Verizon Wireless Essays (Examples)

IV: Success Factors and Risks
A:
Verizon, like any other business seeking to thrive in an increasingly competitive marketplace has in place financial and strategic priorities which, in essence, guide the company’s operational and strategic decisions. To ensure competitive advantage, Verizon makes use of a differentiation strategy. It is important to note that this strategy comes in handy as the business seeks to keep the various external forces that may in some way affect its profitability at bay. In adopting this particular strategy, the company seems determined to not only defend its market share but also enhance its brand image. Verizon’s selling point in this case is quality as it seeks to not only win new customers, but also keep the existing ones. It should be noted that the company ensures this generic strategy is adopted across all its business units and activities – with Verizon Wireless adverts, for instance,…

References
Clegg, S.R., Schweitzer, J. & Whittle, A. (2016). Strategy: Theory and Practice (2nd ed.). Thousand Oaks, California: SAGE
Deloitte’s Global Mobile Consumer Survey - GMCS. (2016). Global Mobile Consumer Survey: US Edition. Retrieved from  https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html 
Hill, C.W., Schilling, M.A. & Jones, G.R. (2016). Strategic Management: Theory and Cases – An Integrated Approach (12th ed.). Mason, OH: Cengage Learning
Scheiber, N. & Chen, B.X. (2016). In Verizon Strike, Blue-Collar Stress Hits the Sidewalk. Retrieved from  https://www.nytimes.com/2016/04/14/business/verizon-workers-strike.html 
Verizon. (2017). Our Company. Retrieved from  http://www.verizon.com/about/ 

Organizational Context

Verizon is a national telecommunications company, headquartered in New York City. The company was formed from the breakup of Bell and subsequent mergers and acquisitions. The company has divisions for media, network and technology and customer/product operations. The latter is by far the largest component of the company, encompassing Verizon Wireless, and a number of companies aimed at the enterprise market. Verizon competes against AT&T and Sprint, both of which are large companies in their own right, with similar businesses, in particular in wireless and telecommunications. These divisions reflect an organizational structure that is focused on product. The wireless business is nationwide, but the landline-oriented businesses are focused mainly in the northeast, which is the traditional geography for Verizon's predecessor business Bell Atlantic.

Recent Financial Performance

Verizon's business has fluctuated over the past three years. In FY 2016, it recorded $125 billion in revenue, down from $131 billion…

Although not a huge market segment perhaps, horse lovers (most of whom are women) might even be offended by the unflattering depiction of the tiny horses. The idea that a young woman would prefer a cute cell phone rather than a pet as a present also seems to portray young women as shallow. Although it is not a scientific sampling, the notes on the comments page of YouTube for the advertisement included many notes by users (presumably young women, the targets of the advertisement) that they would trade their phone for a pony any day! (an equally unscientific poll of young women by the author of this paper yielded the same results).

The message of an advertisement for a cell phone should convey either the phone's added social value aesthetically or the phone's added financial or service value. This advertisement does neither.

Is the creative approach appropriate for the media…

Works Cited

Verizon Wireless Miniature Horse Commercial." YouTube.com

Retrieved 2 Mary 2008 at  http://www.youtube.com/watch?v=u-prMb6BdNs 

We add the pony commercial: Verizon Wireless Opens Network." (29 Nov 2007).

DHADM: Pop Goes the Culture. Retrieved 2 Mary 2008 at  http://www.dhadm.com/content/verizon-wireless-opens-network-we-add-the-pony-commercial

solution for a client of Wireless Technology Company. They are a company that assists organizations and businesses when it comes to issues that involve networking, bandwidth, productivity and connectivity. The client in need of a solution right now is The Athlete's Shack. They are a chain of sporting goods stores with about ten stores in the area. While the company has a technology framework in place, they are lacking a wireless element and they wish to add one. Beyond that, they wish to make use of iPads that can thus link to the wireless infrastructure in the stores. The Athlete's Shack is unsure on how to initiate and start the process and that is why they are turning to the Wireless Technology Company.

Executive Summary

The Athlete's Shack is in need of a solution that allows for wireless connectivity along with the use of iPads as a mean to make…

References

Amazon. (2015). NETGEAR Nighthawk X6 AC3200 Tri-Band Wi-Fi Router (R8000). Amazon.com.

Retrieved 23 August 2015, from  http://www.amazon.com/NETGEAR-Nighthawk-AC3200-Tri-Band -

R8000/dp/B00KWHMR6G/ref=sr_1_4?ie=UTF8&qid=1440365411&sr=8-4&keywords=wireless+AC

Apple. (2015). Apple. Apple. Retrieved 23 August 2015, from  http://apple.com

Customer Satisfaction, Loyalty, Management and Empowerment

I am not sure if I would be considered a most valuable customer at Verizon, but I am guessing not. I am a relatively low revenue customer for them, basically an average customer in terms of what they would make off of me. If you consider the different elements that go into a most valuable customer, they are the profitability, the timing of the revenue, the referrals that such customers can generate, their retention, the add-ons and the customer's brand, and feedback (Moltz, 2015). Of these, maybe on retention, but otherwise I would consider myself to be a generally average customer. Corporate customers are worth a lot more money, and there are consumers who are generally bigger spenders with add-ons and the like.

The lifetime value of a most valuable customer would be unknown. Corporate customers are the most valuable, and each of them…

References

Moltz, B. (2015) How to identify your most valuable customers. American Express. Retrieved May 31, 2015 from  https://www.americanexpress.com/us/small-business/openforum/articles/how-to-identify-your-most-valuable-customers/ 

Verizon (2015) Smart Rewards FAQ. Verizon Wireless.com. Retrieved May 31, 2015 from  

The first is by demographically-based segmentation attributes, and the second is through services offered. Neither of these is optimal for understanding and responding to unmet needs in the users bases, a point discussed in the following section of this paper.

Demographic segments include the following:

General Consumer/Residential: The largest segment of users, this is the segment that also generates the highest level of price competition and pressure in the market as well. Churn is highest in this segment.

Small and Medium businesses:

The primary segment where bundling is used for generating high loyalty due to the ability of members of this segment to overcome price pressure due to the need to have services in place to support their business models.

Corporate:

The most profitable of segments and also the more difficult to penetrate and sustain customers, AT&T Wireless has successfully served this segment with Wide Area Networks (WLAN) and hotspot…

Bibliography

Ahn, Jae-Hyeon Sang-Pil Han, Yung-Seop Lee. (2006). Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry. Telecommunications Policy, 30(10/11), 552. Retrieved March 15, 2008, from ABI/INFORM Global database. (Document ID: 1166810491).

Allison, Kevin (2007, November). at&T spills beans on faster 3G iPhone launch. FT.com,1. Retrieved March 17, 2008, from ABI/INFORM Global database. (Document ID: 1391331811).

Randolph Beard, George S. Ford, Richard P. Saba. (2006). An Econometric-Driven Merger Simulation: Considerations and Application. International Journal of the Economics of Business, 13(2), 217. Retrieved March 12, 2008, from ABI/INFORM Global database. (Document ID: 1149224251).

Robin Bienenstock, Paola Bonomo, Richard Hunter. (2004). Keeping mobile customers. The McKinsey Quarterly,(1), 9. Retrieved March 15, 2008, from ABI/INFORM Global database. (Document ID: 542491091).

More importantly, because the system needs to be perceived as fair, employee's opinions must be taken into account. e are not putting this system into place to be punitive, but rather to protect the interests of all of the employees.

It is believed that the system of inquiry will have a strongly positive effect on the organization. Verizon has long had some form of ethical code, but with the new code coming into effect in 2008 and the introduction of a system of inquiry, the firm is demonstrating strong ethical values. These are the values shared by most of the employees already. hat the code and system do within the company is to formalize the values that most employees already have. It improves the perception of fairness and presents a unified view of ethical issues throughout the firm.

This also will have strong impacts outside the organization. In an era…

Works Cited

No author & Seidenberg, Ivan. (2008). Your Code of Conduct. Verizon. Retrieved October 25, 2008 from  https://www22.verizon.com/about/careers/pdfs/CodeOfConduct.pdf 

Liptak, Adam. (2007). Verizon Reverses Itself on Abortion Messages. New York Times. Retrieved October 25, 2008 at  http://www.nytimes.com/2007/09/27/business/27cnd-verizon.html?adxnnl=1&adxnnlx=1224961253-V6iLKJ6NbEBQ/tn2vsTygQ 

Dallas, Lynne. (2003). A Preliminary Inquiry into the Responsibility of Corporations and their Directors and Officers for Corporate Climate: The Psychology of Enron's Demise. Rutgers Law Journal. Retrieved October 25, 2008 at  http://papers.ssrn.com/sol3/papers.cfm?abstract_id=350341 

Liptak, Adam. (2007). Verizon Reverses Itself on Abortion Messages. New York Times.

Verizon Wireless

Environmental Factors

There are a number of environmental factors that go into the decision of not only what wireless provider a customer uses, but what type of plan they will buy. The major external factor is the technology at the heart of wireless. apid new product cycles are driving wireless sales, and they can also encourage consumers to buy for specific time frames. Further, the development of technology is such that it will dictate the data needs in particular of customers -- the smartphone has created a tremendous shift in demand for wireless companies. The regulatory environment is also a factor. Telecommunications is heavily regulated, and this will dictate things like the packages and pricing, bandwidth availability and mergers, all factors that contribute to the ways that the company can package products for consumers and influence their decision-making.

Consumers are also influenced by their friends and their families.…

References

AdCracker (2015). Consumer involvement theory. AdCracker.com Retrieved June 6, 2015 from  http://www.adcracker.com/involvement/Consumer_Involvement_Theory.htm 

Perreau, F. (2014).The 5 stages of the consumer buying decision process. The Consumer Factor Retrieved June 6, 2015 from http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/

Internet or Bandwidth throttling is the slowing or speeding of a user's internet service that is provided by the internet company. The slowing of internet service is done to reduce the usage of service supplied to the local network. Verizon's throttling and the lawsuit against it became the news's highlights in 2018 during the California wildfire when the said company tried to slow down internet usage by the fire department (Brodkin, 2018). This throttling was impeding the ability to respond to such a huge crisis, and there was lateness in providing emergency services. The image of fire departments became suspicious in public, and there was national condemnation. The reason behind this massive damage was throttling by Verizon.
It was declared by the county's Fire Chief, Anthony Bowden, that the internet has become an essential tool in our daily lives and in such a nationwide emergency, where the arrangement of a…

References
Brodkin, J. (2018, August 22). Verizon throttled fire department\\\\'s \\\\"unlimited\\\\" data during Calif. Wildfire. ARS Technica. Retrieved from  https://arstechnica.com/tech-policy/2018/08/verizon-throttled-fire-departments-unlimited-data-during-calif-wildfire/ 
Carman, A. (2018, August 24). Verizon says it will stop throttling emergency responders\\\\' data speeds. The Verge. Retrieved from  https://www.theverge.com/2018/8/24/17778834/verizon-throttle-data-emergency-fire-response 
Stevens, M. (2018, August 22). Verizon throttled California firefighters\\\\' internet speeds amid blaze (they were out of data). The New York Times. Retrieved from  https://www.nytimes.com/2018/08/22/us/verizon-throttling-california-fire-net-neutrality.html 

Public Address

the ceo of verizon communications recently had the great opportunity to attend the Progress and Freedom Foundation Forum in Houston with the keynote speaker being Mr. Ivan Seidenberg, Chief Executive Officer for Verizon Communications. Mr. Seidenberg's presentation before an audience made up of company executives and other interested parties was to say the least the most professional speech I have ever heard. His opening comments provided much inspiration and showed how important my position with Verizon is to the overall success of the company: "As one of America's premier telecom network operators, Verizon is a key player in the technology sector, and therefore in the economy as a whole. We invest more capital, deploy more technology, and serve more customers than virtually anyone else in the country. We've established a record of real investment, real competition, and real innovation. And we've worked hard to put ourselves in a…

The one redeeming factor of these systems that comprise the Siebel CM platform is the data portability and opportunity to move the data into a SaaS-based platform.

2. Microsoft CM and Sales Force Automation - the consumer business is running the latest edition of Microsoft Dynamics CM. The problem with this CM system is the lack of mobility options as Microsoft lags behind SaaS-based CM system providers with support for the Apple iPad and other tablet and smartphone devices.

3. SAP -- the procurement and supply chain management system in use by Verizon today, in addition to their centralized Enterprise esource Planning (EP) system, is an SAP /3 instance located in their corporate headquarters in New York, New York. Verizon designed the system to be multi-instance so each operating division would have the opportunity to customize procurement, supply chain and pricing to their specific needs. The problem is that the…

References

Adalikwu, C. (2012). Customer relationship management and customer satisfaction. African Journal of Business Management, 6(22), 6682.

Chen, I.J., & Popvich, K. (2003). Understanding customer relationship management (CRM): People, process and technology. Business Process Management Journal, 9(5), 672-688.

Hsin, H.C. (2007). Critical factors and benefits in the implementation of customer relationship management. Total Quality Management & Business Excellence, 18(5), 483.

Limbasan, a., & Rusu, L. (2011). Implementing SaaS solution for CRM. Informatica Economica, 15(2), 175-183.

Eventually, the final project at Verizon was realized at its fullest scope. There was an elimination of the need for " a resource-draining, in-house application designed for keeping track of labels," and a "more tightly controlled promotion model that allows developers and managers to know that software builds and deployments are accurate and complete" was created (MKS: Case Study -- Verizon ireless, 2004, MKS). Processes were subject to more standardization with more uniform codes, now "sandboxes' that permitted multiple developers to edit same file simultaneously and the enhanced communication between it project teams created cost savings despite the time devoted realizing the completion of the project (MKS: Case Study -- Verizon ireless, 2004, MKS). The scope of the project did not alter so much as it suffered from a time frame that had expanded. Frustrations regarding technological difficulties with mixed operating systems and constructing a uniform code and scheduling approach,…

Works Cited

Chatfield, Carl & Timothy Johnson. (2007). A short course in project management. Microsoft Office Project 2007 Step-by-Step. Retrieved 1 Sept 2008.  http://office.microsoft.com/en-us/project/HA102354821033.aspx#Project 

Jenkinson, Lance. (2008). Change Cycle. Retrieved 1 Sept 2008. CCMC.  http://www.changecycle.com/changecycle.htm 

McConnon. (2004). Change management. PowerPoint. Retrieved 1 Sept 2008. (http://info.worldbank.org/etools/docs/library/118009/Integrated%20Financial%20Management%20Systems%20in%20Governments%20-%20Nairobi%20(Nov%202004)/Change%20Management.ppt

MKS: Case Study -- Verizon Wireless. (2004). MKS. Retrieved 1 Sept 2008. http://download.mks.com/downloads/MKS_casestudy_VerizonWireless.pdf

Besides, the customer can get a single bill for his Verizon local and Verizon Wireless services by removing headaches and piles of bills. (Wireless)

We shall now discuss the organization function of management as it relates to knowledge. Verizon's presence in the knowledge domain is equally superior. As per a latest report, Southern Illinois University Carbondale will expand its endeavor to bring students, faculty and the community up to speed in the world of e-commerce. Verizon has been funding this venture. Executives representing Verizon and the University declared the $75,000 grant at the SIUC's student Centre. The SIUC's College of Business and Administration will utilize the money to grow the endeavor that started during 1999 with a $50,000 grant from GTE, Verizon's predecessor. The funding for the second phase has been given by the Verizon Foundation that is the philanthropic wing of the company. This fresh grant will back the…

References

Entertainment: TV With real power" Retrieved 8 March, 2007 at http://www22.verizon.com/Residential/Entertainment/

HDTV" Retrieved 8 March, 2007 at  http://www22.verizon.com/content/fiostv/hdtv/hdtv.htm 

Home Media DVR" Retrieved 8 March, 2007 at  http://www22.verizon.com/content/fiostv/dvr/home+media+dvr.htm 

On Demand & PPV" Retrieved 8 March, 2007 at  http://www22.verizon.com/content/fiostv/on+demand+and+ppv/on+demand+and+ppv.htm

Only then will the moe effective use of knowledge occu and its value is de-politicized, making it moe potent in geneating pofits (Chatand, 1985).

It is a paadox that the moe challenging, disuptive and uncetain a given industy is the moe oganizations factionalize thei stuctues, ceating splinte goups and politically volatile stuctues that only acceleate a company's demise. The paadox is that in the toughest and uncetain of times in the telecommunications industy, Veizon Telecommunications needs to think moe about how they too can be a disuptive foce in the maket. Instead, the management team is focused on a highly balkanized, vey politically-diven agenda of holding onto powe by ceating smalle silos o depatments that can easily manage the data that is peceived as the most valuable asset thee is in the oganization. The paadox comes full cicle when a company is sold in pieces and the sold unit o…

references added

Chartrand, R.L. (1985). The politics of information. Journal of the American Society for Information Science, 36(6), 376-376.

Frederic Jallat, & Ancarani, F. (2008). Yield management, dynamic pricing and CRM in telecommunications. The Journal of Services Marketing, 22(6), 465-478.

Liljander, V., Polsa, P., & Forsberg, K. (2007). Do mobile CRM services appeal to loyalty program customers? International Journal of E-Business Research, 3(2), 24-30,33-40.

Piercy, N.F. (1989). Information control and the power and politics of marketing. Journal of Business Research, 18(3), 229-229.

Cox Communications Telecommunications Innovation

Status of the Sustainability Movement

The telecommunications industry, supported by the United Nations and the International Telecommunications Union, launched a formal cooperative effort to promote sustainable business practices and technology in June 2001. The Global e-Sustainability Initiative (GeSI) was officially launched on World Environment Day with the vision "to help improve the global environment and to enhance human and economic development, and thereby make a key contribution to a global sustainable future" (Thomsen, 2001).

This industry-wide initiative was significant in that its founders included some of the biggest global players: AT&T, British Telecommunications, Cable and Wireless, Deutsche Telekom, Ericsson, Lucent Technologies, Marconi, Telcordia Technologies, Telenor as, and the European Telecommunications Network Operators Association. Members implemented various programs to achieve environment-friendly business practices. For example, British Telecommunications calculated that employee use of audio and video conferencing contributed to saving over one million tons of CO2 emissions the…

Reference List

AT&T investments in sustainability yield results in 2010. (2011) Fierce Telecom. Retrieved June 9, 2011 from  http://www.fiercetelecom.com/press_releases/att-investments-sustainability-yield-results-2010 

Adelman, T. (2010). For telecom industry, energy efficiency is only half the equation. . Retrieved June 7, 2011 from  http://www.environmentalleader.com/2010/11/08/for-telecom-industry-energy-efficiency-is-only-half-of-the-equation/ 

Bakrie Telecom is the pioneer of green business. 2011. The Jakarta Post. Retrieved June 7, 2011 from  http://bataviase.co.id/node/648347 

Bardelline, J. (2011). ULE creates sustainability standard for cell phones. Greenbiz.com Web site. Retrieved June 7, 2011 from  http://www.greenbiz.com/news/2011/01/06/ule-creates-sustainability-standard-mobile-phones

Sprint Corporation

(1) Identification of issues responsible for failure of marketing services strategies of Sprint Corp in meeting customer expectations:

Sprint's 4G network offering wireless broadband services Xohm with download speeds in the range of 2 Mbps to 4 Mbps was the first commercial network across USA to use mobile WiMax technology. However because of limited availability of devices that is able to access the network, Sprint was compelled to use conventional broadband and wireless business models. This move brought the company in direct competition with the present broadband services and 3G services and the product offering was not actually satisfying an unmet customer need and hence the prospects of the service remained narrow. (eardon, 2008)

Sprint is targeting customers of existing cable and DSL cable providers with mobility. However with a small range of devices supporting WiMax currently, majority of the people purchasing the service will get similar mobility…

References

Better Trades. (2010) "Communications: Sprint" Retrieved 20 April, 2012 from http://www.better-trades.com/stock-reviews/communications/sprint/1-about.asp

Funding Universe. (2012) "Sprint Corporation" Retrieved 20 April, 2012 from  http://www.fundinguniverse.com/company-histories/Sprint-Corporation-Company-History.html 

Reardon, Marguerite. (2008) "Sprint's WiMax efforts doomed to failure?" Retrieved 20

April, 2012 from  http://news.cnet.com/8301-1035_3-10056030-94.html

Wireless although the performance of Cingular has been mediocre also. The new Cingular expects that the added network coverage from at & T. Wireless will assist in opposing that belief nearly from the very beginning. (FCC OKs Cingular, at&T Wireless Merger)

The merger is regarding placing two companies in unison that do not have the metrics to go for the optimum services. Whereas there is scanty reservations regarding the amalgamation gives Cingular instruments to perk up customer satisfaction, the company has to proceed very speedily. Since in excess of 170 million subscribers are at present using a mobile phone in the United States, the phenomenal surge in the recent years is sure of slowing down. Meanwhile, the customers of at & T. Wireless has been deserting at the rate of 3.5% per month during 2004 which is worrying given that rivals Verizon and Nextel Comunications Inc. has been losing their…

References

Cingular, att Wireless merge after clearing last hurdle. October 26, 2004 Retrieved at  http://economy.news.designerz.com/cingular-att-wireless-merge-after-clearing-last-hurdle.html . Accessed on 22 November, 2004.

Cingular Completes at&T Wireless Takeover. October 26, 2004. Retrieved at  http://www.consumeraffairs.com/news04/cingular.html . Accessed on 22 November, 2004.

Consumers Will Pay Big for Cingular/at&T Merger, Study Warns. May 27, 2004 Retrieved from ttp:/ / www.consumeraffairs.com/news04/att_merger_phoenix.html. Accessed on 22 November, 2004.

Customer Benefits. 2004. Retrieved at http://www.newcingular.com/c_benefits.html. Accessed on 22 November, 2004.

Network

Verizon is a leader in the communications industry. With an unparalleled service and strong brand equity, Verizon continues to uphold its market leadership among telecommunications providers. A key aspect of the success of Verizon is its network. Its network is ultimately the source of its vast profits, strong leadership, and globally recognized brand. The company's network also provides the company with economies of scale, lowering the per-unit cost per subscriber. This document will describe how the network is designed, offering insights as to why the design is effective. The documents will then often brief, incremental suggestion to improve the overall network capability.

To begin, Verizon Wireless is one of two major U.S. carriers that use CDMA2000. CDMA 2000 is a family of 3G mobile technology standards, which use CDMA channel access, to send voice, data, and signaling data between mobile phones and cell sites. The cell sites are important…

References

1. Raciti, Robert C. (July 1995). "CELLULAR TECHNOLOGY." Nova Southeastern University.

2. P. Key, D. Smith. Teletraffic Engineering in a competitive world. Elsevier Science B.V., Amsterdam Netherlands, 1999. Chapter 1 (Plenary) and 3 (mobile).

3. William C.Y. Lee, Mobile Cellular Telecommunications Systems (1989), McGraw-Hill

LTE (Long-Term Evolution)

Long-Term Evolution (LTE)

A Summary of LTE

Implications for Stakeholders

Application of Theories

Structured Cabling Issues

Technical Specifications

Operations Plan

Feasibility Study

Features of LTE

Past Technologies

The Best Choice?

Long-Term Evolution (LTE)

A Summary of LTE

Long-term evolution (LTE) is an emerging technology. It is a standard in wireless communication, and relates to the effective and efficient transfer of high-speed data for both data terminals and mobile phones (Sesia, Toufik, & Baker, 2011). Based on GSM/EDGE as well as UMTS/HSPA technologies, LTE increases both the speed and capacity of a network by utilizing modulation techniques that are new. The 3rd Generation Partnership Project (3GPP) has developed the standard by which other companies must work if they are interested in getting involved with LTE (Agilent, 2009; Khan, 2009; Sesia, Toufik, & Baker, 2011). It was not until December of 2009 that LTE became publicly available. At that…

References

Agilent Technologies. (2009). LTE and the Evolution to 4G Wireless: Design and Measurement Challenges. New York: John Wiley & Sons

Dahlman, E., Parkvall, S., & Skold, J. (2011). 4G -- LTE/LTE-Advanced for Mobile Broadband. New York: Academic Press

Dahlman, E., Parkvall, S., Skold, J, & Beming, P. (2008). 3G Evolution -- HSPA and LTE for Mobile Broadband, 2nd edition. New York: Academic Press

Dahlman, E., Ekstrom, H., & Furuskar, A., et al. (2006). The 3G Long-Term Evolution -- Radio Interface Concepts and Performance Evaluation. IEEE Vehicular Technology Conference (VTC), Melbourne, Australia

Sprint Profile

A Profile of Sprint Nextel Corporation

The telecommunications industry is among the most highly flourishing and competitive of industries in today's global marketplace. The inception of wireless internet usages and the proliferation of mobile communication devices have both contributed to a booming marketplace that continues to experience relative growth even in the face of a struggling economy. That said, the recession has had an impact that many leading telecommunications firms have felt palpably. So is this the case with Sprint Nextel Corporation, a leader in the industry but simultaneously a victim of the sagging economy.

Like many of its counterparts, Sprint has experienced both the highs and lows of the unstable economy. Indeed, the company would ascent to its current form in 2005 when the Sprint wireless carrier purchased Nextel Communications. This helped to elevate Sprint to its current status as the third largest wireless carrier in the…

Works Cited:

BusinessWeek. (2006). Sprint Nextel. Business Week.

Business Wire (BW). (2006). Verizon Wireless Has Set the Bar for Competitors to Reach. BNet.

CrunchBase. (2011). Sprint Nextel. CrunchBase.com.

New York Times (NYT). (2011). Sprint Nextel Corporation. The New York Times.

(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6).

The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.

2. Decision Making Process Theories

Dr. onnie Halpern-Felsher (2009), an Associate Professor at theUniversity of California, San Francisco, identifies a number decision-making criteria in her report, "Adolescent decision making: an overview." According to Halpern-Felsher, determinations of definitions for a competent decision, the process of how the decision was made, differ dramatically. The actual behavior or outcome, albeit, does not determine competent decision making, however, during the normative model of decision-making process, one does consider the consequences to not choosing a particular behavior or a specific event.

Normative models of decision making,…

BIBLIOGRAPHY

'Advertising, Public Relations' N.d. < http://courses.umass.edu/bmat352/lectures_and_readings/KA_16.pdf > [25 May 2009].

Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: <  http://www.highbeam.com  > [20 May 2009].

Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',

Journal of Advertising Research - January/February 1997.

A large number of ads, however, routinely try to market these items to TV viewers, without consideration of the viewing generations' wants and needs.

In learning more about boomers' wants and needs, along with exploring factors contributing to advertisements, this researcher questions if perhaps, the undertaking of this particular subject simultaneously evolves from the desire to learn more about himself personally. Boomers possess the greatest purchasing power and constitute the group of people this researcher desires to target. If one day, this researcher reaches the goal of owning a business, the insight into which group/s possess the most purchasing potential would prove to be a valuable asset.

This researcher worked for this particular group a number of years' experience, specifically in the service industry, and has attained a significant amount of education in business and finance. In addition, as this researcher possesses a personality which aims to please the consumer,…

Delving into and utilizing relevant, credible research would provide a solid foundation for creating a TV commercial Boomers could connect with. To meet the challenge of connecting with Boomers, the researcher asserts the initial link would be to make it a priority to understand what the Baby Boomer generations wants and needs, and in turn, creatively utilizing these components to draw the Boomers attention to TV commercials, could effectively accomplish this task.

Characters crafted for the cell phone service provider' TV commercials could portray Boomers with all colors of hair. Some could even be bald and proud of their bare heads. Some commercials' could be created to include Boomers, who are also grandparents, showing some one in the younger generation how to program a new cell phone, while pointing out some of its unique features. Effective commercials could show fit and trim Boomers fearlessly attempting new goals in new, as…

The problem is that the people who are in charge of these activities are not very good at what they do. They are simply being outcompeted by other individuals in other organizations.

The Nadler-Tushman Congruence Model implies that when there is a high level of congruence between the activities at the individual, group and organizational levels, the company should succeed. Palm is an interesting case study because it counters the Nadler-Tushman model somewhat. The members of the firm are working with a high level of congruence, but they are simply not successful in their endeavors. Consider the distribution question. If the company wants to dominate the industry, it should have a national carrier. It does. But the choice of national carrier was suspect, and the types of distribution deals with Verizon and at&T left something to be desired. Likewise, Palm advertising connotes a high quality product. They are sending the…

Works Cited:

Gonsalves, a. (2010). Palm sales lower than expected. Information Week. Retrieved March 1, 2011 from  http://www.informationweek.com/news/hardware/handheld/showArticle.jhtml?articleID=223100743 

Hewlett-Packard 2010 Annual Report. Retrieved March 1, 2011 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NzkyMjF8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1

MindTools. (2011). Congruence model. MindTools.org. Retrieved March 1, 2011 from  http://www.mindtools.com/pages/article/newSTR_95.htm 

Palm 2009 Form 10-K. Retrieved March 1, 2011 from http://apps.shareholder.com/sec/viewerContent.aspx?companyid=PALM&docid=6710915

Mobile/Sprint Merger?

Investigating the Possibility of a Sprint and T-Mobile Merger

Sprint and T-Mobile Merger (?)

AT&T Acquisition of T-Mobile (?)

Advantages to AT&T

Effects to the Consumer

The purpose of this paper is to analyze the feasibility of a Sprint and T-Mobile merger. The two companies utilize similar technology and it was thought that a merger of the two telecommunications giants would offer a certain synergy that would add value not only to the combined organization but also to consumers. ith the increased competitiveness that would be gained with this merger the new conglomerate would be in a better market position to compete with industry leaders such as AT&T and Verizon. However, the business world moves very quickly and the possibility of a Sprint and T-Mobile merger no longer seems to be a remote possibility.

Instead, the giant telecommunication leader AT&T has recently made a move to purchase T-Mobile…

Works Cited

Dignan, L. (2011, March 8). Sprint, T-Mobile merger talks spurred by network sharing needs. Retrieved August 2011, 2011, from ZDNet:  http://www.zdnet.com/blog/btl/sprint-t-mobile-merger-talks-spurred-by-network-sharing-needs/45797 

Herman, B. (2011, March 22). AT&T T-Mobile Merger: Less Competition, Higher Prices. Retrieved August 22, 2011, from Shouting Loudly: http://www.shoutingloudly.com/2011/03/22/attt-mobile-merger-less-competition-higher-prices/

Neate, R., & Russell, J. (2009, September 12). T-Mobile owner eyes multi-billion dollar bid for Sprint. Retrieved August 22, 2011, from The Telegraph:  http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/6180195/T-Mobile-owner-eyes-multi-billion-dollar-bid-for-Sprint.html 

Sorkin, A., De La Merced, M., & Wortham, J. (2011, March 20). AT&T to Buy T-Mobile USA for $39 Billion. Retrieved August 22, 2011, from DealB%k:  http://dealbook.nytimes.com/2011/03/20/att-to-buy-t-mobile-usa-for-39-billion/?hp

The transaction was all-cash and was estimated at approximately $4.3 billion, including the assumption of approximately $900 million of net debt. Before acquiring Alamosa, Sprint Nextel Corporation was involved in some litigation issue with one of Alamosa Holdings' subsidiaries, AirGate PCS Inc. Therefore, completing the Alamosa acquisition brought final resolution in this matter. Alamosa was one of Sprint's most important affiliates before the merger with Nextel and the acquisition of this wireless affiliate. Texas based Alamosa Holdings provides Sprint PCS services in 19 states across the United States, and it has about 1.5 million direct wireless subscribers. The affiliate has approximately 1,300 employees. In 2005, Alamosa Holdings' revenues reached $1.32 billion. The most important outcome of acquiring Alamosa Holdings was the fact that the acquisition extended Sprint Nextel Corporation's direct service territory to an additional 20 million people in 19 states.

Another wireless affiliate that was acquired by Sprint Nextel…

Reference List

The Sprint Tradition (2007). Sprint Nextel. Retrieved June 12, 2007 at  http://www.sprint.com/companyinfo/history/ .

Sprint Corporation 1899-2005 (2007). Wikipedia, the free encyclopedia. Retrieved June 12, 2007 at  http://en.wikipedia.org/wiki/Sprint_Corporation_%%29 .

Nextel Communications (2007). Wikipedia, the free encyclopedia. Retrieved June 12, 2007 at  http://en.wikipedia.org/wiki/NEXTEL_Communications_%%29 .

Sprint Nextel (2007). Wikipedia, the free encyclopedia. Retrieved June 13, 2007 at  http://en.wikipedia.org/wiki/Sprint_Nextel#Merger_of_Sprint_and_NEXTEL .

Vodafone’s Business Strategy
Vodafone’s business strategy provides an integrated and coordinated set of commitments and actions that are based upon the company’s core competencies and guides corporate behavior toward achieving performance goals. It also fits in with the existing external environmental conditions, which have enabled Vodafone to grow substantially over the years. Vodafone’s strategy has been, in some ways, based on the concept of growth at all costs—though, as its sale of its business in Japan and its failed takeover of the market in the U.S. both show, there is a limit to which Vodafone will exert itself in order to achieve growth. If growth is viewed as too costly for shareholders, it is avoided—and that self-regulation is one part of the reason for Vodafone’s success over the years.

With more than 150 million customers from 26 countries all over the world, Vodafone’s ascension in the market to the number…

Cell Phone as an Electronic Wallet

apid advances in technology in recent decades have brought about a dramatic change in the way people work, transact and communicate. Yet, it is widely believed that there is still ample scope for technology to make life even more convenient and efficient. For instance, the cell phone is already showing the promise of functioning as an electronic wallet. It is the purpose of this paper to demonstrate that using the cell phone, as an electronic wallet, will in fact add a great deal to convenience and safety, especially in the area of replacing plastic credit, debit and smart cards.

paid card; convenience; efficiency; safety; security; electronic; identification; business; bank; credit card company; consumer; transaction; identity theft; fraud; charge back; commissions.

Introduction

Advances in Information Technology and Communication in recent decades have brought about a dramatic change in the way people live, work and play.…

References

Batista, E. (2002, Nov. 25). Shopping by cell phone? No thanks. Wired News.

Retrieved Aug. 29, 2004:  http://www.wired.com/news/business/0,1367,56511,00.html?tw=wn_story_page_prev2 

Beaudette, M. (2002, Aug. 5). Firms offer cell phone users services to dial for; devices not just for talking anymore. The Washington Times. Retrieved Aug. 27, 2004 from the Cellbucks Web site:  http://www.cellbucks.com/en_US/news/080502WT.html 

Bhatnagar, P. (2004, Feb.3). New cards: Flash but don't swipe. CNN Money.

Motorola (Moto 360)

Introduction to company

Motorola is one telecommunications company that has always been a leader in the development and launching of trendsetting innovative products. Its rich history is characterized by numerous achievements as the pioneer of several technologies. While several corporations subscribe to the notion that churning out ideas is the instrumental factor in coming up with revolutionary products, Motorola has always focused on the big picture - the essence of their business (Strategic Direction, 2010).

For close to eight decades, the company has spearheaded several innovations in the field of telecommunications and as a result achieved great successes like their feat of being the company that made the equipment through which the first words from the moon were transmitted. It was also the leader of the cell phone revolution having developed DynaTac, the first cell phone that was handheld. Motorola is also credited for being the first…

References

Competitive Analysis of Motorola (2014) Retrieved from http://www.***.com/view.asp?id=161863

Georgieva, et. al. (2010).Motorola- Integrated Company Analysis. Retrieved from  http://business.library.wisc.edu/resources/kavajecz/10_Fall/Motorola_Report.pdf 

GadgetzArena (2014). Motorola launched Moto 360 at IFA 2014. Retrieved from http://blog.gadgetzarena.com/news/motorola-launched-moto-360-ifa-2014/

Hyder, Z. Burrows, M. & MacKinnon, A. (2008). Strategic Report for Motorola, Inc. Retrieved from  http://economics-files.pomona.edu/jlikens/SeniorSeminars/harknessconsulting2008/pdfs/Motorola.pdf

market and innovation in the field of information technology is growing too fast in the United States. Even though a lot has been said for last few decades about the employment shift in the field of IT, however, as stated by McKinsey (2009) the field still remains the most significant sectors of the economy. In Texas the Information Technology is playing a vital role in the development of the City. There are a number of companies offering various IT services within the five cities in Texas, such cities are Dallas, Houston, Austin, San Antonio and Fort Worth (McKinsey, 2009).

This paper however, seeks to analyze the entry and Mid-level information Technology jobs and the top IT companies within Texas. It also seek to highlight what most IT recruiters normally look for in a prospective candidate and the average wages offered in each city. Finally, the study analyzes the average cost…

References

Barry, B., (2011). For Texas 'Miracle,' Cut the Cost of Doing Business

Glassdoor (2012). Information Technology Salaries in Houston, TX Area.Available online at  http://www.glassdoor.com/Salaries/houston-information-technology-salary-SRCH_IL.0,7_IM394_KO8,30.htm 

Glassdoor (2012). Information Technology Salaries in San Antonio, TX Area.Available online at  http://www.glassdoor.com/Salaries/san-antonio-information-technology-salary-SRCH_IL.0,11_IM757_KO12,34.htm 

McKinney, D (2012). Top of the list: Houston Technology Employers. Houston Business Journal.Available online at  http://www.bizjournals.com/houston/news/2011/10/14/top-of-the-list-houston-technology.html

This benefits both the company and its customers.

The sales and marketing department has a great responsibility in reaching the company's objectives. This department is in charge of establishing the pricing strategy that influences the company's general strategy. The department's employees must ensure that the price is sufficiently high in order to reach the financial targets of the company, but affordable for the company's customers. Also, the success of this department is represented by the fact it has managed to develop and maintain a strong relationship with the country's most important wireless carriers.

The financial department must ensure that the company's resources are allocated to the areas that require them. The successful outputs of this department can be observed in the company's financial statements that report income increases.

The research and development department has clear objectives to reach. In order to become the leader in this industry, Palm must introduce…

Reference list:

1. Annual Report (2009). Palm, Inc. Retrieved August 31, 2010 from http://quote.morningstar.com/stock-filing/Annual-Report/2009/5/29/t.aspx?t=XNAS:PALM&ft=10-K&d=7295e9ff98fa7b53.

(Bhatnagar, 2004)

PART III

INSTRUCTIONS

The following Decentralization orksheet contains some observations on decentralizing. As you review each of the statements, provide an example that illustrates why this statement is important and related problems and benefits of the situation or condition indicated in the statement. SELECT ANY 2 Decentralization orksheet: A large number of factors determine the extent to which a manager should decentralize. Clearly, anything that increases a manager's workload creates pressure for decentralization because only a single person can accomplish a finite level of work. As with many facets of management, there are advantages and disadvantages to decentralization.

Question

The greater the diversity of products, the greater the decentralization.

An organization, such as a national supermarket chain, that sells a diversity of products will benefit from decentralization because decentralization allows local and regional managers to tailor the selection of goods to the specific market -- and also prevents…

Works Cited

Bhatnagar, Parija (17 Nov 2004) "The Kmart-Sears Deal." CNN/Money. Retrieved 20 Jan 2005 at  http://money.cnn.com/2004/11/17/news/fortune500/sears_kmart/?cnn=yes 

CNN.com (17 Feb 2004) "Cingular nabs At & T. Wireless for $41 B." CNN.com. Retrieved 20 Jan 2005 at  http://money.cnn.com/2004/02/17/technology/cingular_att

The CBA is good for a set period of time, and the union watches the employer to make sure the employer carries out the contract. If a union thinks an employer has violated the CBA, the union can file a complaint, which may be in the end resolved through a process known as arbitration. Union members pay dues that are used to cover the union's costs. Most union's employee full-time staff that is responsible for running its operations. Even though the staff is paid by union dues, members occasionally volunteer within the union. Some unions also form strikes funds that are used to support workers in the event of a strike. A union works rather like a democracy. Unions hold elections in order to determine officers who will then make decisions and represent the members of the union (Silverman, 2010).

The United Auto Workers has recently organized several auto parts…

References

Reynolds, Morgan O. (2008). Labor Unions. Retrieved May 13, 2010, from Library of Economics and Liberty, Web site:  http://www.econlib.org/library/Enc/LaborUnions.html 

Silverman, Jacob. (2010). How Labor Unions Work. Retrieved May 14, 2010, from How Stuff

Works Web site:  http://money.howstuffworks.com/labor-union5.htm 

Splintered, but Unbowed, Are Unions Still Relevant? (2005). Retrieved May 13, 2010, from NY

Niche products also can compete well in e-business (vegetarian, organic and fair trade goods). A report from Forrester esearch finds that e-businesses will account for 10% of total U.S. retail sales by 2008. (ush, 1)

E-business will affect entertainment by offering all kinds of entertainment choices over the Internet. Broadband and cable Internet will be able to offer TV programs, movies, games and other entertainment options, competing with usual entertainment sources. "A survey of broadband consumers found 47% of the respondents willing to pay an additional monthly fee for bundles of entertainment or security services" (Gonsalves, p. 1). Market research shows that consumers are willing to watch about five minutes of video on cellular phones, which is just enough time for a music video, during the day when they have free time or during a subway ride. Sports highlights or mini-series would take just about this amount of time. People…

References

ARC's E-Business Manufacturing Forum, (April, 2000). Enterprise Systems Journal. Retrieved December 29, 2006 at  http://findarticles.com/p/articles/mi_hb4302/is_200004/ai_n15012779 

Gonsalves A. (Feb 01, 2005). Verizon Wireless launches video entertainment service. TechWeb Technology News. Retrieved Dec29, 2006 at  http://www.techweb.com/wire/ebiz/59300224 .

Rush,

L. (August 6, 2003). U.S. E-commerce to see significant growth by 2008. E-commerce Guide. Retrieved December 29, 2006 at http://www.ecommerce-guide.com/news/research/article.php/10371_2245631.

He says that if the prices are still too high, the UN should offer subsidies. (oseley, 2003)

2. Rupert ondy - Senior Vice President and General Counsel

He played a key role in the merger between Glaxo Welcome and SmithKline as well as after the merger. ondy developed an efficient post merger legal department and he ensured legal representation to all organizational departments. (Practical Law Company, 2003)

3. John Clarke - President, Consumer Healthcare

Clarke is the main actor on the company's Consumer Healthcare market and it is due to him that oral hygiene, over-the-counter and nutritional healthcare products have been promoted by GlaxoSmithKline. (Forbes Magazine, 2007)

4. Marc Dunoyer - President, Pharmaceuticals Japan

He extensively promoted the anti-allergy Zyrtec drugs in Japan and around the world.

5. Russell Greig - President, Pharmaceuticals International

Greig is in charge of the GSK operations outside the United States, mainly Japan and the…

Bibliography

2007, GlaxoSmithKline PLC GSK Ratios, Reuters Information on Stocks,  http://stocks.us.reuters.com/stocks/ratios.asp?rpc=66&symbol=GSK , last accessed on October 26, 2007

GlaxoSmithKline Official Website,  http://gsk.com/,last  accessed on October 28, 2007

GlaxoSmithKline Annual Report for 2006, a Human Race, Retrieved on October 28, 2007 at  http://www.gsk.com /investors/reps06/annual-report-2006.pdf

Smith Shull, S., Morris, R.J., 2003, GlaxoSmithKline's Retaliation Against Cross-Border Sales of Prescription Drugs

Samsung Strategic Management and Strategic Competitiveness

Samsung Electronics was established by Byung-Chull Lee in 1969 in Suwon City in South Korea and was at the time referred to as Samsung electric industries. When founded, the company was designed to manufacture computer constituents, radios, televisions and other electronic devices. A decade into its establishment, the company began to manufacture telecommunication devices. Its initial product offerings consisted of switchboards. Subsequently, Samsung started manufacturing mobile phones (Samsung, 2017)

Assess how globalization and technology changes have impacted the corporation you researched

Globalization encompasses a practice by which state and regional economies, communities, and cultures have come to be assimilated through the international network of trade, communication, migration and transportation. In addition, in recent years, the world has experienced a substantial advancement in technology, which has had a major influence on industries and companies. These two aspects have largely affected Samsung Electronics. One of the…

References

Fahy, J. (2002). A resource-based analysis of sustainable competitive advantage in a global environment. International Business Review, 11, 57 -- 78.

Grant, R. M. (2001). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, Vol. 33(3): 114-135.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.

Hoovers. (2017). Samsung Electronics Competition. Retrieved from: http://www.hoovers.com/company-information/cs/competition.samsung_electronics_co_ltd.a166cb2c88a2e408.html

This is why the subtitle is interesting on asking whether bidding for the new bandwidth is worth it. On one hand, it is obvious that this is a way of increasing the services that are being offered and, additionally, in amplifying the business. On the other hand, it is interesting to note that any amplification of the business will bring about initial high investment costs, as is notable in Google's case, for example.

It is interesting to note that, while all these entities are battling it out over the extension of the telecommunications spectrum, the entity gaining most out of this is, unlike other cases, the consumer. An extension of the spectrum means everything from new technologies to lower prices, because the competition between the main actors will most likely drive prices down as they try to attract new consumers and retain the existing ones. As such, in an international…

HR Case Analysis

Verizon

This report is a combination review of the article "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard" and also a review of the process of balanced scorecard. Companies today can only get what they measure. hen it comes to Human Resources performance management, how can they be sure they are measuring the right things? Or, are the communicating the right information to the right people? There are new tools to help companies address issues such as these. The tools allow companies to align and support key processes and to translate strategy into operational objectives, measures, targets and initiatives. The report will try to identify and discuss the key issues and problems related to the cohesion between an organization's existing business strategy and its Human Resource Management strategy and practices. This will be done by analyzing how and why an organization creates business missions and strategies.…

Works Cited

Epstein, Marc J., Cott, Jeremy, and Srikant, Datar M. "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard." Harvard Business School Review (2001).

HR Case Analysis

This company's reach extends across the vast properties of the two companies from which it originated. America Online brought its flagship online service, Netscape, and several interactive services to the merger. The threat of new competitors can be applied to the telecommunications industry in that new competitors will always emerge, as more companies are sure to be formed. The threat of substitutes can be applied to the medium of the Internet, because the cost of switching Internet providers and Internet service in general is very cheap. The presence of this type of substitute products can lower industry attractiveness and profitability because it can limit price levels. The bargaining power of buyers is greater in the telecommunications industry when there are few dominant buyers and products are standardized. Finally, the intensity of rivalry between competitors in the telecommunications industry is at an all-time high. This is a result of the structure…

Bibliography

AT&T. (2006). Cingular Wireless Reports Fourth Quarter 2006 Results. Retrieved February 22, 2007 at  http://cingular.mediaroom.com .

America Online. (2005). Retrieved February 22, 2007, at  http://www.corp.aol.com/ .

Sprint. (2007). Sprint Nextel: Aiming to be No. 1 in Customer Experience. Retrieved February 22, 2007 at  http://www.sprint.com/companyinfo/history/ .

Stiglitz, J. 2002, Globalization and its Discontents. New York: W.W. Norton & Company.

This could bring a flood of new competitors to the market. Verizon is working with other wireless providers to gain preferential access to new wavelengths. Previous auctions, including the 2007 auction of the 700 MHz spectrum that Verizon won, came with open-access rules. Verizon is battling the FCC with regards to the regulator's desire for openness rules on all bandwidth, something Verizon considers a threat to be actively combated (Singel, 2009). As a whole, the regulatory environment has become less favorable to the wireless industry of late, with the FCC taking a more active role in micromanaging the industry (Corbin, 2009).

Competitive Environment

An analysis of the competitive environment using Porter's Five Forces model reveals that the competitive environment for Verizon is moderately challenging. There is strong buyer power. The main driver of buyer power in wireless is the low switching cost between providers. Buyers are also savvy and have…

Works Cited:

MSN Moneycentral, various pages. Retrieved October 23, 2009 from  http://moneycentral.msn.com/investor/research/newsnap.asp?Symbol=U.S.%3aVZ 

Verizon Investor Relations website, various pages. Retrieved October 23, 2009 from  http://investor.verizon.com/profile/history/ 

No author. (2009). The U.S. Economy. EconomyWatch.com. Retrieved October 23, 2009 from  http://www.economywatch.com/world_economy/usa/ 

No author. (2009). Federal Funds. The Federal Reserve Bank. Retrieved October 23, 2009 from  http://www.federalreserve.gov/RELEASES/H15/data/Monthly/H15_FF_O.txt

The high competition rate in the industry necessitates fast and numerous new developments. Nextel Communications Inc. can much more valuable spend its time and money by investing in new ideas. Court cases take time and energy, while also being highly detrimental to the creative process. In this way, losses are incurred not only in terms of legal fees and work hours, but also in terms of creativity and new products within the company.

In addition, law suits could have a detrimental effect on a company's reputation. If Nextel were for example to lose the case, Verizon receives the right to continue with their product. Potentially, Nextel's reputation could be harmed by its involvement in an apparently petty attempt to corner the market on their product. Even if the company wins, the result could be equally damaging in terms of lost hours as well as creativity and reputation damages.

Furthermore, the…

Consultancy Inc. is a small business organization specializing in the management consultancy for various businesses in the United States. ecent growth experienced by the Best Consultancy has made the company to integrate network technology to facilitate the business agility. Thus, my neighbor, who is the owner of the business, has contacted me to assist him in designing a network system that could serve his business purpose. Meanwhile, Best Consultancy requires the following network devices in the company network technology:

laptops, 2 workstations, and 1 server supporting 3 users

Wireless networking

quality networked printer

File and folder sharing

Internet access

Multiple email addresses

Basic security environment which similar to home environment

Initial investment of $5,000 or less

ecurring costs to be less than $200 per month

To design the network system for Best Consultancy, it is essential to integrate the following network devices for the company network technology:

Project Objective

Objective…

References

Cisco (2010). Cisco 3900 Series, 2900 Series, and 1900 Series Integrated Services Routers Generation 2 Software Configuration Guide. Cisco Systems, Inc.

Clark, D.D. Pogran, K.T. & Reed, P.R. (2008). An Introduction to Local Area Networks. Proceddings of the IEEE Xplore 66(11): 1497-1517.

Jenkins, S. (2003). Secure Network Architecture: Best Practices for Small Business and Government Entities. SANS Institute.

Text

There are a handful of ways in which Verizon can improve its research program. The typical research process is to use surveys to find out what customers desire and then use exploratory and applied techniques to devise products and services that meet those needs. One drawback to this is that it omits those needs which the customers do not conceive. Customers typically view product improvements in terms of incremental changes to the existing product. They have limited capacity to conceive of entirely new products. In an industry characterized by intense competition and technological leaps, it is precisely those game-changing innovations that win companies market share.

Yet, Verizon seems content to let their partners, such as Research in Motion, take the lead with regards to product innovation. Thus, I would add another vein of exploratory research to Verizon's research mix. They should use a more open-ended exploratory form of research to…

Works Cited

Staggs, Lynn & Smith, Jim. (2008)

Verizon completes successful research trial of automated fiber-optic cross connections. Verizon. Retrieved November 14, 2008 at  http://newscenter.verizon.com/press-releases/verizon/2008/verizon-completes-successful.html 

Keitt, TJ & Bortner, Brad. (2008). The Verizon Information Research Network utilizes technology for strategic impact. NorthernLight.com. Retrieved November 14, 2008 at  http://www.northernlight.com/downloads/Forrester%20-%20Verizon%20Information%20Research%20Network%20Utilizes%20Technology%20For%20Strategic%20Impact.pdf 

Lucht, Peter. (2008). Leading market research firm ranks Verizon business as a 'leader' among U.S.-based enterprise providers. Verizon. Retrieved November 14, 2008 at  http://newscenter.verizon.com/press-releases/verizon/2008/leading-market-research-firm.html

Also the alternative voice over IP providers such as Vonage, at & T. is expected to enhance the market share during the period. The demand for wireless connectivity by the direct consumers will also increase having wide choices to choose from like 3G, Wi-Fi, WiMAX. The SSLs and VPNs will dominate in the field of single-user remote access while the IPSec based installations will be resorted to in respect of the network-to-network use. And finally the WiMAX-based services are expected to influence the overall market.

eferences

Carew, Sinead. "WiMax May Pose Fresh Challenge to Broadband" (3 February, 2005)

etrieved at http://www.reuters.com/newsArticle.jhtml?type=technologyNews&storyID=7749299. Accessed on 10 March, 2005

Gabriel, Caroline. (2005) "WiMAX Ambitions Depend on Success in Newly Available

Spectrum" etrieved at http://www.wimaxtrends.com/feature.htm. Accessed on 10 March, 2005

Home Entertainment Networks" (2002) etrieved at http://www.ruleweb.com/wdvl/homenetworking.pdf. Accessed on 10 March, 2005

ILECs Headed for Extinction, According to META Group" (January 30, 2005)

The…

References

Carew, Sinead. "WiMax May Pose Fresh Challenge to Broadband" (3 February, 2005)

Retrieved at  http://www.reuters.com/newsArticle.jhtml?type=technologyNews&storyID=7749299 . Accessed on 10 March, 2005

Gabriel, Caroline. (2005) "WiMAX Ambitions Depend on Success in Newly Available

Spectrum" Retrieved at  http://www.wimaxtrends.com/feature.htm . Accessed on 10 March, 2005

Despite its clear benefits and advantages in terms of ease of use and cost effectiveness, there are certain risks associated with wireless networking. These risks are discussed further below.

Review of the Literature.

Security Risks Associated with IEEE WLAN 802.11. The applications for wireless communication technology continue to develop and expand; today, at least, the 802.11b is the standard of choice for wireless router communication used with network installation (Gonazles & Higby 2003). "The integrity of the transmitted data is a valid 2.4 GHz. At this wavelength medium, the propagation of wavelength maintains strong connectivity" (Gonzales & Higby 2003, p. 30). The technology of WLANs actually dates back to the mid-1980s; during this period, the Federal Communications Commission (FCC) freed up radio frequency (rf) to the industry. "Initially, this was viewed as a broadcast reception procedure and very little thought went to broadcast transmission" (Gonzales & Higby 2003, p. 30).…

Bibliography

Alexander, Steve. 2004. Computers and Information Systems. In Encyclopedia Britannica Book of the Year [premium service].

Anderson, Robert H., Tora K. Bikson, Richard O. Hundley & C. Richard Neu. 2003. The Global Course of the Information Revolution: Recurring Themes and Regional Variations. Santa Monica, CA: Rand.

Bliss, R. Marion. September 5, 2003. Homeowners Connect to Wireless Fidelity. The Washington Times, p. F29.

Brookshear, J.G. 2000. Computer Science: An Overview. Reading, Mass: Addison-Wesley.

The U.S. government, for example, could back the CDMA technology by promising China that it would support its candidature for the WTO, where eventually China acceded.

3. To what extent do economic factors?

The economic factors are essential in explaining the global leadership of GSM, mainly because of the economies of scale that can be made when dealing with the GSM technology. The economies of scale are evident in terms of the equipment, going as far as the handsets, for example. This means that despite a cost advantage for the CMDA, the economies of scale obtained from the GSM technology can virtually nullify this and make GSM more profitable.

On the Chinese market, economic considerations also played an important role in the competition between GSM and CMDA. First of all, China Unicom had already invested significant sums of money in the development of a wireless network based on GSM, so…

Culture and media cannot be separated and hence advertising has a strong impact on culture and vice versa. It is interesting to see how media influence behavior and at the same times, accepts cultural changes and reflects the impact through advertising. One major example of this is the use of wireless communication. With increase in use of all wireless devices like ipods, iPhones and cell phones, the advertising has also taken on a new meaning ad method. Mobile advertising is now a common phenomenon where people get offers and deals even simple advertising messages through their wireless devices.

This shows how cultural changes impact advertising and how advertising in turn affects cultural trends. Advertising serves a very important purpose whether we admit it or not. It allows us to choose from a wide variety of alternatives. But what happens when advertising becomes a little too invasive. There is a good…

References

1. Marguerite Reardon. "Advertising seeps into the cell phone" CNET News.com Published: September 14, 2006. Retrieved online  http://news.com.com/Advertising+seeps+into+the+cell+phone/2100-1039_3-6115617.html 

2. Matt Richtel, Marketers Interested in Small Screen, January 16, 2006. New York Times.

3. Sarah Lacy. Cell Phones Ring for Marketers. December 23, 2004. Retrieved online  http://www.businessweek.com/technology/content/dec2004/tc20041223_4480_tc119.htm 

4. "Cell Phone Advertising has Promise" Sept 15, 2005. Retrieved online http://www.mobiledia.com/news/36373.html

Strategic Management

The Case for Diversification

Deltacom/Earthlink is facing a challenging operating environment. As a regional player in an intensely-competitive market, we face an uncertain future. We acquired Deltacom in order to facilitate future growth, but a quick look at our financials indicates that our growth has flatlined and our profits declined to almost nothing last year (MSN Moneycentral, 2013). One of the issues is that there was considerable overlap between Earthlink and Deltacom, and we felt that this would provide us with synergies, in reality it simply made us bigger without enhancing our operations or reducing our risk. At this point, we probably need a new strategic direction in order to ensure our future survival. Diversification is one of the best strategies to achieve this.

In portfolio management, diversification is a strategy where a number of different types of investments are created in a single portfolio (Investopedia, 2013). The…

References

Investopedia. (2013). Definition of diversification. Investopedia. Retrieved November 22, 2013 from  http://www.investopedia.com/terms/d/diversification.asp 

Investopedia. (2013). Risk and diversification. Investopedia. Retrieved November 22, 2013 from  http://www.investopedia.com/university/risk/risk2.asp 

Katzenstein, J. (2013). Diversification strategies. California State University. Retrieved November 22, 2013 from http://som.csudh.edu/depts/adjunct/jkatzenstein/mgt490/Diversification%20Strategy%20Presentation.ppt

MSN Moneycentral (2013). Earthlink. Retrieved November 22, 2013 from  http://investing.money.msn.com/investments/stock-income-statement/?symbol=elnk

For specialty goods, however, brand and packaging are very significant (Nickels, McHugh, & McHugh, 2005). These are items that are purchased because of their brand of packaging. In other words, the person that goes to a jeweler to purchase a Rolex watch with a gift box and papers will not settle for a Timex in a plastic box because it is cheaper. Cell phones are also considered to be specialty goods because packaging, brand, and features matter very strongly to many of the people that purchase them. These people may be interested in whether the phone offers text messaging, camera features, or eb access, among other features. They may also be interested in what they can save or what they receive along with their phone, which means that they will be interested in irelesstoyz because the company offers many important promotions that customers will see as being valuable. The idea…

Works Cited

Hurst, Mark. (2002, November 21). Interview: Maryam Mohit, Amazon.com. Good Experience.com. Retrieved at  http://www.goodexperience.com/columns/02/1121.amazon.html 

Nickels, William G, McHugh James M, and McHugh, Susan M. (2005). Understanding Business. 7th Ed. McGraw-Hill Irwin: New York.

Press Release (2003, January 23). Free shipping threshold lowered from $75 to $39. Amzn Investor Relations. Retrieved at http://phx.corporate-ir.net/phoenix.zhtml?c=97664 p=IROL-NewsText&t=NewsRelease&id=374261 & highlight=

Wirelesstoyz. (2006). Wirelesstoyz Limited. Retrieved at  http://www.wirelesstoyz.com

Overall, at&T is the more profitable of the two companies. That Verizon has the stronger gross margins and at&T the stronger net margins indicates that at&T does a better job of controlling its cost structure than does Verizon.

The Industry

The telecommunications industry is highly competitive in both the landline and wireless segments. By 2006, wireless spending had match wireline spending. hile this presents significant opportunities for telecommunications, much of that spending comes in the form of cannibalizing, as wireline revenues have been decreasing steady over the past decade, matching the steady increases in wireless spending.

There are four major wireless operators in the U.S. And over 170 regional players (Megna, 2009). Competition is based on coverage area (capital investment), price and customer service. Both firms can be considered industry leaders. As of 2007, at&T had a subscriber base of 65.7 million and wireless revenues of $10.9 billion. Verizon had…

Works Cited:

MSN Moneycentral Verizon. Retrieved October 24, 2009 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=VZ&lstStatement=Balance&stmtView=Ann 

MSN Moneycentral at&T. Retrieved October 24, 2009 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=T&lstStatement=Balance&stmtView=Ann 

Loth, R. (2009). Financial Ratios Tutorial. Investopedia. Retrieved October 24, 2009 from  http://www.investopedia.com/university/ratios/ 

Chen, B. (2009). Verizon iPhone? Don't hold your breath. Wired. Retrieved October 24, 2009 from  http://www.wired.com/gadgetlab/2009/10/verizon-iPhone/

Global Environment

AT&T

AT&T's code of ethics can be found on its ATT.com website (2014). The code exists in accordance with the requirements of the Securities and Exchange Commission, according to the company. The code contains nine items: honest and ethical conduct, conflicts of interest, disclosure, compliance, reporting and accountability, corporate opportunities, confidentiality, fair dealing and protection and proper use of company assets. Under each category, the company explains its policies. Under "honest and ethical conduct," AT&T says it will "act with integrity," using a synonym to make a redundant statement. It also says it will "observe both the form and spirit of laws and government rules and regulations," which is the same as line IV, compliance. It will "adhere to a high standard of business ethics," another redundant statement, and without defining "high standard."

The company rather curiously defines "conflict of interest:" as arising when a personal interest interferes…

References

A&T Code of Conduct. (2014). Retrieved February 18, 2014 from  http://www.att.com/gen/investor-relations?pid=5595 

AT&T (2013) AT&T global supplier diversity. AT&T. Retrieved February 18, 2014 from  http://www.att.com/gen/corporate-citizenship?pid=17724 

Holmes, A. (2014). AT&T buoyed in lobbying push against spectrum auction limits. Center for Public Integrity. Retrieved February 18, 2014 from www.publicintegrity.org/2014/01/07/14081/att-buoyed-lobbying-push-against-spectrum-auction-limits

Saint Louis University. (2013). $1 million AT&T contribution to support global education initiatives. Saint Louis University. Retrieved February 18, 2014 from  http://www.slu.edu/x87581.xml

Merger a continuation. Please adhere directions required information needed, ensure a good grade. Title: Expansion Merger This paper a continuation Assignment 1.

ISP industry: Expansion and merger

Government regulation

Because of the rapid expansion of the ISP (internet service provider) industry and the rapid expansion in general of telecommunications technology, there is a tendency towards under-regulation of these entities which exert such an influence over Internet consumer's lives. ecently, there was a firestorm of controversy to stop SOPA (the Stop Online Piracy Act), which would have taken down websites without a court order for the piratical content the sites unwittingly hosted. However, it was less controversial in 2006 when the FCC "let effective Net Neutrality protections expire in August 2006 as the result of a technical change in the way they address Internet governance" (Net neutrality, 2012, Common Cause). Free speech advocates should have been alarmed given that "today there…

References

ISP group criticizes Verizon-MCI merger. (2005). Phone Watch. Retrieved:

http://phone.ioerror.us/2005/08/20/isp-group-criticizes-verizon-mci-merger/

Net neutrality. (2012). Common Cause. Retrieved:

 http://www.commoncause.org/site/pp.asp?c=dkLNK1MQIwG&b=4773657#

Marketing Plan

Nextel's Marketing Plan for Industrial/Business Customers

Industry Overview a. Market Competitors

Nextel comes in the competitive carrier service market in the U.S., competing with Sprint PCS and other large industries like Verizon Corp. And Cingular ireless LLC. Almost in the same time line as Sprint PCS, Nextel started new approach to increase sales by maximizing e-commerce strategy. Revolution in web performance and thorough accessible service via web site has put Nextel as major player and gained secure position in top wireless-service sellers. Major purchases happen through online transactions. This has put Nextel one step ahead Verizon and Cingular. Moreover, although targeting for major businesses, the company has taken advantage from its growing image toward special niches, for example blue-collar workers in remote construction sites (Long, 2001).

b. Nextel's Market Position and Market Share

Nextel's current position is quite solid, as it has been serving 80% of 500 U.S.…

Works Cited

Business Wire. Nextel Partners Launches Major Retail Initiative, Expands Locations from 4 to 40 to Meet Growing Demand. Mar. 12, 2003. CNet News. May 29, 2003. Web site:  http://news.cnet.com/investor/news/newsitem/0-9900-1028-20933582-0.html 

Clabaugh, Jeff. Nextel Partners' Loss Shrinks Amid Booming Sales. Apr. 30, 2003. Bizjournals. American City Business Journals Inc. May 29, 2003. Web site:  http://www.bizjournals.com/account/sign_in?uri=/washington/stories/2003/04/28/daily26.html 

Long, Josh. Sprint PCS, Nextel Lead Online Pack, Study Finds. Nov. 2001. Phone Plus Magazine's E-channel. May 29, 2003. Web site:  http://www.phoneplusmag.com/articles/1b1echan2.html 

Nextel Company Profile. 2003. Accessed May 29, 2003. Web site:  http://www.nextel.com/about/corporateinfo/profile.shtml

In conjunction with these car ads, car insurance companies took advantage of this by advertising their services as well. Car insurance companies that I noticed advertising through billboards were Safeco, Progressive, and All State. Progressive provided a catchy and positive note to its ad by having the slogan, "Happy drivers make good drivers." From what I can recall in the All State ad, it mentioned something about safe driving, again with a catchy phrase: "Safe driving bonus for not driving like a paparazzi." These car insurance ads, particularly for Progressive and All State, tackle issues relevant to motorists, their target market: both chose to discuss driving behavior, using different ad 'treatments.' Progressive addressed reckless/irresponsible driving by focusing on the ideal driving behavior and its positive outcome, that is, drivers must have a happy temperament in order to be a good driver. All State, meanwhile, chose to go the opposite route…

al.); (Rahman, 136- 138) (Dasgupta)

From the segmentation analysis and mobile content revenues forecast, the need for launching the low-cost and ultra-low cost mobile cellular phone business in India based on value-added services that can be incrementally added to consumers' accounts is preferable to concentrating only on price alone. Creating the unique value proposition for the service based on mobile content also is attractive to potential partners who are necessary for the nationwide success of the company across India's broad geographic regions. This concentration on value-added services is also critical when the competitors to the proposed company are also taken into account. The following section provides insights into the competitive landscape in India for cellular and telecommunications.

Competitive Landscape and Analysis

The following is an analysis of the competitive landscape of providers that the proposed company will need to partner with in some cases, and compete with in others. Clearly…

Bibliography

AMR Research Study. Research Alert on Cellular Phone Costing and Forecast Alert. August 2005. Boston, MA. ABI/INFORM Trade & Industry. ProQuest.

Mike Clendenin. "Tale of two cell phone markets: INDIA and CHINA. " Electronic Engineering Times 4 Jun 2007: 33-34. ABI/INFORM Trade & Industry. ProQuest.

Nibedita Das. "Technology, efficiency and sustainability of competition in the Indian telecommunications sector. " Information Economics and Policy 12.2 (2000): 133-154. ABI/INFORM Global. ProQuest. 6 May. 2008

Anjan Dasgupta. Competition Policy in Telecommunications - a Case Study of India. 2005. ABI/INFORM Global. ProQuest. 8 May. 2008

HSPA+ is expected to be commercially available in 2008 through [the introduction] of incremental investments and backward and forward compatible handsets. HSPA+ doubles the data capacity and increases voice capacity by three times enabling operators to offer mobile broadband at even lower cost" (elease 7 HSPA+, 2007, p. 3). Likewise, Housami (2008) reports that, "HSPA+ is a manifestation of the evolved HSPA philosophy where the existing HSPA implementation is pushed to its limits by introducing various improvements to increase the efficiency of the system while maintaining backward compatibility" (p. 2).

The term "HSPA+" is the name assigned to the set of HSPA enhancements that are defined in 3 GPP elease 7 (7) and later; the enhanced downlink (HSDPA) was defined in 3 GPP 5 and provides three times the data capacity of WCDMA 99 (using a rake receiver and a single UE receive antenna) (elease 7 HSPA+).

Some of the…

References

Chiu, C.S. & Lin, C.C. (2004). Comparative downlink shared channel evaluation of WCDMA release 99 and HSDPA. IEEE International Conference on Networking, Sensing and Control, 2(2), 1165-1170.

Hazlett, T.W. (2006). Rivalrous telecommunications networks with and without mandatory sharing. Federal Communications Law Journal, 58(3), 477.

Herman, B.D. (2006). Opening bottlenecks: On behalf of mandated network neutrality. Federal Communications Law Journal, 59(1), 103.

Housami, H. (2007, January 4). Advanced cellular technologies episode 4: Evolution of UMTS/HSDPA. [Online]. Available:  http://housami2.blogspot.com/2007/01/advanced-cellular-technologies-episode_04.html .

technologies that are readily available for in-home internet access. You should consider practical as well as technical differences in your comparison. Do not include Frame elay or ATM as these are primarily larger scale business solutions.

Higher-speed standards up to 300+ Mbps

802.11n uses (MIMO) technology and a wider radio frequency channel.

It provides a mechanism called frame aggregation to decrease time between transmissions

Channels operating at 40 MHz are another feature incorporated into 802.11n

The transmitter and receiver use pre-coding & post-coding techniques to achieve the capacity of a MIMO link

Video Conferencing

A video conference is a set of interactive telecommunication technologies which allow two or more locations to interact via two-way video and audio transmissions simultaneously

ITU H.320 is known as the standard for video conferencing over integrated services digital networks

H.264 SVC is compression standard that enables video conferencing systems to achieve highly error resilient

The…

References:

1. http://www.*****/viewpaper/93331.html

2.  http://itknowledgeexchange.techtarget.com/itanswers/what-is-the-difference-between-atm-and-frame-relay-networks/ 

3. http://www.*****/viewpaper/43194.html

4. http://som.csudh.edu/cis/lpress/471/hout/telecomhistory/

The market was not ready for wireless even five years ago, but that has definitely changed. When Levi's launched its latest 501s marketing campaign earlier this year, a wireless site was a central part of its digital strategy. Now there are nearly 30,000 public wireless "hot spots" in the United States. Advertisers believe that now that wireless has finally become a medium with which consumers are comfortable, the next stage is its exploitation by brands. Many feel that the wireless sites will increasingly become a part of marketing campaigns.

The semi-technical arena is seeing the rise of numerous new search engines, especially since ones such as Google have become so successful. Increasing numbers of Web surfers are going to alternative search engines that specialize in finding certain kinds of information or offering additional capabilities to well-known search sites (Kharif). AOL launched a test version of its new travel search site,…

References

Clendenning, a. (March 11, 2005). Are specialty search engines a future trend?

America's Intelligence Wire. [electronic version]

E-Commerce Trends. Website retrieved July 12, 2005.  http://www.ecommercetimes.com/story/16967.html 

Frenzel, L.E. (2005). The Internet's next evolution beckons. Electronic Design.