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Telecommunication industry is one of the fastest growing industries in the world, with advancement in internet technology, advancement in trade and commerce, social dynamics and an ever-expanding global market. Telecommunication has become one of the most essential mediums that facilitate communication, interaction and transaction in both social and economic platforms. To this end, many companies have invested billions of dollars worldwide in an attempt to rip some of the benefits the young but lucrative industry has to offer. Verizon Communication Inc. is one such industry that has grown to become an international player. Verizon is one of the largest telecommunication companies with a vast network in the U.S. And Europe and roaming capabilities that have enabled the company to have a world wide access.
Verizon Communication was formed in 2000 after a merger of Vodofone and Bell Atlantic to form Verizon wireless. The company later merged with GTE…
Buscemi, E. 2008. Battle of the Brands: Verizon vs. AT&T Mobility. Retrieved 10 Feb 2012 from http://www.bloggingstocks.com/2008/05/02/battle-of-the-brands-verizon-wireless-vs.-atandt-mobility/
Laurent, L. & Lamotta, L. 2008. Verizon buys Alltel; takes over wireless world. Forbes. Retrieved 10 Feb 2012 from http://www.forbes.com/2008/06/05/vodafone-verizon-update2-markets-equity - cx_ll_lal_0605markets32.html
Mockler, R. 2006. Verizon Communication Inc. Telecommunication Industry. Eastern Academy of Management 44TH Annual Meeting. New Brunswick, NJ.
Verizon Wireless. 2012. Corporate History. Retrieved 10 Feb 2012 from http://www22.verizon.com/investor/ corporatehistory.htm
Verizon Communications, Inc., Fiscal Year 2010
Verizon Communications, Inc. (NYSE -- "VZ") has two business segments Domestic Wireless (operated as Verizon Wireless) and Wireline. These business segments are operated and managed as strategic business units and organized by products and services. The company uses the so-called "Anglo-American model" or "the unitary system" (Mallin, 2011) which employs a single-tiered Board of Directors which is comprised of a mixture of executives from the company and non-executive directors, who are all elected by shareholders (Bowen, 2008). Verizon has fourteen board members, including the current CEO. Each business segment is operated separately, but the cash flow and dividend information that is described in the 2010 annual report is not split out by business unit. Thus the results presented below are for the Verizon Wireless and Wireline segments.
The cash and cash equivalents at December 31, 2010 totaled $6.7 bil-lion, a $4.7 billion increase compared…
Mallin, C.A. (2011). Handbook on International Corporate Governance: Country Analyses, 2nd Ed. Northampton: Edward Elgar Publishing.
Bowen, W.G. (2008). The Board Book: An Insider's Guide for Directors and Trustee. New York: W.W. Norton & Company.
Thune, K. (2010, July 15.) Ask the Advisor: Savings vs. Investing Money in the Stock Market . Retrieved February 22, 2012 from Savings.com website: http://www.savings.com/blog/post/Ask-the-Advisor-Savings-vs.-Investing-Money-in-the-Stock-Market.html/ . (February 22, 2012).
Verizon Communications. (2010). Verizon Communications, Inc. Annual Report 2010. Retrieved from: http://www22.verizon.com/idc/groups/public/documents/adacct/annual_2010.pdf
What makes the cloud computing initiatives in the company so transformational is the opportunity to unify the entire customer experience in the consumer, enterprise and mid-size and small business packaging and experiences on a common platform (Verizon Investor elations, 2012). Today Verizon customers are all running on multiple service platforms depending on their mix of services; with a cloud-based platform there will be consolidation of back-end services and a more cost-effective delivery of services (Verizon Investor elations, 2012). This has significant revenue and cost reduction opportunities for Verizon over the long-term and could significantly change the capital structure of the business.
Another significant opportunity for Verizon is the rapidly growing machine-to-machine (M2M) market that shows significant potential in several of the core vertical markets the company competes in (Verizon Investor elations, 2012). In June of this year Verizon reached an agreement to purchase Hughes Telematics for $612M which gives the…
Brown, K.C. (2010). On corporate citizenship and sustainability. Vital Speeches of the Day, 76(9), 408.
Everett, B. (2012). The encryption conundrum. Network Security, 2012(4), 15-18.
Gorski, D. (2005). The future of the digital millennium copyright act (DMCA) subpoena power on the internet in light of the Verizon cases. The Review of Litigation, 24(1), 149-172.
Peaks, D., Arbogast, G.W., & O'Keefe, R. (2009). When a merger is not a merger. The Business Review, Cambridge, 12(1), 39-45.
Verizon is one of the major telecommunications in the United States. It operates both wireless and wireline services, which have an approximately 63.3% - 36.7% split of the revenues. In FY2011 the company recorded revenues of $110.8 billion dollars, from which it earned $2.4 billion in profit. The wireless industry, which is the key driver of growth in the United States, has oligopolistic conditions, with four companies holding nearly 95% of the market. Verizon has 108.7 million wireless subscribers, making it the market leader in wireless. Second-place AT&T had 100.7 million subscribers, with Sprint and T-Mobile trailing (Jordan, 2011). This report will outline the performance of Verizon over the past five years using both financial and strategic analysis. There will also be recommendations for Verizon to be more successful in the future.
An important aspect when evaluating a company's performance is to understand the industry conditions and attempt to…
Jordan, A. (2011). Verizon gained market share with iPhone while other carriers lost. iSource. Retrieved November 14, 2012 from http://isource.com/2011/05/09/verizon-gained-market-share-with-iPhone-as-other-carriers-lost/
MSN Moneycentral (2012)Verizon. Retrieved November 14, 2012 from http://investing.money.msn.com/investments/stock-price?symbol=VZ&ocid=qbes
Verizon 2011 Annual Report. Retrieved November 14, 2012 from http://www22.verizon.com/idc/groups/public/documents/adacct/vz_ar_final_2011.pdf
On August 7, 2011 45 thousand employees for Verizon went on strike. They were upset about the drastic reductions that were proposed in benefits from the management of the company. To include: changes in work rules, cuts to pensions and reductions in health care. The combination of these factors created a situation where the management and employees were at an impasse. To fully understand the situation there will be a focus on: prior work stoppages, events leading up to the strike, the position of the company, the views of the union, what lead to a breakdown in negotiations, the resolution of the conflict, any lingering issues and winners / losers. Together, these different elements will highlight crucial areas of contention and how they were addressed. (Kaiser, 2011)
Prior work stoppages (if any)
This strike was the first work stoppage affecting the company since the merger from NYNEX, Bell…
Bell Atlantic Pact. (1998). LA Times. Retrieved from: http://articles.latimes.com/1998/aug/12/business/fi-12304
CWA Reaches Tentative Agreement with Verizon. (2012). CWA. Retrieved from: http://www.cwa-union.org/news/entry/cwa_ibew_reach_tentative_agreements_with_verizon#.UGIX31E2iZQ
Verizon Strike of 2011. (2011). ABC News. Retrieved from: http://abcnews.go.com/Technology/verizon-strike-2011-landline-workers-asked-concessions-wireless/story?id=14257451#.UGIRnFE2iZQ
Verizon, Unions Reach Tenitive Contract. (2012). Google News. Retrieved from: http://www.google.com/hostednews/ap/article/ALeqM5gfEJkTPf246oAG0ibc79czmz1DXQ?docId=ad31509b1a604df39fd8348ca0ad96e9
Advertisements are designed to promote a product, but there are different ways that an advertisement can do that. Sometimes ads can try to introduce products to a new market by describing how those in that market can use the product, other times an advertisement can lay out the information that a company wants the public to know about it's product in an artistic way. Recently Verizon engaged in two separate advertisement campaigns which were very different in their approach. In one campaign, called the "Verizon Mom" campaign, Verizon sought to convey the ease by which even soccer-moms can use their product. This campaign was vague and non-specific about the features and applications their new "smart phone," and sought to generate popularity of the product through an "ease of use" campaign. On the other hand was the "Droid Does" marketing campaign which was filled with specific product informative in…
The latter is typically used for network equipment for local telephone operations. Depreciation policies include the recording of plant, property and equipment at cost. Local telephone operations again are subject to different depreciation methods, and use the straight line method and the group remaining life method, depending on the asset. The company also chooses to capitalize all software that has a useful life of over one year. The straight line method is used and the period will be between 2 and 7 years depending on the software.
The company has a significant amount of intangible assets of its balance sheet. These consist primarily of wireless licenses. These licenses are typically granted for a fixed period of time, but renewals occur routinely. Therefore, Verizon treats wireless licenses as indefinite intangible assets and therefore the licenses are subject to re-evaluation each reporting period.
Verizon also enters into derivative contracts in order to…
Verizon 2009 Annual Report. In possession of the author.
Secondly, it continues to implement that technology that increases the efficiency, organization and cost effectiveness of its business practices. Fios and MoCa are two reasons that erizon has successfully used technology implementation to affect the bottom line of the company. Over the past two years, erizon has increased its subscription of Fios services by 32% and continues to show exceptional growth in 2007. Despite the fact that their investment will not show a healthy return until years in the future, erizon has established the infrastructure with their technology to substantially out compete other telecommunication companies such as at&T with their fiber network. As a result, Fios services include not only telephony but also broadband, T and data transfer services that will substantially increase erizon profits in the future.
erizon telecommunications is not the only division that uses technology as its driver for success; erizon's wireless division has also maintained a…
Verizon Communications Inc. 14 Oct. 2006 http://www.hoovers.com/co/news
Verizon Wireless Reports Solid Third Quarter Customer Growth. 4 Oct. 2006. 10 Oct. 2006. http://investor.verizon.com/news/VZ/
Verizon Wireless Announces Roll Out of National 3G Network." VZN News. 27 Mar. 2007 http://news.vzw.com/lead_story/pr2004-01-08.html .
Verizon operates under a marketing orientation. The product/service offering of Verizon does not differ all that much from that of its competitors. Thus, Verizon is in a position where it must use marketing to increase its sales. Close attention is paid to things like pricing and distribution -- for example what Verizon's service areas are and where they place their stores -- because those are things that attract customers. The Verizon brand is another focal point for this marketing orientation, and it is important that the company builds a stronger brand reputation and higher brand visibility than its competitors. It is difficult to differentiate between the major providers in telecom, so there is a high level of marketing emphasis in order to help Verizon do just this.
Verizon offers a number of different plans for its customers. The Verizon service is fairly generic, but the company does alter…
Trefis (2014). Verizon's top spot threatened as AT&T catches up. Forbes. Retrieved May 23, 2015 from http://www.forbes.com/sites/greatspeculations/2014/06/05/verizons-top-spot-threatened-as-att-catches-up/
Fox News (2015). Bad Verizon customer service caused woman's heart attack, suit claims. Fox News. Retrieved May 23, 2015 from http://www.foxnews.com/health/2015/05/12/bad-verizon-customer-service-caused-heart-attack-suit-claims/
Verizon must never stop investing on CM since it is one of the tools that can help it gain competitive advantage (Suresh,2002)
As noted by Iriana and Buttle (2006) organizational culture is a crucial factor in the enabling or disabling of the various desirable outcome of CM. It is therefore important that all the other related issues like the commitment of senior management as well as the willingness of the other employees in supporting the initiative come into play. Al organizations must have a customer focused behavior. VP Blue and VP Green being part of the senior management team must be tolerant of each other opinion. They must also let the customer response be the determining factor on te fate of every CM function. Further more, it has been noted that the factor that are important for the success of a given CM system are information sharing, supportive relationships,…
Ghavami, A and Olyaei, A (2006).The impact of CRM on customer retention.
Iriana, R. & Buttle F. (2006) "Customer Relationship Management (CRM) system implementations," International Journal of knowledge, Culture and Change Management, 6 (2), pp.137-147
Lawson-Body, A. And Limayem, M. (2004) "The Impact of Customer Relationship Management on Customer Loyalty: The Moderating Role of Web Site characteristics," Journal of Computer Mediated Communication, Vol.9, No.4, July 2004.
Verizon is a national telecommunications company, headquartered in New York City. The company was formed from the breakup of Bell and subsequent mergers and acquisitions. The company has divisions for media, network and technology and customer/product operations. The latter is by far the largest component of the company, encompassing Verizon Wireless, and a number of companies aimed at the enterprise market. Verizon competes against AT&T and Sprint, both of which are large companies in their own right, with similar businesses, in particular in wireless and telecommunications. These divisions reflect an organizational structure that is focused on product. The wireless business is nationwide, but the landline-oriented businesses are focused mainly in the northeast, which is the traditional geography for Verizon's predecessor business Bell Atlantic.
Recent Financial Performance
Verizon's business has fluctuated over the past three years. In FY 2016, it recorded $125 billion in revenue, down from $131 billion…
market case analysis for Verizon FiOS TV offered by Verizon Communications. The analysis consists of product, pricing, promotional, and distribution strategies which Verizon Communications should follow in order to operate in the industry in the most competitive and profitable way. The analysis of industry and competition is also given as a part of marketing research strategy.
Verizon Communications is one of the leading communication services providers in the World. Its major products and services include Verizon FiOS TV, FiOS Internet, FiOS Digital Voice, set-top box, and receiver sets. This paper presents a marketing analysis for Verizon FiOS TV -- one of the most successful communication services offered by Verizon Communications in the United States and some other countries. Verizon FiOS TV is a high quality fiber optic cable network for home television entertainment. Verizon Communications offers its Verizon FiOS TV in all the major cities and towns of the United…
Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing, (8th ed.). U.S.: Prentice-Hall
Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, (2nd ed.). Toronto: Nelson Education
Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, (7th ed.). Ohio: South-Western Cengage Learning.
Lancaster, G., & Withey, F. (2007). Marketing Fundamentals, (2nd ed.). U.K: Butterworth-Heinemann
A cheap product will not be able to survive in this rapidly changing business environment. Organization is another extremely important aspect of the necessary managerial skills for any manager desiring guaranteed success at their individual Verizon location. Organization can be as simple as instituting training at work in a pattern that overlooks no single employee. A good manager cannot expect employees to train themselves or improve their work manners without additional help. A strong organized training program is sure to enhance even the most successful company.
A strong leadership team is another necessary important aspect for businesses engaged in the phone industry. Verizon's leadership team must be instituted and adopted without fear at the workplace, because employees who fear their supervisors simply cannot evolve into successful employees interested in the growth of the company. A strong leadership team will effectively manage the business with the overall objective of accomplishing the…
Bass, B.M. (1996). A new paradigm of leadership: An inquiry into transformational leadership. Alexandria: U.S. Army Research Institute for the Behavioral and Social Sciences.
Oak, C. & Schoeffler, B. (2002). Management for the 21st Century. Retrieved March 13, 2007, from Insurance Journal Web site: http://www.insurancejournal.com/magzines/southcentral/2002/03/11/mindyourbiz/18984 .
Verizon. (2007). Verizon. Retrieved March 17, 2007, at http://www.verizon.com .
More importantly, because the system needs to be perceived as fair, employee's opinions must be taken into account. e are not putting this system into place to be punitive, but rather to protect the interests of all of the employees.
It is believed that the system of inquiry will have a strongly positive effect on the organization. Verizon has long had some form of ethical code, but with the new code coming into effect in 2008 and the introduction of a system of inquiry, the firm is demonstrating strong ethical values. These are the values shared by most of the employees already. hat the code and system do within the company is to formalize the values that most employees already have. It improves the perception of fairness and presents a unified view of ethical issues throughout the firm.
This also will have strong impacts outside the organization. In an era…
No author & Seidenberg, Ivan. (2008). Your Code of Conduct. Verizon. Retrieved October 25, 2008 from https://www22.verizon.com/about/careers/pdfs/CodeOfConduct.pdf
Liptak, Adam. (2007). Verizon Reverses Itself on Abortion Messages. New York Times. Retrieved October 25, 2008 at http://www.nytimes.com/2007/09/27/business/27cnd-verizon.html?adxnnl=1&adxnnlx=1224961253-V6iLKJ6NbEBQ/tn2vsTygQ
Dallas, Lynne. (2003). A Preliminary Inquiry into the Responsibility of Corporations and their Directors and Officers for Corporate Climate: The Psychology of Enron's Demise. Rutgers Law Journal. Retrieved October 25, 2008 at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=350341
Liptak, Adam. (2007). Verizon Reverses Itself on Abortion Messages. New York Times.
Labor influences vary from labor quality, quantity, labor unions, labor markets labor mobility and minorities. All these affect the international market differently. The quantity and quality of labor force are of great importance in the international business due to the profitability, efficacy and competition the employers should uphold and depict. Many countries want to purchase labor as cheaply as possible and also maximizing on the quality. Consequently, factors such as adaptability especially to new environments, managerial skills, ability to learn new things, and knowledge are highly considered when hiring candidates (Ball, 2006).
Labor quality can be termed as education, skills, and attitudes of potential employees which vary with regions and countries. It's an essential aspect and component to be considered in the planning stage. It should be considered to ensure that the right skill level is available to conduct business gainfully. In developing and poverty stricken areas where education and…
Aswathappa, K. (2008). International Business. Delhi: McGraw Hill.
Ball, Donald A. (2006). International business: the challenge of global competition. Columbus:
Bauernfeind, Markus. (2005). Drivers of Globalization: Integration of Theories and Models.
2) Verizon's commitment to diversity meets the needs of America's changing demographics. Visible minority groups are becoming an increasingly large portion of the population, to the point where in some border states certain groups are projected to be the largest ethnic group in the coming years and decades.
In the face of such demographic shifts, a diverse workforce can be a powerful tool for sustainable competitive advantage. It captures a greater share of an underutilized source of talent. For example, Diversity Inc.'s top 50 employs 17% of college-educated blacks, Asians, Latinos and Native Americans, despite only employing 5% of the nation's workforce. This in turn acts as a draw for future graduates from these groups, as well as for non-graduates. Verizon's customer base cuts across all lines of race and gender, and having such a diverse workforce allows for them to better understand their customers, and thus better meet their…
Editors of Diversity Inc. April 2, 2008. The 2008 DiversityInc Top 50 Companies for Diversity.
Henry, Pamela K. Diversity and the Bottom Line: Prospering in the Global Economy. Turn Key Press. Austin.
Customer Satisfaction, Loyalty, Management and Empowerment
I am not sure if I would be considered a most valuable customer at Verizon, but I am guessing not. I am a relatively low revenue customer for them, basically an average customer in terms of what they would make off of me. If you consider the different elements that go into a most valuable customer, they are the profitability, the timing of the revenue, the referrals that such customers can generate, their retention, the add-ons and the customer's brand, and feedback (Moltz, 2015). Of these, maybe on retention, but otherwise I would consider myself to be a generally average customer. Corporate customers are worth a lot more money, and there are consumers who are generally bigger spenders with add-ons and the like.
The lifetime value of a most valuable customer would be unknown. Corporate customers are the most valuable, and each of them…
Moltz, B. (2015) How to identify your most valuable customers. American Express. Retrieved May 31, 2015 from https://www.americanexpress.com/us/small-business/openforum/articles/how-to-identify-your-most-valuable-customers/
Verizon (2015) Smart Rewards FAQ. Verizon Wireless.com. Retrieved May 31, 2015 from http://www.verizonwireless.com/support/smart-rewards-faqs/
Internet or Bandwidth throttling is the slowing or speeding of a user's internet service that is provided by the internet company. The slowing of internet service is done to reduce the usage of service supplied to the local network. Verizon's throttling and the lawsuit against it became the news's highlights in 2018 during the California wildfire when the said company tried to slow down internet usage by the fire department (Brodkin, 2018). This throttling was impeding the ability to respond to such a huge crisis, and there was lateness in providing emergency services. The image of fire departments became suspicious in public, and there was national condemnation. The reason behind this massive damage was throttling by Verizon.
It was declared by the county's Fire Chief, Anthony Bowden, that the internet has become an essential tool in our daily lives and in such a nationwide emergency, where the arrangement of a…
Brodkin, J. (2018, August 22). Verizon throttled fire department\\\\'s \\\\"unlimited\\\\" data during Calif. Wildfire. ARS Technica. Retrieved from https://arstechnica.com/tech-policy/2018/08/verizon-throttled-fire-departments-unlimited-data-during-calif-wildfire/
Carman, A. (2018, August 24). Verizon says it will stop throttling emergency responders\\\\' data speeds. The Verge. Retrieved from https://www.theverge.com/2018/8/24/17778834/verizon-throttle-data-emergency-fire-response
Stevens, M. (2018, August 22). Verizon throttled California firefighters\\\\' internet speeds amid blaze (they were out of data). The New York Times. Retrieved from https://www.nytimes.com/2018/08/22/us/verizon-throttling-california-fire-net-neutrality.html
Although not a huge market segment perhaps, horse lovers (most of whom are women) might even be offended by the unflattering depiction of the tiny horses. The idea that a young woman would prefer a cute cell phone rather than a pet as a present also seems to portray young women as shallow. Although it is not a scientific sampling, the notes on the comments page of YouTube for the advertisement included many notes by users (presumably young women, the targets of the advertisement) that they would trade their phone for a pony any day! (an equally unscientific poll of young women by the author of this paper yielded the same results).
The message of an advertisement for a cell phone should convey either the phone's added social value aesthetically or the phone's added financial or service value. This advertisement does neither.
Is the creative approach appropriate for the media…
Verizon Wireless Miniature Horse Commercial." YouTube.com
Retrieved 2 Mary 2008 at http://www.youtube.com/watch?v=u-prMb6BdNs
We add the pony commercial: Verizon Wireless Opens Network." (29 Nov 2007).
DHADM: Pop Goes the Culture. Retrieved 2 Mary 2008 at http://www.dhadm.com/content/verizon-wireless-opens-network-we-add-the-pony-commercial
Mayor Dennis Reddick Incident at Verizon Music Center
The facts of the evening of June 27th seem not to be in question, however the implications could be long lasting. On the night in question, parrot heads gathered at the Verizon Music Center to hear the best Jimmy Buffet could bring them. Sadly, after an evening of looking for his lost shaker of salt, Noblesville Mayor Dennis Reddick turned a sun and fun concert into a domestic violence scene.
Shortly following the concert, Mayor Reddick was arrested for allegedly choking his girlfriend. Two days later the victim/girlfriend announced that she had been the first to strike Mayor Reddick, and therefore he was only acting in self-defense. The public has now demanded the Mayor's resignation, yet he refuses to succumb to his constituent's pressures and in fact is on track for his re-election campaign in November.
Despite whether or not the girlfriend…
the ceo of verizon communications recently had the great opportunity to attend the Progress and Freedom Foundation Forum in Houston with the keynote speaker being Mr. Ivan Seidenberg, Chief Executive Officer for Verizon Communications. Mr. Seidenberg's presentation before an audience made up of company executives and other interested parties was to say the least the most professional speech I have ever heard. His opening comments provided much inspiration and showed how important my position with Verizon is to the overall success of the company: "As one of America's premier telecom network operators, Verizon is a key player in the technology sector, and therefore in the economy as a whole. We invest more capital, deploy more technology, and serve more customers than virtually anyone else in the country. We've established a record of real investment, real competition, and real innovation. And we've worked hard to put ourselves in a…
Verizon Compensation Strategy
Verizon Communications is a publicly traded company registered in the United States as a telecommunications and broadband company. It trades under the name Verizon. It is a market leader in the telecommunications industry and strives to provide excellent services that satisfy consumers. Worker compensation has always been an important aspect of Verizon's overall strategy to keep employees motivated and provide excellent service to consumers. In 2010, the company did a review of their compensation strategy with the aim of improving it. The 2010 compensation decisions, designed by a committee and approved by shareholders, took effect in 2011.
Briefly describe the company you researched, its compensation strategy, best practices they are applying, and compensation-related challenges they are facing.
Verizon's compensation strategy is founded on providing fair compensation to its employees. All of Verizon's employees get a base salary that is pegged on market rates and incentives…
Cheng, Q., & Farber, D.B. (2008). Earnings Restatements, Changes in CEO Compensation, and Firm Performance. The Accounting Review, 83(5), 1217-1250. doi: 10.2307/30243544
Tosi, H.L., & Greckhamer, T. (2004). Culture and CEO Compensation. Organization Science, 15(6), 657-670. doi: 10.2307/30034768
Williams, M.L., McDaniel, M.A., & Ford, L.R. (2007). Understanding Multiple Dimensions of Compensation Satisfaction. Journal of Business and Psychology, 21(3), 429-459. doi: 10.2307/30221746
There are a number of environmental factors that go into the decision of not only what wireless provider a customer uses, but what type of plan they will buy. The major external factor is the technology at the heart of wireless. apid new product cycles are driving wireless sales, and they can also encourage consumers to buy for specific time frames. Further, the development of technology is such that it will dictate the data needs in particular of customers -- the smartphone has created a tremendous shift in demand for wireless companies. The regulatory environment is also a factor. Telecommunications is heavily regulated, and this will dictate things like the packages and pricing, bandwidth availability and mergers, all factors that contribute to the ways that the company can package products for consumers and influence their decision-making.
Consumers are also influenced by their friends and their families.…
AdCracker (2015). Consumer involvement theory. AdCracker.com Retrieved June 6, 2015 from http://www.adcracker.com/involvement/Consumer_Involvement_Theory.htm
Perreau, F. (2014).The 5 stages of the consumer buying decision process. The Consumer Factor Retrieved June 6, 2015 from http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/
The one redeeming factor of these systems that comprise the Siebel CM platform is the data portability and opportunity to move the data into a SaaS-based platform.
2. Microsoft CM and Sales Force Automation - the consumer business is running the latest edition of Microsoft Dynamics CM. The problem with this CM system is the lack of mobility options as Microsoft lags behind SaaS-based CM system providers with support for the Apple iPad and other tablet and smartphone devices.
3. SAP -- the procurement and supply chain management system in use by Verizon today, in addition to their centralized Enterprise esource Planning (EP) system, is an SAP /3 instance located in their corporate headquarters in New York, New York. Verizon designed the system to be multi-instance so each operating division would have the opportunity to customize procurement, supply chain and pricing to their specific needs. The problem is that the…
Adalikwu, C. (2012). Customer relationship management and customer satisfaction. African Journal of Business Management, 6(22), 6682.
Chen, I.J., & Popvich, K. (2003). Understanding customer relationship management (CRM): People, process and technology. Business Process Management Journal, 9(5), 672-688.
Hsin, H.C. (2007). Critical factors and benefits in the implementation of customer relationship management. Total Quality Management & Business Excellence, 18(5), 483.
Limbasan, a., & Rusu, L. (2011). Implementing SaaS solution for CRM. Informatica Economica, 15(2), 175-183.
Besides, the customer can get a single bill for his Verizon local and Verizon Wireless services by removing headaches and piles of bills. (Wireless)
We shall now discuss the organization function of management as it relates to knowledge. Verizon's presence in the knowledge domain is equally superior. As per a latest report, Southern Illinois University Carbondale will expand its endeavor to bring students, faculty and the community up to speed in the world of e-commerce. Verizon has been funding this venture. Executives representing Verizon and the University declared the $75,000 grant at the SIUC's student Centre. The SIUC's College of Business and Administration will utilize the money to grow the endeavor that started during 1999 with a $50,000 grant from GTE, Verizon's predecessor. The funding for the second phase has been given by the Verizon Foundation that is the philanthropic wing of the company. This fresh grant will back the…
Entertainment: TV With real power" Retrieved 8 March, 2007 at http://www22.verizon.com/Residential/Entertainment/
HDTV" Retrieved 8 March, 2007 at http://www22.verizon.com/content/fiostv/hdtv/hdtv.htm
Home Media DVR" Retrieved 8 March, 2007 at http://www22.verizon.com/content/fiostv/dvr/home+media+dvr.htm
On Demand & PPV" Retrieved 8 March, 2007 at http://www22.verizon.com/content/fiostv/on+demand+and+ppv/on+demand+and+ppv.htm
Only then will the moe effective use of knowledge occu and its value is de-politicized, making it moe potent in geneating pofits (Chatand, 1985).
It is a paadox that the moe challenging, disuptive and uncetain a given industy is the moe oganizations factionalize thei stuctues, ceating splinte goups and politically volatile stuctues that only acceleate a company's demise. The paadox is that in the toughest and uncetain of times in the telecommunications industy, Veizon Telecommunications needs to think moe about how they too can be a disuptive foce in the maket. Instead, the management team is focused on a highly balkanized, vey politically-diven agenda of holding onto powe by ceating smalle silos o depatments that can easily manage the data that is peceived as the most valuable asset thee is in the oganization. The paadox comes full cicle when a company is sold in pieces and the sold unit o…
Chartrand, R.L. (1985). The politics of information. Journal of the American Society for Information Science, 36(6), 376-376.
Frederic Jallat, & Ancarani, F. (2008). Yield management, dynamic pricing and CRM in telecommunications. The Journal of Services Marketing, 22(6), 465-478.
Liljander, V., Polsa, P., & Forsberg, K. (2007). Do mobile CRM services appeal to loyalty program customers? International Journal of E-Business Research, 3(2), 24-30,33-40.
Piercy, N.F. (1989). Information control and the power and politics of marketing. Journal of Business Research, 18(3), 229-229.
Eventually, the final project at Verizon was realized at its fullest scope. There was an elimination of the need for " a resource-draining, in-house application designed for keeping track of labels," and a "more tightly controlled promotion model that allows developers and managers to know that software builds and deployments are accurate and complete" was created (MKS: Case Study -- Verizon ireless, 2004, MKS). Processes were subject to more standardization with more uniform codes, now "sandboxes' that permitted multiple developers to edit same file simultaneously and the enhanced communication between it project teams created cost savings despite the time devoted realizing the completion of the project (MKS: Case Study -- Verizon ireless, 2004, MKS). The scope of the project did not alter so much as it suffered from a time frame that had expanded. Frustrations regarding technological difficulties with mixed operating systems and constructing a uniform code and scheduling approach,…
Chatfield, Carl & Timothy Johnson. (2007). A short course in project management. Microsoft Office Project 2007 Step-by-Step. Retrieved 1 Sept 2008. http://office.microsoft.com/en-us/project/HA102354821033.aspx#Project
Jenkinson, Lance. (2008). Change Cycle. Retrieved 1 Sept 2008. CCMC. http://www.changecycle.com/changecycle.htm
McConnon. (2004). Change management. PowerPoint. Retrieved 1 Sept 2008. (http://info.worldbank.org/etools/docs/library/118009/Integrated%20Financial%20Management%20Systems%20in%20Governments%20-%20Nairobi%20(Nov%202004)/Change%20Management.ppt
MKS: Case Study -- Verizon Wireless. (2004). MKS. Retrieved 1 Sept 2008. http://download.mks.com/downloads/MKS_casestudy_VerizonWireless.pdf
HR Case Analysis
This report is a combination review of the article "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard" and also a review of the process of balanced scorecard. Companies today can only get what they measure. hen it comes to Human Resources performance management, how can they be sure they are measuring the right things? Or, are the communicating the right information to the right people? There are new tools to help companies address issues such as these. The tools allow companies to align and support key processes and to translate strategy into operational objectives, measures, targets and initiatives. The report will try to identify and discuss the key issues and problems related to the cohesion between an organization's existing business strategy and its Human Resource Management strategy and practices. This will be done by analyzing how and why an organization creates business missions and strategies.…
Epstein, Marc J., Cott, Jeremy, and Srikant, Datar M. "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard." Harvard Business School Review (2001).
HR Case Analysis
This could bring a flood of new competitors to the market. Verizon is working with other wireless providers to gain preferential access to new wavelengths. Previous auctions, including the 2007 auction of the 700 MHz spectrum that Verizon won, came with open-access rules. Verizon is battling the FCC with regards to the regulator's desire for openness rules on all bandwidth, something Verizon considers a threat to be actively combated (Singel, 2009). As a whole, the regulatory environment has become less favorable to the wireless industry of late, with the FCC taking a more active role in micromanaging the industry (Corbin, 2009).
An analysis of the competitive environment using Porter's Five Forces model reveals that the competitive environment for Verizon is moderately challenging. There is strong buyer power. The main driver of buyer power in wireless is the low switching cost between providers. Buyers are also savvy and have…
MSN Moneycentral, various pages. Retrieved October 23, 2009 from http://moneycentral.msn.com/investor/research/newsnap.asp?Symbol=U.S.%3aVZ
Verizon Investor Relations website, various pages. Retrieved October 23, 2009 from http://investor.verizon.com/profile/history/
No author. (2009). The U.S. Economy. EconomyWatch.com. Retrieved October 23, 2009 from http://www.economywatch.com/world_economy/usa/
No author. (2009). Federal Funds. The Federal Reserve Bank. Retrieved October 23, 2009 from http://www.federalreserve.gov/RELEASES/H15/data/Monthly/H15_FF_O.txt
There are a handful of ways in which Verizon can improve its research program. The typical research process is to use surveys to find out what customers desire and then use exploratory and applied techniques to devise products and services that meet those needs. One drawback to this is that it omits those needs which the customers do not conceive. Customers typically view product improvements in terms of incremental changes to the existing product. They have limited capacity to conceive of entirely new products. In an industry characterized by intense competition and technological leaps, it is precisely those game-changing innovations that win companies market share.
Yet, Verizon seems content to let their partners, such as Research in Motion, take the lead with regards to product innovation. Thus, I would add another vein of exploratory research to Verizon's research mix. They should use a more open-ended exploratory form of research to…
Staggs, Lynn & Smith, Jim. (2008)
Verizon completes successful research trial of automated fiber-optic cross connections. Verizon. Retrieved November 14, 2008 at http://newscenter.verizon.com/press-releases/verizon/2008/verizon-completes-successful.html
Keitt, TJ & Bortner, Brad. (2008). The Verizon Information Research Network utilizes technology for strategic impact. NorthernLight.com. Retrieved November 14, 2008 at http://www.northernlight.com/downloads/Forrester%20-%20Verizon%20Information%20Research%20Network%20Utilizes%20Technology%20For%20Strategic%20Impact.pdf
Lucht, Peter. (2008). Leading market research firm ranks Verizon business as a 'leader' among U.S.-based enterprise providers. Verizon. Retrieved November 14, 2008 at http://newscenter.verizon.com/press-releases/verizon/2008/leading-market-research-firm.html
The high competition rate in the industry necessitates fast and numerous new developments. Nextel Communications Inc. can much more valuable spend its time and money by investing in new ideas. Court cases take time and energy, while also being highly detrimental to the creative process. In this way, losses are incurred not only in terms of legal fees and work hours, but also in terms of creativity and new products within the company.
In addition, law suits could have a detrimental effect on a company's reputation. If Nextel were for example to lose the case, Verizon receives the right to continue with their product. Potentially, Nextel's reputation could be harmed by its involvement in an apparently petty attempt to corner the market on their product. Even if the company wins, the result could be equally damaging in terms of lost hours as well as creativity and reputation damages.
Mr. Killian proceeded to show that the organization's corporate culture was in fact based on a culture of integrity. This includes, he mentioned, "a culture of transparency and a culture of proper interrelationship with our partners," in the sense that the Code of Conduct, for example, was made public in governmental records and on the company's website.
esides the actual existence of the Code of Conduct and its proliferation with the employees and shareholders, the company uses several other instruments to enforce a culture of ethics in the workplace. One of the means by which it does this is the Verizon usiness Ethics Line, where every employee can call and report an internal act that breeched the Code of Conduct or the ethical regulations within the company.
We asked Mr. Killian what the organization does that might be considered philanthropic and he gave us a relevant example in this…
1. Verizon Business Code of Conduct. On the Internet at http://www.verizonbusiness.com/us/about/conduct/coc.pdf.Last retrieved on October 8, 2007
2. From the Internet, at http://www.verizonbusiness.com/us/govt/cust_sol/defense/mission_ops/.Last retrieved on October 8, 2007
Verizon Business Code of Conduct. On the Internet at
It is the totality of a company's identity: the quality of its people, the value of its brand, its standing in the community and its performance in the marketplace. Building reputation, in this broad sense of the term, is what great companies are all about" ("Message from Verizon's Chairman and CEO," 2006, About Verizon).
Notice how this rhetoric makes every employee at the company feel involved in a commitment to quality, yet also stresses Verizon's mission of putting the customer first. It is not just the CEO who leads, however, rather every manager must ensure that the functions and employees he or she oversee fulfill their necessary functions, and also want to do so. Leadership, in other words, is more than telling people what they must do; it is making people feel motivated to do so and to do their best, and to understand how they fit into the 'big…
Four Functions of Management." (2006). Slide 8. McGraw-Hill. Retrieved 18 Feb 2007 at http://www.csupomona.edu/~wcweber/301/301slide/ch01301/sld008.htm
Message from Verizon's Chairman and CEO." (2006). About Verizon. Retrieved 18 Feb 2007 at http://multimedia.verizon.com/responsibility/messageceo/index.aspx
McNamara, Carter. (1997). "Basics -- Definitions (and Misconceptions)
About Management." Management Help Retrieved 18 Feb 2007 at t http://www.managementhelp.org/mgmnt/defntion.htm#anchor654851
Verizon is a leader in the communications industry. With an unparalleled service and strong brand equity, Verizon continues to uphold its market leadership among telecommunications providers. A key aspect of the success of Verizon is its network. Its network is ultimately the source of its vast profits, strong leadership, and globally recognized brand. The company's network also provides the company with economies of scale, lowering the per-unit cost per subscriber. This document will describe how the network is designed, offering insights as to why the design is effective. The documents will then often brief, incremental suggestion to improve the overall network capability.
To begin, Verizon Wireless is one of two major U.S. carriers that use CDMA2000. CDMA 2000 is a family of 3G mobile technology standards, which use CDMA channel access, to send voice, data, and signaling data between mobile phones and cell sites. The cell sites are important…
1. Raciti, Robert C. (July 1995). "CELLULAR TECHNOLOGY." Nova Southeastern University.
2. P. Key, D. Smith. Teletraffic Engineering in a competitive world. Elsevier Science B.V., Amsterdam Netherlands, 1999. Chapter 1 (Plenary) and 3 (mobile).
3. William C.Y. Lee, Mobile Cellular Telecommunications Systems (1989), McGraw-Hill
Employees attend class one day a week for eight semesters over a four-year period of time. The program specifically teaches methodology.
A virtual learning environment is part of the program and students and faculty are kept in contact via computer or laptop. Employees enroll in the Next Step Program over a four-year period of time. Each student is given a laptop to use during their studies. The curriculum is designed as a virtual campus type of situation. Full-time Verizon employees in New York or New England who are members of either the CWA or the IBEW are eligible. Final selection is based on seniority.
Both companies offer unique programs to help continue the education of their employees. They not only focus on teaching methods in-house, but by utilizing other unique methods too. Verizon goes above and beyond in helping to continue the education of employees both personally and professionally. Each…
1990., & States, M.U. (n.d.). Learning Organisations: Case Study Page. School of Engineering. Retrieved April 17, 2010, from http://www.see.ed.ac.uk/~gerard/MENG/MEAB/learning_organisation/case.html
Leadership for Learning Seminar. (n.d.). Redirect. Retrieved April 17, 2010, from http://mysite.verizon.net/vze4qtye/index.html
Six Sigma Learning Topic - Motorola USA. (n.d.). Motorola Home - Motorola USA. Retrieved April 17, 2010, from http://www.motorola.com/Business/U.S.-EN/Motorola+University/Six+Sigma+Black+Belt+Handbook/Six+Sigma+Learning+Topic
The fact that they are interconnected and promoted together is an indication that there is strong managerial relationship between both firms. ("Transform the way your usiness Works," 2011)
At the same time, Skype and Verizon have a similar kind of relationship. This is because both companies have a shared interest, with Skype being offered on Verizon's phones. While Verizon, is able to attract Skype's large customer base. Since they are working together, this is a sign that the management of the two organizations has a strong relationship with each other. (ernier, 2011)
What kind of negotiations has Skype engaged in to enter the North American market? How does culture play a role?
The kind of negotiations that Skype has utilized is to partner up with as many firms as possible. The reason why, is because if they can begin offering their service as an application on various networks. Then, they…
Japan. (2011). CIA World Fact Book. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/ja.html
Luxemburg. (2011). CIA World Fact Book. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/lu.html
Transform the way your Business Works. (2011). Skype. Retrieved from: http://www.skype.com/international/en-us/business/
Bernier, P. (2011). Mobile VOIP. TMCNET. Retrieved from: http://www.tmcnet.com/voip/0510/mobile-voip-skype-verizon-deal-is-hot-topic.htm
Also the alternative voice over IP providers such as Vonage, at & T. is expected to enhance the market share during the period. The demand for wireless connectivity by the direct consumers will also increase having wide choices to choose from like 3G, Wi-Fi, WiMAX. The SSLs and VPNs will dominate in the field of single-user remote access while the IPSec based installations will be resorted to in respect of the network-to-network use. And finally the WiMAX-based services are expected to influence the overall market.
Carew, Sinead. "WiMax May Pose Fresh Challenge to Broadband" (3 February, 2005)
etrieved at http://www.reuters.com/newsArticle.jhtml?type=technologyNews&storyID=7749299. Accessed on 10 March, 2005
Gabriel, Caroline. (2005) "WiMAX Ambitions Depend on Success in Newly Available
Spectrum" etrieved at http://www.wimaxtrends.com/feature.htm. Accessed on 10 March, 2005
Home Entertainment Networks" (2002) etrieved at http://www.ruleweb.com/wdvl/homenetworking.pdf. Accessed on 10 March, 2005
ILECs Headed for Extinction, According to META Group" (January 30, 2005)
Carew, Sinead. "WiMax May Pose Fresh Challenge to Broadband" (3 February, 2005)
Retrieved at http://www.reuters.com/newsArticle.jhtml?type=technologyNews&storyID=7749299 . Accessed on 10 March, 2005
Gabriel, Caroline. (2005) "WiMAX Ambitions Depend on Success in Newly Available
Spectrum" Retrieved at http://www.wimaxtrends.com/feature.htm . Accessed on 10 March, 2005
The Case for Diversification
Deltacom/Earthlink is facing a challenging operating environment. As a regional player in an intensely-competitive market, we face an uncertain future. We acquired Deltacom in order to facilitate future growth, but a quick look at our financials indicates that our growth has flatlined and our profits declined to almost nothing last year (MSN Moneycentral, 2013). One of the issues is that there was considerable overlap between Earthlink and Deltacom, and we felt that this would provide us with synergies, in reality it simply made us bigger without enhancing our operations or reducing our risk. At this point, we probably need a new strategic direction in order to ensure our future survival. Diversification is one of the best strategies to achieve this.
In portfolio management, diversification is a strategy where a number of different types of investments are created in a single portfolio (Investopedia, 2013). The…
Investopedia. (2013). Definition of diversification. Investopedia. Retrieved November 22, 2013 from http://www.investopedia.com/terms/d/diversification.asp
Investopedia. (2013). Risk and diversification. Investopedia. Retrieved November 22, 2013 from http://www.investopedia.com/university/risk/risk2.asp
Katzenstein, J. (2013). Diversification strategies. California State University. Retrieved November 22, 2013 from http://som.csudh.edu/depts/adjunct/jkatzenstein/mgt490/Diversification%20Strategy%20Presentation.ppt
MSN Moneycentral (2013). Earthlink. Retrieved November 22, 2013 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=elnk
Overall, at&T is the more profitable of the two companies. That Verizon has the stronger gross margins and at&T the stronger net margins indicates that at&T does a better job of controlling its cost structure than does Verizon.
The telecommunications industry is highly competitive in both the landline and wireless segments. By 2006, wireless spending had match wireline spending. hile this presents significant opportunities for telecommunications, much of that spending comes in the form of cannibalizing, as wireline revenues have been decreasing steady over the past decade, matching the steady increases in wireless spending.
There are four major wireless operators in the U.S. And over 170 regional players (Megna, 2009). Competition is based on coverage area (capital investment), price and customer service. Both firms can be considered industry leaders. As of 2007, at&T had a subscriber base of 65.7 million and wireless revenues of $10.9 billion. Verizon had…
MSN Moneycentral Verizon. Retrieved October 24, 2009 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=VZ&lstStatement=Balance&stmtView=Ann
MSN Moneycentral at&T. Retrieved October 24, 2009 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=T&lstStatement=Balance&stmtView=Ann
Loth, R. (2009). Financial Ratios Tutorial. Investopedia. Retrieved October 24, 2009 from http://www.investopedia.com/university/ratios/
Chen, B. (2009). Verizon iPhone? Don't hold your breath. Wired. Retrieved October 24, 2009 from http://www.wired.com/gadgetlab/2009/10/verizon-iPhone/
Accounting 201 and Finance301:
Discussion Question: Discuss FASB and IASB. Comment on at least two specific aspects of the two standard setting boards and their role in setting accounting standards. Also, watch 2 provided YouTube videos and post comments.
FASB and IASB
The Financial Accounting Standards Board (FASB) was established in 1973 to set and improve accounting and reporting standards for private sector U.S. entities (Financial Accounting Standards Board, n.d.). Though the Securities Exchange Commission (SEC) has the power to set standards for publicly held companies, it relies on private organizations to set and improve standards, and the SEC officially recognizes the FASB's standards as legitimate standards for nongovernmental entities in the U.S. The FASB is independent of any business or organization so it can carry out its duties fairly and impartially. In order to carry out its mission, the FASB publishes the FASB Accounting Standards; along with…
Agilent Technologies, Inc. (2014). Annual Reports. Retrieved November 27, 2014 from www.investor.agilent.com Web site: http://www.investor.agilent.com/phoenix.zhtml?c=103274&p=irol-reportsannual
Agilent Technologies, Inc. (2014). Company Information. Retrieved November 27, 2014 November 27, 2014 from www.agilent.com Web site: http://www.agilent.com/about/companyinfo/index.html
CFO Studio. (2012, April 2). David Mudrick - CFOs becoming CEOs . Retrieved November 27, 2014 from www.youtube.com Web site: https://www.youtube.com/watch?v=E2GxuhDRVYg
CFO Studio. (2012, February 1). Ron Gaboury - CFOs becoming CEOs . Retrieved November 27, 2014 from www.youtube.com Web site: https://www.youtube.com/watch?v=y5HkWah-bfs
Merger a continuation. Please adhere directions required information needed, ensure a good grade. Title: Expansion Merger This paper a continuation Assignment 1.
ISP industry: Expansion and merger
Because of the rapid expansion of the ISP (internet service provider) industry and the rapid expansion in general of telecommunications technology, there is a tendency towards under-regulation of these entities which exert such an influence over Internet consumer's lives. ecently, there was a firestorm of controversy to stop SOPA (the Stop Online Piracy Act), which would have taken down websites without a court order for the piratical content the sites unwittingly hosted. However, it was less controversial in 2006 when the FCC "let effective Net Neutrality protections expire in August 2006 as the result of a technical change in the way they address Internet governance" (Net neutrality, 2012, Common Cause). Free speech advocates should have been alarmed given that "today there…
ISP group criticizes Verizon-MCI merger. (2005). Phone Watch. Retrieved:
Net neutrality. (2012). Common Cause. Retrieved:
AT&T's code of ethics can be found on its ATT.com website (2014). The code exists in accordance with the requirements of the Securities and Exchange Commission, according to the company. The code contains nine items: honest and ethical conduct, conflicts of interest, disclosure, compliance, reporting and accountability, corporate opportunities, confidentiality, fair dealing and protection and proper use of company assets. Under each category, the company explains its policies. Under "honest and ethical conduct," AT&T says it will "act with integrity," using a synonym to make a redundant statement. It also says it will "observe both the form and spirit of laws and government rules and regulations," which is the same as line IV, compliance. It will "adhere to a high standard of business ethics," another redundant statement, and without defining "high standard."
The company rather curiously defines "conflict of interest:" as arising when a personal interest interferes…
A&T Code of Conduct. (2014). Retrieved February 18, 2014 from http://www.att.com/gen/investor-relations?pid=5595
AT&T (2013) AT&T global supplier diversity. AT&T. Retrieved February 18, 2014 from http://www.att.com/gen/corporate-citizenship?pid=17724
Holmes, A. (2014). AT&T buoyed in lobbying push against spectrum auction limits. Center for Public Integrity. Retrieved February 18, 2014 from www.publicintegrity.org/2014/01/07/14081/att-buoyed-lobbying-push-against-spectrum-auction-limits
Saint Louis University. (2013). $1 million AT&T contribution to support global education initiatives. Saint Louis University. Retrieved February 18, 2014 from http://www.slu.edu/x87581.xml
In conjunction with these car ads, car insurance companies took advantage of this by advertising their services as well. Car insurance companies that I noticed advertising through billboards were Safeco, Progressive, and All State. Progressive provided a catchy and positive note to its ad by having the slogan, "Happy drivers make good drivers." From what I can recall in the All State ad, it mentioned something about safe driving, again with a catchy phrase: "Safe driving bonus for not driving like a paparazzi." These car insurance ads, particularly for Progressive and All State, tackle issues relevant to motorists, their target market: both chose to discuss driving behavior, using different ad 'treatments.' Progressive addressed reckless/irresponsible driving by focusing on the ideal driving behavior and its positive outcome, that is, drivers must have a happy temperament in order to be a good driver. All State, meanwhile, chose to go the opposite route…
(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6).
The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.
2. Decision Making Process Theories
Dr. onnie Halpern-Felsher (2009), an Associate Professor at theUniversity of California, San Francisco, identifies a number decision-making criteria in her report, "Adolescent decision making: an overview." According to Halpern-Felsher, determinations of definitions for a competent decision, the process of how the decision was made, differ dramatically. The actual behavior or outcome, albeit, does not determine competent decision making, however, during the normative model of decision-making process, one does consider the consequences to not choosing a particular behavior or a specific event.
Normative models of decision making,…
'Advertising, Public Relations' N.d. < http://courses.umass.edu/bmat352/lectures_and_readings/KA_16.pdf > [25 May 2009].
Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: < http://www.highbeam.com > [20 May 2009].
Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',
Journal of Advertising Research - January/February 1997.
Consultancy Inc. is a small business organization specializing in the management consultancy for various businesses in the United States. ecent growth experienced by the Best Consultancy has made the company to integrate network technology to facilitate the business agility. Thus, my neighbor, who is the owner of the business, has contacted me to assist him in designing a network system that could serve his business purpose. Meanwhile, Best Consultancy requires the following network devices in the company network technology:
laptops, 2 workstations, and 1 server supporting 3 users
quality networked printer
File and folder sharing
Multiple email addresses
Basic security environment which similar to home environment
Initial investment of $5,000 or less
ecurring costs to be less than $200 per month
To design the network system for Best Consultancy, it is essential to integrate the following network devices for the company network technology:
Cisco (2010). Cisco 3900 Series, 2900 Series, and 1900 Series Integrated Services Routers Generation 2 Software Configuration Guide. Cisco Systems, Inc.
Clark, D.D. Pogran, K.T. & Reed, P.R. (2008). An Introduction to Local Area Networks. Proceddings of the IEEE Xplore 66(11): 1497-1517.
Jenkins, S. (2003). Secure Network Architecture: Best Practices for Small Business and Government Entities. SANS Institute.
Cox Communications Telecommunications Innovation
Status of the Sustainability Movement
The telecommunications industry, supported by the United Nations and the International Telecommunications Union, launched a formal cooperative effort to promote sustainable business practices and technology in June 2001. The Global e-Sustainability Initiative (GeSI) was officially launched on World Environment Day with the vision "to help improve the global environment and to enhance human and economic development, and thereby make a key contribution to a global sustainable future" (Thomsen, 2001).
This industry-wide initiative was significant in that its founders included some of the biggest global players: AT&T, British Telecommunications, Cable and Wireless, Deutsche Telekom, Ericsson, Lucent Technologies, Marconi, Telcordia Technologies, Telenor as, and the European Telecommunications Network Operators Association. Members implemented various programs to achieve environment-friendly business practices. For example, British Telecommunications calculated that employee use of audio and video conferencing contributed to saving over one million tons of CO2 emissions the…
AT&T investments in sustainability yield results in 2010. (2011) Fierce Telecom. Retrieved June 9, 2011 from http://www.fiercetelecom.com/press_releases/att-investments-sustainability-yield-results-2010
Adelman, T. (2010). For telecom industry, energy efficiency is only half the equation. . Retrieved June 7, 2011 from http://www.environmentalleader.com/2010/11/08/for-telecom-industry-energy-efficiency-is-only-half-of-the-equation/
Bakrie Telecom is the pioneer of green business. 2011. The Jakarta Post. Retrieved June 7, 2011 from http://bataviase.co.id/node/648347
Bardelline, J. (2011). ULE creates sustainability standard for cell phones. Greenbiz.com Web site. Retrieved June 7, 2011 from http://www.greenbiz.com/news/2011/01/06/ule-creates-sustainability-standard-mobile-phones
Vodafone’s Business Strategy
Vodafone’s business strategy provides an integrated and coordinated set of commitments and actions that are based upon the company’s core competencies and guides corporate behavior toward achieving performance goals. It also fits in with the existing external environmental conditions, which have enabled Vodafone to grow substantially over the years. Vodafone’s strategy has been, in some ways, based on the concept of growth at all costs—though, as its sale of its business in Japan and its failed takeover of the market in the U.S. both show, there is a limit to which Vodafone will exert itself in order to achieve growth. If growth is viewed as too costly for shareholders, it is avoided—and that self-regulation is one part of the reason for Vodafone’s success over the years.
With more than 150 million customers from 26 countries all over the world, Vodafone’s ascension in the market to the number…
A Profile of Sprint Nextel Corporation
The telecommunications industry is among the most highly flourishing and competitive of industries in today's global marketplace. The inception of wireless internet usages and the proliferation of mobile communication devices have both contributed to a booming marketplace that continues to experience relative growth even in the face of a struggling economy. That said, the recession has had an impact that many leading telecommunications firms have felt palpably. So is this the case with Sprint Nextel Corporation, a leader in the industry but simultaneously a victim of the sagging economy.
Like many of its counterparts, Sprint has experienced both the highs and lows of the unstable economy. Indeed, the company would ascent to its current form in 2005 when the Sprint wireless carrier purchased Nextel Communications. This helped to elevate Sprint to its current status as the third largest wireless carrier in the…
BusinessWeek. (2006). Sprint Nextel. Business Week.
Business Wire (BW). (2006). Verizon Wireless Has Set the Bar for Competitors to Reach. BNet.
CrunchBase. (2011). Sprint Nextel. CrunchBase.com.
New York Times (NYT). (2011). Sprint Nextel Corporation. The New York Times.
(1) Identification of issues responsible for failure of marketing services strategies of Sprint Corp in meeting customer expectations:
Sprint's 4G network offering wireless broadband services Xohm with download speeds in the range of 2 Mbps to 4 Mbps was the first commercial network across USA to use mobile WiMax technology. However because of limited availability of devices that is able to access the network, Sprint was compelled to use conventional broadband and wireless business models. This move brought the company in direct competition with the present broadband services and 3G services and the product offering was not actually satisfying an unmet customer need and hence the prospects of the service remained narrow. (eardon, 2008)
Sprint is targeting customers of existing cable and DSL cable providers with mobility. However with a small range of devices supporting WiMax currently, majority of the people purchasing the service will get similar mobility…
Better Trades. (2010) "Communications: Sprint" Retrieved 20 April, 2012 from http://www.better-trades.com/stock-reviews/communications/sprint/1-about.asp
Funding Universe. (2012) "Sprint Corporation" Retrieved 20 April, 2012 from http://www.fundinguniverse.com/company-histories/Sprint-Corporation-Company-History.html
Reardon, Marguerite. (2008) "Sprint's WiMax efforts doomed to failure?" Retrieved 20
April, 2012 from http://news.cnet.com/8301-1035_3-10056030-94.html
A large number of ads, however, routinely try to market these items to TV viewers, without consideration of the viewing generations' wants and needs.
In learning more about boomers' wants and needs, along with exploring factors contributing to advertisements, this researcher questions if perhaps, the undertaking of this particular subject simultaneously evolves from the desire to learn more about himself personally. Boomers possess the greatest purchasing power and constitute the group of people this researcher desires to target. If one day, this researcher reaches the goal of owning a business, the insight into which group/s possess the most purchasing potential would prove to be a valuable asset.
This researcher worked for this particular group a number of years' experience, specifically in the service industry, and has attained a significant amount of education in business and finance. In addition, as this researcher possesses a personality which aims to please the consumer,…
technologies that are readily available for in-home internet access. You should consider practical as well as technical differences in your comparison. Do not include Frame elay or ATM as these are primarily larger scale business solutions.
Higher-speed standards up to 300+ Mbps
802.11n uses (MIMO) technology and a wider radio frequency channel.
It provides a mechanism called frame aggregation to decrease time between transmissions
Channels operating at 40 MHz are another feature incorporated into 802.11n
The transmitter and receiver use pre-coding & post-coding techniques to achieve the capacity of a MIMO link
A video conference is a set of interactive telecommunication technologies which allow two or more locations to interact via two-way video and audio transmissions simultaneously
ITU H.320 is known as the standard for video conferencing over integrated services digital networks
H.264 SVC is compression standard that enables video conferencing systems to achieve highly error resilient
Human Resources: Legal Environment -- Total Rewards
modern HRM consultant must be aware of the array of possible employee benefits. The modern trend is away from traditional notions of benefits and toward benefits that enhance the lives of employees and their productivity for the company. Two of the many possible modern benefits are training and educational opportunities and wellness programs. s specific examples will show, despite the several challenges of implementing such benefits, the reward for both the employees and the company are clear.
Two Employee Benefits That Provide Great Opportunities to Increase Employee Productivity
fter decades of research and practical experience, Human Resources specialists have moved away from traditional notions of employee benefits to a more holistic and integrated approach that simultaneously attracts talent, enhances employee growth, and motivates meaningful employee contributions to the company's goals. Competitive local and global forces have made measures once deemed extraordinary now highly…
After decades of research and practical experience, Human Resources specialists have moved away from traditional notions of employee benefits to a more holistic and integrated approach that simultaneously attracts talent, enhances employee growth, and motivates meaningful employee contributions to the company's goals. Competitive local and global forces have made measures once deemed extraordinary now highly strategic (Chen & Hsieh, 2006). While the modern approach to employee benefits ideally encompasses multiple options far beyond the parameters of this report, two intelligent employee benefits in the "war for talent" are: training and educational opportunities; and wellness programs.
Training and educational opportunities for employees both reward employees for their contributions and trains employees to expand their skill sets, ultimately contributing even more to the company's goals (Chen & Hsieh, 2006). Starbucks Corporation, for example, offers a college achievement plan to its employees/partners (Starbucks Corporation, 2014). According to this plan, eligible Starbucks employees receive partial or total tuition reimbursement and individually tailored support including an enrollment coach, financial aid counselor and academic advisor (Starbucks Corporation, 2014). In this way, Starbucks not only rewards willing and capable employees but also increases the skills and motivation and loyalty of its workforce (Chen & Hsieh, 2006), all to Starbucks' advantage. The more knowledgeable and skilled the employee, the more productive he/she can be for Starbucks. As with any widespread program, Starbucks faces special challenges of nondiscriminatory application of the plan, along with the time, expense and legal requirements of record-keeping, evaluation and reimbursement. Despite the outlay of resources for the college achievement plan, Starbucks is wise to invest in higher education of its human assets, as this will attract talented employees, enhance their loyalty to Starbucks and motivate them to develop skills that will ultimately serve Starbucks' own corporate goals.
Wellness programs increase employees' control over and responsibility for their own physical and mental well-being while reducing health care expenses and losses to employers through employee illness (U.S. Department of Labor, 2014). The offer of low-cost, attractive wellness programs helps a company attract talent, increase employee loyalty to the company and motivate employees to higher productivity (Chen & Hsieh, 2006); furthermore, the healthier an employee is, the more capable he/she is of being productive for the company (U.S. Department of Labor, 2014). Consequently, the Affordable Care Act offers new incentives for wellness programs and increases employers' flexibility in offering those programs (U.S. Department of Labor, 2014). The Verizon Corporation, for example, offers a "Health and Wellness" program for its employees (Quick, 2013). Offering fitness centers at 44 Verizon office buildings across the nation, Verizon charges merely $15/month in membership fees for: use of the fitness facilities; the services of personal trainers; fitness assessments; and annual medical checkups (Quick, 2013). The provision of all those wellness-related benefits for a mere $15/month shows Verizon's understanding of the program's benefit to the company as well as the employees. Challenges to such a program are
The author of this report is asked to assessed the financial fortunes and business decision-making of a firm named Autoedge. For the longest time, Autoedge was in a good niche in that they were providing auto parts and upgrades for all three of the major automakers. There was indeed an extra costs and such associated with the upgrades but many people trusted the name of Autoedge and were more than willing to pay the extra cost associated with the upgrades. However, there came a point where costs and competitiveness became a concern and manufacturing operations were shifted overseas to South Korea. This decision came with a staggering cost as quality fell sharply and there has been great damage to Autoedge's image. The question becomes now whether Autoedge should persist in keeping manufacturing operations overseas or whether Autoedge should try to take advantage of the fact that the job situation…
Edmunds. (2015). Edmunds.com. Retrieved 22 August 2016, from http://www.edmunds.com/car-buying/how-to-buy-an-american-car.html
Isidore, C. (2015). Walmart's imports from China cost 400,000 jobs, says study. CNNMoney. Retrieved 22 August 2016, from http://money.cnn.com/2015/12/09/news/companies/Walmart-jobs-china-imports/
Jamieson, D. (2016). It's About To Get Harder For Companies To Hide Union-Busting. The Huffington Post. Retrieved 22 August 2016, from http://www.huffingtonpost.com/entry/union-busting-persuader-rule_us_56f1bdcbe4b0c3ef52172770
Kerr, D. (2013). Apple to build made-in-the-USA manufacturing plant in Arizona. CNET. Retrieved 22 August 2016, from http://www.cnet.com/news/apple-to-build-made-in-the-usa-manufacturing-plant-in-arizona/
The problem is that the people who are in charge of these activities are not very good at what they do. They are simply being outcompeted by other individuals in other organizations.
The Nadler-Tushman Congruence Model implies that when there is a high level of congruence between the activities at the individual, group and organizational levels, the company should succeed. Palm is an interesting case study because it counters the Nadler-Tushman model somewhat. The members of the firm are working with a high level of congruence, but they are simply not successful in their endeavors. Consider the distribution question. If the company wants to dominate the industry, it should have a national carrier. It does. But the choice of national carrier was suspect, and the types of distribution deals with Verizon and at&T left something to be desired. Likewise, Palm advertising connotes a high quality product. They are sending the…
Gonsalves, a. (2010). Palm sales lower than expected. Information Week. Retrieved March 1, 2011 from http://www.informationweek.com/news/hardware/handheld/showArticle.jhtml?articleID=223100743
Hewlett-Packard 2010 Annual Report. Retrieved March 1, 2011 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NzkyMjF8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1
MindTools. (2011). Congruence model. MindTools.org. Retrieved March 1, 2011 from http://www.mindtools.com/pages/article/newSTR_95.htm
Palm 2009 Form 10-K. Retrieved March 1, 2011 from http://apps.shareholder.com/sec/viewerContent.aspx?companyid=PALM&docid=6710915
This source is relevant to the project because of the implications of IT development and civil rights, most notably, the Fourth Amendment protections against unwarranted search and seizure.
Burnett, E. "Crime Analysis Reporting and Mapping for Small Agencies: A
Low-Cost and Simplified Approach." FBI Law Enforcement Bulletin
Vol. 76, No.
This source is highly credible because it is a professional law enforcement journal published by the Federal Bureau of Investigations (FBI). This article details the manner in which evolving IT technology and IT systems have generated new crime-mapping systems such as the first such system pioneered in New York City by Howard Safir in 2000 during his tenure as New York City Police (NYP) Commissioner. Since the introduction of this method of tracking crime statistics by neighborhood and police precinct or service area, other police agencies have implemented similar systems with equally promising results. The article explains how…
Dornan, A. "Biometrics Becomes a Commodity." IT Architect Vol. 21, No. 2.
This source is highly credible because it is a professional IT technology journal. The article outlines the growing use of biometric technology and Radio Frequency Identification (RFID) systems in business applications. Specifically, it details the extent to which large wholesale organizations such as Walmart and Target have already incorporated biometric systems into their supply chain management functions. Small computer chips attached
Today, even the local gas station and supermarket use computer technology and applications that are much more advanced in their capability than the computer systems used to launch and recover the first generation of spacecraft (Evans, 2004; Kaku, 1997).
Modern computer applications perform calculations and allow analyses of very high volumes of information that far exceed the capacity of direct monitoring by human operators (Larsen, 2007; Nocera, 2009). That is not necessarily inherently problematic; in fact, it is incredibly beneficial in too many ways to count. Today, international manufacturers and shippers can pinpoint the location of goods thousands of miles away in real time; supply chain managers in one office can monitor stock throughout hundreds of retail and wholesale outlets electronically and automatically adjust output and shipping schedules to match their rates of sale at the local level (Evans, 2004; Larsen, 2007). However, the interdependence of modern life in general…
Baker, W., Hylender, C., Valentine, J. (2008). Verizon Business Data Breach
Investigation Report. Retrieved October 22, 2008, from:
Ballezza, RA. "The Social Security Card Application Process: Identity and Credit Card Fraud Issues." The FBI Law Enforcement Bulletin; Vol. 76, No.5.
Delving into and utilizing relevant, credible research would provide a solid foundation for creating a TV commercial Boomers could connect with. To meet the challenge of connecting with Boomers, the researcher asserts the initial link would be to make it a priority to understand what the Baby Boomer generations wants and needs, and in turn, creatively utilizing these components to draw the Boomers attention to TV commercials, could effectively accomplish this task.
Characters crafted for the cell phone service provider' TV commercials could portray Boomers with all colors of hair. Some could even be bald and proud of their bare heads. Some commercials' could be created to include Boomers, who are also grandparents, showing some one in the younger generation how to program a new cell phone, while pointing out some of its unique features. Effective commercials could show fit and trim Boomers fearlessly attempting new goals in new, as…
In summary, we recommend that the IESBA reconsiders the proposals in the Exposure Draft and provides more guidance on safeguards applicable to sole practitioners and small accounting firms to ensure that the benefits of the changes outweigh the costs to SMEs. Under a principle-based approach, there should be safeguards and practical relief for all practitioners rather than rules-based outright prohibitions. The rewrite of this Independence component of the Code is substantially rules-based rather than principles-based. In this regard, we also encourage the IESBA to prioritize the redrafting of the entire Code using a similar drafting convention to that used by the International Auditing and Assurance Standards Board in its Clarity project" (IESBA Exposure Draft of Sections 290 and 291 of the Code of Ethics on Independence - Proposed Additional equirements in relation to Internal Audit Services, elative Size of Fees and Contingent Fees 2007).
There will also be an all-time…
Kreitner, R., and Kinicki, a. (2004). "Organizational behavior," 6e; [Chap. 17]; [Chap. 18]. Accessed December 19, 2007, from MBA520, eResource, week 5, eBook Collection database.
McShane, and Von Glinow. (2005). "Organizational behavior" (3rd ed.). New York: McGraw-Hill.
); Muret, Don. (1999). "Former Disney VP stresses teamwork at cafe." Amusement Business, 111(49), 22. Accessed August 17, 2007, from EBSCOhost database.
Frazee, Bonnie. (2004). "Organizational Behavior and the Learning Process" Accessed December 19, 2007, at http://www.clomedia.com/content/templates/clo_feature.asp?articleid=698&zoneid=29
The view opposing non-neutral networks is also articulated by one of the founders of the Internet, Vinton G. Cerf. "Allowing broadband carriers to control what people see and do online would fundamentally undermine the principles that have made the Internet such a success. "(Prepared Statement of Vinton G. Cerf...)
hile the cable and telephone companies do present some cogent practical and legal points, yet their rationale cannot measure up to the serious issues of democratic freedom and free access to information and content that a neutral network ensures. hile there is no perfect solution to this problem probably a middle ground could be worked out where the companies receive some control but do not infringe on the essential rights of freedom of expression and information.
Internet: Freedom or Privilege? March 3, 2007. http://isen.com/blog/2006/01/internet-freedom-or-privilege.html
Mark R. Breaking Down the Network Neutrality Debate. 2007. March 3, 2007. http://www.internetnews.com/infra/article.php/3657341…
Internet: Freedom or Privilege? March 3, 2007. http://isen.com/blog/2006/01/internet-freedom-or-privilege.html
Mark R. Breaking Down the Network Neutrality Debate. 2007. March 3, 2007. http://www.internetnews.com/infra/article.php/3657341
Moore a. Neutral Networks Are the Devil's Allies
Broadband consumers have options and can vote with their pocketbooks. March 3, 2007. http://www.reason.com/news/show/32950.html
cult TV series (e.g. True Blood) watched, making
Television of Steel
There are several different definitions of, and criteria for, what constitutes a cult television series. Smallville, however, is one of the few television series that fulfills nearly all such requisites for the attaining of cult status. The show was broadcast before a national audience during prime time hours for 10 years, has won a host of awards, and generated a following that has spanned so many different genres, media, and spin-offs, that virtually the only word to describe it would be cult. However, one of the primary factors that readily afforded Smallville to be able to attain a cult like status was in place well before a single scene was shot or before a solitary actor had been cast. The fact that Smallville was based on the character of Superman, originally a DC Comics character and best selling title,…
Sumner, D. (2011). "Smallville bows this week -- with Stargate's world record." GateWorld. Retrieved from http://www.gateworld.net/news/2011/05/smallville-bows-this-week-with-stargates-world-record/
Bennet, C., Gottesfelf, J. (2002). Smallville: See No Evil. New York: Little, Brown Young Readers.
Ives, N. (2003). "The Media Business: Advertising -- Addenda; Verizon and WB Join for Promotion." The New York Times. Retrieved from http://www.nytimes.com/2003/09/12/business/the-media-business-advertising-addenda-verizon-and-wb-join-for-promotion.html