Red Bull Essays (Examples)

Red Bull

Life's Better ithout ings: Red Bull and the Allure of Advertising

It is difficult to imagine walking into a convenience store, gas station shop, or other such establishment without being almost immediately confronted by a refrigerator case full of the aluminum cans and colorful tabs of the many different brands of "energy drinks." These drinks, with such brand names as Monster and Rock Star, purport to give a jolt of energy to the system, presumably allowing one to have "monster" levels of energy or act like a "rock star" no matter how tired they were moments earlier. One of the earliest entrants in this market of energy drinks, and indeed the brand credited as starting the entire "energy drink" industry, is Red Bull, a product and company that has had enormous and still-growing success over the past two decades. ith such strong popularity, it is hard to believe…

In this line of thoughts then, it is crucial for ed Bull to diversify its product offering from other items available on the market.

7. Managerial Implications

The managerial team at ed Bull GmbH has to supervise the entire process of manufacturing and selling of the new candies. In this order of ideas, they must first conduct a market analysis assessing the need and consumer perceptions relative to the introduction of a new energy candy. Given that the study reveals satisfactory results, the managers will carefully review the ingredients to be used in the making of the candy. Using natural ingredients will be a plus in the later development of a differentiation strategy. Once the product is manufactured, details such as packaging or the slogan will be addressed.

The next step is that of signing contracts with intermediaries that will be in charge of distributing the candy and representing the…

They will want to try this product, and they will want to experience themselves the effects and the consumption process of the energy candy.

Consumers' behavior shows us how they intend to respond to the product. Basically, they can reject it, approve it, or be indifferent to it. Their behavior in the case of the energy candy will probably be similar to their behavior in the case of energy drinks in general, given the similar effects of these products. Energy products are rarely rejected by certain categories of customers. Most consumers that are characterized by the problems solved by energy products encourage them.

Consumers' cognition reveals what they believe about the product in case. Consumers will have at least a minimum of information to base their decision on before buying the energy candy. In this case, information about the product is very easy to be obtained. Just by asking their…

b) Although the product appears to fill a need and has good commercial prospects, the feasibility is subject to some limitations. One is the effectiveness of the product. The candy format is less effective in terms of the caffeine/herbal stimulant integration, such that the product may not be as effective as liquid Red Bull. We are concerned that by offering the candy in pieces with 50% of the caffeine as a can of Red Bull, the perception of the product's effectiveness may be compromised. There are also some potential limitations with fitting Red Bull Candy into our existing distribution systems. Distribution of beverages and dry goods to retailers is not typically done by the same company, or at least the same trucks. We may run into logistical issues with respect to placing the candies on the trucks. Thus, there are some logistical issues that need to be worked out, lest…

energy drink manufacturer ed Bull. Included in this report will be a number of important sections that will detail ed Bull, how they are performing and how they approach doing their business. Inclusive of that will be this brief executive summary, findings and analysis and a conclusion. The findings and analysis will be the bulk of the report. It will include a profile and summary of the company, a SWOT analysis, their marketing mix, a diagram that explains how special events are marked and classified, a classification of at least four ed Bull events that the prior diagram can be used to classify and label and an overall evaluation of ed Bull's marketing and events strategy. The SWOT analysis will show ed Bull's standings as compared and contrasted against their competitors such as PepsiCo, ockstar and other similar product offerings. The general concept of a marketing mix will be described…

Deconstructing ed Bull's Empire

ed Bull has a couple of distinct advantages as more companies like Coca-Cola, Pepsi, and Monster enter the energy drink category. Firstly, ed Bull knows its audience well and has built a solid reputation among the young people that have helped pioneer the popularity of this beverage. Additionally, ed Bull has cultivated a significant social standing with its audience, to the point where there are certain social situations and settings in which the consumption of this beverage is deemed appropriate -- particularly as they relate to the perceived need for energy, excitement, youthful behavior, etc. Also, ed Bull's marketing approach is unique and difficult for others who are less familiar with the energy drink market to duplicate. The potential risks that ed Bull will likely encounter pertain to its position atop the energy drink market. The aforementioned newcomers will probably attempt to duplicate most aspects of…

Strategy and Globalization of ed Bull

ed Bull is a global leader in an energy drink and operating in more than 167 countries. The company has been able to dominate the energy drink markets because it focuses on the emerging markets. Over the years, ed Bull has taken the advantages of rapid economic growth of emerging markets in Asia and Latin America to promote its brands and reap the superior market shares. The sporting events have been the major strategy that the company has employed to enjoy market advantages globally. For example, ed Bull uses unconventional marketing techniques that include guerilla marketing, stunt events, Street Luge acing, Mountainbike competition, and Motocross Freestyle to promote its brand globally.

Introduction

ed Bull is an Austria multinational energy drink producing company operating in 167 countries. In 2014, the Energy Bull sold over 5.6 billion cans and employs more than 10,410 employees compared to…

ed Bull's greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share?

ed Bull's greatest strengths are its originality, "rebellious" image, and its linking of its brand name with extreme sports and the "alternative" youth movement. Its originality is a big factor in its success as it has been seen as something different from the major corporate sponsors of bigger events like MLB or NFL (Pepsi or Coke). It has a unique take on the beverage industry (since it hails from Europe, it traditionally serves its consumers in 250 ml silver cans as opposed to the more American size 12 oz can). Its slim, sleek packaging also makes it look sophisticated at the same time that it appeals to a market that is excited by pushing life to the limits. So it is original in the sense that it…

ecause "drugs of abuse change the brain, hijack its motivational systems and even change how its genes function," withdrawal can seem unbearable. egley purports that changes evolving from use of addictive drugs continue long after a person stops using.

Post Acute Withdrawal Syndrome (PAW, 1), sobriety-based symptoms, make sobriety challenging. Research documents that in 75-95% of recovering alcoholics tested, the presence of brain dysfunction. PAW, a bio-psycho-social syndrome, evolves from by alcohol or drugs damage to an addicted person's nervous system, along with the psycho-social stress of coping with life without using drugs or alcohol. Two things contribute to the severity of PAW:

The severity of the brain dysfunction caused by the addiction and the amount of psycho-social stress experienced in recovery. (PAW, 1)

Symptoms of PAW

Inability to think clearly Memory problems

Emotional overreactions or numbness

Sleep disturbances

Physical coordination problems

Stress sensitivity

The following stabilization techniques reportedly help…

IMC Plan for ed Bull:

Integrated marketing communications is a general term that is used to refer to a holistic approach to marketing communication that is geared towards ensuring or enhancing the consistency of the message and the corresponding use of media. This concept is the combination of every marketing tool, approach, and resources in a company that enhances impact on the mind of consumers leading to maximum profit at lower costs. Notably, the integrated marketing communications entails the combination of online marketing channels like e-marketing initiatives and offline marketing channels like newspaper advertisements. When developing the integrated marketing communications program, a company includes the four components of the marketing mix.

An example of the use of integrated marketing communications program and tools is through marketing of ed Bull, which mature brand in the energy drinks market. Since the introduction of the non-alcoholic and caffeine-based drink in 1987, ed Bull…

Social Media

The author or this report is to identify three best practices relative to a social media strategy that can and should be implemented by ed Bull GmbH. The overall strategic approach, the implementation of the strategy and the expected results of that strategy will be covered for all three examples provided. The strategies and implementation thereof will come from expert and scholarly sources from the academic and/or business world. While social media has made it much easier to reach customers in an efficiently and effective fashion, the harnessing of the tool that is social media is not foolproof or easy, by any means.

Analysis & Examples

One example of social media marketing that has (and is) being undertaken is the use of "suggestion" posts on Facebook. For example, if someone likes bands like Poison and Cinderella, then the Facebook page for Motley Crue would probably be a suggestion.…

Energy Drink

The strategic group map for the energy/sports drink category should focus along the axes of energy and sport. An energy drink is basically a caffeine/sugar bomb, intended to provide a burst of energy and alertness. A sports drink tends to also have a lot of sugar, but not necessarily caffeine, and instead will have salt as a means of boosting electrolytes. Thus, the two categories can be quite a bit different from one another, but can also have some overlap. My strategic group map looks at how the industry is structured along these two axes (Ketchen & Short, 2014).

A drink that has no caffeine but focused on electrolytes and sugar would be viewed as a sport drink, in the upper right quadrant. Examples would be Gatorade, Powerade, and numerous other knockoffs thereof. In the lower left quadrant are the energy drinks that include the likes of Monster…

Internet Has Changed the Practice of Public Relationships

The objective of this study is to examine how the Internet has changed the practice of public relationships.

The Internet is reported to have made it "easier to find media contacts and form relationships with journalists, but more importantly the rise of social media and online PR has meant by passing the media and going directly to your audience." (Thaeler, 2012) Online PR is reported by Thaeler to have "changed the PR industry" and according to Thaeler "it's not going back." (2012)

Ways that Online PR Has Changed the Role of the PR Person

The work of Thaeler (2012) reports that there are several ways that online PR has changed the PR person's role including those as follows:

(1) The Line etween PR and SEO Continues to lur -- and the question presented is who should handle PR, the online marketing company,…

International expansion is one of the growth strategies that are embraced by companies in order to improve their bottom-line/profitability. In this paper, we present an elaborate international marketing strategy for ed Bull energy drink. The marketing plan begins with an introduction into the concept of international expansion and marketing and a brief overview of the company. A review of the main conclusions and recommendations is then presented. This is then followed by a discussion of internalization strategy. In this section, the context as well as context and reasons for the firm's internationalization initiation or expansion decision, as well as a discussion of the stage of internationalization at which your chosen firm finds itself. The next section is a discussion of the foreign market segmentation and targeting strategies. Under this section, we justify our choice of a market concentration or diversification strategy, incremental vs. simultaneous entry, the number of countries you…

Caffeine Improves Visual-Motor Performance

Biological Investigation

Acute Caffeine Ingestion Improves Visual-Motor esponses

Caffeine represents the most widely consumed psychoactive substance in the world, so understanding how this chemical affects an individual's physiology is essential to providing the best healthcare advice for the general public. Towards this goal, the response times of college students were studied before and after ingestion of water, ed Bull, or coffee. The task involved clicking a mouse button as fast as possible in response to a computer monitor screen changing color. Compared to water, response times improved by almost 6 and 13 seconds for ed Bull and coffee, respectively. Based on published information, which suggests the ed Bull and coffee ingestion would provide approximately 80 and 122 mg of caffeine, respectively, these results indicate a dose-dependent improvement in task performance as the caffeine dosage increased. Although between subjects variability was high, these results are remarkably consistent…

Business Plan

Company Description

Fountain Inc. is a company that will be set in the non-alcoholic beverage industry. In particular, the company will focus on producing energy drinks to the market. Fountain Inc. intends to provide the consumer market with an ostentatious product combined with outstanding value, manufacturing and retailing a drink that not only increases and boosts the consumers' energy, but also congruently provides an enjoyable and satisfying taste. In recent periods, statistics indicate a steady increase in the consumption levels of energy drinks, not only in the United States, but globally as well. The main headquarters of Fountain Inc. will be situated in the state of Ohio.

Mission and Vision

The mission of the company is to manufacture non-alcoholic beverages that have a transcendent taste that will oppose all other beverages in the marketplace and one that offers an energizing feel to the customers enduring for a lengthy…

Double Booked, Double Trouble -- Double the Opportunities for Quality PR!

It's enough to drive a public relations professional to drink -- that is, if that professional wasn't already working for one of the premier Australian wine companies. The public relations firm of 'ABC' Inc. has just landed a quality company, namely that of Beringer Blass Wine Estates. Beringer Blass is the global wine division of Foster's Group Limited, the world's leading premium wine company. Gaining the business of Beringer Blass has been quite a coup for the firm of ABC, given the impressive growth rate in the company's market depth. It is the premium table wine category in the markets of North America, Australia, Asia Pacific and Europe. Beringer Blass ranks third among the world's wine companies by earnings. The business represents 60% of the assets of Australian-listed premium beverage company Foster's, but its image is not simply that…

Judo in Action

' The meaning of judo -- an offshoot of jujutsu -- translates to something like "the gentle or yielding way" (judoinfo.com). The founder of judo was Professor Jigoro Kano, who believed that an alternative for jujutsu should be developed so that when practiced, a person practicing judo could win a contest "without injury" to the other combatant (judoinfo.com). This paper reviews and critiques the competition between product manufacturing companies -- combatants in their own right -- that compete with their innovative products and advertising campaigns. Innovations in this paper's marketing stories are intended to help raise revenue without injury to a company's bottom line.

Innovations and Competitions

hen Robert Taylor came up with Softsoap, a liquid that was designed to go head-to-head with bar soap, he knew full well that companies like Proctor & Gamble and Armour-Dial would compete with their own liquid soap products. Taylor's gamble…

Which means that there is a greater adrenaline rush for product users?

ompetition:

The main difference between ocaine and other competitors is product placement; it has done a wonderful job of providing an underground advertising campaign that has caused even more people to become interested in it. Its current strategy of providing limited supplies has also helped to create greater hype for the product as it is only accessible through Peer to Peer websites such as Ebay and their primary sales website. Another strong factor in its favor is its increased dosage of caffeine. With 280 mg of caffeine per 8.5 ounce bottle, it easily outclasses the majority of competitors on the market. However, this high dosage may in fact work against the company in the future, as numerous doctors have come to the fore to attest to the health risks of drinking such much caffeine in one sitting.

What…

The Living Essentials company claims it markets its high-powered beverage (which is sold in a 2-oz bottle as a "shot") to "…hardworking adults who need an extra boost of energy" (Meier, p. 2).

Another article in the respected New York Times reports that in addition to the 13 fatalities linked to 5-Hour Energy, another 5 deaths have been linked to "Monster Energy" (Meier, 2012). These data were released by the FDA in November, 2012, because, according to spokeswoman Shelly Burgess, the FDA is making "…an effort to be transparent" (Meier, p. 1). hile the FDA did not officially find the product at fault -- at this point there are linkages but no empirical proof that the deaths were a direct result of consuming the energy drinks -- Burgess added that if a "relationship between the consumption of the product and harm" can be proved, the FDA will take "appropriate action…

Vape Nation Business Plan

Company Identification

Mission of the Company

Business Goals

Keys to Success

Company Summary

Industry History

Legal Form of Ownership

Location and Facilities

Management Structure

Products and Services

Market Analysis

Target Market

Industry Analysis

Market Strategy

Price List

Promotional Strategy

Sales Forecast

Implementation Strategy

Overall Strategy

Monitoring Plan

F. Financial Statements and Projections

F1. Forecasted Profit and Loss Statement

F2. Forecasted Balance Sheet

G. Financial eport

G1. Financial Projections

G2. Financial Position

G3. Estimated Capital/Investment Needs

Executive Summary

Suggested length of 1-2 pages

Company Identification:

Vape Nation, based in the U.S. in California is national start-up that expects to compete in the emerging vapor industry, utilizing vaping technology, e-liquids, and e-cigarettes to market itself to local, national, and online customers.

A2. Mission of the Company:

The mission of Vape Nation is to create brand awareness, brand loyalty, and capture market share in the emerging vaporizer market.

A3.…

Please see Appendix a for a give year ratio analysis of Starbucks Corporation illustrating the significant effect the recession is having on gross margins. Yet despite this pressure, Starbucks continues to be successful in keeping its gross margins above industry average at 9.67% for the latest fiscal year. Also noteworthy about their financial performance is the increase in evenue Per Employee from $53,864 in 2004 to $59,156. This speaks to the fact that Starbucks is being successful with their long-term strategy of delivering exceptional customer experiences, so much so that there is greater levels of repurchase of drinks and food even in a recession (Churchill, 2008). All of these factors point to the critical need for managing customer experiences more closely than ever, with a strong orientation towards giving customers and opportunity to have their voices heard on potential new products. Starbucks has excelled in the area of social networking,…

Advertisements are a great way to try and reach those consumers whom you are trying to get to buy your product. And keeping in mind the stages those consumers go through when making buying decisions can be very helpful in having a successful marketing campaign. There are several things that a company can look at when trying to determine if an advertisement was a success or not. They can look at satisfaction levels of the consumers or their share of the market for a particular product. Some experts feel that these are not the things to be focusing on but instead they should be looking at consumer loyalty and advocacy. It is thought that companies need focus on creating customers who not only come back time and time again to buy their product but also don't mind telling people about it (John Blasberg, Vijay Vishwanath, and James Allen, 2007).

hat…

strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories?

One of the most important components is whether or not the U.S. can afford to continue spending money on its beverages. To elaborate, whilst energy drinks were a fad in the early 2000s, the nation being now in a recession, finds them too costly and may likely opt for cheaper beverages. Secondly, the global and U.S. beverage industry depend not only on market spending capacity but also on trends. The trend for energy drinks, sports drinks, and vitamin-enhanced beverages may be shifting, particularly since critics contend that energy drinks, energy shots, and relaxation drinks present health risks for consumers and that some strategies of producers promoted reckless behavior. Possibly the most powerfully relevant component thoguh is the recession.

The…

New Beverage

Raspberry Delight

Target Market Segment

The fitness drink market is highly segmented, and one of these segments includes energy drinks. However, energy drinks are not exclusively subsumed by the fitness drink product category; energy drinks overlap to some degree with other product categories such as soft drinks. An example of an energy drink that represents the overlap of both fitness and soft drink categories is Red Bull.

Not only is the market segmented according to usage, but also by ingredients into a spectrum with distilled water at one end and sugary drinks like Gatorade and Red Bull at the other. Somewhere in between we find the mineral waters, vitamin enhanced water, vitamin and mineral enhanced water, flavored vitamin and mineral enhanced water, sweetened and unsweetened varieties of the same, sugary and sugar-free varieties, and so forth. Propel is a popular vitamin and mineral enhanced flavored bottled water while…

First, the market for energy drinks, sports drinks and vitamin-enhanced beverages is being more fragmented and growing much faster than the traditional market for energy drinks. This is due to both the healthy nature of these drinks, the caffeinated ingredients, and nearly immediate energy they give consumers,. The underlying drivers of change that are going to individually and collectively make this industry even more attractive over the long-term is the proliferation of individualized brands and the ability of drink producers to rapidly increase their speed to market. These two factors will lead to short, more profitable product lifecycles and a much greater level of innovation over the long-term.

4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?

Those brands that have the ability to continually support…

Nike has a steady new product pipeline and any one product can fail miserably, but Blizzard has long lead times and needs every new product to be a hit, otherwise its subscriptions will dry up. Gamers will not have enough loyalty to wait another ten years for the next iteration to give the company another try.

As a result, Blizzard is forced to have a much stronger emphasis on managing products. The products need to be finely managed, and this is why the company gives more leeway to its developers. Nike can afford a miss, but Blizzard cannot. Thus, even though Nike employees are active people, the company relies more on its marketing department to drive product development, while Blizzard very specifically relies on its engineers.

The approach that each company has taken with respect to developing and managing products has worked well for each firm. It is hard to…

Marketing in the Contemporary Organizations

The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster than it used to, hence posing a cut edge competitive environment for each organization. Each company that wants to remain relevant in the market must embrace techniques and trends that will enable it remain afloat and relevant, such as marketing.

The modern organizations has so many functions going on like production, resource development, finance departments, the human resource departments all in tandem. In order to align these functions within the organization with the needs and wants and expectations of the customers, there is need to involve a marketing strategy that will deliberately guide these functions towards that direction (ama ao, 2005). The key to success in the current organizations do not rest on marketing or any…

Cell Biology

Define ATP

ATP is necessary for any cell to produce energy and perform specific actions. This involves using three different compounds that are connected with each other to achieve these larger objectives. The most notable include: C10H16N5O13 and P3.The process enables biologists to understand the way cells function. (Bergen, 2015) (Falls, 2012)

Describe how and where energy (ATP) is generated

The ATP is an enzyme that is used to transport energy to different parts of the cell where it is needed the most. This consists of purine compounds to store and retrieve the energy (via a process known as glycolic). As the food is consumed, this energy is released to numerous regions to perform various functions. The most notable include: the production of glucose, beta oxidation, fermentation, anaerobic respiration and for ATP production / recycling. These areas are important, as they are demonstrating how this helps it to…

Deceptive Marketing

Unethical Practices in Marketing: Deceptive Marketing

Business ethics requires that business organizations should act in a manner that is morally and ethically upright. One of the areas where ethical behavior is crucial is marketing. Marketing is one of the major functions within an organization. It is basically concerned with communicating and reaching out to customers in an attempt to promote products, services, and/or brands. Nonetheless, unethical behavior in marketing is not a rare phenomenon. There are often instances of misleading or deceptive advertising, exaggerated claims, using fear tactics, spamming, exploitation, and other practices that fit the unethical tag. If not addressed, these practices can in the long run affect an organization's reputation. Deceptive marketing is one of the common forms of unethical behavior within the marketing realm. This paper discusses this practice. Following a definition of deceptive marketing, the paper pays attention to regulations for deceptive marketing and…

marketing strategies of Coca-Cola and Pepsi in Thailand and UK

Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people and its employees. (Davis and Dunn, 2002)

This study is of interest because both are extra-ordinary companies in terms of brand penetration in even the toughest markets such as China and the middle-eastern countries. Coca-Cola is the world's number brand and Pepsi is also among the top brand names in the world. In 2000, Coca-Cola's sales surpassed one billion units per day and it had 239 products, selling across 200 countries. Coca-Cola and Pepsi are seen as arch rivals by…

Participants will be recruited with announcements in local newspapers and school newsletters. Flyers are posted in the nurse's offices and in the clinic. esponse cards will be given to parents who indicate an interest in participating in the study. See the participation invitation -- Appendix 1.

Materials

Once enrolled, participants will answer a series of questions related to food choices, influences, physical activities and food and beverage advertisements. The first measure will involve showing the children a set of distinct images. The children will then be asked 1) what company the image belongs to; 2) what they feel about that company; 3) if the images make them feel good/bad/nothing; 4) if they enjoy the food; 5) how they feel after eating the food; and, 6) what their parents think of the type of food or company. The following 15 images are examples of popular logos. These 15 will be used…

Although this may seem like a humorous suggestion, more and more individuals are making this choice, because of health concerns. Athletes have a wide array of energy drinks and sports drinks from which to choose, and these drinks often claim to have high amounts of protein or replenish electrolytes. Even diet colas have been shown to have certain negative metabolic effects that may inhibit weight loss. Other substitutes for colas include the caloric but more nutrient-dense skim milk, which is often promoted as healthier for children, particularly in schools that have banned colas (Mohl 2006, p.1).

On a less healthy note, coffee is a substitute for the caffeine in soda: the availability of highly sweetened coffee and tea drinks also makes it easier for people who do not like the bitter taste of coffee to drink this beverage. Other high-caffeine substitutes include ed Bull. Finally, juices offer a 'sweetness' satisfaction…

In devising these research projects, a series of focus groups would be organized in ten metro cities located throughout the U.S., and the questions would specifically focus on the taste, anticipated price, use as refreshment or as an energy-enhancing drink during or before workouts or participating in sports. The focus groups would be held in research centers in the ten cities, and would concentrate on a blind taste tests between the proposed product and leading drinks in the category. The questions would also concentrate on how the proposed energy drink could be mixed with other beverages, and what specific outings, sporting events both as participants and also as spectators, the drink would be taken to. Distribution and availability would also be discussed in the focus groups. All of these specific questions would be organized into a research questionnaire completed during the focus groups following a blind taste test of the…

This will help to eliminate the possibility of psychological effects on the results. Group a will receive the caffeinated coffee and Group B. will receive the Decaf. Group a will serve as the test group. Group B. will serve as the control group. The independent variable will be caffeine and the dependent variable will be short-term memory. This study will measure the effect of caffeine on short-term memory.

Methods

Both groups would be instructed to refrain from consuming any food containing caffeine for one week before the test. The test would be administered first thing in the morning. Both groups would be instructed to fast after midnight on the night before the test. They would be instructed to consume nothing prior to taking the test. This procedure was designed to eliminate as many confounding variables as possible. For instance, the consumption of protein or sugars might affect the test and…

Fever Stimulation Beverage:

Promoting myself as an in-house representative

Product differentiation is essential in the beverage market. With so many 'energy beverages' being advertised today it is easy for even a unique product to get lost in the sea of Red Bull and Rock Star clones. Fever Stimulation Beverage clearly offers something different to the consumer: energy for pleasure rather than for athletics and work. It is not an energy drink -- instead it stimulates libido, sexual performance, and the enjoyment the consumer feels when engaging in leisure-time activity. It occupies a unique place in the 'smart' beverage market. It is an enhancement beverage; it is not an energy beverage that makes the consumer's level of energy crash and burn. It is not designed to help the consumer cram for a test or get through an all-nighter at work for the pleasure of a teacher or employer. Instead, it is…

Marketing / Business

Grade11 Marketing / Business Activity

Activity 1: Braun Pocket Radio

Entertainment has always been the most integral and essential part of lives of people regardless of the demographics, socio economical backgrounds, or age groups. The form of entertainment has evolved over a period of time with the evolution in technology. One of the most common and popular form of entertainment is music. Music lovers exist around the world and in every age group. hile the music listening equipment dates back to the huge gramophone and radio, with the evolution in technology and industrial revolution, smaller and more portable equipments were invented. There came a time when the bigger equipments were replaced by the small portable radios.

Talking about the 1960s, it was known as one of the first most hip fashion eras. The fashion scene was influenced by major fashion hubs around the world. Besides clothing and…

Philadelphia/New York Compare

New York vs. Philadelphia:

ho Claims the Top Spot in Sports?

If you're a sports fan, the East Coast is a great place to live. Many cities in the East boast great sports teams, but no one can beat Philadelphia and New York for the variety and quality of sports entertainment. The question, then, is who can claim the top spot for sports entertainment on the East Coast -- Philadelphia or New York? In order to decide victor of this metropolitan heavyweight fight, we must look at several factors that contribute to a city's sports greatness.

Let's look first at Philadelphia. In the introduction to his history of Philadelphia sports, Rich escott claims that "nothing defines the City of Philadelphia more than its passion for sports" (ix). This passion can be seen in the variety of professional sports played in and around the city. The city boasts…

Teenage Bullying

Chink, Spic, Terrorist, Whore, Nerd. These words seem to be just the beginning sparks of what most people characterize as bullying. The words and phrases are familiar enough; high school students across the country hear these insults being thrown out just as commonly as a larger student with his gang picking on a smaller and weaker student. The essence of teenage bullying has not changed; rather, with the amount of digital media and social platforms created today, there seems to be more reason to expect bullying -- both at school and online.

Bullying itself comes in many forms and sizes. It can be one hulking, leader-like personality with the aim at a Machiavellian increase in status in the school's social standing (Hamarus). Another can be the result of a racial slur and the violent actions taken against a differently ethnic individual -- perhaps even using an entire gang…

Violence in Video Games

Unlike movies, video games are not regulated by the Federal Communication Commission (FCC), which is ironic because there are a wealth of studies indicating children do not distinguish between fantasy and reality in a gaming environment (Ferguson, 2011). Simply put, the more time children, adolescents and teenagers spend playing a video game the more they see their reality as the gaming environment (Boyle, McLeod, ojas, 2008) (Hartmann, Vorderer, 2010). To argue that games are not as powerful of an influence on children is ridiculous, yet ironically the FCC regulates who can see a movie by its content alone and has refused to take action on games (Soh, Tan, 2008). In June, 2011 the Supreme Court struck down a California law that fined retailers $1,000 for each occurrence or infraction of selling or renting violent games to anyone under the age of 18 (Lemmens, Valkenburg, Peter, 2011).…

Profiling Markets With Psychographics

Profiling the Soft Drink Market with Psychographics

The intent of this analysis is to evaluate the various psychographic segments of the soft drink marketplace. There are seven different psychographic segments included in this analysis, each with drastically different expectations, needs, wants and preferences for soft drinks overall. Beginning with the Thrill Seekers, and progressing to the Trendy Quality Seekers, then the Price-Value Shopper who shops for soft drinks on price and availability, then the Social Shoppers, Brand Aspirationals and Price-Sensitive Affluents round out the entire series of segments. Each of these segments have drastically different needs and approaches to purchasing and consuming soft drinks as this analysis illustrates.

Analysis of Psychographic Segments

Each of the segments are analyzed with specific focus on their preferred types of soft drinks, ways of purchasing them, and a short analysis of their demographics as well. The differences in each segment…

A few general observations are called for now. Trying to get through to a child is one thing, but if the dentist himself/herself is the only person instilling good habits and protocols, the child will likely not stick with the good habits. It is imperative that the parent set the guidelines and it is equally important that the child sees the parent practicing what they preach. If the parent is simply giving lip service but is not doing what he/she tells the child to do, it will almost certainly not stick (at least not as well) as it would if the parent is doing what they are asking the child to do. This is not unlike most good habits.

The parents should also make it a point to show proper technique and monitor the child discreetly as they do their brushing and flossing to make sure that the child is…

Instead, the practice bhakti-style devotion to various Buddhas and other supramundane figures (Protehero, 2010, p. 177). These are not manifestations of one God, as might be understood by practitioners of most Western religions, but more similar to spirit guides.

Another aspect of Buddhism that might be surprising is the understanding of "karma." The word is commonly used in our current lexicon and refers to the good or bad that comes one's way based on one's own good or bad deeds. It is thought of as a reward or, conversely, payback. It helps people make sense of the world if they can conceive of such cosmic justice. However, karma is more complicated and really has to do with cause and effect. The idea is that everything one does has consequences, which must be dealt with constructively before one can move on (Martin, 2011). It is about learning and personal growth rather…

Management Postings

Post

Transforming an organization can be one of the most difficult propositions any leader can face -- also, one with the most opportunity to make a real difference. Ali Curtis was faced with a set of tough conditions when he first moved into the Red Bulls office. After the previous leader left the organization, Henry, there was a large gap in the organization to fill -- both tactically and technically. When Curtis was announced to fill the position, he was meet with outrage from the loyal fan base and members of the organization. For any leader, this position can seem overwhelming and disheartening. In some of the meetings, disgruntled fans even shouted obscenities at him while he was trying to conduct a meeting.

Coaches are often faced with difficult situations. The situation Curtis faced represents one of the more extreme examples of this fact. It is similar to…

E-Commerce Vape Shop

Overview/Summary Description

Vape Shop Online is an e-commerce business that specializes in marketing and distributing vaping technology supplies, such as vaporizers and e-liquids. It is supported by brick and mortar kiosks across the country and currently has 100 of these in operation.

Situation analysis

Vape Shop Online is situated to capture a significant portion of the online market by marketing itself through its kiosks and by using big data/relational database systems and techniques that can be used to gather information about web users (Wambler, 2015). This information will be used to assess whether Vape Shop Online wants to focus on cost leadership or on differential marketing, though at the outset the e-commerce business will focus on cost leadership and utilize its leverage as a brick and mortar business to offset costs (Thakur, 2014).

eview overall market / complete vertical analysis

The overall market provides plenty of competition…

Price Setting

Setting the right price is important for any product. There are many different approaches, based on the different variables that can be considered. For a new product in the marketplace, getting the price right is all the more difficult, because there is no prior data to help gauge the strength of the current brand, the price elasticity of demand or other factors that might come into play when pricing an established product. However, there is always an opportunity to adjust prices if the price of a good is not delivering the optimal financial results for the company. Thus, it requires management to have an understanding of pricing strategy in order to determine the most suitable price in the marketplace.

The most important thing to keep in mind is that price is one of the five Ps of marketing. Thus, the pricing strategy must be aligned with the other…

Strategy Document for TV Company

Terrestrial

Digital terrestrial television (DTT), which utilizes the analog infrastructure of traditional broadcast television to provide viewers with digital programming, is a land-based open platform with a strong enough signal to reach hundreds of millions without the need for a satellite dish or cable lines.

We have just commenced operations with our new channel, ONYX TV, on the DTT platform with a national license from the Nigerian Broadcasting Commission. We are broadcasting first in Abuja, the capital of Nigeria, and will roll out services nationwide over the next 12 months.

While EbonyLife TV is a premium channel, Onyx TV will cater to the mass market and offer a unique proposition as 'the channel that gives you more for less'. With ONYX TV, viewers can enjoy an exciting new channel that brings them entertaining and exciting Nigerian programming, including Talk, Drama, Comedy, Fashion, Lifestyle, Reality and…

The company in consideration is Jolly Company, which is presenting Bubbly Energy Drink. This is a start-up company that will have its base of operations in the State of Texas. This location has been chosen as this state is transcending to a healthier living when it comes to meals and drinks. This is owing to the increasing rate of obesity in the United States. The unique selling position or USP of Bubbly Energy Drink is that it is free of any caffeine and will come in three different fruity flavors being Apple, Orange and Pineapple. This drink will be released to ensure that it provides consumers with not only energy boost but at the same time quench their thirst and offer a healthy option. The company purposes to bring in a new product that is yet to be seen in the market that will rival other drinks and at the…

Executive Summary

In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo.

SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition.

Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the…

Executive Summary
In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo.
SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition.
Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the…

Social Media Strategy Analysis
GoPro is renowned for using social media—in particular YouTube and Twitter—to draw attention to its cameras, especially its Hero brand digital video cameras. By using footage filmed by people who purchased the GoPro Hero camera, GoPro essentially obtained free advertising that was produced and driven by consumers, each wanting to join the growing list of video segments uploaded by the company to its YouTube page. This paper will analyze GoPro’s social media strategy and show how the company used social media to promote its Hero camera product and why this strategy was effective compared to other camera companies like Sony and Samsung whose strategy was less grassroots oriented and more traditional in its marketing orientation to getting product information before the public.
The customer segment for the GoPro Hero camera was young adults who enjoyed capturing events in the real world—whether it was hiking, kayaking, snowboarding,…

Other smells that give the shop character include the manure on farmers' boots, the odor of chain saw oil on loggers wearing flannel, wool, Carhart jeans, and dingy ball caps. The self-serve counter also offers up some tantalizing smells, such as hot dogs, pizza, hamburgers, and chili. All these smells combined remind me of the rodeo that comes through town. The aromas in the shop enhance the experience because they unify the entire experience.

The little store is truly a one-stop shop in that you can find almost anything you need. For example, the shelves are lined with the regular products you would expect to see in any shop including pharmaceutical items, such as pink, blue and green thermometers hanging from racks; staple groceries like Wonder bread with its red, blue and yellow packaging; toilet paper; liquor; cigarettes and Skoal; candy bars, ranging from Hershey bars to the healthy fiber…

Lance and the Shield

Most Americans have some vague idea of who Sitting Bull was - some image that can be dredged up out of memory of a solemn man, sitting very upright, with all the cares of a people written across his face.

But most of us do not have any comprehensive sense of what his contributions were to his own people or to the American nation as a whole. Robert Utley helps fill in the gaps in our collective memory with The Lance and the Shield: The Life and Times of Sitting Bull. The book is an example of what is often called "new history" in that the style is quite literary. Utley has also written, at least to some extent, from the perspective of the Lakota Sioux: This is not an entirely objective portrait of Sitting Bull. However, this should not be interpreted to be a criticism…

interventionism from the perspective of realism vs. idealism. Realism is defined in relationship to states national interests whereas idealism is defined in relation to the UNs Responsibility to Protect doctrine -- a doctrine heavily influenced by Western rhetoric over the past decade. By addressing the question of interventionism from this standpoint, by way of a case study of Libya and Syria, a picture of the realistic implications of "humanitarian intervention" becomes clear. Idealistically, humanitarian interventionism is a process that stops atrocities and establishes peace and prosperity. Realistically, interventionism allows Western businesses to reap the spoils of destabilization -- as has been seen in Libya with the Libyan oil fields being claimed by Western oil companies -- and as is being seen in Syria, with the threat of invasion bound to have detrimental effects on the construction of a new pipeline that bypasses the Turkey-Israel pipeline. Syria also presents itself as…

They went into a spending frenzy that would carry them though the next decade. They bought houses, started families and settled down to a life of normalcy after a decade of chaos. Illustrations began to return to resemble that of fine are of earlier times.

The Invitation. Ben Stahl. Date unknown magazine photo. Al Parker. Date unknown

ise of the Atomic Age (1950-1960)

The prosperity that came with the end of the war continued into the new decade. Americans attempted to settle into a life or normalcy. There was a significant return to traditional gender roles, as many women were forced back into the household and the men went off to work as usual. Women, now used to providing for themselves represented a new target market. To fill their days they read the "seven sisters" (McCall's, Ladies Home Journal, Cosmopolitan, edbook, Good Housekeeping, Seventeen, and Women's Day). These magazines began…

In some ways, the Civil War was the analogue of the Terror for Americans: It was the bloodthirsty incestuous violence that allowed the nation to move onward to a full embrace of democracy, joining itself to Europe as the world began to tip toward democratic ideas and ideals.

White Supremacy

Stephen Kantrowitz's biography of Benjamin Tillman demonstrates how he can be seen as a symbol for an entire cohort of Southerners of his generation, people (mostly but not exclusively men) who could neither understand nor tolerate the new order that had formally instituted itself after Emancipation. They could not understand a world in which black men were suddenly their legal equals. Tillman, and others like him, lived in a world that told them that blacks had to be treated like equals even though many white Southerners did not see their black compatriots as even being fully human.

This set up…

Dull Knifes of Pine Ridge

he Historical Events

In 1877, Custer's defeat had heated up military determination to put an end to what was vaguely known as "the Indian problem." Military reinforcements poured into the Dakota, Montana, and Wyoming territories, with the singular objective of corralling all the remaining Sioux and Cheyenne into the newly established reservation system. It didn't matter if the tribes in question had participated in the Little Big Horn or not. he reservation system was a "one size fits all" solution to the settlement of the land by the whites.

As a result, in the spring of 1877, a band of approximately 900 Cheyenne, came to Ft. Robinson, Nebraska intent upon surrender.

History reports three reasons contributed to their decision to surrender: 1) they lived by the hunt, and the buffalo were all but gone, 2) plains Indians knew they could not survive the white man's…

The National Housing Act indirectly promoted the idea of lenders offering much longer-term mortgages with the currently accepted concept of monthly payments with the dual interest and principal payment scale. Amortized real estate mortgages opened the door for an average person to purchase and own a single family home.

As a result of the National Housing Act, the United States government inadvertently committed itself along with private lenders to insure long-term mortgages that could be held for as long as twenty or more years at an interest rate that was affordable. Although the process at first was bogged down by paperwork and bureaucracy it eventually caught on.

Part of the reason the process took hold was because in addition to guaranteeing the loans, the National Housing Act through the formation of the Federal Housing Administration also investigated properties and neighborhoods which added an extra measure of security and guaranteed real-estate…

Business Society and Corporate Values

There has indeed been a great deal of discussion regarding CEO compensation, which is rightly viewed as being completely out of line. The core problem and cause of inflated CEO salaries cannot be attributed to a single reason, but is rather the result of a range of inter-connected factors. What is definitive is the fact that these salaries have inflated over time; this is in part due to the fact that greed is a progressive, boundless factor. "According to the Economic Policy Institute, in the late 1970s, total compensation of chief executives in large American corporations was 35 times that of the average American worker. In 2007, it was 275 times that" (Borger, 2007). These facts alone demonstrate that there is good reason to be in a state of alarm. The reasons for such severely inflated and remarkably unjust salaries are a result of the…

The shots in the scene reuniting Indy and Marian are impersonal, long shots and medium shots.

The scene introducing the relationship between Indy and Marian quickly cuts in to the Nazi whose expertise is one of torture. He has come for the same thing Indy has, and the close ups are Marian's facial expression of fear as she's about to lose her eye to a red hot poker. Indy comes to the rescue and the final Nepal scene is a montage of dynamic action where Indy and Marian make their escape.

The film cuts to the Middle East, where Indy and Marian have traveled, as have the Nazis, in search of the ark. The first part of this Act II, so to speak, introduces Indy's good friend and his Middle Eastern contact. The scenes in the Act II employ a series of medium and long shots as Indy and Marion…