- Words: 672
- Length: 2 Pages
- Topic: Business - Management
- Paper #: 70228968
It is the totality of a company's identity: the quality of its people, the value of its brand, its standing in the community and its performance in the marketplace. Building reputation, in this broad sense of the term, is what great companies are all about" ("Message from Verizon's Chairman and CEO," 2006, About Verizon).
Notice how this rhetoric makes every employee at the company feel involved in a commitment to