way the product design…

References

Hickey, K. (2004). McDonald's tall order. Traffic World, (0041073), 1-10.

Hoffman, W. (2006). There Lovin' Logistics. Traffic World, (0041073), 1-20.

Martin, R. (2002). Keep your eye on supply side ball when swinging for a new-product home run. Nations Restaurant News, 36(27), 25-26.

Petrak, L. (2005). Shining the golden arches. National Provisioner, (0027996), 60-61,64-65,68-69,72-73.

Product Lifecycle Management Best Practices
Words: 3216 Length: 12 Pages Document Type: Thesis Paper #: 8746319
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This practically also pays big dividends for manufacturers as they continue to strive to keep their Energy STA Compliance ratings on products, leading to lower costs for power supply, electrical system integration and less product wear due to more efficient use of energy. Studies also indicate that Energy STA compliance, when designed in as part of the DfE initiatives in a PLM system, can have an exceptionally high accumulative impact as well (Preston, 2001).

Integrating DfE into PLM frameworks then not only alleviates the unnecessary and often high costs of noncompliance to federal and global mandates, this integration has also been shown to reduce the net amount of new product components necessary, further creating higher levels of reliability in products over time (Mascle, Zhao, 2008).

There are many additional benefits to integrating DfE product development practices into the broader PLM frameworks manufacturers use for designing, launching, managing and discontinuing products.…

References

Abramovici, M. (2007). Future trends in product lifecycle management (plm). Springer-Verlag Publishing, London, UK. (pp. 665-674).

Mike Adami-Sampson. (2007, February). Design for environmental compliance. Control Engineering, 54(2), 12-14.

Vidhi A Chaudhri. (2006). Organising Global CSR: A Case Study of Hewlett-Packard's e-inclusion Initiative*. The Journal of Corporate Citizenship,(23), 39-51.

Deathe, A., MacDonald, E., & Amos, W.. (2008). E-waste Management Programmes and the Promotion of Design for the Environment: Assessing Canada's Contributions. Review of European Community & International Environmental Law, 17(3), 319-334.

Product Introductions Developing and Launching
Words: 999 Length: 3 Pages Document Type: Research Paper Paper #: 55876197
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An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process of new product development and introductions due to a slow-moving company, Motorola was able to spin off the new product development of their popular azr phone and gain significant market share as a result (Burkett, 2005). Each of these examples illustrates how technologies have been used to mitigate the risk of new product introductions. The success of the azr product launch (Burkett, 2005) is a case in point. Mattel and Coca Cola both have extensive programs for using technology-based systems and applications for listening to customers, yet in the case of the product introductions mentioned, they failed to accurately gauge the level of interest in product concepts.

Legal and Ethical Implications of New Product Development

The legal and ethical considerations of…

References

Andritsos, D., & Tang, . (2010). Launching new products through exclusive sales channels. European Journal of Operational Research, 204(2), 366.

Michael Burkett. (2005, July). The "Perfect" Product Launch. Supply Chain Management Review, 9(5), 12-13.

LESLEY GILLIAN. (2003, June 28). Almost famous: Sorting treasures from trash: how big brand blunders can work to your advantage URBAN ARCHAEOLOGIST - LESLEY GILLIAN: [LONDON 1ST EDITION]. Financial Times, p. 8.

Grumet, L.. (2009). Stretch the Brand, Don't Lose the Equity. The CPA Journal, 79(1), 7.

Product Analysis Organizations Are Formed
Words: 1932 Length: 7 Pages Document Type: Term Paper Paper #: 53032588
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On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.

Marketing Mix of iMac

Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are

Product

Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.

Price

Price is the thing on which the consumers emphasize a lot. The buying power…

References

Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications

Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications

Baker, J (2007), the Marketing Book, Curtin University of Technology Publications

Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications

Product Lifecycle Applying the Concepts
Words: 467 Length: 1 Pages Document Type: Term Paper Paper #: 24321690
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Making the most of the differentiation available in an entirely new product, in addition to introducing an entirely new product generation will lead to new markets potentially is the strategic objective. The growth phase of the product lifecycle concentrates on getting sales to increase, increasing trial and use of the specific network component, working with distributors and dealers to more illustrate the performance advantages, and also concentrate on the opportunities for earning gross margins through the channels of distribution as well. The maturation process is one where the products are typically competed against based on price, and this is certainly the case with network components. In the case of routers and switches, the basic functionality is evaluated first by customers to make sure the specific product will meet their needs, yet price and availability are what typically win sales in this phase of the product lifecycle. Finally, the harvesting or…

Bibliography

Burkett, M (2006) Use Suppliers at All Phases of NPDI to Improve Product

Launch. AMR Research Alert. May 10, 2006. Accessed from the AMR Research website on December 11, 2007.

Product by Value Analysis Product-By-Value Analysis in
Words: 603 Length: 2 Pages Document Type: Essay Paper #: 59094255
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Product by Value Analysis

Product-by-Value Analysis

In order to understand the concept of product-by-value analysis, one must first understand the correct concept of a product. A product itself is the "need-satisfying" offering of an organization, which may be defined as a good or a service. In understanding this fact, one can then gauge a deeper understanding of how these products are levied through the use of product-by-value analysis within a firm or an organization.

In dealing with product development, production, and distribution, companies must ask themselves the following question: how can we determine which products to develop? Product-by-value analysis is one such tool in terms of assessing whether or not the production of existing products within a company remains one that keeps an organization on the path to profit with a loyal consumer base. Heizer and ender (2010) note that product-by-value analysis is a concept that lists products in descending…

References

Heizer, J. And Render, B. (2010). Operations management, 10 ed. Print. New York, NY:

Prentice Hall Publishers.

Mukherjee, P.N. (2006). Total quality management. Print. New Delhi, India: Prentice

Hall Publishers.

Product Strategy Starbucks Product Strategy
Words: 523 Length: 2 Pages Document Type: Essay Paper #: 44996141
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Figure 1, Distribution of Starbucks Customers Worldwide, 2009 was derived from the company's filings with the Security and Exchange Commission and their annual reports. The most brand-loyal customers on average spend $4.42 per visit and also have loyalty cards and Starbucks credit cards as well (Seiler, 2005).

Figure 1: Distribution of Starbucks Customers, Worldwide 2009

Market Segment

Share

Males 18-45

37.0%

Females 18-45

28.0%

Males 45

2.0%

Source: Based on Analysis from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome

Competitor Targets

Starbuck's faces a very wide variety of competitors, from the smaller independent coffee shops to the regionalized chains including Caribou Coffee, Peet's Coffee & Tea and their most entrenched competitor, Dunkin Donuts. Dunkin' Donuts operates in 38 states and has over 3,800 stores. Starbucks' differentiates against all these competitors with the experience their stores provide and the attention unique customer requirements for customized drinks (Nolan, 2007).

A statement of core strategy

The core strategy of…

References

Carolina Marahao, & Alexandre de Padua Carrieri. (2007). Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture. Corporate Reputation Review, 10(3), 213-215.

Sara Nolan. (2007). The STARBUCKS EXPERIENCE. Strategic Communication Management, 11(3), 3.

Stanley C. Plog. (2005). Starbucks: More than a Cup of Coffee. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 284-287.

Marianne Seiler. (2005). High performance. Marketing Management, 14(6), 18-23.

Product Recalls and How it Effects the Company
Words: 3035 Length: 12 Pages Document Type: Research Paper Paper #: 40496802
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Product ecalls and How it Affects the Company

Product ecalls

Traceability

Industry effected

Healthcare ecalls

Food Industry ecalls

Instances of Product recalls

Effects on the Company

Financial Loss

Loss of reputation

Legal and regulatory issues

Handling of Product ecalls

Treatment of ecalled Products

Communications Strategy

Product recalls are one of the sensitive business areas in the operation of any organization. The businesses tend to recall its products due to various reasons including minimizing the risk of injury for consumers, the compliance requirements in legal and regulatory perspective, and to protect the brand image in the market. There are various other reasons that are discussed and elaborated in the later sections. The product recalls are critical for different industries but especially for food chains and healthcare organizations the importance is increased. The businesses also establish well planned and thought out systems to ensure that they have a policy and system in…

References:

Ganesan, S. (Ed.). (2012). Handbook of Marketing and Finance. Edward Elgar Publishing.

Germann, F., Grewal, R., Ross Jr., W.T., & Srivastava, R.K. (2013). Product recalls and the moderating role of brand commitment. Marketing Letters, 1-13.

Granata, L.A., Flick Jr., G.J., & Martin, R.E. (Eds.). (2012). The seafood industry: species, products, processing, and safety. Wiley. com.

Sodhi, M.S., & Tang, C.S. (2009). Modeling supply-chain planning under demand uncertainty using stochastic programming: A survey motivated by asset -- liability management. International Journal of Production Economics, 121(2), 728-738.

Product Invention New Products and Services Are
Words: 713 Length: 2 Pages Document Type: Essay Paper #: 65546833
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Product Invention

New products and services are being developed almost continually based on technological changes, consumer choice and demand, and available materials and other new inventions. For instance, computer technology and miniaturization might make it possible for a product to have additional innovation enough to constitute a new niche or an extension. According to most research, however, it is more important to spend time and money selling inventions as opposed to protecting the rights. Patent Pending, for instance, is usually less than a few hundred dollars and provides some level of protection while the item is coming to market (Tozzi, 2007).

In the product management side, there are numerous types of innovation that occur when it comes to managing new or ancillary products. The two most popular types, however, are incremental and radical innovation. In essence, incremental innovation tends to exploit, improve, or otherwise change some existing technology. This innovation…

REFERENCES

Arons, M. (March 17, 2010). Five Key Drivers of Global Marketing Effectiveness.

Forbes.com. Retrieved from:  http://www.forbes.com/2010/03/17/branding-gillette-glaxosmithkline-cmo-network-marc-de-swaan-arons.html 

Coe, N., Wrigley, N. (1990). The Globalization of Retailing. London: Edward Elgar

Publishing.

Product Lifecycle of a Personal
Words: 1425 Length: 4 Pages Document Type: Term Paper Paper #: 10097554
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For second-tier PC manufacturers this is the phase of the product lifecycle where pricing becomes the competitive weapon of choice, and in many cases, the other aspects of the marketing mix are ignored. Pricing as the only differentiator used during this phase often impacts the largest, most capital-intensive vendors the greatest. Prior to their acquisition by HP, Compaq was well-known for having one of the highest cost structures in the industry, which inevitably lead Compaq to offer price protection on inventories that are obsoleted due to lack of sales through distribution channels (Lee, Padmanabhan, Taylor, and Whang 2000).

The next phase of the product lifecycle is typically called the maturity phase. For products that have been successfully launched and nurtured through their lifecycles, this is the phase where sales are at their peak, the cost per customer is low, and as costs of the products' development have been covered in…

References

Barry L. Bayus (1998). An analysis of product lifetimes in a technologically dynamic industry. Management Science, 44(6), 763-775. Retrieved December 10, 2007, from ABI/INFORM Global database. (Document ID: 32306221).

Jim Burruss, Dorothea Kuettner. (2002). Forecasting for short-lived products: Hewlett-Packard's journey. The Journal of Business Forecasting Methods & Systems, 21(4), 9-14. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 305703281).

George Deltas, Eleftherios Zacharias. (2006). Entry order and pricing over the product cycle: The transition from the 486 to the Pentium processor. International Journal of Industrial Organization, 24(5), 1041. Retrieved December 12, 2007, from ABI/INFORM Global database. (Document ID: 1152034371).

Mika Gabrielsson, VH Manek Kirpalani, Reijo Luostarinen. (2002). Multiple channel strategies in the European personal computer industry. Journal of International Marketing, 10(3), 73-95. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 212269951).

Product Management Issues Quality of Design Performance
Words: 2626 Length: 8 Pages Document Type: Essay Paper #: 83044849
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Product Management Issues

Quality of Design, Performance, and TQM -- As manufacturing design and implementation became even more complex, an integrative approach to the end product became necessary. There are many theoretical rubrics for this, but one of the more stable and robust is that of TQM, or Total Quality Management. TQM, like other theories such as Six Sigma, is based on the idea that the quality of the end product is the responsibility of everyone who touches the process -- from the creation to the manufacturing to the distribution. TQM, as noted, is an evolving process, and one that includes design, process management, stakeholder involvement and integration, leadership and management, strategic planning, cross-functional training opportunities, and the ongoing involvement of all employees. It becomes, in fact, the culture of the company. (Peratec, 1995). There are different aspects of TQM that impact the organization in slightly different ways, although the…

REFERENCES

Chaos Theory: A Brief Introduction. (2010) IMHO. Retrieved from:

www.inho.com/grae/choas/chaos/html

Trend and Control Chart Interpretation. (2009). Success Through Quality. Retrieved from: http://www.successthroughquality.com/trend_Interpretation.htm

Using Change Concepts for Improvement. (March 30, 2012). Institute for Healthcare Improvement. Retrieved from:  http://www.ihi.org/knowledge/Pages  / Changes/UsingChangeConceptsforImprovement.aspx

Products and Product Lines Manufactured and Industry
Words: 2253 Length: 8 Pages Document Type: Essay Paper #: 33135593
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Products and Product Lines Manufactured and Industry in Which the Organization Operates

Wal Mart was founded based upon the belief of providing customers with something more. Started in 1945, the company began as a single store in Bentonville, Arkansas. Out of this location, the owner (Sam Walton) sought out producers and suppliers who could offer him lower prices by purchasing in bulk. This savings was passed onto consumers in order to increase their bottom line results. ("Wal Mart Stores," 2012) (Soderquist, 2005)

Over the course of time, this basic formula was used to sell various products to consumers and increase the total number of locations. As a result, Wal Mart began offering a variety of goods to cliental to include: health / beauty aids, baby products, household chemicals, paper goods, pet supplies; electronics, toys, cameras, photo processing services, cellular phones, books, stationery, automotive accessories, hardware, sporting goods, clothing pharmacy /…

References

Wal Mart Stores. (2012). Yahoo Finance. Retrieved from:  http://finance.yahoo.com/q/pr?s=WMT+Profile 

Leeman, J. (2010). Supply Chain Management. Dusseldorf: Institute for Business Process Management.

Murphy, A. (2008). Wal Mart Exposed. New York, NY: Lulu.com.

Soderquist, D. (2005). The Wal Mart Way. Nashville, TN: Thomas Nelson.

Product From the Standpoint of
Words: 1504 Length: 5 Pages Document Type: Essay Paper #: 7045418
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In summary, this exercise showed that quality management is much more integrative and synchronized in nature. Quality cannot be dictated into an organization; it must become part of its culture, and it is apparent from this balsa wood glider that the organization producing them is lackadaisical in their commitment to the principles mentioned in this analysis.

eferences

Foster, ST & Gallup, L 2002, 'On functional differences and quality understanding', Benchmarking: An International Journal, vol. 9, no. 1, pp. 86 -- 102

Galbreath, J & ogers, T 1999, 'Customer relationship leadership: a leadership and motivation model for the twenty-first century business', The TQM Magazine, vol. 11, no. 3, pp. 161 -- 71

Kraines, GA 2001, 'Are you L.E.A.D.ing your troops?', Strategy & Leadership, vol. 29, no. 2, pp. 29 -- 33.

Kruger, V 2001, 'Main school of TQM: "the big five," The TQM Magazine, vol. 13, no. 3, pp. 146 --…

References

Foster, ST & Gallup, L 2002, 'On functional differences and quality understanding', Benchmarking: An International Journal, vol. 9, no. 1, pp. 86 -- 102

Galbreath, J & Rogers, T 1999, 'Customer relationship leadership: a leadership and motivation model for the twenty-first century business', The TQM Magazine, vol. 11, no. 3, pp. 161 -- 71

Kraines, GA 2001, 'Are you L.E.A.D.ing your troops?', Strategy & Leadership, vol. 29, no. 2, pp. 29 -- 33.

Kruger, V 2001, 'Main school of TQM: "the big five," The TQM Magazine, vol. 13, no. 3, pp. 146 -- 55.

Products Are Made How New
Words: 569 Length: 2 Pages Document Type: Essay Paper #: 78117527
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Both of these are just the beginning of contextual-based innovation in information management. The use of contextual taxonomies for example that manage all areas of potential interest in real-time from a smart phone such as the iPhone for example are coming. The personalization of content according to each person's interest is arriving today and will be pervasive soon. Thinking of this from a Business-to-Business (B2B) standpoint with suppliers, the speed of supply chains could be greatly increased if this type of knowledge were made available throughout a supplier network (Wagner, 2010).

What Apple does extremely well in this area however is convergence of innovation, from the operating systems on their laptops to the continually updated iTunes platform and the latest iTouch, iPad and iPhone, Apple has successfully created an ecosystem that generates not only innovation but tacit knowledge as well (Augustine, Yadav, Jain, athore, 2010). The next major breakthroughs are…

References

Augustine, M., Yadav, O., Jain, R., & Rathore, A.. (2010). Concept convergence process: A framework for improving product concepts. Computers & Industrial Engineering, 59(3), 367.

Wagner, S.. (2010). Supplier traits for better customer firm innovation performance. Industrial Marketing Management, 39(7), 1139.

Launching a New Product in the Market
Words: 1299 Length: 4 Pages Document Type: Essay Paper #: 31266786
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Product Development Process
For a new product to be successful in the market one need to ensure that they have undergone the product development process. This will allow them to go through a series of stages that begin with ideation and ending with the introduction of the product in the market. These stages are aimed at understanding the consumers, markets, and competitors in order to ensure that the product will deliver superior value to the intended customers. The product development process is a cycle through which one should take their idea in order to convert it into a viable good or service. In our case, the idea of a new electronic product should also undergo the 8 steps of the product development process. These steps are idea generation, idea screening, concept development, and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization (Gopalakrishnan, Libby, Samuels, & Swenson,…

Product Costing Systems ABC Job Costing Put
Words: 2219 Length: 8 Pages Document Type: Thesis Paper #: 8558790
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Product Costing systems (ABC, job costing, put costing, .) advanced topic managerial accounting the thesis statemenit a position body paper show evidence support position. The paper discuss opposite point view discuss position valid.

Product costing systems

Product costing system is a management tool which identifies the actual cost of producing each product. It identifies the profits and loss which can be gained or incurred on each product, hence giving companies the opportunity of identifying and promoting of profitable product while dropping, re-pricing or redesigning of unprofitable products Brierley, 2008.

Product costing is a highly sensitive area for managerial accountants, recently, most of them have changed their focus such that they give their attention to appropriate treatment costs which are directly associated with resources that are committed to support activities, which within the company do not vary proportionally to production once the initial capacities have been set. In such as an…

References

Brierley, J.A. (2008). Toward an Understanding of the Sophistication of Product Costing Systems. [Article]. Journal of Management Accounting Research, 20, 61-78.

Brierley, J.A. (2010). The determinants of overhead assignment sophistication in product costing systems. [Article]. Journal of Corporate Accounting & Finance (Wiley), 21(4), 69-75. doi: 10.1002/jcaf.20597

Brierley, J.A. (2011). A Comparison of the Product Costing Practices of Large and Small- to Medium-Sized Enterprises: A Survey of British Manufacturing Firms. [Article]. International Journal of Management, 28(4), 184-193.

Drudy, & M. Tayles. (2005). The British Accounting Review Explicating the design of overhead absorption procedures in UK organizations, 37(1), 47 -- 84.

Products Liability Research Mattel Inc Is a
Words: 2004 Length: 5 Pages Document Type: Research Paper Paper #: 24464880
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Products Liability esearch:

Mattel Inc. is a company that was founded in 1944 by Elliot and uth Handler that designs, manufactures, and markets a huge range of toy products. The firm is headquartered in California with its core product lines including Hot Wheels die-cast vehicles, Barbie fashion dolls, Disney toys, Fisher-Price preschool toys, and games like Scrabble. While Mattel also manufactures its toy products based on license agreements with movie makers, most of its toys are produced outside its huge market in the United States i.e. Southeast Asia. Actually, the firm's principal manufacturing facilities are located in several countries in Southeast Asia like Malaysia, China, Thailand, Indonesia, and even Mexico. Since its inception, the company has continued to experience significant growth that enables it to generate huge revenues. By 2007, its revenues had grown to $5.97 billion with its three largest customers accounting for 41% of sales across the globe.…

References:

Andersen, M. (2009, October 16). Mattel Settles Lawsuit Over High Levels of Lead in Chinese

Toys. Retrieved June 10, 2012, from  http://www.usatoday.com/money/industries/retail/2009-10-14-mattell-lead-in-toys-settlement_N.htm 

"CPSC Overview." (n.d.). U.S. Consumer Product Safety Commission. Retrieved from Consumer Product Safety Commission website:  http://www.cpsc.gov/about/about.html 

Lacorte, V.L. (n.d.). Mattel, Inc.: The Lead paint Recall. Retrieved from Tuck School of Business

Product Mix
Words: 1624 Length: 5 Pages Document Type: Research Paper Paper #: 60376336
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Product Mix: Old Spice

Old Spice is a line of products that meet personal needs of people, providing varied services. Initial Old Spice products were for women, and they had the brand name of Early Old Spice. The product came into the market in the year 1937, with an extension occurring in 1938 that introduced Old Spice for men. The products of Old Spice initially were after shave lotions, shaving soaps, deodorants and perfumes, which later incorporated other products such as soaps, detergents among others. This product creates a presentable opportunity to understand the development of products, growing from simple one line production of product to a mixed product line of production. The products in the Old Spice mix are for fragrances, skin care and antiperspirant and deodorant products.

The Old Spice brand is a company of its own, from the time of establishment. Initially, the product production belonged to…

Works cited

Hoffmann, Stefanie. Are the 4 P's of International Marketing of Equal Importance to All Firms?

What Factors Might Cause Some to More or Less Important Than Others?: A Short

Article. Mu-nchen: GRIN Verlag GmbH, 2008. Internet resource.

Tocquigny, Rick, and Andy Butcher. When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies. Upper Saddle

Product Marketing Reasons for Product Line Expansion
Words: 800 Length: 2 Pages Document Type: Essay Paper #: 18831000
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Product Marketing

easons for product line expansion

Product line is a group of related products manufactured by a single company and the products are closely related in one way or the other. There are several reasons that can puch a firm towards the expansion of a product line.

Increase sales; Some firms expand their product lines with an intension of increasing the firm's overall sales. This is because when the company expands its product lines, it increases its production and therefore more products will be produced hence increasing the company's sales. (Mc Grath Michael, 2010).

Profit growth; Some firms expand their product lines to increase their profitability through greater sales volume which might be obtained from new products since most people prefer purchasing products from brands which they are familiar with. The expansion of the product lines may be with an aim of enabling a specific item in the firm…

References

Ecofine.com, (2011). Differentiation strategy. Integrated knowledge. Retrieved October 26, 2010

from http://www.ecofine.com/strategy/Differentiation%20 strategy.html

Kim. T. Gordon,(2004). Pros and Cons of expanding your product line

Retrieved October 26, 2010 from  http://www.entrepreneur.com/article/71094

Product and Supply Chain Because of Globalization
Words: 971 Length: 3 Pages Document Type: Essay Paper #: 86218879
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Product and Supply Chain

Because of globalization world economies are increasingly becoming interdependent. The global market forces have made some business enterprises more vulnerable to economic crisis. Manufacturers have to take cognizance of the fact that global food prices are soaring because of supply constrains occasioned by bad weather. Surge in interest rates for investors who depend on bonds to provide a steady yield is an aspect of global market forces. Periods of long ultra-low interest rates steadily erode these investors income. ising interest rates also erode these investors principal. obust growth in emerging markets is a boon for the entire global economy. However, it comes with a price. Soaring inflation in emerging markets is majorly caused by ultra-low interest rates and strong capital flows. This is something that manufacturers in emerging economies have to be wary of. The global economy is becoming more connected. With the complex flows of…

References List

Cetinkaya, B., Cuthbertson, R., Ewer, G., Klaas-Wissing, T, Piotrowicz, W. & Tyssen, C.

(2011). Sustainable Supply Chain Management: Practical Ideas for Moving Towards Best

Practice. New York: Springer.

Deloitte (2013). Supply chain risk strategies for emerging markets: Understanding the importance of risk. Retrieved from http://www.deloitte.com/assets/Dcom-

Product Offerings Analysis -- REI
Words: 581 Length: 2 Pages Document Type: Term Paper Paper #: 51211850
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EI's commitment to being the trusted advisor in the sports areas they concentrate on is a proven strategy in its industry as North Face has successfully implemented this same approach to gain consumers' and sports enthusiasts' trust (Kusterbeck, 2008). Of the two companies, EI has been more successful therefore in transforming their expertise into a competitive advantage, and supporting an effective multichannel selling strategy too.

Assessing the Impact of an Expert-Driven Multichannel Strategy

Where Sports Authority has centered its marketing overall and website specifically on product features and a product line grouping by demographics, EI has centered their multichannel strategy on becoming the trusted advisor in snowboarding. The difference is that EI drives its product mix based on knowledge of the buyer and creates channels to inform and sell at the same time. The kiosks in their stores have access to all 78,000 items in their catalog, creating a virtual…

References

Kusterbeck, S.. (2008, November). Knowledge is Power for the North Face. Apparel, 50(3), 22.

Jordan K. Speer. (2006, April). REI Continues its Transformation with PLM. Apparel, 47(8), 40-42.

Laurie Sullivan. (2004, November). E-Commerce: Promise Fulfilled. InformationWeek,(1013), 70-74.

Product Decisions Pricing Strategies and
Words: 1532 Length: 5 Pages Document Type: Thesis Paper #: 64310674
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The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.

Conclusion

Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…

Works Cited

Avon brands. (2009). Avon. Website. Retrieved August 15, 2009 at  http://www.avoncompany.com/brands/color.html 

Avon China. (2009). Avon Website. Retrieved August 15, 2009 at  http://www.avon.com.cn/PRSuite/home_page.page 

Avon product history. (2009). essortment. Retrieved August 15, 2009 at http://www.essortment.com/all/avonproductshi_risn.htm

Changing Chinese buying habits. (2008, February 20). Export News. Retrieved August 15, 2009

Product Process or Strategic Innovation
Words: 1959 Length: 5 Pages Document Type: Term Paper Paper #: 78174586
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Undoubtedly, the main beneficiary of such fierce competition is the customer who will be able to choose among several reliable products (http://en.wikipedia.org/wiki/iPod).

Thirdly, iPod has proved to be an excellent consumer-oriented item as it has made available revolutionary features (like modern design, lighter weight, high capacity) to the masses due to the average price established. Thus, in return for a moderate sum of money, people can take with them their favorite songs.

Fourthly, iPod has had a considerable social impact as it has succeeded in warming up human relationships. Steven Levy (2006) suggested that: "Music hits people's emotions and the purchase of something that opens up one's entire music collection...makes for an intense relationship." This idea was also reiterated by professor Katch from the University of Michigan who said that when students saw him with his iPod, "a sort of bounding" occurred (Levy, 2006).

Consequently, the generation gap is overcome…

Bibliography

Kahney, L.(2006). Straight dope on the iPod's birth. On the Internet at  http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956?currentPage=3.Retrieved  May 2, 2007.

Levy, S. (2006). iPod Nation. On the Internet at  http://www.msnbc.msn.com/id/5457432/site/newsweek/.Retrieved  May 2, 2007.

Apple wins 5 'World class' Awards (2006). On the Internet at http://www.macnn.com/articles/06/05/31/top.100.products.announced/.Retrieved May 2, 2007.

The 25 most innovative products of the year (2006). On the Internet at: www.pcworld.com/article/id,123942-page,2-c, electronics/article.html. Retrieved May 2.

Product Place Promotion and Price
Words: 1176 Length: 3 Pages Document Type: Term Paper Paper #: 43205496
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Part 2: A manufacturer of computer chips has been unable to convince her dealers to give her the names and addresses of the end consumer. She understands CM and wants to implement a plan that includes both the dealers and the end users. Define an approach that the manufacturer can take to build a CM environment that provides optimal flow of all relative information in support of the company-consumer relationships. The response should take into account the company's culture, size, structure (functional, brand alignment, geographic, account management, industry category, matrix, by customer), technology, and processes.

The manufacturer needs to realize that the relationship of the dealer to their customers can and should be considered part of their value as a member of the distribution channel. The value-add then of the dealer is in nurturing and assisting with the development of these relationships including understanding their unmet needs to ensure manufacturers…

References

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.  http://www.proquest.com  (Accessed April 13, 2008).

Andreas Birnik, Cliff Bowman. (2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1388991701).

Constantinides (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management, 22(3,4), 407-438. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1057129551).

Terry Grapentine (2006). MARKETING MIX. Marketing Research, 18(1), 4-5. Retrieved April 21, 2008, from ABI/INFORM Global database. (Document ID: 1035196971).

Nutrition Development of an Innovative
Words: 2423 Length: 8 Pages Document Type: Term Paper Paper #: 78625244
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Contract production will allow favorable pricing of both ingredients and finished product. Sampling will allow for marketing controls and for targeting national and export markets. The product will meet the International Federation of Organic Agriculture Movements (IFOAM), European Union, and other specific certification requirements, so may be exported. The Internet will be considered as a target for purchases, but will mainly be used for advertising the product. Mapco stores will be the exclusive client of this product, and will be the outlet to other organic health food agencies that may elect to sponsor sales of this product, as well.

The increased product range will depend upon acceptance by Mapco clientele and consumers, with sampling in other areas and acceptance in the health food market.

Success in product marketing starts by finding the point of difference - the cluster of strengths and selling points that are unique to this product alone.…

References

Born, subject=Marketing%20Organic%20Grains" Holly, 2005, Marketing organic grains, subject=Blueberries:%20Organic%20Production" NCAT Agriculture, ATTRA Publication #CT154

FAO, 2006, Essential Nutrients - Vitamins, [Online] Available at www.fao.org/docrep/field/003/AB470E/AB470E05.htm

FDA, October 29, 2004, Pasteurized Juice Warning by FDA, FDA Talk Paper, [Online] Available at  http://www.fda.gov/bbs/topics/ANSWERS/2004/ANS01321.html 

In a jam and out of juice (2000) [Online] Available at http://www.ncbe.reading.ac.uk/ncbe/protocols/inajam/pdf/jam01.pdf.

Rapid Application Development RAD Rapid
Words: 3327 Length: 12 Pages Document Type: Term Paper Paper #: 80950306
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..] is used to create forms for data input and display. (the) links to office applications (are represented by) a spreadsheet for the analysis and manipulation of numeric information or a word processor for report template creation. (the) report generator is used to define and create reports from information in the database."

The number of studies which actually reveal implications of AD usage within online commercial operations is quite limited. However, when presented with the available materials, the reader can form several opinions relative to the feature. For instance, since the development cycles are reduced, the final product (or at least a working version of the final product) will be quickly presented to the user. This will consequently increase his satisfaction. Consider the basic example where a software company is contracted to develop and maintain a website for Wal-Mart. The contractor desires that the website presented their customers with all…

References

Maner, W., 1997, Rapid Application Development, Bowling Green State University,  http://csweb.cs.bgsu.edu/maner/domains/RAD.htmL . Ast accessed on June 16, 2008

Hamilton, M., Kern, H., November 16, 2001, Customer-Oriented Rapid Application Development (CoRAD), Inform it,  http://www.informit.com/articles/article.aspx?p=24111,last  accessed on June 18, 2008

McFarlane, N., November 2003, Rapid Application Development with Mozilla (Bruce Peren's Open Source Series), Prentice Hall Professional Technical Reference

Sommerville, I., June 2006, Software Engineering 7.5, International Computer Science Series, Addison Wesley, 8th Edition

New Product Requires Several Marketing Considerations There
Words: 1340 Length: 4 Pages Document Type: Term Paper Paper #: 54528486
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new product requires several marketing considerations. There are many negative factors to product development that must be dealt with. There are also several factors that promote successful product development. Finally, product positioning and pricing are two important considerations.

Negative Factors

One of the negative factors is uncertainty. This is especially true if the product is not only a new product for the organization but also a new product for the industry. One example that shows this is the computer software industry. The uncertainty is present because of its nature as a new and pioneering industry. The industry is rapidly changing and companies in the industry must be continually innovative and make decisions based on limited information. There is no certainty in this industry that a successful company will remain successful. To give an example, we can consider Apple-Macintosh. Apple-Macintosh had first-mover advantages as the first to develop a graphical user…

Bibliography

Ball, D.A., McCulloch, W.H., International Business: The Challenge of Global Competition. Boston: McGraw Hill, 1999.

Bradmore, D., Joy, S., & Kimberley, C. Marketing Visions. New York: Prentice Hall, 1989.

Burke, R., Condron, I., Conroy, G., Knol, W., & Nolan, P., Strategy in emerging industries: Microsoft Corporation. http://www.bess.tcd.ie/foresight

Daft, R.L. Management. Fort Worth: The Dryden Press, 1998.

New Product Failures Analysis of
Words: 791 Length: 3 Pages Document Type: Essay Paper #: 82872617
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The lack of cultural sensitivity and focus led to EuroDisney only attaining 5% of their anticipated volume on opening day. If all of these problems with the marketing of the concept to the government, selection of leaders, definition of concessions and rides weren't enough, the pricing was outside the range of what many French families could afford. In the first years of its existence, Disney partnered with high-end rail service Eurostar to get families from England, which had a strong conversion rate with the British Pound, to visit. This further angered the French, and also made Disney appear elitist, which is a big problem in France, which prizes its egalitarianism. It has since cost Disney well over $1B to manage their way out of this problem (Curwen, 1995).

Microsoft Windows Vista

Introduced in January, 2007, Windows Vista is easily the worst operating system produced in the last ten years. It…

References

Curwen, Peter. (1995). EuroDisney: The mouse that roared (not]). European Business Review, 95(5), 15.

Rosen, Deborah E., Jonathan E. Schroeder, Elizabeth F. Purinton. (1998). Marketing High Tech Products: Lessons in Customer Focus From the Marketplace. Academy of Marketing Science Review, 1998, 1.

Aaron Weiss. (2006). Who needs Windows Vista? NetWorker, 10(4), 18-26.

Teams Development Teams Are Usually the Main
Words: 1185 Length: 4 Pages Document Type: Essay Paper #: 52129942
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Teams

Development teams are usually the main building blocks of the strategy of any successful organization. The focus of the organization may be on service, cost, speed, performance, efficiency and value among other goals (Moller & Tollestrup, 2012). Nevertheless, development teams always remain the central methodology in the organizations, in either private, non-profit and government organization.

When development teams become more aligned, there is the emergence of commonality of direction (Moller & Tollestrup, 2012). This leads to the harmonization of individual energies. Through this, there is a shared vision of team members as well as proper understanding on how to complement the effort of each other. Once an individual knows the type of the development team he or she is in, it helps in choosing how to plan work as well as what is expected.

The decision making process of development teams assists organization in solving day-to-day problems. The advantage…

References

Schilling, M.A. (2006). Strategic management of technological innovation. Boston, Mass. [u.a.: McGraw-Hill Irwin.

Development team. (2009, Aug 29). The Southland Times. Retrieved from  http://search.proquest.com/docview/330806433?accountid=35812 

Moller, L., & Tollestrup, C. (2012). Creating shared understanding in product development teams: How to 'Build the beginning'. London: Springer.

Crestor's Product Life Cycle The
Words: 1503 Length: 4 Pages Document Type: Term Paper Paper #: 44915183
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Other rivals will have a more secure market share as well, and new drugs may develop. However, although the rise may not be as astronomical, hopefully from AstraZenica's perspective, Crestor's next phasing into the 'decline' phase of the product life cycle will not be as impressive, either.

orks Cited

CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn

Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/

Crestor. (2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/sideeffects.asp

Drugrecall.com. (2004) "FDA says Crestor ads are false and misleading." Retrieved 22 Jan 2005 at http://www.adrugrecall.com/news/crestor-safety.html

Marketing teacher. (2004) "Pricing." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_pricing.htm

Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.

Marketing teacher. (2004) "Value Chain." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm

Works Cited

CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn

Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at  http://www.crestor.com/c/crestor/ 

Crestor. (2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at

Microsoft Vista Physical vs Digital Products --
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Microsoft Vista

Physical vs. Digital Products -- Physical products are those that can be touched, felt, have physical presence, must be produced, warehoused, packaged, shipped and purchased. However, physical products are most certainly not limited to brick and mortar stores. The Internet has opened up an entirely new world for commerce online -- in both physical and virtual worlds with e-Commerce. E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically, allowing for a number of improvements and innovations that follow suit. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. In two particular industries, e-commerce has actually changed the way the market works on those industries, causing the brick and mortar versions to fade away. In fact, larger e-commerce firms like Amazon.com, use…

REFERENCES

Microsoft's Seventh Seal. (October 23, 2009). The Economist. Cited from:  http://www.economist.com/node/14732175 

Physical Product vs. Digital Product -- Pros and Cons. (September 17, 2010). Online Business Watch. Retrieved from: http://www.onlinebusinesswatch.com/online-business-from-home/physical-product-vs.-digital-product-pros-cons.html

The Click and the Dead. (July 1, 2010). The Economist: Retrieved from:

 http://www.economist.com/node/16478931?story_id=16478931&fsrc=rss

Business Plan the Product That
Words: 2327 Length: 8 Pages Document Type: Business Plan Paper #: 76148952
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As a result, we expect to hit the market with premium pricing. The price point will also be set in accordance with the data gathered from our target market research.

A promotional message will need to be finalized and an advertising agency selected in order to help us build our promotional campaign. The promotional message will vary depending on the target market, focusing on different elements of the product. Two main features of all promotions, however, will be building brand awareness and promoting the product's innovative technology. Building brand awareness is critical because the brand is unknown at this time. By developing a brand, we will be positioned to extend that brand in the future. The main selling point of the device will be the technology. This message will be positioned more in light of what this technology allows the customer to do -- the coolness of the device is…

Establishing Product Vision and Product Scope Are
Words: 824 Length: 2 Pages Document Type: Term Paper Paper #: 41380399
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establishing product vision and product scope? Are there repeated patterns of behavior that cause these barriers?

One of the barriers to creating a coherent product vision and product scope is the perceived limit of time in the corporate lifecycle. By generating and implementing new product ideas faster than its competition, a firm is likely to increase its current market share or even establish a new market. "The question, then, is not whether a company should innovate, but how to reduce innovation cycle time." (Lukas, 39) However, a project manager cannot set unrealistic time goals. The solution is to have a project plan already in place to reduce the time devoted to planning, that is part of the institutional framework, a plan that includes a project vision generating process, as well as helps define every project's scope.

One of the reasons some projects become unwieldy is that they are begun with…

Work Cited

Christel, M. & K. Kang. (12 Oct 2004) "Issues in Requirements Elicitation." Software Engineering Institute. (SEI) Carnegie Mellon University. Retrieved 20 Jan 2004 at  http://www.sei.cmu.edu/publications/documents/92.reports/92.tr.012.html

Innovative Product the Product Line of Yerba
Words: 723 Length: 2 Pages Document Type: Essay Paper #: 73566158
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Innovative Product

The product line of Yerba Hair Care shampoos made from Yucca root by the represents a revolutionary new product made with old technology and knowhow. The product is an example of entrepreneurship since Taos Herbal was launched with in 1981 to take advantage of the health craze of the time and demand for natural products of the time ("Yerba hair care...," 2011).

In the case of this product and its introduction to the market it uses both approaches entrepreneurship and intrapreneurship. hile the company was launched in a spirit of entrepreneurship, intrapreneurship has piloted the development of such product lines as Yerba Hair Car shampoos. The intrapreneurship approach was necessary due to the pressure from bigger companies who are now marketing "natural" products with herbal supplements, thereby negating this advantage to Taos Herb Company's product lines. For this reason, it has been necessary for Taos to choose a…

Works Cited

Winduss, S. (2008, September 18). Entrepreneur or intrapreneur?. Retrieved

from  http://www.smallbusinessvoodoo.com/7/entrepreneur-or-intrapreneur/ .

Yerba hair care - infused with natural wisdom. (2011). Retrieved from  http://www.taosherb.com/store/negrita.html .

Unilever Manufactures Products for the Nutrition Health
Words: 1483 Length: 5 Pages Document Type: Essay Paper #: 17068217
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Unilever manufactures products for the nutrition, health and beauty, and home care industries. The company faces industry issues of economic pressures, high commodity prices, and increased competitor focus. The sustainability issues include food security, poverty reduction, and sustainability of resources, climate change, as well as social and economic development. Unilever expects these issues to continue for the medium term as volatility and uncertainty have become a new norm. (Annual Report and Accounts 2011)

Economic pressures dominated 2011. There was major instability in the Eurozone and a weak recovery by the U.S. economy. Unemployment remained high in developed countries causing consumer spending to be continually squeezed. Commodity prices remained high with many rising even more. Competitor focus increased on the operational environment in emerging markets. There were a number of natural disasters in 2011. This required Unilever to respond to the societies in a humanitarian level. Employer and operational levels were…

Bibliography

2011 Annual Report. (n.d.). Retrieved from Procter & Gamble:  http://annualreport.pg.com/annualreport2011/_files/pdf/PG_2011_AnnualReport.pdf 

Kao Annual Report. (2011, Mar 31). Retrieved from Kao Corporation:  http://kao.com/jp.en/corp_ir/imgs/reports_fy2011e_all.pdf 

Annual Report 2011. (n.d.). Retrieved from Nestle:  http://www.nestle.com/Common/NestleDocuments/Annual_Reports/2011-Annual-Report_EN.pdf 

Annual Report and Accounts 2011. (n.d.). Retrieved from Unilever:  http://www.unilever.com/images/Unilever_AR11_to_tcm13-282960.pdf

Appliance Marketing Plan Worksheet Product & Mission
Words: 1740 Length: 6 Pages Document Type: Essay Paper #: 75167149
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Appliance Marketing Plan

Worksheet

Product & Mission Statement

Product Description: MicroGrill is a modern microwave oven using convection with the availability of a grill.

Given Mission Statement: We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.

Feature (Example): Compact and sleek design

How this supports the mission statement: Making the appliance much easier to store and use in a wider variety of kitchens, both large and small.

Feature: Multi-faceted capabilities

How this supports the mission statement: This empowers the consumer to be able to use a single unit for a wider variety of purposes. The consumer has to buy less appliances by enjoying the multifunctional design of the product.

Feature: Innovative technology

How this supports the mission statement: The increased speed of cooking with a convection oven helps save consumers time, allowing them to enjoy more of their days while taking advantage…

Career Planning Development and Management
Words: 2477 Length: 8 Pages Document Type: Essay Paper #: 83695221
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.....personal marketing plan with the intention of marketing myself to my future employer. This is my first step into the management profession and I am excited to settle into a job in this field. This Personal Marketing Plan (PMP) will guide me on the areas I need to focus more as far as my career is concerned.

I am an American resident having completed all my studies here. Throughout my elementary and secondary years, I held various positions such as class representative. Later, I got an admission in the University and since I was inclined to the commerce side, I opted to major in management. After completing this course, I intend to sort out today's market needs and the employment opportunities just within the country (Herrick 50). My belief is that improvement and continuous innovation are the keys for competing in the currently challenging market. I have done extensive research…

Marketing When a Product Enters
Words: 327 Length: 1 Pages Document Type: Essay Paper #: 92353669
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The market mix consists of product, price, place, and promotion. Differentiation is a promotion strategy - a new way of selling the product to the marketplace. Feature diversification is a mix of product and promotion. Minor additions or changes to the product are heavily promoted. Price-cutting is a price strategy. Saturation is a combination of product, place, and promotion. New products are added to the mix, sold in more places, and more heavily promoted.

The first strategy I would employ to defend a dominant position in a mature market is differentiation. This strategy, if successful, will discourage newcomers from thinking they can win more than nominal market share. It will also preserve margins and maintain the strength of the brand, which price-cutting will not do. Furthermore, unlike saturation or feature diversification, it does not require any investment in new product development, making it a more…

Strategic Approach to Product Recalls
Words: 1258 Length: 4 Pages Document Type: Case Study Paper #: 91121744
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This will improve the overall quality of product that is being produced and it ensuring that mistakes are minimized as much as possible. In the event that there are any kinds of quality or safety issues, both companies should deal with them immediately by: identifying the problem, finding solutions that will address them for good and initiating recalls on the product. This will take place from the top management all the way down. If this kind of approach can be taken it would have reduced the chances that there will be possible crisis situations. While at the same time, it is creating a strategy that will quickly deal with these issues before they become out of control. ("Principals of Total Quality Management," 2011) ("Dealing with Defects," 2011) (Vogel, 2009)

Prepare to manage the Crisis, recognize the Crisis, contain the Crisis, resolve the Crisis, and profit from the Crisis.

To prepare…

Bibliography

Principals of Total Quality Management. (2011). Cliffs Notes. Retrieved from:  http://www.cliffsnotes.com/study_guide/Total-Quality-Management-TQM-.topicArticleId-8944,articleId-8931.html 

Dealing with Defects. (2011). CMA. Retrieved from:  http://www.cmalaw.net/Articles/Dealing-with-Defects-Product-Recalls-and-Product-Liability-Suits.shtml 

Smith, N. (2000). Harvard Business Review of Crisis Management. Boston MA: Harvard Business School Press.

Vogel, A. (2009). Study Describes. Eurekalert. Retrieved from:  http://www.eurekalert.org/pub_releases/2009-05/giot-sdw051109.php

Marketing Analysis Strategies and Techniques Keeping Products
Words: 1370 Length: 4 Pages Document Type: Essay Paper #: 78550698
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Marketing Analysis Strategies and Techniques

Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their effectiveness in serving customers and delivering profitable operations to a company as well. The intent of this analysis is to identify the different types of analysis used by marketers to determine product positioning, competitive position, customer perceptions, and distribution channel analysis.

Product Positioning

The essence of effective product positioning strategies take into account the value delivered by a company with its products and services, how they differ from direct competitors and substitutes, while taking into account the motivations and unmet…

References

Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.

Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.

Dimitriadis, S., Kouremenos, A., & Kyrezis, N. (2011). Trust-based segmentation. The International Journal of Bank Marketing, 29(1), 5-31.

Frambach, R.T. (1997). Competitive positioning: The key to market success. International Journal of Research in Marketing, 14(1), 92-95.

3D Systems Products and Services
Words: 489 Length: 2 Pages Document Type: Business Plan Paper #: 34472892
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3D Printers Products

3D Systems

Product Lineup

Consumer Products

The product mix at 3D systems is composed of both personal and production three dimensional (3D) printers and the related accessories and software. The company sells packages in which consumers can assemble their own 3D devices as well as fully assembled products. The most popular printer that is currently trying to penetrate further into the consumer market is the Cube. The device is plug and play capable and comes with everything to get you started printing quickly. The printer is even iFi enabled so that it can communicate with different devices over the network. All models of the Cube lineup come complete with a starter kit of materials as well as free 3D models that customers can print right out of the box. There is also design software included so customers can design their own 3D objects to print in any…

Works Cited

3D Systems. (N.d.). Choose Your Cube. Retrieved from Cubify:  

Marketing Products in America Marketing in America
Words: 1264 Length: 4 Pages Document Type: Essay Paper #: 92455286
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Marketing Products in America

Marketing in America

Marketing Ethics and Legalities

Marketing ethics is a field addressing the standards and ideals defining acceptable conduct in the market (Murphy et al., 2005). Typically this will occur within the context of an organization (Murphy et al., 2005) although it also applies to the activities of the organization in the marketplace whether that is domestic or an international marketplace. Usually ethical issues and unethical issues are easily distinguished, with unethical activities arising from the pressure to measure up to performance objectives (Murphy et al., 2005) or pressure instituted by leaders within an organization to meet certain organizational goals or standards.

Marketing is not simply a matter or product development and promotion; rather it includes a balance of legal and ethical considerations to create a balanced corporate setting for an effective marketing strategy. Ethical considerations typically impact the culture of an organization and customer…

References:

Chonko, Lawrence B. 1995. Ethical decision making in marketing. Thousand Oaks, CA: Sage.

Gaski, J.F. 1999. Does marketing ethics really have anything to say? A critical inventory of the literature. Journal of business ethics, 18 (feb), 315-34.

Meyer, C.E. (2005). "Blockbuster sued over return policy," The Washington Post, Feb. 19,

Retrieved:  http://www.washingtonpost.com/wp-dyn/articles/A36767-2005Feb18.html

Nwp Marketing Natural Way Products Alternative Advertising
Words: 1954 Length: 6 Pages Document Type: Term Paper Paper #: 99202792
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NWP Marketing

Natural Way Products: Alternative Advertising and Diversification for Greater Market

Penetration

Demographic Data

Natural Way Products is already a leader in the natural products market in New Zealand's North Island due to the quality and effectiveness of its products, which are hand-crafted in a way which is respectful of nature and better for the consumer, using the best ingredients. They want to expand their market share to include all of New Zealand, to go from their current share of 10% to 15% in the next five years, and expand to Australia. The way they should do this is by expanding and increasing their advertising, to raise awareness of their products, opening up new markets and increasing their visibility (Demers, 2010).

2.

SWOT Analysis. Through breaking down Natural Way Products into these four essential elements, it is possible to gain more insight into the strength and stability of the…

References

Demers, J. (2010). Online marketing strategies for natural product retailers. Retrieved March 24,

2011 from http://jeffreydemers. com/marketing-strategies/?p=71

Nmisolutions. com. (2008). National marketing institute: Consumer insight and market opportunity report. Retrieved March 24, 2011 from http://www. nmisolutions. com/r_consumer_insight. html

Hartman Group (1). (2008). The many faces of organic. Organic Magazine. Summer Issue.

Microsoft Website Products Department the Key Processes
Words: 414 Length: 2 Pages Document Type: Essay Paper #: 81586679
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Microsoft Website: Products Department

The key processes and systems involved in the Products page of the Microsoft website include project assessment, design, manufacturing, distribution to retailers, online retail sales (on a limited basis), and multiple systems including the basic power hierarchy of the company, the information sharing systems between departments to allow for in-tandem development, and customer service systems that allow for input in the product development cycle.

Though there is already a great deal of saturation in the market for many of Microsoft's products, the breadth of the company's product offerings and emerging markets still offer significant growth potentials. Competition is high In some sectors, but Microsoft has strong market dominance in the realm of other products and its sheer size makes it highly competitive in all industries.

C.

Supply chain issues for the product development and delivery department at Microsoft are quite extensive and complex, with materials and…

References

Microsoft. (2012). Products. Accessed 30 April 2012.

 http://www.microsoft.com/en/us/sitemap.aspx#Products 

Microsoft. (2012). 2011 Annual Report. Accessed 30 April 2012.

 http://www.microsoft.com/investor/reports/ar11/index.html