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Essays

Recruit and retention of employees internally and externally is historically important for any organization. The intent of this analysis is to evaluate how the statically-driven approaches to recruiting and retention are giving way to a more life cycle-based approach. The advantages and disadvantages of internal versus external recruiting is also analyzed and assessed.

This dissertation is about employee privacy torts. The age of technology has brought various social dilemmas to the forefront and invasion of privacy of employees at workplace is a significant one to mention. Gaining access to private and sensitive information of an individual by the employer is typically referred to the invasion of privacy. However, rules, acts and guidelines have been developed by the legislation of the United States to protect the privacy rights of the employees, but this aspect has not been widely expressed. Employee privacy in the workplace has been observed as relatively new emerging areas of concern in the modern world that has been highlighted from various historical events and occurrences. The advocates unequivocally declare that they should be leveraged with the privacy rights in order to be protective and competent. However, potential conflicts have occurred with respect to the privacy, as the employers have initiated to monitor the activities of the employees. The innovative technology, the rapidly increasing use of social media and the changing trends of the society are the leading components that have augmented the issue to paramount heights. In response to alleviate the intensity of the issue, legislative bodies have developed various laws to protect the invasion of employee privacy that include Electronic Communication Privacy Act. Moreover, various Supreme Court decisions in favor to the privacy rights conclude that this grave concern has been recognized as fundamental to the current society, even though the legislations do not explicitly assure the right to employee privacy at workplace. Few recommendations are provided for the employers that would facilitate them in developing policies considering the employee privacy with gravity in order to ensure that they do not run afoul of the law. Future implications of employee privacy have also been precisely discussed.

Defining a learning framework that takes into account the need for supporting individualized learning programs including scaffolding is the intent of this analysis. There is also an overview of how to create an effective Web-based learning platform using the WBL Framework as defined by Dr. Badrul Kahn, a leading authority in this area of web-based learning.

This is a response to an admissions prompt for a personal statement: "Do social media and instant communication pose obstacles to such reflection and serious thinking? How can college students practice serious reflection in our always-connected and instantaneous world?" The respondent reflects upon his own Internet use and the need to temper it with other media.

This paper presents research on integrated marketing communication (IMC) strategies and its applications with respect to brand equity in the hospitality industry. After briefly introducing the company (Starwood Hotels and Resorts), the paper proceeds by discussing its integrated marketing communication (IMC) strategies and critically explaining how they contribute towards enhancing its brand equity.

This experience therefore showed me that we don't need people, money, or certain conditions to enjoy things like nature, good weather or just the smell of grass. It appears that people are so dependent on these artificial things that they forget to enjoy the simple things that were always there. We see that these things sometimes begin to look so fake and false as well, Friends on social networks like twitter and face book might even be fake. The reality of life lies within nature which is presents everywhere.

In the development of an effective blog, two important features or characteristics must be considered. First, the overall look or "branding" of the blog itself, and second, other marketing platforms that could be used…

In this paper, I have evaluated the reasons why Social Media Marketing is becoming exceedingly popular among businesses of all sizes. I have also analyzed the advantages and disadvantages of Social Media Marketing for business entrepreneurs. In addition, I have also assessed how Social Media Marketing has helped Pepsi in gaining more customer insight. I have also researched two other businesses that have used Social Media Marketing to their advantage. In the end, I have also speculated on the impact of Social Media that it will have business over the next decade and have also tried to identify the skills that are required for improvement to take advantage of the changes.

The role that social innovation plays in the global marketplace

The business environment in which companies develop their activity has become very competitive. More and more companies emerge on the different markets, causing distress for existing companies. Therefore, they must intensify their efforts in the attempt to increase competitiveness and address the environmental factors that influence their activity. In order to reach these objectives, companies can address several strategies