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Kant would view oods as unethical not just as a husband, but as a public figure and professional golfer.
Utilitarian Ethics Analysis:
Guided by the central utilitarian principle that morality may defined as the creation, extension or preservation of happiness for the largest number of people at all times, Mill's ideas are conceptually antithetical to Kant's devotion to absolute morality. here Kant presents the argument that moral order is impossible to define without permanent standards that are shaped by man's dignity, Mill works within a system that must inherently be pragmatic. The flexibility of Mill's 'Greatest Happiness' approach asserts that one must consider this balance before making an ethically informed decision in any regard. Therefore, if we can deduce as some have claimed that Nordegren was somehow complicit in a marital arrangement facilitating oods' infidelities, than it becomes less clear that his behaviors violated this utilitarian mode of ethics. It…… [Read More]
There are a many great athletes in the world today. It is interesting to look at Tiger Woods' life and answer questions about his biography.
Eldrick Woods was born December 30, 1975, and was given the nickname "Tiger" in honor of a man who saved his father's life during the Vietnam War. Tiger grew up in home that is different from most people. His father is African-American and his mother is Thai.
Reading about Tiger teaches that you should never let anyone or anything prevent you from achieving your goals. His parents had a major influence on his life by refusing to allow race determine how they lived their lives or prevent them from following their dreams.
One of the most interesting parts of Tiger Woods' biography is how he got started in sports. Before Tiger was one-year-old, he was introduced to golf. His father…… [Read More]
On the other hand not getting him the journalists have tried to make the most out of Woods' unfortunate escapades and which he admits is a singular private matter, the people will see through that the media hype is just a vicious game played for profit than ethics. (Cooke, 2010) Thus by the thumb rule of ethics nothing is unethical in allowing Woods to continue his game and sponsoring it.
The opposite arguments relate to the way the public perceived him and if this would hinder further support. Tiger Woods declared an indefinite break from golf after his "infidelity" had caused a public scandal. The scandal grew with many women claiming that they had affairs with the star. Before the scandal Tiger Woods had a sellable image of hundreds of millions of dollars in endorsements. (Ethics news line, 2009) the scandal made Tiger Woods lose the No. 1 ranking on…… [Read More]
Nike's tremendous success up until the mid-90s?
Nike was founded by Phil Knight in 1964 when he put his MA project into practice along with his former track coach ill owerman. At that time, the companies which were already established were manufacturing the sports shoes in economy that was high waged; while the project showed that decreasing the costs of transport would mean that the company could gain high sourcing from the countries that had low costs of labor. Keeping this in mind, Nike started importing shoes from Japan; however with the birth of waffle trainer by owerman one night, the company became a designer logo rather than an importer. The strong personalities and the love for sports of Knight and owerman played a lot of role in defining the purpose of Nike and it attracted a lot of confident and young employees to the company. The logo of Nike…… [Read More]
Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured Madonna, Michael Jackson, Brittany Spears, and even Mike Tyson. Pepsi is known around the world, just as the celebrities whom are featured on the Pepsi commercials. In other words, in using the notoriety of celebrities, a corporation may be able to increase its market share into the pockets of consumers who are more familiar with the celebrity than the product. The celebrity thus is a bridge between the consumer and the product. But what happens when those celebrities are notorious for other things as well as their entertainment or sport talent? And why do the corporations continue to utilize these celebrities if these celebrities have been known to engage in improprieties or dubious activities?
Corporations have a business model that has multiple branches leading from three or four…… [Read More]
It's in Tiger; is it in you?"
This too is another appeal to logos that also incorporates a more explicit version of ethos by the obvious suggestion that there is something intangible that makes a winner. As is the case with celebrity endorsements in general, the strategy is to motivate the consumer to associate the success (or other admirable qualities or attributes) of the individual with the product. By doing so, it is hoped that consumers will want to be as much as possible like the celebrity who they admire, even when the only similarity is their use of the same energy drink product.
That phrase also emphasizes the words it's and it in conjunction with a play on words inherent in the dual interpretation that it invites. The implication is that winners like Tiger Woods have something (i.e. it) that separates winners from losers and that those who are…… [Read More]
Figure 2: Comedy and Tragedy (iStock photo)
orks Cited www.questia.com/PM.qst?a=o&d=108245926
Beal, Becky, and Charlene ilson. "2 'Chicks Dig Scars'." Understanding Lifestyle Sport: Consumption, Identity, and Difference. London: Routledge, 2004. 31-54.
Drehs, ayne. (2007, Nov. 30).The Professional Athlete as Target: 'Am I Next?' abc NES. 4 Dec 2007 http://abcnews.go.com/Sports/story?id=3940887&page=1
Getting it rite; Athletes Maintain Personal Blogs to Break News, Express Opinions Connect with Their Loyal Fan Bases." The ashington Times 12 May 2007: C01.
A iStockphoto. (2007). 4 Dec 2007… [Read More]
Gillette has successfully convinced the world that 'more is better' in terms of number of blades and other razor features. Why has that worked in the past? What's next?
Gillette has, over time, sought to influence the life of men. It has presented itself not as a mere self-indulgent, but as a daily need, telling consumers that it has got their back and will get them whatever it is that they really desire. This has partly accounted for the company's continued success. However, three other factors have also had a hand in driving the company to success.
The first is the company's commitment to research and development, as well as product innovation. According to Michael Abbott, the marketing director at P&G, the company's ethos of supporting innovation is driven by an urge to develop products capable of meeting the ever-changing needs of men, and consequently transforming the life…… [Read More]
(This one wasn't a surprise either, considering no one can get a word in edgewise with me)
Maximizer, Here I go again, wanting to go one step better than before (and I wanted to know if I am an over achiever?)
Activator, I'm anxious for results? Well, of course, look at everything I have to achieve, communicate, maximize.
Futurist. I keep pulling into the future. Well, this one is not as strong. I get bogged down in the competition.
Now, what can I, my friends, family and boss do to use these to the best advantage?
Achiever: Ask me about goals, give me more expectations, and get me going as a writer or other form of communicator. but, so I don't drive everybody crazy, you better reign me in somewhat by someone strong on focus or discipline.
Communication -- Let me talk at the meeting, do the presentation, keep notes…… [Read More]
Product Placement in Console Games
A growing body of research confirms that one of the best ways to reach male consumers aged 18 to 34 years is to place products in console games. Originally, game developers paid advertisers to include their products in games to lend them authenticity and realism, but advertisers are now paying game developers to have their products placed in popular console games. The introduction of online gaming series has created additional opportunities for product placement and current trends indicate that advertisers will be exploiting this marketing tool even more in the future. This paper provides a review of the relevant peer-reviewed and scholarly literature concerning product placement in console games, followed by a summary of the research and important findings in the conclusion.
eview and Discussion
The introduction of video games such as "Pong" as home entertainment systems more than 30 years ago created an entire…… [Read More]
5% of total liabilities. Their retained earnings, on the other hand, total $5.073 billion. The heavy use of retained earnings is partially explained by their view of themselves as a growth company. hile they pay a dividend, Nike prefers to re-invest much of its profits back into expansion. They do not feel that the market has matured sufficiently to stop their aggressive growth strategy. Another consideration in their capital structure is the cost of capital. On account of its low volatility, Nike has a low cost of debt, approximately 6.8% using CAPM. Their long-term debt is primarily a revolving credit facility. The rate, based on their a+ rating, is LIBOR + 0.15%, which would equate to 4.12% based on the October 15th price of the 1-year LIBOR. If anything, Nike could become more financially efficient by increasing their use of debt financing.
Nike places strong emphasis on human resources. They…… [Read More]
Gestalt therapy focuses on experiences in the present moment and relationships between individuals as a means of determining and healing psychological issues. This picture shows both an engaged experience and also implies a specific familial arrangement between the people in the foreground -- it is assumed that they are mother, father and child. The assessment of the individuals in the picture and the "story" that the picture tells would change significantly is we learned that the red-shirted figure is a complete stranger to the woman in the foreground, and this change is one of the fundamental features of Gestalt theory/therapy.
Bank of Canada Governor Mark Carney is clearly having difficulty with his operating process here, as he appears to be focusing on the extreme financial turmoil the world is experiencing for the second time in three years rather than consciously trying to distract himself. In…… [Read More]
Stereotypes -- Why are Black People Good at Sports?
In the United States black people, African-Americans that is, make up roughly 1/16th of the population. Yet, if one looks at professional sports, in particular, football, basketball, and baseball, relative to their overall population percentage (1/16th) they make up a disproportionate percentage of professional athletes. The NFL is roughly 70% African-American, as is NBA, and baseball, which has seen a relative decline in the number of black athletes over the year (for various reasons) still boasts a healthy figure. Moreover, even in sports where black athletes are not traditionally known for being preeminent figures, i.e. golf and tennis, black athletes have, in recent years, made their mark (Tiger Woods, The Williams Sisters). Unfortunately, as a result of their success, black athletes have been forced to confront stereotypes that pretend to explain and/or rationalize their athletic prowess and relative dominance in the…… [Read More]
Possibly the reason this particular principle comes across as counterintuitive in the first place is precisely that it so often not the case at all. Few sports teams are devoid of internal factions or "cliques" and of antagonistic relationships among certain individuals who do not necessarily like one another. This is also true of members of coaching staffs. In business, it is more likely rare than common that all members of a successful team necessarily like one another. Therefore, this conclusion of Wooden's may be among the least supportable and the most dependent on conjecture, personal experience, and contrary to many counterexamples in sports and in business.
2. Enthusiasm -- Wooden maintains that individuals in positions of leadership must be highly motivated and that they must also be positive types of people. This seems counterintuitive because so many successful leaders in sports and in business are actually negative people who…… [Read More]
Clealy Amex has a majo poblem in the picing aea of thei business today. In tems of pomotion, the company's continual evolution as a band that stesses an aspiational message also pesents a dilemma to the company as well. Attacting consumes who may not have the disposable incomes to fit the aspiational spending that the Amex band potays equies cedit scoing, data mining to alleviate isk, and moe pecise maketing as well. Fom this standpoint, if the aspiational selling of thei band woks too well the company will also find that its image with its coe custome base suffes as well. Fo Amex they must make thei band become pat of the pesonas of thei most loyal customes while also undescoing the aspiational aspects of thei sevices tempeed with eality (Zalaznick, 2008). Of the fou aspects of the maketing mix, Amex continues to stuggle with distibution o place, when taken…… [Read More]
One recent study defined purpose as "an extraordinary achievement" (Moran, 2009, p. 143), yet the there are many individuals in the world who believe that the purpose of intelligence is to prevent surprise. Contemplating the contradiction, the question that could be asked is "how then does an extraordinary achievement translate into everyday intelligence?" This author believes that the purpose of intelligence is not to prevent surprise, instead that the purpose of intelligence is to determine a pathway for the life of the individual.
Measuring the successful pathway of an individual life can be a difficult venture, especially if such measurements are based on the person's intelligence. My belief is that preventing a surprise by showing intelligence can be applied to these type of scenarios with very limited success. There are a myriad of methods used to determine ones intelligence, including but certainly not limited to: measuring intelligent quotient as…… [Read More]
cultures have customs and traditions involving body modifications and while some generate serious controversy in the contemporary society, others are widely accepted. Some are inclined to associate body modifications with vulgar ideas and believe that people who have them are uncivilized. The fact that most body modifications involve a form of self-mutilation further contributes to making it seem that a person would have to be out of his or her mind in order to do something like this. The reality is that body modifications are an active concept today and some people believe that they are a good way to express their feelings and thinking in general.
'Normal' body modifications
Numerous individuals believe that there is nothing wrong with having a tattoo or having a part of one's body pierced. Most of the modern society promotes the idea that it is perfectly normal for girls to have their ears pierced…… [Read More]
But despite these strides, the negative as well as the positive legacy of sports in American culture cannot be ignored.
About Title IX. (2010). University of Iowa. etrieved September 20, 2010 at http://bailiwick.lib.uiowa.edu/ge/aboutE.html
Douglas, Scott. (2005). unning through Kenya. Slate.com. etrieved September 20, 2010 at http://www.slate.com/id/2117122/entry/2117123/
Gettleman, Elizabeth. (2006, July). eview of William C. hoden's Forty Million Dollar Slaves.
Mother Jones. etrieved September 20, 2010 at http://motherjones.com/media/2006/07/forty-million-dollar-slaves
Johnson, Jenna. (2010). NCAA graduation rates. The Washington Post. etrieved September 20,
2010 at http://voices.washingtonpost.com/campus-overload/2010/03/another_ncaa_bracket_player_gr.html
Lehrer, Jonah. (2010, August 24). How to raise a superstar. Wired Science. etrieved September 20, 2010 at http://www.wired.com/wiredscience/2010/08/how-to-raise-a-superstar/#ixzz107NwUSGh
Lovett, C. (1997). The fight to establish the women's Olympic marathon race. Olympic Marathon, Greenwood Publishing Group, Inc., Westport, CT. etrieved September 21,
2010 at http://www.marathonguide.com/history/olympicmarathons/chapter25.cfm
Williams, Kam. (2006). eview of William C. hoden's Forty Million Dollar Slaves. AALBC.
etrieved September 20, 2010 at http://aalbc.com/reviews/forty_million_dollar_slaves.htm
Witt, Jon. (2006). The…… [Read More]
American Ethnic Culture
What is an American?
It is clear that Progressive era Americans from different backgrounds differentially defined precisely what being an American actually meant. Stephen Meyer wrote in the work entitled "Efforts at Americanization in the Industrial Workplace 1914-1921 that Americanization
"…involved the social and cultural assimilation of immigrants into the mainstream of American life…" but that the process was of the nature that was comprised of "a unique and distinctly American method for the resolution of a key industrial problem -- the problem of work-discipline and of the adjustment of new workers to the factory environment." (p.323)
The Americanization campaign is stated by Meyer to have been one that was "voluntary, benevolent and educational." (p.323) However, the programs emerged from within the factories and had negative connotations as well. It was not so much an issue of the diversity represented by the national or ethnic cultures but…… [Read More]
11- 3). The Chorus' summations are necessary for continuity in the play, answering any questions or expounding upon certain thoughts or themes. The Chorus has the last word in the play, leaving a lasting impression with the audience, which includes a message of desolation to all. The Chorus says, "Let none / Presume on his good fortune until he find / Life, at his death, a memory without pain" (Exodus. 298-300). These are examples of how the Chorus reinforces what the audience may already be thinking. The Chorus connects certain aspects of the play and emphasizes Sophocles' themes.
The resolution of the play is harsh. This, of course, makes the play a tragedy but the extent of the pain Oedipus suffers is monumental. e can say he was headstrong and perhaps deserved something for his arrogance but the circumstances are so bizarre it is no wonder the man took out…… [Read More]
Plan ahead, do some work every day, and visit your campus writing center for help, if you need it.
Be Disorganized. You can't work effectively if your notes, books, and other materials are scattered all over your dorm room or car. Designate a place for everything and put things away when you're finished with them. Use a hole punch and three-ring binder for handouts rather than a pocket folder, so they'll be less likely to get lost. Finally, refrain from lending books and notes. If someone else is careless with your things, it can be disastrous for you.
Don't Bother to Sleep. If you're determined to flunk out, make sure that you consistently stay up too late. Don't forget to pull an all-nighter at least once a week!. Seriously, take care of yourself by getting enough rest. Gaultney (2010) found that many college students are at risk for sleep disorders,…… [Read More]
Some customers are interested in the advertorials they find in their favorite magazine, some are attracted by the fact that celebrities promote the product in case, and other customers are attracted by sponsoring and organizing certain events they are interested in.
There are several aspects that must be taken into consideration when analyzing the success of the media message in the case of Gillette ProFusion razor. For example, it is not only important that the message reaches the targeted customer segment, but also if the message produced the expected results. In order to analyze the success of the message and of the product, it is recommended to take into consideration product reviews.
Gillette's website provides a section for each product where customers can post their review for these products. Customers' opinions are varied regarding the performance of Gillette ProFusion razor. In this case, the customers and their opinions can be…… [Read More]
For Nike, the better use of the $60M would be to first focus on how to create a more effective supply chain, sourcing, and partnership ecosystem that is in compliance to their CS objectives and goals. The lives of thousands in the company's supply chain need to take precedence over the spending on a single spokesperson.
Second, the value of a reputation for being transparent and trustworthy is far more valuable than any celebrity can provide. A case in point is Gatorade.
Having spent millions on a Tiger Woods endorsement, the company had to retract not only the endorsement but also the product based on his persona. If these funds had been used for funding programs for children in the poverty pockets of the U.S. And globally to get internet access and received better sports equipment, CS objectives would be attained at long-term change to lives who need the greatest…… [Read More]
Even before the civil trial where it was determined that he did, in fact, kill two people, there was substantial evidence to any objective observer that Simpson obviously was responsible for the gruesome crime scene at his ex-wife's house. He fled the state the next morning, left traces of his own blood at the murder scene, and even managed to drip his ex-wife's blood into the interior of his vehicle. Meanwhile, as he led California police on a nationally-televised slow-speed highway chase, thousands of supporters came out with signs and banners supporting him. Because he once ran fast holding a ball.
During the time that Simpson was on trial for murder, the public also learned that he had an extensive history of physically abusing his ex-wife for years prior to their divorce and even saw Polaroid pictures of her bloody and swollen face that she had preserved in her safety…… [Read More]
2. Freedman, Jonathan. (2007). "No real evidence for TV violence causing real violence."
Retrieved July 7, 2010 from:
This source is an Internet editorial article published online on April 27, 2007 by Jonathan
Freedman, a Psychology professor and former department chairperson at the University
of Toronto. Professor Freedman has taught previously at Stanford University and Columbia University and has chaired the department at the University of Toronto.
Professor Freedman's central thesis is his fundamental opposition to the position taken in
2007 by the U.S. Federal Communications Commission (FCC) that violence in media is a causal factor in actual aggression and violence in society. According to Professor
Freedman, the FCC relied on inaccurate information on the number of relevant studies, and also failed to distinguish between empirically valid information and anecdotal information in reaching their position on the issue. Professor Freedman also suggests the need to differentiate between depictions of…… [Read More]
This is essential to their approach to defining their broader unique value proposition and differentiation as well (Lowrie, 2007). Pepperdine and UCI are using their blogs for branding as much as they are about communicating and collaborating with students and members of the community interested in their areas of research and focus. As a result both the Pepperdine and UCI blogs have created a level of collaboration and initiated conversations through the use of blogs as well. The most advanced multichannel-based approach to using social networking is seen in how UCLA has created Facebook, blogs and Twitter accounts to communicate with students in whatever form they prefer. For some students Facebook is the best approach as they spend the majority of their free time in this social networking application, while others are accustomed to using SS eaders (Wyld, 2008) to quickly read through blogs. UCLA however does not engage in…… [Read More]
17). He is disgusted that news executives that direct what should be covered are less interested in "what's happening in Afghanistan" but more interested in "Michael Jackson and Laci Peterson" (Fenton, p. 20).
hat are the excuses TV executives, editors and producers give for focusing on scandal, sexual trysts, and embarrassing situations for celebrities? Fenton claims that those "gatekeepers of the news" will tell anyone listening that "the average [viewer] simply cannot absorb that much hard news, especially about events abroad" (p. 20). The CBS veteran insists that the media power brokers believe that "Americans are too broadly under-informed to digest nuggets of information that seem to contradict what they know of the world" (p. 20). That would seem to be a very condescending, elitist attitude on the part of the TV industry in particular.
Fenton (p. 22) asserts that because of the very real threats of terrorism on the…… [Read More]
African-American and Mexican-American
Civil Rights in Texas
This essay discusses African-American and Mexican-American civil rights in Texas. The goal is to discover what some of the key events was in each the African-American and the Mexican-American battles for their group's civil rights. The secondary objective is to see how these movements resembled each other and how they differed from one another and if one was more effective than the other. As the United States and its individual states like Texas become more racially diverse, all new criteria will arise that may be more closely linked to India's caste system than to what we understand and take for granted here in the United States. Economic barriers and not racial barriers are gradually becoming the underlying motivator of the civil rights movement. In other words, being black or Mexican will not matter in regard to civil rights. If the respective…… [Read More]
Does Having a New Black President
Make it Easier for Minorities to Advance to Leadership Roles in Business?
"Excuse me, sir. I'm looking for the Color Line. ould you know where I can find it?" (Miller)
The United States has made great strides in regard to minority relations by electing its first black president. By today's standard, minority entails many different things such as classifying by nationality, race, religious preference, physical disability, gender or sexual preference. Throughout history, there have been many great leaders who came from their respective minority groups. For example, few people are aware of the fact that the Roman Empire had black emperors and even less know that one of them, Septimius Severus, through his legislative changes to military pay scales and community control laws, may not only have been the greatest black emperor, he may actually have been the most influential Roman emperor…… [Read More]
It would appear that whites are willing to accept such a commitment only in the cases in which the white woman is coming from an inferior class. (Turner, 1990)
Most people today agree that the act of marriage should only depend on the two individuals that perform it, not considering their race, nationality or any other factor which can falsely influence a decision.
Jane Dabel, "A Superior Colored Man. And a Scotch Woman": Interracial Marriages in New York City, 1850-1870," International Social Science eview 80.3-4 (2005), Questia, 3 Dec. 2008 http://www.questia.com/PM.qst?a=o&d=5012453403.
Patricia Grimshaw, "Interracial Marriages and Colonial egimes in Victoria and Aotearoa/New Zealand," Frontiers - a Journal of Women's Studies 23.3 (2002), Questia, 3 Dec. 2008 http://www.questia.com/PM.qst?a=o&d=5002526583.
enee D. Turner, "Interracial Couples in the South; Attitudes Are Changing on Once-Illegal Marriages of Blacks to Whites," Ebony June 1990, Questia, 3 Dec. 2008 http://www.questia.com/PM.qst?a=o&d=5000122240.
obert P. McNamara, Maria Tempenis, and Beth…… [Read More]
(1998). "The Trouble with Nike" Motley Fool. Retrieved November 17, 2008 at http://www.fool.com/Features/1998/sp980324TroubleithNike.htm
Parker, Mark. (2006). "Nike's Strategy for inning the Footwear Game" Nike F1Q Conference Call Transcript retrieved November 17, 2008 at http://seekingalpha.com/article/17559-nike-s-strategy-for-winning-the-footwear-game
Corporate author, Nike. (2008). "Company Overview" Nikebiz.com. Retrieved November 17, 2008 at http://www.nikebiz.com/company_overview/
Cox, Beth. (1999). "Nike Decides to Just Do it on the eb" InternetNews.com Retrieved November 17, 2008 at http://www.internetnews.com/ec-news/article.php/67101
Barron, Kelly. (1996). "Nike to Enter Premium Sunglass Market" Orange County Register. Retrieved November 17, 2008 at http://findarticles.com/p/articles/mi_hb5553/is_199610/ai_n22323618?tag=content;col1
No author. (2007). "No Boys Allowed: ill Gender Segmentation be Nike's inning Strategy?" Seeking Alpha. Retrieved November 17, 2008 at http://seekingalpha.com/article/31899-no-boys-allowed-will-gender-segmentation-be-nike-s-winning-strategy
Roll, Martin. (2008) "Branding and Celebrity Endorsements" Venture Republic. Retrieved November 17, 2008 at http://www.venturerepublic.com/resources/Branding_celebrities_brand_endorsements_brand_leadership.asp
Doyle, Nelson. (2007). "The orld's Most Recognizable Symbols and Trademarks" Bizcovering. Retrieved November 17, 2008 at http://www.bizcovering.com/Marketing-and-Advertising/the-orlds-Most-Recognizable-Symbols-and-Trademarks.52644
Rayport, Jeffrey (1996). "The Virus of Marketing" Fast Company. Retrieved November 17, 2008…… [Read More]
The analysis cited above continues to describe the ways in which corporate "life" (in the sense of how many different individuals and entities are vital to the running of a corporation in the current climate):
Businesses today must be consumer, profit, and publicly oriented. Only a few years ago, the first two would have sufficed. But, in support of our dualistic argument regarding the marketing concept, that is -- creating exchanges that satisfy individual and organizational objectives more effectively and efficiently than the competition -- Philip Kotler (2000) has labelled marketing as inappropriate in a world of environmental deterioration, population expansion, world hunger and poverty, and neglected, under-funded, and business-like social services. Thus, marketing as exchange has been augmented by the need to preserve or enhance consumer and societal well being, too. Increasingly, this extends beyond 'seeming' to the needed 'substance' of corporate social responsibility.
The above touches on…… [Read More]
' The author argued, "[t]he effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brands the star. It is not to sponsor culture but to be the culture" (160).
The phenomenon of making of the logo as the culture of society can be traced back to the popularity of event sponsorships as a strategy for brand expansion. In an attempt to make people more aware and familiar with their brands and logos, promotional strategies have become more customized to specific demographics and cultures. As a way to reach out to as many people as possible, companies developed event sponsorships that are unique to a community or group, and, as Klein stated, make their brand and logo the "star" of the event rather than the people or event itself. However, once these cultures are 'penetrated' by the logo,…… [Read More]
Operations Evaluation of Nike Incorporated
Marketing Mix Price
Marketing Mix Place
Factories Based on Region and Product
Current Situation of Footwear Industry
Marketing Mix Product
Nike Current Situation
Marketing Mix Promotion
Changes in Operations orkers at Factories
Code of Conduct Grade Assessment
Operations Evaluation of Nike Incorporated
Understanding how globalization affects a company will be analyzed to explore how Nike Incorporated handles the multiple risks and capitalizes on the benefits of such expansion. As Nike has faced immense growth and criticism due to the complex business model that has led to the number one position in the athletic footwear industry. It has been a challenge to balance strong organizational performance along with required corporate ethical standards expected for a global leader. A critical evaluation of Nike Inc. will…… [Read More]
4P's Marketing Mix
Nike Marketing mix
Nike as a company was initiated by two visionaries from Oregon, Bill Bowerman and a runner at that time for the University of Oregon Phil Knight. They were then working together in athletic with Knight being the runner supervised by Bill. Bill saw the endless possibilities that existed within people in terms of sports potential and it was with this that they set the tone for the company in 1972. This has remained the inspiration that runs the company to date and keeps the employees of the company from one generation to the other motivated to uphold the motto of the company (Nike, 2011). The company has grown from being a U.S. based footwear distributor to a mega world supplier of athletic shoes, equipment and apparel whose dominance is unrivalled in the entire globe.
The goal of the company is to have a legacy…… [Read More]
business will use to survive is different kinds of marketing strategies. This is because having a continuous amount of customers will translate into higher profit margins and sales. However, over the last several years the changes in technology have meant that there is shift in the kinds of tools that are utilized in achieving these objectives. In order to adjust with these challenges, various firms have begun implementing different approaches in conjunction with one another. To fully understand what is taking place requires looking at: five different advertisements, the concept / theories that are utilized and analyzing each advertisement. Together, these different elements will provide the greatest insights as to how these marketing strategies are continually evolving.
The Advertisements and Concepts
During the course of conducting any kind of advertising campaign there are different tactics that are used to reach out to customers. In the first entry, the advertiser is…… [Read More]
aid Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices supporting more and more of the everyday tasks that people want to perform."
Another highly successful mobile application has been that of American Express' Android version of its free mobile app, which has had more than 1 million views since 2011. The mobile apps are free as are the apps that AE has implemented via social media (ibid.)
The American Express (AE) Credit Card Company markets itself in various ways. avvy with its promotional and publicity performance, it has put together a variety of tools -- some of them innovative -- that it uses for its own promotional ends. These include extensive featuring of celebrities, innovative media campaigns, cause activity promotional ends, innovative use of social media, as well as…… [Read More]
I have been a big fan of the Dallas Cowboys and especially Emmitt Smith for many years. For example, one of the most difficult moments in my appreciation of sports occurred when the Dallas Cowboys released Smith and he ended up on a lackluster Arizona Cardinals. This was after he had just surpassed the late great alter Payton to become the number one rushing running back in the history of the National Football League. "They are the two most punitive judgments that can be handed down for a running back: Too small, too slow. And yet that was the harsh assessment of Emmitt Smith, 5-foot-9 and 199 pounds, by the pro-scouts although he was an All-American at Florida. That same Emmitt Smith who skittered and stutter-stepped his way past the NFL rushing record held by his idol, alter Payton, and finished with 18,355 yards." (Schwartz) There are…… [Read More]
successful examples of leadership in business, especially if we take note of the key changes that the company has underwent during his management, is Jack Welch, CEO at General Electrics for twenty years, a real "tiger Woods of management," by the words of his friend, Warren uffett, chairman at erkshire Hathaway. Jack Welch's own biography, "Jack -- Straight from the Gut," is the best material to reflect the example of leadership that Jack Welch represented during the 80s and chief of General Electrics. Chapter 24, "What this CEO things is all about," gives a keen insight into the leadership process, as perceived by the former CEO of General Electrics, along with a concluding list of characteristics a successful leader should have.
The first and most important thing Welch lists is integrity
. A successful leader must have integrity and only one agenda for everybody: customers, shareholders, suppliers etc. Integrity helps…… [Read More]
How important is the setting of long-term financial goals/objectives in the financial planning of the Nike Inc. Please explain your reasoning
Long-term financial planning is beneficial for all stakeholders both directly and indirectly involved with Nike Inc. Long-term financial planning is what has allowed Nike to be considered the preeminent sporting brand in the world (Schwartz, 2010) Too often, the emotional characteristics of the marketplace place undue financial pressures on a particular organization. One only needs to look at the current global environment to see the implications on short-term gyrations on business sentiments. These sentiments serve as a self-fulfilling prophecy of sorts that distorts the long-term financial objectives of a company with the short-term business initiatives in which it undertakes. By focusing primarily on the long-term, companies are better prepared to effectively navigate the natural vicissitudes of short-term market fluctuation. Nike is a prime example of this long-term focus.…… [Read More]
" Johnny Miller, famous golfer and tournament champion in the 1970s and early 1980s. (Dulac, Oakmont Country Club: Awakening the Beast, 2007)
"You can hit 72 greens in regulation in the Open at Oakmont and not come close to winning." Arnold Palmer, famous golfer. (Dulac).
"The golf course is going to be one of the toughest tests we've ever played in a U.S. Open, especially if it's dry, it will be unreal because those greens are so severe." American icon Tiger Woods. (Oakmont: ock & oll ( & roll & roll & roll) nightmare, 2007)
Video and Pictures -- there are a number of graphic and video sources for the course, but some interesting additions might be:
Oakmont: ock & oll ( & roll & roll & roll) nightmare. (2007, June 9). etrieved from Pittsburg Post-Gazette: http://www.post-gazette.com/stories/sports/golf-us-open/oakmont-rock-roll-roll-roll-roll-nightmare-488737/
Oakmont Country Club. (2010, June). etrieved from National Parks Department: http://tps.cr.nps.gov/nhl/detail.cfm?esourceId=1880&esourceType=District
Olympia…… [Read More]
Life is ephemeral in nature. In life, occurrences, situations, and circumstances are constantly changing. It is through these changing circumstances that opportunities arise. These opportunities provide life with excitement and wonder. To better enjoy life, a plan of activities is often needed to ensure that an individual doesn't become entrapped by the natural progressions of life. Negative aspects such as complacency, boredom, or animosity towards others can quickly turn life into a struggle. To avoid and alleviate many of these pitfalls, the creation of a personal bucket list is helpful. My list for instance, includes many aspects in which I am personally passionate about. This list, although incomplete, will provide ample excitement and reprieve from the daily rigors of life. Below are my bucket list and the reasoning behind each activity.
Travel to all seven continents volunteer / help out and make a difference.
The world is a…… [Read More]
Fiction of ace
ace: The cultural power of the fiction of race
A recent PBS documentary was titled ace: The power of an illusion. This underlines what constitutes race -- race is a fiction, created by the faulty observational perceptions of human beings, and the history of human culture. ace is not a scientific reality. Because we can see color (and hair texture, facial shapes, and other characteristics) we perceive something we call race. But our scientific knowledge tells us that race does not exist. This is not to deny that race is a very powerful fiction that has influenced human history. The idea of racial categories proved to be deadly and destructive to the lives and the cultures of indigenous peoples. It was used to validate slavery, genocide, colonialism, and exploitation. But race is not 'real,' any more than the idea of 'carrying the white man's burden' was…… [Read More]
university is, as Fr. Lawton believes, a sacred place where you find "your imagination, develop your skills, and enrich your compassion," then it has an enormous task in the world as we know it today. In the world as we know it today, the very term sacred is on the endangered species list. And yet, sacred is perhaps the underpinning of it all.
There are any number of vaguely similar definitions of sacred in any number of dictionaries. The one that I think applies best here is this one:
regarded with the same respect and reverence accorded holy things; venerated; hallowed. (Webster's New World Dictionary of the American Language)
Universities were, in the early days, almost monastic in that there was total dedication of the professors and those being professed to -- the students -- to what they were learning. And what they were learning was, first and foremost, how…… [Read More]
In the scientific literature it is difficult to find a useful concept for the news craze. In Media Matters (1994) John Fiske uses the word 'media event'. These kinds of events have their own reality and their own patterns. "The term media event is an indication that in a postmodern world we can no longer rely on a stable relationship or clear distinction between a 'real' event and its mediated representation. A media event, then, is not mere a representation of what happened, but it has its own reality, which gathers up into itself the reality of the event that may or may not have preceded it." The media construct a 'hyperreality', in which a struggle is going on about the interpretation and meanings of what is going on in the world.
This kind 'hyperreality' applies to all forms of communication. According to an article in "
Wired Magazine,"…… [Read More]
History of Reebok
he company of Reebok started in England in around 1890 to provide shoes which could help athletes run faster. he cleated running shoes were developed by Joseph William Foster and he had then started a company to make hand-stitched athletic shoes for the runners of that time. he enterprise continued in that manner and started with the name of Reebok International due to the starting of a new company by the grandsons of JW Foster. he name was taken from the name of an African gazelle. he company came to USA in 1979 when Paul Fireman bought an exclusive license for distribution of Reebok in North America. From the beginning itself, the products were the most expensive, and were being sold for $60 a pair even in 1979. he sales increased over time, and became $1.3 million in 1981, and then the production capacity of…… [Read More]
business world, many strategies have been devised to gain and retain customers. Phenomena such as globalization, market saturation, and better information technology have driven strategies such as customer awareness and long-term customer relationships to be favored above relatively short-term strategies to gain new customers, such as product price and quality (Kinuthai et al., 2012, p. 223). Indeed, creating brand loyalty in order to retain customers in the long-term has played a key role in long-term business success. To accomplish this, brands such as those operating within sportswear have emphasized strategies to appeal to consumers responding to products at the individual level. As such, customer loyalty is a significant determinant in the amount of product being bought and the frequency of repeat purchases.
On the basis of this, the dissertation will aim to examine brand loyalty among the youth of a developing country (Kenya) as compared to the same phenomenon in…… [Read More]
Nike's marketing strategies in the United States and globally. The paper argues that Nike is able to boost its global revenue despite some shortcomings in its marketing strategies.
Pros, Cons, and isks of Nike's core Marketing Strategy
Nike started its operation in 1962 with a commitment to design an innovative product that would command high demand among the U.S. consumers. Nike uses different strategies to achieve its marketing objective by using influential sportsmen in the U.S. to build its marketing campaign. For example, Nike used well-known sportsmen such as unner Steve Prefontaine, and Michael Jordan to promote its brand across the United States. In 1985, the company was able to increase its annual revenue to over $100 million when it signed a marketing agreement with Mike Jordan. By using the personality of sportsmen, Nike has been able to record superior performances in annual revenue. Moreover, the "Just Do It" Nike's…… [Read More]
Jesus said that God created human beings (Matt. 19:4) and they should worship and obey Him wholly and also love their neighbors, much as they love themselves (Matt. 22: 37-39). He also taught that human beings have immaterial souls that live on after one dies and that these souls will be reunited with bodies on the day of resurrection (Matt: 12: 26-27; John 5:28-29). Interestingly, Jesus termed human beings as spiritually "lost" (Luke 19:10) and also corrupt (Matt. 9:13; Mark 7:21-23) (Douglas . Groothuis 2003).
Buddha did not speculate about the origins of humans. His focus was the existing human condition with emphasis on suffering occasioned by having unfulfilled wants and desires. His teachings asserted that humans cannot satisfy the needs of their souls as they do not have souls to begin with. Similar to a chariot that lacks essence and is just a composition of individual components and…… [Read More]
Nike's Energy Bar Marketing Plan
Founded in 1964, Nike is the largest sportswear and fitness company in the world. The company designs, manufactures and markets apparel, accessories, and equipment for a broad variety of sports including basketball, football, soccer, baseball, tennis, and cricket. The company's success in the highly competitive sportswear and fitness can be attributed to product innovation and excellence as well as commitment to consumer needs. ecently, the company ventured into the energy bar market following its complete withdrawal from the golf equipment market. The new product line, dubbed as Nike Fuel +, was informed by the need to focus on fitness as opposed to just sports. Introducing the product provides an important opportunity for the company to widen its market as well as extend its brand. Given the intense rivalry in the energy bar market, a comprehensive marketing strategy is required if the product is to successfully…… [Read More]
People have their unique perspectives and beliefs they use to get them through life and life’s obstacles. Some have a fixed mindset, while others have a growth mindset. A fixed mindset is when someone believes they have fixed traits, things like talent or intelligence. For them, there is no need to develop, but rather, document. A growth mindset on the other hand helps someone generate productivity and motivation in the areas of sports, education, and business. It is the growth mindset that allows people to innovate and develop their skills and traits to reach their potential. Not everyone is suitable to a growth mindset just like for the fixed mindset. It is important to acknowledge both mindsets and their benefits and disadvantages to better understand what can be learned from both. Ultimately, both mindsets have their place at any given point in someone’s life and should be considered.
What is…… [Read More]
Corporate Social esponsibility (CS) refers to the relationship between a business and the society and how can both can benefit mutually through a joint partnership. Caroll (1991) suggests four different aspects to be a part of CS and they are economic, legal, ethical and philanthropic. The economic aspect is the basis on which the business is built while legal responsibilities are encoded in law. Ethical responsibilities include doing what is right and just and above everything, philanthropic responsibilities include being a good corporate citizen and doing something good to the society and environment that has nurtured the business.
In this discussion, the CS activities of two companies in the same sector are analyzed. The first company is Asia Pacific Breweries that owns the Tiger Beer brand of products and the second one is Carlton & United Breweries that manufactures the Victoria Bitter brand of beer. A close analysis reveals…… [Read More]
Alienation in Different orks of Literature
Alienation is a common theme in many works of literature -- in many genres, across many periods, and of many different forms. The idea that one individual cannot truly know or understand another, or that the rules of society necessarily force those that question those rules to somehow be outside of that society, has been around since the time of Homer and certain of his characters. It can also be seen in more modern works of poetry, short stories, and dramatic texts, from a variety of authors writing in different times and with very different perspectives.
illiam Blake's poem late eighteenth century poem "The Tyger" does not deal with humanity's alienation from itself, or individuals' alienation from each other, but rather addresses the alienation of humanity from the divine. Describing the tiger as "fearful" and asking what "distant deeps or skies" the tiger's maker…… [Read More]
What style is the preferred style of the generals and bodygaurds of Beijing?
What are the three treasures?
Jing, Qi and Shen
What are the 5 excellences?
calligraphy, poetry, painting, traditional medicine, and martial arts
What are the 5 elements?
Wood, fire, earth, metal, water
What are the 3 gates?
Faith, wisdom, and compassion.
What are the 8 powers of wushu?
Heaven/Sky, Lake/Marsh, Fire, Lightning, Wind, Water, Mountain, Earth
What are the 12 animals of Xing Yi?
Dragon, tiger, monkey, horse, alligator, chicken, falcon, swallow, snake, t'ai (roc), eagle, bear
What does the name Bagua mean?
What styles are referred to as the wind, thunder, and clouds? In order
What the 5 zones of attacks?
What is the mathematical formula for power?
Power = work/time
Name 5 Northern styles?
Baguazhang, Bajiquan, Ch-quan, Chuojiao, Taijiquan
Name 5 Southern styles?
Choy Gar, Mok Gar, Choy Li…… [Read More]
oad not Taken, obert Frost uses the setting, mood, and characterization to help illuminate the theme of choice symbolized by the road not taken.
The poem uses various literary devices to describe choice.
The poem is set in the woods, where two roads diverge.
The setting is symbolic.
The roads represent choice.
The poem has a contemplative mood.
Each of the choices is appealing
The traveler knows that choosing one road means choosing not to follow the other road.
The poem has a complex structure with:
Four five-line stanzas;
ABAAB rhyme structure;
Iambic tetrameter; and D. The use of some anapests.
Frost uses an unnamed narrator in the poem
A. Old enough to have made choices
Not an old person because the narrator expects to age
Poetry Analysis: The oad not Taken by obert Frost
In The oad not Taken, obert Frost uses the narrator's voice to describe a man…… [Read More]
Literature is frequently employed as a device for social and political commentary. This is certainly true in Nathaniel Hawthorne's "Young Goodman Brown," and Shirley Jackson's "The Lottery." Both these stories darkly satirize the rigid social conventions that define small town American life. Even though they wrote about a century apart, Hawthorne and Jackson drew similar conclusions about American religious life and culture. Throughout his career, Nathaniel Hawthorne remained concerned about the hypocritical nature of puritanism. Stories like "Young Goodman Brown" darkly satirize religious fundamentalism and mob mentality. "Young Goodman Brown" is about a man who believes he might have dreamed of a strange pagan ritual set deep in the woods. Even his wife, ironically named Faith, attends the ritual. Faith's presumed faith in Christianity is proven false by her attending a Satanic rite in the woods. atching the ritual shocks Goodman Brown literally to death. In "The Lottery,"…… [Read More]
Earth Liberation Front (ELF)
ELF Logo 2009 (Earth Liberation Front, N.d.)
Examples of Eco-Terrorism Groups
The Earth Liberation Front
If a Tree Falls in the oods: A Story of the Earth Liberation Front (Documentary)
There are many people and/or groups who claim responsibility for the Earth Liberation Front's (ELF) development. The group is comprised of loosely affiliated or autonomous cells that are only bound by the idea that they can move beyond civil disobedience and accept more contentious tactics for the defense of their environmental causes. This group was one of the groups that helped coined the label of an "eco-terrorist" which later became mainstream label of such types of offenders. The ELF group was considered one of the first eco-terrorist groups and was at one time labeled by the Federal Bureau of Investigation (FBI) as the most dangerous domestic terror group in the United States.
This…… [Read More]
In this regard, Green and her colleagues emphasize that, "The corporate wealth of logging giant Gunns, Ltd. (which controls over 85% of the state's logging, is the world's largest hardwood woodchip exporter, and is worth over one billion dollars) has not trickled down into the state's economy" (2007, p. 95).
Despite the enormous range of wood products, particularly its valuable hardwoods, that could be produced from Tasmania's forests, more than 90 per cent of the country's hardwood timber is simply processed into woodchips annually, representing 5,000,000 tons of Tasmanian native forest which are then marketed to paper mills in Asia, primarily in Japan but in South Korea and increasingly China as well, accounting for around 70 per cent of Tasmania's total woodchip export production (Green et al., 2007). The sustainment practices used by the forestry industry, though, have been insufficient to replenish what is being extracted.
Forestry Tasmania. The Board…… [Read More]
House at Pooh Corner
Paula T. Connolly makes the point about A.A. Milne's innie-the-Pooh and The House at Pooh Corner that the escapism of the text is, in its own way, inherently political: to posit the existence of an Edenic locus amoenus like the Hundred Acre ood necessarily implies the existence of a world that requires escaping from. e can see an interesting demonstration of the dynamics Connolly describes in the short poem offered by Pooh and Piglet in the chapter "Tigger Has Breakfast" in The House at Pooh Corner. I hope to demonstrate by a close reading of this short lyric that indeed the construction of the Edenic ideal in Milne's work is necessarily aware of the darker possibilities it intends to shut out.
The basic joke of the chapter "Tigger Has Breakfast" is fairly self-evident: Tigger behaves precisely like a willful child, in claiming that a certain food…… [Read More]
Maxine Kingston's Contribution To Literature
Maxine Kingston's Contribution to Contemporary Literature
Maxine Hong Kingston's literature falls into the Contemporary Literature movement and many critics consider her work to be an important contribution on the feminist front as well as that of Asian literature. Kingston was born in Stockton, California in 1940 and is the best recognized Asian-American writer of today. (2094) The oman arrior demonstrates the struggle experienced as a Chinese-American growing up in America as well as focusing on other issues such as success and mother-daughter relationships. The oman arrior is able to tell the story of one woman who discovers her self through overcoming the memory of her heritage and finding her place in society.
The oman arrior is formed from what many critics like to call fiction and fact and memory and imagination (Lauter 2094). The book examines the "difficulties in Kingston's development as a woman and…… [Read More]