T Mobile Essays (Examples)

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Mobile Sprint Merger Investigating the Possibility of a

Words: 1522 Length: 5 Pages Document Type: Essay Paper #: 40314264

Mobile/Sprint Merger?

Investigating the Possibility of a Sprint and T-Mobile Merger

Sprint and T-Mobile Merger (?)

AT&T Acquisition of T-Mobile (?)

Advantages to AT&T

Effects to the Consumer

The purpose of this paper is to analyze the feasibility of a Sprint and T-Mobile merger. The two companies utilize similar technology and it was thought that a merger of the two telecommunications giants would offer a certain synergy that would add value not only to the combined organization but also to consumers. ith the increased competitiveness that would be gained with this merger the new conglomerate would be in a better market position to compete with industry leaders such as AT&T and Verizon. However, the business world moves very quickly and the possibility of a Sprint and T-Mobile merger no longer seems to be a remote possibility.

Instead, the giant telecommunication leader AT&T has recently made a move to purchase T-Mobile…… [Read More]

Works Cited

Dignan, L. (2011, March 8). Sprint, T-Mobile merger talks spurred by network sharing needs. Retrieved August 2011, 2011, from ZDNet: http://www.zdnet.com/blog/btl/sprint-t-mobile-merger-talks-spurred-by-network-sharing-needs/45797

Herman, B. (2011, March 22). AT&T T-Mobile Merger: Less Competition, Higher Prices. Retrieved August 22, 2011, from Shouting Loudly:  http://www.shoutingloudly.com/2011/03/22/attt-mobile-merger-less-competition-higher-prices/ 

Neate, R., & Russell, J. (2009, September 12). T-Mobile owner eyes multi-billion dollar bid for Sprint. Retrieved August 22, 2011, from The Telegraph:  http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/6180195/T-Mobile-owner-eyes-multi-billion-dollar-bid-for-Sprint.html 

Sorkin, A., De La Merced, M., & Wortham, J. (2011, March 20). AT&T to Buy T-Mobile USA for $39 Billion. Retrieved August 22, 2011, from DealB%k: http://dealbook.nytimes.com/2011/03/20/att-to-buy-t-mobile-usa-for-39-billion/?hp
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Mobile Sprint Merger Within the More

Words: 1380 Length: 5 Pages Document Type: Essay Paper #: 53667225

Mobile / Sprint Merger

Within the more and more dynamic and challenging economic, social and technological context, the economic agents devise a wide array of coping mechanisms. One common means in which they strive to consolidate their competitive positions is through mergers and acquisitions. These imply the unification of two traditional competitors in a means in which mutual benefits are created, such as wider access to the market, know how, expertise, resources and so on.

Today, a piece of news which torments the American business community is related to the potential merger between mobile telephone monoliths T-Mobile and Sprint. It is the opinion of this study that the merger would be of a positive impact for the two firms. The following lines reveal the rationale for this conclusion.

The financial state of the companies

Data is not available for the entire 2010 fiscal year, but the information which is available…… [Read More]

References:

2010, Sprint Nextel (NYSE:S) and T-Mobile merger rumors return after comments from Sprint CEO, American Banking & Marketing News, http://www.americanbankingnews.com/2010/07/15/sprint-nextel-nyse-s-and-t-mobile-merger-rumors-return-after-comments-from-sprint-ceo / last accessed on February 24, 2011

2011, Sprint Nextel Corp, Bloomberg Businessweek, http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=S:U.S. last accessed on February 24, 2011

2011, T-Mobile USA reports third quarter 2010 results, T-Mobile website,  http://www.t-mobile.com/Cms/Files/Published/0000BDF20016F5DD010312E2BDE4AE9B/5657114502E70FF3012B59F6EC3E60E2/file/TMUSQ32010PressReleaseFinal%5B1%5D.pdf  last accessed on February 24, 2011

2011, T-Mobile closing its doors in 2011? Not so fast! Tmo News, http://www.tmonews.com/2010/07/t-mobile-closing-its-doors-in-2011-not-so-fast / last accessed on February 24, 2011
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Case Study Into Loyalty in the Mobile Network Market

Words: 3088 Length: 8 Pages Document Type: Essay Paper #: 69305686

Mobile Loyalty ackground

The mobile telephone system is part of a global communication sector that has a number of distinct but interlinked elements. Whether one talks on a telephone, searches the net, emails, sends texts or downloads and participates in web-generated data sharing, one is using the mobile telephone network more and more, to the point where it and some of the competing companies appear to be reaching their service capacities. Or at least this seems to be the case when it comes to doing what these large providers should be best at: adding and keeping customers. Maintaining a loyal buyer base -- one that truly likes and advocates for the provider -- or at least happily retaining one beyond a small contract period is critical for any company that wants to be able to serve the global marketplace (Sharpley, 2009).

Underlying many of the customer service practices and promises…… [Read More]

BIBLIOGRAPHY & REFERENCES

BBC Mobile (2011, Aug. 31). Mobile Internet use nearing 50%. Viewable at  http://www.bbc.co.uk/news/technology-14731757 .

Bomsel, O., Cave, M., Le Blanc, G. And Neumann, K-H. (2003). How mobile termination charges shape the dynamics of the telecom sector. The University of Warwick. Viewable at http://www.cerna.ensmp.fr/Documents/OB-GLB-F2M-FinalReport.pdf.

BuddeCom (2012). United Kingdom - Mobile Market Insights, Statistics and Forecasts. Viewable http://www.budde.com.au/Research/United-Kingdom-Mobile-Market-Insights-Statistics-and-Forecasts.html.

DigitalBuzz (2011). Infographic: Mobile statistics, stats & facts 2011. Viewable and downloadable at  http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ .
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Mobile Marketing Case Study Mobile-Based Marketing Needs

Words: 844 Length: 3 Pages Document Type: Essay Paper #: 63442774

Mobile Marketing Case Study

Mobile-based marketing needs to be part of an integrated marketing communications (IMC) strategy, supported by ancillary systems, tactics and programs to attract, sell and serve targeted customers if it is to succeed. Of the many technology platforms that are catalysts of IMC growth, mobile-based marketing continues to accelerate well beyond all others, estimated being valued as a $23 industry by itself (Valentino-DeVries, Steel, 2010). Despite this rapid projected growth, mobile-based marketing has continued to face formidable obstacles to its growth. For the last decade there have been lawsuits regarding the use of cookies and other advanced tracking technologies including "Flash Cookies" that are used for recreating browsing sessions by consumers, even after they are deleted (Valentino-DeVries, Steel, 2010). There are the legal impediments to growth and the technological, including the ability to integrate disparate, often legacy systems together to create scalable, secure mobile marketing systems (Pelau,…… [Read More]

Bibliography

Business: Follow me; location-based services on mobile phones. (2010, Mar 06). The Economist, 394, 85.

Pelau, C., & Zegreanu, P. (2010). MOBILE MARKETING - THE MARKETING FOR THE NEXT GENERATION. Management & Marketing, 5(2), 101-116.

Valentino-DeVries, J., & Steel, E. (2010, Sep 20). 'Cookies' cause bitter backlash - spate of lawsuits shows user discomfort with latest innovations in online-tracking technology. Wall Street Journal.
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Mobile Marketing in Hotels

Words: 5599 Length: 20 Pages Document Type: Essay Paper #: 94570403

Mobile Marketing

The Utility of Mobile Marketing in the Hospitality Industry:

An Evidence ased Approach

What is Marketing?

Categories of Demand

Hospitality Marketing

Mobile Marketing

Case Study Questions and Data Collection

Issues in Application of Mobile Marketing

Mark Twain once quipped that, "Many a small thing has been made large by the right kind of advertising. The truth of this maxim is as true in today's marketing reality as ever. Marketing can be understood primarily as a business philosophy that puts the customer first. From this perspective, the primary goal of hospitality businesses should be to create and retain satisfied customers. This concept proposes that satisfying customers' needs and wants should be at the center of an organization's decision-making process. Professional marketers believe that this customer focus is the responsibility of everybody in the organization. Adopting this philosophy requires a total management commitment to the customer, and companies that pursue…… [Read More]

Bibliography

Brown, B. And Chalmers, M. 2003. Tourism and mobile technology. Proceedings of the Eighth European Conference on Computer Supported Cooperative Work: Helsinki, Finland.

Gleanster. 2011. Mobile Marketing. Gleanster, LLC. Open Resource Library. Accessed 21 Jan 2012. URL: http://www.gleanster.com/index.php?option=com_content&view

=category&layout=blog&id=82&Itemid=470

Gleanster. 2011a. Mobile Device, Network and Software Trends. Gleanster, LLC. Open Resource Library. Accessed 21 Jan 2012. URL: http://www.gleanster.com/index.php?
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Mobile Computing and Social Networks There Are

Words: 3227 Length: 10 Pages Document Type: Essay Paper #: 64262600

Mobile Computing and Social Networks

There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.

Effectiveness and efficiency mobile-based applications

Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can…… [Read More]

References

B'Far, R. (2004). Mobile computing principles: Designing and developing mobile applications with UML and XML. New York: Cambridge University Press

Bohner, B. (2009). Disaster Recovery -- Extra Considerations for Extra Technologies. System Inews, (360), 13.

Hernack, B. (2006). Improving Bluetooth Security: What IT Managers and Mobile Device Users Can Do. Information Systems Security, 15(4), 39-42.

Sarno, T. (2010). Choosing the right mobile platform. Apc, 30(9), 100.
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Mobile Services Safety Security Usage

Words: 5950 Length: 22 Pages Document Type: Essay Paper #: 56051665

Many researchers have conducted studies on many aspects of m-commerce and the use of mobile technology by consumers. deuyter, Kleijnen, & Wetzels (2006) stated, "M-commerce has been heralded repeatedly as the new service frontier of the millennium. Present market reality, however, seems to be less optimistic, therefore, the current study explores the factors contributing to the adoption of mobile services in a context of wireless finance" (p. 206).

Organization of the Study

Chapter two will consist of the literature review of published works and research studies on the subject of mobile commerce. There are many points-of-view and definitions of m-commerce and this chapter will attempt to examine the data as it relates to what is also referred to wireless e-commerce.

Chapter three through chapter five will substantiate and provide the details of the research methodology utilized for collecting the data. The collected data will be used to answer the research…… [Read More]

References

Amin, H., Hamid, M., Lada, S. & Tanakinjal, G. (2006). Undergraduate attitudes and expectations for mobile banking [Electronic Version]. Journal of Internet Banking & Commerce, 11(3), 7-7.

Bhatti, T. (2007). Exploring factors influencing the adoption of mobile commerce [Electronic Version]. Journal of Internet Banking & Commerce, 12(3), 1-13.

Birch, D.G.W. (2007). Near-field is nearly here [Electronic Version]. Journal of Telecommunications Management, 1(1), 55-68.

Brown, L. (n.d.). Observational Field Research. Retrieved January 24, 2009 from, http://www.socialresearchmethods.net/tutorial/Brown/lauratp.htm
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Mobile Wireless Portal Evaluation of the Eweek

Words: 854 Length: 3 Pages Document Type: Essay Paper #: 54521215

Mobile Wireless Portal

Evaluation of the eWeek Mobile Wireless Portal

The eWeek Mobile Portal combines an impressive amount of news and analysis on mobile devices, mobile operating systems including iPhone, Android and many others, and the integration of these technologies into enterprise strategies. Coverage of how mobile technologies are used in Customer elationship Management (CM), Sales Force Automation (SFA), and throughout direct marketing is included in the portal's contents. The benefits of the portal are the timeliness of its news and analysis, the depth of reviews of new mobile devices specifically designed for the enterprise, and the links to more advanced technical information as well. The disadvantages of the portal include its heavy reliance on advertising, which tends to clutter up the page and makes it difficult to navigate. Another disadvantage of the portal is the lack of direct access to the more interesting tests of wireless network performance. That…… [Read More]

References

Boluk, P., Baydere, S., & Harmanci, A.. (2011). Robust Image Transmission Over Wireless Sensor Networks. Mobile Networks and Applications, 16(2), 149-170.

Li, T., Leith, D., & Malone, D.. (2011). Buffer Sizing for 802.11-Based Networks. IEEE/ACM Transactions on Networking, 19(1), 156-169.

Lorincz, J., Capone, A., & Begusi, D.. (2011). Optimized network management for energy savings of wireless access networks. Computer Networks, 55(3), 514.
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Mobile Pedicure Manicure and Massage

Words: 1581 Length: 6 Pages Document Type: Essay Paper #: 95662911

Also, it is worth mentioning that the salon can rely on a good balance between quality of services and prices.

Operations

The new salon's website must provide full information on the company's products, services, and prices. The working schedule and contact options must be very easy to find. The company must employ e website operator that handles orders. Also, the salon's promotions must be clearly stated on the web site.

Financial statements

Sales

Expenses

Net profit

Net cash flow

Sales growth

Quick ratio

eference List

Beauty salon (2008). Wikipedia, the free encyclopedia. etrieved October 28, 2008 at http://en.wikipedia.org/wiki/Beauty_salon.

At Nail Salons, Beauty Treatments Can Have a Distinctly Unglamorous Side (2007). The New York Times. etrieved October 28, 2008 at http://www.nytimes.com/2007/08/19/nyregion/19nails.html?_r=1&oref=slogin.

Business model (2008). Wikipedia, the free encyclopedia. etrieved October 28, 2008 at http://en.wikipedia.org/wiki/Business_model.

Texas Makes Fish Pedicures Illegal (2008). Nails Magazine. etrieved October 28, 2008 at http://www.nailsmag.com/feature.aspx?fid=590&ft=2.

Study Finds Fault…… [Read More]

Reference List

Beauty salon (2008). Wikipedia, the free encyclopedia. Retrieved October 28, 2008 at http://en.wikipedia.org/wiki/Beauty_salon.

At Nail Salons, Beauty Treatments Can Have a Distinctly Unglamorous Side (2007). The New York Times. Retrieved October 28, 2008 at http://www.nytimes.com/2007/08/19/nyregion/19nails.html?_r=1&oref=slogin.

Business model (2008). Wikipedia, the free encyclopedia. Retrieved October 28, 2008 at http://en.wikipedia.org/wiki/Business_model.

Texas Makes Fish Pedicures Illegal (2008). Nails Magazine. Retrieved October 28, 2008 at http://www.nailsmag.com/feature.aspx?fid=590&ft=2.
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Mobile Telephony Cellular Service Was Launched in

Words: 2630 Length: 10 Pages Document Type: Essay Paper #: 94215611

Mobile Telephony

Cellular service was launched in UK in 1985. Cantel and affiliates of Mobility UK were licenced to operate at 800 MHz. Personal Communications Services (PCS) operating at 1.8 GHz was licenced in UK in December 1995 with two new players, Clearnet and Microcell each receiving 30 MHz of spectrum. Mobility UK affiliates and Cantel each received 10 MHz of new spectrum. PCS service was launched in late 1997. Today, a wide variety of national and regional licenced wireless carriers, along with numerous resale partners, provide wireless voice and data services covering more than 99 per cent of the UK population:

O2

Petro UK Mobility

chatr wireless

Primus

Cityfone

Public Mobile

CityWest

Rogers

Dryden Mobility

SaskTel

EastLink

Sears Connect

Fido

7-Eleven Speak Out Wireless

Ice Wireless

Sogetel

KMTS Mobility

Solo Mobile

Koodo Mobile

TBayTel

Lynx Mobility

Telebec

MTS

VODAFONE

Mobilicity

Videotron

Nexicom Mobility

Virgin Mobile

NorthernTel

Wightman Telecom

NMI…… [Read More]

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Financial Health of AT& T With American Telephone

Words: 647 Length: 2 Pages Document Type: Essay Paper #: 92971804

Financial Health of AT&T

With American Telephone and Telegraph Company (AT&T) becoming incorporated in 1885, this New York-based subsidiary of the American Bell Telephone Company embarked upon a mission to provide networking as its core service (2011). Shortly after the invention of the phone, AT&T built its network from New York to various eastern seaboard cities, with its major milestone in Chicago, which marked the longest line possible with existing technology. In 1899, AT&T acquired the assets of its parent company, and it soon became known as the Bell Telephone System that primarily served long distance lines and telegraph service. It remained as a monopoly until the 1984 when an agreement was reached with the U.S. Dept of justice to dismantle the system into eight companies (AT&T, 2011). Maintaining a competitive advantage in a dynamic environment become fierce and required continuous innovation, improvement and expansion in the telecommunications industry. In…… [Read More]

References

AT&T. (2011). The History of AT&T. Retrieved from  http://www.corp.att.com/history/ 

AOL Engadget. (2011). AT&T agrees to buy t-mobile usa from deutsche telekom for $39 billion. Retrieved from  http://www.engadget.com/2011/03/20/atandt-agrees-to-buy-t-mobile-from-deutsche-telekom/ 

Flores, M. (2011, November 26). AT&T, T-Mobile withdraw FCC merger bid. The Business Review. Retrieved from http://www.bizjournals.com/albany/news/2011/11/26/att-t-mobile-withdraw-fcc-merger-bid.html?ana=yfcpc

Yahoo Finance. (2011). Key statistics. Retrieved from  http://finance.yahoo.com/q/ks?s=T+Key+Statistics
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Marketing Plan for Virgin Mobile

Words: 1000 Length: 3 Pages Document Type: Essay Paper #: 45489817

Virgin Mobile

Target Market

Virgin targets the entire United States. Mobile is consumed by almost everybody, and profitability requires economies of scale. Virgin therefore, in general, seeks out all customers because it needs to have a base of millions. Within that, however, Virgin should specifically target the heaviest users of mobile, who are the industry's most profitable consumers. These are young people, aged anywhere from 12-30. They are usually students, though older ones will not be. These consumers are heavy data users. They own high end smartphones, and use them for games and videos, both of which consumer substantial amounts of data. These users spend hours per day on their phone, performing various tasks, though making phone calls is usually among the least of their worries (Yume, 2015). These consumers purchase the most expensive plans in order to support their heavy data usage. These consumers would prefer to have simpler…… [Read More]

References

Knight, S. (2014). T-Mobile takes aim at heavy data users with unlimited data across two lines for $100. Techspot. Retrieved April 5, 2015 from http://www.techspot.com/news/59114-t-mobile-takes-aim-heavy-data-users-unlimited.html

Yume. (2015) Millennials heavy users of mobile gadgets, stream video often. Yume.com Retrieved April 5, 2015 from http://www.yume.com/blog/millennials-heavy-users-of-mobile-gadgets-stream-video-often/
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AT& T Company and How Its Pending Merger

Words: 708 Length: 2 Pages Document Type: Essay Paper #: 38800456

AT&T company and how its pending merger with T-Mobile major will affect mission and vision of the company. Also, its goals and objectives will be analyzed and the author will comment on whether or not this merger is in line with the needs of the major stakeholders that involved, that is, the customers, the employees and similar parties. The sources of information will be telecommunication blogs and publications analyzing the potential merger.

On both sides of the divide, there are "winners" and "losers" and a balancing act that is going on between competitive benefits of pricing vs. The stability of industry standards when there is oligopoly competition between only a small number of large corporations. This balancing act is never easy and is the reason for Federal regulation and legislation in an attempt to keep at least a reasonable amount of competition in the markets and yet take advantage of…… [Read More]

Works Cited

At&t mission & vision. (2011). Retrieved from  http://www.corp.att.com/attlabs/about/mission.html .

Kwoh, Leslie. "AT&T, t-mobile merger could mean big changes for customers and employees." (2011, 21 March).Retrieved from  http://www.nj.com/business/index.ssf/2011/03/att_t -mobile_merger_39_billion.html.
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AT& T Wireless the Objective of

Words: 2685 Length: 6 Pages Document Type: Essay Paper #: 20161086

Churn is highest in this segment.

Small and Medium businesses:

The primary segment where bundling is used for generating high loyalty due to the ability of members of this segment to overcome price pressure due to the need to have services in place to support their business models.

Corporate:

The most profitable of segments and also the more difficult to penetrate and sustain customers, at&T Wireless has successfully served this segment with Wide Area Networks (WLAN) and hotspot technologies in addition to the roll-out of beta tests of 3G technologies.

The services segmentation approach is also heavily used throughout the telecommunications industry as well. These include the following:

Cellular Telecommunications Services: This segment includes but is not limited to 2G and 3G services and analog (1G) services. The primary uses within this key segment include voice and network access services.

Paging and Other Wireless Services: Referring to both one-way and…… [Read More]

Bibliography

Ahn, Jae-Hyeon Sang-Pil Han, Yung-Seop Lee. (2006). Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry. Telecommunications Policy, 30(10/11), 552. Retrieved March 15, 2008, from ABI/INFORM Global database. (Document ID: 1166810491).

Allison, Kevin (2007, November). at&T spills beans on faster 3G iPhone launch. FT.com,1. Retrieved March 17, 2008, from ABI/INFORM Global database. (Document ID: 1391331811).

Randolph Beard, George S. Ford, Richard P. Saba. (2006). An Econometric-Driven Merger Simulation: Considerations and Application. International Journal of the Economics of Business, 13(2), 217. Retrieved March 12, 2008, from ABI/INFORM Global database. (Document ID: 1149224251).

Robin Bienenstock, Paola Bonomo, Richard Hunter. (2004). Keeping mobile customers. The McKinsey Quarterly,(1), 9. Retrieved March 15, 2008, from ABI/INFORM Global database. (Document ID: 542491091).
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Mobile and Cloud Computing

Words: 3517 Length: 8 Pages Document Type: Essay Paper #: 56880647

Mobile & Cloud Computing

Cloud Computing

Author's note with contact information and more details on collegiate affiliation, etc.

This paper will define cloud computing and mobile cloud computing even while there is no current consensus on their definitions as it is a newly forming field of study and technology. The paper will additionally describe the utility and the structure of mobile cloud and cloud computing. Furthermore, the paper will address topics within the area of mobile cloud and cloud computing that are ripe for intensive research and elucidation. The paper will conclude by offering a sort of philosophical and economical cost-benefit analysis of mobile cloud and cloud computing, as well as select an area of research within this field -- specifically security and privacy issues in mobile and cloud computing use.

The Internet is a piece of technology that has forever changed society. Within its short history, the Internet has…… [Read More]

References & Related Works:

Armbrust, M., Fox, A., Griffith, R., Joseph, A.D., Katz, R., Konwinski, A., Lee, G., Patterson, D., Rabkin, A., Stoica, I., & Zaharia, M. (2010) "A View of Cloud Computing." Communications of the Association of Computing Machinery, 53(4), 50 -- 58.

Birman, K., Chockler, G., & van Renesse, R. (2008) "Towards a Cloud Computing Research Agenda." LADIS Conference, Available from 2012 January 21.

Grossman, R.L. (2009) "The Case for Cloud Computing." IEEE Computer Society, Available from 2012 January 19.

Huang, D. (2011) "Mobile Cloud Computing." IEEE COSMOC MMTC E-Letter, Available from 2012 January 21.
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Mobile Commerce on Home Control System

Words: 1893 Length: 6 Pages Document Type: Essay Paper #: 40386035

home control system using mobile commerce -- or, how your cell phone can connect you to your home when you are away from home

For better or for worse, the cell phone technology has changed modern communication and modern life. Mobile communication systems have undoubtedly made modern human beings more 'connected' to one another, or at least more able to talk to, or to reach one another, at any point in time. Now, an individual with a 'switched on' cell phone can always be accessed through the use of mobile cell phone technology -- barring any interference from poor connections or poor service, of course! However, besides simply being able to talk to others more easily, mobile phones can also make it easier to access other aspects of one's daily existence, from one's calendar, list of frequently called numbers, and yes, one's home.

The ability of mobile commerce to connect…… [Read More]

Works Cited

Forbes.com Staff. "Nortel Networks." (February 19, 2004). Forbes.com Retrieved on February 19, 2004 at http://www.investorguide.com/cgi-bin/browse1.cgi?tick=NT& site=http://biz.yahoo.com/n/N/NT.html

"Home Control Systems." (2004). Electronic House Magazine. Retrieved on February 4, 2004 at http://www.electronichouse.com/default.asp?NodeId=1200

'Motorola." (February 18, 2004). Business.com. Retrieved on February 4, 2004 at http://www.business.com/directory/telecommunications/motorola,_inc/profile / 'Motorola: and Leading Developers Add Multimedia and Connectivity to Feature Phone Reference Design. (2004). CNBC.com. Retrieved on February 4, 2004 at http://www.investorguide.com/cgi-bin/browse1.cgi?tick=MOT& site=http://news.moneycentral.msn.com/ticker/rcnews.asp?Symbol=MOT

'Market Report -- In Play." (February 19, 2004). Briefing.com. Retrieved on February 4, 2004 at http://www.investorguide.com/cgi-bin/browse1.cgi?tick=MOT& site=http://news.moneycentral.msn.com/ticker/rcnews.asp?Symbol=MOT
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Mobile Diet Tracking Apps Support Youth With Health Problems

Words: 808 Length: 2 Pages Document Type: Essay Paper #: 88131766

Telehealth Strategies to Support Adolescents with Diabetes and CKD

Children and youth who must undergo dialysis because of chronic kidney disease (CKD) are typically provided age appropriate educational materials for self-care. Key objectives of efforts to strengthen self-care education are the maintenance of optimally beneficial diet and, although direct evidence has not yet been shown for children, maintenance of blood pressure that is below the 90th percentile for height, age, and gender ("NIH," 2014). Longitudinal studies may point to strategies that result in earlier detection, and perhaps even enable diabetic kidney disease to be prevented (Lane, 2005). In the interim period, research that identifies enhanced methods for assisting and encouraging children and youth to adhere to their dietary regimens are an important support to utilize ("NIH," 2014).

Guidelines for optimizing the benefits of a customized diet for children and youth with chronic kidney disease have been provided by the National…… [Read More]

Purcell, K. (2011, November 2). Part IV. What types of apps are adults downloading? Half of adult cell phone owners have apps on their phones. Pew Internet & American Life Project. Pew Research Center. Retrieved from  http://www.pewinternet.org/2011/11/02/part-iv-what-types-of-apps-are-adults-downloading/ 

Sheehan, B., Li, Y-L., Rodriguez, M., Schnall R. (2012). A comparison of usability factors of four mobile devices for accessing healthcare information by adolescents, Applied Clinical Informatics, 3, 356-366. Retreived from http://obssr.od.nih.gov/pdf/mhealth_webinar_dr_schnall.pdf

Schnall, R., Okoniewski A, Low, A., Tiase, V., Rodriguez, M., and Kaplan, S. (2013). Using text messaging to assess adolescents' health information needs: An ecological momentary assessment, Journal of Medical Internet Research, 2015:e54. http://obssr.od.nih.gov/pdf/mhealth_webinar_dr_schnall.pdf and http://cumc.columbia.edu/dept/nursing/ebp/usaEval/TMframew ork1.html
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Diabetes Management Goes Mobile Diabetes

Words: 1700 Length: 5 Pages Document Type: Essay Paper #: 74799642

Mobile technology, disease management is the wave of the future, not only for diabetes care but for other health related issues and needs. If an individual can recognize the daily stressors they place upon their bodies, with regard to their disease management and overall health the system could likely greatly impact care systems and services, as well as assist individuals with knowledge and information that may not have been available to them in the past.

eferences

Andrus, M.., Kelley, K.W., Murphey, L.M., & Herndon, K.C. (2004). A Comparison of Diabetes Care in ural and Urban Medical Clinics in Alabama. Journal of Community Health, 29(1), 29.

Chappell, K. (2006, March). Diabetes Management Goes High-Tech; New Devices, Personalized Care Help to Control Deadly Disease. Ebony, 61, 158.

Chinnery, G.M. (2006). Going to the MALL: Mobile Assisted Language Learning. Language, Learning & Technology, 10(1), 9.

Delivering a Better Deal to Help Cope with…… [Read More]

References

Andrus, M.R., Kelley, K.W., Murphey, L.M., & Herndon, K.C. (2004). A Comparison of Diabetes Care in Rural and Urban Medical Clinics in Alabama. Journal of Community Health, 29(1), 29.

Chappell, K. (2006, March). Diabetes Management Goes High-Tech; New Devices, Personalized Care Help to Control Deadly Disease. Ebony, 61, 158.

Chinnery, G.M. (2006). Going to the MALL: Mobile Assisted Language Learning. Language, Learning & Technology, 10(1), 9.

Delivering a Better Deal to Help Cope with Diabetes. (2005, December 12). Western Mail (Cardiff, Wales), p. 29.
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Advergaming and Mobile Advertising of

Words: 939 Length: 2 Pages Document Type: Essay Paper #: 82309488

The following is a sceen captue of the game.

Souce: http://disney.go.com/mickeymouse/#/games/block_blast

Mobile Advetising at Disney

At the initial Mickey and Minnie Block Blast game sceens thee is the potential to also use this on a tablet o smatphone by setting paametes. Disney is one of the leades is using HTML5 and auto-sense technologies that allow games to immediately be configued on the fly fo a given device they ae going to be used on (Edwads, Gove, 2011). Fo this game, when accessible on an Apple iPad fo example, the configuation and sceen esolution completely changes and suppots the device it is being viewed on. This suppots the technology leadeship position Disney has in these gaming aeas. The full configuation of the game fo Mobile is so tanspaency the playe doesn't have to do anything on the most popula devices.

Disney has also ceated the ability to give paents contol ove…… [Read More]

references, and requests. Journal of Advertising, 36(2), 87-100.

Rocks, D. (2007, Apr 30). Disney's mobile nanny. Business Week (Online),, 1.
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At and T

Words: 840 Length: 3 Pages Document Type: Essay Paper #: 28797112

A& has seen tremendous changes to its industry in the last ten years, including the rise of mobile services that have greatly expanded the use of data by A& customers. his has in turn provided the company with significant retail opportunities, since it is now a vendor of mobile devices and this has become the major income driver for the company. However, this technology also requires substantial investment in infrastructure, which offsets some of the gains.

he financial performance going back ten years for A& is reflected in the following ratios, where are derived from figures gathered from the firm's annual reports:

Current Ratio

Cash Ratio

Gross Margin

Operating Margin

Net Margin

L Debt/Equity

Debt Ratio

ROE

ROA

hese figures show that in general, A& has been a successful company. Over the past ten years, the general trend is that the company is getting larger. For example, revenues in 2003…… [Read More]

The amount of leverage that AT&T has is comfortable. Both its long-term debt to equity ratio and the overall debt ratio are healthy and the company appears to have control of these. There is no evidence in the financial statements that would indicate that AT&T is borrowing when it would prefer not to, or that it has any problems with meeting its capital obligations.

Finally, AT&T has been able to turn healthy investment returns for the most part. The company's ROE and ROA figures were stronger in the past, but are still acceptable. As with the net margin, however, there is concern that the investment returns are at low levels. The good news is that they appear to have bottomed out in 2011, and were higher in 2012. If this upward trend continues there is little concern for the company's health in 2013.

In conclusion AT&T has performed acceptably in some rapidly-changing business conditions. For the most part, the company has had tremendous opportunity in the past several years with the growth in wireless, something that has helped the company to become much bigger. This growth has not, however, helped the company to become more profitable, and its financial ratios reflect this. AT&T still needs massive investments in infrastructure and in marketing in order to compete for the mobile revenues. As a result, the company has only been able to maintain some profitability and has actually seen it decline in the past few years. From an investment point-of-view, AT&T is having trouble building momentum despite being a major player in a massive new trend (mobile) that is spurring all kinds of demand. This has to involve industry characteristics. What happens to AT&T when mobile flatlines, if the company's profitability is declining in a rising market?
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Marketing Plan Virgin Mobile Marketing

Words: 335 Length: 1 Pages Document Type: Essay Paper #: 58778639

The proposed Virgin Mobile SmartPhone would be priced at the same level as the Palm Centro with additional features including support for Web browsing and support of web-based applications.

Rationale

The high end of the SmartPhone market provides ample margin opportunities for Virgin Mobile to launch a new model into the mid-range of the market.

Palm Centro is defining the low-end of the market with a de-featured SmartPhone that leaves mobile professionals' needs unmet including realtors.

Lack of product and service offering specifically tailored to the unmet needs of the real estate professional is also a significant market opportunity Virgin Mobile can address with the proposed SmartPhone.

Today there is no pay-as-you-go SmartPhone in the market, and given the fact that many realtors are independent contractors, this is appealing it that there are no contract commitments with Virgin Mobile and no expensive contracts. The Virgin Mobile competitive advantage is the…… [Read More]

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Upwardly Mobile We Learn How

Words: 735 Length: 2 Pages Document Type: Essay Paper #: 59723473

Chou uses all of his resources, their target market could include not only those individuals who simply cannot afford the top smart phones, but also those individuals who are looking for something better than what they have at a lower cost.

Mr. Chou would be wise to use a celebrity as a marketing tactic. He could use someone that appeals to the younger generation and may not command a large salary as someone who is considered a seasoned actor or actress. Commercials could be run on television stations that appeal to a certain audience in order to break into the market. Over time the phone could then be marketed to different audiences. He also needs to find a catchy slogan that will help in branding. Once people identify the phone with the brand, it will be easier for him to reach his goal of being one of the top five…… [Read More]

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Multi-Channel Ussd NFC 2D Barcode RFID WAP Enabled Mobile

Words: 1245 Length: 5 Pages Document Type: Essay Paper #: 84798756

multi-channel (USSD, NFC,2d Barcode FID,,WAP) enabled Mobile Payment System with multiple payment gateway integration (online).

In this project, I present a product extension -- an extension on the existing mobile payment technologies and modules through the incorporation of a multi-channel (USSD, NFC,2D Barcode FID, WAP) enabled Mobile Payment System with multiple payment gateway integration (online).Corporate Social esponsibility emerged as a key component of such project.

A recent PEW study, close to more than 85% of the American adults own a cell phone (Zickuhr,2011).This kind f statistics means that mobile payment techniques are at the verge of revolutionizing global and local commerce in all sectors of life. In this project, I present a product extension -- an extension on the existing mobile payment technologies and modules through the incorporation of a multi-channel (USSD, NFC,2D Barcode FID, WAP) enabled Mobile Payment System with multiple payment gateway integration (online).

Background

This innovation is…… [Read More]

References

Contini et al. (2011). Mobile Payments in the United States Mapping Out the Road Ahead. Available online at http://www.frbatlanta.org/documents/rprf/rprf_pubs/110325_wp.pdf

FDIC. (2009). "National Survey of Unbanked and Underbanked Households," December

Raine, L (2012). Pew Research Center's Internet & American Life Project.PEW Research. http://pewinternet.org/~/media/Files/Reports/2012/PIP_Smartphones_Sept12%209%2010%2012.pdf

Zickuhr, K (2011) .Generations and their gadgets.PEW Research.  http://www.libraryworks.com/bynumbers/pip_generations_and_gadgets.pdf
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Steep Analysis Conduct Technology Trends T Part

Words: 1219 Length: 3 Pages Document Type: Essay Paper #: 77224934

Steep analysis Conduct "Technology trends" "T" part a STEEP Analysis (bullet point - a comment supported APA / MLA In-Text citations valid- referenced sources, addresses pros & cons Technology trends.

Starbucks: Innovation and enterprise in the world of coffee

hy the company was chosen

Starbucks began as a largely free-standing empire of stores. The original concept of the corporation's coffeehouse model was to replicate the 'home away from home' feeing in the store's flagship Seattle location at every Starbucks. The franchises were initially conceptualized as urban gathering-places. "For each targeted region, Starbucks selected a large city to serve as a 'hub'; teams of professionals were located in hub cities to support the goal of opening 20 or more stores in the hub in the first two years. Once stores blanketed the hub, then additional stores were opened in smaller, surrounding 'spoke' areas in the region" ("Starbucks Case Study," McGraw Hill,…… [Read More]

Works Cited

Anderson, Rick. "Bellevue baristas antitrust suit against Starbucks heading to court."

Seattle Weekly. 28 Nov 2007. [6 Apr 2012]

 http://www.seattleweekly.com/2007-11-28/news/bellevue-barista-s-antitrust-suit-against-starbucks-heading-to-court.php?page=1 

Bishop, Todd. "The 'fourth place:' Starbucks as technology giant. Geek Wire. 2011.
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AT& T Standards and Business Global Business Environment

Words: 2552 Length: 6 Pages Document Type: Essay Paper #: 18562025

AT&T STANDARDS AND Business

Global business environment is an environment within different sovereign countries and exogenous factors to the home of an organization influence the process of making decisions when it comes to the use of resources and capabilities. These include political, social, economic, legal, cultural, tax, regulatory and technological environments.

Global business environment is an environment within different sovereign countries whereby factors that are exogenous to the home environment of a particular organization have an influence on the process of making decisions when it comes to the use of resources and capabilities. These include political, social, economic, legal, cultural, tax, regulatory and technological environments.

Challenges to global business environment

Unethical business practices,

Failure to embrace technology advancements.

Stiff competition among the businesses.

Unethical business practices exist due to the lack of established ethical code of conduct within an organization

There are serious challenges on the global business environment which…… [Read More]

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Technology- M-Commerce Research Plan Mobile Commerce M-Commerce

Words: 465 Length: 2 Pages Document Type: Essay Paper #: 64752834

Technology- M-Commerce

Research lan: Mobile Commerce (m-Commerce)

Outline of Research lan

The introduction of mobile commerce (or m-Commerce) demonstrates the invasiveness and interactivity of technologies today and the extension of the 'virtual self' through business transactions made through m-Commerce.

m-Commerce in the worldwide and national context

Characteristics of m-Commerce: Technical

As an information service

As an information technology

Applications of m-Commerce: Business and Social

Financial services

Entertainment

Retail shopping

Social Impact of m-Commerce technology in the U.S. And to the World

erceived benefits of m-Commerce

Risks and challenges associated with m-Commerce

Conclusion

Annotated Bibliography

Ngai, E. And Gunasekaran, A. (2007). "A review for mobile commerce research and applications." Decision Support Systems, Vol. 23, No. 3.

The authors provided an intensive review of current literature on the topic of m-Commerce, exploring the different concepts and dimensions in which it is associated as far as scholarly studies about it are concerned. Findings…… [Read More]

Provides a primer and detailed description of the advent of m-commerce, specifically focusing the discussion in the case of mobile banking (m-banking). As one kind of application of m-commerce, the article would be helpful in understanding the benefits, challenges and risks that accompany the use of m-commerce.

Tiwari, R. And S. Buse. (2007). The Mobile Commerce Prospects: A strategic analysis of opportunities in the banking sector. Hamburg: Hamburg University Press.

The book provides a comprehensive overview of m-commerce from the perspective of banking/financial services. It contains a detailed discussion of the technical, business and social dimensions of m-commerce, with suggestions for future directions in terms of policy-making (regulatory framework) and further research on its usage and receptivity as a new business technology.
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Social Psychology of Boys Don't

Words: 1803 Length: 5 Pages Document Type: Essay Paper #: 94074224

Ancient ome openly accepted male-to-female transsexuals, allowing them to assume female identities without negative social repercussions, obviously long before the science existed for them to have gender-reassignment surgery (eitz, 1998). Modern Indian society has Hijiras, transsexuals that, while not always treated with respect, are accorded their own gender identity and not relegated to male or female (eitz, 1998). The Dine/Navajos recognized three sexes: male, female, and Nadles. The Nadles could be intersexed people or transsexual people of either gender (eitz, 1998). The Sioux referred to transsexuals as Winkte, and allowed them to completely assume their preferred gender. "Physical females lived as male warriors, and had wives, while physical males lived their lives completely as women. In Sioux society no special magic was associated with this, it was just considered a way of correcting a mistake of nature" (eitz, 1998). What these examples make clear is that, in a different society,…… [Read More]

References

NNDB. (2010). David Reimer. Retrieved February 23, 2010 from NNDB

Website:  http://www.nndb.com/people/746/000047605/ 

Peirce, K. (1999). Boys Don't Cry. Fox Searchlight Films.

Reitz, J.D. (1998). What is transsexuality? Retrieved February 23, 2010 from Transsexuality.org Website:  http://www.transsexual.org/What.html
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Elearning Bassoppo-Moyo T C 2006 Evaluating

Words: 2910 Length: 10 Pages Document Type: Essay Paper #: 19622166

, & Pivec, M. (2003). A Multimedia Knowledge Module Virtual Tutor Fosters Interactive Learning. Journal of Interactive Learning Research, 14(2), 231.

This work demonstrates an example of how software can and has een developed to e interactive in the learning process, and especially good for tutoring individuals on concepts they have previously een challenged y. The authors are oth international educators from Austria reviewing emerging developments in elearning technology through the journal venue. The work is important to this iliography and its audience of educators as it outlines the development of interactive technologies that more naturally answer remedial instruction.

Knowlton, D.S. (2005). A Taxonomy of Learning through Asynchronous Discussion. Journal of Interactive Learning Research, 16(2), 155.

The challenges and development of discussion models of elearning are outlined here as so much progress has een made in this area with regard to elearning technology and application. Discussion formatting and investment of…… [Read More]

bibliography as it talks about website utilization, where as many of the other articles discuss elearning classrooms.
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Samsung Mobile

Words: 947 Length: 3 Pages Document Type: Essay Paper #: 24123558

Samsung Corporation is a Korean company headquartered in Seoul, South Korea. This is a company that is most well-known for its technology operations, though it also conducts business in several other areas on international commerce. Some of Samsung's primary focus areas for business include: electronics, shipbuilding, engineering and life insurance . Though by far the most recognizable products from Samsung are their telecommunications and mobile products. ecause of the corporation's great success in this area, it has created another company called Samsung Mobile. This smaller company was really created to meet the mobile needs of the world's largest consumer market: The United States. To be close to their target, Samsung mobile became located in Dallas, Texas in the middle of 1992 . The Samsung Mobile Company focuses on researching, designing and marketing mobile telecommunications products. This company offers products for individual as well as business use. The Samsung Mobile Company's…… [Read More]

Bibliography

Busch, J. (2010, April 7). The New Apple iPad: High-Tech Supply Chain Transparency. Retrieved October 21, 2011, from http://www.enterpriseirregulars.com/16057/the-new-apple-ipad-high-tech-supply-chain-transparency-part-1/

Chang, D.-O. (2009). Samsung. Retrieved October 21, 2011, from http://www.amrc.org.hk/system/files/Labour%20in%20Globalising%20Asian%20Corps%20-%20Chap%201-2.pdf

The Samsung Mobile Company. (2011). Our Company. Retrieved October 21, 2011, from http://www.samsungtelecom.com/life-at-samsung/our-company.asp
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Marketing Challenges -- E T Phone

Words: 571 Length: 2 Pages Document Type: Essay Paper #: 93173264



Applying the Data to Address the Apparent Challenges

On the basis of the Digitron marketing survey, ETPH will have to focus its marketing efforts in the following specific directions: First, it is essential to create a campaign that will increase the potential interest among those who have no current perceived need for cellular phone service. Second, that effort should emphasize the many situations and circumstances where the need for mobile phone capabilities are most useful. Third, future marketing campaigns should emphasize the convenient design and portability of the product and the fact that subscribing to cellular phone service provides only increasing flexibility and convenience for the user and does not in any way necessarily decrease the user's ability to choose not to respond to incoming calls.

Marketing Strategy

Based on the marketing research, the first ETPH marketing campaign should feature users in depictions of situations in which the target audience…… [Read More]

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Strategic Challenges Cingular-At& t and Sprint

Words: 1271 Length: 4 Pages Document Type: Essay Paper #: 97085564

This company's reach extends across the vast properties of the two companies from which it originated. America Online brought its flagship online service, Netscape, and several interactive services to the merger. The threat of new competitors can be applied to the telecommunications industry in that new competitors will always emerge, as more companies are sure to be formed. The threat of substitutes can be applied to the medium of the Internet, because the cost of switching Internet providers and Internet service in general is very cheap. The presence of this type of substitute products can lower industry attractiveness and profitability because it can limit price levels. The bargaining power of buyers is greater in the telecommunications industry when there are few dominant buyers and products are standardized. Finally, the intensity of rivalry between competitors in the telecommunications industry is at an all-time high. This is a result of the structure…… [Read More]

Bibliography

AT&T. (2006). Cingular Wireless Reports Fourth Quarter 2006 Results. Retrieved February 22, 2007 at  http://cingular.mediaroom.com .

America Online. (2005). Retrieved February 22, 2007, at  http://www.corp.aol.com/ .

Sprint. (2007). Sprint Nextel: Aiming to be No. 1 in Customer Experience. Retrieved February 22, 2007 at  http://www.sprint.com/companyinfo/history/ .

Stiglitz, J. 2002, Globalization and its Discontents. New York: W.W. Norton & Company.
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Merger the First Step in

Words: 826 Length: 3 Pages Document Type: Essay Paper #: 82570839

The smaller firms therefore may be able to gain entry into the market but are generally unable to compete on quality with the top firms, and this is allowing the market leaders to grow as a result.

Another factor that is taken into consideration is the regulatory entry and exit conditions. In the mobile industry, there is a significant barrier in spectrum. Given that there is a finite amount of broadband wireless spectra available, and potential limits on where wireless towers can be sited, there are limits to the number of players in the market (FCC, 2010) This means that consolidation at the top of the industry could create limitations on the amount of competitors that can enter a given market. The DoJ will take this into account as well.

There are pros and cons associated with this merger. The pros are that the industry will take a more natural…… [Read More]

Works Cited:

FCC. (2010). FCC 10-81, Fourteenth Report. Federal Communications Commission. In possession of the author.

Investopedia. (2011). Herfindahl-Hirschman Index. Investopedia. Retrieved May 18, 2011 from  http://www.investopedia.com/terms/h/hhi.asp
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Private University Is Selling a Share or

Words: 1077 Length: 4 Pages Document Type: Essay Paper #: 28203394

Private University is selling a share, or something else. At the outset of the Act, "security" is defined as "any note, stock, treasury stock, security future, security-based swap, bond, debenture, evidence of indebtedness, certificate of interest or participation in any profit-sharing agreement, collateral-trust certificate…" and many others are subject to the law. The key is that the security creates a share of income for the holder, whether in the form of debt or equity. Options for later purchase are also included in the definition of security.

The asset in question is a "share" that entitles the bearer to college credits in any school at the future date. A college credit is not a claim to a cash flow, nor it is claim to equity. Therefore, this is not a security. Rather, it is a coupon by which a product can later be acquired. There is no difference between this asset…… [Read More]

Works Cited:

FTC. (2013). The antitrust laws. Federal Trade Commission. Retrieved May 2, 2013 from http://www.ftc.gov/bc/antitrust/antitrust_laws.shtm

FTC. (2013). Horizontal merger guidelines. Federal Trade Commission. Retrieved May 2, 2013 from http://www.ftc.gov/os/2010/08/100819hmg.pdf

Securities Act of 1933. Retrieved May 2, 2013 from  http://www.sec.gov/about/laws/sa33.pdf 

Stewart, J. (2011). Antitrust suit is simple calculus. New York Times. Retrieved May 2, 2013 from http://www.nytimes.com/2011/09/10/business/att-and-t-mobile-merger-is-a-textbook-case.html?pagewanted=all
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Principle Marketing

Words: 4286 Length: 9 Pages Document Type: Essay Paper #: 72539829

Orange Strategic Marketing Plan

Hello Kind Customer! ( I have added in additional comments in your paper per your instructions. Thanks again for being awesome to work with and please let me know if I can be of any additional assistance. Your changes and additions are marked with red text. Cheers!

Based on the successful merger of Orange and T-Mobile, the company is one of the world's largest mobile operators and the second leading operator throughout Western Europe. The company has over 30M subscribers worldwide, with 10M on the more profitable and long-term post-paid plans and leads Europe with over 1.5M users subscribing to the GSM 3G speed class of performance (Orange Investor elations, 2012). As of January, 2012 the company and its subsidiaries operate in 25 nations worldwide and has an aggregator market share of 40.4% and one of the highest consistent Average evenue Per User (APU) levels of…… [Read More]

References

Andlauer, S. & Pouillot, D. 2011, "The Future of Telecoms - Strategies for 2020 (*)," Communications & Strategies,, no. 82, pp. 161-166,179,181.

Bacchiocchi, E., Florio, M. & Gambaro, M. 2011, "Telecom reforms in the EU: Prices and consumers satisfaction," Telecommunications Policy, vol. 35, no. 4, pp. 382-396.

Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.

Benzoni, L., Deffains, B., Nguyen, A.T. & Saleese, O. 2011, "Competitive Dynamics Between MNOs in the Mobile Telecommunications Single Market: Lessons from the U.S. Experience," Communications & Strategies,, no. 82, pp. 127-145,179-180,182.
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Htc High Tech Computer Corporation Known Almost

Words: 2347 Length: 8 Pages Document Type: Essay Paper #: 19917687

HTC

High Tech Computer Corporation, known almost universally by the acronym HTC, is a Taiwan-based designer and manufacturer of smartphone devices. The company generally creates a base design, gives it a "codename," such as Hermes, and then offers the devices to be sold rebranded by other companies, such as i-mate, or networks, such as T-Mobile or Orange. In 2006 HTC started offering devices in some markets under their own HTC brand (Benou, 2007). The company has long used its own Dopod house brand to sell devices directly in Asia. HTC anticipates continued growth in the smartphone sector (Colombo, 2010). The convenience and excitement delivered by the plethora of mobile digital applications available such as location-based services, multimedia entertainment, social networking services, and e-books continue to push smartphones to the fore of mobile phone purchase choices and increase penetration of smartphones in the mobile phone market (Butler, 2009). One of the…… [Read More]

Works Cited

Barry, F., 2005. The politics of high-tech growth: Developmental network states in the global economy.. The Economic and Social Review, 36(2), pp. 179-183.

Benou, G.G.K.C. & M.J., 2007. Impact of visibility and investment advisor credibility on the valuation effects of high-tech cross-border acquisitions.. Financial Management, 80(17), pp. 69-89.

Butler, D., 2009. Hard time for high tech.. Nature, 222(100), p. 413.

Colombo, M.G. & G.L., 2010. Funding gaps? access to bank loans by high-tech start-ups.. Small Business Economics, 12(5), pp. 455-67.
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Westower Communications IT Project Management Scenario Working

Words: 927 Length: 3 Pages Document Type: Essay Paper #: 19792998

Westower Communications IT Project Management Scenario

Working as a senior project manager for the British Columbia-based telecommunication tower design firm Westower Communications., my team and I have focused exclusively during the last year on overseeing the installation of an information technology (IT) system capable of merging the company's three primary client-based services and the associated server processing power used to perform them. In my role as director of the project management team, and as a crucial component of the project planning process, I would begin by holding a meeting of key stakeholders -- including Westower's CEO Michael A. Jarvis, COO ay Zeldenthuis, project point person Don Klausing, the department heads for the Sprint, AT&T and T-Mobile divisions, and the company's internal IT supervisor. This introductory phase of the project planning process is indispensable to the overall objective of ensuring that implementation of a trifold IT system occurs on schedule and…… [Read More]

References

Barkley, B. (2006). Integrated project management. New York, NY: McGraw-Hill.

Marchewka, J.T. (2009). Information technology project management. Wiley.

Schwalbe, K. (2011). Information technology project management. (6th ed.). Boston: Course Technology Ptr.

Wong, Z. (2007) Human Factors in Project Management: Concepts, Tools, and Techniques for Inspiring Teamwork and Motivation. 1st ed. San Francisco, CA: Jossey-Bass.
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Poblic Policy Privacy the Matter

Words: 720 Length: 2 Pages Document Type: Essay Paper #: 44536593

This does not mean that the government is willingly misusing the information, but that, due to numerous forces, the data collected could end up in the wrong hands and hurt the American individual and community. This is often possible due to the complexity of the it system storing the data base, but also the rich imagination of internet pirates (Electronic Frontier Foundation, 2007). The matters of privacy violation have become a highly debated issue, with multiple implications. To the society, it could mean even chaos, when considering that the private data fall into the hands of thieves who use it to steal, blackmail and control the members of society. Then, was such a situation to occur, the image and good intentions of the government would be severely affected. The business community would also take a major hit if its transactions and internal affairs became public or entered in the possession…… [Read More]

References

2003, Privacy and Government, Privacilla, http://www.privacilla.org/government.htmllast accessed on September 22, 2008

2007, Government Moving to Access Personal Info, Sparking Privacy Fears, CBC News, http://www.cbc.ca/technology/story/2007/09/12/tech-privacy.htmllast accessed on September 22, 2008

2007, Illegal Government Surveillance Opens Door to More Privacy Violations, the Electronic Frontier Foundation, http://www.eff.org/press/archives/2007/10/12last accessed on September 22, 2008

2008, Official Website of California Department of Motor Vehicles, http://www.dmv.ca.gov/last accessed on September 22, 2008
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Purchase Decision at the Time

Words: 774 Length: 2 Pages Document Type: Essay Paper #: 42731904

Furthermore, I went to http://www.cellreception.com/, a website that shows cell towers for service providers as well as gives access to local-user reviews, so that a consumer can tell if their provider has good coverage in a local area. I decided this approach was better than looking at national reviews, because the highest-ranked service provider in the country would not do me any good if it provider poor coverage in my area. What I discovered is that all three of the major companies had good reception for almost all of my high-frequency calling areas. However, I enjoy a lot of outdoor activities, and one of the companies had several dead spots in a nearby state park. Because I might need to use my cell phone in an emergency in that area, I was able to eliminate that company based on the dead zones.

Left with a decision between two major carriers…… [Read More]

Next, I began to look up coverage information on the cell phone providers. Many of the providers had maps showing coverage, and I looked at the areas where I live, as well as the areas where I most frequently need to use my cell phone. Furthermore, I went to  http://www.cellreception.com/ , a website that shows cell towers for service providers as well as gives access to local-user reviews, so that a consumer can tell if their provider has good coverage in a local area. I decided this approach was better than looking at national reviews, because the highest-ranked service provider in the country would not do me any good if it provider poor coverage in my area. What I discovered is that all three of the major companies had good reception for almost all of my high-frequency calling areas. However, I enjoy a lot of outdoor activities, and one of the companies had several dead spots in a nearby state park. Because I might need to use my cell phone in an emergency in that area, I was able to eliminate that company based on the dead zones.

Left with a decision between two major carriers and two basic phones, I began to talk to my friends that had the phones. I discovered that many of the things I initially liked about the I-phone were duplicated in T-Mobile's My Touch phone. Furthermore, many of my I-phone using friends reported dissatisfaction with at&T's service, and, since I-phones are locked and can only be used with at&T, I decided to go with the My Touch phone and T-Mobile's service. Once that decision was made, it was time for me to select my specific phone. With my research done, I went into a local cell phone store, so that I could actually touch the phones and determine the exact model of phone that I wanted.

I am glad that I had this assignment while making my mobile phone selection. So far I am very happy with this product, though time will tell if I remain happy with the choice. Armed with a substantial amount of information, not only about the product that I purchased, but also about competing products, I feel like I made an informed decision and did not experience any of the buyer's remorse that I had felt with prior major purchases. As a result, I think I will follow this same type of process when making my next major purchase.
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Intranet Development

Words: 4202 Length: 11 Pages Document Type: Essay Paper #: 68416742

Intranet Development

Some organizations are involved in the development of computer software and they naturally end up having experts in the art of developing software, but others who are in some other business should concentrate on their own business and not involve themselves in the business of software. We have to understand that developing software is not a maintenance business where it is essential for the organization dealing with the plant and machinery concerned to develop a certain level of competence in keeping the plant and machinery in running condition. For example, any refinery must be able to carry out routine services for various machinery running within the refinery, yet when a development comes for the refinery in terms of increasing their capacity or changing some operating methods, they call in the experts for help. Changes in software are not like routine servicing to existing equipment, but are more like…… [Read More]

REFERENCES

Blass, Steve. (7 May, 2001) "Best practices for intranet development" Retrieved from http://www.itworld.com/AppDev/1488/NWW010507blass/

Accessed 30 September, 2005

'Built-In Scalable Security" Retrieved from https://www.intranetconnections.com/sections/security.htm

Accessed 30 September, 2005
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International Business Plan Venture -

Words: 3464 Length: 10 Pages Document Type: Essay Paper #: 80762046

al.); (Rahman, 136- 138) (Dasgupta)

From the segmentation analysis and mobile content revenues forecast, the need for launching the low-cost and ultra-low cost mobile cellular phone business in India based on value-added services that can be incrementally added to consumers' accounts is preferable to concentrating only on price alone. Creating the unique value proposition for the service based on mobile content also is attractive to potential partners who are necessary for the nationwide success of the company across India's broad geographic regions. This concentration on value-added services is also critical when the competitors to the proposed company are also taken into account. The following section provides insights into the competitive landscape in India for cellular and telecommunications.

Competitive Landscape and Analysis

The following is an analysis of the competitive landscape of providers that the proposed company will need to partner with in some cases, and compete with in others. Clearly…… [Read More]

Bibliography

AMR Research Study. Research Alert on Cellular Phone Costing and Forecast Alert. August 2005. Boston, MA. ABI/INFORM Trade & Industry. ProQuest.

Mike Clendenin. "Tale of two cell phone markets: INDIA and CHINA. " Electronic Engineering Times 4 Jun 2007: 33-34. ABI/INFORM Trade & Industry. ProQuest.

Nibedita Das. "Technology, efficiency and sustainability of competition in the Indian telecommunications sector. " Information Economics and Policy 12.2 (2000): 133-154. ABI/INFORM Global. ProQuest. 6 May. 2008

Anjan Dasgupta. Competition Policy in Telecommunications - a Case Study of India. 2005. ABI/INFORM Global. ProQuest. 8 May. 2008
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Security Issues of M Commerce

Words: 5074 Length: 20 Pages Document Type: Essay Paper #: 25740607

wireless Web is truly' the next major wave of Internet computing

A its potential for bringing people together and expanding commerce is even greater than that of the wired Internet."

Edward Kozel, board member and former CTO of Cisco systems (AlterEgo, 2000, p. 12)

The integration of the Internet into our modern culture as a driving force behind business, convenience, services and merchandise acquisition has created a new set of desires for modern consumers. The trend started with the ease and availability of services and products being offer4ed through radio and television advertising, and then infomercials and shopping channels. The internet brought the availability to purchase products, goods, and information from our desks and kitchens. Now trough wireless hotspots and wireless devices, society is following their desires toward a marketing distribution channel which motivates them to pay for internet access, and mobile commerce (m-commerce) anytime, anywhere, and instantly. These sets…… [Read More]

Bibliography

AlterEgo (2000). Building the intelligent internet: Making the case for adaptive network services. [www.alterego.com].

Albright, B. (2000). Mobilize this!. Frontline Solutions, May, 28-32.

Bansal, P. (1.1.2001) Smart cards come of age. The Banker.

Barnett, N., Hodges, S. & Wilshire, M. (2000). M-commerce: An operator's manual. McKinsey Quarterly, 3,162-171.
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Hspa and Evolved Hspa With

Words: 2969 Length: 11 Pages Document Type: Essay Paper #: 23957163

HSPA+ is expected to be commercially available in 2008 through [the introduction] of incremental investments and backward and forward compatible handsets. HSPA+ doubles the data capacity and increases voice capacity by three times enabling operators to offer mobile broadband at even lower cost" (elease 7 HSPA+, 2007, p. 3). Likewise, Housami (2008) reports that, "HSPA+ is a manifestation of the evolved HSPA philosophy where the existing HSPA implementation is pushed to its limits by introducing various improvements to increase the efficiency of the system while maintaining backward compatibility" (p. 2).

The term "HSPA+" is the name assigned to the set of HSPA enhancements that are defined in 3 GPP elease 7 (7) and later; the enhanced downlink (HSDPA) was defined in 3 GPP 5 and provides three times the data capacity of WCDMA 99 (using a rake receiver and a single UE receive antenna) (elease 7 HSPA+).

Some of the…… [Read More]

References

Chiu, C.S. & Lin, C.C. (2004). Comparative downlink shared channel evaluation of WCDMA release 99 and HSDPA. IEEE International Conference on Networking, Sensing and Control, 2(2), 1165-1170.

Hazlett, T.W. (2006). Rivalrous telecommunications networks with and without mandatory sharing. Federal Communications Law Journal, 58(3), 477.

Herman, B.D. (2006). Opening bottlenecks: On behalf of mandated network neutrality. Federal Communications Law Journal, 59(1), 103.

Housami, H. (2007, January 4). Advanced cellular technologies episode 4: Evolution of UMTS/HSDPA. [Online]. Available:  http://housami2.blogspot.com/2007/01/advanced-cellular-technologies-episode_04.html .
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Strategic Management and Strategic Competitiveness

Words: 2589 Length: 8 Pages Document Type: Essay Paper #: 71016635

Samsung Strategic Management and Strategic Competitiveness

Samsung Electronics was established by Byung-Chull Lee in 1969 in Suwon City in South Korea and was at the time referred to as Samsung electric industries. When founded, the company was designed to manufacture computer constituents, radios, televisions and other electronic devices. A decade into its establishment, the company began to manufacture telecommunication devices. Its initial product offerings consisted of switchboards. Subsequently, Samsung started manufacturing mobile phones (Samsung, 2017)

Assess how globalization and technology changes have impacted the corporation you researched

Globalization encompasses a practice by which state and regional economies, communities, and cultures have come to be assimilated through the international network of trade, communication, migration and transportation. In addition, in recent years, the world has experienced a substantial advancement in technology, which has had a major influence on industries and companies. These two aspects have largely affected Samsung Electronics. One of the…… [Read More]

References

Fahy, J. (2002). A resource-based analysis of sustainable competitive advantage in a global environment. International Business Review, 11, 57 -- 78.

Grant, R. M. (2001). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, Vol. 33(3): 114-135.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.

Hoovers. (2017). Samsung Electronics Competition. Retrieved from: http://www.hoovers.com/company-information/cs/competition.samsung_electronics_co_ltd.a166cb2c88a2e408.html
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Security Issues in IEEE Wlan

Words: 6613 Length: 20 Pages Document Type: Essay Paper #: 95819917



Despite its clear benefits and advantages in terms of ease of use and cost effectiveness, there are certain risks associated with wireless networking. These risks are discussed further below.

Review of the Literature.

Security Risks Associated with IEEE WLAN 802.11. The applications for wireless communication technology continue to develop and expand; today, at least, the 802.11b is the standard of choice for wireless router communication used with network installation (Gonazles & Higby 2003). "The integrity of the transmitted data is a valid 2.4 GHz. At this wavelength medium, the propagation of wavelength maintains strong connectivity" (Gonzales & Higby 2003, p. 30). The technology of WLANs actually dates back to the mid-1980s; during this period, the Federal Communications Commission (FCC) freed up radio frequency (rf) to the industry. "Initially, this was viewed as a broadcast reception procedure and very little thought went to broadcast transmission" (Gonzales & Higby 2003, p. 30).…… [Read More]

Bibliography

Alexander, Steve. 2004. Computers and Information Systems. In Encyclopedia Britannica Book of the Year [premium service].

Anderson, Robert H., Tora K. Bikson, Richard O. Hundley & C. Richard Neu. 2003. The Global Course of the Information Revolution: Recurring Themes and Regional Variations. Santa Monica, CA: Rand.

Bliss, R. Marion. September 5, 2003. Homeowners Connect to Wireless Fidelity. The Washington Times, p. F29.

Brookshear, J.G. 2000. Computer Science: An Overview. Reading, Mass: Addison-Wesley.
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Analyzing Strategic Planning Apple Inc and Industry

Words: 3074 Length: 10 Pages Document Type: Essay Paper #: 75348774

Strategic Planning:

Apple Inc. and Industry

Apple Inc. is global technological corporation based in California, America. The company's business operations encompass the designing, developing and retailing of computer software, electronics and also provision of online services. In particular, Apple Inc. is set within the technology industry, competing on different fronts such as the mobile sector and computer sector as well. Technology transformation and change has completely altered the mobile industry and the manner in which it used to function. The internet specifically has changed the way in which people view business and make transactions. The current business model of Apple Inc. can be categorized broadly into three sectors: etail, Software Engineering and Hardware Engineering. Apple can be said to be a multinational corporation as it is involved with three major companies; Microsoft, The Gap and Dell which lie in different industries and that makes it even more successful. The software…… [Read More]

References

Blodget, H, 2013, Apple's 'Mission Statement' Is Making People Worry That the Company Has Gone to Hell, Business Insider. Retrieved:  http://www.businessinsider.com/apples-new-mission-statement-2013-8 

Bohm, A, 2009, The SWOT Analysis. Berlin: GRIN Publishers.

Cole, G, 1994, Strategic Management. New York: Thomson Learning.

Fine, Lawrence, G, 2009, The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats, New York: Independent Publishing Platform.
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Talent Is Something That I

Words: 1107 Length: 3 Pages Document Type: Essay Paper #: 22657376

I understand that by improving my communication skills I can remove a constraint on my ability to make deals happen -- I can bring together that Japanese money with those Arab engineers and make my U.S. employer a lot of money. That is the combination of skill and talent that I will bring to my chosen career in investment banking.

Essay 2: Innovation is everything in business today. Great ideas are the only source of true competitive advantage, so it is critical that I improve on my ability to think in an innovative way. That is one of the biggest appeals to me of the UC Irvine MBA program. I am seeking an MBA because the knowledge and skills that I acquire in the program are essential components of my toolbox, and UC Irvine will give me the knowledge and skills that I seek. The school has an excellent reputation…… [Read More]

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Value of Money Bonds Present Value Future

Words: 938 Length: 2 Pages Document Type: Essay Paper #: 87560569

Value of Money: Bonds

Present value, future value, and the discounted value of a stream of future revenues form the fundamental basis for one of the crucial underpinnings of finance dynamics; the time value of money. While the broad notion of the concept is the tenet that "all things being equal, it is better to have money now rather than later" (Carther, S. September 1, 2008); this posit allows for a deeper and strategic insight into the world of finance, investment, and capital budgeting through analysis of the relative value of a dollar at a given time. In this context there is utility in analyzing the present and future value of a $2,000 Comcast bond issue in comparison with rivals such as AT&T, T-Mobile, and Verizon Communications.

How Much Would You Pay for This Bond Today?

In the telecommunications industry, Comcast is a major player in providing access and content…… [Read More]

References

Carther, S. (September 1, 2008). Understanding the Time Value of Money. Investopedia.

Retrieved January 8, 2012 from http://www.investopedia.com/articles/03/082703.asp#12990857254822&close

CNNMoney.com. (2011). Fortune 500. Comcast. CNNMoney.com. Retrieved January 8,

2012 from http://money.cnn.com/magazines/fortune/fortune500/2011/snapshots/5035.html
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Pursued My Undergraduate Degree at

Words: 1291 Length: 4 Pages Document Type: Essay Paper #: 30498472

I know success, good business, entrepreneurship is out there. And I know that an MBA is going to be the first step toward getting it. An MBA will help me realize the success I need.

My relevant background consists of two influential, formative experiences: the attainment of my bachelor's degree in accounting at the University of Sharjhah in United Arab Emirates and my three years spent working as a retail manager at T-Mobile. These experiences have created a business-oriented foundation on which I plan to build in the future, and more immediately, during my pursuit of a MBA.

I couldn't have hoped for a better, more enriching exposure to a diverse set of intelligent peers than the one I had at University of Sharjhah. During the course of my experience at this university -- the majority of students at University of Sharjhah are international -- I developed a broad understanding…… [Read More]

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Starbucks and Wi-Fi Starbucks and the Benefits

Words: 893 Length: 3 Pages Document Type: Essay Paper #: 4211835

Starbucks and i-Fi

Starbucks and the Benefits of i-Fi

This essay examines the benefits to Starbucks of implementing a i-Fi network.

Summary of the Case

At the time the case study was written, Starbucks had grown to be the world's number one specialty coffee chain with about 6,500 outlets in 25 countries. Starbucks started to provide Internet access in the stores that it owned, with about 60% of 3,645 stores in the U.S. having i-Fi hotspots. Hoping to acquire Starbucks customers, Deutsche Telekom's T-Mobile USA unit provided T-Mobile Hotspot service at Starbucks. AT-Mobile Hotspot account could also be used for wireless Internet access at other locations, such as Borders Books & Music stores, Fed Ex Kinko's stores, airports and selected Hyatt Hotel locations in the U.S.

Starbucks benefitted from the T-Mobile powered network in a number of ways. Starbucks internal research showed that T-Mobile Hotspot subscribers visited stores more often…… [Read More]

Works Cited

Geier, E. (2007). Wi-Fi Hotspots: Setting Up Public Wireless Internet Access. Indianapolis, IN: Pearson Education Cisco Press

Intel. (2002). Wireless LANs Linking productivity gains to return on investment. Intel Information Technology. Retrieved December 3, 2011 from:  http://www.arguscomputer.com/IntelWirelessLan_WP.pdf 

Rhifa, T. (n.d.). The productivity benefits of WLANs. Retrieved December 3, 2011 from: http://www.wireless-center.net/Building-Wireless/2791.html
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How Technology Shapes Disasters

Words: 1871 Length: 5 Pages Document Type: Essay Paper #: 13283483

ole of Technology in educing and Exacerbating Disaster isk: A Case Study of -- Haiti

Examine how technology(s) exacerbates.

Examine how technology(s) reduces the vulnerability of different people facing the same risk.

Make policy recommendations that would reduce the risk for the most vulnerable.

How to involve communities in technology development.

Total words (without references) 1360 words, less 140 words from the total (1500) words

As the result of the pillagrisum is 0 well done for that, from the extra words can you show a percentage of 3-5%.

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AL WAYS HIGHLIGHT THE CHANGES IN CODED COLOU

NOTE ( HIGHLIGHT THE NEW ALTEATION IN THE SAME PAPE)

Abstract

The technological inventions and life often go hand in hand and the disasters have often been…… [Read More]

References

Cashmore P. (2010) Haiti Quake Relief: Hoe Technology helps. Cable News Network [online]. Available from [13Nov 2014]

Choney S.(2010) Mobile Giving to help Haiti Exceeds $30 Million[online].Available from [11November 2014]

Encyclopedia of the Nations (2014)Haiti- Agriculture. Available from
Johnson R. (2000) GIS Technology for Disasters and Emergency Management. ESRI[online]. Available from [13November 2014]
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Business Richard Branson A Corporate

Words: 2864 Length: 10 Pages Document Type: Essay Paper #: 26479780



Branson cites his early management decisions at Virgin ecords as prime examples of this people-oriented approach:

At Virgin records we attracted some of the best artists because they liked the way we ran it. We never lost a major artist in 20 years which is quite rare in the record industry. We dressed as we felt comfortable. We worked in pleasant buildings rather than office blocks and people working there had fun, enjoyed the job, enjoyed challenging, taking on the major record companies. (Glancey & McQuaid, 2000, p. 94)

If Virgin ecords was going to about catering to the musical tastes of a new generation, then the company that supplied those wants was going to have to be a company that operated in accord with the views and aspirations of that new generation. Traditional business attire and the smug accoutrements of the typical corporate headquarters would be dispensed with in…… [Read More]

References

Branson, Richard. (2006). "About Richard." From, Losing My Virginity, as it appears on the Virgin.com web site. Virgin.com. URL: http://www.virgin.com/aboutus/autobiography/.

Hopkins, Michael S. (2006). "Richard Branson, Virgin Group." 26 Most Fascinating Entrepreneurs. Inc.com. New York: Mansueto Ventures, LLC. URL:  http://www.inc.com/magazine/20050401/26-branson.html .

A www.questia.com/PM.qst?a=o&d=5001329434

Charles, L. (1998, March 20). Who Needs the NME?. New Statesman, 127, 9. Retrieved September 27, 2006, from Questia database: http://www.questia.com/PM.qst?a=o&d=5001329434
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Technologies Including Future Information Technology Information Technology

Words: 1802 Length: 6 Pages Document Type: Essay Paper #: 64190971

Technologies, Including

Future Information Technology

Information technology plays a vital role in the success of any contemporary business organization. IT is responsible for the vast majority of communication between parties, and is integral to the preservation and storage of information that pertains to a particular organization. With advances in technology occurring at an increasingly rapid rate, companies are often left with just two choices -- to embrace modern technology and the nearly daily changes it brings, or fall behind. Many organizations do not have the resources to stay in business if they pursue the latter option, which is why most companies make a point to stay abreast of technological innovations and their effects upon today's global marketplace. Therefore, it is important to look ahead to see what the future of technological innovations will bring, and to determine how such changes can best benefit a particular company.

One of the most…… [Read More]

References

Garling, C. (2012). "HP Memristors will reinvent computer memory 'by 2014'." Wired.com. http://www.wired.com/wiredenterprise/2012/07/hp-memristors/

Mellor, C. (2012). "HP's faster-than-flash memristor at least TWO years away." Theregister.com. http://www.theregister.co.uk/2012/07/09/hp_memristor_and_photons/

Null, C. (2008). "15 hot technologies that will change everything." PCWorld.com. http://www.pcworld.com/article/152683/15_hot_new_technologies_that_will_change_everything.html
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Google's Marketing Strategies Google Inc Was a

Words: 2274 Length: 7 Pages Document Type: Essay Paper #: 22464914

Google's Marketing Strategies

Google, Inc. was a company founded by two Stanford University computer science graduates that initially sought to order and catalog all of the information available on the internet through their search engine. This simple engine with the clean interface would become the premier internet search engine in a relatively short amount of time, surpassing the offerings of Microsoft, Yahoo and many others. The web search engine would become so popular, in fact, that it would inject itself into the national psyche, becoming a verb that we all use today to explain how we search the internet. Even young children know how to "google" something on a computer. Today this company offers everything from the search engine, to an email service, to YouTube videos and even mobile phone apps. As of 2011, this now publicly traded company, had revenues of nearly $38 billion and a gross profit of…… [Read More]

References

Google.com. (2012). Google Inc. Retrieved from:

http://www.google.com/f.

Fox, V. (2010). How search has changed everything: Marketing in the age of Google. Hoboken,

NJ: John Wiley & Sons, Inc.
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Incentives for Employees HR Solutions

Words: 658 Length: 2 Pages Document Type: Essay Paper #: 45721616

H Solutions

The service provided by the H component to the employer is to provide a go-between for employers and employees, relaying information, needs and assistance in a two-way flow so that both parties achieve desired aims. The strategic advantage the H component provides to an employer in the hiring and retaining of qualified employees is that the H allows the cultivation of the organizational culture to be properly facilitated and maintained with the addition of appropriate employees.

Three current practices used by the employer that can be improved are the incentives program, the pay rate for specialized jobs, and the job descriptions (which need to be updated.

Best practices that can be exercised to improve the benefits/incentives program within the firm is a restructuring of the type of medical/dental options made available to employees after 90 days. Currently, the only two options available to employees are 1) employee-only options…… [Read More]

References

Feloni, R. (2016). The T-Mobile CEO who calls his competition 'dumb and dumber' explains how he doubled customers in 4 years, and how a group of employees made him cry. Business Insider. Retrieved from  http://www.businessinsider.com/t-mobile-ceo-john-legere-interview-2016-10 

Schyns, B., Schilling, J. (2013). How bad are the effects of bad leaders? A meta-analysis of destructive leadership and its outcomes. The Leadership Quarterly, 24: 138-158.
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Strategic Management in Technology

Words: 5956 Length: 18 Pages Document Type: Essay Paper #: 46350893

Strategic Planning & Strategy Formulation

Case: Strategic Planning & Strategy Formulation

Case Assignment -- Comcast

Comcast's Current Strategy

Current Event Blog

Discussion Question: Strategy Planning and Formulation

Case

Strategy Implementation & Evaluation

Current Event Blog 4 -- Strategy Implementation & Evaluation

Discussion Question: Strategy Implementation and Evaluation

eflective Discussion

Case: Strategic Planning & Strategy Formulation

Case Assignment -- Comcast

Comcast's Current Strategy

Comcast has developed a current business strategy that is completely focused on the customer. The company has positioned itself at the "intersection of media and technology" (Corporate.comcast.com, 2016). The company seems to be doing well and in 2015 the company had raised their dividend by 10%, for the eighth consecutive year.

The present strategy of the company is to focus on innovation and enhancing of customer experience and being innovative at the same time. The company claims that this strategy has paid off well for them. In fact,…… [Read More]

References

Business success: Strategic unit comprehensive computer-based Expert support system. (1991). Long-Range Planning, 24(3), 107-108. http://dx.doi.org/10.1016/0024-6301(91)90212-7

Carter, T. (2016). Comcast rolls out strategy for new emphasis on customer care. Mississippi Business Journal, p. 1. Retrieved from  http://msbusiness.com/2015/05/comcast-rolls-out-strategy-for-new-emphasis-on-customer-care/ 

Collins, M., & Winrow, B. (2010). Porter's generic strategies as applied toward e -- etailers post -- e Leegin. Journal Of Product & Brand Management, 19(4), 306-311. http://dx.doi.org/10.1108/10610421011059621

Cooper, C., & Finkelstein, S. (2009). Advances in mergers and acquisitions. Bingley: Emerald Group Pub.
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People Satisfied in and With

Words: 2443 Length: 7 Pages Document Type: Essay Paper #: 41850387

This was contrary to the down market of the period. There was a five percent poor performance of companies classified as low and moderate morale than their counterparts. Findings from other measure of standards of the performance of the company such as return on asset and ROI was enlightening because they were similar. A similar survey was done by David Maister on the 29 companies' financial performances and over 5500 employees were subjected to 74 detailed questions relating to morale and satisfaction. Those companies that did better at almost everything were the ones that had significantly successful financial offices. The companies whose financial performance was in the top 20% had an average score higher than the rest in sixty nine out of 74 questions. There wasn't any significant score for the remaining five questions. One of the principal takeaways in the study was that financial performance was as a result…… [Read More]

Works Cited

"Corporate leadership council." Linking Employee Satisfaction with Production 17 July. 2003. 8

April. 2010.

Buchanan, Kadence. Job Performance and satisfaction June. 2007. 8 April. 2010.

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Marketing Financial What Is the

Words: 2021 Length: 6 Pages Document Type: Essay Paper #: 18990992



In approaching sports marketing, many advocate what is called the 'JOBS' approach: hat 'job' is the product doing -- what fundamental problem is your customer trying to solve? hat objectives do your customers use to evaluate solutions? hat barriers limit your customers' ability to use your solution? hat solutions do your customers consider? The problem might be a perceived lack of purpose in life or 'respect' -- which may cause many fans to identify heavily with local sports teams, for example. Objectives might be entertainment, a feeling of fan identification with a player or a team, or enjoying a rivalry between two teams. Barriers might be cost, a feeling that the players are overly market-driven and don't care about the fans, and solutions might include increased interactivity between fans and players, ideally through an online format (Poe 2009).

Online interaction and connectivity will be vital to sports marketing of the…… [Read More]

Works Cited

"ABA" Hoopedia: NBA. May 22, 2009.

http://hoopedia.nba.com/index.php?title=ABA_(1967-1977)

Abrams, Jonathan. Talk to the Newsroom: N.B.A. Reporter. The New York Times.

May 11, 2009. May 22, 2009. http://www.nytimes.com/2009/05/11/business/media/11askthetimes.html?pagewanted=all