Filter Results By:

Reset Filters

We have over 115 essays for "Spirit Airlines"

Having trouble coming up with an Essay Title?

Use our essay title generator to get ideas and recommendations instantly

View Full Essay

Analyzing FedEx Express Airlines

Words: 1442 Length: 5 Pages Document Type: Case Study Paper #: 75998091

FedEx Express Airlines (Case Study)

In this case study, we will be looking at FedEx Express's hub airports. The airports will include Memphis International Airport (MEM) and Indianapolis International Airport. The focus will be mainly on capacity, traffic, and what is planned for the future of these airports.

FedEx Corporation is one of the largest companies in the courier industry. The company is renowned not just nationally in the United States, but internationally. FedEx Corporation belongs to the parcel service industry segment. The size of the industry segment is quite large in the sense that in the past fifteen years or so, consumers in America have spent beyond fifty billion dollars in shipping packages, parcels and also letters. Also referred to as Federal Express, the company is a big player in the segment and is positioned as one of the trailblazers in the industry segment (FedEx Corporation, 2014). The following…… [Read More]


CAPA. (2015). Prospects for Indianapolis International Airport look promising after good 2014 passenger growth. Retrieved 21 April 2016 from: 

Cosmas, A., Martini, B. (2007). UPS and FedEx Air Hubs: Comparing Louisville and Memphis Cargo Hub Operations.

FedEx Corporation. (2014). Annual Report. Retrieved from: 

Hao, E. (2015). Overview of the Cargo Industry and Airports: A Case Study of Memphis International Airport. Retrieved 21 April 2016 from:
View Full Essay

Southwest Airlines

Words: 1912 Length: 6 Pages Document Type: Case Study Paper #: 76884957

Southwest Airlines

Since its inception, Southwest Airlines has grown significantly to become one of the most reputed, low-cost, and longest-standing airline that offers the largest number of domestic flights within the United States. For more than four decades now, the company has been able to sustain its appeal to consumers and its low cost originator image, even though that discernment and view has now become more of an old tale than the present reality. The airline company has done well to increase and improve its market base all over the United States; however, it lacks presence in the international market.

SWOT Analysis is a valuable and convenient tool employed for understanding a firm's strengths and weaknesses, identifies the opportunities available for the organization and the threats it faces. In the business realm, an organization can utilize this technique in order to attain a sustainable share in the market. The company…… [Read More]


Center for Aviation. (2014). Southwest Airlines SWOT: Financial strength is mainstay, but cost and culture challenges loom large. CAPA. Retrieved from: 

Gulliver Business Travel. (2012). The secrets of Southwest's continued success. The Economist. Retrieved from: 

Mind Tools. (2016). SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats. Retrieved from: 

Schmidt, A. (2015). Important Factors that Can Affect Southwest in the Future. Market Realist. Retrieved from:
View Full Essay

Airline Industry Has Become Increasingly

Words: 17068 Length: 50 Pages Document Type: Dissertation Paper #: 69548589

By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001).

By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to increase for the foreseeable future. For example, according to Janda, Flouris and Oum (2005), global air passenger traffic increased from 1.573 trillion revenue-passenger-kilometers (RPK) in 1985 to 3.394 trillion in 2000, representing a 116% increase during this decade-and-a-half period, or an average annual compounded growth of 5.26%. Furthermore, between 1985 and 2000, air freight traffic grew at even faster rate than passenger traffic (Janda et al. 2005). These authors also emphasize airlines are directly affected by the larger economy in…… [Read More]

Network." 2010, October 7 Canada NewsWire Group. [online]. available:

View Full Essay

Southwest Airline Is One of

Words: 6479 Length: 20 Pages Document Type: Term Paper Paper #: 1715892

And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances.

In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have an edge over Southwest Airlines. It tells about the strengths and weaknesses of other competitors in contrast with Southwest Airlines.

Factors Weight Southwest Airlines United Airlines Delta Airlines Ratings Score


Score 1. Low fares.15 4.60 3.50 4.60 2. Customer Service.15 2.30 4.60 3.50 3. Employee Relations.15 4.60 3.50 3.50 4. Rate of Expansion.10 2.20. 4.50 4.50 5. Marketing.15 4.60 4.50 4.50 6. Finance Structure.15 4.40 4.40 4.40 7. Management Policies.15 4.60 4.60 2.20


The external…… [Read More]


Gittell, Jody Hoffer. The Southwest Airlines Way Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill, 2003.

More City Pairs Await Southwest - Kelleher Says Opportunities Remain Using Airline's Formula." Aviation Week & Space Technology. 143. 6 (1995): 40.

A / /
View Full Essay

Southwest Airlines Organizational Culture Analysis of Organizational

Words: 2226 Length: 7 Pages Document Type: Essay Paper #: 34268182

Southwest Airlines Organizational Culture

Analysis of Organizational Culture at Southwest Airlines

Application of the OCP Framework

Developing Organizational Culture at Southwest Airlines

Implementation of Organizational Culture

Organizational Culture as an Important Determinant of Organization's Success

Southwest Airlines is a world renowned air travel company and a low cost leader in airline industry of USA. Formed in 1971 by ollin King and Herb Kelleher, the company is committed to "providing highest level of customer service with pride and caring" to its varied market segments ranging from leisure travellers to freight transportation. The two most important stakeholders for the company are its employees and its customers. Southwest Airlines owns 520 different types of aircrafts and serves 411 cities and 63 million customers at 59 airports in 30 different states within the United States with its nonstop air travel service (Southwest Airlines Inc., 2010).

The major reason for company's 35 years of phenomenal…… [Read More]


Aguinis, H. (2009). Performance Management. Upper Sadle River, NJ: Pearson Prentice Hall.

Bailey, J. (February 13, 2008). Southwest. Southwest Way. New York Times, Business.

Box, T.M. (2009). Southwest Airlines 2007. Journal of the International Academy of Case Studies Vol. 15, 21-27.

Erdogan, B. & . (2010). Erdogan, B., & Bauer, T. (2010). Organizational Behavior. Flat World Knowled Organizational Culture . Flat World Knowledge.
View Full Essay

Organizational Management Southwest Airlines Was

Words: 2658 Length: 8 Pages Document Type: Term Paper Paper #: 77052530

Another initiative is to continue the work of integrating AirTran. This will allow the airline to expand their network to fly to more destinations and spread their low fares even farther (Gary's Greeting, 2012).

Southwest's initiative to refurbish their cabins is being called "Evolve: The New Southwest Interior." For the average customer, the differences probably won't be so obvious which is why Southwest is calling this an evolution rather than a revolution. The tones of brown and blue will be familiar, but with a closer eye, one will be able to see the changes. The changes will include:

Modern Cabin Design: The new design incorporates natural, earthy tones combined with Southwest's iconic Canyon blue and clean, aluminum accents for a more modern, fresh appeal. The redesign is inspired by Southwest's past with a nod to the future.

Lighter and More Comfortable Seat: The redesigned low-profile seat is more durable, made…… [Read More]


About the Company. (2011). Retreived from 

Change Management. (2010). Retrieved from" target="_blank" REL="NOFOLLOW">
View Full Essay

Southwest Airlines

Words: 1602 Length: 5 Pages Document Type: Essay Paper #: 72683329


outhwest Airlines (WA) has been a strong growth company for the last 40 years mainly due to its focal point on cutting costs. outhwest Airlines (WA) follows the Cost Leadership trategy in terms of Porter's four generic strategies and is the epitome of Blue Ocean trategy in its simultaneous pursuit of differentiation and low cost (Kim & Mauborgne, 2009.

That WA is cost-focused is evident from Liang et al.'s (2009) analysis of strategies that a company uses to differentiate itself. A successful company stands out by its association in the public's mind, and WA certainly stands out. Rollin King and Herb Kelleher's objective was: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (The Rise of outhwest Airlines) and its name,…… [Read More]

Southwest Airlines SWOT Analysis-" target="_blank" REL="NOFOLLOW">
View Full Essay

Classic Airlines Marketing Solution

Words: 1991 Length: 7 Pages Document Type: Term Paper Paper #: 87265959

Classic Airlines Case

Classic Airlines is going through a period that will shape the future of the company. The competitive landscape is evolving and operations and marketing have not kept pace meeting the needs of their target market. As a result some of their key stakeholders and loyal customers have been attracted to the services of competing airlines. This has had significant implications on the bottom line as the organization has been impacted by poor sales and decreased revenues. Additionally, the company has simultaneously had to deal with negative publicity, declining stock prices, as well as increasing prices for fuel which has affected the entire industry.

Classic Airline's executive management team has mandated that a fifteen percent cost reduction is vital to stabilize the position of the company and should be executed within the next eighteen months. To examine the current position of the company a nine step decision making…… [Read More]

Works Cited

Richardson, A. (2011, October 10). Southwest Airlines Is Playing with Brand Fire. Retrieved from Havard Business Review: 

Southwest. (2012). The mission of Southwest Airlines. Retrieved from Southwest: 

Stevenson, S. (2012, June 12). The Southwest Secrete. Retrieved from Slate:
View Full Essay

Southwest Airlines' Culture Continues to

Words: 812 Length: 3 Pages Document Type: Case Study Paper #: 97797981

There are many examples of this throughout the company's history, all pointing to the fact that employees who have a strong sense of ownership and wiliness to sacrifice for the greater good. Southwest's ability to translate cultural values into financial performance while embracing, even attacking change, in their industry is what fuels their profitability. Through the worst recession in 40 years, Southwest has been able to generate positive eturn on Investment (OI), eturn on Assets (OA), and eturn on Equity (OE).

Sustaining and Strengthening the Culture Given Strategic Decisions Made

The case study shows that while Southwest excels with their culture from a purely customer service standpoint, their leadership and management of maintenance, repair, overhaul and support has been a weakness that in 2007 became a liability. Southwest had failed to create a culture of transparency and accountability to the point of whistle-blowing in its maintenance organizations. As a result…… [Read More]


Freiberg, K. And Freiberg, J. (1996), Nuts: Southwest Airlines' Crazy Recipe for Business and Personal Success, Broadway Books, New York, NY.

Ginger Hardage (2006). PROFILE: COMMUNICATING the SOUTHWEST WAY. Strategic Communication Management, 10(3), 4.

Thomas a. Kochan (2006). Taking the High Road. MIT Sloan Management Review, 47(4), 16-19.

Dawna L. Rhoades (2006). Growth, customer service and profitability Southwest style. Managing Service Quality, 16(5), 538-547.
View Full Essay

Sw Airline Case Study There

Words: 1319 Length: 4 Pages Document Type: Case Study Paper #: 78885229

That is primarily due to the spirit of teamwork the company instills on human workforce. Another reason for success in this regard is the maintenance of certain rules and principles followed by everyone: the CEO, Vice-Presidents, pilots, flight attendants, and receptionists. For example, flight attendants do not necessarily wait until people from a specific department come in and clean up the plane seats; they do the task on their own if they have to. Pilots start carrying bags if they see there is a need for that. They do not as, a general rule, avoid responsibility, which allows different parts of HR systems work together. SW also ensures teamwork that avoids conflicts between different parts by encouraging cross-departmental collaboration and training. For example, pilots participate in the recruitment process, helping to hire other pilots. SW developed a dynamic training program to ensure smooth HR management across different systems. New flight…… [Read More]

View Full Essay

Classic Airlines Marketing Solution In Addition to

Words: 2438 Length: 8 Pages Document Type: Essay Paper #: 31573138

Classic Airlines Marketing Solution:

In addition to being the fifth largest airline company across the globe, Classic Airlines has a fleet of over three hundred and fifty jets that operate in approximately 240 cities with over two thousand daily scheduled flights. Since its inception about twenty-five years ago, the airline company has grown into an organization that consists of 32,000 workers. In the year 2006, the company not only made sales worth $8.7 billion but also gained a profit $10 million as a result of the bumper sales. egardless of these sales, Classic Airlines is not an exception to the challenges that existing airlines have encountered since 2007. Actually, despite making these abundant sales in 2006, the airline experienced a 10% decrease in its share prices because of the growing uncertainty about flying. This growing uncertainty did not only affect Classic Airlines but also affected the general stock prices of…… [Read More]


Chase, J. (2009, October 13). Developing Problem Solutions for Organizations. Retrieved November 10, 2010, from 

Le, T. (2007, January 30). Problem Solution: Classic Airlines. Retrieved November 10, 2010,


"Problem Solution Paper for Classic Airlines (2)." (n.d.). Retrieved November
View Full Essay

Southwest Airline Has Emerged as

Words: 1510 Length: 5 Pages Document Type: Term Paper Paper #: 55954880

Alternative Strategies.

The company should focus on expanding its service trans-North America, and should further look into the possibility of launching trans-Atlantic operations. The company at the same should start dealing with Boeing for the purchases of advanced aircrafts.

The company should emphasis more on providing insurances of the passengers.

The advertising campaign should be evolved with new spirit irrespective of how well the come performs; the advertising campaign should be in run.

The employer has to be pushed, and it is important for the executives to work and handle the employee in cordial and healthy environment i.e. fun and love.

The present CEO and his secretary have renewed their commitment towards achieving all possible alternatives, and have taken concrete measures in this regard.


The company has to handle it rival with more convincing manner, it is equally important to avoid repeated court battles.

The company should start expanding…… [Read More]

View Full Essay

Classic Airlines CA Must Compete in a

Words: 2385 Length: 8 Pages Document Type: Essay Paper #: 44343094

Classic Airlines (CA) must compete in a dynamic 21st century global economy with a limited budget and the prospects of limited capital resources. Therefore, profit maximization becomes a function of performance management of fiscal, customer, and facility operations. Streamlining of operations will not only save on internal operating costs, the analysis will also remove processes that do not add value and to which customers may not want to experience in the first place. For example, "I know you may need to automate customer service control costs, but there should always be the option to talk to a real person." (Boyle, 2004)

The program membership into the company frequent flier program is 80% business travelers and 20% leisure travelers

. Core operations and customer service practices should be centered around the expectations of this class of customer. The process with respect to the trip a business traveler expects to receive on…… [Read More]


Boyle, K. 2004. Classic Airlines Exhibit B

Ketler P., Keller K. 2007. Design and Managing Services. A Framework for Marketing Management, Third Edition.

Kotler P., Keller K. 2007. Setting Product Strategy and Marketing Through the Life Cycle. A Framework for Marketing Management, Third Edition.

University of Phoenix. Classic Airlines.
View Full Essay

Southwest Airlines Analysis Established in 1971 by

Words: 1466 Length: 5 Pages Document Type: Essay Paper #: 92478961

Southwest Airlines Analysis

Established in 1971 by Herbert D. Kelleher and several business partners, Southwest Airlines has secured a strong position in the airlines industry over the last 35 years. Southwest and its wholly owned subsidiary, Air Tran, serve a combined 103 destinations in 41 U.S. states, the District of Columbia, the Commonwealth of Puerto ico, and six near-international countries (Johnson, 2011). Both entities combined offer over 4000 daily flights. The Southwest Airlines corporate vision and self-concept is "America's low-cost, low-fare airline" (West-Grubbs, 2005). This is more than an espoused philosophy -- it's part of an operational model that is permeated throughout all business operations.

Short "peanut" flights are the airline's specialty. Southwest operates almost exclusively with only one type of plane in its fleet -- the Boeing 737 -- a quieter, more fuel efficient, and easier to maintain model which has helped reduce costs. Profit potential is the driving…… [Read More]


Enz, C.A. (2009). Hospitality Strategic Management: Concepts and Cases. (2nd ed.). John Wiley and Sons.

Gittell, J.H. (2005). The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance. McGraw-Hill Professional.

Hill, C. & Jones, G. (2009). Strategic Management Theory: An Integrated Approach. (9th ed.). Cengage Learning.

Johnson, Cynthia. (2011). "Industry Snapshot: Airline." Hoover's Online, [online]
View Full Essay

Organizational Culture at Southwest Airlines and Koch Industries

Words: 1272 Length: 4 Pages Document Type: Essay Paper #: 70917704


There are many different pathways to success for companies, and as a result successful organizations can have distinctly different cultures. This paper will examine a couple of different companies – Southwest Airlines and Koch Industries, to examine their different cultures, and how those cultural differences have emerged, and support the overall business objectives of those two organizations.

Culture of Southwest Airlines

The Southwest Airlines culture is one of the more celebrated organizational cultures in business. The company is based around \" A warrior spirit, a servant\'s heart and a fun-loving attitude.\" A focus on fun-loving is more to the day-to-day, as the servant emphasis, but the warrior heart showcases that employees at Southwest are expected to rise to the challenges that they face, and overcome obstacles in their service (Makovsky, 2013).

These values are even reflected on the company website. For example, this month the Star of the Month…… [Read More]

View Full Essay

Southwest Airlines Porter's Five Forces

Words: 679 Length: 2 Pages Document Type: Essay Paper #: 93861155

For short haul routes, customers have the option of driving or even taking the train. There are often low switching costs associated with driving. As the hassles associated with flying have increased, switching has increased as well. hile flights on longer routes are faster, there is often a price-performance tradeoff. The longer the flight, the lower the threat of substitutes.

The intensity of rivalry is high in the airline industry. There is little to differentiate airlines. Each airline has high fixed costs. Exit costs are high, as each airline has high fixed costs and only operates in the airline industry. In addition, the industry is subject to intermittent overcapacity. In addition, the service is highly perishable -- an empty seat cannot be resold later. This spurs intense competition to fill airplanes. ith low switching costs and a low diversity of rivals, there is a high degree of rivalry.

The airline…… [Read More]

Works Cited:

FRBSF. (2002). Competition and regulation in the airline industry. Federal Reserve Bank of San Francisco. Retrieved May 1, 2010 from 

Grant, R. (2005). Contemporary strategy analysis. Malden, MA: Blackwell Publishing

McCormick, G. (2010). U.S. airlines more cautious on '10 fuel hedges. Reuters. Retrieved May 1, 2010 from article/idUSTRE61O59Z20100225

Porter, M. (1980). Porter's five forces. QuickMBA. Retrieved May 1, 2010 from
View Full Essay

Southwest Airlines

Words: 2977 Length: 6 Pages Document Type: Term Paper Paper #: 57092356


An Examination of Southwest Airlines

Globalization and Technology

Improving eturns

Application of the I/O Model

Application of the BV Model

Mission and Vision Statement

Stakeholder Influences

Southwest Airlines has been one of the aviation industry's success stories; founded in 1967 the airline pioneered the low cost carrier model, and grew organically leveraging a first mover advantage (Morrison, 2001). The airline now operates approximately 3,600 flights every day, employees 45,009 staff and with the acquisition of AirTran in 2011 it became the largest domestic U.S. carrier (Southwest Airlines, 2014). The airline has grown, but in recent years the airline industry has seen significant constraints on growth due to the maturity of the industry in the U.S. along with the economic influences constraining growth (IATA, 2014). However, this does not mean there is not room for growth; to assess ways in which the firm may improve and understand the position of…… [Read More]


Belobaba, Peter; Odoni, Amedeo; Barnhart, Cynthia, (2009), The Global Airline Industry, John Wiley & Sons

Buchanan, D; Huczynski, A, (2010) Organisational Behaviour, Harlow, FT/Prentice Hall

Carey, (2014, Oct 14), Steep Learning Curve for Southwest Airlines as It Flies Overseas, Wall Street Journal, accessed at 

Cook Sarah, (2008), The Essential Guide to Employee Engagement: Better Business Performance Through Staff Satisfaction, Kogan Page Publishers
View Full Essay

Southwest Airlines

Words: 1431 Length: 5 Pages Document Type: Term Paper Paper #: 50382617

start an analysis of Southwest Airlines and its success story is the company's mission statement. According to the company's website, the company's mission is "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit"

If we take a brief look at this mission statement, we may find that, differently from many of today's companies, Southwest's mission is not profit maximization, but achieving customer satisfaction through the quality of the services provided. Additionally, the mission statement refers to the joint collaboration and mixture of Company Service and Company Spirit, in the sense that one cannot truly operate and exist without the other. A friendly and efficient working environment is, in Southwest's opinion, a key towards achieving the highest level of customer satisfaction.

The generic strategy for Southwest relies on several important pillars, some of them deriving from the mission statement. The…… [Read More]


1. The Mission of Southwest Airlines. On the Internet at 

2. Zelner, Wendy, and Arndt, Michael. Southwest Airlines is Holding Steady. BusinessWeek Online. February 3, 2003. On the Internet at" target="_blank" REL="NOFOLLOW">
View Full Essay

Southwest Airlines Culture and Management

Words: 3718 Length: 9 Pages Document Type: Thesis Paper #: 39418200

As the value proposition that the company was based on, the attractiveness of flying when it is equal to or less than the cost of gasoline for the comparable trip has helped to create a unique niche for this airline. Their reliance on regional airports within 500 miles of each other has also contributed to the unique value proposition being realized for millions of customers a year.

Southwest Airlines Internal Analysis

SWA is well-known for its ability to keep costs down by concentrating on smaller, less expensive and less congested airports in conjunction with relying only on one type of aircraft, which is the Boeing 737. It has been well-documented that SWA achieves significant training and maintenance cost reductions as a result of relying on a single type of plane (Southwest Airlines Investor elations, 2009). Standardization on a specific type of jet has also enabled the company to streamline and…… [Read More]


Sunil Babbar, Xenophon Koufteros. (2008) the human element in airline service quality: contact personnel and the customer. International Journal of Operations & Production Management, 28(9), 804-830. Retrieved March 9, 2009, from ABI/INFORM Global database. (Document ID: 1534564061).

Terry Bacon (2004). You are how you behave: customers can't be fooled. The Journal of Business Strategy, 25(4), 35-40. Retrieved March 8, 2009 from ABI/INFORM Global database. (Document ID: 678131631).

Trebor Banstetter. (10 February). Southwest Airlines testing onboard WIFI. McClatchy Retrieved March 7, 2009, from ABI/INFORM Dateline database. (Document ID: 1643002901).

Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader, Thomas Dotzel. (2006). Creating New Markets Through Service Innovation. MIT Sloan Management Review, 47(2), 56. Retrieved March 8, 2009, from ABI/INFORM Global database. (Document ID: 994490961).
View Full Essay

Southwest Airlines SWOT Analysis Southwest

Words: 1422 Length: 4 Pages Document Type: SWOT Paper #: 62855129

Customers complain of smaller cramped seats and hence an uncomfortable flight experience. This is because Southwest wants to accommodate as many passengers as it can in one flight and its seats are thus smaller than those found in other airlines. This is especially uncomfortable for those who need extra space due to physical challenges.

The other weakness of Southwest is its customer on-plane experience. Owing to the cost concern, Southwest put as many seats as possible in the planes and only single class seat, economic. It means that the size of a seat in Southwest's airplanes is smaller than a seat in other airlines' aircrafts. Thus, there are some customers could feel uncomfortable with the smaller seats because those customers' physical issues, like the football players. Therefore, the Southwest might loses the business of those customers with special issues.


The threats always come from external environment. And external environment…… [Read More]


[1] "Southwest Airlines 2005 Form 10-K." Retrieved December 2, 2009. p 1 .

[2] "The Mission of Southwest Airlines." . January 1988.

[3] "Southwest Airlines 2005 Annual report." Retrieved Dec 2nd 2009; p 9.
View Full Essay

Southwest Airlines When Southwest Airlines

Words: 2779 Length: 10 Pages Document Type: Thesis Paper #: 69385192

The following definitions may be helpful.

Category 1 APUs are installed where in-flight auxiliary power operation is necessary. Category 1 APUs are usually required for essential APU installations. These APUs have been shown to meet all of the test and analysis requirements of the Minimum Performance Standard (MPS) of TSO C77b, Appendix 1.

Category 2 APUs are installed where in-flight APU operation is not necessary (non-essential installations).

Both Category 1 and Category 2 APUs are acceptable for non-essential APU installations. Category 2 APUs are not required to meet all of the test and analysis requirements that Category 1 APUs are subjected to. (See TSO C77b, Appendix 1, for the detailed requirements). (Category 1 and Category 2 APU, 2005). (See Appendix a for another example of an APU)

History (may need something different for this part - raw research) significant early demonstration was of the first liquid-fueled, fuel cell APU on…… [Read More]


Canadian Inventor Develops Airplane Auxiliary Power Unit Passive Cooling System. U.S. Fed News Service, Including U.S. State News. HT Media Ltd. 2008. Retrieved February 28, 2009 from HighBeam Research: /doc/1P3-1503121691.html" target="_blank" REL="NOFOLLOW">
View Full Essay

Continental Airline

Words: 2764 Length: 10 Pages Document Type: Term Paper Paper #: 33474194


When we are discussing the airline industry and the companies involved here, we need to differentiate between two periods: before the attacks of 11th of September 2001 and after the attacks, because the changes in the economic, social and political environment were so tremendous that they have changed everything radically, both in perceptions and in actions.

efore September 2001, Continental had had a troubled period during the 80s and at the beginning of the 90s, characterized by heavy losses, periods of economic default and bankruptcy. The coming of Gordon ethune, president and COO, later elected CEO, changes began to take place within the company. These changes generally acted on four different plans: financial, marketing, product and people/employees. The success was almost immediate, with increasing value added for the customer, a better atmosphere in the work place and a different attitude from the employees, stimulated by subsequent bonuses and prizes.…… [Read More]



2. Porter's Five Forces. A model for Industry Analysis. Strategic Management. On the Internet at 

3. Grant, Robert M. Case 3. THE U.S. AIRLINE INDUSTRY IN 2004. 2002. On the Internet at

View Full Essay

Southwest Airlines Culture

Words: 1816 Length: 6 Pages Document Type: Term Paper Paper #: 57296120

culture in an organization using Southwest Airlines as a model. It uses Geert Hofstede Four Dimension of Culture to analyze the company and provides an over view of how the company's policies enable it to secure a top position in the industry. It uses 5 sources in MLA Format.

Globalization has changed the way people do business today. Factors like strategies, resources or capacity to produce has become secondary to business agendas. Instead today businesses and businesspeople are more concerned with how they can achieve the maximum productivity and prosperity through alliances. These alliances often span far and wide, pilfering to foreign cultures. Often the alliances prove beneficial to the companies because of observation and approach companies take to deal with partner company's culture. On the other hand there are also cases where the alliances have resulted in losses because partner companies fail to understand each other's culture. For instance…… [Read More]


Ioannou, Lori. Herb Kelleher, Interview: The Best of Herb Kelleher: Southwest's Ceo Says He Succeeds in Business by Putting Staff Needs First and Making Work Fun. Your Company, 08-01-1998, pp 66+.

Author not available. Fortune 5 Hundred: Can Anyone Replace Herb? [Southwest Airlines No. 339] Kelleher's manic stamp is all over Southwest. If he goes, what happens to its famous culture?, Fortune, 04-17-2000, pp 186+.

Yung, Katherine. From David to Goliath: Southwest struggling to stay true to culture in the face of growth., the Dallas Morning News, 12-26-1999, pp 1H.

View Full Essay

Air Industry How the Fuel Cost Effect Airline Tickets in the World

Words: 862 Length: 3 Pages Document Type: Case Study Paper #: 75157000

Air Industry

The cost to run an airline is not cheap by far. Millions and millions of dollars are being spent every. In fact, the Middle Seat requested U.S. Airways and referring firm Oliver Wyman to crunch airline expenditures down to the percentages that an individual passenger earns, taking a difficult look at expenditures of running an air company. With that said, this essay will explain what expenses and costs face today's air industry and also evaluate what the current fuel costs due to the industry and how they affect the ticket prices and the patrons' flying occurrences.

Fuel and Labor

Research shows that Fuel is considered to be the most vital operating expenditure of a commercial airline (28%), the next is by labor (25%). Furthermore, studies show that Labor represents about 75% of all non-fixed prices of airline procedures (Airlines for America, 2015). Downsizings are therefore the first strategy…… [Read More]

View Full Essay

Motivational Profile of Southwest Airlines

Words: 661 Length: 2 Pages Document Type: Term Paper Paper #: 57979287

Practically, the company's management has succeeded to give the employees the feeling that it is not only their job that matters, but them as persons as well. This attitude usually leads to the feeling that the reason for which one comes to work and does his job properly is not the obligation, but his personal satisfaction and pleasure. I consider that all big companies should adopt a policy as such and give their employees the feeling they are highly appreciated and valued.

On the other hand, it is clearly enough that the financial benefits are of great importance as well, because this is the ultimate end of any path in developing a career. Thus, as mentioned above, the fact that the company rewards its people for bringing improvements inside must be a successful policy, as people are practically motivated to do their job and are encouraged to contribute more to…… [Read More]


SWA Airlines/History/, at ;

SWA Airlines/Mission Statement/, at ;

SWA Airlines/History/, at
View Full Essay

RBV One of the Criticisms a Resource-Based

Words: 1580 Length: 5 Pages Document Type: Essay Paper #: 52373006


One of the criticisms

A resource-based view of the firm:

A report on Southwest Airlines to the Board of Directors and CEO

We can be proud that Southwest Airlines has been able to weather the ups and downs of the 21st century economy even while other carriers have struggled. Our airline is a budget, regional carrier with an edgy attitude and an almost cult-like following amongst its loyal patrons. However, consistently sustaining a value-enhancing corporate culture from year to year can be a challenge. This paper will enable Southwest to have a better sense of its internal resources as well as external threats. It will offer a resource-based view (BV) analysis of Southwest Airlines' superior competitive position followed by a SWOT (strengths, weaknesses, opportunities, and threats) analysis.


Southwest began as a regional carrier that gradually has tried to expand its offerings nationally and internationally. It pioneered budget-based flying,…… [Read More]


Bailey, Jeff. (2008). Southwest. Way Southwest. The New York Times. Retrieved: 

Donovan, Kevin. (2001). In rocky times, first-ever EETC for Southwest Airlines is a blowout.

Asset Securitization Report; 1 (40) 4-5. Retrieved:
View Full Essay

Labor and Union Studies Define

Words: 4045 Length: 10 Pages Document Type: Thesis Paper #: 5326538

All of the employees on an airplane, for example, could form themselves into a vertical bargaining unit if they chose, the unit including stewards and stewardesses, as well as pilots. Similarly, in a school, teachers, janitors, and office staff could all form a vertical unit. In contrast a horizontal bargaining unit unites all those who perform similar work. The fact that the pilots at Spirit Airlines belong to a pilots union that includes pilots from other airlines means that they constitute a horizontal bargaining unit. As well, teachers in the Chico school could form a horizontal bargaining unit if they joined with other teachers at different schools, and even in different districts. Members of a bargaining unit agree to work together because they share common interests and goals. Bargaining units appear either as elements of unions or as workers uniting for a common purpose. An entire union is also frequently…… [Read More]

Works Cited

"Arbitration panel rules in Favor of Spirit Airlines pilots in days-off conflict." Airline Industry Information, 18 March 2009. URL: .

Beam, Christopher. "Uncivil Union: Does card check kill the secret ballot or not?" 10 March 2009. URL: .

Craggs, Tommy. "King NBA: What's with the overpraise for pro-basketball commissioner David Stern?" 19 February 2009. URL: .

Epstein, Richard a. "Epstein: Mandatory Labor Arbitration." Washington Times. 24 March, 2009. URL: .
View Full Essay

Environmental Concerns at Fll Fort

Words: 1219 Length: 4 Pages Document Type: Research Proposal Paper #: 74416715

Port Everglades is a predominantly industrial area, with a container port and cruise ship port. Overall, however, noise levels at FLL for all airlines are below the federal standards.

The effort to manage noise pollution at FLL is ongoing. The airport authorities have submitted Noise Mitigation Principles to the FAA and are awaiting feedback on a preferred alternative for noise mitigation. The Broward County Board of County Commissioners also has a consultant to implement the noise mitigation program forthcoming.


The growth of FLL has mirrored growth in the region. The population of South Florida is expected to grow a further 25% by 2020. This will increase the strain on FLL. The lands adjacent to the airport are all developed, so there is little room for expansion. The 9R/27L runway, for example, cannot be expanded to accommodate jet traffic because of the course of I-95. Therefore, flights on the 9L/27R…… [Read More]

Works Cited

No author. (no date). FLL International: Building a Green Airport. Clean Airport Partnership. Retrieved November 8, 2008 at

No author. (2008). Noise Information. Broward County. Retrieved November 8, 2008 at ; 

Andrus, Katherine (2006) ATA Comments on FAA Noise Analysis for Fort Lauderdale-Hollywood International Airport. Air Transportation Association. Retrieved November 8, 2008 at  no author). (2000). Aviation and the environment: airport operations and future growth present environmental challenges United States General Accounting Office. Retrieved November 8, 2008 at 

No author. (no date). FLL International: Building a Green Airport. Clean Airport Partnership.
View Full Essay

Herb Kelleher Co-Founder of Southwest

Words: 4943 Length: 12 Pages Document Type: Term Paper Paper #: 51656532

During the year 1972, the All Houston service was transferred to Houston's Hobby Airport from Houston Intercontinental. This move was prompted by Kelleher who said that after all why customers have to drive 45-minutes to take a 40-minute flight. With several illustrious years, the year 1977 saw SWA carrying its fifth million passengers and its shares are listed in the NYSE as "LUV." In 1978, Kelleher took the reigns from the outgoing President Lumar Muse and becomes the interim CEO and the Chairman of the Board. SWA's airline N52 is named as the "Herbert D. Kelleher" to honor the co-founder of the airline. In the later part of the year, Kelleher is given the post of permanent Chairman of the Board. ("We weren't Just Airborne Yesterday: Times flies when you're having fun," 2007)

The year 1982 saw Kelleher become the permanent President, CEO and the Chairman of the Board for…… [Read More]


Chuck, Lucier. (2004) "Herb Kelleher: The Thought Leader Interview" Strategy +

Business. Retrieved 23 July, 2007 at 

Dubrin, Andrew J. (2007) "Leadership Research findings, Practice and Skills" Houghton

Mifflin Company.
View Full Essay

Motivating Employees You Pick 2 Companies Write

Words: 2690 Length: 8 Pages Document Type: Essay Paper #: 45661278

Motivating Employees

you pick 2 companies write their motivation techniques. I pick intrinsic motivation and extrinsic motivation. And compare companies. Do papers have database, searches people pulled web. You find UOPHX Website writes companies listed, pick.

Motivating employees at two companies:

Ben & Jerry's versus Southwest

Motivational theories by their very nature address companies in a fairly generic, prescriptive format. However, two corporations exist that continue to be very successful, after many years of impressive financial growth, seem to break all molds, yet confirm one of the most noteworthy theories regarding what motivates employees -- intrinsic vs. extrinsic motivation. Ben & Jerry's began as a small company based in Vermont that, despite or because of its ethical ideals, has become an integral part of American culture. Ben & Jerry's changed the way Americans consume ice cream, shifting the focus from quantity to quality. Southwest Airlines is a largely regional airline…… [Read More]


Activism. (2012). Ben & Jerry's. Retrieved: 

Bailey, Jeff. (2008). Southwest. The New York Times. Retrieved:
View Full Essay

General Management and Decision-Making

Words: 602 Length: 2 Pages Document Type: Essay Paper #: 36478136

corporate culture at outhwest Airlines. Provide concrete examples of how its culture is displayed.

The mission of outhwest Airlines tells it all:

We are committed to provide our employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of outhwest Airlines. Above all, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every outhwest customer. (About outhwest.

The corporate culture in A is epitomized by a sense of 'goofiness' and fun leading colleagues to not only maintain a friendly environment amongst themselves but to also seep these good spirits down to clients. Employees, for instance have been allowed to work in pajamas for a day and rocking chairs are placed by meetings. Employees are respected. They are referred to as 'people', and the…… [Read More]


Culture is the key at Southwest Airlines

Southwest Airlines
View Full Essay

People Are the Main Focus of Southwest's Business Strategy

Words: 987 Length: 3 Pages Document Type: Essay Paper #: 13134325

Investing in Each Other: Southwest's People-Management Strategy

Southwest Airlines' overall people-management strategy is focused primarily on achieving good customer relations (Gallo, 2013). The basis of good customer relations, however, is good employee relations. When employees feel valued by employers, that value is passed on from employees to customers, so goes the theory according to Southwest founder Herb Kelleher (Gallo, 2013). It is, in effect, a top-down strategy of appreciation and "spirit of mission." The spirit of mission at Southwest Airlines is defined as a "warrior spirit" -- a cumulative effort by the entire workforce designed to facilitate a family-like atmosphere all the way around, from management to subordinates to customers: all are treated like members of one big family -- such is the basic environment in which the airline's people-management strategy is situated (Gallo, 2013). However, as researchers reveal, there is even more to the Southwest story. At the heart…… [Read More]


Gallo, C. (2013). How Southwest and Virgin America Win by Putting People Before

Profit. Forbes. Retrieved from gallo/2013/09/10/how-southwest-and-virgin-america-win-by-putting-people-before-profit/

Gittell, J. (2003). The Southwest Airlines Way. TheCLCI. Retrieved from 

Southwest Report. (2010). Southwest One. Retrieved from
View Full Essay

Strategy Implementation

Words: 1681 Length: 5 Pages Document Type: Term Paper Paper #: 71869537

Business - Management

Strategy Implementation

Southwest Airlines is the nation's low fair, high customer satisfaction airline. It mainly serves short haul cities, offering single class air transportation, which aims for the business commuter as well as leisure travelers. "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (About Southwest, 2010). Southwest's mission statement expresses its core competency in its dedication to the highest quality of customer service. Their strategy is explained for providing this high quality customer service by providing warmth, friendliness, individual pride and company spirit. What their mission statement does not state is the organization's strengths, values and purpose. They also don't explain what the organization is trying to accomplish. These are two very important things that should be included so that the mission statement would be complete.

Southwest Airlines uses…… [Read More]


About Southwest. (2010). Retrieved from ?int=GFOOTER-ABOUT-MISSION" target="_blank" REL="NOFOLLOW">
View Full Essay

Organizational Behavior and Teamwork

Words: 9355 Length: 30 Pages Document Type: Term Paper Paper #: 50662786


Organizational Behavior and Teamwork


Southwest Airlines, Inc. has become an example of notable success. One reason for its significant achievement is its application of Reinforcement Theory to its employees. These applications have resulted in a highly motivated workforce, which is intimately tied to Southwest's success among business leaders. Even so, not even Southwest can satisfy its employees' needs according to Maslow's Hierarchy; rather, Southwest can only give some raw materials for satisfying those needs.

Are Southwest Airlines Inc. leadership and policies fulfilling Maslow's Needs Theory stages?

Abraham Maslow's 5-stage needs theory, developed in the United States during the 1940's and 1950's (Chapman, Abraham Maslow's Hierarchy of Needs, 2010), includes the following stages: biological and physiological needs; safety needs; belongingness and love needs; esteem needs; and self-actualization (Chapman, Abraham Maslow's Hierarchy of Needs, 2010). The most basic needs that are basic to survival and are at the bottom…… [Read More]

Works Cited

Coca-Cola Company. (2012). Careers. Retrieved on October 24, 2012 from Web site: 

Coca-Cola Company. (2012). Sustainability. Retrieved on October 24, 2012 from Web site: 

Erdogan, B., & Bauer, T. (2010). Organizational behavior. Retrieved on October 24, 2012 from Web site: 

IWon. (n.d.). Careers. Retrieved on October 24, 2012 from Web site:,15623,1310,00.html
View Full Essay

Tourism After September 11

Words: 11294 Length: 45 Pages Document Type: Term Paper Paper #: 53060413

Terrorist Attacks on New York City

Consumer ehavior and Risk

Terrorism and Consumerism in the Melting Pot

How has September 11 Impacted Americans

Economic Impact of terrorism

Outlook for the New York Economy

Examination of the Effects on usiness

Regaining Consumer Confidence

Sampling Procedures

Survey Construction

Survey results

Recommendations for Further Studies

Survey of Consumer Patterns After The September 11 attacks on the World Trade Towers

Survey Results presented Graphically

Store Owner Interviews

The Impact of the Terrorist Attacks on New York City: One Year Later Chapter 1

The attacks on the World Trade Towers on September 11, 2001 threatened the American People's sense of security in a way that had not been felt since the attack on Pearl Harbor. To say that the attacks changed the lives of many people would be an understatement. The attacks literally brought the country to a halt for nearly three days. It can…… [Read More]


American Bankers Association. 2001. "Post Sept. 11 Survey Shows Nation's Bankers Are Optimistic." ABA Press Release, December 3, 2001.

Atkinson, J.W. 1957. Motivational determinants of risk-taking behavior. Psychological Review,

Barone, Ronald; M. Rigby, Peter;Schwartz, Bruce; Simonson; Arthur F; Chew; William H;

Eiseman, Barbara A, and Shipman, Todd A. 2002. Consequences of Sept. 11 Attacks Put
View Full Essay

High Fuel Costs on the

Words: 4320 Length: 14 Pages Document Type: Research Proposal Paper #: 61115111

According to these airlines, the public can help by contacting their Congress people.

According to the airlines in question, there are in fact (or have been) regulations in place in order to discourage the phenomenon of uncontrolled speculation and manipulation in world markets. These have however been weakened or removed, resulting in the rapid rise of fuel prices today. The claim is in fact that rising demand and diminishing supply cannot account for the rise in oil prices that have been experienced over the last year.

Alexandra Marks (2008) also addresses the role of the Government in encouraging higher fuel prices. According to airline industry experts and analysts, Congress is not doing enough to curb speculation. If this is not done very soon, according to these experts, the aviation industry could face a collapse in the not very far future, that is in danger of crippling the economy of the…… [Read More]


AOPA ePublishing staff. AOPA working on future avgas. 

Credeur, Mary Jane. (2008, July 9). Northwest Air to Cut 2,500 jobs to Blunt Fuel Costs. Bloomberg Press. 

Hegeman, Roxana. (2008, July 8). Soaring aviation fuel cots ground many pilots. 

Lynch, Kerry. (2008, Mar. 24). AOPA, Greens Battle Over Lead in AvGas. Aviation Week.
View Full Essay

Strategic Management Process Vision Goals Objectives

Words: 1347 Length: 5 Pages Document Type: Term Paper Paper #: 97716810

Business - Management

Strategic Management Process/Vision, Goals, Objectives

"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2011).

A mission statement defines the company's purpose and primary goals. Its main function is internal to classify the key measure or measures of the company's achievement and its prime viewers are the leadership team and the stockholders. A good mission statement should: express the core competency of the business, including the organization's strengths, values and purpose, state the organization's overall strategy for determining long-term success, explain why they organization exists and explain what the organization is trying to accomplish (Mission Statements and Vision Statements, 2011).

Southwest's mission statement expresses its core competency in its dedication to the highest quality of customer service. They explain their strategy for providing this high quality customer service…… [Read More]


Kotelnikov, Vadim. (n.d.). Corporate Vision, Mission, Goals and Strategies. Retreived from 

Mission Statements and Vision Statements. (2011). Retrieved from 

Stacy, Diane. (2007). How important are company values? Retreived from
View Full Essay

Electronic Ticketing Developing the Business

Words: 4726 Length: 17 Pages Document Type: Thesis Paper #: 51907357

In the case of electronic ticketing, while the overall risk of the actual process of electronic ticketing has proven to be minimal for implementation, it is still very important that we run risk evaluation tests in order to see if the integration of the model of electronic ticketing will gel into out company structure as well as it has for other business structures.

Each of these eight areas is established throughout the process of any project management. In the very first stage of initiation, keeping in mind the phenomenon of electronic ticketing and its history, it will be very important to establish an integration program and a scope dimension in order to make clear the overall implementation process of the new technology across the company. Developing a business case here will therefore serve the purpose of defining the integration strategies and the overall potential scope of the technology within the…… [Read More]


Holtzman, J. (1999). Getting Up to Standard. in: PM Network 13 (12)

Heerkens, G.R. (2007). Project Management: 24 steps to help you master any project. McGraw-Hill Companies Inc.

IATA, (2009). Electronic Ticketing for Passengers. Retrieved from:

IATA, (2009). Simplifying the Business. Retrieved from:
View Full Essay

Direct Air Management and Marketing Mistakes

Words: 2797 Length: 8 Pages Document Type: Case Study Paper #: 14787673

Dierct Air - Management & Marketing Mistakes

The following case study employs the array of industry metrics discussed above to determine major factors that contributed to Direct Airways filing for Chapter 11 bankruptcy during the time period from 2007-212. This time period was chosen because SEC filings at that time available, providing valuable insight into the stark differences between the two airlines. Direct Airways was a major U.S. carrier that was founded in 2001 and operated for 7 years until it fell into bankruptcy in 2001. This terminated an unrestrained years for Direct Airways, which filed for Chapter 11 bankruptcy last year of 2012 (Jayanti).

I understood that already the subject of a federal investigation by transportation regulators, the outdated charter service Direct Air long ago would soon may be facing a far-reaching investigation of its finances by the bankruptcy trustee (Bomkamp). The lawyer governing Direct Air's bankruptcy went ahead…… [Read More]

Work Cited

Barla, P., & Koo, B. (1999). Bankruptcy protection and pricing strategies in the U.S. airline industry. Transportation Research.Part E, Logistics & Transportation Review, 35, 101-120.

Borenstein, S., & Rose, N.L. (1995). Bankruptcy and pricing behavior in U.S. airline markets. The American Economic Review, 85(2), 397-397.

Borenstein, S., & Rose, N.L. (2003). The impact of bankruptcy on airline service levels. The American Economic Review, 93(2), 415-415.

Baran, Michelle. Uncertainty over refunds surrounds Direct Air's bankruptcy. 2 April 2012. . 29 November 2012.
View Full Essay

Jeffery A Smisek CEO of

Words: 1023 Length: 3 Pages Document Type: Essay Paper #: 91804814

In fact, he is not taking any salary or bonus until Continental becomes profitable again (some experts think that could come about this year). Work culture is extremely important to him. He says, "I am a huge believer in the work culture here,' Mr. Smisek says. 'We call it "working together" but what I like to say is that we treat people "like your momma taught you to" - as we would like to be treated'" (Lemer, 2010). Smisek is candid and not afraid to speak out about government rules and guidelines, and he is frank and honest about what he can and cannot do. He is a strong leader because he makes his point firmly, is trustworthy, and cares about the airline he manages.

Gary Kelly is also passionate about his airline and its success. When asked how he sees the future, Kelly responds, "So, it remains to be…… [Read More]


Editors. (2009). Gary Kelly. Retrieved 3 April 2010 from the Lincoln Financial Group Web site: .

Editors. (2010). Jeffery A. Smisek. Retrieved 3 April 2010 from the Web site:
View Full Essay

Carbon Footprint Qantas Carbon Footprint Researcher One

Words: 1487 Length: 5 Pages Document Type: Essay Paper #: 93091176

Carbon Footprint

Qantas Carbon Footprint

Researcher One

Corporate Governance

Qantas corporate governance statement mentions that Qantas has an appropriate corporate governance structure to ensure the creation, protection, and enhancement of shareholder value (Qantas, 2012). Based on this statement alone it seems as if Qantas does not promote a triple bottom line or any other measure of sustainability in the summary of their corporate governance strategy. Other firms in the airline industry make a stronger dedication to social and environmental issues in their corporate governance. Continental for example has significantly more mentions of such causes as well as a plethora of various projects to address these causes (Continental Airlines, 2012). Although Qantas does address such business functions later in their document, their corporate governance strategy seems to be more focused on shareholder value than a more balanced scorecard.

In response to pressures to mounting pressures to address ecological concerns about issues…… [Read More]

Works Cited

Airline Tickets, 2011. How Airlines Cut Costs. [Online]

Available at:  / [Accessed 5 February 2012].

Continental Airlines, 2012. Ethics and Compliance. [Online]

Available at:
View Full Essay

Organization's Philosophy Assessing the Culture of Southwest

Words: 650 Length: 2 Pages Document Type: Essay Paper #: 56802571

Organization's Philosophy

Assessing the Culture of Southwest Airlines

airline to never declare bankruptcy and stabilize its customer base during recessionary periods over the last ten years, Southwest Airlines has consistently been able to translate their unique vision, mission, and values into consistently profitable performance (hoades, 2006). The mission statement of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit (Strategic Direction, 2005).

Company Culture

The culture of Southwest Airlines is highly egalitarian in nature, designed to enable a high degree of information and knowledge exchange due to the flat layers and small span of control (Hardage, 2006). The founders of Southwest deliberately constructed an organizational structure contributes to rapid collaboration and openness of communication (hoades, 2006). The culture is also anchored in the highly non-conformist nature of the founder and CEO Herb Kelleher who infuses an…… [Read More]


Freiberg, K. And Freiberg, J. (1996), Nuts: Southwest Airlines' Crazy Recipe for Business and Personal Success, Broadway Books, New York, NY.

Ginger Hardage (2006). PROFILE: COMMUNICATING THE SOUTHWEST WAY. Strategic Communication Management, 10(3), 4.

Thomas A. Kochan (2006). Taking the High Road. MIT Sloan Management Review, 47(4), 16-19.

Lee, William G. (1995). Southwest Airlines' Herb Kelleher: Unorthodoxy at work. Management Review, 84(1), 9.
View Full Essay

Beyond Clienthood

Words: 4449 Length: 10 Pages Document Type: Term Paper Paper #: 81683124

Chassidic fundamentalist environment in a part of Williamsburg in Brooklyn NY. She lives with her parents but has often been thrown out of the house and has other times tried to run away. She is 19 years old, and works fulltime as a nursery teacher, a job that she detests and that her mother forced her into. She has minimal independence skills, little social maturity, i.e. developmentally behind her age in comparison to 'normal' American society, although has an IQ that I suspect is quite high. Given her lack of secular subjects, all of Ellie's knowledge comes from books that she acquired from the library when she, benign thrown out of the house, found her refuge there at night. Ellie is totally ignorant therefore of some subjects, such as math and geography, but has a knowledge of others, such as Latin and Greek that others her age would not have.…… [Read More]


Almond, G.A., Appleby, R.S., & Sivan, A. (2003). Strong religion: The rise of fundamentalisms around the world. Chicago: The Univ. Of Chicago Press.

Antoun, R.T. (2001). Understanding Fundamentalism: Christian, Islamic, and Jewish movements. Oxford: Altamira Press.

Heilman, C. (2007). Jews and fundamentalism, Journal of Ecumenical Studies, 42, 1-9.

Heilman, C., & Friedman, M. (1991). Religious fundamentalism and religious Jews. In Fundamentalisms Observed, ed. M.E. Marty, R.S. Appleby, pp. 197-265. Chicago: Univ. Chicago Press.
View Full Essay

Southwest Fosters Its Organizational Culture

Words: 927 Length: 3 Pages Document Type: Term Paper Paper #: 24753204

Considering Kelleher's leadership of Southwest, I believe that he falls in the "team leader" quadrant for the simple reason that he emphasized the importance of both task and relationships, led by example and built an organizational culture, which encouraged people to realize their full potential.

4. Southwest believes that employees come first. However, unlike many other organizations, this is not merely a slogan at Southwest that the company pays lip service to. It lives, breathes and practices the philosophy through aligning its systems, structure, policies, and procedures so that employees know that they do truly come first. More important, the leaders at Southwest lead by example so that employees come to learn what the right thing is and that the company truly believes in encouraging its people to "do the right thing." Southwest also lets its people know that they come first through ensuring that they have all the information…… [Read More]

Works Cited

Freiberg, K. & Freiberg, J. Nuts. London: Orion Publishing, 1998.
View Full Essay

Leadership Self-Assessment Analysis

Words: 2825 Length: 10 Pages Document Type: Term Paper Paper #: 88730466

Leadership Self-Assessment Analysis

In the wake of the corporal scandals of Enron and the Arthur Anderson Company, there have been increased calls for strong ethical leadership. Leadership had always been regarded as a key factor in ensuring the effectiveness of any organization. However, new models are also being developed to challenge the limitations of the prevailing classical theories of leadership.

This paper argues for a tempered approach, one that combines effective leadership with good management. Both factors are important, since over-managed and under-led organizations tend to lose sight of their goals. By the same token, while charismatic leaders can lead their organizations to high levels of success, the lack of management skills means that such victories do not last in the long run.

The growing awareness of corporate and white-collar crime has likewise presented new challenges to the classical leadership model. Organization leaders should now be wary of lawsuits the…… [Read More]


Bolman, Lee G. And Deal, Terrence E. 1997. Reframing Organizations: Artistry, Choice and Leadership. San Francisco: Jossey-Bass, 2nd ed.

Northouse, Peter G. 1997. Leadership: Theory and Practice. Thousand Oaks: Sage Publishing.
View Full Essay

Role of Islam as a Unifying Force

Words: 4109 Length: 14 Pages Document Type: Term Paper Paper #: 4354718

role of Islam as a unifying force

Perhaps more than any other religion in the world, Islam has put to work its less obvious sense in order to unify the peoples sharing the same belief. Through its art, its common language and its judicial system that has the Koran teachings at its base, Islam was a unifying force among the Arabic peoples of the Arabic Peninsula, Northern Africa and the Middle East.

There is a short discussion I would like to address here and that is to identify the differences between culture and civilization. This will help us see how religion LO is included in this set of concepts. From my point-of-view, religion LO can be considered an element of civilization through its cultural component. If we exclude Marxist ideology that argue that civilization is but a certain level that culture has attained and make no distinction between the two,…… [Read More]

View Full Essay

Administered a Culture Survey E G the Oci

Words: 833 Length: 2 Pages Document Type: Essay Paper #: 21187653

administered a culture survey (e.g., the OCI) to all store employees (a.k.a. "crew members") and management, do you think espoused culture as described by management would match the culture expressed by the employees? Why or why not?

I think it likely that the espoused culture as described by the management of Trader Joe would match that expressed by the employees as a whole since, as the article indicates, employees receive intensive training during which they are likely imbued with culture expectations on n overt and covert level. More so, Trader Joe has its culture explicitly delineated and customer service is emphasized. The employee of Trade Joe who wishes to retain his or her position - and who does not given the attractive compensation, the difficulty in retain a job today, the opportunities 'at the end of the tunnel' and Trader Joe's fun and positive working environment -- would seek to…… [Read More]

Bloomberg Business week "Twenty Best Companies for Leadership 

Solomon, M. (2010) Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization, Solomon, Amacom Books (New York)

Twitchell, J. (June 16, 2009) upstart to $1 billion behemoth, Zappos marks 10 years. Las Vegas Sun.
View Full Essay

Level 5 Hierarchy Leader

Words: 1145 Length: 4 Pages Document Type: Term Paper Paper #: 67110547

Hierarchy Leadership

Henry IV Part

There are many fears people have for the unknown. However, the confidence a leader has when facing unknown risks sets him apart. That is an aspect ichard Branson the Chief Executive Officer of the virgin group understands and takes to his advantage. He faces the risks coming his way with confidence as he drives his team towards the achievement of his company goals and objectives. For ichard Branson, there is always a positive end to every challenge faced, and that drives him courageously to face any difficulties. ichard Branson has managed setting up standards for a vast range of virgin logo. He has a vast empire, entertainment industries like Virgin records, telecommunications ventures like Virgin Mobile and airline business such as Virgin Atlantic Airways (Lambert, 2012). The major aim for ichard is self-achievement. This is a part of life; he has reached through several challenges.…… [Read More]


Branson, R. (2012). Richard Branson: Be a Leader - Not a Boss. BasinessDay, Retrieved from

Branson R. (2011). How Can I Empower Employees? Entrepreneur, Rehievedfrom ml article/2l7 880

Branson, R. (2011). Look Good in a Corporate Photo. Bloomberg Businessweek,

Collins, J. (2001). Level 5 Leadership: The Triumph of Humility and Fierce Resolve, Harvard Business Review, Retrieved from
View Full Essay

Krugman vs Marriott

Words: 940 Length: 2 Pages Document Type: Term Paper Paper #: 73866042


Comparing Krugman's and Marriott's Attitude Towards Labor

Paul Krugman (1998) has argued labor is treated as a commodity under capitalism, with employees treated as cogs in a machine and no consideration is given to their needs. By contrast Bill Marriott argues that for his firm; Marriott Corporation, employees matter, and that when they known they are important to the employer, who will listen to their concerns and ideas, they will be happier and deliver better service for their employers. These two approaches appear to be diametrically opposed, with one arguing there is a dehumanizing of workers, the other emphasizing the value from embracing the human elements of the employment relationship.

There is a plethora of proof that employees may be treated as commodities, with employer simply seeking to maximize the benefit they obtain from their labor. It may be argued that this was the core motivation behind the well-known…… [Read More]


BBC News, (2005) Gate Gourmet: Profile, [online]  24th Oct 2013

Buchanan, D; Huczynski, A, (2010), Organizational Behavior, Harlow, FT/Prentice Hall

Cook, Sarah, (2008), The Essential Guide to Employee Engagement: Better Business Performance Through Staff Satisfaction, Kogan Page Publishers

CTV News, (2011), Employees on strike at Marriott hotel, [online]  24th Oct 2013
View Full Essay

Quality Management Compare and Contrast

Words: 1069 Length: 3 Pages Document Type: Essay Paper #: 4995469

"In India, there are no Big Macs because the Hindu people don't eat beef. However, they have the Maharaja Mac, which a Big Mac is made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki" (Adams 2007). However, despite the fact that McDonald's must face what may seem like insurmountable challenges, like selling its 'burgers' in a nation like India where a high percentage of the population is vegetarian or does not eat beef for religious reasons, it still holds to the same quality standards of standardized operating and assembly procedures. This enables the McDonald's style to be exported across borders, even when accommodations must be made.

Meyer similarly keeps a tight reign upon quality control at his organization. But it is quality that his obsession, not that "French fries had to be exactly 0.28 inches thick" (Schlosser 2005). While, "the McDonald's operations manual today…… [Read More]


Adams, Beatrice. (2007). McDonald's strange menu items across the world. Trifter.

Retrieved October 15, 2011 at 

Collins, Glenn. (2009). The accidental empire of fast food. The New York Times.

Retrieved October 15, 2011 at
View Full Essay

World's Economy Continues to Struggle it Has

Words: 1598 Length: 6 Pages Document Type: Research Paper Paper #: 45783164

world's economy continues to struggle it has become fashionable in some political circles to advocate the adoption of a type of tax described as a carbon tax as a method of minimizing spiraling government costs. Use of the word, "carbon," is somewhat misleading. The broad meaning of the carbon tax term is to define a tax that is designed to not only raise revenue but also change the behavior of a society's consumers (Baumol, 1972). The theory is to raise the cost of a good or service through the imposition of a carbon tax in an effort to offset the negative effects that the good and service causes. The most obvious example is the use of a carbon tax to fight the effects of pollution. The manufacturer who builds its plant next to a river and proceeds to dump its polluting by-products into said river would ordinarily not suffer any…… [Read More]


AAP. (2011, July 25). Industry group says carbon tax could force thousands of tourism businessess to close. Herald Sun .

Australian Bureau of Statistics. (2007). Economic Importance of Tourism. Melbourne: Australian Bureau of Statistics.

Australian Energy Exchange. (n.d.). Demystifying the Carbon Tax Proposal. Retrieved September 20, 2011, from Energy Action: 

Baumol, W.J. (1972). On Taxation and the Control of Externalities. American Economic Review, 307-322.
View Full Essay

Breaking the Glass Ceiling Xerox's Ursula Burns

Words: 2071 Length: 7 Pages Document Type: Term Paper Paper #: 20649573

Ursula Burns, Chief Executive Officer at Xerox

Although many authorities agree that the glass ceiling is still in place, it is clear that it has at least been shattered somewhat with many women leading Fortune 500 companies today. Leading the charge has been Ursula Burns, chairman and chief executive officer at Xerox Corporation since July 2009, making her the first African-American woman to lead an S&P 100 corporation. This paper reviews the relevant literature to provide Burns' background, an analysis of her leadership style and philosophy and how they align with the corporate culture at Xerox, an examination of Burns' personal and organizational values and an evaluation concerning how Burns' values most likely influence ethical behavior at this company. Finally, an analysis of Burns' three greatest strengths and weaknesses is followed by a discussion concerning the quality that most contributes to this leader's success and an assessment concerning how communication…… [Read More]


Alleyne, S. (2010, February). Unduplicated success: Named CEO of Xerox, Ursula M. Burns is making history as the first African-American woman to run one of the world's largest corporations. Black Enterprise, 40(7), 88-92.

Brimhall, C.L., Greif, T. & Buchsbaum, T. (2013, February). Teaching authentic adaptive leadership and organizational strategies using a case study. International Journal of Strategic Management, 13(1), 97-101.

Bryant, A. (2010, February 20). Xerox's new chief tries to redefine its culture. The New York

Times. Retrieved from ?
View Full Essay

HRM Strategy

Words: 978 Length: 3 Pages Document Type: Essay Paper #: 57249008

Google's human resources strategies are effective. The objective of Google's human resources strategy is to attract the best workers in its industry and to retain them. Knowledge industries compete for the brightest workers by offering them a variety of enticements -- money, perks, benefits and opportunity to work on projects that interest them. It is basically H by highly intelligent, creative people for highly intelligent, creative people. The point is that Google needs to experience continuous innovation in order to maintain its position as industry leader in a fast-evolving knowledge industry. Thus, it needs to attract and find the brightest, most creative people. Google's track record speaks for itself in terms of success. It is one of the most valuable companies on the planet, dominates its industry, generates over $1 million in revenue and $200,000 in profit per employee (Sullivan, 2013). By any metric you can name, Google has achieved…… [Read More]


Bryan, C. (2014). Everything you need to know about FedEx benefits. Retrieved June 17, 2014 from

FedEx. (2004). Choice offsets cost for FedEx workers. Workforce. Retrieved June 17, 2014 from 

Sullivan, J. (2013). How Google became the #3 most valuable firm by using people analytics to reinvent HR. Retrieved June 17, 2014 from
View Full Essay

Why Incentives Help Make Employees Happy

Words: 6623 Length: 23 Pages Document Type: Capstone Project Paper #: 97795433

Profit Sharing and Other Incentives as Employee Development Performance Motivational Tools and the Relationship between Managerial Support and Employee Commitment to the Organization

The impact of profit sharing and other incentives on employee development and organizational growth is measured in various companies around the world. From Keller Williams to Southwest Airlines companies are utilizing incentives, such as 401ks, profit sharing plans, insurance plans, even pre-tax commuter benefits, because like Southwest they believe that their "greatest asset" is their employee (Southwest Report, 2010, p. 45). According to servant leadership theory, by offering managerial support that is designed to benefit and assist the worker, a higher degree of employee commitment to the organization can take place. Thus, companies such as Keller Williams promote mottos like "God, Family, Business" in that order to show that in their workplace environment what comes first is not business but that which is more important than business:…… [Read More]

Northouse, P. G. (2016). Leadership: Theory and practice (7th ed.). Thousand Oaks: CA:

Sage Publications.

Sanders, T. (2006). The Likeability Factor. NY: Three Rivers Press.
View Full Essay

Premium Aerotec How Can Premium

Words: 19753 Length: 60 Pages Document Type: Term Paper Paper #: 29815830

2.0 Strategic Situation Analysis

In order to understand the nature of aircraft manufacture at Boeing, it is important to have a clear vision of how outsourcing plays into the manufacture of aircraft. Let us use the example of Boeing's Dreamliner. The following illustration explains how outsourcing plays a key role in Boeing's business strategy. These represent TIER 1 suppliers.

Figure 1.


From here, the parts go to the plant in Everett and are assembled by TIER 2 suppliers as follows:


These two illustrations clearly help to develop an understanding of the relationship between TIER 1 and TIER 2 suppliers at Boeing.

2.1 SOT Analysis:

SOT analysis is a planning method used to evaluate a company's strengths, weaknesses, opportunities and threats. In a business analysis, all of these factors are analyzed for the company under study and their competitors. This analysis allows the researcher to see both…… [Read More]

Works Cited

Airbus. "Welcome to the world of Airbus." 2011. <  / ..

Accessed February 17, 2011.

BA. "Boeings Outsourcing for the 787 "Dreamliner",." September, 28, 2006 < >.
View Full Essay

Customer Value Funnel Approach The Reference Appends

Words: 1968 Length: 6 Pages Document Type: Term Paper Paper #: 43433861

Customer Value Funnel Approach. The reference appends four sources in APA format.


The "customer value funnel approach" (p. 153) is a highly significant implement for clearly comprehending and evaluating business mechanisms and other marketing-related critical situations. esides a priceless strategic marketing framework, this approach focuses on the satisfaction of customers, the main marketing target of various giants in the business industry to reap the benefits of high productivity and massive volume due to broad clientele. As Stanley Slater states "As marketers, we should be committed to the proposition that the creation of customer value must be the reason for the firm's existence and certainly for its success" (p. 153).

Hence for effective business practices and performance, customer values play a vital role and therefore all focal organizations must take into consideration all the four levels of the Customer Value Funnel approach just like Southwest Airline did when it began…… [Read More]


Designing and Delivering Superior Customer Value. Part 2: Customer Value Cases. Case 17: Southwest Airlines- Value Added Customers. Pages: 153- 311

American Heritage Dictionary, Fourth Edition

Spend Less = Make More. That's The Marketing Equation Driven by ADP's CRM Solutions (2001). Retrieved February 11, 2003 at 

Price Optimization System (2002). Retrieved February 11, 2003 at
View Full Essay

Motivation Organizational Behavior Has Long

Words: 2654 Length: 10 Pages Document Type: Term Paper Paper #: 62198919

These performance appraisals are usually given to employees by managers. Such appraisals occur once or twice per year, depending upon the industry and the position of the employee. In some cases, performance appraisals are carried out by colleagues. egardless of how feedback is given most organizations recognize it as a legitimate and productive way to judge performance and present employees with ways to improve job performance.

Examples of Employee motivation

According to Neff (2002) the ability to motivate employees is an essential component in creating an organization that is successful. The author points out that the most successful organizations in the world are always succeeding in making certain that job satisfaction and motivation are primary priorities. These organizations have realized that employees who are motivated are also more productive and therefore improve the bottom line. Greater productivity usually leads to greater job satisfaction and ultimately greater customer satisfaction. The author…… [Read More]


Brief, a.P., & Weiss, H.M. (2002). Organizational Behavior: Affect in the Workplace. 279+.

Cameron, J., & Pierce, W.D. (2002). Rewards and Intrinsic Motivation: Resolving the Controversy. Westport, CT: Bergin & Garvey.

Kermally, S. (2005). Gurus on Managing People. London: Thorogood.

London, M. (2003). Job Feedback: Giving, Seeking, and Using Feedback for Performance Improvement. Mahwah, NJ: Lawrence Erlbaum Associates.