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iverview egional Medical Center: An HMA Facility
The Six Stakeholders Groups
Stakeholders include varied groups with a stake in the organization. In this case, the clinic has employed about seven hundred professionals that incorporate the following stakeholders: housekeeping staff and nurses, medicinal lab experts, physicians, administrative staff, and the patient also because they are recognized as part of the MC stakeholder community (Gapenski, 2010).
The target markets of existing programs and identify gaps in MC's marketing strategy
The new-targeted projects that MC factored into its existing project included the Heart and Vascular Center. The launch of the Heartburn medicine center utilized the services of a nurse administrator comparable to the administration model utilized in the ED. The analytic method used includes PH supervision utilizing the Bravo capsules. The focus is always on patient satisfaction; the "Nurse First" system stressed the function of the clinic to patient care (Capezuti, 2008). During…
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iverview egional Medical Center: An HMA Facility -- Case Analysis
Identify the (6) stakeholder groups for iverview egional Medical Center (MC)
There are a number of players in the market that could affect or be affected by iverview egional Medical Center's -- MC's actions. These are the hospital's stockholders and in this case, they include competitors, patients, the facility's ownership (HMA shareholders), professional groups, the government and its various regulatory agencies, and employees. To begin with, MC's competitors include all those hospitals offering similar services mainly within Gadsden. Examples in this case include but they are not limited to Gadsden egional Medical Centre (GMC) and the Mountain View Hospital. Although located outside Gadsden, UAB could be considered yet another key competitor of MC. One competitor, GMC, appears to have been traditionally more competitive than MC especially given that unlike MC, GMC already has an approval from the American College of…
Swayne, L.E., Duncan, W.J. & Ginter, P.M. (2008). Strategic Management of Health Care Organizations (6th ed.). West Sussex: John Wiley & Sons.
iverview egional Medical Center
Over the last several years, iverview egional Medical Center (MC) has been going through a number of challenges. This is because there were transformations in how different services are: provided, perceptions about the facility's fiscal stability and reimbursements from government programs. The combination of these factors has created operational difficulties. This is from the intense competition they are facing from Gadsden egional Medical Center (GMC) and the University of Alabama.
Yet, they are known for having some of the best programs (in the state) to include: heart burn, cardiac and vascular treatment options. As a result, the facility has the potential to become one of the premiere hospitals in the area. However, the underlying challenges are impacting their ability to remain economically viable in the future. To fully understand what is occurring requires looking at: various stakeholder groups, the target markets of existing programs / gaps…
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THE SIX STAKEHOLDES GOUPS FO IVEVIEW EGIONAL MEDICAL
The six stakeholder groups for the iverview egional Medical Center are as follows: clerical staff, medical laboratory technicians, nurses, housekeeping staff, patients, and physicians. The hospital is comprised of 700 people who all play as stakeholders for the hospital.
TAGETS MAKET OF EXISTING POGAMS AND THE GAPS IN MC MAKETING STATEGY
An addition added to the MC is the Heartburn Treatment Center. A nurse manager is utilized in the Heartburn Treatment which is similar to that of the management model used in the ED. PH monitoring, which uses the Bravo capsule, is considered one of the diagnostic procedures. This procedure is used on qualified patients, and the Nurse First program stressed the role of the hospital's commitment to the care of the patient. Usually, the nurse is the first person viewed by the patient in the ED, not individuals that…
Swayne, L.E., Duncan, J., & Ginter, P.M. (2009). Strategic management of healthcare organizations (6th ed.). San Francisco: Jossey-Bass.
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