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TV Advertising
Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured Madonna, Michael Jackson, Brittany Spears, and even Mike Tyson. Pepsi is known around the world, just as the celebrities whom are featured on the Pepsi commercials. In other words, in using the notoriety of celebrities, a corporation may be able to increase its market share into the pockets of consumers who are more familiar with the celebrity than the product. The celebrity thus is a bridge between the consumer and the product. But what happens when those celebrities are notorious for other things as well as their entertainment or sport talent? And why do the corporations continue to utilize these celebrities if these celebrities have been known to engage in improprieties or dubious activities?
Corporations have a business model that has multiple branches leading from three or four divisions such as Board of Directors, President, Vice President and CEO all the way down to thousands of retail venues where the bottom line, alternatively known as the cash flow, can be acquired. The marketing department, in its function point on this tree, is responsible for making sure the money flows in as much as possible. The marketing...
The most important thing in a business is the bottom line, or there is no business. Therefore, the marketing division uses an extremely effective method, namely celebrity endorsements, to capture the minds and business of the urban market demographics.
Teenagers and young adults emulate those they seek to become. Many people want to be stars, with all the attention, money, and power being a star suggests you can have. The problem is two fold. Firstly, the question is begged that teenagers and young adults should be emulating these celebrities in the first place. Secondly, even if it was a nice idea to emulate these celebrities, many of the most notorious celebrities don't exactly qualify for role model material because of their behavior, especially relative to impressionable teens and young adults. It is a fact that there are those who are positive role models. One example is Tiger Woods who represents Nike.
However I advocate that because the only reason such corporations, which in and of themselves don't have clean track records, seek…
Television Advertising on 20-Something Females Effectiveness of Television Advertising Television is a traditional, yet the largest communication medium used by business corporations to promote their products and services to their potential customers. Advertisements done on television reach large target audience in both urban and rural areas. Every television advertisement has a specific target audience which constitutes the most potential customers for the company. The response rate and reaction of audience to
If children are repeatedly exposed to certain portrayals of an ethnic group, they may develop corresponding beliefs about the group" (Horgan, et. al., 2001) Because there are very few advertisements that use the minority groups as the product endorsers, children are made to believe that these minority groups are not part of the "elites" and are just second-class citizen. This then cultivates the idea to children that minority groups do not
The answer to this open-ended question was "someone other than Bush." They should have framed the question to leave only their answer, rather than suggesting we were "one unknown dictator away from the next major crisis." "Arkansas 2" gave us nothing to identify with except vague, generalized fear. This "differential reinforcement" (Althouse, Nardulli and Shaw 2001, p. 4) failed. If these were the only campaign outreach, this would bear out
Advertising & Consumer Behavior What are some of the principles of television advertising? Some principles include knowing and studying audiences & demographics. Another principle is to build a brand and a lifestyle. Another is to create desire in the consumer. What makes it unique from other mediums and its ability to influence customers' decisions? It is a relatively old form of medium with respect to American culture. Meaning, people are used to commercials --
TV Commercials The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that advertising imagery, coupled with television programming, preys on susceptible minds. Pro-choicers, on the other hand, point out that freedom of speech and expression constitutes a basic, inviolable constitutional right, and that advertising merely facilitates consumers to exercise choice in their lifestyle decisions.
Advertising and Media Influence on Children It shouldn't come as a shock that commercials during children's programming include ads for toys, junk food, snacks and confectionary, after all, most advertisers are fully aware that most of their target market consists of young children, and "young children are cognitively and psychologically defenseless against television advertising" (Strasburger, 2001). Children, especially pre-schoolers and pre-adolescents are the highest susceptible to the influences of advertising. Toy merchandise