¶ … Generation Techniques in New Product Development
The process of new product development begins with identification of good product ideas and the use of an appropriate criterion to determine ideas to pursue. This process involves concept generation, which is the most important step since it involves generating and/or obtaining ideas regarding the product. Concept generation in new product development entails developing a set of customer needs, specifying targets, and determining several product alternatives for the design process. Given the significance of concept generation in new product development, there are several concept generation techniques. These techniques can be utilized to create variations of the basic concept in relation to different product form, characteristics, positioning, benefits, and customer target.
Overview of Concept Generation
According to Nobel (2013), concept generation is the process through which product development team creates or obtains ideas relating to the various aspects of a product such as product form and characteristics, customer target, positioning, and customer target. This process commences with a set of customer needs and target specifications, which help generate a series of product concept designs from which a final product form or design will be selected. In light of this description, concept generation in new product development entails ideation and concept screening. Ideation involves clarifying...
On the other hand, concept screening involves examining these solutions relative to their suitability and identifying and refining the most appropriate solution.
There are various concept generation techniques in new product development because of variations in customers' needs and desires. The development of these varying techniques for idea generation was geared towards ensuring every individual could engage in developing new product ideas. In essence, concept generation techniques enable people to share and develop existing solutions through predicting future problems, identifying future needs, and creating better product designs. While numerous concept generation techniques exist, no single technique is the best. Therefore, product developers or new product development teams should familiarize themselves with the existing techniques and utilize them individually or in combination with others as necessary ("Concept Generation," 2003).
Sample Product Concepts
The first example of a new product concept is a new fruit salad topping that will be utilized on desserts like ice-cream. The fruit salad will contain low calories, real fruit pieces, and no flavors or synthetic colors. Therefore, it will be suitable for use on ice-creams, breakfast cereals, pancakes, and bread. This product has been developed because fruits are renowned for being healthy food choices in any balanced diet. Given the emergence of lifestyles diseases in the recent past, customers have increasingly become nutrition-conscious and are looking for healthy food choices. A natural, low-calorie fruit salad will meet customers' needs for a healthy food choice and will be suitable for all age groups. Therefore, the product will be targeted to all age groups and will be marketed as a nutritious food choice that promotes healthy…
New Product Development A successful idea generation process is part of searching for an idea that is superior and which has not been discovered. There are various methods that can be used in generating an idea for the new product such as Delphi and focus groups, brain storming. Ideas for the new product can be got from research using various aspects such as SWOT analysis, the trends of market and consumers,
New product development is pivotal and vital for the success of any business and organization. By developing and unveiling new products, a company is able to generate new prospects and reach markets. One particular important aspect that is deemed important in achieving successful product development is attaining innovative feedback and participation from consumers and markets, as they provide a concrete basis (Zemlickiene and Maditinos, 2012). Despite the fact that new
New Product Plan The PhotoDrive Pro-is a portable hard drive with a high-res screen and fold-out keyboard. It is targeted at photographers both professional and serious amateur. This market has a perpetual need for storage, and benefits from the additionally functionality offered by this drive. In particular, the ability to operate in remote, dangerous or bad weather locations without risking their laptops is a valuable feature of this product. The product
Thus, there are many types of idea generation tactics that can help workers and managers come up with innovative ideas for their businesses. I think the process of idea generation can be difficult, but I also think that these methods make it easier. The methods I have chosen to focus on in this paper are free association, forced relationships, and brainwriting. All of these ideas have both positive and negative
Those points are inherent in the approach the company takes to integrating Computer-Aided Design (CAD) data into the broader series of systems and strategies used for constructing boats. The company is also open to taking design, boat interiors and hull style considerations from customers, consultants and dealers. This approach to capturing requirements is often called Voice of the Customer (VoC) research and is typically included as part of the
Marketing Campaign Focus lenses core competency is provision of traditional contact lenses. In a bid to satisfy the needs of its increasing range of customers, it has undertaken to focus on creating liquid drop contact lenses. Its customers are transforming from wearing the traditional contact lenses to liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its opportunities and strengths are based on its